2020 American Horse Publications Annual Awards Competition for material published in 2019
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2020 American Horse Publications Annual Awards Competition for material published in 2019
2
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EDITORIAL CONTENT ................................................................. 3
MULTIMEDIA ............................................................................ 13
VISUAL MEDIA ......................................................................... 14
PUBLISHING MEDIA DESIGN ................................................... 16
SPECIALTY CLASSES ................................................................ 19
GENERAL EXCELLENCE ........................................................... 20
OVERALL PUBLICATION AWARD ............................................ 22
BUSINESS DIVISION ................................................................. 23
2020 JUDGES ........................................................................... 27
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PUBLISHING MEDIA DIVISION
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BREAKING-NEWS OR INVESTIGATIVE REPORTING INSTRUCTIONAL SINGLE ARTICLE 22 entries
SINGLE ARTICLE 4 entries
1st
1st The American Quarter Horse Journal
BloodHorse Keeping It S-I-M-P-L-E
Horseplayers Concerned About Kentucky Tax Change By Tara Matsler
By Frank Angst February 2019
February 24, 2019 The lede uses the metaphor of educating a student, and
Tax stories are often dense and difficult for the layman to the writer carries this throughout the article. The sidebar
understand. This story is very clearly written with explana- and photos work well in illustrating and explaining the
tions that are easy to follow. various “lesson plans.”
NEWS REPORTING RELATED FEATURE SINGLE ARTICLE 2nd
12 entries Western Horseman
Outside the Lines
1st By Susan Morrison
New York Horse February 2019
Mission Mustang Well-written, and full of common sense. Too many horse
By Janis Barth people make it all about drilling over and over in an arena.
Blanket Weather 2019-2020 Out in the open the horse learns why it is important to pick
Mission Mustang is a fine example of feature writing about up his feet, or pivot on a front or back leg to reverse
a program that connects veterans recovering from war direction. Plus, it is fun for both horse and rider to knock
with the training of wild mustangs. The writing is clear and about the country a little.
has flourish. The writer connects the reader to the number
of vets nationwide diagnosed with PTSD. She makes clear 3rd
that the start of the program in 2018 in New York could be Quarter Horse News
a model for others nationwide. Wild Rag Crash Course
By Lillian Kent
2nd Kelsey Hruska, Editor
Horse Network September 1, 2019
SafeSport and Dangerous Games The article addresses an issue that will interest horse folks
By Marina Callahan and fashionistas alike.
June 16, 2019
This entry stood out because of the clear and concise Honorable Mention
paragraph that connects the event (Robert Gage's death
by suicide) to the larger questions about SafeSport and the Paint Horse Journal
broad powers given to the nonprofit organization by On-Line
federal law in the #metoo movement. The writer does a By Rachel Griffin
good job of using her own words to explain SafeSport and March/April 2019
some of the potential shortcomings, rather than relying on Quite useful. Many owners overlook the fine points of
technical jargon. longe line work and this article explains how this can
impact both the present performance of the yearling and
3rd future performance.
Mid-Atlantic Thoroughbred
Starting Over Allison Armstrong Rehnborg
By Vinnie Perrone From the Ground Up
October 2019 By Ryan Cottingim with Allison Armstrong Rehnborg
This story is built on a dramatic event – a fire that destroys Published in Horse & Rider
a large barn. It is told from the perspective of a compelling Spring 2019
character: the lead groom. Nicely done with the reference A valuable article. Too often riders skip some steps, like
to lunch in the car in the beginning and the kicker at the thorough grooming or warmup in favor of just jumping
end. aboard and heading out.
4
EDITORAL
PUBLISHING CNTENT
MEDIA DIVISION
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HORSE CARE SINGLE ARTICLE CIRCULATION NRHA Reiner
OR USERS UNDER 20,000 18 entries Armed for Success
By Kaycie Timm
1st September 2019
The American Quarter Horse Journal Great advice for not only reiners, but also for all horse
Barbed-Wire Danger owners. Writer had a well-thought out organizational
By Andrea Caudill structure that logically informed the reader. You did a nice
March 2019 job integrating quotes throughout the articles – which was
I cannot say enough about what a great job the writer did great because those are the people your readers want to
with this article. It was well organized, concise in writing hear from. Overall, a super solid and impactful article.
style, conversational and easy to follow. The quotes were
effective and used as a tool to draw the reader into the HORSE CARE SINGLE ARTICLE CIRCULATION
story by allowing them to hear directly from the source. OR USERS 20,000 AND OVER 14 entries
Writer did a great job crafting effective side bars and more
detailed explanations that really made the point clearly 1st
and concisely to the reader. EQUUS
New Hope for Headshakers
2nd By Anna Sochocky
Paint Horse Journal Winter 2019
Deworming Detailed Writing about technical or veterinary matters is tricky. The
By Alana Harrison writer has to straddle the line between what the experts
Jessica Hein and Rachel Griffin, Editors say and what the reader can understand. This article walks
July/August 2019 that line. It discusses the problems and potential solutions
A thorough overview of deworming considerations. Article in a clear manner.
was well organized with a clear, easy to follow structure.
Writer did a great job of incorporating quotes. 2nd
Practical Horseman
3rd Essential Facts About Blemishes
Hoof Beats By Sushil Dulai Wenholz
The Power of Light Fall 2019
By Allison Armstrong Rehnborg Useful details in this article about blemishes, including leg
September 2019 injuries, and when to be concerned about them. Article
Writer does a fabulous job explaining a complex topic, and gives descriptions of different types of leg injuries.
did so in a conversational and engaging way. I really
appreciate your flow, your use of quotes and your crisp, 3rd
concise style. This was a really nice piece with great The Horse: Your Guide to Equine Health Care
information and explanations. Dose Like a Pro
By Nancy Loving, DVM
Honorable Mention October 2019
This article is a keeper. It is full of ideas on how to get a
American Farriers Journal horse to take different types of medication. It has good
No Limits Shoeing advice and practical information that is not too technical.
By Jeff Cota
January/February 2019
A great feature story with lots of good information and
great quotes. Writer makes the reader feel like they were
right there with you. Overall, this was a really interesting
article.
5
PUBLISHING MEDIA DIVISION
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SERVICE TO THE CONSUMER SINGLE ARTICLE 3rd
CIRCULATION OR USERS UNDER 10,000 7 entries Horse Illustrated
Eco-Friendly Horsekeeping
1st By Cynthia McFarland
Morgan Nati July 2019
To Haul or Not to Haul? Good lede and a catchy kicker illustrates the thought put
Published in Quarter Horse News into your writing. Good early quote from your sources and
October 15, 2019 practical advice.
Thoroughly reported and professionally written, this article
delves into a topic that appeals to a broad swath of the Honorable Mention
horse industry. It explains why haulers should know and
care about the requirements and it does so in an easy to EQUUS
digest way – not a simple task when drilling into legal Strategies for Stopping Thieves
requirements. This is truly a service to readers. By Debi Metcalfe
Winter 2019
2nd Good advice and organization with practical sidebars.
Paint Horse Journal
Report It Right EQUUS
By Megan Brincks The Rationale for Ration Balancers
Jessica Hein and Rachel Griffin, Editors By Heather Smith Thomas with Laurie Bonner
July/August 2019 Spring 2019
The writer managed to make an article on paperwork Good flow from the lede on. Writer did a lot of hard work
appealing by explaining that it is not just paperwork. You in finding many expert voices. You did not rely on
did a great job explaining the nuts and bolts of a process manufacturer's reps but found independent sources.
many may take for granted. In doing so, you explained Excellent sidebar on differing needs according to type of
why it matters and why readers and riders should care. horse. Well organized.
SERVICE TO THE CONSUMER SINGLE ARTICLE SERVICE TO THE HORSE INDUSTRY SINGLE ARTICLE
CIRCULATION OR USERS 10,000 AND OVER 32 entries 18 entries
1st 1st
Katie Navarra Canadian Horse Journal
Horses Helping Seniors Safer Landings: How to Minimize Risk of Injury from
Published on HorseandRider.com Falls
May 27, 2019 By Margaret Evans
Small picture (the personal) to big picture (the facts about Autumn 2019
Alzheimer's) BOOM! This is how it is done. Fine work We have all been told that if we fall off a horse, we must
getting other voices. Energy and care used from graf to get right back on. Well, easier said than done. And no one
graf. Facts woven in among personal stories. I can't love ever told [most of] us that we could actually be trained on
this work more. Flawless job. how to do a fall the right way. This very thorough article
covers that and more. It is well sourced on the training and
2nd the need for physical fitness. This article also includes
Western Horseman interviews with riders who described what happened to
At the Root them physically and mentally after coming off a horse.
By Christine Hamilton Most of us who have come off a horse can identify with
May 2019 their experience.
Of the four saddle fit stories in this category, this is the
only one that wins an award. Detailed incident opens into
a larger topic, which is well organized and informative with
two expert voices.
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EDITORIAL
PUBLISHING CONTENT
MEDIA DIVISION
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2nd PERSONALITY PROFILE SINGLE ARTICLE
Practical Horseman CIRCULATION OR USERS UNDER 10,000 9 entries
Fighting Fire with Knowledge
By Nancy Jaffer 1st
Fall 2019 Mid-Atlantic Thoroughbred
Interesting information about efforts to train people how True to Form
to rescue horses in an emergency, down to the details of By Vinnie Perrone
making sure you know who might be hauling your horse September 2019
away. Good tips on how to prepare your barn for a fire or Wowzer! This is a great tribute to a colorful character.
other emergency. Writer wonderfully captured Woolley's voice with pithy
writing, engaging anecdotes and detailed reporting. This
3rd profile does him justice.
Western Horseman
Changing Ground 2nd
By Christine Hamilton New York Horse
December 2019 God & the Backstretch
With an estimated 100,000 horses slaughtered each year, it By Janis Barth
is hopeful to read about efforts to give second chances to Ride Outside 2019
rescued horses. Article strongpoints include: has multiple This profile is simply divine from beginning to end –
sources; covers different programs; and addresses the purposeful and poignant. Beautifully crafted, it captures
challenges that competitors faced. the spirit of the subject and what moves him. In turn it
moves the reader.
Honorable Mention
PERSONALITY PROFILE SINGLE ARTICLE
Speedhorse CIRCULATION 10,000 TO 20,000 / USERS 10,000 TO
Plants That Can Be Toxic to Horses 50,000 21 entries
By Heather Smith Thomas
July 2019 1st
Of the two articles in this category about toxic plants, this The American Quarter Horse Journal
one placed because it listed more plants, gave more The King of Ranches
information about their specifics, and told where the plants By Richard Chamberlain
could be found. Article gives more details about the effects November 2019
these plants have on horses. This was a fabulous piece on the King Ranch. I really
appreciated your writing style and use of quotes
The Team Roping Journal throughout. In addition to the easy flow of your writing,
Mare Power one of the things that really made this piece stand out was
By Chelsea Shaffer the organization. Too often writers fall back to organizing
March 2019 these pieces chronologically, but you did not fall into that
An easy read about mares who were champions at team trap and the results and effectiveness of that decision are
roping. The anecdotes about each horse were touching; clear: a well-written, engaging piece that continues to draw
you can tell these humans had a deep appreciation for your readers in throughout the story. Excellent read.
what the animals did. The article made clear how each
horse was outstanding. 2nd
The American Quarter Horse Journal
Strong and Steady
By Andrea Caudill
January 2019
What drives pieces to the top tier of the class are the ease
and flow of writing, the way the writers build in and
integrate their quotes, and basic organizational structure.
This article hits all of those marks and easily makes its way
into the top tier.
7
PUBLISHING MEDIA DIVISION
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3rd 2nd
Untacked Western Horseman
The Unstoppable Rodolpho Riskalla In the Hands of Horsemen
By Ann Glavan By Jennifer Denison
September/October 2019 August 2019
Such an inspiring story to share. Writer did a great job This is an exceptionally good profile of an interesting
telling this story in a clear and concise voice. I loved the craftsman (Bill Black) that does not rely on a single source
way you integrated your quotes and allowed us to hear and delves fairly deeply into the man’s art. It is a very solid
from the different key players. piece of journalism.
Honorable Mention 3rd
The Team Roping Journal
The American Quarter Horse Journal This is Living: The Cody Nessmith Story
Shorty's Hats By Kaitlin Gustave
By Jim Jennings Chelsea Shaffer, Editor
November 2019 December 14, 2019
I loved this look into the story behind Shorty’s. Writer has Part of writing a great profile is having a great subject. This
such a masterful ease of writing style that shines in this restrained portrait of an ill-starred cowboy is a solid piece.
story. This is a great piece.
Honorable Mention
Untacked
Anything But Ordinary Keeneland Magazine
By Ann Glavan Ahead of Her Time
May/June 2019 By Rene Baer
This was a really interesting piece, and writer did a great Jacqueline Duke, Editor
job telling Nifty’s story. I really appreciated the way you Fall 2019
weaved your quotes throughout the story. Overall, a I love the story. Laura Freeman is a subject worthy of
strong piece that placed in the top tier of a large, tough profiling – and that puts this piece ahead of many other
class. professionally realized pieces in this competition.
PERSONALITY PROFILE SINGLE ARTICLE Allison Armstrong Rehnborg
CIRCULATION OVER 20,000/USERS OVER 50,000 Tuned to Beauty
20 entries Published in Chrome
Spring 2019
1st The writer is really pushing herself a little (like we used to
Horse & Rider push film in the pre-digital days). And, as we might expect,
#NoFilter the photography is exquisite. It may not be the best
By Nichole Chirico written piece in this competition but it is the one where I
Fall 2019 could sense the writer’s aspiration – the need to match the
I genuinely enjoyed the portrait of this new kind of person beauty of the photos.
– a social media influencer – and I appreciated the writer’s
non-condescending approach. This was a very tough class
to judge. Sometimes it comes down to how interesting the
subject of the piece appears more than the skill of the
writer.
8
PUBLISHING MEDIA DIVISION
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FEATURE SINGLE ARTICLE CIRCULATION OR USERS investigative journalism, this story digs deep into the
UNDER 10,000 15 entries history of illegal use of narcotics in horse racing (going
back to the late 1800s) and highlighting the role of the
1st United States’ first drug czar in efforts to bring the practice
New York Horse to an end. Although the story is long, be sure to stay with
In Full Cry: Hunt Breakfasts, Beagle Teas & Whiskey it – the end, which cleverly loops back to the opening
Races paragraph, is priceless.
By L.A. Sokolowski
Blanket Weather 2019-2020 3rd
This article is a fine, competently realized bit of feature BloodHorse
journalism. Master of the Saddle
By Lenny Shulman
2nd April 20, 2019
Speedhorse An excellent aptly titled biography of jockey Eddie Arcaro
Relay Racing Renewed deeply researched and filled with details that lift his story
By Richard Chamberlain out of a resume and into a thrilling story that is hard to put
May 2019 down. Well-chosen quotes and anecdotes are the sort that
Pretty cool story – the lede is not obvious and the writer is readers will find themselves repeating to others, written
taking some chances. clearly and without jargon to appeal not only to horse
aficionados but to others who enjoy reading about
3rd athletes who attain the status of superstars.
Speedhorse
Top Dog: Drug Sniffing at Ruidoso Downs Honorable Mention
By Jennifer K. Hancock
April 2019 Anna Sochocky
No way Chini will ever take down Smokey Bear. But, that The Buffalo Soldiers: Little-Known Horsemen of History
bit of hyperbole aside, I enjoyed this interesting if Published in Untacked
somewhat conventionally presented story. It belongs in the January/February 2019
top tier of entries in this category. History lessons can be fact-laden without being sluggish.
That’s evident from this smartly researched and
FEATURE SINGLE ARTICLE CIRCULATION competently written tale on a standoff between the Buffalo
10,000 TO 20,000 / USERS 10,000 TO 50,000 26 entries Soldiers – former slaves fighting for the Union Army in the
Civil War – and the Chihenne Apaches. Details are
1st efficiently integrated into the narrative about how the
Canadian Horse Journal soldiers coped with wretched provisions, bad weather, sub
Lights! Camera! Action! -par gear, and attitudes of the sort of men attracted to the
By Margaret Evans Wild West. The result is a vivid and evocative portrait of
Winter 2019 these soldiers, who can rightfully be described as heroes.
This is a wonderful read that will benefit TV and movie fans
as well as horse lovers. The writer does a deep dive into The American Quarter Horse Journal
researching decades of feature films’ use of horses – not When Horses Fly
just those in starring roles, but their doubles and backups. By Larri Jo Starkey
The information on how horses and other animals were February 2019
abused on film sets is presented with straightforward What a pleasure to encounter such a delightful story that
accuracy, never descending into sentimentality. And the combines first-person anecdotal information with loads of
information provided by trainers, stars, stunt workers, and detail about what is involved in turning horses into airline
caretakers adds an unexpected depth. It is a superb story; I travelers. The writer has a confident, exuberant voice that
savored every word. seamlessly incorporates facts on the process with amiable
observations and enthusiasm for the undertaking. I was so
2nd engaged in the adventure that I was sorry when it ended.
BloodHorse
First Drug Czar Targeted Illegal Narcotics in Racing
By Milton C. Toby
November 27, 2019
An intensely researched and smartly composed example of
9
EDITORIAL
PUBLISHING CONTENT
MEDIA DIVISION
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FEATURE SINGLE ARTICLE CIRCULATION Honorable Mention
OVER 20,000 / USERS OVER 50,000
18 entries America's Horse
The Art of Fire & Steel
1st By Larri Jo Starkey
Horse Network August/September 2019
The Inevitability of Sexual Abuse in Horse Sport An amusing, self-deprecating first-person description of
By Carley Sparks the writer’s attempt to make a hoof pick under the
December 11, 2019 tutelage of a master blacksmith. The writer expresses her
An intelligently composed and well-reasoned comparison ever-changing emotions, actions, and reactions clearly, and
of the sex abuse scandal at Penn State with occurrences in wisely includes little details that add realism to her
the horse show world. Details on how to protect young experience. It is a fun and illuminating read.
riders, as determined by the Penn State investigation, are
clearly spelled out, as is the necessity for everyone to USDF Connection
acknowledge and bring an end to such abuse. An adept A Day in the Life of a Dressage Photographer
example of how to illustrate problems and solutions By John Borys
without lecturing readers. Published on YourDressage.org
August 16, 2019
2nd An entertaining, often humorous presentation in the form
Western Horseman of a time-tracked summary of the ups and downs of a
Music Masters long, long day spent at a horse show by a photographer
By Kate Bradley Byars chronicling the event. It is an invigorating change from
December 2019 lengthy narratives since the writer does not have to build
A fascinating look at two horsemen’s techniques, honed bridges between one entry to the next.
through years of experience, that address problem horses
not only from where they are when the problems occur, PERSONAL COLUMN SINGLE ARTICLE 22 entries
but how they got there. Clarifying the responsibilities of
the rider brings an important component into play. 1st
Excellent quotes, colorful details, sound advice shared Dressage Today
without preaching, and the ability of the writer to project An Untalented Rider's Perspective: 16 Skills Anyone
these trainers’ personalities onto the printed page make Can Master to Be a Better Horseperson
this engaging and instructive. By Lindsay Paulsen
April 1, 2019
3rd This author does a really nice job connecting with readers.
Western Horseman She writes with heart and honesty from her own
Millennial Cowboys perspective. This is a well-written piece, easy to follow,
By Ross Hecox with good flow and informative. A pleasure to read.
July 2019
A mainstream-style reported story stands out when it is 2nd
focused on a unique subject. That is what makes this piece Hoof Beats
impressive; it is about millennial (Generation Y) cowboys, Freeze Frame
and how they compare to the cliched image of millennials By Mike Tanner
as hipster brats in modern society. Concentration on November 2019
details and careful crafting of a balanced narrative allows What an impact one man can have. What a gift he can
readers to get acquainted with 20-somethings learning the provide with his voice. This piece definitely tugs at the
ropes from an older generation of cowboys. The heartstrings.
camaraderie and positivity exhibited by both groups
makes reading the story rewarding. 3rd
The Chronicle of the Horse
A Ghost–And Gift–Of Christmas Past
By Beth Rasin
Published on chronofhorse.com
December 24, 2019
This piece hits home for many horse owners who would
love a chance to see an old friend. I was captured to the
end.
10
EDITORIAL
PUBLISHING CONTENT
MEDIA DIVISION
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Honorable Mention was disqualified and second-place finisher Country House
declared the winner. Frank's writing is clear and
Jennifer Bryant grammatically smooth, and the structure is there – start at
All In the winner's circle, detail Country House's background,
Published in USDF Connection lead back up to race day.
February 2019
Beautifully written. I love the analogy of moving from Honorable Mention
dating to marriage. Readers can relate to this piece. Well
done in a competitive class. Horse Illustrated
Equestrian Christmas Party
Mid-Atlantic Thoroughbred By Fran Jurga
Aunt Joan, Delaware Park and Memories December 2019
By Joe Clancy Fran Jurga captures the pageantry of the London Interna-
September 2019 tional Horse Show in this piece, which stands out for its
A fun piece of nostalgia. This judge has never been to unusual subject matter (long-running horse show turned
Delaware Park, but I have a great mind's eye view of it Christmas festival in England) as well as Jurga's detailed
now. This could only be done this effectively by someone accounting of it. She offers an engaging intro, backtracks
with such history. to cover the history of the event, and explains the real
competition going on under it.
EDITORIAL EVENT COVERAGE SINGLE ARTICLE
24 entries The American Quarter Horse Journal
You Had to Be There
1st By Larri Jo Starkey
USHJA In Stride January 2019
Colvin Gallops to Her Trifecta in the Derby This piece covering the 2018 AQHA World Championship
Championship Show comprehensively covers what sounds like an exciting
By Tricia Booker affair. Larri Jo Starkey's writing is smooth. The quotes in
September 2019 the body of this piece were well-placed.
This story expertly details the USHJA International Hunter
Derby, wisely drawing the reader's attention to the rare EQUINE-RELATED EDITORIAL SERIES 22 entries
feat of rider Tori Colvin winning three years straight on
three different horses. Writer Tricia Booker uses quotes 1st
well and paces the piece nicely. Then she smartly moves Western Horseman
the mini profiles of Nick Haness and Didi Mackenzie to Bit Basics
sidebars. By Ross Hecox
May, June, July, September, October, November, December
2nd 2019
NRHA Reiner Great service to the reader series. The deck right under the
2019 NRHA Derby headline each month grabs the writer right from the start.
By Kaycie Timm, Nichole Chirico, and Jennifer Paulson Articles are short enough to give great information without
August 2019 getting too technical. This series should clear up a lot of
This collection of articles details the NRHA Derby in a misconceptions and frustration.
precise and engaging way, taking the reader from one
rider profile to another in solid prose. Overall, these are 2nd
sharp and well-reported and exemplify efficient and Horse Illustrated
comprehensive event coverage. Out of the Wild
By Shelley Paulson
3rd February and March 2019
BloodHorse If a person is at all interested in adopting a mustang, this is
Country House Getaway the source for information you need. A well-done series;
By Frank Angst easy to read and step by step. I love the sidebar
May 11, 2019 information. A really nice combination of trainer direct
Frank Angst details the bizarre twists and turns of the 2019 quotes and text written by the author.
Kentucky Derby in this piece, in which Maximum Security11
EDITORIAL
PUBLISHING CONTENT
MEDIA DIVISION
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3rd 3rd
USDF Connection Mid-Atlantic Thoroughbred
Why I Love the US Dressage Finals Horses for People
By Jennifer M. Keeler By Sandra McKee
Published on YourDressage.org September 2019
June 26, 2019 to October 30, 2019 Perfect picture-painting lede. You know right away what
My favorite part of each of these articles is how the type of person Dahn is and want to know more.
featured riders enjoy the finals for the people and for the
excitement of riding into the Alltech Arena. I like the Honorable Mention
mixture of first-timers, professionals and those who have
earned the trip multiple times. Each installment is well Keeneland Magazine
done and does a great job of showing the finals through Rescuing Yoder
eyes with a different perspective. By William Bowden
Jacqueline Duke, Editor
Honorable Mention Spring 2019
Action-packed lede. Good transitions and flow into the
Barrel Horse News public's reaction, an officer's relationship with his or her
Horse Care Basics mount, and history of the unit. Nice sidebar and kicker.
By Abigail Boatwright You could have easily made this a bland press release
May, July, September, November 2019 about Yoder winning an award, but instead produced a
Good topics for readers. The first aid kit article includes a well-crafted piece.
really good checklist. Each issue begins really well –
outlining what to expect, why readers need it and who will The Horse: Your Guide to Equine Health Care
provide it. Red, Green, and Gold: A Christmas (Horse) Story
By Christa Lesté-Lasserre
Practical Horseman Published on TheHorse.com
Rhythm and Tempo December 19, 2019
By Allison Brock and Elizabeth Illiff Prax Colorful lede, quite literally. Sweet story told in a relaxed
Fall and Winter 2019 style. At first, I thought this might need trimming but after
I really like the tips and exercises to help readers not only I reread it there is not much I would change. The horse and
evaluate themselves, but to improve. Tips that riders at any the people all come alive in a few sentences, especially the
level can use. This is a helpful series, offering information writer as a teenaged girl.
that is often confusing.
EQUINE-RELATED PUBLIC AWARENESS JOURNALISM
EQUINE-RELATED HUMAN-ANIMAL BOND ARTICLE ARTICLE 7 entries
24 entries
1st
1st Sidelines Magazine
New York Horse Muriel Forrest - Turning Hardship into Blessing Others
GallopNYC By Kathryn McMackin
By Janis Barth Jan Westmark, Editor
Blanket Weather 2019-2020 December 2019
Children's letters do the talking in the lede. Quick image of What I like about this story is the matter-of-fact way it
a pastoral mecca in a city setting. Specific use of Wilson's describes its subject. Sometimes, writers, upon meeting an
early experience with therapeutic riding's impact. Lots of impressive person like Muriel Forrest, feel that they have to
voices. Strong closing quote. Story flows far more write over the top or else the reader won't understand just
smoothly than traffic on the Van Wyck. how exceptional the subject is. But the more elaborate the
language, the harder the story can be to follow. This writer
2nd simply describes what has happened. The story uses
Sidelines Magazine multiple sources and it makes good use of quotes.
Alexa Lee - Saving an Angel and Learning to Fly
By Britney Grover
November 2019
Clever wordplay in the lede. Loved the dog-horse bond.12
EDITORIAL
PUBLISHING CONTENT
MEDIA DIVISION
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2nd 3rd
Sidelines Magazine Anna Sochocky
Cobra the Wild Mustang - Marsha Hartford-Sapp New Hope for Headshakers
Trains an Unadoptable Horse Published in EQUUS
By Doris Degner-Foster Autumn 2019
Jan Westmark, Editor Writing about technical or veterinary matters is tricky. The
January 2019 writer has to straddle the line between what the experts
This is an inspiring story of how to make use of a mustang. say and what the reader can understand. This article walks
Sometimes the best horse is not the one you paid a million that line. It discusses the problems and potential solutions
dollars for. in a clear manner.
FREELANCE WRITER EQUINE-RELATED JOURNALISM Honorable Mention
24 entries
Patti Schofler
1st Young at Heart
Tracy Gantz Published in USDF Connection
The Path Ahead September/October 2019
Published in BloodHorse The article provides a lot of background, explaining who
July 20, 2019 this person is, including getting into personal details that
What I liked about this article is that it was not a glowing make her human and multiple sources. Easy to read, even
profile of a new vet at Santa Anita. It was broader than for someone who is not a dressage expert. And the author,
that, written in an objective fashion, used lots of sources, while admiring the subject, does not put her on a pedestal.
and covered the breakdowns and search for solutions in a
matter-of-fact way. Kara L. Stewart
Three Horses, One Rider: 11 Ideas to Keep Multiple
2nd Horses Fit While Juggling Real Life
Julie J. Bryant Published in Horse Illustrated
A Life Above Parr August 2019
Published in The American Quarter Horse Journal The article presents good ideas for how to manage your
December 2019 horse time. In fact, these ideas could be applied to any
This story is as much a profile on the owner as it is the hobby or job, especially those that could get out of hand if
horse. The first thing that jumped out at me was that not managed. The article is easy to digest and makes
neither of them was perfect. All too often, the subject of a getting control of a situation seem manageable.
profile appears to have no flaws and easily overcomes
challenges. This owner saw her horse showed some
discomfort and did not act on it. In the end, he had to be
euthanized. That – and her feelings about it – makes her
human. I like the anecdotal start to the story, transitioning
to the reason why this horse is so important, and then
back to the beginning of the story.13
PUBLISHING MEDIA DIVISION
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PUBLISHING MEDIA EQUINE-RELATED ENEWSLETTER 2nd
5 entries Tenney Mudge
Blueberry's Gift
1st October 4, 2019
BloodHorse Great music, great voice and writing. Felt like I was
BloodHorse: Week in Review watching the children’s book and wanted to read it.
Christine Wittmer, Michelle Bensen, Production
Editorial Staff PUBLISHING MEDIA EQUINE-RELATED PODCAST
May 8, 2019 and November 6, 2019 9 entries
Very well-designed newsletter that is specifically created
for web reading. The links are uniformly designed and 1st
trending. This goes far beyond a traditional PDF-style Lisa Wysocky
newsletter in its layout and interactivity. Consistent typog- The Horse Nutrition Podcast: Backstage with the
raphy and visual hierarchy make this very readable and Budweiser Clydesdales
easy to get around. Broadcast on Horse Radio Network
October 18, 2019
2nd What delightful guests are on this podcast. The sound
EquiManagement quality and volume were fine.
EquiManagement Research Reports
Kimberly S. Brown, Publisher/Editor 2nd
Annie Kennedy, Email Marketing Coordinator Practical Horseman
August 27, 2019 and October 22, 2019 The Practical Horseman Podcast: Shelley Campf
The articles are short and digestible. They are well-written Sandra Oliynyk, Host
and pertinent to your audience. Jocelyn Pierce, Producer
June 21, 2019
PUBLISHING MEDIA EQUINE-RELATED BLOG This is an excellent podcast with very good sound quality.
4 entries The information was interesting throughout. The
references to working together made this podcast a
1st winning combination.
Horse & Rider
The Thinking Rider CLASS 25
By Jennifer Forsberg Meyer PUBLISHING MEDIA EQUINE-RELATED WEBSITE
This blog has it all – fun, creative, engaging content, an 5 entries
easy-to-use format and a great clean design. The
resources along the top are appealing and everything is 1st
easy to find. I would say you could get lost in this blog, but Western Horseman
it is too well organized. westernhorseman.com
Katie Frank, Digital Editor
PUBLISHING MEDIA EQUINE-RELATED VIDEO Dani Licklider, Digital Content Manager
9 entries This website was easy to read, easy to navigate, and the
visuals were beautiful. I always knew exactly where I was
1st on the site thanks to the category labels. And it is just as
The Team Roping Journal easy to use on mobile.
The G.O.A.T.: Jackyl
Summer Simpson, Editor 2nd
Mariah Hammerschmidt, Producer BloodHorse
October 7, 2019 BloodHorse.com
Tough story to tell about a dead horse but you did it. Editorial, Production and IT Staff
Editing, music and use of interviews made the video Site design is very clean, well-organized, with just the right
standout. number of visuals. I had no problem finding what I was
looking for. The marketplace block at the bottom of the
home page was a nice touch.14
PUBLISHING MEDIA DIVISION
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PUBLISHING MEDIA EQUINE-RELATED ELECTRONIC 2nd
PUBLICATION 5 entries Thoroughbred Daily News
Thoroughbred Daily News
1st Sue Finley, Publisher
BloodHorse May 5, 2019 and November 4, 2019
BloodHorse Daily Excellent landing page for the fateful day’s news in the
Claire Crosby, BloodHorse Daily Editor May 5 issue. The Today in the TDN is nice. Good wrap on
Erin Morgan, Digital Designer the Derby, and nice mix of photos. Pedigree notes is an
Mary Reeder, Assistant Editor important part of the stories. “What They’re Saying”
Christine Wittmer, Web Producer segments were a great idea. Good hustle to get those.
Michelle Benson, Digital Content Coordinator Good work on the commentary. Beyond the Derby, lots
Editorial Staff more great news, nicely and tightly written. November 4
May 4, 2019 and November 3, 2019 issue is a real nuts-and-bolts production that no doubt
What a comprehensive array of stories and photos in the serves as a valuable resource. Poignant aside on the late
May 4th issue. An incredible presentation setting up the Ben Massam’s writings. Good scene-setter on Keeneland
day’s Kentucky Derby. A lot of work went into this issue sale. The wellspring of results and more really adds a lot of
and it shows. So interesting, and in retrospect, this sets up heft to the issue. Great coverage on Europe and beyond.
a historic moment in Derby lore. Excellent resource for Lots of hard work here.
thoroughbred fans and industry. Great art for the landing
page on November 3 issue. Your team is really going great
guns. The advertising meshes well without being in the
way. And the results in the back of the book are an
important segment.
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EDITORIAL ACTION PHOTOGRAPH 12 entries 3rd
Liz Callar
1st Huntsman and Hounds
Douglas Lees Published in Covertside
Mystic Strike and Mark Beecher Land Timber Stakes Fall 2019
Published in Mid-Atlantic Thoroughbred Bold colors, a fun angle and that leap of faith make this
June 2019 photograph a winner. Well-balanced and perfectly
Beautifully composed. A compelling angle – yikes! – makes composed. Beautiful!
you feel like you are right in the thick of it. Seeing the
action from this view makes all the difference. EDITORIAL HUMAN-ANIMAL BOND PHOTOGRAPH
11 entries
2nd
Western Horseman 1st
Cervi Rough Stock Shelley Paulson
Mallory Beinborn, Photographer Parting Shot
June 2019 Published in Horse Illustrated
All the elements are here: great focus and perfect cropping. December 2019
And talk about drama. You captured just the right moment, This is a particularly challenging photograph to capture. It
in just the right light. requires the photographer to have enough light to stop the
snowflakes and also have enough depth of field to get the
horse's head and person in focus. The expressions on the
horse and woman clearly meet the competition's goals.15
PUBLISHING MEDIA DIVISION
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2nd Honorable Mention
Douglas Lees
At the Den - Huntsman Blowing Gone to Ground Mid-Atlantic Thoroughbred
Published in Untacked Morning Glory
May/June 2019 Scott Serio, Eclipse Sportswire, Photographer
This photographer thought very quickly and captured a December 2019
totally spontaneous image. Fortunately, his lighting was Effective use of color to give this an intense feeling, as if it
soft. Depth of field was excellent on the face and dog's has a foggy sunrise and the horses are just coming off a
head. hard workout, or perhaps going to one.
3rd Shelley Paulson
BloodHorse Tuned to Beauty - Heavenly
Quiet Reflection Published in Chrome
Anne M. Eberhardt, Photographer Spring 2019
Published in BloodHorse Daily This is a fairly standard pose, shot about a zillion times at
September 25, 2019 Monument Valley. What makes this one standout is the
The horse-to-human bond is obviously strong. Lighting was dramatic sky, the clouds and the sunbeams shining
beautiful. through.
EDITORIAL PHOTOGRAPH 22 entries FREELANCE EDITORIAL PHOTOGRAPH 14 entries
1st 1st
Suzanne Sylvester Anett Mindermann
Bigtime Speed Equine Massage Therapy. Beyond the Basics.
Published on WesternHorseman.com Published in Horse & Rider
October 22, 2019 Summer 2019
This photo has it all. The focus is tack-sharp despite the This is a marvelous environmental image. All of the
horse’s movement revealed by the right leg. The depth of photographic technique used to create the final capture
field is shallow enough to remove busy background was handled with skill. The shallow depth-of-field creates a
distractions, and the lighting is perfect for bringing out the soft canvas that complements the cleanly focused subjects.
highlights in the eye. Plus, you triggered that shutter at the The exposure is pristine, capturing the bright sunlit day in
precise moment to capture the little girl’s expression. all its beautiful illumination without blowing out any part of
the scene (not easy to do). The tenderness and
2nd concentration with which the therapist tends to her patient
American Farriers Journal is apparent and the expression on the horse’s face is so
Developing an Eye for Detail Over a Lifetime submissive and thankful it looks like the animal is melting
Jeremy McGovern, Photographer under her touch. This is the perfect opening shot for this
July/August 2019 editorial on equine massage therapy.
Faultless focus brings out the many strong points of this
photo – the shoer’s work-worn hands, the smooth metal of 2nd
the shoe, the fine hairs and highlights in the tail. And Douglas Lees
especially the look of concentration on the shoer’s face. Winner's Circle
Published in Untacked
3rd May/June 2019
USDF Connection This Winner's Circle image is priceless. High contrast and
Finding the Light grainy texture are the perfect foundation for this
Terri Miller, Photographer monochromatic presentation. Everything about the jockey,
November/December 2019 from his impish expression to his grip on the winner’s cup,
Shooting into the sun is always tricky. You had good portrays the pure exhilaration of winning in an arena this
control of your focus and metering so you could capture significant. The way the jockey’s arm under-frames his face
the tail in sharp detail. Your background is completely creates a strong focal point and reveals the joy of the
without detail, giving the entire photo a dreamy sort of feel. subject at a glance.16
PUBLISHING MEDIA DIVISION
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3rd EDITORIAL ILLUSTRATION 7 entries
Suzanne Sylvester
The Big House 1st
Published in Quarter Horse News Jean Abernethy
July 15, 2019 Ava and the No Good, Very Bad Oxer
The image of this massive arena was expertly captured by Published in Young Rider
the photographer. The immediate to long range sharp March/April 2019
focus is impeccable, allowing the viewer to take in all the This illustration certainly captures the emotion. Few riders
fine detail. Every moving horse and rider have not one have not had a similar feeling at one time or another. The
ounce of motion blur at any distance, which is pretty painting is technically correct and pretty realistic.
amazing. Because of the use of skillful technique, the
onlooker can appreciate the impressive structure of this 2nd
colossal arena almost as if they were present at the event. Jean Abernethy
Shooting this image while the spectator seats are vacant A Ribbon for Yancy
and the participants are milling around the floor of the Published in Young Rider
arena allows the viewer the feeling of high expectation of July/August 2019
what is to come. As with the first placing entry, the painting is quite realistic
and technically correct. The emotions of both parties are
noticeably clear, basically telling the story even if you did
not read it.
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PUBLICATION SINGLE ADVERTISEMENT 15 entries 3rd
Shawna Simmons
1st SAS Photography (J'Adore)
Shawna Simmons Published in Sidelines Magazine
SAS Photography December 2019
Published in Sidelines Magazine Great image placement with the horse's face being at the
November 2019 2/3 line. I like how the image ran the full length of the ad.
The image sells the photography business and includes a Good use of white space in the bottom.
link to where to find additional information. I really like
how clean and crisp the ad is and moves to the top of this PUBLICATION COVER PAGE CIRCULATION UNDER
class because of how attractive and simple the ad is. 10,000 22 entries
2nd 1st
Speedhorse Quarter Horse News
Power, Heritage, Integrity Queens of Consistency
Sherry Vanderstine, Production Assistant/Graphic Designer Holly Tarquinio, Art Director
Myriam Maynard, Advertising Sales Kelsey Hruska, Editor
April 2019 April 15, 2019
Good use of different shapes to portray the images and An attention-grabber. Logo is bold and simple. The photo
tell the story. It is different and more appealing than just is stunning. Good headline to go with it. This cover evokes
squares and boxes. I like the image of the horse's face that the quarter horse world in a single image. Good work in
diagonally cuts through the middle. Good use of lines. picking the photo and leading the reader inside. It is a
winner.17
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2nd advantage of the descending illumination in the photo to
Arabian Horse Times using just the right amount of shadow to create depth.
Life in the Fazt Lane The photo and typographic elements are so cohesive it
Lara Ames, Author seems as if the Jockey is really sitting amid the masthead
Anthony Ferguson, Designer and cover lines … for real. Viewing this cover is an absolute
Mike Ferrara, Photographer pleasure from an artist’s standpoint.
September 2019
A darkly beautiful AHT cover. This entry stands out for its 2nd
pairing of stallion and mount. A stately image that projects Chrome
well to the target audience. Send the Lady Roses
Jody Johnson, Creative Director
3rd Rachel Florman, Photographer
Hoofcare Publishing Spring 2019
Floating Equine Anatomy Breathtaking is the best way I can describe this cover
Museum of Veterinary Anatomy, University of Sao Paolo, Brazil design. The artist handled the typographic treatments of
Fran Jurga, Design and Concept the banner and cover lines with skillful simplicity and class.
March 2019 Her use of this uncomplicated technique allowed the
An amazing photo of the floating pelvis. It screams science magnificent cover image to emerge as the focal point and
and promises lots of information inside. The excellent logo allure of the cover. This is a prime example of when less is
stands out along with the stark presentation of the photo more. The designer did an outstanding job.
and the understated issue date and standing bloc at the
bottom. 3rd
US Equestrian
Honorable Mention Horse of the Year 2019
Candice McCown, Designer
Mid-Atlantic Thoroughbred Spring 2019
Luvin' It The photo selection for this cover design is enticing,
Coady Photography visually dramatic in contrast, yet charming in content. The
Barrie Reightler, Designer designer did a stellar job of complementing the photo with
June 2019 clean, well-positioned typography and additional white on
A very striking photo dominates the cover. In this case it is black contrast. This is truly an engaging magazine cover.
not a bad idea to obscure much of the stately logo. The
toplines look great in black and the red rules between Honorable Mention
them stand out. Cover lines at bottom are perfect.
Sidelines Magazine
NRHA Reiner Natascha Gates
Ann Fonck Mark Kerley, Designer
Tom Hautmann, Photographer Kristie Nichols, Photographer
Danielle Belau, Art Director Jan Westmark, Editor
September 2019 November 2019
Reiner logo is nice. The photo screams action. Smart to This cover design is sublime. The subjects of the designer’s
crop left side and leave open space on the right to suggest choice for the main image are bold yet delicate, strong yet
movement. graceful, with a love bond apparent. The clean black lines
of the banner pull you in then allow your vision to drop
PUBLICATION COVER PAGE CIRCULATION down through the cover lines to the captivating image.
10,000 AND OVER 27 entries This cover was skillfully designed with all of its artistic
elements in sync.
1st
BloodHorse Western Horseman
Star Bright Cowboys in Motion
Catherine Nichols, Art Director Ron Bonge, Designer
Wally Skalij, Photographer Ross Hecox, Editor in Chief
March 2, 2019 May 2019
This is a stunning cover design. Every creative technique This is a truly masculine and robust cover design that is
the artist used was handled with perfection; from taking sure to engage western horseman enthusiasts. The mono-18
PUBLISHING MEDIA DIVISION
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chromatic image of the cowboy in motion, with its grainy Sidelines Magazine
texture and strong pose is germane to the whole idea of Tracey Noonan - One Wicked Good Woman
this publication. The typographic treatments are defined Mark Kerley, Designer
and well positioned. The cut of the image into the Shawna Simmons, Photographer
masthead is clean and honest. Jan Westmark, Editor
April 2019
EDITORIAL DESIGN CIRCULATION UNDER 20,000 Another fun story. The photos and purple pull color
25 entries capture the personality of the story's subject and draw the
reader in. Wicked good indeed!
1st
Sidelines Magazine EDITORIAL DESIGN CIRCULATION 20,000 AND OVER
Nicki Wilcox - From Prairie Dogs to Pony Tales 22 entries
Mark Kerley, Designer
Kristie Nichols, Photographer 1st
Jan Westmark, Editor Western Horseman
February 2019 Horse of the Pampas
A great opening page sets the scene for this well-laid out Ron Bonge, Designer
story. Compelling photos throughout with punchy pull October 2019
quotes and color make this a fun read from start to finish. The introductory spread of this editorial design is
outstanding. The main image is dramatically narrative of
2nd the story’s theme. The designer did a superb job of
Arabian Horse Times positioning an ornate and colorful vertical band as well as
My Dad, My Hero a delicately designed headline and introductory text in the
Anthony Ferguson, Designer dense shadow of the image. As the heavy shadow ascends
Lara Ames, Author into warm illumination your eye is drawn from left to right
April 2019 across the spread to the very expressive subjects of the
A stunning opening portrait sets the scene for this photo. The pages that follow are adorned with the same
impressive design. A beautiful background technique, accent band from the opening spread creating visual flow
sepia tones, and captivating photos make this entry throughout the entire piece.
outstanding.
2nd
3rd Keeneland Magazine
The American Quarter Horse Journal Spirits Moved Them
The King of Ranches Catherine Nichols, Art Director
Clint Swearingen, Designer Jacqueline Duke, Editor
Bee Silva, Photographer Spring 2019
November 2019 This is a marvelous editorial design. The introductory
An excellent opening scene, dramatic and colorful. The spread sets the visual tone for all of the well-constructed
design benefits from great photos throughout. pages to follow. The extremely professional imagery is
visually descriptive of its companion content. The main
Honorable Mention headline is simple but classic. A smaller version of that
headline repeating on the spreads to follow, aid in the
BloodHorse cohesiveness of the overall layout. The body of text is
Triumph & Tragedy clean and easy to navigate.
Erin Morgan, Digital Designer
Michelle Benson, Digital Content Coordinator 3rd
Christine Wittmer, Web Producer US Equestrian
Bob Ehalt, Editorial Staff, Authors Renaissance Man
Published in BloodHorse Daily Kate Strom, Designer
November 3, 2019 Winter 2019
What an opening shot! Fun graphics, a cool motif and The look of the opening spread in this editorial design is
even cooler photos make this layout a winner. What a fun warm and rich. The main photo with its softly focused
ride. background is a fine canvas for the pleasantly legible white
headlines and text. The geometric hairlines methodically
positioned within the composition add a little something19
PUBLISHING MEDIA DIVISION
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extra to the design; and the continuation of that technique pages and spreads create an identification and flow from
on the following pages gives cohesion and flow to the page to page. The typography of the body of text is clean
overall piece. The designer deserves kudos for such a and easy to follow.
simple and refreshing treatment of the body of copy in this
layout and utilizing the perfect amount of white space Western Horseman
throughout. In the Hands of Horsemen
Ron Bonge, Designer
Honorable Mention August 2019
The opening double page spread of this editorial is
Keeneland Magazine captivating by design. The subtle tones of the composition
Body of Work allow the horse’s noseband and reins, with their handsome
Catherine Nichols, Art Director craftsmanship and intricate patterns, to become the focal
Jacqueline Duke, Editor point. This scenario is the perfect introduction to the
Winter 2019 theme of this story. The solo image of the hackamore
The layout of this editorial highlighting Frank X Walker is framed by text on the second spread is distinct. The body
an excellent example of design that is cohesive to the of text throughout the layout is clean and easy to follow.
message of the story. The environmental images of the The images detail the story they accompany.
subject of the article and other related photos are
narrative. The “Body of Work” icon at the top of most
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PUBLISHING MEDIA EQUINE-RELATED EQUINE-RELATED FICTION BOOK 4 entries
CUSTOM PUBLICATION 9 entries
1st
1st Natalie Keller Reinert
New Bridge Polo The Hidden Horses of New York: A Novel
New Bridge Polo & Country Club 2019-2020 I really enjoyed this book and the journey your characters
Katie Roth, Editor/Publisher went on as they found themselves after college. I
Shelly Marshall Schmidt, Photographer/Creative Director particularly appreciated the way you shared a look into the
September 2019 various parts of the horse world in a comfortable and
Simply beautiful. The publication is inviting, with engaging effective way. Your realistic, masterful dialogue and
articles on a variety of subjects, vivid and varied storytelling is what really made this novel shine in this class
photography, and an appealing layout. The colors are spot and propelled this book head and shoulders above all
on and the overall design is creative, crisp and clean. others.
EQUINE-RELATED NONFICTION BOOK 7 entries
2nd
Arabian Horse Times 1st
IntArah Julie I. Fershtman
Jenn Trickey, Designer Equine Law and Horse Sense
Lara Ames, Publisher This is a very thorough, well-organized and easy to read
March 2019 guide to many aspects of the horse world. Any horse
This is the whole package – and what a package it is. The owner, and especially horse business, would be well served
design, writing, and even the material you used – a book owning a copy as a starting point regarding legal matters.
with a vignette cover – are appealing and create a rich
experience for the reader. You write of a dream unfolding 2nd
and this embodies that vision. Tenney Mudge
Blueberry's Gift
This is a perfect little story about a young pony who grows
up. It delivers great messages to young readers about
resiliency, facing fears and finding your role in life.20
PUBLISHING MEDIA DIVISION
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GENERAL EXCELLENCE ASSOCIATION PUBLICATION GENERAL EXCELLENCE ASSOCIATION PUBLICATION
CIRCULATION UNDER 15,000 (PRINT) 7 entries CIRCULATION 15,000 AND OVER (PRINT) 4 entries
Winner Winner
Paint Horse Journal Chrome
Jessica Hein, Editor Jessica Hein, Editor
American Paint Horse Association, Publisher American Paint Horse Association, Publisher
Jody Johnson, Art Director/Designer Jody Johnson, Art Director/Designer
The content of the Paint Horse Journal is truly focused on Chrome is a polished coffee-table top magazine. Published
the world of the Paint Horse and the enthusiasts who love by the American Paint Horse Association, it is distributed
them. The inner pages consist of informational, horse as part of their membership and also at the Fort Worth
health, event, instructional and opinion stories, as well as Stockyards. It promotes and celebrates both the Paint
features on Association members and prominent Paint Horse and western culture and values. It is an eclectic
Horses. This magazine is chock-full of ornate ads, charts, magazine. Along with some really interesting feature
standings and other important information pertinent to stories, the content includes editorials that cover western
the Association and its members. The overwhelming fashion and style, horse health (body, mind and spirit),
amount of content could have been a designer’s night- sightseeing, tips on travel and hauling and so much more.
mare but the artist did a stellar job under the The design of the magazine is exemplary. The oversized
circumstance. The saving grace is the excellent editorial format and posh cover stock feel like a million dollars in
design, incorporating wonderful photographs and enough your hand. The cover designs, with their elegantly
white space to allow readers to breathe amidst the barrage pronounced Chrome banner and impressive imagery invite
of everything else. The Paint Horse Journal is true to its any observer to take a second look. The quality of the
connection to its members by promoting the education of interior design equals that of the cover, never letting the
horsemen, equine management and strong bonds to the reader down. Each story is visually narrated with
Paint Horse. spectacular photos. The ingredients in this magazine are
successfully aimed toward their targeted audience.
Honorable Mention Chrome magazine is a fine testament to its mission
statement.
Covertside
Emily Esterson, Editor GENERAL EXCELLENCE SELF-SUPPORTED PUBLICATION
E-Squared Editorial, Publisher CIRCULATION UNDER 15,000 (PRINT) 11 entries
Glenna Stocks, Art Director/Designer
Winner
Covertside magazine looks and reads like the holy grail of New York Horse
the mounted foxhunting world. It is a benefit of an MFHA Janis Barth, Editor
membership. From cover to cover the editorial content and Tremont8 Media, Publisher
advertising speak to no one but the mounted foxhunting Darren Sanefski, Art Director/Designer
devotees. The design of the publication is unwavering in
its high-class presentation. The covers consist of splendid This state-based magazine serves its readers in a diverse
photographs with a distinguished, clean banner treatment. way, ranging from a calendar to places, people, history,
The inside pages contain a large number of editorial practical help for horse owners, to art, equine gift ideas
offerings that are skillfully designed and visually charged and hunt club recipes. I especially found the zip code
with professional photography. The advertisements also article a good way to interest people from a number of
have that same air of class to them that would appeal to different areas. The writing is more colorful and a cut
the foxhunting world. Their mission of “devotion to the above many in this class. Design took a nontraditional
sport and lifestyle of riding to hounds” and keeping the approach to the cover and it seems each feature is
traditions of that world alive has been accomplished in this designed to meet its needs. Keep seeking out the unusual
magazine. (with a nod to the well-known) and writing in an engaging
manner.You can also read
