WHY HOLD-UPS OCCUR: THE SELF-ENFORCING RANGE OF CONTRACTUAL RELATIONSHIPS
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WHY HOLD-UPS OCCUR: THE SELF-ENFORCING RANGE OF CONTRACTUAL RELATIONSHIPS BENJAMIN KLEIN* Court enforcement and private enfbrcement are not alternative contract enJorcement mechanisms, but are used jointly by transactors to d@ne the se!f-enfbrcing range 4 a contractual relationship. Within this framework contract terms economize on the limited amounts I$ private @rcement capital possessed by transactors, either by directly controlling transactor behavior or by sh@ing private enfbrcement capital be- tween transactors to coincide with likely fiture market conditions. Hold-ups occur when market conditions change strfficiently to place the relationship outside the s e y erfbrcing range. This probabilistic view I$ hold-ups is contrasted with opportunism more generally and with moral hazard behavior. One of my most enjoyable intellectual tionships knowing that a hold-up may experiences was working with Armen Al- take place (but believing that the expected chian on the Klein, Crawford and Alchian gains from trade outweigh the expected [1978] hold-up paper. In this paper I ex- rent-dissipating costs associated with the tend the basic framework presented in hold-up risk), is shown to have important that paper, pointing out what I now con- implications for understanding the struc- sider to be its shortcomings and providing ture of contracts adopted by transactors in insights into the nature of hold-ups and the marketplace. the form of contracts chosen by transac- tors to avoid hold-ups. The major analyt- I. WHY DO HOLD-UPS OCCUR? ical extension entails combining hold-up I begin with a simple example that analysis with my work on private enforce- illustrates the basic economic forces in- ment. Because private enforcement capital volved in a hold-up. Assume that a is limited and written contract terms are builder constructs a house on a piece of necessarily imperfect, transactors must land the builder does not own but, rather, optimally combine court-enforced written only leases short-term. After the initial terms together with privately enforced un- land lease expires, the landowner could written terms to define what I call the hold up the builder by raising the land self-enforcing range of their contractual rent to reflect the costs of moving the relationship. Hold-ups occur when un- house to another lot. This example illus- anticipated events place the contractual trates all the hold-up factors emphasized relationship outside the self-enforcing in Klein, Crawford and Alchian-(a) the range. This probabilistic framework, builder has made an investment that is where transactors enter contractual rela- highly specific to a particular piece of land and (b) the landowner has taken advan- tage of the incompleteness of the contract * Professor, University of California, Los Angeles. that governs the relationship (in particu- I am grateful for comments from Armen Alchian, Har- old Demsetz, Andrew Dick, Jon Karpoff, John Lott, lar, the fact that the lease does not cover Kevin Murphy and an anonymous referee. future years) to (c) expropriate the quasi- 444 Economic Inquiry (ISSN 00952583) Vol. XXXIV, July 1996,444-463 @WesternEconomic Association International
KLEIN: SELF-ENFORCING RANGE 445 rents on the builder’s specific investment. unsatisfactory way to explain the inci- The obvious question is why anything like dence of hold-ups. Simple examples of this would ever occur; that is, why would deception, such as a builder constructing someone be so naive as to build a house a house on land that is only rented short- on land for which they had only a short- term, rarely, if ever, occur. More compli- term lease? cated and less obvious examples of hold- Our primary goal in Klein, Crawford ups may sometimes involve the deception and Alchian was not to explain the exis- of an imperfectly informed transactor. tence of hold-ups, but rather the institu- However, explanations of hold-up behav- tions adopted by transactors to avoid ior based upon transactor deception are hold-ups. For example, we would expect often either not refutable or clearly incon- that builders, anticipating a potential sistent with the facts. For example, the hold-up problem, would decide to pur- most extensively cited hold-up example chase the land or at least to sign a long- presented in Klein, Crawford and Alchian term ground lease before starting con- is the Fisher Body-General Motors case, a struction. However, we do present some transaction between two large, sophisti- examples in the paper of hold-ups that cated business firms with no evidence of actually occurred. The implicit reason we any pre-contract deception on either give for the occurrence of these hold-ups transactor’s part. is transactor ignorance. Apparently, trans- The Fisher Body-General Motors case actors are not always smart enough to concerned a contract signed by General choose the contractual arrangement that Motors and Fisher Body in 1919 for the would eliminate the hold-up problem. supply of automobile bodies by Fisher to Oliver Williamson provides a similar, General Motors2 Fisher Body, in order to but much more explicit answer to the produce the automobile bodies, had to question of why hold-ups occur. When make an investment in stamping machines defining ”opportunism” he states: and dies that was highly specific to Gen- eral Motors. As a result, a significant po- By opportunism I mean self-interest seeking with guile. This includes but tential was created for General Motors to is scarcely limited to more blatant forms, hold up Fisher. After Fisher Body made such as lying, stealing and cheating. the specific investment, General Motors Opportunism more often involves subtle could have threatened to reduce its de- forms of deceit. ...More generally, op- portunism refers to the incomplete or mand for Fisher-produced bodies, or even distorted disclosure of information, es- to terminate its relationship with Fisher pecially to calculated efforts to mislead completely, unless Fisher reduced its distort, obfuscate, or otherwise confuse. f prices. For example, the hold-up may have oc- The Fisher Body-General Motors case curred in our illustrative house construc- appears analogous to our naive house tion example because the landowner de- construction qn rented land example. ceived the builder with a low up-front However, contrary to our house construc- land rental price and vague promises tion example, the transactors in the Fisher- about the future. General Motors case clearly recognized Relying on the ability of one transactor to take advantage of the naivete or igno- rance of another transactor is a highly 2. The description of the Fisher-General Motors contract is taken from Klein et al. [1978,308-101. The contractual agreement between Fisher Body and Gen- eral Motors can be found in the minutes of the Board 1. Williamson [1985, 471. Also see Williamson of Directors of Fisher Body Corporation for Novem- [1979, 234, n. 31. ber 7, 1919.
446 ECONOMIC INQUIRY the hold-up potential and attempted to was no economic reason for Fisher to take account of it in their contract terms locate their plant close to the General before any specific investments were Motors assembly plant when, according to made. In particular, to prevent General the contract, they could profit by locating Motors from appropriating the quasi-rents their plant far away from the General from the Fisher investment by threatening Motors plant and put a 17.6 percent up- to reduce its purchases from Fisher, the charge on their transportation costs. The contract included a ten-year exclusive result was automobile bodies that were dealing clause. This clause required Gen- very costly for General Motors to purchase eral Motors to buy all of its closed metal and highly profitable for Fisher to pro- automobile bodies from Fisher for a pe- d~ce.~ riod of ten years. The Fisher-General Motors case illus- Obviously, such a contract had to set trates why transactors are concerned the price at which Fisher would supply about hold-ups. When automobile bodies bodies to General Motors. The transactors are produced and sold inefficiently, as agreed upon a formula where the price they were by Fisher, the total gains from was set equal to Fisher’s “variable cost” trade are reduced. We can expect in such plus 17.6 percent. An upcharge over vari- cases that ex post renegotiation of the con- able costs, rather than a formula based on tract will occur so that, after a lump sum Fisher’s total cost, was probably used be- is paid to the transactor engaging in the cause Fisher was selling automobile bod- hold-up, price and cost will return to the ies to many different companies and it was efficient level. In the Fisher-General Mo- difficult to isolate and measure the capital tors case the contract renegotiation took and overhead costs associated with Gen- the form of a General Motors’ side pay- eral Motors shipments. The 17.6 percent ment to the Fisher brothers along with upcharge presumably was designed to purchase of the Fisher Body company. cover Fisher’s anticipated capital and Since the probability of such ex post overhead costs. lump-sum transfers will be taken into ac- The Fisher-General Motors contract, count by transactors in their ex ante con- therefore, was not totally unsophisticated, tract terms, these hold-up lump-sum as was the short-term land-lease contract transfers may appear to be of no signifi- in our hypothetical example. However, the cance if transactors are risk neutral. How- Fisher-General Motors contract, as it ever, as the Fisher-General Motors case turned out, was similarly inadequate in vividly illustrates, the transactor placed at preventing a hold-up, albeit to the advan- a disadvantage during a hold-up does not tage of Fisher rather than General Motors. immediately costlessly renegotiate the After the contract was signed, the demand contract and make a lump-sum payment for automobiles rose substantially. Fisher to the transactor engaging in the hold-up. took advantage of the contract in the face Real resources are wasted during the hold- of this large demand increase to adopt an up process, as transactors attempt to con- inefficient, highly labor-intensive produc- vince their transacting partners that a tion process and to locate its body-produc- hold-up potential does exist and of its ing plants far away from the General Mo- magnitude. It is these dissipative, purely tors assembly plant. From Fisher’s point redistributive costs associated with hold- of view there was no economic reason to up behavior, not the lump-sum transfer make capital investments when, according to the contract, they could instead hire a 3. See deposition testimony of Alfred I? Sloan, Jr. worker and put a 17.6 percent upcharge in United States v. Dupont 6 Co., 366 U.S. 316 (1961), on the worker’s wage. In addition, there 186-90 (April 28, 1952) and 2908-14 (March 14, 1953).
KLEIN: SELF-ENFORCING RANGE 447 itself, that are wasteful. Because of these The costs associated with contractual costs it is efficient for transactors to design specification that lead transactors to use contractual relationships that reduce the incomplete and imperfect contracts in- likelihood of a hold-up occurring. volve much more than the narrow trans- The obvious question in the Fisher-Gen- action costs of writing down responses to eral Motors case is why a hold-up oc- additional contingencies. In addition to curred-that is, why did General Motors these extra ”ink costs,” complete contrac- use such an imperfect or incomplete con- tual specification entails wasteful search tract which placed it in a position where and negotiation costs associated with dis- it could be held-up by Fisher in the way covering and negotiating prespecified it was? It is much too unlikely an expla- contractual responses to all potential ccn- nation to rely on General Motors’ naivete tingencies. Because most future events can or on Fisher’s deception. General Motors be accommodated at lower cost after the and Fisher Body were aware of the hold- relevant information is revealed, much of up problems inherent in their relationship, this activity involves largely redistributive and both Fisher and General Motors had rent dissipation with little or no allocative to have been aware that the contract they benefit. Transactors are merely attempting adopted to solve their hold-up problem to obtain an informational advantage over was ”defective” in the sense that it con- their transacting partners, hoping to place tained obvious malincentives. Yet General themselves in a position where they will Motors and Fisher adopted this incom- be more likely to collect on (and less likely plete and imperfect contract because they to pay for) h o l d - u p ~ .Therefore, ~ rather believed it would have been more costly than attempting to determine all of the to write a more complete and perfect con- many events that might occur during the tract. life of a contractual relationship and writ- ing a prespecified response to each, the gains from exchange are increased by the It. THE USE OF INCOMPLETE CONTRACTS use of incomplete contracts. General Motors and Fisher knowingly Transactors also use incomplete con- entered into their incomplete contract be- tracts because writing something down to cause they believed that this contract, be enforced by the court creates rigidity. while imperfect, was optimally designed Since contract terms are necessarily imper- to minimize the probability of a hold-up fect, once something is written down occurring. Unfortunately, conditions de- transactors can engage in a hold-up by veloped that permitted Fisher to use the rigidly enforcing these imperfect contract contract to hold up General Motors. If terms, even if the literal terms are contrary General Motors and Fisher had known to the intent of the contracting parties. ahead of time what was to happen, no This is what occurred in the Fisher-Gen- doubt they would have written their con- eral Motors case, where the written con- tract to take account of the problems that tract terms that were meant to prevent developed. In that sense the Fisher hold- General Motors from holding up Fisher up of General Motors was unanticipated. were actually used by Fisher to create a However, in an uncertain world where much greater hold-up of General Motors. complete contractual specification is costly, transactors use incomplete con- tracts that deliberately do not take account 4. These rent dissipating costs during the contract of every contingency. As a result, transac- negotiation process are analogous to the costs associ- ated with the purely redistributive oversearchina for tors knowingly leave themselves open to an informatior$l advantage analyzed in Kenney-and the possibility of hold-ups. Klein [19831.
448 ECONOMIC INQUIRY It may appear that this type of hold-up, This does not mean that writing down where a transacting party uses the court contract terms is not beneficial to transac- and the threat of litigation to enforce an tors. Writing down binding contract terms imperfect contract term that is contrary to has the obvious benefit that the court can the intent of the contracting parties, is be used to enforce performance. The idea different from the type of hold-up that that court enforcement of explicit con- occurred in our house construction exam- tracts may be the mechanism by which a ple, where the landowner took advantage transactor engages in a hold-up merely of the absence of a contract to hold up the recognizes that contractual specification builder after the short-term land lease not only has benefits but also has associ- expired. We may wish to think of the court ated costs. For some elements of perfor- as unable to protect the builder in the mance there may be no trade-off in terms house construction case, whereas actually of added rigidity associated with writing the court is effectuating the hold-up by down contract terms. For example, con- strictly enforcing the written contract tractual specification is costless when de- terms in the Fisher-General Motors case. sired performance is measured accurately However, although this distinction may be by the contractually specified term and the important for contract law, the hold-ups term is costlessly observable by the court. are analytically similar. Both hold-ups are However, when transactors must use a caused by a transactor using the court to less than perfect proxy for performance in take advantage of an imperfection in the a contract there is a trade-off. Including contract that governs an economic rela- the proxy in the contract not only may tionship. In the Fisher Body-General Mo- help in enforcing the understanding but tors case, court enforcement of the imper- also may do harm by making the contrac- fect cost-plus contract sanctions Fisher’s tual arrangement more rigid. attempt to charge General Motors arbitrar- It is the very benefit of contract specifi- ily high prices. Similarly, in the house cation, i.e., that transactors’ hands can be construction case, court enforcement of tied with respect to certain variables that the obvious imperfection in the contract might otherwise be used to effectuate a (namely, that the contract only covers the hold-up, that creates the harm of contrac- short term) sanctions the landowner’s at- tual rigidity. As the Fisher-General Motors tempt to charge the builder an arbitrarily case illustrates, once an agreement is for- high price after the short-term land lease malized in a written contract, it cannot expires. cheaply be breached if unanticipated I am assuming in this discussion that changes occur in the market. The only the court only enforces written terms and limit on the cost to General Motors of not does not enforce unwritten terms. This is, performing to the literal terms of the im- of course, an oversimplification. Courts perfect contract when market conditions interpret both written and unwritten deviated substantially from ex ante expec- terms when enforcing contractual agree- tations was essentially General Motors’ ments. However, we can assume that the declaration of bankruptcy. amount of discretion exercised by the If, on the other hand, a contractual court with regard to unambiguous written understanding is not formalized in a writ- terms is limited, and that as transactors ten contract, transactors can more cheaply add additional things to their contracts the opt out of the agreement if subsequent likelihood that the court will effectuate a market conditions deviate substantially hold-up by rigidly enforcing these imper- from expectations. The understanding is fect contract terms increases. much more flexible because, without the
KLEIN: SELF-ENFORCING RANGE 449 court forcing transactors to perform to the other transactors in their dealings with literal terms of the contract, transactors this transactor, the transactor engaging in can renege and only lose the value of the hold-up will face increased costs of whatever transactor-specific investments doing business in the future. Potential are present in the relationship. Therefore, trading partners will become less willing at some point transactors may decide to to rely upon the transactor’s promises and avoid the rigidity associated with court demand more favorable and/or more ex- enforcement of written contract terms by plicit contract terms. For example, if Gen- intentionally leaving many elements of eral Motors had held-up Fisher and this intended performance unspecified and en- was communicated in the marketplace, forcing these terms instead by a private General Motors would have found it more enforcement m e ~ h a n i s m . ~ expensive to purchase inputs in the future. Each transacting party compares the Ill. THE SELF-ENFORCING RANGE OF potential hold-up gain from breaching the CONTRACTUAL RELATIONSHIPS contractual understanding with the capi- The privately imposed sanction that tal loss from the private sanction. If the permits transactors to enforce the unwrit- hold-up gain is less than the capital cost, ten terms of their contracts can be thought then the transactor cannot credibly of as consisting of two parts. One part is threaten breach of the contractual under- the future loss that can be imposed di- standing. Therefore, although transactors rectly on the transactor if the relationship could take advantage of the fact that all is terminated. Given the presence of non- the elements of a contractual understand- salvageable transactor-specific invest- ing are not perfectly specified in the writ- ments, the threat of termination of the ten contract, they will not do so and will relationship implies a potential capital instead perform in a manner that is con- loss equal to the discounted value of the sistent with the mutually understood con- quasi-rents from these investments. For tractual intent. example, if General Motors had termi- The magnitude of the private sanctions nated (or failed to renew) its relationship that can be imposed on each transactor with Fisher, they could have imposed a who attempts a hold-up defines what can capital cost on Fisher for non-performance be called the self-enforcing range of the equal to the specific investments made by contractual relationship. The self-enforc- Fisher in the General Motors specific tools ing range measures the extent to which and dies. market conditions can change without The other part of the private sanction precipitating a hold-up by either party. that is imposed on a transactor who is Changes in market conditions may alter engaging in the hold-up is the damage to the value of specific investments and, the transactor’s reputation in the market- therefore, the hold-up potential, yet as place. If the violation of the contractual long as the relationship remains within the understanding is taken account of by self-enforcing range where each transactor’s hold-up potential gain is less than the private sanction, a hold-up will not take place. Only when changes in 5. The private enforcement mechanism upon which the following analysis is based is presented in market conditions move transactors out- Klein and Leffler [1981]. Lott [1988]extends the Klein side the self-enforcing range so that the and Leffler model in the spirit of the present paper by introducing random changes in cost or demand one-time gain from breach exceeds the which alter the incentive of transactors to perform. A private sanction will the hold-up threat, firm‘s decision to cheat is also considered to be sto- i.e., the threat of breach of the contractual chastic in Darby and Kami 119731 and Karpoff and Lott 119931. understanding, become credible. When
450 ECONOMIC INQUIRY this occurs the transactor will not be de- era1 Motors contract would have been terred from breaching even if the transac- self-enforcing and the malincentives asso- tor expects to be terminated and knows ciated with the cost-plus contract terms that everyone in the marketplace will would not have mattered. Fisher would think he is a “cheat.” This is what oc- have known that they could not take ad- curred in the General Motors-Fisher Body vantage of the literal terms of the contract case. Fisher and General Motors found without being punished by General Mo- themselves outside the self-enforcing tors and that the punishment would have range because of a very large increase in been greater than their hold-up gain. demand by General Motors for Fisher-pro- duced bodies. This increase in demand IV. AN ILLUSTRATION: THE ALCOA-ESSEX CASE increased the Fisher hold-up potential so much that it became larger than the pri- The concept of the self-enforcing range vate sanction that could be imposed on of a contractual relationship can be further Fisher by General Motors and Fisher illustrated by the Alcoa-Essex case.7 Essex, found it profitable to violate the intent of an aluminum cable manufacturer, located the contractual understanding by taking its cable fabrication plant adjacent to an advantage of imperfect terms of the agree- Alcoa aluminum production facility, ment. thereby permitting shipments of pro- The change in market conditions that cessed aluminum from Alcoa to Essex in permitted Fisher to take advantage of molten form. While the Essex plant loca- General Motors in this way was presum- tion lowered costs, it also created an Alcoa ably unanticipated. When the contract was hold-up potential. Alcoa could threaten to entered into in 1919 the dominant produc- hold up Essex by increasing the price of tion process for automobiles consisted of delivered aluminum, thereby expropriat- individually constructed, largely wooden ing the value of the Alcoa-specific element open bodies; the closed metal bodies sup- of Essex’s investment, namely, the added plied by Fisher were essentially a novelty. transportation cost of receiving aluminum After 1919, demand for closed metal bod- from a more distant supplier and the in- ies grew dramatically, and by 1924 they creased cost of reheating cold ingots. accounted for about two-thirds of General To protect against such behavior Essex Motors’ automobile sales.6 entered into a long-term contract with This unanticipated shift in demand in- Alcoa, in which Alcoa agreed to process creased the extent by which the contract alumina into aluminum for Essex at spec- forced General Motors to rely on Fisher ified output rates and to be paid in accord and made it profitable for Fisher to take with a predetermined price formula. The advantage of the contract to hold up Gen- long-term pricing formula chosen by eral Motors. The large increase in demand Alcoa and Essex tied the price Essex increased Fisher’s hold-up potential of would pay over time to the increase in the General Motors so that it became greater wholesale price index for industrial com- than the private sanction that could be modities.8 This prevented Alcoa from tak- imposed on Fisher by the loss of new and future sales to General Motors and to 7. Aluminum Co. @America v. Essex Group, Inc., 499 others in the marketplace that learned F.Supp. 53 (W.D. Pa. 1980). This case is discussed in Speidel [1981] and Goldberg [1985]. about its behavior. If this large change in 8. The wholesale price index was chosen for this demand had not occurred, the Fisher-Gen- contract by Townsend-Greenspan (Federal Reserve Chairman Alan Greenspan‘sold consulting firm). The same index was also chosen for the contract litigated 6 . Sixteenth Annual Report, General Motors Corpo- in Missouri Pub. Ser. Co. v. Peabody Coal Co., 583 S.W. ration, year ended December 31, 1924. 2d 721 (Mo. App.), cert. denied, 444 US.865 (1979).
KLEIN: SELF-ENFORCING RANGE 451 ing advantage of Essex by arbitrarily in- extent of unanticipated changes in market creasing the price after Essex had made its events is measured along the horizontal highly Alcoa-specific plant investment. axis by the deviation of market prices, Unfortunately, the wholesale price P,, from contracted prices, Pc. For any index which the parties agreed to use in deviation of market prices from contracted their contract turned out to be a very poor prices, the resulting associated potential measure to rely upon. Although the hold-up (by the transactor who has gained wholesale price index had historically by enforcing the literal terms of the agree- tracked Alcoa’s costs, electricity costs (the ment) is measured along the vertical axis. principal non-labor cost in aluminum pro- Let us assume for expositional simplicity duction) began to rise much more rapidly that the contractually specified flow of than the wholesale price index after the goods implies that each $1 price deviation 1973 crude oil supply crisis. By June 1973 from the contract price along the horizon- Essex was receiving aluminum from Alcoa tal axis creates a potential hold-up gain at a net cost of less than one-half the with a present value of $1 million. For contemporary market price of aluminum, example, if the market price rises above resulting in what the judge asserted was the contract price by $1, the potential an estimated windfall gain to Essex of hold-up gain to the buyer, Essex, of enforc- more than $75 million over the life of the ing the literal terms of the agreement, c~ntract.~ which we denote by HE, is $1 million; if The enforcement by Essex of the literal the market price falls, say, $2 below the terms of this imperfect contract can be contract price, the potential hold-up gain considered a hold-up since it can be as- to the seller, Alcoa, of enforcing the con- sumed to be contrary to the original intent tract agreement, denoted by HA, is $2 mil- of the contractual understanding. Like the lion. The potential hold-up gain as market Fisher Body-General Motors contract, the price deviates from contract price, there- long-term contract designed to protect fore, is represented in Figure 1 by the 45 Essex against a threatened expropriation degree line HH.’O of rents by Alcoa resulted, because of The self-enforcing range of contractual unanticipated changes in market condi- performance is determined by considering tions, in a much greater threatened shift of the transacting parties’ private enforce- rents to Essex from Alcoa. ment capital. Assume, for example, that Figure 1 graphically illustrates the con- Essex’s private enforcement capital, which cept of the self-enforcing range of the we denote by K,, is $5 million (say $4 Alcoa-Essex contractual agreement. The million from the capital depreciation of Essex’s Alcoa-specific investments and 9. The actual cost to Alcoa was substantially $1 million from the future income loss to higher. The judge calculated the loss to Alcoa by con- sidering Alcoa’s accounting costs, including the cost Essex of operating in the marketplace with to Alcoa of constructing the additional plant necessary a poorer reputation). Therefore, Alcoa to fulfill the Essex contract, over the period 7977-87. However, if we consider the opportunity cost to Alcoa could impose a $5 million cost on Essex if by comparing what they could have sold the alumi- it holds up Alcoa by insisting on delivery num for in the marketplace with the price at which they were contractually bound to sell the aluminum at contract terms when the value of alumi- to Essex, the amount is much higher. For example, in num has risen above contract terms. As a 1979, when Essex received aluminum from Alcoa under the contract at thirty-six cents a pound, Essex resold some of their aluminum in the open market at 10. We are assuming that the court will always en- seventy-three cents a pound, for a difference of thirty- force the written contract terms, not in the sense that seven cents a pound. Multiplying this underpricing the court would require specific performance, but that by the seventy-five million pounds Alcoa was com- the court would award money damages to Essex (if mitted to deliver to Essex annually yields an oppor- market prices increased) or to Alcoa (if market prices tunity cost to Alcoa of nearly $30 million in 1979 alone. fell) based on the written contract terms.
452 ECONOMIC INQUIRY FIGURE 1 The Self-Enforcing Range of the Alcoa-Essex Contract Essex's hold-up gain (HE) and private enforcement capital (KE) (million $) "E / H 10 9 8 7 6 (KE) 5 4 3 2 I 1 1 1 (KA) 9 10 H / HA Alcoa's hold-up gain (HA) and private enforcement capital (KA) (million $)
KLEIN: SELF-ENFORCING RANGE 453 result, Essex cannot credibly insist on re- More generally, the contractual under- ceiving the goods at the contracted price standing is not likely to require contrac- as long as the market price deviates from tual adjustments of all deviations of the the contract price by less than $5. For market price from the contracted price. example, if the market price increased, say, Given costly information about changing $3 from the contract price, the $3 million market conditions, it will be wasteful for gain to Essex of such enforcement is less transactors to devote resources to search than the $5 million loss to Essex from for information and negotiate changes for termination of the relationship with Alcoa every small deviation of contract terms and communication to the marketplace of from market conditions. Consider, for ex- Essex’s failure to adjust contract terms to ample, a case of a contractor who, after market conditions.” agreeing to build an additional room on The analysis is symmetrical for the case your home for $20,000, informs you at the of the potential Alcoa hold-up of Essex start of construction that the contract price when the market price falls below the has to be adjusted upward from the agreed contracted price. If Alcoa’s private en- upon price of $20,000.00 to $20,010.00 be- forcement capital loss, KA, is, say, $8 mil- cause of a change in his cost of nails which lion (consisting of, for example, a $2 mil- occurred in the two weeks since the con- lion loss of Essex-specific investments and tract was bid, negotiated and agreed upon. a $6 million loss of market reputation cap- You would, of course, not be aware of this ital), the market price can, in principle, fall cost change nor would it be practical for up to $8 below the contract price and the you to verify his claim. More importantly, contract adjustment in price still be made you would, with good reason, wonder by Alcoa. This is because of the now what kind of contractor you were dealing credible threat Essex can make to cut its with-apparently one that intended to en- losses by terminating its dealings with gage in significant rent dissipating negoti- Alcoa and communicating to the market- ating activities during the life of the con- place the breach by Alcoa of the contrac- tract. Analogously, we should not assume tual understanding. The entire self-enforc- that Essex is holding up Alcoa if it en- ing range, therefore, covers all market forces its contract with Alcoa when the price deviations from the contract price market price exceeds the contracted price between minus $8 and plus $5. Within this by a small amount. It is more likely that range of price deviations, represented in Alcoa would suffer reputational penalties Figure 1 by the flat portion of the if it seeks release from its contract with SS schedule between minus $8 and plus Essex unless a small upward adjustment $5, contract terms will be “voluntarily” in price were made. If contractual adjust- adjusted to the market price without any ment is part of the implicit contractual side payments being made by the transac- understanding, the understanding gener- tors to one another. ally is that adjustments are not made un- less some sufficiently large minimum dis- turbance occurs.12The contract terms that 11. I am assuming that Alcoa can credibly threaten to terminate Essex in spite of the fact that it is costly define the self-enforcing range can be for Alcoa to carry out such a termination threat be- cause they have made Essex-specific investments. Alcoa can credibly threaten to terminate Essex when 12. Some contracts explicitly formalize this by in- Essex threatens a hold-up within what Alcoa believed cluding reopener provisions, where the contract is was the self-enforcing range either because of what opened for renegotiationafter some market price index Alcoa learns about Essex (that Essex has lower private moves more than a minimum amount. See Goldberg enforcement capital) or because of what Essex and and Erickson [19871. Crocker and Masten [1991] pro- other buyers would learn about Alcoa if Alcoa failed vide a general discussion of the contractual mecha- to terminate Essex (that Alcoa has higher costs of im- nisms employed by transactors to flexibly adjust prices posing the termination sanction). in long-term contracts.
454 ECONOMIC INQUIRY thought of as a ”contractual constitution” presence of Essex private enforcement that is not anticipated to be frequently capital, Alcoa can impose a $5 million loss arnended.I3 on Essex. In the case of ( P , - P,) equal to Given the constitutional contractual un- $6, if Alcoa and the market consider pay- derstanding of the parties and the time ment to Essex of any settlement greater necessary to negotiate contractual than $1 million as a hold-up by Essex (i.e., changes, transactors can find themselves as a breach of the implicit contractual un- outside of the self-enforcing range if sur- derstanding regarding settlements), then prises take place-that is, if large and we can assume that Alcoa will be able to sudden unanticipated changes occur in credibly impose the $5 million loss on market conditions. When this occurs, Essex and Essex will willingly accept only a transactor’s hold-up potential is greater $1 million to adjust the contract price up than its private enforcement capital and $6.00 before continuing the business rela- threats to breach the contractual under- tionship. The hold-up settlement payment standing and enforce the literal terms of schedule is, therefore, represented in Fig- the contract are credible. For example, if ure 1 by the schedule SS.15 the positive deviation between market This analysis suggests that when par- and contract prices is greater than the $5 ties enter a contractual relationship they given by Essex’s reputation capital, Essex can be thought of as buying what amounts can credibly threaten Alcoa with litigation to an option representing the probability to enforce the literal terms of the contract of a hold-up occurring. In particular, Essex if it does not receive a side payment in has purchased a call and has written a put, return for modifying the contractual ar- while Alcoa has purchased a put and has rangement to coincide with market written a call. The defining points of the prices.14 self-enforcing range can be thought of as The magnitude of the necessary side the exercise prices of these put and call payment settlement will be less than the options that Essex and Alcoa have written potential transactor gain represented by and purchased along with their contract. the H H schedule in Figure 1. For example, As in standard options pricing theory,16 if market prices move above contract the values of these options increase (1)as prices so that (P, - P,) is $6, Alcoa need the value of the ratio of the underlying not pay Essex $6 million to force Essex to asset price increases relative to the exer- adjust the contract price up to the market cise price (in our case, as the value of the price. In the real world we do not observe hold-up potential increases relative to the discontinuous behavior such as no side private enforcement capital), and (2) as payment being made when the price devi- the variance per period of the asset price ation is $5.00, but a more than $5 million multiplied by the number of periods in- side payment being made when the price creases (in our case, as the variance of deviation is, say, $5.10. Because of the underlying market conditions and the length of the contract increases). There- fore, because hold-ups are costly, when the 13. Goldberg [ 1976,4261 has argued that it is useful variance of (P,-P,) is high, transactors to think of transactors designing a contractual arrange- ment as establishing a “constitution”to govern their ongoing relationship. 14. A relationship outside the self-enforcing range does not imply that litigation occurs. For litigation to 15. I am assuming for simplicity throughout the take place it is necessary, in addition to the parties discussion a threshold model of private sanctions, that being outside the self-enforcing range, for the parties is, any and all types of hold-ups trigger the same lump- to have sufficient informational differences regarding sum private enforcement penalty. what they have at stake and what their probabilities 16. See, for example, Brealey and Myers [1991], of success in court are. chapter 20.
KLEIN: SELF-ENFORCING RANGE 455 will require more reputational capital or ered as alternatives-firms will rely upon reduce the length of their contract or the one or the other, but never both. Principal- specific investments they make. The major agent models, for example, formulate the difference between option analysis and contracting problem as if transactors do our hold-up analysis is that by writing not possess any private enforcement cap- particular contract terms transactors not ital. Therefore, it is not surprising that only can vary the exercise price but, as we these models have limited predictive shall see, they also can vary the underly- value in explaining real world contract ing probability distribution that deter- terms. On the other hand, standard eco- mines the value of their options. nomic models of reputational enforcement provide no role for contractual specifica- V. THE ROLE OF CONTRACT TERMS tion.**However, given the fact that private The role of contract terms within this enforcement capital is limited, transactors framework is very different from the stan- can be expected to use written contract dard economic view of contract terms. The terms and, hence, the assistance of the view of contract terms that underlies court, as a supplement to private enforce- much of the principal-agent and mecha- ment. nism design literature, for example, is that Unlike standard economic models, the contract terms are used to create optimal probabilistic hold-up framework pre- incentives on some court-enforceable sented here implies a fundamental com- proxy for performance. Optimal but not plementarity between court enforcement perfect incentives are created by contract and private enforcement. When employed terms because the terms are only imperfect together the mechanisms are substitutes in proxies for performance and ate assumed demand in the sense of a positive cross- price effect, i.e., an increase in the price of to represent the sole elements of perfor- mance against which transactors maxi- one increases the demand for the other. mize.I7 The problems that arose in the For example, an increase in the cost of Fisher-General Motors case may be con- court enforcement increases investments in private enforcement capital. However, sidered as an example of the type of im- the two enforcement mechanisms are com- perfect incentives and associated ineffi- ciencies created when imperfect contract plements in production in the sense of a terms are used. However, it is a mystery positive cross effect in production, i.e., an increase in the quantity of one increases within this standard framework why Fisher and General Motors would have the marginal product of the other. The two enforcement mechanisms work better to- considered it optimal to choose such clearly imperfect contract terms to begin gether than either of them do separately. Within this framework transactors use with. The problem with the standard eco- written contract terms not solely to create nomic framework is that court enforce- an incentive to perform with regard to ment and private enforcement are consid- some court-enforced, contractually speci- fied proxy for performance. Rather, trans- actors use written contract terms to define optimally the self-enforcing range of their 17. A survey of the principal-agent literature is provided in Hart and Holmstrom 119871. The com- contractual understanding. The goal of plex, contractually specified incentive schemes that contractual specification is to economize solve the agency problem in this literature are also generally claimed to be only second-best because of on the amount of private enforcement the presence of transactor risk aversion, which creates a tension between the effect of a contract term in op- timally rewarding productive work and in shifting un- 18. See Kreps [19901for a discussion of reputational wanted risk to the agent. enforcement models in noncooperative game theory.
456 ECONOMIC INQUIRY capital necessary to make a contractual right of K G defines the probability of a relationship self-enforcing by merely “get- General Motors hold-up, the area to the ting close” to desired performance in a left of KF defines the probability of a Fisher wide variety of circumstances (without Body hold-up, and the area between KF creating undue rigidity) and to let the and K G is the probability that the General threat of private enforcement move per- formance the remainder of the way to the Motors-Fisher relationship remains within desired level. the self-enforcing range. Contract terms can accomplish this goal Panel A of Figure 2 represents the situ- of economizing on private enforcement ation after Fisher has made its General capital in two fundamental ways. First of Motors specific investment and a signifi- all, contract terms can operate directly to cant General Motors hold-up potential of control nonperformance. By defining per- Fisher has been created. Panel B repre- formance with explicit court-enforceable sents the situation after Fisher and Gen- contract terms, such as the quantity, qual- eral Motors have negotiated a contractual ity and price of a product that must be arrangement which attempts to control delivered, transactors control hold-up be- the hold-up potentials of the parties. As- havior by legally “tying their hands” with suming that the rent-dissipating costs as- regard to variables that can be manipu- sociated with hold-ups are proportion- lated to expropriate rents from a transact- ately related to the magnitude of the hold- ing partner. In the Fisher-General Motors up, transactors will attempt to minimize case, for example, these contractual re- these costs when setting contract terms by straints took the form of an exclusive minimizing the expected value of the dealing clause with a specified price for- hold-up, i.e., the sum of the expected mula. hold-up values associated with the tails of This is illustrated in Figure 2, which the probability distribution. Because the presents the probability distribution of the actual hold-up is assumed to be adjusted hold-up potential in the General Motors downward by the private enforcement and Fisher Body relationship,f (HI, which sanction that can be imposed on the trans- is assumed for expositional simplicity to actor engaging in the hold-up, General be related to some scalar measure of Motors and Fisher can be assumed to be ex post market conditions that can be minimizing measured along the horizontal axis, as in m KF the Alcoa-Essex case.I9 Figure 2 measures General Motors’ hold-up potential and (1) I (H- KG)f(H)dH J (H- KF)f(H)dH* -a K, private enforcement capital to the right of zero and Fisher’s hold-up potential and private enforcement capital to the left of Panel B illustrates that, although the zero. (As illustrated, there is no reason contract terms substantially reduce the that the probability distribution need be probability that General Motors will centered on zero.) The shaded area to the hold up Fisher for its specific investment, the contract terms also substantially in- crease the probability of a very large 19. In reality there is unlikely to be market real- izations that correspond to a single unique hold-up Fisher hold-up of General Motors if mar- potential such that an increase in one transactor’s ket conditions change dramatically. The hold-up potential necessarily implies a corresponding decrease in the other transactor’s hold-up potential. contract decreases the probability of being Therefore, one may have to model the situation with outside the self-enforcing range, but also a separate probability distribution for each transactor. increases the far tails of the hold-up dis- However, the formulation presented here does illus- trate the fundamental economic forces at work. tribution. This corresponds to the rigidity
KLEIN: SELF-ENFORCING RANGE 457 FIGURE 2 The Hold-Up Probability Distribution in the Fisher-General Motors Case A. Fisher makes a General Motors specific investment 0 i i! B. Contract terms are set
458 ECONOMIC INQUIRY costs associated with literal court enforce- transactors’ hold-up potentials under ment of imperfect contract terms dis- likely future conditions. By more closely cussed above. It is because of these rigid- relating actual private enforcement capital ity costs associated with contractual spec- to likely requirements, transactors widen ification that, after some point, each con- the ex post market conditions that are tract term which the transactors decide to likely to fall within the range where per- use involves a cost/benefit calculation. We formance remains assured. can expect, therefore, that the degree of This view of contract terms, as a way to contractual specification will be lower the increase the effectiveness of a self-enforce- greater the private enforcement capital ment mechanism by shifting private en- possessed by the transactors. forcement capital between transactors, has Where private enforcement capital is much greater predictive power in explain- larger, contracts will be ”thinner,” with ing the contract terms we observe in the transactors writing out only the essential world than the standard view of contract elements of the agreement, or perhaps terms. For example, consider the grant by even proceeding on the basis of a verbal a franchisor to a franchisee of an exclusive understanding and a handshake; where territory. The standard economic view of private enforcement capital is smaller, contract terms would emphasize the effect written contracts will be ”thicker,” with of the exclusive territory in creating the transactors attempting to specify more el- correct incentive on the franchisee to per- ements of performance and provide for form due to the increased customer repeat more contingencies. For example, con- sale created by the exclusive territory. The tracts between Japanese companies can be exclusive territory thereby reduces the expected to be much less completely spec- franchisee’s incentive to ”free ride” on ified than a similar contractual relation- other franchisees. However, the exclusive ship between U.S.companies. Japanese territory more importantly also creates a companies generally possess large franchisee premium stream and, therefore, amounts of private enforcement capital in gives the franchisee something valuable to transactions with one another because of lose if it is terminated by the franchisor for the significant sharing of information re- non-performance.20 garding performance among Japanese The exclusive territory and the associ- companies and the large potential ”loss of ated payment of a premium stream from face” in the Japanese marketplace if it is the franchisor to the franchisee can be perceived that one has engaged in a hold- thought of within our private enforcement up. When a large amount of private en- framework as a shift of private enforce- forcement capital is present, there is a ment capital from the franchisor to the lower likelihood of being outside the self- franchisee. The franchisee now has more enforcing range and, therefore, less need to lose if it is terminated, namely the to bear the costs associated with contrac- franchisee loses the discounted value of tual specification. the expected premium stream associated The second fundamental way in which with the exclusive territory; and the contract terms can reduce the expected franchisor now has less to lose if it un- hold-up probability is by shifting private fairly terminates the franchisee, namely enforcement capital between transactors. the franchisor saves the discounted value Rather than directly attempting to reduce of the larger expected premium stream the hold-up potential, contract terms can that it no longer has to pay the fran- shift the location of the self-enforcing range so that private enforcement capital coincides more accurately with the 20. See Klein and Murphy [1988] and Klein [1995].
KLEIN: SELF-ENFORCINGRANGE 459 chisee.21This shift in private enforcement (3) 1 - F(K, - X) = F ( K , + x). capital, because it more accurately aligns the transacting parties' enforcement capi- tal with likely future franchisee hold-up Intuitively, if the probabilities are unequal, possibilities, expands the self-enforcing the overall probability of a hold-up occur- range. That is, the exclusive territory in- ring in the relationship could be reduced creases the probability that ex post market by shifting private enforcement capital conditions will fall within the range where from the transactor with the lower proba- performance can be privately enforced. bility to the transactor with the higher This example is illustrated in Figure 3 probability.22 where, once again, we assume there is a Another example of contract terms effi- market realization of a single hold-up po- ciently shifting the self-enforcing range is tential, with H , and H,. representing the the use of a contract to determine which franchisee and franchisor hold-up poten- transactor makes the transaction-specific tial and K , and K,. representing the fran- investment. In general, the transactor who will make the specific investment is deter- chisee and franchisor private enforcement mined by comparing the likely future pri- capital, respectively. vate enforcement capital requirements If we assume that the shifts in private (i.e., the hold-up potentials) of each party enforcement capital from the franchisor to under alternative likely contingencies the franchisee, represented by x in Fig- with the amount of private enforcement ure 3, are dollar for dollar, in the sense capital that each transactor has available. that every dollar increase in the franchisor Therefore, it is usually the transactor with hold-up (in every ex post state where a the smaller private enforcement capital, franchisor hold-up occurs) implies a cor- such as Fisher Body, that will make the responding saving of one dollar in the specific investment. The larger firm, be- franchisee hold-up (in every ex post state cause of its increased repeat transaction where a franchisee hold-up occurs), then frequency, generally has more private en- this process of shifting private enforce- forcement capital and hence increased ment capital will occur until credibility that it will fulfill the contract. Similar reasoning explains why many contracts may appear "one-sided" or "un- K, + x +5 --a ( H - K, + x)f(H)dH = 0. 22. This result assumes that the real costs associ- ated with hold-ups are related to the magnitude of the hold-up and that this relationship is the same for both transactors. For example, the real costs may be pro- This implies that in equilibrium the prob- portional to the magnitude of the expected hold-up ability of engaging in a hold-up will be with both transactors having the same proportionality constant. This will not be the case, however, if any the same for the franchisor and the fran- franchisee hold-up gains entail primarily distribution chisee, or effects with relatively little real costs compared to franchisor hold-up gains of the same magnitude. For example, a franchisee hold-up may entail some costs associated with loss of product reputation on the part of consumers and the cost of replacing the franchisee, 21. More completely, the franchisor's loss from ter- while a franchisor hold-up may entail much larger minating franchisees is the discounted value of its cost costs associated with the efficiency of the franchising advantage of running the operation as a franchise ar- arrangement compared to the next best alternative mar- rangement compared to the next most efficient form keting arrangement. Since contract terms are set to of operation from which is netted out the premium minimize real costs (and not hold-ups), this would stream the franchisor must pay the franchisee to assure imply a higher probability of a franchisee hold-up than franchisee performance. See Klein (19951. a franchisor hold-up in equilibrium.
460 ECONOMIC INQUIRY FIGURE 3 The Shift of Private Enforcement Capital from a Franchisor to a Franchisee Y fair.”23 For example, if General Motors additional costs on the firm), it may pay possessed substantially more private en- both parties to use a termination-at-will forcement capital than its suppliers, it contract. Although such a contract may could avoid the rigidity associated with seem unfair, with the employee vulnerable contractual specification by not promising to a potential hold-up by the employer, anything in writing in its supply contracts. one cannot interpret such arrangements The contracts would appear to be one- without recognizing that private enforce- sided, but this would not substantially ment capital, in addition to the explicit increase the probability that it would contract terms, also governs the relation- hold up its suppliers. Another example is ship and that the employer may have employee termination-at-will clauses. Be- sufficient private enforcement capital to cause it is extremely difficult to specify in define a sufficiently broad self-enforcing a court-measurable way all the conditions range. of adequate employee performance, and court enforcement of imperfect terms en- VI. A PROBABILISTIC VIEW OF HOLD-UPS tails all the rigidity costs discussed above This analysis implies that contractual in addition to the costs of artificial record arrangements can only be understood if keeping, litigation expense and time delay we recognize that transactors optimally (during which the employee may impose design their contracts to combine court- enforced written contract terms with self- 23. See Klein [1980]. enforced unwritten terms. Given the par-
KLEIN: SELF-ENFORCING RANGE 46 1 ticular contract terms they choose and the if employees sometimes take pencils home private enforcement capital they possess, for their personal use, the pencils are part transactors expect the relationship to re- of the wage and working conditions of the main within the self-enforcing range, job. (And if the value of the pencils to the where market conditions can change and employees exceeds their cost and employ- the parties will perform as intended. How- ers do not expend resources to prevent the ever, transactors also know at the time taking of them, there is nothing inefficient they enter their contractual relationships about this form of compensation.) and make their specific investments that More importantly, identifying moral their private enforcement capital is lim- hazard behavior with a hold-up blurs a ited, that their written contract is imper- fundamental analytical distinction. Con- fect and incomplete and, therefore, that sider the example of the demand for med- there is some probability of a hold-up oc- ical services by individuals with health curring. In particular, transactors know insurance, a commonly cited case where that there is some probability that market moral hazard behavior takes place. Health conditions may change sufficiently (and insurers who, after writing the best con- the value of the quasi-rents accruing to tracts they can, knowingly accept the fact one of the parties increase sufficiently) so that their policyholders will take advan- that one party will find it in its interest to tage of the low marginal price in these engage in a hold-up. contracts to increase their demand for For example, the unanticipated change health services. In spite of this behavior, in market conditions that occurred in the the transacting parties still find it in their Alcoa-Essex case was the 1973 crude oil interests to enter the relationship. It is true “shock” which led to a quadrupling of the that the moral hazard behavior is ”non- price of aluminum. This was a contin- performance,” in the abstract, ideal sense gency that was not covered in the Alcoa- that if sufficient private enforcement cap- Essex contract and once this unanticipated ital existed or perfect contract terms could event occurred, the short-run gain to Essex be written, the behavior would not exist. from the failure to adjust the price became However, the behavior is fully expected greater than the depreciation of Essex’s and, I would maintain, has nothing to do private enforcement capital. It became with a hold-up. profitable for Essex to violate the intent of A hold-up is a particular kind of trans- the contractual understanding by de- actor non-performance distinct from manding enforcement of the contract as moral hazard behavior. Specifically, a written. The contractual relationship had hold-up, as opposed to moral hazard be- moved outside the self-enforcing range. havior, requires unanticipated events. This probabilistic view of hold-ups Transactors may recognize that there is a should be contrasted with Williamson’s positive probability of a hold-up occurring view of opportunism which, he asserts, is and may know ahead of time that if par- equivalent to moral hazard behavior.24 ticular conditions develop, a hold-up will First of all, if moral hazard behavior is take place. However, hold-ups are always fully anticipated, it should be considered surprises in the sense that the particular as merely part of the price. For example, conditions that will lead to the hold-up are considered unlikely and, because it is costly to negotiate and specify contract 24. Williamson [1985,51, n. 81. Considering moral hazard behavior as opportunism is inconsistent with terms, these unlikely conditions are not Williamson’s definition of opportunism in terms of de- taken account of in the contract. If the ception and guile (fn. 1 supra). Williamson attempts transactor being held up had expected to reconcile this inconsistency by claiming that one should consider deception broadly. that market conditions would develop to
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