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ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
ADVANCE PROGRAM
                                         January 2–4*, 2018
                                       Minneapolis Convention Center
                                          www.NorthernGreen.org
                                info@NorthernGreen.org | 651.633.4987

                                   GENEROUSLY
                                   SUPPORTED BY:

                        *This is a one year date change due to the “Big Game” being hosted in Minneapolis in 2018.
www.NorthernGreen.org                                                                            Northern Green 2018 Advance Program |   1
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
Plaisted Companies

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                                                                                  • Westminster Presbyterian Church
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ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
WHOLESALE NURSERY & HARDSCAPES
   YOUR TRUSTED PARTNER

          Bachman’s Wholesale
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
Table of Contents
Advertiser Index................................... 4
Schedule Overview............................... 4
Master Classes (Tuesday)................... 6-7
                                                                SCHEDULE OVERVIEW
Wednesday at a Glance......................... 8            TUESDAY, JANUARY 2                                        THURSDAY, JANUARY 4
Opening Keynote.................................. 9         7:30 a.m. – 3:30 p.m.                                     7:00 a.m. – 8:30 a.m.
CEO Track & CEO Lounge...................... 9              Pesticide Recertification (Categories                     Free coffee in Lobby C (while supplies last)
                                                            A,E,F, and P available)                                   7:00 a.m. – 8:00 a.m.
Wednesday Sessions.......................10-15
3 Ways to Register...............................10         7:30 a.m. – 4:30 p.m.                                     MNLA Annual Meeting
                                                            PLT Relicensure                                           7:00 a.m. – 8:00 a.m.
Morning Coffee....................................11
                                                            9:00 a.m. – 4:00 p.m.                                     Early Bird Session
First Time Here?..................................12        Urban Turfgrass: Benefits,
Thursday at a Glance...........................16
                                                                                                                      8:00 a.m. – 8:50 a.m.
                                                            Management, Environmental Issues                          Concurrent Sessions
Interactive Track..................................17       9:00 a.m. – 4:00 p.m.                                     9:00 a.m. – 4:00 p.m. Trade Show Open
Closing Keynote...................................17        Revolution in Planting Design
                                                                                                                      9:05 a.m. – 10:05 a.m.
Thursday Sessions......................... 18-26            9:30 a.m. – 4:00 p.m.                                     Concurrent Sessions
Silent Auction.....................................18       The Great Game of Business / The
                                                            Great Game of Landscaping                                 9:10 a.m. – 3:00 p.m.
Association Meetings.......................... 20                                                                     Campfire, Sandbox, Climber’s Corner, and
Hotels................................................21    4:00 p.m. – 6:30 p.m.                                     Inspiration & Innovation Theater Sessions
                                                            Trade Show Preview Party
Career Central.....................................21                                                                 10:45 a.m. – 11:45 a.m.
                                                            6:00 p.m. – 8:30 p.m.                                     MPSTMA Annual Meeting
Featured Products & Offers Showcase.. 22                    Green Industry Awards Celebration
Fun in Minneapolis..............................24          (separate ticket required)                                12:00 p.m. – 1:00 p.m.
Handouts Information......................... 26                                                                      MAC Luncheon
Northern Gardener Bookstore.............. 26                                                                          12:30 p.m. – 1:30 p.m.
Exhibitors..................................... 28-29       WEDNESDAY, JANUARY 3                                      MGCSA Annual Meeting
Campfires.......................................... 30      7:00 a.m. – 8:30 a.m.                                     2:30 p.m. – 3:20 p.m.
                                                            Free coffee in Lobby C (while supplies last)              Concurrent Sessions
Innovation & Inspiration Theater.......... 30
                                                            7:00 a.m. – 8:15 a.m.                                     3:20 p.m. – 4:00 p.m.
The Sandbox...................................... 30                                                                  Closing Keynote
                                                            MNLA Legislative Breakfast
Tech Lab........................................... 30      (separate ticket required)                                All attendees and exhibitors welcome!
Climber’s Corner................................. 30        7:30 a.m. – 8:20 a.m. Early Bird Session
Preview Party......................................31
                                                            8:30 a.m. – 9:45 a.m.
Treasure Hunt.....................................31        Opening Keynote All attendees
Free Lunch.........................................31
Registration Options and Form........ 32-33
                                                            and exhibitors welcome!
                                                            10:00 a.m. – 5:00 p.m.
                                                                                                                      Trade Show Hours
Continuing Ed. Units (CEUs)................ 34              Trade Show Open                                           Visit hundreds of exhibitors in a
Green Industry Awards Celebration....... 34                 10:00 a.m. – 11:00 a.m.                                   198,000 square foot exhibit hall
Legislative Breakfast........................... 34         Concurrent Sessions                                       at Northern Green.
App................................................... 34   10:05 a.m. – 5:00 p.m.
                                                            Campfire, Sandbox, Climber’s Corner, and                  TUESDAY, JANUARY 2
Social Media...................................... 34       Inspiration & Innovation Theater Sessions                 Preview Party, 4:00 – 6:30 p.m.
                                                            11:30 a.m. – 1:00 p.m.                                    WEDNESDAY, JANUARY 3
Advertiser Index                                            Free Lunch (while supplies last)
                                                                                                                      10:00 a.m. – 5:00 p.m.
Albert J. Lauer, Inc.............................25         2:00 p.m. – 3:00 p.m.
All Stone Solutions.............................35
                                                            MNRC Meeting                                              THURSDAY, JANUARY 4
Anderson Nurseries, Inc......................15             3:00 p.m. – 4:00 p.m.                                     9:00 a.m. – 4:00 p.m.
                                                            Concurrent Sessions
Bachman’s Wholesale
                                                            4:15 p.m. – 5:15 p.m.                                     Connect with exhibitors all year
    Nursery & Hardscapes.....................3
                                                            Concurrent Sessions                                       long with the Vendor Directory at
Borgert................................................5
Central Landscape Supply...................35
                                                                                                                      www.NorthernGreen.org.
COWSMO, INC...................................24
CPD..................................................27             Presented by the Minnesota Nursery & Landscape Association
Ditch Witch........................................35              (MNLA) and the Minnesota Turf & Grounds Foundation (MTGF).
Gertens Wholesale &
    Professional Turf Supply................19
Great Northern Equipment
    Distributing, Inc............... Back Cover
Plaisted Companies..............................2
Rock Hard Landscape Supply............. 22                  Disclaimer: Although every reasonable effort is made to provide the speakers, topics, and sessions listed, some
Truck Utilities.....................................15      changes or substitutions may occur. Speakers and sessions are subject to cancellation or changes up to and
                                                            including the day the session(s) are scheduled to be held. Changes or cancellations are made at the discretion
Wheeler Landscape Supply..................25                of MNLA/MTGF and may be done without notifying attendees. If sessions are changed or cancelled, no refunds
Ziegler Cat.........................................23      should be expected. Submission of the registration form acknowledges acceptance of this provision.

4 | Northern Green 2018 Advance Program
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
Borgert

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www.NorthernGreen.org                                                                                       Northern Green 2018 Advance Program |   5
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
MASTER                                                                    CLASSES
                                            Tuesday, January 2, 2018
                     Grow your skills as a green industry professional and attend one of the
                         excellent full-day Northern Green Master Classes on Tuesday.
                 NEW FOR 2018: ONE, TWO & THREE DAY REGISTRATION OPTIONS AVAILABLE!
                                See www.NorthernGreen.org for details.

                                                                                                              1
      Low Voltage Landscape Lighting Design & Technology
      – PLT Relicensure (DOLI Course #20170641)
      Instructed by Dick Johnson, PLT Services, Inc.; Gerry De La Vega,
      TerraDek Lighting, Inc.; and Tim Malooly, Water in Motion

      Pending DOLI approval, this class satisfies eight hours of continuing education requirements for the
      Power Limited Training Licensure, including 2 hours of code and 6 hours of technical training. The
      information provided during this class is oriented specifically towards the landscape industry, and
      will focus on principles of landscape lighting design and technology.
      Time: 7:30 a.m. – 4:30 p.m.

                          Generously supported by:

                                                                                                              2
      Pesticide Recertification (Categories A, E, F or P)
      This workshop meets MDA’s Commercial Pesticide Applicator requirements for category A (Core)
      and E (Turf and Ornamentals). Recertification for optional Categories F (Aquatics) and P (Vertebrate
      Pest) will also be offered as part of this workshop.
      This workshop has been approved by the Minnesota Department of Agriculture (MDA). Licensed
      applicators with Categories A and E who last attended a recertification workshop in 2016, and new-
      licensed pesticide applicators in 2017, must attend an MDA-approved workshop by 12/31/2018. By
      attending the Pesticide Recertification track and completing the on-site attendance documentation,
      applicators will obtain recertification credit.
      For licensed applicators to receive credit for Category F – Aquatics or Category P – Vertebrate Pest,
      they must attend the entire Pesticide Recertification track (Category A and E, and F or P) and
      complete on-site attendance documentation.
      Category F and P (Choose One): 7:30 a.m. – 9:00 a.m.
      Categories A and E: 9:15 a.m. – 3:30 p.m.

6 | Northern Green 2018 Advance Program
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
3   Revolution in Planting Design
                        Presented by Thomas Rainer, Phyto Studio and Larry Weaner, Larry Weaner Landscape Associates
                        Thomas Rainer | The Social Networks of Plants: Creating Designed Plant Communities
                        This groundbreaking talk presents a powerful alternative to traditional horticulture—designed plantings
                        that function like naturally-occurring plant communities. Join Thomas Rainer, a leading voice in ecological
                        landscape design, to learn how plants fit together in nature and how to use this knowledge to create
                        landscapes that are resilient, beautiful, and diverse. As practical as it is inspiring, this talk explores a new
                        synthesis of ecology and horticulture--resulting in an intentionally designed and managed community where
                        population dynamics are encouraged within an aesthetic framework.
                        Larry Weaner | The Liberated Landscape: Integrating Ecological Processes into Landscape Design
                        All too often we treat our gardens and landscapes as static compositions of carefully placed and managed
                        plants. But our approach can be more dynamic—and arguably more rewarding—by working with ecological
                        processes and patterns of change over time. Learn how Larry Weaner combines basic design principles and
                        practical management techniques with an understanding of ecological patterns and processes to create
                        ever-evolving landscapes that bring new meaning to the idea of partnering with nature. Using examples from
                        diverse meadow, shrubland, and woodland projects, Weaner will share how this give-and-take approach can
                        result in low-maintenance, aesthetically compelling landscapes.
                        Time: 9:00 a.m. – 4:00 p.m.

                    4   Urban Turfgrass: Benefits, Management, Environmental Issues
                        Presented by Dr. Brian Horgan, University of Minnesota; Dr. Eric Watkins, University of Minnesota; Sam
                        Bauer, University of Minnesota; Dr. Jon Trappe, University of Minnesota; Andrew Hollman, University of
                        Minnesota; Dr. Dominic Petrella, University of Minnesota; and Dr. Paul Koch, University of Wisconsin-Madison
                        The MTGF Master Class will focus on the benefits, management, and environmental issues surrounding
                        turfgrass management in the urban environment. Our world-renowned educators and researchers from the
                        University of Minnesota and University of Wisconsin-Madison will provide in-depth information surrounding
                        sustainable turfgrass management. The discussion will include topics of:
                           • Sustainable Turfgrass Systems
                           • Choosing Turfgrasses for Urban Sites
                           • Water Mangement
                           • Urban Turfgrass Nutrition and Fate
                           • 21st Century Mowing
                           • Turfgrass Physiology for the Practitioner
                           • Pesticide Management and Environmental Issues
                        Time: 9:00 a.m. – 4:00 p.m.

                    5   The Great Game of Business & The Great Game of Landscaping
                        Presented by Dave Scholten, The Great Game of Business; and Jason Rathe, Field Outdoor Spaces
                        The Great Game of Business was developed to help close one of the biggest gaps in business: the gap
                        between managers and employees. What lies at the heart of The Game is a very simple proposition: The
                        best, most efficient, most profitable way to operate a business is to give everybody in the company a voice in
                        saying how the company is run and a stake in the financial outcome, good or bad.
                        Dave Scholten, Great Game of Business (GGOB) coach and practitioner, will spend the morning
                        providing attendees with a basic understanding of the origins of The Game, and application of open-book
                        management.
                        In the afternoon, attendees will get a detailed description of how one company, Field Outdoor Spaces, has
                        implemented the concepts for a 25-employee seasonal landscape design-build company in Minneapolis.
                        Field has been implementing and evolving the concepts of the Great Game of Business for six years. This
                        session is intended to openly share challenges, failures, missteps and ultimate successes in their journey
                        to be a Great Game company. As part of the Q&A session, Field will have employees from multiple levels of
                        the company talk about their experiences with The Game so far.
                        Time: 9:30 a.m. – 4:00 p.m.

www.NorthernGreen.org                                                                               Northern Green 2018 Advance Program |   7
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
WEDNESDAY
  At-A-Glance
                                                                            1:15 PM
                                                                            1:45 PM   Climbing Demo | Climbers Corner

                                                                            1:45 PM   High Tech / Low Budget | Jason Haines | Innovation Theater
                                                                            2:15 PM
                                                                                      Putting the Fire in Musclewood: the Origins of
  COLOR            Concurrent Session      Premium Content                            Firespire(R), Fire King(R), and Wisconsin Red(TM)
  KEY:             Trade Show              Ticketed Event                             Carpinus caroliniana | Michael Yanny | Lakeshore Campfire
                                                                                      Top 10 Green Industry Legal Pitfalls to Watch Out For
                   Campfire, Sandbox, or Theater Session                              Patrick McGuiness | Backyard Campfire
  7:15 AM   Legislative Breakfast | A panel discussion of local,                      2:00 PM: MNRC Meeting | Room 203
  8:15 AM   statewide, and national issues | 101 FG
                                                                            2:00 PM
 7:30 AM University of Minnesota Turf Research Update                       3:00 PM   Hardscape Challenge Round 3 | The Sandbox
 8:20 AM Sam Bauer, Brian Horgan, Eric Watkins | Aud 3
                                                                            2:20 PM   Northern Green Game Show: Industry Trends in a
         OPENING KEYNOTE: Emotional Intelligence: Learn                     2:50 PM   Family Feud Format | Innovation Theater
 8:30 AM How to Interact, Communicate, and Collaborate
 9:45 AM Successfully with All Types of People | Dave Durham                          Responsible Watering—How to Teach the Homeowner
         Main Aud | All attendees and exhibitors welcome!                             Julie Weisenhorn | Lakeshore Campfire
 10:00 AM                                                                             Arborist/Treecare Networking | Backyard Campfire
  5:00 PM
            Trade Show Open
                                                                            3:00 PM   YouTube Your Landscape/Hardscape Business
            Why Pavers are Your Best Choice | Bill Gardocki | 200 ABC       4:00 PM   Tom Gardocki | 200 ABC
 10:00 AM
 11:00 AM                                                                             Tree Injection Best Management Practices
            Opportunistic Plant Selection | Michael Yanny | Aud 2                     Shawn Bernick | Aud 2
            Critter Control | John Loegering | 200 DE                                 10-15 Year-Old Rain Garden Evaluation: What Plants
            It’s a Brave New Landscape World…Again!                                   Worked? | Fred Rozulmalski | 200 DE
            Parry Webb | 101 CDE                                                      MLSN Guidelines and Growth Potential
            Wicked Worms: New Approaches to Managing                                  Jason Haines | Aud 3
            Difficult Earthworms | Ben McGraw | Aud 3                                 New Perennials from Around the World
                                                                                      Dan Heims | Aud 1
            Pest Management Update: New Research, New Products &
            Pests We Are Seeing | Suzanne Wainwright Evans | Aud 1                    A Not So Sustainable Landscape | Parry Webb | 101 CDE
 10:00 AM   CEO PREMIUM CONTENT: Are You a Fierce                           3:00 PM   CEO PREMIUM CONTENT: Recruiting to the Rescue:
 12:00 PM   Competitor? | Bill Arman and Ed Laflamme | 101 AB               4:00 PM   How to Find, Attract, Get Onboard and Keep the
            Next, Please: FFA’s Role in Preparing Young People                        Right People | Bill Arman and Ed Laflamme | 101 AB
 10:05 AM
 10:35 AM   for Careers in the Green Industry                               3:05 PM   The Life Cycle of a Synthetic Field
            Juleah Tolosky | Lakeshore Campfire                             3:35 PM   Roger Weinbrenner | Innovation Theater
            MNLA Certification Exam Study Tips                                        MNLA Foundation Grant Update — Identity of
            Certification Task Team | Backyard Campfire                               Bacteria Causing Hydrangea Leaf Blight & Their Host
            The Autonomous Collective & The Tree Trust Partnership                    Range | Angela Orshinsky | Lakeshore Campfire
            Jim Walsh & Karen Zumach | Innovation Theater                             IPM and Organic Management for 10 Landscape and
 10:05 AM                                                                             10 Garden Insects | Vera Krischik | Backyard Campfire
 11:05 AM   Hardscape Challenge Round 1 | The Sandbox
                                                                            3:15 PM
                                                                            3:45 PM   Pruning Demo | Climbers Corner
 10:40 AM   New Plant Forum | Debbie Lonnee | Innovation Theater
 11:10 AM   LEDs: The New Lighting                                          3:40 PM   CHS Field: The First Three Years
            Gerry De La Vega | Lakeshore Campfire                           4:10 PM   Nick Baker | Innovation Theater
            Demo: Garden Center/Retail App | Backyard Campfire                        University of Minnesota Stormwater Workshop Series &
                                                                                      Certification | Shahram Missaughi | Lakeshore Campfire
 11:15 AM
 11:45 AM   Climbing Demo | Climbers Corner                                           Walkabout: What’s New in Hardscape?
                                                                                      Scott Frampton | Backyard Campfire
 11:20 AM   New Plant Forum | Debbie Lonnee | Innovation Theater
                                                                            4:00 PM
 11:50 AM   Top 10 Tips—Landscaping for Wildlife                            5:00 PM
                                                                                      Hardscape Challenge Round 4 | The Sandbox
            John Loegering | Lakeshore Campfire
            Landscape Contractor/Hardscape Contractor                       4:15 PM   CEO PREMIUM CONTENT: Nothing Happens Without
            Networking | Backyard Campfire                                  5:15 PM   A Sale! | Bill Arman and Ed Laflamme | 101 AB
 12:05 PM
            Hardscape Challenge Round 2 | The Sandbox                       4:15 PM   Garden Center Panel: Events to Increase Sales
  1:05 PM                                                                   5:15 PM   Karen Bachman-Thul, Scott Endres, Scott Moon, Kelsey
                                                                                      Sparks, Jeff Pilla-Moderator | 200 ABC
 12:15 PM   New Plant Forum | Debbie Lonnee | Innovation Theater
 12:45 PM                                                                             Minnesota’s Stormwater Manual: Connecting Stormwater
            How to Build a Training System | Greenius by LS                           Management to the Landscape | Michael Trojan | 101 CDE
            Training | Lakeshore Campfire
                                                                                      Turfhacking Minimalism | Jason Haines | Aud 3
            Maintenance of No Mow Lawns
            Andrew Hollman | Backyard Campfire                                        Protecting and Creating Pollinator Habitat in Lawns
                                                                                      Sam Bauer | 200 DE
  1:00 PM   Beekeeping for Golf Courses | Ben McGraw | Innovation Theater
                                                                                      Flash and Splash — Building the Color Story
  1:30 PM   Professional Gardening Networking | Lakeshore Campfire                    Dan Heims | Aud 1
            Building Credibility — A Story For Success                                Safety Is More Than Alphabet Soup | Tom Dunlap | Aud 2
            Bill and Tom Gardocki | Backyard Campfire
8 | Northern Green 2018 Advance Program
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
C E O
                                                                                           TRACK
                     Opening Keynote                                     Exclusive content for owners, CEOs, managers and
                                                                        top-level leaders, including access to the CEO Lounge.

                                                                                   WEDNESDAY, JANUARY 3, 2018
       Emotional Intelligence                                            TAKE YOUR LANDSCAPE
       Learn How to Interact, Communicate,
       and Collaborate Successfully                                    BUSINESS TO THE NEXT LEVEL
       with All Types of People
       Dave Durham, Mindshift Zone
       WEDNESDAY 8:30–9:45 AM | MAIN AUDITORIUM
                                                                                                            Ed Laflamme
                                                                                                           and Bill Arman
                           There’s a lot of buzz centered                                               Harvest Group Landscape
                           around emotional intelligence                                                  Business Consulting
                           in the workplace right now,
                           and with good reason. Cutting-              Stressed out and overwhelmed from running your
                           edge research into emotional                landscape business? Struggling to grow and sustain your
                           intelligence has shown that it              landscape business profitably? Having a hard time finding,
                           plays a critical role in higher             hiring and keeping the right people?
              Dave         productivity, performance, and job
           Durham                                                      This track can help you:
                           satisfaction. People who have a
                           high level of emotional intelligence         •   Grow your landscape business and increase your profit.
                                                                        •   Find, train and keep the right people.
       are more confident, more capable, and earn greater
                                                                        •   Create a sustainable, money-making company.
       respect from their colleagues.                                   •   Learn strategies to make running your business easier.
       Discover how to:                                    S
                                                   KEYNOTE             The CEO Track includes the following topics:
                                                                FREE
        • Evaluate your current level of
           emotional intelligence                                      Are you a Fierce Competitor?
                                                    WITH ALL           Harvesters Bill Arman and Ed Laflamme will lead this
        • Identify your communication                PASSES
                                                                       session on what it takes to be a “Fierce Competitor” in any
           strengths and weaknesses                                    market, including yours. The session will focus on learning
        • Overcome personal beliefs that might be holding              the 10 traits that you and your organization need to learn
           you back                                                    and practice to be a “Fierce Competitor.” These 10 traits
        • Understand how your emotions affect others —                 will lead you and your organization to success, even in the
           and how their emotions affect you                           toughest of competitive markets.
       If you’re looking for a way to improve your                     NOTE: Free Guidebook when you register in advance!
       relationships across your organization, understand              Recruiting to the Rescue: How to Find, Attract, Get On
       how and why others behave the way they do, and                  Board, and Keep the Right People
       achieve greater success in all your job-related                 Find out how to set up a comprehensive recruitment
       endeavors, you don’t want to miss the opening                   program, including how to: source, screen, and select
       keynote on Wednesday morning.                                   the right people. Learn the 10-step process to build your
                                                                       organization into a “Recruiting Machine!” Harvester Bill has
                                                                       successfully used these 10 steps for the past 40 years to
                                                                       find the best this industry has to offer. You’ll learn a whole
                                                                       new “way of life” thinking on recruiting and hiring.
                                                                       Nothing Happens Without a Sale!
                                                                       Your phone rings from referrals and your marketing program,
                                                                       but are you getting your share of the work? Are you:
                                                                        • Losing too many sales to “low ballers?”
                                                                        • Unsure about the sales process?
                                                                        • Giving a ton of proposals but not getting the jobs?
                                       Keynotes Supported by:
                                                                       Harvester Ed is a master at the sales process. You’ll leave
                                                                       this session learning:
                                                                        • The basics of the sales process.
            WHOLESALE NURSERY & HARDSCAPES
               YOUR TRUSTED PARTNER
                                                                        • How to give potential customers trust so you win the jobs.
                                                                        • How to close more deals!
                                                                                              CEO Track & CEO Lounge
                                                                                              generously supported by:

www.NorthernGreen.org                                                                             Northern Green 2018 Advance Program |   9
ADVANCE PROGRAM January 2-4*, 2018 - Minneapolis Convention Center www.NorthernGreen.org - Northern Green
WEDNESDAY SESSIONS
7:30 AM - 8:20 AM | AUDITORIUM 3                                          also better able to stay calm, flexible, and focused when workplace
University of Minnesota Turf Research Update                              crises hit and panic threatens to set in.
Sam Bauer, University of Minnesota; Brian Horgan, University of           Unlike your IQ, which is set by the time you are a teenager, your
Minnesota; Eric Watkins, University of Minnesota                          emotional intelligence (EQ) can be improved upon throughout your
                                                                          lifetime. Developing emotional intelligence will provide you with the
In this session you will hear about the latest research being conducted
                                                                          knowledge and skills you need to transform the way you interact
in the Turfgrass Science program at the University of Minnesota.
                                                                          with and respond to others.
8:30 AM - 9:45 AM | MAIN AUDITORIUM                                       If you’re looking for a way to improve your relationships across your
Keynote: Emotional Intelligence: Learn How to Interact,                   organization, understand how and why others behave the way they
Communicate, and Collaborate Successfully with All Types                  do, and achieve greater success in all your job-related endeavors,
of People                                                                 this keynote is one you don’t want to miss.
Dave Durham, Mindshift Zone                                               You will discover how to:
There’s a lot of buzz centered around emotional intelligence in the         • Evaluate your current level of emotional intelligence
workplace right now, and with good reason. Cutting-edge research            • Identify your communication strengths and weaknesses
into emotional intelligence has shown that it plays a critical role in      • Overcome personal beliefs that might be holding you back
higher productivity, performance, and job satisfaction. People who          • Understand how your emotions affect others — and how their
have a high level of emotional intelligence are more confident, more           emotions affect you
capable, and earn greater respect from their colleagues. They are         10:00 AM - 11:00 AM | 200 DE
                                                                          Critter Control
                                                                          John Loegering, University of Minnesota
      3 EASY WAYS TO REGISTER!                                            Are you curious what is snacking on your favorite garden plants?
                                                                          John Loegering will help you identify common vertebrate pests in
                                                                          residential settings and devise management actions to counter these
    Northern Green has updated                                            problems. The discussion will run the broad spectrum of pests:
    registration packages for streamlined                                 moles, gophers, squirrels, rabbits, and urban deer.
    pricing, 24-hour online access, and
    everything you need to ensure your                                    10:00 AM - 11:00 AM | 101 CDE
    registration is accurate, up-to-date, and                             It’s a Brave New Landscape World…Again!
    effortless.                                                           Parry Webb, Weathermatic
                                                                          The smart homeowner and savvy business client are driving the
     ONLINE                                                              accelerated growth we are now seeing in connecting the landscape
                                                                          systems to the internet. For most landscape professionals, this
    Visit www.NorthernGreen.org to register at your
    convenience, 24/7.                                                    means venturing into a strange new world of internet connected
                                                                          devices and evolving client expectations. While most of us
                                                                          understand the basics of a connected device, the real challenge for
     MAIL                                                                us is understanding the rapidly changing world of technology and its
    Use the registration form in the Advance Program, or                  future impact on our industry.
    download from www.NorthernGreen.org and send your                     This session will explore the rapidly changing connected world and
    registration and payment by mail to the address listed                high tech devices which are quickly changing the landscape industry
    on the form.                                                          and how each of us will play a role.

     FAX                                                                 10:00 AM - 11:00 AM | AUDITORIUM 2
                                                                          Opportunistic Plant Selection
    Use the registration form in the Advance Program or
    download from NorthernGreen.org and fax back to                       Michael Yanny, JN Plant Selections, LLC
    651.633.4986.                                                         Plant breeding is often thought of as a highly technical, complicated
                                                                          endeavor. Not so with Michael Yanny. He will tell stories of how he
    Receive a discount on registration when you register                  has found numerous new plant cultivars in all sorts of places. Learn
    by December 20! Plus, members of the following                        about the origins of Firebird® Crabapple, Red Feather™ Arrowwood,
    associations receive a $20 discount: MNLA, MGCSA,                     Technito® Arborvitae, Star Power™ Juniper, and other finds in his
    MPSTMA, MAC, MASMS, MSA, MTA, and MTSC.                               entertaining presentation of ‘Opportunistic Plant Selection.’

    Don’t forget that when you register by December 1st,                  10:00 AM - 11:00 AM | AUDITORIUM 1
    your badge will be mailed to you in advance. If you                   Pest Management Update: New Research, New Products,
    register between December 2-20, you will be able to                   and Pests We Are Seeing
    utilize self-check-in onsite.                                         Suzanne Wainright Evans, Buglady Consulting
                                                                          Suzanne Wainright Evans will provide details on new research, new
    Questions? Contact the Northern Green office for
                                                                          products, and new information that can help you with your pest
    assistance at 651.633.4987.                                           issues.

10 | Northern Green 2018 Advance Program
SIP A CUP OF COFFEE AND
                                                                                 CONNECT WITH YOUR PEERS
                                                                              Join your industry colleagues for a free cup of coffee in
                                                                            Lobby C each morning of Northern Green while supplies last.

  10:00 AM - 11:00 AM | 200 ABC                                               within agriculture, food and natural resources - an area that often
  Why Pavers Are Your Best Choice                                             struggles to recruit and retain the new employees they need.
                                                                              In this session, we’ll explore methods and resources that are
  Bill Gardocki, Interstate Landscape Co., Inc.
                                                                              available through FFA, and in partnership with it, that can help your
  Your clients have many choices including poured concrete, natural           organization find eager, equipped young leaders who are as ready as
  stone, and asphalt. How do you convince your client that their              you are for the future of the green industry.
  number one choice should be pavers for patios, walkways, and
  driveways? See what sets pavers apart.                                      10:05 AM - 10:35 AM | INNOVATION THEATER
  10:00 AM - 11:00 AM | AUDITORIUM 3                                          The Autonomous Collective and the Tree Trust Partnership
                                                                              Jim Walsh, Vineland Treecare; Karen Zumach, Tree Trust
  Wicked Worms: New Approaches to Managing Difficult
  Earthworms                                                                  Four landscape companies, three tree companies and two
                                                                              remodeling companies, calling themselves, “The Autonomous
  Benjamin McGraw, Ph.D, Pennsylvania State University
                                                                              Collective,” worked with Tree Trust to raise over $25,000 and plant
  Earthworms have been issues on golf courses across the country for          over 125 trees for home owners and parks in North Minneapolis.
  over one hundred years. Despite being beneficial in most cropping           The main goal was to put these elements together to create a
  systems for their ability to break down organic matter and improve          positive experience for everyone involved. The event involved
  soil aeration and water infiltration, these European invasives create       vendors, employees, personal connections, business connections,
  castings on turf sites that dull mower blades, muddy the turf,              clients, and a lot of planning. It was all about volunteerism,
  and cause secondary pest issues (e.g. moles). Several turfgrass             networking and having some fun! This presentation will be about
  insecticides have negative impacts on earthworm populations,                how projects like this start, gather steam, generate money, and
  though unfortunately these are not legal. Therefore, superintendents        recruit volunteers to build morale, forge community partnerships,
  either use these products in an off-label manner or must rely on            and what “The Collective” plans to do next.
  cultural controls (e.g. acidifying fertilizers, sand topdressing, etc.)
  to reduce populations. In this session, McGraw will present current         10:40 AM - 11:10 AM | BACKYARD CAMPFIRE
  research at Penn State aimed at reducing earthworm populations              Demo: Garden Center/Retail App
  through the use of cultural practices (e.g. saponin-based fertilizers).
  He will also cover the emergence of a new invasive earthworm                Break into the mobile world with MNLA’s incredibly affordable
  species from Asia that is appearing in landscapes and forests across        Garden Center/Retail App. If you can find your way onto your
  the Eastern and Midwestern U.S.                                             customer’s phone, you’ll stay connected in a highly visible place
                                                                              in your customer’s life. With this app, you can accelerate repeat
  10:00 AM - 12:00 PM | 101 AB                                                visits by offering rewards for your most loyal customers – and all
                                                                              they need is their phone! Let them know about upcoming events
  CEO Premium Content: Are You a Fierce Competitor?
                                                                              and sales plus give them an easy way to upload a photo and ask a
  Bill Arman and Ed Laflamme, The Harvest Group                               question via the Ask Us feature. This session will feature a demo of
  Harvesters Bill Arman and Ed Laflamme will lead this session on             the app with MNLA staff. Come see how effective and affordable
  what it takes to be a fierce competitor in any market, including            the MNLA Garden Center App can be for you!
  yours. The session will focus on learning the 10 traits that you
  and your organization need to learn and practice to be a fierce             10:40 AM - 11:10 AM | LAKESHORE CAMPFIRE
  competitor. These 10 traits will lead you and your organization to          LEDs: The New Lighting
  success even in the toughest of competitive markets.                        Gerry De La Vega, TerraDek Lighting, Inc.
  10:05 AM - 10:35 AM | BACKYARD CAMPFIRE                                     LED lighting is the new lighting and it is here to stay. Gather around
                                                                              the campfire with Gerry De La Vega to discuss LED lighting basics.
  MNLA Certification Exam Study Tips
  MNLA Certification Task Team                                                10:40 AM - 11:10 AM | INNOVATION THEATER
  Become an MNLA Certified Professional in 2018! Members of the               New Plant Forum, Part 1
  Certification Task Team will provide exam study tips and answer             Debbie Lonnee, Bailey Nurseries, Inc.
  questions about preparing for the exam.
                                                                              The New Plant Forum is back in 2018! This exciting session,
  10:05 AM - 10:35 AM | LAKESHORE CAMPFIRE                                    moderated by Debbie Lonnee of Bailey Nurseries, is for those who
                                                                              are all about plants! Participants will hear about cutting edge plants
  Next, Please: FFA’s Role in Preparing Young People for
                                                                              introduced within the past several years. Only plants that are readily
  Careers in the Green Industry                                               available in the trade will be presented. This session is taking place
  Juleah Tolosky, Minnesota FFA Foundation                                    in the Innovation Theater. Plant geeks will love seeing the new
  How do we identify the future leaders and achievers within our              introductions on that big screen!
  industry? FFA works with students and teachers to develop work
  ethic, career awareness and passion about career opportunities

www.NorthernGreen.org                                                                                        Northern Green 2018 Advance Program |   11
WEDNESDAY SESSIONS (continued)
11:20 AM - 11:50 AM | BACKYARD CAMPFIRE                                    12:15 PM - 12:45 PM | LAKESHORE CAMPFIRE
Landscape Contractor/Hardscape Contractor Networking                       How to Build a Training System
Northern Green is all about networking and creating professional           Erin Scott, Greenius by LS Training System
relationships. Attend a networking group meeting to connect with           The green industry is starting to discover the importance and
colleagues, share the ups and downs of 2017, and discuss what the          impact of training. The driver of this is the increasing difficulty
green industry is looking forward to in 2018.                              of finding and keeping the right people. Often you have the right
                                                                           people, but nothing is done to help develop them. In this session,
11:20 AM - 11:50 AM | LAKESHORE CAMPFIRE                                   we will review the key components of a good, solid training
Landscaping for Wildlife - Top 10 Tips                                     program.
John Loegering, University of Minnesota
Landscaping for Wildlife will review the principles and components
                                                                           12:15 PM - 12:45 PM | INNOVATION THEATER
of wildlife-friendly landscaping. Core components will be the design,      New Plant Forum, Part 3
function, arrangement, and composition of a wildlife-friendly              Debbie Lonnee, Bailey Nurseries, Inc.
landscape. Creating gardens targeting specific groups of wildlife (e.g.,   The New Plant Forum is back in 2018! This exciting session,
hummingbirds, butterflies, songbirds, etc.) also will be discussed.        moderated by Debbie Lonnee of Bailey Nurseries, is for those who
                                                                           are all about plants! Participants will hear about cutting edge plants
11:20 AM - 11:50 AM | INNOVATION THEATER                                   introduced within the past several years. Only plants that are readily
New Plant Forum, Part 2                                                    available in the trade will be presented. This session is taking place
Debbie Lonnee, Bailey Nurseries, Inc.                                      in the Innovation Theater. Plant geeks will love seeing the new
The New Plant Forum is back in 2018! This exciting session,                introductions on that big screen!
moderated by Debbie Lonnee of Bailey Nurseries, is for those who
are all about plants! Participants will hear about cutting edge plants
                                                                           1:00 PM - 1:30 PM | BACKYARD CAMPFIRE
introduced within the past several years. Only plants that are readily     Building Credibility - A Story for Success
available in the trade will be presented. This session is taking place     Bill and Tom Gardocki, Interstate Landscape Co., Inc.
in the Innovation Theater. Plant geeks will love seeing the new            How do you convince potential clients to hire you? It is not all about
introductions on that big screen!                                          price. We will talk about certifications, education, social media,
                                                                           community and industry involvement, and knowledge of subject
12:15 PM - 12:45 PM | BACKYARD CAMPFIRE                                    matter.
Maintenance of No-Mow Lawns
Andrew Hollman, University of Minnesota                                    1:00 PM - 1:30 PM | LAKESHORE CAMPFIRE
The term “no-mow” lawn is a misnomer and leads people to believe           Professional Gardening Networking
that there is no maintenance required. This session will go over           Northern Green is all about networking and creating professional
proper site preparation, species selection, and seeding rate for           relationships. Attend a networking group meeting to connect with
establishing a no-mow lawn. It will look at the potential for weed         colleagues, share the ups and downs of 2017, and discuss what the
invasion and ways to control them. Finally, the session will cover         green industry is looking forward to in 2018.
management of biomass.
                                                                           1:00 PM - 1:30 PM | INNOVATION THEATER
                                                                           Beekeeping for Golf Courses
     NEW TO NORTHERN GREEN?                                                Benjamin McGraw, Ph.D, Pennsylvania State University
                                                                           For the last 50 years, pollinator populations have been
                                                                           experiencing a global decline. However, within the last decade

    FREE GIFT FOR
                                                                           the public has become increasingly aware of the severity and
                                                                           extent of the problem. Although scientists agree that many
                                                                           factors are involved in bee declines globally, pesticides and in

    FIRST-TIMERS!                                                          particular, common turfgrass insecticides, have been implicated
                                                                           as a major driver of losses. While the green industry and its
                                                                           members’ management practices stand in the crosshairs of
    Are you planning to attend Northern Green                              environmental regulations, a movement is taking place to have golf
    for the first time? If so, we’re glad you’ll be                        courses become havens for managed and native bee populations.
                                                                           Beekeeping has become one method where superintendents can
    there! In fact, we’d love to give you a free                           proactively assist in the promotion of pollinators and golf course
    gift just because you decided to join us.                              environmental stewardship efforts, as well as forge relationships
                                                                           with the non-golfing public. The process is involved and requires
    Be sure to stop by the Welcome Center in
                                                                           some basic understanding of honey bee biology and population
    Lobby B to turn in the ticket you received                             dynamics, beekeeping management practices and equipment, and
    with your name badge to receive your                                   pest control within the hive. This session will provide attendees
                                                                           the basic information on getting started with beekeeping (including
    free gift. We’d also like to say “hello” and                           equipment, time, and costs) as well as the common problems one
    answer any questions you might have.                                   may encounter.

12 | Northern Green 2018 Advance Program
1:45 PM - 2:15 PM | BACKYARD CAMPFIRE                                    presentation discusses the latest thinking on the design of rainwater
  Top 10 Green Industry Legal Pitfalls to Watch Out For                    gardens and other stormwater treatment facilities. Are they pits with
                                                                           plants in them, pollinator species refugia, or a community amenity?
  Patrick McGuiness, Zlimen & McGuiness, PLLC
                                                                           Are native plants essential? What about maintenance? Is there a
  Join attorney Patrick McGuiness for a quick overview of the top          place for trees within these features? Fred Rozulmalski built his first
  legal pitfalls currently faced by green industry organizations. From     rainwater garden in 1992 and has been experimenting with plants,
  worker classification to contract documentation, find out what           soil, and water ever since. Learn from his experience working with
  issues other professionals are currently facing and how to avoid         engineers, city officials, institutions, and property owners about the
  problems.                                                                best plants for stormwater features.
  1:45 PM - 2:15 PM | LAKESHORE CAMPFIRE                                   3:00 PM - 4:00 PM | 101 CDE
  Putting the Fire in Musclewood: The Origins of Firespire®,               A Not So Sustainable Landscape
  Fire King®, and Wisconsin Red™ Carpinus caroliniana                      Parry Webb, Weathermatic
  Michael Yanny, JN Plant Selections, LLC
                                                                           With all the education and innovative technology of the last
  Michael Yanny will explain his work with Musclewood (Carpinus            decade, why do we as an industry continue to struggle with creating
  caroliniana) over the last 35 years. From the development of             sustainable landscapes that save water? The failure of a landscape
  Wisconsin Red™ seedling strain to the latest cultivars, he will          to save water is a direct result of not accounting for the factors
  demonstrate the improvements in fall color and growth rate that          that lead to water waste. This session will address the roadblocks
  will make this plant become a player in the landscape market in the      to creating a sustainable landscape environment as well as the
  near future.                                                             essential ingredients needed to ensure success.
  1:45 PM - 2:15 PM | INNOVATION THEATER                                   3:00 PM - 4:00 PM | 101 AB
  High Tech / Low Budget                                                   CEO Premium Content: Recruiting to the Rescue - How to
  Jason Haines, Pender Harbour Golf Club                                   Find, Attract, Get Onboard and Keep the Right People
  Ever think that high tech productivity tools were only for the big       Bill Arman, The Harvest Group
  budget courses? Jason Haines will share how he has brought               Tired of putting up with an inferior work force?
  free cloud-based tools to his course to maximize efficiency and
                                                                            • You just can’t find the right people!
  productivity.
                                                                            • You can’t grow your company because of a limited workforce!
  2:20 PM - 2:50 PM | BACKYARD CAMPFIRE                                     • Your labor cost is too high!
  Arborist/Tree Care Networking                                            Don’t give up! this session will “rescue” you and your organization!
  Northern Green is all about networking and creating professional         Find out how to set up a comprehensive recruitment program,
  relationships. Attend a networking group meeting to connect with         including how to: source, screen, and select the right people.
  colleagues, share the ups and downs of 2017, and discuss what the        Learn the 10-step process to build your organization into a
  green industry is looking forward to in 2018.                            “Recruiting Machine!” Bill Arman has successfully used these 10
                                                                           steps for the past 40 years to find the best this industry has to
  2:20 PM - 2:50 PM | LAKESHORE CAMPFIRE                                   offer. You’ll learn a whole new “way of life” thinking on recruiting
                                                                           and hiring. We’ll assess your specific needs and determine the
  Responsible Watering - How to Teach the Homeowner
                                                                           best strategies, tools, and practices to use to attract, find and land
  Julie Weisenhorn, University of Minnesota Extension                      the people you need.
  Good watering practices are second nature to landscape
  professionals, but not always to our clients. It’s important that they   3:00 PM - 4:00 PM | AUDITORIUM 3
  understand how the method, time, and what they water can have a          MLSN Guidelines and Growth Potential
  positive (or negative) effect on their landscapes. Gather ‘round the
                                                                           Jason Haines, Pender Harbour Golf Club
  campfire and let’s talk about how to explain to our customers the
  key points about watering plants.                                        As one of the first people to adopt the MLSN guidelines, Jason
                                                                           Haines can share how his course has benefited over the past
  2:20 PM - 2:50 PM | INNOVATION THEATER                                   5 years. How do they work and how can they benefit your golf
                                                                           course?
  Northern Green Game Show - Industry Trends in a Family
  Feud Format                                                              3:00 PM - 4:00 PM | AUDITORIUM 1
  Don’t miss the first ever Northern Green Game Show! See your
                                                                           New Perennials from Around the World
  industry colleagues compete against each other in a Family Feud
  format.                                                                  Dan Heims, Terra Nova Nurseries
                                                                           Join Dan Heims on a whirlwind tour of ten horticultural countries—
  3:00 PM - 4:00 PM | 200 DE                                               Japan, China, Germany, Tasmania, Australia, the U.S., Holland,
  10-15 Year-Old Rain Garden Evaluation - What Plants                      England, Ireland, and New Zealand—to learn how new plants are
  Worked?                                                                  discovered. Meet the movers and shakers in each country, plus the
                                                                           plants they love. Focusing primarily on hardy perennials, Heims’
  Fred Rozulmalski, Barr Engineering Co.
                                                                           lecture will also feature exceptional “temperennials.” Participants
  The art and science of planting within stormwater bioretention           will also learn how to legally bring plants into the U.S.
  features is evolving. Research into water quality effectiveness
  and the influence of climate change is altering their design. This

www.NorthernGreen.org                                                                                     Northern Green 2018 Advance Program |   13
WEDNESDAY SESSIONS (continued)
3:00 PM - 4:00 PM | AUDITORIUM 2                                        3:40 PM - 4:10 PM | BACKYARD CAMPFIRE
Tree Injection: Best Management Practices                               Northern Green Walkabout: What’s New in Hardscape?
Shawn Bernick, Rainbow Treecare Scientific Advancements                 Scott Frampton, Landscape Renovations
Until recently there have not been industry standards that provide      Join us for a Northern Green Walkabout. Scott Frampton,
arborists with consistent recommendations on how to perform tree        Landscape Renovations, will lead a group around the tradeshow
injection applications. A team of university scientists and industry    floor as we visit Northern Green exhibitors to see “what’s new” in
experts collaborated with the International Society of Arboriculture    hardscape for 2018.
(ISA) to create and publish Best Management Practices - Tree
Injection. This BMP is a consensus document intended to serve           3:40 PM - 4:10 PM | LAKESHORE CAMPFIRE
as a guide for arborists to create common standards for tree            University of Minnesota Stormwater Workshop Series &
injection in the green industry. Shawn Bernick, co-author of the        Certification
ISA Tree Injection BMP, will speak on the use of tree injection in      Shahram Missaughi, University of Minnesota Extension
arboriculture and will discuss best practices for performing tree
                                                                        Did you know the University of Minnesota Extension has a
injections.
                                                                        Stormwater Education Program? Learn about the program and
3:00 PM - 4:00 PM | 200 ABC                                             how Extension is working with water resources professionals and
                                                                        communities through research-based, locally-tailored workshops.
YouTube Your Landscape/Hardscape Business                               Learn how they teach designing and building of practices that
Tom Gardocki, Interstate Landscape Co., Inc.                            minimize the negative impacts of land use by mimicking natural
If a picture is worth a thousand words, how many is a video worth?      hydrology.
Learn how to use YouTube to help promote your company and
close more potential sales. This course focuses on shooting and         3:40 PM - 4:10 PM | INNOVATION THEATER
editing hardscape installation video, using YouTube and becoming        CHS Field: The First Three Years
a YouTube partner. Learn how to set up a YouTube channel and            Nick Baker, CHS Field/Saint Paul Saints
integrate it with your business website. Learn what equipment you
                                                                        Nick Baker, Head Groundskeeper of CHS Field in St. Paul, will share
need to film and edit video, and learn the advantages of becoming a
                                                                        the ups and downs of the first three years of CHS field, home of the
YouTube partner.
                                                                        St. Paul Saints and Hamline University Pipers baseball teams. His
3:05 PM - 3:35 PM | BACKYARD CAMPFIRE                                   session will provide insight from construction through the first three
                                                                        seasons of play.
IPM and Organic Management for 10 Landscape and 10
Garden Insects                                                          4:15 PM - 5:15 PM | AUDITORIUM 1
Vera Krischik, University of Minnesota                                  Flash & Splash - Building the Color Story
IPM, Integrated Pest Management, and organic management are             Dan Heims, Terra Nova Nurseries
different in the use of insecticides and the time spent revitalizing
                                                                        One of the most comprehensive slide presentations of variegated
the soil. Join Vera Krischik for this campfire session where she will
                                                                        and colorful foliage plants in the world, including surprises from
contrast IPM and organic management for the top 20 pests.
                                                                        New Zealand, Japan, and Europe. Topics include how variegated
3:05 PM - 3:35 PM | LAKESHORE CAMPFIRE                                  plants are discovered, chimera versus virus, and variegation
                                                                        classification. Use of color in design is revealed, featuring color
MNLA Foundation Grant Update: Identity of Bacteria Causing              echoes, repetition, contrast, and harmony.
Hydrangea Leaf Blight and Their Host Range
Angela Orshinsky, University of Minnesota                               4:15 PM - 5:15 PM | 200 ABC
Recently bacterial leaf blight in hydrangea has become a problem        Garden Center Panel: Events to Increase Sales
in production and landscapes. Previous identification of the causal     Karen Bachman-Thul, Bachman’s; Scott Endres, Tangletown
bacteria used outdated techniques and failed to provide a specific,     Gardens; Scott Moon, Sargent’s on 2nd; and Kelsey Sparks, Green
DNA based identification of the causal bacteria. Here, we used          Barn Garden Center; Moderator: Jeff Pilla, Bachman’s
newer multilocus sequence alignment of DNA markers to accurately        Holding events at your retail location is a great way to increase
ID the bacteria and performed pathogenicity assays to determine         traffic/sales. This panel discussion features MNLA Garden Center
the host range within the Hydrangea spp.                                members who have created innovative events that have proven to
                                                                        increase store traffic (sales) and the opportunity to engage in a new
3:05 PM - 3:35 PM | INNOVATION THEATER
                                                                        way with their customers. You will leave this session with new ideas
The Life Cycle of a Synthetic Field                                     and be inspired to plan creative events for your retail location.
Roger Weinbrenner, University of St. Thomas
Are you curious about the life cycle of the synthetic turf fields       4:15 PM - 5:15 PM | 101 CDE
throughout our region? This presentation will provide information       Minnesota’s Stormwater Manual - Connecting Stormwater
on a synthetic turf field through its 13-year life cycle. Weinbrenner   Management to the Landscape
will share pictures and videos of his experiences with the University   Michael Trojan, Minnesota Pollution Control Agency
of St. Thomas’ synthetic turf playing surface. He will start with the   Minnesota’s Stormwater Manual is widely used by stormwater
installation in 2004 and end with its removal and replacement in        practitioners. Originally, the manual focused primarily on
2017. His presentation will cover basic maintenance, snow removal,      engineering aspects of stormwater management. The manual
game day challenges, maintenance equipment, and field removal.          evolved, however, with the advent of green infrastructure and low

14 | Northern Green 2018 Advance Program
impact development. This presentation provides an overview of the       will share his experience embracing this ideology and the most
  manual, and illustrates important connections between stormwater        interesting things he has learned along the way to making reductions
  management and our landscape.                                           in inputs and environmental impact on his golf course.

  4:15 PM - 5:15 PM | 200 DE                                              4:15 PM - 5:15 PM | 101 AB
  Protecting and Creating Pollinator Habitat in Lawns                     CEO Premium Content: Nothing Happens Without a Sale!
  Sam Bauer, University of Minnesota                                      Ed Laflamme, The Harvest Group
  Pollinators have created all the “buzz” lately. In recent years,        Your phone rings from referrals and your marketing program but are
  pollinator decline issues have caused turfgrass managers and lawn       you getting your share of the work?
  care operators to rethink their management programs, with a focus       If you are…
  on protecting pollinators in lawns. In this session you will gain a       • Chasing leads but they’re just “tire kickers”
  better understanding of how you can protect and create pollinator         • Losing too many sales to “low ballers”
  habits in the lawns that you maintain.                                    • Unsure about the sales process
                                                                            • Giving a ton of proposals but not getting the jobs
  4:15 PM - 5:15 PM | AUDITORIUM 2
                                                                          Then this session is just what the doctor ordered!
  Safety Is More Than Alphabet Soup
                                                                          Sales are all about trust. Do your potential customers “feel the
  Tom Dunlap, Walkers in the Trees
                                                                          trust?” Do you want to double or even triple your sales success?
  OSHA... 1910... ANSI...The Zee... 133... What does all of this          You’ll leave this session learning:
  mean? Rules and standards guide us, but safety isn’t just about
                                                                            • The basics of the sales process.
  following rules, it is so much more. Get insights about the rules and
                                                                            • How to give your potential customers trust so you win the jobs.
  reasons to work toward a safer and productive workplace.
                                                                            • How to close more deals!
  4:15 PM - 5:15 PM | AUDITORIUM 3                                        Ed Laflamme sold $1 million of landscape maintenance contracts
  Turfhacking Minimalism                                                  in 90 days, sold a $2 million per year contract, and grew the largest
                                                                          landscape company in Connecticut. He’s a master at the sales
  Jason Haines, Pender Harbour Golf Club
                                                                          process.
  What is minimalism and what does it mean for golf? Jason Haines

                         Truck Utilities                                                       Anderson Nurseries

www.NorthernGreen.org                                                                                   Northern Green 2018 Advance Program |   15
THURSDAY
  At-A-Glance
                                                                                         www.NorthernGreen.org
                                                                                             January 2–4, 2018
                                                                                        Minneapolis Convention Center

                                                                        11:20 AM   Apps for the Green Industry
  COLOR            Concurrent Session      Premium Content              11:50 AM   Brandon Gallagher | Innovation Theater
  KEY:             Trade Show              Ticketed Event                          Women in Leadership | Heidi Heiland | Lakeshore Campfire
                   Campfire, Sandbox, or Theater Session                           Invasive Species/Noxious Weed Status Update
                                                                                   Jim Calkins | Backyard Campfire
            7:00 AM: MNLA Annual Meeting | 101 FG
                                                                                   12:00 PM: MAC Luncheon | 202
 7:00 AM
 8:00 AM
            High Performance Putting Surfaces | Frank Rossi | Aud 3     12:15 PM   Landscape Awards Presentations | Innovation Theater
                                                                        12:45 PM
            Color in the Contemporary Garden| Andrew Wilson | 200 ABC              Landscape Diseases of 2017
 8:00 AM                                                                           Michelle Grabowski | Lakeshore Campfire
 8:50 AM    All About That Base: A Healthy Tree Story Begins
            Underground | Gary Johnson | Aud 2                                     B20 & VW Money
                                                                                   American Lung Association | Backyard Campfire
            Utilizing Data to Manage Natural Grass Fields: It CAN
            Be Easier! | Jerad Minnick | 101 CDE                                   Climbing Demo | Climber’s Corner
            Gas Fire Features in the Landscape: Planning is                        12:30 PM: MGCSA Annual Meeting | 101 FG
            Everything | Ben Geffre | Aud 1
                                                                        1:00 PM    Landscape Awards Presentations | Innovation Theater
            The Work Force, Labor and Health Care Reform Update         1:30 PM
            & Outlook | Craig Regelbrugge | 200 DE                                 OSHA Overview: Do the Regulations Apply to You?
            Managing Safe Fields Without Pesticides                                Lee Craig | Lakeshore Campfire
            Frank Rossi | Aud 3                                                    Garden Center Networking | Backyard Campfire
            INTERACTIVE TRACK—The Soil/Water Equation:                             INTERACTIVE TRACK—The Soil/Water Equation:
  8:00 AM   Understanding the Basics and Educating your                 1:30 PM    Understanding the Basics and Educating your
 10:00 AM   Customers, Pt. 1: Hands-On Soils for the Green              2:30 PM    Customers, Pt. 2: Understanding Irrigation Equipment
            Industry Professional | Dan Wheeler | 101 AB                           & Technology | Sam Bauer, Paul Eckholm | 101 AB
 9:00 AM
 4:00 PM    Trade Show Open                                             1:45 PM    Landscape Awards Presentations | Innovation Theater
                                                                        2:15 PM
                                                                                   Annuals that Attract Pollinators
  9:05 AM   Small Is Beautiful | Andrew Wilson | 200 ABC                           Julie Weisenhorn | Lakeshore Campfire
 10:05 AM   How to Lead your Team to Better Results in 2018                        The White Menace: Strategies for Surviving Winter Injury
            Jones Loflin | 200 DE                                                  on Your Golf Course | Paul Koch | Backyard Campfire
            Trees as a Stormwater Management Tool                       2:00 PM
            Randy Neprash | 101 CDE                                     3:30 PM    Hardscape Challenge Championship | The Sandbox
            A Water Feature for Everyone | Bill Osmundson | Aud 1
                                                                        2:15 PM
            Tree Risk Assessment & The Use of Drones in                 2:45 PM    Pruning Demo | Climbers Corner
            Arboriculture | Tom Smiley | Aud 2
                                                                        2:30 PM    Waterworks Park — Innovative Stormwater Approach
            Precision Disease Management for Golf Courses:                         Tom Whitlock | Innovation Theater
                                                                        3:00 PM
            Present Strategies and Future Research Needs
            Paul Koch | Aud 3                                                      Healthy Ponds Using Aeration
                                                                                   Todd Dilley | Lakeshore Campfire
 9:10 AM    Flower Grower Networking | Lakeshore Campfire                          The Top 10 Color Shrubs for Minnesota Landscapes
 9:40 AM
            Research for the Real World: The Year in Review                        Debbie Lonnee | Backyard Campfire
            Jim Calkins | Backyard Campfire
                                                                                   INTERACTIVE TRACK—The Soil/Water Equation:
 9:45 AM    The Evolution of a Container Garden                         2:30 PM    Understanding the Basics and Educating your
 10:15 AM   Scott Endres | Innovation Theater                           3:20 PM    Customers, Pt. 3: Educating your Customers and
            Managing Japanese Beetles in Residential Turf                          Homeowners | Sam Bauer | 101 AB
            Jeff Hahn | Lakeshore Campfire                              2:30 PM    Designing a Chelsea Flower Show Garden
            Nursery Networking | Backyard Campfire                      3:20 PM    Andrew Wilson | 200 ABC
                                                                                   Finding the Right Time to Get the Right Things Done
 10:00 AM                                                                          Jones Loflin | 200 DE
 11:00 AM
            Hardscape Challenge Round 5 | The Sandbox
                                                                                   Fraze Mowing: From Concept to Active Practice
 10:40 AM   Garden Center Technology & Change                                      Jerad Minnick | 101 CDE
 11:10 AM   John Daniels, Jeff Pilla | Innovation Theater
                                                                                   Eat (Sell) Your Veggies! | Dean Engelmann | Aud 2
            Landscape Design Networking
                                                                                   Reduced Risk Disease Control: How To Do It and Why
            Lakeshore Campfire
                                                                                   It’s Important | Paul Koch | Aud 3
            The Challenges of Adopting New Technology
                                                                                   MN State Building Code, Municipal Regulations &
            Frank Rossi | Backyard Campfire
                                                                                   Difficult Sites | Roger Axel | Aud 1
            10:45 AM: MPSTMA Annual Meeting | 101 FG                               Closing Keynote: Fun Is Good – Creating Joy &
                                                                        3:20 PM
 11:15 AM                                                               4:00 PM
                                                                                   Passion in Your Workplace and Career
 11:45 AM   Climbing Demo | Climber’s Corner                                       Mike Veeck | Innovation Theater
16 | Northern Green 2018 Advance Program
INTERACTIVE
                            TRACK
        Enjoy exclusive sessions and an upgraded experience.
                                                                                        Closing Keynote
                    THURSDAY, JANUARY 4, 2018
                                                                        Fun Is Good
        THE SOIL/WATER EQUATION:                                        Creating Joy & Passion in Your
             UNDERSTANDING THE BASICS AND                               Workplace and Career
              EDUCATING YOUR CUSTOMERS                                  Mike Veeck
                                                                        THURSDAY, 3:20–4:00 PM | INNOVATION THEATER
                                                                                           Join us for a humorous and
                                                                                           inspirational closing keynote by
                                                                                           Mike Veeck, a nationally renowned
                                                                                           speaker, entrepreneur, college
                                                                                           professor, marketing, promotions
                                                                                           and customer care expert,
                                                                                           and owner of multiple minor
                                                                              Mike         league baseball teams across
                                                                              Veeck        the country. Veeck has been
                                                                                           inspiring organizations and fans
                                                                        for decades with his funny and thought-provoking
                                                                        stories, and has been featured on the NBC Nightly
                                                                        News, 60 Minutes, The Late Show with David
                                                                        Letterman and many other national media outlets.
       This track is all about soils, water and irrigation – and is
       directed at green industry professionals interacting with
                                                                        Veeck’s philosophy is Fun is Good.
       property owners.                                                   • Fun is good for business because it
                                                                            creates a more engaged workforce.       KEYNOTE
                                                                                                                            S

                                                                                                                                   FREE
       PART I. UNDERSTANDING SOILS (8:00 AM – 10:00 AM)
                                                                          • Fun is good for customers
       Dan Wheeler, University of Minnesota, Department of Soil,            because a more engaged                   WITH ALL
       Water and Climate, will provide information on soils and the                                                   PASSES
                                                                            workforce creates a better
       soil/water relationship. Through a combination of interactive
       stations and discussion, attendees will learn that accurate          customer experience.
       and quick determination of the soil particle size, soil color      • And fun is good for employees because more
       and soil structure all play important roles in the success of        satisfied customers and more engaged employees
       growing just about any vegetation on a site. Attendees will          create a happier, healthier, and more profitable
       get their hands dirty by investigating these important soil          employee environment.
       properties, as well as discuss other soil interpretations that
       can be made from their proper analysis.                          When we can find our joy and passion, great things
                                                                        happen in both our work world and in our personal
       PART II. UNDERSTANDING IRRIGATION (1:30 PM – 2:30 PM)            lives. It makes perfect sense, yet it’s so hard to
       The afternoon will provide opportunity for more hands-on         put into practice. Mike Veeck will show us how to
       learning. Attendees will assemble sprinkler heads, and           take our work, but not ourselves, seriously. How to
       learn about important trends in irrigation equipment and         discover what brings us joy and then apply it to what
       technology, including smart controllers and rain sensors.        we do. Veeck will make us think and laugh in the
       PART III. HOW TO EDUCATE YOUR CUSTOMERS AND                      same minute – and provide great advice that we can
       HOMEOWNERS (2:30 PM – 3:20 PM)                                   put into practice immediately.
       Sam Bauer, Extension Educator in Turfgrass Science,              Plan to leave Northern Green inspired and re-energized!
       University of Minnesota, will discuss how to educate
       your customers about water, and the best way to answer                                           Keynotes Supported by:
       questions about important soil/water/irrigation topics:
         • Water Conservation – How to Reduce Water Use
         • The Soil/Water Relationship                                       WHOLESALE NURSERY & HARDSCAPES

         • Using SMART Irrigation Controllers                                   YOUR TRUSTED PARTNER

         • Rain Sensors, soil moisture sensors, and weather
           stations
       Bauer will also share information on irrigation research that
       is currently taking place at the University of Minnesota.

www.NorthernGreen.org                                                                                         Northern Green 2018 Advance Program |   17
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