6 PROPERTY WEEKLY11 September 2020 - OF DISTINCTION AND STYLE
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The East
PROPERTY WEEKLY 11 September 2020
FLIP OVER FOR
THE ALL-NEW
6 OF DISTINCTION AND STYLE
5 Ashgate Avenue, Vaucluse
propertyweekly.net.au
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2 | PROPERTY WEEKLY [ Residential ] Friday 11 September 2020
CONTENTS
Cover story . . . . . . . . . . . . . . . . . . . . . 6
Residential property reviews . . . . . 8-10
Commercial property reviews . . . . . 12
IN THIS ISSUE: (left) 84 Clyde Street, North Bondi, page 8 and (right) 42 Vaucluse Road, Vaucluse, page 10.
MARKETPLACE [ Residential properties for sale ] EDGECLIFF
401/170 Ocean Str Thur 10 Sept 6.30pm Ray White Double Bay 9363 9999
BELLEVUE HILL ELIZABETH BAY
1/41 Bundarra Rd Thur 17 Sept 6.30pm Ray White Double Bay 9363 9999 2/1 Onslow Ave Thur 24 Sept 6.30pm Ray White Double Bay 9363 9999
73a Victoria Rd Sat 19 Sept 10.30am Sotheby’s 8355 6783 NORTH BONDI
86 Bundarra Rd Private sale Ray White Double Bay 9363 9999 1 Macleay Str Tue 15 Sept 6pm Sotheby’s 8355 6783
BONDI POINT PIPER
37/112 - 134 Hall St Private sale Wills Property 9387 1700 6 Wyuna Rd Private sale Sotheby’s 8355 6783
DARLINGHURST ROSE BAY
4a Beresford Rd Private sale Sotheby’s 8355 6783
47 Womerah Ave Private sale Sotheby’s 8355 6783
VAUCLUSE
DOUBLE BAY
10 Coolong Rd Sat 19 Sept 12pm Sotheby’s 8355 6783
1&2/ 4 Gladswood Gd Private sale Sotheby’s 8355 6783 40/30 Dalley Ave Private sale Ray White Double Bay 9363 9999
DOVER HEIGHTS WOOLLAHRA
50 Lancaster Rd Private sale Sotheby’s 8355 6783 55 Grosvenor Str Wed 16 Sept 6pm PPD Real Estate 8355 1111
PROPERTY WEEKLY
Sales & marketing/PW manager: Marina Yuksel
Head of marketing/PW editor: Belle Kwan
National art director: Stephen Fretwell
Art director: Samantha Oakley
Designer: Jacqui Christians
Multimedia manager: Ren Rizzolo
CEO: David Redman
Advertising consultants: Joyce Wainstein, Yakov Moses
Subeditor: Michelle Perl
Editorial assistants: Zoe Eyles, Jade Redman
Property Weekly is printed by Spotpress and
distributed by Advertising Printing Australia
(APA). Published by Polaris Media Pty Ltd.
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EMAIL: info@bhr.com.au DISCLAIMER: The views expressed in the articles in Property Weekly are not
WEB: www.bhr.com.au necessarily the views of the management of Property Weekly.
Readers are advised to make their own enquiries and not to rely
solely on the information published herein.
PWSE0911_002_259568247.indd 2 2/9/20 3:22 pm
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6| Friday 11 September 2020
COVER STORY
Of distinction and style
5 Ashgate Avenue, Vaucluse
Proudly sitting in an exclusive Vaucluse enclave and boasting breathtaking panoramic views of the harbour, the
Opera House, the city skyline and Rose Bay, this magnificent residence was built circa 1918 and is set on approx.
980 square metres of established garden land. With stunning sandstone foundations, this estate-like family
home with beautiful period features offers vast proportions and charming character of a bygone era.
The open-plan family domain on the ground floor comprises multiple living and dining spaces, a spacious
kitchen with oversized island bench, and access to several outdoor alfresco areas. Located in a separate wing on
the same level are three bedrooms (one with ensuite) and a central bathroom. The top level of this grand 6d6e 2i
residence houses the main bedroom with spa ensuite, a second bedroom, a bathroom, a vast family room and Auction Saturday 3 October at 1.15pm
two entertaining decks. With a self-contained cottage, a sandstone basement and a secure double garage, this
prestigious property is also situated close to Rose Bay and Vaucluse Village shops and harbour beaches. Price on application
Agent S ydney Sotheby’s International Realty
(02) 8355 6783
Unique beachside opportunity
22 Frederick Street, North Bondi
At the end of a peaceful cul-de-sac in North Bondi is this
recently refurbished dual-level property containing two
self-contained homes on one title. The lower level houses
three bedrooms, a bathroom, a stone-topped kitchen and a
spacious open-plan living and dining zone. The upper-level
offers four bedrooms, two bathrooms, a kitchen and casual
dining space, and a large open-plan living and dining area,
opening onto a vast outdoor covered terrace. The property
includes room for a pool (STCA), as well as the potential for
further development with scope for a third level (STCA).
Ideally located in a family-friendly neighbourhood, it is an
easy walk to the beachfront, cafes and schools.
7d3e 5i
Auction Saturday 26 September at 9.45am
Price on application
Agent PPD Real Estate (02) 8355 1111
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8| Friday 11 September 2020
DEVELOPMENT Estelle
67-69 Penkivil Street, Bondi
Inspired by the luxury and natural beauty of Bondi, Estelle is the latest
project from K2 developers designed by acclaimed architects MHN
Design Union. This boutique development of 14 apartments offers 1, 2
and 3-bedroom options, as well as two opulent penthouses.
Estelle’s sophisticated but simple interiors, fitted by Lawless &
Meyerson and featuring pale grey French oak floors, provide ample
living space to relax and entertain in. With a shared garden sanctuary
at the property’s rear, a private outdoor space for each unit, Estelle
ensures alfresco dining can be enjoyed year-round. For each of the two
3-bedroom penthouses, recently furnished and open for viewing, the
balcony features soaring raked ceilings that follow the roof’s distinctive
form, adding a further element of grandeur. The vast appeal of Estelle
stems not just from its immaculate design, but also its sought-after
location, being poised in between Bondi Beach and Bondi Junction.
For sale
Estellebondi.com.au
Architectural sanctuary
84 Clyde Street, North Bondi
This award-winning contemporary home by architect Raymond Panetta
boasts custom-designed interiors that are highlighted by high ceilings,
polished concrete floors, and premium fittings. A wide entrance foyer
flows past two bedrooms (one with study), a main bathroom and a
separate laundry before arriving at the heart of the home – a vast
open-plan living area and dining space that is serviced by a modern
kitchen with an oversized island bench. Upstairs houses an ensuite
master bedroom with walk-in robe and study.
The gardens designed by landscape architect Therese McGroder take
full advantage of the sunny north aspect, and feature three outdoor
entertaining spaces, a fishpond, and mature trees. This outstanding
residence is just a short stroll to shops, transport, and Bondi Beach.
3d2e 1i
Forthcoming auction
Price on application
Agent PPD Real Estate (02) 8355 1111
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ARE YOU LOOKING
FOR AN AGENCY...
Trusted Real Estate Agency
in Sydney's Eastern Suburbs
Suite 1C/79 Oxford Street,
“Professional in every aspect.” Bondi Junction
“ Recommend them to any +61 2 9387 1700
property owner.” www.willsproperty.com.au
“They get results.”
JOHN WILLS RICHARD WILLS TRISTAN MAILEY
0467 443 838 0427 286 643 0409 409 534
BONDI 37/112-134 Hall Street 2| 1| 1
Classic Bondi Living For Sale
Guide: $1.249 million
This classic and spacious apartment offers access to tightly held, View
iconic Bondi living. Located on the iconic Hall Street, Bondi’s By Appointment only
epicentre of cafes and dining, but set back from the hustle and
bustle, this property offers a tranquil retreat with open plan living
and prime access to the beach and cafes. This property will allow
Contact
you to seize all that Bondi has to offer.
John Wills 0467 443 838
www.willsproperty.com.au john@willsproperty.com.au
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10 | PROPERTY WEEKLY [ Residential ] Friday 11 September 2020
Great and grand
242a Old South Head Road, Vaucluse
Set on approx. 560 square metres with manicured front
gardens, the tightly held residence offers an expansive
living and dining area with a granite kitchen, opening out
to an outdoor entertaining terrace overlooking a
sun-drenched pool and gardens. A formal lounge is
accented by beautiful parquetry floors, leadlight
windows and soaring ceilings, with an open fireplace
and wraparound veranda. Upstairs accommodation
includes four large ensuite bedrooms and a vast terrace,
with two additional balconies. Additional features
include a separate guest/fifth ensuite bedroom, powder
room, six car lock-up garage, and a wine cellar.
5d5e 6i
Private sale
Price on application
Agent Sydney Sotheby’s International Realty
(02) 8355 6783
Waterfront perfection
84 Carlton Crescent, Kogarah Bay
This grand-scale, resort-like waterfront family home is a
rare opportunity offered for the first time in 20 years. An
impressive marble entrance foyer flows through to a
selection of formal and informal living and dining areas,
with vast outdoor areas ideal for alfresco dining and
entertaining. Privately located on the top level are four
ensuite bedrooms along with a reading mezzanine. The
vast lower level offers a poolside lounge, wet bar, gym,
spa, sauna, heated pool, barbecue, entertaining terrace,
and landscaped gardens. With a separate study/home
office, double lock-up garage and a private gate onto
the beach, this well-equipped property is sure to impress.
4d5e 2i
Auction Sunday 27 September at 1pm
Price on application
Agent Sydney Sotheby’s International Realty
(02) 8355 6783
What an ace!
42 Vaucluse Road, Vaucluse
This impressive three-storey home is set against a
breathtaking harbour backdrop with standout features
including a tennis court, indoor/outdoor heated lap pool
and lush tropical gardens. The ground level features
open-plan living and dining areas, a stone-topped
kitchen, a formal dining room, home office, powder
room, and ensuite guest bedroom. Upstairs
accommodation includes three ensuite bedrooms, each
with a balcony. The lower level comprises a second
self-contained guest accommodation, a poolside
lounge, kitchenette, laundry, and walk-in cellar.
Additional features including a double lock-up garage.
5d5e 2i
Auction: Saturday 26 September at 10am
Price on application
Agent Sydney Sotheby’s International Realty
(02) 8355 6783
PWSE0911_010_263070905.indd 10 2/9/20 3:23 pmSplendour PWSE0911_011_262842741.indd 11 2/9/20 1:08 pm
12 | Friday 11 September 2020
COMMERCIAL AND INDUSTRIAL PROPERTY
Full of potential in Footscray
11-13 Pickett Street in Footscray, Victoria is a 1032 square competition and a strong number of children, both caters to a very similar demographic.
metre site that is being marketed by CBRE’s Healthcare & current and forecast, within the 0-5 age bracket. “We are going to see the population more than double
Social Infrastructure team of Josh Twelftree, Sandro Peluso, “However, with generous height allocations in the in the suburb by 2031.”
Jimmy Tat and Marcello Caspani-Muto. precinct, and given the underlying zoning and
Offered with existing planning approval for a 110-space, surrounding amenity, we are also anticipating enquiry The CBRE team are predicting price expectations of over
triple-storey childcare centre, this prominent development from a number of developers and owner-occupiers across $3 million.
opportunity is situated in the heart of Footscray’s culinary the healthcare, student accommodation and disability 11-13 Pickett Street, Footscray, Victoria is being sold via an
and business activity precinct, and is also ideal for housing space”. Expressions of Interest campaign closing Thursday 24
healthcare, student accommodation or disability housing. Peluso added: “The area is one of the most desirable in September at 2pm.
Twelftree said: “Given the existing permit and underlying Victoria for childcare assets – this was proven only a
demographics, a childcare development has all the key month ago when the team transacted a recently F or more information, contact Josh Twelftree on
ingredients to thrive here with minimal surrounding complete early learning centre in West Footscray, which 0452 524 985 or Sandro Peluso on 0418 389 757.
11-13 Pickett St, Footscray Pickett Street - North West
2 2
PWSE0911_012_262813172.indd 12 2/9/20 1:59 pmAuction 9 Regent Street,
Paddington.
PROMINENT COMMERCIAL
AND RESIDENTIAL TERRACE
Raine and Horne Commercial in conjunction with Ray White TRG are Key selling points:
pleased to offer for sale by public auction this mixed use residential
and commercial terrace located at 9 Regent Street, Paddington. - Land Size - 134sqm (app)
Located perfectly within 20 meters of famous Oxford Street shopping - Prime Paddington Location
and eateries and the iconic Paddington markets this terrace offers the - Mixed Income Opportunity
owner occupier or investor a unique opportunity for a dual investment (Commercial and Residential)
or home plus income.
- Huge 9 Meter Frontage
Consisting of a 50sqm (app) shop front plus a split level two-bedroom
residence with separate entry from Renny Street making this property - Potential for off street parking (STCA)
the perfect opportunity for an investor or owner occupier.
AUCTION: SATURDAY 12TH SEPTEMBER @12.30PM ONSITE
CONTACT: Michael Buium 0408 385 385
Suite 203/2-8 Elizabeth Street, Paddington NSW 2021 Ph: 8095 6269 rhcommercial.com.au/bondijunction
Local Knowledge & National Strength
Michael Buium is the principal of Raine and Horne Commercial he has a long and distinguished career in commercial real estate.
A licensed real estate agent and auctioneer with over 28 years of experience in commercial real estate sales and leasing.
Michael’s years in real estate gives him the ability to provide clients with prudent advice about a wide range of property
issues, whether you are looking for advise on buying a commercial property, selling your property and on how to best
manage property leases.
Over the years, he has built and managed a strong network of clients based on his unpretentious manner, unwavering
commitment to results, strong client focus integrity and honesty. His broad range of clients include private investors,
public and government bodies and listed companies.
Should you be considering selling, leasing or managing your commercial property please do not
hesitate to contact me for a confidential discussion.
Michael Buium
0408 385 385
michael.buium@rhc.com.au
Suite 203/2-8 Elizabeth Street, Paddington NSW 2021
8095 6269
rhcommercial.com.au/bondijunction
PWSE0911_013_262844519.indd 13 2/9/20 1:06 pmPROPERTY WEEKLY
Shaynna
11 September 2020
Blaze TALKS
DESIGN
… with the
Zuster Sisters
PART 3
PROPERTY WEEKLY EXPERTS
A PANEL CHAT REVEALING INSIGHTS INTO
THE DEVELOPMENTS MARKET (PART 2)
propertyweekly.net.au
PWSE0911_024_259421148.indd 24 2/9/20 3:26 pm2 | PROPERTY WEEKLY
04
Editor’s note 11
When lockdown restrictions forced everyone to stay at
home, many of us took the opportunity to explore new skills,
rediscover old hobbies and reconnect with the simpler
things in life.
Sourdough loaves and banana bread filled our kitchens
with scrumptious smells, our gardens and balconies are
08
bursting with bulbs and seeds waiting to blossom, and our
furry best friends were all puffed out from the many walks
we went on with our families.
CONTENTS
While life seems to have returned to some sense of
normality (thankfully), I do feel a little slight tinge of
nostalgia and sadness that our weekends are once again
packed with family commitments and social engagements,
racing around to the many places we have to be, to check
off the multiple things we have to do. 04 I NSPIRED BY 08
SHAYNNA BLAZE
OUR GREAT LAND TALKS DESIGN
I hope that even as Spring comes into full swing, we will
remember how much fun we had in our own homes and Justin Hutchinson of Kett explains how the new (PART 3)
reserve some down time to retreat and relax in our private Forrest collection, available exclusively at Cosh Celebrity interior designer
spaces while creating precious simple memories with our Living, has been inspired by Australia’s beautiful
loved ones. landscapes.
Shaynna Blaze explores highlight
collaboration projects that the Zuster 08
Belle 06
PROPERTY WEEKLY
EXPERTS: A PANEL CHAT ON
sisters have been part of, and how their
business has been impacted by COVID-19.
Belle Kwan DEVELOPMENTS (PART 2) 11 E XPLORING A NEW
Editor
Editor Belle Kwan continues her chat with five FRONTIER FOR WHISKY
belle@propertyweekly.net.au
experts in the development market on successful M&H Distillery in Israel launches the country’s
marketing strategies and trends to come in 2021 very first single-malt whisky to an international
and beyond. audience.
To have your alarm monitored is to have peace of mind.
We can monitor your premises 24 / 7
Shop 9, 251 Oxford St Bondi Junction (02) 9389 8543
www.davidcarr.com.au info@davidcarr.com.au
PWSE0911_023_259478513.indd 23 2/9/20 3:29 pmPROPERTY WEEKLY | 22
Our Story:
Established in 2003, Coloured Pencil is a boutique interior design and styling agency
merging the lines between beautiful aesthetics and functionally livable real estate.
A home is more than where we lay our hat, it’s where we raise our families, where we
feel safe, and where we enjoy complete freedom.
The art of property styling is to find the precise balance between overdone and
underdone. We pride ourselves on our unique ability to find this balance of “perfect
imperfection” every time.
With the ingenuity to unlock the full potential of a space by implementing clever
design solutions and a thoughtful considered approach. We achieve an unrivalled
Robynne de Courtenay, success rate that defies market trends.
Founder and Director
more than just a pretty space......
02 9316 5839
info@colouredpencil.com.au
colouredpencil.com.au PROPERTY STYLING INTERIOR DESIGN
PWSE0911_022_262866407.indd 22 2/9/20 1:14 pm4 | PROPERTY WEEKLY
Forrest lounge scene by Kett.
INSPIRED BY
Our Great Land Forrest elliptical table stone with chair.
Justin Hutchinson, lead designer of Kett, a luxury furniture brand exclusive to Cosh Living,
celebrates how the distinctive and varied beauty of Australia’s landscape has inspired the new
Forrest outdoor collection.
T HE desire to spend more of our time “entertaining
and living on balconies and in courtyard gardens” is
growing steadily within Australia’s urban
population, said Justin Hutchinson, who is Kett’s lead
designer.
detail and functionality, adaptable to any and every
natural environment to aid in the shared goal of
“embracing our contemporary urban life”.
The tables in the Forrest collection feature natural stone,
enabling outdoor spaces to feel like a refined extension of
Kett’s new Forrest collection embraces this yearning to interior comforts. As Hutchinson reflected, there is no
connect with the great outdoors in its refined but sturdy single Australian landscape; we live on a vast and varied
furniture, designed to provide comfort and quality to be continent where a short drive can transport you to entirely
enjoyed extensively. Hutchinson noted that “our lifestyles new surroundings.
are very much a celebration of this vibrant intersection” Establishing a genuine connection with the environment
where our homes are in cities that are perfectly poised despite the hustle and bustle of modern living is of key
along the country’s coast to enjoy both land and sea.
focus in this collection. Looking to our neighbours in Asia
According to Hutchinson, this insight is paramount to the
heart and soul of the Forrest collection, as it fulfils the “where homes are multipurpose, minimal and have a Forrest dining scene by Kett.
desire of most Australians to embrace the country’s relationship with nature”, Hutchinson revealed that it
natural gifts with ease in the privacy of our own provided a great source of inspiration readily adaptable in
backyards. Australia’s multifaceted landscape that people from
Delicately fashioned from premium plantation teak, the across the globe call home. “A desire for simple and
collection’s neutral palette allows its pieces to fit in timeless designs for our furniture both in and outside our
seamlessly with the myriad of architectural styles across homes has emerged, as modern Australia has taken
the country, from the “wide-open verandas” in shape as an urban society and a land of many people
Queensland to Melbourne’s “shoulder to shoulder” terrace and cultures.”
homes. Quintessential to Australia’s architectural history is There is a clear demand for a heightened grade of
a “resourceful spirit and responsiveness to a varied sophistication and reliability in design and Kett’s Forrest
Australian climate”, said Hutchinson. collection rejoices in this aspiration, delivering just that
From a country that both endures and enjoys such a through the curvaceous and inviting form of the collection.
range of weather events and natural phenomena, a
distinct architectural style has arisen. This is a design of To view Kett’s Forrest collection, visit coshliving.com.au Forrest 2 seater sofa Ciarra with cushion.
PWSE0911_021_262656263.indd 21 3/9/20 9:46 amMbrace Wing Chairs & Loon Lanterns by Dedon Johanna Occasional Chair & Otway Sofa by Kett Mood Daybed & Nomad Ottoman by Tribu
PWSE0911_020_262285037.indd 20
See in-store for details.
brands for indoors and out.
Natal Alu Sofa, Tao Coffee Table & Rug by Tribu Forrest Table & Chairs by Kett
Luxurious furniture from leading designer
Anfora Table & Velis Armchairs by Potocco
www.coshliving.com.au
02 9317 3011
Level 1, 69 O’Riordan Street, Alexandira
Exclusive to
2/9/20 3:08 pm6 | PROPERTY WEEKLY
Panel Guests:
Property Weekly
Experts:
ANDREW
LEONCELLI A panel chat
Managing director of CBRE Residential Projects on developments
(Part 2)
LUKE
BERRY Property Weekly editor Belle Kwan continues her chat with five of Australia’s leading experts in the
Director of sales and marketing, Thirdi Group development market, where they discuss the key to marketing new development projects and the
trends to come in 2021 and beyond.
EDITED BY JADE REDMAN
BELLE KWAN: When deciding on the branding for a
development project, where do you draw inspiration from
BELLE KWAN: What is the key to successfully marketing a to get the overall look and feel right? Is there always a
development and what do you look for to make each need to create targeted material based on specific
new project stand out?
JON demographics?
ELLIS ANDREW LEONCELLI: You’ve got to find the unique
selling features of each project and promote the hell out
DIGBY BECKLEY: Our process is about really trying to drill
down and understand what the unique propositions of
Founder and CEO of The Investorist of the unique advantages that each project offers. You each project are. I think what’s really important is the idea
also have to work out the answers to the objections too, of authenticity – telling the story of the project in an
because for every project there’ll be an objection. authentic way. For us it’s actually a fairly easy task if the
We typically like to do display suites because we are developers build with integrity, have a good product and
selling to owner-occupiers in such a high proportion, and there’s a good vision behind the product. Our task is really
I feel that they do want to see the quality of the finished to tell that story in an accessible way.
product. We do encourage our developers to build In terms of differentiating the project’s message to
display suites and believe that they can get a price various demographics, I’m not sure that’s particularly
premium for that. critical. I think if the product is authentic and the
DIGBY Many potential buyers might say that they like a property marketing is authentic, people will choose the product for
BECKLEY on offer, but that they’re not going to pay what’s asked
because it is a huge leap of faith. The more you can
what it is. I don’t know if you necessarily need to put a
spin on it to target the downsizers and another spin to
target the first home buyers. Communities are about
Client services director of 630 Agency showcase, the easier it is to bridge that confidence gap in
diversity, with a range of people at a range of ages.
buying something that’s not yet built.
That’s what makes communities rich and I think that’s
JON ELLIS: As has been said, with every development you what makes some of these developments successful, in
that they do have a mix of people that are reflective of the
need a unique selling proposition. Whether that is a
project’s location, the size of the dwelling, the amazing sort of society that we’re genetically programmed to be
part of.
windows and view, or having all the tech inclusions –
whatever it is, you need to have a central feature and that
needs to be in line with the target market. There’s no point ROBERT KANTOR: I think Digby’s right – there’s only one
caveat for me, that there are certain projects that do
ROBERT pitching a student-level finish in a downsizing market, it’s
require a spin. They tend to be the type of confused
KANTOR just not going to work.
However, not only does it depend on a developer getting
projects that don’t have a clear intent. These are projects
that aren’t necessarily designed with integrity around
Creative director of 630 Agency the product and the mix right, the success of a project them, they lack an understanding of who they’re selling
& founder of Boutique Developer magazine also relies on the marketing team and the sales team to, the context, the location, or even the architectural
getting their distribution strategy right. It’s really around significance of the area. You can always identify which
getting the right product, the right marketing and the projects those are going to be by the marketing –
right team together. because it always looks a lot fancier than the product
PWSE0911_019_259500490.indd 19 2/9/20 1:35 pmPROPERTY WEEKLY |7
Certainly, for off-the-plan,
it’s tougher now than it
has been, but when you
get it right with good
developers, you can have
a great experience.
ANDREW LEONCELLI
itself. However, Digby and I have been fortunate to work remote selling, virtual tours of display suites, virtual
with great developers who have great visions and who’ve JON ELLIS: A home office is going to be the new black. We walkthroughs, with better tech influencing how we
analysed our search activity on our platform and, believe connect with and talk to the audience. I don’t think
done very directional types of projects.
it or not, we have seen a 75 per cent increase in viewing of COVID-19 is going away. I think we have to manage it in
products with a study. So that’s definitely the new design
ANDREW LEONCELLI: Digby mentioned authenticity and I trend for 2020 and 2021.
the future. So I think a big part of what will change will be
agree that if you get the location correct, you understand how we go about selling development projects.
who your target market is, deliver a good-quality product LUKE BERRY: I think there’s going to be a desire for a little DIGBY BECKLEY: From a residential point of view, the
and have a great team behind, you can make sales much bit bigger. Back in 2012, there was a rush to jam as many
easier. There are so many good stories where a developments in sought-after suburbs that target buyers
little boxes on building sites as you could, but now they’re know and love will incorporate lower-density human scale.
development has been done well, they’ve clearly identified not selling. They’re not that attractive anymore. So I think
the buyer and delivered a really good product and sold it I think that’s got to come through in the marketing
the new design that is going to become sought after is materials, this idea of human scale and a village sort of
really well. Certainly, for off-the-plan, it’s tougher now than something that’s got a little bit more space. For the typical lifestyle. Commercially, businesses are looking at shrinking
it has been, but when you get it right with good one-, two- and three-bedroom residences, a bit more the size of their floor plans due to COVID-19 because they
developers, you can have a great experience. space will make sure the product stands out. realise that they can operate with people working
remotely. These companies are also looking to get out of
BELLE KWAN: What trends are we going to see leading ANDREW LEONCELLI: I think the way we go about selling the city and into the city fringe where there’s less
into Q4 2020 and for 2021? things will be different. I think there will be a lot more congestion. They want to get away from those big CBD
train stations and food courts, and I think that filters down
into the residential side, with the previously mentioned
home offices. It’s going to be about re-evaluating what
our values are and how, from a marketing point of view,
we reinforce those human values.
ROBERT KANTOR: I’m not a forecaster, but I do see a trend
towards ever-increasing quality in products. I see a more
sophisticated buyer. I think buyers have somehow, perhaps
through social media, become more sophisticated and
more educated. They have a design sensibility and
analytical eye that perhaps wasn’t the case six to eight
years ago. The sophistication of developers has improved
and the number of sophisticated developers has grown. I
think they’re going to be looking to the name architects to
bring home really stunning projects.
PW editor Belle
Kwan joined by
some of the
development
industry’s brightest
experts. *This interview has been edited and condensed for length
and brevity. To watch Property Weekly Experts: a panel
chat on Developments, visit propertyweekly.net.au.
PWSE0911_018_259514938.indd 18 2/9/20 1:33 pmShaynna Blaze
Talks Design…
WITH THE ZUSTER SISTERS PART 3
PWSE0911_017_259432752.indd 17 2/9/20 1:31 pmPROPERTY WEEKLY |9
APRIL DINING TABLE
Fleur Sibbel (left) and Wilhelmina McCarroll of Zuster.
Photo: Peter Haskin
Celebrity interior designer Shaynna Blaze continues our exclusive
Shaynna Blaze Talks Design series with a lighthearted chat with long-
time friends Wilhelmina McCarroll and Fleur Sibbel, sisters and the
power duo behind famed Australian furniture brand Zuster Furniture.
HALO BRONZE MIRROR PRESENTED AS A FOUR-PART STORY, PART THREE COVERS That collaboration was such a big thing for us because our
THE COLLABORATIONS THAT SERVED AS HIGHLIGHTS OF brand had grown to a stage where it meant something to a
ZUSTER’S 26-YEAR HISTORY, ALONG WITH MARKET brand as big as Reece. Reece has the national distribution,
CHALLENGES THEY FACED AND THE IMPACT OF COVID-19 we had a premium-quality brand, and the partnership
ON THE BUSINESS. allowed us to bring new customers into Reece – interior
designers and end-users who want to see a completed
Shaynna: Zuster has been going since 1994, you’ve designer vanity without having to go to a cabinet-maker and
survived some lows and enjoyed plenty of highs, and I think not really knowing what they were going to get.
you’re at an amazing peak at the moment. What would be
some of your highlights, and why? Wilhelmina: They’re a fantastic company to work
with as well. It has always been really easy and they’ve put a
Wilhelmina: I think probably doing Jackalope, the lot of passion and effort into the range, so it’s been really
hotel – that was a really interesting project, and I really fantastic.
PEARL BUFFET enjoyed working with the developer. It was a true Another highlight for us was working on Melbourne Jet
collaboration, where he brought a lot of inspiration and we Base, the private airport.
designed each piece individually. And that was an amazing
project because it really pushed me as well; it was a bit more Shaynna: To all readers of this: I really implore you to
edgy than what I’d done in the past, so I really enjoyed that go and have a look at the design of Melbourne Jet Base,
project. because the airport is so unique and different.
Fleur: Lewis, the owner of Jackalope, travelled a lot Fleur: It is a window into another world that you don’t
– he was 26 or 27 when he started the project. He’d come even know exists, because you have to own a private jet or
back from a fashion parade in Japan, and said: “Everyone in helicopter to be able to use this space. They used the old
the fashion parade looked like praying mantises. I want Willie Ansett site and transformed it into this incredible airport.
to design a lamp table in the style of a praying mantis.” And Melbourne Jet Base called us because they’d been
then she had [just] four weeks to design this [praying mantis] instructed by the architect to consult an international brand,
table, and Willie would be like: “Okay…!” and the owners Paul Little and Jane Hanson pulled it up and
said: “Why would we have international designs when we
Wilhelmina: Those sorts of challenges are really can fly to every private jet airport around the world and see
great. It’s so much fun to be pushed in a direction and to take the same furniture?” They felt that people should fly to a
EMBELLISH CHAIR
FAUX LEATHER a concept to the limit. And you don’t get many clients who private Australian airport and see Australian designer
want to take it to the limit. It is about getting that balance of furniture. And so, someone in the office said: “You should call
not being too crazy, but also crazy enough that it’s Zuster, they just did Jackalope, and they should do this
airport.”
“ I thinkwiththat’scommercial
interesting – and that’s a very, very fine balance.
the thing Shaynna: I think that’s the thing with commercial
We got a call and had six months to fully deck out this
airport – including its accommodation and boardroom – it
projects, you can really push the envelope, you can be that was a huge project. We started our first meeting saying that
projects, you can really little bit more adventurous. But in the end, everything that we would develop new items specifically for the airport like
push the envelope, you you did wasn’t crazy – it was art. we had for Jackalope Hotel, but they said no, they just
wanted our classic pieces. We were over the moon – it was a
can be that little bit Fleur: Another major turn in our business was the really big deal for us.
more adventurous. But collaboration with Reece. We had that really low point in
in the end, everything 2015-2016, and then, two or three months later, we started the Shaynna: A big difference with Zuster is that you
collaboration with Reece. We went from a real low to manufacture right here in Melbourne as well, in your own
that you did wasn’t thinking: “Oh my god, things are really changing!” And it has factory. You were saying you had that low point in 2015
crazy – it was art.
Shaynna Blaze
” been such a brilliant collaboration – I’ve spent six years
working on that partnership now – it is available in 140 stores
and there are about 80 different designs and pieces.
where you didn’t know where the business was going to go.
Was it hard keeping the production local while trying to keep
the business viable?
PWSE0911_016_259447884.indd 16 2/9/20 1:29 pm10 | PROPERTY WEEKLY
Wilhelmina: The market was flooded with Chinese got a big team with three factories in Thomastown. A lot of
imports during that particular period, so yes, that was really our guys and girls that work there started with us in
difficult. That’s why we had to make that massive change as apprenticeships and now have girlfriends, have gotten
well – and I’m so glad we did it. It’s funny how things happen, married, had children, and they’re the breadwinners of their
because it pushed us to go in another direction that has been families. Initially we were so worried that we were going to
so much better anyway. close down manufacturing for a period, and were worried
about how we were going to survive. However, we’re so lucky
Fleur: It has allowed us to become so much more we haven’t closed manufacturing at all and we’ve kept going
unique. Zuster has a signature look now, whereas before, we the whole time. It has been really busy, especially with people
had a very clean-line look. being home and not travelling.
Shaynna: I think many businesses today that are Wilhelmina: And they want Australian-made
going through rough patches are discovering that they need furniture as well, which has been really good for us.
to change as well. We are creating a whole different work
environment now that’s probably going to stay with us for a Shaynna: It is just like the Melbourne Jet Base airport
couple of years – it’s not just six months – and it is going to – why have overseas designers when you can have something
have a long-term impact. There are so many businesses Australian. As we’ve said for years, we do have it all here,
taking that leap of faith and changing their approach. We’ve we’ve travelled and seen what we can manufacture locally,
seen restaurants doing takeaway, and creating little shops and we certainly can do the design. Do you think that this will
within their premises – just people thinking outside the square. be a tipping point for Australia to really look at what we’ve got
The building industry is still facing COVID-related challenges locally?
– how has that been for you?
Wilhelmina: Definitely, and I think we need to push
Wilhelmina: The business has just been so busy, ourselves more than ever to become really amazing and do
and thankfully we haven’t had problems at all yet. But it’s a incredible things because now is really our opportunity. We all
really worrying time. have to work harder in these times because we don’t know
what’s going to happen in the future. It’s okay now, but we just
Fleur: We had the initial shock when we saw what was don’t know what the future holds. So, we’ve really got to push
happening in the rest of the world with everything being ourselves to the limits, and really be creative and think outside
completely closed down. We were so worried because we’ve the box.
Melbourne Jet Base collaboration.
Attract
The East
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WEEKLY 28 August 202
0
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PWSE0911_015_259455984.indd 15 2/9/20 3:12 pmPROPERTY WEEKLY | 11
Exploring a new frontier for
WHISKY
The Japanese, Taiwanese and even Tasmanians have received global success
with new world whiskies, proving to be immensely popular with casual and
veteran whisky aficionados alike. M&H Distillery, producing Israel’s very
first whisky, has also joined the party with its light single malt offering.
BY GARETH NARUNSKY “There’s going to be Elements sherry finish. There’s going to be Elements peated version
and there’s going to be Elements Israeli red wine,” Attir says.
“WE’RE going to conquer the world with our whisky,” M&H Distillery CEO Eitan Attir says. Beyond that, M&H has plans for small batches of other more innovative products.
“On one hand it’s a very arrogant thing to say, but it’s really thinking about bigger Everything it produces is non-chill filtered.
goals, setting up a bigger distillery than we thought and about how to represent the best Every bottle of M&H also has one other thing in common.
quality we can.” “On every bottle we write ‘Made in Tel Aviv’, because we’re really proud of that,” Attir
Israel, situated in the hot and arid Middle East, is not the first place one thinks of for says.
single malt whisky. But, in a start-up culture where there is no fear of failure, Attir says the “We are a new world whisky, but not from any place in the world. We are a new world
motivation to create the country’s first whisky stemmed from an attitude of “why not?” whisky from Israel. From Tel Aviv.”
Before it could produce its first drop, the M&H team studied an array of different
distilleries and wineries, and head distiller Tomer Goren spent time learning his craft in F or more information on M&H Whisky Distillery,
Scotland. Legendary whisky consultant Jim Swan was brought on board to advise the visit mh-distillery.com. To order a bottle of Milk & Honey Single Malt,
fledgling company on R&D, recipes, distilling in a hot climate and more. visit albawhisky.com.au.
Tel Aviv’s hot climate, Attir says, is an advantage.
“The whisky matures much faster than in a traditional cold-weather country. You’re
getting after three, four years a product that is much more mellow and smooth with a lot
of flavours,” he says.
“In Israel, it’s not only a hot climate, there’s four different climate zones in a very small
country.”
With its main warehouse in Tel Aviv, M&H has taken advantage of the Holy Land’s
different climates, with a warehouse at the Dead Sea 400 metres below sea level, another
at the Sea of Galilee in the country’s north and more planned for other areas.
Attir adds that Israel’s start-up culture defines the whisky.
“We are trying to do things on one hand traditionally, but on the other hand with our
twist, with our innovation,” he says.
“We’re the only whisky distillery in the world, I think, that has whisky that we’ve matured
in pomegranate casks, different warehouse locations, beer casks, et cetera.
“M&H whiskey is doing things to honour the tradition, but on the other hand doing it
with a really innovative start-up mind.”
M&H’s Classic single malt has already reached Australian shores and has a light and
balanced character, with notes of vanilla and light oak, alongside a light black pepper
spiciness.
The distillery’s Elements range of products will be the next to arrive.
PWSE0911_014_262180919.indd 14 2/9/20 3:06 pmYou can also read
