2013 Community Profile - TOWN OF LADYSMITH
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Table of Contents Introduction.............................................................................................................................4 History......................................................................................................................................5 Sustainable Ladysmith...........................................................................................................7 Ladysmith, Leader, Innovator, Frontrunner...........................................................................8 Location & Climate...............................................................................................................10 Transportation...................................................................................................................... 11 Government...........................................................................................................................14 Demographics.......................................................................................................................16 Education............................................................................................................................. 22 Local Economy..................................................................................................................... 25 Community Planning............................................................................................................ 33 Taxation.................................................................................................................................37 Utilities.................................................................................................................................. 39 Quality of Life....................................................................................................................... 42 Table of Contents Front Cover: Left photo: New multi-use pathway Centre photo: Electric Vehicle Charging Station on First Avenue (Heritage Downtown) Right photo: Heritage Pictorial in full bloom on First Avenue (Heritage Downtown) Town of Ladysmith 2013 Community Profile 3
Introduction Nestled on the scenic shores of eastern Vancouver Island, the Town of Ladysmith offers a unique blend of traits that combine to create an exceptional quality of life for all who choose our town as a place to live, work or play. Ladysmith’s natural surroundings are simply stunning. The mild coastal climate allows year-round enjoyment of the surrounding hillside forests, picturesque waterfront and wide array of outdoor recreation opportunities. Boutiques and unique dining abound in the historic downtown, where the architecture and ambiance connect the community to its unique heritage. Services, amenities and community events rival much larger communities, and major transportation networks and larger urban centres are but a short drive away. Ladysmith is renowned for its wide-spread commitment to sustainability and ‘green’ development. Several recent environmental initiatives have resulted in provincial and national awards for the Town, and the Community Sustainability Plan (adopted in 2009) puts the community on a well-defined path towards its very ambitious and admirable vision for the future. Introduction 4 Town of Ladysmith 2013 Community Profile
History Ladysmith’s identity as a charming west coast town in honour of the end of the siege of Ladysmith, is steeped in its intriguing history and the history of South Africa during the Boer War. He designed the the original inhabitants of the area, the Stz’uminus community as a company town for miners at his First Nation. The community’s strong sense of recently opened Extension colliery, twelve miles to pride in its past is evident in its well maintained the north. The town was incorporated in 1904 and architecture and streetscapes. Residents place a the new community, fuelled by the strong demand very high value on preserving Ladysmith’s heritage, for coal, grew quickly. By 1911 its population stood and the Town is taking measures to ensure those at about 3,300 people. values are enshrined in all development related plans, policies and guidelines. The closure of the mines in 1931 -- and the global economic depression -- hit Ladysmith hard. The first inhabitants of what is now known as Businesses closed and the population dropped the Town of Ladysmith were the people of the by more than half. In 1935, however, the Comox Stz’uminus First Nation. For thousands of years, the Logging and Railway Company purchased a tract Stz’uminus people used Ladysmith Harbour and of Douglas Fir forests to the west of Ladysmith its environs as a rich source of fish and shellfish. from the Rockefellers. When logging began the The Stz’uminus established numerous fishing following year, Ladysmith began the slow process camps around the harbour, where traditional food of economic recovery. By the late 1940s, Ladysmith gathering techniques were practiced. The historic was the centre of major logging operations that lifestyle of the Stz’uminus was threatened by the extended as far as the Nanaimo Lakes region and arrival of Europeans who usurped much of their employed as many as 700 men. territory. They now reside within four reserves, two { } of which border Ladysmith Harbour. The two other reserves are located south of Chemainus. Although the Harbour is no longer the rich source of marine life it once was, the Stz’uminus people continue to practice many aspects of their traditional lifestyle The Vision and are working with the Town of Ladysmith to Ladysmith is a spirited restore the Harbour to its original condition. community that values its The Stz’uminus are a progressive people who small town quality of life, are moving towards building an independent where we work together as nation via economic development, education and stewards of our heritage, partnerships. environment, and economy. In 1884, the E & N Railway Grant to James Dunsmuir History (owner of the Wellington Colliery Company) privatized many of the Stz’uminus First Nation lands and resources. Two decades later, when James Dunsmuir founded the town, he changed the name from Oyster Harbour to Ladysmith, Town of Ladysmith 2013 Community Profile 5
Since then, logging and lumber milling have continued to play an important role in the town’s economic development. Even with the ups and downs of its industrial base, the Town of Ladysmith has continued to grow and diversify. Over the last half century, the Town’s population has doubled and the strong community spirit is still here, as witnessed by the many and diverse activities of service clubs and community groups. Projects such as downtown revitalization, the installation of heritage artifact displays and, more recently, the Town’s emphasis on sustainability have enhanced Ladysmith’s reputation as a thriving, progressive community. The Town of Ladysmith has also been forward-looking in developing relationships with the Stz’uminus First Nation and the Hul’qumi’num Treaty Group. This cooperation will bring even more opportunities to ensure the continued prosperity and well-being of all people living in this region. Sources: Stz’uminus First Nation John R. Hinde. When Coal Was King: Ladysmith and the Coal-Mining Industry on Vancouver Island. Vancouver: University of British Columbia Press, 2003. Brian D. Thom. Coast Salish Senses of Place. Montreal: Doctoral Dissertation, McGill University, 2005. Ladysmith: 100 Years, 1904-2004. Ladysmith: Take 5 Centennial Committee History 6 Town of Ladysmith 2013 Community Profile
Sustainable Ladysmith In 2008, the Town of Ladysmith successfully engaged the community in a unique consultation process that resulted in a sustainability-focused vision and action plan for the community. Very few communities have such a widely shared and well-articulated vision. Ladysmith is very well positioned to pursue a future that complements, enhances and improves upon all that makes the community so unique, attractive and desirable. In 2011 and 2012, the Town continued to enhance the Plan by working collaboratively with the community and stakeholders to take the Visioning Report to the ‘next level’. The eight key pillars of sustainability in Ladysmith, as defined by the community, are as follows: • Reduce greenhouse gas and other air emissions • Reduce fossil fuel energy consumption and shift to renewable energy • Reduce potable water usage and manage wastewater efficiently including re-use • Manage materials use to reduce or eliminate waste • Protect and enhance the ecosystems and biodiversity locally, regionally, and globally • Support a more sustainable food system, including increasing local food production, processing, and consumption • Provide stable, diverse and prosperous local economic opportunities • Create healthy communities and individuals Ladysmith’s Community Sustainability Plan is a vital planning tool that truly reflects the community’s wishes, desires and preferences for the future of Ladysmith – a future that emphasizes the importance of environmental, social and economic sustainability, as well as a strong sense of shared values and community identity. This blueprint for the future is designed to ensure a balance between community growth, the need for sustainability, and the community’s desire to maintain the charming character of our historic town. We invite you to join us on this journey! Sustainable Ladysmith Town of Ladysmith 2013 Community Profile 7
Ladysmith: Leader, Innovator, Frontrunner The Town of Ladysmith is a community that leads through continuous improvement and innovation. The municipality has received numerous provincial and national awards in recent years, particularly with respect to its advancements in environmental sustainability. • Named one of “Canada’s Greenest Employers”, recognizing the Town’s organization-wide commitment to reducing its environmental footprint, 2012 and 2013 • NAOSH (North American Organizational Health & Safety) Week Award for Local Government, 2012 • Local Government Management Association Professional Award for Leadership for the City Manager, 2012 • BC Small Business Roundtable award for Most Small Business Friendly Community in Vancouver Island/Coast Region, 2011 • Union of BC Municipalities Community Excellence Award Honorable Mention in the Partnerships Category for the Ladysmith Community Services Centre, 2011 • Canadian Institute of Planners Award for Planning Excellence (Rural / Small Town Planning) for the Ladysmith Sustainable Community Visioning Project, 2009 • Heritage BC Award – Certificate of Recognition for the Ladysmith Town Archives (joint award with Ladysmith & District Historical Society), 2009 • Provincial Green City Awards Finalist, 2007 Ladysmith: Leader, Innovator, Frontrunner • Guinness Book of World Records for the largest street hockey tournament, 2007 • Federation of Canadian Municipalities Sustainable Communities Award, Solid Waste Category for the Organic Curb-Side Collection Program, 2007 • Vancouver Island Health Authority “Get Active” Step Challenge Award, 2007 • Union of BC Municipalities Community Excellence Award in the Best Practices Category for the organic waste collection program, 2006 • Recycling Council of British Columbia Public Sector Recognition Award for outstanding commitment and action towards demonstrating excellence and leadership in environmental stewardship, 2006 • Communities in Bloom – First place in 5,000 to 10,000 population category, 2003 The following are a sampling of some of Ladysmith’s most notable achievements in environmental sustainability throughout the past decade: • Construction begins on the CVRD Zero Waste Recycling Centre in Ladysmith, the largest centre on Vancouver Island (2013) • Liquid Waste Management Plan approved by the Province (2013) • Installed two electric car charging stations on First Avenue for public use (2013) • Achieved LEED Gold certification for the new community services building at 630 Second Avenue (2012) • Initiated a collection bin for residential waste cooking oil in partnership with Cowichan Energy Alternatives and Cowichan Bio-diesel Co-op (2012) • Constructed the Bayview Multi-Use Pathway, providing an important link in Ladysmith’s bicycle network (2012) • Received $5.2 million in federal funding, along with grants and loan funding from the Federation of Canadian Municipalities to build a state-of-the-art secondary waste water treatment system (2012) • The Town undertook an Integrated Community Sustainability Plan to implement the community’s vision in a systematic and accountable manner (2011) • A Sustainable Development Checklist was incorporated into the Development Procedures Bylaw to align the Community’s Vision with development projects and proposals in Ladysmith (2011) 8 Town of Ladysmith 2013 Community Profile
• Bicycle friendly policies were incorporated into the OCP and a bicycle parking option (in place of vehicle parking) was provided in the Zoning Bylaw for larger development proposals (2011) • The Building and Plumbing Bylaw was amended to require that new residential buildings constructed in Ladysmith be made ‘Solar Hot Water Ready’ to facilitate the installation of solar hot water heating equipment (2011) • Adopted Greenhouse Gas (GHG) emission reduction targets, actions and strategies (2010) • Ladysmith is one of 37 communities that have been named a ‘BC Solar Community’ and received funds to help develop and expand solar power programs (2010) • Council adopted a Civic Green Building Policy which sets LEED Silver as the standard for all new municipal buildings over 465 square metres in size (2010) • Community gardens were installed on High Street to improve local food production opportunities as a joint project with the Ladysmith Community Garden Society (2010) • A new water rate structure was implemented to further increase conservation among residential users (2010) • BC Hydro Grant received to install energy efficient lighting fixtures in Town buildings (2010) • The Ladysmith Trolley celebrated its 25,000th car-free trip (2010) • Completion of the Town’s first artificial turf field that does not require irrigation, pesticides, fertilizer, or Ladysmith: Leader, Innovator, Frontrunner mowing (2010) • The Town repurposed traditional flower gardens for food production, and began an annual donation of 250 to 300 pounds of fruits and vegetables to the Food Bank from Town gardens (2009 and ongoing) • Adopted the Ladysmith Bicycle Plan and committed to ongoing multi-use pathway development (2009) • Completed a Community Energy Plan (2008) • Commenced efforts in consultation with local developers, the Provincial Government and Stz’uminus First Nation to brand Ladysmith as a ‘destination green’ (2008) • Established an Environment Commission and Employee Green Team to provide strategic leadership for the implementation of sustainability initiatives and programs (2008) • Became the first community in BC to implement a universal organic waste curb-side collection program (2006) • Implemented numerous sustainability-related upgrades and improvements at municipal facilities -- low flow toilets and solar hot water heating at City Hall, conversion of several flower beds to vegetable gardens, comprehensive energy savings upgrade at the community centre, water from the water/spray park used for landscape irrigation and park toilets, improvements to water quality and wastewater treatment, conversion of municipal facilities from oil to natural gas heating … and many, many more! Town of Ladysmith 2013 Community Profile 9
Location & Climate Ladysmith is located on the 49th Parallel in the Cowichan Valley Regional District on south-central Vancouver Island. The Town has a total land area of 14.82 square kilometres. The Town boundaries are from Grouhel Road and just beyond Gladden Road to the north, extending south to the North Cowichan boundary on the west side of the Island Highway, to Glen Avenue along Chemainus Road, up to the power line corridor in the west and to the east side of Woods Island in Ladysmith Harbour. Ladysmith’s location is nothing short of ideal – it offers the many advantages of being close to much larger urban centres, and yet retains the charm and tranquility of small town living. By highway, Ladysmith is 25 km south of Nanaimo and 88 km north of Victoria. Vancouver is but a hop, skip and a jump away via BC Ferries, or multiple air travel options. Ladysmith enjoys a moderate coastal climate characterized by slight seasonal variations in temperature, and typically receives over 1900 hours of bright sunshine each year. The average daily temperatures for January and July are 2.7˚ C and 17.9˚ C respectively. Ladysmith receives on average 1077 mm of rain and 80.9 mm of snow per year. Average Monthly Temperature Average Monthly Precipitation Location: Nanaimo Airport (1971-2000) Location: Nanaimo Airport (1971-2000) Source: Environment Canada Source: Environment Canada 20 250 18 16 200 Preciptiation (mm) Temperature (Celsius) 14 12 150 10 8 100 6 4 50 2 0 0 Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Location & Climate 10 Town of Ladysmith 2013 Community Profile
Transportation Highway Air The Trans Canada Highway (Island Highway) runs The Nanaimo Airport – YCD (www.nanaimoairport. north-south along the eastern side of Vancouver com) located 7 km north of Ladysmith on the Trans Island. In 2002, the highway was upgraded as it Canada Highway -- serves Ladysmith and surrounding curves through Ladysmith with 4 traffic lanes, 3 communities. controlled intersections, turning lanes and improved access to neighbourhoods, commercial areas and Between 2006 and 2011, the airport embarked on the harbour. a significant expansion plan, which included the completion of a larger terminal, more parking, faster Ladysmith is strategically located to offer easy access passenger screening, an extension to the airport’s to the transportation hubs of Nanaimo and Victoria. runways to accommodate commercial jet landings, and a new instrument landing system to improve the Distance to: airport’s reliability. Victoria 88 km (55 miles) Duncan 28 km (18 miles) The improvements have led to increased passenger Nanaimo 23 km (14 miles) numbers, and the recent announcement that WestJet Campbell River 176 km (109 miles) will launch a new non-stop daily service between Nanaimo and Calgary, beginning in the summer of Community Transit 2013. In the fall of 2013, BC Transit will begin serving Ladysmith as part of the Cowichan Valley Regional Passenger service is also provided by Air Canada, Transit System. Two 20-passenger community Orca Airways, and Island Express Air. Air Canada buses will provide 3,000 service hours per year, (www.aircanada.com) offers eight daily flights to and an additional 1,100 annual service hours will Vancouver International Airport. Island Express Air be included in the expansion to connect Ladysmith (www.islandexpressair.com) offers two daily flights with Chemainus and the rest of the Cowichan Valley to Abbotsford International Airport on the Mainland, Regional Transit System. Working with BC Transit will and two daily flights to Victoria International Airport. provide Ladysmith residents with fully accessible The Nanaimo Airport also offers private, charter, air vehicles and transit connections to communities cargo and courier services. Air cargo is offered by Air south. Canada Cargo (www.aircanada.com/cargo/en) and Orca Airways Ltd. (www.flyorcaair.com). The iconic Ladysmith trolley will continue to play a Transportation role in community celebrations. Harbour Air (www.harbour-air.com), Seair Seaplanes (www.seairseaplanes.com), Tofino Air (www.tofinoair. Bus Services ca), Kenmore Air (www.kenmoreair.com) and West Coast Air (www.westcoastair.com) offer scheduled Ladysmith is served by Greyhound Canada (www. float plane service from Nanaimo to destinations greyhound.ca), which offers passenger and freight such as Vancouver, Richmond, Tofino, Sechelt, service with a stop at the 49th Parallel Grocery Store. Seattle, and the Gulf Islands, in addition to providing charter services. Town of Ladysmith 2013 Community Profile 11
Port Facilities Ladysmith’s harbour is classed as a deep sea port, and is used for both commercial and pleasure boat water activities. There are three different waterfront access points in Ladysmith. The Ladysmith Fisherman’s Wharf, located at the foot of Ludlow Road, offers a host of services for up to 100 commercial and pleasure boaters, including washroom facilities. The Fisherman’s Wharf is primarily a wintering home to the local commercial fleet and it caters to pleasure craft in the summer months. (www.ladysmithfishermanswharf.com) The free Rotary boat launch is located next to the Fisherman’s Wharf. The Oak Bay Marine Group has completed significant upgrades to its 150 moorage slips at the Ladysmith Marina offering 50 to 92 foot boathouse opportunities (www.ladysmithmarina. com). The Ladysmith Marina is also home to the Ladysmith Yacht Club. The Ladysmith Yacht Club has reciprocal use privileges with more than 50 yacht clubs in Canada and the US, and recently completed 125 feet of additional dock space for reciprocal yacht club members to stay in Ladysmith. The Community Marina (www.ladysmithmaritimesociety.ca) is located off Ludlow Road between Fisherman’s Wharf and Slack Point. It provides convenient moorage and facilities for overnight visitors, 900 feet of tourist docks, secure moorage on an annual contract basis, and seasonal moorage during the off-peak months. Water and power are supplied to the docks. The facility hosts an award-winning Maritime Museum and offers harbour tours during the summer months. The Community Marina is also home to the Cowichan Independent Living disabled sailing program. In 2012, the Ladysmith Maritime Society opened the new Community Marina Visitor Reception Centre, including amenities for marine visitors such as showers, washrooms, laundry, meeting space and Wi-Fi access, a new sewage pump-out station, and improved accessibility. Visitor numbers increased 36% between 2011 and 2012. In 2011, the Nanaimo Port Authority celebrated the opening of the $22 million Nanaimo Cruise Ship Terminal. The facility consists of a 1,300 square foot welcoming centre and a floating berth that is capable of accommodating a 320 metre ship. The Nanaimo Port Authority also operates a commercial deep sea port and Transportation is the closest full-service ocean port facility to Ladysmith. It operates four berths – three at the Assembly Wharf and one at Duke Point Deep Sea Terminal. The Assembly Wharf berths are 182.88 meters long and range in depth from 10.1 metres to 12.4 metres. The Duke Point Deep Sea Terminal’s berth is 170 metres in length and has a depth alongside of 13.5 metres. The port is serviced by rail and a customs port of entry is on location. There is a public warehouse and two bonded warehouses on site. 12 Town of Ladysmith 2013 Community Profile
Ferry Getting to Vancouver Island from the mainland is made possible through an extensive ferry system. The closest passenger and cargo ferries to Ladysmith are located in Nanaimo – Duke Point is approximately 15 minutes away, and Departure Bay is about 25 minutes. Ferry schedules change depending on the seasons, but travelers and commercial traffic can expect on average six to eight daily sailings from both Duke Point and Departure Bay. BC Ferries also provides access to nearby Gulf Islands, including Gabriola Island and Saltspring Island. Complete details can be found at www. bcferries.com. Rail Commercial freight is available on the Esquimalt and Nanaimo Railway (E&N) which runs along the Trans Canada Highway through Ladysmith (www.sryraillink.com). The railway line is owned by the Island Corridor Foundation (www.islandrail.ca), a charitable organization set up to preserve, own and manage the 234 km rail line. Passenger rail service is currently not available, but is expected to return in 2014. Transportation Town of Ladysmith 2013 Community Profile 13
Government Local Government The Town of Ladysmith is governed by an elected Council made up of a Mayor and six Council members. Each division is overseen by a Director, who reports Municipal elections are held every three years. The to the City Manager. The City Manager reports to next scheduled election is in November, 2014. Council, and is responsible for ensuring that the strategic priorities and decisions established by Town Council Council are carried out by staff. Members In office since Mayor Robert Hutchins 1993 Council also appoints a number of public Steve Arnett 2008 advisory committees and commissions to make Jillian Dashwood 2008 recommendations on a broad spectrum of issues Bill Drysdale 2011 related to Town governance and operations. Current Gord Horth 2011 commissions and committees include: Duck (Don) Paterson 1990 Glenda Patterson 2011 • Advisory Design Panel • Advisory Planning Commission Government The internal organizational structure of the Town is • Heritage Revitalization Advisory Commission divided into three key divisions: • Liquid Waste Management Committee • Corporate Services • Parks, Recreation and Culture Commission (Administration, Finance and Human Resources) • Protective Services Committee • Core Services (Public Works and Protective Services) More information on the Town’s services can be • Community Services obtained at www.ladysmith.ca. (Parks, Recreation and Culture and Development Services) 14 Town of Ladysmith 2013 Community Profile
Regional District Stz’uminus First Nation The Town of Ladysmith appoints one member of John Elliot, Chief Councillor Council to represent the municipality on the Board In office since: 2009 of Directors for the Cowichan Valley Regional District Administrator: Ronda Jordan (CVRD). The CVRD Board is made up of 15 members 250.245.7155 representing 4 municipalities and 11 unincorporated www.cfnation.com areas throughout the region. Together, they consider issues on a regional basis and administer local Council members of the Stz’uminus First Nation and the services for unincorporated areas. Mayor Robert Town of Ladysmith jointly signed a Community Accord in Hutchins currently serves as CVRD Board Director and 2007. In 2012, these commitments were renewed under Chairperson, and the Alternate Director is Councillor an updated Accord, titled the Naut’sa mawt Community Duck Paterson. For more information about the CVRD, Accord (“working together” in the Hul’qumi’num please visit www.cvrd.bc.ca. language), which reaffirms and strengthens the communities’ commitment to build their relationship and increased cooperation, and lays out specific steps Provincial Representative for how to work together on joint initiatives. The purpose of the Accord is to formally recognize and understand the Doug Routley, Member of the Legislative Assembly common interests and goals of the two communities so (MLA) that community leaders may work, in true partnership, Nanaimo-North Cowichan towards the greater good. The two Councils meet In office since: 2005 regularly to discuss topics of common concern and Local Contact: 250.245.9375 interest and a joint Working Committee also meets to Legislature: 250.387.3655 work on the advancement of joint initiatives. www.dougroutley.ca Federal Representative Jean Crowder, Member of Parliament (MP) Nanaimo-Cowichan In office since: 2004 Local Contact: 1.866.609.9998 Parliament Hill: 613.943.2180 crowder.j@parl.gc.ca { } www.jeancrowder.ca Government “Ladysmith celebrates its rich history, heritage and small town atmosphere. Our vibrant downtown, integrated with the waterfront, is the anchor of the community. The historic buildings, heritage homes, cultural and natural landscapes are a legacy for future generations.” Ladysmith Heritage Strategic Plan (2008) Town of Ladysmith 2013 Community Profile 15
Demographics Population The 2011 Census provides data for Ladysmith about: population, dwellings, age, sex, families, households and dwelling characteristics, marital status and language. Highlights are included in the 2013 Community Profile comparing the past two Census periods, 2006 and 2011. Population estimates and projections available from BC Stats are also reported. New for the 2011 Census period is a survey called the National Household Survey (NHS) which replaced the “long-form” Census 2B. The NHS is a voluntary survey of one in three Canadian households, including Ladysmith. Data from the NHS released in May 2013 has been included in the 2013 Community Profile including information about aboriginal peoples, immigration and ethno-cultural diversity. Other data (e.g. education, labour, mobility and migration, income and housing) from the NHS will be released in June and August 2013 by Statistics Canada. Ladysmith’s appeal as highly unique and a desirable community for people of all ages has been a major factor in the town’s ongoing growth. The population has increased consistently over the past couple of decades. The latest Census showed a 5.1% increase in population between 2006 and 2011. BC Stats Municipal Population Estimates show an increase of 22.4% between 2002 and 2012, making Ladysmith one of the faster growing communities in the province. For 2012, the Town’s population estimate is 8,376 (BC Stats). Currently, most of this growth is a result of relocations within the province. The 2006 Census estimated that approximately 27.5% (2,075) of the Town’s population relocated to Ladysmith within the five years before the census; the majority (77.5%) moved from within British Columbia. Continued growth, albeit at a more moderate pace, is expected for the entire Cowichan Valley Regional District throughout the next two decades. Population projections suggested that by 2033, the Regional District will have a population of over 104,000. Ladysmith is anticipated to grow by more than 35% during this time period. Ten Year Population Growth in Ladysmith Cowichan Region Population Projections 2002-2012 Source: Regional Population Projections, BC Stats Source: Municipal Population Estimates, BC Stats 120,000 8,500 8,000 100,000 Population 7,500 Population 80,000 Demographics 7,000 60,000 6,500 40,000 6,000 2013 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Notes: The demographic data in the 2013 Community Profile comes from the 2011 Census, 2011 National Household Survey and BC Stats which provides annual population estimates adjusted for the Census undercount. In the 2011 National Household Survey, persons residing in hotels, motels and seniors’ residences were not included which is a data limitation for Ladysmith. The Global Non- Response Rate (GNR) for Ladysmith in the 2011 NHS is 26.9%. Information from the 2006 Census has been reported where reported where other data has not yet been released. New releases of data will be available at Statistics Canada, www.statcan.gc.ca. 16 Town of Ladysmith 2013 Community Profile
Long-term population growth is expected to be driven by growth in Canadian and BC population levels, aging of the population, and proximity to larger markets - drawing in regional commuters in search of lower home prices and a west-coast lifestyle. Age Ladysmith is an increasingly popular retirement destination. Statistics Canada Census data show that Ladysmith’s median age has increased by over a decade within the last four census periods: from 37.5 years in 1996 to 48.3 years in 2011. Between 2001 and 2011, the Town’s population aged 55 plus grew by 70%. In comparison to larger municipalities such as Victoria and Vancouver and the province as a whole, Ladysmith has a much higher median age of population. The proportion of the Town’s population over 15 years old increased from 80.1% in 2001, to 85.7% in 2011. In keeping with the aging population trend, the population that witnessed the highest growth in Ladysmith between 2006 and 2011 was over 45 years of age. However, Ladysmith also grew in the 15-24 year old category. Ladysmith Residents by Age Group Median Age Comparison Source: Statistics Canada 2006 Census & 2011 Census Source: Statistics Canada 2011 Census 1810 48.3 65+ 50.0 1555 45.0 41.9 41.9 39.7 2535 40.0 45-64 2305 35.0 Years of Age 30.0 1590 25-44 1635 25.0 20.0 855 15-24 15.0 790 10.0 1140 0-14 5.0 1250 0.0 2011 2006 Ladysmith Victoria Vancouver BC Number of Residents per Age Group Diversity Demographics Ladysmith boasts a diverse population - according to the 2006 Census, some 940 (12%) of its residents are immigrants, 955 residents are first generation Canadians, and another 1,520 consider themselves to be second generation Canadians. The majority of immigrants are from Europe, followed by the United States and Asia, according to the 2011 National Household Survey. 87% of those surveyed indicated an ethnic origin in the British Isles, followed by Germany, and France. The survey noted that 7% of the population is of North American Aboriginal origins, including First Nations (4%) and Metis (3%). 6% of the population identified having Asian origins, primarily East and Southeast Asia. 5.7% of Ladysmith’s population reported a non-official language as their mother tongue. The three most common mother tongues were German, Dutch, and Tagalog (Filipino). Town of Ladysmith 2013 Community Profile 17
Marital Status The Town is home to 2,460 families, representing a change of 5.8% from 2006. Ladysmith’s average number of person in private households is 2.3, lower than the provincial average of 2.5 persons in private households. The 2011 Census indicates that 72% of Ladysmith’s population is married, while 13% were common-law couples, and 14% were lone-parent families. Ladysmith’s proportion of married-couple families is much higher than the provincial average. Families in Ladysmith Marital Status of Number Proportion Ladysmith Residents Total number of families 2325 - Source: Statistics Canada 2011 Census Married-couple families 1640 71% Divorced Widowed Common-law families 300 13% Separated Lone-parent families 380 16% Common Law Married Source: Statistics Canada 2006 Census Single Income According to the 2006 Census, the median income of Ladysmith residents (persons 15 years and over with income) in 2005 was $25,498, slightly more than the provincial average of $24,867. The median household income in Ladysmith in 2005 was $50,053, slightly less than the provincial average of $52,709. When compared to the rest of the province, a greater proportion of Ladysmith’s total income is derived from pension than from employment, a reflection of the older median age. Data for 2011 will be available in August 2013 from the NHS. Median Household Income (2005) Personal Taxation - Source of Total Source: Statistics Canada 2006 Census Income (2009) Source: BC Stats and Canada Revenue Agency $60,000 Demographics $51,058 $52,709 70 $50,053 $50,000 60 $38,885 50 $40,000 Percentage 40 $30,000 30 20 $20,000 10 0 $10,000 $0 Ladysmith CVRD Victoria BC Ladysmith percent of total BC percent of total 18 Town of Ladysmith 2013 Community Profile
Cost of Living While there is no data available specifically for Ladysmith, the data shown below for neighbouring communities of Duncan (to the south) and Nanaimo (to the north) provides a glimpse of the estimated household expenditures for the Ladysmith area. Estimated Income Comparisons Duncan Nanaimo Victoria BC Average Household Income $57,031 $58,953 $66,657 $69,968 Average Family Income $66,110 $68,826 $79,848 $78,470 Per Capita Income $23,238 $24,940 $29,472 $28,388 Disposable Income $42,806 $43,666 $47,903 $51,536 Discretionary Income $11,885 $12,006 $14,421 $15,519 (Source: FP Markets, 2007, www.stats-link-canada.com/Household-Spending.html) Estimated Household Expenditures Duncan Nanaimo Victoria BC Food $6,527 $6,578 $6,814 $7,516 Shelter $11,621 $12,093 $12,842 $13,425 Clothing $2,209 $2,281 $2,522 $2,684 Transportation $7,762 $7,733 $8,169 $8,916 Health & Personal Care $2,541 $2,510 $2,589 $2,816 Recreation, reading & $4,538 $4,602 $5,244 $5,561 education Taxes & securities $13,110 $14,322 $17,790 $17,258 Other $8,801 $8,615 $9,015 $9,402 Demographics Total expenditures $57,109 $58,734 $64,985 $67,578 (Source: FP Markets, 2007, www.stats-link-canada.com/Household-Spending.html) Town of Ladysmith 2013 Community Profile 19
Housing “Heritage by the Sea” is not just a marketing tag line in Ladysmith - it describes a large part of the housing stock in the community. Tucked at the base of rolling hillsides and fronted by a spectacular, active harbour, “ocean view” is a common real estate term in Ladysmith. Residential housing has seen a boom in the last decade, significantly adding to the Town’s impressive inventory of heritage homes and character living spaces. The most recent BC Assessment property count lists 3,673 residential properties (including vacant lots) in Ladysmith. According to the 2006 Census, 43% of the homes in Ladysmith were constructed between 1986 and 2000. In addition to newer homes, Ladysmith is home to an exceptional number of heritage homes, many dating back to the turn of the century. Number of Houses Sold Average Sale Price for Single & Average Single Family Sale Price Family Homes Source: Vancouver Island Real Estate Board Source: Vancouver Island Real Estate Board $450,000 200 $400,000 180 $400,000 $350,000 160 $350,000 $300,000 140 $300,000 120 $250,000 $250,000 100 $200,000 $200,000 80 $150,000 60 $150,000 $100,000 40 $100,000 20 $50,000 $50,000 0 $- $- 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Number of Homes sold Average Sale Price Ladysmith Duncan Cowichan While the average assessed value of a single family home in Ladysmith is $288,500 (BC Assessment, 2012), the average selling price is $330,035 (MLS, 2012). When compared to the price of homes in Duncan or Cowichan (at $357,857 and $383,733, respectively), Ladysmith proves itself as an affordable community for families and other home purchasers. The Multiple Listing Service (MLS) reported that 118 single family homes sold in Ladysmith in 2012. Demographics 20 Town of Ladysmith 2013 Community Profile
Ladysmith provides an ample mix of housing types, from small lot and suburban single family homes, to strata lots, apartments and townhouses. Housing in Ladysmith is comprised of 73% single detached homes, 7% apartments, 12% row houses, 3% semi-detached homes, and 1% secondary suites. 2011 data about housing will be available from the NHS in August 2013. The variety of housing options expanded in 2011, when the Town announced that it would permit secondary suites within single family dwellings. A secondary suite is an additional dwelling unit fully contained within and subordinate to a single family dwelling. Secondary suites offer affordable housing in the community for both renters and home-owners who need a mortgage helper. In 2012, further analysis and consultation will determine whether the Town will also permit secondary suites with detached buildings, such as garden suites and carriage houses. Ongoing construction of new homes is enhancing the existing housing stock in Ladysmith. In 2011, 54 new dwelling units were constructed, with a total of 310 new units constructed within the past 5 years. The demand for housing in Ladysmith is expected to be affected by baby boomers entering retirement and semi-retirement, providing a rebound in demand for retirement living on the Island - especially to markets like Ladysmith. Proximity to larger markets is expected to continue attracting new residents in search of relatively lower home prices and lifestyle changes. Housing Types in Ladysmith New Dwelling Unit Construction, Source: Statistics Canada 2011 Census 2008-2012 Source: Town of Ladysmith 100 Single Family Detached 79 80 Residential Starts Apartments 65 60 54 52 Row Houses 41 Semi-Detached 40 Secondary Suite 20 Demographics 0 2008 2009 2010 2011 2012 Town of Ladysmith 2013 Community Profile 21
Education Public Schools Ladysmith Intermediate School Ladysmith’s Public Schools are administered by Grades 4 to 7 School District 68 Nanaimo - Ladysmith, which (219 students) serves over 14,000 students in the communities of 317 French Street Nanaimo, Ladysmith, Lantzville, Gabriola Island and 250.245.3351 Cedar. (www.sd68.bc.ca) Principal Cathal Walsh Ladysmith Primary School Ladysmith Secondary School Kindergarten to Grade 3 Grades 8 to 12 (217 students) (587 students) 510 Sixth Avenue 710 Sixth Avenue 250.245.3912 250.245.3043 Principal Parmjit Parmar Principal Dave Street Ecole Davis Road Elementary Kindergarten to Grade 7 Independent Schools (231 students) St. Joseph’s Elementary School 444 Parkhill Terrace Kindergarten to 7 250.245.7187 (119 students, plus preschool and daycare) Principal Doug English 9735 Elm Street, Chemainus 250.246.3191 North Oyster Elementary School Principal Gwen Jahelka CVRD Area H Kindergarten to Grade 7 (273 students) 13470 Cedar Road 250.245.3330 Principal Peter Skipper Average Class Size, 2012-2013 School Year Kindergarten Grades 1-3 Grades 4-7 Grades 8-12 Ladysmith Primary 21.5 21.8 - - Davis Road Elementary 20.6 21.2 25.8 - North Oyster Elementary 18 19.7 22.8 - Education Ladysmith Intermediate - - 27.4 - Ladysmith Secondary - - - 25 Nanaimo-Ladysmith School District Average 19.5 21.2 26.1 25.5 BC Provincial Average 19 21.1 25.4 23.3 Source: BC Ministry of Education, http://www.bced.gov.bc.ca/reports/pdfs/class_size/2012/public.pdf 22 Town of Ladysmith 2013 Community Profile
Post-Secondary Education With five very reputable post-secondary campuses within commuting range, there is certainly no shortage of educational opportunities for Ladysmith residents. Vancouver Island University (VIU) has campuses in both Nanaimo and Duncan, both of which are within a short, 30-minute drive of Ladysmith. In 2011, the new Cowichan Campus opened in Duncan, offering a multi-purpose educational facility, built to LEED® Gold standards. The campus is part of an exciting new development known as Cowichan Place - a central ‘hub’ of brand new infrastructure offering premium opportunities in education, recreation and culture. VIU ranked as the tenth largest post-secondary institution in BC based on full-time students in 2011-2012. VIU offers a variety of certificate, diploma, and degree programs that range from basic literacy to undergraduate and graduate university degrees. For detailed information about VIU’s programs, please visit www.viu.ca. Key program areas include the following: • Art, Design & Performing Arts • Human Services • Business Management • Humanities & Social Sciences • Career & Academic Preparation • Natural Resource Extension Program • Continuing Education • Online/Distance Courses • Education • Science & Technology • First Nations • Tourism • Health • Trades & Applied Technology • High School Equivalency (ABE) Other nearby post-secondary institutions include the University of Victoria (www.uvic.ca), Royal Roads University (www.royalroads.ca), and Camosun College (www.camosun.ca), all of which are located in the Greater Victoria area. Education Town of Ladysmith 2013 Community Profile 23
Workforce Education Ladysmith boasts a significant number of educated and skilled individuals, many of whom have sought further education and training geared towards local work opportunities. According to the 2006 Census, over 60% of the population aged 25 to 64 have obtained a post-secondary diploma, certificate or degree. Major fields of study include architecture, engineering and related technologies; business management and public administration, and, health, parks, recreation and fitness. In addition, Ladysmith is ideally located within easy commuting range of very reputable post-secondary campuses, each of which offer an impressive range of educational opportunities, from specialized trades and technical certificates, to university degrees and professional programs. Local workers are therefore highly adaptable and able to respond very efficiently to the ever-changing needs of the labour market, as well as local and global economic conditions. 2011 data about education will be available in June 2013 from the National Household Survey. Ladysmith Educational Attainment (25-64 years of age) Source: Statistics Canada 2006 Census 45.0% 40.0% 38.8% 35.0% 29.6% 30.0% 25.9% 23.5% 23.6% 24.1% 25.0% 18.8% 19.6% 20.0% 14.9% 15.0% 12.0% 10.0% 6.1% 4.2% 5.0% 0.0% No certificate, High school Trades College, CEGEP University University Education diploma or certificate or certificate or or other non- certificate or degree degree equivalent diploma university diploma below certificate or bachelor level diploma Ladysmith BC 24 Town of Ladysmith 2013 Community Profile
Local Economy Business Support Services Development Cowichan, “BC Business Counts” was launched to help existing business to grow and expand Awarded the 2011 “Most Small Business-Friendly thereby strengthening the local economy. Community” in the Vancouver Island/Coast Region, Ladysmith can provide a wealth of knowledge, The business sector is represented by the assistance, and resources for new businesses. Ladysmith Downtown Business Association (www. ladysmithdowntown.com), which promotes downtown Whether relocating an existing company, expanding businesses and offers downtown activities, and to Ladysmith or starting a new venture, the Town the Ladysmith Chamber of Commerce (www. is here to help. The Town is proud to support a ladysmithcofc.com). The Chamber recently added comprehensive business and development portal at Business Assistance Services (professional www.ladysmith.ca/business-development/ for easy accounting, counseling, and legal and human access to business resources and information. resources experts) who are able to assist local small business owners. Getting all of the paperwork together in order to open a new business can be confusing. In partnership with In 2012, the Town, the Chamber of Commerce and the the Government of Canada and Province of BC, the Ladysmith Downtown Business Association launched Town of Ladysmith is pleased to offer a service called a collaborative process called “A Partnership for BizPal through the municipal website (www.ladysmith. an Economically Diverse Community”. Ongoing ca). This service assists entrepreneurs to determine joint discussions are focusing on shared economic which permits and licenses they will require (federally, development priorities. provincially and municipally) in order to open their business. As well, the membership-based Vancouver Island Economic Alliance provides a focus on collaboration Assistance can also be provided for local businesses and pooling of resources for services and initiatives regarding available programs and local development across the Island. issues. In 2011, in partnership with Economic Local Economy Town of Ladysmith 2013 Community Profile 25
10% Shift, a joint initiative of the Town, Chamber One Stop BC Registry: of Commerce and Ladysmith Downtown Business • www.bcbusinessregistry.ca Association, asks citizens to “think local first”. It BC Film Commission: encourages shifting 10% of spending power to support • www.bcfilmcommission.com local, independently-owned businesses. The Town BC Ministry of Finance: also works with Economic Development Cowichan and • www.fin.gov.bc.ca “Climate Smart” to offer training to local businesses Western Economic Diversification: in order to inventory and reduce their greenhouse gas • www.wd.gc.ca emissions. A number of programs, tax credits, and other incentives Additional services, assistance and advice - are available to businesses through the federal and particularly for business start-ups - is often available provincial governments. British Columbia Tax Credit through not-for-profit and government agencies, programs are handled by the Ministry of Small including the following: Business and Revenue – Income Taxation Branch. More information is available online at www.sbr.gov. Community Futures - Cowichan Region bc.ca/business.html, then click on “Tax Credits”. 250.746.1004 www.cfcowichan.ca Federal programs, including grants, loans and financing available for businesses are available online Community Futures - Central Island at www.canadabusiness.ca/eng/search/sof. 250.753.6414 www.cfnanaimo.org The town provides multiple incentives to assist business owners: Some useful online resources include: Canada Business Services for Entrepreneurs: Development Cost Charge Downtown Waiver • www.canadabusiness.ca In 2011, the Town adopted a Development Cost Service Canada: Charge (DCC) reduction within the downtown core. This • www.servicecanada.ca initiative provides an incentive to new development Small Business BC: in the Downtown by waiving the Development Cost • www.smallbusinessbc.ca Charges for eligible development. The incentive Women’s Enterprise Centre: applies to multi-family residential development and • www.womensenterprise.ca commercial development. Local Economy 26 Town of Ladysmith 2013 Community Profile
{ } Revitalization Tax Exemption Program In 2007, the Town of Ladysmith introduced a “Ladysmith is a business Revitalization Tax Exemption Program aimed at community that balances maintaining the heritage character of Ladysmith passion and play, where and encouraging investment within the downtown spirited entrepreneurial minds core without triggering increased taxation. To qualify, property owners must submit a formal application and grow roots and sprout wings .” projects must meet program criteria and objectives. Ladysmith: Make It Happen Here, Ladysmith Economic Development Commission, 2008 Economic Revitalization Program In 2012, an incentive for Economic Revitalization was introduced by the Town of Ladysmith with the following Ladysmith is a growing community both in its focus: population as well as its business base. The Town o To stimulate construction and alteration of supports enhanced economic development efforts buildings in Ladysmith, and works cooperatively with local industry to grow o To encourage the construction or alteration of the local economy. buildings located within the revitalization area and assessed as major industry, light industry A tremendous amount of effort has been focused or commercial on developing a forward-looking strategy that o To promote a higher standard of urban design creates a dynamic and supportive environment for within business areas and employment areas entrepreneurs, and seeks to create new opportunities o To reinforce the Town’s commitment to and encourage continued economic growth. economic revitalization. To qualify, the construction value of the eligible project Economic and environmental sustainability is the must be at least $200,000. Eligible projects focus on ‘green thread’ that runs through all of Ladysmith’s major industry, light industry and commercial within a economic development activities. The Town defined revitalization area. encourages investment in businesses that will create jobs and lead to a ‘greener’ and more resilient Additional incentive bylaws are being considered by community. Council. These initiatives could expand the current programs to include other categories of revitalization The new Sustainable Economic Development Strategy such as environmental and social. for the Cowichan Valley Regional District will help to Local Economy increase the area’s competitiveness, while planning a Business Sectors sustainable future for the region. Ladysmith’s economy has always depended heavily on Areas of the Town identified for future development are natural resources – first coal, and then wood. Logging outlined in the Town of Ladysmith Official Community and lumber mills continue to play an important role. Plan. These areas include commercial development, More recently, however, the service industry has directed principally to the downtown core and the expanded, and marine-related manufacturing, green south end (Coronation Mall), with complementary business, and tourism have become key economic commercial areas provided to serve the mixed-use pillars. Ladysmith continues to seek out ways to waterfront as well as local neighbourhoods. diversify the local economy and increase investment in value-added and service-based industries. Town of Ladysmith 2013 Community Profile 27
Key Business Sectors Marine Manufacturing and Services: Ladysmith’s natural harbour and marina facilities make the community a perfect fit for a variety of marine- related industries. Local marine-related industry companies have a distinct advantage in terms of location, expertise and customer base. Green Industries: The community’s vision for sustainable leadership includes a focus on green industry. This emerging sector includes eco-tourism, green and innovative companies, eco-industrial parks, live-work, green building, buy local and green business leadership. The Town is working with Economic Development Cowichan on its Clean Technology initiatives. { GNB Builders are a family-owned and operated construction company based in Ladysmith. In 2012, GNB was awarded as BC’s Built Green Builder of the Year for green, sustainable building excellence in BC’s home building and renovation community. } Retail: The retail sector, located primarily in the historic Downtown core and at Coronation Mall, is a major source of economic activity in Ladysmith. There are over 50 retail establishments, and Ladysmith’s historic downtown boutique shops offer some unique finds. Forestry and Wood Products Manufacturing: With a number of mills operating in and near Ladysmith, this is an important activity with a large number of highly skilled residents employed in the sector. Training and educational opportunities already exist to serve new and expanding businesses. Value-added wood products manufacturers are also increasingly present in the community, taking advantage of the proximity to Vancouver Island’s forestry operations. { Western Forest Products is BC’s fourth largest forestry company. In 2012, they announced a $16 million dollar upgrade to the Saltair Mill, located in Ladysmith. } Local Economy The upgrade will increase production by 15% and lower unit costs. Food Processing: Primarily shellfish processing (oysters, clams, scallops and more) is a sector with many opportunities. Local growers and producers enjoy superior market access and growing conditions, thereby minimizing production costs. Support services are also nearby for the industry, including supplies, workforce and transportation to markets. 28 Town of Ladysmith 2013 Community Profile
{ } Professional Services: In 2012, Hazelwood Herb Farm in the Many knowledge-based businesses can Ladysmith area was awarded EconoMusee compete globally from anywhere, and more status, celebrating craft and agri-business and more entrepreneurs are choosing quality whose products result of authentic technique of life over big city living. Ladysmith’s small- or know-how. The farm is one of two locations town atmosphere, coupled with incredible in BC to be awarded EconoMusee status, along recreational opportunities and proximity to with Merridale Cidery of Cobble Hill. major transportation networks and urban centres makes Ladysmith an ideal location for professionals. Length of Stay in 2012 Source: Ladysmith Chamber of Commerce & Visitor Centre Tourism Infrastructure: Tourism has emerged as a significant Same day economic pillar Tourism has emerged as a significant economic pillar in Ladysmith due 1 night primarily to the community’s stunning West 2 nights Coast location, waterfront recreation, trails and boutique-style shopping experience. This 3 nights sector will continue to expand significantly due 4-6 (1 week) to the development of new marina amenities. 7-13 (2 weeks) In the first year of the Maritime Welcome Centre, the Ladysmith Maritime Society 14+ reported a 36% increase of marine tourists, demonstrating the increased potential of the waterfront areas to host visitors. According to the Ladysmith Visitor Centre, nearly one third of the visitors who accessed the Visitor Centre in 2012 stayed for at least one night. The vast Visitor Centre - Total Visitors Per Year Source: Ladysmith Chamber of Commerce & Visitor Centre majority of visitors were from Vancouver Island and the rest of BC, followed by Canadians, 10000 Local Economy Europeans and Americans. The total number 9000 of visitors (as experienced by the Visitor Number of Visitors 8000 Centre) has witnessed a steady increase in 7000 the past five years, with a growth of more than 55% in total visitors. 6000 5000 For more detailed business sector information, 4000 2007 2008 2009 2010 2011 2012 please visit the Town’s website. Year Town of Ladysmith 2013 Community Profile 29
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