Trend report/market research - Autumn/Winter 2019/20
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- trend report/market research -
Autumn/Winter 2019/20
I LOVE VISCOSE
PROJECT
- trend report/market research -
CONTENT’S SUMMARY
Page 3 -9
Introduction/Market situation
Page 10-15
Athleisure theme
Page 16 - 23
Home theme
Page 24 - 29
City theme
Page 30 - 34
Vibes theme
Each theme content’s:
Web information source
Use of Viscose fibre in the theme
Materials and style suggestions
Images inspiration/research
I Love Viscose project | Market research
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I LOVE VISCOSE
PROJECT
- Introduction/Preamble -
These areas have been identified on the basis
of the most significant product areas,
which become the containers of the interpretations that are then made by
Brands and Groups depending on the Fashion trend of the moment.
Viscose is present in many of the materials used for clothing in general,
yarn manufacturers, fabric and jersey manufacturer, knitwear producers
know very well the characteristics
of viscose and use it wisely to achieve the desired result.
The Brands, Groups and Retailers, on the other hand, judge on the basis of
the final result of the fabric or material without knowing perfectly
the technical implications,
the possibilities and the features and what it’s behind it.
However they can greatly affect with their feedback or point of view on the
various materials: Yarn, Fabric or Jersey, etc..
The Manufacturer with heavy effects on the choices
of raw materials to be used.
The I Love Viscose project want act on the most important communication
and promotion ways to raise awareness to the ultimate customer that has
become more and more up-to-date and powerful
with the advent of the internet today,
emphasizing what are the characteristics and benefits
of using the Viscose fibre.
I Love Viscose project | Market research
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I LOVE VISCOSE
market situation
In the last months we have had multiple confirmation that the treated product areas continue
and will continue to play an important role in the life of every day more than in the fashion
system, because they are part of the everyday life of each of us.
In the following pages you may find some of those examples that we have to keep in mind in
order to understand where we should focus our work.
Actually functionality and comfort wins over glamor / superfluous even if each of these themes
reveals a simple but current aesthetic taste.
Contents are getting more and more important and Viscose
can be an important player in this game.
Now and in the next times to come,
the most important words that we have to take care of in every fields/markets are:
_Sustainability/Environment
_Transparency
Under this light the I LOVE VISCOSE project can lead an important role enhancing
in every possible way all the natural/Sustainable features.
Zara has a special product area called “Join life” where they mainly use Tencel and Modal to
produce the collection:
https://www.zara.com/es/en/sustainability-l1449.html?v1=967743
Here below some abstracts:
_More sustainable raw material
Choosing raw materials helps us to reduce our environmental impact and protect biodiversity.
_Tencel ® Lyocell
This fiber comes from wood that has been obtained from sustainably managed forests, where
trees are farmed in a controlled way using programmes that guarantee reforestation.
The manufacturing process of this fiber uses a closed circuit allowing 100% of the water and 95%
of the chemicals to be reused.
The production processes of recycled fabrics and fibres use less water and energy, fewer natu-
ral resources and produce less waste, meaning they have a lower environmental impact. When
recycled fabrics can have the same quality as a new fabric, we call this “upcycling”
_REFIBRA™ Lyocell
REFIBRA™ Lyocell is a fibre made from recycled cotton and wood sourced from sustai-
nably-grown forests. We work with the company Lenzing to develop this new material: We have
created a circular system that allows us to hand over our textile scraps, which they turn into new
fibre. REFIBRA™ Lyocell converts the scraps into a resource produced using the same process
as TENCEL® Lyocell, following the most stringent environmental standards while maintaining its
natural and original state .
Recycled polyester
Recycled polyester is produced with recycled plastic bottles. Using this source, we reduce the
plastic waste by giving it a new life.
Conventional recycled textile
In conventional recycling, textile scraps are ground up and mixed with pure fibres in order to
create new fabrics.
Garments made of cotton and wool can be easily recycled and we are working, in collaboration
with Cáritas, the Red Cross and MIT, on development projects that will allow us to recycle more
types of fabrics in the future.
I Love Viscose project | Market research
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I LOVE VISCOSE
market situation
I Love Viscose project | Market research
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I LOVE VISCOSE
market situation
Eileen Fisher is one of the landmark of this new Era
of Reuse/Recycling
( https://www.eileenfisher.com/vision-2020/ )
I Love Viscose project | Market research
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I LOVE VISCOSE
market situation
I Love Viscose project | Market research
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I LOVE VISCOSE
market situation
Everlane is one of the landmark of this new Era
of Ethic/Radical transparency
( www.everlane.com )
I Love Viscose project | Market research
-8-
I LOVE VISCOSE
market situation
Everlane is one of the landmark of this new Era
of Ethic/Radical transparency
( www.everlane.com )
I Love Viscose project | Market research
-9-
ATHLEISURE
market situation
KEEP IT CASUAL
Athleisure wear is hot for 2018 here’s where to get your hands on the sporty trend
Blame the post-new year fitness goals but this coming year you can expect to see a lot more
women wearing casual, athletic wear in places from work to parties
By Natasha Patel
“HITTING the gym and changing your outfit could soon be a thing of the past.
This year’s fashion trend isn’t about how well you can dress up, but more about dressing down.
Athleisure combines the comfort of wearing exercise clothes
with everyday settings from work to a party.
The trend has slowly been creeping in over the past few months but it’s set to be huge in 2018.
Celebrities from the Hadid sisters to Kendall Jenner are all embracing the casual outfits.
The trend is proving casual wear isn’t just for the gym...”
THE SUN - January 2018
to read the full article:
https://www.thesun.co.uk/fabulous/5294335/athleisure-wear-is-hot-for-2018-heres-where-to-get-
your-hands-on-the-sporty-trend/
-
THE ATHLEISURE TREND ISN’T TAKING A REST BREAK
The red-hot athleisure trend has led many retailers and brands to unveil their own collections in
recent years, and the term has been added to the dictionary.
Now there’s more evidence that it’s not losing steam.
The “sport leisure” style has become the largest category in the U.S. sneaker space, beating
“performance”-oriented footwear, according to a study released this week by market research
firm NPD Group. In sharp contrast, while demand for sport leisure styles surged 17% last year to
$9.6 billion in sales, sales of performance apparel tumbled 10% to $7.4 billion, NPD said, adding
the performance category’s decline has “accelerated” the last two years.
(Merriam-Webster defines athleisure as “casual clothing designed to be worn both for exercising
and for general use.”)
Sales of “running-inspired” sneakers jumped 39% and “casual athletic” styles rose 24%, driving
2017 growth, NPD noted. On the other hand, sales of performance-geared shoes dropped 7%
while training sneaker sales slumped 15%, according to NPD.
FORBS - February 2018
to read the full article:
https://www.forbes.com/sites/andriacheng/2018/02/09/here-are-some-more-signs-athleisu-
re-trend-still-has-legs/#1fa4da633cb3
I Love Viscose project | Market research
- 10 -ATHLEISURE
market situation
VICTORIA BECKHAM TEAMS UP WITH REEBOK
Reebok announced its upcoming collaboration with Victoria Beckham on Instagram earlier this
week, on an exclusive collection that will pay homage to women.
After working with Estée Lauder on her own make-up collection, Victoria Beckham is heading for
another first: sportswear. Announced on her Instagram account, she is collaborating with Reebok
to create an exclusive capsule, with a longer partnership also in the picture. She joins a long list
of women to collaborate with the brand, from Gigi Hadid to Ariana Grande, Aly Raisman and
Teyana Taylor. Combining their creativity and passion, the designer and sportswear label want to
give women everywhere the chance to celebrate themselves. “I’ve long dreamed of being able
to express my aesthetic sensibility in a sportswear environment. This partnership with Reebok will
help me to share my vision with a new audience. It’s really exciting to work with such an iconic la-
bel that shares my mission to outdo themselves” Victoria Beckham explained. Fans will, however,
have to wait until late 2018 to get their hands on the collection, which is still strictly under wraps.
VOGUE FRANCE - November 2017
See more on Vogue.fr
-
Athleisure section in european e-commerce www.zalando.it
https://www.zalando.it/athleisure/
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market situation
Athleisure section in official Ralph Lauren e-commerce
www.ralphlauren.com
I Love Viscose project | Market research
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Viscose employee in the athleisure product areas
Use of Viscose fibre in the Athleisure
Athleisure is the life style of these times, where viscose can play an important role,
because the theme is from an active - gym concept but then it is increasingly reinterpreted
in the everyday reality and in the various collections of both Brands and Groups.
Viscose is an element that, especially in the female part, plays an important role
with the fluidity, shining and softness..
in this way reinterpreting the women’s fashion in these times has come back to use comfortable
wear and fluids that no other fiber better than viscose, such as in athleisure, can blend with fibers
such as Polyester and Nylon softening the sometimes over-technical blur and making the
commercial products easier to approach and buy.
Materials and style suggestions
For Yarns Producers
-
Jersey and Fabrics Yarn: 100% viscose, Viscose / Polyester blend, Viscose / Nylon blend
better if stretch with Lycra
Viscose twisted with Polyester or Nylon
For fabrics and jersey producers
-
_Viscose in intimate blend with synthetic fibers such as polyester and nylon
even with technical characteristics given by the yarns or by the finishing,
such coated or bondend
_Synthetic fiber/synthetic yarn in the warp
with a viscose ring or even and better corespun with lycra or spandex in the weft
to have a stretch effect and therefore performance and comfort.
For garment Producers
-
They should use fabrics and yarns we have suggested above
or just use 100% viscose fabrics and jersey with technical details such as tapes
or accessories that are always giving a technical/sporty look.
We have to remember that at this time this is the trend
that is affecting the way people dress in general, especially the young
I Love Viscose project | Market research
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- images inspiration/research -
I Love Viscose project | Market research
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- images inspiration/research -
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theme description/why homewear?
market situation
Intro
It is a product area that is becoming more and more important since homewear has changed a
lot in recent years and has become a real “easywear”
At home, people dress up in a simple, practical and very easy way,
they can either get friends or go out for breakfas rather than the supermarket , and taking out
the dog. So they have to be dressed in such a way that they can deal
with this kind of situation even in a relaxed way.
Most of the Brands already have their ownhomewear line.
In the past this product area was very simple and for woman, the housewife
and had its usefulness, its name as a category was Home Dress,
below a description from Wikipedia
HOUSE DRESS
From Wikipedia, the free encyclopedia
This article is about the woman’s garment. For the papal or religious garments called “house
dress”, see Papal regalia and insignia § Ordinary dress.
A housewife in 1941 wearing a printed cotton house dress.
A house dress is a type of simple dress worn informally in the mornings at home for household
chores or for quick errands. The term originated in the late
nineteenth century to describe at-home garments designed for maximum
practicality and usually made from washable fabrics. It is directly descended from the Mother
Hubbard dress. Such dresses were a necessary part
of the housewife’s wardrobe in the early twentieth century and could be widely purchased throu-
gh mail-order catalogues.
Nelly Don house dress, May 1922
Although an informal garment, the house dress, particularly during the 1950s, was intended to
be stylish and feminine as well as serviceable.
The concept of attractive house dresses was popularised in the late 1910s
by Nell Donnelly Reed, whose “Nelly Don” housedresses (manufactured by
The Donnelly Garment Company) established that house dresses could be both
attractive and practical. The company, renamed Nelly Don after Reed’s
retirement, quickly became one of the most successful American clothing
manufacturers of the 20th century. Some designers became known for house dress designs,
such as Claire McCardell, whose 1942 ‘popover’ wrap dress was equally wearable as a house
dress, a dressing-gown, a beach cover-up or even a party dress.
The house dress version of McCardell’s popover came with a matching oven glove.
I Love Viscose project | Market research
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theme description/why home?
market situation
I Love Viscose project | Market research
- 17 -HOME
theme description/why home?
market situation
I Love Viscose project | Market research
- 18 -HOME
theme description/why home?
market situation
I Love Viscose project | Market research
- 19 -HOME
theme description/why home?
market situation
THE LUXURY LOUNGEWEAR WE WANT THIS WINTER
As the nights get longer, it’s time to invest in luxury loungewear
sure to make evenings on the sofa a little more fabulous.
Sometimes, the only thing better than getting dressed up to go out is getting dressed up to stay
in – and the recent surge in luxury loungewear means that you can now accumulate a wardrobe
of comfortable basics to rival any rail of party dresses. From Olivia von Halle’s cashmere track-
suits, to the fluffy fur slippers of Zizi Donohue, there is plenty to be said for wearing something
fabulous while watching the telly – even if only for the fact that, according to Lisa Aiken, fashion
retail director at Net-A-Porter, “these fabrics aren’t always practical for your daily staples, so
cosying up at home is the perfect moment to embrace them.” Plus, most importantly, she conti-
nues to explain that “luxury isn’t just about a fabulous dress in the evening or a beautifully tailo-
red jacket; loungewear should make you feel great, especially as ‘down-time’ is becoming increa-
singly sacred.”
So, while street style galleries might be rife with silken separates and pyjama suiting, there is
much to be said for saving one’s best pieces for the living (or bed) room; as Sarah Shotton, cre-
ative director of Agent Provocateur says, “it instantly makes you feel glamorous and sexy, like
a super star, even if you are at home on your own (but if you are wearing an Agent Provocateur
slip, whoever is in the bed with you is in for a treat).” In 2017, wellness appears to be the world’s
most covetable commodity – and such a sentiment is now being translated into cashmere track-
suits from The Row and Salvatore Ferragamo Chinoiserie hotel slippers. Wearing such pieces in
private, simply to sit on the sofa, is surely a justifiable extension of self care –
just the most luxurious version imaginable.
“We all have an idea of our perfect self,” says designer Olivia Von Halle (who is certainly the fore-
most pioneer in the category), “the version who opens the door looking gorgeous in a slip dress
with an embellished dressing gown worn loose over the top, or who comes down to breakfast at
a friend’s fabulous house looking chic in a pair of monogrammed silk pyjamas.” That’s the other
side of the coin, isn’t it: the idea that, through accumulating a wardrobe of loungewear, you can
channel the effortless insouciance of those sorts of women – or, at least, really impress your Deli-
veroo driver. So, whatever your motivation for wearing it, here we present the Vogue edit of the
most louche loungewear around – something to brighten up
the long evenings ahead.
Olivia Singer/Vogue UK - November 2017
I Love Viscose project | Market research
- 20 -HOME
Viscose employee in the homewear product areas
Use of Viscose fibre in the homewear
The materials of this Theme are soft and fluid and the most important fiber is cotton,
but viscose with its fluidity, gloss and softness serves to make more contemporary
both the materials and consequently the finished products and finds
its greatest application in the women’s collections.
A topic that is now very contemporary even in all day fashion is the “room dressing” and many
Brands have used very fluffy silk fabrics for the top of the market and with the viscose for the
market made by large groups, the fabrics are usually jaquards and prints inspiration the 40s,
when in the house people dressed in the “room dressing”.
in the department stores of Paris “Bonne Marchè” were made selections of brands
specialized in this type of clothing for women’s daily dress.
Materials and style suggestions
For yarns Producers
-
Yarn should be Cotton/Viscose or 100% viscose (also with some Lycra)
Wool/Cotton/Viscose (also with some Lycra)
we can also have some a high twisted Viscose ring with cotton
or Viscose/Cotton Blend high twisted yarns
(always better with Lycra)
For fabrics and jersey producers
-
_The fabrics and Jersey will be made with the above mentioned yarns
or 100% cotton yarn in the warp and viscose spun in the weft or viceversa.
_Viscose spun for the weft and Viscose filament in the warp
_Viscose/Cotton high twisted for both warp & weft
_ Similarly jersey or flat knit are made with yarns mentioned above
_ NB: The Jersey and the Pile are the most used materials
For garment producers
-
The Should use Fabrics , Jersey and Yarns we have suggested above
Thee style of this theme is easy but elegant and it could be quite sophisticate
and lends itself to being used not only in the home.
It is worth mentioning that at this moment there is a trend “house coat” elegant,
sophisticated, printed or jacquard with dandysh look,
which is mainly used during the day but also in the evening.
I Love Viscose project | Market research
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- images inspiration/research -
I Love Viscose project | Market research
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- images inspiration/research -
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- 23 -CITY
theme description/why city?
market situation
Intro
From the ‘80s the formal fashion changed, became more easy,
more glamorous, it was identified in the fasion.
and soft and fluid lines entered the everyday life’s clothing.
Still today we can say that today’s cloths are the sons of the intuitions Armani had in the 80’s,
the fluidity and comfort of the materials has not changed but evolved in that direction ..
We can say that in the 80s the Viscose appeared in that part of the clothing where
it was not present and from that time on never abandoned .
two iconic films of that time mark the change of lifestyle and not just of fashion
which take from that moments to a direction of comfort and glamor:
_American Gigolò where the dresses were designed by Giorgio Armani where
the garments of Richard Geere were elegant and confortable as a second skin,
completely different from the standard of these times ..
_Working Girl where the clothes were inspired still by the Armani Women’s Collections
that re-invented the wardrobe of the woman in career
Famous are the dresses of the 1988 Working Girl film where the elegance
of Melanie Griffith’s suits found their best on the fluidity and comfort of that fabrics,
and many of those fabrics were made with Viscose fibre.
Today the City or Urban style has become much easier in all directions
and the power suit part has changed a lot,
even if it remain specially in the high segment of the market with very luxury materials
on the other hand we can find jackets and suits with the easiest details more
glamorous and casual and therefore the category has less defined and wider outlines
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theme description/why city?
market situation
Staying chic in or out of the office has never been so easy
Something young professionals and financial types have spent years trying to escape, the power
suit has returned to the fashion fold. As the autumn/winter collections ensued, it became clear
that designers were ready to embrace the stuffy shoulder pads and clean-cut boardroom blazers
of yesteryear, albeit with a high-fashion twist.
Proof that there’s so much more to the conservative two-piece than the parody of a 1980s
executive woman, double-breasted blazers and a pair of crisp, tailored trousers is an ensemble
that commands attention. Now, they’re neat, androgynous and statement-making.
Perhaps the most striking of the bunch came, unsurprisingly, from Celine where suits were kept
straightforward, boxy, mannish and seriously edgy. Here, tuxedo tailoring was paired with slim
trousers while stark-white shirt collars came oversized and unyielding.
What we learned from London Fashion Week
Elsewhere, a woman that spent her early career as part of an all-star girl band continued her pur-
suit for female empowerment with a refined collection of suits. Victoria Beckham zoned in on the
idea of femininity and strength with soft, oversized blazers, baggy trousers and organza shirts in
shades of oxblood, navy and grey.
It was at Dries Van Noten though, where perhaps the most intriguing two-pieces
came to fruition. Here, tired of dressing 16-year-old girls, the brand crossed traditional masculine
and feminine elements using models from the old guard.
Taking to the runway, models who walked in his first Paris show, in 1992, wore well-cut trousers,
tailored jackets, and louche and oversized shoulders in a mix of patterns and metal-spun fabrics.
A piece that every woman should own, finding the right one for you isn’t always simple but for
longevity and ultimate style points, you’d do well to stay away from cheap fabrics and poor fits.
Whether you wear yours with a shirt and classic courts or a simple tee and tennis shoes, there’s
no doubt that the right trouser suit guarantees to make you both look and feel like the business.
I Love Viscose project | Market research
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theme description/why city?
market situation
Marie Claire
By Marie Claire January 29, 2018
Awards Season 2018 has been the year of Time’s Up, #MeToo and symbolic white roses.
So it’s little wonder that from the Golden Globes to the Grammys, and no doubt the Oscars,
the biggest fashion trend to dominate the red carpet is one that underscores that message of
empowerment.
Yep, we’re talking power suits.
Be they sharp or slouchy, checks or block colours, well-tailored trousers teamed
with coordinating jackets have flooded arrival carpets and after-parties alike.
Anna Kendrick nailed the trend at the Grammy Awards in a cropped checked suit teamed with a
lace corset, while The Crown’s Claire Foy strided into the Golden Globes
suited and booted in all black.
Even Beyoncé and Jay Z’s six-year-old daughter Blue Ivy got the memo, sitting front row at the
Grammys in all-white suiting.Meanwhile the 2018 couture catwalks affirm the trend is here stay,
with Armani Prive, Dior and Paul Smith all sending models clad in chic power suits down the
runway in London and Paris. But here’s the beauty of 2018’s take on the 80s classic:
everyone can nail this, and it’s easy to adapt the trend to your own style.
Not one for sharp structure? Try the softer Priyanka Chopra approach. Not a fan of muted tones?
Bright block colours are in the mix too.
Keep scrolling to see our favourite takes on the 2018 power suit trend, with our tips on how to
take it from the runway or red carpet into your real life wardrobe.
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Viscose employee in the city product areas
Use of Viscose fibre in the City
The viscose redefines and new life formal office apparel in more fluid and comfortable forms.
The androgyne dress acquires charm and femininity thanks to this fiber.
Voluminous clothes that accompany body shapes.
In this theme, the suit is the most important part and in recent years we have seen the
“businness” part become more and more trendy and the reference material that was Wool,
even in the summer, changed in blend such like Wool / Viscose and Polyester / Viscose
(better with Lycra) , the last used by groups such as Zara
especially in humans but also in women in large quantities.
In the SS Collections we find the Viscose with Linen blend in Yarn and Jersey.
Viscose ring yarn in warp and Linen in the weft in the fabrics.
In this cases Viscose makes the final material more fluid and soft and elegant ,
but with the vegetal expression of the Linen
Materials and style suggestions
For yarns Producers
-
Yarn should be 100% viscose yarn solid color and also melange
Polyester/Viscose solid color and also melange
the melange part is important for the Spring look and always better with Lucra
twisted Viscose with polyester or nylon
Linen/Viscose bend is always important
For fabrics and jersey Producers
-
The suggestion is to interpretate jersey and fabrics with compositions such as:
_Viscose in intimate blend with polyester for the Spring part of the Collection
(always stretch and even with technical characteristics given by finishing)
_Synthetic fiber or yarn in the warp with a viscose ring or even corespun with lycra in the weft
to have a stretch effect and therefore performance and comfort.
_Viscose ring fine count in warp with Viscose/Linen in the weft
For garment producers
-
The theme is wide and everyone can express their point of view about the daily fashion
Viscose with its softness and fluidity helps and facilitates much of any draping and style solution.
I Love Viscose project | Market research
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- images inspiration/research -
I Love Viscose project | Market research
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- images inspiration/research -
I Love Viscose project | Market research
- 29 -VIBES
theme description/why vibes?
market situation
Intro
Aside Alessandro Michele (who is still on the wave) a huge number of young designer and young
concept store are co-branding with fashion brands, which are influencing the way
younger people are dressing, experimenting new combinations,
daring new perspective and colours.
The Gucci community is always expanding. And it seems to tend to infinity. It is no coincidence that we have already talked
about the mania of accessories exploded among industry insiders (and not only). Bags, belts, sneakers and t-shirts, every
fashion item created by the fashion house has immediately transformed into the new object of desire. And it will also be the
case for the capsule collection #GucciHallucination, sweatshirts and t-shirts designed by Ignasi Monreal for Gucci.
The image of the Spanish illustrator is certainly in synergy with the rather eclectic creativity of
Alessandro Michele for Gucci, thus expanding the digital project #GucciGram born in 2015. But not only that, Ignasi Mon-
real is already well known maison and his fans, because he designed the dreamlike Spring Summer 2018 campaign.
Returning to the limited edition, very few pieces will be available, only 200 for each variant of t-shirts and 100 for the sweat-
shirt: each garment has also been personalized with a special label, which marks the serial number (1 of 200 ...).
The countdown for #GucciHallucination has officially started, will be available from tomorrow, April 11th, exclusively on
gucci.com from 10:00. In the meantime, you can look at the gallery to discover the t-shirts and sweatshirts with illustrations
by Ignasi Monreal for Gucci.
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theme description/why vibes?
market situation
After teasing the collaboration on Instagram earlier last month, Maison Kitsuné and South Korean label ADER error unveil the
lookbook for their limited edition, 15-piece collaborative capsule collection. The spread, dubbed “Just Twin Girls,” features two
non-identical models posing awkwardly in a dated Parisian hotel while wearing head-to-toe matching outfits.
Merging Maison Kitsuné’s luxe-casual aesthetic and trademark fox logo with ADER error’s lettering and sporty genderless designs,
the range includes an athletic bomber jacket, a striped jacquard sweater, a hoodie, jogger pants, a graphic longsleeve, wide-cut
pants, boxy T-shirts and a colorful mix of caps and socks.
The collection, which is priced between $40 USD and $820 USD, drops April 6 at both Maison Kitsuné and ADER error’s physical and
online retailers as well as select global stockists, including HBX.
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- 31 -VIBES
Viscose employee in the city product areas
Use of Viscose fibre in the Vibes
Mix & match of clothing that find harmony in a triumph of different colors and textures.
Vintage garments style mixed with even more contemporary pieces.
Is a theme dedicated to a younger audience, classical rules are twisted,
a younger and avant-garde streetstyle.
The materials are irreverent, strong, uncompromising as the style where there is no exact season.
The weights may also not match the season and the colors sometimes also.
In this Theme , Prints, Jaquard, Lace, Jersey, Colors blend together and
Viscose may be the union trait with other fibers such as: Cotton, Wool, Linen, Polyester.
Materials and style suggestions
For yarns Producers
-
We can have 100% Viscose yarn even creppy
Viscose yarn twisted with Polyester or Nylon or even Cotton
Viscose intimate blend with Cotton , Polyester or Nylon yarns
stretch is always important.
For fabrics and jersey producers
-
As advice to the Sateri partners or potential ones,
we suggest to interpretate jersey and fabrics with compositions such as:
_ Viscose in intimate blend with synthetic fibers such as Polyester and Nylon
or with Cotton(even with technical characteristics)
_ Synthetic fiber yarn in the warp
with a 100% Viscose ring yarn or Viscose blend (even corespun with lycra) in the weft
_ All basic compact cotton fabrics are welcome blended with Cotton
_Also the jersey in Viscose and Viscose blend are ok
For garment producers
-
They should use Fabrics , Jersey and Yarns we have suggested above
To play with the irreverent and rebel style where the
dimensions, weights, lengths and symmetries are all twisted.
the hard and exiciting thing is to get a new product with these unusual
and harmonious requirements at the same time
There is a lot of clothing and labels proliferate and multiple seasons but how much of that
actually connects with what people really want , what they want to look and feel..
here we are , facing and challenge a New Radical moment in Fashion.
I Love Viscose project | Market research
- 32 -VIBES
- images inspiration/research -
I Love Viscose project | Market research
- 33 -VIBES
- images inspiration/research -
I Love Viscose project | Market research
- 34 -You can also read
