SO(CIAL) GOOD DESIGN AWARDS 2018 - RGD
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2018 SO(CIAL) GOOD DESIGN AWARDS 18
2018 SO(CIAL) GOOD DESIGN AWARDS
TABLE
OF CONTENTS
04 About RGD
06 Introduction
08 Judges
16 Non-Profit
Client-Initiated Projects
42 For-Profit
Client-Initiated Projects
52 Designer-Driven
Projects
68 Government-Initiated
Projects
80 Student Projects
92 Domtar Award
98 Colophon
99 Partners
ABOUT RGD Through the Association of Registered Graphic Designers (RGD), Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design. Now representing over 3,800 design practitioners, including firm owners, freelancers, managers, educators and students, RGD was created in 1996 by an Act of the Ontario Legislature (Bill Pr 56) and is the only graphic design association in North America to have this type of legislation. Bill Pr 56 “enables the Association to govern and discipline its members.” The RGD and Registered Graphic Designer designations are signals of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research and ethics demonstrated through the successful completion of RGD’s certification process. Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society. 4 RGD 2018 So(cial) Good Awards 5
INTRODUCTION Design is at its best when it serves society. It has done so in the past and its role continues to gain importance. Today, design informs conversations at every level, from boardrooms of global corporations identifying their business goals to local NGOs solving basic needs in developing countries. Since 2012, RGD has invited submissions of projects created under the theme of communication design for social good. The So(cial) Good Design Awards turns a sharper lens on design’s undeniable power to affect the way people and communities communicate and evolve by inviting designers to consider what ‘social good’ truly means, and to inspire deeper conversations about their responsibilities as creative professionals. Whether it is through the design of a website, a brochure, motion graphics, posters, a marketing campaign or a packaging system, graphic designers have the potential to catalyze new ways of thinking around social issues and to inspire positive action. As we look to the future, the question we must continually ask is this: What can we do to help design live up to its potential to create positive change in today’s world? 6 RGD 2018 So(cial) Good Awards 7
2018
SO(CIAL) GOOD
DESIGN
AWARDS
18
JUDGES
Deborah Adler Sonja Banic Christopher Brands RGD Emeritus Julian Brown RGD Valerie Casey Andy Chen
President, Adler Design Manager, Culture Services, Toronto, ON Owner & Creative Director, Product Strategy & Design Adviser Partner, Isometric Studio
New York, NY Culture Division ON THE CHASE! San Francisco, CA New York, NY
Chris has had fulfilling careers in
City of Mississauga Toronto, ON
Deborah is a designer, inventor and various education, fine art and graphic Valerie is an internationally recognized Andy studied sociology at Princeton
Mississauga, ON
entrepreneur. Her work is guided by design environments and has been an Julian is the designer and entrepreneur social innovator who works with University, where he was awarded
the belief that meaningful innovation Sonja has a passion for telling stories. RGD member since the organization’s behind the motion design studio ON THE organizations to identify, build and the Pyne Honor Prize, the university’s
requires a deep understanding of the It was no surprise she studied Journalism inception in 1996. His graphic design CHASE!. Just under ten years young, launch breakout products and services. highest general undergraduate
people who will use what she creates and built her marcom career on writing experience culminated within the unique OTC! has won international awards and She was Chief Product Officer for distinction. He studied graphic
and the changing world that surrounds and sharing stories. She joined the in-house graphic design departments collaborated with diverse clients ranging Samsung and has held executive design at RISD, where he received his
them. Prior to launching her design City of Mississauga in 1998, becoming of the former North York Public Library, from retailer Shoppers Drug Mart and leadership positions at IDEO, frog MFA as a Paul & Daisy Soros Fellow.
and branding firm, Adler Design, she the Manager of Corporate the City of Toronto Public Library consulting giant Deloitte, to video game and Pentagram. She founded the Andy started his career at Pentagram,
partnered with Target to develop the Communications in 1999, and then into and finally with the City of Toronto. maker Ubisoft and charity WWF Canada. international consultancy, Necessary where he worked on the rebranding
ClearRx prescription packaging system. her current role of Manager, Culture He retired in 2014 from positions as His videos have garnered millions of Projects, and the global creative of Bausch + Lomb with partner Paula
In 2017 Adler teamed up with CVS to Services in 2015. Sonja held similar Supervisor, Design Services (Corporate views and he has been profiled in design coalition, the Designers Accord. Valerie Scher. As a Fulbright Scholar at the
design ScriptPath, which now makes positions at: Pafco – a Division of Identity Program) and Project Manager, magazines as a rising young talent. A currently advises Fortune 500s, Royal College of Art, he conducted
it easier for millions of patients to take Allstate Insurance in Toronto; the Corporate Identity & Branding for the proud member of RGD, Julian is a past-VP start-ups and NGOs in health, education ethnographic research on aging,
their medication. Always at the core Learning Experience in Los Angeles; City of Toronto. Chris currently applies on the RGD Board of Directors and an and technology on their product and sexuality and social stigma. Andy is
of her work is the understanding that the Association of Municipalities of much of his artistic time to personal avid speaker and design advocate. He innovation strategies. She is a Henry a contributor to Design Observer,
design can make a positive difference in Ontario, and the Ontario Progressive projects that blend his expertise in is a graduate of the York/Sheridan Crown Fellow at the Aspen Institute, and Design Taxi and Open Manifesto.
people’s lives. She believes that empathy Conservative Party. She started her drawing, painting, graphic design and Design Degree program, a world was honoured as a Young Global Leader He has spoken at international
is the most important ingredient in great storytelling career as a freelance photography. traveller and, most recently, a proud by the World Economic Forum. She conferences including Design Indaba,
design and that a change in behaviour is reporter filing stories for various and terrified father. serves on several boards, including the the London Design Festival, the
Category
the most important outcome. publications including the Toronto Star. WEF Entrepreneurship Council and the XVIII International AIDS Conference,
Government Category
She has won several industry awards Kleiner Perkins Design Council. DesignThinkers and the University of
Category For-Profit
including the IABC Gold Quill, which she She was named “Guru you should know” Chicago Medical Conference.
Designer-Driven
received for her work on the City by Fortune, a “Hero of the Environment”
Category
of Mississauga’s Communications by TIME, “Master of Design” by Fast
Non-Profit
Master Plan. Company, and one of the “World’s Most
Influential Designers” by Businessweek.
Category
Government Category
Education
10 RGD 2018 So(cial) Good Awards 11
JUDGES
Wade Convay John DeWolf CGD, RGD Anne Donohoe Ian Grais CGD Will Hum RGD Katie Maasik
Creative Lead, Interactive, Google Vice President, Form:Media Chief Marketing Officer, MEC Founder & National Creative Director, Principal & Creative Director, Clear Space Senior Designer, Saje Natural Wellness
San Francisco, CA Dartmouth, NS Vancouver, BC Rethink Canada Toronto, ON Vancouver, BC
Vancouver, BC
At Google, Wade helps guide some John works in various disciplines At MEC, Anne is responsible for Will is a Principal and Co-Founder Katie is a native Vancouverite who
of the next great experiences, builds including print, interactive, broadcast, marketing, communications, community Ian was born and raised in Western of Clear Space, where he leads the flew East to earn her design degree at
tools to inspire others and helps to exhibition and experiential graphic investment and brand engagement Canada. He studied Economics at the strategic vision and creative direction NSCADU in Halifax, where she found an
unify the brand. Previously, he was design. Trained in graphic and interior strategies. She supports the ongoing University of British Columbia then for the firm. For more than 20 years, evolving love for typography, lettering
an executive creative director and design, he views system, program, evolution of the iconic MEC brand, Advertising and Design at the Art Center he has shaped the identities and and branding. She has lived in New
VP of Product Innovation at R/GA story, service and experience as integral extending MEC’s unique retail offering College of Design in Pasadena, prior to communications for some of Canada’s York, studied art history in Europe and
working on the Nike+ ecosystem of to his interdisciplinary approach to to a growing number of members and founding Rethink in 1999. Rethink was most notable organizations, garnering travelled to Australia, the US and Japan.
products. He also helped brands such design. Early in his career, he worked inspiring Canadians to lead active recently awarded Silver for Canadian several awards along the way. After Notable experience includes Condé
as Converse, Fossil, Louis Vuitton, on developing software to help people lifestyles outside. She has over 20 Design Agency of the Year by Strategy. graduating from OCA (before the D), Will Naste, W Magazine, The Vancouver
Samsung, Toyota, Walmart and Zagat. plan for retirement, rethinking the years of experience in marketing At Rethink, Ian directs a wide range worked for a variety of studios including Canucks, Aveda, Hangar18, Imagine1day,
Before heading west, Wade helped Census 2000 and American Community communications, starting at Harlequin of projects encompassing design, a stint with Burton Kramer, Bhandari & Rogers Publishing, Subplot Design,
launch the R/GA Techstars Connected Survey questionnaires for the US Enterprises, where she became interactive, installation, advertising and Plater and Ove Design before starting his Lululemon, Good Inc, Woodlot, Telus and
Devices Accelerator working closely Bureau of the Census and developing passionate about direct to consumer social. Ian has been ranked by Strategy own firm. Will is known for helping brands Saje Natural Wellness, with a couple of
with the start-ups Alvio, Grove Labs a multi-modal signage program for the marketing and e-commerce. Anne joined as the number one art director and the make a lasting impact through informed, awards under her belt. When she’s not
and Hammerhead. He was also a City of Seattle transportation network. INTRAWEST to develop their customer number one creative director in Canada creative clarity. At Clear Space, Will designing you can find her wandering the
faculty member at the School of Visual Since that time, John has taught in relationship marketing capabilities numerous times. collaborates with open-minded non- woods, hiding in quiet spaces or walking
Arts in New York and helped build Washington, Winnipeg and Halifax. He across North America, and then moved profits, start-ups and businesses in with her head in the clouds, daydreaming
Category
the interactive department from two has served as Director of Design for the to Singapore where she worked with various sectors to creatively express up new ideas.
Designer-Driven
instructors to over 30. Wade studied Corcoran Gallery of Art and Corcoran Interbrand as the Director of Brand their brand image.
Category
Design and Advertising at Conestoga College of Art and Design, and worked Strategy for South East Asia.
Category Designer-Driven
College before earning his B.F.A. in for Parks Canada.
Category Non-Profit
Graphic Design from the
Category For-Profit
Art Center College of Design in
For-Profit
Pasadena, California.
Category
For-Profit
12 RGD 2018 So(cial) Good Awards 13
JUDGES
Amanda Maslany CGD Kim Pickett CGD Jenny Rhodenizer Cai Sepulis RGD Nico Taus RGD Lauren Wickware RGD
Creative Director + Designer, Principal & Creative Director, Marketing & Communications Director, Partner, Toque Ltd. Partner & Creative Director, Studio123 Graphic Design & Art Direction,
Maslany Creative KIMBO Design Toronto Botanical Garden Guelph, ON Sudbury, ON Lauren Wickware Design
Victoria, BC Vancouver, BC Toronto, ON Hamilton, ON
A freelance designer/illustrator with At Studio123, Nico guides the creative
With a career spanning 20+ years and Kim’s creative expertise guides the Jenny is a trend seeker and creative over 15 years under her belt, Cai’s work process and works to deliver high quality Lauren partners with cultural
a passion for typography, publication development of innovative branding thinker who has a knack for delivering has been used in various national creative that achieves results. He lives institutions to create a broad range of
design and branding, Amanda has campaigns and visual identities for the maximum impact on a shoestring campaigns including work for HotDocs, and breathes entrepreneurship, having materials with a focus on publication
earned a reputation for creating clients like the Governments of BC budget. She has worked in the charitable Second Cup, Nordstrom, Loblaws, started his first design agency at 20. He design. She is passionate about creating
distinctive brands, an outstanding and Saskatchewan. She is frequently sector for over 25 years, leading the Brickworks Ciderhouse and a handful is a recipient of the Young Entrepreneur work that has longevity, extending the
sense of typography and a sharp eye recognized for her design and business branding, public relations and marketing of microbreweries. Most recently of the Year Award from Northern Ontario life and expanding the reach of a text,
for detail. Amanda has worked in achievements, including for Best efforts at the Toronto Botanical she joined forces to partner in her Business and is also a co-recipient of event or exhibition by creating highly
design studios, agencies and currently Website/UX Design at the BIV Western Garden since 2002. Jenny tweets like new start-up, Toque Ltd. – a branding a Legacy Award from the Canadian tactile and tangible objects. Lauren’s
as the principal at Maslany Creative, Canada Marketing Awards for work a bird and creates buzz in the media, and publishing studio which creates Regional Design Awards (Redgees). portfolio includes projects for the Aga
working with recognized brands across with Move Up Prince George campaign. inspiring Torontonians to make a greater Toque Magazine – a regional lookbook He is a graduate of the Graphic Design Khan Museum, ACTRA National, the
Canada, including corporations, public KIMBO Design ranked #1 on Business in connection with nature. Her recent focussing on the Guelph, Kitchener- program at Cambrian College and is Art Gallery of Ontario and RBC Royal
service departments, leading schools Vancouver’s Biggest Design Agencies, work has focused on building visually Waterloo and Hamilton region. proudly bilingual. His engagement Bank of Canada. Her work has been
and universities, arts and cultural and #71 on the PROFIT 500 list of compelling stories for the gardens while in the national design community is recognized by ADCC, the Alcuin Society,
Category
organizations and highly visible non- Canada’s Fastest-Growing Companies. forging strategic partnerships and demonstrated by his position on the the Ontario Association of Art Galleries
Non-Profit
profits. Amanda has participated as creating fun, engaging events for the Programs Committee for RGD and and Applied Arts. A graduate of OCAD
Category
GDC’s National Corporate Secretary, public. Jenny is a graduate of the Fine his involvement in the creation of the and Parsons The New School for Design,
Government
South Saskatchewan Representative, Arts program at the University of Guelph. Sudbury Design Society. Lauren cultivates the next generation
Interim Vancouver Island Representative of designers as a faculty member of the
Category Category
and Design Cares volunteer. Amanda is Interdisciplinary Design Strategy and
Non-Profit Designer-Driven
a graduate of the Alberta College of Art + Graphic Design Programs at George
Design in Calgary. Brown College’s School of Design.
Category Category
Non-Profit Education
14 RGD 2018 So(cial) Good Awards 15NON-PROFIT
CLIENT-INITIATED
PROJECTS
Judges’ Rethink
Picks Sid Lee
FFunction
Rethink
Winners The&Partnership
Entro
ON THE CHASE! Motion Design
Co-Effect Creative
Clear Space Design
Blok
Overdrive Design Ltd.
BrandHealth
Frank Design Strategy
Zoca Studio Inc.
Hambly & Woolley
Gravity Inc.
Engine Digital
Breck Campbell Design
Ion Brand Design
Sid Lee
1Non-Profit
Client-Initiated
Ambush Advisories
Projects Campaign
Rethink
Toronto, Canada
Client Before Women’s Equality Day, the YWCA wanted young people
YWCA to become aware that sexualization in popular media contributes
to violence against women, and that they should think critically
Creative Directors
about the content they watch online. Rethink hijacked YouTube’s
Ian Grais CGD, Chris Staples,
advanced ad targeting to run warnings disguised as unskippable
Aaron Starkman, Mike Dubrick
six-second pre-roll ads, which ran before music videos that
Art Director objectify women. The YWCA ambush advisories were picked up
Pamela Rounis by national news broadcasts and high-profile blogs and shared
across social media. The campaign was applauded for calling out
Writers
sexist content and trying to shift attitudes and practices that
Jordon Lawson, Max May
perpetuate the sexualization of women and girls.
Judge’s Pick
I love the simplicity and the thought that went into this campaign.
It feels so ingenious to find a way to address the problem and do
it on YouTube’s own turf, and in a way that a person can’t help but
notice the pre-roll ads (unskippable!). The designs for the ads were
stealth-like in how they blended so well with conventional warning
ads but had slight hints in colour that they were something new
and noteworthy.
- Cai Sepulis RGD
18 RGD 2018 So(cial) Good Awards 19Non-Profit
Client-Initiated
Grand Jardin de
Projects Sainte-Justine Murals
Sid Lee
Montréal, Canada
Client Sainte-Justine Hospital—Canada’s largest mother-and-child
CHU Sainte-Justine Foundation centre—recently underwent an expansion as part of their Growing
Up Healthy project that aimed to create “a favourable environment
Creative Director
for innovating and humanizing healthcare services.” The Sainte-
Marie-Élaine Benoit
Justine Hospital Foundation had two simple wishes for their
Art Director newly bare white walls—that they be used to tell the hospital’s
Nadine Brunet history and to inject some life into the halls of the new pavilion. Sid
Lee’s solution was the Grand Jardin de Sainte-Justine: a colourful
Illustrator
timeline that plays with the themes of life and nature, and uses
Julien Poisson
visual metaphors to portray the hospital’s over 100-year history.
Copywriter
Thierry Faucher Judge’s Pick
Hospitals are notoriously cold and bureaucratic, and it is a
Strategy Team
cumbersome and difficult design challenge to convince them to
Sarah Patier, Jade Abecassis
illuminate space with colour and illustration. While this installation
Account Services Team bears the mark of a big branding firm, that doesn’t distract from the
Catherine Lussier, Anne Richard joyful and measured feel of the overall design, which is excellent
and beautifully-executed.
Architecture and Design
Alex Dimas, Véronique Mondor - Andy Chen
20 RGD 2018 So(cial) Good Awards 21Non-Profit
Client-Initiated
(UN)TRAFFICKED
Projects Interactive Website
FFunction
Montréal, Canada
Client Providing an online centrepiece to an international campaign,
The Kailash Satyarthi Children’s Foundation (UN)TRAFFICKED brings interactivity, gamification, digital
storytelling and human rights campaigning together to end child
Creative Director
exploitation in India. The narrative is based on the classic
Audrée Lapierre
choose-your-own-adventure format, in this case following a
Art Director young girl over a life-changing week. Every decision the user
Wim Bruyninckx makes, whether on behalf of the girl’s father, friend, placement
agent or employer, has a profound impact on her future.
Graphic/UX Designer
Interspersed throughout are statistics on the state of child labour
Chloé-Ève Levasseur
and sexual abuse in India. (UN)TRAFFICKED aims to engage
Developer citizens and show them that every action counts.
Sam Dupras
Judge’s Pick
Copywriter
(UN)TRAFFICKED shows the appeal and effectiveness of
Rebecca Galloway
interactive storytelling at its best with its sensitively illustrated
portrayal of any young girl across India whose life’s consequences
are controlled by the choices made by others. The narrative
emotively pulls in and educates its audience by presenting
different personal points of view and outcomes, along with
statistics, ultimately leading the audience to understand the
potential serious impacts of these choices and to act by sharing on
social media, volunteering, donating and pledging online in support
of this issue.
- Amanda Maslany CGD
22 RGD 2018 So(cial) Good Awards 23Non-Profit
Client-Initiated
Crash Coasters
Projects Campaign
Rethink
Vancouver, Canada
Client Arrive Alive wanted to raise awareness of the most dangerous
Arrive Alive Drive Sober drinking night of the year: St. Patrick’s Day. Using wreckage from
motor vehicle accidents, Rethink cut and pressed pieces of what
Creative Directors
once were cars into coasters. On each is the message:
Chris Staples, Ian Grais CGD
“This coaster used to be a car. That car never made it home.”
Art Director Over the St. Patrick’s Day weekend, there was coverage from
Alex Bakker such online media outlets as Vice and Yahoo! and on multiple
nightly news broadcasts, and the client conducted 2 on-screen
Writers
TV interviews, 12 radio interviews and 8 online interviews. Website
Sean O’Connor, John Eresman
traffic increased by over 600%. Following the campaign, coasters
were requested from organizations in over 40 cities worldwide—
an unexpected outcome.
Judge’s Pick
This campaign meets three criteria that, for me, makes it stand
above all others: it expresses a simple yet powerful idea, evokes
emotion and elicits action. The coasters brilliantly connect past,
present and future in a split second.
- Will Hum RGD
Judge’s Pick
The coaster campaign combined original design with a powerful,
thought-provoking message that commanded the attention of
both individuals and the broader media. With a timely launch date
and the use of unusual material, it was a well-crafted concept,
brilliantly executed from start to finish.
- Jenny Rhodenizer
24 RGD 2018 So(cial) Good Awards 25Non-Profit
Client-Initiated
Assumptions Can Non-Profit
Client-Initiated
Casey House
Projects Be Deadly Campaign Projects Signage
The&Partnership Entro
Vancouver, Canada Toronto, Canada
Client The Pancreatic Cancer Canada Foundation’s goal is to improve Client As part of an architectural expansion, Entro developed an exterior
Pancreatic Cancer Canada Foundation overall patient survival rates and create a brighter future for Casey House identification pylon, assisted with interior wayfinding signage and
those affected by pancreatic cancer. While treatments for donor recognition and designed holiday and thank-you cards. The
Executive Creative Director Principal Creative Director
other cancers have advanced significantly, pancreatic cancer look and feel of the signage was inspired by the pattern and texture
Ron Smrczek Udo Schliemann
has remained stuck with an unchanged mortality rate for the of the architecture. How warmly patients are treated at Casey
General Manager past 40 years. Interviews with Canadians who had lost a loved Designers House inspired the various red hues to emphasize this compassion
Jack Shute one to pancreatic cancer were captured and promoted on YouTube Monika Meyer, James Smirlies and connect to the heart – the central feature of Casey House’s
and social media. These emotive films shared the personal side identity. The signage design was so well received, the CEO asked
Deputy Executive
of the disease, discussed symptoms and explained the need for Entro to create a version that could be used for a series of holiday
Creative Director
funding. The campaign drove a 360% increase over the previous and thank-you cards.
James Sadler
year’s donations.
Associate Creative Director
& Art Director
Jon MacArthur
Associate Creative Director
& Copywriter
Ed Malyon
Senior Strategist
Elyse Finley
Producer
Gabrielle Nicoletti
Account Director
Kaeda Cameron
Account Manager
Curtis Reid
Account Coordinator
Nicole Steward
26 RGD 2018 So(cial) Good Awards 27Non-Profit
Client-Initiated
WellAhead Non-Profit
Client-Initiated
Unity Festival
Projects Motiongraphic Projects Campaign
ON THE CHASE! Motion Design Co-Effect Creative
Toronto, Canada Toronto, Canada
Client WellAhead is an initiative that brings school communities closer Client Unity Charity is a grassroots organization empowering youth and
WellAhead together to identify practices and policies that support student Unity Charity promoting self-expression through programs and events. For
well-being. WellAhead asked for a short video to introduce its 2014 Unity Festival, Co-Effect collaborated with youth, artist
Concept, Design, Animation Creative Conception,
themselves, for online and in-person presentations. Budget mentors and local businesses to create a bold, energetic campaign
Julian Brown RGD Art Direction and Design
constraints meant it was important to provide only high-level that reflected the organization’s commitment to supporting youth
Evelyne Au-Navioz, Roman Lifshitz
information in this short video, and leave the audience with an in need. The project included posters, flyers, programs, banners,
incentive to learn more. OTC! extended the existing brand to include Photography animated reels and social media assets. Images are urban, but
characters for the audience to relate to. Everything about the Cg Chen also bright and optimistic to showcase the young artists and their
animation style and pacing reflects youth, energy and optimism. passion. The splicing of images represents the mixing of ideas,
Styling, make up and models
people and arts and highlights Unity.
Unity Charity artists
28 RGD 2018 So(cial) Good Awards 29Non-Profit
Client-Initiated
U of T Faculty of Kinesiology & Physical Non-Profit
Client-Initiated
TIFF 2016
Projects Education Awareness Campaign Projects Annual Report
Clear Space Design Blok
Toronto, Canada Toronto, Canada
Client Many U of T students focus on their studies, not their health. Client To capture the core of what makes TIFF unique, Blok paired bold
Faculty of Kinesiology & Physical Education They needed to be reminded that what’s good for the body is TIFF verbs with unexpected concepts, such as “Catalyze collectivity”,
at the University of Toronto good for the mind and told about all the facilities accessible to “Inspire time” and “Shift dreams/reality”. The design eschews a
Creative Director
them. The Faculty of Kinesiology & Physical Education challenged conventional format and embraces the beauty and language of
Creative Director Vanessa Eckstein RGD, Marta Cutler
Clear Space to create an engaging awareness campaign. A fun, film to create a cinematic experience that amplifies TIFF’s mission
Will Hum RGD
approachable campaign connects and inspires students of Designers to transform how we see the world through film. Images highlight
Art Director & Designer all abilities to use the facilities, join an activity program or just Vanessa Eckstein RGD, Jaclyn Hudson how TIFF brings films from every part of the world to Toronto
Korneliusz Izbinski drop in and play a sport with friends. The visual identity with its and audiences globally, opening up discourse between people
unique illustrations evokes friendliness, approachability and and cultures. The bold words and abstract concepts, presented
Copywriter
inclusiveness. This is paired with offbeat headlines and a through bold, clean typography, drive TIFF’s distinct narrative.
Jack Liang
call-to-action to “come see what you can do”.
Illustrator
Korneliusz Izbinski
30 RGD 2018 So(cial) Good Awards 31Non-Profit
Client-Initiated
Sistering Non-Profit
Client-Initiated
YMCA of Greater Toronto
Projects Website Projects Sweat for Good Campaign
Overdrive Design Ltd. BrandHealth
Toronto, Canada Peterborough, Canada
Client Sistering, an organization that supports women who experience Client The YMCA GTA was looking to reposition its Health & Fitness
Sistering marginalization and poverty, needed a new website. Overdrive YMCA GTA offering to appeal to a younger gym-goer. The creative solution
developed a website to reflect the Sistering ethos and ensure leverages the fact that the Y is a charitable organization that does
Senior Creative Director Director, Creative Director, Copywriter
participants are depicted in an empowered and uplifting manner. ‘good’ in every community it serves. When you become a member at
James Wilson RGD Rick Kemp
To ensure participants, volunteers and staff saw themselves the Y, you support the good that the Y represents. The universality
Creative Director & Project Manager reflected in the website, Overdrive commissioned photos of Art Directors of sweat is used to inspire people to break a sweat where it matters
Leslie Jennings the extended Sistering family. The development of a custom Jordan Bowden, Rick Kemp more: at the Y. In essence, when you work out at the Y, you sweat for
WordPress solution provided a fully editable website. Overdrive all the positive impact the Y represents.
Designer Producer
trained staff and volunteers so they can now maintain the site.
Katrina Densmore Prov. RGD Amy Bastianon
Writer Photographer
Charlotte Empey George Simhoni
Web Developer Cinematographer
Marc Alcide Pawel Dwulit
Photographer Retoucher
Melissa Renwick Mark Tyler
Picture Editor
Mark McNeilly
Sound
Tom Thorney, Jason Donkergoed
32 RGD 2018 So(cial) Good Awards 33Non-Profit
Client-Initiated
She Who Dares Non-Profit
Client-Initiated
A Concert for Charlottesville
Projects Exhibit Projects Campaign
Frank Design Strategy Zoca Studio Inc.
Calgary, Canada Toronto, Canada
Client YW Calgary wanted to celebrate the contributions of 150 Calgary Client The Dave Matthews Band wanted a visual campaign for goods
YW Calgary women from the past 150 years in celebration of Canada’s birthday. Dave Matthews Band benefiting a “Concert for Charlottesville Fund”. The campaign and
The solution captures the voices and stories of the women on 65 concert were intended to bring light and awareness to the city of
Creative Director Creative Director
cardboard boxes. Archival photography, short and long stories, Charlottesville due to the unfortunate events that occurred there
Rita Sasges Jose Garcia
highlighted achievements, quotes and statistics educate and last year. The highly sought-after concert featured artists such
Designers inform on the diverse contributions of the 150 women. The exhibit as Pharrell Williams, Justin Timberlake, Ariana Grande and the
Kerry Neale, Sabrina Diehl, Tamia Clouthier can be assembled in a different way each time it’s installed, Dave Matthews Band. Zoca designed a variety of logos that were
mirroring the creative ways the women helped to build the reproduced on t-shirts, hats, hoodies and posters.
Illustrators
community and highlighting their individuality. The audience is
William McKeowan, Lauren Tamaki,
invited to rework the boxes.
Sabrina Diehl, Tamia Clouthier
Writers
Russ Peters, YW Calgary
Researchers
Deanna Holt and Rodney Muir
Project Manager
Johanna Davies
34 RGD 2018 So(cial) Good Awards 35Non-Profit
Client-Initiated
On Balance Non-Profit
Client-Initiated
Fred Victor #HelpFredFillAHome
Projects
Hambly & Woolley
Projects Campaign
Toronto, Canada
Gravity Inc.
H&W was tasked with creating a handout brochure for a lecture Toronto, Canada
given by the Martin Prosperity Institute (MPI) at the Nantucket
Client Client Fred Victor was awarded the prestigious opportunity to retrofit
Project 2018. The talk and brochure discuss how integrative
Martin Prosperity Institute Fred Victor the PanAm/Parapan Am Athletes Village into permanent homes
thinking can lead to more optimal, efficient and fair solutions when
for marginalized members of our community, which included fully
Designer encouraging positive change throughout the world. We helped Creative Director
furnishing every unit. Gravity named, branded and developed
Barb Woolley RGD MPI develop a design that made their philosophies clear and Wendy Gray RGD
the digital campaign #HelpFredFillAHome, which included a
memorable. We were brought in to develop a seamless connection
Writing Designer, Illustrator and Animator responsive website, posters and web banners. The website
between word and image. The brochure outlines MPI’s alternative
Martin Prosperity Institute Emerald Lee RGD homepage features an empty apartment, where users can actively
approach to problem solving and acts as a blueprint for conference
‘drag’ furniture to fill the rooms. While doing so, fun animations pop
attendees to consider for future initiatives. Design Support
up with descriptions of items that can be purchased.
Brenda Little RGD
Site Development
Nathan Bylok
Fred Victor – #HelpFredFillAHome Campaign
Website Design
Visit: http://dev.gravityinc.ca/helpfred/
36 RGD 2018 So(cial) Good Awards 37Non-Profit
Client-Initiated
Ocean Wise Non-Profit
Client-Initiated
EcoFolk 2018 Benefit
Projects Website Projects Concert Poster
Engine Digital Breck Campbell Design
Vancouver, Canada London, Canada
Client The Vancouver Aquarium recently rebranded as Ocean Wise, Client Thames Talbot Land Trust is dedicated to protecting
Ocean Wise a global conservation organization focused on protecting and Thames Talbot Land Trust environmentally-significant lands throughout Southwestern
restoring the world’s oceans through research, education and Ontario. Their new concert event, EcoFolk, was created to raise
VP Client Engagement Designer
engagement. Partnering with Engine Digital, a purpose-driven, money, encourage activism and educate the general public about
Dean Elissat Breck Campbell RGD
storytelling website was created to position Ocean Wise as the their cause. For the visual identity, Breck showcased the ‘at-risk’
VP Production global leader. Enticing users to deepen their understanding of Photo Credit and ‘endangered’ species that live on the land in those regions
Andrea Mead ocean conservation is a key element of the experience. The more Mark L. MacDonald, Aeolian Hall to appeal on an emotional level and encourage prospective
time spent learning, the more likely users will get involved and take patrons to give their support. The venue is historically and
VP Strategy & UX
action through Ocean Wise’s network of organizations and efforts culturally significant, not to mention visually iconic, so it features
Ryan Opina
throughout the world. prominently. Due to its success, Thames Talbot Land Trust plans
Design Director to hold EcoFolk annually.
Peter Pimentel
UX Strategist
Dan Nanasi
Interaction Designer
Gracelle Mesina
Senior Content Strategist
David Look
Senior Developers
Devin Leggett, Bryan Jones
Developer
Nikki Jones
38 RGD 2018 So(cial) Good Awards 39Non-Profit
Client-Initiated
Axis Theatre Non-Profit
Client-Initiated
MaRS
Projects Identity Projects Visual Identity
Ion Brand Design Sid Lee
Vancouver, Canada Toronto, Canada
Client Ion was engaged to develop an identity and brand platform to Client MaRS is one of the largest innovation hubs in the world but its
Axis Theatre Company guide ongoing marketing and communications initiatives of the MaRS identify felt cold and institutional and had become fragmented.
Axis Theatre Company. Axis is an established touring company The goal of the rebrand was to create a visual identity that better
Creative and Strategy Directors Executive Creative Directors
that embodies “physical theatre”. With new artistic direction, the reflected the big things going on inside. MaRS wanted to maintain
David Coates CGD, Rod Roodenburg CGD Tom Koukodimos, Jeffrey Da Silva
company renewed its dedication to present educational plays for their iconic logo, so Sid Lee used it to anchor the identity and
Designer, Illustrator, Producer youth and family audiences. The brand objectives were to capture Creative Director bring more connectivity to MaRS communications and therefore
Candace Pawson the imagination and bridge cultures by maintaining an engaging, Laura Stein RGD more equity to a brand with a diverse offering of programs and
unique and accessible graphic program from identity to posters initiatives. The MaRS blue ‘globe’ was used as the anchor to a new
Designer Managing Director, Digital Innovation
and collateral through to web and social media. identity system with a vibrant palette, which becomes a key part
Vanessa Ding CGD Matt Di Paola
of the system. Its versatility and variability reflect the true
Illustrator Designers dynamism of MaRS.
Kate Marlowe Dominic Liu, Ariane Leblanc, Josephine Guan
Copywriter
Zachary Radford
Account Director
Katherine Craig
Account Supervisor
Sophie Carle
Strategists
Deven Dionisi, Carolyn Tso, J.J. Sullivan
40 RGD 2018 So(cial) Good Awards 41FOR-PROFIT
CLIENT-INITIATED
PROJECTS
Judges’ Subplot Design Inc.
Picks Capital One
Mosaic
Winners Studio Jaywall
The Studio, EF Educational Tours
2For-Profit
Client-Initiated
GATHER Pet Nutrition
Projects Identity & Packaging System
Subplot Design Inc.
Vancouver, Canada
Client Petcurean is a leader in the super-premium pet nutrition category
Petcurean for their dedication to superior ingredients and processes that
are socially and environmentally responsible. A new pet food
Lead Designer
line, GATHER, is crafted from certified organic, non-GMO and
Matthew Clark CGD, RGD
sustainably-produced ingredients. Subplot’s primary job was to
Creative Directors live up to and compellingly express the features of this new product
Matthew Clark CGD, RGD & Roy White through the packaging and communications system including the
master brand name, prominent illustrations, recipe names, simple
Illustrator
icons, tertiary copy, master brand identity system, sales and retail
Darren Booth
collateral and the campaign launch.
Icon Illustrator
Liz Wurzinger Judge’s Pick
It is so very refreshing to see such a strong design process built
Copywriter
on research, product and user testing, and even walking the same
Pete Pallett Writes
fields as the client. This is a capital “B” branding exercise, from
defining the promise, to choosing a name, and ultimately designing
collateral that supports the ethos of the company. The type is
exceptional; illustrations are excellent; copywriting is clear and to
the point. This is an outstanding example of how a system supports
a design and of how designers can advance social good through
design. The entry is oh So Good!
- John deWolf CGD, RGD
44 RGD 2018 So(cial) Good Awards 45For-Profit
Client-Initiated
Gift the Code Hackathon
Projects Identity System
Capital One
Toronto, Canada
Client This event was created to use digital for good to help charities and
Capital One make the world a kinder place. It brings together the local tech
community for 48 hours to create functional, usable tech solutions
Creative Directors
to elevate charities.
Michael MacVicar, Stephanie Forest DGA
Art Director Judge’s Pick
Christine Waite RGD This design speaks to the power of convening a community
to deliver social impact. The design is driven by tech, engages
Designer
participants through fun team identities and embraces the causes
Rekha Patel
of the individual charities. The visual system works across virtual
Video Designer & Illustrator and physical touch-points.
Warren Nowosad
- Anne Donohoe
Copywriter
Lauren Bride
Editor
Adriana Sgromo
UX Designer
TJ Sivagurunathan
46 RGD 2018 So(cial) Good Awards 47For-Profit
Client-Initiated
BMO200
Projects Interactive Sculpture
Mosaic
Toronto, Canada
Client The Bank of Montreal challenged Mosaic to mark the bank’s 200th
The Bank of Montreal birthday. The result was a 17-foot-tall interactive, kinetic sculpture
designed to help people wish it forward. Viewers tossed a digital
Group Creative Director, Writer
coin and the fountain reacted to their wish with a customized
Jess Willis
animation that flowed up, down or across the streams. The
Creative Director, Art Director fountain delivered a meaningful physical manifestation of what the
Brad Van Schaik Bank of Montreal stands for, and captured hundreds of thousands
of wishes from the public.
Design Director
Chris Langer
Judge’s Pick
Associate Creative Director, Writer BMO200 is a refreshingly innovative solution that stood out this
Jef Moore year. It not only built awareness for the brand and their anniversary
but inspired viewers to consider and submit a wish that they would
Artists
like to pay forward. Ultimately the experience was a thoughtful
Jennifer Marman, Daniel Borins
way for BMO to give a voice to participants and realize several of
Technical Fabrication their wishes.
Globacore & Taylor Group
- Wade Convay
Interactive Design
Secret Location Judge’s Pick
For such generosity and creativity to spring from a pile of old
Producer
stock market flip dots is conceptually poetic. An ideal marriage of
Sumit Ajwani
physical and digital design, this is an unusual and captivating use
of motion design.
- Julian Brown RGD
48 RGD 2018 So(cial) Good Awards 49For-Profit
Client-Initiated
Good Investing For-Profit
Client-Initiated
Canadian Youth Ambassador Program
Projects Branding Projects 2018 Branding
Studio Jaywall The Studio, EF Educational Tours
Toronto, Canada Toronto, Canada
Client Jaywall created a visual identity system to position Good Investing Client Every year, 30 young Canadians are awarded a travel scholarship
Good Investing as a friendly and socially-conscious investment coaching service. EF Educational Tours based on their ideas for social change. Rebranding deliverables
The robust system includes logo versions, typefaces, colours, included posters, envelopes, emails, web pages and video. The
Creative Directors Creative Director
icons, photography and graphic devices. Jaywall designed a first was a printed bilingual booklet for teachers, parents, national
Jay Wall RGD, Kaila Jacques Nate Cameron
website, postcards, business cards, banner stands, social media partners and students. Each audience is assigned a colour from
Designers graphics, document templates and polo shirts for coaches to Associate Creative Directors a brand palette. Coloured tabs call out each audience while
Kaila Jacques, Katherine Ross wear to client meetings. The materials work together to establish Christian Gilbert, Deb McDermott maintaining a uniform look and feel. This solution was replicated
Good Investing’s brand voice, communicate its offering and in all deliverables. Exciting and energetic, the new look is formal
Web Developer Designers
attract business. enough for Parliament, yet challenges traditional “governmental-
Fraser Page Chloe Pressman, Catarina Barreira, John Pelo
geared” design. It resonates in urban Toronto and rural
Photographer Copywriters Saskatchewan. Feeling empowered by the brand, 2018 applicants
Darius Bashar Julia Lynch, Bénédicte Pelletier submitted big, bold and ingenious ideas.
Copywriter Producer
Tim Nash Krista Brown
50 RGD 2018 So(cial) Good Awards 51DESIGNER-DRIVEN
PROJECTS
Judges’ Tangible Interaction
Picks Tammy Le Prov. RGD
Marissa Korda
Underline Studio
Winners Jennifer McDougall, Nourhan Hegazy,
Bergur Ebbi, Prateeksha Singh
Manoverboard
Forge Media + Design
Stephanie Hammond Prov. RGD
The Trust Project Contributors
3Designer-Driven
OH! Interactive Installation
Projects
Tangible Interaction
Vancouver, Canada
The goal was to create something engaging that would bring
people in Vancouver together, build a sense of connection and
Creative Director
create a feeling of community. OH! allows participants to affect
Alex Beim
the night skyline by controlling the existing lights on the dome of
Lead Designer Science World, Vancouver’s most iconic building. The installation
Andrea Buttarini entices people to feel connected to where they live and also to
the other participants around them. During activation nights,
Research & Development Lead
thousands of people came out to be a part of the experience,
Brendan Matkin
often forming lineups and patiently waiting their turn.
Programmer
James Acres Judge’s Pick
This interactive exhibit is beautifully simple and exquisitely
Producer
engaging. People can learn how to use it without the need for
Holly Hofmann
instructions or communications—making it accessible to all.
By tastefully combining technology, sleek design and human
movement, the installation ignites the wonder, imagination
and curiosity that exists in all people. It gets people smiling and
encourages strangers to interact and share a memorable moment.
This installation has a large effect—not only on those who interact
with it but on the cityscape itself. I believe this type of design
project can bring people together and forge new relationships.
- Nico Taus RGD
54 RGD 2018 So(cial) Good Awards 55Designer-Driven
Ipseity Web App
Projects
Tammy Le Prov. RGD
Sheridan College, Toronto, Canada
Dementia is a growing problem, affecting millions of Canadians.
As dementia progresses, it’s very common for the circle of care
Designer
to grow as needs do. But it can take weeks for caregivers to
Tammy Le Prov. RGD
learn about a person’s care preferences. Small details matter in
Instructor alleviating agitated behaviour. Ipseity allows families to create
Douglas Whitton individual care profiles specifically tailored to a person’s care
preferences. This includes routines, activities of daily living, food
preferences, as well as a person’s life story and hobbies. Families
can share access to the digital profile with a care team, as well as
easily update and maintain the profile over time.
Judge’s Pick
Having a mother who suffers from Alzheimer’s, I know first-hand
the challenges of providing consistent care. This is such a simple
and powerful solution to a very real problem. I could use this today
and know that it would be very helpful to my mother’s team of
caregivers. Great work!
- Ian Grais CDG
56 RGD 2018 So(cial) Good Awards 57Designer-Driven
The Loneliness Project
Projects
Marissa Korda
Toronto, Canada
For this Passion Project, the goal was to create something that
facilitated empathy and human compassion through design.
Creator & Designer
After some exploration, Marissa landed on loneliness as a lens
Marissa Korda
through which to explore the topic. The goals evolved: 1) Promoting
Developer empathy both for others and for ourselves. 2) Reducing stigma
Philipp Schöfer around loneliness and increase the topic’s visibility. 3) Provide an
outlet for those experiencing loneliness. Through a Google Form
Producer
with four questions in a few Facebook groups, Marissa collected
Lesli Ink
over 1,200 stories from 60 countries including Syria, Australia,
Thailand and Mexico. She used sound, visuals and animation to
craft an emotional experience around each story. The illustrations
and overall design create a digestible way to read the stories that
conjures up an image everyone can identify with: being alone and
feeling like a small piece in a much larger world.
Judge’s Pick
The Loneliness Project promotes action and awareness through
an interactive design that reveals a feeling we all share and
that society often overlooks. It promotes empathy as a tool to
understand each other and reminds us that there are entire stories
inside each of us. The project also takes responsibility by providing
the information to a few hotlines. The website is beautifully-
designed and easy to use. The charming animation style and
overall tone make the project approachable and inviting. The logo
is well-executed and celebrates the word loneliness instead of
concealing it.
- Deborah Adler
58 RGD 2018 So(cial) Good Awards 59Designer-Driven
Our Home and Native Land
Projects
Underline Studio
Toronto, Canada
Underline was invited to curate and design an issue of the
Wayward Arts series celebrating Canada’s 150th anniversary.
Client
The studio used the opportunity to interrogate the country’s
Flash Reproductions
often-glossed-over history and ongoing relationship with
Designer Indigenous people. On its surface, the issue appears to be a
Mark Neil Balson RGD tribute to Canada’s majestic landscapes. However, perforated
lines on each spread invite the reader to dig deeper. Once the
Creative Directors
pages are torn, the reader is confronted with a haunting poem
Fidel Peña RGD, Claire Dawson RGD
that challenges Canadians’ presumptions of ownership and use
Photographer of the land. The poetry is paired with facts on issues ranging
Joanne Ratajczack from disregard of treaty rights to residential schools, lack of
drinking water to inflated incarceration rates, issuing a challenge
Copywriters
to readers to reckon with the hidden history of Canada.
Leanne Betasamosake Simpson,
Elizabeth Brandt
Judge’s Pick
A beautiful and thought-provoking concept that challenges
the reader into seeing there’s more to this than meets the
eye. Stunning Canadian photography and an innovative use
of the torn page reveal Simpson’s powerful poetry and social
commentary, which confront the reader. This thoughtful
concept deals with relevant information to promote social
change with a lovely and sophisticated use of white space and
minimal, poetic typography. A beautiful yet evocative project.
- Katie Maasik
60 RGD 2018 So(cial) Good Awards 61Designer-Driven
Nature Deficit Disorder Designer-Driven
Serving.Green
Projects (NDD) Clinic Projects Website
Graduates from OCAD U’s Strategic Foresight Manoverboard
and Innovation Master of Design Program Winnipeg, Canada
Toronto, Canada
Designers Concept, Design and Development Every time we visit a website, upload a file or download an app, we
Jennifer McDougall, Nourhan Hegazy, Recent graduates from OCAD U’s Strategic Foresight and Manoverboard use huge data centres that are mostly powered by dirty energy.
Bergur Ebbi, Prateeksha Singh Innovation Master of Design Program installed a number of This site demonstrates, in accessible and user-friendly terms, the
Ideation, Research and Content
experiential and futuristic interventions centred around our importance of green data centres and the role websites and apps
Manoverboard, Mightybytes and
changing relationship with nature in the urban context. The Nature play in climate change. The site has been viewed by visitors from
Third Partners
Deficit Disorder (NDD) Clinic aims to explore the health impacts of a all over the world, who are consistently surprised about the carbon
lack of contact with nature and support the critical dialogue around footprint of the Internet. As page weights increase, designers need
climate change. As part of Nuit Blanche, the NDD Clinic saw about to be more conscious in their decision-making, choosing lighter-
a thousand “patients” in over 12 hours. The physical space was an weight code and visual assets and green hosting providers.
interactive choreography of visual, lighting and sound elements.
“Patients” experienced the various multisensory elements from a
waiting room to examination to treatment for NDD.
62 RGD 2018 So(cial) Good Awards 63Designer-Driven
Recycling Matters Designer-Driven
WWF Sea Turtle
Projects Poster Projects Print Ad
Forge Media + Design Stephanie Hammond Prov. RGD
Toronto, Canada Toronto, Canada
Creative Director One of the biggest barriers to reducing waste is understanding Art Director, Designer As a passionate WWF supporter with concern for wildlife and
Stüssy Tschudin RGD what can and can’t be recycled. This informative, colourful Stephanie Hammond Prov. RGD specifically the threats facing sea turtles, Stephanie wished to
poster encourages employees to recycle right. The clean and create an informative and dramatic piece to help bring awareness
Designer Copywriter
friendly design and use of icons help lead users into the data to the vulnerable species. With that in mind, she developed a print
Shane Collier RGD Saaqshi Sharma
and communicate messages clearly. To find information easily, ad with an element of interactivity for impact and engagement that
Design Review content was alphabetized and organized using colour. Because highlights the idea that everyone can help, no matter how big or
Meg Lynch RGD, Heather Angell Prov. RGD the design is rich in content, there are multiple tiers of information small the gesture. Readers of the ad are able to physically bring the
to help catch the attention of passersby. The use of bold and clear turtle hatchling from the beach to the shore. Following the diagram
headlines allows viewers to quickly enter the data. printed at the top of the page, readers turn the page to reveal the
sponsored message on the underlying spread.
64 RGD 2018 So(cial) Good Awards 65Designer-Driven
Projects The Trust Project
The Trust Project Contributors
International
Contributors The Trust Project is an international coalition of news outlets
Sally Lehrman, The Trust Project and working together to promote truth, fairness and accuracy in the
The Markkula Center for Applied Ethics, age of ‘fake news’. Through a collaborative design process, The
Santa Clara University Trust Project created a system of universal signals, known as Trust
Indicators, to help readers identify reputable, verified content.
Angela Barber, Devin Slater,
Trust Indicators are user-facing and machine-readable, using
The Globe and Mail
common tags in their underlying code. By applying a universal
Ana-Maria Bourceanu, Kathryn Jonas, Schema mark-up, search engines like Google can verify their
Adam Smith, The Economist content. Design and UX professionals from major media companies
in North America and Europe came together to create the
Jordan Flaig, Independent Journal Review
Indicators. Through this work, the guidelines for content, UX and
João Matos, Deutsche Presse-Agentur usability were established, along with the design of an official Trust
mark, and branding and promotional material for the project.
Marcus Moretti, Mic
Jessica Squires, Trinity Mirror plc
Patrick Slawinski,
Subramaniam (Subbu) Vincent,
The Trust Project
66 RGD 2018 So(cial) Good Awards 67GOVERNMENT-INITIATED
PROJECTS
Judges’ Hangar 18 Creative Group
Picks Intent
City of Mississauga
Winners Thunder Bay Regional Health Sciences Centre
Intent
Canadian Museum for Human Rights
Catapult Marketing
4Government-Initiated
Vancouver Votes
Projects Website
Hangar 18 Creative Group
Vancouver, Canada
Client Hangar 18 partnered with the City of Vancouver to design an
City of Vancouver engaging election-planning tool, for young and first-time voters.
The website is responsive, user-friendly and fun to navigate.
Creative/Art Director
It doesn’t look institutional, which can be off-putting to young
Vida Jurcic CGD and Dean Ponto
voters. It is progressive and dynamic, which appealed to our target
Designer audience. The results were an increase in dialogue, interest and
Michael Withers engagement, which led to final votes up by almost 10%.
Web Developer
Judge’s Pick
Matthew Anderson
Well done! Voter apathy is a huge social problem. Impressive
results based on research and clearly-met project objectives,
the design was effectively applied in a digital all-in-one, easy-
to-use application. Made voting process easy. Didn’t look like
government at all!
- Sonja Banic
1 1
2 10
5 7
STEP 1 STEP 2 STEP 3 4 9
CHOOSE YOUR
POLL DATE & LOCATION
RESET ALL
WHEN DO YOU WANT TO VOTE? WHERE DO YOU WANT TO VOTE?
Thursday, October 28th, 2014 Enter your postal code
Polling Location Name
1095 W. Broadway
Vancouver, British Columbia
V6H 1E2
Add location
1.5 km away to my plan
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