Sye Streaming Solution - True Live Streaming Solution Overview - Net Insight
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Sye Streaming Solution True Live Streaming Solution Overview
LIVE TODAY
Ultra-low latency and scalability are the At the same time, the value of live content is
latest buzzwords of the industry, but they steadily on the increase, with huge audiences
are hardly translated into tangible results: watching from all corners of the world, and
the 2019 Super Bowl was streamed with viewers’ tolerance to poor streaming is
an average of 37 seconds in latency from dropping fast.
the live event, with viewers watching up
to 107 seconds out of sync with each What’s more, social sharing is becoming
other. On top of that, many complained part and parcel of the viewing experience,
of glitchy streams and apps crashing at and when people share an experience it
crucial moments, proving that the issue of can become a social phenomenon – the
livestreaming at scale is a long way from 2018 FIFA World Cup reached 115 billion
being solved. Twitter impressions and more than 2.3 billion
Facebook interactions.
LOST OPPORTUNITIES
Lack of sync and high latency spoil the
experience, and because of ad-blockers
and the public’s unwillingness to pay for an
inferior experience, monetizing streaming
is a challenge. With Sye you can finally
unlock the real potential of live streaming
and tap into the live goldmine.
SYE – A TRUE LIVE STREAMING SOLUTION
The rise of live-streamed video has shaken established business models and created completely new ones.
Traditional live streaming is still struggling with drift, lack of sync, video quality and limited scalability. As a result,
a truly engaging, TV-like experience is impossible, disconnecting viewers and content.
Sye has solved these challenges and unlocked the real potential of live streaming, offering True Live:
Ultra-low Latency Broadcast-grade Quality
Latency is always fixed – no buffering or drifting. Significantly higher quality compared to traditional
Configure it to harmonize with the linear broadcast or file-based solutions, resilient to poor network
be faster than TV, down to 2 seconds. conditions – for a broadcast-grade and beyond Quality
of Experience worth paying for.
Perfect Sync Massive Scalability
Synchronize audio, video and metadata – such as push Handle flash crowds up to millions of global concurrent
notifications and sensor data overlays – of all your viewers. Sye’s market-proven, purpose-made live
streams, across all devices, for the whole audience, streaming protocol and infrastructure are developed
giving everyone an interactive and social viewing by industry experts, guaranteeing limitless scalability.
experience.
Sye gets you everything live TV has plus everything it wants, and it is already being used to stream to more than
hundreds of thousands concurrent viewers every day – deployed, proven and in production.
TRUE LIVE
• Perfect Sync – multi-view experiences
• Ultra-low Latency – aligned with TV, or faster
• Broadcast-grade Quality – premium-worth QoE
• Massive Scalability – global flash crowds
FEATURES
CAPABILITIES
Ultra-low Latency Client SDK
Latency is ultra-low, fixed and set to a default of The Sye Client SDK handles networking, decryption,
3 seconds end-to-end, with functionality to go higher decoding and rendering of streams, as well as
or lower. Thanks to Sye’s UDP-based protocol, the providing the app with metadata. It supports multi-
latency is non-drifting, insensitive to distance and view user experiences and integration is made easy
unaffected by packet loss. with a well-defined set of APIs.
Perfect Sync QoS Reporting
The Sye streaming protocol and Client SDK guarantee Get the full picture with native quality metrics reported
that all of your streams’ audio, video and metadata are by each streaming function, gathered directly server-
synchronized across all devices and for all end users. side and client-side. The metric reports include ABR
Perfect sync allows for social engagement and new levels, viewed channels, start time, duration, active
interactive commercial formats. streaming node, and network quality metrics – among
others, packet loss, round-trip time and bandwidth.
Massive Scalability
Sye’s fault-tolerant back-end is made to handle large-
scale live events, and its live streaming architecture
has higher tolerance for packet loss, round-trip delays
and jitter. What’s more, it’s unaffected by geographical
distance, guaranteeing live streaming to millions of
global concurrent viewers regardless of distribution
model.
Instant Channel Switching
Sye provides instant channel switching, enabling an
enhanced user experience – all it takes to change
channels is one swipe. This allows for a much
smoother, intuitive user interface, unlike traditional
file-based streaming where flipping through channels
is discouraged to mask the long switching times.
Stateful ABR
Sye’s refined stateful adaptive bitrate technology
continuously keeps track of the end user’s available
bandwidth, maintaining high quality after a channel
switch has been made and increasing the overall QoE.
VALUE ADDED SERVICES
Network Time-shift Server-side Ad Insertion
Sye includes a network time-shift feature enabling Sye’s server-side ad insertion service is optimized for
seamless, on-demand pause, play and replay of live live streaming – seamless, personalized and immune
events. Sye also supports synchronized time-shift for to ad blocking, it gives your service providers full
multi-view applications. Enhance the live experience control of the ad-serving workflow.
by allowing the end user to jump instantly to earlier
event highlights. Content Encryption
Sye includes content encryption based on the
Metadata Synchronization Common Encryption Scheme (CENC) using AES-128
Metadata can be ingested and streamed just like audio in CBC mode. Each stream is encrypted during ingest
and video, and it is then provided by the Sye Client and decrypted in the Sye client with support for the
for the app to overlay. What’s more, it gets stored, Clear Key API, allowing for keys rotation and pre-
allowing time-shift to deliver a perfect replica of the fetching of keys to achieve minimal latency.
live experience. Metadata comes in two formats: one-
time updates such as scores or push notifications, Sye Connect
and continuous streams of data such as dynamic Sye Connect is a software bundle that serves as a
leaderboards or speedometers – enabling countless streaming bridge between the on-premises production
interactive applications, live betting, quizzes, voting and the distribution network, ensuring that Sye’s
and more. signature ultra-low latency and sync are maintained
every step of the way.
One-click Live Transcoding
Get started with one click and transcode quickly and
virtually with third-party transcoding software. The
high-quality mezzanine sources are converted into
multi-quality profiles based on demand, all in one
instant – enabling ABR technology and supporting
hybrid cloud environments, but without losing ultra-
low latency and sync.
Guaranteed Capacity
Sye lets you differentiate between guaranteed and
extra capacity. By allocating guaranteed capacity, you
make sure that high-end events have top priority, with
no user left unserved. In Sye deployments with finite
resources, this becomes an important tool to handle
premium customers.
SYE’S UNIQUE POSITION
File-based workflows such as HLS and DASH introduce latency and drift and are sensitive to packet loss and
network jitter, resulting in a lack of sync between individual streaming client devices, lowered video quality, and
a delayed experience compared to linear broadcast.
Sye outperforms these workflows by ensuring perfect sync between streams and devices, a fixed, ultra-low
latency that doesn’t drift over time, and great resilience to unstable network conditions – guaranteeing a
superior, truly TV-like experience.
The test results displayed below show how Sye outperforms HLS and DASH under realistic network conditions
with packet drops and transmission delays. The Sye Client consistently maintains the highest ABR level, whereas
the other streaming technologies are struggling to provide an acceptable quality to the viewer. Due to the
purpose-made UDP-based resilient streaming solution, Sye will excel over non-ideal network conditions and
deliver a superior Quality of Experience.
Sye HLS DASH
About the test: Sye Player on iPad Air 2 with iOS 12 and ExoPlayer 2.9.6 on Samsung Galaxy Tab S3 with Android 8. Connected over
Wi-Fi 5. Network impairment configured to drop 2% of all packets between the CDN and the tablet and add jitter with a 50 ms mean
and 10 ms standard deviation. No throttling of the available bandwidth. Transcoders streamed H.264 video with a 1 second IDR
interval. ABR levels: 7.8 Mb/s, 3.5 Mb/s, 2.0 Mb/s, 730 kb/s, 365 kb/s and 128 kb/s AAC LC audio-only. If you want to know more about
the process behind the test, contact Net Insight.
HOW SYE WORKS
WORKFLOW
This solution covers the end-to-end workflow – from the backend, with source ingest and distribution, content
distribution network, streaming, streaming load-balancing, control and orchestration, going all the way to the
Sye client, where it’s provided as an SDK to be integrated into existing apps for playback. Sye’s workflow is
fully developed, proven and deployable on standardized production workflows, where it integrates seamlessly
without affecting other stages of the process.The on-premises Sye Connect ingests the video streams in the Sye CDN and provides a protected contribution.
It receives the MPEG transport streams from the transcoder and prepares the ABR streams for distribution
though the Sye CDN. The video streams are left untouched so whatever bitrates, resolutions and frame rates are
configured will be displayed on the client device.
Backoffice integration of real-time metrics, usage data for billing and alarms can be done via REST APIs, or they
can be viewed in the dashboard.
ONE-CLICK LIVE TRANSCODING
Instead of creating the ABR streams on-premises, customers can transcode their content in a cloud or hybrid
cloud environment. Through the Sye Connect, a mezzanine encoder ingests the high quality stream into the
cloud, where the virtual ABR transcoding software solution can be created on-demand with just a click.
SERVER-SIDE AD INSERTION
Sye supports personalized dynamic ad insertion of both regional or national ads, depending on signaling.
Personalized dynamic ad insertion of both regional and national ads is supported and controlled by SCTE-35
signalling. Integration to the ad publishing platform is done through the VAST specification where unique
client identities are exchanged for a set of sequential linear ads (Ad Pods) and media file URIs. Tracking of ad
impressions are made in real time and sent to the specified back office.CLIENT SDK
The Sye Client SDK can coexist with different player frameworks, enabling a flexible hybrid framework with no
need for invasive integration.
The Sye Client SDK includes support for:
• Dolby Digital PlusTM
• HDR10
• ID3 pass-through
• Closed Captioning
Supported platforms are:
• iOS
• Android
• tvOS
• Android TV
• Selected desktop Web browsers (HTML5)
TRUE LIVE
• Perfect Sync – multi-view experiences
• Ultra-low Latency – aligned with TV, or faster
• Broadcast-grade Quality – premium-worth QoE
• Massive Scalability – global flash crowds
Net Insight AB (publ)
Phone +46 (0) 8 685 04 00, info@netinsight.net, www.netinsight.net
The information presented in this document may be subject to change without notice. For further information on product
status and availability, please contact info@netinsight.net or visit www.netinsight.net ©Copyright 2019, Net Insight AB, Sweden.
All rights reserved. Net Insight is a trademark of Net Insight AB, Sweden. All other registered trademarks are the
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