(Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK - Knight Frank
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2 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK Commissioned by WILLIAM BEARDMORE-GRAY Global Head of Occupier Services & Commercial Agency Written by DR LEE ELLIOTT Global Head of Occupier Research View online at www.knightfrank.com/your-space Senior Partner & Group Chairman Occupier Services & Commercial Agency Continental Europe Alistair Elliott Primary Contacts Colin Fitzgerald alistair.elliott@knightfrank.com Global Head colin.fitzgerald@knightfrank.com Head of Commercial William Beardmore-Gray Africa Stephen Clifton william.beardmore-gray@knightfrank.com James Lewis stephen.clifton@knightfrank.com The Americas james.lewis@knighfrank.com Joey Vlasto Middle East joey.vlasto@knightfrank.com Andrew Love Mark Sullivan andrew.love@me.knightfrank.com mark.sullivan@knightfrank.com Asia Pacific United Kingdom Tim Armstrong Richard Proctor tim.armstrong@au.knightfrank.com richard.proctor@knightfrank.com Emma Goodford emma.goodford@knightfrank.com
3 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK FOREWORD (Y)OURSPACE IS CHANGING The majority of survey respondents, armed with the lessons obtained from the great global workplace experiment of the last year, have confirmed that they will embark on a rigorous reconfiguration of their global portfolios and a remodelling of their workplaces over the next three years. New strategies will have workplace safety, sustainability and smart technology at their heart. Across global real estate markets, businesses will gravitate towards offices that are more user-centric; reduce environmental impact and support corporate ambitions or requirements around ESG; and which utilise technology and the data it generates to measure, manage and curate what will be a more dynamic workplace environment and experience. This transformation is not without challenge, not least because of the fragile operating environment and cost consciousness apparent as we emerge from the pandemic. Exposure to expertise and global best practice is essential if these challenges are to be met and the transformation achieved. Knight Frank is here to provide you with that expertise, advice and support. We have made significant further investments in our Global Occupier Services & Commercial Agency service line since the first fter the challenges of 2020 and edition of (Y)OUR SPACE back in 2018. We have strengthened our the ensuing debate about the consultancy teams to supplement our best in class transactional future of the office, our latest survey of teams operating within and across global markets. almost 400 global occupiers confirms This second edition of (Y)OUR SPACE draws on this capability that they continue to see real business and shines a light on the key considerations and best practice benefit accruing from real estate. It also responses shaping global workplaces. We would be delighted to shows, however, that there is a clear discuss any aspect of the research or our capabilities with you, so and increasingly urgent requirement please do get in touch. for the form and function of the office WILLIAM BEARDMORE-GRAY to evolve as the pandemic recedes and Global Head of Occupier Services & Commercial Agency the opportunity to ‘build back better’ presents itself to business leaders.
4 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK CONTENTS 03 FOREWORD 05 EXECUTIVE SUMMARY 08 CORE FINDINGS AT A GLANCE 10 STRATEGY IN STRANGE TIMES 16 SAFE AND WELL 20 SUSTAINING CHANGE 24 GET SMART 28 VIEW FROM THE GROUND
5 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK EXECUTIVE SUMMARY Four S’s will inspire the future form, function, quality and quantum of the office as it is reset against the backdrop of the Covid-19 pandemic, associated changes in working styles and a more challenging business operating environment. STRATEGIC: A new strategic intent will be evident from office occupiers across global real estate markets, as they seek to reconfigure their global portfolios and remodel their workplaces. There is no There’s a new strategic question that real estate will continue to matter strategically to businesses as they build back intent in corporate real estate better from the pandemic - 90% of our survey respondents regard the office as a strategic decision making device for their business - but the form, function, quality and quantity of that real estate will be significantly transformed. Contrary to much of the recent debate, this transformation does not represent a point of departure towards a new destination, but rather a more rapid transition along a path already travelled, at least by some businesses, over recent years. For example, in the first edition of (Y)OUR SPACE published in 2018, we wrote: “The aim is now to increase productivity by strengthening the interaction between people and property via the creation of, and investment in, a positive, serviced and well-supported workplace experience.” In a post-pandemic environment, the need and means to achieve this compelling workplace experience has become more pressing for more businesses. The same is true in respect of the journey towards more collaborative workspaces, hot-desking, desk-sharing, flexible space, increased and broadened amenity provision, and the growing mobility of occupiers towards new locations or micro-locations. As these, and other, strategic responses emerge, the remaining three S’s – safe, sustainable and smart – will come into greater consideration. SAFE: An obvious and elevated business consideration will be the delivery of safe and secure working environments. The Covid-19 experience has heightened our awareness of the role Health and safety joins that workplace and building design can have in mitigating disease transmission, thus keeping wellbeing at the heart of the employees safe and well. workplace experience Although vaccination programmes are now being rolled-out around the world, it is likely that workplace safety will be a long-term consideration and obligation for both business leaders and building owners. One implication of this will be the reversal of the ever-increasing densification of office occupancy witnessed since the global financial crisis. The provision – or at the very least the ability to reconfigure in order to provide – more space per person within the workplace will become critical, particularly as it will be a clear demand from employees. So too will deeper and more regular building cleaning regimes, more frequent maintenance and management of HVAC systems, and the ability to rapidly implement mitigation plans in the event of future viral outbreaks.
6 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK As is evident in those Asian markets first exposed to Covid-19, technology will be a key weapon in the delivery of this safer workplace environment. This fundamental focus on health will be supplemented by a continued yet stronger consideration of employee wellbeing and the provision of office amenities that support both physical and mental wellbeing. Not only will such amenities make the office more compelling in a working world characterised by greater choice, they will also be central in the achievement of a new ‘contract’ between employer and employee, whereby staff wellbeing becomes viewed as a business imperative. SUSTAINABLE: Doing good also extends to greater care and consideration for the environment. This is a pressing issue, with most science unequivocal in the fact that we have no more than thirty Sheer criticality and corporate years to save the planet from a catastrophic climate crisis. The sheer criticality of this issue commitment combine to means that businesses will not be able to distance sustainability considerations from their finally force action real estate decisions, as most did in the aftermath of the global financial crisis a decade ago. Given that real estate accounts for around 40% of global carbon emissions, parking sustainability issues in the sidings is neither viable nor responsible. Furthermore, it goes against the grain of significant and public corporate commitments towards becoming net zero carbon – 77% of our survey respondents who have a publicly stated net zero carbon target have a target date set before 2030. These pressures, together with the rise of a robust ESG agenda within the investment world, will force action. Yet our research shows that education is also required. The connection between corporate real estate and these laudable commitments is not as strong as it should be. The level of green building accreditations with global portfolios also remains low with a lack of targets in place to raise the game. The evidence base and data to support the business case for occupancy of sustainable real estate needs to be stronger and more transparent. The push factors towards sustainable real estate solutions are certainly powerful enough to incite action, but more data- backed pull factors would serve to increase the pace of change.
7 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK SMART: Data is central to the final emerging workplace consideration – the rise of smart buildings. Management guru Peter Drucker famously once said ‘what gets measured, gets managed’. To measure is to manage, In the context of future workplace strategies, this rings true, but the use of data has an even curate and convince wider potential application. There are three clear and interlinked business rationales for utilising the data derived by smart real estate. First, and in keeping with Drucker’s sentiment, the ability to manage the workplace environment. A basic example would be the use of building management systems and sensors to flag when there is a faulty lightbulb that can be efficiently replaced without reliance on a user logging the issue. This leads to a more efficient and effective workplace. Alternatively, sensors within the fabric of the building or even within fixtures and fittings, can allow businesses to identify what areas of their floor-plate are being utilised (and which are not) for how long and even potentially by whom, presenting opportunities to intervene and reconfigure or redesign accordingly. Second, and linked, is the opportunity to utilise data to curate and sustain a strong workplace experience. Again, this can draw on sensor material but might also see the use of building- level applications to support users in finding a desk, locating co-workers for collaboration, booking meeting or tele-conferencing rooms, booking classes within on-site amenities or utilising concierge services. Engagement data with the app can also help determine what works and what does not, or where to invest and where not to. The third potential use of building data is to articulate the operational and strategic value of There is no question that real the existing real estate portfolio or to strengthen the business case for further investment in estate will continue to matter it. One of the greatest challenges faced by corporate real estate professionals to date has been strategically to businesses the seeming inability to connect, through data, real estate to business productivity, efficiency as they build back better or outputs. As a result, real estate is often measured by its required financial input – how from the pandemic, but much it costs to procure and operate the office. the form, function, quality This is dangerous in a cost conscious operating environment but more worryingly, as we and quantity of that real have seen historically, it can also lead to the reduction of space without due consideration of estate will be significantly its wider business impacts on people, productivity, culture, collaboration or innovation – the transformed. very things that the real estate strategy is seeking to enhance. The next three years will witness significant transformation in portfolio and workplace strategy. A new strategic intent will be evident from businesses seeking to adjust the where and what of the workplace to take account of a changing operating environment and different expectations from current and future staff. A new dynamic global workplace will emerge – one that is safe, sustainable and smart.
8 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK CORE FINDINGS TOTAL SPACE IN GLOBAL PORTFOLIO 3 YEARS FROM NOW... AT A GLANCE The following core results are based on the responses of 373 corporate real estate professionals, drawn from companies employing more than 10 million people worldwide. 30% 35% 35% Increase Decrease Stay the same GEOGRAPHICAL REMIT OF RESPONDENTS COST SAVING TARGETS 38% 26% 36% No target: 34% Reduction by 1-5%: 10% Reduction by 5-10%: 21% eduction by more than R 10%: 34% ro-actively increasing P real estate spend: 2% Local / National Regional Global OUTLOOK FOR NEXT THREE YEARS PROPORTION OF GLOBAL IN TERMS OF PORTFOLIO & WORKPLACE PORTFOLIO THAT IS IN SERVICED / DYNAMICS MANAGED OR CO-WORKING SPACE Increase Decrease Stay the same 21% 14% 65% Pro 12% 72% po porti 20% s rtfo on 57% 68% loc uburb lio in of 5 47% oc Dens 0% cup ity 8% atio of 3 years from now 45% Qu n al ity oc of sp cup ac ied e
9 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK TO WHAT EXTENT IS REAL ESTATE WHAT STRATEGIC AGENDA ITEMS DOES REAL ESTATE SUPPORT? REGARDED AS A STRATEGIC Corporate brand & image 49% DEVICE WITHIN YOUR BUSINESS? Cost reduction 43% Not at all 10% Employee wellbeing 37% Talent attraction & retention 37% Increased collaboration 37% 33% Operational restructuring & transformation 23% Completely 57% Increased innovation 14% Diversity & inclusion 11% To some extent Talent management (education & development) 10% ESG 8% HOW INFLUENTIAL WILL WHAT PROPORTION OF YOUR DO YOU HAVE A CLEAR TARGET SUSTAINABILITY CONSIDERATIONS GLOBAL PORTFOLIO HAS AN IN PLACE TO INCREASE THE BE IN DETERMINING YOUR REAL ENVIRONMENTAL ACCREDITATION PROPORTION OF YOUR PORTFOLIO ESTATE PORTFOLIO & STRATEGY (BREEAM, LEED, DGNB, GREEN THAT HAS AN ENVIRONMENTAL OVER THE NEXT 3 YEARS? STAR, CASBEE, ETC)? ACCREDITATION? The key influence 56% 19% Yes 37% No 31% Somewhat influential 63% 18% 13% 13% Un su re 3 No 2% influence 18% Less than 10-25% 25-50% 50%+ 10% SINCE THE OUTBREAK OF THE WHAT IS YOUR GREATEST FRUSTRATION AS A CUSTOMER IN GLOBAL COVID-19 PANDEMIC, HOW WOULD REAL ESTATE MARKETS (ONLY ONE ALLOWED)? YOU RATE THE FREQUENCY OF YOUR Inability to offer flexibility 29% ENGAGEMENT AND DIALOGUE WITH YOUR LANDLORD(S)? Lack of innovation in product / service offering 21% Increased significantly: 24% None 16% Increased slightly: 18% Poor service delivery 13% No change: 13% Lack of meaningful and regular dialogue 10% Reduced slightly: 13% Lack of understanding about us and our business 8% Reduced significantly: 13% Other 3%
10 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK STRATEGY IN STRANGE TIMES The post-pandemic era will fuel a wide-ranging business transformation agenda. Despite soundings to the contrary, the office will be a key device in successfully meeting the challenge. It too, however, will need to transform. Aside from the obvious, heart-breaking Facing up to a real test of operational human tragedy of Covid-19, the pandemic resilience, most companies surpassed has also served to challenge accepted norms their own expectations. Indeed, 59% of the in how we live, work and interact. As we 400 global occupiers we surveyed for this have gone through the crisis, governments, research rated their experience of working communities and businesses have all from home as ‘positive’ or ‘hugely positive’. channelled Einstein’s famous line: “In the Yet, in contrast to much of the global midst of every crisis lies great opportunity” business newsprint produced in the early to promote the prospects for positively months of the pandemic, such a positive ‘resetting’ or ‘building back better’. finding does not represent the death knell Commercially, such thinking actually for the office. Such claims fall foul of three predates the pandemic. The 2020 meeting common misinterpretations. of the World Economic Forum in Davos, First, they regard the choice between formal for example, placed great emphasis on office and remote working environments as the emergence of ‘stakeholder’ rather than a binary, either / or choice. Second, they take ‘shareholder’ capitalism – the notion that short-term (and often enforced) adaptations businesses could make a more positive and extrapolate them into long-term trends contribution to employees and wider without sufficient consideration of how society, as well as those invested in their sustainable or accretive they actually are. financial success. The pandemic has Third, the rate of adoption of fully remote served to amplify the opportunity for such working models that negate the need for transformations. actual offices (although evident in a small MISINTERPRETING THE FUTURE number of well-rehearsed examples) is not 59% WORKPLACE representative of the mainstream business This is particularly true in respect of response or aspiration, which has, to date, work and the workplace. The onset of the been more cautious and guarded. pandemic created the conditions for a global In reality, the shaping of new working styles, of the 400 global occupiers we workplace experiment, whereby businesses surveyed for this research rated their and the consequences for the workplace, were faced with little alternative but to experience of working from home as implement remote or working from home is in fact more varied, more dynamic and, ‘positive’ or ‘hugely positive’. hence, much more complex. processes that had, until that point, been the exception rather than the rule.
11 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK EMERGING MODELS OF WORK That complexity is evident in the range of new working models emerging as businesses begin to plan for the post- pandemic era. In so doing, they are drawing on the lessons – both good and bad – from the global workplace experiment to create a number of potential responses. Three have been particularly evident. Most common has been the notion of hybrid working, the combination of in-office and remote working in varying proportions, as a means of employees and employers business responses, we have aggregated the TOTAL SPACE IN GLOBAL capturing the benefits of both. Some views of 400 global occupiers to understand PORTFOLIO 3 YEARS FROM NOW businesses, particularly within the tech how they are likely to reconfigure their real estate. 30% sector, have moved further still, adopting ‘work from anywhere’ policies that give COMPUTING QUANTUM employees freedom to choose where they In keeping with the emerging models noted Increase work and how. above, there is a more nuanced position We have also seen choice offered through when it comes to the future quantum of proposed ‘hub and spoke’ models of work. real estate that businesses will require. The Here, traditional hub-offices, which are business reality is not as simple as the ‘slash and burn’ of large swathes of office space 35% HQ-type buildings fulfilling core functions such as client engagement, are coupled with proclaimed in recent headlines. In fact, our spoke offices, which are more geographically survey analysis finds that just over a third of Decrease dispersed. Naturally, spoke offices present respondents (35%) expect to see a reduction opportunities for employees to work closer in the size of their global portfolios over the to home and for employers to potentially next three years, the very same proportion mitigate environmental impacts through that expects to see their portfolio size remain reduced commuting, build operational stable. In contrast, some 30% actually expect resilience by being multi-locational and also to increase their global quantum of space on 35% make savings on real estate costs. the back of business growth, transformation and entry into new markets. It is important The commonality between each of these to note that such growth is often in Stay the same emergent models? None dispenses with preparation for longer-term ambitions the office but instead serves to alter the within the business rather than as an form, function and location of the formal immediate response to the pandemic. In this workplace. While we recognise there will regard, almost half of our respondents (48%) be a considerable variance in individual view Covid-19 as a medium term influence
12 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK on their real estate plans, with the remaining half almost evenly split between seeing Covid-19 as either leaving a lasting legacy on real estate strategy (27%) or having no impact at all (25%). Although more nuanced, one thing is apparent from respondents. Whether the quantum of space in global portfolios is forecast to increase or decrease, the magnitude of change is significant. Some 69% of respondents anticipate their portfolios resizing in either direction by more than 10% of their existing scale. The future reconfiguration of real estate portfolios by businesses is not going to be a marginal play, and this will fuel renewed activity levels across global real estate markets. CONSIDERING COST A great point of departure in this latest all respondents noting that their cost saving survey, when compared to that undertaken targets have increased since the onset of the for the first edition of (Y)OUR SPACE, is the pandemic. elevated cost-consciousness that is shaping the real estate decisions of businesses. While DRIVING MOBILITY 38% we maintain that simply seeing real estate The adoption of new models of working may as a cost rather than an investment that actually serve to support this re-emerging supports wider business strategy is myopic cost saving agenda, whether it is through and a false economy, there is little doubt that the provision of more space in lower-cost real estate transformation strategies will ‘spoke’ locations or the adoption of hybrid of our respondents rate the likelihood occur against a more challenging financial working, which essentially means that the of relocating their HQ within the next backdrop. Once again, this is borne out by same envelope of office space can be utilised three years as either ‘definite’, ‘very our survey. Although more than a third more efficiently by a greater number of likely’ or ‘fairly likely’ have no cost saving target for real estate, the people. This interplay between costs and same proportion are seeking to reduce real changing workstyles also appears to be at the heart of prospective HQ relocations. 38% of our respondents rate the likelihood estate costs by more than 10%, with 54% of of relocating their HQ within the next three years as either ‘definite’, ‘very likely’ or COST SAVING TARGETS ‘fairly likely’ with only 15% viewing such a No target move as impossible. As businesses reset 34% their real estate portfolios, the relocation of hub offices will be actively considered, Reduction by 1-5% 10% with two dominant drivers at play. 59% see the opportunity for cost savings to be a Reduction by 5-10% noteworthy driver, whilst 54% see relocation 21% as a potential outcome of new working Reduction by more than 10% styles and an associated change in the 34% quantum and quality of space their business Pro-actively increasing real estate spend requires. 2%
13 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK REAL ESTATE MATTERS WHAT STRATEGIC AGENDA ITEMS DOES REAL ESTATE SUPPORT? The balancing act between transformed working styles, budgetary compliance Corporate brand & image and having the right amount of space to 49% address both, leads to a further strategic Cost reduction consideration: what function does real 43% estate play? Employee wellbeing 37% When it comes to offices, the narrative of need has strengthened as the pandemic Talent attraction & retention has progressed – a case perhaps of ‘absence 37% makes the heart grow fonder’ or ‘you don’t Increased collaboration know what you’ve got until it’s gone’? As the 37% honeymoon period of remote working drew Operational restructuring & transformation to a close for many, and concerns about 23% productivity and staff wellbeing (particularly Increased innovation for younger staff) increased, so too did the 14% strength of voice from business leaders Diversity & inclusion restating the case for the office. 11% Although there is recognition that the Talent management (education & development) office may not be a fixed, five days a week 10% requirement, it has been firmly positioned ESG as a valuable contributor to organisational 8% culture; client interaction; staff development, Although there is recognition that the office may not be a fixed, five-days a week requirement, it has been firmly positioned as a valuable contributor to organisational culture; client interaction; staff development, recruitment and on-boarding; collaboration and socialisation.
14 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK recruitment and on-boarding; collaboration prospective) – something that is difficult that we outlined in the first edition of (Y) and socialisation. This tone is supported to achieve in a fully remote world with a OUR SPACE continues, but with a greater by our survey results. 90% of respondents dispersed workforce. The office presents urgency for action. regard real estate as an important device an identity and profile that is invaluable Indeed, our latest survey respondents point that supports, facilitates or portrays commercially. It is also integral to forging to a clear appetite for the workplace to be business strategy – an increase, despite inter-relationships with both clients and elevated in quality and richer in amenities the challenges of the last twelve months, on colleagues. in order to attract existing employees who the 85% subscribing to this point of view in In this respect, the interaction between have choices as to where they work and to our original survey back in 2018. Real estate the people and property serves to support prospective employees who see the working continues to matter to business. It matters and galvanise the culture that is crucial environment as a differentiator amongst because it supports a wide array of corporate to an authentic brand position. Employee potential employers. But our findings also agenda items. More than 10 specific items wellbeing is also particularly noteworthy as point to two areas where the qualities of were identified by our survey respondents, an emerging strategic function – particularly the workplace are set for a more significant chief among them corporate brand and given the opportunity for business to build reset. image, cost reduction and employee back better – and we will return to this wellbeing. 55% of survey respondents believe that aspect elsewhere within this report. there will be an increase in the proportion While cost reduction has already been QUALITATIVE CHANGE of collaborative space found within their discussed, the elevation of corporate brand The strategic motivations providing a portfolios over the next three years. The and image and employee wellbeing as continued rationale for corporate real office will further its role in bringing people strategic items are interesting barometers estate, coupled with a highly transformative together to interact, collaborate and, yes, for the future function of the office. The business agenda, will serve to reset the to socialise. This again is at the very heart office will take on a greater prominence in qualities of office space over the next three of the creation, curation and sustenance promoting the values and qualities of the years. This resetting is evolutionary rather of a corporate culture. It creates a strong occupying business to their customers, than revolutionary. Much of the direction distinction between the function of the clients and staff (both existing and office and the role of more remote or home settings, which will be more about focused and individual work. This is not to say that remote working cannot be collaborative, it can, but the ease of that collaborative effort is improved with physical proximity. The rise of collaborative space also drives the reversal of the increasing occupational density that has characterised the office environment over the last ten years. 36% of respondents believe that occupational density will decrease in their portfolio over the next three years, while a further 40% expect it to not deviate from existing levels. These figures align with respondent expectations of the amount of personal space allocated to individual occupants – reflecting the refocus of the office from ‘me’ to ‘we’. This transition also points towards real estate strategy seeking to extend beyond the short-term horizon of the pandemic.
15 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK 55% of survey respondents believe that there will be an increase in the proportion of collaborative space found within their portfolios over the next three years. Clearly, a world characterised by lockdowns and social distancing protocols has made office-based collaborations impossible to achieve but, in time, as vaccination programmes take effect across the world, they will represent the strongest rationale for the office. A similar sentiment underpins OUTLOOK FOR NEXT THREE YEARS IN TERMS OF PORTFOLIO & the other major reset in office space over WORKPLACE DYNAMICS the next three years. Just over half (54%) of Amount of collaborative space survey respondents anticipate extending hot-desking and desk-sharing regimes, as 55% our relationship with the office becomes 9% more fluid, as space becomes more 36% collaborative and as cost alone prevents the Average lease length provision of dedicated personal space for 10% most. 34% Indeed, 77% of respondents expect to either 56% decrease or stabilise the number of desks Desk-sharing & hot-desking per person within their offices over the next 54% three years, with almost six in every ten 12% respondents foreseeing desk to people ratios 34% of 50% or below. Once more, this is difficult to marry with the current workplace where Amenities provided within our workplace fears over disease transmission have 46% prevented the sharing of space. Again, we 10% expect this to pass, but as the second theme 44% of this report explores, the shift towards Use of data to make real estate & workplace decisions more temporary and shared spaces will place health and safety at the very heart of 51% the future workplace experience. 6% 43% Percent of respondents Increase Decrease Stay the same
16 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK SAFE AND WELL As they adapt to a post pandemic world, businesses will need to pay greater attention to the health, safety and broader wellbeing of their employees. The office will be a crucial theatre with success reliant upon increased interaction with building owners, the greater application of technology and the provision of a broader array of building amenities. There have been many bold claims in In fact, the all-consuming focus on Covid-19 relation to the long-term influence of already feels somewhat incongruous in Covid-19 on the workplace. Whilst there is those parts of the world, notably in Asia, absolutely no doubt that the pandemic has which appears to have gotten to grips with elevated the discussion about the office, its the virus. This is evident in the findings contribution to both business and wider of our occupier survey. At a global level, society, and the trajectory of its future 27% of respondents believe that Covid-19 evolution, much of the debate has been will influence their real estate strategy extreme and one-dimensional. Although in forever, but when the sample is limited to recent months it has not felt like it, Covid-19 those respondent companies whose global is in fact only one of a range of influences headquarters are within Asia Pacific, this shaping the future progression of the global number falls to just 12%. workplace. Furthermore, some 35% of these same Those wide-ranging challenges that pre-date respondents actually stated that Covid-19 the pandemic – such as the push for greater has no influence on their real estate strategy productivity, digital disruption, changing at all (compared to 25% globally). One of geo-politics, the diversity and inclusion the failings of the debate of the last year has agenda, skills-shortages, talent attraction been the sheer dominance of on the ground and retention, and financial pressures – have views from the UK and the USA. There is, not subsided. They all remain in place and in fact, a more nuanced position across the have become, arguably, even more critical. world, whereby Covid-19 is an important but While not receiving the same attention, they not all-encompassing consideration on real will in our view, exert growing influence estate decision-making. This geographical on corporate real estate decision-making variance is important to note in charting the as vaccination programmes take effect, as future trajectory of the global workplace. the pandemic subsequently becomes more controllable and as the gaze of business leaders turns towards the process of building back better.
17 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK At a global level, 27% of respondents believe that Covid-19 will influence their real estate strategy forever, but when the sample is limited to those respondent companies whose global headquarters are within Asia Pacific, this number falls to just 12%. A NEW ‘CONTRACT’ BETWEEN EMPLOYER AND EMPLOYEE One area in which the recent experiences of Asian-based businesses does have strong global resonance is that of workplace safety. This issue will be at the very heart of the ability to re-occupy global workplaces over the short-term, but will also become a long- term workplace consideration as employers react to heightened anxieties or expectations from their employees in respect to their own health and safety. It will also, of course, be a key consideration of future workplace plans (again pre-pandemic), which revealed Asian markets such as Singapore and Hong in order to mitigate risks associated with any that 48% of the C-suite executives they Kong, SAR working together to prioritise additional waves of Covid-19 or indeed any surveyed were concerned about supporting the safety of the office environment. Body new viral outbreaks in the future. employee’s health and wellbeing – which temperature scanners, holographic keypad We believe this is one aspect of a new made it the poll’s top-ranked workforce entry systems, enhanced building cleaning ‘contract’ between employer and employee concern. regimes together with restrictions on seating in the post-pandemic world, where greater arrangements, one-way systems around The onset of a global health crisis is consideration and support is given to the office floor-plates and, of course, capacity hardly likely to have lessened this focus. wellbeing of all staff. It has been evident in constraints to support social-distancing It is therefore imperative that building the appointment of a Chief Medical Officer measures, have all been in evidence over owners and occupiers look for ways to at Morgan Stanley (pre-pandemic) with a the last 12 months within workplaces in safeguard those employees and optimise the specific focus on wellbeing programmes, Asia, and have become more commonplace workplace experience to ensure that they hit and Amazon’s recent announcement of around the world. Occupier expectations for the ground running as offices reopen and re- a telehealth support service – Amazon enhanced building safety are high. This will establish a place in our working lives. Care – for both their employees and now, drive a much stronger interaction between increasingly, the staff of other companies. SAFETY FIRST building owners and occupiers. At the most rudimentary level, early in This aligns with the broader findings from the pandemic we saw growing evidence Only 14% of the occupiers we surveyed Mercer’s 2020 Global Talent Trends report of occupiers and building owners in key around the world believed it was their sole
18 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK floor-space is allocated to collaborative-uses WHAT DO YOU EXPECT YOUR LANDLORDS TO DO TO MAKE YOUR and there is a greater adoption of hot- WORKPLACE SAFER GOING FORWARDS? desking and desk-sharing programmes. More rigorous / frequent building cleaning regimes At present, this feels somewhat at odds 67% with a world that has become used to social Less physical touchpoints / use of contactless entry systems distancing measures. 60% As the pandemic subsides and we return to More regular change / maintenance of HVAC systems offices, our interaction with the office, and 60% indeed with other office users, is likely to Temperature scanning of building occupants become more flexible and fluid. This will 43% heighten the risks of more rapid contagion Better / more regular dialogue and engagement in the event of another viral outbreak. 40% Technology will be applied, alongside Contactless rest rooms enhanced cleaning regimes – and the other 38% strategies already outlined – to support Use of new materials / cleaning overlays that are COVID-19 safe companies in reducing health risks and 37% delivering a safe day-to-day workplace Facial recognition technology experience. But at the same time, our return 19% to the office will serve to accelerate a broader Nothing. It is our responsibility. concern – that of staff health and wellbeing. 14% responsibility to make the future workplace safer. Of the remaining 86%, a range of expectations were referenced, with more regular building cleaning, less physical touch-points and increased maintenance of air-conditioning systems being the most popular interventions being sought from building owners. We expect further mobilisation of technology to support the monitoring and consistent delivery of a safe workplace. It will be one of the key reasons underpinning the greater adoption of building sensors to support track and trace and a critical driver of the increased delivery and occupation of so-called smart office buildings. These technology-based interventions will be necessary to manage and mitigate the risks inherent in the workplace of the future. As we have already noted, the majority of occupiers responding to our survey are anticipating a reconfiguration of the form and function of the office whereby more
19 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK WELL, WELL, WELL an estimated US$1 trillion per annum in Pre-pandemic, the office environment was lost productivity – a number that may well increasingly being mobilised to support the have inflated further since the onset of the physical wellbeing of its users. Results from pandemic, while one in four of us are likely our survey show that, far from lessening as to experience mental illness during our a corporate concern since the pandemic, working lives. In the first edition of (Y)OUR employee wellbeing has actually risen up SPACE we made the case for the provision 47% the list of strategic agenda items that the of sanctuary space within office buildings office can support or facilitate. Employee to allow people to escape ‘the grid’ in order wellbeing ranked the third highest strategic to refocus or reconnect with themselves. issue identified by our respondents (37% Interestingly, the experience of the last citing it directly) meaning the issue has risen of our global survey respondents year, and notably the cabin fever induced two places in the rankings after placing 5th expect the quality of their office by enforced remote working, has brought space to further increase over the in our 2018 survey. greater attention to the issues of mental next 3 years. wellbeing at work. As some question the future role of the office, and as cost consciousness rises up Mental wellbeing will feature heavily in the the corporate agenda, it would perhaps be best in class workplaces of the future. They logical to regard this focus as frivolous or will offer direct access to green spaces; to marginal. Yet the wellbeing of employees fresh air through the provision of winter has been amplified an emerging leadership gardens and terrace spaces; to sanctuary concern by the isolating experiences of spaces, such as contemplation rooms that lockdowns and remote working. offer solace from Wi-Fi connectivity and allow workers to focus or reconnect with In a future of work which is likely to be more themselves; and to educational events hybrid and more flexible, business leaders programmes that seek to promote better will be increasingly compelled to utilise the life and workstyles. Once seen as the office to provide the quality of space and the facilities, or the delivery of amenities that domain of the individual, employers are range of amenities conducive to a productive, support mental wellbeing. increasingly concerned with – and ready enjoyable and, ultimately, healthy workplace This clear wellbeing focus aligns with our to take responsibility for – employee experience. This will fuel the further flight first edition of (Y)OUR SPACE where we wellbeing. This is not a purely philanthropic to quality witnessed in global real estate advocated the idea of the corporate spa endeavour. It is an effective way of reducing markets over the last five years. Indeed, 47% as a central element of the future office the financial and operational burden caused of our global survey respondents expect experience. Intended as a provocation, it by absenteeism or high staff turnover. The the quality of their office space to further is today a growing reality as evidenced, for office will be the mainstage on which these increase over the next 3 years. example, by 101 Collins Street in Melbourne. interventions will play out. More directly, we will also see occupier This 57-storey iconic tower, built in the requirements that seek to go further early 1990s, has a dedicated amenity floor in supporting staff wellbeing – 46% of offering high-quality end-of-trip facilities, respondents maintain that the amenities as well as a premium retreat, Rise by Studio expected by their employees will increase PP. The studio provides two multi-purpose over the same three-year period. What is activity studios, four consulting suites and This is not a purely telling is the elevated position of wellbeing a relaxation area that makes full use of philanthropic endeavour. related amenities within the listing of those biophilia and natural light. It is an effective way of amenities most likely to be in demand. The reducing the financial and top four amenities identified by at least 45% The rise of amenities focused on mental operational burden caused of respondents are all wellbeing related, wellbeing is a clear point of departure. by absenteeism or high whether that is a healthy food and beverage Recent estimates suggest that depression staff turnover. offering, the provision of gym and changing and anxiety alone cost the global economy
20 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK SUSTAINING CHANGE Central to ‘building back better’ is the opportunity to alleviate a deepening climate crisis and meet stated net zero carbon targets by occupying sustainable real estate. And yet, our survey of global real estate decision makers highlights a disturbing disconnect between corporate ambition and real estate strategies. The last time we emerged from a global crisis Although the portents are not particularly – the Global Financial Crisis – there was an good, the outcome absolutely needs to undeniable regression in business attitudes be different. The science underpinning to the workplace. The urgent requirement to climate change is unequivocal. As David Wallace-Wells argues in his disturbing but reduce costs and the narrow depiction of real essential book, The Uninhabitable Earth, estate as the most attackable of those costs, we have no more than 30 years to save the ultimately, led to the creation of more densely planet from unsalvageable damage. This, occupied offices and poorer workplace in turn, has forced the hand of business environments and experiences for a larger leaders. They recognise that addressing number of workers. the issue of climate change and sustainability equates to good business, Crucially, this sweeping concern with costs not just good branding. They realise that also served to terminate mounting business it is their responsibility to act in order to interest in premium rate sustainable real reduce the corporate carbon footprint, estate – often colloquially termed ‘green thus alleviating growing environmental buildings’. For the majority of businesses, pressures. sustainability considerations (particularly Accordingly, they have moved en masse in respect of real estate) were shunted to the to make bold and clear public statements side for the best part of the following decade. about their intentions to do so through Arguably, they have only recently entered ambitious targets to reduce carbon back into the corporate consciousness amid emissions. Indeed, 40% of the businesses that we surveyed for (Y)OUR SPACE Business leaders recognise growing interest and pressure from business noted that they had a net zero carbon that addressing the issue leaders, employees, clients and, notably, target in place. What is more astounding of climate change and investors. is the urgency of these targets. More than sustainability equates to A CASE OF HISTORY REPEATING three-quarters of those with a target in good business, not just good ITSELF? place have a target date of 2030. Against branding. As we emerge from the latest global this backdrop, a failure to act in the crisis – the Covid-19 pandemic – will years ahead would not only create huge this re-emergent interest in sustainable reputational damage, it would lead us all real estate be choked-off amid growing further towards a point of no return. cost consciousness and the prospect of management by spreadsheet? In essence, will history repeat itself?
21 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK DOES YOUR BUSINESS HAVE A STATED NET ZERO CARBON EMISSIONS TARGET? TO WHAT EXTENT DO If yes, when is the target date? YOU BELIEVE YOUR ORGANISATIONS COMMITMENT TO BECOMING NET ZERO Yes 77% CARBON WILL CHANGE 40% By 2030 YOUR REAL ESTATE CHOICES No 38% 13% By 2040 Don’t know 22% 10% By 2050 REAL ESTATE – A DEVICE FOR One would assume, therefore, that 17% To a great extent CHANGE OR A MARGINAL PLAY? sustainability will be a core driver of future It is widely acknowledged that real estate corporate real estate strategies, influencing 41% To a moderate extent is responsible for around 40% of global both the reconfiguration of global portfolios 27% To a small extent carbon emissions. As such, it is something and the resetting of individual offices. What that cannot justifiably be ignored or kept appears from our global survey, however, 15% Not at all outside of corporate (or for that matter, is an apparent disconnect between wider governmental) attempts to attain a net corporate sustainability concerns and future zero carbon position. The need for more real estate strategy, with the latter viewed sustainable real estate – both in terms of as having only a marginal influence on the its base build attributes and its day-to-day former. operation – should be an essential and pressing business consideration.
22 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK Almost 60% of respondents maintain that there is only a partial recognition from their wider business of the role that occupying and utilising real estate differently could have on the achievement of net zero carbon and wider sustainability targets. Slightly over one quarter of our respondents believe that their company’s commitment to a net zero carbon future will have a small effect on their future real estate choices, devastating consequences of inaction, does described. This, of course, is a subjective with a further 15% believing that it will not sit well with current levels of sustainable view open to enormous geographical have no impact at all on those choices. At real estate found within corporate portfolios. variation and bias. Yet, when respondents best, this transition to net zero carbon is Businesses are facing up to a challenge of were asked to quantify the proportion of viewed as only a moderate influence on building back better, building back more their global portfolios that are officially the what, where and why of future real sustainably, but from a particularly low base. accredited as sustainable via formal estate requirements. Similarly, 63% believe accreditation systems such as BREEAM, that sustainability considerations will be Some 64% of survey respondents believe LEED, DGNB, CASBEE or Green Star, the only ‘somewhat influential’ in determining that less than a quarter of their global real numbers are even lower. Three quarters their real estate strategy and portfolio over estate portfolio is ‘sustainable’ with only 15% of respondents have less than 25% of their the next three years, with only one in five of respondents believing that more than global portfolio with an official sustainability regarding sustainability as the key influence. half of their existing portfolio could be so This may reflect the dominance of Covid-19 on current thinking, or an acceptance that HOW MUCH OF YOUR CURRENT WHAT PROPORTION OF YOUR a broader church of influences will be at GLOBAL PORTFOLIO WOULD GLOBAL PORTFOLIO HAS AN work in the future. It is more likely, however, YOU REGARD AS GREEN OR ENVIRONMENTAL ACCREDITATION SUSTAINABLE REAL ESTATE? (BREEAM, LEED, DGNB, GREEN that such a finding is illustrative of a clear STAR, CASBEE, ETC)? disconnect between real estate and wider corporate thinking on sustainability. Almost 38% 60% of respondents maintain that there is 56% only a partial recognition from their wider business of the role that occupying and utilising real estate differently could have 26% on the achievement of net zero carbon and wider sustainability targets, with a further 21% 15% arguing that there is no recognition at all. 15% Our survey also shows that only a small amount of the global portfolios occupied 18% by respondent companies are perceived as 13% 13% sustainable or is more formally accredited as such. Again, the urgency emanating from Less than 10-25% 25-50% 50%+ Less than 10-25% 25-50% 50%+ corporate target setting or the potentially 10% 10%
23 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK EDUCATION, EDUCATION, that highlights the opportunity that 37% EDUCATION sustainable real estate can present to This last point – a lack of awareness – is achieving wider ambitions. arguably the key take-away from our global 2. The opportunity to build a stronger survey in respect of sustainability issues. understanding of current accreditation of our survey respondents have a If we are to build back better and ensure clear target in place to increase the systems, their compatibility and that businesses play their part in protecting proportion of their global portfolio comparability, so that targeted and the planet, it is clear that sustainable real that carries an accreditation, with the consistent action is possible across estate will need to become more prevalent remaining two thirds having no target global portfolios. In so doing, practical or, perhaps worse still, being unaware within corporate portfolios than it currently guidance and hard evidence that better if such a target exists within their is. It is also clear that the greater uptake of articulates the value proposition of organisation. sustainable real estate is contingent upon occupying an accredited building in raising awareness and educating at all levels. accreditation and just 13% have more terms of both meeting net zero carbon Three areas of education are particularly than half of their portfolio bearing such and financial targets should also become important: credentials. more readily available, thus supporting 1. The opportunity for corporate real estate an increase in accreditation levels. Clearly, there is some way to go to build leaders to educate business leadership corporate real estate portfolios that are more 3. Similarly, there is an opportunity for on the potential and opportunities replete with effective, sustainable real estate those developers of offices to move presented by real estate, both tactically solutions. It is questionable whether such beyond the ‘green washing’ often evident and strategically. For many years, increases can be delivered prior to the 2030 within marketing collateral for new corporate real estate teams have been net zero carbon target date facing the bulk of buildings. There must be a greater onus seeking – largely unsuccessfully – to our respondents. Corporate ambitions might on the supply side to sell a sustainable occupy a more elevated position also be tempered by the fact that only 37% of solution to an occupier rather than within their organisations aligned to our survey respondents have a clear target simply a sustainable product. An the strategic contribution that real in place to increase the proportion of their essential element of this ‘sell’ is to estate can, and does, make. Perhaps global portfolio that carries an accreditation, articulate how sustainable buildings sustainability presents the opportunity with the remaining two thirds having can both optimise real estate spend and for such a role – a role that gets business no target or, perhaps worse still, being support wider ambitions. leaders firmly switched on to what is unaware if such a target exists within their Sustainability, as has been evident with the at least 40% of the challenge; a role organisation. rise of the broader ESG agenda within the investment community, is a fast-moving frontier. The pace is likely to quicken as the pandemic subsides and the climate crisis captures more of our attention, more frequently. It is clear that, at present, growing business ambitions towards sustainability are not as aligned to their real estate strategies as they could, or indeed should, be. There is an opportunity to move faster. Education, greater awareness and the exchange of best practice will all be required to narrow the dangerous gap between ambition and action. With the clock ticking, there is no time to waste.
24 (Y)OURSPACE DISCOVER YOUR NEW WORLD OF WORK GET SMART The tech sector has set the tone for the global workplace over the last decade. This influence will continue, but the office itself will become more technologically sophisticated – or smart – as occupiers utilise technology to support decision making, manage the workplace environment and proactively curate the workplace experience. It would not be an exaggeration to say that it could have a more dramatic impact on the technology has been the greatest influence long-term nature of jobs and job creation on the global workplace over the last decade. than the virus itself. There are four key reasons. A DYNAMO FOR GLOBAL MARKETS Firstly, the emergence of a new set of tech In our view, the influence of technology will titans has fuelled office demand, both not lessen post-pandemic. Tech companies directly and indirectly, across global real will continue to set the tone for the global estate markets. Secondly, the workspaces workplace. The largest of these companies, that these titans have designed and emboldened and enriched through the delivered, whether in Kings Cross, Sydney or widespread adoption of their technologies Silicon Valley, represent a significant step- during the pandemic, will continue to change in what we define as best-in-class expand and diversify their activities. Indeed, workplaces and have served to elevate the 39% of those global occupiers surveyed workplace discussion occurring across who anticipated an increase in the size of other industries. their global footprint over the next three years identify as Technology, Media & Thirdly, the hardware and software created Telecommunications (TMT) businesses. by these titans has revolutionised how we In our view, the influence of work, where we work and, indeed, what we Tellingly, of those, 70% are planning to technology will not lessen increase their global footprint by more than work on – never more so than over the last post-pandemic. Tech 10% of its existing size. twelve months. Fourthly, new technologies companies will continue to The tech sector remains on an expansionist such as Artificial Intelligence (AI), Virtual set the tone for the global footing and will therefore function as a Reality (VR), Augmented Reality (AR), workplace. dynamo for global real estate markets. automation and robotics – what we referred to as next wave technologies in the first Even during the last year, major tech edition of (Y)OUR SPACE – will continue to companies continued to make commitments force structural change within businesses to the office with Facebook, TikTok and and across the global labour market. This Netflix all completing significant deals in last trend has been somewhat neglected in major markets. recent debates about the future of work, but
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