2021 MEDIA KIT THE WINTER SHOW

 
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2021 MEDIA KIT THE WINTER SHOW
A Benefit for East Side House

THE WINTER SHOW
 2021 MEDIA KIT
2021 MEDIA KIT THE WINTER SHOW
A Benefit for East Side House Settlement

Dear Friend,

To mark The Winter Show’s 67th year as America’s leading art, antiques,           • Support one of the city’s most effective non-profits, East Side House
and design fair, we are reaching out to you with an exclusive invitation            Settlement. By advertising with us, you contribute to the venerable
to advertise in one (or all) of the Fair’s digital platforms. Reach our             community-based organization in the South Bronx, dedicated to helping
carefully targeted audience—affluent buyers of luxury goods from the                over 90,000 individuals each year. In 2020, East Side House was named a
worlds of industry, media, culture, and the arts.                                   Charity Navigator 4-Star charity for the ninth consecutive year.

RESERVE YOUR SPOT NOW - all ads are 100% tax deductible.                          • A favorite of collectors, museum curators, and interior designers,
                                                                                    The Winter Show highlights a dynamic mix of works dating from ancient
The digital catalogue offers advertising categories that include antiques           times through the present day. Each object on display is vetted for
and fine art, interior design, architecture, real estate, luxury retail, fairs,     authenticity, date, and condition to ensure that buyers can purchase with
auctions, insurance, philanthropy, and finance, and is the go-to source             confidence.
book for a knowledgeable and sophisticated audience with taste and
means.                                                                            Highlights of the 67th Winter Show:

The website offers high caliber editorial with a stunning format online.          • The Virtual Fair will be open to the public online from January 22 – 31, and
                                                                                    features 60 leading dealers from around the globe, virtual museum and
Our newsletters offer leading editorial coverage delivered digitally to             gallery tours, panel discussions, podcasts and more!
subscribers.
                                                                                  • Enjoy VIP Preview Access Jan 19–21, 2021
• Reserve NOW to guarantee your placement in the digital catalogue
  and receive 10% off. Deadline December 4, 2020.                                 • Please contact me directly or scroll down for detailed information outlining
                                                                                    the rewards of advertising with us, and be a part of New York’s most
• Reserve a full-page catalogue ad at full price and receive four early             prestigious, elegant, and generous Fair!
  access passes (value of $2,000) to the online fair before it opens to
  the public. VIP Early Access: Jan. 19-21, 2021.                                 Click HERE to review the 2021 Advertising Contract & Specifications

                                                                                  Click HERE for a glimpse of The Winter Show’s 2020 Catalogue
• Bundle two or more catalogue, website or newsletter ads and receive
  10% off and early access for two to the online fair before it opens to the      Sincerely,
  public (a $1,000 value)

WHY ADVERTISE?
• Your ad in the beautifully redesigned site will provide exposure not            Veronica Wu
  only to our trusted audience of 30,000 clients, colleagues, and art
  enthusiasts, but will provide additional year-round exposure in the             Project Manager
  digital catalogue (with links to all advertiser websites) posted on the         The Winter Show Advertising
  Fair’s site.                                                                    thewintershow.org/advertise
                                                                                  vw@thewintershow.org
                                                                                  t:+1 917-420-0669
2021 MEDIA KIT THE WINTER SHOW
THE      M A K ING A STATEMENT

WINTER   Strong attendance, excellent sales, corporate
         underwriting, and advertiser support have been a big

SHOW
         part of The Winter Show’s success and appeal.

         Join us in our special digital edition of The Winter

2021     Show catalogue and reach our carefuly targeted
         audience of affluent buyers of luxury goods from the
         worlds of industry, culture, and the arts.

         The digital catalogue is available to all attendees of
         The Winter Show Online and will be distributed via
         email to our extensive database of over 25,000 patrons,
         designers, curators, business leaders and more.

         VIPs will receive exclusive early access to the Online
         fair January 19-21, 2021. The Show will then be open to
         the public January 22-31 and will feature 60 renowned
         experts from around the globe.

         Discover incomparable works of art and fascinating
         objects dating from ancient times to the present day.

         thewintershow.org
2021 MEDIA KIT THE WINTER SHOW
SPECI A L IN V ITATION!
                                                       LIMITED
Benefits to Digital Advertisers:
                                                       OFFER
Reserve NOW to guarantee your placement in the
digital catalogue and receive 10% off.
Deadline December 4, 2020.

Reserve a full-page catalogue ad at full price and
receive four early access passes (value of $2,000)
to the online fair before it opens to the public.
VIP Early Access: Jan. 19-21, 2021.

Bundle two or more catalogue, website or
newsletter ads and receive 10% off and early
access for two to the online fair before it opens to
the public (a $1,000 value).

Year-round exposure in the online flip-page
version of the catalogue (with links to all
advertiser websites) to be posted on
The Winter Show’s website.

Available online from January 19, 2021!
2021 MEDIA KIT THE WINTER SHOW
ADVERTISING RATES
2021 WINTER SHOW DIGITAL CATALOGUE ADVERTISING RATES

By Invitation Only: Early Space Reservation Discount
10% off until December 4, 2020

Ad Size			                   Standard Rate		         Discount Rate
                                                                       Deadlines
Full Page, Four Color		      $1500			                $1350             10% Discount
                                                                       Ad Space Reservations:
Half Page, Four Color 		     $ 750 		$ 675
                                                                       December 4, 2020
2-Page Spread, Four Color    $2500			                $ 2250
                                                                       Standard Rate
Preferred Placement		$2000			$1800                                     Ad Space Reservations:
                                                                       December 9, 2020
Inside Covers			$3500			$3150
                                                                       Digital Files :
                                                                       December 17, 2020

                            To reserve your spot today, contact me:
                            Veronica Wu
                            Project Manager
                                                                              DOWNLOAD 2021
                            The Winter Show Advertising
                                                                          AD CONTRACT AND SPECS
                            thewintershow.org/advertise
                            vw@thewintershow.org
                            t:+1 917-420-0669
                                                                         For Ad File Preparation
                            Available online from:                        Requirements go to:
                                                                      thewintershow.com/advertise
                            January 19, 2021
   View 2021 Catalogue
2021 MEDIA KIT THE WINTER SHOW
ADVERTISING RATES
2021 WINTER SHOW WEBSITE DIGITAL ADS, E-NEWSLETTER ADS

10% Discount on Digital Ad Bundles!

Ad Type                       Ad Size (pixels)       PLACEMENT		       RATE

Premium Banner (horizontal) 1765 x 500		             Sponsor Page		    $2500
                                                                                  Deadlines
Regular Banner (horizontal)   1200 x 430		           Editorial Pages   $500
                                                                                  10% Discount on Digital
Side Banner (vertical)        363 x 726		            Editorial Pages   $500       Ad Bundles!

                                                                                  Ad Space Reservations:
E-Newsletter (horizontal)
                                                                                  December 9, 2020
Editorial Banner              800 x 265		            Bi Monthly		      $1000      Digital Files :
                                                                                  December 17, 2020
Header                        800 x 130		            Bi Monthly		      $ 700

                            To reserve your spot today, contact me:
                            Veronica Wu
                            Project Manager
                                                                                         DOWNLOAD 2021
                            The Winter Show Advertising
                                                                                     AD CONTRACT AND SPECS
                            thewintershow.org/advertise
                            vw@thewintershow.org
                            t:+1 917-420-0669
                                                                                    For Ad File Preparation
                            Available online from:                                   Requirements go to:
                                                                                 thewintershow.com/advertise
                            January 19, 2021
2021 MEDIA KIT THE WINTER SHOW
FEATURED ADVERTISERS

                                                                                                                                                                                     HUDSON NEW YORK

                                                                                                                                                                                  STAIRGALLERIES.COM
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                                                 Chanel                                                                                                                Stair                                                                                                                                                  Thomas Pheasant

                                                                                                                                                                                                                             Photo: Francesco Lagnese

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          Amanda Handegan                                                                                            John B. Murray Architects                                                                                                                                                                                                                Bulgari
2021 MEDIA KIT THE WINTER SHOW
FEATURED ADVERTISERS
Antiques & Fine Art Dealers         New York Design Center                   Luxury Retail                      Shows & Auction Houses
Appraisers Association of America   Peter Pennoyer Architects                Alex Sepkus                        2020 Gala Preview of the New York
Associated Artists LLC              Ralph Harvard                            Bergdorf Goodman                     International Auto Show
Bernd Goeckler Antiques             Susan Ferrier Interiors                  Bloomingdale’s                     2020 New York International
Carl Moore Antiques                 Suzanne Lovell                           Brooks Brothers                      Auto Show
Gill & Lagodich                     Victoria Hagan Interiors                 Bulgari                            The Art & Antiques Fair Olympia
H.M. Luther                                                                  Chanel                             Art Palm Beach
Incollect                           Insurance & Financial                    Elizabeth Locke Jewels             Bonhams Auctioneers
Julius Lowy Frame & Restoration     19/19 Investment Counsel                 Neiman Marcus Group                  & Appraisers
  Company                           Chubb                                    Saks Fifth Avenue                  Christie’s
Manhattan Art & Antiques Center     Crystal & Company                        Salvatore Ferragamo                Collective Design
RAF Jewels                          First Republic                                                              Delaware Antiques Show
Stair                               Goldman Sachs                            Publications                       Doyle Auction House
Stanley Weiss Collection            Northeast Acquisitions                   Apollo                             Freeman’s
Wally Findlay Galleries             Sound Point Capital                      Asian Art Newspaper                Garth’s
  International                       Management L.P.                        Condé Nast Media Group             iGavel Auctions
William Vareika Fine Art                                                     Hearst Corporation                 Master Drawings New York
                                    Fixtures, Lighting & Reproductions       MODERN magazine                    Naples Art, Antiques & Jewelry Show
Carpets & Textiles                  Chadsworth Columns                       New York magazine                  Newport Antiques Show
Antique Textile Galleries           Charles Edwards Antiques                 NYC&G                              Palm Beach Art, Antiques &
Brunschwig & Fils                   McKinnon & Harris                        The Art Newspaper                    Jewelry Show
Lee Jofa                            Munder-Skiles                            The Magazine Antiques              Philadelphia Antiques & Art Show
Stark & Darius Antique Rugs         P.E. Guerin                                                                 Potomack Company
                                                                             Real Estate                        San Francisco Fall Antiques Show
Interior Designers,                 Museums                                  Brown Harris Stevens               Skinner
Decorators & Architects             Drayton Hall                             Carriage Properties                Sotheby’s
Andre Tchelistcheff Architects      Florence Griswold Museum                 Sotheby’s International Realty     Weschler’s Auctioneers & Appraisers
Branca Interiors                    George Washington’s Mt. Vernon           Zeckendorf Development
Craig & Company                     Historic New Orleans Collection
Cullman & Kravis                    Peabody Essex Museum                     Special Services
David Scott Parker Architects       Preservation Society of Newport County   Aiston Fine Art Services
Doyle Herman Design Associates      Shelburne Museum                         Benjamin Moore Paints
Eric J. Smith Architect             Winterthur Museum,                       Calico Wallpaper
Ferguson & Shamamian                 Garden & Library                        Canard, Inc.
G.P. Schafer Architect                                                       Phoenix Lithographic Corporation
Historical Concepts                 Philanthropy                             Planetary Recreation
Ike Kligerman Barkley               Bloomberg Philanthropies                 Rotisserie Georgette
  Architects P.C.                   Holiday House NYC                        Social Register Association
John B. Murray Architect                                                     Travel with the Met
Markham Roberts Inc.
Nate Berkus Associates
2021 MEDIA KIT THE WINTER SHOW
2021 EX HIBITORS
                                                                         THE
A La Vieille Russie, Inc.
Adelson Galleries, Inc.
Alexander Gallery
                                  Lowell Libson & Jonny Yarker Ltd.
                                  Nathan Liverant and Son LLC
                                  Lobel Modern, Inc.
                                                                         WINTER
                                                                         SHOW
Apter-Fredericks                  Macklowe Gallery, Ltd.
Arader Galleries                  Maison Gerard
Aronson of Amsterdam              Menconi + Schoelkopf Fine Art
Michele Beiny, Inc.               Joan B. Mirviss LTD
H. Blairman & Sons Ltd.
Bowman Sculpture
Ralph M. Chait Galleries, Inc.
                                  Lillian Nassau LLC
                                  The Old Print Shop, Inc.
                                  Thistlethwaite Americana
                                                                         2021
Cohen & Cohen                     Peter Pap Oriental Rugs, Inc.
Thomas Colville Fine Art          Ronald Phillips Ltd.
Cove Landing                      Red Fox Fine Art
Daniel Crouch Rare Books          James Robinson, Inc.
Didier Ltd.                       David A. Schorsch ~ Eileen M. Smiles
Donzella                              American Antiques
Peter Finer                       Schwarz Gallery
Gemini Antiques Ltd.              S.J. Shrubsole
Michael Goedhuis                  Elle Shushan
Bernard Goldberg Fine Arts, LLC   Robert Simon Fine Art
Thomas Heneage Art Books          Spencer Marks
Hill-Stone, Inc.                  Tambaran
Hyde Park Antiques, Ltd.          Carolle Thibaut-Pomerantz
James Infante                     Erik Thomsen
Barbara Israel Garden Antiques    Throckmorton Fine Art, Inc.
Kentshire                         Robert Young Antiques
Keshishian
Kelly Kinzle
Koopman Rare Art
Les Enluminures
Bernard & S. Dean Levy, Inc.
2021 MEDIA KIT THE WINTER SHOW
REACH A    R EACHING YOUR AUDIENCE

POWERFUL   84% of visitors have one or more homes in the
           New York metropolitan area, with second and

AUDIENCE
           third homes in Westchester and Fairfield counties,
           the Hudson River Valley, and the Hamptons.
           Others fly in from major cities such as Los Angeles,
           Atlanta, London, and Paris.

           The Winter Show’s advertising and marketing
           campaigns target consumers of art, antiques,
           and luxury goods; design-world influencers; and
           lovers of culture and the arts.

           Affluent, knowledgeable collectors attend the Fair
           year after year to purchase museum-quality art
           and antiques for their homes and collections.
           Visitors to the Fair include such notables as
           Martha Stewart, Nate Berkus, Oprah Winfrey,
           Isaac Mizrahi, Alexa Hampton, Zac Posen,
           Sigourney Weaver, Anderson Cooper, Nicky Hilton
           Rothschild, Leonard Lauder, and more.

           Who else attends? Designers, curators, and
           editors from all over the globe.
SUPPORT A VITAL ORGANIZATION

All net proceeds from The Winter Show support
East Side House Settlement, a community-based
organization headquartered in the South Bronx.

By advertising with us, you contribute to one of New
York City’s most effective non-profits. In 2020, East
Side House was named a Charity Navigator 4-Star
charity for the ninth consecutive year.

In the early days of the pandemic, East Side House
pivoted services to meet the immediate and
emerging needs of Bronx families. They launched a
full-service food bank, which now provides food
for over 5,000 people a week, and leads the charge
to make sure students have the technology they
needed to learn at home.

This year, East Side House has reached over 90,000
individuals, bringing the resources and supports
needed for families to survive and for students to
thrive in these unprecedented times.
STYLISH AND   A DV ERTISE

AFFLUENT      The Winter Show is an increasingly diverse
              international showcase of art and design spanning
              5,000 years, with offerings from pre-history to
              the 21st century. A “gold-star” appointment on
              New York’s social calendar, it’s an engaging affair
              that stretches beyond fine and decorative arts and
              tempts an audience as diverse as the impeccable
              works that fill the storied Park Avenue Armory.

              The Winter Show catalogue delivers a stylish,
              intelligent, influential, affluent, and qualified
              audience. Contact Veronica Wu today for more
              information about the rewards of advertising in
              The Winter Show catalogue, and be a part of
              New York’s most prestigious, elegant, and
              generous fair!

              Veronica Wu
              Project Manager
              The Winter Show Advertising
              thewintershow.org/advertise
              vw@thewintershow.org
              t:+1 917-420-0669
CONTACT
               Veronica Wu
             Project Manager
       The Winter Show Advertising
       thewintershow.org/advertise
          vw@thewintershow.org
            t:+1 917-420-0669

                DOWNLOAD 2021
             AD CONTRACT AND SPECS

© 2020 THE WINTER SHOW. ALL RIGHTS RESERVED.
ADVERTISING REQUIREMENTS

Advertising Submission Deadline: December 17, 2020                      The Winter Show Website Digital Ads

Instructions:                                                           Display Ads			                  Ad Size (In Pixels)     Placement

Please fill out your Advertising Contract to Reserve Your Advertising   Premium Banner (horizontal) 1765 x 500		                Sponsor Page
Space for the TWS 2021 Virtual Fair Website, Bi-Monthly E-Newsletter
and Digital Catalogue and email to:
                                                                        Regular Banner (horizontal)     1200 x 430		            Editorial Pages
Veronica Wu
Project Manager                                                         Side Banner (vertical)		        363 x 726		             Editorial Pages
The Winter Show Advertising
thewintershow.org/advertise
                                                                        Newsletter Digital Ads
vw@thewintershow.org
t:+1 917-420-0669
                                                                        Editorial Banner		              800 x 265		             2x Bi-Monthly

Submitting Ad Files                                                     Header				                      800 x 130		             2x Bi Monthly
Email your signed Contract and Ad to TWSads@group-m.com

The Winter Show Catalogue Design & Production Team
                                                                        TWS 2021 Digital Advertising File Preparation:
The Winter Show catalogue design firm is Group M.                       File Types: JPG, PNG, (SWF not recommended)
If you require design services, please contact Anita Bassie or          Please provide a click-through URL for all ads, including the entire url:
Tomas Sokol at 215-546-1995.
                                                                        https//www.website.com
                                                                        All ads should be 72 DPI and in RGB color.
Production Questions?
                                                                        Ads with a white background must have at least a .25pt border.
Anita Bassie
Group M                                                                 *3rd party impression tracking pixels are not accepted.
215.546.1995
ADVERTISING REQUIREMENTS

TWS 2021 Digital Catalogue Advertising

Space Unit            Trim                 Bleed              Non-bleed
Double page spread    *16.5 x 10.625”      16.75” x 10.875”   15.5” x 9.625”

Full page             8.25” x 10.625”      8.5” x 10.875”     7.25” x 9.625”

1/2 page horizontal   8.25” x 5.3125”      8.5” x 5.5625”     7.25” x 4.3125”

1/2 page vertical     4.125” x 10.625”     4.375” x 10.875”   3.625” x 9.625”

File Preparation                                                                Ad Placement
Please supply Press Ready PDFs with crop marks.                                 We cannot guarantee left or right page placement for Ads.
All ads should be 300 DPI and in RGB color.                                     You may submit 2 versions of your Ad File. Register as Advertiser Name_
Ad file sizes should be under 5 mb.                                             LEFT and Advertiser Name_RIGHT.

Bleed: Add 1/8” on all sides for bleed outside of trim.
Keep live matter 1⁄2” from trim, head, foot, and sides.                         File names should identify “L” and “R” in the file name and be uploaded
                                                                                individually.

Double Page Spread File Preparation
                                                                                All submitted ads are considered final.
* Double Page Spread Ad Files should be prepared and submitted as
Left and Right Pages. Not Spreads.                                              You will not be sent a production proof for approval.
File names should identify “L” and “R” in the file name.
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