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20 Up to inside! off % kitten essentials Guide Kitten Care Caring Travelling Grooming Behaviour Health Feeding Settling in First steps
A new breed of pet store everything for your kitten under one roof. The ultimate guide to caring for your new kitten. Advice 02 First steps 08 Settling in 16 Health 29 Grooming 02 The joys of a 08 10 things to do 16 Best of care. 29 How to groom At selected new kitten. before bringing 18 C ommon health your kitten. stores your kitten home. Nutrition 04 7 things you need problems for to know before 10 Kitten checklist. kittens. becoming a 11 G etting started. 30 19 Kitten dental kitten parent. care. 12 The essentials. 06 Kitten’s 20 Keeping your development. kitten safe Animates Cattery 14 Loyalty from parasites. Travelling At selected Great pets deserve stores great rewards 30 Car safety for your kitten. 21 Feeding 31 K ittens on holidays. 14 What should I feed my kitten? Behaviour 32 21 Cat door training. 22 Helping your kitten to use litter. Caring 24 What is my kitten saying? 32 Kitty dilemmas. Meow o 25Boredom busters 34 Kitten moments. Squeak for your kitten. 35 Bonus vouchers. 26 A guide to your kitten’s instincts. 28 Tech advances to streamline For all your kitten needs, think Animates. your’s and your pet’s life. For more info, visit animates.co.nz In-store Repeat Delivery Click & Collect Get at least 15% off plus free delivery. Order online and pick up Have your favourite pet products delivered to within 90 minutes. Online your door when you need them!
First steps How exciting! The joy of a new kitten. The cuteness, the cuddles and so much love being sent your way. You’ll probably notice a change in how you do things too. You’ll want to give your kitten the best life ever. Become the best parent possible, showing kindness, discipline, love and understanding every single day. Kittens enrich our lives and provide us with unconditional love. In the following pages you’ll find all you need to look after your new family member. These essentials are designed to make your new role easier and to keep your kitten happy and healthy for years to come. 2 animates.co.nz 3
7 things you First steps feline friends, particularly indoor cats. You’ll need lots need to know of fun toys to occupy them, especially when you’re not around. Interactive toys that before becoming allow you to get involved in playtime are also important and provide a balance of physical and mental a kitten parent. stimulation that will help to avoid your kitten developing behavioural issues. Kitten love 6. They scratch Scratching is a natural New parent Sasha behaviour and helps them shares the joy of keep their claws neat and kitten parenthood. tidy. In saying that, you’re I adopted Nala as a probably not going to kitten. When I brought bubble wrap your entire her home with me she house so your best bet is cried a lot and was very to get a scratching post shy, but she immediately for your cat to play on and stuck to my side. I was sharpen their claws, this will working from home at help to save your furniture. the time, so I was lucky enough to spend a lot of time with her as she natural instinct to be in high That said, it can also get you 7. Introduce other settled in. After her initial Thinking of adopting a furry feline friend? places, so it's important to into trouble at times. pets slowly timidness, she felt right Here’s what you need to know before provide enough high spaces While cats adapt to new at home and has welcoming a kitten into your family. for your kitten to retreat to. It’s 4. Not all cats are surroundings quickly, they managed to claw every also good to put their litter the same don’t always warm to other piece of furniture in the tray in a low-traffic area of the While some cats are pets at quite the same 1. Have you thought to do your research and house! I never knew I house as they need their lap-lovers, others like to pace. If you already have it through? understand the monetary would be a cat person privacy too! be free agents and will another pet, like a dog, you While cats can be fairly investment and also the – she has changed my genuinely be happy in their should know you can’t force independent, they do lifelong commitment to this life for the better. She new little family member. 3. Felines are smart own company. While they will pets to like each other, so it’s sleeps at the top of my require a level of care and Don’t underestimate cats, often come to you when they best to go slow in the maintenance, including pillow every night and they’re a lot smarter than you want affection, most cats are introduction process. For regular veterinary check- 2. Cats need their starts pawing my face in think… and they will try to impressively individual and animals, smells are far more ups and medical care, own space the morning after 6am. outsmart you if they get the independent – doing what important than ongoing preventative Some cats are more social While people think I am chance! They have an innate they want, when they want. appearances, so try getting parasite treatments (such than others. Either way, it’s obsessive about her, she ability to learn quickly, solve your pets used to each as flea and worming important to ensure that their completes my day. I problems and adapt to their 5. The power of other’s scent before they control), appropriate environment has their own come home and she environments. This can often playtime meet face to face. Try nutrition and, in some space – somewhere they can runs to the door – she be incredible to watch as they Environmental enrichment swapping the blankets or cases, regular professional retreat when they want some makes my house a use their smarts to navigate is very important for our beds they use before grooming. It’s important alone time. Cats have a home. their lives around your home. meeting. 4 animates.co.nz 5
Your kitten’s First steps 14-16 weeks At 14-16 weeks of age, Your kitten will need a few your kitten can have their trips to the vet in their first third booster vaccination. year. Find your nearest development. From here, your veterinarian, Animates Vetcare clinic at in consultation with animates.co.nz/vetcare you, will determine your feline friend’s long-term vaccine program. The recommendations will be guided by your cat’s lifestyle Bringing a kitten into your home is an important and exciting milestone. and environment. It’s only the first of many as your pet grows into an adult cat. 12 months onwards Your cat is now considered an adult! They’ll need to switch to adult cat food to Six to eight weeks better suit their metabolism. Kittens should have their They’ll need: first veterinary health check • Adult cat food - we suggest and the commencement of 17 to 26 weeks to choose from our range of their vaccination program This age is an important Superior Nutrition brands. between six and eight milestone for desexing your kitten. • New collar and bed, based weeks of age, which will It is recommended that all pet on their growth. help protect them from should be desexed between the disease and illness. Kittens ages of four and six months, as it are usually fully weaned by has a range of benefits. They will eight weeks old, which is why also require worming monthly until they are not available for six months old. Six to 12 months adoption until after this time. From month six onwards, your kitten is in their youth stage, which can last until they’re 18 months At this time, a kitten Newborn old. You should be worming your will require their second Kittens at this stage rely kitten routinely every three months vaccination. This is typically solely on their mother until from this point onwards. given between 10-12 weeks they’re three or four weeks They’ll need: of age. old. A kitten at birth will • Flea and worming treatment weigh around 100 • Dental care essentials grams and will begin 10 to 12 weeks (see page 19) Between 10-12 weeks most kittens will to purr. go off to their new home! See the Kitten Checklist on page 10 for all the items your kitten will need. Keep your kitten indoors for six weeks after you first get Feel free to chat to your local Two to six weeks them home. Your kitten will start to come Animates team to find A kitten’s eyes will start to open and their sense out of their shell and exhibit playful everything your kitten needs at of smell and hearing will improve. This is when an behaviour. This is the time that they every stage. Head to intestinal worming regime starts. They require worming require their second booster vaccination. animates.co.nz/articles to find every fortnight until 12 weeks of age. Their first teeth Find your nearest Animates Vetcare clinic more information on kittens. start to come in and they begin walking. It is important at animates.co.nz/vetcare. to start human socialisation from 2 weeks. 6 animates.co.nz 7
1. Remove dangerous 6. Find a good litter 9. A scratching post Prepare your home obstacles and tray is a must for the arrival of your Your kitten is a curious little Litter is an essential on the Scratching is a natural pet who will want to play and kitten checklist and it’s behaviour so you don’t want new kitten. Getting best that you find a litter explore. Your job is to make to discourage it. Instead, your home in order sure that dangerous items, and tray that your kitten is reward them when they will make sure your such as cords, are out of comfortable with sooner scratch in the right place. Settling in kitten has a safe and harm’s way. rather than later, so they can Have a scratching post in secure environment. start using it. You may need place from day one and make 2. Store chemicals to trial a number of varieties sure your kitten knows that securely of litter before you find the it’s okay to scratch away on it, Make sure you store any best one for your kitten. rather than your furniture. dangerous chemicals such Natural litter types such as bleach, and household as paper, pine or clay are 10. Pick up a carrier medications such as recommended. A good kitten carrier is paracetamol, as their essential for getting your new curiosity can easily get 7. Be ready for toilet kitten home and taking trips them into a lot of trouble. accidents to the vet. Kittens are very clean pets. 3. Organise their bed That said, they’re bound to Your kitten’s Kittens spend a lot of time have the odd accident just sleeping, up to 16 hours per like any other pet, so it’s best first night day on average. All this rest to be prepared. Have cleaning They may find it hard to helps with growth and products on hand that are settle in. To help, here are development. It’s essential pet-friendly, as it’s the best some tips: that you provide a way to avoid mishaps with •Set up a designated comfortable bed in a quiet, chemicals. space for their bed – this may be the laundry. low traffic area, to snuggle in •Make sure they can that’s warm, cosy and safe. 8. Don’t forget their snuggle into blankets. food • Ensure they have 4. Gather the toys Make sure you are well access to water and Kittens need lots of toys stocked with food and treats. their litter tray (not next to play with as they are Initially, keep your kitten on to each other). extremely active – have a the food they were being fed •Give them a bed to call variety of toys on hand to prior to adoption. If you want their own. 10 things to do keep yours entertained. to change your kitten’s food, • If your kitten cries you should transition slowly. overnight, ensure they 5. Prepare your kids Make sure you look for food have all necessities If you have young children, it’s that’s specially formulated e.g. they are fed and before bringing really important to explain for kittens. If you’re not sure warm. Settling in can that they must be gentle with what’s best consult your local be scary, take the time to comfort your kitten the new kitten. Children will Animates store or Animates and be patient while want to snuggle and play. At Vetcare clinic. Treats are also they adjust. your kitten home. first, this has to be limited as important, as you can use • If your kitten is your kitten needs a lot of rest them to reward your kitten for struggling to settle, you and may feel overwhelmed. good behaviour. may want to consider a crate for them to sleep in. 8 animates.co.nz 9
Your kitten checklist. Feather Teaser 50cm Everything you need to prepare for the arrival of your new kitten. Trouble & Trix Glamourpuss The essentials Useful items brush Settling in Food – Superior Nutrition for your Bowls – It’s important for your kitten kitten’s development. If your kitten to have their own bowls away from isn’t already eating Superior Nutrition other pets for stress free feeding. food, introduce it to them slowly to Also remember to keep their litter avoid an upset tummy. tray away from bowls. Durapet Royal Canin Trouble & Trix Stainless bowls Wet and dry kitten food Litter, litter liners, tray and scoop – Cat door – Once your kitten has Talk to the team in-store for advice settled in over 6 weeks or so, you can Leo wave cat scratcher and saucers Getting started. on what litter and tray is best for you train them to use the cat door. and your kitten. Brushes and combs – Keeps their Collar and ID tag – Personalise your skin and coat in good condition and kitten’s collar with their name and prevents matting. Animates has everything you need to ensure your contact details. Treats – Reward good behaviour. your new family member is settled and happy. Flea and worming treatments – Emerald Pet Talk to the team in-store for advice Catnip – Available in spray or dried Dental cat treats on the best treatment for your kitten. form, this can encourage your cat to use their scratch post. So phresh Carrier – Essential for safe travelling Cat litter with your kitten. Get them used to it Stain and odour remover – For easy from a young age. clean up of accidents. Aristotray Litter tray and Bed – Warm bed so they feel Mix & match scoop comfortable and safe. Cat toys Scratch post – Can help save your furniture and encourages your kitten Kong to explore and play. Covering all your vet care needs - offering Catnip spray consultations, vaccinations, wellness change and may not be available at all stores. Toys – Kittens need toys for chase, programmes and laboratory testing. Products shown are indicative only, subject to play and to stimulate their minds. Microchipping –Identifies your kitten and links to your contact details Cattery Red dingo incase they get lost. Providing a comfortable and safe home Kitten collars with bell away from home for your kitten. Advantage and quick release Vaccinations – Book in for the Flea treatment vaccinations your kitten will need. Find your nearest clinic and cattery at Talk to your local Animates team animates.co.nz/vetcare Supplied by Playmate to find everything your kitten Pet carrier needs, at every stage. 10 11
The essentials. Pet Insurance As your newest, small family Settling in member, your kitten will need a number of trips to the vet in his/her first year. Taking out pet insurance may save you on consultations, There are plenty of life-admin tasks you can put off for a few surgery and medicines. months, but the paperwork for your new kitten isn’t one of them. 90% Of cat owners in New Zealand don’t have pet insurance*. Purebred kittens If welcoming a new purebred kitten to your family, get to know their Your healthy pet checklist feline family tree. Breeders should Registered breeders, pet adoption come with papers that show they’ve centres and rescues will take been registered with the relevant care of a kitten’s first vet health breed association or club. Ask the check, vaccination, flea and worm breeder for the registration and treatments, and microchip before vet records of your kitten’s parents, they can go home with you. including certificates showing they’ve been screened for common Be sure to get a record hereditary diseases. of the vaccination and parasite prevention treatments so you know *Source: Companion Animals in New Zealand 2016, The New Zealand Companion Animal Council Inc. when to book your kitten in for their next Microchipping and registration dose. You’ll also Microchips are a small device about the size of a grain of rice. They are implanted in need copies the soft scruff of the neck by a veterinarian. They have a unique microchip number for your kitten’s that when registered, links to your contact details. Microchipping your kitten is highly first cattery recommended, a microchipped and registered missing pet is three times more likely vacation. to get home when lost. Register your microchipped pets with the New Zealand Companion Animal Council, a not-for-profit lost pet database. Supplied by To find out more information visit animalregister.co.nz 12 animates.co.nz 13
Visit animates.co.nz for more on feeding your kitten Kittens develop rapidly, Choosing their food diets are expensive both physically and Check the range available compared with other brands. Always ensure What mentally. You need and select a food marked as Due to their high digestibility fresh water is Superior Nutrition to a “kitten” diet. These diets and high calorific density, available. support this growth and are specifically formulated to your cat needs a smaller help strengthen their portion to meet their Kittens on a meet the needs of cats less should I immune system. nutritional needs. When this dry food only than 12 months old. Be aware fact is taken into diet require that the quality of the range Choosing these foods will consideration and a cost per more water. will vary. In most instances, feed my give your kitten the best you will pay more for Superior day is calculated, they possible start. Nutrition that contains compare favourably, the best-quality vitamin and especially when the quality When you first get mineral ingredients. They also of the ingredients and the kitten? Feeding your kitten include DHA, which is benefits are factored in. You shouldn’t change your important for developing kitten’s food in the first brain function. These foods few days in their new contain real meat, such as Benefits of Superior Nutrition home. Moving house and chicken, as the first Deciding what to feed your kitten is an changing families is very ingredient. As a rule, kittens stressful and can affect should get about 30% of A higher-quality • DHA to enhance brain important decision. Here’s everything you diet is vitamin-rich, and nervous system your kitten’s digestive their energy from protein, so need to know to ensure your kitten has a system. Keeping them on provide a diet that contains a nutritionally dense with development. healthy and nutritionally balanced diet. the diet they’re used to will quality source of protein. quality proteins, fats • Blend of vitamins reduce the chance of Check the label and look for and carbohydrates and minerals for stomach upsets or a balance of real proteins, for healthier cats that optimal health. diarrhoea. When you are fats and oils, minerals, need less in their bowls •D igestible ingredients ready to change your vitamins and carbohydrates. (smaller serves) and that help avoid kitten’s diet, do so over the For advice on what food is leave less in the litter hairballs and lead to course of seven days, best for your kitten, talk to tray (less waste smaller, firmer and gradually introducing their your local Animates or to clean up). less-smelly waste. new food mixed with the Animates Vetcare team. •P romotes skin and old one. Choose from our range coat health. of Superior Nutrition • Helps to support the Wet and dry brands at Animates or best possible gut mix-feeding Animates Vetcare, and health. It’s a great idea to offer both your kitten will reap the • Support for developing wet and dry food to ensure rewards. immune systems. the best possible nutrition Did you know? Day 1-2 Day 3-4 These include: • Encourages strong 25% new 50% new and to ensure proper • Formulated for specific joints and lean hydration. If you decide to Protein is an essential breeds, life stages muscles. feed a mixture, ensure you part of a cats diet and health conditions. • Wet foods optimise convert the feeding to stay healthy, they • Quality ingredients. water intake for cats, Day 5-6 Day 7 requirements so you don’t require much more 100% new • No added artificial which is vital for their 75% new overfeed your pet. protein than dogs. colours or flavour urinary tract health. enhancers. What about the cost? You may think higher-quality 14 animates.co.nz 15
First steps It’s recommended to take You can reduce the risk of zoonotic your kitten to your local Animates Vetcare or local disease by: vet within a week of bringing them home. The veterinarian will perform a full physical examination and discuss the best preventative healthcare Cleaning out litter Disposing of faeces plan with you, which will trays regularly. in the tray quickly. include your new kitten’s vaccination schedule. Monitor your kitten’s behaviour around the house before their first vet visit so that you can discuss any behaviour or health Washing your cat’s Isolating unwell cats. concerns that you may bed often. have. For tips on a safe trip Health to the vet, see page 30. Vaccinating SOAP Did you know? your kitten Scientific studies Your kitten’s vaccination show that purring has schedule should begin Washing your healing powers and is between six and eight hands frequently and Wearing gloves when therapeutic for cats! weeks of age. Kittens’ cleaning your children’s gardening in case of immune systems are very hands after playing. contact with faeces. susceptible to disease, Best of care. which is why it is so important to safeguard and environment. You will susceptible to the them from potentially fatal receive a vaccination transmission of disease from diseases. card that helps log cats such as toxoplasmosis, Vaccination schedule: their vaccinations. due to their vulnerable • First vaccination immune systems. This is why A healthy kitten is a happy one, so it’s important to give them the best between 6-8 weeks old Why your cat’s parasite prevention and start to life. Here’s everything you need to know about visiting the vet • Second vaccination health matters general hygiene is so with your kitten. between 10-12 weeks old to you important and why keeping • Third booster While it’s not common for your cat healthy keeps your between 14-16 weeks old humans to catch diseases family healthy. See page 26 Cats need booster from cats, it can happen. for more info. vaccinations to ensure Desexing your kitten These types of diseases long-term immunity. Your are referred to as zoonotic It is recommended that kittens be desexed between four to six months of age. Not only are To find your local veterinarian will recommend diseases. Small children, there a number of health benefits of having your pet desexed, it also decreases the number Animates Vetcare clinic, an ongoing plan for pregnant women and their of unwanted kittens that find themselves homeless or in shelters. The procedure generally visit animates.co.nz/ vaccinating your kitten babies are more requires a day stay at your local vet and they tend to bounce back quickly. vetcare based on their lifestyle 16 animates.co.nz 17
Common health Kitten dental care. problems for Just like people’s teeth, cat’s teeth need to be looked after to ensure they stay in tip-top condition. Here are some pointers for kittens. your kitten’s best dental health. As your kitten starts to settle in soft finger brush, gently rub the with you, they should start to paste over their teeth. Start slowly become accustomed to having and work your way up to brushing As kittens’ immune systems are still developing their mouth examined. This will their teeth. Brushing every day is and they’ve just moved homes, it’s really important help you maintain their dental ideal for optimal health. to watch out for any worrying symptoms. hygiene and make it easier for the veterinarian to inspect their Don’t forget about Cats are good at hiding that they’re teeth further down the track. In a their gums unwell. This makes it difficult to tell cat's lifetime you should expect Your kitten’s gums should look Health when your furry friend is exhibiting at least two visits to the vet for pink and healthy, not irritated and any symptoms that you may need to dental procedures. Once they sore. An important part of looking be worried about. If your kitten is are comfortable with this, you after your pet’s teeth is to C.E.T. Home unwell, you may notice a lack of can put a plan in place. massage their gums to stimulate Dental Kit energy or a change in behaviour. good oral health. What are the other signs you Look to their diet shouldn’t ignore? Your kitten’s Superior Nutrition Spotting dental dry food helps to protect their problems in cats Symptoms that can teeth from plaque and tartar. If you see your kitten rubbing indicate your kitten is sick: Over time, a diet of wet foods their mouth with their paws or • Loss of appetite alone can lead to gingivitis and licking their food rather than • Lethargy even loose teeth. This is why we chewing, they may have a • Diarrhoea recommend a mixed diet, as well dental issue. You should also • Vomiting Did you know? as dental treats that have the watch out for drooling, a • Sneezing seal of approval. Just be careful sore mouth, sudden Some common • Runny eyes and nasal discharge household plants are you’re not overfeeding them. decreased • Unable to defecate toxic to cats? Find out appetite • Trouble urinating more at animates. Brush their teeth and • Fur loss or scaly skin co.nz/articles If brushing your kitten’s teeth, bleeding you need to use a specific gums. cat-friendly toothpaste. Using a chicken or beef flavoured option If you notice any of the symptoms above or anything out of the ordinary, speak with your local Animates Vetcare clinic to make an appointment. will help your kitten see brushing Seek treatment for your pet before it turns into something more serious. as a reward. First, let them taste the toothpaste then, using a nice 18 animates.co.nz 21 19
Keeping your kitten Training your kitten to use a cat door safe from parasites. Kittens shouldn’t have complete outdoor freedom until they are six months old, fully vaccinated, desexed and microchipped. Kittens are susceptible to fleas and worms. The good news is that they If you do cat door training can be treated and often prevented. earlier than this, be prepared to lock the door and keep the kitten inside Fleas Worms How can I prevent when you’re not around. While we normally associate Worms are nasty parasites parasites? Cat door warmer weather with fleas, that can affect kittens Over-the-counter 1. If your cat door has a these parasites are present all and some worms can be prevention can be removable flap, take it off year-round. If you don’t treat transmitted to humans. administered as a tablet, for initial training. If the your pet with parasite Symptoms that may identify spot-on or spray. These flap isn’t easy to remove, prevention regularly, they are that your kitten has worms products have unique pin it open with duct tape. training. at higher risk of health include weight loss, diarrhoea, benefits with some 2. With your pet on the problems associated with weakness and an enlarged providing protection from inside and you on the pesky parasites. The flea stomach. Kittens should be more than one parasite outside, use toys or lifecycle can be difficult to wormed every two weeks until including fleas and treats to entice the kitten beat. Flea eggs go from larvae 12 weeks old, then monthly intestinal worms. Some through the hole. Calling to pupae stage and will stay until six months old, and every brands are safe to use on your kitten’s name will present in your kitten’s fur and three months following that. kittens from four weeks of help too. Behaviour environment (including However always refer to the age and will protect your A cat door gives your cat the freedom to 3. When your kitten bedding and toys), waiting for leaflet provided with your cat from a range of come and go and is convenient for both successfully steps the ideal temperature to treatment for recommended parasites. Be sure to check through the hole, reward you and your cat. Simply find the right hatch. Maintaining year-round dosage and treatment on the packet though. them with verbal praise, flea prevention will help to intervals. Ringworm is also a cat door for your needs, and follow these playtime or a treat (or all avoid an infestation during concern. It is not a worm, but steps so they can become a pro. three). peak seasons. a fungus on the skin that can 4. Repeat steps 2 and be contagious to humans. 3 until your kitten is confidently going Flea and worm Types of cat doors cat (or cats). If there are backwards and forwards The best type of cat door lots of other cats in your through the door. solutions neighbourhood (potential 5. Put the door flap back in for you will depend on where Visit your local Animates you want to put it and cat burglars), this is the way or remove the duct tape, store or or Animates how many cats are in the to go. then repeat steps 2 and Vetcare clinic, for all neighbourhood. You’ll find • Magnetic cat doors also 3. If your kitten is hesitant the flea and worm a full range of cat doors at only admit your cat, but about pushing against requirements for your Animates, as well as experts your pet has to wear a the door flap, push your kitten. It's important to who can help you to make a magnetic collar key. hand through to make Supplied by • Standard cat doors let any the flap swing. Your kitty use kitten specific good choice. treatments to • Microchip cat doors only cat through, but they can will soon get the idea. avoid illness. work for your microchipped be locked in various ways. 20 21
Helping your kitten to use litter. While kittens take to litter trays fairly intuitively, getting this right is important. Follow these six steps and your kitten will be using the litter tray in no time. 1. Find the right litter 3. Find the right spot We recommend following the tray first up Place the litter tray in a rule of one litter tray per cat, You should look for a tray quiet spot out of the way of plus one extra. This will help that’s large enough for your household traffic for privacy. to prevent any unwanted kitten to move around in The best place is in a corner territorial behaviour and and one that they can climb of a room, away from their inappropriate urination in the Finding the into easily when it’s time to food and water bowl. If you long run. go. Some kittens like more have other pets, such as privacy, so make sure it is dogs, or small children, make 6. Reinforce their sure to place it somewhere good behaviour Behaviour placed in an area that is best litter. quiet and has low household out of their reach. Kittens do not instinctively traffic. know how to use their litter tray 4. Control their space and need to be taught how to 2. Choose the best When you bring your new use it. If you want your kitten to litter for you kitten home, it’s best to quickly learn how to use their Choosing the right litter allocate your pet a smaller litter tray, you should get in for your kitten is just as space like the laundry until the habit of physically placing they get used to their new them inside it when they first Pine litter Crystal litter important as the tray itself. home – this will also help with wake up in the morning, a Pine litters are made These 100% silica crystals highly absorbent, quickest Cat litter is available in a toilet training. It will also keep few minutes after eating and from 100% sustainable are non-clumping, to absorb moisture and variety of materials and each them close to the litter tray drinking, and after play. Gently wood in the form of long-lasting, lightweight, most economical. have their pros and cons. when they need to go and encourage them with your shavings compressed into non-toxic and very Non-clumping litter avoids Options vary from natural encourage them to use it. words, rather than raising your pellets. It is compostable, absorbent. This is not mess outside the tray varieties, such as recycled voice. biodegradable and made recommended for young while being absorbent and paper or pine, which are the 5. Keep in mind from sustainable resources. kittens in case it is ingested. economical. safest options for kittens, to clay litter, which forms If you are introducing a new kitten into a home Helpful hint Paper litter Clay litter If you have any questions, clumps when wet for easy that already has a resident Made of recycled paper, This variety is available feel free to ask a friendly removal. cat, you need to make It’s important to keep it is chemical-free and in both clumping and Animates team member sure that each of the cats their litter tray clean ultra-absorbent while non-clumping varieties. for advice on choosing the have their own litter tray. and ready for them suitable for composting. Clumping clay cat litter is best litter for your cat. to use. 22 animates.co.nz 25 23
Did you know? Cats have developed Boredom busters for around 24 different vocalisations in order to communicate with us. Learning to decode kitten language What is my I’m happy • Tail extended straight up. • Eyes half closed. your kitten. kitten saying? • Pupils narrowed. • Purring. • Whiskers naturally Kittens are playful little things that need lots of mental stimulation. Make sure you to the side. offer them lots of toys to beat boredom. While having a chat with your cat may • Kneading a soft surface. sound far-fetched, it turns out you and your • If their tail starts to quiver, kitten have a language all of your own. don’t think your cat’s afraid or anxious, they are actually telling you Kittens seem to pack a lot kittens only use their “meow” of personality into their tiny to talk to their humans. They that they’re extremely bodies! Cats are most vocal don’t really use their voice content! when they are kittens. Your to communicate with other kitten will use a combination cats, except when fighting. I’m angry Behaviour of vocalisations and body Your kitten will use their or irritated Play together language to tell you what’s voice to let you know what • Rapid movement of the There are a number of toys on offer that will let going on in their world, it’s they need. Look at your tail. you and your kitten play together. Teaser toys on a just a matter of learning to cat’s body language as a • Ears flat on their head. string and toys on a rope will involve you in the game interpret them. whole – that way, you won’t and let you have heaps of fun with your kitten. This • Large dilated pupils. take what they’re trying to play time will help you bond with your new pet and Scratching post, teaser toy Cat talk tell you out of context. establish a strong friendship. I’m feeling and mix & match toys It’s been established that defensive • Hissing or growling. m e! • Tail between their legs Solo play Up to scratch P at (or a ‘bushy’ tail). You’ll want to give your kitten a range of toys that let them entertain themselves. Providing your kitten with a scratch post or scratch toy is a great idea. You can • Crouched down low to the ground. Toys should be offered on a rotational basis, encourage your kitten to use their scratch • Raised fur along their offer your kitten three or so at a time and post by spraying the toy with catnip spray swap them out on a regularly. This keep toys and/or playing chase using a teaser. It back and tail. ‘new’ and exciting. Balls, tunnels, and toy is best to buy the largest scratch post • Prolonged eye contact. mice are just the start of the huge selection or pad that you can afford as you really • Cowering or hiding. of toys on offer at Animates. You can even want your cat to be able to stretch out in find electronic toys that will keep your kitten a natural scratching position. You want stimulated for hours. However, not all toys to make sure it has a sturdy base and a should be left unattended with kittens. variety of surfaces to scratch. 24 animates.co.nz 25
A guide to your It is generally accepted that purring is an emotional response for cats. A cat’s purr is one of the tools they use to express their feelings, particularly when they are feeling relaxed and happy. Cats also purr when they’re distressed, afraid or in pain, and even when giving birth, so it kitten’s instincts. could be a self-soothing behaviour rather than exclusively a show of contentment. It’s probably a means of communication, too. Purring starts when kittens are just a few days old, leading some to speculate they’re “talking” to their mother and encouraging her to feed them. Descended from wild cats, our domesticated Why Scratching is normal kittens come with their fair share of personality do cats behaviour cats have quirks – it’s only natural! purr? inherited from their wild ancestors. You can manage your cat’s scratching by enriching their environment with accessories and toys. When our Kneading is when a cat nails get too long we clip them rhythmically alternates pushing with a nail clipper – a cat can’t do their paws against a soft surface, that. The feline solution for nails such as the sofa, a rug or your lap. that are too long is to start Kneading is one of your kitten’s more peculiar behaviours that actually serves a number of Why scratching on something, as this is natural cat behaviour. The act important purposes for cats. Kneading begins do cats of scratching removes the old virtually from day one, when a kitten kneads knead? nails and allows the new ones to Behaviour their mother’s teats to help stimulate milk emerge. Scratching also allows production. While behaviour experts aren’t cats to mark their territory with entirely certain what drives cats to knead the scent glands on their paws. To beyond kittenhood, it’s widely thought they help protect your furniture, your instinctively associate massaging a soft cat will need a scratching post. surface with the cosy comfort of a mother’s Make sure it’s tall enough for them nurturing. Some adult cats even lick or suckle to stand up on their hind legs with the surface they’re kneading. The belief is that Why a sturdy base so it won’t fall over, kneading is both an expression of do cats as they love to reach up and contentment and a self-soothing mechanism. scratch? stretch while scratching. Ensure Cats are thought to knead to help themselves it’s covered in a tactile material, relax and unwind. like carpet or sisal, there are even options with platforms and Why do hidey-holes for play. Remember: cats rub on the more fun you make it, the Kittens make themselves at home by surfaces? better chance it’ll be used for scratching, rather than your marking territory. You may see them rubbing their couch! face and body repeatedly against your legs, walls, flooring and furniture to spread their scent. Rubbing their face and body against different surfaces can mean they are content in their environment. If you’re worried about your kitten’s behaviour, visit your nearest Animates Vetcare clinic or see your local vet. 26 animates.co.nz 27
Tech advances How to to streamline your’s and your pet’s life. groom Technology has come a long way! Us humans have enjoyed some pretty incredible advances and the pet world is no different. Here are some top tech buys for kittens. your kitten. While cats are superb self-groomers, regular Electronic Microchip cat flaps brushing by you will keep your kitten’s coat feeders Keep your home secure with a cat door extra shiny and healthy. Motion-activated that only opens when it registers your bowls help keep smells pet’s microchip - no stray cats can locked away and flies sneak inside! A SureFlap Pet Door off. The Surefeed Connect & Hub takes that a step Sealed Pet Bowl opens further. The latest technology works with when it detects your pet using an app that can also be operated Starting slow whether they have long If you do need to wash motion sensors. This keeps the remotely. Settings can be adjusted to Regular grooming is or shorter hair. For long- your kitten, make sure you food fresher and prevents wet food from drying out, lock or unlock the pet door anytime. You important for maintaining haired cats, we recommend use a shampoo specially making it more palatable for your kitten. can also know when your kitten is at your cat’s health. Most cats brushing every day. Short- formulated for cats - not dog home and monitor long-term activity. love to be brushed, especially haired breeds may benefit shampoo, human shampoo if this is a habit that’s from being brushed once a or other soaps, as these can developed from an early age. week. Consistent brushing contain ingredients that can Make sure your kitten feels stops their hair from be harmful to cats. comfortable being patted all matting, removes loose over and is slowly introduced fur and reduces the risk of Your kitten’s nails to their combs and brushes. irritating hair balls caused Clipping the nails of kittens Grooming Keep your first grooming by excessive self-grooming. and cats that go outside sessions short – only five to For the best results, use a is not recommended as it ten minutes – then gradually comb first and work it from leaves them unable to climb increase the time until your front to back within the line trees, get away from danger pet is used to the routine. of fur. Loose fur can then be or protect themselves. Using treats while brushing removed with a slicker brush Having a scratch post will will help your kitten associate or a rubber mitt. help the nails stay in good brushing with a reward, condition and prevent them making the process more Can you give your getting overgrown. enjoyable for both you and kitten a bath? We do not recommend to your kitten. bath your kitten as it can If you feel unsure, ask your Grooming basics remove essential oils. It is Animates Vetcare clinic Grooming your kitten generally, only necessary for advice on clipping depends on their coat and if your kitten is muddy or your kitten’s nails. if recommended by a vet. 28 animates.co.nz 31 29
Kittens on holidays. As much as you love your kitten, there will come a time when you have to go away and leave them behind. There are lots of options so you can have peace of mind on your trip. Car safety Use a boarding on hand should they professional pet minder, or for your kitten. cattery or vet become ill. Boarding cat-sitter, to either stay with A boarding cattery is a catteries tend to offer your cat for the duration of facility that looks after cats larger quarters, as well your holiday, or visit every when their parents cannot. as extras like enclosed day. The great thing about There are catteries in all outdoor play areas, having someone care for major cities and towns, though costs are likely to your cat in your own home is and many vet clinics, such rise along with the degree that they won’t be stressed While you may not be planning to Tips for a stress-free as Animates Vetcare, also of luxury. out by being taken away take your kitten for lots of road trips, car journey from their usual environment. offer cat boarding services. it’s important to make them • Line the carrier with something The main advantage of Use a professional comfortable to maximise their soft like a towel or bed. boarding your cat with cat-sitter Ask a friend safety when they are in the car. • Feliway spray the carrier prior to a vet is that there are The next best thing to you If cost is a factor, you could putting your cat in to alleviate experienced medical staff being at home is hiring a consider asking a trusted stress. friend, neighbour or family The first step to your most importantly, safe • Bring some treats to reward good member to mind your cat kitten’s car safety is during the commute. behaviour. while you’re away. Ideally, ask their cat carrier. You’ll Your kitten’s carrier • If your cat does not spontaneously someone who is able to stay need to take your kitten can be seen as a place enter the carrier, calmly place them at your place and maintain to the vet regularly, so of refuge by them, so into the carrier through the your pet’s normal diet and you need to ensure your make sure their first opening. routine. If your cat will need kitten is comfortable introduction to it is as • Secure the carrier on the back seat to go to a different house, with the experience and anxiety-free as possible. of your car with the seatbelt and check that it’s escape-proof cover it with a towel. Never place and take lots of home the carrier on the front seat as the comforts to help them settle Feliway spray air bags can be dangerous. in, such as familiar toys or a Travelling • Drive smoothly, without loud music, crate or cat carrier they can Feliway uses a special scent talking to your cat in a soothing retreat to if they’re feeling that is a replication of the voice; the calmer you are the less overwhelmed. pheromone cats leave anxious your cat will be. If possible, Handy tips naturally when they are keep windows closed for extra feeling comfortable in their Ensure your cat has To find your nearest safety. environment. This scent is an up-to-date ID Animates Vetcare • If your cat is reluctant, wrap them odourless to people and other tag, also check their Cattery visit gently in a towel that has their animals and will help to keep microchip details animates.co.nz/vetcare/ scent or Feliway spray on it. your cat calm during car trips. are up-to-date. vet-services/cattery 30 animates.co.nz 31
Kitty Why do cats sleep so much? Cats seem to spend their entire days sleeping, most dilemmas. likely after pouncing on your chest at the crack of dawn. The average cat naps for 15 hours a day, with kittens and older cats sleeping even longer. So why does your pet keep such strange hours? Bringing a kitten into your home is a big step and Cats may not spend a lot of during the day. This is not have a semi water-repellent you’ll be faced with the odd challenge. Here are some time awake, yet when they strictly true. In fact, the fur, which keeps them warm kitten-related frequently asked questions. do, they use lots of energy. majority of domestic cats are and dry whilst playing in Whether they’re stalking a most active at both dusk and the water. bird, chasing string or using dawn rather than only at their scratcher, your cat night. Because of this, cats How long do exerts a lot of energy laze around during the day, cats live? in short bursts. This means particularly when the sun is Contrary to the popular they need recovery time. at its hottest, and are most saying, cats don’t have nine active in the early morning lives. Their lives are getting Why do cats hunt? and in the early evening longer though. A cat is Domesticated cats have hours of twilight. It is considered senior at nine retained their wild hunting recommended that you keep years of age. Thanks to instincts and it’s impossible your cat inside at night to nutritional and medical to take them away. When avoid fights. advances, it’s not your cat brings a mouse or a uncommon for cats to live bird and presents it to you, Why do cats hate beyond the standard they are demonstrating their water? lifespan of 12 to 15 years of natural survival instinct to For an animal so adamant age. Animates Vetcare has hunt. The best way to curb on being clean, it’s a had feline patients as old as this behaviour is to stimulate wonder that most cats 21 years of age. By taking their natural hunting habits. don’t like water. While many good care of your pet’s By giving them plenty of toys cats explore their water health, you can increase and indoor play activities, bowls with their paws, and their chances of living to a such as balls, wands, become curiously bewitched ripe old age. Providing your automatic interactive toys around dripping faucets cat with a Superior Nutrition and plenty of opportunities and showers, most don’t diet is important for for climbing and scratching appreciate being wholly maintaining a healthy you’ll be keeping them drenched in water. While weight and delivering the Did you know? entertained, making them there are a few reasons nutrients they need. You less likely to turn their for this, the main one can help ward off Cats aren’t just attention elsewhere. comes down to their body life-threatening illnesses remarkable because of temperature – once wet, with regular trips to your their quirky personalities Are cats nocturnal? they find it hard to feel warm local Animates Vetcare for Caring – each cat’s nose has a A lot of people believe that again. The exception to this all your pet’s vaccinations, unique pattern, similar to a human fingerprint. cats are nocturnal, or active is the Maine Coon! This is one boosters and general during the night and asleep cat breed who love water and check-ups. 32 animates.co.nz 33
We love seeing your kitten pics! Here are some of our 20% off 20% off favourites from Instagram. Superior Nutrition Kitten wet food dry kitten food Purr-fect kitten Sweet d rea ms all! moments. 20% off 10% off Share your precious kittens with us by tagging @animatesnz and #animatesnz in your caption. One cat item One cat item of choice of choice Excluding food and flea treatments Excluding food and flea treatments as 20% off r fa s hion h tyle! e Wint een such s s never Pop To find your local Animates i chec n and k me Flea or worm store visit animates.co.nz owt! treatment ‘Like’ us on Facebook for more cute kitten pics, competitions and upcoming events. 34 animates.co.nz 35
Notes. 20% off kitten wet food 20% off Superior Nutrition dry kitten food Offer valid from 1 November 2020 until 31 December 2021. Offer valid from 1 November 2020 until 31 December 2021. Retail sales only. Discount is off full retail price. Cannot be Retail sales only. Discount is off full retail price. Cannot be used in conjunction with any other offer or promotion. No used in conjunction with any other offer or promotion. No rain-checks, customer orders or lay-bys. Not transferrable rain-checks, customer orders or lay-bys. Not transferrable for cash. One voucher per person. One time use only. for cash. One voucher per person. One time use only. Includes Hill’s Science Diet, Royal Canin, Wellness, Wellness Includes Hill’s Science Diet, Royal Canin, Pro Plan, Nutro, Core, Black Hawk and Pro Plan kitten food. Present voucher Wellness, Holistic Select, Nutrience Infusion, Nutrience on redemption. Grain-Free and Black Hawk Grain-Free. Present voucher on redemption. animates.co.nz checkout code: KITTENWET animates.co.nz checkout code: KITTENSUP Store to use - LS Processing: Store to use - LS Processing: 23115100016708 23115000016707 10% off one cat item of choice 20% off one cat item of choice Offer valid from 1 November 2020 until 31 December 2021 on Offer valid from 1 November 2020 until 31 December 2021 on a cat product only. Retail sales only. Discount is off full retail a cat product only. Retail sales only. Discount is off full retail price. Cannot be used in conjunction with any other offer or price. Cannot be used in conjunction with any other offer or promotion. No rain-checks, customer orders or lay-bys. Not promotion. No rain-checks, customer orders or lay-bys. Not transferrable for cash. One voucher per person. One time transferrable for cash. One voucher per person. One time use only. Excludes food and flea treatments. Excludes pets, use only. Excludes food and flea treatments. Excludes pets, services and gift vouchers. Present voucher on redemption. services and gift vouchers. Present voucher on redemption. animates.co.nz checkout code: KITTEN10 animates.co.nz checkout code: KITTEN20 Store to use - LS Processing: Store to use - LS Processing: 23115200016704 23115300016705 20% off flea and worm treatment Offer valid from 1 November 2020 until 31 December 2021. Retail sales only. Discount is off full retail price. Cannot be used in conjunction with any other offer or promotion. No rain-checks, customer orders or lay-bys. Not transferrable for cash. One voucher per person. One time use only. Veterinary products supplied by Animates Vetcare. Present voucher on redemption. animates.co.nz checkout code: KITTENFLEA To find your local Animates Store to use - LS Processing: store visit animates.co.nz 23115400016706 36 animates.co.nz animates.co.nz 37
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