ABU DHABI MEDIA KIT 2022 - FACT Magazine
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ABU DHABI MEDIA KIT 2022
FACT IS A MULTIPLATFORM
MEDIA BRAND
FACT is a popular website and monthly magazine with a well-established following in Bahrain, Qatar and
the United Arab Emirates. An an urban culture and lifestyle brand, FACT celebrates the Gulf region’s
food, arts, local talent and hospitality scenes. The magazine has been published regionally since
2004, alongside its sister titles: Ohlala, Ohlala Arabia and Hadag. Several events are organised by FACT
magazine, including its annual FACT Dining Awards and FACT Spa & Wellness Awards, celebrating the best
restaurants and luxury wellbeing, recognising two of the most thriving industries in the GCC.
WEBSITE SOCIAL E-NEWSLETTER AWARDS
AND E-BLAST
FACT is one of the most FACT prides itself on The FACT bi-monthly The FACT Dining Awards
comprehensive lifestyle websites being one step ahead of its newsletter has proved an was established in 2010
in the GCC, reaching over competitors when it comes invaluable resource to Abu in Bahrain. Designed to
355,000 users every month. to social media and reader Dhabi readers. A collection acknowledge, reward
FACT readers are intuitive interaction. FACT has already of highlights and the and celebrate excellence
and curious about cultural established itself in the most interesting editorial across all key sectors of
happenings, local events, the digital world with an active from FACT’s website, the the hospitality industry.
latest brunch, the newest art presence on Instagram, TikTok, newsletter is the place Today, the FACT Dining
exhibition and other interesting Facebook, YouTube and to discover the latest Awards has grown to cover
places to check out in their Twitter. Here, the team talks restaurants, fashion trends the UAE markets and is
free time. Our followers spend with readers, supports clients, and local news. Alongside recognised regionally as
their disposable income on and runs the magazine’s now hotel, restaurant, technology the ultimate hallmark of
all the latest fashion, gadgets, famous giveaways. and motoring reviews. It’s reliable industry excellence.
dining deals, staycation offers We post pictures of unusual your one stop shop for Both the FACT Dining
and more. They are highly finds, foodie hotspots, food, art, culture and travel Awards and the FACT
receptive to relevant advertising and unique content, using in the UAE. Spa & Wellness Awards
campaigns and messages, appropriate hashtags and ceremonies are regarded
continuously paying attention to handles. as milestone events on the
FACT’s digital platforms, which FACT can also create exclusive calendar, attended by key
offer a variety of cutting-edge video content for advertising decision makers as well
ad tech tools to maximize return clients to share and promote as the biggest consumer
on investment: display banners, across our nd their social media bloggers and
email marketing, social media media channels. This can be a influencers.
advertising and more. We give themed night or brunch visit, a
the people of Abu Dhabi exactly room review or even a special
what they are looking for. event. We’ll film, edit and post!
FACT: NEED-TO-KNOW
DIGITAL STATS
WEBSITE 162K+
UNIQUE MONTHLY VISITS
355K+
MONTHLY VISITS
SOCIAL 30K+
INSTAGRAM FOLLOWERS
12K+
FACEBOOK FOLLOWERS
E-newsletter 40K+
ABU DHABI SUBSCRIBERS
45K+
DUBAI SUBSCRIBERS
AWARDS 55K+
UNIQUE VOTES FROM ABU DHABI
60K+
UNIQUE VOTES FROM DUBAI
162K+
AVERAGE UNIQUE WEBSITE WEBSITE Maintain a consistent presence
VISITORS PER MONTH
www.factmagazines.com is the ultimate guide to Abu Dhabi for locals and tourists alike. The FACT website hosts an
abundance of relevant and timely content that readers use for research, reference, and expert insights. Banner ads,
sponsored content and online advertising opportunities put your message directly in view of the people of Abu Dhabi.
STANDARD DISPLAY
LEDERBOARD BANNER
The widest banner on
1200 X 156
www.factmagazines.com, the VERTICAL
leaderboard is located above
our top story to maximise RECTANGLE BANNER
visibility. It appears on all pages
300
and can be static or animated. X This versatile ad runs in
multiple places on all pages,
This unit sells out quickly.
250 making it a great choice for
brand recognition. It can be
static or animated.
468 MPU BANNER
x
60
MOBILE
LEADERBOARD 1200 X 156
All leaderboard
adverts are visible
on both desktop
and mobile
devices. This unit
has the perfect
width for all
mobile devices.
ADVERTISING RATES
TOP LEADERBOARD 1200 x 156 pixels | Max file size 70kb
TOP LEADERBOARD BANNER:
VERICAL RECTANGLE 220 x 550 pixels | Max file size 70kb
1 Week: Dhs 3,000
MPU BANNER 468 x 60 pixels | Max file size 35kb 2 Weeks: Dhs 4,500
1 Month: Dhs 7,500
WEBSITE STATS VERTICAL RECTANGULAR BANNER:
1 Week: Dhs 2,500
Dhs 3,500
162K+ 455K+
2 Weeks:
1 Month: Dhs 6,500
UNIQUE MONTHLY VISITS MONTHLY PAGEVIEWS MPU BANNER:
1 Week: Dhs 2,000
Dhs 2,500
3.2 2.8
2 Weeks:
1 Month: Dhs 5,500
PAGES PER VISIT MINUTES ON SITE *All fees will be subject to 5% VAT
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a %30 cancellation fee. NO
CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
162K+
AVERAGE UNIQUE WEBSITE WEBSITE Maintain a consistent presence
VISITORS PER MONTH
BESPOKE DISPLAY BANNERS
DESKTOP
HOMEPAGE TAKEOVER POP UP BANNER
Own EVERY POSITION and EVERY IMPRESSION on the Hides all page content, putting your
FACT Magazine homepage. Takeover with Standard message FRONT AND CENTER.
AD units (super Leaderboards & Skyscrapers )
SUPER
728 x 90 LEADERBOARD
1200 1200
X X 1280 x 720
600 600 SKYSCRAPER
480
x
320
The perfect home for your advertising message.
Takeover the FACT homepage with STANDARD
AD UNITS (Super Leaderboards & Skyscrapers )
ADVERTISING RATES
POP UP BANNER 1200 x 156 pixels | max file size 70kb
TAKEOVER WITH SUPER LEADERBOARD + SKYSCRAPERS POP UP BANNER:
1 Week: Dhs 10,000
SUPER LEADERBOARD 728 x 90 pixels | max file size 70kb
SKYSCRAPERS 120 x 600 pixels | max file size 70kb TAKEOVER:
1 Week: Dhs 9,000
2 Weeks: Dhs 17,000
WEBSITE STATS *All fees will be subject to 5% VAT
DEVICE TYPE USED
MOBILE DESKTOP TABLET
AUDIENCE
72% 26% 2% FEMALE
51%
AVERAGE USERS AGES MALE
25-44 YEARS OLD 49%
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
162K+
AVERAGE UNIQUE WEBSITE WEBSITE Distribute specialised information
VISITORS PER MONTH
A sponsored content advertorial is written and designed by our editorial team and marked as sponsored, with
the intent of blending into organic editorial.
SPONSORED CONTENT
ROUND UPS/LISTINGS CUSTOM CONTENT
Whether it is developing content for a
brunch, the launch a new venue or an
interview with your CEO, the FACT team
is equipped to assist with all aspects of
developing your custom content.
Our round ups offer value-
added benefits for clients and
advertisers and can be used
to showcase their brand on
occasions such as Valentine’s
Day, Ramadan and the festive
season. These inclusions
showcase the very best brunches,
ladies nights, business lunches,
spa deals and staycations across
the UAE. Please don’t hesitate to
get in touch with our sales team
for specific requirements.
SPONSORED CONTENT RATES
We have two basic options
for you to choose from:
OPTION 1 OPTION 2
PROVIDED CONTENT BESPOKE CONTENT
Advertiser supplies the content (write-ups/press The advertiser chooses a selected topic and
releases) and the FACT’s editorial team will edit the FACT’s editorial team will produce a bespoke
content to match FACT’s style and target audience. article based on the chosen topic.
Dhs 6,000 per article Dhs 8,000 per article
*The article will be published permanently.
**2-1 do-follow-links to be featured in the article.
***We will email you beforehand and discuss the client link and topic of the article
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
40K+
e-newsletter E-NEWSLETTER Direct to readers’ inboxes
Subscribers
E-NEWSLETTER
Reach our audience of 40K who have opted-in to receive the latest news and offers with a clickable panel or a newsletter
banner on our fortnightly e-newsetter that takes users to either a bespoke editorial or a specified landing page.
ADVERTISING RATES
NEWSLETTER SPONSORED PANEL
Rate per sending Dhs 4,500
E - NEWSLETTER
SPONSORED PANEL NEWSLETTER SPONSORED AD
Reach our audience of 40K with a clickable panel on Rate per sending Dhs 6,000
our fortnightly e-newsletter that takes readers to your *All fees will be subject to 5% VAT
bespoke article hosted on our website.
E-NEWSLETTER FREQUENCY
Distributed every other week
E - NEWSLETTER BANNER
A maximum of three paid banner advertisements
are available in each e-newsletter. AV. OPEN RATE:
NEWSLETTER SPONSORED BANNER SPECS
590 x 380 pixels |Max file size 70kb
16 - 20%
DEDICATED E-BLAST (EDM)
Deliver special offers and targeted messages to highly engaged FACT magazine
readers who are actively seeking products, services and offers that suit their lifestyles.
AV. OPEN RATE: ADVERTISING RATES
12 - 17% DEDICATED E-BLAST (EDM)
to 40,000 E-mail (Abu Dhabi database)
Rate per send Dhs 5,600
ABOUT (Dhs 140 CPM)
Custom Eblast – Own all elements of this dedicated
email—all creative and click through URL(s), plus the *All fees will be subject to 5% VAT
subject line—that will go out to 40,000+engaged
subscribers (Abu Dhabi). Email IDs (subscribers + previous
voters) organically grown over 5 years.
E-BLAST SPECS
• Height is customizable per your specs
• Width: 600 pixels file size 1MB Max
• Copy and images are required minimum of 7
working days before date to be sent
• Provide email subject line heading
• Images to be supplied in highest resolution possible
• Multiple links are possible and should result in a
higher CTR
• Ensure one link in first paragraph to engage readers
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
30K+
INSTAGRAM
23K+
FACEBOOK SOCIAL Expand community outreach
FOLLOWERS FOLLOWERS
INSTAGRAM ADVERTISING
@FACTMAGAZINES
KEY IG STATS
l 3% Engagement Rate
l 8% Avg. Monthly Reach
ADVERTISING RATES
ABOUT
We post pictures of unusual SPONSORED IG POST
finds, foodie hotspots, Rate per post Dhs 4,000
tagging clients and using
appropriate hashtags. SPONSORED IG STORY
Rate per story Dhs 3,000
AUDIENCE
FACT readers are intuitive
IG CONTEST/ GIVEAWAY
and curious about cultural
Rate per contest Dhs 3,500
happenings, local events,
the latest brunch, the *All fees will be subject to 5% VAT
newest art exhibition and
other interesting places to
check out in their free time.
ADVERTISING WITH FACEBOOK
@FACTABUDHABI
KEY FB STATS
l 5% Avarage Organic Post Reach
l The majority of our followers are
UAE-baseds
l Main followers comprise of the
key 18 - 35 demographic
ADVERTISING RATES
ABOUT
We post pictures of
FACEBOOK POST (ORGANIC)
unusual finds, foodie
Rate per post Dhs 3,000
hotspots, tagging clients
and using appropriate
DARK POST
hashtags.
Rate per post Dhs 4,000
*All fees will be subject to 5% VAT
WWW.FACTMAGAZINES.COM
60K+
UNIQUE VOTES IN 2021
AWARDS Reach Industry Leaders
Launched in 2014, the annual FACT Dining Awards continue to grow each year and are a transparent means of
recognising the very best restaurants in the UAE. The 2022 awards season promises even more growth within the
UAE›s thriving restaurant scene. We endeavour to remain consistent in our principles, with category winners based on
rigorous assessment from an independent judging panel and an online public vote. This year with the help of industry
partners and sponsors, we aim to attract over 80,000 votes from the public.
WHY SPONSORING AWARD?
RAISING YOUR PR AND MARKETING
BRAND PROFILE OPPORTUNITIES
Associating and afiliating your brand Branding does not begin and end at the
with The FACT Awards will generate event itself. We will include your brand
strong brand recognition within the in all the pre and post event PR material
sector. Your presence at the awards being sent to media, influencers and the
evening, where you will present an industry leader alike.
award in person will show the sector
how important you are within it.
Your logo will appear on all event KEY NUMBERS
collateral, from the media wall, Across the awards process your
to the roll up banners and LED branding and marketing will reach
screen used during the winner over one million consumers and key
announcement presentation decision-makers in the industry, via a
combination of website content, social
media content (competitions and posts)
and email marketing campaigns.
NETWORKING
With up to 400 leading industry
executives attending the
awards, this premiere event is a
unique opportunity for you and
your team to network amongst
key decision-makers. Using
your role as sponsor, you can
host and thank key customers,
initiate new business and
generate new leads and
business opportunities.
SPONSORSHIP RATES
Sponsorship opportunities
AED 35,000
PACKAGE INCLUDES AT THE AWARDS
• BRANDING: YOUR LOGO WILL BE DISPLAYED ON ALL EVENT COLLATERALS, INCLUDING
THE MEDIA WALL (OFFICIAL PHOTO BACKDROP), LED SCREEN, ETC.
• THE NAME OF SPONSOR WILL BE MENTIONED DURING THE THANK-YOU SPEECH.
• PRODUCTS WILL BE DISPLAYED DURING THE EVENT (SAMPLES OR GIVE-AWAYS CAN BE INCLUDED IN GOODIE BAGS)
PRE-/POST AWARDS
• Your name will appear in relevant editorial copy about the awards, including press releases.
*All fees will be subject to 5% VAT
WWW.FACTMAGAZINES.COM
EDITORIAL CALENDAR 2022
JJ AA NN UU AA R Y FEBRUARY MARCH APRIL MAY JUNE
New
BUCKETYear, Valentine’s
VALENTINE’S Foodies
FOODIE Unite Ramadan
RAMADAN Spa Awards
DINING Wanderlust
WANDERLUST
New Start
LIST ISSUE From local dining deals to
ISSUE With soISSUE
many fantastic Ramadan 2022 will be
ISSUE We reveal
AWARDS the winners
ISSUE of Box-fresh
ISSUEnew
We kickstart
We kickstart 20222021by romantic escapes, cheap
We’re bringing you foodWith
hauntssoinmany
Abu Dhabi celebrated
Ramadan with2021
a round-
is theWeFACT Spa &all
reveal Wellness
the experiences
Box-freshthat newwill
rounding
by up the popular
rounding up the dates,
the ultimate activities
adventure, #For- and amazing
Dubai, we explore
new all up of all Iftar
celebrated with and Suhoor
our Awards following
winners of the FACT a have their moment
experiences that for
hotspots
hidden to gems
experienceandin andTheLoveOf
more. February will be
issue. of your favourite foodie
cultural food haunts offerings,
annualplus artshealth
take-tips lavish ceremony
Dining Awards afterheld to summer travel in
will have their 2022.
popular hotspots
the UAE during the yearto aFrom
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localofdining
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deals happenings.
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Dubai,money
we takecan an
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held spa and wellness
to celebrate on the best staycations
summer travel in
UAE.
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cultural arts
sites, to
there›s escapes, cheap instagram tour of all There’s a round scene.
Dubai’swill
We also be
dining in 2021.
Abu Dhabi andalso
We’ll Dubai
food and
something forcultural
everyone. dates, adventure, our new favourite up of all Iftar and rounding
scene.upPlus,
the best
food spa and summer
have hospitality
a spotlight on
sites, there’s some- activities and more. foodie hotspots. Suhoor offerings, and wellness
reviews, yummycentres, promotions
the to make a
best staycations
thing for everyone. February will be a Plus, all our pick plus health tips, treatments,
listings and therapies and
all your note of.and
in Dubai
Plus, all the regular celebration of love of monthly dining chef’s recipes, gift favouritemore...
monthly summer hospitality
features, events and with all the best guides, motoring features in fashion, promotions to
foodie deals. happenings. around the city. deals and more. arts, tech and more. make a note of.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Summer Fun Go Local Best of the Brunch Let’s Go Outside Dining Awards Festive
SUMMER
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tour of the UAE is CREATIVE’S
With the return of brunch EXPOdining,
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and more.in the venues. Plus NY
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staycations, the most of a hot and complete ups and all the of our favourite al guides, and winter
FOR ADVERTISING
getaways and all summer in the city
CHIARA GLORIOSO
inspiration. Plus, all
(Senior Sales Manager)
need-to-know info fresco hotspots to fashion alongside
ENQUIRIES MOBILE DUBAI: +971 5 8591 5789 | EMAIL: CHIARA@FACTMAGAZINES.COM
monthly regulars. we all call home. the regular features. for our readers. check out. the regulars.
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