We stand with you - always - Montgomery ...

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We stand with you - always - Montgomery ...
●     https://www.commonapp.org
        https://www.commonapp.org
    ● /coronavirus
        /coronavirus

      What’s New with Common App:
      A preview of 2020-2021 enhancements

      Meredith Lombardi, Outreach & Education

      June 11, 2020

    We stand
    with you -
    always

                                                © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
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●    Our goal is to help reduce stress and anxiety for                                                                        picture
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●    We’ve worked with members and advisory groups
     to determine how to add space in the application
     and recommender system to accommodate and
     collect COVID-19 related information.

                                                                                     © 2020 The Common Application, Inc.

Staying connected in the
time of coronavirus
1.   Stay in touch with students and families by email, text,
     social media, and in some cases, by phone.

2.   Share critical resources.
                                                                For additional information:
3.   Encourage students to take advantage of virtual college    Staying Connected in the time of
     exploration resources.                                     coronavirus blog post
4.   Take advantage of virtual conferences and events.          Special thanks to counselors from our
                                                                Outreach Advisory Committee for sharing
5.   Meet students where they are - on social media.            their ideas with the community.
6.   Continue to celebrate students.

7.   Remind students that there’s help when they need it.

8.   Continue to network with fellow counselors and advisors.

                                                                                     © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Virtual College Exploration

Common App                  NACAC                        StriveScan                     Cialfo

● Explore Common App’s      ● College Admission Status   ● Free                         ● Free
  nearly 900 member           Update, a central          ● View recordings of virtual   ● Online University Fair
  colleges                    resource of information      presentations to explore
                              about changes in college                                  ● View recordings of
● Virtual tours and image                                  college opportunities          university presentations
  galleries                   admission as a result of
                              the coronavirus outbreak   ● 500+ colleges in 47            (from May 29-30)
                                                           states and 13 countries
commonapp.org/explore       ● Find information on each                                  explore.cialfo.co/webinars
                              institution’s plans and
                                                         strivescan.com/virtual
                              policies for admission
                              events

                            nacacnet.org/college-admi
                            ssion-status-coronavirus

                                                                                              © 2020 The Common Application, Inc.

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                                                                                              © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Agenda

1. Expanding our reach
     ○ Our members
     ○ Our applicants
     ○ Our counseling community
2. Increasing access
3. Delivering insight
4. Q&A

                                               © 2020 The Common Application, Inc.

Agenda

1. Expanding our reach
2. Increasing access
     ○ Celebrating student achievement
     ○ Supporting those who support students
3. Delivering insight
4. Q&A

                                               © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Agenda

1. Expanding our reach
2. Increasing access
3. Delivering insight
     ○ Tools you can use
     ○ Overview of 2020-2021 application and
         recommender enhancements
4. Q&A

                                               © 2020 The Common Application, Inc.

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                                               © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Today: 897

Who we are                                                                                   629

Common App is a non-profit
membership organization
committed to the pursuit of access,
equity, and integrity in the college

                                                                                                               Number of Members
admission process.
                                                                               276

                                                            156
                                           116

                                 15

                                                 Growth in membership 1975 – 2019    © 2020 The Common Application, Inc.

Common App membership

897                                   50                                   63
                  Member                            US States, DC,                             International
                  Institutions                      and Puerto Rico                            Members

209                                   19                                   404
                  Public                            Countries outside                          No Application
                  Institutions                      the United States                          Fee

                                                                                     © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
2020-2021 New members

                                        Public Institutions
 40
               New members
               and counting
                                         • Auburn University (AL)                • Texas Tech University (TX)

                                         • Augusta University (GA)               • The University of Texas at Dallas (TX)

                                         • Clemson University (SC)               • The University of Texas at San Antonio (TX)

 20            US states                 • Coastal Carolina University (SC)

                                         • Lake Superior State University (MI)
                                                                                 • University of Colorado Colorado Springs (CO)

                                                                                 • University of Georgia (GA)

                                         • Norfolk State University (VA)         • University of Louisville (KY)

                                         • Northern Illinois University (IL)     • University of South Florida (FL)

  19           Public
               institutions              • Richard Bland College of William
                                           and Mary (VA)
                                                                                 • University of Wisconsin-Milwaukee (WI)

                                                                                 • Winthrop University (SC)

commonapp.org/blog                                                                                  © 2020 The Common Application, Inc.

First-year and transfer numbers
as of April 15, 2020

 1M                                     5.6M                                       31%
                     Unique first-year                             First-year                                First-generation
                     applicants                                   applications                              students
                                                                  submitted

85K                                     177K                                       39%
                     Unique transfer                              Transfer                                  First-generation
                     applicants                                   applications                              students
                                                                  submitted

commonapp.org/impact
                                                                                                    © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Recommender activity
as of April 15, 2020

408K                                     73K                     61K
                          Teachers                Counselors                         Transfer
                                                                                     Recommenders

154K                                     47K                     28M
                          Other                   Advisors                               Forms
                          Recommenders                                                   Submitted

                                                                             © 2020 The Common Application, Inc.

The applicants
Top 15 states
• New York (11.2%)
                                                                  213
• California (9.3%)
                                                               countries
• New Jersey (6.6%)
                                                                  and
• Florida (5.7%)
                                           91%                 territories
• Illinois (5.6%)
• Massachusetts (5.2%)
                                           U.S.
                                                                                            9%
• Pennsylvania (4.9%)                                                                        int’l

• Ohio (4.9%)
• Virginia (4.1%)
• Texas (4.1%)
• North Carolina (4.0%)
• Georgia (3.2%)
• Maryland (3.0%)
• Connecticut (3.0%)
• Michigan (2.5%)
                                                                             © 2020 The Common Application, Inc.
We stand with you - always - Montgomery ...
Common App in MCPS
2019-2020

                                          Top Receiving Institutions
                                                                                                    24%
  6,694           Unique MCPS
                  applicants              •   University of Maryland, Baltimore County
                                                                                                     Applications
                                                                                                      submitted
                                          •   Salisbury University                                  with fee waiver
                                          •   Penn State
                                          •   University of Virginia
                                          •   University of Michigan

37,071            Applications
                  submitted
                                          •
                                          •
                                              Johns Hopkins University
                                              New York University
                                          •   The George Washington University
                                          •   University of Pittsburgh
                                          •   University of North Carolina at Chapel Hill
                                          •   Cornell University
                                          •   University of Delaware
      674         Colleges and
                  universities
                                          •
                                          •
                                              St. Mary's College of Maryland
                                              American University
                                          •   Howard University

                                                                                            © 2020 The Common Application, Inc.

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• Leveraging data and insight to inform
  practices

• Broadening the types of students and
  institutions we serve
We stand with you - always - Montgomery ...
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                              © 2020 The Common Application, Inc.

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Grants and funding

We are managing over $3.5M in multi-year
grants from six major foundations
These grants are helping us advance our access
agenda, covering:
  ●   student and family engagement
  ●   college coaching
  ●   evidence-based interventions
  ●   scholarship solutions
  ●   community college pathways
  ●   data and research

                                                                © 2020 The Common Application, Inc.

Reach Higher
Reach Higher seeks to empower underrepresented youth to
chart their own post-secondary pathways by equipping them
with information, inspiration, and guidance.

Common App and Reach Higher have united to help millions
more students live their college dreams.

Supporting Gen Z               Connecting         Celebrating
                               via Text           Counselors

Honoring Commitments to        Combating Summer
Higher Education               Melt                             © 2020 The Common Application, Inc.
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pursuing their education past high school.                                                    Also, this
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Usually recognized every year on May 1, but it can be                                         Show Vi
celebrated by schools, organizations, and communities
any day that works best for their students.

Celebrate!
Share in the excitement on social media with
#CollegeSigningDay and #BetterMakeRoom

BetterMakeRoom.org/collegesigningday

                                                        © 2020 The Common Application, Inc.

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Former First Lady Michelle Obama joined
hundreds of students and celebs from across the                                               Also, this
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The stream has been watched over 17 million                                                   Show Vi
times.

Watch YouTube’s "Dear Class of 2020" as well as
clips of speeches by Mrs. Obama, President
Obama, Beyoncé, Lady Gaga, high school & college
graduates from the Class of 2020, and many more.

youtube.com/bettermakeroom
youtube.com/dearclassof2020
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                      © 2020 The Common Application, Inc.

commonapp.org
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  -   Campus setting                                                          Also, this
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• Map and list views of colleges
• PDF export of college lists

commonapp.org/explore

                                        © 2020 The Common Application, Inc.

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                                        © 2020 The Common Application, Inc.
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commonapp.org/plan

                                              © 2020 The Common Application, Inc.

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 ●   Telling your story
 ●   Working with recommenders and advisors
 ●   Paying for college

commonapp.org/ready

                                              © 2020 The Common Application, Inc.
Writing
Requirements

Available on the Applicant Solutions
Center portal
 ●   Search for any member college using
     dynamic filter
 ●   Includes personal essay, college questions,
     and writing supplement

appsupport.commonapp.org

                                                             © 2020 The Common Application, Inc.

Encouraging students

A Student’s Guide to Your First Year of College
Created in partnership with Michelle Obama and Reach
Higher, YouTube Originals and NowThis produced a
10-episode crash course for students entering college. The
series covers topics ranging from financial management to
finding mentors and friends to living on your own.

A Year of Firsts
Michelle Obama partnered with the digital media company
ATTN: to launch A Year of Firsts video series on IGTV
showing inspiring stories about four students navigating
their first year of college.

reachhigher.org
bettermakeroom.org
                                                             © 2020 The Common Application, Inc.
Advisor role

•   Counselors and advisors can track
    student progress in the Common
    App recommender system
•   Students can share a PDF preview
    of their in-progress application
•   Counselors and advisors can review
    college-level details for each student

Counselor information is shared with
colleges; Advisor information is not

                                             © 2020 The Common Application, Inc.

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                                             © 2020 The Common Application, Inc.
Account Rollover
The 2020-2021 application launches on August 1, but your students don’t have to wait until then.

Username & password                              What rolls over?                              What does NOT roll over?
remain the same.                                 A student’s college list and                  Anything on the My Colleges tab,
                                                 answers to questions on the                   including the FERPA release
                                                 Common App tab.                               authorization, recommender
                                                   ●   Profile                                  invitations, or answers to
                                                   ●   Family                                  college-specific questions.
                                                   ●   Education
                                                   ●   Testing
                                                   ●   Activites
                                                   ●   Writing
                                                   ●   Courses & Grades
                                                                                                         © 2020 The Common Application, Inc.

The first-year application
will include several user
experience improvements.
 ● Update “Hispanic or Latino” to “Latino/a/x”

 ● Ability to indicate proficiency in more than one “Other” language

 ● Honors section update to allow for “Add Another” (similar to
   Activities section)

 ● In the Activities section, separate the “Position or Leadership
   description” (required, 50 characters max) and “Organization name”
   (optional, 100 characters max) and into two separate questions

 ● Ability for any student to update their FERPA waiver prior to a
   recommendation submission (regardless of what platform
   recommenders use)

 ● Allow for students to search FAQs from within the application

 ● A guided walkthrough tutorial after account creation
                                                                                                         © 2020 The Common Application, Inc.
2020-2021 first-year essay
prompts remain the same

Pro tip: Students can use content from
Google Drive in their application.

commonapp.org/blog

                                                               2019-2020 application data

2020-2021 transfer
personal statement prompt
 In response to feedback and survey responses,
 we are making the following enhancements:
   ●    Update the transfer personal statement prompt to
        align with the first-year essay prompts
   ●    Improve instructional text
   ●    Add an ‘Educational Path’ question so that it will
        continue to be available for colleges who wish to ask it
   ●    Add an ‘Additional Information’ question to the
        common portion of the application

commonapp.org/blog
COVID-19 questions
Application
Community disruptions such as COVID-19 and natural
disasters can have deep and long-lasting impacts. If you
need it, this space is yours to describe those impacts.
Colleges care about the effects on your health and
well-being, safety, family circumstances, future plans, and
education, including access to reliable technology and quiet
study spaces. For more information, check out our FAQ.

  ●    Optional
  ●    250 word limit
  ●    Located in the Additional Information section
  ●    Separate from the existing Additional Information
       question, which remains (650 word limit)

commonapp.org/blog

                                                                                  © 2020 The Common Application, Inc.

COVID-19 questions
Counselor Forms
Your school may have made adjustments due to community disruptions such
as COVID–19 or natural disasters. If you have not already addressed those
changes in your uploaded school profile or elsewhere, you can elaborate here.
Colleges are especially interested in understanding changes to:
  ●    Grading scales and policies
  ●    Graduation requirements
  ●    Instructional methods
  ●    Schedules and course offerings
  ●    Testing requirements
  ●    Your academic calendar
  ●    Other extenuating circumstances
Your students will have a similar space in their application to share how these
events have affected them personally.

  ●    Optional
  ●    500 word limit
  ●    Located in the School Profile section                                       © 2020 The Common Application, Inc.
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                                                                         © 2020 The Common Application, Inc.

The first-year recommender
system is getting a refresh

Background & User Research
● Recommender support survey from past 3 years             Project Drivers
  (over 1,000 written requests for improvement)
                                                            ●   Modernization
● Recommender interviews & testing
                                                            ●   Accessibility
● Focus group at NACAC Conference                           ●   Responsiveness
● Outreach Advisory Committee input                         ●   Branding
● Previously submitted ideas from users and stakeholders

commonapp.org/blog

                                                                         © 2020 The Common Application, Inc.
Improving workflows
  ●    Ability to “update” school forms with a click of a button

  ●    New “to-do” list feature helps show which forms are
       coming due

  ●    Guided walkthrough tutorial

  ●    Added CAID and birthday to student pages

  ●    New sort features including ability to sort students by
       invitation date

  ●    Notifications of student activity

  ●    Ability to upload more than one file per question

Updates across all platforms

  ●    Ability to “unsubmit” a form prior to any college download

  ●    Ability to send the Final report to other colleges
       post-submission
                                                                    © 2020 The Common Application, Inc.

                                                                    © 2020 The Common Application, Inc.
● System walkthrough
● Student filters

                        © 2020 The Common Application, Inc.

● Notifications
● ( ? ) icons
● Application preview

                        © 2020 The Common Application, Inc.
© 2020 The Common Application, Inc.

© 2020 The Common Application, Inc.
New integration partners
Current Partners                                              New Partners

                                                                         * 2021-2022 launch

commonapp.org/blog                                                      © 2020 The Common Application, Inc.

Tips & best practices
●   Celebrate #CollegeSigningDay with your students
●   Create a practice account
●   Watch video tutorials
●   Explore the Common App website
●   Check out the blog for updates
●   Sign up for the monthly newsletter
●   Download Common App Ready resources
●   Access resources in the recommender system
●   Use Application Preview to support students
●   Follow @commonapp, @reachhigher, and @bettermakeroom on
    social media
●   Contact 24/7/365 support when you need it
    appsupport.commonapp.org or appsupport@commonapp.net
    recsupport.commonapp.org or sfsupport@commonapp.net

commonapp.org/counselors-and-recommenders
                                                                        © 2019 The Common Application, Inc.
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We’re committed to continuous improvement:
ideas.commonapp.org

                                             © 2020 The Common Application, Inc.

Thank you
Meredith Lombardi
mlombardi@commonapp.org

                                             © 2020 The Common Application, Inc.
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