Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
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DECEMBER 2020 Techno-nationalism and corporate governance BY ALEX CAPRI RESEARCH FELLOW, HINRICH FOUNDATION SENIOR FELLOW, CENTRE FOR GOVERNANCE AND SUSTAINABILITY NUS BUSINESS SCHOOL
Contents INTRODUCTION 4 OVERVIEW OF THIS STUDY 7 I. STATE ACTIVISM AND CORPORATE GOVERNANCE 9 The US government and TikTok 9 Hypothetical espionage scenarios 10 Growing cyber intrusions amplify fears 10 New challenges of joint ownership, acquisitions and 10 corporate governance Ownership and control 11 Transfer and control of source code, algorithms and key technology 11 China Inc’s influence on corporate boards 11 Communist Party representatives inside tech companies 12 Chinese companies: Corporate relocations and restructuring 12 ByteDance’s move to Singapore 13 Serving the Chinese Communist Party 13 Case study: How state interventionism killed a US$35 billion IPO 15 Case study: Inter-company warfare: Arm UK versus its 16 China subsidiary II. LOCAL VERSUS GLOBAL CORPORATE GOVERNANCE 20 Can TikTok ignore the Chinese Communist Party? 20 ByteDance in Indonesia 20 Content moderation as a business model 21 The “in-China-for-China” corporate governance dilemma 21 Case study: Apple in China 22 Case study: Microsoft in China 24 In-China-for-China civil society backlash 25 HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 2
Contents III. NEW FRONTIERS: FINTECH, REGTECH AND 26 CORPORATE GOVERNANCE FinTech and open banking 26 ByteDance, FinTech and privacy standards 26 Spotlight: Sesame social credit system 27 FinTech, localization and the decoupling of global finance 28 New accounting standards aimed at Chinese companies 28 US law banning investment in Chinese companies with military ties 29 Case study: International banks caught between Beijing and Washington: HSBC 30 Techno-nationalism and FinTech decoupling 32 Pulled into techno-nationalist orbits 32 Data privacy and the “splinternet” 33 The European bloc: General Data Protection Regulations 34 Technology as risk mitigation tool 34 Supply chain transparency and traceability 35 TradeTech and RegTech 37 Unique identifier technology and interoperability of systems 38 Corporate diplomacy 38 Legal frameworks and processes 39 Lobbying through NGOs 39 Public-private partnerships 39 Conclusion 40 RESEARCHER BIO: ALEX CAPRI 41 ENDNOTES 42 HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 3
Introduction Techno-nationalism is profoundly The US-China technology cold war has cope with a shifting trade landscape. In impacting the internal processes, politicized the business environment short, corporate governance must deal practices and rules of organizations. for multinationals, creating a world of with the primacy of geopolitics over contradictions, uncertainties and hard business. choices. Fragmented global value chains For four decades, and despite stark differences between political and As the effects of techno-nationalism economic models, the US-China spill over into the commercial trading relationship flourished. At the landscape, global value chains are same time, multinationals invested splitting into three distinct streams. heavily in the development of global value chains and in China in particular. The first stream includes “strategic” Global value chains are splitting into This relocation of manufacturing or controlled goods and data which three distinct streams. activities to China invariably led to require export licenses and are subject significant transfer of technology to to trade restrictions and sanctions. local firms, which was a key aim of the Chinese state as it sought to upgrade The second stream spans a much its industrial structure. larger “cautionary zone,” where virtually all of the Fourth Industrial Yet growing geopolitical rivalry Revolution 1 technologies – artificial and trade friction now define the intelligence (AI), robotics, the Internet relationship between the world’s two of Things (IoT), etc. – exist as “dual use” biggest economies. US firms, as well as technologies, which could, with little those from Europe and Japan, are now warning, become off-limits. 2 evaluating how to deal with strategic supply chain decoupling, re-shoring The third stream is comprised of and ring-fencing. non-strategic, innocuous goods and is generally unaffected by techno- A driving force behind these nationalism. changes is techno-nationalism: mercantilist-like behavior that links Regarding the first category of Beijing recently announced updates a state’s national security, economic strategic goods, Washington has been to its own export control lists, which prosperity and social stability directly famously “weaponizing” semiconductor include algorithms and rare earth to the technological prowess of its value chains to choke off technology to elements. institutions and actors. Huawei and other Chinese technology companies. Beijing, meanwhile, Techno-nationalism is profoundly recently announced updates to its own impacting corporate governance, the export controls lists, which include, internal processes, practices and rules for example, algorithms and rare earth that an organization follows to execute elements. 3 its values and principles, which must now be reoriented and restructured to HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 4
INTRODUCTION Figure 1 – Splintered global value chains Zone of caution Restricted Dual use goods Next generation IT (AI, IoT) Restricted Entity Lists Semiconductors Sanctions Aerospace and aeronautical equipment Specially Designated Automated machine tools and robotics Non-strategic Nationals (AI, machine learning) Other consumer goods Data privacy laws Algorithms New materials (Food & beverage, soaps, Data localization laws toys, shoes, clothing etc.) Maritime equipment and high-tech shipping Censorship laws Advanced railway equipment Defense & military Power equipment New energy vehicles (AV, EV) Non-proliferation Biopharma and advanced medical products Agricultural equipment Navigation Rare earths Source: Semiconductors at the heart of the US-China tech war, Alex Capri, Hinrich Foundation; Alphabetical Index to the Commerce Control List (Supplement no. 1 to part 774), Bureau of Industry and Security; Category 2 – Materials processing, Commerce Control List (Supplement no. 1 to part 774), Bureau of Industry and Security Underlying issues requiring the activism is on the rise in the US, Europe attention of a company’s corporate and other traditional open market, governance have emerged. These laissez-faire trading systems, which are reflect the broader dynamics of techno- experiencing a paradigm shift toward a nationalism as well as more specific more techno-nationalist zeitgeist. themes that are repeating from one country to the next. Local versus global: Contradictions and tensions for multinational Increased state activism in companies boardrooms and markets Global value chains are fragmenting Governments are becoming more and the internet is splintering as states intrusive in corporate boardrooms look to ring-fence data, technology and and markets. When it comes to markets. Multinational companies are partnerships, foreign ownership, localizing production and ring-fencing acquisitions and corporate behavior in-country operations. involving deployment or control of Multinational companies are having technologies, policy makers are looking Increasingly, multinational companies to adhere to local laws that contradict to become involved in corporate are having to adhere to local laws that with their global values. outcomes. contradict with their global values and principles. This creates corporate This trend is increasing in China, as the governance conflicts for many Chinese Communist Party (CCP) exerts American and European companies more control over the economy and doing business in China, for example. In business sector, in general. But state other instances, there is the risk that a HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 5
INTRODUCTION local subsidiary affiliate may “go rogue” governments are looking to control. on its foreign parent company because Recent developments such as the of influence from the host government CCP blocking the IPO of a major and local laws. FinTech company (Ant Group) and threatening to sanction a major bank Can Chinese companies operating Local versus global tensions are (HSBC) demonstrate that all of these abroad escape control of the CCP, and also impacting Chinese technology factors are interconnected by techno- if so, what does this kind of corporate companies as they relocate to places nationalism. governance look like? like Singapore to set up regional operations. Here, from a corporate Technology as a corporate governance governance standpoint, the question enabler is: Can Chinese companies operating As multinational enterprises strive abroad escape control of the CCP, and to meet data privacy and security if so, what does this kind of corporate standards throughout their businesses, governance look like? Is such an and as they seek end-to-end value outcome even realistic? chain transparency and traceability, they are looking to leverage technology Banking, FinTech and techno- as a corporate governance tool. nationalism Some sectors will experience Some sectors will experience higher “TradeTech” and “RegTech” are higher degree of state activism and degrees of state activism and examples of new applications of government interference than others. government interference than others technology that will facilitate more because, in a growing digital economy, effective corporate governance. the stakes are higher. The banking sector, which is being transformed by These new types of technologies will, FinTech, is one such area. paradoxically, enhance compliance and risk management in some areas From a techno-nationalist perspective, but, in other instances (such as when FinTech combines economic, national microscopic RFID tracing technology is security and social stability issues used), create cybersecurity risks. all at once – areas that, increasingly, HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 6
Overview of this study This study is the fourth in a series of governance and how different Hinrich Foundation essays on techno- dynamics are all inter-related. The nationalism, authored by Research paper then provides a number of Fellow, Alex Capri. examples and cases involving current events, companies and markets. The first essay in the series – which followed a ground-breaking study on This report is comprised of three semiconductors – covered US-China sections: strategic decoupling and focused on the re-shoring and ring-fencing of I. State activism and corporate critical supply chains as well as “in- governance China-for-China” planning and risk In this first section, we analyze the scenarios. different ways that governments have been exerting state power The second essay focused on the US- and influencing the way corporate China techno-nationalist competition governance is conducted. We start and the pursuit of “innovation by examining the US government’s advantage.” It also examined the attempt to force the sale of the social underlying dynamics and tensions media app, TikTok, to American buyers, between markets, non-state actors, and the lessons learned from this academia and governments. exercise. The third essay in the series focused China’s Communist Party is expanding Throughout this section, we provide on the phenomenon of techno- its influence on corporate boards and insights into the growing power that diplomacy, and how governments committees at Chinese companies. the CCP wields over national tech are pursuing strategic alliances and giants including Alibaba and Ant Group. partnerships based on inherent We also examine the CCP’s expanding ideological differences between influence and representation on techno-authoritarianism and digital corporate boards and committees at democracy. It looked at the evolving Chinese companies. This is viewed US-EU-China geopolitical relationship through a corporate governance lens and how techno-diplomacy was from the perspective of both non- influencing multilateral frameworks and Chinese and Chinese companies. institutions. Next, we do a deep dive into the This study builds upon these previous Chinese company, ByteDance, and reports by investigating the corporate explore the issues it and other Chinese governance issues. It is intended to companies face when they relocate to contextualize the landscape from a risk other countries; in this case, Singapore. management and business operations perspective. Finally we delve into the case of Arm Ltd., the British tech firm, versus its Starting at a high level, the study subsidiary, Arm China, which serves explains the overarching impact of as a microcosm of the gamut of issues techno-nationalism on corporate HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 7
OVERVIEW OF THIS STUDY confronting companies in the US-China Sesame compiles a user’s online data techno-nationalist landscape. and assigns a “trustworthiness” score, which can be used by the government II. Local versus global corporate to control and punish an individual governance based on his or her online activities. This system clashes with privacy, Multinational companies must grapple In this section, we examine the freedom of expression and surveillance with local laws that contradict or tensions that multinational companies standards that exist in other regions. undermine their global policies. must grapple with as they function in We explore the question of if (and how) local markets and deal with local laws Chinese FinTech companies can refrain and regulations that often contradict from this kind of data sharing with the or undermine their company’s global CCP, when operating outside of China. policies and governance frameworks. Next, we examine the blocked 2020 We return to ByteDance’s Southeast Ant Group IPO in Hong Kong and how Asia operations and examine its local this event reflects the convergence of content modification (censorship) technology, finance and geopolitics governance issues, and how these under the banner of techno- practices adhered to China’s national nationalism. laws in precedence over local Indonesian laws. We then turn to an in-depth case study of HSBC, the world’s sixth Staying with the theme of local versus largest bank, and how the banking global governance contradictions, we sector and FinTech in general have examine both Apple and Microsoft’s become increasingly vulnerable to “in-China-for-China” practices regarding export controls and sanctions from content and product modification, and both Washington and Beijing. In short, how those practices clash with their depending on which geopolitical orbit global operating principles. a bank and FinTech company finds itself in, it could face retaliation and punitive III. New frontiers: FinTech, RegTech measures from both China and America. and corporate governance The banking sector and FinTech will The third section looks to the future Finally, we look ahead to the ways that become increasingly vulnerable to of techno-nationalism and corporate multinationals can leverage technology export controls and sanctions from governance. FinTech is featured as a (“RegTech” and “TradeTech”) to enforce both Washington and Beijing. hotbed of clashing governance models governance standards around data around privacy and as a microcosm privacy laws such as the EU’s GDPR, and of the competition between techno- how companies might use technology authoritarianism and liberal democracy. to trace products that are subject to export controls throughout global We examine ByteDance’s growing value chains. operations in Singapore and Southeast Asia4, and whether the company All of this then leads to new ways to can execute privacy and free speech improve corporate governance and standards that are independent corporate diplomacy through legal from the CCP’s mandates in China. frameworks, partnerships and alliances. This includes a look into Alipay’s government-mandated “social credit” rating system, known as “Sesame Credit” or “Zhima Credit” in China. HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 8
I. State activism and corporate governance The US government and TikTok Because of strict requirements laid out Governments are becoming in China’s Cybersecurity and National increasingly activist and interventionist Security laws, which require Chinese in the affairs of multinational companies and citizens to provide companies. This is impacting a the Chinese Communist Party with broad range of business activities, user data, TikTok was perceived to from market access to what kind of be a proxy of the Chinese state and, standards regarding transparency, data consequently, a malign actor. security and privacy must be followed. Social media and digital platform To many, this seemed ridiculous. How How could a streaming video platform companies have recently found could a streaming video platform popular with teenagers constitute themselves under a techno-nationalist popular with teenagers constitute a threat to one of the world’s most onslaught. a threat to one of the world’s most powerful nations? powerful nations? In August 2020, US president Donald Trump signed an executive order5 to To others in the public and private ban TikTok, the popular social media sectors, however, TikTok was part of short-video app, on the grounds that a wider digital battleground of data it constituted a threat to US national that could be weaponized by Chinese security. The underlying reason: TikTok intelligence. was owned by ByteDance, a Chinese company. Because of strict requirements laid out in China’s Cyber Security and National Security laws, TikTok was perceived by the US government to be a proxy of the Chinese state (Image source: solenfeyissa/ Pixabay). HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 9
I. STATE ACTIVISM AND CORPORATE GOVERNANCE Hypothetical espionage scenarios when regulatory agencies such as the The high degree of mistrust of TikTok Given the vast amounts of data Department of Commerce’s Bureau is, in part, fueled by an increase in already in circulation linking the of Industry and Security (BIS) and corporate cyber intrusions and hybrid online activities of Americans, Committee on Foreign Investment warfare. China’s advanced AI capabilities – in the United States (CFIUS), began hypothetically – could leverage TikTok’s ramping up export controls, sanctions growing American subscriber base and the blockage of acquisitions of US of more than 100 million users6 and technology companies and assets. connect their private data to other relevant data points. According to The US Department of Justice has research done by MIT, anyone can be named individuals and hacker groups identified by extrapolating from just a suspected of being linked to the few of their data points.7 Chinese state, which, over time, are known to have stolen data from Sophisticated algorithms, super- more than 100 key US tech and computing and cognitive AI could link telecommunications companies, a teenager’s age, postal code, ethnicity defense contractors, government and phone number to a treasure trove agencies and social media groups, of tangentially related data points including IBM and Hewlett Packard, that, ultimately, with extrapolation, Boeing, Facebook, and NASA’s Goddard could lead to the identification of Space Flight Center.10 government employees or reveal medical records of targeted individuals. These developments have stoked fears that massive amounts of new consumer Much of this raw data is already a information from TikTok, WeChat and by-product of data capitalism. Today, other Chinese social media platforms an individual’s data has been sold could be combined with data that has and resold8 by the likes of Google, been stolen through state-sponsored Facebook, Twitter, Instagram and hybrid warfare operations. others – all of which are part of a broader ecosystem that thrives New challenges of joint ownership, on a secondary market for data acquisitions and corporate commoditization. governance Based on these factors, President Growing cyber intrusions amplify Trump gave an ultimatum to TikTok and fears its Chinese parent company ByteDance: sell the company to American buyers or The high degree of mistrust of TikTok face being shut down in the US. is, in part, fueled by an increase in corporate cyber intrusions. The ensuing developments have CrowdStrike, the Silicon Valley- provided a living case study on the based cybersecurity and technology vagaries and difficulties of operating company, has reported that since 2018, under these kinds of techno-nationalist cyber-attacks and intrusions have pressures. been increasing and intensifying.9 This was a contributing factor towards TikTok in America represents a ground- TikTok, therefore, represents a ground- the Trump administration’s Section zero event regarding corporate zero event regarding corporate 301 investigation that led to tariffs governance in the digital economy. governance in the tech sector. After which went into effect against US executive order 13942 was issued11, Chinese imported goods and, also, which banned TikTok from operating HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 10
I. STATE ACTIVISM AND CORPORATE GOVERNANCE in the US, a series of events transpired ByteDance took the position that it that highlight the complexity of would retain majority ownership but compliance and risk management would distribute TikTok Global’s shares challenges facing multinational to its existing American investors companies. including Sequoia Capital, General Atlantic and Coatue Management. From a techno-nationalist perspective, This would give “American” interests a the following questions emerged: majority position, at least in terms of equity.13 But the problem was that there – What constitutes “ownership” of were also Chinese investors involved, data, algorithms and technologies? which, once again, raised the specter of – What defines “control” of data, those entities being proxies for the CCP. algorithms, source code and other technologies? Transfer and control of source code, – Can ownership and control of data, algorithms and key technology source code and technology be split Even as fundamental questions of between Chinese and American (or ownership muddle attempts to other) techno-nationalist interests? combine US and Chinese digital – How will new Chinese export platforms and data pools, there are controls on algorithms and AI other challenges when it comes to complicate business interactions controlling IP and key technologies. and accelerate decoupling in the ByteDance was said to have proposed platform economy? In the case of TikTok, ByteDance did an arrangement where Oracle could not want to transfer its source code “audit” the source code without Two American companies, Oracle, the for its “recommendation” algorithms, actually possessing it in its entirety. technology company, and Walmart, the which constituted technology used to world’s largest retailer, made a move funnel video content to its users. to purchase ByteDance. Because of the overarching constraints of US and Instead, ByteDance was said to have Chinese techno-nationalism, however, proposed an arrangement where the challenges of such a deal quickly Oracle could “audit” the source code became apparent. without actually possessing it in its entirety. Here, again, challenges emerge regarding trust and control, Ownership and control which serve to perpetuate concerns From an ownership and control about cybersecurity and data privacy perspective, it was reported that and the activities of the Chinese state. Walmart and Oracle would take a 20% combined ownership of TikTok, while China Inc.’s influence on corporate ByteDance, the Chinese parent, would boards maintain 80% ownership.12 In a techno-nationalist corporate There were also questions about environment, ownership and control basic corporate governance when it However, President Trump’s demand of data, algorithms and source code came to the composition of TikTok for “total control” by US companies have become contentious issues. Global’s board of directors. Oracle was interpreted differently by all and Walmart stated that Americans parties, revealing what the future of would constitute the majority of the deal-making in a techno-nationalist board, while ByteDance said the board landscape will look like: complex, would include all of its current board uncertain and contentious. members, which included not only HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 11
I. STATE ACTIVISM AND CORPORATE GOVERNANCE Chinese investors but, presumably, military, which, under China’s “military- appointments of Communist Party civil fusion” 18 initiative, could involve officials or people directly involved with a broad swath of companies. China’s the party’s central planners. military-civil fusion initiative will be discussed later in this study. China’s largest tech companies According to the Financial Times, have implemented so-called “party China’s largest tech companies In general, as Beijing pursues an committees” which ensure alignment have implemented so-called “party increasingly autocratic, state-controlled with Communist Party dogma and committees” which are charged with business sector, the task of corporate objectives. ensuring that their firms remain aligned governance by American, European and with Communist Party dogma and other non-Chinese companies will need objectives.14 to adjust to this reality. Under Chinese President Xi Jinping, More specifically, when it comes to the CCP has increased its reach into populating corporate boards in merger the economy, not only by doubling and acquisition scenarios involving down on its support and control of Chinese entities, the TikTok example state owned enterprises (SOEs) but has brought to light how state activism by mandating that other parts of the is likely to become a showstopper for business sector fall in line with the future acquisitions, mergers and joint CCP’s objectives. ventures. Communist Party representatives Chinese companies: Corporate inside tech companies relocations and restructuring The question facing Chinese The CCP has dispatched “government The question facing Chinese companies companies is whether they can be affairs representatives” to more than wishing to expand offshore, first viewed as independent actors. 100 of China’s most strategically and foremost, is whether they can important companies, including circumvent their ties to the Chinese e-commerce, social media and state to the point that foreign technology giants such as Alibaba, companies and governments view Ant Group, Tencent, Baidu, HikVision, them as independent actors. Huawei and Dahua.15 ByteDance and other Chinese technology companies are responding In September 2020, the CCP published to this challenge through a combination guidelines aimed at other sectors of of: the Chinese business landscape with – Relocating corporate headquarters the intention to “educate private out of China businesspeople to weaponize their minds with socialism ideology.” 16 – Hiring foreign executive management and talent A new law requires US investors These are not encouraging – Ring-fencing on a per-country basis to divest their shares in Chinese developments for foreign companies companies linked to Beijing’s military- looking to manage independence and – Vertically integrating sensitive civil-fusion initiative. conflict of interest issues. In November value chains. 2020, President Trump signed an If any of these maneuvers are to be executive order 17 that required US successful, value chains involving both investors to divest their shares in “hard” technologies (such as materials, Chinese companies linked to China’s equipment and components) and HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 12
I. STATE ACTIVISM AND CORPORATE GOVERNANCE “soft” technologies (such as data, of more than 600 million – but also platforms and apps) will be held up because they are betting on receiving to new transparency and traceability more accommodating treatment from standards. Singapore’s government than in the US, the EU and elsewhere. ByteDance’s move to Singapore However, such an arrangement will test ByteDance is investing billions in a In 2020, even as ByteDance was both the Singaporean authorities and new data center in Singapore, which grappling with negotiations regarding Chinese firms, particularly as Singapore will serve other markets in Southeast the sale of TikTok in the US to Oracle, strives to brand itself as the technology Asia. Walmart and others, it was spending sector’s “Switzerland” of Asia by billions on a new data center and a implementing best practices around base of operations in Singapore.19 corporate governance frameworks. 21 The company also filed for a virtual Should ByteDance, Tencent, Alibaba banking license with the Monetary and others fail to adjust to new Authority of Singapore (MAS) and standards concerning, for example, has partnered with other financial data privacy, they will not convince institutions to provide FinTech others of their independence from the solutions around digital payments and CCP. e-commerce. 20 Alibaba and Tencent, China’s biggest Alibaba and Tencent, China’s biggest Serving the Chinese Communist Party digital giants, have also invested digital giants, have also invested Under President Xi, the CCP has heavily to make Singapore a major heavily to make Singapore a major base tightened its grip over tech companies base of operations outside of China. of operations outside of China, not only and doubled down on its techno- because of its centralized location in nationalist initiatives. In addition to Southeast Asia – a large “mobile-first” placing party officials within prominent digital market place with a population companies, it continues to neuter high Jack Ma, co-founder and former executive chairman of the Alibaba Group, speaking at the UNCTAD eCommerce Week Conference, 25 April 2017 (Image source: ITU Pictures/Flickr). HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 13
I. STATE ACTIVISM AND CORPORATE GOVERNANCE profile corporate executives where made public announcements affirming there is the perception that they were loyalty to the party and stressed the operating independently from party importance of handing over control directive or becoming too influential. and ownership of their businesses to the government, when the national This scenario played out with Jack Ma, imperative required. the founder of Alibaba, the Chinese multinational technology company Jack Ma made similar public Alipay, Alibaba’s online payment specializing in e-commerce, retail, announcements after resigning as platform, partnered with state- Internet, and technology, which, Alibaba’s executive chairman. In owned UnionPay, to develop digital in 2020, at one point, had a market what made international headlines, payment technology for the Chinese capitalization of over US$850 billion. 22 he affirmed his membership of the government. Communist Party25, and, shortly Since founding Alibaba in 1999 in afterwards, announced that Alipay Hangzhou, Jack Ma had become a – Alibaba’s online payment platform national figure in China and a world – was partnering with UnionPay, a famous business personality. In 2016, state-owned entity, to develop next for example, he travelled to the US generation digital payment technology and proposed to then President-elect for the CCP. This would have major Donald Trump that Alibaba could create ramifications for Hong Kong’s FinTech thousands of jobs in the US and bolster and financial clusters, to be discussed the US economy. 23 later. In 2019, at the age of 55, however, Mr. The partnership with UnionPay was One of Beijing’s top techno-nationalist Ma unexpectedly stepped down from significant because one of Beijing’s priorities is to roll out a fully digitized his role as executive chairman, claiming top techno-nationalist priorities is to national monetary system, with the he wanted to retire while he was at the roll out a fully digitized national and e-RMB at its core. top of his professional game. But, taken even international monetary system, in the broader context of the CCP’s with the e-RMB at its core. 26 This clampdown on the private sector, to suggests that Alipay will eventually be many observers, the nuanced message nationalized. was that Mr. Ma was pre-empting a scenario where the CCP would view Given Alipay’s prominent role in both him and his company as having developing the CCP’s social credit acquired too much prestige and system, Zhima Credit, discussed later, influence, and therefore, would be a it could be argued that Alipay is a threat to the party. quasi-state enterprise, as are others such as Tencent, which has partnered The Chinese government had already with UnionPay to create QR code and crushed other rising business stars and blockchain technology for China’s companies in China’s private sector, international roll out of the digitized such as HNA Group’s Wang Jian, Renminbi. 27 Anbang Insurance Group’s Wu Xiaohui, and movie business celebrity, Fan The subsequent blocking of the IPO of Bingbing. 24 Ant Group – owner of Alipay – further reinforced the CCP’s requirement that The latter two were taken into custody Chinese companies must serve the and were not heard from for several Party’s purposes above all other goals. months. When they reappeared, they HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 14
CASE STUDY How state interventionism killed a US$35 billion IPO In October 2020, the Ant Group, the world’s largest FinTech company, was set for a US$34.5 billion listing plan for its IPO on both the Shanghai and Hong Kong stock exchange. (Image source: Ennoti/ Flickr) Any doubt that Beijing’s central First, its size and success had become planners intended to assert more a growing challenge to China’s state control over China’s technology banks and state-owned payment companies – and by extension their services companies such as UnionPay. global sphere of operations – was removed when the party blocked the Second, the Ant Group’s success – Ant Group’s initial public offering (IPO) with Mr. Ma enjoying rock star-like in November 2020. status – was anathema to the CCP’s hold on power. Prior to the scheduled In October of 2020, the Ant Group, the IPO, Mr. Ma had irked party members world’s largest FinTech company, was and regulators at a public speaking set for a US$34.5 billion listing plan for event in Shanghai where he had its IPO on both the Shanghai and Hong stated that China lacked a proper Kong stock exchanges, with a possible financial ecosystem and that its valuation of over US$300 billion. 28 regulatory agencies had a “pawnshop” mentality. 29 These comments backfired China’s financial and banking But, at the time of the scheduled spectacularly, particularly as China’s regulators are clamping down on IPO, there were two prevailing issues financial and banking regulators were FinTech as it powers a booming facing the Ant Group, which has been struggling to reduce systemic risks platform-driven economy. a dominant player in China’s mobile arising from the micro-lending boom in payments, micro-financing services, China’s platform-driven economy. wealth management and micro- insurance markets. HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 15
CASE STUDY Inter-company warfare: Arm UK versus its China subsidiary Arm China’s mutiny against its British Britain’s Arm Ltd., based in Cambridge, an investment consortium, retaining parent company has opened a is one of the world’s most important the remaining 49% ownership. The Pandora’s box of issues for corporate technology companies. Its R&D, designs consortium, consisting of state-backed governance. and advanced software are imbedded enterprises such as China’s Silk Road in the upstream value chains of most of Fund and China Investment Corp (CIC), the world’s semiconductors. obtained 51% ownership. 30 Arm dominates the front end of Arm Ltd.’s problems began when it virtually every Fourth Industrial fired the CEO of Arm China, Allen Wu, Revolution technology, including who not only refused to step down internet servers, smartphones, but hired private security to block computers, weapons systems, Arm Ltd.’s representatives and board 5G and more. members from entering Arm China’s premises. Mr. Wu retained control of Arm sells it chip designs to the world’s the company stamp or “chop”, which leading semiconductor companies meant that under Chinese law he was and also licenses other tools and entitled to maintain control of Arm technologies that are essential for China until he turned it over of his own independent chip designers. Many volition. Chinese companies, including HiSilicon and SMIC, rely on Arm’s digital Another problem emerged when Arm blueprints. Ltd. accused Mr. Wu of conflicts of interest, including the founding of a Britain’s Arm Ltd. is a cautionary Arm is a cautionary tale about the separate investment firm that would tale about the perils of corporate perils of corporate governance in the compete with Arm China. 31 This opened governance in China’s technology technology sector, particularly when a Pandora’s box of risks for the parent sector. it involves China and semiconductors. company including the dangers of its IP From a risk management perspective, being transferred to unauthorized third key concerns include: parties, and, of course, the disruption to its business in China. According to 1. Rogue affiliates and subsidiaries financial filings by Arm Ltd., in 2016, regarding in-China-for-China when it was purchased by Softbank, operations approximately 20% of its global 2. China’s treatment of aggrieved revenues came from China. 32 foreign companies 3. Overarching techno-nationalist Local treatment of aggrieved foreign policies that lead to state parties Multinational businesses around the interventionism As the Arm Ltd. versus Arm China saga world will be watching the Chinese continues, investors and multinational government closely to gauge its Dealing with rogue subsidiaries businesses around the world will be treatment of foreign companies. In 2016, Softbank, the Japanese watching the Chinese government investment company, bought Arm Ltd. closely to gauge whether the CCP for US$32 billion. In 2018, Softbank will treat foreign companies fairly in sold more than half of Arm China to a litigation situation. This is doubly HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 16
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY important because, as global value semiconductor value chains and chains continue to fragment, localize inflicted heavy damage on Huawei and and ring-fence, companies must invest other Chinese technology companies. heavily in their “in-China-for-China” ecosystems. Thus, from a corporate As covered in previous reports in this governance perspective, they will need series, US semiconductor companies a level playing field more than ever. such as Applied Materials and Lam Research have a chokehold on critical Arm Ltd.’s corporate governance The Arm China case is also significant manufacturing equipment needed to issues in China come at a time because it represents the single most produce high quality microchips in when Washington has weaponized important technology sector for the commercial quantities. This is a science semiconductor value chains. Chinese government: semiconductors. that has been mastered by only a Chinese semiconductor companies are handful of companies. years – perhaps even decades – behind the world’s leading firms when it comes Even leading-edge chip fabricators to producing home-grown, leading- such as Taiwan’s TSMC rely on American edge microchips. firms for manufacturing equipment, a fact that became abundantly clear For the third straight year, in 2020, when TSMC cut off its supply of China will import more than US$300 microchips to Huawei’s HiSilicon, due billion33 in semiconductors and related to the US Department of Commerce’s technologies, making this its number revision of the Foreign Direct Product one import, ahead of oil imports. 34 Rule. 37 This dependency on foreign actors – In addition to having a chokehold on mostly American – has driven Beijing manufacturing equipment, American to unprecedented techno-nationalist companies such as Synopsis and spending initiatives. In October Cadence Design Systems control 90% 2020, President Xi announced state of the design software used in the expenditures of US$1.4 trillion35 in order semiconductor industry. 38 As a result, to expedite the build-out of China’s there remains only one other major digital infrastructure. Much of this non-American design company to money will be diverted to achieving a which Chinese interests can turn: Arm home-grown semiconductor industry Ltd. which is already the top priority of the Made in China 2025 policy, and other Thus, the 51% ownership of Arm China funding initiatives such as China’s “Big by state-backed investors including Fund.”36 the Silk Road Fund and CIC could be interpreted as a form of techno- All this leads back to the question of nationalist insurance policy. Once the Arm China situation is sorted whether Beijing can act impartially out, the question will be to what when dealing with the Arm China In light of these circumstances, once extent was the Chinese state involved. situation, given its quest to obtain a full forensics review is done on the leading-edge technology and IP? behavior of Arm China’s CEO, Allen Wu, the question that remains to Techno-nationalism, company be answered is to what extent the ownership and state interventionism fingerprints of the Chinese state are likely to be found on Arm China’s Arm Ltd.’s corporate governance activities. issues in China come at a time when Washington has weaponized HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 17
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY NVIDIA purchase of Arm Ltd. apply US export controls and block In September 2020, Softbank access. announced that it intended to sell its share of Arm Ltd. to NVIDIA, an Second, because NVIDIA is itself a American company, for the price semiconductor company, if it were to of US$40 billion. 39 NVIDIA is the acquire Arm, it would be in a position world’s leading graphic processing to license Arm designs to competing chip semiconductor company. If this semiconductor firms (all of whom sale goes through, it could cause a are Arm customers), which would tectonic event in the global technology essentially give NVIDIA access to their landscape.40 competitors’ IP. Granting this kind of monopoly power to NVIDIA would fly At the time of this publication, in the face of other efforts underway the sale of Arm Ltd. is still pending in the UK and the EU to roll back the government approval in the UK, the power of American tech companies US and in China. The NVIDIA-Arm deal, such as Amazon, Facebook and Google. if it goes forward, would hand the US a total monopoly in the technology Third, in purely techno-diplomatic sector, giving it dominance of the key terms, the selling of Arm Ltd. would segments of semiconductor value deprive Britain of a key strategic asset. chains. It would lose leverage regarding its influence in standard-setting around If an American company owns Arm The sale of Arm to NVIDIA would AI rule frameworks and, in general, Ltd., China would lose access to the therefore affirm three new realities. its room to maneuver with the US last remaining vital “neutral” design and other countries, including China, technology. First, once an American company owns regarding bilateral interests. Arm Ltd., China would lose access to the last remaining vital “neutral” source Hermann Hauser, the co-founder of of technology, as Washington could Arm, told The Guardian newspaper that In September 2020, Softbank announced that it intended to sell ARM LTD to NVIDIA for the agreed upon price US$40 billion. (Source: Composite image. Left to right: Kici/Wikimedia Commons, The Pop Culture Geek Network/Flickr) HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 18
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY British ownership of Arm gave the UK Taiwan or Xinjiang province, Britain’s strong leverage in the post-Brexit trade decision to approve the sale of Arm talks.41 to NVIDIA – under pressure from Washington – is not outside the realm Gauging the NVIDIA-Arm outcome of possibility. The issue to watch is the direction It seems unlikely that Beijing would The UK government has already that the British and the American approve the sale of Arm China to performed an about-face regarding its governments take to decouple NVIDIA given what is at stake for the decision to block Huawei from its 5G strategic industries from China. CCP. networks.42 The issue to watch, however, is the From a corporate governance direction that the British and the standpoint, how the Arm-NVIDIA deal American governments take regarding plays out will reveal the level to which multilateral efforts to decouple geopolitics and techno-nationalism strategic industries from China, or, at have primacy over trade and the minimum, move to take further commerce, and the lengths to which control of strategic value chains. companies must go to decouple and ring-fence operations. UK-China tensions continue to escalate over the South China Sea, Hong Kong, HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 19
II. Local versus global corporate governance For multinational companies, the For multinational companies, the censorship of social media platforms, next phase of globalization is leaning next phase of globalization is leaning primarily for political reasons. Much of decidedly towards more localized decidedly towards more localized the censorship is locally driven, at the operations. operations, which is resulting in behest of local host governments such increased tensions between local rules as the Indonesian government, but, and global governance frameworks. in the case of the CCP, the evidence To see this phenomenon in action, convincingly shows that Beijing expects we return to ByteDance, this time to Chinese companies operating abroad observe its expansion into Southeast to adhere to its dictates as well. Asia, with Singapore functioning as a base of operations. ByteDance in Indonesia In Indonesia, for example, from 2018 Can TikTok ignore the Chinese through mid-2020, Reuters reported Communist Party? that ByteDance’s headquarters in In 2020, TikTok logged more than Beijing directed ByteDance Indonesia 360 million downloads in Southeast to censor content on its local news Asia, with almost of half of them in aggregator app called Baca Berita Indonesia, the world’s fourth most (BaBe), if that content was seen to be populous country.43 According to critical of China.45 Sensor Tower, an app analytics company, TikTok grew 151% over the ByteDance’s Indonesian censorship previous year in Southeast Asia.44 guidelines mirrored the company’s The localization model of corporate China-based news app, referred to as governance reveals the prevalence of The localization model of corporate Toatiao, which, itself, was bound by censorship of social media platforms. governance reveals the prevalence of content rules established by China’s Figure 2 – Internet censorship by country Not free Partly free Free Source: Freedom House, https://freedomhouse.org/explore-the-map?type=fotn&year=2020 HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 20
II.LOCAL VERSUS GLOBAL CORPORATE GOVERNANCE internet regulator, the Cyberspace Chinese companies are not alone when Administration of China (CAC). it comes to blocking political content from their platforms. The blocking of political content on a In Indonesia, Toutiao’s content country-by-country basis has become moderation algorithms were modified In April 2020, Reuters reported that standard practice for tech companies. to parse digital content with the aim Facebook agreed to censor its platform of blocking insensitive or offensive in Vietnam and to block offensive, words or images regarding Indonesia’s adverse or antagonistic content aimed religious, ethnic and racial sensitivities. at the Communist Party of Vietnam.46 But its algorithms also blocked key Facebook allegedly agreed to this after searches for words such as “Tiananmen the Vietnamese government shut down Square” and “Tibet”. Facebook’s local servers, effectively taking them offline. After it was publicly exposed, ByteDance walked back its China- The “in-China-for-China” corporate related censorship practices in late governance dilemma 2020 and installed local Indonesian Adjusting to local regulatory Adjusting to local regulatory content moderators on its TikTok environments is derailing the policy environments is putting some of the and BaBe apps, leaving decisions aims of “good corporate citizens”. world’s best known “good corporate about what content to remove and citizens” in direct conflict with their block from Indonesian cyberspace to own self-professed core values. From Indonesian nationals. a corporate governance perspective, China-based MNEs are confronted with Content moderation as a business a Faustian bargain: submit to the CCP’s model requirements regarding censorship ByteDance’s corporate governance and state surveillance in exchange for practices call for teams of moderators market access. to pursue “non-political” content benchmarks when it comes to, for This puts civil society – from consumers example, pro-democracy protests to investors – in a compromised in Thailand against the ruling junta position. Apple and Microsoft, two or non-favorable content aimed at American icons, are a case in point. Vietnam’s Communist Party. HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 21
CASE STUDY Apple in China Apple has complied with the CCP’s Apple’s global value chains have downloaded, allow users to bypass numerous requests, over time, to centered on China as an assembly China’s censorship firewalls and access remove more than 1000 apps from its platform, where Taiwanese the internet.49 App Store. headquartered contract manufacturers such as Foxconn, Pegatron and Wistron For the purposes of corporate assemble iPhone from parts and governance, Apple prioritizes components made all over the world. compliance with local laws in host Although Apple is diversifying about countries over execution of global one-fifth of this assembly process to policies regarding, for example, India47, China remains at the heart of censorship practices by local Apple’s global value chain. The China authoritarian regimes. market also accounted for about 25% of Apple’s global revenue in 2020.48 In September 2020, Apple published “Our Commitment to Human Rights”, Local versus global governance which spelled out its worldwide policies on this topic. Apple has complied with the CCP’s numerous requests, over time, to The document contains language remove more than 1000 apps from that highlights the primacy of local its Chinese App Store, including The regulatory environments: “Where New York Times and Quartz, two national law and international human influential media outlets, as well rights standards differ, we follow the as VPN applications, which, when higher standard. Where they are in Apple CEO Tim Cook with former Chongqing Mayor Huang Qifan in an Apple store in Chongqing city’s CBD. (Source: Junyi Lou/Wikimedia Commons) HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 22
CASE STUDY: APPLE IN CHINA Figure 3 – Revenue of Apple by operating segment from the first quarter of 2012 to the fourth quarter of 2020 (in billion US dollars) 125 100 Revenue in billion US dollars 91.82 88.29 84.31 75.87 78.35 74.6 75 64.04 64.7 61.14 62.9 57.61 58.01 58.02 58.32 54.51 52.91 52.58 53.27 49.6 50.57 50 46.34 43.6 45.65 42.36 45.41 39.19 37.43 35.97 35.32 25 0 ’20 ’20 ’12 ’12 ’ 13 ’ 13 ’14 ’14 ’ 15 ’ 15 ’ 16 ’ 16 ’ 17 ’ 17 ’ 18 ’ 18 ’ 19 ’ 19 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q 1Q 3Q Americas Europe Greater China Japan Rest of Asia Pacific Source: Apple Inc. condensed consolidated statements of operations, via Statista Increased scrutiny of in-China-for- conflict, we respect national law while society increases reputational China operations by civil society seeking to respect the principles of risk and degradation of brand increases reputational risk and internationally recognized human image internationally. degradation of brand image. rights.”50 – Sudden escalations in US techno- Simply put, in China, Apple follows nationalist policies can result in rules that contradict its global values sanctions against local Chinese regarding censorship and privacy. There governmental departments, are other tensions and risks that arise individuals and entities that could from local versus global governance lead to forced decoupling. contradictions: – Rising levels of governmental – Connectivity with local regulatory distrust in China of foreign enforcement offices in China expose technology companies requires MNEs to increased cyber-intrusions expensive corporate diplomacy and cybersecurity risks, requiring and assurance practices on the part countermeasures. of MNEs. – Increased scrutiny of in-China- for-China operations by civil HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved. 23
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