UPDATE ON MASCOT SELECTION AND REBRANDING PROJECT - BoardDocs
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UPDATE ON M ASCOT SELECTI ON AND REB RANDI NG PROJ ECT G O V E R N M E N T R E L A T I O N S A N D C O M M U N I C A T I O N S C O M M I T T E E R A D N O R T O W N S H I P S C H O O L D I S T R I C T A P R I L 1 3 , 2 0 2 1
(Slide from Jan. 28, 2021 Board Business Meeting; highlights added) 2
PURPOSE OF MASCOT SELECTION
AND REBRANDING COMMITTEE
To select a new nickname/logo for
Radnor High School, which will also be
adopted by Radnor Middle School.
(Slide from Feb. 25, 2021 Mascot Selection and Rebranding Committee Meeting; highlight added) 3
GUIDING PRINCIPLES FOR
NEW NICKNAME/LOGO
The Mascot Selection and Rebranding Committee will operate under six guiding
principles in the development and selection of options for a new Radnor High
School nickname/logo:
1. Align with the school colors of maroon and white and translate to identifiable branding
2. Exude positive qualities
3. Promote school pride and generate excitement
4. Honor Radnor history and traditions
5. Reflect the values and standards of Radnor Township School District (https://www.rtsd.org/Page/12228)
6. Represent all stakeholders
(Slide from Feb. 25, 2021 Mascot Selection and Rebranding Committee Meeting; highlight added)
4Project
Webpage
On
RTSD.org
https://www.rtsd.org/Page/22898
Highlights Added
5“Submission" vs. “Vote”
The nickname/logo submission process was not a voting process
• If v oting process, only 1 submission would’ve been permitted per indiv idual
• If v oting process, the survey would hav e collected demographic data
(stakeholder type, school, grade, etc.)
There are currently four official ”votes” scheduled for this project
• Reducing all submissions to 8-10 options (April 6 and April 8)
• Reducing 8-10 options to final two options (June 3)
• Students v ote on final two options (June 7 & 8)
• School Board v otes on final nickname/logo (June 22)
The number of submissions received for a particular nickname/logo is
not intended as a determining factor on whether a submission moves to
the next round
All submissions should be equally vetted against the “Six Guiding
Principles” as established by the committee
The 8-10 submissions that move to the next round should be the
submissions that most closely align with the criteria set forth in the
“Six Guiding Principles”
(Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting) 6The Purpose of This
9/2/20 Committee is to Select A New
Official School Nickname and Logo
Board Vote
Removing “Raiders” was removed as a
"Raiders" nickname/logo for Radnor Township
Nickname and School District and its schools by an 8-1
School Board vote on 9/2/20
Imagery;
Admin Tasked The vote to remove “Raiders” was an
With Leading official decision made by the governing
Process to Select body of Radnor Township School District
New Nickname and its schools
Under the official vote, “Raiders” is not
an option for the new nickname/logo of
the district or any school
We are moving forward with a new
nickname/logo
(Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting) 7SIX GUIDING PRINCIPLES
1. Bellwethers 22. Patriots 43. Rhinos
1,315 2. Caracals 23. Phoenix 44. Rivals
Align with the school colors
of maroon and white and
Submissions 3. Cardinals 24. Pirates 45. River Otters translate to identifiable
branding
Received 4. Crimson Tide 25. Rabbits 46. Riveters Exude positive qualities
5. Dragons 26. Racers 47. Roadrunners
96
Promote school pride and
6. Eagles 27. Raiders 48. Robins generate excitement
Distinct Nickname 7. Engineers 28. Rain Frogs 49. Rockets Honor Radnor history and
traditions
Submissions 8. Falcons 29. Rams 50. Rollers Reflect the values and
Received (List for 9. Fire 30. Rangers 51. Royals standards of RTSD
committee review 10. Foxes 31. Raptors 52. Ruckus Represent all stakeholders
produced after 11. Grizzlies/Bears 32. Rascals 53. Silures
vetting by core Submissions
12. Gryphons/Griffins 33. Rattlesnakes 54. Stars Accepted
admin team)
13. Hawks 34. Ravens 55. Trailblazers February 28-
12 14.
15.
Honey Badgers
Liberty
35.
36.
Rays
Red Deer/Stags
56.
57.
Warriors
Wolves
March 12
Suggested
Nicknames/Logos
16. Lightning 37. Redbirds
Received 5 or More 17. Lions/Pride 38. Redwings
Submissions 18. Maroons/Red 39. Regiment
19. Mustangs 40. Renegades
20. Owls 41. Retrievers
21. Panthers 42. Revolution
Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting 8SIX GUIDING PRINCIPLES
1. Bellwethers 22. Patriots 43. Rivals
56 2. Caracals 23. Phoenix 44. River Otters
Align with the school colors
of maroon and white and
Eligible 3. Cardinals 24. Pirates 45. Riveters translate to identifiable
branding
Nicknames for 4. Crimson Tide 25. Rabbits 46. Roadrunners Exude positive qualities
Committee Review 5. Dragons 26. Racers 47. Robins Promote school pride and
6. Eagles 27. Rain Frogs 48. Rockets generate excitement
7. Engineers 28. Rams 49. Rollers Honor Radnor history and
traditions
8. Falcons 29. Rangers 50. Royals Reflect the values and
9. Fire 30. Raptors 51. Ruckus standards of RTSD
10. Foxes 31. Rascals 52. Silures Represent all stakeholders
11. Grizzlies/Bears 32. Rattlesnakes 53. Stars Submissions
12. Gryphons/Griffins 33. Ravens 54. Trailblazers Accepted
13. Hawks 34. Rays 55. Warriors February 28-
14. Honey Badgers 35. Red Deer/Stags 56. Wolves March 12
15. Liberty 36. Redbirds
16. Lightning 37. Redwings
17. Lions/Pride 38. Regiment
18. Maroons/Red 39. Renegades
19. Mustangs 40. Retrievers
20. Owls 41. Revolution
21. Panthers 42. Rhinos
Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting 9Instances of “Raiders” Name and Native American Imagery at RHS
Imagery Only: 12 | "Raiders" Name Only: 6 | Imagery and Name: 6
10Tentative Schedule
MSRC MSRC
Meeting, Meeting,
6:30 p.m. 6:30 p.m.
MSRC
Meeting,
6:30 p.m.
Focus Group Sessions MSRC
Meeting,
6:30 p.m.
Board
Meeting,
7 p.m.
(Design
Firm Approval)
(Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting) 11Tentative Schedule
MSRC
Meeting,
6:30 p.m.
MSRC
Meeting,
6:30 p.m.
MSRC
Meeting,
6:30 p.m.
Board
Meeting
7 p.m.
(Project Update)
(Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting) 12Tentative Schedule
MSRC Meeting,
6:30 p.m.
Final Two
Options
Selected
8th-12th Students Vote
MSRC
On Final Two Options Meeting,
6:30 p.m.
MSRC
Meeting,
6:30 p.m.
Board
Meeting
7 p.m.
(Nickname/
Logo
Approved)
(Slide from April 6, 2021 Mascot Selection and Rebranding Committee Meeting) 13You can also read
