FEINSCHMECKER.de - The digital way to enjoy life - offer 2021

Page created by Beth Molina
 
CONTINUE READING
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
FEINSCHMECKER.de –
The digital way to enjoy life – offer 2021

March 2021   DER FEINSCHMECKER Media Kit Digital 2021
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
FEINSCHMECKER.de
Star services online
Comprehensive reports studded with utility, moving-picture
content, opulent still-image spreads and audio formats
– that's DER FEINSCHMECKER digital.

Enjoy the best editor tips as a digital service with all addresses
and place search, experience gourmets and top chefs “live“:
FEINSCHMECKER.de combines established digital standards
with content innovations.

Gourmet editions, OlioAward winners and many other treats for
connoisseurs:
DER FEINSCHMECKER Shop delivers high-end products
directly to your kitchen.

Take your seats, please! The best chefs, producers,
personalities and trendsetters from the culinary scene:
DER FEINSCHMECKER Podcast – in collaboration with
Online Marketing Rockstars (OMR) – invites you to entertaining
and delightful dinner conversations.

March 2021            DER FEINSCHMECKER Media Kit Digital 2021       2
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Advertorial Package
3 months running time incl. facebook & instagram posts
                                                        Place your brand message on FEINSCHMECKER.de and present
                                                        yourself to a relevant target group in an advertorial. Additional traffic
                                                                                                         Paketpreis
                                                        drivers (promo teaser, ad bundle) guarantee visibility.

                                                        Advertorial
                                                        Texts, images, video: Materials are supplied by you and integrated
                                                        by us to fit perfectly.
                                                        - with links from FEINSCHMECKER.de to the customer's desired
                                                          website
                                                        - with suitable editorial integration in existing topic areas
                                                        Traffic drivers: Promotion teaser, co-branded ad bundle and 3
                                                        social media posts each on Instagram and Facebook.(Advertising
                                                        form - e.g. post or story - by arrangement).

                                                        Duration:                                     3 month
                                                        Total reach:                                  250,000 guaranteed ad impressions
                                                                                                      on traffic drivers
                                                        Media costs (gross):                          9,000.- EURO
                                                        Production costs:                             2,150.- EURO

                                                        Development of further creative implementation ideas e.g. "Expert survey" plus 1,750.- EURO

                                                                        Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
                                                                     Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT.   3
March 2021   DER FEINSCHMECKER Media Kit Digital 2021
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Topic Special Package
3 months running time incl. facebook & instagram posts
                                                             Your individual environment on FEINSCHMECKER.de. Become the
                                                             exclusive sponsor of a special on a specific topic, which we will
                                                                                                              Paketpreis
                                                             coordinate with you. Additional traffic drivers (promo teaser, ad
                                                             bundle) guarantee visibility.
                                                             Integration of your logo, as well as additional branding: "this
                                                             theme special is presented by our partner ...".

                                                             Advertorial
                                                             Texts, images, video: Materials are supplied by you and integrated
                                                             by us to fit perfectly.
                                                             - with links from FEINSCHMECKER.de to the customer's desired
                                                               website
                                            Kundenlogo       Traffic drivers: Promotion teaser, co-branded ad bundle and 3
                                                             social media posts each on Instagram and Facebook.(Advertising
             Teaser
                                                             form - e.g. post or story - by arrangement).

                                                             Duration:                                     3 month
                                                             Total reach:                                  400.000 guaranteed ad impressions
                                                                                                           on traffic drivers
                                                             Media costs (gross):                          15,000.- EURO
                                                             Production costs:                              2,400.- EURO

                                                             Development of further creative implementation ideas e.g. "Expert survey" plus 1,750.- EURO
March 2021        DER FEINSCHMECKER Media Kit Digital 2021                                                                                                                          4
                                                                          Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
                                                                       Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT.
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Premium partner-package
12 month running time incl. logo integration and partner page
                                                        Your long-term presence on feinschmecker.de.
                                                                                                       Paketpreis
                                                        Become an exclusive partner of DER FEINSCHMECKER with logo
                                                        presence on all pages. Additional traffic drivers (promo teaser, ad
                                                        bundle) guarantee visibility.

                                                        Own partner site for the entire 12-month term, links to the desired
                                                        website.
                                                        Partner logo
                                                        Fixed integration of the partner logo on every page of the website
                                                        Traffic drivers: Promotion teaser, co-branded ad bundle and 4
                                                        social media posts each on Instagram and Facebook.(Advertising
                                                        form - e.g. post or story - by arrangement).
                                                        1/1 print ad in DER FEINSCHMECKER
                                                        Free choice of issue in the following 12 months

                                                        Duration:                                  12 month
                                                        Total reach:                               450.000 guaranteed AdImpressions
                                                                                                   on traffic-driver +
                                                                                                   > 1,5 million logo-views
                                                        Media costs (gross):                       29,000.- EURO
                                                        Production costs:                           2,900.- EURO

                                                                  Media costs are discount- and AE-eligible, production costs are not further discount- or AE-eligible.
March 2021   DER FEINSCHMECKER Media Kit Digital 2021
                                                               Production costs valid for delivered texts and free images, incl. 2 correction loops. All prices plus VAT.   5
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Cooking video
Ideas for the use of your product
What can be done with your product? Brigitte Berghammer-Hunger, cook and food author, has the right answer here. As a long-
standing FEINSCHMECKER author, she explains to readers and users step by step how to cook. Whether simple, creative or
sophisticated, what is important are high-quality products and ingredients as well as fun cooking!
Your product plays the leading role in the three-minute cooking video! Brigitte Berghammer explains in simple, professional steps
how she processes your product. In order to take your wishes into account, a detailed storyboard is created in advance.

The details:

• cooking video, approx. 3 minutes duration
• The cook and food author Brigitte Berghammer-Hunger explains
    the individual steps in the video
•   Cooking video with music
•   Cooking video available on feinschmecker.de, integrated via Youtube
    and Instagram
•   Constantly available (at least 1 year)
•   costs € 7.500,-

Our services:
- Video shooting and post production
- Advertorial on feinschmecker.de + Insta and Facebook posting + an insta-story with 3 slides for the
  announcement (media value approx. € 7.000,-)

March 2021            DER FEINSCHMECKER Media Kit Digital 2021   Rates according to price list 2021 and general terms and conditions of the JAHRESZEITEN VERLAG. 6
                                                                                                             Online sales are neither discountable nor commissionable
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
The Podcast 2021
Food for the ears
                                                        Pure audio enjoyment: Become part of the FEINSCHMECKER podcast
                                                        with a (one-off) natively spoken ad block. The content is coordinated
                                                        with the client, the exact wording remains at the discretion of the editorial
                                                        board.

                                                        What does a native integration sound like? Lend this one your ears:
                                                        https://feinschmecker.podigee.io/7-alexander-huber-wir-mussen-essen-
                                                        mehr-wertschatzen

                                                        Maybe you are looking more for a longer cooperation? The more you
                                                        buy, the more you save:

                                                        3+ podcasts:        20% discount
                                                        5+ podcasts:        24% discount
                                                        10 + podcasts:      28% discount

                                                              Length of advertising block : 45-60 seconds
                                                              Cost per podcast: 2.900,- EURO

                                                                                                           Based on 2021 rates and terms of business.
March 2021   DER FEINSCHMECKER Media Kit Digital 2021                                 No discount or volume on online costs; agency commission applies   7
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
The Podcast
Facts and figures

                                                        • 82% of users listen to the podcasts until the end - this is an
                                                          absolute peak value in this format and a strong listener loyalty
                                                          (average length of a podcast: 47 min.)

                                                        • 76 % of listeners are male

                                                        • 51% of podcast users are between 28 and 44 years old

                                                        • per episode approx. 16,000 downloads are reached - usually
                                                          within 3 weeks

                                                        • more than 50 percent of the Podcast broadcasts have a
                                                          retention rate of 70 percent and higher

March 2021   DER FEINSCHMECKER Media Kit Digital 2021                                                                        8
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Our Podstars
              An interview with top chefs and trendsetters from the food scene

Madeleine Jakits and Gerhard Retter                                          Christian Bau and Deborah Gottlieb
                                      Deborah Gottlieb and Johannes King                                    Madeleine Jakits and Dieter Kosslick

              March 2021          DER FEINSCHMECKER Media Kit Digital 2021                                                          9
FEINSCHMECKER.de - The digital way to enjoy life - offer 2021
Your local contact persons
We look forward to talking to you...
Advertising Director                           Grossbritannien & Irland            Schweiz & Liechtenstein
International Business                         Contact: Stefanie Stroh-Begg        Contact: Eva Favre
Contact: Dagmar Hansen                         Mercury Publicity Ltd.              Goldbach Publishing AG
JAHRESZEITEN VERLAG GmbH                       99 Grays Inn Rd.                    Case postale 20
Harvestehuder Weg 42                           London WC1X 8TY                     Route de Mollie-Margot 1
20149 Hamburg                                  T +44/ 7798-665-395                 CH-1073 Savigny
phone:+49/40/2717 2030                         E stefanie@mercury-publicity.com    T +41/21/349 4891
e-mail:dagmar.hansen@jalag.de                                                      E eva.favre@goldbach.com

Belgien, Niederlande & Luxemburg               Italien                             Skandinavien
Contact: Anita Rodwell                         Contact: Meike Belloni              Contact: Finn Greve Isdahl
Mediawire International                        Media & Service International Srl   International Media Sales
Plein 1945 nr. 27                              Via Giotto, 32                      P.O. Box 44 Fantoft
1251 MA, Laren                                 20145 Mailand                       5899 Bergen
T +31/651/48 01 08                             T +39/02/ 48 00 61 93               T +47/55/ 92 51 92
E info@mediawire.nl                            E info@it-mediaservice.com          E fgisdahl@mediasales.no

Spanien & Portugal                              Österreich                         Frankreich & Monaco
Contact: David Castelló                         Contact: Michael Thiemann          Contact: Pierre-André Obé
K.Media                                         Jahreszeiten Verlag GmbH           MEDIA EMBASSY INTERNATIONAL
Calle Santa Engracia, 18,                       Alt Seckbach 5                     7 rue Michel Chasles
Esc.4, 2 lzq.                                   60389 Frankfurt                    F-75012 PARIS
28010 Madrid                                    T +49/40/22 85 92 99-6             T +33/6 03 92 09 15
T +34/91/702 34 84                              E michael.thiemann@jalag.de        E pierre-Andre.OBE@media-embassy.fr
E info@kmedianet.es

March 2021              DER FEINSCHMECKER Media Kit Digital 2021                                                         10
You can also read