The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo

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The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
PCC Issues Paper
                                         No. 01, Series of 2020

 PAPER
ISSUES

    The State of Competition in
   the Air Transport Industry: A
               Scoping Exercise
              Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise

The State of Competition in the Air Transport Industry: A Scoping Exercise                                                                       I. INTRODUCTION                                                               policies which relate to (i) the opening up
Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo1                                                                                                                                                                                 of regional airports to international flights,
                                                                                                                                                 This study reviews the state of competition                                   (ii) reciprocity as to whether it hinders
                                                                                                                                                 in the domestic air transport industry,                                       penetration of regional airports by foreign
Published by:                                                                                                                                    specifically focusing on the airline                                          carriers; and (iii) the overall air transport
                                                                                                                                                 passenger business. In reviewing the                                          policy objective of the government, will
Philippine Competition Commission                                                                                                                business and economic landscape of                                            remain unaddressed. Despite this limitation,
25/F Vertis North Corporate Center 1                                                                                                             the industry, it considers factors such as                                    the report tries to provide a substantial
North Avenue, Quezon City 1105                                                                                                                   the market structure of the domestic air                                      analysis of the present situation of the
                                                                                                                                                 transport industry, the economic incentives2                                  industry and the competition-related
                                                                                                                                                 that motivate the airline companies to                                        issues faced by the industry, the public and
                                                                                                                                                 behave in a certain way, and the regulations3                                 government.
                                                                                                                                                 affecting the industry. The study turns to
                                                                                                                                                 Williamson’s (1975) idea that organizations                                   After a brief introduction, Section 2 presents
                                                                                                                                                 review organizational costs and configures                                    an overview of the air transport industry
                                                                                                                                                 a governance structure that minimizes costs                                   and uses an aviation services market value
                                                                                                                                                 and maximizes revenues subject to the                                         chain as a neat frame for understanding how
                                                                                                                                                 constraints of extant policy and regulatory                                   several entities collaborate and coordinate
        PCC Issues Papers aim to examine the structure, conduct, and performance of                                                              framework. Because the airline transport                                      in producing the air transport services
        select industries to better inform and guide PCC’s advocacy and enforcement                                                              industry is a complex mix of a competitive                                    consumed by the buyer (passenger/cargo
        initiatives. The opinions, findings, conclusions, and recommendations expressed                                                          and regulated industry, it is important to                                    owner/shipper). A complete understanding
        in these studies are those of the author(s) and do not necessarily reflect the views                                                     determine how government regulations                                          of competition and competition-related
        of the Commission. This work is protected by copyright and should be cited                                                               affect the level of competition in the industry                               issues in the air transport industry requires
        accordingly.                                                                                                                             (Gowrisankaran, 2002).                                                        a study of the various components of
                                                                                                                                                                                                                               the value chain. In this study, two such
                                                                                                                                                 This study is a scoping exercise. It provides                                 components, namely, airlines (main service
                                                                                                                                                 broad strokes of the current situation in                                     provider) and the airports (a critical fixed
        The views reflected in this paper shall not in any way restrict or confine the ability                                                   the industry, including an assessment of                                      asset in the production process) are
        of the PCC to carry out its duties and functions, as set out in the Philippine                                                           the role of airports, more specifically the                                   considered. Section 3 summarizes the
        Competition Act. PCC reserves the right, when examining any alleged anti-                                                                Ninoy Aquino International Airport (NAIA),                                    performance of the air transport industry
        competitive activity that may come to its attention, to carry out its own market                                                         in air transport service delivery; identifies                                 after initial liberalization and deregulation
                                                                                                                                                 potential anticompetition issues; and                                         efforts in the industry as gleaned from
        definition exercise and/or competition assessment, in a manner which may deviate                                                         submits some recommendations for further                                      available literature. Section 4 discusses
        or differ from the views expressed in this paper.                                                                                        detailed study.                                                               policy and regulations in the air transport
                                                                                                                                                                                                                               industry and an initial review of air services
                                                                                                                                                 At the outset, it is important to note the                                    agreement entered into by the country in
                                                                                                                                                 importance of getting cooperation from                                        order to identify potential barriers to a more
                                                                                                                                                 concerned government agencies and the                                         competitive air transport market. Section
                                                                                                                                                 industry players in the conduct of this study.                                5 discusses the present situation in the
                                                                                                                                                 The report does not have any information on                                   air transport industry. Section 6 discusses
                                                                                                                                                 the operations of Clark International Airport.                                the important role of airports in the air
                                                                                                                                                 At this point, it will be difficult to give a                                 transport market with a focus on physical
                                                                                                                                                 meaningful answer to the question to what                                     infrastructure and slot allocation. The
                                                                                                                                                 extent does Clark impose a competitive                                        final section summarizes our findings and
                                                                                                                                                 constraint on NAIA? We were also unable to                                    provides some recommendations.
                                                                                                                                                 meet with the Department of Transportation
                                                                                                                                                 and the Civil Aviation Authority of the
                                                                                                                                                 Philippines (CAAP) to discuss air transport
                                                                                                                                                 policy, regulation and planning. Thus, the
1  The authors gratefully acknowledge the inputs of Irish Almeida in the section on policy and regulatory framework, the assistance of Ma.
                                                                                                                                                 suggestion to include an assessment on the
    Kristina Ortiz with data and preparation of charts/figures, and of Paolo Tejano and Cara Latinazo, both of the Philippine Competition
    Commission in arranging and participating in meetings with various industry stakeholders. The authors would like to thank participants for   2  Defined as whatever motivates behavior in a certain way in contrast to preferences, that is ‘wants’, ‘needs’. https://study.com/academy/lesson/
    their comments and suggestions on the initial draft of the paper during a presentation at the Philippine Competition Commission on August        economic-incentives-definition-examples-quiz.html (accessed January 6, 2018).
    1, 2018. Likewise, we acknowledge the invaluable inputs provided by individuals whom we interviewed in preparing this paper.                 3  The Civil Aeronautics Board (CAB) is tasked with economic regulation while the Civil Aviation Authority of the Philippines (CAAP) is charged
  queries@phcc.gov.ph |  www.facebook.com/CompetitionPH |  www.twitter.com/CompetitionPH |  www.phcc.gov.ph                                      with regulation of technical and safety aspects of the industry.

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The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                                  The State of Competition in the Air Transport Industry: A Scoping Exercise

II. THE IMPORTANCE OF THE AIR                                                                                                                        Figure 2.1 Aviation services market value chain
    TRANSPORT INDUSTRY                                                               Box 1. The economic impacts of the
                                                                                      Philippine air transport industry
The air transport industry provides the
                                                                               In 2017, the Philippine air transport industry directly
country with vital connectivity within the                                     generated Php 32.7 billion of gross value added
major islands of the archipelago and to                                        (GVA) in real terms, equivalent to 12.4% of the GVA
the outside world. A well-functioning air                                      of the transportation and storage sector, and 0.21%
                                                                               of GDP. Among the transportation industries, air
transport industry correlates positively with                                  transport ranked second to land transport in terms
a high level of growth (Perovic, 2013) and                                     of GVA contribution. IATA (2016) reported that the
impacts the economy through growth in                                          air transport’s share to Philippine GDP in 2014 was
                                                                               roughly 3.5% due to its direct, indirect, induced and
tourism, trade, investments, employment,                                       catalytic effects. The Philippine air transport industry
and productivity (Rodolfo, 2017). The                                          supported 1.4 million jobs including 69,800 direct air
major purchasers of air transportation                                         jobs and 1.2 million jobs from the wider economic
                                                                               benefits- tourism, productivity and trade. By 2035, the
services are high value industries, indicating                                 industry is expected to generate 3.4 million jobs and
the air transport industry’s important                                         contribute US$ 23 billion to Philippine GDP.
linkage to other sectors of the economy.
                                                                               Air transport is a vital support to the tourism industry.
Based on the Input-Output Tables of the                                        In 2017, the Philippine Statistics Authority, drawing
Philippines, the wholesale and retail trade                                    from the Philippine Tourism Satellite Accounts,
industry is the largest purchaser of air                                       reported that the industry contributed Php 1.93 trillion
                                                                               to the Philippine economy, equivalent to 12.2% of
transportation services with 21.5 percent of                                   GDP. The employment in tourism accounted for 13.1%
all industry spending on aviation services.                                    of national employment. Air transport moved 99%
Telecommunications spending for aviation                                       of the 6.6 million international tourists who spent
                                                                               Php 448.6 billion during their stay in the country.
services was at 8.3 percent of all industry                                    Adding airline receipts amounting to an estimated                     Source: Tretheway and Markhvida (2014)
spending on aviation services (InterVistas,                                    Php 68.6 billion, international tourism ranked as the
2015).4 In 2014, Oxford Economics (2016)                                       4th largest export revenue earner of the Philippines,           This study reviews the performance                                       and time constraints. An in-depth look
                                                                               next to electronics and semi-conductors, overseas
estimated foreign tourists spending in the                                     remittances, and information technology and business
                                                                                                                                               of airlines and airport infrastructure in                                at the air transport market for cargo (i.e.,
Philippines at US$4.7 billion; in addition, the                                process management. While the share to total trade              service delivery. It does not include other                              freight forwarders, cargo integrators, and
Philippines exported US$82.2 billion worth                                     volume is a meager 0.5%, air transport moved at                 components of the value chain, such as                                   consolidators) may be undertaken by the
                                                                               least 52.5% of the dollar value of merchandise
of goods and services. Box 1 summarizes                                        trade shipments in 2017. Air transport supported
                                                                                                                                               providers of insurance, ground services,                                 PCC in the future. Similarly, an assessment
an estimate of the economic impacts of the                                     the mobility of overseas Filipino workers and their             catering, aircraft maintenance services. The                             of the role of computer reservation systems
Philippine air transport industry.                                             families, who contributed around US$ 28 billion to the          airlines included in this study are Philippine                           (CRS), travel agents, integrators, and tour
                                                                               economy in 2017.
                                                                                                                                               Airlines, Cebu Pacific, and Air Asia. Minor                              operators in the domestic air transport
The aviation services value chain shown in                                     In terms of multiplier effects, based on the 2006               airlines are mentioned in passing. The                                   industry may be considered.
Figure 2.1 provides a neat starting point for                                  Input-Output Tables of the Philippine Statistics                study includes a discussion of operations
                                                                               Authority, every peso increase in the final demand by
understanding the air transport industry.                                      consumers, government or shippers for air transport
                                                                                                                                               at the NAIA in Pasay City, Metro Manila. The                             There could be a need for a future study
The end-product is the service delivered as                                    services translates to an additional Php 2.49 to the            learning derived from the case study of the                              of the other components or units of the
transport of passengers and/or cargo from                                      Philippine economy.                                             operation of airlines in NAIA could be used                              air services market value chain to get a
designated points of origin to their points                                    Source: Rodolfo (2017) as updated by the authors
                                                                                                                                               as a take off point for future in-depth studies                          complete understanding of competition
of destination. The passengers or cargo                                                                                                        of airline and airport operation in other parts                          issues in the air transport industry. Certain
shippers/forwarders/owners are the buyers                                   intricate exploitation of connectedness of                         of the country, specifically Cebu and Davao                              practices in the air transport industry could
(customers) of the product. The airlines                                    marketing and sales (e.g., computer/central                        international airports, or such airports to be                           give rise to competition issues. We only
are the major service delivery units in the                                 reservations systems, travel agents), inbound                      identified by the Philippine Competition                                 describe in passing some of these practices
value chain and to efficiently accomplish                                   and outbound logistics (e.g., aircraft                             Commission (PCC).                                                        because they are outside the scope of this
the service delivery task various other units                               manufacturers, air carriers), supporting                                                                                                    study but certainly they are important areas
in the chain such as airport infrastructure                                 operations (e.g., ground handlers, airport                         Figure 2.1 also shows that airlines have to                              for future study.
and communications, should also efficiently                                 infrastructure), and even financing in the                         collaborate with two types of distribution
perform their important roles in the chain.                                 case of airlines entering into long-term                           systems, one for passengers and the other                                One of those practices is the code-sharing
                                                                            leases of aircrafts, in order to deliver the                       for freight, in accomplishing their service                              arrangements among airlines that allow
The component units of the value chain                                      product or service (air transport from points                      delivery task. Cargo services are important                              a flight operated by one carrier (known
have to coordinate and perform well                                         of origin to points of destination).5                              to the extent that they compete with                                     as the “operating carrier” which will offer
to deliver the product. It involves an                                                                                                         passenger flights for take-off and landing                               the flight for sale under its own code or
                                                                                                                                               rights and gate use. Cargo services are                                  designator and associated flight number) to
4  Source of basic data http://www.nscb.gov.ph/io/DataCharts.asp
5  Michael Porter’s value chain analysis considered inbound and outbound logistics, operations, marketing and sales, and service as primary
                                                                                                                                               not included in the study for lack of data                               be marketed by another carrier (known as
    activities of the value chain. See Porter (1985).

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The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                                              The State of Competition in the Air Transport Industry: A Scoping Exercise

the “marketing carrier”) under the operating                                    airline within the same alliance may also                                a disinterested third party (namely, air                                      several carriers reduced the number of
carrier’s code and flight number. Cleave                                        constitute a considerable entry barrier.                                 traffic control); (c) the presence of only two                                departures and seat capacity thus resulting
(2007) points out that these agreements                                         Hanlon (1996) pointed out that more than                                 major suppliers of the means of providing                                     in cabin congestion. The liberalization
can lead to different outcomes depending                                        half of respondents (travelers) in his survey                            the service; (d) the unique dominance of                                      of international and regional routes also
on market conditions and the nature of the                                      always or almost always considered building                              this form of transportation for long haul                                     resulted in substantial reductions in airfare
code shares (i.e., parallel, unilateral, beyond                                 FFP mileage in their choice of airlines.                                 passenger traffic; (e) the interesting and                                    as the number of competitors increased
or behind). While agreements among                                              The FFPs build loyalty among customers                                   complicated financial arrangements that are                                   but with the side effect of reducing profits
partner airlines that have complementary                                        in favor of incumbents who can also line                                 used to provide the service; (f) the existence                                for most airlines. Citing various studies,
networks benefit consumers, they also                                           those FFPs with additional perks. The FFPs                               of quasimonopolistic entities (airports) to                                   Manuela (2011) reported that low-cost
have the potential to increase entry                                            tend to affect competition by increasing                                 jointly deliver the service; and (g) last, but                                carriers (LCCs) are the major beneficiaries
barriers in congested airports, resulting                                       customer switching costs, thus, reducing                                 by no means least, the international legal                                    of deregulation and liberalization, and
to disadvantages to passengers. Thus, the                                       chances of competitors to attract customers                              aspects of the industry. It is a complex                                      by offering lower fares and keeping their
practice may favor collusive behaviors                                          from airlines offering FFPs. Apart from                                  and important transport industry and from                                     costs at a minimum those LCCs flourished
among airlines by enabling the exchange                                         strong loyalty effects, the loyalty programs                             the point of view of competition policy,                                      at a time when their larger rivals have
of commercially sensitive information and                                       may tend to reduce effective or potential                                its industrial organization gives rise to                                     been in and out of Chapter 11 bankruptcy
engendering all the typical downsides                                           competition if they have the so called tying                             competition issues.                                                           protection. He cited the findings of several
stemming from cooperation among                                                 effects,7 foreclosure effects,8 and strong                                                                                                             studies indicating that: (i) competition
competitors (European Competition                                               exclusivity effects9 (European Competition                               Studies on the performance of the air                                         between full service airlines and LCCs
Authorities, 2006).                                                             Authorities, 2005).                                                      transport industry will invariably have                                       resulted in price wars, driving weaker
                                                                                                                                                         as a useful reference the experience of                                       airlines into bankruptcy, (ii) airlines used
Some code shares involve interlining                                            The CRS also has the potential to direct                                 the United States with deregulation and                                       price discrimination to keep their market
arrangement,6 whereby an airline enters into                                    passengers to the airline who owns or                                    liberalization, which intensified competition                                 share and increase revenues and profits;
an agreement with another airline to carry                                      controls it. The CRS, which was a device                                 in the industry. Manuela’s (2011) review of                                   and (iii) price discrimination can increase the
passengers on behalf of another airline                                         developed to save time and effort in                                     literature described the US experience. His                                   airlines’ profits by selling tickets at different
Austria (2001) made the point that this                                         handling numerous flight reservations                                    summary is as follows.10 The deregulation                                     prices and restrictions, taking advantage of
type of arrangement becomes “particularly                                       during the era of regulated airfares, has                                of the domestic airline industry in the                                       the different price elasticities of demand of
important and strategic if an airline has                                       been transformed into an instrument for                                  US in 1978 was the forerunner of similar                                      customers.
extensive domestic network or if one of the                                     giving priority screen listing to incumbent                              policy shifts across the Atlantic and in other
points in the route is an international hub”.                                   carriers’ flights or to whoever owns or                                  developed economies. Deregulation, in                                         In the US, Vasigh, Fleming, and Tacker
Typically, an incumbent airline, which has                                      directs such CRS (Hanlon 1996, Warren et al,                             combination with competition, spurred                                         (2008) observed some initial problems
first-mover advantage, would have had such                                      1999, Austria 2001). Hanlon (1996) observed                              growth in the airline industry and resulted                                   with deregulation in 1979 but eventually
interlining arrangement done in the past.                                       that 75 percent of flights made through a                                in lower fares, more efficient use of capital,                                the airline industry was able to recover and
Potential new entrants to the air transport                                     CRS are made from the first screen page of                               higher productivity, more passengers, and                                     posted profits in the late 1980s and again
market without such interlining or code-                                        the CRS. It will be interesting to find out if                           more departures. One of the downsides of                                      in the late 1990s. Airlines were forced to
sharing arrangement may face difficulty in                                      the same phenomenon can be seen in the                                   deregulation, however, is more crowded                                        innovate and control costs in response to
attracting passengers who are ready to pay                                      domestic air transport market.                                           planes and congested airports because                                         the competition. Some innovations were
for interline travel because of greater seat                                                                                                             of the tremendous growth in passenger                                         more effective revenue management,
availability and greater flight frequencies,                                    III. COMPETITION AND REGULATORY                                          traffic in the US between 1979 and 2002,                                      FFPs, and recently e-ticketing, which
including greater amenities (e.g., travel                                            ISSUES IDENTIFIED IN THE                                            which outpaced the growth in capacity                                         allows airlines to reduce ticket distribution
lounge available to business and first-class                                         LITERATURE                                                          as new entrants and weaker airlines filed                                     costs. Technological innovations that have
travelers) provided by airlines who have                                                                                                                 for bankruptcy or were acquired by their                                      given rise to better and more fuel-efficient
a history of code-sharing or interlining                                        The airline industry has many unique                                     larger rivals. More crowded airplanes and                                     jet engines helped with increasing the
arrangement.                                                                    features. As listed by Vasigh, Fleming,                                  congested airports tend to reduce the                                         profitability of the airlines. The recovery
                                                                                and Tacker (2008) they are as follows:                                   airlines’ quality of service especially in high-                              of the global economy at that time also
Another feature of the air transport industry                                   (a) perishable nature of the product and                                 density markets.                                                              helped to put the industry in the black. Thus,
that may act as an entry barrier is the                                         the consequent elasticity of demand and                                                                                                                deregulation led to a lowering of airfares
frequent flyer programs (FFP) offered by                                        pricing complications; (b) the control of                                Manuela (2011) referring to various studies                                   with the consequent air traffic growth. The
incumbent carriers. The pooling of FFPs by                                      the method of delivering the service by                                  reported that the US deregulation benefited                                   freedom of airlines to determine their routes
                                                                                                                                                         many passengers, but due to intense                                           resulted in more flight frequencies and non-
6  Interlining agreements do not necessarily involve code-sharing.
7  If the tying is not objectively justified by the nature of the products or commercial usage, such practice may constitute an abuse of a              competition a number of incumbents and                                        stop flights.
    dominant position.                                                                                                                                   new entrants exited the air transport industry
8  A foreclosure effect arises from agreements, which are capable of affecting patterns of trade making it more difficult for undertakings to
    penetrate a market. It may occur when suppliers impose exclusive purchasing obligation on buyers.
                                                                                                                                                         a few years after deregulation. The exit of
9  When most or all of the suppliers apply exclusive customer allocation, this may facilitate collusion, both at the suppliers’ and the distributors’   10  Manuela’s review of literature cited various authors who did studies on the various aspects of the US experience with liberalization and
    level. Hence, a competition risk of exclusive supply is the foreclosure of other buyers                                                                   deregulation.

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The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                                         The State of Competition in the Air Transport Industry: A Scoping Exercise

Vasigh, Fleming, and Tacker (2008                                            of which was Cebu Pacific. Grand Air                                  such restriction of passenger seats below                                   years after liberalization. Austria (2001)
further noted that the recent air transport                                  entered the domestic air transport industry                           competitive levels had resulted in efficiency                               also mentioned the short-lived operation
liberalization in Europe and India has led to                                in 1995 while Air Philippines, Asian Spirit,                          losses,16 which in turn had an adverse                                      of Mindanao Express, an airline intended
a tremendous growth in air traffic in these                                  and Cebu Pacific Air (Cebu Pac) entered                               impact on consumers. By 2009, Manuela                                       to serve regional routes. Manuela (2011)
countries. On the other hand, in the US, the                                 in 1996. Asian Spirit and Air Philippines                             (2011) indicated that PAL, CEB, Airphil,                                    pointed out that in 1999 PAL pulled away
international routes have been deregulated                                   changed their names to Zest Airways (Zest)                            Zest, and, SEAir competed for almost                                        from low-density markets and concentrated
only gradually through negotiated bilateral                                  in 2008 and Airphil Express (Airphil) in 2009,                        14.7 million domestic passengers, up 198                                    on the most profitable routes to stay in
open-skies agreements. These agreements                                      respectively. Grand Air exited the industry                           percent from its 1995 level, outpacing the                                  competition. Both major airlines like PAL
enable airlines from two countries (bilateral                                in late 1998 while South East Asian Airlines                          growth in capacity or passenger seats, which                                and smaller airlines in the scheduled airline
partners) to fly between their respective                                    (SEAir), a charter operator, entered the                              increased 176 percent in the same period.                                   industry suffered substantial losses during
countries without restrictions. Nevertheless,                                scheduled airline industry in 2003, bringing                          The load factor then is higher in 2009 than in                              this period because of those external events
limited open-skies agreements do not                                         the number of active airlines to five, namely                         1995, a positive development in an industry                                 (see Table 3.1). Thus, even major operators
necessarily create a fully competitive market                                PAL, Cebu Pac, Zest, Airphil, and SEAair.                             characterized by losses and bankruptcies.                                   like PAL,which has a sizeable share of the
(Gowrisankaran, 2002)                                                        EO No. 219 relaxed market entry and                                   Fare setting in markets with at least two                                   market are not immune to downturns and
                                                                             encouraged at least two airline operators in                          airline operators was deregulated under                                     losses arising fromsuch external events.
In the Philippines, the year 1995 marked                                     any route while exit from unprofitable routes                         EO No. 219 although fares in markets with a                                 It can be recalled that European airlines
a critical turning point in the domestic air                                 was given free course.                                                single operator continued to be regulated.                                  and the global travel industry suffered
transport industry (used interchangeably                                                                                                           Manuela (2006) estimated that airfare per                                   substantial losses during the height of the
here with “civil aviation industry”) with the                                At present, PAL, Cebu Pac, Airphil, and to                            kilometer is 10 percent lower, on average,                                  Severe Acute Respiratory Syndrome (SARS)
issuance of Executive Order (EO) No. 219                                     some extent Air Asia (a new operator), serve                          after liberalization while more than 90                                     crisis.18
liberalizing the industry.11 This included the                               the major high-density markets while minor                            percent of domestic airline passengers
privatization of Philippine Airlines (PAL).12                                routes were left to the small operators like                          in 2003 benefited from lower fares due                                      Despite the erosion of PAL’s share of the
For more than 20 years before the issuance                                   Zest, SEAir, and Skyjet. It is noted that PAL                         to discounts and promos that stimulated                                     market in terms of passenger and cargo
of EO No. 219, the air transport industry                                    Holdings own Airphil, which has a code-                               demand for air transport services.17                                        traffic, number of passenger seats, and
was a monopoly of PAL, a corporation fully                                   share agreement with PAL.                                                                                                                         revenues, it has managed to retain a
owned and controlled by the government.13                                                                                                          The immediate results of liberalization,                                    substantial share of the market. Austria’s
Letters of Instructions Nos. 151 and 151-A                                   In 2014, SEAir, Inc. was acquired by Cebu                             therefore, were the entry of several                                        (2001) computation of the Herfindahl-
issued in 1973 granted PAL a monopoly                                        Pacific and was rebranded as “CebGo.”                                 operators as well as the huge increase in                                   Hirschman Index (HHI) for the industry, a
of the civil aviation industry. Although                                     CebGo now operates an all ATR-fleet serving                           domestic passenger traffic in traditional                                   measure of industry concentration, shows
Presidential Decree 1590 (issued in 1987)                                    inter-island short routes. Cebu Pacific and                           major markets and the opening of new                                        it is only the major routes that are fiercely
provided PAL with a franchise, which was                                     its wholly-owned subsidiary CebGo now                                 markets for airline services. An example of                                 contested. She noted that the secondary
not considered as an exclusive privilege to                                  comprise the Cebu Pacific Group (CEB),                                a relatively new market is Caticlan, which                                  and tertiary or the minor routes were niche
PAL, it nevertheless operated as a virtual                                   which is today the largest Philippine carrier                         has become an important gateway to the                                      markets,which faced competition from the
monopoly from 1973 till the issuance of EO                                   in terms of routes and frequencies operated                           world-famous Boracay island, a major tourist                                nascent high speed ferries that started to
No. 219 in 1995. Before liberalization and                                   within the Philippines.15                                             destination.                                                                operate following the deregulation of the
deregulation under EO No. 219, the Civil                                                                                                                                                                                       inter-island shipping industry. The HHI is
Aeronautics Board determined which routes                                    There was an increase in the number of                                It has been observed that the airline industry                              a measure of industry concentration; a
the PAL, a monopoly, will service, and at the                                passenger seats offered in major markets                              is vulnerable to economic fluctuations and                                  value of 1 corresponds to a monopoly; 0.5
same time regulated air ticket prices.14                                     such as Manila-Iloilo, Manila-Cagayan de                              is inherently unstable (Gowrisankaran, 2002;                                corresponds to an industry with two equal-
                                                                             Oro, and Manila-Bacolod. The expansion                                Manuela, 2011) with volatility in prices of                                 sized firms, 0.33 to an industry with three
Liberalization and deregulation stimulated                                   of passenger seats in the major markets,                              fuel and labor contributing to fluctuations                                 equal-sized firms, etc. (Gowrisankaran,
the growth of the domestic civil aviation                                    e.g., Manila-Bacolod market expanding                                 in profitability. The Asian financial crisis and                            2002).
industry. After the removal of restrictions on                               by as much as 42 percent between 1994                                 lately the global economic crisis, threats
routes, flight frequencies, and fare setting,                                and 1995 even without the presence of a                               of terrorism, and a general slowdown of                                     Manuela’s (2011) computations
domestic airline passenger traffic grew with                                 competitor, was interpreted as an indication                          economies have had adverse impacts on                                       corroborated Austria’s earlier findings.
the entry of several competitor airlines in                                  that PAL had been restricting output                                  regional and global airline operations.                                     Austria (2001) and Manuela (2007, 2011)
the civil aviation industry, the most notable                                prior to liberalization (in 1995) and that                            All these may have triggered the exit of                                    indicated potential anti-competitive issues in
11  This section of the study draws from Austria (2001) and Manuela (2011).                                                                       less capable operators. As earlier noted,                                   the civil aviation market dominated by two
12  The first domestic airline was PAL, a government owned-and-controlled corporation, which served as the flagcarrier of the country. This was   Grand Air exited the industry in 1998 three                                 large domestic operators and a motley small
     before the issuance of EO No. 219.
13  Inefficient management and financial woes eventually led to the privatization of PAL. It was dependent on government subsidies for its        16  Manuela, Wilfred “The evolution of the Philippine airline industry” https://aerlinesmagazine.files.wordpress.com/2013/01/36_manuela_
     operations. Austria (2001) described the mismanagement of PAL and its inefficient air services as a clear waste of resources.                      evolution_philippine_airline_industry1.pdf (accessed January 25, 2018).
14  This was the same situation in the US before deregulation in 1979 when the US Civil Aeronautics Board controlled airline routes and pricing   17  Manuela, Wilfred (2006) “The Impact of Airline Liberalization on Fare: The Case of the Philippines” Journal of Business Research,
     (Gowrisankaran, 2002).                                                                                                                             doi:10.1016/j.jbusres.2006.10.019 http://cba.upd.edu.ph/phd/docs/manuela_paper.pdf
15  Source: Cebu Pacific position paper on House Bill Nos. 5815 and 5817 submitted to the Committee on Legislative Franchises, House of           18  A BBC news report on June 13, 2003 states that “the SARS virus has had more effect on the global airline industry than the war with Iraq,
     Representatives, August 10, 2017.                                                                                                                  according to a report from the flight schedule provider OAG”. http://news.bbc.co.uk/2/hi/business/2986612.stm (accessed June 23, 2018).

                                                                       6                                                                                                                                                  7
The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                                The State of Competition in the Air Transport Industry: A Scoping Exercise

 Table 3.1 Philippine Scheduled Airline Industry Profits (In million PhP)                                                               Table 3.2 Philippine air transport industry post liberalization and deregulation
       Year             Industry                 PAL               Grand Air            CEB         Airphil         Zest     SEAir                               Positive developments                                                    Negative developments
                                                                                                                                            •    Overall, growth of the air transport industry                          •    Crowded planes
      1995             -1,634.13              -1,716.91               82.78                                                                 •    More air carriers, LCCs lower air fares opening of                     •    Reduction in quality of service
      1996             -2,105.60              -2,182.28              234.50            27.19        -185.40         0.39                         new routes (e.g., Caticlan)                                            •    Congested airports
                                                                                                                                            •    More passengers                                                        •    Bankruptcy of smaller airlines and their acquisition
      1997             -2,035.71              -2,502.00              209.69           130.45        119.78          6.37                    •    More departures, boost to tourism                                           by larger rivals
                                                                                                                                            •    Higher productivity and increased mobility of                          •    Few operators reduction of service quality in high-
      1998             -8,264.41              -8,581.00              -21.50           301.71         40.01          -3.63                        economic agents                                                             density markets
      1999            -10,648.39             -10,188.00                                63.72        -562.85        38.74                    •    More efficient use of capital                                          •    Monopoly in low-density markets
                                                                                                                                            •    Investment in new fuel efficient aircraft
      2000             -1,102.97                46.00                                  24.90       -1,234.27       60.40                Source: Authors’ review of literature

      2001              -420.39                419.00                                  80.77        -941.70        21.54               and liberalized the industry. However, there                                      Liberalization and deregulation of air
      2002             -1,562.15              -1,008.00                                25.17        -650.63        71.32               are also results unique to the Philippines.                                       transport industry
      2003              -193.08                372.00                                  12.40        -573.41         -6.47    2.40      There is a great deal of competition
                                                                                                                                       among air carriers resulting in opening of                                        EO No. 219 under President Fidel Ramos
      2004              -489.62                -643.00                                130.32         9.90           9.43     3.73
                                                                                                                                       new routes and lower air fares but there                                          removed barriers to entry by new players
      2005              1,350.19              1,162.85                                 82.00         55.07         48.68     1.58      is also scope for anti-competitive issues                                         in the Philippine domestic air transport
      2006              1,127.20              1,245.93                                196.79        -153.42        -165.62   3.53      in a market dominated by two dominant                                             industry. In the domestic front, this enabled
      2007             10,531.75              7,139.65                                3,614.02      -164.09        -63.67    5.85      domestic operators. Curiously, government                                         the entry of Grand Air in 1995 and later
                                                                                                                                       policy or regulatory stance, for example, a                                       Cebu Pacific, Air Philippines, and Asian
      2008             -2,828.05              1,302.73                               -3,259.89      -580.77        -200.92   -89.20
                                                                                                                                       protectionist stance in ASA negotiations,                                         Spirit. In the international air transport
      2009            -11,513.75             -13,434.62                               3257.85       -687.16        -619.67   -30.14
                                                                                                                                       can result in an unintended consequence of                                        market, the government has pursued
 Source: Airlines’ annual reports as submitted to the Civil Aeronautics Board.                                                         strengthening potentially anti-competitive                                        a policy of progressive liberalization of
group of minor operators. This study will                                            necessarily coincide with that of the larger      practice.                                                                         the ASAs between the Philippines and
examine these findings and review whether                                            public, that is, passengers, cargo shippers/                                                                                        its bilateral partners. The EO removed
the current situation in the domestic civil                                          forwarders/operators, tourism operators           IV. POLICY AND REGULATORY 		                                                      the restrictions on domestic routes and
aviation industry still reflects these earlier                                       and their ancillary enterprises, exporters            FRAMEWORK                                                                     frequencies together with government
findings.                                                                            and others who would obviously prefer                                                                                               control of rates and charges. At present,
                                                                                     low cost transport and logistics. Austria         Republic Act No. 776 (also known as the                                           airlines employ a yield management
In 1999, the government started with a                                               (2001) hypothesized that the absence of           1952 Civil Aeronautics Act of the Philippines,                                    approach, which takes into consideration the
policy on progressive liberalization of the                                          competition results to poor performance           as amended by Presidential Decree No.                                             cost structure of the company, routes, and
bilateral air services agreement entered                                             and growth. She used as indicator the             1462) and Executive Order No. 217 govern                                          traffic forecast, among others.19 According
into by the country with other countries.                                            inability of PAL to use the entitlements, e.g.,   the technical and economic regulation of                                          to CAB, there is total freedom to start or end
There is a need to examine the bilateral air                                         capacity under the country’s air service          the air transport industry. Two government                                        a domestic route and there are also no seat
services agreement because of a disturbing                                           agreements (ASAs) signed at that time.            bodies regulate aviation, namely, the Civil                                       limitations. The only limiting factor is the
finding made by Austria (2001) that during                                           In 1996, PAL used only 61 percent of the          Aeronautics Board (CAB) by virtue of RA                                           airport infrastructure.20
negotiations of these agreements, the                                                country’s traffic rights per week compared        No. 776 and the Civil Aviation Authority of
government’s tendency was to keep to its                                             to 81 percent by the foreign airlines flying      the Philippines (CAAP) by virtue of Republic                                      Fare setting is deregulated but CAB
old restrictive policies and practices while                                         in the country. This represents missed            Act No. 9497, also known as the CAAP Law.                                         approval is still needed. The CAB conducts
other countries went for the elimination of                                          opportunities for Philippine-based operators      The CAB regulates the economic aspects of                                         hearings to ask airlines to explain
constraints in flight frequency and capacity                                         to take advantage of those entitlements           air transport and has general supervision,                                        applications for fare increases or other fees.
to meet the rising demand for international                                          without immediate need for the government         control, and jurisdiction over air carriers,                                      At present, there is a move in Congress to
travel.                                                                              to ask for greater capacity under those           general sales agents, cargo sales agents,                                         make CAB regulate fares once again by
                                                                                     ASAs.                                             and air-freight forwarders. Meanwhile,                                            setting ceiling prices and to set uniform
This protectionist stance taken by                                                                                                     CAAP acts as the public registry for aircrafts                                    fares for all passengers based on average
bureaucrats in trade negotiations is due to                                          In sum, the literature showed a mixed             and generally regulates the technical,                                            fares charged by airlines. The proposed
a mistaken notion that it will serve national                                        experience of the Philippines with                operational, safety, and security aspects of                                      bills in Congress seek to return to a regime
interest. In the particular case of the air                                          liberalization and deregulation, which have       aviation.                                                                         of regulated air fares.21 These market
transport industry, a negotiation stance such                                        transformed the market structure of the                                                                                             interventions will be very detrimental to
as this only serves to protect the interest                                          domestic airline industry and the incentives                                                                                        the efficiency of the air transport market
of the incumbent operators, mainly the                                               faced by airlines/carriers (Table 3.2). The                                                                                         and ultimately to end-consumers. The
big one, which is not necessarily aligned                                            developments in the domestic air industry
                                                                                                                                       19  Interview with IATA resident representative, April 26, 2018.
with public interest. In other words, the                                            mirror more or less the experience of other       20  Interview with CAB, April 4, 2018.
interest of incumbent operator/s do not                                              countries, which had earlier deregulated          21  Ibid.

                                                                                 8                                                                                                                                  9
The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                        The State of Competition in the Air Transport Industry: A Scoping Exercise

proposed bills need thorough analysis                                        International Airport, the gateway to              and SBIA. However, some political and                                          secondary gateways of the Philippines and
and enlightened debate in Congress. The                                      Boracay. Both PAL and Cebu Pacific operate         business leaders in the region have claimed                                    China were already included in the 2010
International Air Transport Association (IATA)                               charter flights. The charter flights cater         that EO No. 500-A impedes the flow of                                          bilateral air agreement before EO No. 29
resident representative argues that the                                      primarily to leisure travelers although            new investments and the generation of                                          was signed. In the case of Turkey, the 2015
fare capping contemplated by legislators                                     some flights also accommodate non-                 employment and tourism receipts in the                                         agreement still imposed limitations on
will have dire implications, especially if it is                             leisure travelers like returning Philippine        region. Local elective officials claim that                                    secondary gateways.
made to cover international air fares. The                                   residents, but these are relatively few            the issuance of EO No. 500-A was for the
setting of international air fares is governed                               compared to tourist arrivals. A 2017 study         purpose of extending protection to PAL.                                        The policy reduced the entry barriers
by specific provisions of the ASA entered                                    by the Asia Foundation revealed that                                                                                              of international airlines to secondary
into by any country, which are supposed                                      the number of tourists who used direct             Executive Order No. 29 (s. 2011) expanded                                      airports. The ratification by the Philippines
to be binding on the parties to the                                          flights to Kalibo reached 648,948 in 2016,         the coverage of the so-called “pocket open                                     of the ASEAN agreement on open skies
agreement.22                                                                 51.3 times the volume in 2008, the year            skies” to all secondary airport gateways                                       for secondary airports of ASEAN further
                                                                             international charter flights started in           outside of Manila. It opened secondary                                         reduced the barriers to entry to the
From 2001 to 2010, liberalization continued                                  Kalibo. The relative shares of international       airport gateways to competition by                                             Philippines for the ASEAN-based airlines. In
as a principal policy and the government                                     tourists who flew directly to Kalibo Airport       removing restrictions in third and fourth                                      2016, the government ratified the ASEAN
began developing secondary gateways.                                         to the total international tourist arrivals        freedom traffic rights and by granting                                         Protocols 5 and 6 with Manila as capital
In 2001, during negotiation on ASAs,                                         to the Philippines increased from 0.4              limited fifth freedom traffic right. Table                                     gateway under the ASEAN Multilateral
the government started to aggressively                                       percent in 2008 to 10.9 percent in 2016.           4.1 provides brief descriptions of those                                       Agreement for the Full Liberalization of
negotiate for new entitlements and create                                    Before the issuance of CAB Resolution 23,          freedoms of the air.                                                           Passenger Services. However, congestion
provisions for separate entitlements for                                     charter applications were approved on a                                                                                           and poor infrastructure in NAIA have
secondary airports outside of Manila.                                        per-flight basis. The new policy allows for        EO No. 29 (s. 2011) provided the                                               continued to limit competition in Manila.23
                                                                             charter flights over a six-month period.           government air negotiating panel with a
Executive Order No. 253 (s. 2003) aimed                                      Nevertheless, this falls short of the practice     policy framework for bilateral ASAs as seen                                    International ASAs and the ASEAN Single
to strengthen EO No. 219 by expanding air                                    of other countries like Malaysia that allow        in those that were negotiated as new or                                        Aviation Market
services at the Clark International Airport                                  long-term charter flights where charter            amended ASA from the time of the policy
in the Clark Freeport Zone and the SBIA                                      operators can operate for one year or more         issuance, that is, with Australia, Japan, Hong                                 The Philippines is a party to the ASEAN
at the Subic Bay Freeport Zone. This EO                                      and with incentives.                               Kong, Malaysia, Myanmar, Ethiopia, South                                       Single Aviation Market (ASAM). The ASAM
opened these airports to international air                                                                                      Korea, Macau, New Zealand, Singapore,                                          aims to provide the competitive space
cargo operators that later on resulted in an                                 Executive Order No. 500 (s. 2006)                  Taiwan, Thailand, and Oman. In the case of                                     in terms of more destinations, increased
upsurge in commercial air cargo.                                             designated the Clark International Airport         China, the unlimited frequencies between                                       capacities, and lower fares through the
                                                                             as an international gateway, allowing
                                                                                                                                   Table 4.1 Freedoms of the air
By virtue of CAB Resolution 23 (s. 2005), the                                unlimited flights by foreign airlines to Clark.
government liberalized the international                                     It lifted the restrictions on airlines to fly to          First freedom
                                                                                                                                                                   The right of an airline of one country to fly over the territory of another country without
                                                                                                                                                                   landing
charter market to support the thrust to                                      the Clark International Airport with regard
promote tourism. A grantee of a permit                                       to traffic rights, capacity, and air freedom                                          The right of an airline of one country to land in another country for purposes of refueling
                                                                                                                                       Second
                                                                                                                                                                   and maintenance while en route to another country, but not to pick up or disembark traffic
to operate under the liberalized charter                                     rights, with the exception of cabotage, that              freedom
                                                                                                                                                                   (passenger, cargo or both)
program can now operate pre-approved                                         is, transport between two points within the
                                                                                                                                                                   The right of an airline of one country to carry traffic from its country of registration to another
charter flight schedules renewable for six                                   country. It promotes the utilization of Clark             Third freedom
                                                                                                                                                                   country
(6) month periods or less with authority                                     International Airport by foreign air carriers                                         The right of an airline of one country to carry traffic from another country to its country of
to issue individual tickets. The program                                     without counting their flights or entitlements            Fourth freedom
                                                                                                                                                                   registration
covered the following gateway airports:                                      to fly to Clark against their total entitlements                                      The right of an airline of one country to carry traffic between two countries outside of its
Diosdado Macapagal International Airport                                     to fly to the Philippines, particularly Manila.           Fifth freedom               own country of registration as long as the flight originates or terminates in its own country of
(DMIA), SBIA, Davao International Airport                                    This opened Clark International Airport to                                            registration
(DIA), Mactan-Cebu International Airport                                     unlimited point to point air seat entitlements            Sixth freedom
                                                                                                                                                                   The right of an airline of one country to carry traffic between two countries via its own
(MCIA), Laoag International Airport (LIA),                                   and with limited fifth freedom (intermediate                                          country of registration (i.e., combination of third and fourth freedoms)
Zamboanga International Airport (ZIA), and                                   and beyond points) traffic rights.                        Seventh                     The right of an airline of one country to operate flights between two other countries without
other developmental gateways.                                                                                                          freedom                     the flight originating or terminating in its own country of registration

                                                                             Executive Order No. 500-A (s. 2006)                                                   The right of an airline of one country to carry traffic between two points within the territory of
                                                                                                                                       Eight freedom               another country, on a service originating and terminating in the home country of the airline
CAB Resolution 23 served as catalyst in                                      amended EO No. 500 because of the                                                     (i.e., consecutive cabotage rights)
stimulating direct flights to Kalibo and                                     lobby of certain interest groups. It restricts
                                                                                                                                                                   The right of transporting cabotage traffic of the granting country on a service performed
Clark. It has enabled the development                                        the entry of non-designated low budget                    Ninth freedom
                                                                                                                                                                   entirely within the territory of the granting country (stand alone cabotage)
of long-term charter operations in Kalibo                                    airlines into Clark International Airport             Source: World Trade Organization (2001)

22  Interview with IATA resident representative, April 26, 2018.                                                               23  This will be discussed in detail in Section 5.

                                                                       10                                                                                                                                11
The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                            The State of Competition in the Air Transport Industry: A Scoping Exercise

provision of international air services with                                2008: Transport ministers of the ASEAN                              traffic purposes (the “second freedom”).                         finite capacity that has to be negotiated
full third, fourth, and fifth freedom traffic                               signed three agreements that seek to                                The MAAS and MAFLPAS Implementing                                bilaterally. This has an effect on the level of
rights within the ASEAN region.                                             liberalize freight and other air services in the                    Protocols that spell out the “freedoms” are                      competition and the availability of lower air
                                                                            region, namely Multilateral Agreement on                            legal instruments that stand separately                          fares to domestic travelers. There is a good
2006: The Philippines’ long-standing                                        the Full Liberalization of Air Freight Services                     from their “parent” MAAS and MAFLPAS                             case for ratifying Protocols 5 and 6 of MAAS.
bilateral ASAs with South Korea, Japan,                                     (MAFLAS), the Multilateral Agreement on                             agreements. Hence, these Protocols must                          The ratification of Protocols 5 and 6 of the
Taiwan, Singapore, Hong Kong, Malaysia,                                     Air Services, and the ASEAN Framework                               be individually accepted by member states                        MAAS are measures that will help improve
Thailand, United Arab Emirates, the                                         Agreement on the Facilitation of Inter-State                        before they can take effect for those states.                    the competitive condition in the air transport
Netherlands, and Germany had already                                        Transport.24                                                        Otherwise stated, the instruments                                sector. Allowing ASEAN carriers’ operations
reached a level of full or high utilization of                                                                                                  only have binding effect for and among                           into the Philippines will increase competition
entitlements. This means that the parties                                   2009: The ASEAN Multilateral Agreement on                           those states that have expressly accepted                        and provide travelers with lower fares and
to the ASAs were close to reaching the                                      Air Services (MAAS) and its Protocols are in                        them.                                                            connectivity to the ASEAN region.
maximum seat and flight capacities set forth                                force and effective among all member states
in their respective agreements.                                             except the Philippines with Protocols 5 and                         MAAS Protocol 1 provides that designated                         The Philippines has agreed to the MAFLPAS
                                                                            6 still to be ratified. The ASEAN MAFLAS                            airlines from each contracting party shall                       to open up access to its secondary cities
2007: The Philippine air panel held air talks                               and its Protocols are in force and effective                        be allowed to operate unlimited third                            while keeping Manila (NAIA) restricted. This
with key markets. The successful conclusion                                 among all member states.25                                          and fourth freedom passenger services                            explains its staying out of MAAS Protocols
of new air agreements with South Korea,                                                                                                         from any designated point in its territory                       5 and 6 while embracing MAFLPAS. The
Canada, New Zealand, Macau, Hong Kong,                                      2010: The ASEAN Multilateral Agreement                              to any designated point in the sub-region                        Philippines has justified its decision by
and Thailand has significantly expanded                                     on the Full Liberalisation of Passenger Air                         to which it belongs. The Protocol lists the                      reference to the shortage of landing
air access to and from the Philippines,                                     Services (MAFLPAS), and its Protocols (12                           designated cities by country — for the BIMP-                     and take-off slots, and overall runway
particularly through the Clark International                                November 2010) are in force and effective                           EAGA sub-region, for instance, Bandar                            congestion at NAIA. While the Philippine
Airport. In less than two years, from a                                     among all member states except Indonesia                            Sri Begawan is designated by Brunei;                             government’s concern over the implications
combined 23,850 airplane seats per week,                                    and Lao PDR.26                                                      Balikpapan, Manado, Tarakan and Pontianak                        of congestion on air safety and passenger
the Philippines increased its entitlements                                                                                                      by Indonesia; Kota Kinabalu, Labuan, Miri                        comfort at NAIA is understandable, we
to at least 58,100 seats per week to Korea,                                 The MAAS and MAFLPAS have now both                                  and Kuching by Malaysia; and Davao, Puerto                       argue that traffic rights and airport slots
Macau, New Zealand, and Hong Kong. The                                      entered into force after receiving the                              Princesa, Zamboanga and, General Santos                          are separate matters. The lack of slots at an
Clark International Airport alone gained                                    acceptance of the minimum number of                                 by the Philippines. What is obvious is that                      airport should not prevent member states
12,600 seats per week in new entitlements                                   three member states for each agreement.                             the designated points in the subregions                          from ratifying the ASEAN agreements to
as a result of proactive stance and visibility                              The MAAS and MAFLPAS both refer to the                              covered by Protocols 1 to 4 are mainly                           liberalize market access rights and signal
during the conduct of air talks. The recent                                 liberalization of passenger air services.                           secondary cities. This is due to the desire                      support for ASEAN’s market integration
air talks also led to new and increased                                     The main difference between the two is                              of these ASEAN states to protect their                           commitments. Linking slots to access
entitlements to other secondary gateways,                                   that the MAAS provides for freedom rights                           respective carriers’ operations and to be                        rights is also a negative precedent in that it
such as Davao, Cebu, and Laoag.                                             only between sub-regions (e. g., from                               more cautious in granting greater access to                      encourages governments to use congestion
                                                                            BIMP-EAGA, that is, Brunei, Indonesia,                              other states’ carriers.                                          and lack of slots as excuses to delay their
2007: In the south, the Philippines signed                                  Malaysia, Philippines to Indonesia, Malaysia,                                                                                        adherence to regional commitments to
a Memorandum of Agreement (MOA)                                             Singapore) and between capital cities, while                        Notably, the Philippines has accepted                            liberalize the industry. Rather, the right thing
to enhance economic growth in the                                           the MAFLPAS provides for freedom rights                             Protocols 1 to 4 but has not ratified Protocols                  to do is to pursue with great urgency the
East ASEAN Growth Area, which covers                                        in international destinations within the                            5 and 6. Consequently, Protocols 5 and 6 do                      rehabilitation of NAIA and the development
Mindanao and Palawan in the case of the                                     entire ASEAN. Essentially, MAAS is the more                         not have binding effect on the Philippines.                      of other international airport/s near Metro
Philippines. The MOA effectively put in                                     conservative initial step while the MAFLPAS                         Protocol 5 provides for unlimited third and                      Manila to ensure greater connectivity and
place an open skies policy by granting fifth                                provides for full liberalization of passenger                       fourth freedom traffic rights between ASEAN                      competition.
freedom traffic rights to selected airports                                 air services within ASEAN.                                          capital cities while Protocol 6 provides
in the BIMP (Brunei, Indonesia, Malaysia,                                                                                                       unlimited fifth freedom traffic rights between                   Despite efforts at multilateral air services
Philippines) region. It also encouraged the                                 Under the MAAS and MAFLPAS, each                                    ASEAN capital cities.                                            agreement, it is noted that bilateral
development of international gateways in                                    contracting state party will provide the                                                                                             agreements seem to be the norm among
Davao, Zamboanga, General Santos, and                                       designated airlines of the other contracting                        The reason behind the Philippines' non-                          countries to date. On this, the WTO (2001)
Puerto Princesa, which are covered by the                                   parties the right to fly across its territory                       ratification of Protocols 5 and 6 is to protect                  states that “Air Services Agreements have
agreement.                                                                  without landing (the “first freedom”) and the                       local carriers like the Philippine Airlines and                  started from a very restrictive approach with
                                                                            right to make stops in its territory for non-                       Cebu Pacific from foreign competition. Non-                      severe market access limitations, toward
                                                                                                                                                ratification has resulted to the restriction                     gradually embracing more liberal provisions
24  Sosa, A. (2007) “Philippine Civil Aviation Policy Paper: ASEAN Single Aviation Market” Available at pdf.usaid.gov/pdf_docs/PNADJ694.pdf;
     accessed 18 October 2009.                                                                                                                  of other ASEAN carriers’ operations                              within the bilateral framework. These
25  ASEAN Transport Strategic Plan 2016-2025                                                                                                   in the Philippines, subjecting them to                           include increased freedom for designated
26  Ibid.

                                                                     12                                                                                                                                    13
The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
The State of Competition in the Air Transport Industry: A Scoping Exercise                                                   The State of Competition in the Air Transport Industry: A Scoping Exercise

carriers to choose the entry point and the                        transfers of funds from ticket sales from        in the ASAs are amended or removed.                                          or charter services. It amounts to full
destination country, freedom to choose the                        abroad, and so on. The hard provisions           One restriction is the number of airlines                                    deregulation because it will allow airlines
gauge of aircraft, and an increased ability                       cover pricing and capacity limits. Gillen        permitted or designated by each state to                                     to set their routes, capacities, flight
to utilise behind and beyond destination                          (2009) further notes that the international      operate frequencies or mount seats on                                        frequencies, and fare pricing free from
points. Nevertheless, bilateral air transport                     experience in the past 60 years revealed that    certain routes. The designation could be                                     government restriction. Initial estimates
traffic rights remain the modus operandi                          the property rights for market access were,      single, dual or multiple for each state.                                     indicate that ASEAN Open Skies significantly
throughout most of the world”.                                    by default, given to nations. They, in turn,                                                                                  increased intra-ASEAN air passenger flows
                                                                  transferred those rights to their national       The multiple designation policy is limited as                                and bilateral flows by an estimated 70.5
According to North (1993), institutions                           airline, thus leading to highly protectionist    in the case of the Philippines-South Korea                                   percent (Mandri-Perrott, 2015).
form the incentive structure of a society;                        or “predetermined” agreements and                ASA where not more than four airlines
the political and economic institutions,                          unproductive activities that consequently        were permitted to operate for each state.                                    The liberal open skies policy was deemed
in consequence, are the underlying                                increase transaction costs. The ASAs have,       Another restriction is in the capacity (seating                              too radical by government and instead, a
determinants of economic performance.                             thus, constrained the ability of airlines to     of aircraft) or frequency of flights that may                                “pocket (or limited) open skies” policy was
As humanly devised formal (rules, laws,                           operate on a fully commercial basis on           be operated. Airlines of each state are                                      allowed. The government’s preference
constitutions) and informal (reputations,                         international routes.                            restricted to specific numbers of seats per                                  is to liberalize access through secondary
conventions) constraints, these institutions                                                                       flight or per route or the number of weekly                                  airports like Clark and SBIA under the so-
serve to structure interactions and define                        The ASAs provided for the framework for          frequencies that may be operated. The type                                   called “pocket open skies” policy. Despite
the incentive structure of societies, and                         fares and tariffs that may be charged on         of aircraft may also be restricted for one                                   its limitations, the “pocket open skies” policy
specifically, economies. These constraints                        routes. One modality is for the airline to       state in the bilateral ASA, as in the case of                                has produced salutary effects as indicated in
can influence the returns on economic                             seek prior approval from both states that        the Philippines-Japan ASA that provided                                      Box 2.
activities by restricting agents’ behaviors                       are parties to the agreement. Another is         for conversion factors for certain types of
and incentivizing them in different                               where each state decides on the tariffs          aircraft.
directions. Institutions can also be viewed                       within its own jurisdiction. Airlines may also                                                                                   Box 2. Effects of pocket open skies policy
as “political settlements” between various                        be free to decide on tariffs and fares and are   Even if a particular ASA provides for                                           Between 2005 and 2006, tourist arrivals at the Clark
groups in society, which can be changed                           required only to file them with the regulating   multiple designation policy of airlines for                                     International Airport increased by over 70 percent
according to the changing relative strengths                      bodies. The last form is the so-called double    each state, the entry of a new airline may                                      from 55,000 to 93,000 or equivalent to at least
                                                                                                                                                                                                   Php200 million in direct and indirect earnings by the
of these groups (Rodolfo, 2012).                                  disapproval regimes under which airlines         still be restricted under conditions where                                      tourism industry. The number of hotel rooms likewise
                                                                  have freedom until a fare is disapproved by      frequencies or seats per week would already                                     increased by over 50 percent in the same period. In
In the case of international aviation, Gillen                     both states.                                     be fully allocated by the government to                                         Clark alone, there are over 1,337 rooms to date. In
                                                                                                                                                                                                   the Greater Clark area, including Angeles and the
(2009) explains that the bilateral ASAs and                                                                        the incumbents. 27 The air entitlements,                                        neighboring areas, occupancy rates of hotel rooms
market liberalization policies are examples                       The EO No. 219 provided the direction            whether in the form of frequencies or seats                                     are at an all-time high. The effects on employment
of these formal institutions. They shape                          for the Philippine air negotiating panel to      per week, may also be allocated for use for                                     rate have been noteworthy. Thousands of jobs are
                                                                                                                                                                                                   being created with an average of 1.2 to 1.4 employees
the strategic behavior of airlines and the                        “exchange traffic rights and routes with other   all points of entry in each state. Thus, if an                                  for every room. The success of these hubs in making
users of air services, which in this case,                        countries based on (a) the national interest     incumbent officially designated airline is                                      travel affordable to markets beyond the affluent and
are enterprises like airports, hotels, tour                       taking into consideration the larger interest    already utilizing all its allocated entitlements                                bringing in tourists from foreign countries whose
                                                                                                                                                                                                   carriers are allowed to fly into the country makes the
operators, and shippers. The bilateral ASA,                       of the country, which shall include value        in Manila, it had to reduce its capacity                                        prospect of open skies all the more promising.
an international framework that emerged                           for the Philippines in terms of promoting        utilization in Manila for it to explore new
from the 1944 Chicago Convention                                  international trade, foreign investments         routes out of Cebu, or any other Philippine                                     There is pressure created from the provincial
                                                                                                                                                                                                   governments, tourism authorities, and business
established the rules that govern the entry                       and tourism, among others; and on (b)            point. Some ASAs in the 1990s provided for                                      community to allow greater direct access into regional
of airlines into markets. This framework                          the reciprocity between the Philippines          separate but limited entitlements for other                                     cities.
became the basis for the exchange of                              and other countries. Reciprocity shall be        points outside of Manila, as in the case of                                     Source: Serrano and Salandanan (2010) and https://asiafoundation.
traffic rights and the ASAs as matters for                        interpreted to mean the exchange of rights,      the Philippine-Hong Kong ASA.28                                                 org/2009/02/25/in-the-philippines-to-fly-friendlier-skies/
negotiation between states, not carriers.                         freedoms, and opportunities of equal or
The ASAs are trade agreements between                             equivalent value, thereby attempting to          Pocket “Open Skies”                                                          Restrictions on foreign ownership and
governments and contain administrative                            move away from the traditional zero-sum                                                                                       control
(soft) and economic (hard) provisions. They                       game in bilateral air service negotiations.      In the past, there was a great deal of
define the number of airlines that can only                                                                        discussions on adopting an "open skies"                                      Air transport service is governed by
be allowed to service the markets, route                          While EO No. 219 allowed the official            policy that will allow foreign airlines to                                   Commonwealth Act No. 146, also known
structures, flight frequencies, seats, the type                   designation of at least two Philippine           provide unlimited services in the country,                                   as the Public Service Act. This is in relation
of aircraft, costs of doing business, and tax                     carriers to serve international routes, it       whether for passenger, cargo, scheduled                                      to Section 11, Article XII of the 1987
policies, among others. The soft provisions                       would not be able to promote effective
                                                                                                                   27  For example, prior to the amendments of the Philippine-South Korea ASA, the agreement provided for a maximum of 13 frequencies per
cover taxation, exemption from duties on                          competition in the international air transport        week only for each state (total of 26 frequencies for both) and with only Manila and Seoul as points of origin and/or destination.
imported aircraft parts, airport charges, and                     market unless the restrictions embodied          28  Prior to the amendments of the Philippine-Hong Kong ASA, the air entitlements for points outside of Manila (i.e., Clark, Cebu, Subic, Davao
                                                                                                                        and Laoag) provided for a maximum of 2,300 seats per week.

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The State of Competition in the Air Transport Industry: A Scoping Exercise - Gilberto M. Llanto and Ma. Cherry Lyn Rodolfo
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