SUMMER 2019 CUSTOMER SUCCESS REPORT - A/B TESTING SOFTWARE CATEGORY - FeaturedCustomers
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A/B TESTING SOFTWARE OVERVIEW Testing and personalization solutions test versions of digital experiences and web pages to promote the best results. Web developers and marketers utilize A/B testing products to deploy various versions of digital content, like images or calls to action, and monitor which is more effective in converting visitors. You can combine performance results with segmentation data like the site visitor’s age or whether they came via search or social media to individualize experiences to each website visitor. Marketers utilize A/B testing software to enhance conversion rates and interact more closely with visitors that engage their brands on the web. Testing and personalization systems are deployed atop web content management platforms and web development infrastructure, and they integrate with heat maps and digital analytics applications to monitor visitor behavior. 2
Customer Success Report Ranking Methodology The FeaturedCustomers Customer Success ranking is based on data from our customer reference Customer Success Report platform, market presence, web presence, & social Award Levels presence as well as additional data aggregated from online sources and media properties. Our ranking engine applies an algorithm to all data collected to calculate the final Customer Success Report rankings. The overall Customer Success ranking is a weighted average based on 3 parts: Market Leader Content Score is affected by: Vendor on FeaturedCustomers.com with 1. Total # of vendor generated customer substantial customer base & market share. references (case studies, success stories, Leaders have the highest ratio of customer testimonials, and customer videos) success content, content quality score, and social media presence relative to company size. 2. Customer reference rating score 3. Year-over-year change in amount of customer references on FeaturedCustomers platform 4. Total # of profile views on FeaturedCustomers platform Top Performer 5. Total # of customer reference views on FeaturedCustomers platform Vendor on FeaturedCustomers.com with significant market presence and resources and enough Market Presence Score is affected by: customer reference content to validate their vision. 1. Social media followers including LinkedIn, Top Performer's products are highly rated by its Twitter, & Facebook customers but have not achieved the customer base and scale of a Market Leader. 2. Vendor momentum based on web traffic and search trends 3. Organic SEO key term rankings 4. Company presence including # of press mentions Rising Star Company Score is affected by: Vendor on FeaturedCustomers.com that does not 1. Total # of employees (based on social media have the market presence of Market Leaders or and public resources) Top Performers, but understands where the market is going and has disruptive technology. Rising 2. Year-over-year change in # of employees over Stars have been around long enough to establish past 12 months momentum and a minimum amount of customer 3. Glassdoor ranking reference content along with a growing social 4. Venture capital raised presence. 3
2019 Customer Success Awards Check out this list of the highest rated A/B Testing Software software based on the FeaturedCustomers Customer Success Report. 4
TRUSTED BY ABOUT AB TASTY AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and 77 Customer references from revenue on all their digital assets. Turn website happy AB Tasty users visitors into customers, subscribers or leads, while delivering outstanding user experiences. VIEW ALL REFERENCES "For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site… Vincent Lahaye SEO Manager, RetailMeNot "AB Tasty is delicious! We use AB Tasty to execute AcB and multvariate tests and personalizaton of our online store Ashley furniture Homestore.com. Currently, our UX teams use AB Tasty to gain knowledge of user experience to solve a range of problems and to build new functonalites. With this tool, it is easy to AcB test our ideas to learn whether our… Matt Sparks eCommerce Optmizaton Manager, Ashley Furniture "With AB Tasty, the only limit to what you can test is your imagination. Their platform allows for simple style changes up to advanced modifications thanks to developer-friendly features, like the ability to add JavaScript, HTML and CSS. The best thing about using AB Tasty is that we’re able to provide a data-driven rationale for our website design choices.… Wes Couch PHP Web Developer, SuperShuttle “The results of this first test were far beyond our expectations. This is just the beginning: we are eager to scale the use of social proof on many more use cases in order to maximize the business impact.” Guilhem Cussonnet Data Scientist, NYX Professional Makeup 5
TRUSTED BY ABOUT ADOBE TARGET Adobe Target is a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting 201 Customer references from personalized experiences. The Adobe Target team shares training material, quick tips, tutorials and happy Adobe Target users more. Get hands-on guidance for the very latest features and tools in Adobe Target! VIEW ALL REFERENCES "Using Adobe Experience Cloud allows us to create a program that attracts both students and companies that are looking to ETSU for marketers and media professionals of the future.” Stephen Marshall Department Chair, Media and Communication Department, East Tennessee State University "We’ve moved all our marketing data to Adobe Experience Cloudwhich gives us big improvements in agility and flexibility." Dan Whitehouse Director of Travel Marketing, Saga Group "First, the bounce rate of visitors to the homepage, or visitors who leave the website without moving on to other pages, was improved from 40% to 35%. According to analysis, by delivering new and changed content more frequently, we can better attract the interest and attention of users." Takehiro Akiba Director of Web Planning, Marketing Communication, Sony Interactive Entertainment "Adobe gave us the solutions and best practices to make it happen. It’s rare for me to compliment a vendor, but Adobe was incredibly responsive all along the way. I thank them for that." Bryan Carroll Head of Solution Design, National Bank of Abu Dhabi 6
TRUSTED BY ABOUT APPTIMIZE Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital 32 platforms: mobile, hybrid, OTT, web, and server. Companies Customer references from are building mobile apps to ensure they have an omni-channel happy Apptimize users presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, VIEW ALL REFERENCES Stash, and more, reaching more than 2+ billion application end-users worldwide. "Apptimize helped us avoid a HUGE mistake. We no longer have to implement important changes to our app without first knowing the user reaction." Ng Jing Shen CTO and Co-founder, Paktor “Testing should be a normal part of the product life cycle. Everything that is changed on a product can and does impact the customer experience.” Erin McLaine Global Head of Conversion Optimization, Delivery Hero "At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation." Matt Hamilton VP of Product Infrastructure, Stash "We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation." Doug Suriano Lead iOS Engineer, HotelTonight 7
TRUSTED BY ABOUT CONVERT.COM Convert Experiences is an easy to use, one-code installation and feature rich a/b testing and personalization enterprise solution for conversion optimization and data-driven decisions in high-traffic websites. Agency-friendly features include unlimited projects and client accounts, 32 multi-domain testing and tracking, development tools for jQuery, JavaScript Customer references from and CSS. The new personalization feature allows you to test with tailored experiences for different client segments and experience performance. happy Convert.com users Convert Experiences allows for full control over every aspect of a test with features such as minimum and maximum test durations; manual and automatic variation controls, as well as historical insights into stoppage of VIEW ALL REFERENCES test variations. "In our most recent A/B test using the Convert Experiences platform, aiming to clarify some important information on product pages, we achieved a comfortable 11.6% uplift for product pages viewers across all devices with 95.2% statistical significance." Lee Preston CRO Consultant, Worship "Leveraging Convert’s platform we are able to regularly help dozens of companies improve their conversion rates by 20, 30, 50% or more. They have an extremely powerful solution for all your A/B testing and personalization needs and lead with a keen awareness of privacy by design." Justin Christianson Co-Founder and President, Conversion Fanatics “Convert Experiences provided us with a flexible solution which allowed us to best prove to our clients that Tangiblee works with nothing more than one line of Javascript, just like Convert.” Eliad Inbar Director of Sales & Marketing and Founder, Tangiblee "We are increasing our conversion rates on a daily basis because of our results with Convert. It's the most affordable and user friendly A/B Testing Tool on the Market." Kaitlyn Greene Optimization Specialist, SolutionsWide 8
TRUSTED BY ABOUT DYNAMIC YIELD Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and 94 scalable creation of highly targeted digital interactions. Marketers, product Customer references from managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, happy Dynamic Yield users leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield is used by more than 300 brands globally including industry VIEW ALL REFERENCES leaders across retail, finance, travel, and publishing. Headquartered in New York, the company has 200 employees across the globe. "Our customers demand excellence form us. Working with Dynamic Yield helpd us deliver a truly personalized and unique shopping experience." Niels Tonsen CEO, La moda "With Dynamic Yield, we were able to optimize our homepage slideshow, upload different variations of stand-alone products and different sale offers to guide customers through the sales funnel. Instead of theorizing what would work best, we were able to automatically test different promotions, strategize and act on crucial decisions in real time." Hezi Rotem CEO, Sabon “Dynamic Yield is the perfect tool to help us maximize the value of our vast video library. We can now automatically serve the most relevant videos to millions of viewers in minutes, delivering a unique experience to each Hallmark Channel visitor.” Josie Ventura Vice President, Digital Crown Media Family Networks, Hallmark Channel "With Dynamic Yield, we can use machine learning to make datadriven recommendations based on where visitors are in the sales funnel. The ability to assess the level of valuable information about each visitor and automatically serve the most effective strategy has empowered us to increase revenue across our site." Jon Azrielant Director of Marketing, Jewelry.com 9
TRUSTED BY ABOUT EVERGAGE Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one 69 platform you need to systematically understand and interact with each Customer references from person that visits your site, uses your app or opens your emails – one at a happy Evergage users time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage has delivered personalized experiences to billions of individuals worldwide – working with more than 250 organizations including Carhartt, Citrix, Endurance International Group, VIEW ALL REFERENCES Lenovo, Publishers Clearing House, Zumiez and more. "Our marketing team is thrilled to use Evergage to personalize experiences across the Datto website. We are always coming up with ideas for campaigns to drive blog engagement, eBook downloads, event attendance, and more." Mia Patton Inbound Marketing Manager, Datto "With Evergage, we have been able to easily incorporate the intent of our visitors into our website experience to achieve double-digit lifts in our conversion and clickthrough rates." Lizmarie Flores Creative Director, Shoeline.com “With an intuitive solution like Evergage, marketers can easily experiment with new ways to get visitors’ attention with non-intrusive, in-context messages. We did it, and are very pleased with the game-changing results.” Michael Zane Senior Director of Online Marketing PCH.com, Publishers Clearing House "With Evergage, we have taken personalization to a new level by making more impactful connections with our already engaged members. The Evergage platform really satisfies our digital marketing team’s need to understand our customers and act on it in real time." Allison Henriquez Director of Marketing, Rue La La 10
TRUSTED BY ABOUT EVOLV TECHNOLOGIES Evolv Technologies is defining autonomous optimization for the digital era. Using breakthrough Artificial Intelligence, developed over the course of ten 18 years, Evolv helps enterprise customers continuously Customer references from happy optimize their digital KPIs and meet their goals and Evolv Technologies users objectives. The company’s flagship product, Ascend, is used today by recognized brands around the world to VIEW ALL REFERENCES improve experiences across web and mobile. "Conversion rate optimization testing plays a critical role in the continuous improvement of our ecommerce business and Ascend allows us to uncover more opportunities faster than we ever could using standard A/B testing tools." Chris McBride GM Ecommerce, Trans World Entertainment “We are always looking to make sure our clients have access to the best in class tools and technology to increase profitability, both proprietary and third party—Ascend is perfect example of third-party technology that really drives results.” Pete Danks Chief Marketing Officer, Clicksco “Thanks to Ascend’s technology and our expert UX designers, we were able to test radical changes in the user experience without significant investments of time, This allowed us to test a huge number of ideas without losing sales thanks to the ongoing optimization of the proposed designs. By leveraging Ascend to perform the tests, we not only… Guillaume Noé Digital Agency Director, Nexway “When it comes to A/B testing, we have to rely on our intuition and we have to really be meticulous. With Ascend, what’s different is, if you have an idea or a hunch, you don’t have to consider whether a hypothesis is worth the effort to test. You can just throw it in and see what happens. And that’s been really valuable.” Danny Gonzalez Conversion Rate Optimization Expert, ABUV Media 11
TRUSTED BY ABOUT HOTJAR Hotjar is a new powerful way to reveal true website user behaviour and experiences in one central tool giving you the big picture of how you can improve your site's UX and conversion rates. All your data is 69 securely stored in the cloud and is accessible at lightning speed. Customer references from Their team work on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real happy Hotjar users impact on the thousands of users they support around the world. They work in an agile environment, 100% remotely, and actively encourage both personal and professional growth; always be VIEW ALL REFERENCES learning is one of their core values. "Hotjar helps us empathize with our users. It reminds us that there are real human beings on the other end. It also confirms that our work as a product development team has an impact, and is making our customer's lives easier." Juan Fernandez Head of Product, Audiense "Using Hotjar’s Heatmap's we revealed a simple mistake we were making, by being able to quickly see how many readers got to the end of our content." Hans van Leersum CEO, Trampoline Plezier "It was easy to get the team to use Hotjar because of its user friendly and intuitive nature." Eliana Cameira Growth Marketer, Skyscanner "The changes made from the Hotjar feedback poll gave us enough confidence to begin designing the new page template, which we then A/B tested to get to the final version." Eric Peters Senior Growth Marketer, HubSpot Academy 12
TRUSTED BY ABOUT INSTAPAGE Instapage is the most powerful landing page platform for marketing teams & agencies. They're a team of entrepreneurs, coders, marketing experts 53 Customer references from and change makers. They want to create a world where all businesses can efficiently acquire happy Instapage users customers online by offering personalized advertising experiences for every promotion. VIEW ALL REFERENCES "Instapage has become a pillar of our demand generation activities. We use it for all of our targeted marketing campaigns, including PPC campaigns, email marketing, and webinars." Scott Mickey Digital Marketing Manager, Unitrends "Instapage has allowed me to build landing pages that are optimized and convert at an impressive rate. I’m generating these leads at such a low cost, and they resulted in huge sales for my client." Seth Goyes Customer Acquisition Freelancer, Kingsway Real Estate Brokerage "Instapage helped us reach a level of engagement that goes beyond what we’ve seen in previous years. With Instapage, we were able to maximize our lead generation efforts, and now we have a much larger rolodex of people that we can reach out to for both donations and adoptions." John Karlo Torres Digital Marketing Strategist, San Francisco SPCA "Instapage makes the A/B testing process so efficient. I’ve never done A/B testing so quickly without needing to involve multiple teams." Stefano Rigoni Digital Optimization Specialist, Eurosport 13
TRUSTED BY ABOUT KAMELEOON Kameleoon is the most advanced optimization platform on the market. Kameleoon is the professional reference of the A / B testing of customization, two essential 51 practices to optimize the conversion of its Internet sites. Customer references from Agility, simplicity and power: SaaS solutions were happy Kameleoon users designed to enable marketing teams to make the right strategic decisions at the right time and deliver optimized and personalized experiences to each of their VIEW ALL REFERENCES visitors without technical constraints. "Kameleoon's advanced resources enable us to easily validate hypotheses about the customer path. Although simple to set up, this test has nevertheless a significant impact on the performances of our sites." Colin Golberg Monetization and Optimization Manager, M6 Web "We revamped our entire site using Kameleoon. The depth of features supported by the platform helped us build an iterative approach to identify the variations with the greatest impact on our bottom line." Thomas Sauzzed Chief Operating Officer, Routard.com "Kameleoon enables us to be very fexible and reactive in how we display our messages. We can change them very easily, depending on our needs and target behavioral criteria that interest us. This allows us to improve our performance by driving purchase rate for our clients." François Duprat Project Manager, PriceMinister "Thanks to Kameleoon, we have developed a habit of systematic verification of our tests. Any changes we want to make are tested to confirm that they are worthwhile and that they should be included in our website in production." Guillaume Thenault Web Analyst, Club Med 14
TRUSTED BY ABOUT LEADPAGES Leadpage create elegant software that helps businesses grow by collecting more leads and driving more sales. Their platform offers more ways 50 Customer references from to engage potential customers than anyone in the industry, and it’s the only one that enables sign-ups happy LeadPages users via landing pages, websites, social media, email, and text messaging. VIEW ALL REFERENCES “I absolutely love Leadpages. I can run Facebook Ads to my lead magnet and offer a no-brainer upsell on the thank you page! I’ve tried other platforms, but nothing else has compared to the simplicity and ease of use.” Facebook Ads Strategist Jackie Ellis “Leadpages is just easy. I have the analytics. I have the ability to make tweaks to the core elements and I know the structure was created for the sole purpose of conversion and make it look professional.” Ari Sherbill PowToon “After struggling with other DIY landing page solutions, I found Leadpages. The best part of all is that these pages really convert, I’m getting an unbelievable on one of my pages.” Arlin Godwin Artist, Arlin Godwin Music “LeadPages® has helped us increase our efficiency in creating lead gen experiences for all of the different campaigns we have going on. We’ve also been able to use Leadpages’ expertise to get ideas around best practices for setting up landing pages for different types of campaigns (Adwords, webinar, social, etc.) through the templates they’ve created… Kayla Bryant Marketing Director, Four51 15
TRUSTED BY ABOUT MIXPANEL Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes 94 Cloud 100 and Forrester's Digital Intelligence Wave, Customer references from Mixpanel provides the insights teams need to happy Mixpanel users understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and VIEW ALL REFERENCES 14% of the Fortune 500. “With 500 million events being sent to Mixpanel every month, our four person data science team makes sure data is discoverable and accessible company-wide. Mixpanel helps a lot because the interface is so easy-to-use.” Marc Antoine-Ross Director, Data Engineering, Intel Security “Using Mixpanel to instrument new workflows, we’ve made significant improvements to multiple user flows. In one instance, we ended up doubling the conversion of new users to first time bill payers.” Igal Perelman Director, Product Management, Intuit “Mixpanel provides us with the insights we need to optimize purchase funnels and build out a fashion ecosystem that our customers love and designer brands want to sell to.” Wanda Saint-Paul Web Analytics Manager, vente-privee "We needed a solution with the agility to provide insight into user behavior quickly. Mixpanel fit the bill perfectly." Frank Stanton Vice President, User Experience, U.S. Bank 16
TRUSTED BY ABOUT MONETATE Monetate is the global leader in providing multi-channel personalization to the world’s best brands. Built for speed, the Monetate Platform’s 62 Customer references from easy-to-use interface allows marketers to create, happy Monetate users test and deploy an unlimited number of personalized digital experiences with limited need for IT or consulting resources. VIEW ALL REFERENCES "The Monetate team is an extension of ours. They understand our unique business and challenges and have helped us provide a bespoke solution to our specific needs. Monetate fully understands we are a small company and caters to that, constantly challenging us to improve the service we offer to customers to get ahead." Jenny Parker Marketing Director, Country Attire "I can launch tests very quickly. I can run marketing campaigns very quickly. I can see results quickly. And it has been a positive return on investment in terms of our digital marketing." Mia Vallo Director of Marketing and Business Intelligence, National Geographic "It is far quicker to conceive, prepare, and deploy a marketing campaign using Monetate’s personalisation solution. By continually testing and tweaking campaigns and increasing our knowledge of the customer, we’re able to be more effcient with our resources and efforts to drive more sales." Ragnhild Geissert European eCommerce Manager, Helly Hansen "It made a huge impact in just one campaign. If I can do that a couple of times in a couple of different regions, it’s all incremental revenue. I wouldn’t have made it otherwise— that’s where the value is. That’s what makes it so successful." Gary Penn Director of Global e-Commerce, True Religion Brand Jeans 17
TRUSTED BY ABOUT OMNICONVERT Omniconvert is the world's first democratic conversion rate optimization software. Founded in 2013 by Valentin Radu under the name of Marketizator, Omniconvert 35 remains dedicated to building a platform to help the Customer references from non-technical marketers around the world converting happy Omniconvert users their traffic into sales. Omniconvert platform’s ease of use and speed of deployment empower companies to create and run experiments that help them make VIEW ALL REFERENCES data-driven decisions and grow faster. “Omniconvert is battling with 'giants' such as Optimizely, VWO, Convert, but it is doing it by innovating and solving users problem in a way the giants do not. I like the survey option and the ease of use of the software. Setting a campaign is a breeze and is easy to do even for junior users that can learn the tool quickly. Try it and you will love it!” Ciprian Soleriu Author & Trainer, Conversion Academy “I like that I can easily make changes in the website’s design without hurting conversions. Omniconvert helped us understand the value of adjusting our website based on our customers’ needs.” Adrian Zanfir Digital Marketing Manager, F64 Studio "Omniconvert is a great solution for those new to testing and personalization, and it has the advanced features to grow as the team becomes more sophisticated." Brian Massey CEO, Conversion Sciences "We used Omniconvert to increase our sales & conversion KPIs without extra costs with media advertising. Omniconvert helped us grow our expectations in terms of lead capturing & orders placed through the eShop." Dragos Oprea Project Manager, Telekom Romania 18
TRUSTED BY ABOUT OPTIMIZELY Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s 200 ease of use and speed of deployment empowers Customer references from organizations to conceive of and run experiments that help happy Optimizely users them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences VIEW ALL REFERENCES across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences. "At AdRoll, we depend on testing to drive customer growth—we'll test just about anything. Optimizely is a key lever in our strategy and ensures that we grow the footprint of our business as quickly as possible." Peter Clark Head of Growth, AdRoll "Optimizely helped us learn a lot about our users - what's working and what's not - so we could make changes on our site to optimize our conversion percentages. In the end, this translated to higher revenue for us." Mike Burk Senior Online Product Manager, Maxis, Electronic Arts "The simplicity of the Optimizely interface allows us to be reactive and test against other eCommerce sites on a short timeline. We can see other sites change and quickly deploy a test to validate the concept against our audience." David Kornfield Marketing Manager, Brooks Running "Optimizely helped us understand what works, and what doesn't. So we now do more of what works, and less of what doesn't, while impacting business in a more sophisticated, more ambitious way.” Patrick Johnston Director of Digital Product and Analytics, Star Tribune 19
TRUSTED BY ABOUT SITESPECT SiteSpect is leading the advancement of customer experience management and optimization. Our platform offers A/B and multivariate testing, targeting, and personalization solutions with real-time analytics and actionable insights. We empower the world’s most successful digital businesses to create a superior customer experience that drives revenue growth, reduces costs and mitigates risk. SiteSpect developed the industry’s first digital optimization solution from the ground up. We offer a purpose-built, end-to-end optimization solution developed with our extensive knowledge of what leading digital 67 businesses need. Our objective is to help our customers acquire, grow, and retain customers as well as achieve market leadership. Our patented approach — together with our thorough understanding of the business and technical realities of Customer references from optimization — has put SiteSpect at the forefront of enterprise-level customer experience optimization and testing. We are passionate about our customers' success. Not only are we dedicated to delivering superior optimization solutions, we focus happy SiteSpect users on providing comprehensive services engagement, support and training. SiteSpect's world-class services team provides companies with as much or as little support and expertise as they need to ensure success. Our customers include Walmart, Staples, Intuit and many leading brands in the retail, financial services, insurance, travel, education and other industries. VIEW ALL REFERENCES "SiteSpect helps us see which site elements work best in leading a shopper from a search result through to a purchase." Eric Klose Vice President of Marketing, Wayfair, Wayfair "SiteSpect offers a non-intrusive reverse proxy solution, which quelled our concerns of the testing system affecting page load time or performance." Deirdre Norris Product Manager, SurveyMonkey, SurveyMonkey "SiteSpect allows us to easily understand what works and avoid what doesn’t. In fact, we've experienced a 70% increase in conversions from our PPC landing pages since implementing site changes based on testing data derived from SiteSpect." Breanna Wigle Online Marketing Manager, Military.com, Military.com "SiteSpect allows us to quickly measure various features to determine which ones should be introduced and which ones shouldn’t. For us, it’s not only a tool that helps us optimize our web site, but one that helps us optimize our business and technical resources." Vince Stephens Manager of Internet Planning and Analytics, Cabela’s Inc., Cabela’s 20
TRUSTED BY ABOUT SPLIT SOFTWARE Split builds on feature flags to create the platform for controlled release, so any team can target customers and roll out or revert new features without deploying or touching code. Get started quickly with SDKs in the language of your product (Java, JS, Node, Python, 24 PHP, Ruby, Rails and .Net), then create on/off, percentage, and Customer references from multivariate rollout plans in seconds. Integrations with the services happy Split Software users you use to monitor, alert and track issues help to pinpoint trouble when things go wrong, and hotfixes are entirely avoided by killing problem features with a single click, reducing time-to-resolution and VIEW ALL REFERENCES advancing development—and innovation. "Split plays a key role in Invoice2go's feature rollout process. By using their product for targeted rollouts, we have full control over any release and an increased confidence in our ability to easily scale over time. In addition, Split's collaborative nature and their focus on their customer's success have made working with them so easy and enjoyable.” Krates Ng Director of Engineering, Invoice2go "Split has enabled us to move much faster. We can ship code straight through to Production knowing that our users won’t see it until we’re ready to show them.” Christopher Child Product Manager, Segment “If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But when you think about having multiple environments, having a UI, conditional filters, an impression data pipeline, all that—it’s a whole team working for a very long time to be able to do all of that.” Dan DeMeyere VP Engineering, ThredUp "Split’s full-stack experimentation platform has been built with engineering and product teams in mind. It’s robust architecture and rich feature set integrates into our internal platforms and helps power experimentation across our entire engineering organization." Laura Schaffer Product Manager, Twilio 21
TRUSTED BY ABOUT UNBOUNCE Convert more prospects into leads, sales, and signups with Unbounce’s landing page and conversion marketing platform. You (yes, you) can quickly build, publish and test your own landing pages, popups, and sticky bars — no coding skills needed. ✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages! ✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, and advanced audience 69 targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted sticky bars and popups Customer references from that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. Over 15,000 businesses, including The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite, use Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good? happy Unbounce users Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for yourself in our live preview here: preview.unbounce.com VIEW ALL REFERENCES “Unbounce’s WordPress integration changed the way we serve clients. Clients want their landing pages on their company URL and Unbounce’s WP plugin makes it a simple process. Instead of coding individual WordPress pages, we just use Unbounce.” Jon Buscall CEO, Moondog Marketing ”Unbounce has significantly improved our ability to generate leads through PPC campaigns. The Dynamic Text Replacement feature increased the relevancy of our pages, which led to a boost in our AdWords Quality Score.” Danai Giwa Digital Marketing Specialist, Cority ”My first time using Unbounce, I was able to perfectly recreate my Photoshop mock-up in under an hour. My team uses the template I built to write, publish, and test their own pages without any design or development assistance.” Thiago Costa Senior Web Designer, Breather "We’re getting 60-70 new users per month as a result of using Unbounce Convertables." Nick Heim Director of Inbound Marketing, Hotjar 22
TRUSTED BY ABOUT VWO VWO is world’s leading web testing and conversion optimization platform that enables growing 252 businesses to conduct qualitative and quantitative Customer references visitor research, build an experimentation roadmap from happy VWO users and run continuous experiments on their digital properties. VIEW ALL REFERENCES "VWO Services is as good as having a dedicated internal team. These guys are quick, efficient and don’t stop until the job is done." Jason Tippins E-Commerce Analytics Manager, BBC "We have had great success using VWO in optimizing Domino’s website. VWO’s new features are very useful in measuring the importance and prioritization of A/B tests. Linking A/B tests to hypotheses gives them a very clear structure as you get an overview of all your tests. For a CRO marketer like me, these new features are a great addition… Niels Heerema CRO Specialist, Domino’s "What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless." Ruben ten Brinke Marketing Operations Coordinator, Teamleader "In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO’s suite of tools help me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it,… Brandon Gentry Director, User Experience, Warner Music Group 23
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