World Amateur Team Championships Ireland 2018 - Carton House, Maynooth, Republic of Ireland 29 August - 8 September 2018 GSI Event Study
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
World Amateur Team Championships Ireland 2018 Carton House, Maynooth, Republic of Ireland 29 August – 8 September 2018 GSI Event Study
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 GSI Event Study World Amateur Team Championships Ireland 2018 Carton House, Maynooth, Republic of Ireland This Event Study is subject to copyright agreements. No part of this Event Study PUBLISHED FEBRUARY 2019 may be reproduced distributed or transmitted in any form or by any means or BY SPORTCAL GLOBAL stored in any retrieval system of any nature without prior written permission. COMMUNICATIONS LTD Application for permission for use of copyright material shall be made to Sportcal Global Communications Ltd (“Sportcal”). Sportcal has prepared this Event Study using reasonable skill, care and diligence Authors for the sole and confidential use of the International Golf Federation (“IGF”), the Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union (ILGU), for the Tim Rollason purposes set out in the Event Study. Sportcal does not assume or accept or owe Colin Stewart any responsibility or duty of care to any other person. Any use that a third party makes of this Event Study or reliance thereon or any decision made based on it, Research and editorial support is the responsibility of such third party. Krzysztof Kropielnicki The Event Study reflects Sportcal’s best judgement in the light of the information Andrew Horsewood available at the time of its preparation. Sportcal has relied upon the completeness, accuracy and fair presentation of all the information, data, advice, opinion or representations (the “Information”) obtained from public sources and Market research from the IGF, GUI and ILGU and various third-party providers. The findings in the Event Study are conditional upon such completeness, accuracy and fair Sportcal & Sportcal India presentation of the Information. Imagery IGF Golf Flickr Data provided by: Getty Images 2 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 GSI Event Study / World Amateur Team Championships 2018 Contents 1 EXECUTIVE SUMMARY 4 2 OVERVIEW 10 3 ECONOMIC 18 4 TOURISM 23 5 EVENT EXPERIENCE 37 6 MEDIA & SOCIAL MEDIA 44 7 SPONSORSHIP 57 8 SPORTING 61 3 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Executive Summary World Amateur Team Championships 2018 Date City, Nation Key Statistics 29 August – 8 September 2018 Maynooth, Republic of Ireland ECONOMIC Venues Organiser Spectator attendance 3,600* Carton House Golf Club Golfing Union of Ireland & The Unique attendance 1,836 Irish Ladies' Golf Union Accredited attendance 935 Direct economic impact $1.35m Event Frequency Owner Every two years International Golf Federation (IGF) TOURISM Origin of spectators The Carton House Golf Club in Maynooth, Republic of Ireland hosted the World Maynooth 31.9% Amateur Team Championships 2018 (WATC 2018) between 29 August and 8 Ireland (outside Maynooth) 55.8% September 2018. Northern Ireland 5.8% It was the 11 time that the event had been hosted in Europe and the first time th International 6.5% that Ireland had hosted the World Amateur Team Championships. The WATC EVENT EXPERIENCE 2018 was held at the Carton House Golf Club and utilised the Montgomerie and O’Meara courses during the championships. Positive experience Spectators 99.2% The total spectator attendance is estimated to have been 3,600. This figure suggests a unique spectator attendance of 1,836, whilst a further 935 event MEDIA & SOCIAL MEDIA participants were present at Carton House for the Espirito Santo Trophy (women) (event period) and Eisenhower Trophy (men) competitions. TV Slots 6 The majority of spectators were Irish, with 31.9 per cent residing in Maynooth or Print media reach 1.28m within 30-minutes’ drive of the venue and 55.8 per cent travelling from Radio slots 166 elsewhere in Ireland. Spectators travelling from Northern Ireland made up 5.8 Accredited media 48 per cent of all spectators with the remaining 6.5 per cent coming from overseas. Social media accounts 6 Visitors from outside of Maynooth contributed more than 5,800 bed nights to Posts 168 the local economy. Visiting accredited event participants are estimated to have Reactions / likes 4,592 contributed $0.62 million (€0.54 million) in direct expenditure to the local area. Shares / retweets 744 The 1,362 unique spectators, categorised as out-of-town visitors, are estimated Comments / replies 130 to have contributed a further $0.16 million (€0.14 million). New followers 835 The total direct economic impact is estimated at $1.35 million (€1.17 million). SPONSORSHIP More than 99 per cent of spectators surveyed stated that they were either Sponsors 6 satisfied or very satisfied with their event experience. Institutional Partners 2 Despite there being no television production at the event, news coverage was aired across the island of Ireland, including dedicated sport segments which SPORTING featured interviews with the teams. There was a strong social media presence, Athletes 385 with targeted adverts used to attract spectators prior to the event. Male 215 Female 170 There were 79 unique nations represented at the WATC 2018. The 385 athletes Officials 134 were accompanied by 120 team officials. Competing nations 79 The delivery of the event was supported by 332 volunteers, the majority of which Continents 6 were recruited from the GUI, ILGU and local golf clubs in the area. *estimate provided by GUI 5 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Executive Summary World Amateur Team Championships 2018 Stakeholders STAKEHOLDERS Key objectives The key stakeholders for the WATC2018 were: Deliver an event which highlights • Governing body: The R&A the best amateur men’s and United States Golf Association (USGA) women’s teams in the world • Host organisation: Golfing Union of Ireland (GUI) Develop the sport using the event Irish Ladies Golf Union (ILGU) as a pathway for amateur golfers • Conducting organisation: International Golf Federation (IGF) Provide opportunity for all nations • Government organisations: Sport Ireland to compete with the best around Fáilte Ireland the world • Host institutions: Carton House & Maynooth University INTERVIEWS INTERNATIONAL GOLF FEDERATION Antony Scanlon The International Golf Federation (IGF) is the governing body for the sport of golf, Executive Director recognised by the International Olympic Committee and the International International Golf Federation Paralympic Committee, and was established in 1958. It was initially called the World Amateur Golf Council (WAGC) before the name was changed to the IGF in 2003. Today, the IGF represents 151-member associations from 146 nations, encompassing more than 60 million golfers. The IGF is a small organisation that works closely with the USGA and R&A to share expertise, resource and responsibility of governance in order to meet their objectives and organise competitions under consistent rules. The IGF was created to develop the sport of golf and to grow participation in golf globally. The World Amateur Team Championships (WATC) aligns with these aims by providing an international golf event that features the best amateur golfers and golfing nations. The WATC is also a recognised pathway for amateur golfers to play against the best opponents in the world, which provides a strong opportunity to develop the sport globally. The number of IGF national member associations has grown in recent years and a new format for the championships may need to be created to ensure more members can compete. With only one bidder for the 2018, 2020 and 2022 editions, the IGF wants to investigate ways that the event can be made more cost effective and more commercially attractive for hosts. 6 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Executive Summary World Amateur Team Championships 2018 Stakeholders GOLFING UNION OF IRELAND & IRISH LADIES GOLF UNION Key objectives The WATC 2018 was awarded to Ireland in 2014, after the GUI and ILGU Organise and host a world level submitted a joint bid to host the championships in 2013. The GUI / ILGU acted as event the main organiser of the championships. Generate a number of legacies The opportunity to host an international golf event in Ireland was a key motivator from hosting the WATC 2018 for the two golf unions of Ireland to submit its bid to the IGF. The two organisations had previous experiences of hosting national and continental events and saw the WATC as the perfect opportunity to deliver its INTERVIEW first world-level event. Through hosting the championships, the golf unions of Mark Wehrly Ireland were able to expose their prominent and up and coming athletes Championship Director to a world class event, providing the athletes with valuable experience for the Golfing Union of Ireland future and creating a high performance legacy for golf in Ireland. The LOC also sought to create an economic legacy for the host economy by generating bed nights and tourism spend from hosting an international event. Sport Ireland and Fáilte Ireland provided funding for the event and included some economic KPIs, which if met, will unlock further funding for the GUI and ILGU. The WATC 2018 was delivered on one of the smallest budgets of recent WATC editions. The organisers hoped to re-create an Olympic Village for the athletes, known as the Championship Village. Although this was successful in many ways, with around 85 per cent of athletes residing there, the budget did not allow for all planned activities to take place at the Championship Village. Generating revenue through commercial sponsorship was an issue for the LOC. The lack of TV broadcast exposure was highlighted as a key issue that impacted the LOC in this regard. Some additional revenue was generated through a partnership with Rolex, whilst value in kind deals were particularly valuable and were secured with a number of partners such as Ion Solutions, who provided all scoreboards, audio-visual and lighting for the championships. 7 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Executive Summary World Amateur Team Championships 2018 ECONOMIC Economic - Detail • The estimated cumulative spectator attendance of the event was 3,600 Spectator attendance 3,600* • There were 935 accredited participants at the WATC 2018 Accredited attendance 935 • The final event budget totalled $851,759 (€736,805) • Revenues from public funding and sponsorship totalled $210,291 (€181,190) Direct economic impact $1.35m • The WATC 2018 made a loss of $641,648 (€554,895) Spectator spend $0.16m • The total direct economic impact was $1.35m (€1.17m) Accredited persons spend $0.62m • Organiser surplus spend totalled $569,802 (€492,901) Organiser surplus spend $0.57m • $783,394 (€677,667) in tourism spend was generated Tourism - Detail TOURISM • There were 1,836 unique spectators at the WATC 2018 Origin of spectators • Of the total number of unique spectators, 1,362 per cent were visitors to Maynooth 31.9% Maynooth Ireland (outside Maynooth) 55.8% • 68.1 per cent of all spectators came from outside Maynooth, 12.3 per cent Northern Ireland 5.8% were from outside the Republic of Ireland International 6.5% • Over half of spectators came from other areas of Ireland (55.8%) Spectator tourism impact • The ratio of male to female spectators was 67.3 per cent / 32.7 per cent Unique spectators 1,836 • On average, spectators attended the event for 1.96 days International visitors 1,362 • On average spectators spent 3.4 nights in Maynooth Spectator bed nights 524 • The total amount spent by visiting spectators was $163,052 (€141,046) Accredited participant bed 5,289 nights EVENT EXPERIENCE Event experience - Detail • In total 99.2 per cent of spectators said they had a positive experience • 63 per cent of people rated the WATC 2018 better than most events they Positive experience have previously attended Spectators 99.2% • 91.4 per cent would recommend Carton House to another person • 86 per cent of spectators felt that attending the event has encouraged Higest rating (out of 5, spectators) them to follow the sport more Interest in golf 4.87 • Spectators interest in golf was rated very highly (4.87) Overall experience 4.78 • Spectators are least likely to visit Carton House again in the next few years Carton House as a place 4.70 (4.18) to visit Lowest rating (out of 5, spectators) Recommend Carton House 4.40 Encouraged to participate in 4.21 sport more Visit Carton House in the next 4.18 few years *estimated provided by GUI 8 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Executive Summary World Amateur Team Championships 2018 MEDIA Media & Social Media - Detail • In total, non-live news coverage of the WATC 2018 was shown six times by TV (news coverage) two broadcasters • Publications about the WATC in print media had a total reach of 1.28 million TV slots 6 • WATC 2018 had a total of 166 radio slots before and during the event TV broadcasters 2 • In total, there were 114 publications across all forms of media Print media • Overall Sportcal analysed six social media accounts across Facebook, Total reach 1.28 million Twitter and Instagram Radio • The six accounts combined to make 168 posts Radio slots 166 • The 168 posts achieved 4,592 reactions/likes and 130 comments/replies Accredited media • Across the six channels content was shared or retweeted 744 times Accredited media 48 • Over the course of the event period, the six accounts gained 835 new Social media (event period) followers Accounts 6 Posts 168 Reactions / likes 4,592 Shares / retweets 744 Comments / replies 130 New followers 835 SPONSORSHIP Sponsorship - Detail • The event was supported by a total of eight partners Partner breakdown • This comprised six sponsors and two institutional partners Sponsors 6 • Carton House was the most recognised sponsor amongst spectators with Institutional Partners 2 78.1 per cent recalled Carton House in post-event survey Sponsorship recognition by spectators • Maynooth University (48.4%) and Golfnet (44.4%) were the second and third most recognised sponsors by spectators Carton House 78.1% • Only one un-official sponsor was ‘recognised’ more than an actual WATC Maynooth University 48.4% 2018 event sponsor Golfnet 44.4% SPORTING Sporting - Detail • WATC 2018 featured 385 athletes representing 79 unique countries from six Athletes 385 continents Male 215 • The Eisenhower Trophy featured 215 (55.8%) athletes, whilst 170 (44.2%) Female 170 female athletes competed in the Espirito Santo Trophy Continental reach 6 • In total there were 72 nations competing in the men’s and 57 nations Nations (competing) 79 competing in the women’s totalling 79 unique • Europe accounted for 44.3 per cent of nations Officials 134 • Denmark won the Eisenhower Trophy and the USA won the Espirito Santo Team 120 Trophy Technical 14 • There were a total of 134 officials for the championships, of which 120 were team officials and 14 technical officials 9 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Event History The first World Amateur Team Championships (WATC) was held back in 1958 at *Eisenhower Trophy only **Espirito St. Andrews in Scotland and featured 115 players from 29 countries. Santo Trophy only The 2018 WATC were the 31st edition of the Men’s championship and the Continental hosting distribution 28th edition of the women’s. (1958-2022) The next edition of the WATC will take place in Hong Kong in 2020. It will be the second time that Hong Kong will host championships, and the sixth edition to visit Asia. 4 1 The host nation of the championships is rotated among three geographical 6 4 zones: Asia-Pacific, Americas and European-African. World Amateur Team Championships hosts (1958 - 2022) 7 12 YEAR CITY NATION CONTINENT 1958 St Andrews* Scotland Europe 1960 Ardmore, Pennsylvania* USA North America 1962 Itō, Shizuoka* Japan Asia Africa Asia 1964 St. Germain** France Europe Europe North America 1964 Rome* Italy Europe 1966 Mexico City Mexico North America Oceania South America 1968 Melbourne Australia Oceania 1970 Madrid Spain Europe 1972 Buenos Aires Argentina South America 1974 La Romana Dominican Republic North America Continental hosting distribution 1976 Portimão Portugal Europe (1958-2022) 1978 Suva Fiji Oceania 1980 Pinehurst, North Carolina USA North America 1982 Lausanne Switzerland Europe 1984 Fanling Hong Kong Asia Africa 3.0% 1986 Caracas Venezuela South America 1988 Stockholm Sweden Europe 1990 Christchurch New Zealand Oceania Asia 17.6% 1992 Vancouver Canada North America 1994 Versailles France Europe 1996 Manila Philippines Asia Europe 35.3% 1998 Santiago Chile South America 2000 Bad Saarow Germany Europe 2002 Kuala Lumpur Malaysia Asia North America 20.6% 2004 Río Grande Puerto Rico North America 2006 Cape Town South Africa Africa 2008 Adelaide Australia Oceania Oceania 11.8% 2010 Buenos Aires Argentina South America 2012 Antalya Turkey Europe 2014 Karuizawa Japan Asia South America 11.8% 2016 Riviera Maya Mexico North America 2018 Dublin Republic of Ireland Europe 2020 Hong Kong Hong Kong Asia 0.0% 20.0% 40.0% 2022 Versailles France Europe 11 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Event Format The World Amateur Team Championships is the biennial flagship national team Event length – Espirito Santo championships for amateur male and female golfers. Male golfers compete for the Trophy Eisenhower Trophy whilst female golfers contest the Espirito Santo Trophy. Extended event days 11 A total of 72 teams can enter each championship which consists of 72 holes of Arrival & registration 3 stroke play across four days. Practice 2 Each team has two or three players competing and the total of the two lowest Competition 4 scores from each team will comprise the total score for each round. The 72-hole Award ceremony* 1 total is the team’s overall score for the championships. The team with the lowest Women’s team departure 1 total score will win the championship. Two courses are used for each championship and every team will play on each Event length – Eisenhower Trophy of the courses during the first and second rounds of the championships. After the second round, the teams will be divided in half based on overall score. The Extended event days 10 ‘halves’ will continue to play together for the remainder of the championships, Arrival & registration 3 with the third and fourth 18-hole rounds again being contested on both courses. Practice 2 Competition 4 The competition event period took place over 11 days from Wednesday 29 th Award ceremony*/ August to Saturday 8th September. The first four days hosted the Espirito Santo 1 team departure Trophy and the final four days contested the men’s Eisenhower Trophy, while there were three days in between each championship. *If necessary Including the extended competition dates, such as team arrivals and practice rounds, the event was on for 17 days from 24th August – 9th September. 12 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Previous Edition 2016 World Amateur Team Championships Date City, Nation Key Statistics - Mayakoba El Camaleón 14 September – 24 September Riviera Maya, Mexico Golf Club Venues Organiser Year opened 2005 Mayakoba El Camaleón Golf Club Mexican Golf Federation Back tee (yards & par) 6,978 / 71 & Iberostar Playa Paraíso Golf Forward tee (yards & par) 6,328 / 72 Club Key Statistics - Iberostar Playa Paraíso Riviera Maya, Mexico hosted the World Amateur Team Championships in 2016. Golf Club The championships were held across two venues, the Mayakoba El Camaleón Golf Club & the Iberostar Playa Paraíso Golf Club. Year opened 2005 Back tee (yards & par) 6,709 / 72 377 athletes represented 77 unique nations, with Australia winning the Forward tee (yards & par) 6,147 / 72 Eisenhower Trophy and Korea wining the Espirito Santo Trophy. The Mayakoba El Camaleón Golf Club was designed by Greg Norman and was Key Statistics - Sporting opened in 2005. The course from the back tee is a par 71 and measures 6,978 yards and from the forward tee is a par 72 and measures 6,147. SPORTING The Iberostar Playa Paraíso Golf Club was also opened in 2005 as a resort golf Athletes 377 course. The course measures 6,709 from the back tee and is a par 72. Eisenhower Trophy 213 Espirito Santo Trophy 164 The event utilised four official championship hotels with room rates ranging from USD 133 - USD 485 per night for rooms that could be occupied by up to four persons. Unique nations 77 Eisenhower Trophy 71 Espirito Santo Trophy 55 13 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Host Profile Republic of Ireland & Maynooth, County Kildare The Republic of Ireland is located in Western Europe and has a population of over Key Facts – Republic of Ireland 4.7 million. Ireland, which shares a border with Northern Ireland, comprises 26 of the 32 counties on the island. Size 70,273 km² Population (2017) 4,792,500 Gaelic sports, such as Gaelic football and hurling, are particularly popular GDP (PPP) (2017) $72,600 in Ireland, followed by sports such as rugby and soccer. Capital Dublin Since 2009, Republic of Ireland has hosted world and continental championships in athletics (cross country), badminton, sailing and archery. In 2013 Ireland GSI Nations Index* 54th (2018) co-hosted the Rugby League World Cup alongside England, Wales and France. In the coming years the Republic of Ireland will host the 2019 UEFA European *GSI Nations Index is Sportcal’s proprietary index which analyses the hosting and bidding of major U-17 Championship and the 2020 FIL Men's Under-19 World Championships sports events and ranks nations by the cumulative in Limerick. score of the events that nation has hosted. Maynooth is a town located in County Kildare which borders with the County www.sportcal.com/GSI of Dublin, the capital of the Republic of Ireland. County Kildare has a population of 222,130. Key Facts – County Kildare The 2006 Ryder Cup was held in County Kildare at the Kildare Hotel and Golf Club. The County is also home to Curragh Racecourse, which stages all five Size 1,695 km² of the classic Irish horse races during the flat racing season. Population (2016) 222,130 As of 2018, the Republic of Ireland ranked 54th in the GSI Nations Index. Selected events hosted in the Republic of Ireland (2009-2020) YEAR SPORT EVENT CITY SPAR European Cross Country 2009 Athletics Championships Dublin 2010 Badminton European Senior Championships Dundalk 2011 Sailing ISAF Team Racing World Championship Schull 2013 Rugby league Rugby League World Cup Various ISAF Women's Match Racing World 2014 Sailing Championship Cork 2015 Games World Medical and Health Games Limerick 2016 Archery World Field Archery Championships Dublin 2018 Golf World Amateur Team Championships Maynooth 2018 Modern pentathlon UIPM Laser-Run World Championships Dublin 2019 Soccer UEFA European U-17 Championship Various FIL Men's Under-19 World 2020 Lacrosse Championships Limerick 14 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview National Federation Profile Golfing Union of Ireland & Irish Ladies Golf Union The Republic of Ireland is the only country to have two single gender governing Key Facts – Golfing Union of Ireland bodies for golf – the Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union (ILGU). The two national member federations co-hosted the WATC 2018. Year founded 1891 IGF membership 2000 There are proposals in place to create Golf Ireland, a single governing body for Number of times the sport in Ireland. The GUI and the ILGU are aiming to complete the transition 1 (2018) hosted WATC to Golf Ireland for the start of 2021. GOLFING UNION OF IRELAND (GUI) Key Facts – Irish Ladies Golf Union The Golfing Union of Ireland (GUI) was established in 1891 and has been Year founded 1893 a member of the IGF since 2000. The GUI is based on the grounds of Carton IGF membership 2006 House and has 142,240 registered players as of September 2018. The GUI is the Number of times 1 (2018) oldest golfing union in the world. hosted WATC The GUI and the ILGU jointly bid to host the 2018 World Amateur Team Championships. The 2018 WATC bid is the only time the GUI and ILGU has bid to host the event and was successfully awarded the hosting rights in September 2014. IRISH LADIES GOLF UNION (ILGU) The Irish Ladies Golf Union (ILGU) was established in 1893 and is the oldest ladies golf union in the world. The ILGU has been a member of the IGF since 2006. There are 388 golf courses in Ireland affiliated to the ILGU which has 39,790 registered players. Alongside the GUI, the ILGU will host the World Amateur Team Championships for the first time in 2018. 15 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Venue Carton House - Montgomerie and O’Meara courses Carton House is a historic estate located 23km west of Dublin. The 1,100-acre Key Facts – O’Meara Course estate stretches over two counties, Kildare and Meath. Carton House is also home to the Golfing Union of Ireland, the oldest golfing union worldwide. Year opened 2002 The estate is steeped in Irish history dating back to the 12 century and was th Year renovated 2013 eventually purchased in the 1970s as farmland. The estate was developed into a Par 72 luxury golf resort with two courses, the first of which, the O’Meara Course, was Back tee (yards) 7,140 opened in 2002 and the Montgomerie Course followed in 2004. Forward tee (yards) 5,600 The opening ceremony for both the women and men was held at Carton House, as well as the men’s award ceremony and farewell reception. Key Facts – Montgomerie Course The biennial meeting of the International Golf Federation took place on Monday 3rd September in the Carton Suites. At this meeting, Le Golf National in Versailles, France was announced as the host of the 2022 edition. Year opened 2004 Year renovated n/a Carton House has previously hosted national and continental championships Par 72 such as the Irish Open and the European Amateur Championships. Back tee (yards) 7,301 Forward tee (yards) 5,655 O’MEARA COURSE The O’Meara Course was designed by the 1998 Open Champion and Masters Champion Mark O'Meara. The course is a par 72 and measures 7,140 yards from the back tees. The course was renovated in 2013. MONTGOMERIE COURSE The Montgomerie Course was opened in 2004 and was designed by Colin Montgomerie, the Scottish former world number two golfer. The links style course is a par 72 and measures 7,301 yards. Previous major tournaments held at Carton House YEAR COMPETITION WINNER SCORE 2004 Irish Amateur Open Craig Smith 289 2005 Irish Open Stephen Dodd 279 2005 Irish Amateur Open Richie Ramsay 283 2005 East Leinster Ladies Championship Maria Dunne 290 2006 Irish Open Thomas Bjorn 283 2012 European Amateur Championship Rhys Pugh 277 2013 Irish Open Paul Casey 274 16 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Overview Venue Accommodation The Championship Village was created at Maynooth University which provided accommodation options for athletes and team officials, whilst alternative options were also available at the venue, Carton House, and at Dunboyne Castle Hotel. CHAMPIONSHIP VILLAGE, MAYNOOTH UNIVERSITY The University accommodation was divided into two options, the Championship Championship Village, Maynooth Village and the South Campus, both of which were within a 15-minute drive of University the venue. In total, around 85 per cent of the participants stayed in the championship village. The Championship village accommodation provided teams with apartment style accommodation, with each apartment containing 5-6 rooms. Each room was a single occupancy ensuite with breakfast inclusive of the €55 per night rate. Each apartment contained a common area which included kitchen facilities. The South Campus was priced at €100 per night for a single room or €115 for a double sharing room per night, with each room type containing its own ensuite and breakfast options inclusive of the total price. South Campus, Maynooth University Additionally, the University accommodation provided a championship hub for the athletes, which contained a championship information centre, a 600-seater restaurant which hosted the Gala Dinner, free use of the gym and sports facilities and a range of other amenities and activities for guests. Free shuttle buses were run every 20 minutes throughout the day and evening to transport guests to and from the championship village and Carton House. CARTON HOUSE HOTEL Carton House hotel was one of two official event hotel accommodation options available. Single rooms were available for €175 per night and twin or double rooms were available for €190 per night, both options included breakfast. Carton House Hotel The on-site facilities included a restaurant, club house, bar and spa. DUNBOYNE CASTLE HOTEL Dunboyne Castle, situated a ten-minute drive away from Carton House, provided single room options from €135 per night and twin or double-sharing room option from €155 per night. The hotel facilities included a restaurant and spa. Dunboyne Castle Hotel 17 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
18 Economic
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Economic Attendance Overview The total cumulative spectator attendance of the World Amateur Team Attendance - Overview Championships 2018 is estimated to have been 3,600, with a unique spectator attendance of 1,734. Additionally, there were 935 accredited participants in Spectator attendance 3,600* attendance during the championships. Accredited attendance 935 Over the course of the eight-day championships there was a total estimated * estimated spectator attendance of 3,600, equating to roughly 1,800 spectators per women’s and men’s championships. Ticketing - Overview It is estimated that around 300-400 spectators attended on each weekday of the event, whilst around 600-700 attended the championships during the weekends. No. of persons requesting 2,175 The WATC 2018 was a free event to attend and although there were no tickets gates/ticket checks, spectators were advised to register for tickets, selecting up No. of tickets requested 6,200 to 50 free tickets at a time. In total, 2,175 people requested 6,200 tickets on the LOC event website. Accredited participants – Spectators did not receive physical tickets and only received an email WATC 2018 Overview confirmation of their regristration to attend the event. There were 935 accredited participants in attendance during the championships. Athletes 385 Athletes (385) and volunteers (332) comprised the largest groups of accredited Media 48 participants. Staff (USGA, R&A, IGF) 36 Team Officials 120 Technical Officials 14 Estimated spectator attendance by competition day (29 Aug – 08 Sep) Volunteers 332 TOTAL 935 700 600 600 600 600 600 500 400 300 300 300 300 300 200 100 0 19 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Economic Financials Summary & Revenues Based on the financial information provided by the organisers ILGU anticipated its 40 per cent share to be $0.23m it has been calculated that the WATC 2018 made a loss of (€0.20m). $0.64m (€0.55m). The cost saving measures implemented by the organisers The GUI and ILGU had anticipated covering event did not counteract the shortfall in revenues, resulting in a expenditures less revenues on a 60-40 per cent split budget deficit of $0.64m (€0.55m) which was $64,759 between the organisations. (€56,019) more than originally forecast. Within the original budget, this net expenditure was The GUI and ILGU covered the losses incurred based upon estimated to be around $0.58 million (€0.5m). the agreed split. The GUI had therefore anticipated that it would cover event expenditures to the value of $0.35m (€0.30m) whilst the Balance sheet for the organisation of the WATC 2018 BALANCE SHEET BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($) Total revenues 250,000 181,910 289,004 210,291 Total expenditure 748,876 736,805 865,713 851,759 Profit/Loss - 498,876 -554,895 -576,709 -641,468 GUI (60%) -299,326 -332,937 -346,025 -384,881 ILGU (40%) -199,550 -221,958 -230,684 -256,587 Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 The organisers managed to secure $210,291 (€181,910) in Expenditure savings were achieved with final accounts revenues, including additional funding from Fáilte Ireland, indicating a saving of $13,954 (€12,071) compared to the the tourism development authority. original budget. The total revenue was $78,713 (€68,090) below target, Overall, Sport Ireland funding accounted for 77 per cent of mainly due to a lack of commercial sponsorship, which was total revenues, followed by Fáilte Ireland’s funding (13.5%) attributed to the event’s minimal television exposure. and commercial sponsorship (9.6%). Revenues from the organisation of the WATC 2018 REVENUE BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($) Sport Ireland 150,000 140,000 173,403 161,842 Fáilte Ireland 0 24,500 0 28,322 Sponsorship 100,000 17,410 115,602 20,126 Total Income €250,000 €181,190 $289,004 $210,291 Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 20 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Economic Financials Expenses Within the accounts provided by the organisers, the overall The course requirements, along with the hosting/transport expenditure for the World Amateur Team Championships services, were the only two ‘sets’ of expenses to exceed the came in slightly under budget, with the final accounts original budget. showing total expenditures worth $851,759 (€736,805). All other areas of expenditure (total) for the LOC were Course requirements were the largest expense for the delivered within the original budget, which helped bring the organisers, accounting for 30.1 per cent of the total overall expenditure for the event $13,954 (€12,071) below expenditure. budget. Expenditure from the organisation of the WATC 2018 EXPENSES BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($) Course Requirements 191,864 222,093 221,798 256,744 Accommodation & Food 46,228 78,339 53,440 90,561 Signage 17,500 19,709 20,230 22,784 Buggies & Trollies 28,140 42,005 32,530 48,558 Marquees 50,000 35,132 57,801 40,613 GUI Academy 20,000 21,263 23,120 24,580 Other 29,996 25,645 34,676 29,646 Off Course Requirements 68,320 32,539 78,979 37,615 Insurance 0 5,500 0 6,358 Kildare Civil Defence 11,000 6,000 12,716 6,936 Players Food 0 5,450 0 6,300 Other 57,320 15,589 66,263 18,021 Meetings and Functions 122,160 109,596 141,219 126,695 Gala Dinner 57,500 68,735 66,471 79,459 Open & Close Ceremony 44,160 27,752 51,050 32,082 Planning Meetings 8,900 6,773 10,289 7,830 Other 11,600 6,336 13,410 7,325 Hosting/Transport Services 61,925 123,626 71,586 142,914 Bartons 50,000 72,085 57,801 83,331 M Baten 10,000 19,609 11,560 22,668 Comber Coach Hire 0 15,635 0 18,074 Other 1,925 16,297 2,225 18,840 Scoring and Marshalling 187,300 177,699 216,522 205,423 Ion Audio & Visual 91,000 94,089 105,198 108,768 PPL Scoreboard 10,000 17,690 11,560 20,450 BBQ 5,000 6,845 5,780 7,913 Clothing 20,000 32,294 23,120 37,332 Other 61,300 26,781 70,864 30,959 Media & Promotion 50,380 29,782 58,240 34,429 Other 66,927 41,469 77,369 47,939 Total Expenditure €748,876 €736,805 $865,713 $851,759 Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 21 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Economic Economic Impact Direct Impact - Total The economic impact is calculated using local organisational spend and direct Direct economic impact visitor spend generated as a result of Maynooth hosting the event. These impacts are to come from outside of Maynooth, either from overseas or other parts of the Total $1,353,196 Republic of Ireland. Surplus LOC spend $569,802 Tourism spend $783,394 ORGANISER SPEND Based on analysis of expenditure and revenues of the Golfing Union of Ireland and the Irish Ladies Golf Union, it is estimated that there was an organiser surplus spend of $0.57 million (€0.49 million) for the local economy. TOURISM SPEND An estimated $0.78 million (€0.68 million) of tourism spend was generated by spectators ($0.16 million, €0.14 million) and accredited persons ($0.62 million, €0.54 million) attending the WATC 2018. TOTAL DIRECT ECONOMIC IMPACT The total direct economic impact of the WATC 2018 is estimated to be $1.35 million (€1.17 million), based on a direct tourism spend of $0.78 million (€0.68 million) and an event organiser surplus spend of $0.57 million (€0.49 million). 22 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
23 Tourism
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Overview The analysis in this section looks at the tourism impact generated by spectators Methodology and accredited persons who attended the World Amateur Team Championships Ireland 2018. The tourism study was conducted between August-September 2018 by A tourism survey was used to assess the spectator tourism impact, from which Sportcal, GUI staff and a team of the answers by respondents were analysed and extrapolated. volunteers organised by the LOC. Spectators were broken down into different groups, based on their place of The process consisted of short origin: within Maynooth, County Kildare; outside of Maynooth, County Kildare intercept surveys at the event, but in Ireland; and from overseas (including visitors from Northern Ireland). followed by a more extensive online The results of the survey suggest that there were 1,836 unique spectators at the survey. Additionally, the online WATC2018, of which 1,362 were visitors to Maynooth. survey was sent to ticket-holders by the LOC. The total spectator spend within the Maynooth area is estimated to have exceeded $0.16 million (€0.14 million). Over 300 intercepts were achieved at the event with over 275 people The spectator survey was conducted in August-September 2018 by Sportcal and completing the online survey GUI staff. The 579 accredited event participants are estimated to have contributed $0.62 million (€0.54 million) to the local economy, according to data provided by the GUI and IGF, further analysed by Sportcal. 24 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Survey Demographic Profile and Origin Origin of spectators Almost one third of spectators were from County Kildare or County Meath Over 55 per cent of spectators came from other counties in Ireland 22 of the 26 Republic of Ireland counties were represented by survey respondents 5.8 per cent of spectators came from Northern Ireland In total, international spectators accounted for 12.3 per cent of all respondents Local 31.9% Other Ireland 55.8% Northern Ireland 5.8% Overseas (excluding Northern Ireland) 6.5% Age and gender profile of spectators The gender split of adult fans was 67.3 per cent male and 32.7 per cent female 55-64 year olds comprised almost 35 per cent of all spectators, with attendees aged under 35 only making up 3.6 per cent of all respondents 16-24 1.4% 25-34 2.2% 32.7% 35-44 8.3% 45-54 27.7% 67.3% 55-64 34.5% 65+ 25.9% Male Female 25 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Survey Attendance With whom did spectators attend the WATC 2018? The most common companion was spouse/partner (34.4%) Over 30 per cent of spectators attended with friends Children and other family members made up a quarter of all attendees Spouse/partner 34.4% Friends 30.1% Attended alone 19.0% Children aged under 16 12.5% Other family members (other than those 12.5% listed above) Colleagues 4.3% School 0.4% Spectator group size at WATC 2018 19 per cent of people attended the WATC 2018 on their own The most common party size was two people (41.4%) Overseas visitors had the largest group size On average, spectators had a group size of 2.5 Overseas (excluding Northern Ireland) 3.1 Other Ireland 2.4 Northern Ireland 2.8 Local 2.5 Average 2.5 26 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Survey Accommodation Where did spectators stay during the WATC 2018? 14.1 per cent of all respondents stayed overnight in paid accommodation whilst attending the WATC2018 Of those staying in paid accommodation, 61.5 per cent did so within a 20- minute drive of Carton House 12.8 per cent of overnight spectators stayed in paid accommodation more than a 20-minute drive of Carton House One-quarter of overnight spectators stayed with friends/family Paid accommodation within 20min drive 61.5% from venue Stayed with friends / family 25.6% Paid accommodation more than 20min 12.8% drive from venue Type of accommodation Over 48 per cent of spectators staying in paid accommodation did so in official event accommodation 51.7 per cent of survey respondents stayed in other hotels, guest houses or bed and breakfast accommodation Official Event Accommodation 48.3% Other Hotel 41.4% Guest House / BnB 6.9% Private Rented Accommodation 3.4% 27 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Survey Accommodation Number of nights in Maynooth Most spectators spent between 1-2 nights in Maynooth A further 23.1 per cent stayed for between 3 and 4 nights Visiting spectators who stayed overnight in Maynooth spent on average 3.4 nights Overseas visitors spent even longer in Maynooth, staying 4 nights 7.7% 10.3% 0 nights 7.7% 1-2 nights 12.8% 3-4 nights 5-6 nights 38.5% 7-8 nights 23.1% 9+ nights Number of nights stayed in Ireland outside of Maynooth The majority of spectators didn’t spend additional nights elsewhere in Ireland In total 11.5 per cent of respondents spent 1-2 nights elsewhere in Ireland 3.8 per cent of spectators spent 7-8 nights in Ireland outside of Maynooth 3.8% 7.7% 11.5% 0 nights 1-2 nights 3-4 nights 7-8 nights 76.9% 28 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Survey Reasons for Attending / Previous Visits Reasons for attending the WATC 2018 Over 95 per cent of respondents confirmed that the championships was the main reason for attending the WATC 2018 3.2% 1.1% Main reason for visiting One of several reasons for visiting Attended, but not reason for visit to 95.7% Maynooth 29 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Spend Attendance breakdown Breakdown of attendees at the WATC 2018 Based upon the estimated total attendance of 3,600 and on Spectators from elsewhere in Ireland made up 55.8% whilst the responses to the tourism survey, it is estimated that those travelling from Northern Ireland accounted for 5.8% visitors to Carton House made up 68.1 per cent of this total. and spectators from overseas nations (excluding Northern Ireland) made up 6.5%. The survey suggests that 1,836 unique spectators were present at the event, of which 1,362 came from outside of Maynooth (more than 30-minutes drive). OTHER NORTHERN ALL TOTAL MAYNOOTH OVERSEAS IRELAND IRELAND VISITORS Origin of spectators 100.0% 31.9% 55.8% 5.8% 6.5% 68.1% Average days attended 1.96 2.42 1.66 2.31 3.72 1.80 Unique spectators attended 1,836 474 1,208 90 63 1,362 Totals may not add up as individual figures have been rounded up. 30 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Spend Accommodation Breakdown of spectator spend accommodation spend at venue and in Maynooth OTHER OVERSEAS ALL VISITORS IRELAND % people in paid accommodation in Maynooth 2.6% 58.8% 12.8% Bed nights 78 446 524 Average spend per night per person €59 €64 €63 TOTAL SPEND ON ACCOMMODATION (€) €4,603 €28,592 €33,195 TOTAL SPEND ON ACCOMMODATION ($) $5,321 $33,053 $38,374 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 Breakdown of spectator accommodation spend outside of Maynooth (>30 mins) OTHER OVERSEAS ALL VISITORS IRELAND % people in paid accommodation 2.6% 2.9% 2.7% Bed nights 63 9 72 Average spend per night per person €67 €42 €66 TOTAL SPEND ON ACCOMMODATION (€) €4,211 €375 €4,586 TOTAL SPEND ON ACCOMMODATION ($) $4,868 $434 $5,301 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 Breakdown of total spectator spend on accommodation OTHER OVERSEAS ALL VISITORS IRELAND Spend on accommodation at venue and in €4,603 €28,592 €33,195 Maynooth (€) Spend on accommodation at venue and in $5,321 $33,053 $38,374 Maynooth ($) Spend on accommodation outside of Maynooth €4,211 €375 €4,586 (€) Spend on accommodation outside of Maynooth $4,868 $434 $5,301 ($) TOTAL SPEND ON ACCOMMODATION (€) €8,814 €28,967 €37,781 TOTAL SPEND ON ACCOMMODATION ($) $10,189 $33,486 $43,676 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 31 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Spend At venue Breakdown of spectator spend on food and drink and miscellaneous spend in venue Based on the spectator survey, it is estimated that over Spectators travelling to the event from overseas accounted $80,000 (€70,000) was spent on food and drink and on for 45.8 per cent of all food and drink and miscellaneous miscellaneous expenditure at Carton House throughout the expenditure at Carton House ($37,066, €32,064). eight days of competition. Spectators from the Republic of Ireland, residing outside of Maynooth, accounted for 54.2 per cent or $43,874 (€37,953) of all venue spend. OTHER OVERSEAS ALL VISITORS IRELAND % people eating and drinking 84.4% 76.5% 83.0% Average spend per person (entire stay) €30 €194 €59 Spend on eating & drinking (€) €30,947 €22,689 €53,636 Spend on eating & drinking ($) $35,775 $26,229 $62,004 % people spending on Misc. 38.3% 50.0% 40.4% Average spend per person (entire stay) €15 €123 €34 Spend on misc. at venue (€) €7,006 €9,374 €16,380 Spend on misc. at venue ($) $8,099 $10,837 $18,936 TOTAL SPEND IN VENUE (€) €37,953 €32,064 €70,016 TOTAL SPEND IN VENUE ($) $43,874 $37,066 $80,940 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 32 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Spend In Maynooth Breakdown of spectator spend on food and drink and miscellaneous in Maynooth The total spectator spend on food and drink and Of this total, international visitors accounted for 69.1 per miscellaneous expenditure in Maynooth outside of the cent, or $26,569 (€22,983) of expenditure in Maynooth. venue, Carton House, reached more than $38,000 (€33,000). Visitors from elsewhere in the Republic of Ireland accounted for 30.9 per cent, more than $11,000 (€10,000), of the total expenditure in Maynooth. OTHER OVERSEAS ALL VISITORS IRELAND % people eating and drinking 42.9% 61.8% 46.3% Average spend per person (entire stay) €17 €181 €44 Spend on eating & drinking (€) €8,560 €17,149 €25,709 Spend on eating & drinking ($) $9,896 $19,824 $29,720 % people spending on Misc. 19.5% 41.2% 14.9% Average spend per person (entire stay) €7 €93 €22 Spend on misc. in Maynooth (€) €1,706 €5,834 €7,540 Spend on Misc. in Maynooth ($) $1,972 $6,744 $8,716 TOTAL SPEND IN MAYNOOTH (€) €10,266 €22,983 €33,249 TOTAL SPEND IN MAYNOOTH ($) $11,868 $26,569 $38,436 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 33 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Spectator Spend Total Spend Total spectator spend related to the WATC 2018 Based on the tourism survey, it has been calculated that Visitors from elsewhere in the Republic of Ireland spent spectators attending the WATC 2018 spent a total of $65,931 (€57,033) or 40.0 per cent of all expenditure. $163,052 (€141,046). The average spend per out-of-town visitor attending International spectators accounted for over $97,000 the WATC 2018 was calculated to be $120 (€104). (€84,000) or 60.0 per cent of all spectator spend. OTHER IRELAND OVERSEAS ALL VISITORS Accommodation (€) €8,814 €28,967 €37,781 Accommodation ($) $10,189 $33,486 $43,676 Venue (€) €37,953 €32,064 €70,016 Venue ($) $43,874 $37,066 $80,940 Maynooth (€) €10,266 €22,983 €33,249 Maynooth ($) $11,868 $26,569 $38,436 TOTAL SPEND (€) €57,033 €84,013 €141,046 TOTAL SPEND ($) $65,931 $97,121 $163,052 AVERAGE SPEND PER SPECTATOR (€) €47 €549 €104 AVERAGE SPEND PER SPECTATOR ($) $55 $635 $120 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 34 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Accredited Participant Spend Total Spend Total accredited participant spend related to the WATC 2018 It has been calculated that the total spend by accredited Accommodation spend by accredited participants totalled persons attending the WATC 2018 was $620,342 $440,937 (€381,428). (€536,621). The average length of stay was 9 nights, with athletes This is based on records provided by the GUI, the IGF, and generating 3,465 bed nights, the largest number amongst supplemented by data gathered in the spectator surveys. any accredited group. The total has been reached based on information about the Spend on food and drink totalled $119,527 (€103,396) while length of stay, type of accommodation, amount spent on miscellaneous spend was calculated to be $59,879 food and drink and miscellaneous spend, including spend (€51,797). on visitor attractions, transport and ‘other’ spend. The GUI provided food & drink at the venue There were 935 accredited participants at the WATC 2018. for athletes, volunteers and accredited media. Of this figure, 579 contributed to the direct tourism spend as categorised below. AVG. TOTAL VISITING LENGTH SPEND BED SPEND GROUP ACCREDITED OF AVERAGE DAILY SPEND ($) PER DAY NIGHTS PER PERSONS STAY PER GROUP ($) PERSON Food & Days Accommodation Miscellaneous Drink Accredited media 15 (out of 48) 8.8 134 $186 $15 $7 $208 $27,779 Athletes 385 (out of 385) 9 3,465 $67 $15 $7 $89 $308,431 Staff (USGA,R&A, IGF) 36 (out of 36) 11 396 $186 $57 $28 $271 $107,121 Team officials 120 (out of 120) 9 1,080 $67 $15 $7 $89 $96,134 Technical officials 14 (out of 14) 14 196 $186 $135 $83 $405 $79,303 Volunteers 9 (out of 332) 2.3 18 $64 $15 $7 $86 $1,574 TOTAL 579 (out of 935) 9 5,289 - - - - $620,342 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 NB: Number of people based on registration and accreditation details. Length of stay based upon both known and estimated data. Miscellaneous spend includes spend on visiting tourist attractions, merchandise, transport and ‘other’ spend. 1 Accredited media, athletes, team officials and volunteers food & drink and miscellaneous spend assumed to be similar to other Ireland spectator spend 2 Staff food & drink and miscellaneous spend based assumed to be similar to Northern Ireland spectator spend 3 Technical officials food & drink and miscellaneous spend based assumed to be similar to international spectator spend 4 Accommodation spend based on official accommodation room rates and accommodation audit 5 Accredited media assumed to have stayed an average of 8.8 nights 6 All other accredited persons length of stay based on accommodation audit provided by GUI 7 9 out of 332 volunteers are considered to have stayed in Maynooth based on the accommodation audit 35 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018 Tourism Tourism Spend Total Spend Total tourism spend related to the WATC 2018 Based on the information gathered and subsequent This is based on a spectator tourism spend of $163,052 calculations on a total of 1,941 out-of-town visitors during (€141,046), with accredited persons deemed to have spent the WATC 2018, the tourism spend generated from the $620,342 (€536,621). event has been estimated to be $0.78 million (€0.68m). TOTAL SPEND GROUP PER GROUP No. VISITOR SPEND Accommodation Food & Drink Misc. Persons Spectators (€) €37,781 €79,354 €23,920 €141,046 1,362 Spectators ($) $43,676 $91,724 $27,652 $163,052 Accredited persons (€) €381,428 €103,396 €51,798 €536,621 579 Accredited persons ($) $440,937 $119,527 $59,879 $620,342 TOTAL TOURISM SPEND (€) € 419,209 € 182,750 € 75,718 € 677,667 1,941 TOTAL TOURISM SPEND ($) $ 484,613 $ 211,251 $ 87,531 $ 783,394 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560 36 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved.
You can also read