8 October 2020 - Queensland
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8 October 2020
Australia Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• As the COVID-19 situation in Australia evolves, TEQ continues to take a measured • Tourism Australia’s Travel Sentiment Tracker for Australia shows consumer
approach to the roll-out of the Good to Go campaign in line with current border confidence varies by state, and travel intention is mixed across several states.
closures. Activity is running in Queensland, South Australia, ACT and Northern NSW. Perceptions of Australia as a safe destination is significantly up this wave, with 67 per
cent of Australians surveyed agreeing ‘I feel it is safe to travel in Australia’ (+7 per
• Queensland is now at Stage Four of restrictions easing, with a new roadmap released cent).
on 2 October 2020. Tourism businesses are allowed to operate within COVID Safe
Industry Plans and there is no limit on overnight travel throughout the state • Ipsos's Global Consumer Confidence Index for September was 41.8, slightly up on
for Queenslanders. the prior month, though down 6.8 points compared to its pre-pandemic level in
January 2020. In comparison, Australia's National Index averaged 43.6, +1.8
compared to the global index.
Aviation Sources: Tourism Australia and BDA ‘Travel Sentiment Tracker Australia – by State’ 23-26 September
2020, n= 1,009. Ipsos Global Consumer Confidence Index, September 2020.
• The Queensland border will open to residents from the ACT travelling by air from
1.00am on Friday 25 September 2020. During the first full week post re-opening of
the border, 24 services will operate from Canberra to Queensland, up from 9 prior to Competitor activity
the border opening.
• Australian State Tourism Organisations (STOs) are at different stages of
• The Queensland-New South Wales border zone will be extended to Byron, Lismore, implementing their domestic campaigns. Examples include: Tourism WA's ‘We're Free
Richmond Valley, Glen Innes and Ballina local government areas from 1.00am on 1 to Wander out Yonder’, Destination NSW's ‘Now's the time to love NSW’ and SA
October 2020, however this will have a negligible impact on aviation. Tourism’s 'See it to believe it' campaign.
• Domestic capacity into Queensland during w/c 5 October 2020 is operating at 34.2
per cent of capacity during the corresponding period last year, a decrease of 0.2 per
cent compared to last week.
Trade Partnerships
• COVID-19 has had a drastic impact on trade partnerships in Australia. TEQ is
progressing conversations and implementing activity with trade partners as part of its
market re-entry strategy.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.United Kingdom Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• Advertising within the national newspapers remains consistent across the board. With • Following the summer, in which UK consumers were encouraged to support
the European safe travel destinations continuously changing, UK editors are businesses by 'Eating Out To Help Out’, the UK Government has now warned of a
focusing mostly on domestic staycations. Due to oversaturation of content some second wave of COVID-19 emerging. Local COVID-19 restrictions have been put in
outlets are looking to long-haul destinations to provide fresh content for their readers place including many parts of North-east England and the Midlands, affecting 16.6
in a bid to find new ideas. million people with these new measures.
• As part of a recent media/affinity partnership with two subscription services and two • Across the rest of the UK, a 10.00pm curfew has been put in place. This measure will
media outlets, the UK team curated more than 20 print pages, five online articles and predominantly affect the hospitality industry. Further measures also came into effect,
several supporting social media posts of inspirational content to keep dreaming alive including wearing face coverings whilst moving within restaurants.
for travel to Queensland in 2021. This appeared across partner channels reaching Source: gov.uk, 1 October 2020
more than two million people.
• This month’s print issue of National Geographic Traveller UK included a full-page
feature on the new Museum of Underwater Art in Townsville, Saltwater Eco Tours on
Trade Partnerships
the Sunshine Coast, as well as Walkabout Cultural Adventures and Dreamtime Dive
• Training UK agents has continued, with bespoke training for 80 Trailfinders
and Snorkel in Tropical North Queensland. It generated an advertising value
consultants, and 50 agents trained as part of Experience PATA and TA aligned
equivalent (AVE) of AUD20,088, with a reach of 48,263. A longer version ran online.
webinars reaching 22 agents.
• Preferencing for TA’s Australia Marketplace Online UK and Europe opened on 30
Competitor activity September, with TEQ UK completing an outreach with key distribution partners
attending the event.
• Following Foreign and Commonwealth Office advice to create a number of 'air-
bridges' with nations across Europe and further afield, much of the advice has been • In the second quarter of 2020, key trade partners STA and Destinology went into
redacted following increases in COVID-19 cases. Spain, Portugal, Greece and France administration.
are amongst the popular UK holiday destinations which currently incur a 14-day self-
isolation period following arrival back into the UK.
Aviation
• Visit Florida has launched a virtual event with trade publication Travel Trade Gazette
(TTG) which will run 5-9 October. • No update
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.Europe (including Nordic) Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• The popular German regional daily paper RHEIN-NECKAR-ZEITUNG published (print • As of 1 October 2020, the German Government replaced the global travel warning
and online) a full-page feature on the Sunshine Coast, Rainbow Beach, Great Beach (160 countries) with differentiated travel advices for individual countries
Drive, Fraser Island (whale watching) and Cape Hillsborough. This coverage is a (eight countries remain with a full and 21 countries with a partial travel warning).
result of a German press trip to Australia's Nature Coast, Mackay and the
• The German Government is progressing plans for a minimum 5-day quarantine for
Whitsundays in September 2017. The article represents an advertising value
people returning from COVID-19 risk areas from 15 October 2020. The German travel
equivalent (AVE) of AUD60,000, with a reach of 400,000.
industry is looking to launch a campaign against these plans.
• The first ‘Virtual IMM Germany’ saw a successful two full days of appointments with
• Curevac, the second German biopharmaceutical company to receive approval for a
high quality and new media contacts. TEQ featured the Year of Indigenous Tourism,
clinical trial, has started the second phase of testing its vaccine.
sustainability and new (restoration) projects relating to the Great Barrier Reef. Many
journalists are keen to travel to Queensland with preferred story angles including • The French Government is set to introduce new measures to control the spread of
Indigenous culture, nature and adventure, the Great Barrier Reef, Brisbane and self- COVID-19, moving Paris to a ‘maximum alert’ level including the closure of bars and
drive experiences. restaurants similar to Marseille and Aix.
Sources: FVW 21 September; Reisevor9 17 September; Countervor9 9 September, Euronews 2
October
Competitor activity
• Bali is inviting 4,400 influencers in October and November to travel for free around Trade Partnerships
the island as part of their ‘We love Bali’ campaign.
• Explorer Fernreisen has further expanded its product portfolio offering camper
holidays in Scandinavia and Southern Europe as well as houseboat vacations in
Aviation France and Hungary.
• Long-haul and Australia Specialist Boomerang Reisen is shrinking their business and
• Emirates has added South Africa and Zimbabwe to its route network, with sharp offers
laying off one third of their staff to reduce costs which will affect most of the 13 retail
for students. Additionally, from 1 November 2020, Emirates will again start flying
offices in Germany.
from Hamburg, Düsseldorf and Lyon.
• The Italian B2B Travel Show 'TTG Incontri' in Rimini is going ahead as planned from
• The ‘flights-to-nowhere’ approach (e.g. Qantas, EVA Air) has received some negative
14-16 October 2020. Many key distribution partners will attend as visitors as this is
media attention in relation to aspects of sustainability.
the first opportunity since February to catch up in person.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.North America Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• On 28 September 2020 TEQ Americas launched a two-week promotion in partnership • As of 7 October 2020, the US had 7.52 million confirmed cases of COVID-19 and
with Travelzoo, About Australia and Alliance Airlines. The promotion aims to entice approx. 210,000 deaths. Canada has more than 173,000 confirmed cases of COVID-
Americans with Queensland packages for travel in 2021 featuring overnight stays on 19 and approximately 9,500 deaths.
the Sunshine Coast, Cairns and Brisbane. The promotion will reach approximately 20
• On 6 October 2020, President Trump halted negotiations with the Congress to extend
million Americans and builds on the success of a similar promotion in June. It also
financial stimulus for individuals and businesses until after the November election.
supports the retention of the Alliance Airlines service from the Sunshine Coast to
Cairns from 30 June 2021. • US consumer confidence has stabilised as Americans accept the ‘new normal’ and are
influenced by the sense of personal financial security, although surveys do not yet
• TEQ Americas hosted a virtual Public Relations Showcase for 30 VIP US media on 7
reflect the halt on extension of financial stimulus assistance.
October, featuring Queensland ‘storytellers’, sharing Indigenous, wildlife and Great
Barrier Reef experiences. • A survey by Marriott International of their loyalty members found the primary drivers
of future travel planning are visiting friends and relatives (34 per cent), change of
• TEQ Americas has confirmed a promotion for early 2021 with AFAR, the USA's
scenery (30 per cent), wellness getaway (15 per cent), working remotely (8 per cent)
leading experiential media outlet. A promotion with AFAR in early 2020 resulted in
and no travel plans (14 per cent). The phenomena of working remotely is now
the media outlet being the leading source of visits to queensland.com from the
referred to as a ‘workcation’.
Americas.
Sources: CDC; Forbes; Bloomberg; New York Times
Competitor activity
Trade Partnerships
• As of 6 October 2020, 47 countries have opened borders to US and Canadian
travellers including competitor long-haul destinations. Some Caribbean countries are • TEQ Americas has partnered with Tourism Australia to participate in the virtual
now competing against each other by eliminating COVID-19 testing requirements, International Luxury Travel Market, a global elite trade forum providing the
with the Dominican Republic also announcing that it will provide free health insurance opportunity to engage and train luxury retail specialists from across the Americas.
for visitors.
• The Australia Marketplace Online North America event will be held between 21-30
October, with more than 60 participants from Queensland’s regional tourism
Aviation organisations and industry suppliers. Approximately 170 North and South American
buyers are confirmed to participate in the four-day virtual event.
• No update.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.New Zealand Pandemic Stage Emerging
Current marketing across channels Aviation
• Plans are currently being progressed with online travel agents (TripAdvisor and • Air New Zealand’s (Air NZ) Leanne Geraghty is stepping into a newly-created Chief
Expedia) and travel media partners in anticipation of future border openings. Customer and Sales Officer role, responsible for trade distribution. NZ travel industry
Traditional trade partners are still not ready to move forward with plans, however are relieved as she is widely respected and understands the value of the trade
discussions are ongoing. distribution model, with detailed knowledge of the NZ, Australian and Pacific Island
markets in particular.
Competitor activity • Air NZ’s Chief Financial Officer Jeff McDowall has tended his resignation after 20
years. Six of the nine senior management staff have now departed the airline.
• Visit Utah launched an incentive, whereby agents will track their steps as they walk
• Jetstar have added flights between Auckland and Sydney three times a week from 16
around the state virtually to win a spot on a Utah famil.
October 2020. Flights to all other states remain cancelled until at least 30 November
• House of Travel Cruise launched its annual Cruise Sale Month with big savings on all 2020.
the major cruise brands for 2021-22.
• Air NZ is lifting its cap on several of its flights into Sydney, opening up more than
12,000 seats on flights into the city between now and January 2021.
Consumer Sentiment • Air NZ CEO Greg Foran has reported they will be keenly focused on the network and
products that will deliver the highest value to customers. A strategy refresh project,
• New Zealand has 43 active COVID cases including 37 imported and six existing ‘Kia Manu’ (get ready), will work on five pillars: Prioritising People, Experience
community cases. At midnight on 7 October 2020, Auckland moved to Alert Level 1, Excellence, Lifting Loyalty, Do it Digital and Ambitious Action.
to join the rest of the country.
• After the announcement of quarantine-free (on arrival to Australia) flights to New
South Wales and the Northern Territory from 16 October 2020, all NZ eyes now fall Trade Partnerships
to the country's election on 17 October 2020 in the hope the Government will
consider a two-way bubble. The barrier of a costly quarantine on return to NZ is a • With the end of the wage subsidy on 30 September 2020, more losses were reported
significant deterrent for leisure travellers. throughout the NZ travel industry. Members of the Flight Centre Australian product
team have departed leaving a potential gap in Australian destination knowledge.
• Jacinda Ardern has reported work is being done on a potential travel corridor that
could be quarantine-free both ways with the Cook Islands, with Kiwis potentially able • The date of 14 August 2020 has been confirmed as the date to qualify for
to travel by Christmas. No other Pacific Island has expressed interest at this time. government support (refunds and credits) under the agency sector support scheme.
Sources: NZ Government 4,5,6 October
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.Greater China (Mainland China,
Hong Kong and Taiwan)
Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• TEQ China’s Livestream program has reached a total of 5,982 participants and 12,412 • Consumer sentiment in China mainland has rebounded over the past fortnight.
views to date. The third episode of Season Three went on live on 25 September 2020 Indexes for consumer confidence increased four points, booking intent increased by
with guests Brisbane Airport Corporation and Brisbane City Winery. This most recent one point, while the index for travel intent remains amongst the highest from
livestream attracted 215 participants and 456 views. Australia’s key international markets. Respondents who perceive Australia as a safe
destination has dropped by three percentage points to 54 per cent.
• TEQ continues to engage Chinese consumers and travel trade via our social channels.
TEQ's official WeChat account has reached nearly 85,000 followers. The industry • China saw 425 million domestic tourist visits in the first four days of the eight-day
specific Trade WeChat account has also marked its first milestone of 1,000 travel National/Mid-Autumn holiday period with total tourism revenue hitting CNY312 billion
trade followers recently. TEQ China is developing a social account matrix to ensure (AUD65.1 billion). During the same period last year, 782 million domestic trips were
touch points with target consumer segments are covered. There have been total 14 made generating CNY650 billion (AUD135.7 billion) in tourism revenue.
social accounts created under the three major ecosystems in China – Tencent, Baidu
Sources: Travel Sentiment Tracker (23-26 September) Tourism Australia; The Ministry of Culture and
and Alibaba.
Tourism of China
Competitor activity Trade Partnerships
• Hotels from the Maldives have launched another pre-book campaign with
• TEQ is trialing a campaign promoting future bookings for Queensland hotels in
highly attractive deals. In one of the recent ‘direct sales’ Ctrip livestreams, three
conjunction with one of Asia’s largest online travel agencies, Ctrip.com. A total of 51
Maldives hotels (in the luxury sector) achieved sales revenue of AUD7.4 million. Ctrip
five-star hotels listed on Ctrip have been engaged, with seven indicating interest in
has advised that the sales offer is valid for 10 mins only, with average travel validity
participating in the trial campaign, providing a value-add offer.
of 12 months and discount rate of 30-45 per cent being offered, depending on the
property.
• TEQ is partnering with Tourism Australia (TA) to deliver a new Aussie Specialist (ASP)
training webinar. Instead of TEQ staff and the TA ASP trainer presenting alone, the
new episodes will invite Queensland industry representatives to participate as guests,
Aviation presenting to thousands of Aussie Specialists. A joint invitation has been extended to
Destination Gold Coast, Brisbane Marketing and Tourism Tropical North Queensland
• Analysis by ForwardKeys shows that domestic Chinese aviation has almost recovered who have all accepted and will present their respective regions alongside the TEQ
to pre-COVID levels, with bookings during August running at 98 per cent when China team. The training webinar is in planning and will be delivered in the due
compared to the corresponding period last year. course.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.Japan Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• A ‘Taste of Queensland’ seminar for eight gourmet/lifestyle media using exclusively- • Newly elected Prime Minister, Yoshihide Suga, has embarked on populist policies like
imported Sirromet Wines at Elezo Gate Restaurant is planned for November 2020. a reduction in mobile phone charges (Japan is highest in the world) and the creation
of a new Digital Ministry.
• A mix of organic and boosted posting on Facebook and Twitter is continuing with
high engagement and new follower acquisition. • Since being reinstated to the government's ’Go To Travel’ campaign on 1 October
2020, Tokyo citizens and visitors have dramatically boosted domestic travel flows.
• A refreshed Japanese queensland.com will be live by the end of October 2020.
• 60 per cent of Japanese still believe travel is an essential part of their lives, choosing
hot springs, the outdoors and natural experiences this autumn holiday season.
Competitor activity Sources: NHK World; The Japan Times; Trip Advisor n=1,447 31 August – 2 September 2020
• From 15 October, Hawaii will reopen to international visitors who can produce
a negative COVID-19 test result taken within 72 hours before arrival. Trade Partnerships
• Millennial/GenZ-targeting travel collective Tabippo has launched an online contest
• Virtual walking tours of Cairns and the Gold Coast co-created with Destination Gold
called ‘We Can't Stop Travelling’ co-sponsored by Thailand and New Zealand.
Coast and Tourism Tropical North Queensland for Tourism Australia's Aussie
Specialist Program-registered agents will be live from mid-October 2020.
Aviation • Staff employed at overseas sections of wholesalers and retailers across the country
were still working only one day a week or redeployed to domestic travel.
• All Nippon Airways (ANA) announced its five services per week on the Sydney-
Haneda route will continue until 30 November 2020. Japan Airlines (JAL) has not • Six 30-minute 'Queensland Happy Hours' inviting local suppliers to chat with trade
made an announcement on its twice weekly Sydney services beyond 31 October every Friday evening have been conducted to date, averaging 25 participants per
2020. session.
• The Qantas Group has officially extended the cancellation of ex-Japan flights to the • Since July 2020 TEQ has reached 300 trade and teachers through online training
end of November 2020. sessions.
• Hawaiian Airlines has resumed Narita-Honolulu flights with one flight a week from 3 • One-on-one Zoom training with teachers looking to send business to Queensland
October 2020 (for essential travel only). ANA has two flights scheduled this month. in 2021 and beyond has been delivered to eight schools.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.Korea Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• On 27 September 2020, the 30th Lotte Duty Free (LDF) Family Concert was held, the • Signs of recovery in the Korean economy are expected through the fourth quarter.
first ever to be pre-recorded and conducted online. The virtual format was a Strengthened COVID-19 containment measures weighed heavily on economic activity
resounding success, drawing 2.2 million views and 550,000 individual users. in the second quarter with steep falls in real gross domestic product (GDP) in most
Queensland was invited to be showcased at the commencement and conclusion of G20 countries. GDP contraction was less pronounced in Korea with 3.2 per cent
the concert, highlighting LDF’s Brisbane branch and key local attractions. recorded for the three months to 30 June. For the G20 as a whole, GDP dropped by a
record 6.9 per cent according to data from the OECD.
• 'The Neighbour' magazine will feature the Museum of Underwater Art (MOUA) in
Townsville in an upcoming edition. The interview will focus on the purpose and aim • New daily COVID-19 case numbers are again exceeding 100 per day, following
of MOUA’s creator as well as Queensland delivers in relation to sustainable tourism. Thanksgiving holidays. The Government designated the period from 28 September to
Source: The Moodie Davitt report, 28 September 11 October 2020 as a special quarantine period. During the period, Level 2 social
distancing rules were in place across the nation.
Competitor activity • The composite consumer sentiment index for September fell 8.8 points from the
previous month to 79.4, reversing direction for the first time in five months. Indexes
• Hong Kong Tourism Board has developed an e-book called Hello Hong Kong aimed at representing consumer views on the current state of living and future living
inspiring consumers and trade through colouring and activities related to key conditions both edged down 4 points.
experiences in Hong Kong. Sources: Pulse, 25 September; Yonhap News, 7 October; The Korea Times, 4 October
Aviation Trade Partnerships
• Asiana Airlines and Hana Tour have introduced a new program called the 'skyline • Tourism Australia has planned a series of industry webinars focused on Queensland
tour’, the same concept as the ‘flights to nowhere’. The tour operated cross country, from 4-11 November 2020 (each state will be allocated three sessions). The webinars
departing from Incheon Airport. The feedback was very positive, with business and are focused on product updates and networking, to support Korean agents to learn
first-class seats sold out within 20-30 minutes. Following this success, Hana Tour is more about suppliers active in the market and explore new experiences.
considering operating the tour with longer flights.
Source: Hankyung, 4 October
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.South East Asia (Singapore, Malaysia
and Indonesia)
Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• TEQ and several other tourism boards and airlines is partnering with Apple Vacations • On 6 October 2020, the Singapore Government announced that it will negotiate ‘air
in Malaysia for a ‘Travel Recovery Campaign’ from 1-11 October 2020. A total of 10 travel bubbles’ with safe countries or regions for general travellers that does not
destinations will be promoted by Apple Vacations for its ’Pay Now Travel Later’ require a controlled itinerary. These two-way travel bubbles are different from
initiative. Gold Coast and Tangalooma packages will be included in the promotion. reciprocal green lane arrangements for business and official travellers. They are part
of Singapore's plans to revive its air hub - to welcome back visitors and to bring back
• Discussions are in progress with Singapore Airlines on producing branded content to jobs. New requirements for travellers like stringent and repeated testing protocols in
showcase Queensland fresh produce to followers on their social channels and keep lieu of a two-week stay home notice period.
Queensland top-of-mind.
• Singapore has unilaterally removed quarantine restrictions on travellers arriving from
Australia (excluding Victoria) and Vietnam, with effect from 8 October 2020, allowing
Competitor activity them to make short-term visits.
• Singapore Tourism Board (STB) is looking at creating a framework for cruise lines to • Despite the spike in COVID-19 cases in Malaysia, the government will not reimpose
resume trips from Singapore. Cruises to nowhere would be permitted at 50 per widespread lockdown measures. It will instead carry out targeted lockdowns and will
cent capacity for the first three months, but all cruises in/out of the city would need continue to discuss reopening the border with Singapore.
to receive certification from Singapore. No start date has been determined. Sources: ChannelNewsAsia, The Straits Times
• Malaysia Airlines fare promotion (20 per cent discount on all domestic fares) ended
on 30 September 2020, with East Malaysia (Sabah and Sarawak) as the top sellers. Trade Partnerships
Aviation • The first Business Events Webinar for South East Asia commenced on 7 October 2020
with presentations by the convention bureaus representing Gold Coast, Brisbane and
Sunshine Coast.
• British Airways have recommenced flights to Kuala Lumpur, flying four times per
week. • Discussions are in progress to support Panen Tour (a Jakarta-based trade partner)
to host a virtual tour of Brisbane and Gold Coast on e-commerce platform Blibli.com.
• Malaysia Airlines has reached out to lessors, creditors and key suppliers as part of its
restructuring exercise as it sees little sign of the pandemic easing. More drastic • Some200 Aussie Specialist Program agents from Singapore and Malaysia participated
measures are expected if the restructuring cannot be completed over the next few in a TEQ/TA ‘Journeys’ webinar on 15 September 2020. There were many questions
months and interest expressed by the agents on the ‘new’ experience of Habitat Noosa. The
Source: Bloomberg 2 October webinar was the first dedicated to promoting self-drives on the Coast.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.India Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• Queensland has garnered organic social media engagement around World Tourism • With close to one million active cases of COVID-19, the first ever plateau in case
Day in India through various stories and posts generated from past famils by key numbers in India was reported as of 4 October 2020.
opinion leaders including Larissa D’souza, Mithila Palkar, Mukti Mohan and Sharanya
• With the festive season in India soon to commence, the government is aiming to
Iyer, with a total reach of 11,127,077 and engagement of 479,633.
boost the morale of Indian citizens and revive the economy through Unlock 5.0.
• Queensland hotels featured in Hotels By Design are being promoted to Aussie Consumers have been responding positively to various festive offers offered by banks
Specialists in India via an exclusive banner promotion. and large brands in India. As part of Unlock 5.0, schools, colleges and education
institutions are permitted to open from 15 October 2020.
Sources: thehindu.com; Ministry of Health and Family Welfare; Government of India
Competitor activity
• International passenger flights remain suspended until 31 October 2020, however Trade Partnerships
private charter business is booming for destinations such as the Maldives and Dubai,
that have opened borders to India. Homestays and short breaks are reporting full • TEQ India has participated in Tourism Australia’s ‘Meet our Virtual Story Tellers, LIVE
occupancy for weekend getaways. from Australia’ webinar series. A series of Queensland focused sessions were held
from 6-8 October 2020. The series aims to introduce new and exciting Queensland
• Korea Tourism Organisation has launched a new campaign #TakeMeBackToKorea for
products in the Indian market, engaging with the trade through a unique live video
holidaymakers to reminisce. The campaign video encapsulates glimpses of memoirs
virtual storytelling format.
from popular Indian YouTubers vacationing in Korea, while they ponder over their
experiences through stunning, throwback photographs and videos. • On World Tourism Day, Thomas Cook (India) and SOTC Travel announced the launch
of Priority – an exclusive loyalty programme. Available as a Platinum and Gold
variant, the Priority programme entitles members to significant and exclusive
Aviation benefits: the services of a dedicated relationship manager, exclusive holiday
previews, special priority offers, benefits across alliance partners, birthday specials,
• As part of Unlock 5.0, India is currently in talks with other countries including Kenya, invitations to events and a host of attractive deals/promotions across domestic and
Thailand, Australia, Russia and Singapore to establish travel bubbles. international holidays and additional travel services.
• Following the commencement of Unlock 4.0, domestic flights have been gradually • TEQ India in association with Hertz, Tourism Australia and Visit Victoria conducted a
increasing, rising to 60 per cent of the pre COVID-19 total. self-drive focused webinar for the trade on 4 September, attended by 198 trade
partners.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.
New updates from the past fortnight are shown in green text.Aviation
Global Context Domestic Aviation
• The COVID-19 pandemic has had an unprecedented impact on global aviation with • Queensland's borders are currently closed to New South Wales and Victoria. Some
the cessation of almost all outbound leisure travel in competitor markets. areas of New South Wales are considered to be within a dedicated 'border zone' and
residents from that zone can travel to Queensland. Unlimited intrastate leisure travel
• The International Air Transport Association (IATA) estimates global passenger has been permitted since 1 June 2020.
revenues will decline by 50 per cent to USD419 billion from USD838 billion in 2019.
IATA says that passenger traffic may not return to pre-crisis levels until at least 2024. • The Queensland border opened to residents from the ACT travelling by air on Friday
25 September 2020. During the first full week post re-opening of the border, 24
services will operate from Canberra to Queensland, up from 9 prior to the border
International Aviation opening.
• On 20 March 2020, the Australian border was closed to non-residents. On 24 March • Domestic capacity into Queensland during w/c 5 October 2020 is operating at 34.2
2020, a ban on overseas travel by Australian residents came into effect (with limited per cent of capacity during the corresponding period last year, a decrease of 0.2 per
exemptions). cent compared to last week.
• From 16 October 2020, New Zealand passengers to New South Wales, the Northern
Territory and the Australian Capital Territory will no longer have to quarantine on Airline Partnerships
arriving in Australia. Australians will not be permitted to travel to New Zealand, while
New Zealanders will have to quarantine on returning home. • From 1 December 2020, Jetstar will operate three services per week between Hobart
and Gold Coast with support from the Domestic Aviation Route Recovery Program.
• International capacity into Queensland during w/c 5 October 2020 is operating at 5.6 The Tasmanian border is scheduled to re-open to Queensland on 26 October 2020.
per cent of capacity during the corresponding period last year, a decrease of 1.0 per
cent compared to last week. From 4 October 2020, the weekly passenger arrivals cap • TEQ has suspended obligations for Attracting Aviation Investment Fund (AAIF) airline
into Brisbane has been raised to 1,000 (from 500). partners until further notice
• On 6 October 2020, Etihad confirmed its Abu Dhabi-Brisbane service will not return
post-COVID-19. Brisbane is currently served by Emirates and Qatar Airways who
continue to operate limited repatriation flights.
Please note: This update is a summary of the status of aviation globally. The update is accurate as at 7 October 2020. New updates from the past fortnight are shown in green text.Pandemic Stage key
Homebound COVID-19: Know the facts – for more information:
Forced isolation/social restrictions, panic
buying, widespread and ongoing Updates on COVID-19 – for businesses – Updated daily by TEQ with links to
transmission, infection rates rising
the latest information, support packages and business resources.
Updates on COVID-19 – for travellers – Updated daily by TEQ with the latest
Emerging
Infection rates stabilise then decrease, travel advice and restrictions for Australia and Queensland.
people start to feel positive, economy
restarts, people returning to work/school, health.gov.au – For the most current health advice
domestic travel bans lift
australia.gov.au – For all current announcements
Returning treasury.gov.au – For information on our economic response
Governments have lifted restrictions,
consumers preferences and expectations
have shifted, technology adoption servicesaustralia.gov.au – For help accessing support payments
accelerates
Australian Government coronavirus page or call 13 28 46 – For Australian
Government business support
Note: The above stages are based on definitions
developed by Tourism Australia and adapted by
Tourism and Events Queensland. They are intended to Phone the Small Business Hotline on 1300 654 687 - For Queensland
be a guide only to indicate where each market currently Government business support
sits. A particular market may or may not be
experiencing one or all of the descriptors outlined. Summary of Government support packages – Queensland’s Department of
The stages may be refined and updated as the Innovation and Tourism Industry Development (DITID) has provided a
pandemic continues to evolve.
detailed breakdown of federal and state support packages available for
businesses.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 7 October 2020.You can also read
