ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine

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ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
C O R P O R AT E
                     ADOPTION
                         LAUNCHING BLOCKCHAIN
                            around the world!

INTERVIEWS

FACEBOOK LIBRA                 bitcoin trading guide
What IS IT & WHEN WILL IT HAPPEN?
                                    travelling with
                                        digital assets
 ENTERTAINMENT THAT PAYS YOU
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
Top 10 Cryptocurrencies
JULY 1st 2019				   Total market Cap $300,697,318,483
     Name                                 Market Cap

     Bitcoin                   $208,968,978,046

     Ethereum                    $30,224,986,216

     XRP                         $16,786,729,615

     Litecoin                     $7,185,787,177

     Bitcoin Cash                 $7,098,851,153

     EOS                          $5,195,350,138

     Binance Coin                 $4,573,418,105

     Tether                       $3,578,997,351

     Bitcoin SV                   $3,358,696,616

     TRON                         $2,107,284,328
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
CONTENTS

8    BITCOIN TRADING GUIDE
                                   34   BITCOIN HALVING CHART              50   INDUSTRY - TECH AND ART

                                                                                                                        DISCLAIMER

                                                                           52
                                                                                                            Blockchain Business Magazine is not intended to be

10                                 36
                                                                                TRADING PATTERNS
                                        WHAT IS THE LIGHTINGING NETWORK?        ENTERING & EXITING TRADES
                                                                                                            used for financial, investment, tax or legal advice.
     CORPORATE ADOPTION
                                                                                                            You alone are solely responsible for determining if
                                                                                                            an investment, asset, strategy, product or service
                                                                                                            is appropriate or suitable for you based on your

                                                                           54
                                                                                                            investment objectives and personal financial

16   THE ENTERTAINMENT ECONOMY
                                   40   INTERVIEW - MOON PAYMENTS
                                        with KENNETH KRUGER
                                                                                TRAVELLING ON BITCOIN              situation. This includes information at:

                                                                                                                  www.BlockchainBusinessMagazine.com

20   AIRCOINS INTERVIEW
     with BRIAN KITCHIN            42   APPS FOR DIGITAL ASSETS
                                                                           58   INTERVIEW - ADBANK
                                                                                with JON GILLHAM
                                                                                                            Our magazine and website will always encourage you
                                                                                                            to continue educating yourself so that you can be
                                                                                                            empowered to make your own decisions regarding
                                                                                                            finances, risk levels and asses the outcomes of
                                                                                                            making profits or losses. Nothing in this magazine

22   WEALTH MANAGEMENT
     BY CARLOS GABRERA             44   DEBIT CARDS FOR
                                        CRYPTOCURRENCIES                   60   NOTABLE STORIES & NEWS
                                                                                                            should be considered as an offer to sell, a solicitation
                                                                                                            of an offer to buy, or a recommendation for any asset
                                                                                                            by or any third party. Please consult an attorney or
                                                                                                            tax professional regarding your specific legal or tax

26   INTERVIEW - LIGHTHOUSE LABS
     with KHURRAM VIRANI           46   INTERVIEW - NETCENTS
                                        with JENN LOWTHER                  64   TOP 10 CRYPTO CHEAT SHEET

28
     10 THOUGHTS ON
        FACEBOOK LIBRA COIN
     BY SAMSON WILLIAMS            48   THE POWER OF A PAPER WALLET
                                                                           65   INVESTMENT WORKSHEET
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
LETTER FROM THE EDITOR                                                                                                                                                                NEWS

Letter from Editor
                                                                                                                                                                      FACEBOOK
                                                                                                                                  TWITTER CEO                               LIBRA
For most of us, we have always had delivery of the things we need for ourselves.             SPEND BITCOIN                        PUSHES ADOPTION                     Facebook has released their de-
Food is brought to grocery stores, supplies are at the hardware store, and                                                                                            tails about the company called
banks have handed us the money we need, even if it was our money to begin
                                                                                                  ANYWHERE                        Twitter CEO Jack Dorsey has         Libra Network. The official re-
with. Now we see many of these items delivered directly to us from wholesalers,                                                   been drawing out the plans for      lease of Libra will be in 2020.
                                                                                              Moon Payments is a concierge                                            Nodes have already been sold
cutting the middle man out. How will this effect our culture and structure of                 payment company based out of        a separate cryptocurrency di-
                                                                                                                                  vision of his payment process-      for $10 Million each to 28 com-
businesses around us over time?                                                               New York City which uses it’s
                                                                                                                                  ing company Square. This has        panies who are supporting the
                                                                                              google chrome browser exten-                                            global layout of the stable coin.
As children the sound of the ice cream truck coming down the street was a                     tion to allow Bitcoin to be spent   been no spare of the moment
                                                                                                                                  decision. Planning and hiring has   Within hours of the news re-
tantalizing sound that in seconds can make a child’s taste buds start watering.               on any website with e-com-                                              lease, several world govern-
                                                                                              merce built in. The plugin is na-   been ongoing for some time to
I recall jumping on my banana seat bike and racing towards the sound and                                                                                              ments posed questions as to
                                                                                              tive to any website and does not    hire the best members for the di-
flavour of ice cream. We absolutely needed and wanted the ice cream truck                                                         rection of this new division to     whether Facebook should have
to deliver a happy face popsicle with a gum-ball nose to us. It was nice to be                need approval of the company to                                         its hand in being a global bank.
                                                                                              direct BTC to be converted and      the payment company. Dors-
oblivious about the effort of how this was delivered to us.                                                                       ey himself is a Bitcoin funda-      Mark Zuckerberg has been asked
                                                                                              paid for products.                                                      to speak again at congress for an
                                                                                                                                  mentalist who purchases BTC
For the first time, the world is bypassing the ice cream truck delivery of money                                                  every week and has stated “Bit-     inquiry to see how Libra will ap-
                                                                                              The freedom to spend BTC any-                                           ply to world banking regulations.
in banks, financial institutions and governments in a groundbreaking fight                    where online is here! See our in-   coin will become the worlds sin-
                                                                                                                                  gle currency”. This is a common     The inquiry will be sometime in
between utopian anarchist ideas sitting on the shoulders of decentralized                     terview in this magazine with
                                                                                                                                  position from those deeply en-      July where for the second time
blockchain technology. Finance companies are popping up all over the planet                   CEO Kenneth Kruger from Moon
                                                                                                                                  trenched in their information       we will see Zuckerburg under
from aggressive and passionate entrepreneurs who are offering services                        on page 36.                                                             the microscope
related to this new financial system that 90% of employees in finance don’t
fully understand.

What is happening now is that these new finance companies are acting as
concierge services for the financial businesses and corporations that are not
willing to take the “risk” of directly accept digital assets. This “risk” is directly
viewed as “opportunity” by the impressive entrepreneurs in our industry.
Part of this is decided by outdated insurance and risk policies, so finance
companies hands are tied before they even start to swim in the warm waters
of creating, issuing, storing and marketing digital assets or converting to the
use of distributed ledger technology.

Now we look to the future with optimism that we have never had before due
to the amount of people and corporations who accept or have adopted
everything that our industry works on. Can you hear that? It’s the ice cream
truck coming down the street, except it’s all of the small tech firms delivering        Bitcoin just broke a record for the highest trading volume
exactly what we need far ahead of the world realizing what they want.                   in 24 hours being 46 Billion USD. It has even been listed as
                                                                                        the best investment opportunity of the year by Mainstream
Ross Macdonald - CEO, C.B.P.
                                                                                        Press. This year Bitcoin has outperformed US Crude Oil,
Blockchain Business Magazine
                                                                                        S&P 500, Bonds and Mutual Funds. Yet from technical
                                                                                        analysis, other digital assets such as Litecoin are looking at
Ross Macdonald                                                                          record targets this year as well. Have you learned to chart
                                                                                        and project future values of digital assets? Have you looked
                                                                                        at legitimate services which can help you to learn about
                                                                                        making profits with Bitcoin, Litecoin and other industry
                                                                                        investments?
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
01            BUY BITCOIN                                02            EDUCATION
                                                                                                                                                                                                       Understanding the digital asset industry is
                                                                                                                                             Bitcoin is the doorway to all other cryptocurrencies.
                                                                                                                                                                                                       knowledge that will pay for itself 100 times over.
                                                                                                                                             When you purchase Bitcoin, then you can trade it
                                                                                                                                                                                                       Those who skip a regular intake of learning about
                                                                                                                                             for other assets if you desire to. Many investors do
                                                                                                                                                                                                       the industry are most likely to lose their investments
                                                                                                                                             not trade their BTC, and keep it as is for a long term
                                                                                                                                                                                                       from theft, trading or other means.
                                                                                                                                             investment.

                                                                                                                                                                                                       Commit to the idea that you will never be an expert
                                                                                                                                             Simply buying BTC and managing it teaches you the
                                                                                                                                                                                                       on the industry, which is why you must read the
                                                                                                                                             essential steps to learn how it works, how to store it
                                                                                                                                                                                                       news, follow social media accounts and be involved
                                                                                                                                             securely, and how to spend it.
                                                                                                                                                                                                       in the industry if you will manage your investments
                                                                                                                                                                                                       properrly. Use a trading service such Python Signals.

    B I T C O I N                                    T R A D I N G                                          G U I D E
    How can you trade bitcoin? Should you trade bitcoin? There are a    cash or any other digital assets. If you want to maximize profits
                                                                                                                                              03           MAKE A PLAN                                 04            SECURITY
    few different perspectives on the biggest cryprocurrency on the     though, trading bitcoin and other assets is a fast track to making
                                                                                                                                             Decide how much you will invest initially, or choose a    If your Bitcoin isn’t stored securely then you may as
    planet.                                                             more money, but with a large amount of added risk. It’s essential
                                                                                                                                             schedule of investing. Some invest as little as $20 per   well not own it. You would not leave your wallet in
                                                                        to understand what you are investing in. Any quick, overnight,
                                                                                                                                             week, $100 per month or more. A regular investmnet        the street. With the same reasoning, you would not
    Those who are Bitcoin maximalists view it as the ultimate           fast track to making profits is either a scam or a lie.                                                                        want to leave your bitcoin unsecured or in someone
                                                                                                                                             strategy can take advantage of cost averaging which
    cryptocurrency, and it is. They only buy, hold and spend bitcoin.                                                                                                                                  elses care.
                                                                                                                                             makes the times you purchase less important.
8   Currently Bitcoin functions better as an investment than a          Use these steps to manage your own balanced portfolio of                                                                                                                                9
    currency, but many want to maximize profits by trading.             cryptocurrencies. It’s always a safe stance to hold a larger         Decide what percentage of your portfolio you will         You should keep your BTC in a wallet where you
                                                                        amount of bitcoin in a portfolio due to its ten year history. Use    keep in BTC and other assets. Stick to this decision.     own your own private keys and not on an online
    Most cryptocurrencies will not survive in the long term. Decide     the portfolio guide in this issue of our magazine to plan your       Do not break from your plan unless there is a rock        exchange. Never show your private keys to anyone
    how you view Bitcoin by reading and learning as much as you can     investments instead of playing a guessing game.                      solid reason to do so with hard information. Leave        and do not store them online.
    about the industry. Start with “The Bitcoin Standard” by Safedean                                                                        emotion at the door to your decisions.
    Ammous. The book will open your eyes to a long term view of         Here are the basic steps to use our favorite digital asset to make
    Bitcoin. This book has made many decide to simply purchase BTC      some healthy profits.
    and HODL for the long term without ever converting to local

                                                                                                                                              05           USE TOOLS                                   06            PRACTICE & TRADE

                                                                                                                                             The biggest tool you can have is being setup to           Before trading BTC for any other digital assets such
                                                                                                                                             receive reputable information in a timely manner.         as Ethereum, XRP, Litecoin, visit coinmarketcap.com
                                                                                                                                             Without this, you will be chasing the wind. Also,         and explore different cryptocurrencies and their
                                                                                                                                             using buy and sell orders on exchanges will allow         websites.
                                                                                                                                             you to make smart purchases and exit trades before        Join one or more digital exchanges such as Bittrex,
                                                                                                                                             losses occur. Trading into stablecoins or fiat when a     Binance, Kraken or others. Write down some
                                                                                                                                             dip occurs will save your profit for future trades.       paper trades that you would do and see how your
                                                                                                                                                                                                       decisions pan out. Will you make profit or lose
                                                                                                                                                   www.tradingview.com                                 your investments? Will you exit a loss or hold on to
                                                                                                                                                  www.coinmarketcap.com                                regain value? Buy the rumor, sell the news is a great
                                                                                                                                                  www.pythonsignals.com                                strategy to practice with.
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
corporations receive their payment in USD and           It’s a short time of opportunity that we see for these

      CORPORATE
                                                                                                                         don’t have a clue that the source was Bitcoin and       intelligent companies bridging the payment gap in our
                                                                                                                         Moon Payments. CEO of Moon, Kenneth Kruger              world between USD and BTC. What will happen in the
                                                                                                                         spoke with us recently and they understand              next 12 months to the value of BTC and USD?
                                                                                                                         the need for this service, which is why they ap-

             Adoption
                                                                                                                         proached their software from an anonymous               Here’s your homework for the day; “Next Bitcoin Halving”.
                                                                                                                         third party perspective.                                (See the centerfold of this magazine) A clock is ticking
                                                                                                                         (See interview on page 54)                              down to June 2020 where before and after this date, the
                                                                                                                                                                                 value of BTC will skyrocket. Why? Careful you don’t fall
                                                                                                                         Anyone who works in the blockchain industry             down the rabbit hole of information. It’s exciting to find
                                                                                                                         knows that the biggest problem with making              out these answers and more while our economy chang-
                                                                                                                         sales with companies is that we all have to edu-        es in what seems to be a very positive way.
                                                                                                                         cate our customers about how blockchain works
       With diligent development behind closed doors, the worlds largest                                                 before we can sell a product to them, which in          Between accepting Bitcoin and using distributed ledger
                                                                                                                         turn makes long sales cycles. This long sales cycle     technology, why is it important that these companies
       corporations are exploring blockchain technology. How are they doing                                              has killed small companies with high overheads.         are using Blockchain technology?
       this with their own teams and also with other companies assisting them?                                           It’s a long term game, and the smart companies
                                                                                                                         are working around these problems with the sim-         Efficiency, security, transparency. When the industrial
                                                                                                                         plest solutions that are very well thought out.         revolution created new machinery for our world, the
                                                                                                                                                                                 cottage industry died. Adapting to use blockchain tech-
                                                                                                                         Bakkt is another company that will be working           nology where it makes sense and supporting existing or
     Our world is finally catching up to the ideas be-      Ten years later, the world is eyeing solutions to our
                                                                                                                         with Starbucks this year to accept Bitcoin around       new products and services is how the Blockchain revo-
     hind blockchain technology, and digital assets. Yet,   currency problems. On top of that, large corpora-
                                                                                                                         the world in their coffee shops and online stores.      lution will work that we are experiencing now. If you don’t
     banks risk policies, CEO’s knowledge of blockchain     tions look at working with blockchain tech for secure
                                                                                                                         A gentleman the other day said to me “You will          understand the importance of this time period harness-
     and inner workings of many corporations don’t          data storage and new software to combine data.
                                                                                                                         never be able to pay for a coffee with Bitcoin”. I      ing the new abilities that businesses have, then you may
     allow for the risk or perception of risk to be taken                                                                laughed and opened the previous issue of our            have to keep using that old phone book that you have
     in accepting Bitcoin and other cryptocurrencies        Currently, these companies look at digital assets
                                                                                                                         Magazine that featured a news piece about               in the back of your closet to phone someone and ask
     anywhere near as much as traditional (or dying)        as “risk”. Entrepreneurs look at the same “risk” as a
                                                                                                                         Starbucks and Bakkt. He was astounded as many           them what they think about technology.
     currencies.                                            major opportunity. They understand the situation
                                                                                                                         are how quickly our economy is changing. In a
                                                            much better. There are smaller companies that are
                                                                                                                         short time, these companies will understand that        In previous years, there was no urgency to develop or
10   There is a large army of geniuses in the blockchain    stepping up to help these corporations are referred
                                                                                                                         they have given away the golden goose to these          understand blockchain. Now in 2019, companies are
                                                                                                                                                                                                                                               11
     industry who are creating solutions to bridge the      to as “Concierge Payment Services”. They exchange
                                                                                                                         concierge payment service companies, but they           racing to submit patents, drive past speculation to real
     gap between large corporations and consumers           Bitcoin for USD and electronically send the USD
                                                                                                                         can still switch to accepting digital assets on their   products that are made, and take over as much as
     who want to spend their digital                                               payment to corporations while
                                                                                                                         own.                                                    possible with financial and market share. This was the
     assets. Why would corpora-                                                    they hold the bitcoin for them-
                                                                                                                                                                                 same battle being fought in the 90s dot com boom. The
     tions want to obtain digital as-                                              selves. Likely, they trade and sell
     sets? They don’t, but they are                                                the bitcoin as many do for a
     interested in moving towards
     accepting them in the future.
                                                                                   profit. The concierge company
                                                                                   takes the risk of volatility and
                                                                                                                                                                                                            Large corporations
     This is the first step across the                                             the corporations have techni-
     bridge that is being made with                                                cally accepted payment of Bit-                                                                                                look at digital
     a rock-solid framework and a                                                  coin or other cryptocurrencies.
     golden brick road that these                                                                                                                                                                              assets as a “risk”.
     corporations may not even                                                    So far, this has been an exper-
     understand yet.                                                              iment that is working perfectly.
                                                                                  The risk that corporations do
     How can the worlds largest
     businesses put value in Bitcoin
                                                                                  not want to take is holding a
                                                                                  bucket full of Bitcoin and losing
                                                                                                                                                                                                          Entrepreneurs look
     and digital assets? The answer                                               value when volatility causes a
     to this is the same reason that                                              change. When that “risk” is con-                                                                                       at digital assets as a
     we put value in paper money                                                  sidered, we need to understand
     and our banking systems. Our                                                 what any risk is. Warren Buffet                                                                                          major opportunity.
     cash money system and digital banking working          said; “Risk comes from not knowing what you are
     with our cash only exists because we value it. In      doing”. The companies taking the “risk” of processing
                                                            payments in Bitcoin are not taking much risk at all
                                                                                                                                                                                                              They understand
     countries like Venezuela, Argentina & Zimbabwe,
     this value system collapsed from both the outside
     world and inside their own country. Back in 2009, a
                                                            because they know exactly what they are doing.
                                                                                                                                                                                                                  the situation
     small group of cypher-punks released Bitcoin. Sa-      Companies like Moon Payments have created
     toshi Nakamoto was the brain of the programming,       browser extensions so that we can spend Bitcoin                                                                                                       much better.
     and to this day we wonder who he or she is.            on Amazon.com, and any website in the world. The
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
businesses that take over their market share                                                                                                NOTABLE CORPORATIONS
                                                                                                                                  BETTING ON BLOCKCHAIN
first typically will control the world in a sense.
Microsoft, Google, and Amazon all experienced
the dot.com boom.

Facebook came on to the world business
scene in 2004. Mark Zuckerberg was quickly                                                                                    Facebook - Launching its own cryptocurrency called Libra on existing platforms which may include
able to have his company take over the total                                                                                  Whatsapp, Facebook and other integrations on a global scale.
dominance of social media. Fifteen years later,
Facebook has been watching what bitcoin has
done, big data and the public adoption of this                                                                                Google - Have been doing deep research about big data, cloud storage for DLT and creating their
                                                   MARK ZUCKERBURG                          Bill Gates                        own platform for data analytics called BigQuery which is serverless, scalable, cost-effective cloud
tech. The timing seems perfect for Facebook to
                                                                                            Microsoft - Technology Advisor
release their own cryptocurrency named “Libra”
                                                   Facebook - CEO
                                                                                                                              data warehouse with an in-memory Business Intelligence Engine and machine learning built in.
which will function on top of their existing owned Late to the game, but leading            Microsoft is building a digital
companies such as Facebook and Whatsapp.           sustainability, creating their           identity platform called “Ion”
                                                                                                                              Amazon - Currently offering cloud integrations with multiple blockchain applications and has
                                                        own cryptocurrency Libra, it may    bridging the gap between the
How has the banking industry and the govern-            achieve global success.             digital world and people.
                                                                                                                              partnered with Ethereum Startup ConsenSys.
ments of the world responded to a corpora-
tion like Facebook announcing the release of a                                                                                JP Morgan - The creators of JPM Coin have created their own network which will replace older
global currency? They are concerned, they want                                                                                wire transfer systems converting fiat currency in and out of their own cryptocurrency.
regulation and it’s likely to be one of the most in-
teresting stories this year when Mark Zuckerburg                                                                              Intel - Creators of the Blockchain platform Sawtooth with Hyperledger Consortium, their focus is
is brought before congress (again) to inquire
about Libra.
                                                                                                                              how hardware can help the development of blockchain.

What can we expect in the short term with the                                                                                 Goldman Sachs - Has laid significant investments with blockchain projects Veem & Axoni.
use of Bit data and blockchain? We are already
seeing futuristic uses of our data that many sur-                                                                             IBM - The creator of open source Hyperledger Fabric is driving innovation and support to many
prisingly accept. Are our phones listening to us                                                                              blockchain developments. Including educational platforms that have rolled out.
and marketing products to us which are exactly
what we are looking for? Yes. We aren’t that far
from a “Minority Report” world where the stores                                                                               RBC - Stating that they had little interest in cryptocurrencies, RBC have registered a patent for
we visit online and in-person already know what                                                                               automating credit scores on blockchain.
we bought previously, what our name, age and
                                                  Sundar Pichai
demographic is along with our waistline mea-                                               JEFF BEZOS                         Budweiser - The creator of Budweiser announced a blockchain platform under development aimed
surement and preference to just how we like our Google - CEO                               Amazon - CEO
                                                                                                                              to simplify freight logistics.
lattes made.                                      Masses of data can be lever-             Hosting data for Blockchain and
                                                        aged with googles project called   Distributed Ledger tech with AI
Part of the developers who understand the               BigQuery which will store and      means Amazon can be the back-      Alibaba - Started a food supply chain and is investing $14 Billion series A funding into Blockchain.
need for data privacy, see the major gap be-            work with data on blockchain.      bone for this revolution.
tween digital currency and digital identities.                                                                                Microsoft - Was one of the first corporate companies to accept Bitcoin as a payment form. They
How can we effectively use bitcoin while the                                                                                  are now working on multiple blockchain projects on their Azure platform including a digital identity
user is not clearly identified? Currently, a pass-                                                                            project called Microsoft ION.
word, facial recognition or fingerprint enables         lows new concepts such as “zero-knowledge proof” where
us to control our finances. Most large financial
transactions such as a mortgage or the pur-
                                                        you could prove you are of age to drink alcohol, but not              American Express - Providing vendors power over membership rewards and has filed a patent for
                                                        release your name or address. The need to use technol-
chase of a vehicle, are still completed with pa-        ogy to keep our information is essential. Currently, we are
                                                                                                                              blockchain based system to validate transactions.
perwork and occasionally even archaic systems           seeing so many data breaches on personal and corpo-
in banks using fax machines. This broad chasm           rate levels, the hackers of the world are having a heyday             Comcast - Backed Boldstart Ventures which invests in enterprise blockchain startups.
between the digital world and the physical              capturing information and leveraging it against its own-
world are being brought together with compa-
nies such as Microsoft and the ION project for
                                                        ers.                                                                  Apple - Has filed a patent for blockchain applied to timestamp data.
digital identities.                                     The question is, who wants to use Blockchain tech to se-
                                                        cure our identities and who wants to use the same tech
                                                                                                                              Walmart - Using an early prototype on hyperledger fabric with their pork supply chain, they have
Imagine a realtime management system to                 to exploit our data? The world is watching, and we will see           expanded their tracking to other food supply chains and have partnered with VeChain.
authorize who you are, what information you             how this plays out in the next 6-12 months as foundations
decide to release specifically and connect your         are laid with the corporate adoption that we see.
profile to finance and shopping. Blockchain al-
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
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ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
You’re sitting in a comfy seat, popcorn in hand,      technology. Andrea Iervolino is         conference, many in attendance          actresses who already work
     THE ENTERTAINMENT       the house lights dim, the music rises up and the      leading his team of developers          were asking about changing              with AMBI Group are gradually

     ECONOMY
                             bass rumbles your seat. The warm feeling you          with excellent content and the          legislation in each country they        featured on TaTaTu, we will
                             are familiar with is coming. You know that you        business foundation that has            resided in to force corporations        soon see the distribution cross
                             are about to enter a land or setting that exists      aimed to build up to 1 billion users.   to pay and respect content              over and embrace this new
                             in your mind, which can make you completely                                                   creators. This is an old fashioned      business model.
                             lose your perspective of where you are and            It’s fascinating to see how our         way of making the world change.
                             completely disconnect you from reality while you      world changes from the use              It’s archaic, slow and unlikely to      For all of the content that we
                             enter a new reality created for you. Now look at      of rental video stores such as          achieve results. The answer that        have created over the years
                             the asterisk in this beautiful situation.* It says:   Blockbuster Video to online             came up again and again at the          with the largest companies in
             WRITTEN BY                                                            streaming with Netflix and now          conference was to use blockchain        the world in social media, our
            ROSS MACDONALD   “You will be paid for watching this movie or tv       with this financial evolution,          technology. It’s amazing because        data has been sold to others
                             show with a digital asset.”.                          TaTaTu is the next step in where        TaTaTu has already solved this          without any of that financial
                                                                                   our entertainment and economy           problem. So for film creators,          revenue being given back
                             “Pardon me?” You think. “Why would someone be         has changed to functioning. By          musicians contributing to film          to the public. This will soon
                             paid to be entertained?” Is this a focus group or     releasing and pairing their own         or tv, and those associated with        be a dying way to operate a
                             a test of some sort? No. This is a new economy        social media platform, TaTaTu           production, they should and will        business. Everything will change
                             that has been created within the entertainment        will be rewarding customers for         insist on the use of blockchain         on the internet as digital assets
                             industry by Italian Film Producer Andrea Iervolino.   creating and sharing content even       technology for the management           such as the TTU token have
                                                                                   further with the TTU token. There       of their rights. TaTaTu is the leader   been created with an instant
                             Andrea Iervolino is well respected and adored         are so many layers of opportunity       in this application.                    value and use in the modern
                             in the film industry. He is known for founding        and enjoyment within this platform                                              world.
                             AMBI Group with Lady Monika Bacardi. The films        to experience and benefit from, it is   Imagine a time soon when
                             produced by AMBI are built with artistic integrity,   mind boggling.                          instead of film companies craving       The TaTaTu E-commerce
                             passion and a quality held in no other portfolio                                              to have their movie hosted with         store has it’s first companies
                             in the industry, currently having distributed well    The problems with large                 Netflix, the preference will be         partnered for spending the TTU
16                           over 200 titles since 2013.                           corporations such as Netflix is         TaTaTu. Instead of wanting to           token. The next step which has
                                                                                   that they often do not honor film       “Netflix and chill”, the preference     already been scheduled for
                             For years, social media platforms such as             royalties to some involved in           will be to “TaTaTu and chill”. As       release is the partnership with
                             Facebook, Twitter & Instagram have taken              production. For example, when I         the platform grows and the              retailers in stores across Europe
                             content built by users and used that to generate      was recently at a digital content       extensive group of A list actors and    who will accent the TTU token.
                             revenues. For the first time, Andrea Iervolino
                             and TaTaTu, have turned the tables on the                                                                                             The goal of the e-commerce
                             entertainment industry all because of a modern               TaTaTu wants to expand their                                             store is to expand to hold
                             vision and application of blockchain technology.                                                                                      125,000 products for users to
                                                                                          e-commerce store to include
                             A new business model has not only been                       125,000 products and a social
                             invented, but has been implemented and has                  media platform to tie all aspects
                             been released on a global scale for anyone on
                                                                                         of viewing media, shopping and
                             the planet who wants to experience it. When
                             users sign up and use TaTaTu, they are paid by                  sharing to the TTU Token.
                             the second for watching video content, and they
                             can spend that in the online store which has it’s
                             first group of vendors who are expanding each
                             month. The financial model that allows this app
                             to exist and thrive is that advertising revenue is
                             paid to the users, and also pairs with the DRM
                             (Digital Rights Management Software) that the
                             creative content producers who submit their
                             films to TaTaTu, are also paid through. This would
                             be incredibly complicated without blockchain
ADOPTION LAUNCHING BLOCKCHAIN - around the world! INTERVIEWS FACEBOOK LIBRA - Blockchain Business Magazine
spend their TTU. On top of this, a social media platform is planned
                                                                      A PHONE
                                                                      CALL
to tie it all together. If users can watch movies and shows,
earn TTU token then share it with the world, then this will be an
unprecedented new approach to media and shopping to be
                                                                                              WITH

                                                                      ANDREA
studied. while current marketing and entertainment business
models will be turned into dinosaurs.

                                                                      IERVOLINO
The next time the lights turn down and you anticipate being
lost in the enjoyment of a film, explore this wonderful new use
of blockchain technology and ensure that you are collecting
your own TTU tokens. It’s an exciting new way to experience our
entertainment and financial benefit.

                                                                      This spring we had the pleasure of having phone call with film producer and entrepreneur Andrea
                                                                      Iervolino from his home country of Italy. Andrea has ties to Canada and specifically Toronto from his
                                                                      family which was a bit of a connection with our appreciation of his efforts in the blockchain industry.

                                                                      Andrea explained that the main purpose of TaTaTu was to revolutionalize the entertainment industry.
                                                                      He wants to see users rewarded in a fair manner for watching or contributing content to the platform.
                                                                      Users who contribute content can be paid through the Digital Rights Management software which
                                                                      runs on the TaTaTu blockchain. Some of these features will be added in the second phase of the app.

                                                                      Part of his focus as well was to help those who write, produce, direct, act and distribute movies can
                                                                      be paid fairly. Automatic management of royalties based on contracts is the future of the payments to
                                                                      people working in the film and tv industry, in realtime, with no delays, paperwork or politics.

                                                                      As the use of TaTaTu expands from its initial five countries to global usage, the viewing of movies
                                                                      becomes borderless. Andrea mentioned that, we who are used to everyday Hollywood may not realize
                                                                      the films being made around the world that do not make it to the North American market.

                                                                      Between TaTaTu and AMBI group who Andrea owns along with his business partner Monika Bacardi,
                                                                      the distribution and creativity that is about to be implemented seems that it will grow exponentially,
                                                                      and we wish him the best in growing these companies for his and our benefit.
1. How did Aircoins start as a company and                    explainer video showing users step by step how to setup
                                what was the envisioned use of your app?                      a crypto wallet as well as demonstrate how to withdraw
                                           Aircoins was established in 2017 by our founder    tokens to that wallet. Our goal is to help everyone in the
                                and CEO Emal Safi and CTO Sing Tu. We are a privately         world earn a little bit of cryptocurrency and have fun along
                                owned corporation. We did not have an ICO or any type         the way. Not just cryptocurrency either. We’re starting to
                                of crowd funding. We are a group of gamers, software          introduce retail incentives as well. These retail incentives
                                developers and cryptocurrency enthusiasts working hard        will help drive foot traffic to physical locations. For exam-
                                to build out our larger than life vision of Aircoins. Merg-   ple, if a retailer wanted to advertise with us, we can create
                                ing cryptocurrency with augmented reality (AR), mobile        a 3D model of a 15% off coupon, buy one get one free
                                gaming and digital advertising, players are incentivized      or save the tax. Whatever the retail incentive may be, we
                                by collecting rewards and digital assets through a proof      can drop those incentives on specific geolocation coordi-
                                of effort algorithm.                                          nates and physically draw users to that place of business
                                2. How have you seen adoption grow                            in order to collect and redeem their incentive.                 Aircoins CEO - Emal Safi
     Interview with                                                                           4. How does augmented reality benefit users with
                                specifically because of Aircoins?                             such an immersive experience?
                                           We’ve witnessed it first hand as our commu-                                                                         and what it is we are trying to achieve. However, I wouldn’t attribute
                                                                                                         Before answering that, i’ll briefly explain what      our growth over the last year to the general public understanding
     Chief Marketing Officer    nity has grown considerably over the past year since
                                releasing our app. There’s no easier way for someone to
                                                                                              augmented reality is for the readers who may not know.           uses cases. Which in a sense is even better for Aircoins. The fact
                                                                                              Augmented reality (AR) is a view of the real, physical           that we’re growing at such a quick pace is amazing and I think that
                                get involved and earn cryptocurrency than by download-
             Brian Kitchin      ing Aircoins. It’s a fun and interactive way to learn about
                                various cryptocurrency projects in the space. We have a
                                                                                              world in which users find elements enhanced by com-
                                                                                              puter-generated input. Other popular applications that
                                                                                                                                                               when the public really starts to understand use cases and token
                                                                                                                                                               utility that we will be way ahead of the curve.
                                very enthusiastic community that genuinely enjoys find-
                                                                                              utilize AR technology for example would be PokemonGo             7. Are there any new marketing opportunities for companies in
                                ing & collecting coins on our platform. What’s even more
                                                                                              and Snapchat. You know those filters you see people              the blockchain industry who want to work with Aircoin’s?
                                                                                              use on Snapchat that allows them to have bunny ears                         Absolutely! We’re always looking for new projects and
                                encouraging is the amazing photos and testimonials we
                                                                                              and puppy faces? That’s augmented reality. Augmented             partners to network with. Not just in the blockchain industry either.
                                receive from users all around the world. Our commu-
                                                                                              reality experiences mix your physical environment with           We want to work with everyone! If you’re a small business or a
                                nity is very active on social media, notably Twitter and
                                                                                              the virtual environment; your senses remain engaged with         large retailer and you’d like to drive foot traffic to your location, let’s
                                Telegram. Hundreds of photo’s get shared every week
                                                                                              your physical world while providing additional sensory           work together. If you’re a cryptocurrency project and would like to
                                from almost every corner of the globe. It’s truly wonderful
                                                                                              information, providing for prolonged usage. Simply put, it’s     gain exposure through our app, let’s work together. If you’re an
                                to see how many people’s lives we’ve touched and to
                                                                                              a way more interactive and memorable experience. Like            augmented reality developer, blockchain developer or mobile app
                                hear of so many great stories and interactions that our
                                                                                              blockchain, AR is also in it’s infancy and the technology        developer and you’re looking to be part of an exciting project, let’s
                                users have experienced from playing Aircoins. Users
                                                                                              and applications are advancing rapidly. As AR tech con-          work together.
                                have shared incredible stories of weight loss, discovering
                                new places outdoors, spending more time together as
                                                                                              tinues to develop and grow, so will our users immersive          8. How have you seen the public’s viewpoint about bitcoin
                                                                                              and interactive experience within the Aircoins app.              evolve and change in the past few years?
20                              families and being more active. That’s the best type of
                                adoption that we can hope for.
                                                                                              5. How do users of Aircoins become empowered with                           That’s a loaded question. Even for myself, i’ve only been
                                                                                              their knowledge of the coins that they collect in                involved in the cryptocurrency space since September of 2017 and
                                3. What is different about your companies approach
                                                                                              augmented reality?                                               I have witnessed so much change. For one, I don’t think main-
                                to adoption when we consider how technical
                                                                                                         Each of our partners coins, once collected, gets      stream media has helped the industry what so ever. Often times it’s
                                Blockchain technology is?  
                                                                                              added to that users wallet. When a user views their wallet,      portrayed in a negative light and full of inaccuracies and misrep-
                                           Simplicity. We try to keep things simple, inter-
                                                                                              they are able to click on any of the individual coins that       resentations. When I first got involved, mainstream media was
                                active and fun for our users. The blockchain industry
                                                                                              they’ve collected and read a brief overview of that project      calling Bitcoin a “bubble” and some even calling it a “scam”. People
                                as a whole is so vast and expansive and it’s still only
                                                                                              as well as visit that projects website if they choose to do      are scared of new technology and what they don’t understand. I
                                in it’s early infancy. It’s very easy to get overwhelmed
                                                                                              more research.                                                   think now the general public is starting to realize that Bitcoin and
                                or confused about how to get started and where to turn
                                                                                               6. As the general public understands use cases of               blockchain technology isn’t going anywhere. It’s here to stay.“Long
                                too for reliable information. There’s so much to learn
                                                                                              cryptocurrencies, have you seen an increase of users             Bitcoin, Short the Bankers.”- Pomp
                                even just to understand the basics. We try to keep
                                                                                              with Aircoins?                                                   9. What is the next step for your company to continue to build
                                things as simple as possible. As we start to develop and
                                implement more features we try to educate our com-
                                                                                                         Yes and no. I think cryptocurrency is still very      the companies in our industry?
                                                                                              much in it’s infancy and the vast majority of people still                  We’re just going to keep plugging away on development
                                munity and audience with video tutorials and detailed
                                                                                              don’t even really know what Bitcoin or Blockchain tech-          and our goal of reaching mass adoption. More partnerships, more
                                explanations. One of our latest developments was the
                                                                                              nology really is.Those who do understand the use cases           incentives, more gamification features. We have a new and exciting
                                ability to withdraw AIRx (Aircoins’ native token) from the
                                                                                              of cryptocurrency certainly see the value in our project         user interface underway. Retail incentives will start rolling out soon
                                app. Along with that update we also released a detailed
                                                                                                                                                               as well. We’re also currently testing 3D customizable avatars which
                                                                                                                                                               users will be able to purchase and view in Augmented Reality.
                                                                                                                                                               To date, we haven’t done too much marketing, everything’s been
                                                                                                                                                               100% organic through social media and by word of mouth. In the
                                                                                                                                                               coming months as we start to roll out more and more developments
                                    Our goal is to help                                                                                                        we’re really going to be focusing our efforts on marketing in order to
                                 everyone in the world                                                                                                         drive more downloads and reach our goal of mass adoption.
                                                                                                                                                               10. Where can customers download the Aircoins App?
                                      earn a little bit of                                                                                                                Aircoins is available in the app store for both Android &
                                                                                                                                                               iOS devices. Don’t wait! Download the free Aircoins app today and
                                  cryptocurrency and                                                                                                           start earning cryptocurrency instantly!
                               have fun along the way.
H
                                                                                            would be Amazon where a single stock is equal to roughly 1800 USD making the
                                           ow     is   blockchain and     crypto            entry difficult for the youth such as university students or developing nations
                                        changing the world of traditional wealth            with lower salary ranges. Thanks to Cryptoassets, fractional investments allow
                                        management right now? Specifically the              an entry level as low as “1 satoshi” which is the equivalent of 0.00000001 USD.
                                        approach and structure of how money is
                                        managed, not what kinds of investments/             Borderless / Global Access: Investors no longer need all the hassle when
                                        ICOs are available.                                 investing in shares/stocks based in foreign markets. Tokens are borderless no
                                                                                            matter which country the legal entity is based.
                                        Believe it or not, whether we like it or not,       E.g.: Ethereum was founded as a Swiss company and just like other ICO’s, people
                                        Blockchain and CryptoAssets (coins and              across 130+ countries get equal access (currently 113 countries).

         WEALTH                         tokens) are completely reshaping every
                                        single aspect of the modern financial
                                        world thanks to the beginning of the token
                                                                                            Transferability: Secondary markets are more efficient thanks to the
                                                                                            disintermediation of the middle man (banks; broker/dealers etc…) and now

     MANAGEMENT                         economy. Here below are the reasons for
                                        this new era.
                                                                                            replaced by technology (code and algorithms) to execute an instant and
                                                                                            frictionless peer to peer trading. This system also allows individuals to control
                                                                                            their wealth thanks to dedicated wallets and private keys.
                                        Financial Inclusion / Accessibility:
                             WITH       Wealth status: It is now possible for the “every
                                        day” investor to get access to projects from

      BLOC KCHAIN
                                        their earliest stages. It’s not just like a penny
                                        stock but rather promising projects that
                                        usually are exclusive to 1) Venture capital/
                                        Private equity firms or UHNWIs.
                                                E.g.:    The      Facebook        pre-IPO
                                        investments exclusively allowed VC firms,
22                                      UHNWI and asset managers to get 100X
                                        (valued at roughly 1 USD per share pre-IPO)
                                        while the Ethereum ICO inclusively allowed
                                        anyone to participate and earn up to
                                        279,843% in terms of ROI with all-time high
                                        of $1,377.72 for all the believers in the future
                                        of smart contracts* (*a triple entry book-
                                        keeping ledger removing the need of third
                                        parties).

                                                 E.g.: Most investments require
                                        individuals to be classified as intelligent,
                                        qualified, accredited or sophisticated
                                        investors requiring a minimum average
     BY CARLOS GABRERA                  capital of 100K to 250K USD depending on            24/7: it is now possible to operate transactions around the clock every day
                                        the jurisdiction. Entry level/ initial capital:     of the week, not only during business days or hours within that country. On
                                        Luckily enough, wealth status is not the only       average there are 252 trading days a year. The cryptocurrencies market never

     Swiss Borg                         factor for financial inclusion but also on the
                                        initial capital necessary to invest. Fractional
                                                                                            closes its doors.

     Director of Business Development   investing has allowed people to enter the           Lowering the Barriers to entry: Far beyond Bitcoin and cryptocurrencies,
                                                                                            blockchain technology has the potential to transform the operational
     for North Americas                 market with a fraction of a stock to allow
                                        anyone of any age or budget to participate          architecture of financial services. A simple smart contract smart could be used
                                        and gain both experience and literacy. E.g.:        to optimise the process of creation and administration of an investment fund.
                                        An extreme example would be a single                In the Off-Chain world, all of these operations are centralised, involve multiple
                                        share at Berkshire Hathaway currently               intermediaries and manual interventions. As a result, the mutual fund system is
                                        around 300 K USD. A more fair example               complex and present hazard of operational errors and data corruption.
containing all the necessary info
                                                                                  for every user, less problem with             Swiss Borg plans
“Blockchain can make the                                                          AML checks as all transactions on
                                                                                  the blockchain are recorded.
                                                                                                                                to have invest-
onboarding experience seamless                                                    Thanks to tokenization, a typical
                                                                                  activity for the private sector
                                                                                                                                ment portfolios
with digital identities. This is the next                                         mostly investment banks or
                                                                                  hedge funds today will become
                                                                                  open to the public and therefore              customized for
level for our cultures efficiency.”                                               individuals.                                                                                                             Ommoluptur maximus, ut
                                                                                                                                                                                                           Gendant, eiur ad expe cum,

                                                                                   An insurance company selling                 users based on                                                             que omnis mo magnis di
                                                                                                                                                                                                           cadead

                                                                                  the risk that a famous football

A New era of financial product: a       technological advancements, the
                                                                                  player may break his leg during
                                                                                  the world cup.                                their chosen risk                          Otatur? Os inulparcime
                                                                                                                                                                           pore, venturibus ea dolen-
                                                                                                                                                                           dellene oditaesequia
single token (i.e cryptocurrency)       total market cap is still worth a
could be used to track the
ownership of someone over
                                        fraction of one single FAANG stock
                                        so growth potential is immense
                                                                                  As of today, a financial advisor
                                                                                  reputation is strongly connected
                                                                                                                                profile.
something. This process is known        especially with the arrival of security   with the reputation of the firm he
as “tokenization”. There is no          tokens. E.g.: The Cryptoassets            is currently operating for. Clients
limitation to this process but          market in its entirety (roughly 250       trust big banks to provide them
imagination. Therefore new types        billion USD) is less than 1/3 of a        with solid investment advice.
of investment opportunities will        single tech company like Apple or         Blockchain paves the way for
arise: Picture owning a fraction        Alphabet (750 to 820 billion USD).                                                                                                                    others but it is case for an immediate application of
                                                                                  immutable data and therefore
of your favorite football player        The combination of financial                                                                                                                          a decentralized currency such as bitcoin or Ethereum
                                                                                  cross-platform         reputation,
through tokenization?                                                                                                                                                                         that can potentially help entrepreneurs rebuild that
                                                                                  individual track records and this     the solution. Doing that will definitely help however,
https://medium.                                                                                                                                                                               countries economy.
                                                                                  transparency will take centre-        it will take at least 6 months to a 1 year to apply
com/@                                                                             stage. As a result, we expect         such measure and liquidity in Canada is still a
nevenka_58628/                                                                                                                                                                                In the United States, J.P. Morgan unveiled its own crypto
                                                                                  to see the dominance of open          problem, solutions need to be found that address
tokenization-for-                                                                                                                                                                             token the JPM coin which will in some ways distort
                                                                                  source     architectures     going    this problem quickly in the long run. Part of Bitcoin’s
football-players-                                                                                                                                                                             Bitcoins original promise of being decentralized
                                                                                  forward.                              security features in its proof of work is that it requires
d7698567d027                                                                                                                                                                                  and being that J.P. Morgan is such a multi national
                                                                                                                        six combinations to verify each transaction. One
                                                                                                                                                                                              bank. The JPM coin can potentially lead to conflicts
                                                                                  On a wealth management                long term solution for Bitcoin’s adoption process
Transparency: All the                                                                                                                                                                         of interest if the bank wants to further expand the
                                                                                  side you can emphasize on             is to use SATS valuations in at least one standard
critical     information                                                                                                                                                                      token offering to clients and to non J.P. Morgan’s
                                                                                  cost reduction, automation as         metal such as gold which is the ultimate wealth
of     an     investment                                                                                                                                                                      clients. In the medium term all the innovation taking
                                                                                  well personalization with the         preservation tool instead of fiat and in that way
or trade is recorded on an              inclusion creating accessibility from                                                                                                                 place by having such a big player in the blockchain
                                                                                  integration of a biometric ID         change the public’s perception towards crypto.
immutable ledger available to           multiple angles mentioned above                                                                                                                       ecosystem will be extremely positive however, short
                                                                                  or verification system where          Currently the public views crypto as unstable as we
the world allowing blockchain to        + transparency = More trustworthy                                                                                                                     term its effect might be negative as it fails to comply
                                                                                  you could easily passport your        build its growing platform as a true alternative to fiat
become what we call a “trustless”       and fair financial markets for all.                                                                                                                   with the basic precepts in the blockchain world. Time
                                                                                  risk profile and have a portfolio     and a long term player in finance.
protocol. In the traditional world of                                                                                                                                                         will tell if banks will be able to support a technology
                                                                                  tailored made for you (One of the
investing in mutual funds, trusts,      How will blockchain and crypto                                                                                                                        that can potentially weaken their economic power
                                                                                  goals at SB in a couple years).       In Latin America, specifically Argentina and Venezuela
there are many hidden fees such         change the way people’s wealth                                                                                                                        in a significant manner and actually realize that
                                                                                  https://www.finextra.com/             the usage of crypto has been phenomena. Basically
as commissions, rebalancing, tax        is managed in the future? (i.e.                                                                                                                       Blockchain’s effect cannot be reversed and adopting
                                                                                  newsarticle/31465/banks-tap-          the intent is the avoidance of weak currencies and
fees, etc.. and even performance        where will blockchain take wealth                                                                                                                     it is the way to go.
                                                                                  ethereum                              wealth preservation in Argentina’s case and in
isn’t clearly presented to investors.   management in 5-15 years)                 https://www.six-group.com/en/         Venezuela case it is mere survival which makes it an
                                                                                  site/digital-exchange.html            absolute must for blockchain studies. As Venezuela
On top of all these key areas, the      Blockchain can     make     the           Some have suggested that              has suffered from a weak currency due to capital
Token economy as a whole is             onboarding  experience   much             abandoning the fiat standard is       flight and oil’s reliance for at least 35 years. In some
highly undervalued: Despite the         more seamless with a digital ID                                                 years the devaluation was more pronounced than
from 12pm to 9pm on most days, so there’s no shortage            data is stored on the blockchain instead of a traditional,
                                                                                                                                 on assistance to help unblock students from whatever             centralized database. Students learn about Non-Fungible
                                                                                                                                 challenge they are facing.                                       Tokens (NFTs) to uniquely identify each property, and learn
                                                                                                                                 5 How is the current market for placing or assisting in          about the various challenges and solutions to work with
                                                                                                                                 finding employment for your students?                            these unique tokens.
                                                                                                                                          Canada in general is very hungry for software           9. What do you think the next 12 months has in store for
                                                                                                                                 talent, so we’ve had some great outcomes to report over          the blockchain industry?
     AN INTERVIEW WITH                                                                                                           the last five years (link). While we cannot and do not                   We’re seeing quite a bit of demand from specific
                                                                                                                                 guarantee employment after the program, our graduates            industries here in Canada that are in need of experienced
     KHURRAM VIRANI - CO-FOUNDER / CHEIF EDUCATION OFFICER                                                                       have been largely successful. A lot of credit also goes to our   Blockchain talent. These are Real Estate, Supply Chain and
                                                                                                                                 Career Services team who works directly with employers           Natural Resources. Companies working with blockchain
                                                                                                                                 to quarterback students into interviews. This is definitely      tech have started sending their developers to our program,
     1. How has your development as a company grown over          focused training on a topic like this is important to
                                                                                                                                 a supply-demand balancing act, and that requires keeping         and more recently requested that we deliver a customized
     the years?                                                   developers for their growth, and to companies looking to
                                                                                                                                 your eye on the pulse at all times. Within each city, our        program for only their team.
             We started Lighthouse Labs in Vancouver just         utilize blockchain powered solutions.
                                                                                                                                 Career Services team is constantly talking with employers        With all that said, I do see a big concern for the industry
     over five years ago. It was a startup and we ran a small     3. Your company says “developers learn better as a
                                                                                                                                 about their needs and we factor this information into            right now and in the coming year, and that a is huge lack of
     cohort of six students with myself as the only instructor.   community”. Tell us more about this great concept.
                                                                                                                                 making growth decisions in each of those cities.                 technical talent.
     The community in Vancouver, and later in Toronto quickly              Software development is a very collaborative
                                                                                                                                 6. How has the community and corporations been involved          10. How does lighthouse labs view students seeking
     saw the impact and outcomes of what we were doing,           process, and the industry is moving further into this
                                                                                                                                 in contributing to the curriculum for lighthouse labs?           employment positions vs contract positions with the
     and so the growth came naturally and swiftly. Today we       direction. Employers want to employ developers who
                                                                                                                                          I spoke earlier about the community (developers         entrepreneurial mindset?
     have six locations across Canada, with classes running       can communicate and work well with others; developers
                                                                                                                                 and companies) being involved in mentoring, but they are                 I personally like to encourage anyone interested
     in Vancouver, Toronto, Calgary, Montreal and Victoria.       who are tapped into the community perform way better
                                                                                                                                 immensely involved in curriculum creation as well. Our           in being technically capable, regardless of their
     Ottawa will be running classes soon as well.                 on the job. The idea of mentorship is deeply rooted in
                                                                                                                                 Blockchain program is a great example of this. Given the         entrepreneurial mindset, to first work as an employee (or
     2. How important was it to add blockchain to your            the world of software and companies who prioritize this
                                                                                                                                 specialized nature of this course, where the landscape           contractor) for at least a short while before pursuing more
     education platform?                                          tend to have a more attractive work culture. We’re firm
                                                                                                                                 is constantly shifting, we need to leverage specialists          risky ventures. Learning on the job is critical and I’m of
             A major focus of ours is to help developers          believers in the importance of community integration, and
                                                                                                                                 who are actively developing with Blockchain. Our entire          the belief that schools don’t build CTOs and founders, but
26   grow by providing industry relevant training. To that        have incorporated it into our teaching model. Instead of
                                                                                                                                 blockchain curriculum was built in collaboration between         experience does. That said, we do have students taking
     end, creating a blockhain program was a no-brainer           hiring teachers to instruct full time, we involve numerous
                                                                                                                                 our Education team and multiple developers. We bring our         our web bootcamp and blockchain programs without the
     for us. Blockchain development is a big paradigm shift       active developers with a strong interest in teaching to
                                                                                                                                 experience in education and pedagogy and the community           intention of becoming “makers”. They see themselves in
     from traditional software development. It has its own        work with us on a part time basis. We call them mentors,
                                                                                                                                 brings the tech expertise.                                       management roles where this level of technical insight can
     philosophies, frameworks, and approaches due to              and have well over 100 (and growing) active roster across
                                                                                                                                 7. How do you view private vs public blockchains in the          really make the difference between success and failure.
     the technical abilities and limitations. In talking with     Canada. Instead of traditional school where students
                                                                                                                                 long term viability                                              Our Career Services team isn’t super rigid and has years of
     developers we reaffirmed the belief that deliberate,         are encouraged to enter their professional community
                                                                                                                                          The focus of our blockchain program is definitely       experience working with individuals and goals of all types.
                                                                                  after graduation, our students enter the
                                                                                                                                 more on the public blockchain side of things, using Solidity
                                                                                  software community when they start their
                                                                                                                                 and Ethereum as the platform of choice for learning and
                                                                                  program with us. By the time they graduate
                                                                                                                                 building smart contracts. That said, we do touch on private
                                                                                  our program, they know many other senior
                                                                                                                                 blockchains, because as I always say, “one size fits no one”.
                                                                                  software developers in the space. This
                                                                                                                                 As we teach our blockchain students, a big part of being a
                                                                                  “Community-Driven Education”, as we call
                                                                                                                                 blockchain developer is knowing the pros and cons of each
                                                                                  it, is one of our core tenants.
                                                                                                                                 system and helping companies decide which solution is
                                                                                  4. Your courses have a mentor ship
                                                                                                                                 right for them.
                                                                                  program built in with the course. How
                                                                                                                                 8. Does Lighthouse labs refer to digital assets in the
                                                                                  does this work and how important is this
                                                                                                                                 blockchain course or mostly the blockchain technology?
                                                                                  for students?
                                                                                                                                          Digital assets is a very big topic in our blockchain
                                                                                     Mentorship is a BIG part of our full-time
                                                                                                                                 program. In fact, a major learning project that students
                                                                                  bootcamp program. Mentors are software
                                                                                                                                 build, called CryptoBnB is an AirBnB insipired solution,
                                                                                  developers who give us anywhere from 3
                                                                                                                                 using Ethereum based smart contracts written with Solidity
                                                                                  to 20+ hours a week of their time, helping
                                                                                                                                 (and using JavaScript tooling for automated testing and
                                                                                  students solve problems. This is done in
                                                                                                                                 deployment). Much like on other BnB websites, property
                                                                                  person and on demand, in a “labs” like
                                                                                                                                 owners can create listings while renters can browse and
                                                                                  setting. Students have access to mentors
                                                                                                                                 make bookings. The major difference of course is that the
book is looking to address 2.7       6. Ethereum is doomed. Not

     Facebook LIBRA COIN                                                                                                 billion unbanked. How many
                                                                                                                         of those unbanked are prac-
                                                                                                                         ticing Muslims? Is Libra Coin
                                                                                                                                                              just ethereum but 99% of
                                                                                                                                                              other cryptocurrencies are
                                                                                                                                                              doomed. Facebook has the
                                                                                                                         Shariah-compliant? I dunno.          market size and ecosystem
                                                                                                                         Goes back to that thing about        to really drive adoption on
     Ten Observations About                                                                                              interest and how that is             the Libra Blockchain and
                                                                                                                         handled with the coin. I’m no        other projects that will ulti-
     The New World Bank for a Digital Age                                                                                expert or in any way author-         mately be built off of it. From
                                                                                                                         ized to speak on the matter          an end to end perspective
                                                                                                                         of financial instruments and         the cryptocurrency market
                                                                                                                         Shariah compliance. Based on         just got tighter. However, the
                                                                                                                         my very limited knowledge of         blockchain market just grew
                         In June, Facebook released its               is Libra Coin a hedge fund? Well, it’s only        shariah compliance my gut            at an exponential rate. Glob-
     By Samson           much-anticipated whitepaper for its          been a couple of hours and I need more             tells me, no, no it is not shariah   ally there has always been
                                                                      time to think about that. I could be com-          compliant. Will this matter?         room for a dozen or so cryp-
          Williams       cryptocurrency Libra Coin. What fol-
                         lows is my first impressions of what this    pletely wrong, so feel free to chime in            Let’s see what the markets           tocurrencies. With the eco-
                         means and why Facebook’s move is             with your opinion.                                 have to say.                         system that Facebook has
     Principle
                         so interesting. I will admit I was betting                                                                                           built for the Libra Coin expect
       Consultant at
                         on Amazon releasing a token before           2. Libra is a fund...just not a hedge fund.        5. What is money? Here is a          that number to drop to less
         Axes and Eggs
                         anyone else. Alas, they did not and          For instance, if you removed Facebook              simple fact that the folks at        than six. What protocols will
                         instead Amazon has gone full on into         from the document, it would read along             Facebook just get all wrong.         survive the Libra / Move? Stay
                         the money transfer business in a tiny        the lines of .... this fund is issuing IOUs with   Money isn’t value but a            tuned. I’m placing my bets
                         market called India. That though is a        the promise to redeem the IOUs in fiat.            record of debt that can be           on customer service.
                         story for another time. Here are some        Those IOUs are backed by currency and              trusted. Having an
28                       of my initial thoughts regarding Face-       sovereign debt. Backed up and to the               asset-backed currency entire-        7. Move Programming Lan-
                         book’s Libra Coin:                           point that there is a crisis in the market         ly misses the point of money.        guage. Facebook just intro-
                                                                      and the underlying asset drops in value.           Money is the ledger/record of        duced its own proprietary,
                         1. Hedge Fund? Upon my initial reading       In which case it’s backed by thoughts              who owes what to whom. Not           open source, coding lan-
                         of the Libra Coin white paper, I had a       and prayers. So maybe the Libra coin isn’t         this piece of paper is worth $10     guage. I suspect that every
                         distinct feeling that the Libra Reserve      a fund. Maybe it’s something simpler that          because it’s backed by $10 of        human on the planet who
                         was just a hedge fund. I felt this way       we’ve all seen before. What’s that? An             cheese/gold. Humans have             knows how to code in MOVE
                         because of the language of how the           initial coin offering. Let me tell you about       never trusted the assets that        works for or has 3-5 year
                         reserve works and the assets it would        this asset-backed ICO.                             underlay currencies (before
                         manage on behalf of the Libra Coin.                                                             you get your underwear in a
                         Too, because the nodes of the network        3. Derivative defined. If the value of the         bunch, what assets support
                         had to contribute $10M to be a valida-       coin will be linked to a basket of curren-         the USD, Euro, Peso, etc? Tada!
                         tor or part of the network. To me that       cies, isn’t that the textbook definition of a      Moving along). What humans
                         sounded like 70 entities and counting        derivative?                                        trust is there and the com-
                         that each invested $10M into a fund.                                                            munity’s belief and faith in the
                         What does this fund do? Hedges risk          4. Shariah-compliant? Spending time                currency. Bitcoin isn’t worth x
                         associated with currency exchange?           as I do in Dubai, Riyadh and through-              because of scarcity. Bitcoin
                         No, but yes, maybe? More important-          out MENA (the Middle East North Africa)            is worth x because the com-
                         ly, who gets the interest/profit of the      I had to ask myself if the Libra Coin was          munity believes it is. And that’s
                         hedging? Note - it’s not the users. So       Shariah-compliant. I understand Face-              the crazy thing about money.
                                                                                                                         It’s not about intrinsic value.
                                                                                                                         It’s about faith in the ledger/
                                            “Is Facebook a Bank? Could it                                                record, not the assets. That
                                                                                                                         said, the move by Facebook
                                                 become a global bank                                                    will help spur the conversation
                                                                                                                         around what is money.
                                            		      for emerging markets?”
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