59º NORTH SAILING BOUND AWAY, AROUND THE WORLD - MEDIA KIT // MORE AT 59-NORTH.COM
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59º NORTH SAILING BOUND AWAY, AROUND THE WORLD MEDIA KIT // MORE AT 59-NORTH.COM 1
All men dream, but not equally. Those who dream by night in the dusty recesses
of their minds, wake in the day to find that it was vanity: but the dreamers of
the day are dangerous men, for they may act on their dreams with open eyes, to
make them possible.
-T.E. Lawrence
2
AHOY SHIPMATES!
“SHARING THE WISDOM OF THE HIGH SEAS WITH THOSE
WISE ENOUGH TO SEEK IT OUT.”
59º North is a close-knit group of friends who in 2015 decided to make a living taking people ocean sailing, teaching
people about seamanship & inspiring folks to hold fast to their dreams. We fulfill our mission through these outlets:
Offshore Adventure Passages: We sail a combined 20,000 miles per year on our two boats. Over 100 paying
crew spend an average of $4,000 per person to sail with us and come from all walks of life. Median age 49.
The QUARTERDECK: Membership platform on seamanship. Launched Oct 2020, currently ~250 active members.
Instagram: Inspires & engages 30,000+ followers with photos & videos from our adventures.
ON THE WIND Sailing Podcast: Started by 59º North founder Andy Schell in 2013, since published over 320
episodes with an average listenership of 12,000 per episode. The ‘accidental’ core of our marketing strategy and how
over 75% of our paying crew find us, and our most valueable sponsorship channel.
“
59º North’s values are grounded on two guiding
principles: 1) Pursuing that which we are most
passionate about; and 2) Being the best at those
chosen pursuits.
- ANDY SCHELL // FOUNDER
3
59º NORTH FOUNDERS ANDY SCHELL Andy grew up sailing on the Chesapeake Bay with his mom & dad and young- er sister. In 1993/94 they spent a year cruising the Bahamas on their 36-ft ketch SOJOURNER. After graduating Penn State, Andy worked as a deckhand on the schooner WOODWIND in Annapolis and began doing offshore yact deliveries in 2007. Andy & Mia started 59º North in 2013 with the idea to share their passion for offshore sailing with like-minded people. He’s sailed close to 100,000 miles off- shore, crossed the Atlantic 4 times, & skippered ISBJORN to 80º North in Svabard. YACHTMASTER OCEANS & USCG MASTER MARINER MIA KARLSSON Mia grew up in the countryside in Sweden a non-sailor until meeting Andy in New Zealand in 2006. Her first sailing trip was aboard SOUTHERN ENDURANCE, a 28-foot charter boat in the Marlboro Sounds on NZ’s South Island. Since then she’s sailed over 50,000 miles offshore, crossed the Atlantic 5 times (on 3 different boats), sailed ISBJØRN to 80º North and earned her Yachtmaster Offshore license. YACHTMASTER OFFSHORE & MEDICAL PERSON IN CHARGE 4
WHO SAILS WITH US? SENATORS // SALESMAN // BUS DRIVERS // DOCTORS // STUDENTS AGES 17-81 (MEDIAN AGE 49) // 75% MEN, 25% WOMEN // $4,000 AVG COST Our crew comes from all walks of like, of all ages. Some have crossed oceans while others have never set foot on a sailboat. Our crew are both men and women, and our inclusive philosophy makes no distinction between the two. We’re all sailors. A lot of our crew come back with us year after year. Some do so because they realize they can’t, or don’t want to, afford their own boat and the required maintenance, so they get their fix with us. Others are planning long-distance cruises on their own boats, so join us to get some ocean experience under their belts. Others still see it as a personal challenge, akin to climbing a mountain or running a race, and join us for the adventure of it. 5
CREW TESTIMONIALS
DAVID & PATTY MCKAY // MAINE // USA BEN DOERR // BAINBRIDGE ISLAND // USA KITTY CULINA-BESSEY // NEW JERSEY // USA MATT COELHO // CALIFORNIA // USA
‘18 DUBLIN-LAGOS // ISBJORN
‘18 SWEDEN-ORKNEY // ISBJORN ‘19 BVI // ISBJORN
‘19 ANNAPOLIS-BVI // ISBJORN ‘20 ANNAPOLIS-ANTIGUA // ISBJORN
‘18 TRØMSO-SVALBARD // ISBJORN ‘18 LAGOS-MADEIRA-LAGOS // ISBJORN
‘16 LUNENBURG-ST. JOHN’S // ISBJORN “As a professional skipper myself, my time “Amazing experience. All that we had hoped ‘20 USVI-ANNAPOLIS // ICEBEAR
with Andy and Mia was invaluable. They for and more. My husband and i joined the
“Beyond an exceptional Arctic adventure run a tight ship, with special attention to any crew, looking for bluewater experience. Andy “Adventure, education, majesty...I can’t
imagine a better pair of people to introduce
aboard a great boat with wonderful people, I detail that will effect safety and functionality & Mia are skilled professionals and gifted
us to the sublime enterprise of offshore
came home a better sailor armed with a sense offshore. They are supportive and patient - teachers. They create a warm environment sailing. This trip will always live amongst my
that heading offshore in my own boat was not both great leaders and educators. Andy and while insuring that safety comes first. We feel cherished memories. Thank you!”
only possible but, with prudence and adequate Mia are doing a magical thing; they are taking much more equipped to head out of sight of
preparation, doable.” us out in the ocean and sharing its enormity, shore on our own.”
while at the same time shrinking what seems
like a daunting task, and making going off
shore an achievable and enjoyable reality.”
“
Ocean
6
sailing is something you have to experience to understand, and I’m glad I did it with 59º North.
- Greg Jorgensen // ‘16 Puerto Rico to Havana, Cuba
SWAN 59 ‘ICEBEAR’ GERMAN FRERS 1991 7
SWAN 48
‘ISBJØRN’
S&S 1972
8
NORLIN 34 ‘SPICA’ PETER NORLIN ‘SPECIAL’ 1977 9
PROFESSIONAL CREW
ANDY SCHELL MIA KARLSSON
Sweden & United States of America Sweden & United States of America
ICEBEAR & ISBJORN Skipper ICEBEAR & ISBJORN Mate
YACHTMASTER OCEANS YACHTMASTER OFFSHORE
USCG MASTER MARINER MEDICAL PERSON IN CHARGE
@SCHELL_ANDY @MIAPAHAVET
KRISTEN BERRY EMMA GARSCHAGEN
Annapolis, MD, USA United States of America
ICEBEAR Skipper & Racing Skipper ICEBEAR Mate
USCG MASTER MARINER YACHTMASTER OFFSHORE
USCG MASTER MARINER
MEDICAL PERSON IN CHARGE
@GALEFORCEIMAGES @GARSCHH
10PROFESSIONAL CREW
NIKKI HENDERSON AUGUST SANDBERG
United Kingdom Bergen, Norway
ICEBEAR Relief Skipper ISBJØRN Skipper
ICEBEAR OGR Training Skipper NORWEGIAN D5L
YACHTMASTER OCEANS
CLIPPER RACE SKIPPER ‘18
@NIKKIHENDERSON @AUGUST.SANDBERG
11ON THE WIND
THE BEST & LONGEST-RUNNING
SAILING PODCAST
ON THE WIND is the podcast about sailing, and is the longest-running sailing
show on the Internet. Started in 2013, we’ve since published over 320 episodes
with sailors from all around the globe. Guests have included all-time sailing icons,
YouTube sensations & family cruisers alike like. Highlights include:
• Sir Robin Knox-Johnston, Dee Caffari & Tracy Edwards Pip Hare // England ‘19
• Lin & Larry Pardey, Don Street & Bob Shepton Pete Goss // Annapolis ‘19
• SV Delos, Erik Aanderaa & Sailing UMA
The show has been and will always be free for listeners and is supported by
sponsors, fan donations, and our membership platform THE QUARTERDECK.
“
The goal is to try and identify what inspires people to follow their dreams,
whether it be racing solo around the world or setting off on a family
cruise; and to parse why & how some people act on their dreams to make
them come true.
ON THE WIND // Thesis of the Show
12PODCAST AUDIENCE
ON THE WIND has an audience widely distributed around the globe in over 144
countries, but concentrated in North America, Europe and the UK. Since launching
the show in 2013 it’s been downloaded over 4.7 million times!
The top five countries by download are:
• United States
• United Kingdom
• Canada
• Australia
• Sweden
“Simply the best sailing podcast. Andy Schell
is a master interviewer and manages to find
the most colorful sailors across the world. A
treasure of listening pleasure.
- SmartCottage // iTunes Reviewer
13PODCAST AUDIENCE
ON THE WIND’s audience has grown steadily and organically over the 8 years
we’ve produced the show. Our audience is niche and engaged, consisting of peo-
ple who already own boats & want to upgrade, or who dream of buying their own.
They email in weekly, young & old alike, often looking for advice on types of
boats to look at, gear choices, sail selection & more. We are focused on providing
the highest quality content for our niche audience, rather than broadening for gen-
eral appeal.
• 4.8/5-star rating on Apple Podcasts from 427 reviews.
• Over 4.7 million unique downloads all-time
• 75% of our paying crew customers find us through the podcast first.
• In 2019, before COVID, we grossed over $450,000 in revenue through 59º
North, and with the pandemic lifting, expect to do over $500,000 in 2021,
mostly thanks to the podcast!
• Current & former podcast partners have great success marketing on the show.
WRI Inc, have gotten 46 weather routing clients through our partnership.
“
Great podcast. I like that Andy goes beyond just
sailing and into topics like motives, leadership
and psychology. Thanks for doing it!
- Billy Bob, N. California // iTunes Review
14SOCIAL MEDIA & ONLINE INTERACTON INSTAGRAM // 30.9K FOLLOWERS • UNITED STATES: 44% • MEN: 72.4% • CANADA: 6.7% • WOMEN: 27.6% • UK: 4.7% • 35-44: 29.6% • SWEDEN: 4.2% • 25-34: 26.6% • WORLDWIDE: 40.4% • 45-54: 22.9% THE QUARTERDECK • Launched in October 2020 • 246 Active Paying Members • Two Price Points: $159.99 or $259.99 Same Content, users can decide how they’d like to support us. • 85% pay $159.99 // 15% pay $259.99 15
CURRENT SPONSORSHIP PARTNERS 59º NORTH’S LOYAL SUPPORTERS 16
AS FEATURED IN... Since 2006 59º North’s founder Andy Schell has written and published several hnndred articles that have appeared in magazines worldwide, in both English and Swedish. Andy is currently on the masthead of SAIL Magazine as a contributing editor, and as of 2021 has a regular monthly column on seamanship called a AT THE HELM. Andy’s regularly contributes long-form feature articles on their adventures in YACHTING WORLD Magazine, most recently appearing in the April 2021 issue. In addition, several media outlets have featured photography and quotes from the team at 59º North on things like celestial navigation, seamanship, cruising destinations, drone flying at sea, and much more. 17
BUSINESS PARTNERS
LEE CUMBERLAND RYAN FINSTAD
United States of America United States of America
Lee is simulteanously our ‘Ship’s Engineer’, Ryan Finstad was the first partner at 59º North
‘Ship’s Pilot’ and a business partner at 59º North joining the team in 2019. He is our main
Sailing. He and his wife Rachel own a Tayana business advisor. He and his wife Kat sailed
37 SATORI which they sailed from the their Caliber 40 from the Chesapeake to the
Chesapeake Bay to Panama and back. They live Eastern Caribbean & back, and now sail a Tar-
in Maryland with their son Jude and dog Hazel. tan 33R in San Diego with their daughter Madi.
@LEE0387 @FINSTATUS
AUGUST SANDBERG RYAN ELLISON
Bergen, Norway United States of America & Sweden
August is primarily the skipper of Ryan Ellison and his fiance Sophie Darcy sail
ISBJØRN and a recent business partner. He their Beneteau 40 POLAR SEAL, double-hand-
joined us after we met in Svalbard in 2018, ing across the Atlantic in 2018. Ryan is another
where August has worked in the Arctic for. business advisor and handles most of our s
August sailed his Baltic 37 trans-Atlantic and ponsorship. He’s a dual citizen of the USA &
now lives on an island outside Bergen, Norway. Sweden and currently lives on POLAR SEAL.
@AUGUST_SANDBERG @RYANANDSOPHIESAILING
18Lives there a sailor who would not have made a Cape Horn passage in his own
small vessel rather than any other voyage in the world?
-Vito Dumas
19OCEAN GLOBE RACE 2023 AROUND THE WORLD & IN RETRO STYLE! 59º North’s next and biggest challenge to date, where we’ll tackle the Southern Ocean, competing in a round-the-world race in a style that hasn’t been seen since the early days of the Whitbread - no GPS, celestial navigation by sextant, music on casette tapes, no modern tech, all human endurance. We’ll sail with 12 crew on each of the four legs - 4 of us ‘professionals’, plus eight paying crew. Of the paying crew, four will be along for the full circumnavigation, while we’ll reserve four spaces for ‘leggers’ who will switch at each stopover. We’re in the early stages of planning for the OGR and are currently selecting crew, seeking sponsors, volunteers, media support, fundraising and more. More details will be announced as we have them at 59-north.com/ogr 20
HOLD FAST TO YOUR DREAMS GIVE US A SHOUT 59 North Sailing, USA // SWE +46 72 289 2537 holdfast@59-north.com 21
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