2020 Event Sponsorship Prospectus - Linux Foundation Events

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2020 Event Sponsorship Prospectus - Linux Foundation Events
2020 Event Sponsorship Prospectus

“We met some of the
brightest and most talented
attendees, and learned
first-hand from industry
leaders. The Linux events
and sponsorship team made
sure we had everything we
needed for a successful
event. We’re looking forward
to more Linux Foundation
events in the future!” -EMC
2020 Event Sponsorship Prospectus - Linux Foundation Events
Table of Contents                                          Additional 2020 events will be added as dates are finalized.

About Linux Foundation Events....................................... 3
Audience Snapshot......................................................... 4

LINUX FOUNDATION EVENTS                                                                LINUX FOUNDATION PROJECT EVENTS
MARCH                                                                                  MARCH
The Linux Foundation Member Summit........................... 6                        Cephalocon..................................................................... 27
March 10-12, 2020 | Lake Tahoe, CA                                                     March 3-6, 2020 | Seoul Dragon City

APRIL
                                                                                       Hyperledger Global Forum............................................... 29
                                                                                       March 3-6, 2020 | Phoenix, AZ
Open Networking & Edge Summit North America ........... 8
April 20-21, 2020 | Los Angeles, CA
                                                                                       Automotive Grade Linux All-Member Meeting (Spring)..... 31
                                                                                       March 18-19, 2020 | Honolulu, HI
Linux Storage, Filesystem & MM Summit........................... 10
April 27-29, 2020 | Palm Springs, CA
                                                                                       KubeCon + CloudNativeCon Europe............................... 32
                                                                                       March 30-April 2, 2020 | Amsterdam, The Netherlands
JUNE
                                                                                       MAY
Open Source Summit + Embedded Linux
Conference North America............................................... 11             Ray Summit..................................................................... 34
                                                                                       May 27-28, 2020 | San Francisco, CA
June 22-24, 2020 | Austin, TX

Linux Security Summit North America................................ 13                 JUNE
June 24-26, 2020 | Austin, Texas
                                                                                       Open JS Foundation........................................................ 35
                                                                                       June 23-24, 2020 | Austin, TX
AUGUST
Linux Plumbers Conference............................................. 14              Cloud Foundry Summit North America............................ 37
                                                                                       June 25, 2020 | Austin, Texas
August 25 - 27, 2020 | Halifax, Nova Scotia

Linux Kernel Maintainer Summit......................................... 16             JULY
August 28, 2020 | Halifax, Nova Scotia
                                                                                       KubeCon + CloudNativeCon +
SEPTEMBER
                                                                                       Open Source Summit China............................................. 39
                                                                                       July 28 - 30, 2020 | Shanghai, China
Open Source Summit Japan +
Automotive Linux Summit................................................ 17             SEPTEMBER
September 15-16, 2020 | Tokyo, Japan
                                                                                       Open Mainframe Summit................................................. 41
Open Networking & Edge Summit Europe..................... 19                           September 16-17, 2020 | New York, New York
September 29-30, 2020 | Antwerp, Belgium
                                                                                       OCTOBER
OCTOBER
                                                                                       Cloud Foundry Summit Europe........................................ 43
Open Source Summit + Embedded Linux                                                    October 29, 2020 | Dublin, Ireland
Conference Europe.............................................................. 21     NOVEMBER
October 26-28, 2020 | Dublin, Ireland
                                                                                       KubeCon + CloudNativeCon North America...................... 45
KVM Forum...................................................................... 23     November 17 - 20, 2020 | Boston, MA
October 28-30, 2020 | Dublin, Ireland

Linux Security Summit Europe........................................... 13
October 29-30, 2020 | Dublin, Ireland

DATES/LOCATION TBD
Open Compliance Summit................................................ 25

“The Linux Foundation events continue to stay 2 steps ahead of the leading edge in innovation and deliver
 technical education, networking and best practices like no other show. What I also like is the ability to connect
 with key people and not feel overwhelmed with crowds. Kudos on the effort to make it an inclusive and
 diverse conference. A must-attend conference on my open source and technology events calendar.”
NITHYA A. RUFF, SENIOR DIRECTOR, OPEN SOURCE PRACTICE, COMCAST                                                 2020 Event Sponsorship Prospectus                    2
2020 Event Sponsorship Prospectus - Linux Foundation Events
Linux Foundation events are
Technologies Covered                                     where 35,000+ developers and
By Event:                                                technologists from across the
                                                         globe meet to share ideas, learn
Linux Systems                                            and collaborate to drive innovation.
Open Source Summit, Embedded Linux Conference,
Automotive Linux Summit, Linux Plumbers Conference,
Linux Kernel Maintainer Summit, LSF-MM Summit,           Open source communities are nearly always virtual and
Linux Security Summit                                    distributed, so when they get together face to face, they can
                                                         make quick progress on issues big and small. In this way,
Cloud Infrastructure                                     events help maintain the vibrancy of global open source
Cloud Foundry Summit, Open Source Summit,                communities and ensure their long-term sustainability.
Xen Developer Summit, KVM Forum
                                                         Open source is ubiquitous in computing—nearly all leading
                                                         organizations use it to power their work. To deliver the most
Applications
                                                         innovative products and services to their users and customers,
Node+JS Interactive, ASC API Specifications Conference
                                                         companies must learn directly from the technologists who steer
                                                         the most widely used and influential projects.
Networking & Edge Computing
Open Networking & Edge Summit, Open Source Summit,       Linux Foundation events are the meeting place of choice
Open vSwitch Conference, DPDK Summit                     for open source maintainers, developers, architects,
                                                         infrastructure managers and sysadmins, as well as
IoT, Embedded & Automotive                               technologists leading open source program offices, DevRel
Embedded Linux Conference, Automotive Linux Summit,      teams and other critical leadership functions.They are:
Open Source Summit
                                                         ƒ The best place to quickly gain visibility within the
Artificial Intelligence & Machine Learning                 open source community and to advance open source
Open Source Summit, Open Networking & Edge Summit,         development work by forming connections with the people
Open FinTech Forum, The Linux Foundation Member Summit     evaluating and creating the next generation of technology.
                                                         ƒ A forum to identify software trends early to inform future
Open Source Governance,                                    technology investments.
Community & Management
The Linux Foundation Member Summit, Open Source          ƒ The ripest recruiting ground in today’s technology landscape.
Summit, Open Compliance Summit, Open FinTech Forum,      ƒ The ideal venue to showcase technologies and services to
The Linux Foundation Member Legal Summit                   influential open source professionals, media, and analysts
                                                           around the globe.
Cloud Native Applications
KubeCon + CloudNativeCon, Open Source Summit,            The Linux Foundation brings together companies and individual
Open FinTech Forum, Open Networking & Edge Summit,       contributors to build the greatest shared technology in history.
Kubernetes Summit, Kubernetes Contributor Summit,        We provide the events, training, certification, open source
Helm Summit, FoundationDB Summit, ServiceMeshCon,        best practices and marketing, and necessary to build, scale,
PromCon
                                                         and sustain critical open source projects and communities.
                                                         As the home of over 200 open source projects driving critical
Blockchain                                               technologies, there is no organization better positioned to
Hyperledger Global Forum, Hyperledger Member Summit,     gather the open source community for important face to face
Open Source Summit, Open FinTech Forum
                                                         interaction to drive innovation across open source. And, unlike
                                                         for-profit event management firms, any money generated by
Hardware
                                                         our events is channeled back into supporting open source
OpenPOWER Summit, RISC-V Roadshow
                                                         communities to support their growth.
Invitation-Only Events                                   Contact us today for more information on sponsoring at
LSF-MM Summit, The Linux Foundation Member               sponsorships@linuxfoundation.org.
Legal Summit, Open Compliance Summit, Linux Kernel
Maintainer Summit & The Linux Foundation Member Summit
                                                                             2020 Event Sponsorship Prospectus     3
2020 Event Sponsorship Prospectus - Linux Foundation Events
2018 LF EVENT AUDIENCE SNAPSHOT
        *Audience Snapshot Numbers will be updated for 2019 at the end of the year.

ATTENDANCE                                                  AUDIENCE BY COMPANY SIZE

32,000+ attendees                                           COMPANY SIZE

                                                                    1 - 99
                                                                                     SUM OF %

                                                                                     15%
28% YoY Growth
                                                                    100 - 499        16%

REPRESENTING
                                                                    500 - 4999       27%

11,000 organizations                                                5000+            42%
Including corporations, associations and
academic institutions worldwide

FROM

113 countries
                                              6.9%
                                             of attendees
                   7.2%                    from Germany
               of attendees
              from Canada
                                      5.5%
                                     of attendees
                                     from the UK

       More than
                                                                                                 3.7%
       46%                                                                                      of attendees
   attendees are
     from the US
                                                                                      4%         from Japan
                                                                                 of attendees
                                                                                  from China

                                                             3.7%
                                                            of attendees
                                                               from India

                                                            2020 Event Sponsorship Prospectus         4
2020 Event Sponsorship Prospectus - Linux Foundation Events
2018 LF EVENT AUDIENCE SNAPSHOT (CON’T)
         *Audience Snapshot Numbers will be updated for 2019 at the end of the year.

AUDIENCE BY JOB FUNCTION

80% of Event Attendees Are in Technical Roles
Software Architect                          2.1%
Principle Engineer                           2.7%
Architect                                     2.8%
Director                                      2.9%
Project Manager                                3.1%
Principal Software Engineer                     3.4%
CTO                                              3.9%
Student                                           4.0%
CEO                                               4.1%
DevOps Engineer                                    4.4%
Engineer                                              5.5%
Developer                                              5.8%
Senior Developer                                          6.6%
Senior Software Engineer                                      8%
Software Engineer                                                                                                       31.3%

AUDIENCE BY INDUSTRY

                     Solutions Provider /                                    Other
                     IT Consultancy
                                                                              13%
                     2%
                                                                                Education / Research
                  Carriers / Telecom
                                                                                 4%
                   5%
                   Associations / Trade
                   Groups / Foundations
                   6%                                                                Software / Internet
                                                                                     48%
                                                                            Hardware / Computers /
                                                                            Electronics
                                                                            22%

PRESS & SOCIAL MEDIA

Linux Foundation events are highly engaging and interactive.                          Press & Media information is from 2018
                                                                                      events and will be updated by 12/31/19
Our 2018 events generated:                                                                              with 2019 information.

7,500+                                 90,000+                     374,000,000+                      Over 150
media clips with                       social media                event keyword                     press in
                                       engagements                 impressions on                    attendance
152,000,000+                           on Facebook,                social media
impressions                            Google+ & Twitter

                                                                          2020 Event Sponsorship Prospectus             5
2020 Event Sponsorship Prospectus - Linux Foundation Events
March 10-12, 2020 | Resort at Squaw Creek, Lake Tahoe, CA

Where industry leaders convene to drive digital transformation
with open source technologies and learn how to collaboratively
manage the largest shared technology investment of our time.
Open source is ubiquitous in computing—nearly all leading organizations use it to power their work. To deliver
innovative products and services to their users and customers, companies must learn directly from the senior
technologists and thought leaders who steer the most widely used and influential projects.

The Linux Foundation Member Summit (formerly Open Source Leadership Summit) is the annual gathering for
Linux Foundation member organizations.

The event fosters collaboration, innovation, and partnerships among the leading projects and organizations working
to drive digital transformation with open source technologies. It is a must-attend for business and technical leaders
looking to advance open source strategy, implementation and investment in their organizations and learn how to
collaboratively manage the largest shared technology investment of our time.

For sponsors, it is an excellent opportunity to gain access to the event and the attendees for strategic discussions
and collaboration.

                                                     “The only event where I can meet all of the key leaders across the open
                                                   source cloud computing projects in person. The chance to talk in person,
                                                          share aspirations and wrestle with new ideas this year have already
                                                    resulted in collaboration...The institutional knowledge about open source
                                                   represented by the participants is inspiring. This is an event that can help
                                                                                             us build a better software industry.”
                                                                                     SAM RAMJI, VP CLOUD PLATFORM, AUTODESK

                                                                             Open
                                                                               2020
                                                                                  Source
                                                                                    EventLeadership
                                                                                         SponsorshipSummit
                                                                                                      Prospectus
                                                                                                           2019           6
2020 Event Sponsorship Prospectus - Linux Foundation Events
Co-Host Sponsorship (2 1 Available) - $30,000
                                                                              Gain valuable mindshare as a co-host of this
Sponsorship Opportunities                                                     prestigious event.
                                                                              Benefits include:
                                                                              ƒ Executive Dinner or Lunch for 20
Hosted Lunch or Dinner Sponsorship                                            ƒ Logo prominently displayed in plenary session
Lunch for up to 20 Guests | $20,000                                           ƒ Recognition during opening plenary session
Lunch for up to 40 Guests | $33,000                                           ƒ Private meeting room for duration of event
Dinner for up to 20 Guests | $22,000                                          ƒ Assistance with press bookings at event
Dinner for up to 40 Guests | $37,000                                          ƒ Sponsor designation in press releases and email promotions
                                                                              ƒ Access to event press list
Maximum (2) lunch and (2) dinner sponsorships available
                                                                              ƒ Logo on event signage and on home page of event website
The Linux Foundation will assist you in inviting and                          ƒ 10 Conference Invitations
confirming up to 40 guests* for a private lunch**
or dinner sponsored by your company.                                          Attendee Reception Sponsorship
                                                                              (2 1 Available) - $20,000
Benefits of your Executive Lunch or Dinner Sponsorship include:
                                                                              Benefits include:
ƒ Access to up to 40* of the top leaders in open source from top,
  global organizations                                                        ƒ   Logo prominently displayed in plenary session
ƒ 4 Conference Invitations                                                    ƒ   Recognition during opening plenary session
ƒ Comprehensive management of all pre-, onsite and post-lunch
                                                                              ƒ   Logo prominently displayed at one reception
  or dinner logistics and invitee/attendee communications by The LF
  - Selection and management of all lunch or dinner details,                 ƒ   Sponsor designation in press releases and email promotions
    including location, menu, and enhancements,                               ƒ   Access to event press list
    in collaboration with you                                                 ƒ   Logo on event signage and on home page of event website
  - Initial outreach to a list of potential attendees of your choosing       ƒ   6 Conference Invitations
     by LF leadership
  - Ongoing management of all invitation and RSVP communications
     on your behalf                                                           Attendee Lunch Sponsorship
  -D elivery of all pre-event email communications to confirmed guests
  - Provision of the final list of lunch or dinner attendees, including
                                                                              (3 Available) - $10,000
     contact information, to you following the event                          Benefits include:
  - Distribution of a post-event attendee thank you email                    ƒ Logo prominently displayed in plenary session
     by The LF in collaboration with your company
                                                                              ƒ Recognition during opening plenary session
Brand recognition as an Executive Lunch or Dinner sponsor                     ƒ Logo prominently displayed at all-attendee lunch for one day
ƒ Logo prominently displayed in plenary session                               ƒ Sponsor designation in press releases and email promotions
ƒ Recognition during opening plenary session                                  ƒ Access to event press list
ƒ Your logo on the event website, including the event homepage                ƒ Logo on event signage and on home page of event website
ƒ Your logo on pertinent digital and printed event signage
                                                                              ƒ 4 Conference Invitations
ƒ Welcome signage, including your logo, prominently displayed at
  your lunch or dinner
ƒ Professional photography of your event (including your branded signage)     Attendee Breakfast & Breaks Sponsorship
                                                                              (3 Available) - $10,000 SOLD OUT
Experiential Enhancements
ƒ Option to secure an LF or LF projcet executive leader to offer a welcome    Benefits include:
  toast and brief opening remarks as your lunch or dinner co-host
ƒ Option for you to provide and distribute collateral, gifts or branded       ƒ   Logo prominently displayed in plenary session
  items to your guests                                                        ƒ   Recognition during opening plenary session
ƒ Option to add other experiential enhancements                               ƒ   Logo prominently displayed on breakfast/break buffets for one day
  (additional charges may apply)***                                           ƒ   Sponsor designation in press releases and email promotions
*Number of attendees dependent on the option selected
                                                                              ƒ   Access to event press list
**Private lunch must be hosted onsite at the Resort at Squaw Creek.           ƒ   Logo on event signage and on home page of event website
Dinners may be hosted off property.                                           ƒ   4 Conference Invitations
***Enhancements to be quoted as requested by lunch or dinner sponsors

                                                                              Supporter Sponsorship - $5,000
Contact us at sponsorships@linuxfoundation.org to secure                      Benefits include:
your sponsorship, request additional details or discuss                       ƒ Logo on event signage and on home page of event website
custom options.                                                               ƒ 2 Conference Invitations
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                       2020 Event Sponsorship Prospectus        7
2020 Event Sponsorship Prospectus - Linux Foundation Events
ONS is now the Open
                                                                       Networking & Edge Summit!

                          

April 20-21, 2020 | Los Angeles, CA

Open Networking & Edge Summit (formerly Open Networking Summit) is the
industry’s premier open networking event now expanded to comprehensively
cover Edge Computing, Edge Cloud & IOT. Open Networking & Edge Summit
(ONES) enables collaborative development and innovation across enterprises,
service providers/telcos and cloud providers to shape the future of networking
and edge computing.

ONES is the premier event for:

• Open collaborative community innovation & development across enterprises, service providers/telcos
  and cloud providers.
• Deep focused Technical, Architectural and Business Discussions in the area of Open Networking
  (NFVI/SDN/NFV/VNF - enabling automated 5G deployments, Cloud Native Telecom including Kubernetes
  Networking and Cloud Native Network Functions) & AI/ML enabled use cases for 5G, IoT, Edge and
  Enterprise deployments.
• Targeted Discussions on Edge/IoT Frameworks and Blueprints across Manufacturing, Retail,
  Oil and Gas, Transportation, Telco Edge cloud among others key areas.

“From my perspective, The Linux
 Foundation is doing a phenomenal job
 in fostering collaboration, and is creating
tangible value and harmonizing the entire
 open source networking process.”
-WILL TOWNSEND, SENIOR ANALYST, MOOR INSIGHTS & STRATEGY

                                                                               2000+ Attendees will
                                                                         gather at Open Networking
                                                                              & Edge Summit 2020.
                                                           Hosted By

                                                                       2020 Event Sponsorship Prospectus   8
2020 Event Sponsorship Prospectus - Linux Foundation Events
START-UP                      EXHIBITOR
                                                                                                               PAVILION PACKAGE              PACKAGE

                                                                                                               Includes:                     Includes:
                                                                                                               Bronze sponsorship            6'x6' Booth,
                                                                                                  benefits with a tabletop      1 lead scanner and
                                                                                                               in Pavilion                   2 conference passes
                                                                                                               in lieu of 6’x6’ booth

Sponsorship Opportunities                                                                                      $5,000*                       $8,000

                                                                                diamond           platinum                   gold           silver        bronze
                                                                               3 available        5 available              6 available    10 available    unlimited
                                                                                                  3 available              5 available
 Editorial Interview and Article on Linux.com: Over 1M unique visitors
 per month. Linux Foundation to determine final interview content and               •
 delivery date.
 Pre or Post-Conference Email Blast: One time use of opt-in list to be
                                                                                    •
 sent by The Linux Foundation.
                                                                              Onsite Attendee
 Complimentary Add-On Event Sponsorship: Sponsorship includes                                   Developer Lounge
                                                                                Reception
 sponsor branding throughout evening event or developer lounge.                                   Co-Sponsor
                                                                              Co-Sponsorship

 Assistance with Press Bookings: Helping you get the most of your
                                                                                    •                  •
 onsite announcements.
 Onsite Recognition during Opening Keynote Session:
                                                                                    •                  •
 By event emcee.
 Keynote Speaking Opportunity: All sponsor content must be
                                                                                                                       Keynote Panel
 approved by Program Committee and The Linux Foundation.                        20-minute           5-minute
                                                                                                                         Discussion
 Speaking slots based on availability. Required to show a demo or involve        Keynote            Keynote
                                                                                                                        Participation
 a customer in all sponsor keynotes.
 Conference Track Speaking Opportunity: Moderator, panel
 participant or joint session with customer. All sponsor content must be                                                   Conference
                                                                              3-hour Tutorial   1.5-hour Tutorial
 approved by Program Committee and Linux Foundation.                                                                        Session
 Speaking slots based on availability.
 Social Media Promotion of Sponsorship: From The Linux Foundation
                                                                                 Yes (3x)           Yes (2x)                 Yes (1x)
 Events channel.
                                                                                Throughout        Throughout                One Day
 Conference Room: For private meeting use only                                                                                            4 hours total
                                                                                   Event             Event                  of Event

 Recognition in Pre-Conference Email Marketing: Includes link to your URL.          •                  •                        •              •

 Keynote Stage Branding: Logo prominently displayed on stage screens.               •                  •                        •              •

 Exhibit Booth: Includes counter with graphic and stools.
 Backwall included for Diamond and Platinum sponsors.                             15'x25'           15'x15'                  10'x10'        10'x10'         6'x6'
 Table and chairs only for Bronze sponsors. (Upgrade options available)
 Lead Retrieval Scanners: Live scans, real time reporting and ability to
                                                                                    3                  2                        2              1             1
 take notes on captured leads.
 Access to Event Press/Analyst List: Contact List shared two
                                                                                    •                  •                        •              •             •
 weeks prior to event for your own outreach.
 Recognition on Event Signage: Logo on conference signage.                          •                  •                        •              •             •

 Recognition on Event Website: Prominent logo display on
                                                                                    •                  •                        •              •             •
 event homepage.
 Conference Attendee Passes: Full access passes to the entire
                                                                                    40                 30                      20              10            5
 conference for your staff or customers.
 20% Discount on Additional Conference Passes: For use by your
                                                                                    •                  •                        •              •             •
 customers, partners or colleagues.

 Sponsorship Cost                                                               $95,000           $70,000                  $45,000        $25,000         $12,000

*Start-ups must: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue;
and (3) Have less than 30 employees at signing of contract.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.
                                                                                                           2020 Event Sponsorship Prospectus                9
2020 Event Sponsorship Prospectus - Linux Foundation Events
April 27-29, 2020 | Palm Springs, CA

The Linux Storage, Filesystem & Memory
Management Summit gathers the foremost
development and research experts and kernel
subsystem maintainers...
to map out and implement improvements to the Linux filesystem, storage
and memory management subsystems that will find their way into the
mainline kernel and Linux distributions in the next 24-48 months.
This three-day event, underwritten and managed by The Linux Foundation, is invitation only and employs a
nomination process to determine the 85 members of the community who will attend each year.

Sponsoring this event not only showcases your company’s support of those developers and researchers at the
forefront of important innovations in these spaces; it also offers a coveted seat at the table for a member of your
organization to affect change at the ground level.

Sponsorship Opportunities
                                                                              diamond       platinum        gold         silver
                                                                              1 available    5 available   unlimited     unlimited
                                                                                             4 available

   Breakfast Sponsorship: Exclusive sponsor of attendee breakfast on              •
   all days of event

   Recognition on Event Signage: Prominent logo display on                        •              •            •             •
   conference signage

   Recognition on Event Website: Prominent logo display                           •              •            •             •
   on all website pages

   Recognition in Pre-Event Attendee Email                                        •              •            •             •

   Summit Invitation: Invitation(s) to attend the event                           3              2            1             0

   Sponsorship Cost                                                           $35,000        $20,000       $12,500      $6,000

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                 2020 Event Sponsorship Prospectus 10
TH E L IN U X FO U N DA T I ON

         OPEN SOURCE SUMMIT
         NORTH AM ER ICA                                                           North America

June 22-24, 2020 | Austin, TX
Open Source Summit is the premier event for open source developers, technologists and leadership
to collaborate, share information, and gain knowledge, furthering open source innovation in software
development and helping to create more sustainable open source ecosystems.
Open Source Summit covers both pivotal cornerstone technologies, as well as new and emerging open source projects
and technologies. Open source software and technologies are a leading indicator of where companies are investing resources
for technology development. By bringing the latest open source projects and leading technologists together in one place,
Open Source Summit has become a forum for defining and advancing technology development in the years ahead.

Embedded Linux Conference (ELC), co-located annually with Open Source Summit, has been
the premier, vendor-neutral technical conference for companies and developers using Linux in
embedded products for 15 years, gathering the technical experts working on embedded systems
and applications for education and collaboration, paving the way for transformation in these
important and far reaching areas.

Attendees join the event to:                                          Sponsorships offer a multitude of benefits:

ƒ Learn about the latest trends in open source                        ƒ Valuable mindshare from developers,
ƒ Explore career opportunities with the world’s                         technologists and business leaders
  leading technology companies                                        ƒ Increase brand awareness & recognition
ƒ Access leading experts to learn how to navigate                     ƒ Thought Leadership
  the complex open source environment                                 ƒ Talent Recruitment
ƒ Find out how others have used open source to                        ƒ Media Coverage
  gain efficiencies and increase innovation internally                ƒ Showcase Products & Technologies
ƒ Gain a competitive advantage learning about new                     ƒ Create New Partnerships
  innovative open solutions & technologies                            ƒ Generate Sales Leads
  Find out what industry-leading companies and                        ƒ Community participation in your projects
  projects are doing in the future, and where                           and alliances & customers
  technologies are headed                                             ƒ Support the important work of the
                                                                        open source community

 2000+ Attendees gather at Open Source Summit +
 Embedded Linux Conference North America annually.
 70% of attendees are developers.
 A huge shoutout to the @linuxfoundation and everyone involved in putting together a great event
 #OSSummit. Great location, amazing networking, catching up with older friends and mentors in
 #OpenSource and lots of learning.” -Sudheesh Singanamalla

 “Very late to the party but wanted to give a shout out to @linuxfoundation for hosting an amazing
 #OSSummit. Met a lot of fabulous people and got to learn about cool new technologies!
 Execution was excellent on all levels.” - Angela Chin
                                                                                               2020 Event Sponsorship Prospectus 11
TH E LINU X FO U ND ATIO N

       OPEN SOURCE SUMMIT
        NO R TH A ME R I CA                                      North America

Sponsorship Opportunities
                                                                              diamond         platinum           gold          silver      bronze
                                                                               4 available     8 available     10 available    unlimited   unlimited
                                                                                               7 available

 Editorial Interview and Article on Linux.com: Over 1M
 unique visitors per month. The Linux Foundation to determine final                •
 interview content and delivery date.

 Assistance with Press Bookings at Event: Helping you                              •
 get the most out of an on-site announcement.

 Pre or Post-Conference Email Blast: One time use of                               •
 opt-in list to be sent by The Linux Foundation.

 Onsite Recognition during Opening
                                                                                   •               •
 Keynote Session: By event emcee.
 Speaking Opportunity: All sponsor content must be                             15-minute        5-minute
                                                                                                               Conference
 approved by Program Committee and The Linux Foundation.                                                        Session
                                                                                Keynote         Keynote
 Speaking slots based on availability.                                                                           or BoF

 Social Media Promotion of Sponsorship:                                            3x              2x               1x
 From The Linux Foundation Events channel.

 Sponsor Designation in Press Releases: Recognition                                •               •                •
 as sponsor in body of release.
                                                                              Private Use -   Private Use -    Private Use -
 Conference Room: For private meeting use only.                                  3 days           1 Day           4 Hours

 Collateral Distribution: Laid out in a prominent location                         •               •                •
 near registration.

 Recognition in Pre-Conference Email Marketing:                                    •               •                •             •
 Includes link to your URL.

 Keynote Stage Branding: Logo prominently displayed on                             •               •                •             •
 stage screens.

 Access to Event Press/Analyst List: Contact List shared two                       •               •                •             •
 weeks prior to event for your own outreach.

 Recognition on Event Website: Prominent logo display on                           •               •                •             •           •
 event homepage.

 Recognition on Event Signage: Logo on conference signage.                         •               •                •             •           •
 Exhibit Booth: Includes counter with graphic and stools.                       20'x20'         15'x15'          10'X10'        10'x10'      6'x6'
 Table and chairs only for Bronze sponsors. (Upgrade options available)

 Lead Retrieval Scanners: Live scans, real time reporting                          3               2                1             1           1
 and ability to take notes on captured leads.

 Conference Attendee Passes: Full access passes to the entire                      20              15               10            6           3
 conference for your staff or customers.
 20% Discount on Additional Conference Passes:                                     •               •                •             •           •
 For use by your customers, partners or colleagues.

 Sponsorship Cost                                                             $65,000         $45,000          $30,000         $15,000 $8,000

*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M
in annual revenue; and (3) Have less than 30 employees at signing of contract.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                             2020 Event Sponsorship Prospectus 12
North America | June 24-26, 2020 | Austin, Texas
                                                                                 Europe | October 29-30, 2020 | Dublin, Ireland

The Linux Security Summit (LSS) is a technical forum for collaboration between Linux
developers, researchers, and end users with the primary aim of fostering community
efforts to analyze and solve Linux security challenges.
LSS is where key Linux security community members and maintainers gather to present their work and discuss research
with peers, joined by those who wish to keep up with the latest in Linux security development and who would
like to provide input to the development process.
Demonstrate your support for the future of security by sponsoring the Linux Security Summit.

Host Sponsorship
Europe 2 Available | North America 2 Available • $8,000
ƒ Sponsorship of Video Recording for 1 Day of Event. Your logo and an approved message will be included on the splash
  screen for each video and viewed by thousands throughout the year. Videos are publicly available on YouTube.
ƒ Logo on Website with URL
ƒ Logo on Sponsor Signage onsite
ƒ 6 Tickets to Security Summit

General Sponsorship
Europe 2 Available | North America 2 Available • $5,000
ƒ Sponsorship of Coffee Breaks for 1 Day of Event. Your logo will appear on signage placed strategically
  in the coffee break area and on buffets for maximum exposure.
ƒ Logo on Website with URL
ƒ Logo on Sponsor Signage onsite
ƒ 2 Tickets to Security Summit

Supporter Sponsorship
Unlimited • $3,000
ƒ Logo on Website with URL
ƒ Logo on Sponsor Signage onsite                                                LSS gathers 200+ Security Engineers,
ƒ 2 Tickets to Security Summit
                                                                              Security Architects, Software Engineers,
                                                                              Security Developers, Kernel Developers,
                                                                                  SysAdmins and Release Engineers.

The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.              2020 Event Sponsorship Prospectus 13
August 25 - 27, 2020 | Halifax, Nova Scotia

The Linux Plumbers Conference (LPC)
is a developer conference for the open
source community.

LPC brings together the top developers working on the “plumbing” of Linux —
kernel subsystems, core libraries, windowing systems, etc. — and gives them three days
to work together on core design problems.The conference is divided into several working
sessions focusing on different “plumbing” topics, as well as a general paper track.

LPC launched in 2008 at the behest of the community and continues to provide a space
where developers working in subsystems can come together to solve problems real-time.
500 developers gather annually for this event; the conference is limited to this number of
people for maximum collaboration opportunities.

                                                          2020 Event Sponsorship Prospectus 14
SPONSORSHIP OPPORTUNITIES
                                                                                             diamond platinum             gold       silver
                                                                                              1 available   unlimited    unlimited    unlimited

    Co-sponsor of an Attendee Reception with logo on signage                                      •

    Company logo on Attendee Badge Lanyard                                                        •

    Sponsor Designation in Press Releases: Recognition as a sponsor in body of release            •            •

    Recognition During Plenary Session                                                            •            •            •

    Logo on Conference Signage                                                                    •            •            •            •

    Recognition on Event Website: Prominent logo display on all website pages                     •            •            •            •

    Free Attendee Passes                                                                          8            6            4            2

    Sponsorship Cost                                                                         $35,000 $20,000 $15,000 $10,000

Bulk purchase of tickets is an additional option available                      All bulk purchases are at the regular registration rate and
to certain sponsor levels of Linux Plumbers Conference.                         need to be completed with a single PO. The PO must be
This lets sponsors purchase an additional number of tickets                     paid in full before the registration code will be provided.
with a purchase order.
                                                                                If you are interested in purchasing bulk registration passes
The maximum number of additional passes available for                           in addition to your sponsorship, please reach out to Megan
purchase corresponds to the sponsoring level.                                   Phillips (mphillips@linuxfoundation.org).

ƒ   Diamond: May purchase up to 15 additional passes
ƒ   Platinum: May purchase up to 10 additional passes
ƒ   Gold: May purchase up to 5 additional passes
ƒ   Silver: No bulk purchase at this level

Benefits of Sponsorship:

                    +
Recruit and acquire                    Increase brand awareness                 Generate new partnerships,         Showcase products,
top talent                             & recognition                            alliances & customers              services & technologies

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details about this event or discuss
additional and/or custom marketing options.
                                                                                                 2020 Event Sponsorship Prospectus 15
August 28, 2020 | Halifax, Nova Scotia

The Linux Kernel Maintainer Summit brings together the
world’s leading kernel developers to discuss the state of
the existing kernel and plan the next development cycle.
The Linux Kernel Maintainer Summit, an invitation-only gathering of Linus Torvalds and 40 of the world’s leading
kernel developers features in-depth discussions and decision making on the Linux kernel.

Sponsoring The Linux Kernel Maintainer Summit gets you
an invitation to this exclusive gathering, and a seat at the
table to be a part of these crucial decisions.

Sponsorship Opportunities
                                                          attendee             dinner        lunch         breakfast and breaks
                                                            gift              reception      1 available      co-sponsorship
                                                            1 available        1 available                         3 available
                                                                                                                   2 available

 Sponsor Logo on Attendee Gift                                   •

 Sponsor Designation in
                                                                 •                 •             •                     •
 Promotional Emails

 Recognition during
                                                                 •                 •             •                     •
 Opening Session
 Collateral Distributed to
                                                                 •                 •             •                     •
 Attendees

 Logo on Conference Signage                                      •                 •             •                     •

 Logo on Website                                                 •                 •             •                     •

 Invite-Only Maintainer
                                                                 1                 1             1                     1
 Summit Attendee Pass

  Sponsorship Cost                                         $30,000            $25,000        $25,000              $20,000

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                   2020 Event Sponsorship Prospectus 16
T H E LIN U X FOU N D A T IO N

       OPEN SOURCE SUMMIT
       J APAN

September 15 & 16, 2020 | Tokyo, Japan

Open Source Summit is the premier event for open source developers, technologists and
leadership to collaborate, share information, and gain knowledge, furthering open source
innovation in software development and helping to create more sustainable open source
ecosystems.
Automotive Linux Summit gathers the most innovative minds leading and accelerating the
development and adoption of a fully open software stack for the connected car from across the
open source community and automotive industry for collaboration and shared learnings to drive
innovation of embedded devices in the automotive arena. Attendees include automotive systems
engineers, Linux experts, R&D managers, business executives, open-source licensing and
compliance specialists and community developers.

Attendees join the event to:                                   Sponsorships offer a multitude of benefits:

ƒ Learn about the latest trends in open source and             ƒ Valuable mindshare from developers,
  automotive                                                     technologists and business leaders
ƒ Explore career opportunities with the world’s                ƒ Increase brand awareness & recognition
  leading technology companies                                 ƒ Thought Leadership
ƒ Access leading experts to learn how to navigate              ƒ Talent Recruitment
  the complex open source environment                          ƒ Media Coverage
ƒ Find out how others have used open source to                 ƒ Showcase Products & Technologies
  gain efficiencies and increase innovation internally         ƒ Create New Partnerships
ƒ Gain a competitive advantage learning about new              ƒ Generate Sales Leads
  innovative open solutions & technologies                     ƒ Community participation in your projects
  Find out what industry-leading companies and                   and alliances & customers
  projects are doing in the future, and where                  ƒ Support the important work of the
  technologies are headed                                        open source community

1000+ Attendees Gather at Automotive
Linux Summit and Open Source Summit
Japan annually.

                                                                             2020 Event Sponsorship Prospectus 17
T H E LI NU X FOU NDATI ON

       OPEN SOURCE SUMMIT
       JAPAN

Sponsorship Opportunities
                                                                          diamond             platinum              gold              silver            bronze
                                                                              4 available      8 available        10 available        unlimited          unlimited
                                                                                               7 available

 Assistance with Press Bookings at Event:                                          •
 Helping you get the most out of an on-site announcement.

 Pre or Post-Conference Email Blast: One time use                                  •
 of opt-in list to be sent by The Linux Foundation.

 Onsite Recognition during Opening
                                                                                   •               •                    •
 Keynote Session: By Event emcee.
                                                                                               5-minute
 Speaking Opportunity: All sponsor content must                                15-minute      Keynote or
                                                                                                                  Conference
 be approved by Program Committee and The Linux                                                                    Session
                                                                                Keynote       Conference
 Foundation. Speaking slots based on availability.                                                                  or BoF
                                                                                               Session

 Social Media Promotion of Sponsorship:                                            3x              2x                  1x
 From The Linux Foundation Events account

 Sponsor Designation in Press Releases:                                            •               •                    •
 Recognition as sponsor in body of release.
                                                                              Private Use -   Private Use -       Private Use -
 Conference Room: For private meeting use only.                                   1 Day          1/2 Day             2 Hours

 Collateral Distribution: Laid out in a prominent                                  •               •                    •
 location near registration.

 Recognition in Pre-Conference Email
                                                                                   •               •                    •                  •
 Marketing: Includes link to your URL.
 Keynote Stage Branding: Logo prominently displayed                                •               •                    •                  •
 on stage screens.

 Recognition on Event Website: Prominent logo                                      •               •                    •                  •                  •
 display on event homepage.

 Exhibit Booth: Includes table, chairs and company logo                  10'w x10'd (feet) 10'w x 10' d (feet)   8'w x 6'd (feet)   8'w x 6'd (feet)   6'w x 6'd (feet)
 signage.

 Lead Retrieval Scanners: Live scans, real time                                    3               2                    1                  1                  1
 reporting and ability to take notes on captured leads.

 Conference Attendee Passes: Full access passes to the                             25              20                  15                 10                  5
 entire conference for your staff or customers.
 20% Discount on Additional Conference
                                                                                   •               •                    •                  •                  •
 Passes: For use by your customers, partners or colleagues.
 Recognition on Event Signage: Logo on conference                                  •               •                    •                  •                  •
 signage.

 Sponsorship Cost                                                             $42,000         $30,000             $20,000           $15,000             $8,000
*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M
in annual revenue; and (3) Have less than 30 employees at signing of contract.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                                      2020 Event Sponsorship Prospectus 18
ONS is now the Open
                                                                       Networking & Edge Summit!

September 29-30, 2020 | Antwerp, Belgium

Open Networking & Edge Summit (formerly Open Networking Summit) is the
industry’s premier open networking event now expanded to comprehensively
cover Edge Computing, Edge Cloud & IOT. Open Networking & Edge Summit
(ONES) enables collaborative development and innovation across enterprises,
service providers/telcos and cloud providers to shape the future of networking
and edge computing.

ONES is the premier event for:

• Open collaborative community innovation & development across enterprises, service providers/telcos
  and cloud providers.
• Deep focused Technical, Architectural and Business Discussions in the area of Open Networking
  (NFVI/SDN/NFV/VNF - enabling automated 5G deployments, Cloud Native Telecom including Kubernetes
  Networking and Cloud Native Network Functions) & AI/ML enabled use cases for 5G, IoT, Edge and
  Enterprise deployments.
• Targeted Discussions on Edge/IoT Frameworks and Blueprints across Manufacturing, Retail,
  Oil and Gas, Transportation, Telco Edge cloud among others key areas.

“From my perspective, The Linux
 Foundation is doing a phenomenal job
 in fostering collaboration, and is creating
tangible value and harmonizing the entire
 open source networking process.”
-WILL TOWNSEND, SENIOR ANALYST, MOOR INSIGHTS & STRATEGY

                                                                         1000+ Attendees will gather
                                                                         at Open Networking & Edge
                                                                               Summit Europe 2020.
                                                           Hosted By

                                                                       2020 Event Sponsorship Prospectus 19
START-UP                      EXHIBITOR
                                                                                                               PAVILION PACKAGE              PACKAGE

                                                                                                               Includes:                     Includes:
                                                                                                               Bronze sponsorship            6'x6' Booth,
                                                                                                         benefits with a tabletop      1 lead scanner and
                                                                                                               in Pavilion                   2 conference passes
                                                                                                               in lieu of 6’x6’ booth

Sponsorship Opportunities                                                                                      $5,000*                       $8,000

                                                                                diamond           platinum                   gold           silver        bronze
                                                                               3 available        5 available              6 available    10 available    unlimited
                                                                                                  4 available
 Editorial Interview and Article on Linux.com: Over 1M unique visitors
 per month. Linux Foundation to determine final interview content and               •
 delivery date.
 Pre or Post-Conference Email Blast: One time use of opt-in list to be
                                                                                    •
 sent by The Linux Foundation.
                                                                              Onsite Attendee
 Complimentary Add-On Event Sponsorship: Sponsorship includes                                   Developer Lounge
                                                                                Reception
 sponsor branding throughout evening event or developer lounge.                                   Co-Sponsor
                                                                              Co-Sponsorship

 Assistance with Press Bookings: Helping you get the most of your
                                                                                    •                  •
 onsite announcements.
 Onsite Recognition during Opening Keynote Session:
                                                                                    •                  •
 By event emcee.
 Keynote Speaking Opportunity: All sponsor content must be
                                                                                                                       Keynote Panel
 approved by Program Committee and The Linux Foundation.                        20-minute           5-minute
                                                                                                                         Discussion
 Speaking slots based on availability. Required to show a demo or involve        Keynote            Keynote
                                                                                                                        Participation
 a customer in all sponsor keynotes.
 Conference Track Speaking Opportunity: Moderator, panel
 participant or joint session with customer. All sponsor content must be                                                   Conference
                                                                              3-hour Tutorial   1.5-hour Tutorial
 approved by Program Committee and Linux Foundation.                                                                        Session
 Speaking slots based on availability.
 Social Media Promotion of Sponsorship: From The Linux Foundation
                                                                                 Yes (3x)           Yes (2x)                 Yes (1x)
 Events channel.
                                                                                Throughout        Throughout                One Day
 Conference Room: For private meeting use only                                                                                            4 hours total
                                                                                   Event             Event                  of Event

 Recognition in Pre-Conference Email Marketing: Includes link to your URL.          •                  •                        •              •

 Keynote Stage Branding: Logo prominently displayed on stage screens.               •                  •                        •              •

 Exhibit Booth: Includes counter with graphic and stools.
 Backwall included for Diamond and Platinum sponsors.                             6x6m             4.5x4.5m                   3x3m           3x3m           2x2m
 Table and chairs only for Bronze sponsors. (Upgrade options available)
 Lead Retrieval Scanners: Live scans, real time reporting and ability to
                                                                                    3                  2                        2              1             1
 take notes on captured leads.
 Access to Event Press/Analyst List: Contact List shared two
                                                                                    •                  •                        •              •             •
 weeks prior to event for your own outreach.
 Recognition on Event Signage: Logo on conference signage.                          •                  •                        •              •             •

 Recognition on Event Website: Prominent logo display on
                                                                                    •                  •                        •              •             •
 event homepage.
 Conference Attendee Passes: Full access passes to the entire
                                                                                    40                 30                      20              10            5
 conference for your staff or customers.
 20% Discount on Additional Conference Passes: For use by your
                                                                                    •                  •                        •              •             •
 customers, partners or colleagues.

 Sponsorship Cost                                                               $70,000           $50,000                  $35,000        $20,000         $12,000

*Start-ups must: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue;
and (3) Have less than 30 employees at signing of contract.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.
                                                                                                           2020 Event Sponsorship Prospectus 20
T H E L I N U X F OU N D AT ION

        OPEN SOURCE SUMMIT
         E UR O P E
                                                                          Europe

Open Source Summit is the premier event for open source developers, technologists and leadership
to collaborate, share information, and gain knowledge, furthering open source innovation in software
development and helping to create more sustainable open source ecosystems.
Open Source Summit covers both pivotal cornerstone technologies, as well as new and emerging open source projects
and technologies. Open source software and technologies are a leadingEurope
                                                                       indicator of where companies are investing resources
for technology development. By bringing the latest open source projects and leading technologists together in one place,
Open Source Summit has become a forum for defining and advancing technology development in the years ahead.

Embedded Linux Conference (ELC), co-located annually with Open Source Summit, has been
the premier, vendor-neutral technical conference for companies and developers using Linux in
embedded products for 15 years, gathering the technical experts working on embedded systems
and applications for education and collaboration, paving the way for transformation in these
important and far reaching areas.

Attendees join the event to:                                         Sponsorships offer a multitude of benefits:

ƒ Learn about the latest trends in open source                       ƒ Valuable mindshare from developers, technologists and
ƒ Explore career opportunities with the world’s                        business leaders
  leading technology companies                                       ƒ Increase brand awareness & recognition
ƒ Access leading experts to learn how to navigate                    ƒ Thought Leadership
  the complex open source environment                                ƒ Talent Recruitment
ƒ Find out how others have used open source to                       ƒ Media Coverage
  gain efficiencies and increase innovation internally
                                                                     ƒ Showcase Products & Technologies
ƒ Find out what industry-leading companies and
  projects are doing in the future, and where technologies           ƒ Create New Partnerships
  are headed                                                         ƒ Generate Sales Leads
                                                                     ƒ Community participation in your projects and alliances &
                                                                       customers
                                                                     ƒ Support the important work of the open source community

 2000+ Attendees gather at Open Source Summit +
 Embedded Linux Conference Europe annually.

                                                                                      2020 Event Sponsorship Prospectus 21
T HE L INU X F OU ND A T ION

       OPEN SOURCE SUMMIT
        E URO PE
                                                                 Europe

Sponsorship Opportunities
                                                                              diamond         platinum           gold          silver      bronze
                                                                  Europe       4 available     8 available     10 available    unlimited   unlimited
                                                                                               7 available

 Editorial Interview and Article on Linux.com: Over 1M
 unique visitors per month. The Linux Foundation to determine final                •
 interview content and delivery date.

 Assistance with Press Bookings at Event: Helping you                              •
 get the most out of an on-site announcement.

 Pre or Post-Conference Email Blast: One time use of                               •
 opt-in list to be sent by The Linux Foundation.

 Onsite Recognition during Opening
                                                                                   •               •
 Keynote Session: By event emcee.
 Speaking Opportunity: All sponsor content must be                             15-minute        5-minute
                                                                                                               Conference
 approved by Program Committee and The Linux Foundation.                                                        Session
                                                                                Keynote         Keynote
 Speaking slots based on availability.                                                                           or BoF

 Social Media Promotion of Sponsorship:                                            3x              2x               1x
 From The Linux Foundation Events channel.

 Sponsor Designation in Press Releases: Recognition                                •               •                •
 as sponsor in body of release.
                                                                              Private Use -   Private Use -    Private Use -
 Conference Room: For private meeting use only.                                  3 days           1 Day           4 Hours

 Collateral Distribution: Laid out in a prominent location                         •               •                •
 near registration.

 Recognition in Pre-Conference Email Marketing:                                    •               •                •             •
 Includes link to your URL.

 Keynote Stage Branding: Logo prominently displayed on                             •               •                •             •
 stage screens.

 Access to Event Press/Analyst List: Contact List shared two                       •               •                •             •
 weeks prior to event for your own outreach.

 Recognition on Event Website: Prominent logo display on                           •               •                •             •           •
 event homepage.

 Recognition on Event Signage: Logo on conference signage.                         •               •                •             •           •
 Exhibit Booth: Includes counter with graphic and stools.                        6x6m          4.5x4.5m           3x3m          3x3m        2x2m
 Table and chairs only for Bronze sponsors. (Upgrade options available)

 Lead Retrieval Scanners: Live scans, real time reporting                          3               2                1             1           1
 and ability to take notes on captured leads.

 Conference Attendee Passes: Full access passes to the entire                      20              15               10            6           3
 conference for your staff or customers.
 20% Discount on Additional Conference Passes:                                     •               •                •             •           •
 For use by your customers, partners or colleagues.

 Sponsorship Cost                                                             $65,000         $45,000          $30,000         $15,000 $8,000

*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M
in annual revenue; and (3) Have less than 30 employees at signing of contract.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.

                                                                                                        2020 Event Sponsorship Prospectus 22
October 28-30, 2020 | Dublin, Ireland

KVM Forum is an annual event that presents
a rare opportunity for developers and users to
meet, discuss the state of Linux virtualization
technology, and plan for the challenges ahead.
KVM Forum is a highly technical conference, bringing together the developers who drive KVM development and
the users who depend on KVM as part of their offerings, or to power their data centers and clouds. We invite you
to be part of this important event.

The agenda will include sessions on the state of the KVM virtualization stack, planning for the future, and many
opportunities for attendees to collaborate. After more than nine years in the mainline kernel, KVM continues to be
a critical part of the FOSS cloud infrastructure. Come join us in continuing to improve the KVM ecosystem.

Who Attends?                                             Benefits of Sponsorship:
350+ C-Level, Principal, Director, and Technical         ƒ Meet with upstream contributors and maintainers
Leads from prominent organizations, along                  from all over the world.
with Architects, Engineers and Programmers               ƒ Learn about the latest features in libvirt, QEMU,
gather annually.                                           KVM and other kernel components related to KVM.

ƒ 2018 Attendees came from companies including:          ƒ Learn what other companies are doing with KVM
  Alibaba, Amazon, AMD, Apple, ARM, Cisco,                 technology.
  Citrix, Dell, Freescale, Fujitsu, Google, HP,          ƒ Collaborate with engineering managers from
  Huawei, IBM, Igalia, Intel, Linaro, NEC, Odin,           other companies.
  Oracle, Red Hat, Samsung, Siemens AG, SUSE,            ƒ Discuss strategic partnerships with technical
  Xilinx and many more.                                    product managers from other companies.

                                                                          2020 Event Sponsorship Prospectus 23
Sponsorship Opportunities
                                                                                platinum                 gold                 silver
                                                                                  3 available           6 available           unlimited

  Session Speaking Opportunity: In conjunction with The Linux Foundation,              •
  develop and present a session at the event

  Pre- or Post-event Email Blast: One time use of opt-in list to be sent               •
  by The Linux Foundation

  Recognition in Pre-Conference Email Marketing                                        •                     •

  Keynote Stage Branding: Logo prominently displayed on stage screens                  •                     •

  Onsite Recognition during Opening Keynote Session                                    •                     •

  Conference Attendee Passes: Full-access passes to the entire conference             15                    10                    5
  for your staff or customers

  Recognition on Event Website: Prominent logo display on all website pages            •                     •                     •

  Recognition on Event Signage: Logo on conference signage                             •                     •                     •

  20% Discount on Additional Conference Passes: For use by your customers,             •                     •                     •
  partners or colleagues.

  Sponsorship Cost                                                               $20,000               $10,000               $5,000

Contact us at sponsorships@linuxfoundation.org to secure your sponsorship,    The Linux Foundation reserves the right to increase/decrease the
                                                                              number of available sponsorships and update deliverables based
request additional details or discuss custom options.                         on venue restrictions.

                                                                                2020 Event Sponsorship Prospectus 24
Dates TBD | Tokyo, Japan

The Open Compliance Summit is an exclusive 2-day
event for Linux Foundation members and select invitees.
The summit provides a neutral environment for participants
from different companies and different backgrounds to:
ƒ Discuss and exchange compliance best practices
  (processes, policies, guidelines, tools, open source         This is the only compliance summit
  governance, etc.)                                            in the world of open source.
ƒ Increase awareness on implementing and managing
  a compliance program, and managing compliance                Attendance is limited to a maximum
  via your supply chain                                        of 150 attendees to ensure ease of
ƒ Discuss common compliance challenges and how                 networking and collaboration.
  to address them
                                                               This summit (like prior) will be held
ƒ Increase involvement of participants in The Linux
                                                               under the Chatham House Rule.
  Foundation Open Compliance Program (tools,
  templates, SPDX, etc.)

Who Should Attend                    Goals of the Summit:
ƒ Legal Counsels                     ƒ Increase collaboration among the summit participants in the area
ƒ Compliance Officers                  of open source legal compliance via:

ƒ Product Managers                   ƒ Exchanging best practices

ƒ Engineering Managers               ƒ Increasing involvement of participants in the Linux Foundation
                                       Open Compliance Program (tools, templates, SPDX, Open Chain etc.)
ƒ Process Management
                                     ƒ Increasing awareness on implementing and managing compliance
ƒ Supply Chain
                                       program, and managing compliance via your supply chain
                                     ƒ Discussing common compliance challenges and how to address them

                                                                          2020 Event Sponsorship Prospectus 25
Sponsorship Opportunities
                                                                                                                         lunch &
                                                                gold          silver        bronze       dinner                         video
                                                                                                                       coffee break
                                                              2 available     4 available   unlimited    1 available                   1 available
                                                                                                                         1 available

 Session Speaking Opportunity:
 Content must be approved by The Linux                             •                                         •               •             •
 Foundation

 Use of a Bookable Meeting Room                                    •                                         •               •             •

 Showcase Table: 2x1 meter in the break &                          •              •                          •                             •
 networking room

 Recognition on Event Website:                                     •              •            •             •               •             •
 Prominent logo display on all website pages

 Recognition on Event Signage:                                     •              •            •             •               •             •
 Logo on conference signage

 Recognition in Pre-Conference
                                                                   •              •            •             •               •             •
 Email Marketing
 Attendee Passes:
 Full-access passes to the entire conference                       4              2            1             2               2             2
 for your staff or customers

 Onsite Recognition during
                                                                   •              •            •             •               •             •
 Opening Remarks
 Keynote Stage Branding:                                           •              •            •             •               •             •
 Logo prominently displayed on stage signage

 Branding on Signage in Meal
                                                                                                             •               •
 Area + Napkins
 Company Logo on Entry Screen
                                                                                                                                           •
 on All Video Recordings:

 Sponsorship Cost                                            $10,000          $5,000        $2,000       $7,000          $7,000        $7,000

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.

                                                                                                        2020 Event Sponsorship Prospectus 26
SEOUL 2020
March 3-6, 2020 | Seoul Dragon City

Cephalocon ​2 020 ​b rings ​t ogether ​t he ​g lobal
Ceph ​c ommunity,SEOUL
                   comprised
                           2020 ​o f p
                                     ​ assionate ​
storage ​e ngineers ​a nd ​researchers.
​Ceph ​is ​an o
              ​ pen ​source ​distributed ​object s​ tore a​ nd ​file s​ ystem ​designed ​
 to p
    ​ rovide e
             ​ xcellent ​performance, ​reliability ​and ​scalability. ​

Why Sponsor Cephalocon 2020?
Sponsoring this event is a unique opportunity to gain           By sponsoring this event, you will join other prominent
valuable mindshare of an elite audience of engineers,           industry sponsors in supporting the growth and
researchers and end-users.                                      innovation of Ceph and its global community.

Building on the success of Ceph Days and virtual
Developer Summits, Cephalocon brings together more
than 400 attendees from across the globe to showcase
Ceph’s history and its future, real world applications, and
of course, highlight vendor solutions. Cephalocon 2020
promises to make for incredible community building,
cross-company collaboration and cutting-edge training.

Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.             2020 Event Sponsorship Prospectus 27
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