VIRTUAL FOR ALL MEA - Virtual MEA
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VIRTUAL FOR ALL MEA MEA MEA agrofood plastprintpack Agriculture Plastics Food Processing Printing Ingredients Packaging Food & Hospitality fairtrade keeps going digital 31 May - 02 June 2nd Virtual International Trade Event Meet Middle East Africa’s top buyers! 2021 www.virtual-mea.net
Why join the Virtual for all MEA community? A truly global event with a clear Middle East Africa focus Because Middle East Africa’s agrofood & plastprintpack market offers tremendous opportunities, see for yourself: Powered by the great success of Virtual agrofood & plastprintpack Africa 2020, fairtrade keeps going digital and announces Virtual Middle East Africa agrofood & US$ 24 billion for agriculture committed by AfDB for plastprintpack - Virtual for all Middle East Africa. Africa alone Scheduled for 31 May - 02 June 2021, the event aims to deepen trade relations and integration between the MEA’s imports of food processing & packaging Middle East and Africa, and between Middle East Africa technology make up for €4.683 billion in 2019* and Europe, Asia and the Americas. 30 years of experience in organising international trade shows in the Middle East, 25 years in Africa. This enables MEA’s annual food imports of US$ 85 billion to rise to us to establish the new event on a very solid basis, while US$ 170 billion by 2025 at the same time creating innovative digital ways of connecting, learning and talking business. The Middle East is Africa’s main supplier of plastics in primary forms. MEA’s imports of plastics technology in 2019 increased by 6.8% to €1.779 billion euro after €1.664 billion in 2018* MEA’s imports of printing & paper processing technology made up for €1.367 billion in 2018* Middle East Africa Imports of packaging technology make up for €2.566 billion in 2019 *Source: VDMA 2020
Why exhibit at Virtual for all MEA? Because we have proven with Virtual for all Africa 2020 that we get the best out of virtual events. Full length For this, we combine the most sophisticated digital platform with our decades of experience as organisers of leading international statements and even more trade fairs for Africa and the Middle East. exhibitor voices Read here what exhibitors at Virtual for all Africa had to say: Seong Il Hong - Dong Yang Ink Jean-Paul Benoit - PALL During the first three days of the event we have had some good I‘m very impressed about how fairtrade manages this event. It‘s new for discussions. The best thing is that I was already able to meet new buyers. you, new for us, new for our customers also, but very good in my opinion. Congratulation! Nthabe Zondo - Bumbles Babies Wincate Muthini - Pan African Chamber of Commerce and Industry PACCI Our experience has been surprisingly good and making contact has been easier We have been able to connect with associations, sectoral chambers and many as one is able to read through the company information and filter to ensure participants. Appointment features and reminders have made it easier to worthwhile engagement. We have been able to engage with both exhibitors and connect. Congratulations to the organisers for a thorough diverse platform. attendees and responses are quick. The content delivery and ease of networking was our best feature in the event. Looking forward to continuing to support the future editions of the event. Christian Schilken - Lödige Process Technology I knew that the agrofood & plastprintpack had a good reputation and a strong Anastasiia Krivospichenko - Kurgan Meat Processing Plant “Standard” attendee base in Africa. The technical platform overall was well set up and the We are addressing new potential customers, and we have successfully organisers did a good job. established contacts and held business talks. We appreciate the We always felt valued by the organising team. Finding new contacts was easy professionalism of the organiser fairtrade. Although this is the very first time and, most important, it was possible to find THE RIGHT CONTACTS by filtering we are participating in an online event, I can say that the organisation and the the ones that best suited our business model. In my opinion this is a huge involvement moments made by organisers are excellent. advantage over a “traditional” fair. Aicha Badri - Prismatech Georg Kiesl - BILLION I liked that you can see all the attendees in one place and choose directly who We’ve had some good experiences with business talks through the direct you want to connect with, with everything integrated into the same platform. integration of a video conferencing tool into the chat. We also enjoy the geographical reach of the show as we are able to connect with our customers in Ivory Coast while in the next meeting discuss new plastics processing projects in Kenya.
Why else should we exhibit at Virtual for all MEA? Because our virtual events work for everyone involved, attendees, exhibitors and speakers. Full length Read here what the attendees of Virtual for all Africa said: statements and even more attendee voices „The platform was » Événement „It was an exciting event that met „Excellent very efficient and sérieux fait my expectations and opened new organization well structured.“ des gens business frontiers. I appreciate and flawless sérieux. « the organizers. The Virtual experience.“ agrofood & ppp was a success!“ » Une plateforme pour „I like Virtual vous faciliter la vie ! « agrofood & plastprintpack Africa!“ » Très bonne expérience, à refaire même en dehors de cette situation concernant „One of the best- le Covid-19. « organized events with an extremely » J‘ai beaucoup apprécié la qualité user friendly des thèmes et les intervenants! platform“ Bravo à toute l‘équipe! C‘était très instructive. « Remarks of attendees were anonymously surveyed as part of the visitor satisfaction survey. Visitors who recognise their statement can contact us so that we can personalise it.
Why else to exhibit at Virtual for all MEA? Because our virtual events deliver first-class new contacts, learnings and business opportunities. See the satisfaction ratings of Virtual for all Africa 2020 here, the figures speak for themselves. ATTENDEES / VISITORS Find my way around the event platform Satisfied with AI recommendations to match other profiles Satisfied with the filter functions Virtual event all-in-all meet expectations Recommend the event to colleagues Main reasons to attend discuss business get information take part in the with new contacts about new products conference program EXHIBITORS 83% satisfied with the services of the organizer fairtrade 78% with the configuration possibilities of their virtual stand
Why else should we be involved in Virtual for all MEA? Because you can connect with new contacts, present new solutions & talk business. As proof, take a look at the following facts & figures on Virtual for all Africa 2020. CONNECT: 64 exhibitors from 17 countries received; 8,783 visits, their products were consulted 2,008 times. PRESENT NEW SOLUTIONS: 3,540 unique viewers attended 67 panel sessions, presentations & product demos featuring 98 speakers, a program highly appreciated by all and a great channel to convince customers of your own products TALK BUSINESS: 2,353 registered attendees from 87 countries established 5,902 contacts, exchanged 17,403 messages and recieved 13,434 visits from exhibitors, other attendees and speakers .
Why Virtual for all MEA is particularly attractive for pavilion organisers? As a senior representative of a ministry of economic affairs, an export promotion agency or an association, your priority is to efficiently support your companies in their business efforts. With Virtual for all Africa 2020, we have proven that we can offer and implement tailor-made packages for pavilion organisers. Six pavilions have already experienced this, as there were participations on behalf of the following countries, federal states, associations or foreign trade organisations. Advantage adepta Austria Korea South Africa TEDA Pavilion SWISS Pavilion VDMA Exhibitors at Virtual for all MEA 2021 within dedicated pavilions • appear in the specific pavilion filter as soon as attendees select exhibitors by country of origin or by institution • all have their own individual exhibitor profile • are linked on the profile of the pavilion organiser, i.e. the association, the ministry or the institution • have links on every exhibitor profile to the pavilion organiser • can further increase their visibility by booking one of the sponsoring packages to promote the pavilion further
A unique concept! agrofood Middle East Africa covers the entire value chain - from field to fork agrofood Middle East Africa consists of the four sub-brands agro, food + bev tec, food ingredients and food + hospitality agro food + bev tec ingredients food + hospitality Exhibitor profile Exhibitor profile Exhibitor profile Exhibitor profile • Seeds • Process technology • Food and drink ingredients • Food and beverages • Pesticides and fertilizers • Refrigeration and air-conditioning technology • Raw materials » Dairy and milk products • Agricultural machines and farming tractors • Packaging technology • Proteins » Meat and meat products • Floriculture and horticulture • Conveying,transport and storage installations • Semi-finished products » Fish and seafood products Hot house technology … • Food additives … • Staple feedstuff and feed technology • Flavours, colours and fragrances • Hospitality, hotel, shop and catering equipment • Livestock breeding and fattening Visitor profile • Starter cultures and enzymes for dairy » Foodservice equipment Veterinary equipment • Food or beverage producer - • Antioxidants & Antimicrobials » Catering technology Artificial insemination Looking for tailor-made process technologies » Professional kitchen equipment … Visitor profile … • Food or beverage producer - Visitor profile Looking for innovative products, Visitor profile • Farmers know-how and ingredients • Finished food producer • Breeders • Food trader • Keepers • Hotel, bar, café, catering professional
MEA MEA agrofood agrofood agro food + bev tec Why exhibit in agro? Middle East Africa’s imports of food Middle East Africa agro for crop production, agricultural processing & packaging technology technology and animal husbandry The importance of agriculture has been highlighted in Africa & the Middle East make up for €4.683 billion in 2019 through national and continental long- and medium-term plans, and most recently the priority agenda for the upcoming years, which emphasizes the Middle East Africa‘s imports of food processing & packaging machinery importance of 100% food and nutrition security for the entire population. (in million EURO) 2015 2016 2017 2018 2019 % North Africa 1,324 1,251 1,152 1,212 1,255 3.5 US$ 24 billion committed to agriculture by the AfDB West Africa 498 557 534 623 651 4.5 To diversify Africa’s economies and revive its rural areas, the African Development Bank (AfDB) has prioritised agriculture. The Bank has committed Other Africa 1,116 1,091 1,115 1,142 1,176 2.9 US$ 24 billion towards agriculture in the next 10 years, with a sharp focus on Africa total 2,938 2,899 2,801 2,977 3,082 3.5 agricultural industrialisation. Middle East 1,931 1,998 1,768 1,668 1,601 -4.0 Grand total 4,869 4,897 4,569 4,645 4,683 0.8 Source: German Food Processing & Packaging Machinery Association VDMA 2020 Opportunities in the agricultural industry Opportunities in the food & beverage industry • Massive investments in crop production, agricultural technology • Middle East Africa’s food industry is ever more diversifying. Massive investments are and animal husbandry currently being made in the food and beverage industry. • Increase of yields - Reduction of immense post-harvest losses - • The demand for finished food products is expanding. In recent years, fast food chains Reduction of import bill have discovered these markets. They need a functioning supply chain. • Medium-term development extremely promising • Revival of local food production and „Made-in … “-trend in combination with political will to expand local food production • One of the largest global markets for food products - still undersupplied
MEA MEA agrofood agrofood ingredients food + hospitality Why exhibit in food ingredients? Middle East Africa’s annual food Demand for F&B ingredients rising continuously imports of US$ 85 billion to rise to With 1.6 billion inhabitants, Middle East Africa has long been one of largest food markets in the world. US$ 170 billion by 2025. Expenditure in the F&B sector is growing steadily and F&B production is by far Middle East Africa food + hospitality for food, beverages and food the largest segment of the Middle East African processing industry. service Great chances for business for food and beverage suppliers from around the world: Accordingly, the demand for food & beverage ingredients is rising continuously. So it is only natural that MEA food ingredients forms an important part of MEA Middle East Africa presently imports US$ 85 billion worth of food and agricultural products. agrofood. According to the African Development Bank and other sources, Middle East Africa’s annual food imports are estimated to rise to US$ 170 billion by 2025. Retail services contribute billions of US$ to GDP Retail services contribute billions of US$ to Middle East Africa’s GDP, with supermarkets Opportunities for food ingredient suppliers comprising a key segment of the sector, largely in urban areas. Local chains have been • Middle East Africa’s food industry is ever more diversifying. joined by a rising number of foreign entrants in recent years as international brands seek a • Revival of local food production and „Made-in …“-trend; share of the growing consumer market. political will to expand local food production • Massive investments are currently being made in the food and beverage industry. • The demand for food ingredients is expanding. • One of the largest global markets for food ingredients - still undersupplied
Meet Middel East Africa’s plastprintpack top buyers MEA plastprintpack Middle East Africa’s plastics industry is fast growing Africa’s imports of plastics in primary forms Middle East’s exports of plastics in primary forms The Country Cluster of EUROMAP-European Plastics and Rubber Machinery on Plastics Resin Production and Consumption of February kt kt 2019 confirms significant growth for Middle East Africa. 25,280 6,000 5,939 25,000 CAGR: 7.25% 23,087 Middle East is a huge exporter, Africa is a huge importer 5,743 CAGR: 5.9% 21,188 of plastics in primary forms 5,586 20,520 5,500 20,000 19,494 Since the Middle East is a huge exporter of plastics in primary forms, 18,489 and Africa only produces 39% of its required plastic raw materials itself 5,196 16,607 and imports 61%, the Middle East and Africa fit very well together to 5,058 outbalance their needs. 5,000 15,000 African Imports of plastics raw materials, for instance, grew by 5.9% 4,529 4,500 10,000 annually between 2011 and 2017, from 4,220 kt to 5,939 kt, +41%. And the Middle East’s exports of such material grew from 16,607 kt in 2011 to 4,220 25,280 kt in 2017, an annual increase of 7.25%. 4,000 5,000 2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017 Source: Euromap, February 2019 Source: Euromap, February 2019 Range of exhibits Plast Print Packaging and Conditioning • Plastics raw materials and composites • Pre-press and pre-media • Packaging machines and equipment • Semi-finished products, technical parts and reinforced plastics • Printing machinery, appliances, accessories and materials • Packaging material • Machinery and equipment for the plastics industry • Paper converting and packaging production
Why exhibit in plastprintpack Middle East Africa? MEA plastprintpack Middle East Africa’s plastics consumption – Strong and steady increase Middle East Africa’s imports of plastics technology Middle East Africa’s plastics consumption has grown by 4.7% annually over the past years, from make up for €1.779 billion in 2019 13,893 kt in 2011 to 18,862 in 2018 and is estimated to be 23,024 in 2022. Middle East Africa‘s imports of plastics machinery (in million EURO) 2015 2016 2017 2018 2019 % North Africa 316 367 396 451 491 8.7 kt West Africa 184 143 179 219 263 20.3 25,000 23,024 Other Africa 344 314 321 326 367 12.6 22,500 CAGR: 4.7% 20,875 21,947 Africa total 844 824 896 996 1,121 12.5 20,000 18,862 19,857 Middle East 861 887 743 668 658 -1.5 17,858 17,500 17,447 Grand total 1,705 1,711 1,639 1,664 1,779 6.9 16,089 16,726 15,293 Source: VDMA 2020 15,000 14,616 13,893 12,500 10,000 7,500 5,000 2,500 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021E 2022E Source: EUROMAP
MEA plastprintpack Middle East Africa’s imports of Middle East Africa’s imports of packaging technology make up for printing & paper processing technology €2.566 billion in 2019 make up for €1.367 billion in 2018 Middle East Africa‘s imports of packaging machinery Middle East Africa‘s imports of printing & paper processing technology (in million EURO) (in million EURO) 2015 2016 2017 2018 2019 % 2014 2015 2016 2017 2018 % North Africa 580 564 561 608 586 -3.6 North Africa 273 285 302 312 301 -3.6 West Africa 230 240 283 307 352 14.6 West Africa 154 120 121 93 107 14.7 Other Africa 476 462 455 452 497 10.0 Other Africa 277 291 253 296 326 10.1 Africa total 1,286 1,266 1,299 1,367 1,435 5.0 Africa total 704 696 676 701 734 6.3 Middle East 926 997 908 852 856 0.5 Middle East 600 635 597 568 634 -6.2 Grand total 2,212 2,263 2,207 2,219 2,291 3.2 Grand total 1,304 1,331 1,273 1,269 1,368 7.8 Source: VDMA 2020 Source: VDMA 2019
HOW THE EVENT PLATFORM WORKS Unlike our first virtual event, this time the visitors will What exhibitors may expect from this event not be visible to other visitors and will therefore not be able to communicate among themselves. • You connect with new contacts and reinforce established relationships across the entire MEA region, present your solutions in a professional B2B environment and talk business. Exclusively exhibitors having booked the Basic, Business or Professional Package can see the • You learn from and enrich client meetings and conferences, and clearly visitors, only they will be recommended suitable demonstrate that you are part of the MEA community. visitors via the AI or can select them via the filter function and discuss business. • You present your brand to your community in a very advanced format and you increase your visibility. At Virtual for all MEA 2021, the motto is: • You benefit from us getting the best out of virtual events for you, which we have already proven with Virtual for all Africa 2020. All eyes on the exhibitors! • You benefit from the most sophisticated digital platform and our decades of experience as organisers of leading international trade shows in MEA. A great ROI in relation to a manageable small investment!
MEA MEA agrofood plastprintpack Virtual booths that generate leads Exhibitor video and collateral Instant video calls with lead scoring Live chat with sales staff Inbound meetings Showcase products Exhibitor sessions schedule and direct link
MEA MEA agrofood plastprintpack Virtual meetings Reminder notifications Launch video calls Redirection to profiles Share documents or screen Add notes, ratings, tags and export leads
MEA MEA agrofood plastprintpack Panel sessions, presentations & product demos During Virtual for all Africa of November 2020, the event saw • 67 panel sessions, presentations & product demos • 3,540 unique viewers • 98 speakers • a programme highly appreciated by all Please have a look at the programme of Virtual for all Africa 2020. You can expect a similarly dense and high quality programme for Virtual for all MEA 2021. Virtual for all Middle East Africa Inspiring speakers - Relevant content - Networking Events designed to capture the situation in certain countries and regions are dedicated to: Middle East Africa • The GCC countries Bahrain, • Algeria & the Maghreb Kuwait, Oman, Qatar, Saudi Arabia, • Egypt United Arab Emirates • Nigeria, Ghana, Ivory Coast, • Iran West Africa • Iraq • Ethiopia, Kenya & East Africa • Jordan • South Africa
MEA MEA Session insight agrofood plastprintpack Sessions can include webinars, product launches, workshops and demos Interaction with registered attendees Attendees can ask questions Sponsor can publish polls Suggestions according to insterest shown Mentioning and direct link to session holder‘s profile
MEA MEA agrofood plastprintpack Display your banner or column ads
MEA MEA agrofood plastprintpack Sponsors showcased at the top Exhibitors ordered by sponsor level Sponsor ads ordered by sponsorship level
The packages Profile only B2Bs and content is king Choose your package Entry Basic Business Professional EUR 1,500 EUR 4,500 EUR 5,500 EUR 6,500 Showfloor and networking Exhibitor profile including your video, your logo, add your stand reps as team members, your industry filters and searchwords Showcase your products 1 5 10 unlimited included Integrate your social media channels Enhance your profile with documents Unlimited access to all attendees via the filter function as well as via AI: Highly qualified contacts through digital lead generation and match-making Receive meeting requests on the exhibitor profile and send meeting requests as an exhibitor team member Place and receive unlimited video calls for private one-to-one meetings with lead scoring Benefit from interaction with new customers: Unlimited live chat with dedicated attendees Export your attendees‘ data including your notes, ratings and tags (database & contact) Lead report on profile visitors, session viewers, product viewers Logo & Text in show newsletter (e-newsletter) EUR 449 EUR 449 1 included, any additional EUR 449 Receive event invitation card & banners customized including your logo customized including your logo Conference 15 minutes presentation with Q&A allowing exhibitors to engage with potential buyers via EUR 490 1 included, 2 included, the chat function. Benefit from attendee data from all participants to your session. any additional EUR 490 any additional EUR 490 10 minutes presentation with Q&A allowing exhibitors to engage with potential buyers via 1 included, 1 included, the chat function. Benefit from attendee data from all participants to your session. any additional EUR 390 any additional EUR 390 Deliver your 20 minutes keynote (without commercial content) abstract for approval needed, strictly non-commercial Support from our video team to record your session incl. 10-15 minutes e-self-learning, 15 min 1-1 EUR 590 per recording 2 included, any additional 3 included, any additional check with our technician, producer support during pre-recording, final editing EUR 590 per recording EUR 590 per recording Notify all attendees about your session or showroom EUR 290 1 included, any additional EUR 290
Enhance your brand awareness Profile only B2Bs and content is king Choose your package Entry Basic Business Professional EUR 1,500 EUR 4,500 EUR 5,500 EUR 6,500 Brand awareness and sponsoring E-shot (self-designed pre- or post-show-newsletter to our database) EUR 850 EUR 850 1 included any additional EUR 850 Display your column ad on the exhibition platform - 1080 x 1920 px EUR 1,700 EUR 1,700 Sponsor the attendee registration - bookable by 2 companies only EUR 990 EUR 990 Sponsoring Add your sponsoring package Silver Gold Platinum Only bookable by Business & Professional packages EUR 2,500 EUR 3,500 EUR 4,500 Maximum number of sponsors 3 2 1 Have your exhibitor profile displayed on top of everybody else according to your sponsorship Display your column ad on the event platform Display your banner ad on the event platform Mentioning of the sponsorship within the conference program 3x 6x Sponsor the attendee registration Become the main sponsor of the entire event Organiser How can I help you? fairtrade Messe GmbH & Co. KG Ms Freyja Detjen Kurfürsten-Anlage 36 +49 6221 4565 19 D-69115 Heidelberg, Germany f.detjen@fairtrade-messe.de www.fairtrade-messe.de www.virtual-mea.net
The packages Profile only B2Bs and content is king Choose your package Entry Basic Business Professional EUR 1,500 EUR 4,500 EUR 5,500 EUR 6,500 Showfloor and networking Exhibitor profile including your video, your logo, add your stand reps as team members, your industry filters and searchwords Showcase your products 1 5 10 unlimited included Integrate your social media channels Enhance your profile with documents Unlimited access to all attendees via the filter function as well as via AI: Highly qualified contacts through digital lead generation and match-making Receive meeting requests on the exhibitor profile and send meeting requests as an exhibitor team member Place and receive unlimited video calls for private one-to-one meetings with lead scoring Benefit from interaction with new customers: Unlimited live chat with dedicated attendees Export your attendees‘ data including your notes, ratings and tags (database & contact) Lead report on profile visitors, session viewers, product viewers Logo & Text in show newsletter (e-newsletter) EUR 449 EUR 449 1 included, any additional EUR 449 Receive event invitation card & banners customized including your logo customized including your logo Conference 15 minutes presentation with Q&A allowing exhibitors to engage with potential buyers via EUR 490 1 included, 2 included, the chat function. Benefit from attendee data from all participants to your session. any additional EUR 490 any additional EUR 490 10 minutes presentation with Q&A allowing exhibitors to engage with potential buyers via 1 included, 1 included, the chat function. Benefit from attendee data from all participants to your session. any additional EUR 390 any additional EUR 390 Deliver your 20 minutes keynote (without commercial content) abstract for approval needed, strictly non-commercial Support from our video team to record your session incl. 10-15 minutes e-self-learning, 15 min 1-1 EUR 590 per recording 2 included, any additional 3 included, any additional check with our technician, producer support during pre-recording, final editing EUR 590 per recording EUR 590 per recording Notify all attendees about your session or showroom EUR 290 1 included, any additional EUR 290
Enhance your brand awareness Profile only B2Bs and content is king Choose your package Entry Basic Business Professional EUR 1,500 EUR 4,500 EUR 5,500 EUR 6,500 Brand awareness and sponsoring E-shot (self-designed pre- or post-show-newsletter to our database) EUR 850 EUR 850 1 included any additional EUR 850 Display your column ad on the exhibition platform - 1080 x 1920 px EUR 1,700 EUR 1,700 Sponsor the attendee registration - bookable by 2 companies only EUR 990 EUR 990 Sponsoring Add your sponsoring package Silver Gold Platinum Only bookable by Business & Professional packages EUR 2,500 EUR 3,500 EUR 4,500 Maximum number of sponsors 3 2 1 Have your exhibitor profile displayed on top of everybody else according to your sponsorship Display your column ad on the event platform Display your banner ad on the event platform Mentioning of the sponsorship within the conference program 3x 6x Sponsor the attendee registration Become the main sponsor of the entire event Organiser How can I help you? fairtrade Messe GmbH & Co. KG Ms Freyja Detjen Kurfürsten-Anlage 36 +49 6221 4565 19 D-69115 Heidelberg, Germany f.detjen@fairtrade-messe.de www.fairtrade-messe.de www.virtual-mea.net
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