SUMMER 2019 CUSTOMER SUCCESS REPORT - A/B TESTING SOFTWARE CATEGORY - FeaturedCustomers

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SUMMER 2019 CUSTOMER SUCCESS REPORT - A/B TESTING SOFTWARE CATEGORY - FeaturedCustomers
2019
SUMMER
CUSTOMER
SUCCESS
REPORT

  A/B TESTING SOFTWARE
        CATEGORY
SUMMER 2019 CUSTOMER SUCCESS REPORT - A/B TESTING SOFTWARE CATEGORY - FeaturedCustomers
A/B TESTING
    SOFTWARE
    OVERVIEW
    Testing and personalization solutions
    test versions of digital experiences and
    web pages to promote the best results.
    Web developers and marketers utilize
    A/B testing products to deploy various
    versions of digital content, like images
    or calls to action, and monitor which is
    more effective in converting visitors.
    You can combine performance results
    with segmentation data like the site
    visitor’s age or whether they came via
    search or social media to individualize
    experiences to each website visitor.

    Marketers utilize A/B testing software
    to enhance conversion rates and
    interact more closely with visitors that
    engage their brands on the web.
    Testing and personalization systems
    are deployed atop web content
    management       platforms   and    web
    development infrastructure, and they
    integrate with heat maps and digital
    analytics applications to monitor visitor
    behavior.

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SUMMER 2019 CUSTOMER SUCCESS REPORT - A/B TESTING SOFTWARE CATEGORY - FeaturedCustomers
Customer Success Report
                               Ranking Methodology

The FeaturedCustomers Customer Success ranking
is based on data from our customer reference                  Customer Success Report
platform, market presence, web presence, & social
                                                                   Award Levels
presence as well as additional data aggregated from
online sources and media properties. Our ranking
engine applies an algorithm to all data collected to
calculate the final Customer Success Report
rankings. The overall Customer Success ranking is a
weighted average based on 3 parts:
                                                                        Market Leader
Content Score is affected by:                              Vendor on FeaturedCustomers.com with
 1. Total # of vendor generated customer                  substantial customer base & market share.
    references (case studies, success stories,            Leaders have the highest ratio of customer
    testimonials, and customer videos)                 success content, content quality score, and social
                                                           media presence relative to company size.
 2. Customer reference rating score
 3. Year-over-year change in amount of customer
    references on FeaturedCustomers platform
 4. Total # of profile views on FeaturedCustomers
    platform
                                                                        Top Performer
 5. Total # of customer reference views on
    FeaturedCustomers platform                         Vendor on FeaturedCustomers.com with significant
                                                          market presence and resources and enough
Market Presence Score is affected by:                  customer reference content to validate their vision.
 1. Social media followers including LinkedIn,          Top Performer's products are highly rated by its
    Twitter, & Facebook                                  customers but have not achieved the customer
                                                              base and scale of a Market Leader.
 2. Vendor momentum based on web traffic and
    search trends
 3. Organic SEO key term rankings
 4. Company presence including # of press
    mentions
                                                                          Rising Star
Company Score is affected by:
                                                        Vendor on FeaturedCustomers.com that does not
 1. Total # of employees (based on social media          have the market presence of Market Leaders or
    and public resources)                              Top Performers, but understands where the market
                                                          is going and has disruptive technology. Rising
 2. Year-over-year change in # of employees over
                                                        Stars have been around long enough to establish
    past 12 months
                                                         momentum and a minimum amount of customer
 3. Glassdoor ranking                                      reference content along with a growing social
 4. Venture capital raised                                                  presence.
                                                                                                       3
2019 Customer Success Awards
Check out this list of the highest rated A/B Testing Software software based on the FeaturedCustomers
                                         Customer Success Report.

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TRUSTED BY

ABOUT AB TASTY
AB Tasty is the fastest-growing provider of
AI-powered experimentation & personalization,
helping businesses drive more conversions and
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                                                                                    Customer references from
revenue on all their digital assets. Turn website
                                                                                      happy AB Tasty users
visitors into customers, subscribers or leads, while
delivering outstanding user experiences.
                                                                                       VIEW ALL REFERENCES

     "For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic
     and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can
     have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site…
                                                                                                                     Vincent Lahaye
                                                                                                         SEO Manager, RetailMeNot

     "AB Tasty is delicious! We use AB Tasty to execute AcB and multvariate tests and personalizaton of our online store
     Ashley furniture Homestore.com. Currently, our UX teams use AB Tasty to gain knowledge of user experience to solve a
     range of problems and to build new functonalites. With this tool, it is easy to AcB test our ideas to learn whether our…
                                                                                                                       Matt Sparks
                                                                               eCommerce Optmizaton Manager, Ashley Furniture

     "With AB Tasty, the only limit to what you can test is your imagination. Their platform allows for simple style changes up
     to advanced modifications thanks to developer-friendly features, like the ability to add JavaScript, HTML and CSS. The
     best thing about using AB Tasty is that we’re able to provide a data-driven rationale for our website design choices.…
                                                                                                                        Wes Couch
                                                                                                PHP Web Developer, SuperShuttle

     “The results of this first test were far beyond our expectations. This is just the beginning: we are
     eager to scale the use of social proof on many more use cases in order to maximize the business
     impact.”
                                                                                                              Guilhem Cussonnet
                                                                                         Data Scientist, NYX Professional Makeup

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TRUSTED BY

ABOUT ADOBE TARGET

Adobe Target is a complete optimization solution
that allows data-driven marketers to rapidly
experiment and create high-converting
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                                                                             Customer references from
personalized experiences. The Adobe Target team
shares training material, quick tips, tutorials and                          happy Adobe Target users
more. Get hands-on guidance for the very latest
features and tools in Adobe Target!                                             VIEW ALL REFERENCES

       "Using Adobe Experience Cloud allows us to create a program that attracts both students and
       companies that are looking to ETSU for marketers and media professionals of the future.”
                                                                                                       Stephen Marshall
                                   Department Chair, Media and Communication Department, East Tennessee State University

       "We’ve moved all our marketing data to Adobe Experience Cloudwhich gives us big
       improvements in agility and flexibility."
                                                                                                         Dan Whitehouse
                                                                                 Director of Travel Marketing, Saga Group

       "First, the bounce rate of visitors to the homepage, or visitors who leave the website without moving on to
       other pages, was improved from 40% to 35%. According to analysis, by delivering new and changed
       content more frequently, we can better attract the interest and attention of users."
                                                                                                           Takehiro Akiba
                                        Director of Web Planning, Marketing Communication, Sony Interactive Entertainment

       "Adobe gave us the solutions and best practices to make it happen. It’s rare for me to
       compliment a vendor, but Adobe was incredibly responsive all along the way. I thank them for
       that."
                                                                                                             Bryan Carroll
                                                                      Head of Solution Design, National Bank of Abu Dhabi

   6
TRUSTED BY

ABOUT APPTIMIZE
Apptimize, an innovation engine providing industry-leading
experimentation and feature release management, supports
the creation of exceptional user experiences across all digital
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platforms: mobile, hybrid, OTT, web, and server. Companies            Customer references from
are building mobile apps to ensure they have an omni-channel           happy Apptimize users
presence — Apptimize enables them to test and optimize
these apps to reach and exceed business goals. Customers
include companies such as HotelTonight, Glassdoor, A&E,                  VIEW ALL REFERENCES
Stash, and more, reaching more than 2+ billion application
end-users worldwide.

      "Apptimize helped us avoid a HUGE mistake. We no longer have to implement
      important changes to our app without first knowing the user reaction."
                                                                                                   Ng Jing Shen
                                                                                      CTO and Co-founder, Paktor

      “Testing should be a normal part of the product life cycle. Everything that is changed
      on a product can and does impact the customer experience.”
                                                                                                      Erin McLaine
                                                             Global Head of Conversion Optimization, Delivery Hero

      "At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to
      take ideas from across our organization, rapidly run tests, and identify the impact of each idea.
      We are excited to see the growth we can achieve using experimentation."
                                                                                                     Matt Hamilton
                                                                                VP of Product Infrastructure, Stash

      "We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our
      workflow. When something goes wrong, we know that we have a partner that’s there for us. This
      is huge for our confidence and culture of experimentation."
                                                                                                    Doug Suriano
                                                                                  Lead iOS Engineer, HotelTonight

                                                                                                              7
TRUSTED BY

ABOUT CONVERT.COM
Convert Experiences is an easy to use, one-code installation and feature rich
a/b testing and personalization enterprise solution for conversion
optimization and data-driven decisions in high-traffic websites.
Agency-friendly features include unlimited projects and client accounts,
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multi-domain testing and tracking, development tools for jQuery, JavaScript             Customer references from
and CSS. The new personalization feature allows you to test with tailored
experiences for different client segments and experience performance.
                                                                                        happy Convert.com users
Convert Experiences allows for full control over every aspect of a test with
features such as minimum and maximum test durations; manual and
automatic variation controls, as well as historical insights into stoppage of              VIEW ALL REFERENCES
test variations.

         "In our most recent A/B test using the Convert Experiences platform, aiming to clarify some
         important information on product pages, we achieved a comfortable 11.6% uplift for product
         pages viewers across all devices with 95.2% statistical significance."
                                                                                                                       Lee Preston
                                                                                                           CRO Consultant, Worship

         "Leveraging Convert’s platform we are able to regularly help dozens of companies improve their
         conversion rates by 20, 30, 50% or more. They have an extremely powerful solution for all your
         A/B testing and personalization needs and lead with a keen awareness of privacy by design."
                                                                                                                Justin Christianson
                                                                                     Co-Founder and President, Conversion Fanatics

         “Convert Experiences provided us with a flexible solution which allowed us to best prove to our
         clients that Tangiblee works with nothing more than one line of Javascript, just like Convert.”
                                                                                                                          Eliad Inbar
                                                                                Director of Sales & Marketing and Founder, Tangiblee

         "We are increasing our conversion rates on a daily basis because of our results with
         Convert. It's the most affordable and user friendly A/B Testing Tool on the Market."
                                                                                                                       Kaitlyn Greene
                                                                                              Optimization Specialist, SolutionsWide

     8
TRUSTED BY

ABOUT DYNAMIC YIELD
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that
delivers individualized experiences at every customer touchpoint: web, apps,
email, kiosks, IoT, and call centers. The platform’s data management
capabilities provide for a unified view of the customer, allowing the rapid and
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scalable creation of highly targeted digital interactions. Marketers, product        Customer references from
managers, and engineers use Dynamic Yield daily for launching new
personalization campaigns, running server-side and client-side A/B tests,            happy Dynamic Yield users
leveraging machine-learning for product and content recommendations, and
employing algorithms for smartly triggered email and push notifications.
Dynamic Yield is used by more than 300 brands globally including industry               VIEW ALL REFERENCES
leaders across retail, finance, travel, and publishing. Headquartered in New
York, the company has 200 employees across the globe.

       "Our customers demand excellence form us. Working with Dynamic Yield helpd us
       deliver a truly personalized and unique shopping experience."
                                                                                                                      Niels Tonsen
                                                                                                                     CEO, La moda

       "With Dynamic Yield, we were able to optimize our homepage slideshow, upload different variations of stand-alone
       products and different sale offers to guide customers through the sales funnel. Instead of theorizing what would work
       best, we were able to automatically test different promotions, strategize and act on crucial decisions in real time."
                                                                                                                          Hezi Rotem
                                                                                                                          CEO, Sabon

       “Dynamic Yield is the perfect tool to help us maximize the value of our vast video library. We
       can now automatically serve the most relevant videos to millions of viewers in minutes,
       delivering a unique experience to each Hallmark Channel visitor.”
                                                                                                                    Josie Ventura
                                                           Vice President, Digital Crown Media Family Networks, Hallmark Channel

       "With Dynamic Yield, we can use machine learning to make datadriven recommendations based on where
       visitors are in the sales funnel. The ability to assess the level of valuable information about each visitor and
       automatically serve the most effective strategy has empowered us to increase revenue across our site."
                                                                                                                      Jon Azrielant
                                                                                                Director of Marketing, Jewelry.com

                                                                                                                               9
TRUSTED BY

ABOUT EVERGAGE
Only Evergage’s real-time personalization and customer data platform (CDP)
delivers The Power of 1, enabling companies to transform the dream of 1-to-1
engagement, across channels, into reality. Combining in-depth behavioral
analytics with advanced machine learning, Evergage provides the one
                                                                                                 69
platform you need to systematically understand and interact with each              Customer references from
person that visits your site, uses your app or opens your emails – one at a         happy Evergage users
time, “in the moment” and at scale – to deliver a maximally relevant,
individualized experience. Evergage has delivered personalized experiences
to billions of individuals worldwide – working with more than 250
organizations including Carhartt, Citrix, Endurance International Group,              VIEW ALL REFERENCES
Lenovo, Publishers Clearing House, Zumiez and more.

       "Our marketing team is thrilled to use Evergage to personalize experiences across the Datto
       website. We are always coming up with ideas for campaigns to drive blog engagement, eBook
       downloads, event attendance, and more."
                                                                                                                   Mia Patton
                                                                                             Inbound Marketing Manager, Datto

       "With Evergage, we have been able to easily incorporate the intent of our visitors into our
       website experience to achieve double-digit lifts in our conversion and clickthrough rates."
                                                                                                                Lizmarie Flores
                                                                                                Creative Director, Shoeline.com

       “With an intuitive solution like Evergage, marketers can easily experiment with new ways to get
       visitors’ attention with non-intrusive, in-context messages. We did it, and are very pleased with
       the game-changing results.”
                                                                                                                   Michael Zane
                                                         Senior Director of Online Marketing PCH.com, Publishers Clearing House

       "With Evergage, we have taken personalization to a new level by making more impactful
       connections with our already engaged members. The Evergage platform really satisfies our
       digital marketing team’s need to understand our customers and act on it in real time."
                                                                                                              Allison Henriquez
                                                                                               Director of Marketing, Rue La La

     10
TRUSTED BY

ABOUT EVOLV TECHNOLOGIES
Evolv Technologies is defining autonomous
optimization for the digital era. Using breakthrough
Artificial Intelligence, developed over the course of ten
                                                                                                 18
years, Evolv helps enterprise customers continuously                            Customer references from happy
optimize their digital KPIs and meet their goals and                               Evolv Technologies users
objectives. The company’s flagship product, Ascend, is
used today by recognized brands around the world to
                                                                                    VIEW ALL REFERENCES
improve experiences across web and mobile.

     "Conversion rate optimization testing plays a critical role in the continuous improvement of our
     ecommerce business and Ascend allows us to uncover more opportunities faster than we ever
     could using standard A/B testing tools."
                                                                                                             Chris McBride
                                                                                   GM Ecommerce, Trans World Entertainment

     “We are always looking to make sure our clients have access to the best in class tools and
     technology to increase profitability, both proprietary and third party—Ascend is perfect example
     of third-party technology that really drives results.”
                                                                                                                   Pete Danks
                                                                                              Chief Marketing Officer, Clicksco

     “Thanks to Ascend’s technology and our expert UX designers, we were able to test radical changes in the user
     experience without significant investments of time, This allowed us to test a huge number of ideas without losing sales
     thanks to the ongoing optimization of the proposed designs. By leveraging Ascend to perform the tests, we not only…
                                                                                                                  Guillaume Noé
                                                                                               Digital Agency Director, Nexway

     “When it comes to A/B testing, we have to rely on our intuition and we have to really be meticulous. With
     Ascend, what’s different is, if you have an idea or a hunch, you don’t have to consider whether a hypothesis
     is worth the effort to test. You can just throw it in and see what happens. And that’s been really valuable.”
                                                                                                            Danny Gonzalez
                                                                            Conversion Rate Optimization Expert, ABUV Media

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TRUSTED BY

ABOUT HOTJAR
Hotjar is a new powerful way to reveal true website user behaviour
and experiences in one central tool giving you the big picture of how
you can improve your site's UX and conversion rates. All your data is
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securely stored in the cloud and is accessible at lightning speed.      Customer references from
Their team work on the compelling challenges that come with
large-scale web traffic and analytics, on a product that has a real        happy Hotjar users
impact on the thousands of users they support around the world.
They work in an agile environment, 100% remotely, and actively
encourage both personal and professional growth; always be                VIEW ALL REFERENCES
learning is one of their core values.

      "Hotjar helps us empathize with our users. It reminds us that there are real human beings on the
      other end. It also confirms that our work as a product development team has an impact, and is
      making our customer's lives easier."
                                                                                                  Juan Fernandez
                                                                                        Head of Product, Audiense

      "Using Hotjar’s Heatmap's we revealed a simple mistake we were making, by being able
      to quickly see how many readers got to the end of our content."
                                                                                                 Hans van Leersum
                                                                                           CEO, Trampoline Plezier

      "It was easy to get the team to use Hotjar because of its user friendly and intuitive
      nature."
                                                                                                   Eliana Cameira
                                                                                      Growth Marketer, Skyscanner

      "The changes made from the Hotjar feedback poll gave us enough confidence to begin
      designing the new page template, which we then A/B tested to get to the final version."
                                                                                                       Eric Peters
                                                                         Senior Growth Marketer, HubSpot Academy

    12
TRUSTED BY

ABOUT INSTAPAGE
Instapage is the most powerful landing page
platform for marketing teams & agencies. They're a
team of entrepreneurs, coders, marketing experts
                                                                                    53
                                                                      Customer references from
and change makers. They want to create a world
where all businesses can efficiently acquire                           happy Instapage users
customers online by offering personalized
advertising experiences for every promotion.                            VIEW ALL REFERENCES

    "Instapage has become a pillar of our demand generation activities. We use it for all of our
    targeted marketing campaigns, including PPC campaigns, email marketing, and webinars."
                                                                                                    Scott Mickey
                                                                             Digital Marketing Manager, Unitrends

    "Instapage has allowed me to build landing pages that are optimized and convert at an
    impressive rate. I’m generating these leads at such a low cost, and they resulted in huge sales for
    my client."
                                                                                                       Seth Goyes
                                                  Customer Acquisition Freelancer, Kingsway Real Estate Brokerage

    "Instapage helped us reach a level of engagement that goes beyond what we’ve seen in previous
    years. With Instapage, we were able to maximize our lead generation efforts, and now we have a
    much larger rolodex of people that we can reach out to for both donations and adoptions."
                                                                                                  John Karlo Torres
                                                                  Digital Marketing Strategist, San Francisco SPCA

    "Instapage makes the A/B testing process so efficient. I’ve never done A/B testing so
    quickly without needing to involve multiple teams."
                                                                                                   Stefano Rigoni
                                                                         Digital Optimization Specialist, Eurosport

                                                                                                             13
TRUSTED BY

ABOUT KAMELEOON
Kameleoon is the most advanced optimization platform
on the market. Kameleoon is the professional reference
of the A / B testing of customization, two essential
                                                                                  51
practices to optimize the conversion of its Internet sites.         Customer references from
Agility, simplicity and power: SaaS solutions were                   happy Kameleoon users
designed to enable marketing teams to make the right
strategic decisions at the right time and deliver
optimized and personalized experiences to each of their               VIEW ALL REFERENCES
visitors without technical constraints.

     "Kameleoon's advanced resources enable us to easily validate hypotheses about the customer
     path. Although simple to set up, this test has nevertheless a significant impact on the
     performances of our sites."
                                                                                                 Colin Golberg
                                                                Monetization and Optimization Manager, M6 Web

     "We revamped our entire site using Kameleoon. The depth of features supported by the
     platform helped us build an iterative approach to identify the variations with the greatest impact
     on our bottom line."
                                                                                               Thomas Sauzzed
                                                                           Chief Operating Officer, Routard.com

     "Kameleoon enables us to be very fexible and reactive in how we display our messages. We can
     change them very easily, depending on our needs and target behavioral criteria that interest us.
     This allows us to improve our performance by driving purchase rate for our clients."
                                                                                              François Duprat
                                                                                 Project Manager, PriceMinister

     "Thanks to Kameleoon, we have developed a habit of systematic verification of our tests. Any
     changes we want to make are tested to confirm that they are worthwhile and that they should be
     included in our website in production."
                                                                                           Guillaume Thenault
                                                                                        Web Analyst, Club Med

    14
TRUSTED BY

ABOUT LEADPAGES
Leadpage create elegant software that helps
businesses grow by collecting more leads and
driving more sales. Their platform offers more ways
                                                                                                 50
                                                                                  Customer references from
to engage potential customers than anyone in the
industry, and it’s the only one that enables sign-ups                              happy LeadPages users
via landing pages, websites, social media, email,
and text messaging.                                                                  VIEW ALL REFERENCES

     “I absolutely love Leadpages. I can run Facebook Ads to my lead magnet and offer a no-brainer
     upsell on the thank you page! I’ve tried other platforms, but nothing else has compared to the
     simplicity and ease of use.”
                                                                                                       Facebook Ads Strategist
                                                                                                                  Jackie Ellis

     “Leadpages is just easy. I have the analytics. I have the ability to make tweaks to the core
     elements and I know the structure was created for the sole purpose of conversion and make it
     look professional.”
                                                                                                                    Ari Sherbill
                                                                                                                     PowToon

     “After struggling with other DIY landing page solutions, I found Leadpages. The best part of all is
     that these pages really convert, I’m getting an unbelievable on one of my pages.”
                                                                                                                    Arlin Godwin
                                                                                                     Artist, Arlin Godwin Music

     “LeadPages® has helped us increase our efficiency in creating lead gen experiences for all of the different campaigns we
     have going on. We’ve also been able to use Leadpages’ expertise to get ideas around best practices for setting up
     landing pages for different types of campaigns (Adwords, webinar, social, etc.) through the templates they’ve created…
                                                                                                                    Kayla Bryant
                                                                                                      Marketing Director, Four51

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TRUSTED BY

ABOUT MIXPANEL
Mixpanel helps companies build beloved products with
the leading analytics software for mobile and web. The
only product analytics company featured in Forbes
                                                                                94
Cloud 100 and Forrester's Digital Intelligence Wave,
                                                                   Customer references from
Mixpanel provides the insights teams need to                         happy Mixpanel users
understand their customers and make smarter decisions.
Backed by Andreessen Horowitz and Sequoia Capital,
Mixpanel has almost 20,000 customers worldwide and                   VIEW ALL REFERENCES
14% of the Fortune 500.

     “With 500 million events being sent to Mixpanel every month, our four person data science team
     makes sure data is discoverable and accessible company-wide. Mixpanel helps a lot because the
     interface is so easy-to-use.”
                                                                                            Marc Antoine-Ross
                                                                      Director, Data Engineering, Intel Security

     “Using Mixpanel to instrument new workflows, we’ve made significant improvements to multiple
     user flows. In one instance, we ended up doubling the conversion of new users to first time bill
     payers.”
                                                                                                Igal Perelman
                                                                          Director, Product Management, Intuit

     “Mixpanel provides us with the insights we need to optimize purchase funnels and build
     out a fashion ecosystem that our customers love and designer brands want to sell to.”
                                                                                           Wanda Saint-Paul
                                                                         Web Analytics Manager, vente-privee

     "We needed a solution with the agility to provide insight into user behavior quickly.
     Mixpanel fit the bill perfectly."
                                                                                                 Frank Stanton
                                                                     Vice President, User Experience, U.S. Bank

   16
TRUSTED BY

ABOUT MONETATE
Monetate is the global leader in providing
multi-channel personalization to the world’s best
brands. Built for speed, the Monetate Platform’s
                                                                                               62
                                                                                 Customer references from
easy-to-use interface allows marketers to create,
                                                                                  happy Monetate users
test and deploy an unlimited number of
personalized digital experiences with limited need
for IT or consulting resources.                                                    VIEW ALL REFERENCES

    "The Monetate team is an extension of ours. They understand our unique business and challenges and have helped us
    provide a bespoke solution to our specific needs. Monetate fully understands we are a small company and caters to that,
    constantly challenging us to improve the service we offer to customers to get ahead."
                                                                                                                 Jenny Parker
                                                                                            Marketing Director, Country Attire

    "I can launch tests very quickly. I can run marketing campaigns very quickly. I can see results
    quickly. And it has been a positive return on investment in terms of our digital marketing."
                                                                                                                     Mia Vallo
                                                         Director of Marketing and Business Intelligence, National Geographic

    "It is far quicker to conceive, prepare, and deploy a marketing campaign using Monetate’s personalisation
    solution. By continually testing and tweaking campaigns and increasing our knowledge of the customer,
    we’re able to be more effcient with our resources and efforts to drive more sales."
                                                                                                       Ragnhild Geissert
                                                                                European eCommerce Manager, Helly Hansen

    "It made a huge impact in just one campaign. If I can do that a couple of times in a couple of
    different regions, it’s all incremental revenue. I wouldn’t have made it otherwise— that’s where
    the value is. That’s what makes it so successful."
                                                                                                                  Gary Penn
                                                                   Director of Global e-Commerce, True Religion Brand Jeans

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TRUSTED BY

ABOUT OMNICONVERT
Omniconvert is the world's first democratic conversion
rate optimization software. Founded in 2013 by Valentin
Radu under the name of Marketizator, Omniconvert
                                                                                                       35
remains dedicated to building a platform to help the                                   Customer references from
non-technical marketers around the world converting                                    happy Omniconvert users
their traffic into sales. Omniconvert platform’s ease of
use and speed of deployment empower companies to
create and run experiments that help them make                                            VIEW ALL REFERENCES
data-driven decisions and grow faster.

     “Omniconvert is battling with 'giants' such as Optimizely, VWO, Convert, but it is doing it by innovating and solving
     users problem in a way the giants do not. I like the survey option and the ease of use of the software. Setting a campaign
     is a breeze and is easy to do even for junior users that can learn the tool quickly. Try it and you will love it!”
                                                                                                                        Ciprian Soleriu
                                                                                              Author & Trainer, Conversion Academy

     “I like that I can easily make changes in the website’s design without hurting conversions.
     Omniconvert helped us understand the value of adjusting our website based on our customers’
     needs.”
                                                                                                                      Adrian Zanfir
                                                                                              Digital Marketing Manager, F64 Studio

     "Omniconvert is a great solution for those new to testing and personalization, and it has
     the advanced features to grow as the team becomes more sophisticated."
                                                                                                                      Brian Massey
                                                                                                           CEO, Conversion Sciences

     "We used Omniconvert to increase our sales & conversion KPIs without extra costs with media
     advertising. Omniconvert helped us grow our expectations in terms of lead capturing & orders
     placed through the eShop."
                                                                                                                      Dragos Oprea
                                                                                                 Project Manager, Telekom Romania

   18
TRUSTED BY

ABOUT OPTIMIZELY
Optimizely is the world’s leading experience optimization
platform, providing website and mobile A/B testing and
personalization for the world’s leading brands. The platform’s
                                                                                 200
ease of use and speed of deployment empowers                          Customer references from
organizations to conceive of and run experiments that help             happy Optimizely users
them make better data-inspired decisions. Optimizely meets
the diverse needs of thousands of customers worldwide
looking to deliver connected experiences to their audiences             VIEW ALL REFERENCES
across channels. To date, those customers have created and
delivered more than 30 billion optimized visitor experiences.

     "At AdRoll, we depend on testing to drive customer growth—we'll test just about anything.
     Optimizely is a key lever in our strategy and ensures that we grow the footprint of our business
     as quickly as possible."
                                                                                                      Peter Clark
                                                                                           Head of Growth, AdRoll

     "Optimizely helped us learn a lot about our users - what's working and what's not - so we could
     make changes on our site to optimize our conversion percentages. In the end, this translated to
     higher revenue for us."
                                                                                                        Mike Burk
                                                             Senior Online Product Manager, Maxis, Electronic Arts

     "The simplicity of the Optimizely interface allows us to be reactive and test against other
     eCommerce sites on a short timeline. We can see other sites change and quickly deploy a test to
     validate the concept against our audience."
                                                                                                  David Kornfield
                                                                               Marketing Manager, Brooks Running

     "Optimizely helped us understand what works, and what doesn't. So we now do more of what
     works, and less of what doesn't, while impacting business in a more sophisticated, more
     ambitious way.”
                                                                                                  Patrick Johnston
                                                             Director of Digital Product and Analytics, Star Tribune

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TRUSTED BY

ABOUT SITESPECT
SiteSpect is leading the advancement of customer experience management and optimization. Our platform offers A/B and
multivariate testing, targeting, and personalization solutions with real-time analytics and actionable insights. We empower
the world’s most successful digital businesses to create a superior customer experience that drives revenue growth, reduces
costs and mitigates risk. SiteSpect developed the industry’s first digital optimization solution from the ground up. We offer
a purpose-built, end-to-end optimization solution developed with our extensive knowledge of what leading digital
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businesses need. Our objective is to help our customers acquire, grow, and retain customers as well as achieve market
leadership. Our patented approach — together with our thorough understanding of the business and technical realities of
                                                                                                                                   Customer references from
optimization — has put SiteSpect at the forefront of enterprise-level customer experience optimization and testing. We are
passionate about our customers' success. Not only are we dedicated to delivering superior optimization solutions, we focus          happy SiteSpect users
on providing comprehensive services engagement, support and training. SiteSpect's world-class services team provides
companies with as much or as little support and expertise as they need to ensure success. Our customers include Walmart,
Staples, Intuit and many leading brands in the retail, financial services, insurance, travel, education and other industries.

                                                                                                                                      VIEW ALL REFERENCES

           "SiteSpect helps us see which site elements work best in leading a shopper from a
           search result through to a purchase."
                                                                                                                                                                      Eric Klose
                                                                                                                                   Vice President of Marketing, Wayfair, Wayfair

           "SiteSpect offers a non-intrusive reverse proxy solution, which quelled our concerns of
           the testing system affecting page load time or performance."
                                                                                                                                                               Deirdre Norris
                                                                                                                                Product Manager, SurveyMonkey, SurveyMonkey

           "SiteSpect allows us to easily understand what works and avoid what doesn’t. In fact, we've
           experienced a 70% increase in conversions from our PPC landing pages since implementing site
           changes based on testing data derived from SiteSpect."
                                                                                                                                                                 Breanna Wigle
                                                                                                                            Online Marketing Manager, Military.com, Military.com

           "SiteSpect allows us to quickly measure various features to determine which ones should be
           introduced and which ones shouldn’t. For us, it’s not only a tool that helps us optimize our web
           site, but one that helps us optimize our business and technical resources."
                                                                                                                                                         Vince Stephens
                                                                                                       Manager of Internet Planning and Analytics, Cabela’s Inc., Cabela’s

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TRUSTED BY

ABOUT SPLIT SOFTWARE
Split builds on feature flags to create the platform for controlled
release, so any team can target customers and roll out or revert new
features without deploying or touching code. Get started quickly
with SDKs in the language of your product (Java, JS, Node, Python,
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PHP, Ruby, Rails and .Net), then create on/off, percentage, and
                                                                                     Customer references from
multivariate rollout plans in seconds. Integrations with the services                happy Split Software users
you use to monitor, alert and track issues help to pinpoint trouble
when things go wrong, and hotfixes are entirely avoided by killing
problem features with a single click, reducing time-to-resolution and                    VIEW ALL REFERENCES
advancing development—and innovation.

      "Split plays a key role in Invoice2go's feature rollout process. By using their product for targeted rollouts, we have full
      control over any release and an increased confidence in our ability to easily scale over time. In addition, Split's
      collaborative nature and their focus on their customer's success have made working with them so easy and enjoyable.”
                                                                                                                            Krates Ng
                                                                                                 Director of Engineering, Invoice2go

      "Split has enabled us to move much faster. We can ship code straight through to
      Production knowing that our users won’t see it until we’re ready to show them.”
                                                                                                                 Christopher Child
                                                                                                        Product Manager, Segment

      “If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But
      when you think about having multiple environments, having a UI, conditional filters, an impression data
      pipeline, all that—it’s a whole team working for a very long time to be able to do all of that.”
                                                                                                                   Dan DeMeyere
                                                                                                          VP Engineering, ThredUp

      "Split’s full-stack experimentation platform has been built with engineering and product teams in
      mind. It’s robust architecture and rich feature set integrates into our internal platforms and helps
      power experimentation across our entire engineering organization."
                                                                                                                    Laura Schaffer
                                                                                                           Product Manager, Twilio

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TRUSTED BY

ABOUT UNBOUNCE
Convert more prospects into leads, sales, and signups with Unbounce’s landing page and conversion marketing platform.
You (yes, you) can quickly build, publish and test your own landing pages, popups, and sticky bars — no coding skills
needed. ✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder.
Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages! ✔ OPTIMIZE your
campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, and advanced audience
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targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot,
Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted sticky bars and popups             Customer references from
that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right
time. Over 15,000 businesses, including The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite, use
Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good?
                                                                                                                                 happy Unbounce users
Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a
high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for
yourself in our live preview here: preview.unbounce.com
                                                                                                                                 VIEW ALL REFERENCES

            “Unbounce’s WordPress integration changed the way we serve clients. Clients want their landing
            pages on their company URL and Unbounce’s WP plugin makes it a simple process. Instead of
            coding individual WordPress pages, we just use Unbounce.”
                                                                                                                                                          Jon Buscall
                                                                                                                                               CEO, Moondog Marketing

            ”Unbounce has significantly improved our ability to generate leads through PPC campaigns. The
            Dynamic Text Replacement feature increased the relevancy of our pages, which led to a boost in
            our AdWords Quality Score.”
                                                                                                                                                             Danai Giwa
                                                                                                                                      Digital Marketing Specialist, Cority

            ”My first time using Unbounce, I was able to perfectly recreate my Photoshop mock-up in under
            an hour. My team uses the template I built to write, publish, and test their own pages without any
            design or development assistance.”
                                                                                                                                                          Thiago Costa
                                                                                                                                          Senior Web Designer, Breather

            "We’re getting 60-70 new users per month as a result of using Unbounce
            Convertables."
                                                                                                                                                               Nick Heim
                                                                                                                                    Director of Inbound Marketing, Hotjar

        22
TRUSTED BY

ABOUT VWO
VWO is world’s leading web testing and conversion
optimization platform that enables growing
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businesses to conduct qualitative and quantitative                                        Customer references
visitor research, build an experimentation roadmap                                      from happy VWO users
and run continuous experiments on their digital
properties.                                                                           VIEW ALL REFERENCES

    "VWO Services is as good as having a dedicated internal team. These guys are quick,
    efficient and don’t stop until the job is done."
                                                                                                                Jason Tippins
                                                                                           E-Commerce Analytics Manager, BBC

    "We have had great success using VWO in optimizing Domino’s website. VWO’s new features are very useful in
    measuring the importance and prioritization of A/B tests. Linking A/B tests to hypotheses gives them a very clear
    structure as you get an overview of all your tests. For a CRO marketer like me, these new features are a great addition…
                                                                                                                  Niels Heerema
                                                                                                       CRO Specialist, Domino’s

    "What we loved about VWO was its simplicity. The ease of digging into customer
    insights and running tests with VWO’s drag-and-drop editor was truly seamless."
                                                                                                             Ruben ten Brinke
                                                                                 Marketing Operations Coordinator, Teamleader

    "In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and
    maintain hundreds of artists’ websites. VWO’s suite of tools help me quickly and easily find conversion optimization wins
    that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it,…
                                                                                                                    Brandon Gentry
                                                                                   Director, User Experience, Warner Music Group

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