Above 6000' - sAmple the sierrA A future of responsible

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Above 6000' - sAmple the sierrA A future of responsible
Above 6000’
Business with Altitude        Summer 2019   Vol. 2 Issue 3

Sample the Sierra
Celebrates 10 Years of Tastings

Shrugging off the
Shoulder Season
A Future of Responsible
Tourism iN Tahoe
Join the GO Local
                                                             Above 6000’

Movement
                                                             1
Above 6000' - sAmple the sierrA A future of responsible
Soliciting Your Ideas                                                                             TAHOE CHAMBER STAFF
                by Steve Teshara, Tahoe Chamber CEO                                                               S t e v e T e s h a ra
                                                                                                                  Chief Executive Officer
                                                                                                                  775.588.1728 x301, Steve@TahoeChamber.org
              In addition to our adopted vision and
              mission, Tahoe Chamber actions and                                                                  E m ily A b e r n at h y
                                                                                                                  Director of Operations
              advocacy are guided by other strategic
                                                                                                                  775.588.1728 x303, Emily@TahoeChamber.org
              documents. One of the most important is
                                                                                                                  Z ac h F i o r e
              Tahoe Future, A South Shore Community
                                                                                                                  Membership Services Director
              Vision.                                                                                             775.588.1728 x305, Zach@TahoeChamber.org
                                                                                                                  A n n i e Ha n d r ic k
              Our Summary Vision Statement: The
                                                                                                                  Communications & Marketing Coordinator
              South Shore of Lake Tahoe reflects a                                                                775.588.1728 x312, Annie@TahoeChamber.org
              thriving mountain community with a health             success, and life changing opportunities.
                                                                                                                  Kat h a r i n e Mc C o m b
              and wellness lifestyle; an engaging array             • Support the continued development           Accounting Manager
              of jobs and business opportunities; access            and sustainability of the Barton Health       775.588.1728 x304, Accounting@ltva.org
              to world-class recreation, entertainment              System medical, surgical, orthopedics,        Eliza b e t h S i e f e r m a n
              and the arts; a variety of educational                wellness, sports medicine, and training       Executive Assistant
              and workforce development programs; a                 campus as an independent health care          775.588.1728 x300, Elizabeth@TahoeChamber.org
              comprehensive multi-modal transportation              system serving the greater South Shore
              network; affordable resident housing for              of Lake Tahoe and surrounding region.         R u t h Z a m a r r i pa
              those who work in the community; and a                • Serve as a champion and collaborative       Layout & Design
              strong commitment to renewable energy                 partner for strategies and initiatives        Sierra Nevada Media Group
              and environmental stewardship.                        that increase the availability of

              A summary of the projects and initiatives
                                                                    affordable resident housing to support
                                                                    a sustainable year-round economy and
                                                                                                                  Meet the Board
              we support are represented by five key                build a vibrant, inclusive and resilient      The Tahoe Chamber Board of Directors is
              categories: Economic Vitality, Quality of             community.                                    comprised of 19 business leaders who are
              Life, Sustainability, Infrastructure, and             • Advocate for construction of the new        dedicated to driving a vibrant economy and
              Intellectual Capital. Among these are:                Recreation Center and Swim Complex in         supporting the South Shore’s diverse
              • Advocate for construction of all                    South Lake Tahoe.                             business community.
              elements of the US Highway 50 South                   • Advocate for construction of the Tahoe
              Shore Community Revitalization Project                South Event Center in Stateline, a new
              Loop Road, including new deed-                        and unparalleled venue for conventions,
              restricted affordable housing, complete               special events, and entertainment on
              streets amenities, transit services, US               Lake Tahoe’s South Shore.
              50 highway realignment, and further                   • Maintain an active role in support of
              economic revitalization in California and             tourism, including recreation, arts, and
              Nevada.                                               culture.
              • Support the Vision and Mission of
              Lake Tahoe Community College (LTCC)                   You can view our current Community            Bob Anderson                   R o b Gallo w ay
              to be “California’s Premier Destination                                                             Fromarc Insurance              Tahoe Daily Tribune
                                                                    Vision at tahoechamber.org under About
                                                                                                                  Agency                         F ra n k G e r d e m a n
              Community College,” serving our local,                Us, Mission and Vision. We welcome your
              regional, and global communities by                   comments and suggestions as our Board         H e ll e n b a r clay          ADVANCE
                                                                                                                  Chase Bank
              promoting comprehensive learning,                     works to update our Community Vision.                                        J a m e s G ra n t
                                                                                                                  A ll e g r a B o y d           Heavenly Mountain

               Contents
                                                                                                                  Servicemaster 1st              Resort
                                                                   8 Sample the Sierra Celebrates Ten Years       Response
                                                                      of Tastings                                                                Da r i n Ha w o r t h
                                                                                                                  Ly n d say B r ya n t          Summit to Shore
               3 Shrugging off the Shoulder Season                 10 New and Renewing Tahoe Chamber              Chair-Elect, Lake Tahoe        Chiropractic
                                                                      Members                                     Boat Rides
               5	The Annual Tourism Forum 		                                                                                                     L U C A S HU F F
               	Encourages A Future of Responsible                 12 Shop, Eat and Play on #TahoeTuesdays        C h r is C h a n d l e r       Bently Heritage
               	Tourism                                            13	Housing Needs Assessment Underway           Coldwell Banker                Distillery
               6	Message from the Board                            14	Membership Q&A                              McKinney & Associates          K e n J ills o n
               7 Tahoe Works Virtual Job Fair: An 		               C o v e r P h o t o b y La u r e n McMilli n   B ra d D e e d s               Alling & Jillson
                                                                                                                  Lake Tahoe Community           Attorneys
                 Innovative Way to Interview
                                                                                                                  College                        J o h n Pac k e r
                                                                                                                  J as o n D r e w               Chair, Harrah’s/Harveys
Above 6000’

                                                                                                                  Past Chair, NCE                Mi k e P e r o n
                         Thank you to our Chairman’s Circle Platinum Members for making Above 6000’ possible:
                                                                                                                  Consulting Engineers           FNCTN
                                                                                                                  S c o t t F ai r               Natas h a S c h u e
                                                                                                                  NAI Tahoe Sierra               Barton Health
                                                                                                                  J a n e F lav i n              Tiffa n y Z a b a g lo
                                                                                                                  Live Violence Free             Lake Tahoe Resort Hotel
2
Above 6000' - sAmple the sierrA A future of responsible
Shrugging off the Shoulder Season:

                              How to Step Up Your Downtime
As fall nears and the leaves begin to think         “You don’t build a business -               • Build a new Mission Statement!
about changing, many Tahoe businesses                                                           50% of Millennials say they would take a
slow down a bit as the summer tourism
                                                    you build people - and then
                                                                                                job with a pay cut if it better reflected their
season comes to a close. It will be a                people build the business.”                values. At your next team meeting, take
few months before the rush returns, but                     —Zig Ziglar                         some time to write a mission statement
businesses in our area can have the most                                                        for your business and have your current
productive time of their year if they use the   One of the most impactful ways to invest in     employees contribute their ideas. Ask
shoulder season right. As a Chamber, we         your business is to invest in your employees.   what they find fulfilling, and combine
want to help you develop your business, and     We’ve compiled some cost-effective ideas to     their experiences into your business
with some preparation, this is the perfect      help build and develop your team during the     values. It gives them a sense of ownership
time for it.                                    downtime so you can come back swinging          in the business’ success, which leads to
                                                when traffic peaks again.                       better engagement, more motivation, and
It all begins with a mindset: reshape the                                                       increased performance.
shoulder season into an exciting time for       • Create an Individual Development Plan!
planning, reviewing, and developing your        IDPs are a tool for employees to help           • Commit to Recognition events!
team and your business. What worked this        set short and long term goals while             Host monthly or quarterly achievement
past summer? What were your friction            empowering them to ask themselves what          awards, maybe specifically in the shoulder
points, your roadblocks, your wins, your        they want out of this position and where        seasons. Come up with creative awards that
losses? This is when you can focus on what      they want to go from here. Put the power of     are industry or business-specific. This is not
you couldn’t during peak times. In the rush     their future in their hands, and then be sure   about getting a plaque or even a certificate;
of being endlessly busy, it’s easy to forget    to follow up. Monthly check-ins can help        this is about recognition and team
you can actually decide to leave work for       your employee feel engaged and motivated.       development. Peers reflect the employees
later. We’ve all heard Ben Franklin’s “Never                                                    you reward and recognize, so it engages
put off until tomorrow what you can do          • Host team building exercises!                 your best with recognition for their hard
                                                                                                                                                  Above 6000’

today,” but frankly, it’s just not true. The    Up to 70% of employees say that work            work and motivates others by giving them a
slow time is the best time to actually get      friends are “the most crucial element” to       template.
things done! The best businesses know their     a happier work life. You obviously can’t
competitors are running laps while others       force colleagues to be friends, but this        Zach Fiore, Tahoe Chamber Membership
sleep, and if you want to compete with the      can definitely help foster a friendlier         Services Director
best: start stretching.                         environment for your employees.
                                                                                                                                                  3
Above 6000' - sAmple the sierrA A future of responsible
The Future of
                   Tourism Has to Be
                                                                                                                COMMITTED TO
                                                                                                               RESPONSIBLE
                                                                                                               TOURISM

                      Sustainable
              Over 100 members of the business community connected for the               Take the Pledge
              Annual Tourism Forum on May 30th to learn about the future of              The Lake Tahoe Visitors Authority discussed the shift in
              tourism in Tahoe and the benefits of shifting to sustainability. This      responsibilities of Destination Marketing Organizations to
              half-day annual forum considered how businesses play a significant         encourage not only off-peak travel, but also responsible tourism in
              role it what the future of tourism looks like for Lake Tahoe. Keynote      order to protect the natural land and culture of the destination. A
              presenters and breakout session panelists all provided concrete            new initiative, Pledge for the Wild, was introduced to support this
              examples of ways to be more responsible and sustainable within             goal. Pledge for the Wild will proactively share outdoor principles
              the industry of Tourism.                                                   and responsible tourism tips while creating a direct channel for
                                                                                         visitors to give back locally through online donation and text-to-
              Give Back:                                                                 donate. As a business leader you too can take this pledge to create
              Keynote presenter, Jessica Blotter, CEO and Co-Founder of the public       a more responsible tourism economy for Lake Tahoe. Learn how at
              benefit corporation, Kind Traveler, the first socially conscious ‘Give +   www.PledgeWild.com.
              Get’ hotel booking platform to empower travelers to become a force
              of good. Her talk focused on the substantial shift in tourism that

                                                                                                                                  66%
              has travelers searching (and paying more) to travel to sustainable
              destinations. Blotter quoted the 2018 Thought Leadership Study by
              the Impact Travel Alliance, “In a world where travelers are seeking
              sustainably options, change must start with the industry,” urging                                     of consumers were willing to pay more
              Tahoe businesses to do their research, take action, and make needed                                           for sustainable brands
              changes in their businesses practices to become the leaders for
              sustainability.

                                                                                                                  $
                                                                                                                     128.5 billion
              Move Forward:
              Carl Ribaudo, President and Chief Strategist of SMG Consulting,
              discussed the concept of opportunity cost and how it relates to
              community development. He corrected the common misconception                                            spent this year with sustainably
              that doing nothing changes nothing. With a case study and revenue                                             minded companies
              analysis on the purposed Special Event Center project in Stateline,
              Ribaudo showed the possible damaging affects to the South Shore

                                                                                                             61%
              economy and environment if the residents dismiss revitalization
              attempts. He encouraged attendees to focus on facts rather than
              politics when taking a future position on any matter and drove
              home the fact that our built environment directly effects the quality
              of the experience we have as residents and as visitors.                         of tourists are very or extremely interested
                                                                                               in businesses or destinations showcasing
                                                                                                     their sustainability initiatives
              Educate Guests:
              Take Care Tahoe, a collective group made up of over 60
              environmental organizations, explained how consumers now expect
              companies to be a driving force in solving environmental issues.                  Sustainably minded travelers stay

                                                                                                           4 days
Above 6000’

              Take Care Tahoe makes it easy for companies to get more involved
              in environmental stewardship. By displaying promotional material
              designed with fun educational messaging and adding Take Care
              signs to your property your business will help to create a more
              responsible guest for our area. Visit www.TakeCareTahoe.com to                  longer on average at their destination
              learn how.                                                                               than other tourists
4
Above 6000' - sAmple the sierrA A future of responsible
Lakeside Inn| is Your Best Bet
Breakout Session Takeaways                                                                 |   GAMING           DINING         LODGING

Stewardship Through Marketing
1. Marketing efforts need to focus on educating travelers on
how they can be a part of maintaining the natural beauty and
local charm of their favorite destinations intact.

2. Marketers need to be more strategic in what we share
about destinations like Lake Tahoe to maintain the hidden
gems. Some places should be hard to find!

3. Imagery and branding for destinations should reflect the
types of responsible tourists that enhance the local culture,
                                                                                    $24.99 Prime Rib&Lobster
not detract.

Community Revitalization
1. By defining issues as, “those that are for something and                         Daily 4:00 - 10:00 pm (While supplies last)
those that are against something”, this community is missing                     Reservations available at lakesideinn.com/timbers
a bigger part of the analysis and discussion.                                                  or through OpenTable

2. The “Opportunity Cost” of not moving forward on projects
needs to be weighed and considered.

3. The idea behind opportunity cost is that there is a cost               168 HIGHWAY 50 | STATELINE, NEVADA | LAKESIDEINN.COM
of not doing something, which can directly affect potential                                       775.588.7777 | 800.624.7980
revenue and quality of life.                                                Price subject to change. Management reserves all rights to modify or cancel promotions.

Sustainable Recreation
1. To create a sustainable recreation and tourism destination,
all business owners need to be active in researching and
implementing changes specific to their industry to play their
part in the bigger goal.
                                                                 24773
2. The South Shore is a hub for outdoor recreation; lets 3.81 x 4.81
recognize our successes and build on them.
                                                                    4c
3. Businesses can use the visitor experience cycle to target

                                                                          Smart planning
visitors with key messages, for example, inviting visitors to be
stewards of Tahoe before they even arrive.

The Role of Restaurants
1. Having front-line staff that are knowledgeable and able
to engage customers on sustainability issues can positively
                                                                          sparks success
impact the destination itself.
                                                                          Let’s get started. Visit your local branch or find
2. Participation in local giving campaigns like the Tahoe                 a time that works for you at wellsfargo.com/
Fund’s Green Bucks Program can both raise money and put a                 appointments.
meaningful stewardship effort in front of every customer by
saying, “how about you?” when it comes to being a champion
for the environment. To learn more about the program, visit               Roundhill
www.TahoeFund.org.                                                        212 Elks Point Dr.
                                                                          775-339-2000
3. Restaurants can use their buying power to invest in
sustainable farming, fishing, and waste management.
                                                                                                                                                                      Above 6000’

                                                                          © 2019 Wells Fargo Bank, N.A. All rights reserved. IHA-24773
                                                                                                                                                                      5
Above 6000' - sAmple the sierrA A future of responsible
Message from Board Chair Lyndsay Bryant
              My husband Steve and I own Lake Tahoe                                                           support for our South Shore Tahoe Future
              Boat Rides. I have served on the Tahoe                                                          Community Vision. As reported by our CEO
              Chamber Board of Directors since 2014 and                                                       Steve Teshara on page 2, we are in the
              I’m honored to be serving as Board Chair for                                                    process of updating our Vision document. We
              2019-2020.                                                                                      encourage you to participate by providing
                                                                                                              your input. The members of our Government
              I am actively involved in the Chamber                                                           Affairs Committee are an integral part of our
              because I believe in helping to positively                                                      Chamber Board decision-making process as
              shape the community in which Steve and                                                          we advocate for the implementation of our
              I live and operate a business. The Tahoe                                                        South Shore Community Vision.
              Chamber is a “3 C” chamber, committed to
              function as catalyst, convener, and champion.                                                   Finally, for this message, please remember
              I’ve seen how proactive engagement                                                              the Chamber’s commitment to assisting
              produces results.                                                                               start up as well as existing businesses
                                                                                                              through our partnership with the Sierra
              There are several areas where Tahoe                                                             Small Business Development Center
              Chamber is simultaneously a catalyst,           joined the Leadership Program Task Force        (SBDC). This program provides direct, no-
              convener and champion. One of those             which guides and supports the program and       cost, one-on-one consulting that enables
              dear to me is Leadership Lake Tahoe. This       interviews prospective applicants. Among        businesses and entrepreneurs to start,
              is an intensive 10-month program that           its many benefits, Leadership Lake Tahoe        grow, and thrive. As an entrepreneur, I
              covers key aspects of our community in-         is a great networking and educational           understand the challenges inherent in
              depth, including government, public safety,     opportunity. Conducted every two years,         owning and operating a small business. If
              social services, environment, economic          the 2019-2020 session of Leadership Lake        you’re interested in connecting with this
              development, public education, tourism,         Tahoe will begin this fall.                     valuable service, please call a member of
              transportation and specialized leadership                                                       our Chamber staff or visit
              skills. I participated and graduated as a       Another initiative where we are active as       info@sierraSBDC.com.
              member of the Class of 2012. Thereafter I       a “3 C” Chamber is the development and

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                                                                                                   family on our ropes courses, zip lines, mountain
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                                                                                                  tours. Enjoy a delicious lunch at Tamarack Lodge
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Above 6000’

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6
Above 6000' - sAmple the sierrA A future of responsible
Tahoe Works
         Virtual Job Fair:                                                                           448
                                                                                                     Users visited

        An Innovative Way
                                                                                                      the Job Fair

           to Interview
RKS
                                                                                                               183
                                                                                                            Users registered to
                                                                                                               participate

      The Tahoe Works Virtual Job Fair modernized the antiquated
      job-search by connecting employers and applicants through

                                                                              100%
      a virtual, interactive platform. A partnership between
      the Tahoe Chamber and the North Lake Tahoe Resort
      Association/Chamber of Commerce produced a basin-wide
      event that included over 35 of Tahoe’s top employers looking
      to hire full-time, part-time, and seasonal employees. The fair   of surveyed employers said they
      went live on May 8th and 9th, attracting over 180 job-seekers      would participate in another
      from the basin and beyond looking to work, play, and live          virtual job fair in the future.
      in Lake Tahoe. With unemployment at an all-time low, this
      unique platform brought fresh talent to the South Shore
      job force and provided employers with a larger group of
                                                                                                               Location of Job Seekers
      potential applicants than ever before.
                                                                                     24.46%
                                                                                        Nevada
                                                                                                                      1.92% Virginia
         “I believe it is truly how the newer generations prefer
                                                                                                                      1.44% Washington
         to search and believe it made folks getting back
                                                                                                                      .72% Kansas
                                                                               63.55%
         into the workforce equally engaged by being able
         to search from their home, without having to pound
         the pavement. We were able to engage remotely
                                                                                                                      .48% Illinois
         with several folks and ultimately hired two amazing
         candidates” —Lorraine Turner, Chief Human Resources
                                                                                   California
                                                                                                                      .48% Maryland
         Officer at Lake Tahoe Resort Hotel.
                                                                                                                      .48% Oregon
                                                                                                                                         Above 6000’
                                                                                                                                         7
Above 6000' - sAmple the sierrA A future of responsible
Celebrating
                  10 Years of
                   Tastings

                                                                                                         Photo credit:
              Photo credit:                                                                              Lauren McMillin
              Brian Walker
                                                      Lake Tahoe’s famous farm-to-fork festival returns September 14th
                                                      to celebrate the Sierra Nevada’s characteristic food, wine, spirits, and
                                                      brews. Set on a late summer day in Bijou Community Park, Sample
                                                      the Sierra is the perfect pairing of flavor, culture, and community.
                                                      Attendees can expect an afternoon filled with scrumptious samples,
                                                      artisan shopping, local live music, and the famous Sierra Chef
                                                      Challenge.

                                                      For its 10th anniversary, the celebration will extend
                                                      far beyond the one-day festival. The entire month of
                                                      September will now feature special events, promotions,
                                                      products, and experiences offered by festival vendors
                                                      throughout the region. The month-long festivity will
                                                      include diverse offerings such as tasting tours for ticket
                                                      holders, pop-up dinners, discounts from local artisans,
                                                      and community events. A full list of experiences can be
                                                      found at www.SampleTheSierra.com.
              Photo credit:      Photo credit:        “Sample the Sierra is a fun synopsis of the Sierra Nevada, and we
              Lauren McMillin    Getaway Reno/Tahoe   want to expand that experience this year,” said Emily Abernathy,
                                                      Director of Operations at the Tahoe Chamber. “By creating buzz
                                                      throughout the entire month, we can highlight all of the unique
                                                      opportunities that the region has to offer and drive attendees to
                                                      vendor locations beyond the festival.”
Above 6000’

                                                        Tickets can be purchased for $50 for adults and $40 for those
                                                        under 21 and designated drivers. Looking to get involved? Sign
                                                        up to volunteer for Sample the Sierra and get free admission to
                                                        the festival! Tickets and volunteer opportunities are available at
              Photo credit:                             www.SampleTheSierra.com.
              Pheonix Gruneich
8
Above 6000' - sAmple the sierrA A future of responsible
Top 10 Things to
      Sample in the Sierra
                                                                                     Photo credit:
1. Pack a picnic and enjoy the orchards of Apple Hill                                Delfino Farms
Grab some lunch and get lost in the farms of Apple Hill. Founded in
1964 with 16 apple ranches, the region has grown to now include fruit
and vegetable farms, wineries, flower gardens, and even a day spa.

2. Wander through the WINEderlust Festival in Placerville
Scheduled for September 7th on historic Main Street, this festival
features the best of El Dorado wines, local brews, art, music, food trucks,
and artisan vendors.
                                                                                     Photo credit:
3. Experience the grape harvest at the Big Crush Harvest Festival in Amador County   Matt Morning
Celebrate harvest on October 5th-6th with creative food and wine
pairings, a variety of live music, and harvest activities presented by the
Amador Vinters Association’s 42 wineries.

4. Travel the South Tahoe Beer Trail and the El Dorado Ale Trail
Buzz through the best breweries and taprooms in the Sierra Nevada
with these trail maps. Head to www.samplethesierra.com to download
each map and set off on your self-guided journey.

5. Wine all day in Fair Play                                                         Photo credit:
This region is known for growing extraordinary, high-quality grapes and              Harris Tree Farm
producing world class wines. With over 20 wineries to explore, you may
need more than one day!

6. Explore the creative culture of El Dorado County at the Third Saturday Art Walk
Art galleries and merchants host art shows, live music, late night
shopping, and delicious dining in historic Placerville on the third
Saturday of every month.

7. Elevate your Palate with the South Tahoe Restaurant Association
Visit any one of the members of the South Tahoe Restaurant
Association to experience the best of the culinary culture in the South
Shore of Lake Tahoe. A full list of restaurants can be found at www.
tahoechamber.org.
                                                                                     Photo credit:             Photo credit:
8. Pick your own blackberries at Harris Tree Farm                                    PlacervilleDowntown.org   Lauren Lindley
Get your hands dirty on this peaceful historic farm. Seasonally they
produce blackberries, apples and pumpkins. They grow it and you pick
it! Don’t miss the bakery offering homemade pies, turnovers, and jams.

9. Visit the ten tasting rooms of the Carson Road Wineries
Ten wineries on one road, what more could you ask for? This casual
collection of tasting rooms offers award winning wines in a relaxed
atmosphere.

10. Discover fresh produce and unique products at the South Lake Tahoe Farmers
                                                                                                                                        Above 6000’

Markets
Stop by the American Legion every Tuesday throughout the summer
to grab local farm fresh produce, or head to Ski Run Blvd on Fridays
for an afternoon market that features farmers, artisans, growers, and                                             Photo credit:
entertainers.                                                                                                     Tahoe Mountain News
                                                                                                                                        9
Above 6000' - sAmple the sierrA A future of responsible
Renewing Members: April – June
                                                       In each addition of Above 6000, we recognize our new and returning members from the previous
                                                         quarter. Be sure to check out each addition to see all four quarters of Chamber membership!

                                                                         Members in bold represent Chairman’s Circle Members

                                                    50+ Years                        15+ Years                          The Warp Zone
                                                    A to Z Insurance                 Carson Valley Golf Course          Umpqua Bank
                                                    Alling & Jillson                 El Dorado Savings Bank             Wood Rodgers
                                                    Hard Rock Hotel & Casino         Genasci & Stigers Family
                                                                                     Dentistry
                                                                                                                        2+ Years
                                                    Wells Fargo Bank
                                                                                                                        All Seasons Plumbing &
                                                                                     Mann, Urrutia & Nelson, CPA
                                                    40+ Years                        McGee Plumbing, Heating,
                                                                                                                        Heating
                                                    Aramark                                                             Brother Burrito House
                                                                                     & AC
                                                    Morgan Stanley                                                      Christensen Automotive of
                                                                                     Re/MAX Realty Today - Zephyr
                                                                                                                        South Lake Tahoe

              New Members:
                                                                                     Cove
                                                    30+ Years                        Tahoe Supply
                                                                                                                        Join Inc

              April -June
                                                    Champion Floors To Go                                               Lake Tahoe AleworX
                                                    Hotel Azure                      10+ Years                          Lake Tahoe Vacation Resort
                                                    Jon Hetherton Insurance          BioSpirit Day Spa                  PSAV
                                                    Agency                                                              Raptor Pest Control
              April                                 Marcia Sarosik Dance Studio
                                                                                     Birkholm"s Water Ski School
                                                                                                                        Ski Run Marina
                                                                                     Middlebrook Media/Tahoe
              Aloha Ice Cream                       Media West Group                 Swag                               South Shore Transportation
              Holiday Market                        Sorensen's Resort                                                   Management
                                                                                     Overland Meat & Seafood Co
                                                    Tahoe Keys Resort                Redwood Printing                   Tahoe Citizens Committee
              May                                   Tahoe Sportfishing/Winter        Round Hill Pines Beach             Tahoe Valley Campground
              AirTahoe                              Wonderland                       Ski Run Center/RGG                 The Eadington Gallery
              Cardno                                Tep's Villa Roma                 Enterprises                        Village Toys
              South Tahoe Public Utility District
              Tahoe Tax & Accounting Services
                                                    20+ Years                        5+ Years                           1+ Year
                                                    Alpen Sierra Coffee Company      Beach Retreat & Lodge Tahoe        Café Maya
                                                    Alpine Animal Hospital           Camelot Party Rentals              Chicken in a Barrel
              June                                  Apple Hill Growers Assoc.        CoWork Tahoe                       Community Ink
              Eagle Protect PBC                     Clean Tahoe Program              David Walley's Resort              Contractors Assoc. of Truckee
                                                    Davey Paiva Realty               Elder Options                      Tahoe (CATT)
                                                    David & Johnson LTD              Gaia-licious Global Gifts          Enchanted Florist
                                                    Deb Howard & Co.                 Got It! Real Estate &              Golden Sierra Job Training
                                                    Inn-Spec Home Inspection         Development                        Agency
                                                    Services                         Home Instead                       HeliTahoe
                                                    Kingsbury General                Imagine Salon                      I&D Consulting
                                                    Improvement                      Jamba Juice                        KR Squared Productions
                                                    Mary's Drapery & Interior        MacDuff's Public House             Ninja Courage
                                                    Design                                                              Signature Title
                                                                                     Nichols Consulting Engineers
                                                    Meeks Building Center                                               TAHOE POURHOUSE
                                                                                     Office Depot
                                                    Midkiff & Assoc.                                                    team_vagner
                                                                                     Preston Development
                                                    Riva Grill on the Lake                                              The Lodge at Kingsbury
                                                                                     Primo's Italian Bistro
                                                    Strategic Marketing Group                                           Crossing Resort
                                                                                     Sierra Vista Apartments
                                                    Tahoe Coupons
                                                                                     Taco Bell
                                                    Tahoe Outdoor Living
Above 6000’

                                                                                     Tahoe Oral Surgery & Implant
                                                    Tahoe Rim Trail Association      Center
                                                    Tahoe Sports                     Tahoe Regional Young
                                                    TGFT Productions/Bike the        Professionals
                                                    West                             The Alder Inn
10
M e m b e r S p o t li g h t

           We want to celebrate and thank our Shareholder Members
               for their continued support of the Tahoe Chamber!

 Phone | (775) 210-5097                                    Phone | (888) 780-4809
Address | 1601 Water Street, Minden, NV 89423             Address | 2264 Lake Tahoe Blvd #3, South Lake Tahoe, CA 96150
Website | bentlyheritage.com                              Website | grandwelcome.com

 Phone | (530) 541-6122                                    Phone | (530) 542-2600
Address | 901 Ski Run Blvd, South Lake Tahoe, CA 96150    Address | 900 Ski Run Blvd, South Lake Tahoe CA 96150
Website | laketahoevacationresort.com                     Website | rivagrill.com

 Phone | (530) 542-7740                                    Phone | (530) 541-6700
Address | 1020 Johnson Blvd, South Lake Tahoe, CA 96150   Address | 3901 Saddle Rd, South Lake Tahoe, CA 96150
Website | safeway.com                                     Website | tahoeseasons.com                                      Above 6000’

  Phone | (775) 588 4547                                   Phone | (530) 541-6700
 Address | 128 Market Street, Stateline, NV 89449         Address | 3901 Saddle Rd, South Lake Tahoe, CA 96150
 Website | trpa.org                                       Website | tahoeseasons.com
                                                                                                                          11
C h ai r m a n ’ s C i r cl e Hi g h li g h t

               Reno-Tahoe International Airport (RNO)

              Reno-Tahoe International Airport (RNO), known as the gateway             service to San Diego. In
              to Lake Tahoe, has elevated its game over the past five years and        addition, United added
              continues to see historic growth. Since 2014, the airport has added      seats to Denver, Chicago
              three commercial air carriers, grown daily non-stop departures           and San Francisco.
              by 27 percent, seats by 35 percent, and offers six more non-stop         United’s most exciting
              destinations. RNO currently offers more than 70 daily departures to      announcement was the change from seasonal service to year-
              22 non-stop destinations on nine commercial air carriers.                round, non-stop service to Houston, with great connections to the
                                                                                       Caribbean, South America and the eastern United States.
              This past summer RNO saw an infusion of flights on a multitude
              of airlines. Alaska increased non-stop service to Seattle, to include    With a recently approved 20-year master plan focused on enhancing
              a 162-seat Boeing 737 aircraft on one of their four daily flights, as    the passenger experience, expanding services, and supporting even
              well as added more non-stop Portland service. American increased         more air service growth, RNO plans to keep lifting our region well
              service to Dallas, Chicago and Phoenix, and Southwest increased          into the future.

                                         Join the GO Local Movement
                                           The GO Local Loyalty Program is a yearlong campaign that promotes and rewards the value of consumers
                                         choosing local first. Visitors and locals alike are able to purchase a GO Local Loyalty Card and receive deals and
                                                                   discounts from all participating businesses on #TahoeTuesdays.

                                           Why become a GO Local Business?

                                    Gain Exposure and Create              Drive Midweek Business                Grow your Network
                                        Customer Loyalty
Above 6000’

                Help us to encourage increased local spending by submitting a deal and supporting the program. Submit a #TahoeTuesdays deal and we
                will promote it for FREE all year long. Examples of deals offered by current participating businesses include lunch specials, BOGO deals,
                                                     free appetizer with purchase, free tasting, and discounted items.

                                                 Submit a deal at www.tahoechamber.org.
12
Housing Needs Assessment Underway
Last summer, Tahoe Chamber was proud to lead a group of local
leaders on a TREK to learn how several Colorado mountain              Phase 2 of this project will be a Housing Action Plan designed
communities have worked to successfully address their critical need   to produce an implementable set of specific housing strategies,
for resident and employee housing. Our group returned home with       policies and programs for us to collectively undertake over the
a number of priority goals in mind, one of which was the need to      next five years. It will identify roles and responsibilities for each
organize a comprehensive Housing Needs Assessment for the South       jurisdiction and participating organization, projected timelines, and
Shore.                                                                the anticipated importance of local and regional staffing to support
                                                                      plan implementation.
This year, as a member of the Housing Tahoe Partnership, we’re
proud to be part of conducting just such an assessment of the South   To ensure the development of an Action Plan with broad community
Shore’s housing challenges and opportunities. Kudos to the City of    support, significant participation from TPC’s Housing Strategic
South Lake Tahoe for making the first commitment of funding for       Group and key employers, property managers, and real estate, lender,
the necessary data gathering and analysis, with others contributors   and development professionals will be necessary. If you are not
coming in following the City’s lead. And kudos to the Tahoe           already involved and would like to be, please contact me at steve@
Prosperity Center (TPC) for contracting with an experienced team of   tahoechamber.org or at (775) 588- 1728 ex. 301.
housing consultants to develop the assessment.

The final report will include the relevant areas of Douglas and
El Dorado counties within the Basin, as well as the City. it will
document the current and future needs for residents and employees
across the full range of housing, from extremely low income through
market rate properties. Housing needs currently and over the next
five years will be estimated for the South Shore as a whole. The
report’s primary focus will be on the need for year-round housing,
with the addition of estimates for seasonal housing.

                                                                           WHERE THE ONLY THING TASTIER
                                                                            THAN THE VIEW IS THE FOOD.
                                                                       Only Edgewood Tahoe offers a dining experience for every
                                                                      appetite. Whether having a delicious bite and drink at Brooks’
                                                                         Bar & Deck, the Lodge’s Bistro or the classically iconic
                                                                                                                                                Above 6000’

                                                                        Edgewood Restaurant, a festive and personalized lakeside
                                                                                experience awaits guests and visitors alike.
                                                                               Voted #1 Resort Hotel by Travel + Leisure Readers

                                                                             Contact us or make reservations 885.811.9909 | edgewoodtahoe.com
                                                                                                                                                13
C h ai r m a n ’ s C i r cl e Hi g h li g h t

               I&D Consulting Brings You

               Epic Local
               Adventures
                                                                                       Each adventure comes with 5 challenges that you can solve all
                                                                                       at once from your mobile device. The adventure will also teach
                                                                                       you random facts about Tahoe along with unique insights about
                                                                                       our business owners that work together to make this place one of
              Ever wish you could just combine TripAdvisor with Yelp and have the
                                                                                       the most incredible destinations in the country! Once you’re done
              perfect vacation that satisfies your taste buds, quenches your thirst,
                                                                                       using your brain, use the interactive map to figure out when you’re
              and gives you the adrenaline rush you desire? Epic Local Adventures
                                                                                       going to redeem the awesome BONUS prizes during your vacation
              is the solution launching this summer in our own backyard! You’ll
                                                                                       in South Lake Tahoe. That’s right! We said BONUS prizes like
              be living the dream in South Lake Tahoe, like our locals live daily.
                                                                                       beverages, souvenirs and equipment rentals from our awesome local
              Plus, you’ll look like a ROCKSTAR to everyone else in your group for
                                                                                       businesses.
              planning the perfect vacation!
                                                                                       What are you waiting for? Get out there and discover the vacation
              Epic Local Adventures is an interactive experience that will lead
                                                                                       utopia you have always dreamed about!
              you to the perfect locations during your vacation and give you extra
              incentive to stay and enjoy each scene a little longer! There are 3
              local adventures from craft beer / adult beverages, restaurants and        Post your Epic Local Adventure photos to Facebook and
              an active adventure that you can leisurely experience OR go all out        Instagram and TAG us for a chance to WIN our monthly prizes
              and get that adrenaline rush you desire!                                   for the most creative posts! www.epiclocaladventures.com

                                                                                                           SAFE                  RELIABLE
Above 6000’

                                                                                        @LibertyUtilitiesLT                     @LibertyUtilitiesCA
14
Why are you a Chamber member?
“I’ve been in real estate since 1977
and my husband/business partner,
Douglas Phillips, and I have attended
many of the Chamber mixers and
workshops. The workshops are
especially helpful and keeping in touch
with our local business owners and
being updated on local issues are also
important to us.”

-Davey Paiva, Davey Paiva Realty

“My family has been a part of the
Lake Tahoe’s business community and
residents since 1974; my Father a
Developer Broker, along with Brother,
Sister, and Nephew all in Real Estate
Business. Supporting our Chamber
while improving and preserving our
Lake and Community is engrained in
our soul.”

-Jenny Lane, Signature Title

“Being a part of the Tahoe Chamber has opened up a plethora of opportunity. It has given us the
ability to connect with other like-minded entrepreneurs and local business owners. Not many other
organizations will make you feel as valued as this. Thank you to the Chamber.”

-Taylor Shearer, Tahoe Sportfishing

              MORE NONSTOP FLIGHTS.
              MORE DESTINATIONS.
              MORE SMF.
                                                                                                    Above 6000’

              With over 175 daily nonstop flights to more than 45 major          Easy as S M F
              destinations, easy freeway access, and the most enjoyable           www.smf.aero
              in-terminal experience around, Sacramento International Airport
              is the stress-free way to fly.
                                                                                                    15
PO Box 17187                                                                 PRSRT STD
                                                                            U.S. POSTAGE
South Lake Tahoe, CA 96151
                                                                               PAID

                                                                           ZEPHYR COVE, NV
                                                                             PERMIT #49

                                        1 2 T H A N N UA L
                       BLUE
                         BL UERIRIBBO
                                   B B ONN AW
                                           AWA RADRDS
                                                  S

                               NOV. 14, 2019 | LOCATION TBA
                               Chairman’s Reception, 5:30 PM – 6:30 PM
                             Dinner & Awards Ceremony, 6:30 PM – 8:30 PM

                       NO M I NAT I ONS NOW OPE N!
                                    www.TahoeChamber.org
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