70 YEARS - Professional and Continuing Studies

Page created by Duane Nichols
 
CONTINUE READING
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 1

                                                                       SPRING 2023
                                                                       PROGRAMS AND COURSES

                                                                                Celebrating
                                                                               70 YEARS
                                                                                 of Service!

                                   Upskill, reskill, refocus — for yourself,
                             or through customized learning programs
                                     for your organization’s workforce.

                                                        pcs.udel.edu
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 2

           ACHIEVING PROFESSIONAL GOALS
           Leverage our resources for your organization or yourself
           According to a recent study, 92% of American          Company. Other returning courses include
           employees said having access to professional          programs in business and information
           development is important or very important,           technology, drones, education, healthcare, and
           71% indicated job training and development            law, as well as an array of test prep classes
           increased their job satisfaction, and 61% stated      for anyone preparing to pursue undergraduate
           upskilling opportunities are an important             or advanced degrees.
           reason to stay at their job.
                                                                 Aligning with the wishes of our learners, many
           While we acknowledge there are many ways              of our programs remain online. No stranger to
           to provide your employees with professional           flexible learning options over the years, UD has
           development, our University of Delaware               come a long way from when distance learning
           Division of Professional and Continuing Studies       for one student meant packing a VCR and
           (UD PCS) noncredit team has been experiencing         VHS lecture tapes to keep up with his
           a surge in organizations seeking customized           engineering coursework while on a business
           learning programs. From nationally known              trip to Asia. The technology has advanced
           companies like Campbell’s, Toyota Financial           exponentially since then, and the latest
           Services and Citi, to state organizations like        innovations in the field of digital and online
           the Delaware Supreme Court and the                    learning will be presented in our new
           Delaware Restaurant Association, to local             Instructional Design Certificate program.
           businesses like Nickle Electrical Companies
                                                                 With all the time we are spending online these
           and Grain Craft Bar + Kitchen, we have been
                                                                 days comes a great need to protect ourselves
           actively designing and delivering a wide
                                                                 and our business networks. In response to that
           variety of programs tailored to each client’s
                                                                 need, we are excited to launch Cybersecurity
           specific needs.
                                                                 Fundamentals for Practitioners and Managers
           Backed by the resources and world-class               Certificate and Advanced Cybersecurity
           faculty of a top-ranked university, our committed     Defense Certificate. We have also
           team can advance your team with flexible,             redesigned our Advanced Social Marketing
           tailored offerings that result in valued and          for Business Certificate as a suite of
           highly recognized University of Delaware              self-paced, advanced-level programs focused
           credentials. We can come to you; you can bring        on individual social media platforms,
           your staff to us; we can deliver everything online;   launching this spring with programs covering
           or a hybrid program can be administered               Instagram, LinkedIn and TikTok.
           through a combination of in-person and
                                                                 Whether you are looking for professional
           virtual programming.
                                                                 development for yourself, your organization or
           We are also pleased to provide professional           anyone else, please do not hesitate to contact
           development via our popular open enrollment           us with any questions you have about how we
           programs, which cover a vast range of topics.         can help you achieve your goals.
           After selling out our first offering of Foundations
           of Brewing Science and Brewery Operations,            .All of us on the UD PCS team wish you
           it is back this spring in the same format, which
                                                                 and your families a safe, healthy and
           includes an optional in-person session and
           beer tasting at Delaware Park’s 1937 Brewing          happy new year!
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 3

                                                                                                                                                                                        LEARN MORE

     What can UD do for you?

    In this issue...
                                                                                                                   NEW PROGRAMS FOR SPRING
                                                                                                                    Advanced Cybersecurity Defense Certificate ..........14
    2       ACADEMIC ADVISEMENT AND                                                                                 Advanced Instagram Marketing Certificate ..............17
            CAREER COUNSELING (ACCESS CENTER)
                                                                                                                    Advanced LinkedIn Marketing Certificate....................17
                                                                                                                    Advanced TikTok Marketing Certificate........................17
    13 SPRING COURSES & PROGRAMS
                                                                                                                    Cybersecurity Fundamentals for Practitioners
            13        Business & IT                                                                                 and Managers Certificate ......................................................14
                                                                                                                    Instructional Design Certificate ........................................20
            19        Drone Training

            19        Education                                                                                   The University of Delaware’s Division of Professional and
                                                                                                                  Continuing Studies (UD PCS) provides educational
            21        Engineering & Science                                                                       opportunities for anyone seeking to begin or complete their
                                                                                                                  college career, enhance their professional skills or enrich
            23        Food & Hospitality                                                                          their personal life. UD PCS also provides customized training
                                                                                                                  and educational services to area businesses, organizations
            23        Healthcare/Health Sciences                                                                  and professional associations.
                                                                                                                  As the adult and nontraditional learners’ portal to the
            24        Law
                                                                                                                  University of Delaware, UD PCS impacts thousands of
                                                                                                                  students each year through UD credit courses and degree
            25        Liberal Arts
                                                                                                                  offerings, professional development courses, certificate
            25        Pre-College                                                                                 programs, workshops and lifelong learning member
                                                                                                                  cooperatives throughout the state.
            26        Public Administration                                                                       Through UD PCS, the University of Delaware extends its vast
                                                                                                                  resources, research, technology and knowledge to the
            26        Test Prep                                                                                   community, the region and the world. UD PCS provides:
                                                                                                                   • Academic advisement and career counseling
    28 PROGRAMS-AT-A-GLANCE                                                                                        • Credit courses and degree completion
            Summary grid for quick course schedules and details                                                    • Customized learning and executive education
                                                                                                                   • Lifelong learning opportunities
                                                                                                                   • Pre-college programs
                                                                                                                   • Professional development programs and courses
     Art Director: Cindy Dolan
     Editorial/Marketing Staff: Sherrie Fauvelle, Adam S. Kamras, Tim Nelson, Nora Zelluk
                                                                                                                   • Online learning opportunities through UD Online
     POSTMASTER: Send address changes to Division of Professional and Continuing Studies,
     University of Delaware, Newark, Delaware 19716.
     The University of Delaware is an equal opportunity/affirmative action employer. The University of
     Delaware does not discriminate against any person on the basis of race, color, national origin, sex,
                                                                                                                                Follow #UDPCS on social media!
     gender identity or expression, sexual orientation, genetic information, marital status, disability,
     religion, age, veteran status or any other characteristic protected by applicable law in its                                       facebook.com/udpcs
     employment, educational programs and activities, admissions policies, and scholarship and loan
     programs as required by Title IX of the Educational Amendments of 1972, the Americans with
     Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act                         twitter.com/ud_pcs
     of 1964, and other applicable statutes and University policies. The University of Delaware also
     prohibits unlawful harassment including sexual harassment and sexual violence. For the University’s                                linkedin.com/school/udpcs
     complete nondiscrimination statement, please visit http://udel.edu/aboutus/legalnotices.html.
     CEP 6689 12/22

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                                                                       1
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 4

                                                                           Credit courses and degree
                                                                           completion
                                                                           Whether you are a high school student seeking the challenge
                                                                           of college coursework, an adult looking to start or complete
                                                                           a degree, or someone interested in taking individual courses
                                                                           for personal, educational or professional enrichment, you may
                                                                           take UD courses as a non-degree student. You do not need to
                                                                           be admitted to the University to get started. As long as you
                                                                           meet the course requirements or prerequisites, many
                                                                           University courses are available to students not currently
                                                                           admitted in a degree program, and a variety of courses are
                                                                           offered online and in the evening.
                                                                           • The spring semester begins February 6.
                                                                           • For the latest information regarding the UD academic
                                                                             calendar, consult udel.edu/registrar/cal.
                                                                           • Ready to search for a course? Visit udel.edu/courses.
     The UD Professional & Continuing                                      • Ready to register? Visit pcs.udel.edu/registration.
     Studies ACCESS Center:                                                • For questions, advisement or assistance with registration,
                                                                             contact the Professional and Continuing Studies ACCESS
     Academic advisement, credit registration,                                Center at access-advise@udel.edu or 302-831-8843.
     and career exploration and assessment                                  Over-60 Tuition-Free Program for matriculated
     The ACCESS Center provides free academic advisement,                   Delaware residents
     career exploration and assessment, and credit registration             If you are a Delaware resident age 60 or older, you may
     assistance. Advisors are available to help you achieve your            pursue a University of Delaware degree without paying
     educational and career goals.                                          tuition. You must apply and be accepted (matriculated) to
     ACCESS Center services and resources include:                          qualify. Visit pcs.udel.edu/60-tuition-free-degree.

     • Academic   advisement for new or returning students,
       including assistance with course/program selection and
                                                                            Want more information? Contact the Professional
                                                                            and Continuing Studies ACCESS Center at
         registration.                                                      access-advise@udel.edu or 302-831-8843.

     • Career exploration and counseling, including administration
       of career inventories.                                       Lifelong learning opportunities
     • Unofficial transcript evaluation and curriculum review for
       prospective transfer students.
                                                                    The University of Delaware hosts Osher Lifelong Learning
                                                                    Institute (OLLI) programs in New Castle, Kent and Sussex
     • Assistance
       processes.
                    with the University’s admission and readmission counties and online for adults to enjoy classes, teach,
                                                                    exchange ideas and learn together. Try out a new
                                                                    language, meet with a passionate discussion group or
     • Information regarding UD resources and student services. revisit your favorite areas of study from the comfort of your
     • Information on University policies and procedures.           home or on location. These volunteer-based academic
                                                                    cooperatives offer hundreds of courses each year, with no
     Explore your options! Contact the ACCESS Center to
     schedule an appointment.                                              grades or exams and no educational prerequisites.
                                                                           See page 7 for details.
     Email: access-advise@udel.edu • Phone: 302-831-8843
     pcs.udel.edu/access

         Spring course delivery format
         While many of our continuing education courses are
         traditionally offered through an in-classroom learning
         format, many spring 2023 courses will be taught in a
         live-online format via videoconferencing. Should a
         change occur in course delivery format, enrolled
         participants will be notified as soon as possible.
         For information about the University of Delaware’s
         response to COVID-19, see udel.edu/coronavirus.

     2                                                        302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 5

                                                                                        Professional development
                                                                                        programs and courses
                                                                                        UD PCS offers a variety of ways for you to build your
                                                                                        credentials and move ahead in your career. Certificate
                                                                                        programs, seminars and short courses provide you with
                                                                                        practical knowledge and skills as well as resume-building
                                                                                        credentials. Our faculty and adjunct instructors combine
                                                                                        strong academic backgrounds with extensive real-world
                                                                                        experience. Programs include:
                                                                                        n Business & IT—Business Analytics, Cybersecurity, Digital
                                                                                          Marketing, Microsoft® Excel, Nonprofit Leadership, Project
                                                                                          Management, Sales Development Science, Sales
                                                                                          Operations Science, Self-Paced Programs, Social Media
                                                                                          Marketing
     Customized learning                                                                n Drone Training—Ground School and FAA Part 107 Test
     UD PCS is ready to provide customized education programs                             Prep
     to help your organization achieve its training and employee                        n Education—Instructional Design, UD Montessori Teacher
     development goals. Programs are built on leveraging the                              Residency
     best research-based and applied knowledge for your
     organization’s needs.                                                              n Food and Hospitality—Brewing Science and Brewery
                                                                                          Operations
     Customized learning and organizational training
                                                                                        n Healthcare—Clinical Trials Management, RN Refresher
     Professional coaching, executive education and customized
     training programs are tailored to your organization’s needs                        n Law—Paralegal, LSAT Prep
     and can be delivered online, on-site or on campus.                                 n Pre-College—UD Dual Enrollment, SAT/ACT Prep
     A wide variety of topics are available for customization,                          n Test Preparation—ACT, GMAT, GRE, LSAT, SAT, Praxis
     including business, healthcare and others, as well as
     executive education programs that meet the specific needs                          See pages 13–27 for complete program listings.
     of your organization. University of Delaware faculty and
     external subject matter experts provide exceptional learning
     opportunities for your team.
                                                                                        Online learning opportunities
     Comprehensive instructional design and course
                                                                                        through UD Online
     delivery solutions                                                                 More than 240 University of Delaware credit courses—as well
     Our strong knowledge of instructional design techniques,                           as 28 degree programs, certificate programs or professional
     technology applications and adult learning styles enables                          development programs—are offered online, and more are
     our educators to produce and deliver classroom-based and                           developed every year. Ranging from an associate in arts to
     online programs tailored to your needs.                                            an MBA or M.S. in mechanical engineering, online programs
                                                                                        from the University of Delaware are ideal solutions for
     Professional executive coaching                                                    students and professionals seeking to advance their
     We help organizations develop employee strengths, address                          education while accommodating their busy schedules.
     challenges, improve productivity and increase job
     satisfaction. We design new or enhance your existing
     coaching programs, including executive-level services.
     Benefits to your organization
     Outsourcing your organization’s professional development to
     UD enables your employees to focus their efforts on core
     business issues that affect your bottom line.
     Other benefits include:
     • Strengthening
       programs.
                     your workforce through proven leadership

     • Optimizing work processes.
     • Improving relationships through diversity, teamwork and
       communications programs.
     Learn more or contact us at pcs.udel.edu/customized,
     or lval@udel.edu.

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                   3
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 6

                                                             CUSTOMIZED LEARNING

                                   unique educational strategies
                                     PCS programs meet organizations’ specific needs
                                                         By Adam S. Kamras                                 the Newark campus for six consecutive
                  Top-ranked university                  Though Nickle Electrical Companies and            weekly sessions.
            Tap into UD’s resources and knowledge        Grain Craft Bar + Kitchen are in very             “We decided that spreading the program
                 as a top-ranked public research         different industries, they faced a similar        out over four quarters would be the best
            university tackling the biggest challenges
               facing our state, nation and world.       problem in their attempts to secure learn-        way to proceed because we could have
                             •••••
                                                         ing programs for their managers.                  breaks in between to apply some of the
                                                         “Looking to take our management team              training and then build the next session,”
                   world-class faculty,                  to a whole new level, I did a bunch of            said Shupe.
                   real-world experts                    research, but I just wasn’t finding what we       In response to the values it wanted for its
              Draw on the expertise of over 1,500        wanted,” said Heather Shupe, human                managers, Nickle’s training topics included
                 faculty, experts and industry
                                                         resources director of Nickle Electrical           communication, mentoring, coaching,
             practitioners working and researching
                     in all knowledge areas.             Companies. “We needed something we can            accountability, team building, leadership
                             •••••
                                                         customize and make Nickle’s product, that         and conflict resolution. Working in con-
                                                         we can replicate and do over again, and that      junction with the instructor and UD PCS’
                     valued credential                   we can put more managers through.”                director of noncredit professional programs,
             Gain a University of Delaware backed                                                          Vic Wang, Shupe requested and received
              credential and digital badges upon         Grain’s co-proprietors, Lee Mikles and
                                                         Jim O’Donoghue, also were not satisfied           a program that was highly interactive and
                     training completion.
                                                         with the options they were being presented        addressed scenarios that Nickle’s managers
                             •••••
                                                         with. “We looked at programs that were            would experience on the job. She said the
               FLEXIBLE, TAILORED OFFERINGS              kind of off the shelf and partly met our          role-play situations and hands-on activities
               Leverage our ability to provide           needs and partly didn’t,” said Mikles.            were well received and evaluations were
              completely customized programs                                                               all positive.
             whether online, on-site or on campus,       Both organizations turned to the University
                  in many program formats.               of Delaware Division of Professional and          In preparation for Grain’s customized
                             •••••                       Continuing Studies (UD PCS) for                   training, Wang visited all three establish-
                                                         customized learning programs designed to          ments and shadowed the employees.
                      COMMITTED TEAM                     meet their specific needs. Nickle engaged         “We talked with a few different providers,
              Advance your team with the support
               of our dedicated and committed
                                                         in a personalized on-site Emerging Leader-        but UD was very open to tailoring it to
              customized learning team, assisting        ship Training program that met quarterly          our needs, which was great,” said Mikles.
               with every program aspect from            over the course of a year, and Grain sent         “They really made the investment to
                development to start to finish.          managers from each of its three locations         understand what we truly need and offer
                                                         at the time to UD PCS’ headquarters on            us something that was tailored to our group.”

     4                                                              302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 7

                                                                                                             emphasis on “the Grain way,” which Mik-
                                                                                                             les said includes how they want to conduct
                                                                                                             business, how they want to be treated and
                                                                                                             how they want to treat people.
                                                                                                             UD PCS is ready to provide customized
                                                                                                             education programs to help your
                                                                                                             organization achieve its training and
                                                                                                             employee development goals. Our
                                                                                                             customized learning programs are built
                                                                                                             on leveraging the best research-based
                                                                                                             and applied knowledge for your organi-
                                                                                                             zation’s needs. When you partner with
                                                                                                             UD PCS, you’ll benefit from the resources
         Following some icebreakers and team-                build off of it,” said Shupe. “Their level of
                                                                                                             of a top-ranked university; the expertise
         building exercises, Grain’s focus areas             accountability, conflict resolution skills,
                                                                                                             of world-class, faculty, real-world experts;
         included harassment and bullying, emo-              communication and all of the other items        gaining a valued credential; flexible,
         tional intelligence, and managing peers.            that were addressed are being practiced.”       tailored offerings; and a committed
         Nancy Chase, Grain human resources and              Allowing their employees to express             customized learning team.
         events manager, appreciated how the                 themselves freely, Mikles and O’Donoghue
         program was geared specifically to the                                                              Offered at your site, at UD, online or
                                                             refrained from participating in the sessions    through a combination of delivery
         restaurant business.                                and were pleased to hear that their staff       locations and formats, we can help your
         “I have been to other manager trainings             opened up quite a bit to each other.            organization meets its learning goals
         and this one was more personal,” said               “They don’t all know the managers from          via organizational needs assessment
         Chase. “I liked that it was just us.”               the other locations very well, but by the       and development; customized learning
         Shupe said the development in Nickle’s              end of the class they were all yucking it up    programs for every level of your organi-
         managers is evident, and the lessons and skills     together,” said O’Donoghue. “I love the         zation; comprehensive instructional
         are continuing to be reinforced in perform-         fact that they were talking about seeing        design and course delivery; professional
                                                                                                             and executive coaching; employee
         ance evaluations and subsequent trainings.          each other again.”
                                                                                                             upskilling, reskilling and retention; and
         “They are able to take that information and         The training has also led to an increased       executive education programs.

         key business topics for
         busy professionals
         Offered by UD PCS in partnership with
         UD’s Alfred Lerner College of Business
         and Economics, the UD Pocket MBA is
         a professional certificate program for
         current and aspiring managers and leaders
         to develop and enhance their business
         acumen. The curriculum features traditional
         core MBA program topics distilled down
         to just a few sessions each instead of an
         entire semester.
         The most recent cohort concluded in
         September 2022 and included 30 profes-
         sionals from Incyte, the Wilmington,                Healthcare Organization. Sessions               Throughout the eight-month program,
         Delaware-based, global biopharmaceutical            covered entrepreneurial thinking, strategic     participants collaborated in teams to
         company. Led by UD’s Qingjiu Tao,                   decision making, data analytics, digital        complete a business case study focused
         assistant professor of management, the              marketing, management accounting and            on a pharmaceutical product launch
         primarily online program focused on three           finance, policy and finance in healthcare       scenario with the goal of applying
         main topics — Leading People, Health-               delivery, as well as leadership and             program takeaways, which they presented
         care Business Acumen and Leading the                innovation in population health.                at an on-site capstone event.

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                           5
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 8

          MEET WITH US TO LEARN MORE                                                                       INFORMATION SESSION
                                                                                                           Thursday, January 12
                  PCS Information Session set for Jan. 12                                                  at 7 p.m.
     The community is invited to learn more           Students in UD PCS noncredit programs                BUSINESS & IT
     about professional development programs          may be eligible for financial assistance and         • Business Analytics Science
     offered by the University of Delaware’s          discounts. Payment plans, discounts or               • Cybersecurity, Fundamentals
     Division of Professional and Continuing          scholarships are applicable for most                   and Advanced
     Studies (UD PCS) in spring 2023 by               programs and include discounts for veterans          • Foundations of Digital Marketing
     attending a free virtual information session     and members of the military, groups of two           • Microsoft® Excel
     on Jan. 12 at 7 p.m.                             or more, professional associations, and              • Nonprofit Management
     Although detailed program information            UD alumni, students and employees.                   • Project Management
     can be found on the programs’ webpages,          Students may be eligible for funding from            • Sales Development Science
     the live-online information session allows       the Elevate Delaware program if they are             • Sales Operations Science
     participants to interact directly with the       employed by Delaware businesses with                 • Social Media Marketing
     experts teaching the courses, providing a        50 employees or less (page 8).
                                                                                                           DRONE TRAINING
     real-time opportunity for Q&A and feedback.      Participate in event promotions,                     • Professional Drone Pilot:
     Each semester, information session partici-      post on social media                                   Ground School and FAA Part 107
     pants tell us what a valuable experience it is   As a side benefit of attending the virtual             Test Prep
     to hear directly from their prospective in-      info session, participants have the opportu-         EDUCATION
     structors, who range from industry experts,      nity to enter three raffles for registration         • Instructional Design
     business owners, college professors and other    discounts applicable to most UD PCS                  FOOD & HOSPITALITY
     veteran educators, graduate degree holders,      noncredit programs. Participants are                 • Foundations of Brewing Science
     certified practitioners, and leaders in their    automatically entered in two of the raffles            and Brewery Operations
     fields – all who practice what they preach       simply by attending the virtual event and
     and are eager to share their knowledge.          completing the evaluation form. Posting              HEALTHCARE
                                                      on Facebook or Twitter with the hashtag              • Clinical Trials Management
     Learn about financial assistance                                                                      • RN Refresher
                                                      #UDPCS enters participants in the third
     options                                          discount raffle. For details and rules, visit        LAW
     In addition to program-specific details like     pcs.udel.edu/raffle.                                 • Paralegal
     industry outlook and course expectations,
                                                                                                                                              LEARN MORE
     topics covered at the information session        RSVP is required to participate in                   Visit pcs.udel.edu/
     include financial assistance options and         the virtual information session.                     info-session for
     career resources available to most students      Please see details on this page,                     program schedule
     and graduates of UD PCS certificate              or at pcs.udel.edu/info-session.                     and to RSVP.
     programs (page 8).

     6                                                                302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 9

                                          LIFELONG LEARNING
                                                                                                            Literature and Writing — Shakespeare,
                                                                                                            Aspiring Poets, Banned or Challenged
                                                                                                            Books, Writing Memoirs
                                                                                                            General Interest — Electric Vehicle
                                                                                                            Technology, Genealogy Research,
                                                                                                            Gay-Lesbian-Bisexual-Trans Films, iPhone
                                                                                                            Camera & Photos Apps, Inside Our
                                                                                                            National Parks, Thought-Provoking Films
                                                                                                            Languages — American Sign Language,
                                                                                                            French, German, Italian, Spanish
                                                                                                            Wellness and Physical Activity — Pacific
                                                                                                            Island Dances, International Folk Dance,
                                                                                                            Yoga, Tai Chi, Walking Groups

                DISCOVER YOUR PASSION                                                                       Economics, Political Science — China:
                                                                                                            Evolving Global Order, Investing Club,
                                                                                                            Elder Law and Estate Planning, Supreme
                                                                                                            Court and U.S. History
                                                                                                            Spring classes start Feb. 6
                      Through spring lifelong learning classes                                              For spring 2023, OLLI offerings include
                         featuring fun and diverse topics                                                   nearly 300 in-person or online classes,
                                                                                                            including many hybrid or combined
         The University of Delaware is proud of its           Something for everyone                        offerings, allowing flexible attendance
         history as one of the earliest and largest           OLLI offers a fun, informal learning envi-    options.
         lifelong learning programs in the country,           ronment with a mix of both academic and
         hosting Osher Lifelong Learning Institute                                                          Online classes are offered through the
                                                              entertaining subjects, but with none of the
         (OLLI) programs throughout Delaware.                                                               Zoom videoconferencing software, with
                                                              stressful ingredients like tests or grades.
                                                                                                            free training provided to participants.
         As a volunteer-driven learning cooperative           Favorite OLLI subjects include music, art,
         for adults age 50-plus, UD’s OLLI pro-               history, wellness activities and more.        Classes start Feb. 6 in 13-week, 11-week
         gram has nearly 2,000 active members and             A small sampling of the nearly 300 courses    and five-week sessions, with a second
         offers classes at locations in Dover, Lewes,         planned for spring 2023 includes:             five-week session starting April 3.
         Newark, Ocean View and Wilmington, as                                                              Registration for spring semester is
                                                              Art — Card Making, Fiber Arts and Fabric
         well as online. With volunteer instructors                                                         available Jan. 5–18, with another
                                                              Dyeing, Japanese Flower Arranging, Mosaic
         at the heart of the program, the expertise                                                         registration period available Jan. 24–
                                                              Wood Art, Stained Glass, Watercolor
         from their professional careers, educational                                                       Feb. 17. Gift certificates are available
         backgrounds, avocations and passions pro-            Music and Performing Arts — Broadway          for purchase.
         vide the source material for the breadth             Legends, Barn Dance Band, Chorus,
                                                                                                            OLLI’s newly revised membership
         and depth of OLLI’s class offerings.                 Chamber Choir, Guitar Workshop,
                                                                                                            structure consists of one flat membership
                                                              Orchestra, Recorder Ensemble, Stand up
         While the varied classes are a big draw,                                                           fee of $250 for the semester, after which
                                                              Comedy How-to
         members are quick to add that the oppor-                                                           members sign up for unlimited classes
         tunities for friendship and fun are just as          General Interest — 21st Century               and activities at all UD OLLI locations
         important. “One of the main reasons I like           Challenges Through the Eyes of Star Trek,     and online. Need-based partial financial
         coming to OLLI is the camaraderie,” said             Gardening Speakers, Mah Jongg, Reducing       assistance is available; for details contact
         one member. Social interaction, volunteer            Your Carbon Footprint                         the OLLI office at 302-573-4417.
         opportunities, extracurricular activities,           History — Hagley Does History!, JFK           For more information about OLLI,
         clubs and more are all part of the vibrant           Assassination, U.S. History Viewed by         including a complete course
         OLLI learning community.                             African Americans                             listing, visit olli.udel.edu.

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                          7
70 YEARS - Professional and Continuing Studies
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 10

         Funding available for
         noncredit professional
                                                                                              UD PCS
         development                                                                          CAREER
         The Delaware Department of Labor’s
         Elevate Delaware program helps
         fund professional development and
                                                                                              RESOURCES
         training opportunities for individuals
         and employers. If you meet program
         eligibility requirements, you could
         complete a UD professional develop-
         ment noncredit program at no cost
         to you!
         With $1.5 million allocated to Elevate
         Delaware, the program is available       The University of Delaware’s Division
         to individuals who work in Delaware
                                                  of Professional and Continuing Studies          Career coaching
                                                  (UD PCS) recently began offering an
         for organizations with fewer than 51
                                                  expanded suite of career-focused                Resume review
         employees. “The Elevate Delaware
         program provides an excellent
                                                  resources to UD PCS certificate                 Mock interviewing
                                                  program students.
                                                                                                  UD career/networking events
                                                  Participants enrolled in designated
                                                  noncredit professional development              Internship and job database
                                                  programs now have access to
                                                  resources and tools like resume review, career path coaching and mock interviewing
                                                  sessions as well as to selected career resources through the UD Career Center.
                                                  “This has been a recurring request from both prospective and current students as
                                                  well as UD PCS graduates and faculty,” said Vic Wang, director of UD PCS noncredit
           Focused on Delaware                    professional programs. “They’ve asked us about extra career resources to help
                                                  navigate a career change, optimize their job search and maximize potential opportu-
            small businesses &                    nities that may come with adding a new credential to their resumes,” added Wang.
             their employees                      “It’s an exciting development,” said Debra Fields, the new program manager for
                                                  UD PCS career services. “In addition to directly providing some great career services
         opportunity for individuals to obtain    to our certificate program students, we’ve also collaborated with the UD Career
         significant funding to help meet their   Center to enable students’ access to important resources that historically have been
         professional development goals, as       available primarily to matriculated UD students and alumni.”
         well as for employers to obtain sup-     Since the program’s inception, Fields has already worked with about 45 UD PCS
         port for training and development for    certificate program students, assisting with resume review, interview preparation
         their staff and team members,” said      questions and access to other resources.
         Vic Wang, director of UD PCS non-        Resources include assistance with career goal and career path assessment, one-on-
         credit professional programs.            one coaching and support while they’re enrolled in the UD PCS program, as well as
         Providing up to $10,000 to eligible      for a follow-up period after program completion.
         individuals enrolling in approved        Students are able to attend UD career and networking events—both in person and
         noncredit professional development       virtual – as well as participate in the Handshake network, a database of thousands
         programs, funding may also be            of internships and jobs posted specifically for UD students and alumni.
         available to help Delaware organiza-
                                                  In addition to the resources and support offered through the UD PCS career services
         tions build and facilitate customized
                                                  initiative, students can take advantage of free academic advisement and career
         UD professional development              exploration provided by the UD PCS ACCESS Center. ACCESS Center services include
         courses for their employees or           academic advisement, educational planning and career exploration, all offered at
         members.                                 no cost to prospective and existing continuing education students, as well as the
         For details, visit pcs.udel.edu/         larger community.
         elevate-delaware.                        For more details, including a complete list of UD PCS career services eligible
                                                  programs, visit pcs.udel.edu/career-services.

     8                                                       302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 11

                                                                      WORKPLACE SKILLS

                                              RETURNING TO UD from AFAR
                                   Social media training helps student excel professionally
          By Adam S. Kamras                                   a virtual student in the UD PCS Funda-            pated in the spring 2022 offering of the
          Not knowing what she wanted to do with              mentals of Social Media Marketing Certifi-        UD PCS Advanced Social Media Market-
          her life was a key factor in Lauren Conforti’s      cate program.                                     ing for Business Certificate program. She
          decision to enroll at the University of             “The virtual format was great, and I              was eager to take a second class taught by
                                                              couldn’t have imagined it being in person         Nancy Dibert, CEO of Epic Marketing
          Delaware as an undergraduate in 2015. Five
                                                              because the nature of social media work is        Consultants.
          years later, she reenrolled at UD as a contin-
          uing education student because she knew             all online,” said Conforti. “It was still per-    “Nancy was great and always available,”
          exactly what she wanted to do, how she              sonal and focused, and I always joined the        said Conforti. “We spoke on the phone
          wanted to do it and what provider she               Zoom office hours.”                               multiple times, and she was a big selling
          wanted to do it with.                               UD’s name recognition                             point for me to do the second program.”
          A native of East Hanover, New Jersey,               Though there were many organizations of-          Immediately applicable skills
          Conforti said she was aware of the University’s     fering social media training, it did not take     Whereas the fundamentals class made
          strong reputation and found it to have an           long for her to decide that the University of     Conforti a stronger candidate for employ-
          attractive campus with friendly people              Delaware would be the best option for her.        ment, the advanced class enabled her to
          when she visited as a high school student.          “Some people tout professional develop-           immediately apply what she was learning
          “It is a nice starting place for people who         ment from places I never heard of,” said          to benefit her employer.
          might not know exactly what they want to            Conforti. “If there is going to be time,          “For my assignments, I was sending Nancy
          pursue because there are so many options            money and energy involved, I want it to be        posts for my company’s real-live social
          and avenues you can explore,” said Conforti.        at the school that I trust.”                      channels,” said Conforti. “I took her hon-
          “I am glad that I chose the University of           Class paves way for full-time job                 est feedback and worked it into my current
          Delaware. It was a good playing ground for                                                            role. She was a mentor who helped me not
                                                              Shortly after completing the fundamentals
          taking different classes.”                                                                            only better my professional development
                                                              program, Conforti began a full-time, re-
          Conforti’s classes led her to a bachelor’s de-      mote position with 240 Tutoring, a Texas-         but also the development of my company.”
          gree in English in 2019. As an undergradu-          based company that offers online study            Self-paced and customized classes
          ate, she participated in a variety of activities,   guides to help teachers prepare for certifica-    The Social Media Marketing program has
          including serving as a UD social media am-          tion exams. Initially hired as a customer care    been converted to four self-paced courses
          bassador.                                           agent, she quickly leveraged her newly ac-        that can be started anytime: Fundamentals
                                                              quired knowledge from the fundamentals            of Social Media Marketing, Advanced
          Back at UD from a distance
                                                              class to transition to 240 Tutoring’s first po-   Instagram Marketing, Advanced LinkedIn
          Following her graduation, Conforti moved            sition devoted solely to social media.
          back to New Jersey and continued to in-                                                               Marketing and Advanced TikTok Market-
          crease her social media proficiency through         Expert instruction                                ing. UD PCS can also provide foundation-
          part-time jobs. Looking to further develop          Boosted by the confidence she obtained            level to advanced-level digital and social
          her skill set and beef up her credentials, she      from the fundamentals class and the desire        media marketing training via customized
          “returned” to her alma mater in fall 2020 as        to excel at her new job, Conforti partici-        learning.

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                            9
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 12

                                                                   ONLINE LEARNING

                                                  STUDY with FLEXIBILITY
                    Online offerings allow you to take classes from anywhere at any time
          Flexible and online learning at the University   At the University of Delaware, online
          of Delaware goes back a long way, to when        programs are designed to help students,
          distance learning meant a working adult          especially working adults, expand their
          student told us he packed a VCR and              skills and further their careers. We do this
          VHS lecture tapes so he could keep up            through discovery-based learning, applied
          with his UD engineering coursework               research and dynamic skill building. This
          while on a business trip to China.               proven academic approach extends to all
          UD counts itself among the leaders of            of our online degree programs and non-
          online and distance learning, from its           degree courses. When you choose to study
                                                                                                              ment certificate programs are launching
          original launch in 1988 with videotaped          with UD, you gain access to our expert
                                                                                                              this spring, including Cybersecurity
          lectures for a few degree programs,              faculty and leading-edge curriculum, all
                                                                                                              Fundamentals for Practitioners and
          evolving and expanding into today’s              with the flexibility that comes with online
                                                                                                              Managers (page 14), Advanced Cybersecurity
          dynamic virtual classroom. Now encom-            learning.
                                                                                                              Defense (page 14), Instructional Design
          passing hundreds of classes and new              Online programs from the University of             (page 20), and three advanced social
          online degrees launched every year, UD’s         Delaware are ideal solutions for students          media marketing certificates covering
          resources and expertise in online learning       and professionals seeking to advance criti-        Instagram, LinkedIn and TikTok (page 17).
          helped faculty and departments across            cal skills with a leading research university
                                                                                                              We hope to see you in our virtual
          UD adapt and meet the challenges of a            while accommodating their busy schedules.
                                                                                                              classrooms. Learn more at
          total virtual campus, necessitated during        Several new online professional develop-           pcs.udel.edu and online.udel.edu.
          the pandemic.
          This year alone, four UD online graduate                                    University of Delaware—
          degree programs have been recognized by                                  A TOP-RANKED EDUCATION
          U.S. News & World Report in its 2022 U.S.
          News Best Online Programs or Best                  • U.S. News and World Report names UD No. 38 nationally among top public universities.
          Online Programs for Veterans lists, ranked          • Kiplinger's, Forbes, Princeton Review and MONEY rank UD among “best value” schools.
          on factors like engagement, faculty                   • UD is named among the Top Veteran-Friendly Schools by U.S. Veterans Magazine.
          credentials and training, student excellence,
                                                                               Learn more: www.udel.edu/about/facts-figures
          and student services and technologies.

     10                                                                302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 13

                                                               HIGH SCHOOL SOUND OFF

                                having a say on SUMMER VACATION
                          High school students offer Gov. Carney advice on crucial issues
         By Adam S. Kamras                                   provide the brainpower to keep us going to      conducted a condensed version of a process
         If the 43rd annual Delaware Governor’s              solve problems.”                                followed in their public policy courses.
         School for Excellence students were asked                                                           In this process, students work through a
                                                             Recommendations encouraged
         to report on what they did on their summer                                                          problem-solving procedure to research
                                                             Carney, who was welcomed to campus by           problems, causes and consequences, and
         vacation when they returned to their respec-        UD Provost Laura Carlson and Associate
         tive high schools throughout the state, they                                                        develop a policy proposal for a public
                                                             Vice Provost for Professional and Continuing    official. After practicing their pitches and
         likely gained the attention of their teachers       Studies George Irvine, said a legislative
         and classmates when they said they gave                                                             receiving feedback from Pierce, Taylor,
                                                              fellowship program he was chosen for           Barnes and Shaffer, the students’ final
         advice to Delaware Gov. John Carney on              while pursuing his master’s was a transfor-
         important issues like climate change, school                                                        pitches on climate change, school safety,
                                                             mational experience that convinced him to       mental health and abortion rights were
         safety, mental health and abortion rights.          change his career plans from football           refined in preparation for the appreciative
         Carney, who earned a master’s degree in             coaching to public service.                     governor’s arrival.
         public administration from the University           “The biggest challenge we face in my view
         of Delaware, returned to his alma mater to                                                          “When you have the opportunity to stand
                                                             is how are we going to prepare students like    in front of the future of our state and have
         spend about 90 minutes in Memorial Hall             all of you to do the jobs of the future,”
         interacting with the participants in the                                                            an interaction like we have had today, that
                                                             said Carney.                                    is really pretty special,” said Carney.
         one-week program that brings together
         academically and artistically talented              To address the many challenges he is faced      Pathway to UD
         Delaware high school students who have              with, Carney seeks input from others like
                                                             the Governor’s School students who were         Governor’s School is comprised of an
         completed their sophomore year. Sponsored                                                           academic program and a visual and
         by the Office of the Governor of the State          in front of him.
                                                                                                             performing arts program for participants
         of Delaware in cooperation with the                 “I take advice,” said Carney. “The best thing   selected via a competitive application process
         Delaware Department of Education and                you can do for me is give me some good          after being nominated by their schools.
         UD’s Division of Professional and Contin-           advice about a whole range of issues that are   Throughout the week, students interact
         uing Studies (UD PCS), the program,                 important to all of you.”                       with each other in the exploration of lead-
         which includes lodging and meals, is                                                                ership, diversity, teamwork and creativity.
          provided at no cost to the participants,
                                                             Guided by UD faculty
         courtesy of the Office of the Governor.             Luckily for Carney, the students were eager,    Governor’s School for Excellence has wel-
                                                             ready and willing to share their thoughts       comed more than 4,000 students over the
         “This is a really great program for all of          with him after being prepped for his visit      last 43 years, including Delaware Lt. Gov.
         you,” said Carney. “You have been selected          by UD Joseph R. Biden, Jr. School of            Bethany Hall-Long who was a member of
         because you are leaders in your school right        Public Policy and Administration faculty        the inaugural class in 1979. Approximately
         now. You’re the kind of people we need to           members Andrea Pierce, Casey Taylor,            half of Governor’s School participants
         keep our state strong, our economy strong.          Philip J. Barnes and Timothy J. Shaffer who     enroll at the University of Delaware.
         We are relying on you in the future to

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                             11
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 14

                                                            SOMETHING’S BREWING

                        POPULAR BEER BREWING CLASS RETURNS
                                Professional brewmaster shares expertise and passion
          By Adam S. Kamras                              consumable item. Food, science and art all
          Like many people reaching the legal            in one, that’s what hooked me. The
          drinking age, Brad Adelson bought beer         process is so magical.”
          on his 21st birthday; however, he did          Adelson was so hooked on brewing that
          not—actually could not—enjoy any of it         he went back to school to earn a second
          that day. Rather than ordering a bottle or a   undergraduate degree in food science and
          draft at a pub or purchasing a six-pack or a   technology at Oregon State University
          case at a store, Adelson and a friend in-      and has not looked back. For over 15
          vested in a beer-brewing kit and began the     years, he has worked at various breweries
          multiday brewing process by mixing the         around the country. Currently the brew-
          ingredients themselves.                        master for Lost Planet Brewing Company,           need to be able to show any future boss
                                                         he shares his experience, expertise and           that they have a pretty good base knowl-
          Adelson, who was pursuing a bachelor’s                                                           edge of beer. I thought about if I was
          degree in art with a concentration in          passion by leading the popular UD PCS
                                                         Foundations of Brewing Science and                going to hire somebody who did not need
          photography from San Jose State University                                                       a lot of training, what would I want them
          at the time, was instantly taken with brew-    Brewery Operations program, which sold
                                                         out last semester.                                to know.”
          ing, which he equated with his major.
                                                         Designed to give participants looking to          Whether participants are looking to make
          “What I love about photography is that it                                                        brewing a full- or part-time career, transi-
          is such a great blend of art and science,”     gain entry into the rapidly growing beer
                                                         industry, or transition roles within it,          tion roles in a brewery, take their hobby to
          said Adelson. “Beer is not only a great                                                          the next level or just increase their knowl-
          blend of art and science, but it’s also a      practical knowledge and hands-on experi-
                                                         ence to equip them with an upper hand             edge, they will be invited to attend an op-
                                                         when pursuing brewery jobs, Adelson               tional in-person session and beer tasting at
                                                         believes the live-online course beginning         Delaware Park’s 1937 Brewing Company,
                                                         Feb. 15 will be eye-opening for anyone            where they will learn practical, hands-on
                                                         who enrolls.                                      aspects of the role and familiarize them-
                                                                                                           selves with the brewery space.
                                                         “We cover the brewing process from start
                                                         to finish,” said Adelson. “The biggest goal       Participants in the program, which can
                                                         is for the participants to learn what they        also be presented via private, customized
                                                                                                           learning, must be at least 21 years old.

     12                                                             302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 15

                                                                                                         SPRING 2023 COURSES AND PROGRAMS

     Spring 2023 courses and programs

     BUSINESS AND IT                                        Analytics Playbook to help a real-world
                                                            company leverage data to extract and                     FREE LIVE-ONLINE
     CREDIT DEGREE | ONLINE
                                                            visualize actionable insights using the latest        INFORMATION SESSION
                                                            techniques and industry tools, you will also
                                                            learn strategic concepts such as data                   Thursday, January 12
     Accounting Practice,                                   modeling, accessing data with SQL, data                            7–8 p.m.
     Master of Science (M.S.)                               visualization and KPI development.
                                                                                                                  LEARN MORE     Join us for a live-online
                                                            In addition, you’ll walk away with                                   information session to
     Within this AACSB accounting-accredited
                                                            hands-on technology experience and be                                learn more about spring
     program, you’ll study with renowned
                                                            fully prepared to take your Tableau                                  2023 professional
     faculty to gain a solid understanding of
                                                            Desktop Specialist Certification exam.                               development programs,
     accounting, the assurance function, tax
                                                            Weekly, you should expect to spend four to                           speak with instructors
     regulations, business law and the business                                                                  and ask questions about the programs
                                                            six hours engaging with on-demand
     environment and graduate ready to sit for                                                                   you’re interested in.
                                                            content created by industry experts,
     the CPA exam.
                                                            including activities and assignments in the            This session will include programs
     CONTACT: 844-237-1338                                  online learning portal. Additionally, weekly         in Business and IT, Drones, Education,
     business.online.udel.edu/sp-map                        live-online, one-hour, optional but                     Food and Hospitality, Healthcare
                                                            recommended group sessions are                                       and Law.
     CREDIT DEGREE | ONLINE                                 available for engaging in real time with              Scan code above, see page 6, or visit
                                                            peers, experts and mentors.                           pcs.udel.edu/info-session for details.
     Applied Statistics,                                    WHO SHOULD PARTICIPATE?
     Master of Science (M.S.)                               • Individuals considering a career in an
                                                              analytics-related capacity who want to
                                                                                                             CREDIT CERTIFICATE | ONLINE OR IN-CLASS

     This program is designed for working                     build data-oriented skillsets and gain         Business Essentials
     professionals from a range of occupational               their Tableau Desktop Specialist
     and educational backgrounds. Students                    Certification
                                                                                                             Certificate
     receive training in applied and theoretical            • Business-focused professionals looking to      Through courses offered both online and
     statistics and graduate ready to excel in                develop new skills to expand career            on campus, this certificate offers students
     data careers.                                            opportunities or improve potential for         and working professionals the opportunity
     CONTACT: 844-247-6251                                    advancement in marketing, sales,               to earn a business-related certificate. The
     onlinestats@udel.edu                                     finance, business operations, human            program is comprised of four targeted
     onlinestats.canr.udel.edu                                resources or other related fields              courses from UD’s Alfred Lerner College of
                                                            • Recent graduates looking to gain a             Business and Economics:
                                                              big-picture understanding of business
     NONCREDIT CERTIFICATE | ONLINE                                                                          •   Economic Issues and Policies
                                                              analytics and build in-demand skills
                                                                                                             •   Survey of Accounting
                                                              employers are seeking
     Business Analytics                                     • Entrepreneurs looking to grow their
                                                                                                             •
                                                                                                             •
                                                                                                                 Introduction to Business
                                                                                                                 Fundamentals of Finance
     Professional Certificate                                 business by utilizing skills in data
                                                              extraction, modeling and visualization         CONTACT: access-advise@udel.edu
     Delivered online, the Business Analytics                                                                302-831-8843 • pcs.udel.edu/essentials
                                                            SCHEDULE: Classes start monthly. Please
     Professional Certificate program is taught             visit our website for schedules.
     by industry experts and covers the key
     areas required to be effective at utilizing            LOCATION: Online
     data to help an organization optimize its              PRICE: $1,850, course materials included.
     business processes by making better, more              ba.pcs.udel.edu
     informed decisions. In this 10-week course,
     you will learn key concepts and strategies,
     get hands-on practice (with feedback
     from experts) and earn in-demand
     credentials. Along with creating a Business

     pcs.udel.edu | 302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement)                                                          13
6689GuideS23Edited.qxp_Guide 11/16/22 12:57 PM Page 16

     SPRING 2023 COURSES AND PROGRAMS

     NONCREDIT CERTIFICATE | ONLINE                  NONCREDIT CERTIFICATE | LIVE-ONLINE                   NONCREDIT COURSE | ONLINE

     NEW! Cybersecurity                              NEW! Advanced                                         Foundations of Digital
     Fundamentals for                                Cybersecurity Defense                                 Marketing Certificate
     Practitioners and                               Certificate                                           Meet your audience online
     Managers Certificate                            Hands-on techniques and tools                         What is digital marketing and why does it
     Start here to learn the concepts,               addressing real-world                                 matter to businesses? How can you
                                                     challenges                                            incorporate digital into your marketing mix
     tools and terminology of the field                                                                    to meet your audience online? The objective
     Cybersecurity is an essential topic for         Data and information are the building                 of this course is to introduce foundational
     many businesses, schools, banks and other       blocks of today’s organizations. Most                 marketing concepts needed for digital
     organizations. As our lives evolve online, it   security experts no longer speculate as to            marketing. Participants will learn to:
     is critical to prioritize securing our online   whether an organization will be targeted,
                                                                                                           • Define digital marketing terms
     identities and assets. Additionally, with       rather when and how. It is imperative that
                                                                                                           • Differentiate between the characteristics
     online business transactions becoming a         corporations stay ahead of the next
                                                                                                             of traditional and digital marketing
     standard, every employee must                   cyberattack. This program is designed to
                                                                                                           • Differentiate among inbound and
     understand how to keep information and          advance participants’ cybersecurity
                                                                                                             outbound marketing strategies
     their networks safe. Designed to give           literacy and provide practical hands-on
                                                                                                           • Distinguish between the different digital
     participants a general awareness of             skills with proven techniques for assessing
                                                                                                             channels and the opportunities they
     cybersecurity and to familiarize them with      risk and safeguarding data. Participants
                                                                                                             provide for business online
     basic tools and terminology, this course        will apply cybersecurity concepts to
                                                                                                           • Distinguish examples of digital media
     covers fundamentals of cybersecurity and        complete advanced technical challenges
                                                                                                             used in digital marketing
     acts as a starting point into a cybersecurity   utilizing tools that are employed in the field
                                                                                                           • Coordinate a competitive analysis
     career. This course provides participants       today. This program is designed to serve
                                                                                                           • Differentiate between types of
     with the foundational skills and vocabulary     as a steppingstone for entry into the
                                                                                                             benchmarking
     enabling pursuit of further training or         cybersecurity industry.
                                                                                                           • Conduct a SWOT analysis
     certification, in preparation for entry into    Topics include, but are not limited to:               • Develop a brand standard
     the cybersecurity field.                        •   Command line interfaces                           • Discover target audiences and craft
     Topics include:                                 •   Packet sniffing                                     audience personas
                                                     •   Penetration testing                               • Create customer journey maps and
     • Cybersecurity terms
                                                     •   Network firewalls                                   marketing funnels
     • Networking
                                                     •   Intrusion detection                               • Craft a brand story
     • Attacks, vulnerabilities, threats
     • Security assessments, mitigation and          •   Vulnerability scanning                            WHO SHOULD PARTICIPATE?
       penetration testing                           •   SQL Injection                                     • Anyone involved in the planning,
     • Cybersecurity framework                       •   Cryptography                                        implementation or measurement of
     • Risk assessments                              •   Digital forensics                                   digital strategies or who would like to
                                                     •   System hardening                                    pursue a career in these areas
     WHO SHOULD PARTICIPATE?                         •   Reverse engineering
     • Anyone interested in a career change                                                                SCHEDULE: Self-paced class can be
                                                     WHO SHOULD PARTICIPATE?                               started anytime.
       who possesses an interest in technology
       and security                                  • Anyone interested in advancing their
                                                                                                           LOCATION: Online
     • No prior cybersecurity experience is            knowledge of cybersecurity utilizing
                                                       real-world tools and hands-on exercises             PRICE: $495. Potential discounts available
     required.
                                                     • Some prior cybersecurity knowledge is               including: Military, UD student or alum, 2
     SCHEDULE: Self-paced course with seven            beneficial                                          or more (group).
     optional live-online, instructor-led sessions
                                                     SCHEDULE: Live-online, instructor-led                 pcs.udel.edu/digital-marketing
     on Tuesdays, March 9–April 27, 2023.
                                                     sessions on Wednesdays, February 15–
     LOCATION: Online                                May 24, 2023.
     PRICE: $1,495. Scholarships and potential       LOCATION: Online
     discounts available including: Early
     registration, Military, UD student or alum,     PRICE: $2,195. Payment plan, scholarships
     2 or more (group).                              and potential discounts available
                                                     including: Early registration, Military,
     pcs.udel.edu/cybersecurity-fundamentals         UD student or alum, 2 or more (group).
                                                     pcs.udel.edu/cybersecurity-defense

     14                                                           302-831-7600 (Noncredit inquiries) 302-831-8843 (Credit inquiries/advisement) | pcs.udel.edu
You can also read