The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014

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The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
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The Many Measures of
Fundedness for the
Financial Industry –
Lessons from SimCity

RIIA Fall Conference
Charlotte, North Carolina

Oct 2014
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Agenda

 •    Recap from Spring Conference (Mar 2o14)

 •    Leveraging RIM for assessing Definitions of Fundedness

      ─ Retirement Readiness Definitions

      ─ Evolving Readiness Measures - Fundedness through Behavioral Simulation

      ─ RIM Insights – Comparison of Measures of Fundedness

      ─ Potential Implications

 •    Upcoming Papers

PwC                                                                              2
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Static HHBS - RIIA and SBI Collaboration

SBI’s MacroMonitor survey and RIIA’s methodology
provides cross-silo view of consumers’ balance sheet (BS),
income & expense (IE) statement
                                                            MacroMonitor
                                                                   Data

                                           Comprehensive projectable survey of
                                           US households’ financial needs,
                                           demographics, products, services,
                                           channels, and attitudes with nearly
                                           4,000 variables.

                  Sample Household
                     Balance Sheet
                    (HHBS) and IE
                      Statement

PwC                                                                         3
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Beyond Predictive Analytics

Using ‘big data’ techniques PwC has fused ‘broad & shallow’
datasets with ‘narrow & deep’ datasets …

                 Narrow &                          Broad &                              Synthetic
               Deep Datasets                     Shallow Data                          Population

                                     +                                   =

      Surveys e.g., SBI’s                     Market Data e.g., US               HHBS/IE Data for Synthetic US
      MacroMonitor Data                       Census                             Population
      • 4,000-5,000 households                • 320 Million households           • Millions of househilds
      • 100’s of variables                    • 10’s of variables                • 100’s or 1000’s of variables

           Deterministic                                                               Stochastic
           Non-Parametric                                                              Parametric

           •     Nearest neighbor algorithm                                  •    Conditional mean matching
           •     Hot-deck Imputation                                         •    Markov Chain Monte Carlo
                                                                             •    Bayesian Data Augmentation

PwC                                                                                                               4
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Holistic Planning for US Population

…to create a synthetic US population and their HHBS and IE
statement

                                 Synthetic US Population

              Economics       Consumer Financial Behavior   Environmental
               Factors                                         Factors

PwC                                                                         5
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
PwC’s Retirement Income Model

PwC’s RIM combines power of data, advanced analytics and
behavioral economics principles to generate actionable insights
                            Retirement Income Model (RIM)
                                      ACTIONABLE INSIGHTS
                       Market Level          Household           Product Level
                        Insights            Simulations            Insights

                                      ANALYSIS & SYNTHESIS

                     Synthetic                        Behavioral        Once upon a
                                                                         time Once
                                                                        upon a time

                     Population                       Simulation         Once upon

                     Household                        Scenario           What
                     Fundedness                       Building            if?

                                          DATA INPUTS
                     HH Demographic         Life Events     Healthcare Cost

                      HH Financials      Macro-Economic          Secondary
                                                                  Research

PwC                                                                                   6
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
RIM Highlights

… and create forward looking HHBS accounting for real world
relationships and consumer behavior for holistic planning

                                Behavioral
                                Economics
                                Framework

                 Synthetic US
                 Population                  Cradle to
                 /Household                  Grave
                                             Simulations

                                              Scenario
                 Holistic                     Based
                 Household                    Planning
                 View

PwC                                                           7
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Summarized RIM Insights from Spring Conference

 In previous conferences, we have shown how RIM can uncover key
 insights around HH fundedness and underlying financials, across
 segments and scenarios
                                                        Population and fundedness in 2020
                                                                                    Fundedness
  # 1 Availability of data                              Wealth      Population         OF        C         UF
  and ability to compute                                Marginal            42%            2%         2%         97%
   “fundedness” plays a                                 Mass Market          41%          13%        18%         70%
 critical role in fiduciary                             Affluent             12%          54%        30%         16%
      responsibilities                                  Wealthy               4%         86%          9%          4%

                                    #2 Only older,
                                                                                    Fundedness
                                     Affluent and
                                                        Life Stage   Population        OF        C         UF
                                  Wealthy segments
                                                        Starters              21%          3%         3%      95%
                                   are unlikely to be
                                                        Builders              15%         14%        15%      71%
                                  “underfunded” for
                                                        Preretired            37%         18%        16%      66%
                                   their retirement
                                                        Retired              28%         26%         12%      62%

 # 3 Scenarios (such as
recessions or increased
savings behaviors) can
                                                              #5 Savings rate is
  have a big impact on
                                                            important across life
       fundedness
                                                           stages – up to a certain
                              #4 Older segments are                                        #6 Decreased health,
                                                               level of wealth
                                   much better                                            if it leads to increased
                              positioned to weather                                        health “events,” has
                               negative economic                                          serious ramifications
                                    situations                                                 for fundedness

 PwC                                                                                                         8
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Agenda

 •    Recap from Spring Conference (Mar 2o14)

 •    Leveraging RIM for assessing Definitions of Fundedness

      ─ Retirement Readiness Definitions

      ─ Evolving Readiness Measures - Fundedness through Behavioral Simulation

      ─ RIM Insights – Comparison of Measures of Fundedness
      ─ Potential Implications

 •    Upcoming Papers

PwC                                                                              9
The Many Measures of Fundedness for the Financial Industry - Lessons from SimCity - RIIA Fall Conference Charlotte, North Carolina Oct 2014
Retirement Planning – Measuring Retirement Readiness

Planning for retirement involves different perspectives and
complexities, leading to multiple definitions of fundedness

PwC                                                           10
Measuring Retirement Readiness – Various Definitions

   Today, companies and advisors have a range of metrics to
   approximate retirement “fitness”, or fundedness

  Potential Retirement Fundedness Definitions
   C/FC                                     expected Consumption            Ratio for spending as a fraction
   (Insurance         eC / eFC                                               of acquired financial assets
   Company)                               expected Financial Capital

   A/L                                          expected Assets
   (Wealth             eA / eL                                               Classical measure of leverage
   Manager)                                   expected Liablities

   Salary                                                                    Popular rule-of-thumb – also
   Replacement                           expected Retirement Income
   Ratio -80%
                      eRI / eFS                                                  known as the “80%
                                             expected Final Salary                replacement rule”
   (Ret. Provider)

   Retirement                         expected Net Retirement Savings          Default definition used by
   Fundedness        eRS / eRE                                                        PwC’s RIM
   (Holistic View)                     expected Retirement Expenses

The challenge faced is two-fold: 1) how to reliably calculate the expected values, and 2) how to link numbers to
                                            assessments of “fitness”?

   PwC                                                                                                      11
Retirement Planning – Evolution

Over the years, the industry developed a few rules of thumb for
simplicity and convenience owing to limited data availability.
However, with ‘big data’ this situation is changing fast…

                                                                             Informed and
                                                                             customized
                                                                             retirement
                                                                             planning

                                                           Internal and
                                                           External Data –
                                                           anonymous
                                                           and synthetic
                                       Internal and        data from
                                       External Data –     multiple
                                       limited to          external
                                       identifiable        sources
                                       external data
                                       (example – credit
                      Internal Data    scores)
                      Only – limited
                      information

Generic Rules
of Thumb in
Retirement
Planning

PwC                                                                                    12
Retirement Readiness – Shortcomings of Traditional Measures

Commonly used rules of thumb are applicable to a few segments
with limited assets but should be used with full understanding of
notable shortcomings
         Lack of Holistic Household View               Challenging task of projecting the
                                                                   Unknowns

         Unaccounted varying Retirement              Retirement Funding – Incomplete view
               Consumption Needs                                  of all Assets

PwC                                                                                         13
Definitions of Fundedness – RF or eRS/eRE

RIM uses specific instantiation of the RIIA recognized A/L definition
to measure retirement readiness with a holistic approach

                                                                                                                          Retirement Fundedness (RF) Definition
                                                                                                                                       145% - OverFunded
                                                            Expected Retirement Expenses

      Retirement Expenses                                                                       Net Retirement Savings

            Expense during                                        Total Liquid                          Outstanding                         Total Social
              Retirement                                             Assets                              Liabilities                       Security Income
     = Retirement Expense Coefficient                           = Current balances of                   = Current Balance                    = Expected Social
       1 * (Final Salary) * (Retirement
                                                                    Liquid assets2 +                         of all debt                    Security Income of the
            Period Remaining Until                               (Total value of added                                                          Household3 *
              Expected Lifetime)                                     IRA and 401K                                                            (Retirement Period
                                                                    contribution till                                                          Remaining Until
                                                                      retirement)                                                            Expected Lifetime)

1.   Retirement Expense coefficient is analytical computation based on historical consumption data from Consumer Expenditure Survey
2.   Include - CDs, Mutual Funds, Accumulation Annuities, Savings Accounts, IRA and 401K Accounts
3.   Social Security Benefit is estimated based on research from Boston College http://crr.bc.edu/wp-content/uploads/2011/11/IB_11-13-508.pdf

PwC                                                                                                                                                                  14
Definitions of Fundedness – 80% Rule of Salary Replacement or eRI/eFS

“80% Rule” of Retirement is a commonly used rule of thumb for
retirement readiness and is based on measures of income

                                                                                                                      Fundedness Definition (Assumed)
                Salary                                    Expected Retirement Income                                        < 70 % - UnderFunded
             Replacement
                                                                                                                           70% - 90% - Constrained
              Ratio -80%                                      Expected Final Salary
                                                                                                                              > 90% - OverFunded

                        Final Salary                                                                  Retirement Income

            Final Salary Before                                            Social Security                        Annuitized Value of
                Retirement                                                    Income                              Retirement Savings

        This is often calculated as the average                            Expected Social Security       Expected Savings during retirement includes
            of last 5 years of income before                                  Earnings as a %3 of               the linearly projected balances from
         retirement. The values for the future                                   Final Salary              retirement accounts like 401K and IRAs and
          are projected using linear path and                                                                  additional contributions till the age of
                 standard assumptions.                                                                                       retirement.

Assumptions made -
1 Annual salary increase (2% is the most commonly used wage growth rate)
2 Commonly used rate of return of 4% in all current models per research
3 Average life span

PwC                                                                                                                                                       15
Definitions of Fundedness – eC/eFC

Another measure of fundedness could be measured based on
financial assets and consumption

                                                                                                                            Fundedness Definition
                                                              Expected Consumption                                          > 7.0 % - UnderFunded
                     C/FC
                                                                                                                           3.5% - 7.0% - Constrained
                                                            Expected Financial Capital
                                                                                                                             < 3.5% - OverFunded

                    Financial Capital                                                                     Retirement Consumption

      Financial Capital of HHs (at retirement)                                              Expected Annual Expenses in Retirement

          Financial Capital include all assets/savings in form of                               Estimated value of all discretionary expenses, fixed
                         cash, annuities, IRA, DC.                                                                    expenses.

1 Assumed retirement age of 65
2 Asset ownership at Retirement from US Census
   http://www.census.gov/compendia/statab/cats/banking_finance_insurance/household_financial_assets_and_liabilities.html
3 Assumed inflation rate of 1.2% in all current models per research
4 Retirement expenses and trends - CES

PwC                                                                                                                                                    16
RIM Insights #1 - Comparison of Methods of Calculating Fundedness

Comparing the 80% Rule, C/FC and RIM’s RF for representative
sample of US Households leads to different outcomes

Comparing Fundedness (Median) of Wealth and Life Stage Segments based on various
definitions

            Source : PwC Analysis on synthetic population generated using data from US Census, SBI Macro Monitor, etc

PwC                                                                                                                     17
RIM Insights #1 – Implications of Definitions on Affluent Builders

   Assessing the definitions with respect to specific segments, help
   assess the underlying causes and implications

 * Expenses, Assets and Retirement Income indicated here are median values for the segment

RF accounts for Asset/Liabilities, Income/Expense and Social /Human capital, leading to HHBS computation
                            aligned with real world relationships and estimates

                           Source : PwC Analysis on synthetic population generated using data from US Census, SBI Macro Monitor, etc
   PwC                                                                                                                                 18
RIM Insights #2 – 80% Rule and RF Comparison

 Rules of thumb like the 80% rule fails to account for a 360 degree
 view of household finances like the varying consumption patterns
 and additional assets

                                                                                          80% Rule
                                                                                          • Employed members of relatively affluent
                                                                                            households may make an informed
                                                                                            decision to voluntarily exit the workforce
                                                                                            prematurely, but are unnecessarily
                                                                                            penalized

80% rule
• Retirement preparedness based on high levels of
  current income, without any regard to household
  consumption patterns
• Grossly overestimates the retirement
  preparedness of affluent starters spending beyond
  their means.

               Source : PwC Analysis on synthetic population generated using data from US Census, SBI Macro Monitor, etc
PwC                                                                                                                                      19
RIM Insights #3 - Role of Liabilities

    In developing the RF definition, we started with liquid assets and
    expense, and studied the impact of financial liabilities

             RIIA Wealth                     Net Impact on RF*                           RIIA Life Stage                    Net Impact on RF*
              Segment                                                                       Segment
       Wealthy                                         -0.20%                        Builders                                     -18.25%
       Affluent                                        -3.16%                        Preretired                                   -25.70%
       Mass Market                                    -34.35%                        Retired                                      -7.45%

       *The values indicates the average Δ effect as % of ratio of Assets/Expenses

Outstanding debt bring down the fundedness of all segments by varying degrees, with significant impact for the
                                           pre-retiree segment

    PwC               Source : PwC Analysis on synthetic population generated using data from US Census, SBI Macro Monitor, etc                 20
Demo from the RIM

Illustrative Example

 • Ron and Ellen Smith are a couple in their early 60s who have spent their lives in central Pennsylvania.
 • Ron is nearing retirement at a chocolate manufacturing company and expects to earn $60K just before retiring. Ellen exited
   the workforce almost 30 years ago, when the first of their two children were born, and has been a homemaker since.
 • Using the 80% Rule, the Smiths should expect to cover their retirement expenses with approx. $48K / year

                                                                                     Projected Expenses - Ron & Ellen Smith
  Retirement Plans                                            70
                                Expenditure - $ (Thousands)
                                                              60
                                                              50
                                                              40
                                                              30
                                                              20
                                                                               Luxury Travel
                                                                                                                               Higher Education             Long Term Care
                                                              10
                                                              0
                                                                   1   2   3     4    5    6     7    8     9   10   11   12     13   14   15     16   17    18   19   20
                                                                                                          Years in Retirement
                                                                                               Using 80% Rule        Using Fundedness

                          •   However, they plan to travel overseas after retirement, and Ellen wants to experience first class air travel and
                              stay at select luxury boutique hotels.
                          •   In addition, their son Justin unexpectedly decides to abandon his dream of becoming an actor and go back to
                              college (having exhausted all other credit lines, his parents are the only available source of funding).
                          •   Finally, Ellen’s arthritis makes mobility very difficult in their later years, which requires her to depend on long-term
                              care during the latter part of their retirement.
                          •   As a result of planned and unplanned expenses, expenses may vary significantly during retirement.
                              Depending on an unanchored measure such as the 80% rule to measure retirement readiness is therefore
                              fraught with risks.

PwC                                                                                                                                                                          21
Wrap-up – Potential Implications

In addition, there are profound implications and applications for
consumers, distributors and manufacturers
                                        RIM Insights

       Consumers                          Distributors                     Manufacturers

   Tim & Jane Walker                   Mark Rodriguez                      Capital City Life
     (a Household)                    (Financial Planner)                (Ret. Provider Firm)
• Utilize RIM insights to          • Leverage the RIM to plan        •    Leverage the RIM to better
  continuously monitor               retirement for clients and           understand how the market
  fundedness with best suited        construct portfolios based on        is evolving and plan new
  approach and take remedial         appropriate definitions and          products/features targeted
  action, if necessary.              readiness measures.                  at appropriate segments.
• Test and execute retirement      • RIM can combine the data of     •    RIM provides retirement
  plans based on individual          your clients with rich               providers with a holistic
  situation under multiple           external data for planning           approach against income
  scenarios.                         with a holistic view.                based measures.

PwC                                                                                                22
RIM – Publications and Reports

We continue to release additional insights to the market in our
publications and white papers

RIMSM Insights Report                   RMI Papers

 “Using Behavioral Simulation to         “Are Safe Withdrawal Rates Really
 Drive Insights around Retirement        Safe?” (Nov 2014) – Retirees struggle
 preparation and strategies: The         to answer the question of whether they
 Retirement Income ModelSM               should be withdrawing, 5.0%, 4.0%, or
 Insights Report”(Nov 2014)              3.5% of their savings every year. Which
 • Fitness Maps – Calculation and        retirees should be more conservative?
   comparison of different fundedness    Under what scenarios should they revisit
   metrics, based on simulations         “safe withdrawal” assumptions?
 • Opportunity Maps – Projection of
   segment distribution, fundedness,     “A Wider Look at the 80% Rule”
   and financial positions               (released Oct 2014)– The 80% rule
                                         states that people should aim to replace
 • Glide Path Analysis – Perspectives
                                         80% of their preretirement gross income
   on the impact of different “glide
                                         when they retire. However this widely
   paths” on fundedness of segments
                                         used rule of thumb may not be right for
                                         very participant today or stay right for
                                         participants.

PwC                                                                                 23
Art & Science

  Gut & Gigabytes – The Art and Science of Decision Making

                                          • PwC-EIU Global Survey of Big Decisions
                                          • Over 1,100+ Senior Executives across 14 sectors
                                          • Source: www.pwc.com/bigdecisions

  Source: PwC Big Decisions Survey 2014

  PwC                                                                                  24
For Additional Information Contact:

            Anand Rao
                 PwC
            617-633-8354
        anand.rao@us.pwc.com

For more information, please consult the following two articles in the
Retirement Management Journal (Summer 2013 Issue) –
Current HHBS – “Head Office Article: The RIIA Balance Sheet”
Future HHBS – “Projecting the RIIA Household Balance Sheet into the Future”

PwC
Our team:

        Jamie Yoder       Paul Blase

        David Gates     Ankita Sanghvi

      Pia Ramchandani    Spencer Alee

        Mark Paich        Pallav Ray

         Joe Chau       Karan Bagadiya

PwC
Acknowledgements:

          Francois Gadenne
                RIIA

             Elvin Turner
      RIIA – Market Insight Program

              Larry Cohen
        Strategic Business Insights

PwC
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