2021 SPONSORSHIP SPONSORSHIP
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United Way
2021 SPONSORSHIP
OPPORTUNITIES
OPPORTUNITIES TO ACCELERATE YOUR COMPANY’S IMPACT
For 75 years, United Way of Northern Shenandoah Valley has served
our community. Sponsorship opportunities bring in contributions that
allow us to continue addressing our community’s top needs. As a United
Way sponsor, your brand will gain recognition at both public and private
events, and help us fund vital programs.
Please review our 2021 opportunities, exclusive to our corporate
partners and sponsors.
OPPORTUNITIES to accelerate
your company’s
IMPACT
Table of Contents
VOLUNTEER ENGAGEMENT
Project Connect (July) ............................................................................................................4, 5
Day of Caring (September).....................................................................................................6, 7
Photos with Santa (December)...................................................................................................8
UNITED WAY PROGRAMS & EVENTS
Leader Link (May)......................................................................................................................10
Housing Summit (March)..........................................................................................................11
ALICE Awareness Week (November).......................................................................................12
Giving Tuesday Online Charity Auction (November/December)............................................13
EMPLOYEE EVENTS
Build Your Own Volunteer Engagement Project.......................................................................15
Mobile VAN................................................................................................................................16
2
VOLUNTEER Engagement
PROJECT
Connect
AUDIENCE
50+ service providers, 150
corporate and community
volunteers, 100 or more
clients seeking assistance.
Event is open to the public.
Coming summer 2021!
JUNE 25TH, 2021
United Way NSV’s mission Winchester, VA
is to increase the capacity
to care for one another.
Project Connect is a day
of outreach hosted by SERVICES PROVIDED:
United Way NSV and our
Valley Assistance Network
in partnership with our • FREE BREAKFAST AND LUNCH Project Connect is
dedicated Corporate and • MEDICAL EXAMS AND SCREENINGS Winchester’s one-stop
Community Partners to free resource fair! Receive
drive that mission forward. • FREE DENTAL SERVICES
assistance from more
Volunteers will contribute • HOUSING SERVICES than 50 service providers,
1,000+ hours during the
day of outreach, helping • ID’S AND SOCIAL SECURITY CARDS all under the same roof.
people in crisis access • FREE LEGAL ADVICE What often takes months
resources from across our to accomplish can be
community.
• HAIRCUTS
• ON THE SPOT JOB RESUME BUILDING completed in one day.
AND JOB INTERVIEWS Visit UnitedWayNSV.org/
• VETERAN’S SERVICES ProjectConnect for more
• FREE GIVEAWAYS information on services,
• EDUCATIONAL OPPORTUNITIES transportation and
sponsorship.
• MUCH MORE!
4
PRO ECT
SPONSORSHIP OPPORTUNITIES C NNECT
Project Connect - June 25, 2021
Project Connect Platinum Gold Silver Bronze Friend of PC
2021 ($3,500) ($2,500) ($1,000) ($500) ($100)
2 available
Acknowledgment in all press releases
and public speaking engagements and
social media
ü
Name and logo printed on table tents
for breakfast and lunch areas ü
Industry exclusive branding to the event
section hub of your choice (example:
Medical Hub provided by X Company)
ü ü
Name and logo printed on event t-shirt
and bags ü ü
Name and logo on all outreach and
program materials ü ü ü
Name and logo printed on event
guidebook ü ü ü
Name and logo printed on event banner Premier placement as
as “Gold Sponsor” as “Silver Sponsor”
“Platinum Sponsor”
Set up a booth at the event
ü ü ü ü
Recognition on the United Way website Including a logo
Including a logo
and Facebook page with a link ü ü ü
Volunteer Slots 35 Volunteers 25 Volunteers 10 Volunteers 5 Volunteers 1 Volunteer
For more information on sponsoring
HUBS AVAILABLE FOR SPONSORSHIP (Based on availability, Platinum Sponsors have first right of refusal) Project Connect, contact United Way
at (540) 536-1610.
Medical Banking/Money Management Veterans
Dental Documentation/Benefits Transportation
Housing Kids/Family Services Basic Needs
Employment Legal
DAY OF
Caring
AUDIENCE
1,000+ volunteer
participants including
United Way staff, corporate
and community partners
and more than 75 local
nonprofits.
DAY OF CARING
SEPTEMBER 15, 2021
When your company joins
the ranks of United Way’s
corporate partners and
supporters, it is aligned
with companies committed
to creating impact and DAY OF CARING - SEPTEMBER 15TH, 2021
improving lives in the Each year, United Ways across the country participate in a
communities in which its nationwide day of service called Day of Caring. It’s the perfect
customers and employees opportunity to roll up your sleeves and let your actions speak
live and work. louder than words. It’s the ideal way to show, by example, what it
means to LIVE UNITED.
United Way’s Day of Caring
sponsorship opportunities VOLUNTEER
are strategically tied to our United Way of Northern Shenandoah Valley coordinates
Impact areas of education, hundreds of hands on projects for over a thousand volunteers on
financial stability and Day of Caring. Become a sponsor and join together for a variety
health. Through this of hand-on projects, ranging from gardening and landscaping to
approach, we connect painting and cleaning.
your support to our work
to ensure more individuals
and families have access
BECOME A DAY OF CARING SPONSOR
Make a gift of support to take part in Day of Caring! United Way
to a quality education, a
sponsorship opportunities uniquely position your company
family-sustaining income,
as a community leader—engaging your customers, vendors,
good health and critical
employees and public alongside a recognizable and trusted
resources during times of
philanthropic brand. Select from one of our various levels of
crisis.
sponsorship or customize a package that aligns with your
corporate values.
6
DAY OF
CARING SPONSORSHIPS
7
FREE PHOTOS
With Santa
AUDIENCE
More than 100 families,
300 children,
HOLIDAY TITLEand more
SPONSOR HOT COCOA SPONSOR
than 25,000
$2,000 (One people online
Available) $1,000 (One Available)
through photo sharing.
• Event to be co-branded with your company’s • Hot Cocoa Station to be branded as “Hot
name “Photos with Santa sponsored by Cocoa Sponsored by YOUR NAME”
FREE PHOTOS WITH SANTA
DECEMBER
YOUR NAME” 2021 • Opportunity for up to 5 company employees
At United Way of Northern
• Opportunity for your company to host an to volunteer at event and Hot Cocoa Station
Shenandoah Valleyat the event
outreach booth • Opportunity to provide educational or
•we Opportunity
strive to help formake HOLIDAY
company employees to TITLE SPONSOR collateral material as part of the activities for
Christmas magic
volunteer at event a reality $1,000 (One Available) families while they wait to see Santa
for all children, no matter
• Opportunity to provide educational or • Event to be co-branded with your company’s
• Logo placement on United name
Way’s “Photos
website with
their financial situation. Santa sponsored
collateral material as part of the activities for by YOUR NAME”
Forfamilies
many local
while families
they wait to see• Santa
Opportunity forACTIVITY
your company to host an outreach booth at the event
SPONSOR
that fall within the ALICE®
• Logo placement on United Way’s • Opportunity
website for$500
company
(Threeemployees
Available)to volunteer at event
population, a trip to go
• Logo placement on all printed material,• Opportunity to• Opportunity for uportocollateral
provide educational 3 company material as part of
employees
•meetYourSanta and have
company a
mentioned themedia
in social activities for families whileatthey
to volunteer wait to see Santa
event
professional
promotions photo taken • Logo placement on United Way’s website
• Opportunity to provide educational or
•is simply not a financial
Opportunity for you to provide• a branded
Logo placement
gift on all printed
collateral material
material as part of the activities for
option. This is where your • Opportunity
or candy-cane to attendees that Santa could for you
families while they waitgift
to provide a branded or candy-cane
to see Santa to
company and
give children United Way attendees that Santa could give children
• Company name on United Way’s website
come together to make it
possible. HOT COCOA SPONSOR
$500 (One Available)
Thanks to the generous • Hot Cocoa Station to be branded as “Hot Cocoa Sponsored by YOUR
support of sponsors, we’re NAME”
able to create magical • Opportunity for up to five company employees to volunteer at event
Christmas memories every and Hot Cocoa Station
year through our Free • Opportunity to provide educational or collateral material as part of
Photos with Santa event. the activities for families while they wait to see Santa
We’re asking you to help • Logo placement on United Way’s website
us help even more children
this year, and to share in ACTIVITY SPONSOR
our joy as we help families $250 (Three Available)
come together this holiday • Opportunity for up to three company employees to volunteer at event
season. • Opportunity to provide educational or collateral material as part of
the activities for families while they wait to see Santa
• Company name on United Way’s website 8
UNITED WAY
Programs
AND EVENTS
LEADER
BE A LEADER. MAKE THE LINK.
At United Way, we believe strongly in linking solid leaders to
opportunities to serve on boards of directors of our local non-profit
Link organizations. Participants enter the program with the heart and
passion to serve and exit the program armed with the expertise,
knowledge, and connections to lead.
AUDIENCE
Society of Emerging
Leaders members are SPONSOR LEADER LINK
young professionals Sponsorship Commitment: $1,000
committed to the future
of the Shenandoah Valley. Set the stage for the next generation of thought leaders and
Our 140 members donate philanthropists as they gather to solve the community’s toughest
their dollars to fund the issues through innovation and teamwork. Help United Way NSV
work, their voices to build expand personal and professional networks that build
awareness around our Connections and advance the common good.
impact and their time to
volunteer in the community. • Invitation for two age-eligible staff members to participate in
Leader Link ($500 value)
MAY 2021 • Corporate recognition on United Way SEL landing page
By sponsoring Leader Link, • Corporate logo on monthly e-newsletter to members
you will be investing in • Corporate logo on all appropriate event signage
the future leaders in our • Corporate logo on all training materials
community and signaling • Corporate recognition on United Way’s Facebook
to others that your
organization is committed
to supporting those
entering the workforce with
leadership opportunities.
10HOUSING
Summit
AUDIENCE
The Summit welcomes an
intimate, engaged audience
of 100 area leaders
including executives,
practitioners, researchers,
HOUSING SUMMIT
educators, nonprofit
workers, healthcare
providers and government
Your sponsorship shows your commitment to improving the quality of life
officials.
for our community, as well as get your company’s name in front of industry
leaders from throughout the Shenandoah Valley.
MARCH 2021
Virtual Event TITLE SPONSOR - (SOLD)
Join the Housing PLATINUM SPONSOR - $2,500
Coalition of the Northern (One Available)
Shenandoah Valley for the • Listed as Platinum sponsor on all promotions
chance to share knowledge • Logo prominently displayed on all materials including the main logo
image which be used on all promotional materials
and expertise on some of
• Opportunity for a 3 minute presentation and one promotional slide
the most important housing during the summit.
topics of our time. The • Company name and logo on electronic event program emailed to all
virtual format will allow us attendees.
to bring in speakers from • Full page advertisement in digital program.
• Verbal sponsor acknowledgment at the Summit.
all over our region to lead
• Recognition year round on Housing Coalition website (Housing Summit
us in important dialogue on Page).
how we improve housing
conditions for those in our GOLD SPONSOR - $1,000
community by addressing (Three Available)
equity, policy and housing • Listed as Gold sponsor on all promotions (logo placement is only
solutions. available where space is permitted)
• Company Name prominently displayed on promotional materials:
• Company name on electronic event program emailed to all attendees.
Sponsorships due • Half Page Advertisement in digital program.
Februrary, 2021 • Verbal sponsor acknowledgment at the Summit.
• Recognition year round on Housing Coalition website.
HOUSING PARTNER - $500
(Unlimited Available)
• Listed as Housing Partner on: sponsor slide
• Company name on electronic event program emailed to all attendees. 11
• Verbal sponsor acknowledgment at the Summit.ALICE
Awareness week
AUDIENCE
A diverse group of the local
population and beyond. The
ALICE Awareness Week
population covers a local
spectrum of area leaders
ALICE AWARENESS WEEK
and social media mavens.
The Poverty Simulation
that concludes ALICE
Awareness Week draws Your sponsorship of ALICE Awareness week and the Poverty
area nonprofit employees, Simulation shows your company’s support for our local
government workers, community and the ALICE population. Make a sponsorship
teachers, students and to show your support for the more than 40% of our local
more, reaching more than population that are struggling every day.
3,000 on social media.
ALICE PROGRAM SPONSOR
NOVEMBER 2021 Sponsorship Commitment: $500
(Two Available)
Support ALICE Awareness
Week, where participants • Logo representation on all ALICE Awareness Week materials
combine personal and promotions online and in print
challenges, fundraising, • Corporate recognition in Poverty Simulation press release and
advocacy and community event announcement
conversations to help • Corporate logo on invitations to Poverty Simulation
their neighbors. It is about • Corporate logo on RSVP page for Poverty Simulation
harnessing the power of • Acknowledgment in event remarks by United Way
our community to make representative
a difference. By stepping • Corporate recognition on select United Way social media
up to support ALICE, we channels
can change the life of our • Opportunity to distribute branded gift to event attendees
neighbors. (sponsor provided) at the Poverty Simulation
12GIVING TUESDAY
Online Auction
AUDIENCE
The Giving Tuesday Online
Auction reaches the entire
Northern Shenandoah
Valley. Professionals, area
businesspeople and online
GIVING TUESDAY ONLINE AUCTION
shoppers take part in this
popular online event.
NOVEMBER 2021 Your sponsorship can help ensure the success of the auction,
We rely heavily on the underwriting any costs associated with the program. In 2020,
support of the community more than $13,500 was raised through the initaitve. Help make
in order to continue to that happen again by covering the event costs for the auction.
address the needs of the
community. Help United AUCTION SPONSOR - $500
Way NSV reach goal by • Featured logo on the event flyer and announcement
sponsoring our auction! • Prominent logo placement on the auction website
• Prominent logo placement on all auction communications
Please also consider • Prominent logo placement on the auction Facebook event
making a donation of an and event picture
item or service that we can
auction off in the event!
In order to do this, we
are excited to introduce
our fourth annual Giving
Tuesday Charity Auction
(running Tuesday,
November 30th at Noon
through Friday, December
3rd at noon) to benefit
United Way NSV. Proceeds
from the auction will
benefit over 45 local
nonprofit organizations
who receive funding
through the United Way
Impact Grant Program.
13UNITED WAY
Employee
EVENTSCUSTOMIZED
Volunteering
AUDIENCE
United Way’s Customized
Projects connect
professional teams, school
and church groups, and
entire organizations to
BUILD YOUR OWN VOLUNTEER PROJECT
meaningful volunteer work.
Each season, we’ll focus
on one area where they
Work with United Way to customize your volunteer experience.
can make a difference as a
Programs can be held on-site or out in the community. Pricing
volunteer.
for each program will be customized depending on supplies
needed and participation numbers.
LET US HELP YOU
DEVELOP A MEANINGFUL
EXPERIENCE ON-SITE VOLUNTEERING PROGRAM MENU
Group and corporate MOBILE FEEDING VAN HYGIENE KITS
volunteer projects can You can fight hunger and poverty Everyone deserves the chance to
be tailored for the unique by providing healthy lunches to feel clean. Help meet the most
needs of your team’s size, children during the summer. Start basic needs of our neighbors
schedule, or interests. with taking up a food collection, experiencing homelessness.
pack meals and then deliver them
United Way NSV will work to designated drop sites and
with you to determine what meet the families you impact.
BUILD YOUR OWN CARE KITS
your volunteer project For many people, being asked for
needs are, determine money by a person experiencing
what types of volunteer PROJECT HOME SWEET HOME homelessness is awkward and
projects are needed at local Help stock apartments for new uncomfortable. Empower your
nonprofits and assist in residents placed through our team to be able to support
implementing your project. Valley Assistance Network with our homeless neighbors by
basic home goods, and give assembling Care Kits to be kept
Many groups find that every new neighbor the chance to in their purse or car, and given
volunteering together is a create their Home Sweet Home. out to provide substantive help to
great team-building activity, those in need.
improves morale and helps BACK TO SCHOOL KITS
meet an important need in Give under-resourced students POVERTY SIMULATION
our community. the tools they need to be Hold a half-day immersion
successful in school and life. experience to educate and
invigorate your staff. 15MOBILE
VAN
AUDIENCE
Your employees! Bring
assistance
HOLIDAY programs
TITLE to
SPONSOR HOT COCOA SPONSOR
them at(One
$2,000 work!Available) $1,000 (One Available)
• Event to be co-branded with your company’s • Hot Cocoa Station to be branded as “Hot
ANYTIME
name “Photos with Santa sponsored by Cocoa Sponsored by YOUR NAME”
TheYOUR
ValleyNAME”
Assistance
•Network (VAN) for
Opportunity
program of United Way
MOBILE VAN (VALLEY ASSISTANCE NETWORK)
is ayour company to host an
• Opportunity for up to 5 company employees
to volunteer at event and Hot Cocoa Station
outreach booth at the event • Opportunity to provide educational or
of Northern Shenandoah
• Opportunity for company employees to Bring Valley Assistance Network
collateral to yourasbusiness
material foractivities
part of the three hours
for to
Valley created
volunteer atto help
event meet your employeesfamilies
and help them
while navigate
they wait toany
seeassistance
Santa programs
families navigate
• Opportunity to provide educational they may
or need. • Logo placement on United Way’s website
community resources and
collateral material as part of the activities for
create a path
families to financial
while they wait to seeYEAR-ROUND
Santa SUPPORT
ACTIVITY SPONSOR
stability. In short, we help
• Logo placement on United Way’s website$1,500 (four visits over(Three
$500 a calendar year)
Available)
•working
Logo families
placement move
on all printed• material,
Three hours of• visitation from for
Opportunity twoup Valley Assistance
to 3 company Network
employees
from crisis to stability.
• Your company mentioned in social representatives,
media four times in aatcalendar
to volunteer event year, at your location
promotions • Priority access to assistance for your employees
• Opportunity to provide at Valley
educational or Assistance
•TheOpportunity
team has expert Networkgift
for you to provide a branded collateral material as part of the activities for
knowledge in resources
or candy-cane to attendees that Santa could families while they wait to see Santa
andgive
solutions
children to help in ON-SITE VISIT FROM VAN
• Company name on United Way’s website
unique situations. When $500 (Per visit)
employees are stable • Three hours of visitation from two Valley Assistance Network
and healthy, they work representatives at your location
harder and have stronger • Priority access to assistance for your employees at Valley Assistance
performances on the job. Network
In the first two years of DROP-IN VISIT FROM VAN
operation, VAN helped $250 (Per visit)
more than 1,500 families • One hour of visitation from two Valley Assistance Network
connect with medical representatives at your location
providers, housing services,
food, transportation,
counseling, and other
critical community
resources, to help improve
their lives.
16United Way
2021 SPONSORSHIP
OPPORTUNITIES
SPONSOR COMMITMENT FORM
329 North Cameron Street• Suite 201 • Winchester, VA • 540.536.1610
JOIN OUR FAMILY AT UNITEDWAYNSV.ORG
Name:_______________________________________________________________
Company Name:_____________________________________________________
Address:______________________________________________________________
City, State, Zip: _______________________________________________________
Phone:________________________________________________________________
Email:________________________________________________________________
Contact Person (if different):__________________________________________
Signature: ___________________________________________________________
(Please make checks payable to United Way of Northern Shenandoah Valley
or contact us if you would like to be invoiced)
To make a payment online, please visit: UnitedWayNSV.org/Donate and
specify the sponsorship information in the memo line.
Please contact United Way NSV to confirm individual event deadlines. All
sponsorship payments for 2021 events are due by June 30th, 2022.Program Sponsorship Level Amount
Project Connect Platinum $3,500
Gold $2,500
Silver $1,000
Bronze $500
Friend $100
Day of Caring Presenting $5,000
Platinum $2,500
Cornerstone $1,000
Project $500
T- shirt $250
Free Photos with Santa Holiday Title Sponsor $1,000
Hot Cocoa Sponsor $500
Activity Sponsor $250
Customized Volunteering Contact UWNSV for a quote
Leader Link Leader Link Sponsor $1,000
Annual Meeting Celebration Sponsor $1,000
Housing Summit Title Sponsor --sold--
Platinum Sponsor $2.500
Gold Sponsor $1,000
Housing Partner $500
ALICE Awareness Week ALICE Program Sponsor $500
Giving Tuesday Online Auction Auction Sponsor $500
Mobile VAN Year-Round Support from VAN $1,500
On-site visit from VAN $500
Drop-in visit from VAN $250
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