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2020
Impact
Report
worldcancerday.org
World Cancer Day 2020 Impact Report 2
#IAmAndIWill
World Cancer Day 2020 Impact Report 3 Progress is possible. It’s not inevitable.
World Cancer Day 2020 Impact Report 4 A year celebrating progress 2020 marked a significant milestone: the 20th anniversary of World Cancer Day. It was a moment to celebrate the remarkable progress made in cancer control and an opportunity to embrace renewed ambitions, accelerate efforts and spur on greater progress towards a healthier, brighter future for all.
World Cancer Day 2020 Impact Report 5
A milestone to remember
World Cancer Day 2020 took place as The day started strongly, trending on
This year was a special one. Twitter globally with over 700,000
news surrounding the emerging
Individuals and communities came COVID-19 began to grow, diverting social media posts shared. A
staggering 617,447 unique and curious
together united in speaking up attention and resources of
governments, the media and the users visited the official World Cancer
against cancer and empowered to Day website, and over 127,000
general public. This had an immediate
take action. The campaign theme of and clear impact on the day’s reach campaign materials were downloaded.
‘I Am and I Will’ continued to inspire and resonance. However, the following
Findings from the Union for
pages not only show the strength of
every supporter and it was a reminder support for World Cancer Day but also
International Cancer Control’s (UICC)
first multi-country study on the public’s
that our commitments – big and that the importance of cancer as a
views on cancer resonated strongly
global health issue among supporters,
small – are powerful and impactful. around the world, becoming a focal
leaders and the community is hard to
point for discussion in the media.
overshadow.
Nearly 15,000 press articles in 150
Around the world, nearly 1,000 countries went beyond mentions,
activities and events took place in 113 helping to fuel important conversations
countries, reaching millions of people. around some of the most pressing
World Cancer Day’s reach extended issues in cancer.
into businesses, parliaments, shopping
This report offers a look at how World
malls, schools and universities,
Cancer Day 2020 brought together
community and town halls, places
supporters to make their mark on the
of worship, city streets, in village
day and created impact far beyond the
marketplaces as well as online.
4th of February.
World Cancer Day 2020 Impact Report 6 Northern Governors Wives Forum mark World Cancer Day with their own 'I Am and I Will' messages.
World Cancer Day 2020 Impact Report 7
Impact 85 landmarks
illuminated in 52 cities
in numbers 2019: 55 landmarks in 37 citiess
World Cancer Day’s 997 activities
in 113 countries
impact was nothing 2019: 947 activities
short of incredible.
14,926 press articles
in 150 countries
721,149 social media
mentions tagged with
#WorldCancerDay
65 governments
engaged
World Cancer Day 2020 Impact Report 8
Impact 617,447
in numbers
unique website visitors
2019: 300,360
50,000+ video views
and over 1,000 hours view
time
1,973 supporters
served through live chats
2019: 1,455
127,281
materials downloaded
2019: 127,248
World Cancer Day 2020 Impact Report 9
“The bravest thing we can do about
cancer is to fight it fiercely and
relentlessly.”
Axel Kahn, President of La Ligue Contre
Le Cancer Française for World Cancer Day.
World Cancer Day 2020 Impact Report 10
UICC members make an impact
Africa
CANSA, South Africa David Omenukor Foundation, Faraja Cancer Support, Kenya Zanzibar Outreach Program,
Nigeria Tanzania
On World Cancer Day, the Cancer World Cancer Day was celebrated
Association of South Africa (CANSA) A lively programme of activities organised throughout the city of Eldoret with the In Tanzania, a collaboration between
organised free cancer screenings, by the David Omenukor Foundation Faraja Cancer Support centre and the the Zanzibar Outreach Program (ZOP),
including for breast and prostate cancers, in association with the Breast Cancer Moi Teaching and Referral Hospital Breast Clinic Holland, Mnazi Mmoja
in cities and towns all over the country. Association of Nigeria (BRECAN) helped leading the commemorations with a Hospital, Kanga Maternity Trust, Oman
South Africans were also encouraged to to engage the public on World Cancer day-long series of events held at the Cancer Association and Zanzibar
get outdoors and get active with CANSA’s Day. The day included a public lecture hospital. The community were invited to Cancer Association, helped to elevate
mainstay World Cancer Day event, with an oncologist, a walkathon and free participate through a cancer awareness breast cancer awareness and education
Gijima for CANSA, a 5km and 10km fun cancer screenings for prostate, colon, walk, free cancer screenings for breast among healthcare professionals and
run. This year, Gijima for CANSA took cervical and breast cancers. Secondary and cervical cancers, health talks on risk women in the region. In addition to
place in five cities across South Africa. school students throughout the state factors as well as a fun race and relay. awareness raising and press and media
of Imo were also encouraged to learn engagement activities, World Cancer Day
more about cancer in a quiz and essay saw healthcare professionals from the
competition organised by the Foundation. islands of Zanzibar, Ungurja and Pembar
participate in a training session by Breast
Clinic Holland. The training session aimed
to equip and empower participants to
deliver breast examination clinics around
the islands, and with the additional
donation of a laptop, a breast ultrasound
probe and two monitors from Breast
Clinic Holland to the ZOP, the team has
since been able to deliver breast health
clinics twice a month.World Cancer Day 2020 Impact Report 11
Supporters of World Cancer Day in Tanzania.
Credit: Ocean Road Cancer InsituteWorld Cancer Day 2020 Impact Report 12
UICC members make an impact
Americas
Basic Health International, and Métis leaders, to discuss the national INCA, Brazil Moffit Cancer Center,
El Salvador Action Plan to Eliminate Cervical Cancer United States
Brazil’s national cancer institute, INCA
in Canada and to ultimately achieve a
Over 150 leaders and experts attended marked the 20th anniversary of World The children’s book, Fritzy Finds a Hat:
shared vision of eliminating the disease
the World Cancer Day symposium co- Cancer Day with the release of their A Gentle Tale to Help Talk with Children
by 2040.
hosted by Basic Health International report, Estimate 2020: Incidence of About Cancer, written by cancer survivor
and the Ministry of Health of El Colombian League Against Cancer in Brazil. Details of the report and ice-skating Olympian, Scott Hamilton
Salvador. The day’s aim focused on Cancer, Colombia which included the latest national cancer and illustrated by country-singer, Brad
sharing perspectives, work, knowledge data were shared at the official launch, Paisley was launched this World Cancer
and networks with the common goal An innovative digital campaign captured which was held in Rio de Janeiro and Day. The book release generated
of eliminating cervical cancer in El the attention of the public in Colombia was widely covered by the media. INCA significant media attention on TV, radio
Salvador. One of the event highlights this past World Cancer Day as the also used the occasion to highlight and newspapers and helped raise public
included the Minister of Health, Violeta Colombian League Against Cancer achievements made in cancer control awareness and funds, with part proceeds
Menjivar swearing in new members into launched their new campaign, “Stomach with a video timeline showing 20 years of from book sales helping to benefit the
the Alliance for Cancer Prevention in El Cancer, a silent host". Highlighting the national progress. INCA further generated Moffit Cancer Center.
Salvador. importance of prevention and early public awareness with celebrities such
detection of a disease that affects more as prominent dancer and choreographer “It was the plan all along to release
Canadian Partnership Against than 7,000 Colombians, the campaign Carlinhos de Jesus, dancer Ana Botafogo this book on a very special day where
Cancer, Canada launched at 8am on the 4th of February and actors Márcio Kieling and Susana we can look back on survivorship
at the Avenida Chile Shopping Center Vieira, who were featured in a video series or on those we’ve said goodbye to.
On the 4th of February, the Canadian and continued throughout the day, It’s an important day to recognise
showing their support of World Cancer
Partnership Against Cancer hosted the inviting shoppers to understand how because of the promise of treatment
Day.
Elimination of Cervical Cancer Summit in stomach cancer develops in the body options and how we can better fund
Toronto. The Summit brought together key those.”
through an educational video and
stakeholders in government and health, immersive experience. Scott Hamilton
as well as patients, women’s health
advocacy groups and First Nations, InuitWorld Cancer Day 2020 Impact Report 13 World Cancer Day event in El Salvador. Credit: Basic Health International, Faby Salmeron
World Cancer Day 2020 Impact Report 14
UICC members make an impact
Europe
Cyprus Anticancer Society, Israel Cancer Association, Israel Kazakhstan’s Minister of Health. The Eggermont, CSO of the Princess Máxima
Cyprus afternoon was a chance to celebrate Center with the prestigious German Aid
This World Cancer Day, the Israel
patients and survivors, including Award, which every year recognises
Cancer Association organised a number
opportunities to share stories, a outstanding doctors and scientists in the
In Cyprus, ten NGOs including the of initiatives, including a programme
concert by Kazakstan’s pop stars and a field of oncology.
Cyprus Anticancer Society joined forces specifically engaging middle and high
performance by the Institute’s volunteers.
alongside the Bank of Cyprus Oncology school students around the country.
In the evening, the Baiterek monument Slovak Cancer League, Slovakia
Center to raise public awareness, Reaching 10 cities all over Israel
- the main symbol of the Kazakh capital
including through TV and radio media throughout the month of February, the The Slovak Cancer League organised
in Nur-Sultan - was illuminated for the
opportunities as well as a high profile initiative aimed to improve awareness a series of initiatives to mark this year’s
first time in orange and blue in support of
soccer match in support of World Cancer of cancer control among the teen World Cancer Day. The League delivered
World Cancer Day.
Day. In collaboration with the Ministry population. Students attended lectures by lectures for the public as well as for
of Health and Ministry of Education and physicians and scientists on cancer risk Deutsche Krebshilfe, Germany workplaces on prevention and screening,
Culture, the ten NGOs also launched reduction and prevention. The students counselling hours offered by the League’s
a national competition, challenging were also encouraged to brainstorm ways The Deutsche Krebshilfe in partnership network of doctors, nutritionists,
students to submit essays, art projects in which young people can get involved with the Center for Integrated Oncology psychologists and other experts were
and audiovisual projects inspired by the and how they, themselves, can champion took over Bonn's main market square extended on the day, while information
message “I am young and I will create healthy behaviour change among their this World Cancer Day. There were from the National Oncology Institute and
a future without cancer”. The winning own friends and peers. opportunities for the public who were Ministry of Health were distributed widely
projects were selected by a panel of curious to learn more about cancer to to hospitals and the League’s network of
well-known artists and academics Kazakh Institute of Oncology speak to cancer experts about prevention, psychologists in an effort to raise further
and the prizes were presented at a and Radiology, Kazakhstan healthy lifestyles, therapies as well as awareness of cancer among healthcare
prestigious event attended by the Minister the latest research in cancer. Art therapy professionals.
of Education, the Director General of The Institute opened their doors this
and yoga exercises were also among the
the Ministry of Health, the Volunteer World Cancer Day for a series of events.
activities taking place during the event.
Commissioner, Members of Parliament as The day started with a morning press
In the afternoon, a ceremony at Bonn’s
well as representatives from the NGOs. event with KazIOR’s Chairman, the
Town Hall presented Prof. dr. Alexander
Institute’s Chief Oncologist as well asWorld Cancer Day 2020 Impact Report 15 'I Am and I Will' messages in Turkey. Credit: Turkish Association for Cancer Research and Control
World Cancer Day 2020 Impact Report 16
UICC members make an impact
Europe
The League Against Cancer teachers and the school community to course took place, ahead of the students Vall d’Hebron Institute of
Prague, Czech Republic spread empowering messages of cancer and the TACRC teaming up at one of Oncology, Spain
prevention and healthy lifestyles. In the main shopping centres to raise awareness
In cooperation with the Czech Medical To mark World Cancer Day, a series of
city of Fundão, schools and the greater among shoppers. In the evening, iconic
Company J. E. P and the Czech Society roundtable discussions were hosted by
Fundão community also helped to spread landmarks in both the cities of Istanbul
of General Medicine, the League Against the Vall d’Hebron Institute of Oncology
the same message. The care group, and Ankara were on display in orange
Cancer Prague hosted the 13th public (VHIO) alongside a number of local
Unidade de Cuidados na Comunidade and blue to support World Cancer Day.
cancer prevention symposium in honour cancer organisations. Speakers discussed
do Fundão (UCC Fundão), organised
of World Cancer Day. This year’s focus Turkish Society for Radiation a range of topics, including prevention,
a public seminar to raise awareness of
was on kidney and bladder cancers, Oncology, Turkey research and clinical trials. During the
reducing risk factors through nutrition
with experts across the field delivering day, experts from VHIO also helped
as well as hosted a drawing contest to
lectures at the Czech Medical Society on Members and volunteers from the to further public awareness by taking
celebrate 20 years of World Cancer Day,
topics that included diagnostics, surgical Turkish Society for Radiation Oncology part in a panel discussion, which was
challenging students to draw something
treatment, radiotherapy, immunotherapy rode bicycles to raise visibility of World broadcasted by local news channel,
related to the day.
and the psychological impact on cancer Cancer Day in the main cities of Turkey. betevé. The Vall d'Hebron University
patients. The cyclists drew attention with their Hospital also hosted a public event,
Turkish Association for Cancer
orange vests featuring the World which offered information on cancer
Research and Control, Turkey
The Portuguese League Against Cancer Day logo and their decorated research, prevention and treatment as
Cancer, Portugal In its 15th year celebrating World Cancer bicycles adorned with World Cancer well entertainment with the Bella Quirze
Day, the Turkish Association for Cancer Day orange balloons and posters. The Band putting on a concert.
In Portugal, World Cancer Day was
Research and Control (TACRC) kicked off riders distributed information leaflets to
celebrated throughout the country with
their 2020 World Cancer Day activities the public in the cities of Izmir, Ankara,
activities taking place everywhere. The
with a press conference held at the Kadiköy, Adana, Atakum and Trabzon.
Community Volunteer Group of the
Association’s headquarters. A panel
Portuguese Cancer League promoted a
discussion co-organised by TACRC
solidarity walk in the city of Cantanhede.
and Hacettepe University for first-year
Nearby in Coimbra, the Martim de Freitas
students enrolled in a social responsibility
group of schools involved students,World Cancer Day 2020 Impact Report 17 World Cancer Day event hosted by the International Atomic Energy Agency. Credit: D.Calma - International Atomic Energy Agency
World Cancer Day 2020 Impact Report 18
UICC members make an impact
Eastern Mediterranean
MAHAK, Iran Naef K. Basile Cancer Shaukat Khanum Memorial Qatar Cancer Society, Qatar
Insitute, Lebanon Cancer Hospital and Research
To celebrate World Cancer Day, MAHAK The Qatar Cancer Society and the Qatar
Centre, Pakistan
organised a full programme that included This past World Cancer Day was an Football Association came together in
a social media campaign, a fundraising opportunity for Naef K. Basile Cancer It was a special World Cancer Day for the spirit of World Cancer Day to honour
drive, an influencer engagement initiative Institute (NKBCI) to highlight the the Shaukat Khanum Memorial Cancer and celebrate children living with cancer
and public outreach activities. Leading important role of the arts in supporting Hospital and Research Centre who were and their families. In Doha, players and
up to World Cancer Day and thanks to a the health, well-being and treatment of also celebrating a milestone event - their team officials from the Al Duhail and
collaboration with two major shopping cancer patients. In a joint event, NKBCI, 25th anniversary. Their World Cancer Day Muaither teams walked out onto the
destinations, MAHAK’s teams were onsite the American University of Beirut Medical activities led with the Children’s Mela, pitch at Abdullah bin Khalifa Stadium
at two locations, encouraging everyone Center and the Cancer Support Fund a fun carnival held on the grounds of hand in hand with children living with
to join World Cancer Day. Shoppers brought together the world of health the centre for over 1,000 children living cancer ahead of the Amir Cup match. At
had the chance to take photos with with the world of music and visual arts. with cancer, survivors and their families. Aspire Park, the biggest park in Doha, a
the World Cancer Day selfie frame and News anchor, Rola Safa hosted the Throughout the week, hospital staff spoke World Cancer Day event was hosted by
wrote their wishes for children living with day’s programme which was held on to the media about the importance of the Qatar Cancer Society. The day-long
cancer on balloons. On social media, the 4th of February at the Halim and prevention and early detection, and on programme featured entertainment,
over 150 Iranian celebrities were invited Aida Daniel Academic and Clinical World Cancer Day itself, both children healthy cooking competitions, free
to share their ‘I Am and I Will’ posters on Center. Supporters, cancer patients and staff took part in a walk against medical consultations, sports activities,
instagram, while nearly 300 students and their families, as well as healthcare cancer, with participants carrying mammograms for women and the
from three schools in Tehran learned more professionals attending the day had the inspirational World Cancer Day signs that opportunity to playfully go toe-to-
about World Cancer Day. Over 2,000 chance to learn more about the cancer featured messages of survival and hope. toe with Qatar national team player
MAHAK staff, volunteers, supporters, control efforts as well as enjoy a video Almoez Ali. The awareness raising event
students and runners also helped to installation and musical performances attracted media attention with high
spread the word by proudly wearing by the Lebanese National Higher profile personalities also supporting the
World Cancer Day badges and two iconic Conservatory of Music. occasion.
landmarks, Sana Shopping Center and
the Azadi Tower, were awash in orange
and blue lights to generate even greater
awareness.World Cancer Day 2020 Impact Report 19
UICC members make an impact
South East Asia
Cancer Society of India, India Indonesian Radiation Oncology Cancer Society of Nepal, Nepal
Society, Indonesia
To mark World Cancer Day, the Cancer Around 1,000 people joined a 5km walk
Society of India in collaboration with the To mark World Cancer Day, the in Kathmandu to raise awareness this
Harvard T H Chan School of Public Health Indonesian Radiation Oncology Society World Cancer Day. Under the theme of
and the American Cancer Society hosted offered a two-day educational ‘I Am and I Will’, the Cancer Society of
an exclusive webinar for over 70 health workshop for primary healthcare Nepal in collaboration with Lions Club
journalists from regional news outlets workers, who are at the front-lines and International encouraged supporters
across India. Dr. Neerja Bhatla, All India have the critical opportunity to inform to come together to focus on the
Institute of Medical Sciences’s professor their patients on cancer prevention and importance of cancer prevention.
in Obstetrics and Gynecology, as well as early detection. The workshop aimed at The programme was inaugurated by
government representatives, presented providing information, skills and training Minister of Women, Children and Senior
information and answered questions in these crucial aspects of cancer care. Citizens, Parbat Gurung who also took
particularly on cervical cancer and the part in the rally.
Human papillomavirus vaccination.
Journalists also had the chance to hear
from Sangeeta Gupta, a cancer survivor
who shared her empowering story.World Cancer Day 2020 Impact Report 20 The Pentai Jerudong Specialist Centre marks World Cancer Day
World Cancer Day 2020 Impact Report 21
UICC members make an impact
Western Pacific
Fiji Cancer Society, Fiji National Cancer Society of Pantai Jerudong Specialist PJSC’s cancer patients and survivors
Malaysia, Malaysia Centre, Brunei Darussalam in a powerful show of support. Health
Dragon boats were seen on the waters of
booths, opportunities for the public to talk
Fiji this past 4th of February, with breast World Cancer Day was a busy day for
The National Cancer Society of Malaysia to oncologists, a Tai Chi session, quizzes
cancer survivors from Fiji and Canada the team and volunteers at the Pantai
(NCSM) marked World Cancer Day and other initiatives also helped to further
taking part in a dragon boat race, which Jerudong Specialist Centre (PJSC).
throughout the month of February with a engage the public. Throughout that week,
was launched for the first time by the Fiji Visitors to the centre were treated with
number of major initiatives. On the 4th of the Jerudong Park Country Club’s Crystal
Cancer Society to mark World Cancer World Cancer Day themed cookies and
February, NSCM launched a key report, Arch – an iconic monument in Jerudong
Day. Villages on the island of Fiji also got badges and had the chance to tour the
which detailed NCSM’s impact across Park – also shone a light for World Cancer
together for a Health Fair in Galoa where World Cancer Day Gallery, an exhibition
the country in 2019. Later in the month, Day.
Fiji Cancer Society’s experts were on showcasing past and present initiatives
NCSM’s World Cancer Day event, Cancer
hand to conduct free cancer screenings in cancer awareness efforts. Information
& I, was inaugurated, with clinicians
and share information on cancer to booths from the children’s support group,
delivering a half day of educational
around 650 Fijians. YASKA and breast cancer organisation,
sessions on a number of topics, including
BBCSG, were also on hand to welcome
tobacco-related cancers, gynaecological
visitors and provide further information on
cancers, male-related cancers,
their services.
chemotherapy and cancer treatment
updates. Free cancer screenings were
World Cancer Day activities continued
also offered as part of NCSM’s dedicated
the entire week in Brunei Darussalam,
programme of World Cancer Day
including the Walk, Run and Cycle event
activities.
jointly organised by the PJSC and the
Ministry of Health’s Promotion Centre.
Over 1,500 participants registered for the
event which took place in the capital city,
with ministerial leaders walking alongsideWorld Cancer Day 2020 Impact Report 22
UICC members make an impact
Western Pacific
Singapore Cancer Society, The Singapore Cancer Society took the UICC Japan, Japan
Singapore campaign further, with a dedicated
UICC Japan and its 29 member
social media campaign that included
Singapore Cancer Society was in fighting organisations celebrated World Cancer
a competition encouraging followers
form for this year’s 20th anniversary. Day with activities hosted across the
to post and share how they will commit
Celebrities, influencers and supporters country to raise awareness of the day. In
to fighting cancer for the chance to
all over Singapore were encouraged Tokyo, UICC Japan hosted the official
win a small prize. An impressive 10
to put on their ‘I Am and I Will’ boxing lighting up of the Caretta Shiodome
prominent buildings and landmarks lit
gloves and pledge their commitment – a popular shopping, dining and
up the evening skyline for World Cancer
to fighting cancer. A promotional video entertainment centre near the heart of
Day, with the Singapore Cancer Society
featuring celebrities showing their Ginza – in an impressive and magical
partnering with Gardens by the Bay, ION
support, including football legend Fandi display of orange and blue. The evening
Orchard, Khoo Teck Puat Hospital,Marina
Ahmad, actors Rebecca Lim, Vikneswary event gathered nearly 70 guests and
Square, National Gallery Singapore,
Se and Paul Foster, radio host HENRY was broadcasted to news channels in
Ocean Financial Centre, Our Tampines
and journalist and presenter Victoria Japan and live streamed for the first
Hub, Suntec City, The Fullerton Hotel
Cheng, were broadcasted on giant time on YouTube. Leaders from cancer
Singapore and Victoria Theatre and
LED digital screens at two popular organisations across Japan as well as
Concert Hall.
tourist destinations at Campbell Lane special guests, singers Chiemi Hori and
(SGDconnect) and the Suntec Singapore Asakura Miki shared their reflections on
Convention & Exhibition Centre. cancer in a series of speeches throughout
the evening.World Cancer Day 2020 Impact Report 23 World Cancer Day in Malaysia. Credit - CAPRI COMMUNICATIONS SDN BHD
World Cancer Day 2020 Impact Report 24
"Due to the incidence rate of
cancer which is rising day by day
all over the world especially in
low and middle income countries,
the necessity of increasing
knowledge and dispelling certain
misconceptions about cancer is a
highlighted issue. We believe cancer
can be controlled and World Cancer
Day is the best occasion on which
we can raise awareness towards
this issue."
Arasb Ahmadian
CEO of MAHAK
Shoppers in Iran take part in World
Cancer Day. Credit: MAHAKWorld Cancer Day 2020 Impact Report 25
Partners with a vision
Astellas “One of the bravest things we can Daiichi Sankyo Diaceutics
do is to approach each day from
Leaders from Astellas showed their Daiichi Sankyo celebrated World Cancer To mark World Cancer Day, Diaceutics
the perspective of the patient with
commitment to World Cancer Day by Day by using their social media platforms gave a first glimpse of the report: The
cancer. If all of us were to imagine
sharing their ‘I Am and I Will’ pledges on to spread the word. Inspirational posts Diaceutics PM Readiness Report 2020.
ourselves in the shoes of the patient,
social media, including Andrew Krivoshik, were shared featuring ‘I Am and I Will’ Set to be released later this year, the
we would better understand the
Senior Vice President and Oncology messages by team members as well as released abstract introduces solutions to
urgency to address the unmet needs
Therapeutic Area Head at Astellas posts describing their motivations for the testing ecosystem for Non-Small Cell
and evolve cancer care from an acute
Pharma who marked World Cancer Day working in the Daiichi Sankyo’s Oncology Lung Cancer.
therapy to managing it as a chronic
with a powerful response to the question: team.
condition, and ultimately to a cure.”
What is the bravest thing we can do The Diaceutics team were also on the
about cancer? as part of the 20 Leaders: Highlighting Daiichi Sankyo’s ground in Bangalore, in collaboration
Andrew Krivoshik, Senior Vice
1 Question video series. commitment to patient care and with the Government of Karnataka, to
President and Oncology Therapeutic
changing lives for the better, the screen 100 women for breast cancer.
Area Head, Astellas Pharma
European office encouraged team Reporting live on one of World Cancer
members to post a selfie on the Daiichi Day’s Facebook broadcasts, Dr Bagali
Sankyo pinboard, with each selfie spoke of the latest technology that allows
contributing 10 EUR to the Bettina Bräu screening to be done in complete privacy
Foundation, a German organisation, without exposure to radiation.
supporting children living with cancer.World Cancer Day 2020 Impact Report 26
Partners with a vision
MSD Qatar Airways Biocon Biologics Generating strong media interest, the
high-level event on World Cancer Day
This past World Cancer Day, MSD “Qatar Airways is proud to announce To mark World Cancer Day, Biocon
prompted important discussions needed
continued to push for progress and its sponsorship of the Union for Biologics helped to deliver the Cancer
to inform the country’s cancer control
helped to drive the amplification of the International Cancer Control on the Summit 2020 in New Delhi – an initiative
plan, including on the healthcare system,
day globally. For the second year in a 20th anniversary of World Cancer by the Integrated Health and Wellness
early and reliable diagnosis, the financial
row, MSD teamed up with Twitter to Day. Awareness and education is Council – which brought together
burden of cancer as well as dignified and
support the official World Cancer Day everything in the fight against this national leaders, including India’s Minister
quality treatment.
Twitter emoji. The exclusive Twitter emoji disease, and we are honoured to of State for Health and Family Welfare,
could be seen across the platform as support UICC in its efforts. From decision-makers and health professionals “It’s time to redefine what
the hashtag #WorldCancerDay trended everyone in this airline we wish the to create an actionable cancer control innovation is, so that everybody
around the world. The MSD teams took best for all people facing cancer roadmap for India.
has access to affordable
part through sharing photographs of MSD whether themselves or through their
treatment.”
team members’ holding up signs with their loved ones.”
own ‘I Am and I Will’ commitments, while Dr. Christiane Hamacher
the occassion was also an opportunity Qatar Airways Group Chief Executive,
CEO, Biocon Biologics
to feature more personal stories by His Excellency Mr. Akbar Al Baker
individuals living with cancer, including
a powerful video featuring Claire, a
mother, breast cancer survivor and
Associate VP of Production and Pipeline
Communications at MSD.World Cancer Day 2020 Impact Report 27
Partners with a vision
Bristol-Myers Squibb “My contribution is to make sure
that patients do not wait ten years
Bristol-Myers Squibb (BMS) around
in order to have access to new
the world shared their ‘I Am and I Will’
therapies.”
commitments, using social media to
engage with their followers and to help Gaetano Crupi
further amplify the message. In Brazil, President and General Manager,
BMS used the day to support cancer BMS Brazil
organisations and patient groups in their
World Cancer Day activities which took
place across the country. Among the
Icon Group
many initiatives, they included a public
awareness raising campaign organised This World Cancer Day, Icon Group
by patient association, Oncoguia, developed creative, visual butterfly
focused on dispelling cancer myths which displays using over 11,000 paper
took place in the streets of São Paulo, butterflies across their 103 sites in
as well the launch of Estimate 2020: Australia, New Zealand, China, Singapore
Incidence of Cancer in Brazil by the and Hong Kong. Icon’s patients, partners
Brazilian National Cancer Institute (INCA) and 3,000 team members wrote their
at a dedicated event in Rio de Janeiro. ‘I Am and I Will’ pledges on the paper
butterflies as a powerful sign of hope and
to symbolise their commitment to easing
the cancer burden. The team at Icon
Group also led the lighting of more than
30 landmarks across Australia and in
New Zealand’s major cities of Auckland,
Christchurch and Wellington for the very
first time.World Cancer Day 2020 Impact Report 28
Partners with a vision
Roche “We all know that the incredible Sanofi
advances in personalised healthcare
Roche’s team provided a truly inspiring Coinciding with World Cancer Day,
in cancer are meaningless unless
response to World Cancer Day this year. Sanofi celebrated the launch of When
they reach those who need them.
The initiative came from individuals and Cancer Grows Old™ – a multi-year
Improving access to cancer
teams on the ground who were excited initiative seeking to address the unique
treatment is at the heart of what
about marking this important day. Many needs and challenges faced by older
we do – no matter where we are in
of Roche’s team members flagged ‘I people living with cancer and their
Roche – and the more we can speak
Am and I Will’ on their social media families. The launch included a social
up and keep this central to public
accounts; in Nigeria, country manager, media campaign, a series of video
consciousness the better.
Ladi Hameed took World Cancer Day as interviews with patients and advocates,
an opportunity to highlight the national Let’s keep working together to make including UICC’s CEO, Dr Cary Adams,
cancer burden in the local media; and the sure more people have access to the as well as the announcement of a global
managing director of Roche Diagnostics right treatment at the right time – no study to define the global policy gaps in
UK and Ireland, Geoff Twist, focused on matter where they are…” cancer and ageing in collaboration with
personalised medicine and the promise The Economist Intelligence Unit.
and potential that it holds to better treat Michael Oberreiter
cancer patients. Head of Global Access
RocheWorld Cancer Day 2020 Impact Report 29
Experiencing World Cancer Day live
In a first for World Cancer Day, thousands of
supporters tuned in to watch some of the events
taking place around the world through a series of
Facebook Live broadcasts.
The livestream started in Brisbane and
broadcasted from different cities throughout the
day, including in Sydney, Jerudong, Lahore, Tokyo,
Lyon, Bangalore, Beirut, Cape Town, Abuja, Bonn,
Inverness, Mexico City, Toronto and Jacksonville
before ending the day in Geneva.
Experience the live broadcastsWorld Cancer Day 2020 Impact Report 30
Giving people a voice
on World Cancer Day
To mark the 20th anniversary of World Cancer Day, UICC
commissioned an international survey of over 15,000 people
in 20 countries to better understand what people think,
believe and feel about cancer.
The report, International Public Opinion Survey on Cancer
2020, digs deeply into people’s concerns about cancer,
their perceptions on risk factors, their behaviour as well as
expectations of their governments.
“Examining this diversity of views and voices will help
enable us to truly understand where we have been
and where we must go. We hope that this report will
inspire action and enable critically needed change.”
Dr Cary Adams
CEO, UICC
Download the full reportWorld Cancer Day 2020 Impact Report 31
20 Leaders: 1 Question
This past World Cancer Day we asked more
than 20 prominent leaders around the world
one question:
“What is the bravest thing
we can do about cancer?”
In the 20 days that led up to the 20th
anniversary of World Cancer Day, we heard
powerful responses from big and bold minds
including health ministers, oncologists, CEOs,
presidents and political leaders.
Watch on
youtube.com/worldcancerday_officialWorld Cancer Day 2020 Impact Report 32
A celebration
A World Cancer Day evening event hosted The evening brought into sharp focus the
by UICC gathered together some of the serious need to address the inequities in
of partnership
best minds in global cancer control to cancer, including the inequities faced by
celebrate the release of three agenda-setting lower income countries and among the most
and progress
publications from UICC, the World Health socioeconomically disadvantaged groups.
Organization and the International Agency
for Research on Cancer. Image: Dr Ren Minghui, Assistant Director-General, Division
for Universal Health Coverage/Communicable and NCDs
from the World Health Organization speaks at UICC's
World Cancer Day event in Geneva.World Cancer Day 2020 Impact Report 33
World Cancer Day continued
into the evening with landmarks,
buildings, bridges, towers and
monuments lighting up in orange
and blue. In total, 85 landmarks
in 52 cities took part to show
their support.
CN Tower, Toronto Canada light up
for World Cancer Day thanks to the
Canadian Partnership Against CancerWorld Cancer Day 2020 Impact Report 34
Lighting up the world
Adelaide Convention Centre, The Big Banana, Coffs Arena do Grêmio Stadium, The Housing Bank, Amman, Our Tampines Hub, Singapore
Australia Harbour, Australia Porto Alegre, Brazil Jordan
Suntec City, Singapore
Ballarat Town Hall, Ballarat, Geelong Palm Trees, Geelong, Beira Rio Stadium, Porto Wadi Abdoun Bridge, Amann,
The Fullerton Hotel, Singapore
Australia Australia Alegre, Brazil Jordan
Victoria Theatre and Concert
Eureka Park, Ballarat, Australia AAMI Park, Melbourne, Maracana Stadium, Rio de Al-Khazneh (the Treasury),
Hall, Singapore
Australia Janeiro, Brazil Petra, Jordan
Fountain on Lake Wendouree,
City of Arts and Sciences
Ballarat, Australia Melbourne Star Obervation O Cruzeiro, São Joao do Piaui, Bayterek Tower, Nur-Sultan,
Complex, Valencia, Spain
Wheel, Melbourne, Australia Brazil Kazakhstan
Brisbane City Hall, Australia
Jet d’eau, Geneva, Switzerland
Elizabeth Quay, Perth, Estaiada Bridge, Teresina, DUN’s (Dewan Undangan)
Reddacliff Place, Brisbane,
Australia Brazil Building, Kuching, Malaysia Globe and Kaknastornet,
Australia
Stockholm, Sweden
Perth Concert Hall, Perth, Calgary Tower, Canada Menara Kuala Lumpur Tower,
Sandgate Town Hall, Brisbane,
Australia Malaysia Galata Tower, Istanbul, Turkey
Australia Confederation Building,
The Bell Tower, Perth, Australia Newfoundland and Labrador, Christchurch Airport Terminal Yavuz Sultan Selim Bridge,
Story Bridge, Brisbane,
Canada & Airways Tower, New Zealand Istanbul, Turkey
Australia Luna Park, Sydney, Australia
Halifax City Hall, Canada Carter Foutain in Wellington Maggie’s Highlands Centre,
The Wheel of Brisbane, Manly Town Hall, Sydney,
Harbour, New Zealand Inverness, United Kingdom
Australia Australia High Level Bridge, Edmonton,
Canada Trees at Oriental Bay, Spinnaker Tower, Portsmouth,
Victoria Bridge, Brisbane, Mitchell Building, State Library
Wellington, New Zealand United Kingdom
Australia of NSW, Sydney, Australia Niagara Falls, Canada
Eden Park Stadium, Auckland, St George's Hall, Liverpool,
Kings Avenue Overpass, Sydney Town Hall, Australia RCMP Heritage Centre,
New Zealand United Kingdom
Canberra, Australia Regina, Canada
Elizabeth Mall & Slamanca
Qatar Petroleum Tower, Doha, The Southampton Guildhall,
National Portrait Gallery, Square, Hobart, Australia Sails of Light, Vancouver,
Qatar Southampton, United Kingdom
Canberra, Australia Canada
Launceston Town Hall,
Dakar Airport, Dakar, Senegal BT Tower, London, United
Old Parliament House, Launceston, Australia Town Hall, Evian, France
Kingdom
Canberra, Australia Khoo Teck Puat Hospital,
Ministry of Health, Brasília, Incity Tower, Lyon, France
Singapore Tower 42, London, United
Royal Australian Mint, Brazil
TV tower, Tbilisi, Georgia Kingdom
Canberra, Australia Marina Square, Singapore
National Congress, Brasília,
Azadi Tower, Tehran, Iran City Hall, Boston, United States
Telstra Tower, Canberra, Brazil National Gallery, Singapore
Australia Sana Shopping Center, Tehran, Peco Crown, Philadelphia,
Planalto Palace, Brasília, Brazil Ocean Financial Centre,
Iran United States
Munro Martin Parklands, Singapore
Stone Cathedral, Canela,
Cairns, Australia Caretta Shiodome, Tokyo,
Brazil ON Orchard, Singapore
Japan Caretta Shiodome Lights
up for World Cancer Day in
Tokyo thanks to UICC JapanWorld Cancer Day 2020 Impact Report 35 Governments show their support Governments around the world demonstrated their leadership and commitment to reducing the global cancer burden. For more details, read the Governments in Action World Cancer Day 2020 Report.
World Cancer Day 2020 Impact Report 36 Making news around the world World Cancer Day offers a unique opportunity to draw global media attention and drive public dialogue on the key challenges in cancer. This year, the lead news story for World Cancer Day shone a spotlight on the inequities faced by socioeconomically disadvantaged groups – one of the starkest findings coming out of UICC’s International Public Opinion Survey on Cancer. In 2020, World Cancer Day was covered by hundreds of leading media outlets, achieving close to 15,000 press articles.
World Cancer Day 2020 Impact Report 37
What the press is saying
Asia Africa Asia & Middle East Oceania United States Europe World Cancer Day, dalla terapia alla
New decade, new opportunities? diagnosi ancora troppe differenze regionali
World Cancer Day: influential Cervical cancer jab should be compulsory in
World Cancer Day observed in The Endless War - The TAKE ACTION World Cancer Day 2020 - Istituto Marangoni per la Giornata mondiale
World Cancer Day: Obaseki Calls for Over 8,000 cancer cases recorded in Jordan figures from around the world every country, says Princess Dina of Jordan
Lalitpur, Nepal One Against Cancer theme and quotes for this year contro il cancro 2020
Collaboration against Scourge in January-September period of 2019 tweet messages of support
World Cancer Day: Urgent action Giornata mondiale contro il cancro: aumento
Millions Still At Risk Of Cancer, needed to improve early detection della sopravvivenza a 5 anni dalla diagnosi What is World Cancer Day and what’s this
More affordable and accessible Here’s What We Need To Do
World Cancer Day: national plans to improve year’s theme?
cancer treatment needed,
patients’ lives
reveals international survey
Merck Foundation marks World Cancer
Day through its Merck Cancer Access
To fight cancer, we start by Program
raising awareness
World Cancer Day 2020: Survey Major disparaties in public awareness of cancer
Shows Unacceptable Cancer
World Cancer Day: Here’s how perceptions
Dia Mundial contra el Cancer: Awareness Divide Hoy es el dia mundial contra el cancer
Tranformation of Qatar’s cancer services about the disease differ around the world
results in advanced care el teson de padres y madres
para que se investigue mas
Cancer: new report shows huge gap on
awareness between higher and lower
socio-economic groups
Hari Kanker Sedunia 2020: People with Disabilities
Setiap Orang Bisa Mencegah Get Cancer, Too World Cancer Day: EU to launch new plan
to fight cancer Dia Mundial contra el Cancer: el
ESMO reaffirms commitment to education as key teson de padres y madres para que se
lever to make cancer prevention effective investigue mas
Global survey highlights actions
Australians want on cancer
World Cancer Day 04.02.20202
“I am and I will”
Seek doctors instead of alternative
5 ways you can change your diet to
treatments, health minister advises Istuto Marangoni, UICC Join Forces
lower your cancer risk - today
cancer patients Against Cancer
World Cancer Day: Gary Burgess
On World Cancer Day, A Call shares his story
Report Says Australians Don’t Know
the Biggest Cancer Risk Factors For United Action In Africa
Journée mondiale contre le cancer : Un simple
Hugill & Ip Solicitor tham gia Chiến test sanguin pour évaluer la radiosensibilité
dịch #IAmAndIWill hỗ trợ Quỹ 4 de febrero: Día Mundial contra el Cáncer des patients
Kenya: Cancer - New Report Shows Huge Petra’s Al Khazneh lit blue to mark World
Nghiên cứu ung thư châu Á Gap on Awareness Between Higher and Cancer Day
Lower Socio- Economic Groups World Cancer Day: New study into
World Cancer Day: The most msnNOW: World Cancer Day
hard-to-treat cancers
common types of cancer marks 20th anniversary
in Victoria Journée mondiale contre le cancer : les World Cancer Day: Six most common
Sejarah World Cancer Day atau traitements progressent et la maladie se cancers for women and the symptoms
Hari Kanker Sedunia, dan 6 guérit mieux to look out for
Penyakit Mematikan
First Lady launches cervical cancer Cancer Day observed across country
advocacy guide to raise awareness
Take action against cancer: First Lady
Qatar Airways official airline sponsor of union
for cancer control
What you need to know about
World Cancer Day
Canada
Latin America Labaid observes World Cancer Day. Cancer
awareness day emphasizes early detection to
control deaths
Cancers au Canada: plus de
200 000 nouveaux cas et 80
000 deces tous le ans
Dia Mudial Contra el Cancer: La
importancia de crear conciencia en
la comunidad Cervical cancer could be
eliminated in Canada in just
20 years, studies find
Los cinco tipos de cancer mas
comunes y mas mortales del mundo
Cuba joins activities for
World Cancer dayWorld Cancer Day 2020 Impact Report 38 Influential voices for World Cancer Day
World Cancer Day 2020 Impact Report 39 We are all heroes We saw heroes everywhere this World Cancer Day: using their voice to raise awareness, offering comfort and support, standing up for what they believe in and taking action towards a better, healthier world.
World Cancer Day 2020 Impact Report 40
Heroes for Progress
To celebrate the hero in all of us and our everyday choices and
actions to reduce the impact of cancer, UICC teamed up with the
Marangoni Institute to challenge their students to create an original
t-shirt design inspired by the idea of “Heroes for Progress”.
The winning design by Aimone Pitecco was chosen by a prestigious
line-up of experts, including Bianca Balti, Top model and fashion
creative director, Emanuele Farneti, Editor in Chief, Vogue Italia,
Malcom McInnes, Academic Chief Officer, Istituto Marangoni
and H.R.H. Princess Dina Mired, President, Union for International
Cancer Control.
“This competition brings together the challenge of cancer
with the creativity of some of the best up-and-coming
designers to deliver a powerful message that each one
of us has a role to play in combatting one of the world’s
biggest killer. It is more important than ever that young
people speak up and use their platform to highlight the
importance of working together towards a healthier and
brighter future for generations to come.”
H.R.H. Princess Dina Mired
UICC PresidentWorld Cancer Day 2020 Impact Report 41 Brilliant thinkers for progress this World Cancer Day.
World Cancer Day 2020 Impact Report 42 UICC Japan celebrates World Cancer Day with partners. Credit: UICC Japan
World Cancer Day 2020 Impact Report 43
World Cancer Day
2020 Advisory Group
The World Cancer Day Advisory
Lori Agin Cooper Runcie Chikeruba
American Cancer Society Project PINK BLUE
Group is made up of a number Tegan Brown
Cancer Council Australia
Dr Hadi Mohamad Abu Rasheed
Qatar Cancer Society
of health and communications Lucy Balona
Cancer Association of South Africa
Celia Au
Singapore Cancer Society
experts whose input, feedback, Tingting Xu Kirill Kirgizov
China Anti-Cancer Association The National Society of Pediatric
insight and support helps to Dinesh Madhavan
Hematologists and Oncologists
HCG Hospital Selin Potel
ensure World Cancer Day Emmanuel Collin
Turkish Association for
Cancer Research & Control
continues to be an inclusive Institut National du Cancer
Patricia Pinto
and meaningful platform for & Cristiana Fonseca
Liga Portuguesa Contra o Cancro
everyone, everywhere. Leidys Marquez-Gigi
MAKNA
Rachel Darwin
National Comprehensive
Cancer NetworkWorld Cancer Day 2020 Impact Report 44
Keep spreading the word
We know the work doesn’t stop
after the 4th of February. Keep the
momentum going and get ready for
the final year of the ‘I Am and I Will’
campaign in 2021.World Cancer Day 2020 Impact Report 45 Words for World Cancer Day
World Cancer Day 2020 Impact Report 46
Thank you
Thank you to the thousands and Thank you to our World Cancer Day official
thousands of supporters whose actions partners who support and believe in the power
of this campaign.
of standing up and speaking out made
a powerful difference. As well as to our Visionary partners
UICC members and the international
cancer community whose work on World
Cancer Day and every day moves us all
towards a future where millions of lives
are saved from cancer.
Together, we showed that World Cancer Champion partners
Day can be the catalyst for worthwhile
and lasting change.For more information and the latest
news, sign up to our newsletter at
worldcancerday.org
Have questions? Email us at
hello@worldcancerday.org
World Cancer Day is an initiative of the
Union for International Cancer Control.
facebook.com/worldcancerday
instagram.com/worldcancerday
twitter.com/uicc
youtube.com/worldcancerday_officialYou can also read
