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The rise of affectivism
Research over the past decades has demonstrated the explanatory power of emotions, feelings, motivations,
moods, and other affective processes when trying to understand and predict how we think and behave. In this
consensus article, we ask: has the increasingly recognized impact of affective phenomena ushered in a new era,
the era of affectivism?

Daniel Dukes, Kathryn Abrams, Ralph Adolphs, Mohammed E. Ahmed, Andrew Beatty,
Kent C. Berridge, Susan Broomhall, Tobias Brosch, Joseph J. Campos, Zanna Clay, Fabrice Clément,
William A. Cunningham, Antonio Damasio, Hanna Damasio, Justin D’Arms, Jane W. Davidson,
Beatrice de Gelder, Julien Deonna, Ronnie de Sousa, Paul Ekman, Phoebe C. Ellsworth, Ernst Fehr,
Agneta Fischer, Ad Foolen, Ute Frevert, Didier Grandjean, Jonathan Gratch, Leslie Greenberg,
Patricia Greenspan, James J. Gross, Eran Halperin, Arvid Kappas, Dacher Keltner, Brian Knutson,
David Konstan, Mariska E. Kret, Joseph E. LeDoux, Jennifer S. Lerner, Robert W. Levenson,
George Loewenstein, Antony S. R. Manstead, Terry A. Maroney, Agnes Moors, Paula Niedenthal,
Brian Parkinson, Ioannis Pavlidis, Catherine Pelachaud, Seth D. Pollak, Gilles Pourtois,
Birgitt Roettger-Roessler, James A. Russell, Disa Sauter, Andrea Scarantino, Klaus R. Scherer,
Peter Stearns, Jan E. Stets, Christine Tappolet, Fabrice Teroni, Jeanne Tsai, Jonathan Turner,
Carien Van Reekum, Patrik Vuilleumier, Tim Wharton and David Sander

T
       he behavioural and cognitive sciences     predictions as a consequence. Indeed, so        continuously evaluate events around
       have faced perennial challenges of        profound have the repercussions for our         us and how our central and peripheral
       incorporating emotions, feelings,         shared models of human behaviour become         nervous systems allow the emergence of
motivations, moods, and other affective          that we can now ask whether we have             expressions, physiological arousal and
processes into models of human behaviour         moved beyond the eras of behaviourism and       bodily reactions, action tendencies, and
and the human mind. Such processes have          cognitivism, into the era of affectivism.       felt subjective experiences. Nonetheless, it
long been marginalised or ignored, typically                                                     seems that affective processes are typically
on the basis that they were irrational,          Characterizing affectivism                      understood to relate to the notion of (dis)
un-measurable, or simply unenlightening.         One of the leaders of the “cognitive (r)        pleasure or valence, to not necessarily
However, it has become increasingly difficult    evolution” described how “behaviorism           be consciously felt, and to mobilize the
to deny that these processes are not only        faded because of its failure to solve basic     organism to deal with events that may
linked to our well-being, but also shape         questions about human thought and               be important to that organism. In any
our behaviour and drive key cognitive            action”5, p. 339. Indeed, although elements     case, scientific study is beset by questions
mechanisms such as attention, learning,          of behaviourism continued to influence          of terminology: persistent difficulties
memory, and decision-making.                     cognitivist thinking, cognitivism represented   in formally defining ‘cognition’6 did not
    Fertile ground for addressing these          a rejection of some of the central tenets of    prevent the transition from behaviourism
challenges lies in the writings of the ancient   behaviourism. By contrast, the affective        to cognitivism, and the fact that there is no
Greeks and of eminent scholars such as           sciences supplement cognitivism rather          consensus concerning a formal definition
Descartes, Hume, Darwin, Wundt, and              than supplant it. In fact, if cognitivism       of other important constructs, such as
James, to name but a few. The most recent        is conceived of as an approach in which         intelligence, religion, culture, and even
seeds were sown in the 1960s, allowing           the inclusion of cognitive processes in         life, does not preclude fruitful scientific
an unprecedented, multidisciplinary              models of behaviour, mind, and brain            study of them.
interest in affective processes to take root     increases the power to explain not only             Indeed, in spite of these questions of
around 20 years later. Research on such          cognitive phenomena but also behaviour,         definition of some of its core phenomena,
processes has positively blossomed since         then affectivism would be the approach in       the affective sciences have already led to
then, as growing numbers of dedicated            which the inclusion of affective processes      a better understanding of how we acquire
researchers, departments, research centres,      in such models not only explains affective      knowledge of the objects, concepts,
journals, and societies contribute to the        phenomena but, critically, further enhances     and people around us, as well as how
affective sciences—a highly integrative          the power to explain cognition and              we determine the value of those things.
endeavour that spans disciplines, methods,       behaviour (Fig. 1a).                            Importantly, emotions do not just shape
and theories1–4. By reaping the fruits of            The definition of affective processes,      how we interpret the world, but also
these cumulative advances, we are now            either as a whole or individually, is subject   shape which aspects of the world need our
able to understand and account for more          to debate. For example, questions continue      attention and which can safely be ignored:
of the variability in the available data and     concerning how definitions of emotion           emotions are not just about what is, but
formulate more powerful and precise              should accommodate the fact that we             also about what matters.
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 a                                                                                                                                                                              b
                                        Behaviourism                                                  Cognitivism                                                Affectivism?                                                 Emotion research funding
                                                                                                                                                                                                     15
                                                                                                                                                                                                     12

                                                                                                                                                                                NIMH budget
                                                                                                                                                                                 share (%)
                                                           Core topics in the cognitive sciences

                                                                                                                         Core topics in the affective sciences
                                         Adaptation                                                     Attention                                                  Emotion                               9
     Core topics in behaviourism

                                                                                                                                                                                                         6
                                          Classical                                                 Decision-making                                                Empathy
                                         conditioning                                                                                                                                                    3
                                                                                                   Executive functions                                             Feeling                               0
                                          Extinction
                                                                                                       Language                                                     Mood                                     1985 1988 1991 1994 1997 2000 2003 2006 2009 2012 2015 2018
                                           Habits                                                                                                                               c
                                                                                                        Learning                                                  Motivation                                           Emotion content in behaviour research
                                        Instrumental                                                                                                                                                 10

                                                                                                                                                                                Publication volume
                                        conditioning                                                    Memory                                                   Preferences                             8

                                                                                                                                                                                    share (%)
                                        Reinforcement                                                  Perception                                                   Stress                               6
                                                                                                                                                                                                         4
                                   Stimulus–response                                                   Reasoning                                                  Well-being
                                                                                                                                                                                                         2
                                             (...)                                                        (...)                                                      (...)                               0
                                                                                                                                                                                                             1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

 d                                                                                                                                                                              e
                                                         Emotion content in memory research                                                                                                                              Emotion content in attention research
                                   12                                                                                                                                                                12
  Publication volume

                                                                                                                                                                                    Publication volume
      share (%)

                                                                                                                                                                                        share (%)
                                    8                                                                                                                                                                    8

                                    4                                                                                                                                                                    4

                                    0                                                                                                                                                                    0
                                           1980 1984 1988 1992 1996 2000 2004 2008 2012 2016                                                                                                                 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016
 f                                                                                                                                                                              g
                                                        Emotion content in perception research                                                                                                                       Emotion content in decision-making research
  Publication volume

                                                                                                                                                                                    Publication volume

                                    6                                                                                                                                                                    6
      share (%)

                                                                                                                                                                                        share (%)

                                    4                                                                                                                                                                    4

                                    2                                                                                                                                                                    2

                                    0                                                                                                                                                                    0
                                           1980 1984 1988 1992 1996 2000 2004 2008 2012 2016                                                                                                                 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

Fig. 1 | The scope and increasing impact of the affective sciences. a, Does the increasing research focus on affective processes and on their explanatory
power mean we are now in the era of affectivism? The circular arrows represent how the study of the processes within each box improves our understanding
of the core mechanisms typically investigated in behaviourism and in the cognitive and affective sciences, respectively. The bidirectional arrows between the
boxes represent the idea that the mechanisms described in one box are important to understanding those described in the other boxes. b, The relative increase
of NIMH funding spent on research on emotion since 1985. c, The extent to which publications with considerable emotion content grew faster than those
concerning behaviour without emotion content since 1980. d–g, The increasing prominence of publications involving emotion as a percentage of publications
in the respective area of inquiry on core cognitive mechanisms such as (d) memory, (e) attention, (f) perception, and (g) decision-making. The reference
list focuses on Handbook-type publications to represent the depth and breadth of the affective sciences across many academic fields. For a list containing
some books and papers that have either helped shape the field in many disciplines in the affective sciences or that have the potential to do so, please see the
suggested reading list in the Supplementary Information.

Developing affective sciences                                                                                                               One key example is affective                                                    emotions in the decision-making process.
The recent and transformative influence of                                                                                              neuroscience. While the term itself                                                 Neuroscientific advances also played a key
the affective sciences on scholarly discourse                                                                                           emerged only in the 1990s, previous                                                 role in popularising emotion research for the
about human mind and behaviour is apparent                                                                                              ground-breaking studies of the emotional                                            public at large, as the first functional MRI
in the evolution of funding (Fig. 1b) and                                                                                               brain—in particular of the amygdala and                                             pictures in the 1990s seemed to cement the
publications (Fig. 1c), even in areas related to                                                                                        its role in emotional learning—had set the                                          status of human emotion as an objective,
central cognitive mechanisms, e.g., memory,                                                                                             stage for this field to emerge7. Studies began                                      measurable, and scientifically accessible
attention, perception, and decision-making                                                                                              to reveal the brain circuitry responsible                                           phenomenon. In terms of the origins of our
(Fig. 1d–g). Particularly in psychology since                                                                                           for many affective phenomena in animals                                             affective lives, studies of young children
the 1980s, the tight relationship between                                                                                               and humans, including threat detection                                              began and continue to highlight the critical
affect, cognition, and behaviour has been                                                                                               and anxiety reactions, homeostatic feelings                                         role of emotion and motivation in human
revealed in ongoing research topics such as                                                                                             and motivations, sexual and affiliative                                             development8, and advances in comparative
emotional intelligence, emotion regulation,                                                                                             reactions, reward wanting and liking,                                               affective science are providing new insights
addiction, decision-making, and social                                                                                                  and addictions. Innovative studies of                                               into the evolutionary and ethological
interaction. But several other disciplines also                                                                                         people with brain damage highlighted the                                            bases of affective processes in humans and
began paying increasing attention to affective                                                                                          interdependence of cognitive and affective                                          non-human animals9.
phenomena around the same time, and the                                                                                                 processes, the distinction between emotions                                            In the clinical domain, long-established
burgeoning interest continues.                                                                                                          and feelings, and the essential role of                                             classification models of mental health and

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                                                                                                  processes into their theoretical and
 Box 1 | The growing influence of the affective sciences in socially relevant domains
                                                                                                  empirical models of investment behaviour,
                                                                                                  medical decision-making, bargaining,
 These examples are taken from core               •   In research on climate change               and issues in political economy such as
 disciplines in the social sciences (including        mitigation, investigators have begun        voting behaviour. Anthropology, too, has
 law, education, environmental research,              to focus on the importance of affective     begun to focus on the cultural modelling
 and conflict and reconciliation research).           processes for signalling the urgency        of human affective processes, highlighting
 • Legal scholars are increasingly chal-              of the situation and for motivating         the intercultural variety of emotion
     lenging the incomplete behavioural               collective remedial action, both for        repertoires, while research in sociology has
     and cognitive assumptions inherent               private citizens and governmental           complemented this approach with a focus
     in legal theory and practice, care-              organizations.                              on intracultural plurality and the role of
     fully considering the role of affective      •   In research on violent international        emotions in social collectives15. Indeed,
     processes in legal-decision making,              conflict, purely ideological or rational    most anthropologists and sociologists now
     and acknowledging how laws and legal             utility-based considerations for group      recognise the significance of emotions in
     rules reflect and create cultural scripts        and political actions are now out-          human behaviour and study emotional
     of how people ought to feel.                     dated—they are no longer considered         interactions at the micro-level (individuals
 • In education research, links between               within the limited scope of what is         or small groups), the meso-level (social
     well-being and education are increas-            good (conciliatory) versus what is bad      institutions), and the macro-level (social
     ingly uncovered, resulting in changes            (aggressive)—as research now takes          structures such as class, age, or gender).
     in policy and the continuing rise                into account a more diverse scope of        Emotions are considered fundamental social
     in the number of socio-emotional                 distinct emotions and possible conse-       phenomena, forming the basis for many
     learning programs.                               quent behaviours.                           kinds of social activities and interactions
                                                                                                  and playing an essential role in socialisation
                                                                                                  processes, such as affective social learning.
                                                                                                  Thus, just as cognition and behaviour can
illness based largely on lists of behavioural     the affective sciences. In recent decades,      serve both social and non-social functions,
manifestations and cognitive disturbances         philosophy has seen emotion, affect,            so too can affect.
have recently been challenged by a new            feelings, and related notions become               The influence of affective sciences is
diagnostic system, proposed by the National       central explanatory tools, alongside belief     also growing in socially relevant domains,
Institute of Mental Health (NIMH). The new        and desire, in theories of mind and in          shaping research and public attention
system relies heavily on emotion-related          accounts of moral and evaluative thought        accordingly (Box 1). Other key disciplines
constructs, including arousal and                 and behaviour12. In the field of history,       in which emotions and feelings are being
positive- and negative-valence systems10.         several research centres dedicated to           taken more seriously as objects of research
Similarly, neuropsychological assessment,         emotions have been established in the past      include the political sciences, public policy,
intervention, and rehabilitation after brain      decade, mapping how emotions themselves         communication, literature, and the arts.
damage or disease have traditionally focused      have been conceptualised and expressed
on cognitive functions (e.g., language,           differently over time and across cultures       A relevant and timely question
perception, and memory), but have in recent       and highlighting the influence of emotions      Scientists typically neglect what they
years begun to take affective domains more        as determinants of historical action            cannot measure in order to reduce noise
seriously, as has the psychotherapeutic           and thought13.                                  in their data and better attend to their
treatment of many mental health problems.             Researchers have also begun to pay more     object of study: behaviourism neglected
These advances represent key shifts in            attention to affective processes in general     the central role of cognitive and affective
fundamental conceptions of mental                 linguistics, analysing, for example, how        processes; cognitivism neglected the role of
well-being, illustrating how research on          emotions are referred to in the languages       affective processes. While the behavioural
affective processes benefits from and             of the world via the diverse emotion            and the cognitive sciences remain essential
influences advances elsewhere.                    lexica14. In terms of cultural comparisons,     to the study of the mind, brain, and
    A similar illustration can be found in        there are emotion words that do not seem        behaviour, given that emotions are often
affective computing. Since its launch in          to have equivalent words in English,            held to involve both cognitive aspects and
the 1990s11, the development of artificial        such as amae, a Japanese emotion word           behavioural tendencies, an era of affectivism
intelligence and social robotics has led to       which means something like desiring to          can be seen as a potential natural successor
specific computational approaches aimed           be loved by or dependent on someone.            to both the behaviourism and cognitivism
at implementing emotional processes in            In linguistic pragmatics, theories of           eras: it would naturally incorporate both
artificial agents (socially interactive agents,   utterance interpretation now explore not        perspectives. In this light, perhaps the
social robotics, chatbots) and systems. This      only the expressive qualities of figurative     growing interest in the affective sciences
trend is particularly apparent in signal          language (especially metaphor), but also        stems from the maturation of the scientific
processing research that allows more              the direct manifestation of emotions            study of how and why we think the way we
sensitive measuring and monitoring of             through linguistic and paralinguistic means,    think and do the things we do.
affective responses. Affective computing has      effectively embracing the very same affective       But the relevance of the question of
powerful implications for industry, social        dimension that was formerly disregarded.        whether or not we are in a new era hinges,
media, education, and, when combined with             Meanwhile, in the social sciences,          perhaps, not just on an appreciation of
clinical research, also for health monitoring     behavioural economists have developed           historical scientific progress or of the
and patient care.                                 more psychologically realistic assumptions      contribution of the affective sciences,
    There are also key roles for the              about economic agents—homo                      but also on how cognitive processes are
humanities and the social sciences in             economicus—by incorporating affective           defined. If one assumes that all mental

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processes—including affective processes—          Jonathan Turner53, Carien Van Reekum             55
                                                                                                       ,    University, Leiden, The Netherlands. 38Center for
are captured by the word ‘cognitive’, then        Patrik Vuilleumier 1,56, Tim Wharton            57
                                                                                                            Neural Science, New York University, New York, NY,
any blossoming of the affective sciences          and David Sander 1,9 ✉                                    USA. 39Harvard Kennedy School and Department
could be said to be simply part of the further    1
                                                   Swiss Center for Affective Sciences, University          of Psychology, Harvard University, Cambridge,
growth of the cognitive sciences; as such,        of Geneva, Geneva, Switzerland. 2Department of            MA, USA. 40Department of Social and Decision
the question could perhaps seem irrelevant.       Special Education, University of Fribourg, Fribourg,      Sciences, Carnegie Mellon University, Pittsburgh,
Nevertheless, asking it would at the very         Switzerland. 3Berkeley Law School, University of          PA, USA. 41School of Psychology, Cardiff University,
least constitute a call for our colleagues to     California, Berkeley, Berkeley, CA, USA. 4Division        Cardiff, UK. 42Vanderbilt University Law School,
consider advances in the affective sciences       of Humanities and Social Sciences, California             Vanderbilt University, Nashville, TN, USA.
in light of their own models and research:        Institute of Technology, Pasadena, CA, USA.               43
                                                                                                              Department of Psychology, KU Leuven, Leuven,
considering affective processes in cognitive      5
                                                   Department of Computer Science, University               Belgium. 44Department of Psychology, University
and behavioural models may well increase          of Houston, Houston, TX, USA. 6Department of              of Wisconsin-Madison, Madison, WI, USA.
the explanatory and predictive power of           Anthropology, Brunel University London, London,           45
                                                                                                              Department of Experimental Psychology, University
such models. Above all, we hope this brief        UK. 7Department of Psychology, University of              of Oxford, Oxford, UK. 46CNRS-Institut des Systèmes
opinion piece might initiate and stimulate        Michigan, Ann Arbor, MI, USA. 8Australian                 Intelligents et de Robotique, Sorbonne University,
constructive, interdisciplinary, and              Research Council Centre of Excellence for History         Paris, France. 47Department of Experimental,
passionate debate.                                of Emotions, Australian Catholic University, Perth,       Clinical and Health Psychology, Ghent University,
    The conceptual, methodological, and           Western Australia, Australia. 9Department of              Ghent, Belgium. 48Institute of Social and Cultural
technical advances made within the last few       Psychology, FPSE, University of Geneva, Geneva,           Anthropology, Freie Universität, Berlin, Germany.
decades have demonstrated that affective          Switzerland. 10Institute of Human Development,            49
                                                                                                              Department of Psychology and Neuroscience,
processes are unquestionably enlightening         University of California, Berkeley, Berkeley, CA,         Boston College, Boston, MA, USA. 50Philosophy
when it comes to understanding both               USA. 11Department of Psychology, Durham                   Department, Georgia State University, Atlanta,
behaviour and cognition. While it will            University, Durham, UK. 12Cognitive Science Centre,       GA, USA. 51Department of Psychology, University
ultimately be the responsibility of historians    University of Neuchâtel, Neuchâtel, Switzerland.          of Munich, Munich, Germany. 52Department of
of science to determine whether or not a          13
                                                    Department of Psychology, University of Toronto,        History, George Mason University, Fairfax, VA, USA.
new era has begun, given the undeniable           Toronto, Ontario, Canada. 14Brain and Creativity          53
                                                                                                              Department of Sociology, University of California,
impact of affective sciences on our models        Institute, University of Southern California, Los         Riverside, Riverside, CA, USA. 54Département de
of brain, mind, and behaviour, it seems           Angeles, CA, USA. 15Dornsife Cognitive Neuroscience       Philosophie, Université de Montréal, Montréal,
relevant to ask today whether we are now in       Imaging Center, University of Southern California,        Québec, Canada. 55School of Psychology and Clinical
the era of affectivism.                       ❐   Los Angeles, CA, USA. 16Department of Philosophy,         Language Sciences, University of Reading, Reading,
                                                  Ohio State University, Columbus, OH, USA.                 UK. 56Department of Neuroscience, University
Daniel Dukes 1,2 ✉, Kathryn Abrams3,              17
                                                    Australian Research Council Centre of Excellence        Medical School, University of Geneva, Geneva,
Ralph Adolphs 4,                                  for History of Emotions, University of Melbourne,         Switzerland. 57School of Humanities, University of
Mohammed E. Ahmed 5, Andrew Beatty6,              Melbourne, Victoria, Australia. 18Department of           Brighton, Brighton, UK.
Kent C. Berridge 7, Susan Broomhall 8,            Cognitive Neuroscience, Maastricht University,            ✉e-mail: Daniel.Dukes@unifr.ch;
Tobias Brosch 1,9, Joseph J. Campos10,            Maastricht, The Netherlands. 19Department of              David.Sander@unige.ch
Zanna Clay11, Fabrice Clément 12,                 Computer Science, University College London,
William A. Cunningham13, Antonio Damasio14,       London, UK. 20Department of Philosophy, University        Published: xx xx xxxx
Hanna Damasio15, Justin D’Arms16,                 of Geneva, Geneva, Switzerland. 21Department of           https://doi.org/10.1038/s41562-021-01130-8
Jane W. Davidson17, Beatrice de Gelder18,19,      Philosophy, University of Toronto, Toronto, Ontario,
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14. Pritzker, S. E., Fenigsen, J., & Wilce, J. M. (eds). The Routledge   A.B., K.C.B., S.B., T.B., J.J.C., Z.C., F.C., W.A.C., A.D., H.D.,     Competing interests
    Handbook of Language and Emotion (Routledge, 2019).                  J. D’Arms, J.W.D., B.d.G., J. Deonna, R.d.S., P.E., P.C.E.,           The authors declare no competing interests.
15. Stets, J. E., & Turner, J. H. (eds.). Handbook of the Sociology of   E.F., A. Fischer, A. Foolen., U.F., D.G., J.G., L.G., P.G., J.J.G.,
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Author contributions                                                     C.P., S.D.P., G.P., B.R.-R., J.A.R., D. Sauter, A.S., K.R.S., P.S.,   Additional information
The manuscript was written primarily by D.D. and D.                      J.E.S., C.T., F.T., J. Tsai, J. Turner, C.V.R., P.V., and T.W.).      Supplementary information The online version contains
Sander after taking into account the inputs and rounds of                I.P. and M.E.A. prepared Fig. 1b–g. Except for D.D. and D.            supplementary material available at https://doi.org/
comments from the other co-authors (K.A., R.A., M.E.A.,                  Sander, the authorship list is in alphabetical order.                 10.1038/s41562-021-01130-8.

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