VMWARE PARTNER CONNECT PROGRAM GUIDE - EXPERTEACH
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VMware Partner Connect Program Guide PROG RA M G U I D E– M A Y 2 0 2 0 VMware Confidential – made available to VMware authorized partners solely for their internal reference
2 Table of Contents 1. Partner Connect Program Overview 5. Partner Connect Program Benefits Program Value Program Incentives and Investments Partner Connect Program Overview Benefit Eligibility Program At-a-Glance Benefits At-a-Glance by Business Model Benefits Deep-Dive 2. Partner Enrollment Co-selling Partner Enrollment and Transaction Rights Training Benefits Partner Connect Journey Marketing Benefits Additional Marketing Benefits 3. Business Models Sales Acceleration, Support and Services, Enablement Choosing the Right Business Model Resell 6. Partner Resources Cloud Services 7. Appendix Cloud Provider Licenses 4. Program Progression and Requirements Managed Services Provider Partner Connect Path Framework Operational Information Partner Connect Progression Requirements At-a-Glance Sales Territory Restrictions and Order Requirements VMware Partner Competencies Territory Location and Additional Country List Territory Restrictions Market Maturity List A Value-Based Tier Credit Strategy Solution Maturity List Tier Credit Calculation Example Product Mapping License Maturity Glossary Copyright © 2020 VMware, Inc. All rights reserved. This product is protected by copyright and intellectual property laws in t he United States and other countries as well as by international treaties. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and other jurisdictions. All other marks and names mentioned herein may be tra demarks of their respective companies.
3 LEGAL NOTICE AND UPDATES PLEASE NOTE: Your participation in the Partner Connect Program may be limited by your partner program agreement with VMware. This Partne r Connect Program Guide only applies to the activities authorized under your current partner program agreement(s) and does not expand your current co ntract authorization(s). For example, if your current agreement is a VMware Cloud Provider Program Agreement, you are not fully authorized to resell VMware offerings. To b e fully authorized to transact in the different Partner Connect business models, you must sign the new Partner Connect Program Agreement. This guide may be translated into multiple languages. Should there be any discrepancies between translated versions and the E nglish version, the English version will prevail. This guide will be periodically updated to account for programmatic changes. Please refer to this table for the latest updates. Date U pdate Description Page Number February 10, 2020 Program Guide published for Partner Connect Launch All Updated links to align with new portal: clarification made for Services-only partner All pages with links plus the following pages: 7, March 3, 2020 requirements; additional MSP information 19, 24, 32, 34-37, 46-49, 59 Ne w or updated content: additional operational steps, tier credit calculation timeline, license rental/MSP transactions, license rental benefits and technical support, product Following pages: 6, 8, 9, 13, 21, 26, 31, 33, 35, May 4, 2020 hierarchy, marketing benefits. Re moved content: Pre-launch or outdated materials (i.e., 39, 45, 59 and 60. Partner Journey, previous Slide 5) June 22, 2020 Enrollment Form link fix Page 8. July 6, 2020 Intake Form availability, Service-only partners benefits and overall benefits update Page 8, 18 and 31. Copyright © 2020 VMware, Inc. All rights reserved. This product is protected by copyright and intellectual property laws in t he United States and other countries as well as by international treaties. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and other jurisdictions. All other marks and names mentioned herein may be tra demarks of their respective companies.
Table of Contents 4 Progression and Overview Benefits Resources Appendix Requirements Program Value Program Value VMware Partner Connect reimagines the way we do business with our partners. Partner Connect Program Designed to deliver simplicity, choice, and innovation, Partner Connect aligns with your business model so you can optimize profitability. Overview Program at-a- Glance Simplicity: Clear paths to profitability with consolidated requirements across routes to market. Simplicity Choice: Easily extend services across our portfolio with access to the resources you need to help your customers scale and Choice succeed. Innovation: Offer new ways to Innovation grow your business by solving the challenges of tomorrow and leading the industry with innovative service offerings.
Table of Contents 5 Progression and Overview Benefits Resources Appendix Requirements Program Value Partner Connect Program Overview VMware Partner Connect offers a simplified, consistent experience designed to provide clearer paths to profitability, whether you want to resell Partner Connect software or services, manage or host services, or provide value-add services to your customers. Program Overview Program at-a- Glance Partner Program Framework V MWARE PARTNER NETWORK Solution Provider Resell: Resell licenses and Cloud Provider (VCPP) support and/or resell VMware SaaS offerings Corporate Reseller Regional Premier Managed Service Provider Cloud Cloud Provider: Cloud Hosting Resell Services or resell of VMware SaaS OEM* Provider offerings Distributor* Aggregator* Aligned to VMware IT Strategic Priorities Services: Deliver professional Telco* services and/or subcontract with VMware professional Disparate individual RTM services programs *To be included in future releases
Table of Contents 6 Progression and Overview Benefits Resources Appendix Requirements Program Value Program At-A-Glance PROGRAM COMPLIANCE PARTNER MASTERY AND MATURITY Partner Connect Tier requirements are specific per IT path Program Overview A d ditiona l Operational Requirements • (1) VOP-CP w/ Committed Contract 1 Master Services Competency Performance Investment • (1) VOP-SE + Program at-a- 1 or 2 Solution Competencies Glance 1 Solution Competency 1 Solution Competency F o undational Requirements For All Partners (depending on the path) REQUIREMENTS • VMware Partner Connect Contract • (2) VSP Foundation Partner • Ethics and Compliance Training Sales Connect • Due Diligence Questionnaire 1M Tier Credits Enrollment • $895 flat fee for mature markets 1 only, Form due annually at time of renewal. 50K Tier Credits NA Enrolled Enrolled PARTNER ADVANCED PRINCIPAL New Authorized Limited • Tr ansaction Rights (no Enrolled benefits plus: Partner tier benefits plus: Advanced tier benefits plus: BENEFITS 2 Portal incentives) • Exclusive Opportunity • Sales Rewards • Badging Access • Training Discount Registration • Solution Rewards • Educational Co-investment • Full Portal Access • Partner Technical Support • Partner Locator • Development Funds 3 • Field Sales Engagement • NFR/IUL • Additional NFR/IULs (proposal-based) • Partner Locator with Additional • Partner Demand Center • SETs • SaaS Incentives Sales Tags • Partner Connect Logo • Additional NFR/IULs • Additional NFR/IULs • Sponsorship • PCT Program (MSC Required) • SET Early Access For Cloud Providers only to transact Hosting/Managed Services offerings • Purchasing Program Eligibility • CAL Academy Required to transact subscription- • Press Release Templates • Livefire Training based offerings • Learning Zone License 1 Market Maturity lists included in Program Guide Appendix. 2 Specific financial incentives for partners who have been designated as services-only partners are available to those transacting a minimum of $10,000 (USD) during the first 12 months out of the last 15 months are eligible for consideration. See full list here 3 Development Funds (DF) eligibility does not guarantee funding. Funding is subject to budget availability, prior approval by VMware, and submission of proof of performance as defined in the DF Guide. Note that additional eligibility criteria may apply depending on partner tier.
7 Partner Enrollment VMware Confidential – made available to VMware authorized partners solely for their internal reference
Table of Contents 8 Progression and Overview Benefits Resources Appendix Requirements Partner Enrollment and Transact ion Partner Enrollment Rights Partner agreements and training To become an Enrolled New partner, you simply need to accept the VMware Enrollment Agreement online; however, to transact within Partner Partner Connect Journey Connect, you must be Enrolled Authorized. To become Enrolled Authorized, you must accept the VMware Partner Connect Program Agreement online and meet all foundational training requirements. In addition, Partner Integrity requirements apply. Partner Connect Forms and Partner Connect Foundational Partner Connect Ready to progress to Partner Agreements and Compliance Training Program Fee Connect mastery tiers VM war e Ethics & Comp liance Tr aining for Par tner s 4 . The organization’s compliance contact should also complete: 1 . Complete the Partner 2. Partner achieves E nrolled 3 . Within 120 days of enrollment, Connect Enrollment Ne w status and VMware the following must be completed: • Intake Form (can be done in parallel with Foundational Form and accept the provides limited access to • (2) VSP Foundation Training) Enrollment Agreement the Partner Connect portal • Ethics and Compliance training • Partner Integrity Due Diligence Questionnaire (if required) Visit the Partner Integrity Initiative page for more information and timelines. 5. Complete the Partner Connect Note : Resell 6. Pay the program A dditional Operational Steps: Authorization Form to achieve Partners are fee: $895 flat for • Cloud Providers must complete (1) VOP-CP training E nrolled Authorized status. Form requested to mature markets* only. • If selling subscriptions, one team member must complete (1) includes acceptance of the VMware select a ‘Preferred Program Fee due VOP-SE training Partner Connect Agreement and Distributor’ annually at time of • Cloud Providers sign a rental agreement with their Aggregator acknowledgement of the renewal • Cloud Providers must click on the “Activate Cloud” button in Code of Conduct the Partner Connect Portal to enable Cloud transactions *Market Maturity lists included in Program Guide Appendix.
Table of Contents 9 Progression and Overview Benefits Resources Appendix Requirements Partner Enrollment and Transact ion Partner Connect Journey Rights Tier cycle example - illustrative purposes only Partner Connect Journey Within the Partner Connect tier cycle, we proactively manage contracts on the following cadence: • On a monthly basis, you will have the opportunity to move up in levels with access to corresponding eligible incentives. • On an annual basis, we will conduct an audit that will be the one time per year that down-leveling is applied. FYQ4 FYQ1 FYQ2 FYQ3 FYQ4 FYQ1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Enroll Program Partner Example: Partner Partner Partner End-of-Year Transition Monthly Partner Eligible Monthly Monthly Monthly Partner Click-to-accept Audit audit Audit for Incentives Audit Audit Audit Tier and program execution Occurs 1st day of next compliance Program Occurs fiscal month of up- Occurs Occurs Program Fee Payment* Occurs Migration every month every month every month elements level designation every month Partner Renewal Date Date is specific to each partner Sign Contract & Partner Eligible Partner Mid-Year Pay Program Fee, for incentives in Up-leveling Health Check if applicable* new program Tier and tier Occurs 1st day of compliance Complete Foundational + fiscal month elements Yearly relevant Progression Down-leveling Training Occurs 1st day of new fiscal year Program Transition Monthly Up-leveling Example Yearly Down-leveling Example * $895 flat fee for mature markets only. Program Fee due annually at time of renewal.
10 Business Models VMware Confidential – made available to VMware authorized partners solely for their internal reference
Table of Contents 11 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Choosing The Right Business Model VMware Partner Connect is a single program with one set of requirements covering multiple business models. You have the flexibility to add or Resell change business models as it makes sense for your business. As a partner, consider which business model(s) makes sense for you. Cloud Cloud (License Resell Rental Lifecycl e) Cloud (License Rental • I want to resell VMware offerings, potentially wrapped with professional services – How It Works) • I want VMware to own the license terms and provide support to my customer Cloud (MSP Lifecycl e) Cloud Provider Cloud (MSP – How It Works) • I want to build services utilizing VMware offerings myself, in my own data center (license rental) or utilizing VMware Cloud Services (MSP) Services • I want to own the license terms with my customer and provide support to my customer Services • I want to deliver professional services to my customer and/or subcontract with VMware professional services for my customer
Table of Contents 12 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Resell VMware resellers are partners whose primary business model is value-added reselling and/or services delivery. By providing customers with an unbiased opinion, VMware resellers combine their technology expertise along with services to deliver VMware solutions to address specific Resell customer business problems. VMware resellers typically advise customers to understand their customer’s business needs. Partner Connect gives resell partners access to benefits, rewards and resources that help drive license and services business, create new Cloud opportunities, increase profitability, and differentiation from competitors. Cloud (License Rental Lifecycl e) Cloud (License Rental – How It Works) Cloud (MSP Lifecycl e) ENGAGEMENT MODEL Cloud (MSP – How It Works) DISTRIBUTOR CUSTOMER PARTNER Services CONNECT RESELLER
Table of Contents 13 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Cloud VMware Cloud Services: There are two models used to deliver cloud services - License Rental and Managed Services Provider . Resell VMware Cloud Provider Cloud Provider leveraging Cloud License Rental* VMware Software VMware software Licenses technology to Under the License Rental model, Cloud stand up their Cloud (License Provider (CP) partners leverage VMware own Rental Lifecycl e) software licenses to build out their own Cloud Provider’s infrastructure infrastructure offerings and managed services Data Center and deliver Cloud (License Rental in their own data centers. managed – How It Works) *Cloud Provider License Details here services on top AND OR Cloud (MSP Lifecycl e) VMware Cloud Cloud (MSP – VMware Managed Services How It Works) Cloud Provider Services Provider** leveraging VMware Under the Managed Services Provider (MSP) Operated Data VMware SaaS Services model, partners purchase VMware Cloud services offerings Centers and offer managed services on top to resell to without their customers. investment in A key requirement of participating in MSP is that the ir own data Cloud Provider owns OnDemand ce nter the Cloud Provider owns the terms of service and customer TOS infrastructure all support for their end customers. Geographic and deliver expansion is a key use case for the MSP model, Vertical Expansion GEO Expansion managed where partners can quickly expand to new services on top regions without expensive data center VMware XaaS Technology Hybrid Cloud investments. **Managed Services Provider Details here For License Rental and MSP transactions, tier credits are credited to the Cloud Provider path and the product’s other primary path (e.g. VMC on AWS).
Table of Contents 14 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Cloud (License Rental Lifecycle)* Below is an overview of the VMware License Rental lifecycle. Resell 1. Commit Contract–Partner signs the License Rental Commit Contract with a VMware Aggregator. The Commit Contract specifies the minimum monthly Partner consumption amount, Cloud and provides discounts based on volume. Aggregator Commit Contract 2. Build & Host Your Cloud–Flexibility to choose from dozens of 1 Cloud (License VMware products listed in the Product Usage Guide. VMware Rental Lifecycl e) SETs (Solution Enablement Toolkits) package VMware services, sales, and marketing IP that enable you to capitalize on SDDC, Cloud (License Rental EUC, and Hybrid Cloud services opportunities. CP reports – How It Works) monthly CP builds & 3. Market & Sell Your Hosted Solution–Explore differentiated and product hosts VMware monetizable cloud services you can deliver as a Cloud Provider. consumption solution Cloud (MSP Offer networking, security, cloud management, cloud Lifecycl e) migration, hybridity, datacenter consolidation, and more, 5 2 exceeding customer expectations and outperforming your LI CENSE RENTAL CLOUD Cloud (MSP – SLAs. PROVIDER How It Works) 4. P rovide S upport to Your Customers–Partners are responsible for all Customer support to their customer base. VMware provides Production Level support to the Partner. Enhanced CP provides CP markets, Services support options, and optional technical resources are available. support to sells their their hosted Customers solution 5. Report Monthly Product Consumption–By the 5th of every month, Partner will log into the Commerce Portal to input and confirm the prior month’s usage. Partner reviews the report 4 3 and submits it to their Aggregator. Pay for just what you consume every month. (above the minimum commit). Aggregator bills Partner for previous month’s usage. *Cloud Provider License Details here
Table of Contents 15 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Cloud (License Rental – How It Works)* There are four participants in the License Rental model: the Customer consuming the Partner’s solution, the License Rental Partner (hosting Resell the solution), the Aggregator (owns the contract with the Partner / billing & collection), and VMware. The License Rental Partner will work with Aggregator for contract and billing, and VMware for product and support. Cloud The License Rental contract is held between the Aggregator and the Partner. The contract is a commitment to a minimum monthlyspend, the Partner will be entitled to a discount for the VMware products consumed every month. At the end of the month, the Partnersubmits a Cloud (License usage report with the Aggregator. The contracted discount will be applied to those purchases. Rental Lifecycl e) The Partner provides support to their Customer, and VMware provides support to the Partner. Cloud (License Rental – How It Works) Customer License Rental Aggregator VMware Cloud (MSP Lifecycl e) ▪ Customer for the ▪ Commits to a License ▪ Sets up minimum ▪ Provides product Partner Hosted Rental contract level monthly commit and license keys to Service ▪ Builds and hosts VMware contract with Partner Partner Contract & Billing solution Contract & Billing Contract & Billing Cloud (MSP – ▪ Purchases Cloud ▪ Markets and sells solution ▪ Serves as billing and ▪ Provides How It Works) Services from the to their customers collection agent for Production Level Partner products consumed support to Partner ▪ Provides support to their by Partner (not Customer) ▪ Receives support customer base Services ▪ Receives Production Level from the Partner ▪ Does not provide ▪ Provides technical support from VMware product support and GTM resources ▪ Has no direct ▪ Pays the Aggregator for to Partner to contact with VMware products effectively build VMware consumed every month and sell Or der & Support Or der & Support *Cloud Provider License Details here
Table of Contents 16 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Cloud (MSP Lifecycle) Below is an overview of the VMware MSP lifecycle. Resell 1. Commit Contract–Partner signs the Commit Contract with their preferred Aggregator. Partner then commits to VMware an MSRP (list price) spend to obtain a volume discount for their purchases. Cloud Aggregator 2. Cloud Provider builds MSP Pipeline–Partner initiates go to market Commit Contract activities and starts building their business for Managed Services. 1 Cloud (License Rental Lifecycl e) 3. Deliver Managed Services and Own the Terms of Service– Once the opportunity has been identified, order Cloud Service from VMware and provide Managed Services as part of the Cloud (License Rental CP builds offering to your customers. Partners must provide their own terms CP reports – How It Works) MSP of service to their customers. Partners must provide managed and pays pipeline Cloud (MSP Lifecycl e) services as part of the offering to the customer. At a minimum this must include technical support for the service and all functions 5 2 associated with service configuration, add-ons, renewals and anything pertaining to billing. M ANAGED SERVICES Cloud (MSP – PROVIDER How It Works) 4. On-Board and Provide Support to your Customers–Partner will on- board the VMware Cloud services for their customers. Subsequently, Partner may obtain technical support from VMware CP delivers Services with the following provisions. In turn, Partners are responsible for CP provides ToS, all customer support, which may include but not limited to support managed customer communication, any managed services, answering services installation, configuration and usage questions. 4 5. Complete Monthly End Customer Reports and Pay Invoices–On the 3 5th of every month, Partner will log into the Commerce Portal and review the prior month’s usage. Partner will review the report and submit it to their Aggregator. Following that, the Aggregator will send the Partner an invoice for the month. *Managed Services Provider Details here
Table of Contents 17 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Cloud (MSP – How It Works) There are four participants in the Managed Services Provider (MSP) model – the Customer for the services, the Managed Services Provider Resell (“MSP”), the Billing Agent (“Aggregator”) and VMware. The MSP will work with both an Aggregator and VMware in order to transact and purchase the cloud services. Cloud The Aggregator is a billing agent for VMware and will work with the MSP to get a commit contract level signed. By committing to a MSRP spend, the MSP will be entitled to a discount for the cloud services purchased from VMware. Additionally, the MSP will be granted access to Cloud (License VMware’s ordering portal (VMware Cloud Portal) in order to purchase cloud services directly from VMware. All purchases madefrom Rental Lifecycl e) VMware will be at MSRP (list price). At the end of the month, the MSP will receive a consolidated bill from the Aggregator for the services consumed from VMware during the prior month, and it is at this time that their contracted discount will be applied to those purchases. Cloud (License Rental The MSP owns the terms of service (ToS) for their customers and is responsible for all transactions and support for them, which includes – How It Works) contract, order, support and billing. Please refer to the graphic below for more details. Cloud (MSP Lifecycl e) Customer MSP Aggregator VMware ▪ Customer for the ▪ Commits to an MSP ▪ Sets up MSP on a ▪ Sells and provisions Cloud (MSP – Managed contract level Commit Contract Cloud Services to How It Works) Services ▪ Purchases Cloud Services level with VMware MSP’s Contract & Billing from VMware Contract & Billing Contract & Billing ▪ Purchases Cloud ▪ Provides managed services ▪ Serves as billing ▪ Owns Terms of Services from the on top of VMware as-a- agent for VMware for Service for MSP Services MSP services consumed only (not for the Services offerings and resells to their customers by the MSP’s customer) ▪ Receives support from the MSP ▪ Owns the Terms of Service ▪ Does not provide ▪ Provides escalation for their customers product support support only to the ▪ Has no direct ▪ Receives escalation support MSP (not to the contact with from VMware, however, customer) VMware provides support directly to their customers ▪ Bills the ▪ Pays the Aggregator for Or der & Support Aggregator for Or der & Support Services consumed services consumed by the MSP *Managed Services Provider Details here
Table of Contents 18 Progression and Overview Benefits Resources Appendix Requirements Choosing the Right Business Model Services VMware recognizes that certain partners want to focus on services To become a Services-Only partner, please ensure you have completed delivery capabilities and business models. The Partner Connect all required competencies for Principal tier. Contact Resell partnerconnect@vmware.com to request this designation. Program enables these partners to invest in professional and implementation services offerings, through the Services-Only path, centered on Solution and Master Services Competency capabilities. Cloud The Services-Only path provides partners with an opportunity to Cloud (License commercialize services investments in VMware technology and the Rental Lifecycl e) training provided is designed to equip partners with the skills and tools to deliver exceptional customer services. The Services-Only path Cloud (License Rental is at the Principal tier, given the level of skill and investment required. – How It Works) Partners earn all non-financial benefits of the Principal tier, as well as those benefits realized by achieving the Master Services Competency. Cloud (MSP Partners who have been designated as Services-only partners Lifecycl e) transacting at least one single booking of $10,000 (USD) or greater with VMware during the previous 12 months are eligible for Cloud (MSP – consideration of specific financial incentives. How It Works) Please note: Services • Partners who have been designated as Services- only partners and are non-transacting with VMware may be eligible for consideration of specific financial incentives within the cloud incentives rebate. • Partners who have been designated as Services- only partners and are non-transacting with VMware are not eligible for financial incentives within the Development Funds program.
19 Program Progression and Requirements VMware Confidential – made available to VMware authorized partners solely for their internal reference
Table of Contents 20 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Partner Connect Path Framework Partner Connect offers multiple paths to success, allowing you to focus on the strategic IT priorities that best align with your business focus. Partner Connect Completing foundational requirements allows you to transact with customers across our portfolio and is the start of your journey with Progressio n VMware. From here, you can choose where you want to focus and how much you want to invest for each area, knowing that greater investment Requirement s at- a-Glance unlocks greater value. For example, across the different paths you can achieve Principal Level in one path, Advanced Level inanother path, or no tier at all in paths that are not relevant for your business. As you progress to higher tiers within each path, rewardsand incentives also increase. Principal and Advanced Level partners receive both non-financial and incremental incentives and rewards, while Partner Level VMware Partner receives minimal non-financial rewards, and Enrolled Authorized partners can transact, but no incentives are granted. Competenci es Whether you are just beginning and building Territo ry new practice areas or have validated capabilities Transform Restriction s to deliver the greatest customer value, Partner Multi Modern Networking Empower Hybrid Cloud Digital Connect offers you opportunities to Cloud Applications and Workspace Security build profitable business with VMware. A Value-Based Tier Credit Strategy Cloud Data Center Cloud VMware Cloud Modern Network and Digital Management PRINCIPAL Virtualization and Automation Provider on AWS Applications Security Workspace Tier Credit Calculation Example ADVANCED PARTNER
Table of Contents 21 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Partner Connect Progression Partner Connect Progressio n Requirement s at- Ensure Foundational and/or Complete Training Meet the Sales Performance Progress to the a-Glance Operational requirements Requirements in the Thresholds in the desired IT corresponding higher have been met desired IT path path tier in the IT path VMware Partner Competenci es Territo ry In order to progress to Principal, you must complete one or two If you attain all the corresponding Solution Competencies + Restriction s Solution Competencies (depending on the path) and one Master Mastery* and earn 1 Million Tier Credits in the same IT path, Services Competency mapped in the desired IT path(s), plus you achieve the Principal tier in that IT path, unlock the A Value-Based Tier specific tier credit requirements. Some of the training highest incentives and rewards, such has the Partner Connect Credit Strategy requirements could have been already acquired in the previous Principal badge. tier; you must obtain any additional accreditations or tier credits Tier Credit to progress to Principal. Badging under Partner Connect is only *Cloud Verified attainment fulfills the Mastery requirement in the Cloud Provider IT path. Calculation available at this tier level. Example If you meet the Solution Competency requirement and earn In order to progress to the Partner and more than 50K Tier Credits in the same technology area, you A dvanced tiers, you must complete at least achieve the Advanced tier in that IT path. one Solution Competency mapped in the desired IT path(s)—some paths may have more than one option—plus the specific tier credits requirements. Go to Partner University to If you meet the Solution Competency requirement but earn complete the Solution under 50K Tier Credits in the same IT path, you achieve the Competencies training. Partner tier in that IT path. PARTNER ADVANCED PRINCIPAL
Table of Contents 22 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Requirements At-A-Glance Partner Connect Transform Multi Modern Empower Progressio n Hybrid Cloud Networking Digital Cloud Applications and Security Workspace Requirement s at- a-Glance Da ta Center Cloud Mgmt. and Cloud V M ware Cloud M odern N etwork and Digital V irtualization A utomation Pr ovider on AWS A pplications Security W orkspace Cloud VMware Partner Data Center VMware Cloud Cloud Native Network Mastery Management and Digital Workspace Virtualization on AWS ( c oming soon) Virtualization Competenci es Automation •Management •Desktop •Server Virtualization PRINCIPAL Automation Virtualization Solution -AND- VMware Cloud Network -AND- Cloud Provider PKS -AND- Territo ry Competencies •Hyper-Converged on AWS Virtualization •Management •Mobility Infrastructure (HCI) Restriction s Operations Management Sales Performance 1M Tier Credits 1M Tier Credits 1M Tier Credits 1M Tier Credits 1M Tier Credits 1M Tier Credits 1M Tier Credits A Value-Based Tier Any (1) aligned SC: Any (1) aligned SC: Any (1) aligned SC: Any (1) aligned SC: Credit Strategy •Server Virtualization •Management •Desktop Solution VMware Cloud •Network •Hyper-Converged Automation Cloud Provider PKS Virtualization Competencies on AWS Virtualization ADVANCED Infrastructure (HCI) •Management •Mobility •SD-WAN Tier Credit •Business Continuity Operations Management Calculation Sales Performance 50K Tier Credits 50K Tier Credits 50K Tier Credits 50K Tier Credits 50K Tier Credits 50K Tier Credits 50K Tier Credits Example Any (1) aligned SC: Any (1) aligned SC: Any (1) aligned SC: Any (1) aligned SC: •Server Virtualization •Management •Desktop Solution VMware Cloud •Network PARTNER •Hyper-Converged Automation Cloud Provider PKS Virtualization Competencies on AWS Virtualization Infrastructure (HCI) •Management •Mobility •SD-WAN •Business Continuity Operations Management Foundational Requirements Additional Operational (1) VOP-CP with Committed Contract to Transact for Hosting/Managed Services offerings, (1) VOP-SE for subscription-based offerings R equirements Foundational Requirements VMware Partner Connect Contract | (2) VSP Foundation | Ethics and Compliance Training | Due Diligence Questionnaire (if required) | Program Fee, if applicable ($895 flat fee for Fo r All Partners mature markets only, due annually at time of renewal) Once met, allows partners to transact. Financial benefits applicable starting at the Partner level. • C l oud Verified Badge, Rental Only • V M ware Sales Professional (VSP) Foundation accreditation offers basic sales techniques for VMware’s core products, including pricing, with strategies for competitively positioning those solutions to end customers. • V M ware Master Services Competencies are designed to validate your company’s capacity to deliver services related to specific VMware technologies. These designate a high level of service capability as validated by your customers. Additional information on competency offerings and associated benefits, requirements is available in the VMware Master Services Competencies Program Guide. • A V M ware Solution Competency is an organization-level designation of partner enablement designed to help partners achieve and demonstrate expertise in VMware digital foundation-focused solutions. Additional information on competency offerings and associated benefits, requirements is available in the VMware Solution Competency Program Guide.
Table of Contents 23 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Requirements At-A-Glance For Service-Only Partners As a reminder, the Services-Only path provides partners with an opportunity to commercialize services investments in VMware technology Partner Connect and the training provided is designed to equip partners with the skills and tools to deliver exceptional services for your customers. The Progressio n Services-Only path is at the Principal tier, given the level of skill and investment required. To become a Services-Only partner, please ensure you have completed all required competencies for Principal tier. Contact partnerconnect@vmware.com to request this designation. Requirement s at- a-Glance VMware Partner Competenci es Transform Multi Modern Empower Hybrid Cloud Cloud Networking Digital Applications and Security Workspace Territo ry Restriction s Da ta Center Cloud Mgmt. and Cloud V M ware Cloud M odern N etwork and Digital V irtualization A utomation Pr ovider on AWS A pplications Security W orkspace A Value-Based Tier Credit Strategy Cloud Data Center VMware Cloud Cloud Native Network Mastery Management and N/A Digital Workspace Virtualization on AWS ( c oming soon) Virtualization Automation Tier Credit Calculation PRINCIPAL •Management •Desktop Example •Server Virtualization Automation Virtualization Solution -AND- VMware Cloud Network -AND- N/A PKS -AND- Competencies •Hyper-Converged on AWS Virtualization •Management •Mobility Infrastructure (HCI) Operations Management Foundational Requirements Additional Operational (1) VOP-CP with Committed Contract to Transact for Hosting/Managed Services offerings, (1) VOP-SE for subscription-based offerings and/or (1) VeloCloud Orchestrator and badges R equirements specific to support required for VeloCloud partners providing L1/L2 support. Foundational Requirements VMware Partner Connect Contract | (2) VSP Foundation | Ethics and Compliance Training | Due Diligence Questionnaire (if required) | Program Fee, if applicable ($895 flat fee for Fo r All Partners mature markets only, due annually at time of renewal) Once met, allows partners to transact. Financial benefits applicable starting at the Partner level. • C l oud Verified Badge, Rental Only • V M ware Sales Professional (VSP) Foundation accreditation offers basic sales techniques for VMware’s core products, including pricing, with strategies for competitively positioning those solutions to end customers. • V M ware Master Services Competencies are designed to validate your company’s capacity to deliver services related to specific VMware technologies. These designate a high level of service capability as validated by your customers. Additional information on competency offerings and associated benefits, requirements is available in the VMware Master Services Competencies Program Guide. • A V M ware Solution Competency is an organization-level designation of partner enablement designed to help partners achieve and demonstrate expertise in VMware digital foundation-focused solutions. Additional information on competency offerings and associated benefits, requirements is available in the VMware Solution Competency Program Guide.
Table of Contents 24 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk VMware Partner Competencies Master Services Competencies and Solution Competencies Partner Connect Progressio n At VMware, competencies are meant to recognize sales and technical proficiency, delivery expertise, and customer success for next-generation VMware IT priorities. Achieving a VMware partner competencies allow you to strengthen your services capabilities and unlock valuable partner benefits. Requirement s at- a-Glance VMware offers you two types of competencies: VMware Partner Competenci es SOLUTION COMPETENCIES MASTER SERVICES COMPETENCIES Territo ry VMware Solution Competencies are a first step in achieving VMware Master Services Competencies require achieving advanced technical Restriction s sales and technical expertise in VMware virtualization and certifications and proof of high-level service capability and expertise as cloud computing solutions. validated by your customers. A Value-Based Tier Unlike Solution Competencies, a partner organization must demonstrate Solution Competencies are attained at the organizational Credit Strategy services delivery experience and capability by providing customer references level. They include sales training as well as both pre- and post-sales technical trainings. for recently completed projects in order to achieve a Master Services Tier Credit Competency (in addition to meeting the training requirements). Calculation Example For more information see the For more information see the Master Solution Competency Guide here Services Competencies Guide here Key to Principal: Exhibiting Mastery VMware Master Services Competent partners are trusted and certified partners with the resources, knowledge, skills, and tools to successfully deliver services. When you achieve an MSC, you prove solution mastery and your ability to deliver customer value, a critical component to unlocking maximum benefits with Partner Connect. NOTE: Attaining the Cloud Verified badge fulfills the MSC requirement in the program Cloud Provider IT path.
Table of Contents 25 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Territory Restrictions The VMware Partner Connect Program is designed to promote local relationships between customers and VMware partners. As a Partner Connect Progressio n result, there are territorial restrictions governing the purchase, distribution and use of VMware offerings, based upon the countries in which the customer, Partner Connect partner, and VMware authorized distributor/aggregator are located. Requirement s at- Complete details on the VMware Sales Territory Restrictions and Order Requirements Guide is available in the Appendix. a-Glance VMware Partner Competenci es Territo ry Restriction s A Value-Based Tier Credit Strategy Tier Credit Calculation Example
Table of Contents 26 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk A Value-Based Tier Credit Strategy Accelerating investments across business models, markets, and solution maturity Partner Connect Progressio n Licensing Model Market Maturity* Solution Maturity** Requirement s at- a-Glance = 0X Perpetual License 1X SaaS 5X VMware Partner 0X = Credits 0X 1X 2X Competenci es =Credits == DCV Di gital W orkspace V M C on AWS Territo ry Master Services Master Services Master Services 1X Competencies Competencies Competencies Restriction s = Credits A Value-Based Tier Credit Strategy * Market Maturity Country List here ** Solution Maturity List here Tier Credit Calculation Eligible Transactions: Net sales of license and Support plus Subscription (SnS) (initial purchase), Consumption of xPP Credits, Subscription, License Rental and MSP Example transactions based on the consumed points or revenue. Excluded Transactions: OEM Revenue, Renewal bookings, PSO, Education and NRE. License Rental and MSP transactions: Tier credits are credited to the Cloud Provider path and the product’s other primary path (e.g. VMC on AWS). 15 months back C A L C UL ATI O N T I M EL I NE * E X A MP LE ( M A R 2 0 1 9 – F E B 2 0 2 0 ) Last 3 months not included Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Tier credit calculation: Last Wednesday of the fiscal month Pa rtner progression: Last Friday of the fiscal month F Y 2 0 F Y 2 1 2 0 1 9 2 0 2 0 *Visit the Tier Credit Calculation Timeline document for more details
Table of Contents 27 Progression and Overview Benefits Resources Appendix Requirements Partner Connect Path Framewo rk Tier Credit Calculation Example Partner drives USD$25,000+ of SaaS consumption in an emerging country Partner Connect Progressio n Earned Requirement s at- a-Glance Tier Credits = Base Tier Credits + License Maturity Tier Credits + Market Maturity Tier Credits* + Solution Maturity Tier Credits** VMware Partner CALCULATION 1 CALCULATION 2 CALCULATION 3 CALCULATION 4 Competenci es Base Tier Credits Licensing Model Tier Credits Market Maturity Tier Credits Solution Maturity Tier Credits $25,000 Eligible 25,000 Base Tier 25,000 Base Tier 25,000 Base Tier Territo ry Transaction Revenue Credits Credits Credits Restriction s x x x 25,000 Base Mature: 0 Mature: 0 A Value-Based Tier Tier Credits Perpetual: 0 Developing: 1 Developing: 1 Credit Strategy S aaS: 1 $1 = 1 Tier Credit Emerging: 5 Emerging: 2 Tier Credit * Market Maturity ** Solution Maturity Calculation Example Country List here List here Eligible Transaction Revenue to Base Tier Credits $25,000 = 25,000 Base Tier Credits Base Tier Credits X Licensing Model Accelerator 25,000 X 1 = 25,000 Licensing Model Tier Credits Base Tier Credits X Market Maturity Accelerator 25,000 X 5 = 125,000 Market Maturity Tier Credits Base Tier Credits X Solution Maturity Accelerator 25,000 X 2 = 50,000 Solution Maturity Tier Credits Total Credits for Transaction 225,000 Total Tier Credits Partner earns 225,000 Partner meets Advanced Partner Tier Requirement Tier Credits 22.5% Progression: Principal Partner Tier Requirement +All currency examples ($) represented in USD
28 Partner Connect Benefits VMware Confidential – made available to VMware authorized partners solely for their internal reference
Table of Contents 29 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Program Incentives And Investments* and Investment s Partner Connect not only simplifies the way you do business with VMware it also rewards your activities and investments, which increases your potential incentives and rewards. Benefit Eligibility There are three Incentive and Investment Programs within Partner Connect: Advantage+, Solution Rewards, and Development Funds. Your incentive and investment opportunity is directly aligned to your level within the Partner Connect program. Benefits At-a-Glanc e by Business Model Specific incentive details—including the latest updates to terms and conditions, discount and reward percentages, and eligibility considerations—are included in the individual program guides and web pages. Click the links below to learn more. Benefits Deep- Div e If you have specific questions regarding incentive programs, please contact the Partner Support Center: partnerconnect@vmware.com. Co-Selling Training Benefits Marketing Benefits Additional Marketin g Benefits Advantage+ Solution Rewards Development Funds** VMware’s sales incentives program VMware’s back-end rebate program VMware’s pre-sales investment to Sales Acceleratio n , Support and Services, to drive bookings, pipeline visibility focused on rewarding partners who drive incremental demand and Enablement and deal advantage have demonstrated their dedication to increase strategic partners’ capacity selling and delivering VMware for VMware technologies solutions For more information click here For more information click here For more information click here *Specific Incentives and Investment program details can be found in the Terms and Conditions documents: Advantage+ Ts&Cs, Solutions Rewards Ts&Cs and Development Funds Ts&Cs. **Development Funds (DF) eligibility does not guarantee funding. Funding is subject to budget availability, prior approval by VMware, and submission of proof of performance as defined in the DF Guide. Note that additional eligibility criteria may apply depending on partner tier.
Table of Contents 30 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Benefit Eligibility* and Investment s The new Partner Connect program rewards partners for growing their business, achieving solution competencies, and progressing to Advanced or Principal tiers. Incentive eligibility is determined and applied by program tier level, market maturity, and business model. Benefit Eligibility Benefits At-a-Glanc e by Business Model Benefits Deep- Div e Advantage+ Solution Rewards Development Funds*** Co-Selling Training Benefits By Tier Principal Eligible for Financial Benefits Marketing Benefits Advanced Partner Exclusive Opportunity Additional Marketin g Not Eligible Benefits Registration only Sales Acceleratio n , Support and Services, By Market • Mature markets** receive a specific Enablement incentive structure All Markets Eligible All Markets Eligible • Developing/Emerging combined to receive a separate incentive structure *Specific Incentives and Investment program details can be found in the Terms and Conditions documents: Advantage+ Ts&Cs, Solutions Rewards Ts&Cs and Development Funds Ts&Cs. **Market Maturity lists included in Program Guide Appendix. ***Development Funds (DF) eligibility does not guarantee funding. Funding is subject to budget availability, prior approval b y VMware, and submission of proof of performance as defined in the DF Guide. Note that additional eligibility criteria may apply depending on partner tier
Table of Contents 31 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Benefits At-A-Glance By Business Model and Investment s Re sell Cloud Se rvices1 The Partner Connect program’s overall benefit structure is Badging Educational Co-investment designed so partners with Principal Benefit Eligibility Field Sales Engagement demonstrated mastery in Partner Locator with Additional Sales Tags delivering customer outcomes Additional NFR/IULs Benefits At-a-Glanc e receive maximum benefits. SET Early Access by Business Model CAL Academy Completing foundational Livefire Training requirements allows you to start Learning Zone Benefits Deep- Div e your journey with VMware and Solution Rewards transact with customers across Sales Rewards our portfolio. As you invest in Co-Selling SaaS Incentives Training Benefits VMware through increased Advanced Development Funds5 2, 3 2, 4 training and overall achievements Additional NFR/IULs across the customer lifecycle, you PCT Program (MSC Required) earn incremental and impactful Marketing Benefits Press Release Templates rewards—both financial and non- Purchasing Program Eligibility financial. Exclusive Opportunity Registration Partners who have been designated as Services-only Partner 1 Additional Marketin g partners have accelerated pathways to Principal that do not Benefits require achievement of minimum sales performance Partner Locator targets. As such, Service-only partners are not eligible for sales and solution reward benefits. Sponsorship 2 Partnerswho have been designated as Services- Additional NFR/IULs Sales Acceleratio n , only partners transacting at least 1 single booking of Support and Services, $10,000 (USD) or greater with VMware during the SETs previous rolling 12 months are eligible for Enablement consideration of specific financial incentives. Partner Connect Logo 3Partners who have been designated as Services-only Transaction Rights (no incentives) partners and are non-transacting with VMware may be eligible for consideration of specific financial incentives Enrolled Authorized within the cloud incentives rebate. Training Discount 4Partners who have been designated as Services-only partners and are non- Full Portal Access Applicable to all transacting with VMware are not eligible for financial incentives within the Partner Technical Support Business Models Development Funds program NFR/IUL 5Development Funds (DF) eligibility does not guarantee funding. Funding is subject to budget availability, prior approval by VMware, and submission of proof Partner Demand Center of performance as defined in the DF Guide. Note that additional eligibility criteria may apply depending on partner tier. Enrolled New Limited Portal Access
Table of Contents 32 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Benefits Deep-Dive and Investment s To stay current on all Incentive and Investment Program changes, please be sure to visit each incentive/investment Terms and Conditions page: Advantage+ Ts&Cs, Solutions Rewards Ts&Cs and Development Funds Ts&Cs. Benefit Eligibility Incentive Category Partner Advanced Principal Profitability Advantage+ ELA ELA Rebate/ELA Preferred Pricing Up to 12% Benefits At-a-Glanc e by Business Model SPF Additional SPF Discount 3 Up to 15% Standard Discount Discount by Product4 Up to 30% Benefits Deep- Div e Registration Exclusive Opportunity Registration Exclusive Opp. Reg Co-Selling Training Benefits Partner Tier Principal Bonus Up to 4% Rewards 1 ELA Cap with MSC 5M per deal Solution Marketing Benefits Capability MSC Up to 4% Product Focus Advanced Technologies5 Up to 4% Additional Marketin g Competency Base level Rebate Up to 4% Benefits Sales Acceleratio n , Partner Type Partner Advanced Principal Contractual–GCSS Development Support and Services, Enablement Funds 2 Common DF : Proposal Based Earned One Partner Rewards Portal Experience Process One Dev Funds Policy Subject to Budget Availability 1License/sub/upgrades (no SNS), Rebate % of Gross Bookings [after discount] for BOTH ELA and Non -ELA. Solution Rewards do not apply for Cloud Provider and VMC on AWS IT paths | 2 Development Funds (DF) eligibility does not guarantee funding. Funding is subject to budget availability, prior approval by VMware, and submission of proof of performance as defined in the DF Guide. Note that additional eligibility criteria may apply depending on partner tier | 3 -4 Not applicable for VMC on AWS IT path | 5 Not applicable for Data Center Virtualization and Digital Workspace IT paths
Table of Contents 33 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Co-Selling and Investment s Co-selling is prioritized for all Principal Partners. VMware direct field and partner sellers align to drive customer success through: Joint account planning, account development, and working together to grow revenue. Benefit Eligibility Training Benefits VMware recognizes the important role our partners play in delivering exceptional service to our joint customers. To ensure partners have the Benefits At-a-Glanc e latest sales and technical knowledge about our products, VMware offers many different training opportunities. Partners can learn in a self-paced by Business Model environment, on-line as well as various in-person, instructor-led classes. Benefit Description Details Tier Eligibility Benefits Deep- Div e Training Discount VMware offers a 20% discount on training. All VMware products All Partners (except Enrolled New) • 50% off on-demand training Incremental Training Principal Co-Selling • 40% off instructor-led training Discounts Training Benefits • 30% off onsite training Marketing Benefits Training Resources Training benefits will give you the opportunity to persue the following: Additional Marketin g Benefits Sales Acceleratio n , Training Description Details Tier Eligibility Support and Services, Enablement • VSP Accreditations Accreditations recognize knowledge on the different VMware Solutions. All Partners • VTSP They are awarded at the individual level. • VOP VMware is committed to providing industry-leading certifications that • VCA demonstrate partner individual expertise. Certain VMware certifications • VCP All Partners Certifications help your company achieve Solution Competencies by fulfilling the • VCAP Technical Post-Sales accreditation requirement. • VCDX
Table of Contents 34 Progression and Overview Benefits Resources Appendix Requirements Program Incentives Training Resources (Continued) and Investment s Benefit Eligibility Benefit Description Details Tier Eligibility Benefits At-a-Glanc e by Business Model VMware Master Services Competencies are designed to validate your There are five company’s capacity to deliver services related to specific VMware available Master Services technologies. These designate a high level of service capability as validated competencies in Master Services Benefits Deep- Div e by your customers. Your organization attains a Master Services Competency seven solution areas. All Partners Competencies by having the required number of individuals complete a set of advanced, Cloud Native MSC is solution-specific VMware certifications and submission of customer coming soon. Co-Selling references. Training Benefits Solution Competencies demonstrate your sales and technical proficiency, and proven customer success and expertise in a specialized area of There are twelve Marketing Benefits Solution business. Attaining a VMware Competency allows you to differentiate by available Solution All Partners Competencies showcasing proficiency in selling solutions in a specific solution area. Note in competencies in addition to being a benefit, Competency attainment is tied to overall different solution areas Additional Marketin g program compliance. Competencies are awarded at an organizational level Benefits HoLs are virtual labs that help partners and customers prepare for Sales Acceleratio n , • Offered for different Support and Services, Hands-on Labs certifications, validate features, and provide access to learn about the latest experience levels Enablement (HoLs) VMware Products. The environments are fully configured, tested, and All Partners • Classified by documented for on-line access. For an in-person learning experience attend technology the SociaLabs. vmLIVE daily webcasts serve as continuing education for the entire global vmLIVE • Regional VMware partner community. Each session provides key updates across All Partners • Global products/solutions, partner programs and incentives, sales, and marketing.
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