2020 media data AUSTRIA GERMANY SWITZERLAND - Falstaff
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EDITORIAL A TOP INVESTMENT – WITH A PINPOINT TARGET GROUP TOUCHDOWN DEAR MEDIA PLANNERS, W e are delighted to present you with Falstaff’s media data for 2020! In the past year, Falstaff has grown enormously again, and is now represented in Austria, Germany and Switzerland with 142,000 printed copies! We are therefore proud to announce: the Falstaff fan base is growing constantly! No other form of media has such strong reader growth or such high familiarity as Falstaff. Compared with last year, the reach in Austria has increased by 10.7% to 3.1%. • In class A, Falstaff has attained a fantastic reach of 6.3%. (MA 2018/19) • Familiarity with the Falstaff brand reached 88% within the related target group, and 65% of ALL Austrians know the Falstaff brand. (GfK., 2017) • Sales of copies in Germany rose by 4% in just one year! (IVW II/2019) • In Switzerland, Falstaff was successful both in the subscription market and at kiosks. In 2019, Falstaff was the most sold magazine in the field of wine, travel and cuisine. OVER ONE MILLION ALREADY HAVE ACCESS TO FALSTAFF (in the widest circle of readers) WOLFGANG ROSAM Published by Falstaff With Falstaff, you can reach an enormously high concentration of top opinion leaders who belong to the top income groups (56 % of all Falstaff readers in Austria have a net income of at least 3,300 euros per month, and the average personal net income of our readers in Germany is 6,000) and are highly educated. All the more reason for Falstaff to perfectly enhance any media plan! As THE pleasure magazine for a sophisticated reader group, our magazine became a collector’s item long ago due to its high-quality design and first-class journalistic quality. Falstaff is in living rooms and libraries, in restaurants and in hotels – and is being picked up more and more. A Falstaff magazine is read in almost three hours and 61 % of our readers pick the magazine up. You can therefore be sure that your “message” will not only be seen by many new people, but also that it is 142,000 COPIES IN permanently present. CIRCULATION IN THE GERMAN-SPEAKING So I invite you to discover the diverse world of Falstaff, in order to start a successful partnership with us COUNTRIES! very soon! We look forward to meeting you! Photo: Ingo Pertramer WOLFGANG M. ROSAM wolfgang.rosam@falstaff.com @RosamWolfgang media data 2020 falstaff 3
media data / THE FALSTAFF WORLD THE FALSTAFF WORLD KULINARISCHER LIFESTYLE AUF ALLEN KANÄLEN GOURMET – WINE – FOOD – TRAVEL – THE FALSTAFF WORLD REVOLVES AROUND THESE TOPICS: Falstaff Magazine Falstaff Recipes Falstaff Line Extensions & Corporate Publishing Falstaff Living Falstaff Guides Falstaff Multimedia Falstaff Hotel Collection Falstaff Profi 4 falstaff media data 2020 media data 2020 falstaff 5
media data / GOURMET COMMUNITY IN D-A-C-H THE LARGEST GOURMET COMMUNITY IN D-A-C-H 100,000 73,500 Subscribers in Austria, Germany Downloads of the Falstaff apps FALSTAFF OFFERS THE PERFECT CHANNELS FOR COMMUNICATING WITH A VERY and Switzerland over SPECIAL PREMIUM TARGET GROUP: GOURMETS. The Falstaff Community: 113,000 Facebook friends • PREMIUM TARGET GROUP for gourmet cuisine, luxury, lifestyle and travel 4,500,000 • OPEN TO LUXURY, INDULGENCE AND SAVOIR-VIVRE affluent, strong purchasing power, highly educated • HIGHLY DISCERNING IN MATTERS OF QUALITY OF LIFE well-developed affinity for a sophisticated lifestyle • MAXIMUM WILLINGNESS to spend money on exclusive, sophisticated products and first-class quality. Page views on Falstaff.com CREATIVE AND CROSS-MEDIA The Falstaff world in 360-degree communications: Reach the premium target group • 140,000 via all of Falstaff’s cross-media channels. over With its client-specific concepts and finely tuned cooperation opportunities, the Falstaff world offers • unique possibilities to for creative target group engagement. • Falstaff communicates using all channels, therefore making your advertisements more effective. Newsletter subscribers 60,000 Instagram followers 142,000 COPIES IN CIRCULATION CIRCULATION IN GERMANY: 69.000 CIRCULATION IN AUSTRIA: 45.000 CIRCULATION IN SWITZERLAND: 28.000 35,000 Gourmets at more than 100 events each year 20,000 Members in the Austrian Gourmet Club 6 falstaff media data 2020 media data 2020 falstaff 7
media data / FALSTAFF MAGAZINE FALSTAFF MAGAZINE FALSTAFF AUSTRIA Falstaff is THE high-end magazine for culinary lifestyle and is a market leader in German-speaking countries: the perfect combination of lifestyle topics and sound information, a high level of journalistic quality and strict requirements in terms of style, aesthetic and design in relation to the topics of wine, cuisine and gourmet travel. EDITIONS • 45,000 printed copies (ÖAK I. HJ/2019) FEEL GOOD WITH FALSTAFF • including 34,000 subscribers & Gourmet Club members Fine wines, superb food, fantastic trips: These are the topics that Falstaff proffers at the highest level – elegantly packaged with sophisticated design and competent copy from renowned authors on the international gourmet scene READERSHIP (MA 2018/19, LAE 3.0/2019) and dedicated journalists with a good nose for wine. • 957,000 people in the widest circle of readers • 230,000 readers per edition The positive gourmet topics induce extremely intensive reader loyalty. 49% men Benefit from the high level of attention paid to your products and brands! 51% women 56% in the top two income classes With country-specific editions for Germany, Austria and Switzerland, all of which can be booked separately, the total 49% in classes A and B circulation amounts to 142,000 copies! • With 25.2% cross-media reach, Falstaff reaches 89,000 top decision-makers YEAR OF ESTABLISHMENT: REACH (MA 2018/19) • 3.1% reach in Austria 1980 2010 2014 • 6.3% in class A • 5.9% reach amongst the mobile, engaged educated elite • 4.5% reach amongst the culturally engaged educated elite READING BEHAVIOUR (GfK 2017) • 61 % keep the magazine • Just under 3 hours average reading time (174 minutes) Schedule 2020 – AT BRAND AWARENESS (GfK 2017) • 88% in the related target group EDITION CD PCD PD • 65% brand awareness in the whole of Austria 1/2020 27.01. 28.01. 14.02. 2/2020 24.02. 25.02. 13.03. 3/2020 27.03. 30.03. 17.04. 4/2020 11.05. 12.05. 29.05. 5/2020 22.06. 23.06. 10.07. 6/2020 10.08. 11.08. 28.08. 7/2020 07.09. 08.09. 25.09. GEPRÜFT GEPRÜFT Subject to change 8/2020 05.10. 06.10. 23.10. 9/2020 02.11. 03.11. 20.11. You will find the latest performance values at: www.falstaff.at/b2b-mediadaten, www.falstaff.de/b2b-mediadaten, www.falstaff.ch/b2b-mediadaten 8 falstaff media data 2020 media data 2020 falstaff 9
media data / FALSTAFF MAGAZINE FALSTAFF GERMANY FALSTAFF SWITZERLAND For Germany, the findings relating to the readership stem from reader surveys completed in 2019. For Switzerland, the findings relating to the readership stem from reader surveys completed in 2019. We would be happy to provide you with the corresponding data. Please contact us to request this. We would be happy to provide you with the corresponding data. Please contact us to request this. CIRCULATION* CIRCULATION • 69,076 print copies • 28,000 print copies • 54,231 sold copies • 22,796 distributed copies • 27,820 subscription copies • 12,000 subscription copies PROFILE OF OUR READERS PROFILE OF OUR READERS** • P remium target group for gourmet cuisine, luxury, • 73% of Falstaff readers are 35 to 65 years old. lifestyle and travel • 60% of Falstaff readers have a monthly household income • O pen to luxury, indulgence and savoir-vivre: affluent, of over 8,000 CHF. strong purchasing power, highly educated • 60% of Falstaff readers work in a managerial capacity. • H ighly discerning in matters of quality of life: well- • Half of the Falstaff readers have a university degree. developed affinity for a sophisticated lifestyle • 60% read every page. • M aximum willingness to spend money on exclusive, • 90% pick up the entire magazine or articles from the magazine. sophisticated products and first-class quality. • 90% of Falstaff readers rate the magazine as “good/very good”. • 93% of readers would recommend Falstaff to others. MOST INTENSIVE USE!** • T he average Falstaff reader spends almost three hours MILESTONES reading the magazine – and one in five does so out of • 2014 Launch of Falstaff in Switzerland professional interest. • 2015 Third-best selling magazine* • Readers: 2.5 readers per edition on average. • 2019 Best-selling magazine for the fourth time in a row* Schedule 2020 – DE Schedule 2020 – CH EDITION CD PCD PD EDITION CD PCD PD 1/2020 22.01. 24.01. 19.02. 1/2020 03.02. 04.02. 21.02. 2/2020 19.02. 21.02. 18.03. 2/2020 02.03. 03.03. 20.03. 3/2020 25.03. 27.03. 22.04. 3/2020 03.04. 06.04. 24.04. 4/2020 05.05. 08.05. 03.06. 4/2020 18.05. 19.05. 05.06. 5/2020 18.06. 19.06. 15.07. 5/2020 29.06. 30.06. 17.07. 6/2020 29.07. 07.08. 02.09. 6/2020 17.08. 18.08. 04.09. 7/2020 02.09. 04.09. 01.10. 7/2020 14.09. 15.09. 02.10. 8/2020 30.09. 02.10. 28.10. 8/2020 12.10. 13.10. 30.10. Subject to change 9/2020 28.10. 30.10. 25.11. 9/2020 09.11. 10.11. 27.11. *In the wine and culinary category **Source: Reader Survey Summer 2019 10 falstaff media data 2020 media data 2020 falstaff 11
media data / TOPIC SCHEDULE TOPIC SCHEDULE 2020 FALSTAFF 05/2020, TOPIC: COMEBACK ERSCHEINUNGSTERMIN AT: 10.07.20 | DE: 15.07.20 | CH: 17.07.20 TOP WINES, GOURMET TRENDS AND TRAVEL HOTSPOTS WINE & CO Summer Wines; The 100 Best Wines from the Wine Guide, Trophys: Vermentino Soave; Marken und Abruzzen, Beer-Tasting, Wine tour: The Greek islands, WILL ALL BE A PART OF FALSTAFF’S YEAR IN 2020. Lake Garda, A: Weinviertel DAC; Wine tour Mosel, D, CH: Wine tour Wachau CULINARY barbecue, fish, gourmet tours: Croatia & Mallorca, the winners of the Heurigenvoting SPIRITS Beer; Winner of the Spirits-Trophy TRAVEL Sylt; the Danish „South Sea“, Long Weekend: Budapest FALSTAFF 01/2020, TOPIC: ENGLAND FALSTAFF 06/2020, TOPIC: AUTUMN PUBLICATION DATE AT: 14.02.20 | DE: 19.02.20 | CH: 21.02.20 PUBLICATION DATE AT: 28.08.20 | DE: 02.09.20 | CH: 04.09.20 WINE & CO Sparkling wines from England; port wines; clarets: Bordeaux second wines WEIN & CO Languedoc - France´s largest wine region; Apulia; the best grape juices 2016/2017; Super Tuscans 2016/18; Austria’s top red wines, Nebbiolo Trophy; AT: Winemakers of the Year; Red wine vintage 2000; D: Ahr Valley; D: Weißburgunder Trophy; CH: Cider, Merlot Trophy I Beer: Ale, Porter & Co CH: Pedro Ximenez; Piwi-Trophy CULINARY Afternoon tea, Best of British products; DE: Slowfood in Harz I Kettles CULINARY Bread, mushroom recipes; truffles; the umami secret; SPIRITS Gin D: Saarland – small country big kitchen; CH: Food Zurich Special TRAVEL Cornwall, Long Weekend: London SPIRITS Rum TRAVEL The most beautiful places in autumn; Long Weekend: Amsterdam FALSTAFF 02/2020, TOPIC: FRIAUL FALSTAFF 07/2020,TOPIC: FORESTS, HUNTING & CULINARY PUBLICATION DATE AT: 13.03.20 | DE: 18.03.20 | CH: 20.03.20 PUBLICATION DATE AT: 25.09.20 | DE: 01.10.20 | CH: 02.10.20 WINE & CO Friuli; Tasting Brunello; Romagna Red Trophy, AT: Carnuntum; D: Rheinhessen, Spät- WINE & CO Wine Country Portugal (DAO), Tasting Umbria, Trophy: red & white wine; burgunder Trophy; CH: Graubünden, Red Wine Blends Trophy I Beer: non-alcoholic beer AT: Wine District, D: Grands Crus; CH: Lake Biel, Riesling-Sylvaner Trophy CULINARY Bread culture – the best bakers in D-A-CH; Butter; Brunch; AT: Restaurant guide CULINARY Mushrooms; Hunting & Game; Forest Pantry; Dumplings; The World of Herbs; Cheese winners; D: Ruhr Region – the underrated gourmet paradise | Food processors Trends, Sauces; D: Leipzig; CH: Pub Guide Winners I Bain Marie SPIRITS Grappa & Co SPIRITS Collins & Fizz TRAVEL Friuli; Long Weekend AT+CH: Berlin; DE: Vienna TRAVEL British Columbia; Long Weekend: Milan FALSTAFF 03/2020, TOPIC: SPAIN FALSTAFF 08/2020, TOPIC: INDIA PUBLICATION DATE AT: 17.04.20 | DE: 22.04.20 | CH: 24.04.20 PUBLICATION DATE AT: 23.10.20 | DE: 28.10.20 | CH: 30.10.20 WINE & CO Spain’s top 100 wines; Tasting Chianti, Tasting Romagna red; AT: Südsteiermark; Orange WINE & CO Australia; Germany’s Best Wines; Tasting Piemont; Trophy Valpolicella; Wines; D: Baden; CH: Red wines from the Waadt region; D-CH: Chardonnay Trophy AT: Mittelburgenland; D: Grauburgunder Trophy; CH: Pinot Trophy CULINARY Spanish cuisine, Ham; Saffron; D: Brandenburg – Touring the Havel; CULINARY Indian Cuisine; The World of Spices; Rice; D: Outside of Hamburg – CH: Microgreens I Slicing machines I Beer: Pilsner The North of Germany; CH: Foraging Trend I Mortars; Herb Grinders & Co. SPIRITS Brandy & Sherry SPIRITS Wine in Cocktails TRAVEL Galicia; Long Weekend: Madrid TRAVEL Rajasthan; Long Weekend: Beirut FALSTAFF 04/2020, TOPIC: RURAL PLEASURES Photos: Shutterstock, Subject to change FALSTAFF 09/2020, TOPIC: WINTER INDULGENCE PUBLICATION DATE AT: 29.05.20 | DE: 03.06.20 | CH: 05.06.20 PUBLICATION DATE AT: 20.11.20 | DE: 25.11.20 | CH: 27.11.20 WINE & CO Rosé – drink pink; Sauvignon Blanc from Styria WINE & CO Amarone; Burgund; Champagne; Chianti Classico Trophy; AT: Wagram; AT: Thermal regions, Grüner Veltliner; D: Rosé & Kabinett Trophy; CH: Rosé Trophy Winner of the Red Wine Grand Prix; DE: Blaue Portugieser; Rheinhessen; CULINARY top culinary ambassadors from Austria, classics of Austrian cuisine; Silvaner Trophy; CH: Syrah – Wallis, Syrah Trophy Groumet trip through the home country CULINARY The Best Gourmet Destinations in Winter; Tuna; Winter Cuisine; D: Allgäu I Roasters SPIRITS Pink Spirits SPIRITS The World’s Most Expensive Cocktails TRAVEL AT: City-Guide Wien; Long Weekend: Salzburg, DE: Reise Bamberg, Münster, Leibzig TRAVEL Mauritius; Long Weekend: St. Moritz CH: Bern, Long Weekend: Luzern 12 falstaff media data 2020 media data 2020 falstaff 13
media data / REZEPTE MAGAZINE THE COOKING MAGAZINE Over time, cooking has evolved from the act of preparing food out of necessity to become a fun and fulfilling hobby. Severin Corti and Tobias Müller, who are both icons in the field of culinary journalism, present an incomparable collection of recipes. They have demystified the secrets of the best chefs, recipe book authors and other gourmets! FACTS RECIPES AUSTRIA FACTS RECIPES SWITZERLAND • Circulation: 50,000 copies • Circulation: 28,000 copies • Sales • Sales • 34,000 copies to Falstaff Magazine • to Falstaff Magazine subscribers subscribers & Gourmet Club members • Kiosks • Kiosks • Airport lounges • Airport lounges • Cooking studios • Culinary schools • Kitchen studios Schedule 2020 – AT EDITION CD PCD PD TOPIC AT 1/2020 25.03. 26.03. 08.04. SPRING: Cooking against Corona AT 2/2020 09.06. 10.06. 26.06. SUMMER: Sandwiches, delicious barbecues & co. AT 3/2020 07.09. 08.09. 25.09. AUTUMN: Turn the heat up! The fire of pepper, chili & co. AT 4/2020 02.11. 03.11. 20.11. WINTER: Sharing is caring! The best recipes for stress-free celebrations Termine 2020 – CH EDITION CD PCD PD TOPIC CH 1/2020 09.11. 10.11. 27.11. WINTER: Sharing is caring! The best recipes for stress-free celebrations Subject to change 14 falstaff media data 2020 media data 2020 falstaff 15
media data / LINE EXTENSIONS & CORPORATE PUBLISHING LINE EXTENSIONS & SPECIALS, SLOW TRAVEL GUIDES, BOOKLETS, CORPORATE PUBLISHING CORPORATE PUBLISHING Since 2013, the Falstaff product range has grown enormously. The result is a series of slow travel guides full of delightful tips and recipes, through to collectors’ items and informative small booklets. Falstaff Specials 2020 – AT EDITION CD PCD PD EDITIONS Hunters’ Ball 07.01. 08.01. 22.01. 30.000 Opera Ball 28.01. 29.01. 12.02. 30.000 Salzburg 22.06. 23.06. 10.07. 50.000 Vienna 17.08. 18.08. 04.09. 100.000 Gin 07.09. 08.09. 25.09. 45.000 Man's World 03.11. 04.11. 20.11. 40.000 Nachhaltigkeit November 45.000 Falstaff Specials 2020 – DE EDITION CD PCD PD EDITIONS Feinkost Käfer 27.03. 03.04. 29.04. 130.000 10 Years of Falstaff 07.10. 09.10. 04.11. 56.000 Falstaff Specials 2020 – CH EDITION CD PCD PD EDITIONS Gin Special 17.08. 18.08. 04.09. 28.000 Falstaff Specials 2020 – D-A-CH EDITION CD PCD PD EDITIONS Styria Special 09.06. 10.06. 26.06. 100.000 Sparkling 14.09. 15.09. 02.10. 132.000 Residences 05.10. 06.10. 23.10. 75.000 Subject to change 16 falstaff media data 2020 media data 2020 falstaff 17
media data / LIVING MAGAZINE THE DESIGN MAGAZINE Since 2013, Falstaff has been presenting an exclusive platform with its design magazine in relation to interior design, property and international trends in the luxury living sector. Join us as we dive into a world of architecture, interior decoration, design and choice real estate! Due to its huge success, LIVING will be published 7 times in 2020! CLASSIFICATIONS Schedule 2020 – AT Trends I Culinary I Design I Residences EDITION CD PCD PD 1/2020 13.01. 14.01. 31.01. FACTS LIVING AUSTRIA • Circulation: 40,000 copies 2/2020 17.02. 18.02. 06.03. • Sales 3/2020 14.04. 15.04. 30.04. • 3 4,000 free copies sent to Falstaff Magazine subscribers 4/2020 19.05. 20.05. 05.06. & Gourmet Club members • Kiosk 5/2020 17.08. 18.08. 04.09. • Airport lounges 6/2020 28.09. 29.09. 16.10. • Free copies sent to real estate developers, 7/2020 09.11. 10.11. 27.11. architects and property developers PROFILE OF OUR READERS* • Properties & Residential Situation • 7 8% live in a property they own (house or flat). • 56% of all respondents live in a house they own. • 46% of all Falstaff LIVING readers have at least 2 residences. • 71% of all respondents consider real estate to be an investment. • Falstaff LIVING readers are art aficionados • 6 6% of all LIVING readers are interested in art. • 52% integrate artworks into their homes. • 33% are art collectors. LIVING NEW MEDIA Our New Media Community is growing quickly. From November 2019, Falstaff LIVING will be presented with a new page. Large-scale imagery will immerse us in a world of design, art and architecture, and will allow us to discover real estate in an enticing manner. FACTS • Website traffic: 112,582 clicks per month Subject to change • 59,000 LIVING fans read our newsletter (opening rate: 24,9%) • 22,300 LIVING fans are following us on Instagram *Source: GFK Study November 2018 18 falstaff media data 2020 media data 2020 falstaff 19
media data / PRICES & FORMATS THERE IS NO BETTER WAY TO POSITION YOURSELF! PREMIUM PLACEMENTS Advertisement without scatter loss: here are the costs of precise target group engagement. For premium placements, an earlier closing date applies: 8 weeks before the regular closing date. Placement confirmation will expire if no order is placed by this date. 1/1 Advertorial U4 203 x 268 mm print space Austria € 11,000 Austria € 9,600 Germany € 15,000 Germany € 12,600 Switzerland CHF 10,500 Switzerland CHF 9,500 2/1 double page 1/1 single page 2/1 Opening Spread U2 U3 2/1 Advertorial 466 x 300 mm sloping 233 x 300 mm sloping 436 x 268 mm print space 203 x 268 mm print space 436 x 268 mm print space Austria € 15,750 Austria € 10,300 Austria € 9,600 Gutter bleed Gutter bleed Germany € 21,900 Germany € 15,000 Germany € 11,800 approx. 3 mm additional bleeding per page approx. 3 mm additional bleeding per page Switzerland CHF 15,100 Switzerland CHF 9,800 Switzerland CHF 9,200 Austria € 12,900 Austria € 8,600 Austria € 14,500 Germany € 17,900 Germany € 10,900 Germany € 22,400 First 2/1 after OS First right-hand page Second right-hand page Switzerland CHF 13,400 Switzerland CHF 8,500 Switzerland CHF 15,200 Austria € 13,750 Austria € 10,300 Austria € 9,700 Germany € 19,700 Germany € 12,600 Germany € 12,000 1/2 portrait 1/3 portrait 1/4 portrait Switzerland CHF 14,000 Switzerland CHF 9,400 Switzerland CHF 9,100 114 x 300 mm 81 x 300 mm 64 x 300 mm sloping sloping sloping 97.5 x 268 mm 60.3 x 268 mm 48 x 268 mm Second 2/1 after OS First left-hand page Second left-hand page Print space Print space Print space Austria € 13,200 Austria € 9,700 Austria € 9,300 Germany € 18,400 Germany € 12,600 Germany € 12,000 Switzerland CHF 13,700 Switzerland CHF 9,000 Switzerland CHF 8,800 1/2 land- 1/3 land- 1/4 land- scape scape scape 233 x 148 mm 233 x 96 mm 233 x 74.5 mm sloping sloping sloping First 1/3 page Second 1/3 page 203 x 132 mm 203 x 80 mm 203 x 58.5 mm Print space Print space Print space Austria € 4,300 Austria € 4,000 Germany € 5,500 Austria € 5,400 Austria € 3,700 Austria € 2,800 Switzerland CHF 4,200 Germany € 6,400 Germany € 4,700 Germany € 3,650 Subject to change Switzerland CHF 5,200 Switzerland CHF 3,600 Switzerland CHF 2,750 All prices exclusive of tax & fees 20 falstaff media data 2020 media data 2020 falstaff 21
media data / SPECIAL ADVERTISING FORMATS OUR SPECIAL ADVERTISING FORMATS Extraordinary concepts need unique options for implementation. Our special advertising formats are perfectly predestined for excellent products and offer maximum engagement. TECHNICAL INFORMATION TECHNICAL REQUIREMENTS FOR SUBJECTS • High-res PDF with at least 300 dpi. KLEBE- • Works are fully embedded or in the form of paths POSITION • Magazine colour profile: ISO coated V2 (cover), PSO LWC Improved (core) • Guide colour profile: ISO coated v2 300 eci. • Minimum 3 mm bleed margin (= “bleed”) all round. • We recommend a 4c black with these colour values: C80 M80 Y40 K100. • We recommend a safety distance of at least 5 mm to the trim and at least 10 mm to the edge. Panorama: Sticker: Inserts* 1/2 crosswise Place-on-card, 2-sided Supplements up to 20 g* 466 x 148 mm abfallend 436 x 132 mm Satzspiegel Format: 60 x 80 mm to 200 x 200 mm Per 1,000 units € 335 TECHNICAL REQUIREMENTS FOR INSERTS Austria Per 20 g additional weight FORMATS: Grammage: per 1,000 units € 17 Austria € 11,900 Minimum format: 105 x 105 mm 115 g/m2 to 250 g/m2 Per 1,000 units € 265 Germany € 13,800 Maximum format: 190 x 260 mm Germany Per 20 g additional weight Book format: 233 x 300 mm Switzerland CHF 10,500 Placement: per 1,000 units € 25 Position on the curvet Per 1,000 units CHF 325 All format details are shown in width x height - all other formats upon request Combination, sleeves, and at least 2 cm distance cut-out upon request Switzerland Per 20 g additional weight (The longer side must be the closed side) to the edges per 1,000 units CHF 18 PAPER GRAMMAGES: Pro 1.000 Stück € 90 Accompanying booklets upon request *Minimum print run: 10,000 units 2 pages: min. 115 g/m 2, max. 250 g/m 2 Pro 1.000 Stück CHF 110 4 pages: min. 80 g/m 2 max. 200 g/m 2 8-16 pages: min. 60 g/m 2, max. 135 g/m 2 Only in combination with 1/1 advertisement 16-32 pages: min. 60 g/m 2, max. 80 g/m 2 (Max. width of an insert: approx. 1 mm) PROCESSING FEE: Discount scale The processing fee for attached inserts is 2% and is to be added to the print run. DELIVERY ADDRESS: 2 editions 3% Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn. Sleeve around 4 editions 5% Map and directions available at www.berger.at under: “Mein Weg zu Berger.” the magazine 6 editions 7% 8 editions 10% DELIVERY TIMES: approx. 557 x 80 mm sloping Delivery times: Delivery from Mon. to Thu. from 07:00 to 12:00 and from 13:00 to 16:00. Fridays from 07:00 to 12:00. Delivery 10 business days before the publication date, at the latest (Falstaff AT). A sleeve is wrapped around the Sachet magazine and glued to the back TEST RUN: Only in combination with page. Template for test run (for non-standardised products ) min. 200 units to Druckerei Ferdinand Berger & Söhne GmbH, 1/1 advertisement Subject to change Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date Prices upon request Preis auf Anfrage All prices are plus tax and duties. 22 falstaff media data 2020 media data 2020 falstaff 23
media data / FALSTAFF-GUIDES FALSTAFF-GUIDES AUSTRIA Falstaff Restaurant Guide 2020 Falstaff Red Wine Guide 2021 FROM WINE TO RESTAURANTS AND BARS – ADVERTS IN OUR PD: 02/03 | CD: 06/02 | CPD: 10/02 | Circulation: 30,000 units PD: 23/11 | Core CD: 01/11, CPD: 02/11 | GUIDES LAST AT LEAST ONE YEAR! The best 1800 restaurants in Austria are selected in all categories Cover CD 22/10, CPD: 23.10 I Circulation: 20,000 units by the members of our Gourmet Club. The Falstaff restaurant An overview of the Austrian red wine scene: Around 1,500 wines guide is available in a handy format, and as a smartphone app. from around 500 top wineries are described and reviewed in detail in the Falstaff Red Wine Guide. In addition: “Best Buy” section with U4 100 x 190 mm € 10,500 U4 148 x 205 mm € 6,200 Front inside flap* 189 x 210 mm € 12,200 Front inside flap 280 x 220 mm € 8,900 Back inside flap* 189 x 210 mm € 11,600 Back inside flap 280 x 220 mm € 8,500 U2/U3 88 x 210 mm € 9,000 U2/U3 135 x 220 mm € 5,500 2/1 200 x 210 mm € 10,900 2/1 296 x 220 mm € 8,150 1/1 100 x 210 mm € 7,500 1/1 148 x 220 mm € 4,400 Falstaff Wine Guide Austria 2020/21 Falstaff Ultimate Wine Guide 2020/21 PD: 23/06 | Core CD: 28/05, CPD: 29/05 | PD: 06/06 | Core CD: 17/05, CPD: 18/05 | Cover CD: 21/05, CPD: 22/05 I Circulation: 30,000 units Cover CD: 07/05, CPD: 08/05 I Circulation: 10,000 units The Falstaff Wine Guide is the recognised guide to the best The Falstaff Ultimate Wine Guide presents Austria’s best wines vintners and wines in Austria and South Tyrol. On around 850 on an international platform: a selection from the annual Falstaff pages, there are around 4,000 current wines from 500 wineries – Wine Guide with wine reviews and descriptions in English. U4 148 x 205 mm € 8,000 U4 148 x 205 mm € 4,100 Front inside flap 280 x 220 mm € 10,500 U2/U3 135 x 220 mm € 3,800 Back inside flap 280 x 220 mm € 10,100 2/1 296 x 220 mm € 5,900 U2/U3 135 x 220 mm € 7,500 1/1 148 x 220 mm € 3,100 2/1 296 x 220 mm € 9,500 1/1 148 x 220 mm € 6,400 Subject to change All prices are plus tax and duties. *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; the visible space will therefore be: 183 mm 24 falstaff media data 2020 media data 2020 falstaff 25
media data / FALSTAFF-GUIDES FALSTAFF GUIDES GERMANY & SWITZERLAND FALSTAFF GUIDE D-A-CH Falstaff Inn Guide Germany 2021 Falstaff Bar Guide 2021 PD: 28/08 | CD: 30/07 | CPD: 31/07 | Circulation: 50,000 units PD: 02/10 | CD: 18/09 | CPD: 21/09 | Circulation: 40,000 units The German Falstaff community selects the best inns in the This guide provides an overview of the most popular cocktail bars country – recommendations for guests, written by the Falstaff and wine bars in German-speaking countries. editorial team. U4 100 x 195 mm € 9,000 U4 100 x 210 mm € 7,200 Front inside flap* 189 x 210 mm € 11,400 Front inside flap* 189 x 210 mm € 9,800 Back inside flap* 189 x 210 mm € 10,900 Back inside flap* 189 x 210 mm € 9,500 U2/U3 88 x 210 mm € 7,900 U2/U3 88 x 210 mm € 6,900 2/1 200 x 210 mm € 9,500 2/1 200 x 210 mm € 8,900 1/1 100 x 210 mm € 6,300 1/1 100 x 210 mm € 6,000 Falstaff Wine Guide Germany 2021 PD: 16/11 | CD: 07/10 | CPD: 09/10 | Circulation: 40,000 units German wine is becoming more and more internationally renowned. FALSTAFF GUIDES – MUTATIONS The editorial team samples and reviews the best wines – listed and described clearly. U4 148 x 220 mm € 7,200 CREATE QUALITY COLLECTOR EDITIONS OF FALSTAFF IN YOUR CI! Front inside flap 280 x 220 mm € 9,800 Prices: Back inside flap 280 x 220 mm € 9,500 U2/U3 135 x 220 mm € 6,900 Kiosk sale price/unit 2/1 296 x 220 mm € 8,900 We would be happy to offer you a customised cover bearing 1/1 148 x 220 mm € 6,000 your corporate identity! Wine Guide AT € 16.90 Falstaff Pub Guide Switzerland 2021 Wine Guide DE € 19.90 PD: 02/10 | CD: 11/09 | CPD: 14/09 | Circulation: 20,000 units Red Wine Guide € 14.90 In the Falstaff Pub Guide, the 500 best Beizen in Switzerland are Restaurant Guide € 9.90 depicted, reviewed and described. All restaurants are indexed Wine Tavern Guide € 7.50 according to their region, canton, place name and restaurant name. Bar Guide € 9.90 U4 100 x 210 mm CHF 9,000 Front inside flap 189 x 210 mm CHF 10,000 from 500 units – 5% Back inside flap 189 x 210 mm CHF 9,500 from 1,000 units – 10% U2/U3 88 x 210 mm CHF 8,000 from 3,000 units – 20% 1/1 100 x 210 mm CHF 6,500 from 5,000 units – 30% Subject to change from 10,000 units – 40% All prices are plus tax and duties. *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; All prices are plus tax and duties. the visible space will therefore be: 183 mm *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; the visible space will therefore be: 183 mm 26 falstaff media data 2020 media data 2020 falstaff 27
media data / FALSTAFF PROFI THE INDUSTRY MAGAZINE FALSTAFF PROFI IS THE INDUSTRY MAGAZINE FOR HOTELS, RESTAURANTS AND TOURISM. The innovative concept is unique on the German-language magazine market. Falstaff PROFI offers inspiration with quality content and reflects on the essential matters. PROFI gives you an exclusive insight into successful business models in the industry. Trends, visions and tips included. The service factor is emphasised. Industry topics are covered by professionals, for professionals, and with the high level of quality readers expect. PRINT CIRCULATION Schedule 2020 30,000 copies EDITION CD PCD PD 1/2020 24/02 25/02 06/03 SALES Free VIP shipping in Austria, Germany, 2/2020 07/05 08/05 15/05 Switzerland and South Tyrol 3/2020 15/06 16/06 22/06 • 4 and 5-star hotels 4/2020 07/09 08/09 18/09 • Top restaurants 5/2020 19/10 20/10 30/10 • Bars, cafés 6/2020 30/11 01/12 11/12 • Educational institutions • Media partnerships Advertisement prices • Distributed at key industry trade fairs: • GAST Salzburg (additional 10,000 magazines) 2/1 466 x 300 mm € 10,200 • FAFGA Innsbruck (additional 2,000 magazines) 2/1 Opening Spread 466 x 300 mm € 11,730 • GUSTAV Dornbirn (additional 1,000 magazines), and many more 2/1 advertorial 436 x 268 mm € 12,240 • Distributed at the most significant industry events: 1/1 233 x 300 mm € 6,120 • Brennpunkt eTourismus FH Salzburg 1/1 advertorial 233 x 268 mm € 7,140 • Chef-Sache Düsseldorf • Koch des Jahres U2/U3 233 x 300 mm € 11,730 • Pâtissier des Jahres U4 233 x 300 mm € 8,670 1/2 landscape 233 x 148 mm € 3,570 More information and media data relating to Falstaff Profi can be 1/3 portrait 81 x 300 mm € 2,650 found at falstaff.at/profi 1/3 landscape 233 x 96 mm € 2,650 First 1/3 233 x 96 mm € 3,200 1/4 portrait 97.5 x 130 mm € 1,940 Subject to change All prices exclusive of tax & fees 28 falstaff media data 2020 media data 2020 falstaff 29
media data / HOTEL COLLECTION THE BRAND NEW HOTEL & Schedule 2020 TRAVEL MAGAZINE EDITION CD PCD PD 1/2020 28/01 30/01 28/02 Falstaff Travel Magazine presents the most wonderful hotels, 2/2020 02/11 03/11 20/11 extraordinary destinations and captivating personalities from one of the most fascinating industries of our time! With the new Hotel & Travel Magazine, we can offer your hotel and business a top-class Advertisement prices NEU stage for successful marketing. 2 x jähr 2/1 466 x 300 mm € 17,900 lich EDITIONS 1/1 233 x 300 mm € 10,900 1/2020: 55,000 printed copies 1/2 landscape 233 x 148 mm € 6,400 2/2020: 75,000 printed copies 1/3 portrait 81 x 300 mm € 4,700 1/3 landscape 233 x 96 mm € 4,700 SALES All high-end hotels in Austria, Germany, Northern Italy and Switzerland, top customers of our cooperation partners, airport Advertorial NEU lounges, airlines, international tourism trade fairs and events, and from selected specialist vendors 2/1 436 x 268 mm € 22,400 1/1 203 x 268 mm € 12,600 READERSHIP Falstaff subscribers, Gourmet Club & Traveller’s Club members, quality-conscious tourists, opinion leaders, decision-makers and success-oriented executives in the top income bands THE NO. 1 HOTEL GUIDE ACROSS ALL GERMAN-SPEAKING COUNTRIES! Schedule 2020 The new Hotel Guide presents the best hotels of the year in EDITION CD PCD PD Austria, Germany, Switzerland and Northern Italy, as well as some 1/2020 05/10 12/10 06/11 international insider tips! Your guarantee for the most effective advertising – for a minimum Advertisement prices of 1 year! 2/1 296 x 210 mm € 10,900 1/1 148 x 210 mm € 7,500 EDITIONS 30,000 printed copies 1/5 banner 148 x 37 mm € 890 U2 / U3 148 x 210 mm € 9,000 Front inside flap 285 x 210 mm € 12,200 SALES All high-end hotels in Austria, Germany, Northern Italy and Back inside flap 285 x 210 mm € 11,600 Subject to change Switzerland, Gourmet Club & Traveller’s Club members, PR U4 148 x 210 mm € 10,500 agencies, media partners, and from selected specialist vendors Premium placement upon request More information and the current media data can be found at falstaffhotelcollection.com/mediadaten All prices are net prices, exclusive of 5% advertising fee and 20% statutory VAT. 30 falstaff media data 2020 media data 2020 falstaff 31
media data / DIGITAL OUR DIGITAL PORTFOLIO OUR APP FAMILY Our guides for restaurants, bars, new wine taverns and cafés in a handy form for iOS and Android smartphones OUR COMMUNITY For a perfect 360° campaign, we can also reach your target market via social media: Both Falstaff and are a reliable source of advice for for tens of thousands Falstaff LIVING are on Facebook & Instagram, with a of readers. large and active following. Available on the Apple App Store & Google Play: falstaff.at/apps THE BEST RECIPES OUR WEBSITES: On the Falstaff websites, you will find the best recipes by top chefs, including video FALSTAFF.AT / FALSTAFF.DE / FALSTAFF.CH instructions, because our Gourmets also like to cook themselves. The proof is in the Falstaff operates the leading websites for wine, gourmet, travel and lifestyle in the German-speaking countries: Over ever-growing level of engagement within 100,000 wine reviews, tens of thousands of restaurants, bars, cafes and new wine taverns with reviews guide our users our community. throughout the entire luxury range. The Falstaff website is perfectly optimised for all end devices, offering a high-quality user experience and high-impact advertisement opportunities. SOCIAL NETWORKS facebook.com/falstaff.magazin facebook.com/falstaff.living instagram.com/falstaff.magazin instagram.com/falstaff.living 32 falstaff media data 2020 media data 2020 falstaff 33
media data / DIGITAL OUR AUDIENCE DISPLAY ADVERTISING THE HIGH-POTENTIALS OF THE GOURMET WORLD: PERFECT FOR HIGH-PERFORMANCE BRANDING CAMPAIGNS YOUNG, URBAN & GOURMET-SAVVY Our banner advertisements: perfectly placed among the content Age: ADVERTISING FORMAT DIMENSIONS CPT AT/DE CPT CH 1 (W X H IN PIXELS) 25 to 34 years 29% UAP (Half-page ad, Medium rectangle, Leaderboard) €49 CHF 50 21% 6 35 to 44 years Leaderboard/superbanner 1 728 x 90 €29 CHF 30 5 45 to 54 years 17% Superbanner XL 2 960 x 100 €29 CHF 30 55 to 64 years 13% 2 Medium rectangle* 3 300 x 250 €39 CHF 40 65 or older 11% Billboard 4 960 x 250 €55 CHF 60 18 to 24 years 9% Half-page ad* 5 300 x 600 €49 CHF 50 3 Source: Google Analytics, falstaff.at, January-September 2019 Sidebar 6 300 x 600 scalable €55 CHF 60 Understitial* 300 x 600 €49 CHF 50 Interstitial* Full screen €65 CHF 70 4 Regions MMA banner* 320 x 50 €25 CHF 27 MMA banner sticky* 320 x 50 €35 CHF 38 Vienna 63% Other special formats upon request. The placements represented are examples; display is generally on the run-over site. Lower Austria 9% For special targeting (frequency capping, location targeting etc.) an extra fee of 30% is charged. Max. advertising media size: 150 KB. Third-party hosted advertising material must be supplied via https. *mobile-capable advertising formats Upper Austria 7% Steiermark 6% INTERACTIVE INTERSTITIALS Salzburg 5% WITH GAMIFICATION Tirol 4% 56% 44% The innovation in mobile marketing: playful formats using Kärnten 2% native sensors Vorarlberg 2% Creative interstitial CPT €69 Burgenland 2% (excl. ad development) Source: Google Analytics, falstaff.at, January-September 2019 Female Male Our App Advertising Formats OUR PERFORMANCE DATA ADVERTISING FORMAT PRICE/MONTH PRICE/YEAR Subject to change Independent assessment: falstaff.at is certified by the ÖWA (Austrian web analysis service), and falstaff.de is identified by the IVW (German Audit Bureau Interstitial €790 €8,000 of Circulation). Current access numbers: www.falstaff.at/b2b-mediadaten Mobile headerboard €390 €4,000 Germany: www.falstaff.de/b2b-mediadaten I Switzerland: www.falstaff.ch/b2b-mediadaten 34 falstaff media data 2020 media data 2020 falstaff 35
media data / DIGITAL WE TELL YOUR STORIES THE CLASSIC: INCLUDES THE FOLLOWING SERVICES: • Article creation by the Falstaff editorial team IN ORDER TO TELL A STORY PROPERLY, IT NEEDS THE RIGHT BACKDROP. TO THIS ADVERTORIAL • Placement on the homepage – guaranteed for three days END, FALSTAFF OFFERS A WIDE RANGE OF DIVERSE OPTIONS. • Transparent reporting Your message in elegant Falstaff clothing: • Google-indexed article optimised for all end devices, with integrated image gallery. • Archiving in the corresponding area Advertorial OUR OFFERING: AT DE CH Advertorial incl. image €1,590 €1,590 CHF 1,650 gallery + prize giveaway incl. quiz €800 €800 CHF 880 + newsletter entry €1,490 €1,490 CHF 950 PRIZE GIVEAWAY PACKAGE: THE QUIZ WITH UP TO 10 QUESTIONS The playful way to get Falstaff readers enthusiastic about your product or brand. The Falstaff editorial team will create up to ten questions about your product; the item will then be promoted on all Falstaff channels and will distinguish itself with a high return. Includes all the services of a classic ADVERTORIAL AND THE FOLLOWING ADDITIONAL SERVICES: • Prominent newsletter placement • Creation of the quiz questions and technical implementation ALL OF YOUR MESSAGES CASE STUDY: CROSS- UNDER ONE ROOF! MEDIA CAMPAIGN Advertorial Present your brand content in an organised way and design FOR MASERATI ADVERTISING FORMAT AT DE CH your own microsite within the Falstaff cosmos. Includes three Success across all channels: Print and digital combined with Prize giveaway: to five advertorials and suitable Falstaff content. Duration: Advertorial €3,880 €3,880 CHF 3,480 a video production and prize giveaway. The special production one year each. + quiz + newsletter by Falstaff, “3 Köche, 3 Zacken, 3 Interpretationen” generated Subject to change Photo: Shutterstock Transfer of participant over 260,000 views online and a fantastic number of leads. €0.5 €0.5 CHF 0.5 We would be happy to create a personalised concept for you! details per address All prices exclusive of tax & fees 36 falstaff media data 2020 media data 2020 falstaff 37
media data / FALSTAFF GOURMET CLUB & FALSTAFF EVENTS FALSTAFF GOURMET CLUB FALSTAFF EVENTS events FALSTAFF EVENTS – GOURMET EVENTS IN GERMAN-SPEAKING COUNTRIES Photos: Tom Luethi, Ian Ehm, Colin Cyruz Michel, Stefanie Starz, APA Fotoservice Schedl, Lukas Kucera Falstaff offers you customer events – the design, organisation and implementation of which are tailored completely to your needs. Falstaff also represents independent events: Gala events where the festive atmosphere, haute cuisine, top drinks and exclusivity can hardly be beaten. THE FALSTAFF GOURMET CLUB – THE CRÉME DE LA CRÉME FOR GOURMETS FALSTAFF TASTINGS AND MASTERCLASSES Champagne masterclass, wine tasting with famous faces from the world of wines The Falstaff Gourmet Club was established in 2004 by Wolfgang M. Rosam. The exclusive membership is by invitation only from the four marketing partners (Wiener Städtische, Magenta Telekom, Erste Bank, Austrian Airlines) and Falstaff. 20,000 Gourmet members – TOP decision-makers and multipliers in Austria with the FALSTAFF DINNERS greatest interest in wining, dining and sophisticated lifestyles. with national and international guest chefs, such as Massimo Bottura, Heinz Reitbauer, Sven Elverfeld, Heinz Beck, Thomas Bühner, Norbert Niederkofler and many more The Falstaff Gourmet Club has also been available in Germany since autumn 2019. Partners in Austria: CUSTOMISED EVENTS Gourmet trips to exciting locations with exclusive automotive partners and Falstaff award-winning chefs 38 falstaff media data 2020 media data 2020 falstaff 39
media data / FALSTAFF GAL AS FALSTAFF GALAS 2020 THE FALSTAFF GALAS ARE MARKED ON THE FALSTAFF CHAMPAGNE GALAS CALENDARS OF ALL GOURMETS. SEPTEMBER-OCTOBER 2020 In Vienna, Düsseldorf, Stuttgart and Berlin, with more than 2,200 guests in total High-end indulgence at the finest locations – that is what characterises the Falstaff Galas. Be it white wine, red wine, champagne or spirits – these Galas are highlights for the wine scene, connoisseurs, gourmets, experts and foodies. VIENNA BAR & SPIRITS FESTIVAL 19 OCTOBER 2020 at the Hofburg Vienna with over 3,000 guests FALSTAFF RED WINE GALA Photos: Max Röder, Colin Cyruz Michel & Shutterstock 23 NOVEMBER 2020 at the Hofburg Vienna with over 3,000 guests FALSTAFF GALAS ON TOUR MAY-OCTOBER 2020 in Baden, Graz, Velden, Linz, Salzburg, Seefeld and Bregenz with over 1,800 guests 40 falstaff media data 2020 media data 2020 falstaff 41
media data / LEGAL NOTICE LEGAL NOTICE Published by Falstaff Austria Wolfgang M. Rosam, Angelika Rosam Executive Management Falstaff Austria Mag. Elisabeth Kamper, Wolfgang M. Rosam, Ronald Tomandl MSc. Published by Falstaff Germany Wolfgang M. Rosam, Dr. Ulrich Sautter Executive Management Falstaff Germany Mag. Elisabeth Kamper, Wolfgang M. Rosam Published by Falstaff Switzerland Wolfgang M. Rosam, Angelika Rosam Executive Management Falstaff Switzerland Mag. Elisabeth Kamper, Wolfgang M. Rosam Executive Management Falstaff Living Mag. Michaela Cholewa, Angelika Rosam Advert contact details Austria: T: +43 1 9042141-418, email: anzeigen@falstaff.at Germany: T: +49 211 9666299-0, email: anzeigen@falstaff.de Switzerland: T: +43 1 9042141-441, email: anzeigen@falstaff.ch Print copy price / Subscription price / Digital Austria: €8.50/€ 62 incl. postage and VAT Germany: €8.50/€65.90 incl. postage and VAT / €35 Switzerland: CHF 10.50 / CHF 73 incl. postage and VAT / CHF 35 Main distribution areas Austria, Germany and Switzerland Terms and conditions For the processing of orders, the publisher’s terms and conditions apply (www.falstaff.at/AGB, www.falstaff.de/AGB, www.falstaff.ch/AGB). The prices, dates etc. listed in this media data may be updated in the course of the year. You will find the most recent applicable version at www.falstaff.com. 42 falstaff media data 2020
IS THE MAGAZINE FOR »CULINARY LIFESTYLE« www.falstaff.com Falstaff Verlags-GmbH | Führichgasse 8, A-1010 Vienna T: +43 1 9042141 | F: +43 1 9042141-450 | Email: anzeigen@falstaff.at Falstaff Deutschland GmbH | Carlsplatz 18, D-40213 Düsseldorf T: +49 211 96662990 | F: +49 211 96662999 | Email: anzeigen@falstaff.de Falstaff Verlag Schweiz AG | Konkordiastrasse 12, CH-8032 Zürich T: +41 432107029 | Email: anzeigen@falstaff.ch
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