TDA BEAUTY WHAT MATTERS - THE CELLS ARE INTERVIEW WITH HEAD OF RESEARCH & DEVELOPMENT DR. ALEXANDER TESLENKO
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the Tda magazine TDA Transdermal Application Needleless BEAUTY THAT GETS UNDER YOUR SKIN THE CELLS ARE WHAT MATTERS Interview with Head of research & development Dr. Alexander Teslenko 1
THE DREAM of eternal ONLY THAT beauty The botox and facelift businesses are booming. Those searching for beauty undergo one painful surgical procedure after the other and often have to endure questionable cosmetic practices. WHICH Dr. Harmut Schwarze is a specialist for plastic and Their enthusiasm for a perfect appearance represses the fact that these cosmetic surgery as well treatments come with a large risk to their health. And the result is often only as for dermatology and venereology. temporary and comes not rarely without great cost to one’s facial expression. REACHES THE Smooth skin without a scalpel? From a dermatological perspective, we only have the possibility of working directly on cell ageing. And this is easier said than done because everything that is applied on the surface of the skin CELL only has limited effects on lower-lying regions like the dermis. Some creams can make the skin feel better to the touch, and perfumes can transport the CAN impression of freshness, but the ageing process cannot be stopped. Die With an area of The SEYO TDA Beauty System is different. It reaches cellular structures and around two square meters not only provides them with important active ingredients, but it also contributes and a weight of around ten kilograms, to improved oxygenation with a long-lasting effect, all without needles and the skin is the largest organ of the human body. without pain. Taking the current degree of scientific development into account, SEYO TDA is a highly efficient, non-invasive form of therapy for EFFECT Below the upper levels of skin is the epidermis, which is difficult to penetrate. In order to achieve regenerative skin treatment. a sustainable revitalization of skin cells from outside, active agents have to penetrate to the cell cores. Until now, this was only possible with invasive therapies. With SEYO TDA, the deepest THE CELL skin layers can successfully be treated without pain or risk. 04 10 13 06 08 14 17 2 Meddrop GmbH Wilhelm-Stein-Weg 5 22339 Hamburg + 49 40 688 9204 80 info @ seyo.de 3
1 2 3 4 5 BEAUTY 1. SEYO offers treatment programs adjusted for different skin types. 2. Treatment begins with SEYO CELL preci- sion dermabrasion. 3. Using the TDA device is intuitive THAT GETS UNDER YOUR SKIN and guides the users through different treatment areas. 4. Contact-free treatment refreshes the skin with a pleas- ant massage feeling. At the same time, the active agents Beautiful skin is not a question of age. With SEYO TDA, there is now an anti-aging are transported into deep skin areas. therapy that tightens skin sustainably, without needles of any kind. TDA stands for 5. The SEYO COVER face mask encourages additional “transdermal application”, and so represents the world’s first dermatological- collagen formation and ensures a pleasant end to the aesthetical therapy system that transports anti-aging active ingredients into the TDA Session. deepest skin layers non-invasively. The treatment begins after a facial cleansing with the SEYO CELL dermabrasion. In this process, dead skin cells are removed gently and efficiently. The SEYO CELL dermabrasion supports the uptake of TDA active ingredients (e.g. hyaluron complexes) and activates collagen-forming cells. SEYO CELL prepares the skin optimally for the TDA deep treatment. This is tightly targeted at various skin layers. The TDA applicator is guided at a certain distance over the skin regions that are to be treated. The device displays the progress of treatment and signals when it is time to switch to other face areas. SEYO TDA works without direct skin contact and produces a light, pleasantly cool massaging pressure on the surface of the skin. SEYO facial masks are a relaxing end of treatment. They refresh and relax the skin and leave behind the feeling of intensively nourished skin. SEYO fundamentally readjusts the skin. It regenerates itself from the inside and regains its natural tautness. Regular TDA treatments create deposits in the deepest skin layers. These encourage cell division permanently and ensure sustainably improved skin appearance. A tightening of the natural structures of the skin can be seen, and the depth of wrinkles is reduced. At the same time, TDA reduces gravitational wrinkles and the skin gains freshness and youth. SEYO TDA is the result of comprehensive research and development and is at present the only regenerative, non-invasive form of therapy that makes it possible to nourish deep skin layers to their maximum. SEYO TDA is a quantum leap on the way to dermatological -cosmetic perfection. 4 5
MODE OF ACTION Active ingredients are applied to the skin with the handy TDA applicator. While conventional cosmetic applications cannot penetrate the stratum corneum, TDA transports active ingredients into the deepest skin layers. 1 The TDA carrier substance, enriched with active ingredients, is mixed with pure oxygen to micro -units in the TDA applicator. 2 These are applied to the skin at supersonic speeds in precise synchronization. 3 A METHOD TO SUCCESS TDA opens the upper skin layers and creates a gateway for a penetration of the skin by, for example, deep-working hyaluronic acid into the deepest skin layers. The SEYO TDA System consists of a computer-guided application station, the handy applicator and SEYO TDA cartridges. Using SEYO TDA is intuitive and the processor guides the device to adapt itself to each treatment situation. Different programs are available depending on skin type and the age of the person to be treated. During application, the system informs the user via touchscreen of the remaining treatment time and the intensity of therapy, and guides the user through the process of treatment and the various application areas. SEYO TDA creates highly concentrated and especially pure oxygen out of the surrounding air. This is an essential part of treatment. The special barrier-breaking substances in the product are activated by the high oxygen partial pressure. This opens the skin in such a way that the active ingredients can pass through to the deep dermis. 4 After just a few treatments, deposits are created The result: SEYO regenerates the skin from within, and the skin regains its natural tautness. Deposits of the active ingredients are formed in addition to a regulation of the balance of free radicals and an improved supply of oxygen in the dermis. As a consequence that sustainably encourage cell division and skin cell nourishment is activated further, ensuring sustainably improved skin and visible tightening. regeneration. 6 7
advertisement SEYO fundamentally readjusts the skin SEYO TDA represents a holistic approach to therapy. The success of the TDA system does not only come from its intelligent programming and medical origin: From the cleansing facial massage to the non-invasive TDA treatment to the cell-activating facial mask, SEYO treatment is a spa experience with deep effects. SEYO TDA offers anti-aging treatments for the different needs of normal, mature and irritated skin. SEYO TDA therapies lend themselves just as well to a quick treatment during a lunch break as to a relaxing treatment after work. SEYO CELL The SEYO CELL dermabrasion system allows a controlled removal of the upper layer of the skin (stratum corneum) thanks to its special sapphire-coated 3D treatment surface. This innovative but simple dermabrasion optimally prepares the skin for deep regenerative therapy. SEYO TDA CARTRIDGES There are a variety of active ingredients and products for different skin types and skin problems. The HYAL-N series provides a comprehensive range of treatments from a nurturing start for young skin to a deeper therapy for mature women over 45. Customers with difficult skin need not do without anti-aging treatments from SEYO. Our formulas are adjusted to the needs of inflamed and sensitive skin. SEYO COVER SEYO facial masks are the treatment’s relaxing conclusion. They consist of two components that are combined shortly before use. After the TDA treatment, the FINALLY! SEYO facial mask refreshes and relaxes the skin further and leaves behind a feeling of well-nourished skin. SEYO COVER ensures that collagen formation is once again intensively encouraged. online beauty booking SEYO HOME SEYO HOME rounds out the various treatments at a cosmetics institute with a whole range of high-quality products for home use. The care series provides optimal support of the TDA therapy at home. The ingredients are based on innovative TDA formulas. www.vabono.com 8 9
Dr. Alexander Teslenko has been researching therapies to penetrate the skin since the 1970s. He is now the head of research and development at SEYO and as such, leads research into sustainable beauty and a more healthy body. “ THE CELLS ARE WHAT MATTERS” NETWORKED COMPETENCE Dr. Teslenko, what are the biggest challenges in the fight feel. Having a holistic understanding of problem zones and against skin aging? the interrelations within an organism is important. At SEYO, Dr. Teslenko: It is always important to provide for the cells. we don’t just combat hypoxia damaging to cell biology, but Many cosmetics firms develop substances that create a we also regulate free radicals and provide cells with essential In order to achieve the most wide-reaching results possible, the Arivine Pharma AG, SEYO’s parent company, works closely with temporary good feeling to the skin because they include nutrients. And this has a positive influence on the skin’s leading research institutions. Together, we regularly test the effectiveness of our substances and question the modes of action in clinical synthetic greases like silicon. This covers the skin and feels regenerative power. studies. Practical suitability is always in the foreground of our developments. In this way, SEYO did not only optimize the patented TDA good to the touch. The skin, however, is neither cared for nor technology for use in aesthetic cosmetics, but also perfected it with appropriate research partners. maintained. Exactly the opposite happens: by sealing it off, It depends on getting the right mix? the skin’s breathing is hindered and the aging process is sped Dr. Teslenko: Yes and no -- successful cell therapy to rejuvenate up. At SEYO, we always keep an eye on the regenerative the skin requires many different factors that we holistically aspects of skin care. When it comes to fighting skin aging, handle with SEYO. SEYO is more than just a “mix”—it’s a set there’s no getting around a combination of providing the skin of progressive processes that influence each other and work with active ingredients and oxygen. For us, measurable and exponentially as a compound. Our research has validated the sustainable beauty is the goal, not short - term appearances. regenerative power of SEYO in long- term studies. We were UNIVERSITÄTSSPITAL BERN especially glad about the sustainability of the therapy’s success, The key to beauty is in the skin? which demonstrates the inherent superiority of our concept. Dr. Teslenko: In a certain sense, yes. However, beauty is a relative term and in the end, you are only as beautiful as you Universitätsklinikum Hamburg-Eppendorf Schweizerische Eidgenossenschaft Confédération suisse Confederazione Svizzera Universität Zürich Confederazuin svizra 10 11
Unsere PROfessional Schulungen Trainings für Anja Lemke Professionals TDA Professional and SEYO institute director The transdermal application system is not only new and innovative but also uncomplicated to learn. In the SEYO Institute Alstertal in Hamburg, we regularly perform professional trainings with speakers who are practitioners themselves. In small groups, trainees „I have won over new customers and see my get to know the device and how to use it, become familiar with various programs, perform test treatments and get information about the SEYO business model. You can develop your cosmetics institute into a certified anti-ageing center with SEYO’s concept-based regulars more often with SEYO“ business model and the patented TDA technology. Kosmetik Parfümerie, Ulla Greweling, Gütersloh “Many of my customers do not have enough time for an extensive anti-aging treatment. With SEYO, I can finally offer an effective INCREASE YOUR BECOME A VERY short treatment in 20 minutes. It’s perfect for a little beauty boost on BUSINESS SUCCESS IMPORTANT PARTNER one’s lunch break.” Schöngeist Wax & Beauty, Dorothea Malzkorn, Köln WITH SEYO! Sustainable success is important to us at SEYO. This goes for our products as much as it does for our cooperation with “The TDA is easy to use. After a skin diagnosis, I choose the Would you like to win over new customers and get your cosmetics institutes. This is why we support our Very Important appropriate program. I am now a routine user and am always regulars to come in more often? Add value to your institute Partners with many all-inclusive features that make it easier happy about the excellent results.” with SEYO’s unique anti-aging innovation. The patented to sell our products and treatments. Take the chance to Beauty Cosmetics, Babette Spielhagen, Potsdam TDA technology was developed especially for the needs of professionalize the marketing and organization of your institute exclusive cosmetics institutes and is already being used by from the ground up with SEYO Partner packages. hundreds of premium partners. As a principle, working with SEYO means achieving higher prices per minute than with conventional treatments, and “The anti-aging technology from SEYO has given my business a real ensuring that even short sessions lead to high customer push. In the last month, I even hired another cosmetician.“ satisfaction. Kosmetikstudio, Petra Niehoff, Hamburg 12 13
OUR STANDARD IS Doing things differently It may be one of the secrets to our success that we attempt to combine apparently incongruous things in order to achieve the best results: young and old, specialist and generalist. For sure, our refusal to be content with our sector’s EXCEPTIONAL usual procedures helped in the development and realization of the SEYO TDA system. We recognized that no unknown procedure, no bought - in manufacturing techniques and no outsourced product development would fulfill our standards and our customers’ expectations. That’s why we do everything ourselves. We create new processes and leave well-worn paths, no matter if it’s about the design and the optimization of the TDA device or the development of formulas with new active ingredients. At SEYO, our goal is not to push the latest of many promises of beauty onto the market with a lot of advertising, but to develop a scientifically grounded therapy against cellular skin aging. From the beginning. In every detail. From research to the development of all the system’s parts to market roll-out. And what has not yet been invented, we develop. “Made in Germany” is not just a designation of origin, Beauty direct from the producers SEYO is part of Arivine Pharma AG, an innovative life sciences company based in Switzerland. Since the 1990s, but a Arivine scientists have been researching skin penetration applications and cooperate with university clinics as well as the Fraunhofer Institute for Microbiology. Patented TDA technology was originally developed for medical technology. qualitative standard In cooperation with dermatologists and cosmeticians, SEYO TDA was specially developed further for use in cosmetic for each step in our institutes and dermatologist’s offices. workflow 14 15
SUCCESS IN FIGURES TDA transports active ingredients as far as the deep dermis. Deposits of active ingredients are formed in addition to a regulation of the balance of free radicals and an improved supply of oxygen in the dermis. Scientific studies show: +60% skin moisture +166% +54% smoother smoother THE Crow´s feet Forehead STANDARD An investigation of the skin appearance of 32 female test persons The ultrasound cross-section (after 6 treatments within 6 weeks) show: IMPROVED shows the thickness of the epidermis within a very short amount of time, aged (between the lines). The SEYO carrier OPENING THE skin had been smoothed by up to SKIN substance opens the epidermis at 166% with TDA treatments. first contact and makes it possible to EPIDERMIS transport even large molecules in deep skin layers. +132% smoother corners of +65% WITH SEYO the mouth +62% THE STANDARD OXYGEN SUPPLY A sensor-based An investigation investigation of oxygen with phosphoric substances transport shows that SEYO makes and human skin shows that while leading hyaluron formulas are not able to OXYGEN it possible to deeply replenish the cells, TRANSPORT penetrate even the uppermost layer of the to regulate molecular polarity and to prepare SUPPLY the cells optimally to take up active INTO THE epidermis, the hyaluric acid administered with SEYO penetrates the epidermis ingredients. The speed of DEEP and reaches the deep dermis regeneration can with long-lasting be measurably availability. -85% increased. WITH SEYO FREE RADICALS x6 16 17
Do you have a cosmetics in- stitute and would like to learn more about your chances for business success? While developing the SEYO TDA system, we have paid attention to not only fulfilling our scientific standards, but also ensuring that the system be usable in cosmetics institutes. A treatment concept fulfill- ing every possible wish in terms of quality, design, user friendliness, ease of use and a range of servic- es has been developed in coopera- tion with experienced dermatolo- gists and certified cosmeticians. With the innovative TDA system, Treat your skin like a VIP SEYO supports you in expanding your range of beauty services. Several hundred cosmetics institutes already rely on SEYO. This unique technology, sophisticated pro- gramming and easy use generate added value as if by the push of a button. We are happy to provide ad- ditional information about our attractive financing and leasing models as well as the compre- hensive TDA starter package including product and marketing trainings. At the same time we would like to invite you to visit us. Experience SEYO, try TDA for yourself and meet our experts! 18 Meddrop GmbH Wilhelm-Stein-Weg 5 22339 Hamburg + 49 40 688 9204 80 info @ seyo.de 19
Treat your skin like a VIP 20
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