RATE CARD TravelTalk No. 22 2020 - fvw
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RATE CARD 2020 TravelTalk No. 22
2 3
FVW Medien Portfolio Credible – focussed – indispensable
360 degree communication
TravelTalk
We serve all channels with versatile forms of advertising and offer visibility as well as several
accesses to all touristical B2B target groups.
Digital
Websites
Newsletters
Job Market*
fvw
Mobil
Magazine app Print & digital
E-paper Jobs & Career Guide
Print Client Events
Magazines
Dossiers fvw Workshop
Rankings
Industry Events
fvw Fam Trip
fvw Counter Trophy
fvw Kongress TravelTalk Experience
fvw Travel Expo TravelTalk Lounge
fvw Destination Germany Day TravelTalk Roadshow
fvw Travel Technology Day
Services
TravelTalk Fam Trip
Cruise Academy
European Aviation Symposium
TravelXperts
fvw Exclusive Surveys
fvw Counter
Professionals Panel
E-learnings CopyTests
fvw Akademie
*For further details please refer to our 2020 Jobs & Careers rate card.
4 Media portrait CounterCube Media portrait CounterCube 5
TravelTalk
Close to the industry. Close to the sales agent.
PRODUCT
TravelTalk magazine delivers industry-specific STORIES
stories to 10,000 travel agencies and provides
some 30,000 registered users on TravelTalk.de
with current topics for the counter.
fvw Academy
Imparting knowledge.
Creating a sense of identification. PRODUCT
KNOWLEDGE
More than 10 years of experience in product
and destination trainings makes the fvw Academy
with its over 13,000 registered users the
e-learning in the travel industry.
TravelXperts
Providing inspiration. For optimized customer service. PRODUCT
ADVICE
TravelXperts makes customer service personalized and
All fvw communication elements in one powerful package. We offer you efficient. At this point already more than 2,000 travel
a perfect combination of our products for the sales counter. Reach 10,000 agencies refer to TravelXperts as source of information
travel agencies with more than 40,000 sales agents and benefit from to improve their counseling and service quality.
400,000 potential contacts. 100% flexible, 100% personalized and featuring
a 365-day presence.
PACKAGE OPTION “LIGHT“ – the perfect entry into the world of travel agency sales Counter Events
TravelTalk: Two 1/4-page ads, Online presence: 2x 1 week, TravelXperts: 2x Inspiration and Knowledge Stage for
1 week each, fvw Academy: Compact course/12 months online incl. reporting and newsletter Experiencing a sense of community. PRODUCT
25% off on regular price: 18,600.– € Sharing knowledge. EVENTS
PACKAGE OPTION “PREMIUM” – perfect exposure on all channels, 365 days Our Counter Events bring together travel
TravelTalk: Three 1/2-page ads, Online presence: 3x 1 week, TravelXperts: 4x Inspiration and Knowledge Stage for
1 week each, fvw Academy: Compact course/12 months online incl. reporting and newsletter and exclusive bookings professionals and provide space for targeted
25% off on regular prize: 34,395.– € exchange. Personal contacts create trust and
reinforce collaboration between participants.
6 No. 22 effective Jan. 1, 2020 The Magazine Reader Profile 7
The Magazine 76%
of readers state that
TravelTalk is highly topical.
67%
of readers think
that TravelTalk is objective
in its reporting.
59%
of readers view the content
presented in TravelTalk as
important for their sales
activities at the travel agency.
73%
of readers indicate that
TravelTalk is close to the
pulse of the industry.
Print Portfolio und Circulation Reader Profile
TravelTalk – the trade journal for counter staff TravelTalk – travel sales agents and management at your fingertips!
Close to the reader, informative and up-to-date: TravelTalk presents the industry’s key topics in a nutshell and is fully geared to
the needs of travel agents. This makes TravelTalk an essential read for travel professionals. Travel agent 43%
Independent business owner 32%
Office management 15%
High editorial
79%
Corporate management, president 4%
standard:
66% of TravelTalk readers
are directly involved
Employee
Executive employee/division manager/
4%
1%
in the selling of travel department head
Trainee, student, intern 1%
In the market for over
What our readers say: TravelTalk offers …
20 years An issue of TravelTalk
is picked up
… well-prepared information 68%
Relevant 2.4 times … reliable and well-funded information 67%
information by its reader
… relevant information 66%
on products and destinations
… good background information 58%
Source: TravelTalk Reader Structure Analysis 2016 insight view
Source: TravelTalk Reader Structure Analysis 2016 insight view
Facts & figures TravelTalk TravelTalk circulation figures are IVW-audited.
Figures based on IVW 1st quarter 2019 audit report.
Total distributed circulation 19,721
Subscription copies 2,978
8 The Magazine Publication Schedule The Magazine Publication Schedule 9
Publication Schedule Publication Schedule
Date of Ad & materials Date of Ad & materials
Month Issue no. Topics Month Issue no. Topics
publication close publication close
January 1-2/20 Jan. 10 Dec. 20 CMT, Partner country Montenegro July 28-29/20 July 10 June 26 USA, Canada
Family holidays Sports holidays and wellness travel
3/20 Jan. 17 Jan. 03 Turkey June 08 Sales Guide: Cruise travel
Sustainable tourism
30-31/20 July 24 July 10 The Gulf States
4/20 Jan. 24 Jan. 10 Spain The Mediterranean
USA Club holidays
5/20 Jan. 31 Jan. 17 Italy, Malta August 32-33/20 Aug. 07 July 24 The Caribbean (Dominican Republic, Jamaica, Cuba)
Ferries, car, rail, bus Winter programs/catalogs
Travel agency chains and co-operations, mobile sales
34-35/20 Aug. 21 Aug. 07 Asia (South-East Asia)
Jan. 06 Sales Guide: Germany Israel, Jordan
February 6/20 Feb. 07 Jan. 24 Portugal September 36-37/20 Sep. 04 Aug. 21 South Africa
Insurance India, Sri Lanka
7/20 Feb. 14 Jan. 31 Airlines and airports 38-39/20 Sep. 18 Sep. 04 Australia, New Zealand, South Seas
Cruise travel Spain (Canary Islands)
8/20 Feb. 21 Feb. 07 Greece Travel agency chains and co-operations, mobile sales
River cruises October 40-41/20 Oct. 02 Sep. 18 The Caribbean (Lesser Antilles)
City breaks, musicals Thailand
9/20 Feb. 28 Feb. 14 Preview: ITB (Berlin, March 04–08), Partner country Oman 42/20 Oct. 16 Oct. 02 The Gulf States
Eastern Europe South America
The Gulf States, Expo 2020 Dubai
Sep. 14 Sales Guide: Golf travel
March 10/20 March 06 Feb. 21 Spain
Egypt 43/20 Oct. 23 Oct. 09 Egypt, Red Sea
Airlines and airports
11/20 March 13 Feb. 28 Asia (China, Hong Kong, Macao, Hainan)
Hotels and resorts 44/20 Oct. 30 Oct. 16 Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
Fun parcs Germany
12-13/20 March 20 March 06 Austria, Switzerland November 45/20 Nov. 06 Oct. 23 Nordic countries
Car rental Cruise travel
Holiday homes/apartments, B&B 46/20 Nov. 13 Oct. 30 Turkey
April 14-15/20 April 03 March 20 The Gulf States Insurance
Malta, Cyprus 47/20 Nov. 20 Nov. 06 Asia (Japan, Korea, Taiwan)
16-17/20 April 17 April 03 Tunesia, Morocco Hotels and resorts
Subject to change!
Soft adventure travel 48/20 Nov. 27 Nov. 13 Greece
18-19/20 April 30 April 17 Croatia, Slovenia Fairs
Insurance December 49-50/20 Dec. 04 Nov. 20 Mexico, Costa Rica, Panama
Luxury travel Summer programs/catalogs
March 27 Sales Guide: Short-haul destinations 51-52/20 Dec. 18 Dec. 04 Spain
May 20-21/20 May 15 April 30 England, Scotland, Ireland, Wales Study tours
Active holidays
22-23/20 May 29 May 15 Turkey
Subject to change!
Cruise travel
June 24-25/20 June 12 May 29 Greece
Study tours
26-27/20 June 26 June 12 Egypt
City breaks, musicals
Group travel and special tour operators
10 No. 22 effective Jan. 1, 2020 Forms of Advertising Loose Inserts 11
Loose Inserts
Loose Inserts
Weight Rate € per 1,000 copies
Forms of Advertising
up to 25 g on request
up to 50 g on request
and higher
Minimum size: 105 x 148 mm
Guaranteed ad
positioning on
Maximum size: 210 x 276 mm
front
inside or back Larger formats on request.
outside:
€ 9,100.–
Split-run advertising with geographical or mechanical split upon request, based on availability.
Standard Formats
Guaranteed ad
positioning on Minimum circulation: 5,000; Surcharge: € 1,500 in partial print.
inside
back cover:
€ 8,650.–
Bound Inserts
Page Rate € preprinted bound inserts
volume delivered to our printing house
1
4 pages 11,800.–
A 440 x 280 mm A 220 x 280 mm A 141 x 280 mm A 109 x 280 mm A 220 x 135 mm A 141 x 211 mm A 220 x 93 mm
2/1 page 1/1 page 2/3 page 1/2 page 1/2 page 1/2 page 1/3 page Size: 220 x 280 mm
€ 12,800.– € 8,400.–* € 7,100.– € 6,150.– € 6,150.– € 6,150.– € 4,350.– + 10 mm head trim
+ 3 mm edge and foot trim
Alternative sizes upon request.
Frequency Please make sure to contact us before having your inserts printed/shipped.
Percent
discount
3 x 7%
6 x 10% Tip-on
A 76 x 280 mm A 141 x 150 mm A 220 x 73 mm A 141 x 109 mm A 76 x 135 mm A 141 x 73 mm (incl. full-page carrier ad)
9 x 13%
12 x 16%
1/3 page 1/3 page 1/4 page 1/4 page 1/6 page 1/6 page Form Rate € preprinted tip-ons
€ 4,350.– € 4,350.– € 3,500.– € 3,500.– € 1,950.– € 1,950.– 15 x 18% delivered to our printing house
18 x 19%
A = trim size (width x height in mm). Postcard 11,300.–
21 x 20%
For bleed advertisements add 3 mm edge trim.
Ad design available through TravelTalk at extra cost.
Size: 148 x 105 mm
Alternative tip-on formats upon request.
ANZEIGE
Advertorials
These paid-for advertising pages are presented in an Lounges mit Meerblick Moderne Städte am Meer Frisch restauriert präsentieren
entier sich die
entieren
esos – Orte mitit viel Flair,
Altstädte von Pafos, Nikosia und Lemesos
ideal zum Flanieren, Shoppen, Schlemmen und d Eintauchen
Eintauc
Flair die
in den
Anzeige
n Sandst
zypriotischen Lifestyle sind. Tipp: Am hippen rand McKenzie in
Sandstrand
editorial format and are individually designed. They Booking deadline: One week prior to ad close.
eerblick zum Nightlife ein.
Larnaka laden elegante Lounge-Bars mit Meerblick
AIDAnova
Beach Life der Extraklasse Von einsamen Buchten Buchte bis hin zu
belebten Badeorten: Inselweit gibt es mehr als 64 Strände
trände mit blauer
FRANKREICH
Flagge, ein internationales Gütesiegel für sauberee und sichere
sicher Strände. Marseille
Florenz / La Spezia
In Agia Napa und Protarás fallen die feinen,
en, weißen Strände ganz ITALIEN
ene W
leicht ab und gehen direkt in das seichte, türkisfarbene Wasser übe r.
über. SPANIEN
Rom /
Civitavecchia
offer a perfect opportunity to communicate marketing
GROSSE VIELFALT AN BORD
Barcelona
Entdeckungen im Hinterland Mit duftenden Wäldern, älder prächtigen
äldern,
Klöstern und Kirchen, urigen Dörfern und ganznz viel zypriotis
ypriotischer
zypriotischer MITTELMEER
Delivery: By ad close directly to the printer; quantity: on request.
odos-Ge
odos-Gebirge
Gastlichkeit lockt das ruhige Hinterland. Das Troodos-Gebirge liegt
Mallorca
nur einen Katzensprung entfernt von den Stränden. fühle sichDas neue Kussmundschiff AIDAnova vereint das Beste ihrer zwölf Schwestern und
en. Hier fühlen
leicherm
leichermaßen
Müßiggänger, Aktive, Schlemmer und Kulturfans gleichermaßen wohl. bietet mit spannenden Angeboten Faszination für große und kleine Gäste.
Ob Kulinarik, Entspannung oder Nightlife – AIDAnova steckt voller Überraschungen. Mit AIDAnova Traumziele rund ums
Hot Spot für Aktive Wer die Natur erleben will, fährt
hrt Rad oder wan-
w
Mittelmeer entdecken:
information to readers beyond traditional ads. The
s-Gebirge oder auf der
dert auf ausgeschilderten Wegen im Troodos-Gebirge
ier 18-Loch-Plätzen.
Akamas-Halbinsel. Golfer finden ihr Glück auf vier 18-Lo Jeder Tag bietet die Möglichkeit, Neues zu Urlauber im Mystery Room, bei dem der Aus- Mediterrane Schätze 1 oder 2
entdecken: Die Vielfältigkeit beginnt schon bei
euen sich über beste
Und Kitesurfer, Stand-up-Paddler und Taucher freuen gang nur mit Teamwork zu finden ist. Juli bis Oktober 2019
Reviere. Im Kommen sind Marathon, Triathlon und dT Trailrun
railrunning. den kulinarischen Angeboten. Das Time Ma-
Trailrunning. Auf zwei Decks bietet AIDAnova über 3.500 7 Tage ab / bis Mallorca bzw. Barcelona
Design, production and printing available through TravelTalk at extra cost.
Eine Küche so bunt wie die Insel Zyperns kulinarisch Vielfalt chine Restaurant ist eines von 17 Restaurants
ns kulinarische Quadratmeter Wellness mit Meerblick** sowie ab 799 € * p. P.
und schickt seine Besucher auf eine magische
ezze. Die kleinen
erleben Urlauber am besten bei einer typischen Mezze. 30 Fitnesskurse pro Woche, auch unter freiem
Zeitreise. In der Rock Box Bar mit Live-Musik Himmel. Actionfreunde sind auf dem Activity-
advertorial uses a typeface and layout that is distinctly Advertorials Rate €
sowie weiteren 17 Bars gibt es für jeden Ge- Deck Four Elements bestens aufgehoben: Hier
Zypern:
Luxushotels schmack den perfekten Lieblingsdrink. finden große und kleine Abenteurer Wasser-
Der Beach Club unterm Foliendom sorgt an rutschen über drei Decks und einen Kletter-
jedem Tag für bestes Urlaubswetter und bie- garten sowie die Angebote für Kids und Teens –
würde „die Identität der einzelnen Berater
Modern, jung
tet am Abend Beachpartys mit Live-Musik und von den Minis ab 6 Monaten bis hin zu den
noch mehr hervorheben“, etwa durch Fotos,
Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.
DJ. Wer schon immer einmal hinter die Kulis- Jugendlichen von 12 bis 17 Jahren.
Reiseführer mit persönlichen Notizen oder
different from the magazine‘s style and design.
sen einer TV-Produktion schauen wollte, darf Die lichtdurchflutete Penthouse-Suite mit pri-
Blogs. In der Amadeus-Studie „The Travel
das Studio X nicht verpassen: ein TV-Studio, in vatem Sonnendeck ist eine von insgesamt
und aktiv
Retailer of the Future“ berät der „Reise-
dem Gameshows live produziert und gesen- 21 Kabinenvarianten. Ganz neu an Bord sind
Designer“ auch außerhalb des Büros und ist
det werden. Jede Menge Nervenkitzel finden die Einzelkabinen mit Balkon oder als komfor-
mit den Kunden vor, während und nach der
table Innenkabine: perfekt für alle, die auch im
1 page 9,250.–
Reise via Video-App „elektronisch hyper-
verbunden“. Urlaub ihr eigenes Reich genießen möchten.
Besonders kinderfreundlich: Die Verandakabi- Vom Time Machine Restaurant
Sonne und Strand – damit glänzt das Ganzjahres-
Radtouren
nen Deluxe liegen nah am Activity-Deck Four bis hin zur Wohlfühlkabine
ziel Zypern seit jeher. Doch die Insel der Aphrodite hat
All rates include copy-writing and layout. A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher.
Elements sowie an den Kids und Teens Clubs. findet jeder seinen neuen
#Online präsent sein AIDAnova ist zudem das erste Kreuzfahrt-
noch mehr zu bieten: zum Beispiel moderne Städte Lieblingsplatz an Bord.
Mit einer zeitgemäßen und zum Geschäft schiff, das mit umweltschonendem Flüssig-
passenden Webseite positioniert man sich am Meer und Agrotourismus im Hinterland, aber auch erdgas (LNG) betrieben werden kann, und
als Reiseexperte. Gefragt sind gute Inhalte
Aktivurlaub, Wellness, Nightlife und Kulinarik.
2 pages 14,400.–
verursacht so deutlich weniger Emissionen.
Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.
und Geschichten (Storytelling) gefragt, um Mezze Ob Badespaß oder Wellness – dank der ein-
die Marke, Mitarbeiter und Angebote at- zigartigen Vielfalt an Bord erlebt jeder seinen
traktiv zu inszenieren, auch via Videos, Blogs staurants entweder
Leckerbissen werden in den zahlreichen Restaurants en in der ganz persönlichen Traumurlaub.
FOTOS: FREMDENVERKEHRSZENTRALE ZYPERN, MARKUS BASSLER, LARNAKA TOURISM BOARD.
oder Social-Media-Posts von Kunden. Ins- ariante serviert.
traditionellen oder in der modernen Fusion-Variante servie Ein ech-
Benefit from our online media to generate additional
Kitesurfing
* AIDA VARIO Preis pro Person bei 2er-Belegung (Balkonkabine), limitiertes Kontingent
tagram, Facebook & Co helfen, Kundenbezie- armante Weindörfer**und
ter Geheimtipp für Genießer sind Zyperns charmante Exklusiver Body & Soul Organic Spa gegen Aufpreis
hungen zu vertiefen und sich authentisch zu obe einladen.
Weinstraßen mit vielen Kellereien, die zur Weinprobe einla Es gelten die allgemeinen Reisebedingungen, Hinweise und Informationen des AIDA Katalogs „März 2019 bis April 2020“,
präsentieren. 2., aktualisierte Auflage. AIDA Cruises • German Branch of Costa Crociere S. p. A. • Am Strande 3 d • 18055 Rostock
Vielfalt pur bei Unterkünften Zypern begeistert
istert mit einer großen
22 TravelTalk 20 Jahre Auswahl an Unterkünften: Von Ferienhäusern n im landestypische
destypischen Stil
landestypischen
4 pages 20,300.–
im Hinterland bis hin zum Fünf-Sterne-Strandresort mit Edel-Spa
Ede ist
#Perfekte Trips planen alles dabei. Voll im Trend liegen Boutique-Hotels,, die mit viel Luxus,
L
exposure for your advertorial on: TravelTalk.de
Design und Privatsphäre punkten.
Detallierte Reiseplanung statt Produkver-
kauf: Kunden erwarten spezifische Informa-
Gut zu wissen Die sonnige Trenddestination ist ein Ganzjahresziel
tionen und persönliche Tipps zu ihrer Reise,
mit einer Badesaison von Mai bis November. Zypern lässt sich auf
egal ob zur Route, zu Restaurantreservierung,
Tagesausflügen perfekt mit dem Mietwagen erkunden – alle Höhe-
Museumstickets oder Konzert-Locations.
punkte der kleinen Insel sind unabhängig vom Standort schnell erreicht.
Wichtig ist es, bei der Erstellung des Reise-
6 pages 23,400.–
plans mit dem Kunden – ähnlich wie im Zypern Tourismus
Schillerstraße 31 (Eingang Taubenstraße 1)
Mice-Tourismus – zusammenzuarbeiten.
60313 Frankfurt/Main
Tel.: 069-251919
info@cto-fra.de
www.visitcyprus.com
36 TravelTalk 20 Jahre
12 Forms of Advertising Loose Inserts Forms of Advertising Loose Inserts 13
Sales Guide Counter Info
Our service editors highlight industry-relevant topics, offering consolidated knowledge for all sales Benefitting as a destination: Our service editors produce, in close cooperation with you, this
experts. Sales Guides are distributed with TravelTalk and fvw. Advertising in this environment reaches established supplement for travel agents designed to supply counter staff with important
the sales specialists for cruise and golf travel, and for Germany and its short-haul destinations knowledge on your destination through sound information and practical sales advice. Distribution
– without wastage. with TravelTalk and/or fvw. Also available as free download on TravelTalk.de and/or fvw.de.
For details on page volume, formats and rates regarding
the Sales Guides Germany and Short-haul destinations
please contact us at ph. +49 40 41448-844.
Promotional Insert
Page Size Format Rate € cruise travel Based on your specifications and your corporate look and feel, our service editors develop a
volume or golf travel bespoke promotional insert. The industry-specific content serves sales staff as valuable source
of information actively used in day-to-day business.
24 pages 210 x 276 mm 1/1 page ad 10,500.–
IFC/BC ad 10,500.–
2/1 advertorial 13,250.–
4/1 advertorial 20,100.–
Page volume Size (min.–max. W x min.–max. H) Rate € CI Rate € PI
8 pages 105 – 210 x 148 – 276 mm 22,000.– 25,700.–
12 pages 105 – 210 x 148 – 276 mm 27,300.– 31,500.–
16 pages 105 – 210 x 148 – 276 mm 31,800.– 36,600.–
24 pages 105 – 210 x 148 – 276 mm 40,400.– 46,800.–
Germany Sales Guide TravelTalk 5/20 published Jan. 31 AS/MC Jan. 06
Short-haul destinations Sales Guide TravelTalk 18-19/20 published April 30 AS/MC March 27
Cruise travel Sales Guide TravelTalk 28-29/20 published July 10 AS/MC June 08 In both cases clients enjoy a publishing house‘s convenient one-stop service, from layout and copy-
Golf travel Sales Guide TravelTalk 42/20 published Oct. 16 AS/MC Sep. 14 writing to production, printing and distribution. All they need to supply are content and images.
According to § 3.5 UWG, Counter Infos/Promotional Inserts must be clearly marked with the term “advertisement”.14 Forms of Advertising Special Formats No. 22 effective Jan. 1, 2020 15
Special Formats
Digital Products
2 x 105 Booklet* (to be supplied) 105 x 148 mm Rate €
148
Title page 24,500.– Digital Portfolio
Inside magazine (incl. full-page carrier ad) 16,400.–
TravelTalk Online – the platform for the counter
Be it website or newsletter: TravelTalk serves all channels providing matching environments for
your marketing campaign.
0
22
Multi-page ad* (magazine opening) Rate €
280
4/1 page (220 x 280 mm) 22,400.–
68% Intensive use:
of users
are in travel sales
9.5 minutes –
avg. time logged in
Online presence rated
“good”
Gatefolder* Rate €
280
Advertising space:
2/1 page (424 x 280 mm)
240,000
7
20 plus 1/1 page (207 x 280 mm) 17,600.–
424
contacts
Frequent parallel use
of print and online
Gatefolder plus page 3* Rate €
280
Advertising space:
07
2/1 page (424 x 280 mm)
2
plus 1 x 1/1 page (207 x 280 mm) TravelTalk.de – the community
424 plus 1 x 1/1 page (220 x 280 mm) 26,300.– for travel professionals
Featuring news, destinations, industry
events, image galleries and travel agent
discount offers makes the website the
knowledge basis for travel agents. This
22 is where they communicate directly and
0 1/2-page cover wrap* Rate €
exchange know-how amongst each
Advertising space: other. Combined with the print magazi-
280
1 x 1/2 page (110 x 216 mm) ne TravelTalk.de is the perfect blend to
3 x 1/2 page (110 x 280 mm) effectively reach travel sales staff.
plus back outside cover ad TravelTalk Newsletter – relevant TravelTalk Extra
110 (220 x 280 mm) 23,200.– news and backgrounds Top news from the tourism industry
Daily news from the market that is with exclusive backgrounds.
important for the travel agents’
For bleed advertisements add 3 mm edge trim. Ø 105,000 daily work.
Design, production and printing available through TravelTalk at extra cost. page impressions Frequenc
y: Frequenc
y:
0 a.m.
Rates include printing and paper cost (does not apply for booklets). per month Mon–Fri, 08:0 Once a week
Ad specials are not eligible for discounts but commissionable.
For details on more ad specials and information see: fvw-medien.com/media
30,000 Ø 13,500
recipients Ø 13,500
recipients
unique user
*Limited availability per issue due to mechanical requirements.
per month
Sources: AGOF July 2019, Webtrekk July 2019, TravelTalk Reader Structure Analysis 2016 insight view16 No. 22 effective Jan. 1, 2020 No. 22 effective Jan. 1, 2020 17
Services
fvw Exclusive Surveys – players, trends & facts
fvw's exclusive surveys are an established publication series delivering a comprehensive view on the tourism industry
and select travel trade segments from a customer-oriented travel sales perspective.
fvw Counter Professionals Panel: Exclusive – representative – up-to-date
The fvw Counter Professionals Panel is the only B2B panel in Germany that takes a look at the tourism industry from a
Client Events
travel sales perspective while the FVW Medien media company, as initiator of the panel, ensures credibility, reputation and
neutrality.
The panel provides a comprehensive opportunity
to ask travel professionals individual questions,
to receive latest information on topics that counter staff are really concerned with,
to generate sound data regarding advertising impact of marketing campaigns and
to gather through representative results a thorough impression of the range of opinions in sales, adding to input
TravelTalk Roadshow from your own field staff.
Professional panel management by a renowned market research institute and conceptual project management handled
First-hand knowledge for travel agents by fvw’s dedicated in-house market research team provide for a high level of quality. Cost depends on the number of
During the roadshow destinations and their partners visit three or more German cities in order to present to local travel cases, the scope of the topic and the extent of the questionnaire. Call us at ph. +49 40 41448-844 for an offer tailored to
agencies their products and key information about the destination. During this tour through Germany TravelTalk acts as your specific needs.
full-service event partner, handling all details from A to Z.
FVW Medien CopyTest: How effective is your ad?
An ad needs to stand out against a lot of other magazine content. Our CopyTest offers the exclusive opportunity to have
TravelTalk Experience your ad tested through an actual placement. Our address data grants representative access to your target group. The
CopyTest results thus provides you with an unparalleled added value. This way you receive valuable insights and feed-
back, straight from the industry, to help optimize your messages.
Travel agents on tour
Please feel free to contact us for further details.
TravelTalk Experience is a special type of familiarization trip staged specifically for readers of TravelTalk. During these
exclusive destination visits and an on-site workshop, participants get the chance to discuss with local experts both the
destination‘s current position with regards to tourism and its development opportunities.
Services provided by FVW Medien for the respective event
Editorial coverage in TravelTalk and on TravelTalk.de
Technical Requirements
Recruiting of participants/selection in coordination with the client
Event organization in close coordination with the client
Magazine format 220 mm width x 280 mm heigh, Type area: 196 mm width x 242 mm height
Assigned editor joining the tour and hosting the workshop Due to varying page content, text elements or images running into bleed must allow
Bleed
at least 8 mm from the trim. For bleed advertisements add 3 mm edge trim.
Please contact our team for an individual partnership concept tailored to your needs.
Printing Rotary offset with heatset drying
Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L)
TravelTalk Fam Trip Color composition
Outside cover: Sheet-set offset – ISOcoatedv2-39L
E-Mail druckunterlagen@fvw-medien.de (max. 20 MB)
The exclusive travel agent fam trip event Proof Kindly supply color print-outs or proofs with your digital files.
TravelTalk Fam Trips are designed as events addressing destinations who would like to present themselves to German travel Naming 1. Abbreviated magazine title tt), 2. Issue number (NOYY), 3. Advertiser‘s name (companyXYZ)
sales professionals. Participating counter staff receives comprehensive information about the destination, its hotels and convention e.g. ”tt_0120_advertisersname.pdf“
tourism products. During six days (or less) the agents discover the destination and its culture enabling them to success- File formats Please make sure to include all required fonts and image files.
fully incorporate the newly gained insights into their day-to-day work. After all, when it comes to selling nothing beats
personal experience. A fact that both the destination and the travel agent benefit from. Standard format PDF 1.3 (PDF/X-3:2002)
Resolution 300 DPI
Services provided by FVW Medien Cost €
Artwork production Available at extra cost, based on client‘s specifications.
Recruitment of participants and coordination Production Ph. +49 40 41448-501, Fax +49 40 41448-689
Assigned editor and photographer joining the tour
Consulting and sales Ph. +49 40 41448-844, Fax +49 40 41448-899, anzeigen@fvw-medien.de
for up to 6 days
Delivery address for artwork FVW Medien GmbH, Produktion, P.O. Box 70 06 29, 22006 Hamburg, Germany
Live online coverage on TravelTalk.de
�4-page advertorial in TravelTalk 35,000.–
Please contact us for further information and an individual offer.18 No. 22 effective Jan. 1, 2020 Publisher‘s Details Contact 19
Publisher‘s Details
Publishing house FVW Medien GmbH
Wandsbeker Allee 1, 22041 Hamburg, Germany Contact
P.O. Box 70 06 29, 22006 Hamburg, Germany
TravelTalk.de
FVW Medien GmbH Frankfurt Office
Management Marliese Kalthoff Wandsbeker Allee 1, 22041 Hamburg Mainzer Landstraße 251
Peter Esser Postfach 70 06 29, 22006 Hamburg 60326 Frankfurt
Germany Germany
Publisher Marliese Kalthoff Ph. +49 40 41448-844 Ph. +49 69 7595-ext
Fax +49 40 41448-899 Fax +49 69 7595-3080
anzeigen@fvw-medien.de fvw-medien.com
Head of editorial department Rabea Spiralke
Director Media & Brand Solutions Andreas auf der Heiden
Director Media & Andreas auf der Heiden Ph. +49 40 41448-831
Brand Solutions a.aufderheiden@fvw-medien.de
Consulting and sales Ph. +49 40 41448-844 Director International Markets Sönke Graumann
Fax +49 40 41448-899 Ph. +49 40 41448-714
anzeigen@fvw-medien.de s.graumann@fvw-medien.de
Volume 22nd volume Account Manager Heike Beller
Ph. +49 40 41448-820
h.beller@fvw-medien.de
Publication frequency Fridays
Steffen Börner
Bank details Frankfurter Sparkasse Frankfurt Ph. +49 69 7595-3084
IBAN DE 21500502010200529803 s.boerner@fvw-medien.de
BIC HELADEF1822
Michael Bordt
Terms of payment Net due upon receipt of invoice. Ph. +49 69 7595-3081
2% discount on prepayment or direct debit provided that no ealier invoices are outstanding. m.bordt@fvw-medien.de
The publisher reserves the right to demand advance payment from first-time advertisers.
Dennis Hermsen
Agency commission 15% Ph. +49 40 41448-821
d.hermsen@fvw-medien.de
VAT All rates are quoted net, excluding VAT.
Florian Hölzen
Ph. +49 40 41448-826
General terms and The general terms and conditions of FVW Medien GmbH apply. f.hoelzen@fvw-medien.de
conditions For details see: fvw-medien.com/gtc
Sven Kietz
Ph. +49 69 7595-3082
s.kietz@fvw-medien.de20 Publisher‘s Details International Representatives
International Representatives
Albania/Bulgaria/Macedonia/ VIA Bulgaria GmbH +359 888 598660
Montenegro/Serbia
Argentina/Bolivia/Brazil/Colombia/
RRWW Communicaciones +54 911 51090732
Paraguay/Uruguay
China New Base China +86 10 6588 8155
Cyprus GEM – Tourism Consulting Ltd. +357 99 631 950
Eastern Europe Miroslav Roncák +49 151 41342630
Egypt Masters Travel Service +20 65 3553160
Greece Publicitas S.A. +30 211 0129600
India Mediascope Representation India LLP +91 11 61319300
Indonesia PT Media Mandiri +62 21 2970 4008
Israel El-Ron Adv. & Public Relations Co. Ltd. +972 3 6955367
Italy mediart +39 3472932531
Mexico/Panama/Ecuador/Chile INTEGRA Tourism For Good, S.L. +521 9999471194
Middle East/Asia Stephen Dioneda +49 160 933 911 06
Portugal Illimitada-Marketing +351 21 385 3598
Scandinavia Best of Scandinavia Incoming AS +47 6135 2207
South Africa Tourism Tattler (Pty) Ltd. +27 32 8150414
Spain COMIMAG S.L. +34 93 237 47 82
Thailand Sphere One Thailand +66 2 235 8341
UK/Ireland/Iceland Mercury Publicity +44 20 7611 1900You can also read
