606 Universal Shelving System
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The power of good design In the man-made world, everything has been designed. Everything. Somewhere, somehow, the idea has taken hold that only certain objects have been ‘designed’. At Vitsœ we stand for the inordinate power of good design in everything we do: designing thoughtfully, responsibly and intelligently for our company, our furniture and the many people who share a profound interest in all of our tomorrows. For over 50 years, Vitsœ’s furniture has been designed by Dieter Rams. Today he continues to oversee his brainchild, working closely with Vitsœ’s managing director, Mark Adams, as the furniture is evolved and new markets are developed. Vitsœ was founded back in 1959 Today that company is increasingly with the simple, common-sense seen as an exemplar and has notion of designing down-to-earth been used as a subject in recent furniture that could be used for as case studies for good design, long as possible. innovation, customer service, and sustainability. The idea was that discreet, adaptable and faithful furniture Which is reassuring because would encourage customers to Vitsœ continues to deploy an start by buying a small amount unfashionable business tool: and then adding to it as their common sense. lives developed. Better still, those customers would take it with them when they moved, rearranging it as necessary. Before long it was clear that customers’ evident satisfaction was derived from their ability to live better, with less, that was lasting longer. vitsoe.com/when 1
606 Universal Shelving System Designed by Dieter Rams in 1960, the 606 Universal Shelving System was conceived to be timeless. You can add a single shelf to a system bought decades ago and take it Narrow bay Wide bay with you when you move. 66.7cm (26¼") 91.2cm (35 7 8") At the core of the shelving system is the aluminium E-Track that can be attached directly to the wall. Shelves, cabinets and tables are hung from the E-Track – using no tools – by simply slipping the notched aluminium pins into place. The interchangeability of the components encourages either day-to-day rearrangements or complete reconfigurations. See how the Wall mounted Semi-wall mounted Compressed system works at You can attach E-Tracks directly If your wall is obstructed or slightly If you have no wall nearby, the vitsoe.com/how to your wall in any combination uneven, the E-Track may be E-Track may be attached to one of the two bays, shown above. attached to an X-Post and stood or both sides of the X-Post and The system can be attached to in front of the wall, held upright compressed between the floor almost all types of wall. Please by adjustable wall brackets. and ceiling. We can give you ask us for advice. advice regarding acceptable ceiling heights, loadings etc. 2 vitsoe.com/how 3
Five reasons Over the years there is one comment we have heard more than any other from our customers: “I wish I had bought from you sooner.” As we do not like regret, we give you the first of five reasons not to suffer. An ingenious kit of parts While “kit” and “parts” need not get any of us excited, there are virtues to behaving like Meccano or Lego. As you will remember, you were able to create all manner of inventions from whichever set of building blocks that took your fancy. Now, as a grown-up, you can arm yourself with tracks, shelves, cabinets and tables to solve different problems in your kitchen, study or library – using the same parts. And because of this adaptability, you will never leave Vitsœ behind when you move. 4 vitsoe.com/why 5
Looking handsome in the handsome city of New York. “I still can’t quite get my head round how something can travel 3470 miles, from your warehouse in London to my apartment in New York, in such a short time! Marvelous! Thanks so much.” From a graphic designer who took his shelves to New York. 6 vitsoe.com vitsoe.com 7
Reason two Start small How often have you bought something with that slight nag that either the product or the company will not be around in a few years? Vitsœ – and our shelves – have been around for over 50 years. We do one thing and we try to do it well. So, you do not need to raid the bank on day one. Start by buying only what you feel comfortable to buy. Whether you need one more shelf in 20 years’ time, or to double your system next year, we will be here for you. Just order less now. Built by the Huguenots of 1783 to receive the tender loving care of new owners in 21st-century south London. Charming. 10 vitsoe.com 11
Learn more about the shelves at vitsoe.com/how Short on space? Even a staircase can be used despite the change in depth of this wall. Solution. The simple trick of separating the wall-mounted E-Tracks allows both the cabinets (behind the table) and the shelves to float. 12 vitsoe.com vitsoe.com 13
“A flawless product matched by flawless services. What more can I say?” From the senior partner of a large architectural practice. A shelving system is not only for books. Whether you need to sculpt your hair, pamper your skin or clothe your body, here are some ways to achieve it. 14 vitsoe.com 15
Reason three Built to last Most of the furniture we have ever made is still in use. How do we know? Because we see it at our loyal customers’ homes and offices time and again. Sure, on day one you might be able to spend less money than at Vitsœ. But once you realise that our shelving system is genuinely built to last you quickly appreciate that it might be considered… er…cheap. A customer who has been buying from Vitsœ for some time. Note the 25-year-old beech cabinet next to the new integrated table with Braun’s 1962 RT 20 radio. Tracks of varying length accommodate the awkward space. Wiring tucked under the table. Look carefully and you will see the wall-mounted system become a compressed system. Clever. 16 vitsoe.com 17
The undisputed harmony of modest parental architecture that led to Pompidou in Paris, Lloyd’s in London… and beyond. “I have been raving about the Vitsœ service and product to anyone who will listen. I have always been a little fanatical about service quality and have never come across a firm that is so joined up on service from the website to the consulting and drawings through to the delivery and installation.” From a director of investor relations. 18 19
Drawers on tracks on a wall. Bedroom, living room or office sideboard? It’s hard to tell. “Very well packaged and the spirit levels are a lovely touch – bordering on genius.” From a curious web developer. See the cabinets in action at vitsoe.com/how 20 vitsoe.com 21
Reason four A design classic “Design classic” and the adjective “designer” are over-used. But our shelving system is the work of Dieter Rams. He was head of design at Braun from 1961 to 1995 and many of his team’s products have found their way into the collections of the world’s finest museums. Today he is often cited as the man who created a gentler world – a world to which many people now aspire. We are proud of him and his work – and we are delighted that many respected commentators regard our self-effacing shelving system as a design classic. Occasionally a design classic has to make an appearance in a museum – here at London’s Design Museum for an exhibition of Dieter Rams’s work. 22 vitsoe.com 23
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“The service you provided was A long-living academic institution uses furniture that can be added to and exceptional – very easy to use rearranged at any point in the future. and all went according to time, budget and specification!” Obviously. From a busy architectural team leader. 26 vitsoe.com 27
Reason five “Our happiest customers are those who have dealt with Vitsœ the longest.” So said Niels Vitsœ (1913-1995). He was a charming man whose modesty was only equalled by that of his furniture. But he knew that his furniture was nothing unless it was supported by outstanding service from intelligent, sympathetic human beings. Today, in a world that too often forgets about old-fashioned service, we remember the virtues of “please” and “thank you”. We genuinely enjoy dealing with our customers whether by email, phone or face-to-face in our shops. We offer a lifetime of support. Whether older house or newer, your shelves are equally at home. Here the DVDs allow bed-time cinema while the clothes hide in the drawers. Orderly. 28 29
“I wish every company I dealt with was as professional as Vitsœ. From the moment I first discussed the system with you through to the installation it has been simple, efficient, hassle-free and very professional.” From experts on branding and packaging. Believe it or not, this is a bed-head. The bed is to the left behind the shelves. But the laptop can perch on this side. Multi-functional. 30 vitsoe.com vitsoe.com 31
While we feel a duty to remind you that you can buy your first system from Vitsœ for surprisingly little money, we have to be realistic and understand that we all dream. Aspirational. 32 vitsoe.com 33
Shops in London, New York, New York Tokyo and at vitsoe.com Although our founder, Niels Vitsœ, died just as the internet was starting to take shape he would not be surprised to see that investment in both physical shops and the web is now taking Vitsœ around the world. If you cannot visit us in London, New York or Tokyo, you can visit us at vitsoe.com and still deal personally with any one of our affable planners in whichever time-zone suits you. Niels Vitsœ would recognise that we still insist on human beings planning your shelving system with you, even though online drawings can be refreshed in real time and you can pay, securely, online for rapid dispatch. Old- fashioned courtesy and modern technology in harmony: precisely as he would have wished. To work with one of our planners, go to vitsoe.com/start London 34 vitsoe.com/where 35
Making it… Each cabinet is meticulously built by highly-skilled cabinet-makers. The aluminium structure is prepared individually for each order. For more than 50 years Vitsœ has We use the best quality materials been making furniture – learning, and always take decisions that will improving and evolving so that benefit everyone for the long term. our customers, suppliers and “Good enough” is not a phrase employees can reap the benefits. heard above the whirr of drills and chatter of screwdrivers in We employ only the most talented our workshop. All high-value people we can find because aluminium we know that genuine care and We add together the cost of components are attention-to-detail are appreciated people, suppliers and materials transported in wooden stillages by our customers around the and charge our customers a price designed and built world. In addition, we have that allows Vitsœ to invest its by Vitsœ. Some are worked for decades with modest profits for the long-term 15 years old and world-class suppliers in a spirit good of all concerned. still going strong. of genuine, mutually beneficial, partnership. 36 37
As the system evolves, some details may differ from those shown/described Narrow bay Wide bay 66.7cm (26¼") 91.2cm (35 7 8") Aluminium tray Metal shelf: Metal shelf Cabinet: Metal shelf: rotated Bookend Metal shelf Cabinet: Mounting panel Integrated table Sloping shelf 79° For use in double flipped Ideal for your three drawers The simple act of Non-tip, available Four depths for up-and-over door A simple wooden Shallower for you to For near-upright shelves, desk Flipping a shelf vinyl collection. Stationery, odds ‘n’ rotating a shelf to in two heights with your paperbacks, Ideal for higher level panel to which sit face-on; deeper display of shelves and cabinets creates uninterrupted ends – even your become vertical non-slip base to CDs, art books, storage. Optional you can attach to sit side-on. large-format books with doors. On surfaces whilst smalls. Add drawer gives you a pinboard keep everything and much more. perforated back for your screen. and magazines. surfaces, too. With a keeping big dividers and a pencil for your magnets. in place. wiring and ventilation. Use magnets to hold finger hole to lift out books upright. tray – or two. Choose any one of vitsoe.com/ Internal shelves and drawings in place. your papers. vitsoe.com/ the four shelf depths. accessories aluminium trays accessories available. vitsoe.com/ accessories Double shelf Shelf with Sloping shelf 18° E-Track Desk shelf E-Track, X-Post, Cabinet: Cabinet: Metal shelf Cabinet: Shelf with drawer To contain your hanging rail For display of books Various lengths. Complete with two wall bracket fold-down door two drawers A discreet home one drawer Put a drawer where aluminium trays For the wardrobe, the and magazines but Screwed directly to different depth See vitsoe.com/how For hiding what needs Capacious drawers for your printer. For suspension files you need it. Add and/or extend your hall, the office or the often used for the wall. Download surfaces. It may be for detailed explanations to be hidden. Optional especially good for (any format), bottles, drawer dividers work-surface. shop (for clothes, shoes, too. Create our planning guide used either way up of structures and perforated back for clothes and larger toys etc. Also and a pencil tray. fabric samples, etc). an entire wardrobe. from vitsoe.com/how – here for your to download our wiring and ventilation. office items. Drawer available with lock. vitsoe.com/ to see every typewriter or laptop. much-admired Internal shelves and dividers available for accessories component. Other way up for planning guide. aluminium trays CDs, DVDs, Blu-ray monitor and keyboard. available. Lockable. and similar. vitsoe.com/ vitsoe.com/ accessories accessories 38 39
Thank you Marta Narbona Toby Clark Colours Stefan Beckman Pace Kaminsky Lars Nittve Shideh Shaygan Chad Wollen Siân Davies Andrew Collinge Cowshed Hairdressing Alistair & Odette Moncur Dada Rogers Sophocles Maraveyas Off-white Black Silver Design Museum, London Jan Kaplicky University of Cambridge Faculty of Divinity Monika Hary Michael Haberbosch Off-white Black Silver Stuart & Maya Brisley Leigh & Brian Message Aloha Rag Beech and off-white Beech and black Beech and silver Words Photography Illustration Design Mark Adams Ken Kirkwood, except Airside (pp38,39) Thomas Manss & Company Tommy Dobrzynski (opp pp1,7,14,35) Printed in the United Kingdom Thank you to our Anne Brassier (p1) © Vitsœ 2010 customers for the Ake Eson Lindman (p8) All rights reserved generosity of their Jo Henderson (pp15,35 bottom) Vitsœ is a registered trademark quoted comments Luke Hayes (p23) vitsoe.com Philip Lauterbach (p28) 40 vitsoe.com Geof Howe (pp36,37)
CB062010 vitsoe.com 42
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