2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
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Introduction to the report The next normal is… An unprecedented pace of change is occurring. This means business leaders are continuously assessing the damage caused by COVID-19, and quickly taking stock of the opportunities and risks as they re-calibrate their growth strategies for 2021. In this report, our insights team have performed a broad analysis of multiple data points to help form a much clearer picture of how different sectors are positioned going into 2021. Boris Kovacevic Guillaume Dejean Some of the sector-by-sector analysis in this study includes data covering FX & Macro Strategist Sr. FX & Macro Strategist CEE, WUBS France, WUBS equity market value indicators, employment forecasts, COVID-19 lockdown resilience assessments, as well as long-term value-added growth forecasts from our partners at Oxford Economics. This report combines the above data points from various sources to provide guidance on questions such as: • Which sectors have benefited most in 2020? George Vessey Nawaz Ali • Which are best placed for 2021 should lockdowns persist? FX & Macro Strategist Head of Market Insights UK, WUBS Europe, WUBS • Where could we see acceleration post-pandemic, looking 3-5 years ahead? Important note: this report is not intended to give financial advice and should not be relied upon for taking financial decisions. 2
The world economy is still dependent on a vaccine 1. What will most likely cause interest rates to rise? 3. GDP growth vs. government lockdown stringency 41% Vaccine developments are most 15.0 37% likely to influence policy decisions 10.0 China Strong inverse correlation: stricter government 5.0 lockdown measures lead to a sharper GDP 11% decline 5% 2% Real GDP growth Q2 2020 (% q/q) 0.0 Vaccine Inflation High debt levels Election outcome Oil prices to rise US -5.0 2. When will we see an approved distributable vaccine? -10.0 -15.0 France Not before 1 April 2022 1% -20.0 Between 1 October 2021 and 31 March 2022 1% Up from 47% seen pre-Pfizer -25.0 UK Between 1 April 2021 and 30 September 2021 5% announcement -30.0 Between Between1 1October October2020 2020and and3131March March2021 202 93% 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Lockdown stringency index (Q2 average of daily data) Sources: 1, Bank of America Merill Lynch Asset Manager Survey 2, goodjudgment.io/superforecasts/#1363 - question asked: “When will enough doses of FDA-approved COVID-19 vaccine(s) to inoculate 25m people be distributed in the US?” 3. Oxford Economics, Western Union Business Solutions – Oct 2020 4
2020 share price moves offer vital clues Analysing the share price performance of equity sectors in both the US & Europe reveal clear patterns – such as the growth of semiconductors as artificial intelligence adds to demand. US Europe Semiconductors & Semiconductor Equipment 18% Retailing 14% Household & Personal Products 15% Health Care Equipment & Services 10% Top 5 Top 5 Software & Services 11% Pharmaceuticals, Biotechnology & Life Sciences 9% Health Care Equipment & Services 10% Semiconductors & Semiconductor Equipment 4% Commercial & Professional Svs 8% Food & Staples Retailing 3% Pharmaceuticals, Biotechnology & Life Sciences 6% Software & Services 3% Media & Entertainment -1% Household & Personal Products -1% Materials -2% Materials -3% Transportations -3% Consumer Durables & Apparel -4% Capital Goods -5% Consumer Services -4% Food & Staples Retailing -5% Capital Goods -6% S&P 500 Index -6% Utilities -9% Food, Beverage & Tobacco -6% Media & Entertainment -10% Utilities -7% Stoxx 600 Index -10% Consumer Durables & Apparel -7% Food, Beverage & Tobacco -11% Telecommunication Services -9% Telecommunication Services -12% Diversified Financials -9% Commercial & Professional Svs -12% Technology Hardware & Equipment -10% Diversified Financials -13% Automobiles & Components -10% Automobiles & Components -19% Insurance -21% Real Estate -21% Bottom 5 Bottom 5 Real Estate -21% Transportations -21% Consumer Services -24% Insurance -29% Banks -32% Banks -38% Energy -56% Energy -44% Source: Refinitiv, Western Union Business Solutions - data captured on October 29, 2020. Note: YTD share price performance of equity sectors in the US (S&P 500 index) & Europe (Stoxx 600 index) 6
These are the strongest performers of 2020 E-commerce outperformed expectations this year, supported by lockdown measures which forced more people to shop online Europe (STOXX 600 Index) US (S&P 500 Index) In 2020, we’ve seen outperformance YTD YTD Rank Company Industry Sub-industry perf. Rank Company Industry Sub-industry perf. across: critical, digital 1 Sinch AB (publ) Software & Services Cloud solutions 180% 1 ETSY Inc Retailing E-commerce 215% services, health & IT 2 Hellofresh SE Retailing Food delivery 153% Semiconductors & 2 NVIDIA Corp Semiconductor Computer games 115% Evolution Gaming Equipment 3 Consumer Services Online gaming 134% Group AB (publ) West Health Care Pharmaceuticals, Pharmaceutical • Retail: Food & staple Sartorius Stedim 3 Pharmaceutical Equipment & 86% 4 Biotechnology & Life Biotechnology 120% packaging Biotech SA Services Inc Services Sciences • Consumer delivery services Commercial & Electronic 4 Rollins Inc Professional Pest control 85% • Retail: E-commerce 5 Adyen NV Software & Services 111% payment Services • Pharmaceuticals Health Care 5 L Brands Inc Retailing Fashion retailer 78% 6 Sartorius AG Equipment & Services Biotechnology 100% • Health equipment/services PayPal Holdings Software & • Technology hardware Renewable 6 Online payment 78% 7 Nel ASA Capital Goods 91% Inc Services energy • Software 7 FedEx Corp Transportations Delivery services 72% Ocado Group • Digital payments 8 Retailing Online grocery 81% PLC Software & Workflow 8 ServiceNow Inc 71% Services software • Digital media 9 Zalando SE Retailing E-commerce 79% 9 Amazon.com Inc Retailing E-commerce 71% • Freight transportation Fantasy Games Workshop Consumer Durables & 10 miniatures 75% Swimming pool Group PLC Apparel 10 Pool Corp Retailing 71% manufacturer distributor Source: Reuters, Western Union Business Solutions – October 29 2020 7
Airlines led the weakest performers of 2020 Face to face people-movement-heavy sectors were the worst affected by some of the stringent lockdown measures governments had to put in place to counter COVID-19 Europe (STOXX 600 Index) US (S&P 500 Index) In 2020, we’ve seen underperformance YTD YTD Rank Company Industry Sub-industry perf. Rank Company Industry Sub-industry perf. across: Airlines, Brick International Occidental Hydrocarbon & Mortar Retailing, 1 Energy -78% 1 Consolidated Airlines Transportation Airlines -77% Petroleum Corp exploration Group SA Tourism, Oil & Banks Consumer 2 Carnival Corp Cruise -76% Consumer Services 2 Carnival PLC Travel leisure -77% Services 3 TechnipFMC PLC Energy Oil & gas services -75% • Airlines 3 TechnipFMC PLC Energy Oil & gas services -75% 4 Norwegian Cruise Consumer Cruise -74% • Aerospace 4 Banco de Sabadell SA Banks Financial services -75% Line Holdings Ltd Services • Automobiles Network International Software & Diamondback Hydrocarbon 5 Payment solutions -68% 5 Energy -74% • Oil & refinery Holdings PLC Services Energy Inc exploration Rolls-Royce Holdings Car & aero-engine Oil & natural gas • Brick & Mortar Retailing 6 Capital Goods -64% 6 Marathon Oil Corp Energy -72% PLC manufacturer exploration (footwear, apparel, Hydrocarbon cosmetics) 7 Societe Generale SA Banks Financial services -63% 7 Apache Corp Energy -70% exploration • Entertainment Oil & gas products 8 Royal Dutch Shell PLC Energy -62% (Hospitality/Events/Casino) & svs Hydrocarbon 8 Devon Energy Corp Energy -68% exploration Oil & gas products • Travel/Tourism 9 Repsol SA Energy -61% (Hotels/Restaurants) & svs National Oilwell Oil & gas 9 Energy -68% Varco Inc equipments Oil & gas products • Newspapers/TV media 10 OMV AG Energy -60% & svs Oil refiner & 10 HollyFrontier Corp Energy -66% • Education - University distributor • Banks Source: Reuters, Western Union Business Solutions – October 29 2020 8
IT and Healthcare have led M&A activity The shifting deal landscape of US private equity in 2020 These industries have seen a lot of M&A activity • Information technology and 35 Gross transaction value ($bn) 1750 31.73 healthcare have by far 29.68 Number of deals (ls) 1550 outstripped other sectors when 30 looking across Merger & 1350 Acquisition (M&A) activity. 25 1150 20 19.2 • Real estate and energy have 950 seen the least amount of M&A 750 activity in 2020. 15 550 10 These industries have seen • Energy has in particular faced 8.466 8.34 minimal M&A activity 350 a difficult year due to both the 5.67 5 3.77 COVID demand shock as well 0.82 150 as plummeting oil prices. 1.07 1.01 1 0 -50 Source: S&P Global Market Intelligence, Reuters, Western Union Business Solutions, October 09, 2020 9
Airlines and Entertainment have led job losses The COVID-19 shock on US employment Entertainment Airlines -49% Leisure and hospitality -23% -28k -22k -14% Mining and logging Large part of losses recouped -14% -10% Federal government -9% -23% Aircraft Automobile -8% Other services -8% Local government -6% -11% -15k -15k -6% Education and health services -11% Professional and business services -6% Job losses at peak of crisis -5% Energy (Oil) Retail -5% State government (Feb - Apr) -10% Transporation and warehousing Job losses (Feb - Sep) -5% -7% -5% Wholesale trade -10k -7k -11% Manufacturing -5% -7% Government -4% Food & Beverages Restaurants -13% Construction -4% -15% Retail trade -3% -4k -3k -3% Financial activities -2% Source: US Bureau of Labor, Reuters, Western Union Business Solutions – October 29 2020 10
UK case study: share of workforce furloughed by sector All UK sectors have reduced the number of furloughed staff Share of workforce furloughed Peak share of workforce • The crisis has disproportionately between 5-18 Oct furloughed in 2020 impacted the workforce, with some sectors bouncing back quicker Art & recreation 32 than others, though some share of Accommodation & food 22 the workforce is still furloughed in Admin. Services 11 most sectors. Transport 10 Real Estate 6 • Accommodation & food was one Manufacturing 4 of the hardest hit during the peak Prof. services 4 lockdown period, furloughing ~80% Construction 3 of its workforce, compared to Communications 3 Health and Education which Over 90% are no Wholesale & Retail 3 longer furloughed furloughed ~10%. Education 3 Water 2 • Construction has staged the Health 1 biggest recovery though, with only 3% of its staff furloughed in October Total 7 compared to 46% at its peak, 0 20 40 underlining the demand and 0 10 20 30 40 50 60 70 80 90 necessity for work to continue in this sector. % of workforce Source: ONS Business Impact of COVID-19 Survey, Western Union Business Solutions – November 24 2020 11
Section 3 2021 outlook What sectors appear most resilient and future-proof?
Digital services are most resilient to further lockdowns Sector resilience (and vulnerability) to lockdown measures Industry Group Sector Ability to work remotely Shut down resilience • Information and financial services Information High High have a higher ability to work from home, benefiting from more Finance High High advanced digitisation of work Business Real Estate Medium Medium practices/cloud migration. Professional Services High Medium Management High High • Agriculture ranks low on ability to Wholesale Medium Medium work remotely as it’s generally site- Retail Low Low based; however, the outdoor nature Consumer of work makes it easier to implement Recreation Low Low social distancing. Food and Accommodation Low Low Agriculture Low Medium • In sectors such as manufacturing, Mining Low Medium many companies will outperform Transportation Low Low these indicative rankings. Although Industrial some may only be able to operate Utilities Low High at limited capacity. Construction Low Medium Manufacturing Low Low • Important note: this table provides general Administrative Low Medium guidance only, and within each sector Education Medium Medium different companies/industries are Social/Support responding in different ways to what is a Social Services/Healthcare Low High highly fluid situation. Government Medium High Source: McKinsey, Western Union Business Solutions – October 2020 13
US equity analysis helps indicate most attractive sectors Highly attractive Medium to highly attractive (cheap + positive earnings growth above (cheap + positive earnings growth below index average) index average / expensive + positive earnings growth above index average) • Pharmaceutical and Pharmaceuticals, semiconductor sectors are 30% Biotechnology & Life expecting to deliver high earnings Sciences Semiconductors & 20% Health Care Equipment & Services Semiconductor growth in the next few quarters. S&P 500 Index Equipment Food & Staples FY1 earnings growth (median) Utilities 10% Retailing Food, Beverage & Transportations Retailing Software & Services • Numerous cyclical sectors, like Tobacco energy and banks, were Technology Hardware & Equipment 0% Materials Capital Goods expecting negative earnings Telecom svs growth due to uncertainty about -10% Media & Entertainment the recovery, though recent -20% positive vaccine news might Banks Real Estate change the outlook. -30% • The software services sector looks -40% expensive currently from a Energy USA* -50% valuation perspective. 0 1 2 3 4 5 6 7 8 9 10 • Important note: this chart provides general Price-to-book ratio (median) guidance only. * Displaying the largest US sectors in terms of Medium to low attractiveness Low attractiveness market capitalisation within the S&P 500 index. (cheap + negative earnings growth (expensive + negative earnings growth) or expensive + positive earnings growth below index average) Source: Reuters, Western Union Business Solutions – October 29, 2020. 14
EU analysis reaffirms technology sector potential Highly attractive Medium to highly attractive (cheap + positive earnings growth above (cheap + positive earnings growth below index average) index average or expensive + positive earnings growth above index average) • Like the US, health care and IT companies look the most attractive Pharmaceuticals, 30% Biotechnology & Life in terms of growth potential. Technology Sciences Hardware & 20% Telecommunication Stoxx 600 Equipment Health Care • Non-essential consumer sectors like Index FY1 earnings growth (median) Services Equipment & retailing and household durables, 10% Services Materials Food, Beverage & could be at risk given the possible Household & Personal Products Software & 0% Tobacco Services scars left on consumers, such as high Semiconductors & Semiconductor Equipment unemployment and weaker -10% Utilities Capital Goods purchasing power. -20% Consumer Durables & Retailing • Food staples and Apparel Automobiles & Components telecommunication services might -30% Banks continue performing well if lockdowns are extended this winter. -40% Energy Transportations Europe* • Important note: this chart provides general -50% 0 1 2 3 4 Europe5 6 guidance only. *Displaying the largest European sectors in terms Price-to-book ratio (median) of market capitalisation within the Stoxx 600 index. Medium to low attractiveness Low attractiveness (cheap + negative earnings growth (expensive + negative earnings growth) or expensive + positive earnings growth below index average) Source: Reuters, Western Union Business Solutions – October 29, 2020 15
Case studies: companies positively impacted Sector: E-commerce (& others) Sector: Telecommunication services Sector: Payments Profile Profile Profile One of the Big Five companies in US French provider of broadband internet Dutch company offering digital and (market cap). Considered largest and mobile services. Active operator in mobile payment solutions for merchants. internet company in the world with a 35 countries and generates revenues of Processed a volume of €240bn revenue of $280bn (2019). €5.3bn (2019). transactions in 2019 alone. Covid impact Covid impact Covid impact In Q2, registered an increase of 40% y/y In Q2, recorded +7% y/y growth in +27% y/y for net revenue and +12% for growth in net sales and created over revenues (+2% in France/+68% in Italy). EBITDA growth in H1 2020. Payment 175k new jobs between March and June. volumes up 23% y/y. FY1 earnings growth: +85% FY1 earnings growth: +863% FY1 earnings growth: +78% Despite already strong results during the The digital era is accelerating through Shifts in the retail economic model from pandemic, expected to keep benefiting COVID-19. Home office practices could bricks-and-mortar to digital underpin a from ‘new normal’ in consumption - more become a new global standard. strong growth potential for the company. internet and less physical location. Source: Reuters, Western Union Business Solutions – October 29, 2020 16
Case studies: companies negatively impacted Sector: Retail Sector: Events & Entertainment Sector: Manufacturer/Energy Profile Profile Profile A 50-year-old US company with 135,000 German promoter selling around 250m Global leader for supplying pipe to the oil employees and around 3,700 retail stores tickets per year. It represents 3,200 & gas industries. It has 23,000 employees across the globe (65% in USA). employees and revenues of €1.44bn and represents more than $7bn of net (2019). sales (2019). Covid impact Covid impact Covid impact Near $1bn of losses in 2020 due to -56% y/y fall in revenues recorded in H1 -35% y/y drop in sales and a net loss the closure of stores. 2020. of $50m in Q2 2020. FY1 earnings growth: -78% FY1 earnings growth: -88% FY1 earnings growth: -89% Large restructuring plan including a High uncertainty about when and Under an uncertain and gradual shutdown of 350 stores in North under what conditions live events will recovery path for the global economy, America by the end of 2023. come back to normal levels. demand for oil could remain weak. Source: Reuters, Western Union Business Solutions – October 29, 2020 17
Section 4 2029 forecasts What is the future for industry post-pandemic?
IT, Tech dominate 2029 US growth forecasts 2019-2029 value-added growth estimates (US) IT Programming, consultancy & information services 63% • The US economy is expected to Telecommunications 47% grow 17% between 2019 and 2029. High-tech goods 30% Agriculture, forestry & fisheries 27% Pharmaceuticals 24% • The sole negative outliner can be R&D, leasing, legal, professional & maintenance services 22% Highest expected found in the commodity space. This Real estate activities 21% overperformer Vs. economy could hold true especially with a Construction 21% Joe Biden US administration. Health care & social work 19% Chemicals & pharmaceuticals 18% • The overall picture confirms the Transport & storage services 18% Whole Economy 17% US Economy as a whole general structural shift away from is projected to grow 17% Fuel, chemicals, rubber & plastic 17% from 2019 to 2029 basic production to the services Utilities 16% sector. Consumer goods 15% Food beverages and tobacco, Textiles 13% • The lower half is characterised by Education 13% Industrial production 13% industries such as industrial Financial services 13% production, materials and metal Engineering & metal goods 9% goods. Arts, recreation, unions, personal services 6% Basic metals & metal products 6% • As was the case in the previous Public administration, defence & social security 4% decade, IT-related areas are Accommodation & catering 3% Lowest expected expected to outperform. Extraction -6% underperformer Vs. economy -15% 5% 25% 45% 65% Source: Oxford Economics, Western Union Business Solutions – October 2020 19
Climate change to impact UK industry & extraction 2019-2029 value-added growth estimates (UK) IT Programming, consultancy & information services 31% • The UK economy is expected to Real estate activities Highest expected 28% grow 10% between 2019 and 2029. Telecommunications overperformer Vs. 23% economy Business services 19% • The overall picture confirms the Health care & social work 16% general structural shift away from Utilities 11% Whole Economy 10% basic production to the services Financial services 10% UK Economy as a whole sector. Food, beverages & tobacco 8% is projected to grow 10% Construction 8% from 2019 to 2029 • In addition to IT-related areas, real Pharmaceuticals 6% estate activities are expected to Transport & storage services 5% Accommodation & catering 4% outperform. Education 3% Public administration, defence & social security 2% • The lower half is characterised by Arts, recreation, unions, personal services 1% industries such as industrial and Agriculture, forestry & fisheries 0% manufacturing production, Consumer goods, clothing 0% High-tech goods -1% materials and metal goods. Industrial production -2% Fuel, chemicals, rubber & plastic -3% • The main negative outliner can be Publishing & broadcasting activities -3% found in the commodity space. Manufacturing -4% Tackling climate change and a Engineering & metal goods -10% Extraction -23% Lowest expected focus on green energy is becoming underperformer Vs. economy -30% -20% -10% 0% 10% 20% 30% 40% increasingly important. Source: Oxford Economics, Western Union Business Solutions – January 2021 20
Are jobs also set for a dramatic shift in the next decade? 2029 employment growth projections by industry (US) • Contrary to 2008-09 Financial Crisis, Health care and social assistance 23% 15% COVID-19 is expected to cause Educational services 12% 22% higher economic damage in the Leisure and hospitality 27% short-run, and also very likely 7% 28% influence long-run trends too. Professional and business services 7% Transportation and warehousing 6% 33% • In US, the employment growth 25% momentum for the next decade Construction 4% could be far lower than over the Other services 9% 4% past ten years. State and local government 0% 2% Past: employment 12% growth 2009-2019 • The crisis will push some sectors to Financial activities 1% make a global overhaul of their Information 2% 0% Future: employment operating process, trying to Wholesale trade -2% 7% growth projections for combine lower cost and higher 2019-2029 Retail trade 8% (central scenario) productivity. -2% 8% Manufacturing -3% • Faster digitalisation could involve Nonagriculture self-employed -2% less employment in some sectors -4% 0% (retail, wholesale, manufacturing) Federal government -6% and more in IT and services. -20% 0% 20% 40% Source: US Bureau of Labour Projections, Western Union Business Solutions – October 2020 21
In international trade, B2B services expected to accelerate 2025 forecasts – services trade to outpace goods trade in ‘new normal’ • Between 2010 and 2019, the value World: Services trade by sector Increase in value of in flows, of global trade in services (central scenario) 2019-25 increased by around 50%, double the pace of growth in goods trade. B2B services +37% B2B services examples: • Royalty fees/licensing • COVID-19 and the Great Travel +28% • ICT/Web/Tele- Lockdown has further accelerated communications growth in digitally deliverable Transport +23% • Digital marketing services trade. This had led to • Media faster outsourcing of B2B services in streaming/Gaming Financial +32% areas like legal, financial and • Financial services/Insurance/Cons payroll. ICT services +35% ulting • Procurement/Sourcing/ • Deliverable B2B, ICT and Financial Goods distribution Services should contribute an Public services +19% • E-commerce/Digital outsized share of growth in services 2019 2025 retail trade, or 62% of the expected Construction +32% • E-learning $1.9trn increase in the value of overall services trade between 0 1 000 2 000 3 000 $ bn 2019 and 2025. Chart source: Global Services Trade Report by Oxford Economics and Western Union Business Solutions – June 2020 https://business.westernunion.com/en-gb/p/cmp/2020/the-global-trade-services-revolution 22
Section 5 Conclusions
Conclusions: short-term summary Shut Down Resilience YTD Performance M&A Activity Outperformers Underperformers Outperformers Underperformers Outperformers Underperformers • Finance • Retail • E-commerce • Transportation • Information/IT • Real estate • Information/IT • Hospitality/Leisure • Information/IT • Energy • Communications • Energy • Healthcare • Arts/Recreation • Healthcare • Banks • Healthcare • Materials Key takeaway 1 Key takeaway 1 Key takeaway 1 • Use of digital sales channels has increased • Companies like TechnipFMC (Energy) in • In the first nine months of 2020,1350+ deals by 13% in Europe since start of pandemic. Europe have lost ~75% of share price value were done across IT and Healthcare. since the beginning of the year. Key takeaway 2 Key takeaway 2 Key takeaway 2 • US Leisure and Hospitality had lost half of its • ETSY (Retail/E-commerce) in the US has • Total value of these deals came to ~$60bn employment right at the peak of the crisis. seen its share price rise four-fold. – dwarfing the combined total value of deals in 8 other GICS industries (slide 10). 24
Conclusions: long-term summary Equity Valuations 2029 Employment Forecasts 2029 Growth Forecasts Outperformers Underperformers Outperformers Underperformers Outperformers Underperformers • Pharmaceuticals • Energy • Healthcare • Manufacturing • Information/IT • Commodities • Semiconductors • Automobiles • Educational services • Retail • Telecommunications • Accommodation & Catering • Software & Services • Banking • Hospitality/Leisure • Wholesale • High-tech goods • Public administration Key takeaway 1 Key takeaway 1 Key takeaway 1 • Energy, Banking and Automobiles all have • Digitalisation could involve less • US Economy is expected to grow 17% a Price-to-book ratio of close to, or under 1. employment, but more earnings growth. between 2019 and 2029 (central scenario). Key takeaway 2 Key takeaway 2 Key takeaway 2 • Software & Services and Semiconductors’ • US anticipating >10% employment growth • IT Programming, Consultancy and valuations appear stretched with Price-to- (2019-2029) across Healthcare and Information services expected to grow >60% book ratios of over 7. Educational services. - over three times faster than the wider economy. 25
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