A Socio-Economic Plan for Killorglin 2018-2021

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A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021

The Socio-Economic Plan for Killorglin 2018-2021 was commissioned by South Kerry
Development Partnership CLG and Kerry County Council. Funded by the Department of
Rural and Community Development, it was prepared by Ian Dempsey, Prescience, between
June and September 2018. Prescience wishes to acknowledge the active contribution of the
many organisations and individuals in Killorglin, who throughout the process, gave willingly
of their time and who shared their perspectives, ideals and ambitions.

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A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021

                                 Table of Contents

                                                     Page
Executive Summary                                     3

   1. A Governance Model                              4

   2. Methodology & Process                           9

   3. SWOT Analysis                                  16

   4. The Shared Vision                              25

   5. Objectives                                     27

   6. A Smart Strategy for Killorglin                31

   7. Resources & Funding                            48

   8. Monitoring, Review &                           56
      Evaluation

   9. A Socio-economic Profile of                    61
      Killorglin

   10.Appendices                                     83

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A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021

                               Executive Summary
This socio-economic plan has been shaped by the people of Killorglin and reflects local
ambition for enhanced liveability, quality of life and quality of place in the town and its
environs. It has been framed within an understanding and appreciation of the town’s unique
assets and resources as well as of the critical global and local trends, influences and drivers
of change that will radically affect and shape social, economic, and environmental landscape
in Ireland. Profound political, demographic, technological and cultural changes are
reshaping Irish towns. To sustain and thrive, towns like Killorglin must deploy their assets
and resources to great effect, innovating and collaborating to create a socially diverse,
economically vibrant and sustainable future. Regions and towns must define and develop a
unique, competitive position; one that retains and respects its citizens while attracting new
skills energies and resources. As has been proven so often in the past, Killorglin can do all of
this and more.

The plan sets out a series of recommendations on the development of an optimal
community-led structure to structure, plan, co-ordinate and implement a range of social,
economic and environmental actions in the town and its environs; defining for it an
overarching enabling, representation and advocacy role. The respective roles and
responsibilities of other stakeholders and interests throughout the town and further afield
level are defined and aligned. As ever, development that is well planned, integrated,
incremental and mutually supportive offers the best path to social, economic and
environmental sustainability.

The plan reflects a demand for sustainable development oft-expressed in the public
consultation process. This requires balance and integration between supports targeting
community, enterprise and environmental projects in order to achieve an innovative,
integrated and sustainable approach to development in the town. A particular emphasis
has been placed on innovation in social, economic and environmental development and in
best practice approaches to deliver a sustainable future oriented place-based development
strategy. Building upon the town’s undoubted strengths while seeking to mitigate its
weaknesses, the objectives and actions presented seek to ensure that active citizenship,
social inclusion and social equity is maintained; that economic development opportunities
are optimised and that the attractiveness and quality of the public realm and the built and
natural environment is enhanced. To this end, a vision for the development of Killorglin is
presented in which a coherent thematic approach and supporting objectives, smart
strategy and resources are proposed for the period 2018-2021. Simply put, a progressive
and vibrant Killorglin is A Town for the Ages; representative and inclusive of all ages,
honouring its past, mindful of its present and boldly optimistic for its future.

The plan concludes by identifying the key enablers who have the capacity to lead, support
and resource development initiatives and an extensive range of funding and other resources
necessary to achieve a shared vision.

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A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021

                              1. A Governance Model

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A Socio-Economic Plan for Killorglin 2018-2021
A Socio-Economic Plan for Killorglin 2018-2021

The socio-economic plan is predicated on the development of a coherent, unified
community-led structure to represent and advocate for the social, economic and
environmental development of Killorglin. The optimal model is an overarching, enabling
structure that can align multiple – and at times competing - interests; foster dialogue
and collaboration and deliver upon the shared vision, objectives and actions for the
town. These functions can, under certain conditions, be fulfilled by the Killorglin
Chamber Alliance (KCA) more particularly as it seeks to evolve its structures, goals and
representation. At present its constitution sets out its Aims and Objectives as follows:

    •   To effectively represent the commercial, industrial and professional community of
        Killorglin in its broadest sense and to promote the economic, tourist, retail, cultural,
        community, sporting and environmental development of the district.

    •   To take an active interest in all matters of the moment affecting Killorglin with the
        view to improving, promoting and protecting the interests of Killorglin.

    •   To aid the Community in the development of a commercial environment in which
        entrepreneurship can flourish;

    •   To establish a rapport with civic, business, ethnic and other sectors of the Community
        and be recognised as representing and presenting the view of commerce to the
        Community;

    •   To assist in the promotion of trade and to keep Members informed of trade
        opportunities;

    •   To keep Members informed on important matters affecting trade, commerce and
        industry, retail and tourism;

    •   To promote support or consult legislative or other measures affecting trade,
        commerce, transport, tourism and manufacturing industries.

    •   To be and remain politically independent.

The Kerry Public Participation Network (PPN) 1 is the main link by which Kerry County
Council connects with social inclusion, environmental, community and voluntary
organisations and facilitates co-ordination, communication, engagement and community
participation in its policy making structures. The KCA is one of 29 Killorglin-based
community organisations, each representing different strands of activity, affiliated to the
PPN (see appendix 1). However, it is notable that not all local organisations active in social,
economic and environmental development in the town and environs are affiliated to the
PPN. This gives rise to the risk that strategies and initiatives overlap and are poorly
focused, disparate and uncoordinated; dialogue and communication is fractured;
energies and skills are dissipated and resources not effectively deployed.

1
 One of 31 nationwide established to provide a mechanism by which citizens can have a greater say in local
government decisions which affect their own communities

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A Socio-Economic Plan for Killorglin 2018-2021

Irrespective of PPN affiliation, it is not suggested nor is it feasible that the KCA would
replace or duplicate the many excellent organisations active locally; many of whom are
distinct legal entities with recognised expertise and capabilities as well as a long track
record of delivery. A renewed KCA should however seek to align these individual
organisations towards shared objectives; representing, advocating, communicating and
collaborating with each as appropriate. Each organisation remains separate and
independent but aligned strategically and tactically. Figure 1 presents a nested model –
i.e. structures within structures - to demonstrate how this might operate.

Figure 1: A Nested Model for Representation & Advocacy

                                           Killorglin Chamber
                                                 Alliance

                                            Local Community
                                              Organisations

                                              The Wider
                                              Community

                                            A Shared Vision
                                              for Killorglin

Viewed in this way, the critical enabling and governance challenge for Killorglin is the
requirement for the KCA to function primarily as a Network Manager, the principal task of
which is to manage a “Network of Conversations” through which Killorglin’s values,
principles, resources, strategies and shared vision can be clearly articulated. Conversations
that build relationships and dialogue provide an opportunity to determine what matters to
people; allows motivations and expectations to be revealed; collaborations to be developed
and most importantly, to ensure energies and resources are aligned. Conversations
generate new insight, opportunities and unity. They can be aspirational, motivational,
formal, reflective or critical, as needs be. Relationships evolve to become alliances and the
strategic begets the tactical. Business gets done and when effectively led and managed,

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A Socio-Economic Plan for Killorglin 2018-2021

outcome and impact follow; value is created and culture defined. Conversely, commitment,
energies and resources dissipate when conversations are ineffective or cease altogether.
Opportunities and ambitions remain unrealised. Needs are unmet.

Figure 2: A Network of Conversations

                                                 Action &
                                                  Impact

                                                A
                               Shared
                              Resources   Conversation       Relationship &
                                                             Committment

                                           Will Build...

                                                  Unity of
                                                 Purpose &
                                                  Ambition

Modeled in this way, engagement and collaboration by the KCA is provided as needs
arise. It should be rooted in good faith and be supported by clear, evidential capacity to
add scale and value to local organisations, initiatives and developments with the
objective that citizen needs in Killorglin are addressed in the best possible way. An
effective representative, advocacy and enabling role can only be achieved where it is
readily apparent and evidenced that the objectives of individual organisations can be
better shaped and satisfied within the collective and will thus benefit the wider social,

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economic and environmental interests in Killorglin. In due course and with the
agreement of its stakeholders, KCA might choose to evolve – or integrate - its structures,
governance, representation, capacities and ambitions to engage directly in project
planning and implementation as a distinct legal entity. Consideration on the means by
which KCA might develop such a representative, advocacy and enabling role for Killorglin
requires substantial reciprocal discussion and agreement between local stakeholders.
Such discussions should elaborate on and seek agreement on a number of key principles
to include:
    • A unified structure representative of Killorglin’s social, economic and environmental
        stakeholders.
    • A commitment to collaborate and share resources for the betterment of Killorglin.
    • Alignment of committed, experienced and engaged advocates and volunteers.
    • Representation, advocacy and decision-making that is transparent, accountable and
        devoid of conflicts of interest.
    • Sub-committees which co-ordinate, align and foster cross-representation, dialogue
        and collaboration amongst the local organisations fundamental to the shared vision2
        (See figure 3).
    • Advisors & mentors to guide strategy and project development.
    • Strategic orientation allied to an agreed vision, objectives and action plan.
    • Legitimacy and acceptance amongst stakeholders and funders.
    • Accountability and governance systems.
    • Effective channels for open and regular stakeholder communication and engagement.
    • Clear procedures for membership, involvement and participation in decision-making
        project planning and implementing structures.

Figure 3: Suggested Sub-committees

                      Social S/C                                          Economic S/C

                                   Killorglin Chamber Alliance

                 Environment S/C                                     Festival & Events S/C

Chapter 6 of this Socio-economic plan – Social and Community - outlines a series of
steps and critical undertakings for the KCA should it wish to formalise an overarching,
representative, advocacy and enabling role.
2
 For illustrative and discussion purposes it is suggested that KCA co-ordinates four separate sub-committees
whose principal theme and focus reflects the priority areas and actions in the socio-economic plan. Specific
terms of reference defining scope, functions, representation and communications are required for each and
can be tailored to each as circumstances allow.

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                        2. Methodology and Process

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Active stakeholder engagement and participation has been to the fore in the preparation
of the socio-economic plan. This engagement has defined a shared vision for Killorglin,
determined the objectives for its social, economic and environmental development as
well as identifying a comprehensive number of development actions and projects
necessary. Thus far, the process has served to:

   •   Build upon a strategic planning initiative undertaken by KCA and its membership
       in spring 2018.

   •   Establish a clear context for the future social, economic and environmental
       development of Killorglin.

   •   Identify key challenges and opportunities and present feasible, time-bound
       actions to optimise strengths and mitigate weaknesses.

   •   Ensure stakeholder engagement, shared ownership and commitment to the
       socio-economic plan and to promote inclusivity in its planning and
       implementation.

   •   Promote active        citizenship   and   collaboration   in   community-led   local
       development.

   •   Develop a shared vision for Killorglin which will shape and inform balanced and
       equitable social, economic and environmental development.

   •   Validate the need for Killorglin to “speak with one voice” and suggest the optimal
       structures by which it might do this.

   •   Align local needs and aspirations with those of policy makers, development
       organisations and funders.

   •   Prioritise objectives and actions through extensive consultation in a transparent
       manner.

Throughout an extensive consultation and stakeholder engagement process particular
care was taken to ensure:

   •   The alignment with relevant EU, national, regional, sectoral and local development
       policies, plans, strategies and reports (see appendix 2).

   •    A review and appraisal of town assets and resources.

   •   The establishment of a socio-economic and demographic baseline based on Census
       2016 and other appropriate data sources.

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   •   Targeted stakeholder engagement and participation.

   •   A structured information and communications strategy to inform stakeholders.

Public participation throughout the process was facilitated through a variety of means
including public meetings; workshops; individual one-to-one meetings; sponsor and
agency liaison meetings, surveys as well as online engagement through email, social media
and videoconferencing. A youth engagement strategy was also planned and initiated to
allow hitherto unheard voices articulate their needs and aspirations and contribute to the
vision, objectives and strategy. Irrespective of the medium used, the engagement and
public participation process was shaped by open discussion and elaboration on:

   •   The imperative to create and sustain robust structures which would represent and
       advocate for Killorglin’s social, economic and environmental development.

   •   The key drivers and trends - demographic, political, cultural, technological and
       environmental - that will shape change in Killorglin over the medium to longer
       term.

   •   The need to achieve sustainability; defined as the optimal balance and integration
       of social, economic and environmental assets and resources.

   •   The understanding that development in Killorglin must be incremental with each
       individual project - social, economic or environmental – being considered as
       distinct but inter-related phases delivered within a unified, coherent development
       framework.

   •   The opportunity to define a competitive positioning of Killorglin based on its unique
       and inimitable quality of life and quality of place factors.

   •   The development of a unifying vision to guide a coherent, resilient, future-oriented
       strategy.

   •   The opportunity to develop and sustain multi-level agency and stakeholder
       collaborations & partnerships.

   •   The competition for ever scarcer resources and the need to achieve greater
       outcome and impact through collaboration and the alignment of strategies and
       resources.

   •   The identification of credible initiatives and projects aligned to national, regional
       and local development strategies and funding supports.

   •   The enabling national and local development context including resources to be
       provided under Project Ireland 2040 plan and the National Planning Framework.

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The cornerstone of the public engagement was an open information meeting held on June
28th, 2018. Extensive pre-planning and promotional activity was undertaken to drive
attendance and engagement. Conventional promotional methods included print and
broadcast media; extensive event signage and posters throughout the town as well as
direct outreach via community advocates. Social media proved to be particularly
influential in driving interest and engagement with a Facebook/Instagram campaign
reaching an audience of 9,406 people. Collectively, these endeavours culminated in a
large attendance of over 80 people representing all strands and interests within the town.
Over the course of the evening participants were invited to work in small groups to shape
a vision for Killorglin, evaluate the town’s strengths, weaknesses, opportunities and
threats; discuss and prioritise objectives and actions. The event was livestreamed on
Facebook with an audience reach of 2,835 and views of 1,238.

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Amongst a number of notable outcomes from the meeting was the ranking and
prioritisation of thematic areas for further elaboration as set out in Table 1:

Table: 1
       Priority Action                      Ranking                  Weighting

Traffic, Mobility & Accessibility                1                        38
Environmental Tourism (including                 2                        33
the development of the River
Laune)
Killorglin as an Active Outdoors                 3                        31
Destination
Youth Engagement Strategy                        =4                       15
Enhancing The Square                             =4                       15
Upper Bridge St. Renewal                          5                       14
Strengthened Killorglin Chamber                   6                       13
Alliance
Support for Festivals & Events                   =7                        9
Development of Public Amenities                  =7                        9
Museum/Visitor Attraction                         8                        4

Subsequent to the public meeting, all participant contributions and inputs for the vision
statement, the SWOT analysis, thematic areas, the plan objectives, priorities, and actions
were further analysed, collated and refined by Prescience, members of the Killorglin
Chamber Alliance and other local stakeholders. These are presented in Chapter 3 (SWOT
Analysis); Chapter 4 (The Shared Vision); Chapter 5 (Objectives) and Chapter 6 (A Smart
Strategy for Killorglin) of the plan.

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                                    3. SWOT Analysis

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                                          Strengths

Strong, pro-active community and voluntary engagement with experience of and
responsibility for local development.

A culture of economic and community self-reliance, resilience and innovation.

An ability to create, develop and sustain high quality export-oriented and technology-led
local employment.

2.2 local jobs per resident worker; the highest employment density of any town in Ireland.
(source CSO, 2016)

The town fulfils an important commercial function, employment and service location for a
large rural hinterland.

The strategic positioning of the town within the Tralee-Killarney Linked Hub and Knowledge
Triangle.

Higher than average levels of employment in Commerce and Trade.

An attractive social and cultural environment underpinned by strong Quality of life and
Quality of Place factors.

A socially cohesive, welcoming, open and tolerant community.

Strong community engagement and a tradition of achievement in sporting, artistic and
cultural activities/ festivals.

An exceptionally strong endowment in natural, environmental and coastal resources

A Strong nationwide brand recognition, profile and awareness of Killorglin.

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Proximity to areas of outstanding natural beauty and protected/designated heritage and
Natura 2000 sites of national and international significance comprised of Special Areas of
Conservation (SAC), Special Areas of Protection (SPA) and Natural Heritage Areas (NHA).

Proximity and accessibility to Kerry Airport and direct connectivity to Dublin, Great Britain
and mainland Europe.

The River Laune and the MacGillycuddy Reeks

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                                        Weaknesses

A failure by local stakeholders/interests to speak with One Voice and adequately engage
Development Organisations and funding opportunities.

An inadequate and deficient transport, traffic and mobility infrastructure in the town and its
vicinity degrades the public realm and environmental assets and undermines resident and
visitor liveability and walkability.

Peripherality, distance and access to key commercial markets for locally produced goods
and services.

A relatively low resident population relative to local employment provision which inhibits
the capacity to build scale and critical mass in the town and its environs.

The loss of resources, revenues as well as a limited commitment to engage with the town as
a consequence of high commuter outflow and tourism transience.

Dispersed residential settlement patterns and lack of urban scale arising from derelict,
vacant and under-utilised town centre residential and commercial properties.

A deficit of suitable, affordable residential properties for rental and purchase in the town
and its environs.

 A failure by Killorglin to marshal its assets and resources to better complement Killarney’s
(and other destinations within the county) tourism profile, scale, product mix and offering.

Environmental assets, natural features and amenities are not showcased nor used to
optimal effect for the benefit of residents or visitors.

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Tourism seasonality, the lack of weather independent facilities and hotel accommodation.

Poor tourism product development and destination management resulting in limited visitor
dwell time in the town.

Limited engagement of younger people in the social, economic and environmental
development of the town.

Exclusion and marginalisation of some cohorts and demographics from representative
networks and decision-making structures.

Killorglin in 1867

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                                       Opportunities

Leverage existing economic capabilities and skills to refine and adapt SMART principles to
manage the social, economic, infrastructural and environmental assets of Killorglin.

Build profile and scale through multi-sectoral, multi-disciplinary technology-enabled
collaborative and cluster model development.

The development of the RDI Hub as a locus for Information and Communication technology
(ICT) mobile/inward investment and the development of an eco-system to attract, develop
and sustain knowledge intensive and technology-oriented high performance start-ups
(HPSUs).

Opportunities to engage local champions, advocates and the diaspora in the social,
economic and environmental development of Killorglin.

5G Next Generation Broadband and application of Information and communication
technologies for community and enterprise development

Use of Quality of Life and Quality of Place factors to attract location independent
entrepreneurs and digital nomads.

Develop location independent, flexible work and employment opportunities to promote
distance and distributed work models at outreach locations in Kerry.

Champion and refine new models of community engagement, community-led local
development and “the new localism”.

Develop Killorglin as the primary location in Kerry for outdoor adventure, active pursuits and
rural recreation harnessing the amenity development potential of natural and
environmental assets in the town including the River Laune, MacGillicuddy Reeks and the
coastline.

Advocate and implement sustainable development, circular economy, low carbon, climate
adaptation and mitigation practices in the management and development of local
environmental assets and resources.

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Develop the public realm, amenity, sporting infrastructure and green space in the town and
its environs to create a strategic, physical link to the emerging network of Greenways,
Blueways and activity and amenity trails.

Develop speciality retail and destination dining to capitalise on growing demand from
discerning, informed, culturally curious and ethically-aware consumers.

Enhanced presentation and use of local heritage assets and resources to include buildings,
structures, monuments, folklore, traditions, etc

          Killorglin: the old and new in harmony

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                                            Threats
Inability or failure of KIllorglin to define its unique or inimitable competitive advantage.

Greater competition for limited resources and the failure by Killorglin to harness its unique
assets and opportunities for social, economic and environmental development.

Competition for skills and talent and specific skills mismatches/deficits which inhibit
economic development and employment uptake locally.

Limitations in transport, communications and energy infrastructure and networks.

Changes in EU development priorities, budgets and funding with direct consequences to the
Common Agricultural Policy (CAP) and Cohesion/Regional Development (ERDF) funds.

Global economic and geopolitical factors including EU reform, Brexit, political
exceptionalism, WTO trade tariffs, migration, etc

Political commitment in Ireland 2040 plan to build urban scale in second tier cities and the
concentration of economic activity, resources and infrastructure development in urban
locations distant from Killorglin.

Deficiencies in long term state-led strategic planning for rural development and the
centralisation of vital decision-making structures and resources.

Pressures on local social capital and commitment of residents and visitors to place and
community.

Inappropriate or unsustainable development, threats to habitats and poor environmental
stewardship.

Fossil fuel dependency, greenhouse gas GHG emissions and the failure to mitigate the
effects of climate change.

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Degraded streetscapes and public realm arising from vacancy and dereliction of residential
and commercial properties.

Longer term viability of local retail and the migration of conventional retail and consumer
spend to online platforms

Attrition, loss and downgrading of important rural services and centralisation of same to
larger urban areas.

A lost amenity

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                                 4. The Shared Vision

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“Killorglin is a Town for the Ages; inspired by its
glorious landscape and natural environment, its
welcoming and connected community will be forever
accessible to and enjoyed by all”

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                                        5. Objectives

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   •   To build and sustain robust structures for community-led local development which
       will represent and advocate a shared social, economic and environmental vision for
       Killorglin.

   •   To promote active citizenship, community engagement and collaboration in project
       planning and development.

   •   To enhance the quality of life for local citizens through social, economic, and
       environmental initiatives which are shared, inclusive and equitable.

   •   To achieve greater alignment, engagement and partnership between the town and
       its interests with local, regional, national and EU development agencies and
       strategies.

   •   To maximise funding, resources and development opportunities for local social,
       economic and environmental initiatives of benefit to the town and its citizens.

   •   To maximise the opportunities for Corporate Social Responsibility (CSR) and
       philanthropy support for social, economic and environmental good through
       structured engagement, formal project planning and good governance.

   •   To enhance liveability, quality of life and quality of place for all in Killorglin.

   •   To build scale and critical mass through compact urban growth to ensure the
       sustainability of its resident population and essential supporting social and economic
       services and infrastructure.

   •   To sustain and develop an innovative, sustainable future-oriented local economy.

   •   To promote digital skills, devise SMART strategies and innovate with Information and
       Communication Technologies (ICT) for social and economic good.

   •   To integrate with and optimise economic development opportunities in the Tralee-
       Killarney Linked Hub and Knowledge Triangle.

   •   To sustain and further enhance a vibrant, diverse retail and service offering and mix
       within the town.
   •   To foster an appreciation of and responsibility for Killorglin’s social, natural, cultural
       and economic assets.

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    •   To respect the neighbourhood character, heritage and traditions that defines and
        reflects Killorglin’s sense of place.

    •   To become a model for environmental management, sustainable development and
        responsible tourism and make visible health and wellbeing, the natural environment,
        and the active outdoors within the urban fabric of the town.

    •   To promote high standards for streetscape, public realm, landscape architecture and
        environmental design.

    •    To optimise tourism development potential in Killorglin and its environs with an
        emphasis on sustainable development, outdoor adventure, recreation and eco-
        tourism.

    •   To provide multi-use recreation facilities and amenities to meet the evolving needs
        and interests of residents and visitors.

A Killorglin Streetscape

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Library Place

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                      6. A Smart Strategy for Killorglin

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The socio-economic plan proposes 95 interlinked, scalable and incremental development
actions through which Killorglin’s assets and resources can be aligned to achieve an
improved quality of life and quality of place for residents and visitors alike. Designed to
support the shared vision and to achieve the objectives set out in this plan, they provide a
sound basis for the town’s balanced social, economic and environmental development in
the period to 2021. Moreover, these development actions are future oriented, taking
account of the town’s current baseline; the likely impact of profound demographic, cultural,
technological changes as well as of the political, economic and environmental imperatives
that will shape rural Ireland. They accord fully with national, regional and local strategies for
social, economic and environmental development with each action matched to enabling
organisations or agencies capable of providing leadership, support and/or resources as
appropriate.

Particular care has been taken to bind and integrate the proposed social, economic and
environmental actions together within a coherent, holistic smart strategy. This reflects
emerging European Union (EU) priorities and strategies which focus on ICT-enabled social,
economic and environmental innovation. This affords Killorglin the opportunity to stake out
a competitive position as a town where new models of social, economic and environmental
sustainability are developed; a town where collaboration, inclusivity, innovation and
creativity are fostered or simply as its vision demands; a town for the ages. The proposed
smart strategy advocates a participatory approach to build on local strengths and
opportunities. It promotes new ideas, collaborations, opportunities, technologies and
innovations through which skills, enterprises, services, utilities, mobility, transport and the
public realm are enhanced in line with citizen expectations. A carefully planned, resourced
and executed smart strategy can be expected to drive investment and efficiencies in
Killorglin’s built environment, its physical infrastructure, in its business development and
skills and in its social capital, cultural and natural environment.

The smart strategy allows for and benefits from cooperation and alliances forged with other
communities and stakeholders, ideally linking and connecting other locations and
settlements in Kerry and beyond. This will help to build community and reciprocity as well as
the necessary scale to foster and apply innovative solutions in a rural context. The
implementation of smart strategy in Killorglin can also expected to complement other
initiatives planned or underway throughout the county with the potential to place the Kerry
in the vanguard of smart or digital transformation initiatives.

The actions proposed for Social and Community (24); Economic Development (41) and for
the Built, Natural and Cultural Environment (30) are as follows:

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                                    Social and Community
  Objective                       Description of Action                            Enablers            Delivery
                                                                                                        Date
1. Structures &   KCA should be the custodian of the agreed vision for the     Kerry      County      2018
Governance        social, economic and environmental development of            Council,    South
                  Killorglin, embedding it and its supporting strategies and   Kerry
                  actions within local and regional development                Development
                  frameworks.                                                  Partnership, Kerry
                                                                               PPN
2. Structures &   Representative structures and community organisations        Kerry      County      2018
Governance        within the town, affiliated to Kerry PPN, should agree to    Council,    South
                  shared principles for representation, accountability and     Kerry
                  collaboration.                                               Development
                                                                               Partnership, Kerry
                                                                               PPN
3. Structures &   KCA to develop and co-ordinate a network to enable           Kerry      County      2018-2021
Governance        community and voluntary interests to pool resources,         Council,    South
                  exchange skills and expertise, the primary objective of      Kerry
                  which would be to foster collaborative initiatives in        Development
                  community, enterprise and environmental development.         Partnership, Kerry
                                                                               PPN
4. Structures &   A collaboration charter and protocols detailing shared       Kerry      County      2018
Governance        objectives to be agreed between local organisations and      Council,    South
                  aligned to the agreed vision for the social, economic and    Kerry
                  environmental development of the town.                       Development
                                                                               Partnership, Kerry
                                                                               PPN
5. Structures &   KCA to critically evaluate the merits of adopting a formal   Kerry      County      2018-2021
Governance        legal structure to better fulfil its representation,         Council,    South
                  governance,        town      advocacy      and     project   Kerry
                  planning/development roles.                                  Development
                                                                               Partnership
6. Structures &   KCA sub - committees to be reviewed re-structured and        Kerry      County      2018-2021
Governance        aligned with agreed development objectives, strategies       Council,    South
                  and priorities for the social economic and environmental     Kerry
                  development of the town. Cross-representation                Development
                  between community organisations and interest groups          Partnership
                  active in the town should be facilitated where possible.

7. Structures &   KCA in partnership with other community organisations        Kerry      County      2018-2021
Governance        to agree in advance an annual programme of action with       Council,    South
                  clear assignment of roles, responsibilities, functions,      Kerry
                  supports and reporting lines to support agreed               Development
                  objectives.                                                  Partnership, Kerry
                                                                               PPN
8.     Network    KCA to seek collaboration and the pooling of resources       Kerry      County      2019-2021
Development       between Chamber Alliances and similar representative         Council,    South
                  structures in other towns throughout the County.             Kerry
                                                                               Development
                                                                               Partnership, LEO,
                                                                               Kerry PPN
9.                KCA to formally communicate to other stakeholders and        Kerry      County      2019
Representation    agencies its structures, role, objectives, actions and       Council,    South
& Engagement      targets and agree to present progress reports publically     Kerry

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                 at a minimum yearly interval.                                Development
                                                                              Partnership, Kerry
                                                                              PPN
10.              KCA to seek mentoring and facilitation support to assist     LEO, South Kerry       2018-2021
Representation   its organisational development, strategy, action plans       Development
& Engagement     and communications.                                          Partnership

11.              KCA to oversee and co-ordinate an annual Youth               Kerry      County      2019-2021
Representation   engagement strategy and align same with general              Council,     South
& Engagement     chamber     objectives, strategies, actions and              Kerry
                 representation.                                              Development
                                                                              Partnership, Kerry
                                                                              Diocesan Youth
                                                                              Services.
12.              KCA to build social capital, seek engagement and             Kerry      County      2018-2021
Representation   participation from the corporate memory, skills and          Council,     South
& Engagement     experience of the active retired in the town to support      Kerry
                 its representative, project planning and development         Development
                 roles.                                                       Partnership, Kerry
                                                                              PPN,         Kerry
                                                                              Volunteer Centre
13.              KCA to develop an affiliate membership scheme in order       Kerry      County      2019-2021
Representation   to build a network of advocates and alliances (including     Council,     South
& Engagement     those within the diaspora) who are supportive of its         Kerry
                 vision, ethos, social, economic and environmental            Development
                 objectives.                                                  Partnership, Kerry
                                                                              PPN,       Private
                                                                              Sector
14.              KCA to formally adopt plans and strategies of relevant to    Kerry      County      2018-2021
Representation   the town’s social, economic and environmental                Council,     South
& Engagement     development.                                                 Kerry
                                                                              Development
                                                                              Partnership, Local
                                                                              Community
                                                                              Organisations
15.              KCA website to be redeveloped to become the primary          Kerry      County      2018-2021
Representation   online portal, information and communication resource        Council,     South
& Engagement     for Killorglin.                                              Kerry
                                                                              Development
                                                                              Partnership, LEO
16.              KCA to encourage and support volunteerism that               Kerry      County      2019-2021
Representation   enhances social services and supports as well as for         Council,     South
& Engagement     economic and environmental development.                      Kerry
                                                                              Development
                                                                              Partnership, Kerry
                                                                              Volunteer Centre,
                                                                              Kerry Recreation
                                                                              &           Sports
                                                                              Partnership
17.              KCA to establish clear objectives and a plan of action for   Kerry      County      2018-2021
Representation   the Hovelhof town twinning initiative.                       Council,     South
& Engagement                                                                  Kerry
                                                                              Development
                                                                              Partnership, Kerry
                                                                              PPN
18.              KCA to source funding for capacity building and training     Kerry      County      2019-2021

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Representation   the objective of which will be the development of           Council,    South
& Engagement     leadership skills and capabilities for those seeking to     Kerry
                 engage with and contribute to the development of local      Development
                 community organisations, social inclusion and voluntary     Partnership
                 initiatives and networks. Emphasis should be made to
                 engage with and involve new or unheard voices and
                 perspectives that have the capacity and motivation to
                 enhance, refocus and re-energise community
                 organisations.

19.              KCA to actively engage with CSR and philanthropic           Kerry      County      2019-2021
Representation   initiative to support local community initiatives. This     Council,     South
& Engagement     should facilitate medium term engagement defining           Kerry
                 agreed objectives, projects and outcomes and would          Development
                 seek to leverage socially responsible and ethical           Partnership,
                 investments in local community initiatives through the      Private Sector
                 provision of technical expertise, expert mentoring, staff
                 volunteering, work placements, philanthropy and/or the
                 donation of financial resources and assets.

20.              KCA to conduct an audit of sporting and recreational        Kerry      County      2019
Representation   amenities, facilities, clubs and resources that could be    Council,     South
& Engagement     developed to complement an active outdoors,                 Kerry
                 recreation or health and well-being strategy aligned to     Development
                 the Reeks District initiative.                              Partnership, Kerry
                                                                             Recreation       &
                                                                             Sports
                                                                             Partnership, Local
                                                                             Sports Clubs
21.              KCA to assess the opportunities to leverage capital grant   Kerry      County      2019-2021
Representation   funding where town centre property or land assets are       Council,     South
& Engagement     donated for the benefit of the local community.             Kerry
                                                                             Development
                                                                             Partnership,
                                                                             Private Sector
22.              KCA to formalise collaboration with the Codesigning for     Kerry      County      2019-2021
Representation   Resilience - Sustainable Development Goals on the           Council,     South
& Engagement     Iveragh Peninsula (CODESRES) initiative and plan a          Kerry
                 programme of sustainable development activities and         Development
                 events to include education, natural environment,           Partnership
                 heritage and culture; each of which aligned to the 17
                 Sustainable Development Goals (SDGs) set by the United
                 Nations Development Programme.

23.              KCA to appraise the Killorglin Town Plan authored by        Kerry      County      2019
Representation   Brian Crowley and further facilitate dialogue and           Council,     South
& Engagement     engagement between local stakeholders and influencers.      Kerry
                                                                             Development
                                                                             Partnership, Kerry
                                                                             Recreation       &
                                                                             Sports
                                                                             Partnership
                                                                             Private Sector

24.              KCA to define and agree appropriate key performance         Kerry      County      2019-2021
Representation   indicators (KPIs) and performance metrics to be used for    Council,    South

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& Engagement     project development monitoring purposes and post-   Kerry
                 implementation evaluation.                          Development
                                                                     Partnership

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                                    Economic Development
     Action                      Development Objective                              Enablers            Time
                                                                                                      Frame for
                                                                                                       Delivery
1.                Develop a strategy and action plan to achieve EU SMART        Kerry        County   2018-2021
SMART strategy    town status for Killorglin.                                   Council,      South
                                                                                Kerry Development
                                                                                Partnership,    RDI
                                                                                Hub, Private Sector

2.                Build formal engagement and collaboration on a                Kerry        County   2020-2012
SMART strategy    reciprocal basis with the RDI hub through the                 Council,      South
                  development of quality of life, liveability and quality of    Kerry Development
                  place initiatives.                                            Partnership,    RDI
                                                                                Hub, Private Sector

3.    ICT     &   Develop a coherent commercial proposition for the town        Kerry        County   2019-2021
Innovation        by documenting its ICT capability, infrastructure,            Council,      South
                  innovation eco-system, STEAM and language                     Kerry Development
                  competences and skills.                                       Partnership,    RDI
                                                                                Hub, KETB, LEO,
                                                                                Private Sector

4.    ICT     &   Ensure that the uniqueness and quality of life, liveability   Kerry        County   2019-2021
Innovation        and quality of place factors extant in the town are           Council,      South
                  appropriately reflected and messaged in economic and          Kerry Development
                  enterprise development promotions or campaigns                Partnership,    RDI
                  targeted at foreign direct investment, mobile or              Hub, EI, IDA, LEO,
                  distributed knowledge intensive services, digital nomads,     Private Sector
                  E-workers and/or the diaspora.

5.    ICT     &   Explore the potential for a Start-up or Seed Accelerator      RDI Hub, Private      2021
Innovation        programme linked to a SMART strategy and its priority         Sector
                  themes such as mobility, sustainable design, utility
                  management or environmental monitoring.

6.    ICT     &   Promote an e-working, remote working model and                Kerry        County   2020-2021
Innovation        strategy to encourage town employers with commuter            Council,      South
                  dependent populations to pilot and develop ICT enabled        Kerry Development
                  work and distributed employment opportunities. Such           Partnership,    RDI
                  strategies should include flexible, distance and location     Hub, Private Sector
                  independent working as well as social inclusion and
                  integration dimensions.

7.    ICT     &   Apply to The EU WiFi4EU scheme to install free Wi-Fi in       Kerry        County   2018
Innovation        public spaces and facilities in the town.                     Council,      South
                                                                                Kerry Development
                                                                                Partnership,

8.    ICT     &   Develop an initiative to support 3D printer and other         DES, South Kerry      2020-2021
Innovation        digital technologies for educational, enterprise, cultural,   Development,
                  artistic and community use.                                   KETB

9.    ICT     &   Establish a volunteer-led Coderdojo initiative to enhance     Local Schools, RDI    2019-2021

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Innovation         digital skills amongst young people.                        Hub, KETB, Kerry
                                                                               Volunteer Centre,
                                                                               Kerry     Diocesan
                                                                               Youth      Services,
                                                                               Private Sector,

10.    ICT     &   Foster collaboration with higher education institutes and   Enterprise Ireland,    2019-2021
Innovation         public research bodies through the promotion of the         Kerry       County
                   Enterprise Ireland Innovation Voucher Scheme amongst        Council, LEO,
                   KCA membership and wider enterprise community.

11. Retail     &   Conduct a Town & Village Health Check to include land       Kerry       County     2019
Services           use, retailer, pedestrian and consumer attitudinal          Council,   Heritage
                   surveys to establish 1) current levels of commercial        Council
                   activity and outlook 2) town centre visitor numbers 3)
                   visitor experience and satisfaction.

12. Retail     &   KCA to act as town team co-ordinators to oversee the        Kerry        County    2019-2021
Services           recommendations of the Town & Village Health Check          Council, LEO, South
                   and development of a Town Centre Renewal Plan.              Kerry Development
                                                                               Partnership,
                                                                               Heritage Council

13. Retail     &   Enhance the built environment, streetscape and the          Kerry       County     2019-2021
Services           presentation of commercial premises through a               Council,   Heritage
                   Shopfront Improvement Grant scheme.                         Council

14. Retail     &   Partner with the LEO to develop and deliver a Retail        LEO                    2019
Services           Development Programme with follow-on mentor
                   supports, the objective of which will be to stimulate
                   innovation, differentiation, collaboration and improve
                   operational efficiencies within the retail offering.

15. Retail     &   Enhance the trading presence and effectiveness of local     LEO                    2019
Services           commercial retail and services through the Trading
                   Online Vouchers scheme.

16.    ICT     &   Develop an e-commerce portal for the sale and delivery      Kerry         County   2019-2021
Innovation         of retail and locally produced goods and services.          Council, EI, LEO

17. Retail     &   Evaluate the potential for Killorglin to develop as a       Kerry       County     2021
Services           Business Improvement District (BID).                        Council, LEO

18. Retail     &   Devise a specific strategy to manage and develop the        Kerry       County     2020-2021
Services           evening and night time economy through which                Council, LEO, South
                   Killorglin ensures an entertaining, diverse, safe and       Kerry Development
                   enjoyable night out for residents and visitors alike;       Partnership, Reeks
                   culminating in the Purple Flag accreditation.               District

19. Retail     &   Critically appraise the commercial potential for            Kerry       County     2019-2021
Services           community enterprise, shared manufacturing and              Council, EI, LEO,
                   production facilities (food, trade, craft, design, etc)     South        Kerry
                   within vacant or available town centre premises.            Development
                                                                               Partnership

20.   Retail   &   Assess the context, scale and commercial feasibility of a   Kerry       County     2019

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Services            heritage centre as a locus to permanently showcase the        Council, LEO, South
                    town’s wealth of unique social, cultural and historic         Kerry Development
                    artefacts and archives. Such a facility could be multi-       Partnership, Reeks
                    functional in nature and accommodate related                  District, Killorglin
                    community and heritage organisations, static and              Archive Society
                    travelling exhibitions, events, commemorations, etc.

21. Retail      &   Develop social enterprise or community-run initiatives to     Kerry       County     2019-2021
Services            bolster tourism, heritage and environmental visitor           Council, EI, LEO,
                    attractions, facilities, accommodation and retail.            South         Kerry
                                                                                  Development
                                                                                  Partnership, Reeks
                                                                                  District, Killorglin
                                                                                  Archive Society

22. Tourism &       Conduct an audit of the existing local walking and cycling    Kerry       County     2019-2021
Recreation          product and infrastructure in Killorglin & environs to        Council,     Failte
                    assess how an active adventure and rural recreation           Ireland,     KETB,
                    product might be further developed to build scale and         South        Kerry
                    profile. Particular attention should be paid to the           Development
                    potential to create a linked network of these trails and      Partnership, Kerry
                    routes not alone by connecting these to each other but        Recreation       &
                    also to the Kerry Way, the Dingle Way and the proposed        Sports Partnership,
                    Kells to Renard Greenway.                                     Landowners

23. Tourism &       Ensure that Killorglin becomes the pivot and connection       Kerry       County     2020
Recreation          point for the integration of the Kerry Way and the Dingle     Council,      Failte
                    Way long distance walking routes.                             Ireland,     KETB,
                                                                                  South         Kerry
                                                                                  Development
                                                                                  Partnership, Kerry
                                                                                  Recreation        &
                                                                                  Sports Partnership

24. Tourism &       Develop a plan and strategy for the development of the        Kerry       County     2020-2021
Recreation          Euro Velo 1, one of 15 trans-european cycle routes            Council,      Failte
                    under development and whose Atlantic arc will                 Ireland,     KETB,
                    commence in Portugal and end in Norway travelling via         South         Kerry
                    Spain, France, the UK and Ireland. It will link Rosslare      Development
                    ferry port and Derry city travelling on existing and yet to   Partnership, Kerry
                    be developed cycling infrastructure in Ireland’s Ancient      Recreation        &
                    East and the Wild Atlantic Way.                               Sports Partnership

25. Tourism &       Achieve greater visibility and scale through the              Kerry       County     2019-2021
Recreation          integration, enhancement and upgrading, environmental         Council,     KETB,
                    management of and promotion of the many and varied            South         Kerry
                    existing local walking trails in the town and its environs.   Development
                    In due course these should be connected to and                Partnership, Kerry
                    integrated with the emerging network of greenways,            Recreation       &
                    cycle routes and long distance walking routes.                Sports Partnership

26. Tourism &       Create tangible physical links between the town to the        Kerry       County     2020-2021
Recreation          coastline at Ballykissane and the beaches at Cromane          Council,     South
                    and Glenbeigh through the development of green or off-        Kerry Development
                    road walking and cycling routes.                              Partnership, Kerry
                                                                                  Recreation       &

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                                                                                  Sports Partnership

27. Tourism &    Critically appraise the potential for selected town centre       Kerry       County      2019-2021
Recreation       facilities to be upgraded and re-purposed as trail head          Council,     South
                 facilities for walking, cycling, Blueway and general             Kerry Development
                 outdoor activities.                                              Partnership, Kerry
                                                                                  Recreation       &
                                                                                  Sports Partnership

28. Tourism &    Develop a network of safe access points to the River             Kerry       County      2020-2021
Recreation       Laune to enhance sporting, recreation and amenity                Council,     South
                 value.                                                           Kerry Development
                                                                                  Partnership, Kerry
                                                                                  Recreation       &
                                                                                  Sports Partnership

29. Tourism &    Engage the town’s Sports Clubs to develop a strategy in          Kerry        County     2019-2021
Recreation       which their facilities, events and programmes can be             Council,      South
                 adapted or further developed, individually and                   Kerry Development
                 collectively, to support a health and wellbeing, active          Partnership, Reeks
                 outdoors or adventure proposition for Killorglin.                District,      Kerry
                                                                                  Recreation        &
                                                                                  Sports Partnership,
                                                                                  Irish Sports Council

30. Tourism &    Liaise with www.irishtrails.ie to include local walking,         Kerry        County     2019-2021
Recreation       hiking and cycling trails as well as sli na slainte, parks and   Council,      South
                 recreational areas                                               Kerry Development
                                                                                  Partnership, Reeks
                                                                                  District,      Kerry
                                                                                  Recreation        &
                                                                                  Sports Partnership,
                                                                                  Irish Sports Council

31. Tourism &    Liaise and engage with current Failte Ireland research on        Kerry        County     2018-2019
Recreation       International Best Practice for Activity Tourism                 Council,       KETB,
                 Destinations, the objective of which is to inform and            South          Kerry
                 inspire planning, investment and the development of              Development
                 Ireland as a world class, year - round activity destination.     Partnership, Reeks
                                                                                  District,      Kerry
                                                                                  Recreation        &
                                                                                  Sports Partnership,
                                                                                  Irish Sports Council

32. Tourism &    Facilitate the delivery of an outdoor adventure themed           Kerry        County     2019
Recreation       Visitor Experience Development Plan for Killorglin and           Council,       KETB,
                 environs.                                                        South          Kerry
                                                                                  Development
                                                                                  Partnership, Kerry
                                                                                  Recreation        &
                                                                                  Sports Partnership
                                                                                  Failte      Ireland,
                                                                                  Reeks District

33. Tourism &    Explore the potential for a River Laune & Castlemaine            Kerry       County      2020-2021
Recreation       Coastal Blueway                                                  Council,     South

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                                                                             Kerry Development
                                                                             Partnership,
                                                                             Waterways
                                                                             Ireland,       Kerry
                                                                             County       Council,
                                                                             South          Kerry
                                                                             Development
                                                                             Partnership, Kerry
                                                                             Recreation        &
                                                                             Sports Partnership,
                                                                             Irish Sports Council

34. Tourism &     Assess the commercial feasibility of an appropriately      Kerry       County      2019-2021
Recreation        themed and scaled flagship tourism visitor attraction      Council, LEO, South
                  within the town.                                           Kerry Development
                                                                             Partnership, Failte
                                                                             Ireland,      Reeks
                                                                             District

35. Marketing &   Plan and co-ordinate town festival, cultural, tourism,     Kerry       County      2019-2021
Promotion         events, retail and promotional initiatives strategically   Council,     South
                  throughout the year to stimulate consumer interest,        Kerry Development
                  footfall and spend.                                        Partnership, Reeks
                                                                             District

36. Marketing &   Align tourism planning and promotion with the              Kerry       County      2019-2021
Promotion         Destination Kerry Tourism forum and The Kerry – Your       Council,     South
                  Natural Escape Branding initiative                         Kerry Development
                                                                             Partnership, Reeks
                                                                             District

37. Marketing &   Critically review Killorglin town, tourism information,    Kerry       County      2018-2021
Promotion         content, imaging and messaging on local, regional,         Council,     Failte
                  national and international tourist and promotional         Ireland,     South
                  websites and amend as appropriate.                         Kerry Development
                                                                             Partnership, Reeks
                                                                             District

38. Marketing &   Align general Killorglin town, festival and event          Kerry       County      2019-2021
Promotion         marketing initiatives with the promotional programme       Council,     South
                  for the Reeks District.                                    Kerry Development
                                                                             Partnership, Reeks
                                                                             District

39.    Network    Reeks District initiative to develop a multi-sectoral      Kerry       County      2021
Development       cluster strategy to differentiate and evolve its product   Council,     Failte
                  and service offering.                                      Ireland,     South
                                                                             Kerry Development
                                                                             Partnership

40. Mobility &    Investigate opportunities and locations within the town    Kerry       County      2019-2021
Accessibility     to accommodate tourist coach and recreation vehicle        Council,     South
                  parking.                                                   Kerry Development
                                                                             Partnership, Reeks
                                                                             District

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41. Mobility &   Develop a public bike/e-bike scheme for the town.    Kerry       County    2020-2021
Accessibility                                                         Council,      South
                                                                      Kerry Development
                                                                      Partnership, Reeks
                                                                      District, RDI Hub,
                                                                      Private Sector

           A Framework for Town Centre Renewal: Retail Consultation Forum

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                        Built, Natural & Cultural Environment
    Action                       Development Objective                              Enablers            Time
                                                                                                      Frame for
                                                                                                       Delivery
1.                Identify environmental objectives for a Killorglin SMART      Kerry       County    2018-2021
SMART Strategy    Town strategy to include public realm, energy and utility     Council, LEO, South
                  management, public lighting, mobility, amenity                Kerry Development
                  management        and      metering/monitoring         of     Partnership, ENRD
                  environmental assets and resources.

2. Mobility and   Plan and resource a comprehensive, future oriented            Kerry     County      2019-2021
Accessibility     Traffic Management and Mobility Plan to identify              Council, National
                  infrastructural, mobility and public realm improvements       Transport
                  to enhance the accessibility, connectivity, liveability and   Authority
                  viability of the town centre.

3. Mobility and   Plan and develop the town infrastructure to facilitate        Kerry       County    2019-2021
Accessibility     soft transit and mobility modes such as walking and           Council,     South
                  cycling.                                                      Kerry Development
                                                                                Partnership Failte
                                                                                Ireland,     Reeks
                                                                                District,     Kerry
                                                                                Recreation       &
                                                                                Sports Partnership

4. Mobility and   Promote the adoption of workplace travel plans with           Kerry      County     2019-2021
Accessibility     large public and private sector employers in order to         Council, National
                  mitigate commuter traffic flows and peak team                 Transport
                  congestion.                                                   Authority, Private
                                                                                Sector

5. Mobility and   Create a direct route to link the town and the RDI Hub        Kerry       County    2020
Accessibility     through the development of a segregated pedestrian            Council, National
                  and cycle way. Consideration to be given to developing        Transport
                  or integrating this route as part of linear park or general   Authority, South
                  amenity development on the River Laune and/or with            Kerry Development
                  the exiting network of trails.                                Partnership, Kerry
                                                                                Recreation       &
                                                                                Sports Partnership,
                                                                                Landowners

6. Streetscape    Conduct a study to mitigate causal effects and identify       Kerry        County   2019
& Public Realm    viable, sustainable opportunities for the reuse and           Council,      South
                  repurpose of vacant and derelict residential and              Kerry Development
                  commercial properties.                                        Partnership,
                                                                                Private Sector

7. Streetscape    Initiate a Streetscape Painting, Signage and                  Kerry       County    2019-2021
& Public Realm    Improvement Scheme on a full street basis to incentivise      Council,
                  property owner’s co-ordinate and enhance building and
                  signage presentation.

8. Streetscape    Critically assess the public realm and streetscape            Kerry       County    2019-2021
& Public Realm    aesthetics – signage, street furniture, shared space,         Council,     South

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