2020 9/11 Heroes Run Local Race Director Guide - Run, Volunteer, Donate, Cheer... but most of all: HONOR - Travis ...
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2020 - 9/11 Heroes Run Local Race Director Guide Run, Volunteer, Donate, Cheer... but most of all: HONOR. Travis Manion Foundation is a 501(c)(3) Nonprofit Organization
Welcome Heroes Run Champions, The first 9/11 Heroes Run was started by Travis' good friend and fellow Marine, Steve Cantrell and myself. The week Travis was killed, our town suffered the loss of another great young man in Colby Umbrell to this war. That loss clarified that the name of our run would not be the Travis Manion Run but the Heroes Run. With tons of enthusiasm and generous monetary support from another one of Travis' uncles, Mike Gretz, we were off to a great start. Steve Cantrell was critical to our start with his "can do" military attitude and we both had a burning desire to commemorate Travis and all of our heroes. Steve and I set out to have the best run we could have with about five weeks of planning. We were all charged up to be making something positive come from our tremendous loss. Quickly things began to come together as our town, family, friends, neighbors, police and fire department rallied behind us for a good cause. Our first race brought out a strong heartfelt crowd and about 300 runners. We were encouraged by all of the support from our community and realized immediately that this event was something that could and should happen in big and small towns throughout the country. Our military families have sacrificed so much and they deserve to have their communities come out in droves with a show of love and support. For our second year, Mike Gretz was again the first to step up. He committed to being our biggest sponsor AND the race director for another Heroes Run in Norristown, PA. By this time we had decided that the appropriate name to commemorate ALL who have given so much for us on that fateful day in 2001 and since, should be the 9/11 Heroes Run. Thanks to the extreme generosity of our sponsors, the selfless dedication of scores of people devoting thousands of volunteer hours and the leadership of our 50 plus race directors to push this mission forward, the rest is history! Each year, on September 11th and the weeks surrounding that date, we all set out to make those who serve our communities, our country, and us proud. Our little race in Doylestown, PA has grown to host over 1,800 runners and almost as many volunteers as first-year runners! The spirit of honoring and remembering those who serve is absolutely contagious and is kept alive during all of the planning meetings in every town where a Heroes Run has taken root. We all prepare each year to make our event one to remember. In Doylestown, we have the privilege of sharing a little bit about Travis. He had a great spirit for life and those of us who knew him, loved him. There are heroes like Travis in so many towns across this country. These heroes are someone else's nephew, friend, son, brother or neighbor. They too deserve our best. The 9/11 Heroes Run provides a day to celebrate the spirits of these heroes! Picture this, a gigantic American flag flying high above an outdoor stage, as the bagpipers play their moving tribute, a Marine Corps color guard stands at attention and our recipients of honor arrive with their motorcycle escort to the warm applause of thousands of people who come out from your community waving their flags high for a deserving heroes welcome. Our family will never be able to fill the void that losing our Travis has left. However, this event has given us an outlet to pour our love and energy into. We do it for those who have given us so much and continue to serve our country with selflessness and bravery. The 9/11 Heroes Run is an expression of love and service that has the potential to bring communities together, help families of the fallen, inspire a love for service and support those in our own backyard who deserve our very best. Each race is a unique expression of your love, dedication, and service. Thank you all for carrying this torch. Without your tremendous hearts, the 9/11 Heroes Run would just be another small town 5K. May God bless all of you for everything you do to make this event one to remember. To our Heroes, Chris Manion, 9/11 Heroes Run – Doylestown, Race Director 1
Contact Information 9/11 Heroes Run Contact Information: Heather Williams - 9/11 Heroes Run Manager Email: Heather.Williams@TravisManion.org Cell: (804) 615-0891 Chris Manion - Senior Coordinator, National Engagement Programs Email: Chris.Manion@TravisManion.org Cell: (215) 317-1139 Travis Manion Foundation Contact Information & Mailing Address: TMF EIN # is: 41-2237951 Via FedEx or UPS: Travis Manion Foundation Attn: 9/11 Heroes Run 164 E. State Street Doylestown, PA 18901 Open Forum Q&A Conference Calls: We will host monthly conference calls with any LRDs interested in calling in to participate in an open forum Q&A discussion about the race planning process. Calls will be held on the first Sunday @ 8pm EST and again on the first Wednesday @ 1pm EST of each month. Call in number will always be: (641)715-3277, access code 167301 Private Local Race Director Facebook Page: The private group "9/11 Heroes Run - Race Director Forum" is invite only so to allow private & open discussions between LRDs only. Request to be invited or email Tina to get invite sent. Private Local Race Director Information Portal: This private webpage will host electronic copies of all support documentation you will need during the planning, execution, and post-race reporting processes. http://www.travismanion.org/guide 2
LOCAL RACE DIRECTOR SUPPLIED MATERIALS LIST Travis Manion Foundation will be supplying you directly with the following materials: • Online access to digital versions of all 2020 race director documentation • Budget Support - TMF will cover all basic race related expenses upon approval • Marketing Materials • 4”x6” detail specific race flyers • 11”x18” detail specific race posters • Travis Manion Foundation information cards to put inside your participant race bags • T-shirts • Participant Race T-Shirts (Adult S – XXL, and Youth Larges only!) • Volunteer T-Shirts (Adult S – XL, will be sent in pre-determined specific size/quantity shipments) • 9/11 Heroes Run branded Race Bibs • One Start/Finish line race banner • Participation memorabilia item for all registered partakers • Gold, Silver, and Bronze place medals – • Larger races (over 200 runners) will receive 66 medals: 22 gold, 22 silver, and 22 bronze medals total. Enough to cover: • Top 3 male and top 3 female overall run winners (6 medals) • Top 3 male and female winners for 9 different age brackets (54 medals) • Top 3 female and 3 male GORUCK winners (6 medals) • **Top 3 overall finishers cannot also win in the individual age categories)** • Smaller Races (less than 200 runners) will receive 42 medals: 14 gold, 14 silver, and 14 bronze medals. Enough to cover: • Top 3 male and top 3 female overall run winners (6 medals) • Top 3 male and female winners for 5 different age brackets (30 medals) • Top 3 male and 3 female GORUCK winners (6 medals) • **Top 3 overall finishers cannot also win in the individual age categories)** • Online Presence • Website: A specific race webpage within www.travismanion.org/911-heroes-run to display and communicate all your race specific details • Online registration & peer-to-peer fundraising pages • Race Insurance • 9/11 Heroes Run specific email address for communications (ex: location@911heroesrun.org) • Daily communication & support throughout the entire process 3
TABLE OF CONTENTS Contact Information...............................................................................................................Page 2 Local Race Director Supply List..........................................................................................Page 3 O pen with race details, permits & insurance, community partner...............Page 5 R ead and understand your allocated Budget.......................................................Page 9 G et your team together and set-up for success..................................................Pages 9-10 A dd sponsors & spread the word............................................................................Pages 10-11 N ail down your race logistics & execution...........................................................Pages 15-18 I nstruct proper race-day protocols..............................................................................Pages 16-18 Z ero in on post-race wrap-up & debriefing.........................................................Page 19 E njoy what you just accomplished & begin engagement for 2020! FAQs...........................................................................................................................................Pages 21-21 4
GETTING STARTED We are not reinventing the logistics of hosting a 5K race. If you already know the course area you are interested in using, google search other runs that have used the course and reach out to the organizer - as long as you are not competing with them for the same weekend, the organizer is usually very open and willing to explain exactly what paperwork is needed, exactly who to talk to at which facility to reserve your permit, etc...They can tell you the pros & cons of the course and which vendors they enjoy using for such things like porta potties / barricades / timing / etc... 1. LOCAL RACE BRANDING: a. EMAIL ADDRESS: Each Race Director will be assigned a @911heroesrun.org email address. All communications will filter to this email account from any local participants and it is YOUR responsibility to be answering your local inquiries. i. To access your account go to www.gmail.com and type in your username: yourcity@911heroesrun.org and your password which you will receive directly from either Tina, Heather, or Chris once created 2. Check your account daily! All participant & pertinent details/updates will be emailed to this account b. WEBSITE - Each race will also have its own website page within the host 911heroesrun.org website. Simply visit www.911heroesrun.org and then select your race location from the map or list view. This is where all of your race details will be displayed. All content is managed by the Foundation directly, so again, it is your responsibility to communicate anything you wish to have displayed. These pages will include, but are not limited to: i. Date & Time of race ii. Race location iii. Cost per person to participate iv. Distance(s) v. A link for participants and volunteers to register online vi. A link for participants to donate and engage peer-to-peer fundraising online through vii. Race Packet Pick-Up Details viii. Any special text you would like displayed to discuss your race ix. Local sponsors x. Post race details (ex: race results, photos, etc...) c. REGISTRATION - Your online registration platform will be initially built & launched by Heather and Chris. It will only be pushed live when you solidify and provide your race date, start time, and race location to us. i. PRICING: research your local 5K events to see what they charge initially – we want to be fair but also competitive. ALL races will start at a minimum structure of: - $25 for 5K, $15 for 1M Fun Run/Walk, $80 for family of four, $30 for GORUCK, and $100 GORUCK family of four. In some areas, the initial price may be higher (see pricing structures below) - Military & First Responder discounts (10%) may be implemented but are not guaranteed - the reason we do not offer a discount is because we are trying to raise the most money to support these heroes. - All location's ticket prices will automatically increase over the summer: Opening through July 31st @ 11:59pm: 1. 5K - $25, 1M Fun Run/Walk - $15, Family 4 Pack - $80, GORUCK - $30, GORUCK 4 Pack - $100 2. 5K - $30, 1M Fun Run/Walk - $20, Family 4 Pack - $100, GORUCK - $35, GORUCK 4 Pack - $115 3. 5K - $35, 1M Fun Run/Walk - $25, Family 4 Pack - $115, GORUCK - $40, GORUCK 4 Pack - $130 August 1st through August 23st @ 11:59pm: 1. 5K - $27.50, 1M Fun Run/Walk - $17.50, Family 4 Pack - $90, GORUCK - $32.50, GORUCK 4 Pack - $105 2. 5K - $32.50, 1M Fun Run/Walk - $22.50, Family 4 Pack - $105, GORUCK - $37.50, GORUCK 4 Pack - $120 3. 5K - $37.50, 1M Fun Run/Walk - $27.50, Family 4 Pack - $120, GORUCK - $42.50, GORUCK 4 Pack - $140 August 24th through end of online registration: 1. 5K - $30, 1M Fun Run/Walk - $20, Family 4 Pack - $100, GORUCK - $35, GORUCK 4 Pack - $115 2. 5K - $35, 1M Fun Run/Walk - $25, Family 4 Pack - $115, GORUCK - $40, GORUCK 4 Pack - $130 3. 5K - $40, 1M Fun Run/Walk - $30, Family 4 Pack - $130, GORUCK - $45, GORUCK 4 Pack - $145 2. Pick your race DATE & STARTING TIME: a. Saturday September 5th, Sunday September 6th, Saturday September 12th, or Sunday September 13th b. If necessary, the other weekends within September are acceptable however we encourage you to aim for a weekend as close to 9/11 as possible c. Google what other events are already scheduled in your community to see if one day is automatically more 5
preferrable than the other - there are going to be events happening no matter what, however there may be a day with fewer than others therefore making it more favorable Select your race location: Important things to keep in mind when finding your race course and location Consider existing and certified road race courses in your area. There is no need to reinvent the wheel if you do not have to!! Research race courses already used throughout the year in your community and reach out to the organizers of those races to get direct information on the pro/cons of the course and who/where/how to permit the course efficiently F Adequate parking and safe accessibility from parking to starting area (do participants have to cross major intersections and thus require traffic control assistance? Etc…) G Course Design – IF you are considering creating your own course, www.MapMyRun.com will help you determine exact distances. Site selections work hand in hand with a safe course configuration, so keep in mind spectators and try to avoid: - Narrow lanes at start - Abrupt and/or sharp turns - Busy streets and intersections H Make course markings visible – volunteers using signs, cones, neon ribbon, etc… IF your course is an "out & back", then the turn-around point must be marked well! I Water stations – runners appreciate at least one water station throughout the course. At minimum, ample water/ hydration must be available for runner at the finish line PERMITS: this can be a very time consuming and potentially expensive, as it typically involves government or city administrative work so start early to ensure procurement, as any delay may result in you losing your location to another event! Every race location will be a different process, different fee structure, etc...so once you select your date & loca- tion, start applying immediately! - Once you have determined your date, time, and location, contact the necessary city officials to determine the ap-proval and permitting process. Again, it may be helpful and more efficient to reach out to the organizers of races who have already hosted a race on the same course earlier in the year - they can help direct you exactly who and where to go for the permit process. F You’ll most likely need approval on anything from location / venue, road closures, noise, event, food service, law enforcement, medical, etc… just ask your race timer, city officials, other race event directors, etc… they are all usually very helpful in sharing processes information and it can be the most efficient method to streamline your permitting efforts! G Some permits may require you to have insurance prior to applying for the permit - this is okay, simply apply for the insurance ASAP as to not hold up the permitting process INSURANCE: You cannot have a race without insurance! TMF will pay all costs but YOU will be responsible for actually applying online via the step-by-step instructions below on Road Runners Club of America. Insurance provides protection for the policyholder (each race location/TMF) against claims of bodily injury, property damage liability, and the litigation costs to defend such claims should they arise. APPLICATION INSTRUCTIONS- it should take you no more than 5 minutes as all the answers you need are literally spelled out below - FIRST TIME RACE DIRECTORS: Go to http://www.rrca.org/manage-profile/ - VETERAN RACE DIRECTORS, skip down to “STEP E” as you should already have a profile created from last year FSelect “Create User Profile and Password.” G Complete the form BUT when you get to the section that asks for “Your company/organization,” please just select “I'd like to add a new company/organization” (on the next page), enter in a phone number for YOU to be reached at, then Continue to Step 3. HStep 3 will ask you to fill in the event/company/organization information: - Organization Name: “9/11 Heroes Run – YOUR LOCATION” - Organziation Type: ORGANIZATION - Mailing Address: use the Foundation address: 164 E. State St., Doylestown PA 18901 - Main Phone: 215-348-9080 - Primary Organization Email: use your @911heroesrun.org account - Website: www.travismanion.org -- Click submit I Proceed to http://www.rrca.org/membership/join-renew/running-event/ and use the Join/Renew links, and scroll down to complete the new member application (ANSWERS to application questions are below…) M APPLICATION CHEAT SHEET and ANSWERS 6
• I have read and understand the RRCA Insurance FAQs: * Please Select: YES • I have read and understand the Guidelines for Safe Event Management: * Please Select: YES • Liability Coverage Amount: * Please Select: $2 million • Optional Insurance: Volunteer Medical Personnel Coverage: * Please Select: NO (Clarification: If 'Yes' is selected, there is an additional charge: $250 if $1 million of liability coverage is selected, or $300 if $2 million is selected so please SELECT NO!) • Is your club/event organized as a 501(c)3 nonprofit organization?: * Please Select: NO (clarification: yes, the Travis Manion Foundation and 9/11 Heroes Run is a 501(c)3 BUT since we also have to carry an additional insurance policy through the Travis Manion Founda- tion for this event series, we do not have to select yes for this question, so SELECT NO!) • Total Number of Race Participants: * Answer: ESTIMATE to the best of your ability WHILE still being realistic with your race expectations. Speak with Tina about these numbers if needed. If you hosted a race last year use the number from last year as your Estimate. If you are a first year race then typically you can estimate between 100- 250 runners UNLESS you are in a major city location – again, if you are unsure, call Tina to discuss! • Number of Event Volunteers: * Answer: ESTIMATE however, typically it will be between 25-50 depending on the size of your race. If you hosted a race last year, use the number from last year as your estimate. If you are a new race location, 35 is always a safe estimate. • Number of Race Committee Members: * Answer: ESTIMATE but at this point you should know already how many members are on your com- mittee. If not, take your best guess of how many will be on it. • Event Date: * Answer: Depending on what date you've decided. • Event Management Company Name: Answer: Travis Manion Foundation • Will your race have one distance or multiple distances?: * Please Select: Single Distance (YES!...EVEN if you are doing a 5K and a 1Mile) • Optional Donation: Annual Program Fund: Answer: $0 • Optional Donation: Kids Run the Nation Fund: Answer: $0 • Optional Donation: Roads Scholar Fund: Answer: $0 • Optional Donation: State Representatives Fund: Answer: $0 • Payment Method: Please Select: CHECK: IMPORTANT: Before you Click SUBMIT- copy the top portion of this page that has the dues breakdown, insurance and amount total, and email to Lindsey for payment processing. • Click SUBMIT f. Make sure to select EVENT member and not club member. g. At the end, you will choose to pay by CHECK. Please save a copy of this as a word document and email it back to Tina or Heather ASAP: save as YOUR CITY_INSURANCE_INVOICE. Once they receive the invoice / payment page image, they will pay Road Runners Club of America directly. Once paid, it will take about 1-2 weeks to process the official certificate of insurance (COI) that you will need to have on hand race day. h. The official COI will be emailed to your email address used within your profile created at the beginning of the insur- ance process. i. List your race on www.rrca.org/events/find 6. Research and contract a RACE TIMING COMPANY: You are NOT allowed to time the event yourself or rent the equipment necessary for your volunteers to use - you MUST use a contracted company a. Pricing: Research local race timing companies and then solicit quotes to review with Tina or Heather prior to signing contract. The typical common practice is a fixed flat fee + a per runner quote…they then will typically offer a la carte options for additional services. b. Expectations: your timing company should be involved or responsible at the very least the following: i. Matching timing chip with the provided TMF branded race bib registration and assist at your packet pick-up party(s) 7
ii. Fast and accurate on-site finish time results and age category awards list available immediately for your award ceremony iii. Post Online race time results to their website iv. Provide a link so we can post it on your 911heroesrun.org website page v. Visual time clock and staff to help collecting their tags as racers finish vi. Consult in formation of race course vii. Set up starting line and finish line safety parameters viii. Assist marketing your event on their website and database 7. MEDICAL INFO: You cannot have a race without certifice medical personnel present! On-site medical assistance is required regardless of race size or distance. As a rule of thumb, you should hope for the best but plan for the worst. Med- ical teams should be prepared and properly equipped to treat: a. Heart Attack, Stroke, Heat/Weather related illness, Broken bones, Cuts, Minor scrapes/abrasions b. Professional medical personnel must be present with all necessary medical equipment. A medical kit manned by a volunteer is not sufficient. 8. LOCAL COMMUNITY BENEFACTOR: Only grandfathered race locations are eligable to continue their existing local community benefactor partnerships. No new partnerships will be approved outside of the already approved nonprofits for returning locations. New race locations joining the roster in 2020 will not be granted local community benefactor partnerships opportunities. 100% of new race location proceeds will support Travis Manion Foundation's programs. 8
BUDGET Travis Manion Foundation will cover all race execution related costs. All major expenses and contracts must be approved by Tina or Heather in advance. Please keep in mind that this is a charity race series so the more expenses tallied, the less money goes to support and assist military veterans & first responders! Hosting and executing a basic level 5K race costs approximately $7,000.00 - $12,000.00 depending on the size, location, and community participation so it is extremely important to remember not everything has to be bought! Before purchasing anything first try to solicit as much as you can as In-Kind Donations! You will be pleasantly surprised how willing companies and businesses are to donate materials to a cause. Ask if businesses offer a nonprofit discount! Some small personal expenses may need to be incurred upfront which can be reimbursed through approved payment request form. These may be small purchases such as posterboard for course directions, pens for registration, etc... All expenses will require a “PAYMENT REQUEST FORM” to be filled out and submitted to Tina or Heather for Foundation payment. All forms require an accompanying receipt, official invoice, or contract showing cost, and are subject to being denied for payment and/or personal reimbursement if they do not fall within race related proper expenses. Personal reimbursements will not be processed without a receipt or invoice – No Exceptions! Any contract exceeding $500.00 will require a W-9 from the business along with the contract/invoice (W-9’s are a 1 page document ALL businesses hold so they are extremely easy to request and obtain) Attention: all final invoices, contracts to be paid, and reimbursement requests MUST BE SUBMITTED to the Foundation by September 30, 2018!!! If they are not RECEIVED by this date, you FORFEIT THE OPPORTUNITY FOR REIMBURSEMENT!!! “All you really need is two people to compete. Two people and it’s a race. You’re up and running.” -Dave Camire, Senior Editor at CoolRunning.com Be enthusiastic but realistic! We understand that you want to your event to be enormous but it will be more disappointing if you set a goal of 800 runners and only get 125 – so be smart when setting your goals. Keep in mind your allocated budget, and remember that this is just the beginning…it takes time to catch fire! BUILD YOUR TEAM AND SETUP FOR SUCCESS Create a team that will be able to support you and follow your direction. Recruiting, coordinating, and instructing volunteers is the most important factor in executing a safe, enjoyable, and organized event! Consider developing the following levels of volunteers to support you as the local race director: 1. Race Director (LRD) - YOU a. Directly reports to Tina & Heather and acts as the sole point of contact for all communications to and from the Foundation b. Manages, directs and oversees all details of the race. Has final say for local race over all other local volunteers. c. Negotiate all terms for race vendors (ex. port-a-potties, location, sponsorship, etc.) d. Thank you notes - While TMF will send thank you notes, as the local race director, you should also send personal thanks yous. DON’T forget to thank all your volunteers too! 9
2. Co-Director(s) (not required but helpful) a. This position will work directly with the race director, will be able to answer a majority of questions, and will back up to the Race Director in case of emergency. b. Duties: Reports directly to LRD, duties are assigned by LRD, and they assist the LRD in race planning and management, research race locations, manage volunteers, manage social media sites, assist with thank you notes, etc… 3. Committee Members – These are people whom you can delegate "categories" of responsibility to. Below are some suggestions but you can adapt various committees as you see fit according to race size, location, etc… a. Assume accountability for delegated responsibilities handed out by LRD b. This should be a small team of people (5-10 or more if you wish) that will have input in regards to race details who will work with the LRD throughout the whole planning period via committee meetings, assisting in task management, etc… c. Work as the main POCs for smaller detail delegated committees and area managers on race day. As a start, we recommend forming the following event committees: i. S ponsorships – responsible for coordinating with local businesses, vendors, etc. to secure donations of time, goods or services, or money for your race. ii. M arketing – responsible for spreading the word about your race through print media (flyers, posters, etc.) and social media (Twitter, Facebook, Blogs, etc.) and broadcast media (TV, radio). iii. M edical logistics – responsible for coordinating with local EMTs, athletic trainers, etc. to ensure sufficient medical staff will be on hand and properly prepared. iv. Registration Manager – responsible for dealing with race-day registrations. This is a very important committee and should comprise of at least 2 people. v. S tart Line/Finish Line Managers – responsible for ensuring start/finish lines are clearly marked, safe, etc. and that runners are properly lined up. vi. Volunteer Manager – responsible for managing volunteers and directing volunteers to where they are needed. 4. Volunteers – Unless you ask, you’ll never know what people will do to help. Americans are inherently gracious and giving. Reach out to them- they want to be involved- most people simply don’t know where to begin. This might be a person’s only opportunity to give back to our heroes and you’re the one that presented them with chance to do so. a. You will need to specify a large number of volunteers to execute the event- we recommend between 30-40 (more if your race is larger than 250 runners) b. Volunteers will be responsible for manning all running aspects of your race such as water stations, registration, start/finish lines, parking, crowd control, etc… c. Tap into your local resources, groups that are looking for volunteer hours, high school groups, etc. d. Include the police, fire departments, and local military units in any capacity. Their presence only will help to ensure success. e. ALL VOLUNTEERS MUST SIGN THE FOUNDATION VOLUNTEER WAIVER FOR SAFETY & LIABILITY (online waiver link will be provided to you) IN-KIND DONATIONS AND MONETARY SPONSORSHIPS There are two different types of sponsorship opportunities that you can approach businesses and organizations with – you can request “in-kind donations” (physical materials) or monetary sponsorships. Please use the “POTENTIAL LOCAL SPONSOR SOLICITATION LETTER” to solicit sponsorships for your race as a base template for initial communications. Feel free to alter the wording to make it more personal to your location. Regardless of which type of support you are receiving, please use the “IN-KIND DONATIONS & SPONSORSHIP LOG” to manage all of your donations and sponsorships as we will need this comprehensive list turned in after the race. As you receive donations, please communicate them immediately to Tina so that we can be prepared to receive them at the office. It is imperative that all donations & sponsorships are turned in with a COMPLETED PLEDGE FORM so that you race is credited with the contribution. 10
1. In-kind Donations (physical materials) - The amount of money and/or items donated to the race will offer a different lev- el of advertisement for each sponsor. Please see “SPONSORSHIP & ADVERTISEMENT LEVEL BREAKDOWN” for the exact breakdown of details a. Donations of materials, services, or facilities. In-kind donations are NOT MONETARY donations but actual mate- rials of things you need to execute your race…such as: food or drink at the race for participants, starting line or finish line infrastructure, packet pick up location, bags and items for racer packet bags, tents, barricades, etc… b. IMPORTANT: Please use the “IN-KIND DONATION & SPONSORSHIP CONTACT AND DETAILS LOG” document as you obtain donations to keep track of them. Make sure you receive an in-kind receipt for accounting - this an offi- cial donation invoice from them showing the dollar amount of materials donated with a $0 amount due. These will need to be turned into TMF. c. Where to find these types of donations? Look in to your network of volunteers and tap all of your resources. Check out other local races to see who their sponsors are and reach out to them. Think line items…you need water for your runners, so why not ask the local grocery store for water instead of money / ask the local bagel shop for bagels for your runners at the finish line instead of money / etc… 2. Sponsorship / Monetary Donations (cash / check / credit card) a. Contribution of cash given voluntarily toward the event MARKETING ocal Marketing: TMF will have national level sponsors who will assist in various levels of marketing and advertising of the L race. Just because a company signs on to work with us does not automatically mean that each and every company will be able to have the same level of involvement across all race locations. Since they sign on under a charity contract, obliga- tions vary. As our Local Race Director, we look for you and your volunteers to focus on the local level marketing… a. You will be provided the following marketing materials directly from the Foundation: i. 4”x6” race detail specific flyers to leave behind at business, hang on community boards, flyer other 5K events, etc… ii. 11”x18” posters iii. Electronic layouts of all materials for use in online marketing b. Advertising suggestions for you to seek locally i. R adio stations: Contact local Disc Jockey’s or Radio personalities that are military/first responder supporters and forward a press release and/or race event details. Suggest an interview about the race closer to 9/11 (majority of local stations will be looking to do specials near the 9/11 anniversary) ii. Television outreach: Utilize the press release included in this LRD Guide to inform the local television sta- tions about the 9/11 Heroes Run. Ideally your press release should identify the mission of Travis Manion Foundation, the 9/11 Heroes Run, and any Local Community Benefactor. Be sure to list the date, time, and location of the run, along with your contact info. Your press release should be submitted to local TV 11
networks approximately 1 month prior to the event date, and again 1 week prior. The best way to find out who at each network you should send the press release, visit the station website and the Contact Us page, which will give you at minimum an email/phone number to submit your event. iii. P rint media: Think outside of the box and contact all local media including local magazines, community newspapers, city newspapers and outlets that keep the public informed about upcoming local events and forward press release or digital version(s) of marketing flyers / posters iv. Retailers / Restaurants: When approaching a business for this type of sponsor create a relationship that allows you to have flyers or posters at their location or included in their purchases (ex: post a flyer on their in-store “Things To Do” board, have a flyer included in the bag of customer purchases or the billfold of a check in a restaurant, hang poster in their store front window, etc… v. R unning Blogs: Research and contact local running blogs and request they talk about your event – you can forward them over a press packet about the 9/11 Heroes Run. vi. Running Clubs: Research and find out the POC/President at local running clubs – contact them and send over the About Us one-pager/flyers/etc to share with their club members vii. F ree online race listings and prints: Research local racing magazines and websites to post your race infor- mation on…typically these forms of media are free for listings and our participants will search this avenue for 9/11 events or even just casually to see if anything catches their eye viii. Social Media: Post info about event on your personal Facebook, Twitter page, or Blog ix. Websites (Patch.com, Visitors Bureau, local news websites) c. Go Grassroots i. G uerilla marketing at other races prior to 9/11 - Create a list of all local 5K races that are happening around your area and designate 2-5 volunteers (depending on the size of the race) to attend the event and pass out flyers to runners (these volunteers can also make note of what vendors, sponsors, donators are around that you could possibly add to your list…) 1. IMPORTANT NOTE: Be smart about how you flyer races…you do not need to give a flyer to every single per- son that walks by – 1 per group or family, every other large group, if they don’t really want one then don’t give it away – you only have a limited number of flyers and the last thing you want to do is blow all of your budget on flyers! ii. Find the local director and let them know about your race in case they would like to come or promote for another race. iii. If you have 9/11 Heroes Run t-shirts from a previous year, we encourage you to wear them while marketing – wear them to the gym, while doing errands, etc. d. Send out Emails & start social media i. E mail out your network of friends and co-workers to help spread the word – send electronic versions of the marketing materials provided to you by the Foundation ii. Managing your social media 1. Create a Facebook and/or Twitter account for your 9/11 Heroes Run a. Facebook- use the page name “9/11 Heroes Run- YOUR CITY” b. Twitter is more difficult because the name must be available- try @911HR(city), @(city)911HR, @911HeroesRun(city), or @(city)911HeroesRun c. If you chose to only use one, Facebook is the better choice. It gives you more flexibility in what you post and more people are Facebook users. d. If you need technical assistance or step by step instructions for setting up a page, use these links: i. Twitter: https://support.twitter.com/articles/100990-signing-up-with-twitter ii. Facebook: https://www.facebook.com/pages/create.php 2. A ssign Responsibility: Assign 1 or 2 people on your team to be responsible for creating and posting content 3. Build a following a. Invite your friends to like your 9/11 Heroes Run page and follow on Twitter. b. Like/Follow all of the 9/11 Heroes Run sponsors’ pages and local sponsor pages c. Like/Follow your charity partner(s) d. Like/Follow Travis Manion Foundation Facebook (Travis Manion Foundation) and Twitter (@TMFoundation) e. Post on Travis Manion Foundation's wall and Tweet at TMF on Twitter so we know your pages exist and can help you build a following. If we don’t know your pages exist, we can’t encourage people to Like/Follow you! f. Include the links to your Facebook and/or Twitter in all emails about the 9/11 Heroes Run and in your local press release. Be sure to mention during interviews that people can find you on Facebook and Twitter. 12
4. What to Post a. Status updates of the work you are doing for your local race. For example discuss site walk through(s), meetings with city council, announcement of your local charity partner, etc... b. Questions: Ask your followers to answer questions and engage with you. For example: are you excited for the race? Who are you running with your 5K? “Like” this status if you have registered! What color do you think the shirts will be this year? c. Photos: Post unexpected photos, photos that will make your “friends” want to click through such as running shoes, a unique patriotic picture, image of the race site, image of your shipment of t-shirt, sponsorship donations, etc. d. Shout outs to your sponsors and charity partners: Share information about your sponsor and post their logo. Work with your charity partners to come up with some good content that you can share to inform your community about your charity partner’s mission. e. Fallen Hero bios: Visit www.travismanion.org/fallen-heroes and post bios from the page- after all, we are all in this to honor the fallen! f. Content TMF posts: you can repost anything that TMF posts on Facebook and retweet anything TMF tweets g. Call to action: A call to action is any post that encourages your followers to do something. For example: “Register for the 9/11 Heroes Run today and support your local first responders, military personnel and veterans! (include link to registration)”. Leading up to race day, encourage your runners to post their pictures and tweet their pictures from the 9/11 Heroes Run. Promote the hashtags #911HeroesRun #. Example: “Share your pictures with us from race day! Tag and hashtag #911HeroesRun #SanDiego(replace with your city) h. News and articles: Post news or articles that are related to fallen heroes, first responders, 9/11, military, veterans, etc. Try to keep it uplifting and not biased or depressing news. i. F acts about Travis Manion Foundation: Share a fact about TMF and link back to the TMF website. j. TMF Links and 9/11 Heroes Run links. Share these links in your posts when it is applicable. i. 9/11 Heroes Run website: www.911HeroesRun.org ii. Travis Manion page: www.TravisManion.org iii. Travis Manion Facebook: www.facebook.com/TravisManionFoundation iv. Travis Manion Foundation Twitter: @TMFoundation (www.twitter.com/tmfoundation) v. Travis Manion Foundation Instagram: @travismanionfoundation (www.instagram.com/ travismanionfoundation) vi. your local charity sponsor vii. your registration page 5. How often to post a. Facebook: Try to post 2-3 times/week until August. In the last month leading up to your race (August-Sept.) try to post at least once/ day. b. Twitter: Try to post a few times a week until August. Daily would be best, but 4-5 times a week is sufficient. In the last month leading up to your race, try to post at least once per day, or more! 6. O n race day: Try to post on race day! Assign it as a responsibility for a volunteer and ask them to post pictures and information throughout the day. Encourage your participants to tweet at you and post pictures on your Facebook wall. Supporting Groups & Organizations to consider – Think about reaching out to some of the following groups, organizations, affiliations to see if they would like to participate in some way. These are just some of the larger entities that have local affiliations supportive of our efforts – reach out to the local office and ask for assistance, we think you will be pleasantly surprised how much help you may receive…unless you ask, you’ll never know what people will do to help! a. Military Order of the Purple Heart (www.purpleheart.org ) b. Fraternal Order of Police (www.fop.net ) c. International Association of Firefighters (www.iaff.org ) d. Disabled American Veterans (www.dav.org ) e. Veterans of Foreign War (www.vfw.org ) f. American Legion (www.legion.org ) g. Military Officer Association of America (www.moaa.org ) h. American Veterans (http://amvets.org ) 13 i. P atriot Guard Riders – (www.patriotguard.org)
TIPS FOR PITCHING LOCAL MEDIA We have included a press release and radio release spots for you to use to garner media coverage in your local area. The press release and radio release have designated spaces for inserting the information about your race. You can add addi- tional information about your local race, but keep in mind that you generally do not want a press release to run longer than one page in Microsoft word. Here are some tips for contacting the media: 1. Identify the outlets in your local community that you would like to contact. Local newspapers, radio stations, TV sta- tions and online media are always looking for news. Don’t forget to add online blogs like your local Patch.com to your list. 2. V isit the publication’s website to try to locate a reporter who specifically covers community events/news or call the front office and ask for a contact. Usually, you can locate a direct email address for reporter. If you can’t find a beat reporter, try to locate an editor. It is always better to contact a reporter or editor directly instead of emailing your infor- mation to a general news@xyz.com email. If you can’t find direct contact information though, a general email address is better than nothing! 3. S end a short, personalized email to the reporter and include the supplied press release (or radio release if it is a radio contact) with your information filled in as an attachment, or copy and paste it in below the message. You can send it from your 911heroesrun.org email or personal email. Be sure to introduce yourself, give a short description of the event, and tell them why it would be worth publishing the press release or coming to the event. You can send the same email, but the more personal the email is, the more likely they are to pay attention to it. Here is an example: Good afternoon , On , Travis Manion Foundation, in partnership with local volunteers, will hold a 9/11 Heroes Run in to support local first responders, military personnel and veterans. With the 18th anniversary of 9/11 around the corner, I want to invite you to attend in the race and interview our team about the Foundation’s mission to remember our nation’s fallen heroes. Each year, Travis Manion Foundation, a non-profit organization founded in honor of fallen hero 1st Lt. Travis Manion, USMC, hosts the 9/11 Heroes Run 5K race series to bring communities together to remember the events of Sept. 11th. This year, there will be more than 50 races across the country and we will host one right here in our community. Below, please find a press release (and 30 and 60 second radio spot scripts, or YouTube links) with the event details that is also ready for publication (to be read on air). If you’re interested in covering or attending the run, please do not hesitate to reach to me. As the local Race Director, I would be more than happy to speak with you and do an interview. To learn more about the 9/11 Heroes Run, you can visit www.911heroesrun.org. Thank you for your time, and I look forward to working with you. 4. R emember radio and TV are looking for different things that print. While a press release or a quote might be sufficient for print media, radio and TV media want interviews. Attach the press release so that the TV or radio station have the event details, but also be sure to suggest an interview in your email so they know you are available and willing. Don’t forget to send YouTube video links and/or radio spot scripts - this is an easy way for them to promote your race and fill time. 4. B e sure to follow-up with the reporter if they reach out to you. Often reporters want a quote from the Local Race Director or someone at your charity partner organization. If you give them this access and information, they will always write a story. If they do not follow-up with you, try calling them to confirm that they received your email. Reporters like to be contacted and because they get so many emails, they could have just missed yours. 6. O ffer interviews, logos, pictures from past events and access to key people to interview. All of these things help report- ers write better stories. If it is easy for them to get these things, they are more likely to choose to cover your event. 7. Send your press releases or offer interviews a month in advance- the longer you wait, the less chance you have of getting coverage. 8. S ome news outlets also have sections where users can post news or events. Utilize these community forums if they are available to you and post your press release to them. 9. If you have TV outlets or newspapers who let you know they will be attend- ing the event on race day, it is ideal to assign a volunteer to media relations. Provide the reporters with a contact phone number or meeting place so that someone can show them around and identify any key people at the event that they may want to interview. 10. D on’t get discouraged! It is tough to get media coverage – remember, it is a full time job for some people. The more outlets you pitch to, the better chance you have of getting coverage. 14
RACE DAY “I make sure I am the first one to show up. I don’t want people to park or set up things where they’re not supposed to…preparation is key because once the gun fires, it has a life of its own” -Dave McGillivray, Race Director – Boston Marathon Race Day is all about the details – and there are A LOT of them! For your convenience, here is a checklist of race day logis-tical items you may need for your event: First Aid Kit Caution Tape Safety Pins Stop Watches Cash Box & Petty Cash Goody Bags Clip Boards Extra T-shirts Registration Folder (per Top Finisher Medals distance) Foundation Flyers Check In List Paper towels Registration Tent Signs Trash bags Blank Bib #'s Mega phone(s) Sharpies Generator Day-of Registration PA System / Mic Forms & Waivers Extension Cord Pens iPod Highlighters Duct Tape Tables Rope Tents TIPS / Reminders of what TO and NOT TO do based upon participant survey feedbacks: • Start on Time! Opening ceremony times should be listed on the webpage and the actual race start time needs to be stated and adhered to! • Mark course clearly! Many runners complained that the courses was not marked and if there is a turnaround point, mark it well! • If course is a cross country course (aka not on pavement, cement, road, etc) or on a beach, etc it needs to state that on the registration page! • Awards need to be x amount of time after the start of race (an hour?) and stick with it. Many people complained about this and many left! • Make sure the course is a 5k … 3.1 miles exactly! • Water stop on course! - There must be at least one water point on the course where water is available. • Sound System – please make sure you have adequate means to speak to the crowd and hold opening ceremonies. • 1 mile fun runs for the locations – make sure if you have a 1K that they are separated from the 5K runners and start after or before the actual 5K. Make this clear and concise and follow through • Advertise with and invite local law enforcement, first responders, fire departments and military. • Have a Facebook page for your race! 15
RACE DAY REGISTRATION Offering registration on race day is optional. It is your call on whether or not you would like to offer this opportunity. Let Tina know so that we can post it on your webpage so participants are aware. Race day registrations can be extremely overwhelming as there is no way to gauge how many people will decide to show up and run last minute. As a precaution, you must be prepared with several volunteers equipped to handle on-site regis- trations along with pre-discussing a plan with your race timer. This means you must have extra forms, pens, clipboards, etc. on hand and ready to go. Pre-registered runners may decide to leave your event if the start time is delayed too much due to an overwhelming number of race-day registrations. Keep this in mind and have a plan in place for how to deal with race-day registrations and start times. Make sure to have planned out how to match these runners with timing appropri- ately – Work with your Race Timer prior to race day to strategize accordingly…you can potentially get up to 30% of your participants registering on race day! 1. All Pre-Registered Runner shirts must be pulled prior to Race Day. Those who register on race day or af- ter the online deadline are on an inventory First Come, First Serve basis. – We cannot empasize this issue enough! a. Prep all pre-registered runners prior to race day by pulling their shirts and putting them in their packet pick-up bags – this will ensure all runners get their requested shirts while giving you an exact count of leftover shirts available for race day - Tee's are on a First Come, First Serve basis! 2. It is extremely important that on race day, you or your volunteers document separately Registration money vs. additional Donation money 3. In some locations you will have a capacity limit for your race, in the instance that you reach capacity of runners by on- line registration, please notify Lindsey or Tina, so the website can reflect accordingly 4. You Must use the race day registration form included in your guide for all day-of runner registrations. This form not only includes all runner contact & emergency contact info but more importantly includes a waiver that protects TMF and you from liability associated with race injuries, property damage, etc. • If you do not use this form, you are not covered against claims! • Volunteers must ensure that every field on the form is filled out completely and legibly! 16
RACE DAY EXECUTION 1. W eather: Your race should go on as planned at all costs. You will be responsible for monitoring the weather prior to and up through the day of the race. As race day approaches and weather forecasts become more reliable, you may need to make adjustments such as, but not limited to, adding more water stations, alerting medical team to forecasts so they can bring additional supplies, personnel, etc. As this race series is conducted in early September, the possibility exists for not only extreme heat conditions but also for lightning. IF you feel this may be a real possibility for your run, please communicate with Tina & Heather ASAP to discuss the scenario. • Extreme Heat: The chances of heat exhaustion, heat stroke, and moderate to severe dehydration increases dramat- ically as the temperature rises. As a result, you must be mindful of the weather forecast leading up to race day and plan accordingly. If extreme heat is predicted, you should plan to advise runners in the days leading up to the race to keep themselves properly hydrated. Ample water stations should be available at the race site and runners and spec- tators alike should be encouraged to hydrate during and after the race. On-site medical personnel should be prepared and equipped with proper supplies to treat any heat-related illness • Lightning: You should pay special attention to any race day forecasts involving thunderstorms. Any thunderstorm in the area of the course within 1 hour of the start of the race is potentially dangerous and should be considered as such for runners and spectators. As a result, you will be responsible as the race director to make a judgment as to whether your race should go on as scheduled, be delayed until the storm cell has passed, or be cancelled/postponed • Delay vs. Cancel: If at all possible, your race should continue as scheduled. If you foresee questionable weather, feel free to consult with your race timing company, as they often may have experience with this situation. 2. Rental items: May be needed if you cannot get donated initially may include the following: a. Tables for registration, TMF and local charity information area, check-in, first aid, race timing, etc… b. Barricades: Should be provided by your Race Timing company or even event location for crowd control however, if they are not, determine how many (if any) barricades you will need to corral runners at your start and/ or finish line - Alternative to barricades would be using neon-marking tape to rope off sections, cones, etc… c. Restrooms: each race will be Required to have restrooms unless your location has permanent ones in place already – if you are unsure of how many portable restrooms you may need, please reference the chart below, however the best way to determine need is to discuss directly with the portable restroom contractor. d. Inclement Weather Tent coverage: Be sure to have canopy coverage if possible for registration, medical and/or food stations. e. Sound System: If your race location allows, please be sure to secure a sound system that will adequately cover the area of your race start/finish, vendor area, and restrooms. People want to hear what you have to say and yelling doesn’t work! f. Start / Finish Line Infrastructure: Each race will be unique to its own start and finish line. i. Examples of infrastructure for start and finish: metal light truss, scaffolding, nature (trees), ladders etc… ii. You will be receiving a large start and finish banner that will need to be hung. iii. The bottom of your banner will need to be high enough to ensure that everyone will clear underneath iv. Items to have on hand for securing the banners: zip ties, rope, nylon rope, etc… v. In cases where it is raining or extremely windy, cuts will need to be made in the banner to allow wind to pass through. Do not make these cuts until closer to the race and the weather is confirmed. 3. “Race T-shirt etiquette”: Racers have high expectations for their race-packet merchandise and in many cases sign up solely for the race t-shirt. There needs to be hard guidelines set for, lets call it, “t-shirt etiquette”. Think of your t-shirt inventory as your team’s uniform…where each player’s name is printed on the back and therefore only the player who’s name is shown is allowed to adorn it…trust us, just because this race is run by, and for charity, it does not mean people are easy going and ok with ‘just participating’…**WARNING: just because a racer does not show up on race day does not mean that they will not be reaching out and requesting their t-shirt so do not give their shirt away to someone requesting a different size** a. ONLY PRE-REGISTERED racers are guaranteed a t-shirt in the size they signed up for - This means that prior to race day, you will be responsible for pulling inventory for pre-registered runners and ARE NOT allowed to give runners different sizes than what they signed up for! The inventory we send is exact to registration requests with the extras to account for last minute runners in a random assortment of sizes. b. Race day / last minute registrants are NOT guaranteed a shirt and will only be given a shirt in a size that is pulled from the extras issued to you. Stand strong on this as runners are made well aware that they take this risk by waiting until last minute! 17
RACE DAY: PRE - MAIN - POST There are 3 major aspects to race day – 1) PRE-RACE, 2) MAIN EVENT, and 3) POST-RACE.... 1. P RE - RACE: This is where you prep for welcoming all participants and supporters, vendors, make sure the course is safely marked, set up signage, get day-of registrations, etc…Delegate! a. Race Day Area Management: The following areas are key race aspects and should have a volunteer manager, pref- erably a member from your race committee, overseeing and responsible for smooth execution. Descriptions of potential Managers: i. P arking - Make sure that your race location has enough parking for your estimated amount of participants and make sure to let Chris or Heather know if parking is not immediate to your starting area so that it can be noted on your website for participants to plan accordingly. If necessary, have parking attendants to help ev- eryone park close and compact…this way you get the most out of your space and if the location is confusing be sure to have directional signs for your participants and plenty of volunteers to help guide ii. V endor “Village” or expo area: This area is a space where local businesses can set up tables for participants to peruse before and after the race…and another area that you can gain monetary donations 1. C harge each vendor a fee to be a part of the Village: Ex: $100 for a 10ft x 10ft space - If you choose to waive this fee for a vendor because they will be giving away a lot of product that is ok…just be sure to get an amount of how much the product given away was worth to account in your in-kind donations log a. Preferably each vendor should have and provide a tent for their area (Average tent size 10ftx10ft), if they do not have one it is not a deal breaker it just adds a higher level of professional appear- ance to your area b. Examples of vendors for your area can be: Massage therapist who give quick teaser massages, Local bakery with Muffins or fruit to hand out, Hair salon that offers free head massages, Running store, Local restaurants, Energy Drinks, etc… 2. Ask your Vendor Village sponsors to donate a coupon or something of value to your race day goodie bag 3. When recruiting businesses for Vendor Village please use the “Pledge Form" iii. R egistration - Have 1 main POC for this area, this person should also manage any packet pick-ups that happen before race day. Consider having one POC for pre-registrations and one POC for any day-of registra- tions and remember, If you have race day registration these participants are not guaranteed anything except participation, so be careful not to pull materials that are guaranteed to pre-registered runners iv. Starting Line: 1 manager that will ensure the following is completed (Remember that each race is unique so something in your area may be different but these are generic examples of what your manager for this are may be doing. 1. Set up of starting line infrastructure 2. Hang TMF Banner 3. Ensure race timers are in place and set up 4. Ensure the area where runners will be starting is clearly marked 5. Follow the dedicated timeline for an on-time start and all corresponding wave starts 6. Break down of starting line v. Finish Line: 1 manager that will ensure the following is completed 1. Set up of finish line infrastructure & Hang TMF Banner 2. Ensure the area where runners will be crossing the finish is clearly marked 3. Ensure race timers are in place and set up to capture finish times 4. Work with timing company to collect all race timing devices as finishers cross 5. Hand out finishing medals to runners 6. Breakdown of Finish line vi. Opening Ceremony: This should be something you and your com- mittee create together to make your race unique. It can be very elaborate or very simple, have 1 guest of honor or 3, but at the very least it needs to include: 1. Welcome Statement (write yourself) 2. R ead Thank You Letter on behalf of the Foundation and the Manions (this will be supplied to you around August) 3. Moment of Silence 18
You can also read