STRATEGY 2020-2021 - WA Return Recycle Renew Ltd

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STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
STRATEGY
2020-2021
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
FOREWORD                                                   5    APPENDIX A                             34
                                                                                                                                Functions of Coordinator
                                                              EXECUTIVE SUMMARY                                          6
                                                                                                                              APPENDIX B                             36
                                                              OBJECTIVES OF THE SCHEME                                   7      Mobilisation Phase Progress Report
                                                                                                                                (July 2019 to September 2020)
ACKNOWLEDGEMENT OF COUNTRY                                    WARRRL’S CORE MISSION                                      8
                                                                                                                              GLOSSARY                               50
We acknowledge the Traditional Custodians of the land         KEY PERFORMANCE INDICATORS                                 9
upon which we live and work, and pay our respects to their                                                                    CONTACT                                51
Elders past, present and emerging.                            ABORIGINAL AND TORRES STRAIT ISLANDER COMMUNITIES
                                                              AND REMOTE COMMUNITIES ENGAGEMENT                          10   DISCLAIMER                             51
We recognise the practice of intergenerational care for
Country and its relevance to our work.
                                                              OUR VALUES                                                 11
We seek to listen, learn and build strong partnerships.
                                                              MOBILISATION PHASE                                         12
We aim to provide genuine opportunities for Aboriginal and
Torres Strait Islander peoples in Western Australia through   OUR YEAR ONE STRATEGY                                      13
the container deposit scheme, Containers for Change.
                                                              STAKEHOLDER PARTNERSHIPS                                   15

                                                              STRATEGIC INITIATIVES                                      16
                                                                 Scheme accessibility and development                    18
                                                                 Producer responsibility                                 21
COPYRIGHT                                                        Optimise supply chain efficiency and Scheme recycling   22
                                                                 Scheme payments                                         25
© 2020
                                                                 Scheme engagement                                       26
WA Return Recycle Renew Ltd
                                                                 Business intelligence and Scheme insights               29
ACN 629 983 615
All rights reserved.                                             Organisational governance and Scheme integrity          30
This document must not be disseminated or reproduced             Embedding and optimising Scheme ID                      33
in any way without the permission of the owner.
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
FOREWORD
October 2020 heralds the commencement of the                get to that target, we have established eight strategic
Western Australian Container Deposit Scheme                 initiatives. Our values will create the environment for
(Scheme), that supports the State Government’s vision       the Scheme to grow to be the most accessible, embraced
for Western Australia to become a sustainable, low-         by the community and respected by Government and
waste, circular economy in which the community’s            industry.
health and the environment are protected from the
impacts of waste.                                           A strong and critical feature of the Scheme is the
                                                            diversity of our RPOs. 60% of RPOs are not-for-profit
Since our appointment as Scheme coordinator, WA Return      organisations. We are working in partnership with 12
Recycle Renew Limited (WARRRL) has worked hard to           Aboriginal Corporations and 20 Local Governments to
mobilise a strong network of refund point operators         ensure a service to all Western Australians in rural and
(RPOs), processing and logistics providers. We have         remote areas as well as the metropolitan area.
established solid foundations and we are ready to embed
a Scheme which will fully meet WARRRL’s obligations         We are particularly proud to support employment
under the Waste Avoidance and Resource Recovery Act         opportunities for people with disabilities and the long                     SHEILA MCHALE
2007, the Scheme Coordinator Deed between WARRRL            term unemployed. We will ensure that the jobs promised                Chairperson, WARRRL
and the State (State Deed) and WARRRL’s conditions of       by our network partners for these high priority target
appointment.                                                categories are delivered. This strategy will set the path
                                                            for delivering on these commitments.
It is with a great sense of pride and purpose, that we
deliver WARRRL’s first strategic plan for the Scheme        WARRRL is honoured to have this opportunity to make a
outlining our direction for our first year of operations.   difference in Western Australia and we look forward to
                                                            ongoing collaborations with our stakeholders. Through
We believe this strategy has all the components             this strategy, our stakeholders can be confident that we
required to meet the State Government’s overarching         will deliver a Scheme that has integrity and offers many
sustainability objectives and targets as set out in the     benefits to the community.
Waste Strategy 2030.
                                                                                                                                            TIM CUSACK
                                                                                                                        Chief Executive Officer, WARRRL
Our target is to achieve a return rate (redemption) of at
least 65% by the end of our first year of operation. To

                                                                                                                                         STRATEGY 2020-2021   5
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
EXECUTIVE                                                                                                                                                                                                                                                                OBJECTIVES
                                                                                                                                                                                                       Through the Waste Avoidance and Resource Recovery
                                                           Vision                      A Western Australia that recycles, is free from beverage container litter,
                                                                                                                                                                                                       Act 2007 (WARR Act), the State Government articulated
                                                          for 2023                        and empowers community participation in the circular economy.
                                                                                                                                                                                                       clear objectives for the Scheme and the role of WARRRL

    SUMMARY                                                                                                                                                                                            as the coordinator of the Scheme. The WARR Act, Waste
                                                                                                                                                                                                       Avoidance and Resource Recovery (Container Deposit                        OF THE
                                                                                                                                                                                                                                                                                SCHEME
                                                                                                                                                                                                       Scheme) Regulation 2019 (Regulations), the State Deed
                                                       Our values
                                                                             Respect for          Creating                                                    Accountability,                          and documents made under this regulatory framework
                                                                                                                    Inclusiveness        Partnership
    Supporting documents:                                                    community           opportunity         and diversity      and innovation      transparency and      Sustainability       give greater substance to the statutory objectives by
                                                                                                                                                                 integrity                             establishing clear targets, network standards and
      1.   Waste Avoidance and Resource Recovery Act
                                                                                                                                                                                                       reporting requirements. These are our permanent
           2007 and Waste Avoidance and Resource
           Recovery (Container Deposit Scheme)                          Empower communities with the knowledge and motivation to easily recycle.                                                       guardrails. Our year one strategy has been calibrated
           Regulations 2019                                             Provide a refund point network that is safe, stable, efficient, widely accessible and financially sustainable.                 by this statutory framework to ensure we deliver fully on
                                                       Core mission
                                                                        Ensure financial, data and Scheme integrity, delivering excellent customer service for all network partners.
      2.   Scheme Coordinator Deed                                      Build a culture which recognises and celebrates the positive impact of Containers for Change.                                  our obligations.
      3.   Conditions of Appointment
      4.   WA Waste Strategy 2030                                                                                                                                                                      Objectives of the Act                                       Functions of Coordinator
      5.   Fraud Protection Plan
                                                                                                                       Ensure that
                                                                                                                                            Provide
                                                                                                                                                                                                       The objectives of the Scheme, outlined in s. 47A of the     The functions of coordinator are set out in s. 47Z of the
                                                                                                                   first responsible                                                                   WARR Act, are to:                                           WARR Act, reg. 7(2) of the Regulations and the State
                                                                                                                                       opportunities for
      6.   Audit Plan                                                                           Reduce the              suppliers
                                                                                                                                       social enterprise,                                              • increase the recovery and recycling of empty              Deed. These are detailed in Appendix A of this strategy.
                                                                                                number of              of beverage                                                  Complement
      7.   Investigation Plan                                           Increase recovery                                                 and benefits
                                                        Objectives of    and recycling of
                                                                                              empty beverage            products
                                                                                                                                        for community
                                                                                                                                                                 Create          existing collection       beverage containers;
      8.   Aboriginal and Torres Strait Islander                                              containers that         take product                           opportunities for      and recycling
                                                        the Scheme       empty beverage                                                  organisations,                                                • reduce the number of empty beverage containers
           Communities and Remote Communities Plan                                            are disposed of         stewardship                              employment           activities for
                                                                           containers                                                       through                                                        that are disposed of as litter or to landfill;
      9.   Confidentiality Privacy and Information                                             as litter or to       responsibility                                               recyclable waste
                                                                                                                                        participation in
           Security Plan                                                                          landfill            in relation to
                                                                                                                                         the container
                                                                                                                                                                                                       • ensure that first responsible suppliers of beverage
                                                                                                                    their beverage                                                                         products take product stewardship responsibility in
      10. Public Education and Awareness Plan                                                                                           deposit scheme
                                                                                                                        products
                                                                                                                                                                                                           relation to their beverage products;
      11. Social Enterprise Engagement Plan
                                                                                                                                                                                                       • provide opportunities for social enterprise, and
      12. Transition Out Plan
                                                                        1.    Scheme accessibility and development                                                                                         benefits for community organisations, through
                                                                        2.    Producer responsibility                                                                                                      participation in the container deposit scheme;
                                                                        3.    Optimise supply chain efficiency and Scheme recycling
                                                       First year
                                                                        4.    Scheme payments                                                                                                          • create opportunities for employment; and
                                                       strategic
                                                                        5.    Scheme engagement                                                                                                        • complement existing collection and recycling
                                                       initiatives
                                                                        6.    Business intelligence and Scheme insights                                                                                    activities for recyclable waste.
                                                                        7.    Organisational governance and Scheme integrity
                                                                        8.    Embedding and optimising Scheme ID

6      STRATEGY 2020-2021                                                                                                                                                                                                                                                                            STRATEGY 2020-2021        7
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
WARRRL’S             Empower communities
                         with the knowledge and
                                                                                       Provide a refund point
                                                                                       network that is safe, stable,
                                                                                                                                                Realising our vision will be
                                                                                                                                                achieved by meeting the                                            KEY
    CORE                 motivation to easily recycle                                  efficient, widely accessible
                                                                                       and financially sustainable
                                                                                                                                                following key performance
                                                                                                                                                indicators by 30 June 2023:                               PERFORMANCE
    MISSION                                                                                                                                                                                                 INDICATORS
                         •   A positive experience for customers and community
                         •   Safe, easily recognisable, conveniently located,          •   RPOs and other supply chain partners working
                             efficient and clean Scheme                                    together with WARRRL to deliver effective and
                         •   Reduce litter in the community, improve recycling             efficient Scheme operations
                             rates, empower and connect community groups               •   Working collaboratively and in partnership with
                         •   Demonstrate leadership and positively influence               the WARRRL team irrespective of their size of
                             recycling outcomes in Western Australia (WA) and              organisational type
                             Australia, problem solve, streamline processes and                                                                                 Container redemption is   At least 229 refund
                                                                                       •   Committed to communities through employment
                             strengthen the community’s ability to recycle                 outcomes and fundraising partnerships                                greater than 85% (and     points are available to
                         •   Working in genuine partnership with network,                                                                                       65% by 1 October 2021)    customers
                             community organisations and individuals
                         •   Improving community’s knowledge of the benefits of        Build a culture which
                             and how to engage with the Scheme
                                                                                       recognises and celebrates
                         Ensure financial, data and                                    the positive impact of
                         Scheme integrity, delivering                                  Containers for Change
                         excellent customer service                                    •   Valuing and supporting all contributions to the
                                                                                           Scheme and working in genuine partnership with                                                 All statutory and
                         for all network partners                                          network, community organisations and individuals                     Awareness of the Scheme
                                                                                                                                                                                          contracted requirements
                         •   Highly efficient, cost effective, reliable and flexible
                                                                                       •   Operating an efficient and best cost Scheme,                         across WA exceeds 80%
                                                                                           improving community’s knowledge of the benefits of                                             have been met
                         •   Supported by systems and processes that make
                                                                                           and how to engage with the Scheme
                             it easy and safe to do business while ensuring
                                                                                       •   Pride in Containers for Change
                             integrity in all spheres of operation
                         •   Ensure all Scheme material is sold to approved
                             recyclers

8   STRATEGY 2020-2021                                                                                                                                                                                              STRATEGY 2020-2021   9
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
ABORIGINAL AND TORRES                                                                                     Respect for
                                                                                                                                    community
                                                                                                                                                                       Creating
                                                                                                                                                                       opportunity                                    OUR
                          STRAIT ISLANDER                                                                                           Community is core to the Scheme;
                                                                                                                                    we value and respect community
                                                                                                                                                                       We are committed to supporting
                                                                                                                                                                       Scheme participant aspirations.             VALUES
                          COMMUNITIES AND                                                                                           engagement.
                                                                                                                                                                                                                WARRRL is committed to

                          REMOTE COMMUNITIES                                                                                                                                                               delivering on the objectives of
                                                                                                                                                                                                             the Scheme and are guided

                          ENGAGEMENT                                                                                                Inclusiveness                      Partnership                                       by these values.
                                                                                                                                    and diversity                      and innovation
                                                                                                                                    We will overcome exclusion         We will enable creativity,
                          WARRRL’s Aboriginal and Torres Strait Islander Communities and Remote Communities Engagement              and promote opportunities for      innovation and growth through
                          Plan informs how we will increase Scheme participation with the Western Australian Aboriginal and         participation to everyone.         constructive engagement with
                          Torres Strait Islander communities and remote communities, including mining towns, camps and                                                 all Scheme participants and
                          villages, and transient populations.                                                                                                         stakeholders.

                          We acknowledge the importance of developing a meaningful relationship with Aboriginal and Torres
                          Strait Islander communities. This means listening to and understanding the opportunities, issues and
                                                                                                                                    Accountability,                    Sustainability
                          concerns of Aboriginal and Torres Strait Islander peoples and responding to those concerns respectfully
                          and appropriately.                                                                                        transparency                       We will ensure our economic,
                                                                                                                                    and integrity                      environmental and social
                          Effective engagement with Aboriginal and Torres Strait Islander organisations and communities, and        We build trust and work to a       dimensions are not compromised
                          remote communities, aims to provide opportunities to participate in and benefit from Containers for       high ethical standard to ensure    throughout the implementation
                          Change. WARRRL will do this by raising awareness, encouraging participation, creating employment          an ongoing commitment to the       and operation of the Scheme to
                          opportunities and reducing barriers to entry to the Containers for Change network for Aboriginal and      Scheme.                            ensure it is available for future
                          Torres Strait Islander communities and remote communities.                                                                                   generations and creating
                                                                                                                                                                       long-term value.

10   STRATEGY 2020-2021                                                                                                                                                                                                  STRATEGY 2020-2021   11
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
MOBILISATION                                                                                                                                                                                                                                                                                        OUR
                                                        The success of the collection network procurement         A full progress report on the mobilisation phase can be      Our year one strategy will embed what we have achieved    At the end of our first year, our goal will be to have:
                                                        strategy completed by WARRRL is set out in Appendix       found in Appendix B of this strategy.                        to date and achieve a successful start to the Scheme
                                                        B. Our plans include completing a review of the network                                                                in WA.                                                    •   A successful launch, positive communications and

     PHASE                                              after six months of operations of the network to drive
                                                        further improvements and to achieve the minimum
                                                                                                                  The success of the mobilisation phase has put WARRRL
                                                                                                                  in a strong position to embed the Scheme, which is the       We will set up a Scheme which will achieve a total
                                                                                                                                                                                                                                             engagement with community, community groups
                                                                                                                                                                                                                                             and stakeholders;                                      YEAR ONE
                                                                                                                                                                                                                                                                                                    STRATEGY
                                                        service standards are included in the Scheme network      focus of our year one strategy.                              redemption rate of not less than 65% by 1 October         •   Strong internal structures with a focus on
                                                        and development strategic initiative contained in this                                                                 2021. We are confident that the breadth of the network        comprehensive training and development of
                                                        strategy. These measures will ensure WARRRL has met       We have delivered on our commitments since our               at commencement, high Scheme awareness, and                   team and Scheme participants, effective internal
     WARRRL’s successful bid for Scheme Coordinator     its obligations under Condition of Appointment 3.2.       appointment on 15 July 2019. We are proud of what has        demonstrated Scheme performance in other jurisdictions        communications that continue to emphasise
     promised an approach to mobilisation that would                                                              been achieved in building the Scheme for commencement        will enable WARRRL to meet this commitment.                   our values, detailed operational plans, proactive
     establish the best Scheme in Australia. Through    Mobilisation was based on our initial eight strategic     and believe we are solidly positioned to make the journey                                                                  contract management and being prepared and
     the mobilisation phase, WARRRL has developed       initiatives:                                              to a cleaner, greener WA. We are working to ensure that      Year one is focused on working through challenges and         mitigating risks in line with our overarching
     an understanding of risks and we have focused                                                                it is achieved in ways that maximise the potential of        generating critical insights to ensure we are meeting         objectives; and
     on our preparedness for operation, driven by        1. Scheme accessibility                                  the Scheme to support vulnerable Western Australians         the objectives of this strategy and to inform the         •   Delivered on our commitments and hold ourselves
     customer insight research.                                                                                   specifically and the broader community through               development of the next strategy horizon, 2021-2024,          accountable through the regular monitoring and

     Mobilisation has been undertaken with an eye on
                                                         2. Producer responsibility                               jobs, investment and providing an income stream for          whilst supporting the realisation of our vision.              reporting of our goals, Scheme objectives and the
                                                                                                                  community focused organisations.                                                                                           State Government’s objectives.
     our 1 July 2023 redemption target of 85% and the                                                                                                                          Fundamentally underpinning the success of the Scheme,
     important role of engagement with not-for-profit
                                                         3. Recycling of materials
                                                                                                                  We are now ready for the Scheme’s first year of operation,   are sound internal structures and processes that uphold   Our key stakeholders including the Board and staff of
     organisations and the community in helping                                                                   driven by this strategy.                                     our values, meeting both our regulatory requirements      WARRRL and the Department of Water and Environmental
     reach the target.                                   4. Scheme payments                                                                                                    and our stakeholders’ expectations.                       Regulation (DWER) have partnered in the development
                                                                                                                                                                                                                                         of this year one strategy.
                                                         5. Scheme awareness
                                                                                                                                                                                                                                         Our strategy will be widely communicated and will be
                                                         6. Scheme reporting                                                                                                                                                             the focus and driver of our work and priorities. We will
                                                                                                                                                                                                                                         report progress regularly to our stakeholders.
                                                         7. Opportunity to participate
                                                                                                                                                                                                                                         We will create customer confidence in and connection to
                                                         8. Scheme integrity                                                                                                                                                             the Containers for Change brand.

12      STRATEGY 2020-2021                                                                                                                                                                                                                                                                             STRATEGY 2020-2021   13
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
WARRRL values and respects its stakeholders and recognises
the importance of engagement and partnership. We believe their               STAKEHOLDER
                                                                            PARTNERSHIPS
priorities are aligned to the goals of the Scheme.

                Board,                                           Peak
                employees and                                    bodies
                                                                            Stakeholder priorities
                                                                            • Scheme integrity is upheld to ensure compliance,
                contractors                                                     governance, mitigation and identification of fraud
                                                                                and reporting.
                                                                            • The objectives of the Scheme are fulfilled, including
                                                                                reaching the target redemption rate and improving
                State and                                    Industry           WA recycling rates.
                Federal                                      partners
                                                                            • There is a high level of public awareness of and

                Government                                                      engagement in the Scheme and promotion of its
                                                                                benefits including employment, environmental and
                                                                                income generated for community organisations.
                                                                            • The Scheme is accessible, safe and efficient.
                                                                            • Businesses can plan ahead and build in cost

                Community                                    Network            recovery.

                                                             participants   • Stakeholders are valued, WARRRL leadership is
                                                                                accessible and there is dynamic and constructive
                                                                                contract management.

                Local
                Government

                                                                                                             STRATEGY 2020-2021       15
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
STRATEGIC
                          Our year one strategy is based on the following strategic
                          initiatives:                                                                                                   Scheme                         Optimise supply                              Business     Organisational
                                                                                                                                                                                                                                                   Embedding and
                                                                                                                                       accessibility     Producer       chain efficiency    Scheme      Scheme     intelligence    governance
                                                                                             Objectives of WARR Act                                                                                                                                  optimising

     INITIATIVES
                                                                                                                                           and         responsibility    and Scheme        payments   engagement   and Scheme      and Scheme
                                                                                                                                                                                                                                                     Scheme ID
                          1. Scheme accessibility                                                                                      development                         recycling                                 insights        integrity

                             and development
                                                                                            Increase the recovery and recycling of
                          2. Producer responsibility                                             empty beverage containers

                          3. Optimise supply chain efficiency                              Reduce the number of empty beverage
                             and Scheme recycling                                            containers that are disposed of as
                                                                                                     litter or to landfill

                          4. Scheme payments
                                                                                            Ensure that first responsible supplier
                                                                                              of beverage products take product
                          5. Scheme engagement                                             stewardship responsibility in relation to
                                                                                                   their beverage products
                          6. Business intelligence                                             Provide opportunities for social
                             and Scheme insights                                           enterprise, and benefits for community
                                                                                           organisations, through participation in
                                                                                                the container deposit scheme
                          7. Organisational governance
                             and Scheme integrity
                                                                                            Create opportunities for employment

                          8. Embedding and optimising
                             Scheme ID
                                                                                               Complement existing collection
                                                                                                 and recycling activities for
                          The eight strategic initiatives will ensure WARRRL delivers on              recyclable waste
                          the objectives of the WARR Act.

16   STRATEGY 2020-2021                                                                                                                                                                                                                      STRATEGY 2020-2021    17
STRATEGY 2020-2021 - WA Return Recycle Renew Ltd
SCHEME ACCESSIBILITY AND DEVELOPMENT
     Led by the Head of Refund Point Operations

                                                                                                                                                   Oct-Dec   Jan-Mar   Apr-Jun   Jul-Sept                                                                                                                                                         Oct-Dec   Jan-Mar      Apr-Jun   Jul-Sept
      Strategic goal                Focus areas                 Activity                                                                                                                     Strategic goal                 Focus areas                          Activity
                                                                                                                                                    2020       2021     2021       2021                                                                                                                                                            2020       2021        2021       2021
                                                                                                                                                                                                                                                                 Complete a Perth metropolitan network optimisation review as a requisite to a
                                                                Enhance the point of sale (POS) system to include features that will support
                                                                                                                                                                                                                           Expanding the network of RPOs so      refund point network procurement process to complete the network to minimum
                                                                Scheme growth and Scheme ID initiatives (features such as donation receipt for
                                                                                                                                                                                                                           that we leverage what we have built   network standards
                                                                tax, PayPal option, Scheme ID with bulk collection service fee, Automatic Teller
                                                                Machine (ATM) integration, loyalty scheme)                                                                                                                 and continue to enhance access to
                                                                                                                                                                                                                           the Scheme                            Complete review of regional refund points by engaging with operators and other
                                                                                                                                                                                                                                                                 partners to identify opportunities to further enhance access to the Scheme
                                                                Review the effectiveness of bag drop and mobile refund point locations and
     The WA community will
                                                                infrastructure. Distil insights to increase community use of refund points                                                                                                                       Develop a COVID-19 business continuity plan to mitigate risks from future
     actively participate in the
     Scheme, which will achieve    Easy and convenient access                                                                                                                                                                                                    outbreaks
     a total redemption rate       to the Scheme                Engage the mining industry to partner with regional RPOs to support and                                                     The WA community can
     not less than 65% by                                       maximise recycling and the community benefits of the Scheme                                                                 redeem their container                                               Develop and roll out a training program for RPOs to operate a successful and
     1 October 2021                                                                                                                                                                         deposit by conveniently                                              sustainable refund point business, including an ongoing focus on the POS.
                                                                                                                                                                                            accessing the network that                                           Utilise Green Guide as the basis of the training
                                                                Engage major Perth stadia and entertainment venues to be actively involved in                                               will have 229 or more refund
                                                                utilising and promoting the Scheme. Explore partnerships with beverage                                                      points operational by 1                                              Update and deploy the Green Guide quarterly capturing key learnings and best
                                                                suppliers to assist in developing stadia Scheme initiatives                                                                 October 2021                                                         practice information
                                                                                                                                                                                                                           Successful RPOs actively coached
                                                                                                                                                                                                                           by the contract management team       Further develop the communication platform “Refund Wrap” to communicate
                                                                Identify and establish donation points at selected National Park entries. Review
                                                                performance and improvements before further rollout                                                                                                                                              Scheme performance, milestones, share learning and best practices

                                                                                                                                                                                                                                                                 Develop business review template as the basis of ongoing business coaching
                                                                                                                                                                                                                                                                 and contract management

                                                                                                                                                                                                                                                                 Complete six-monthly business reviews with all RPOs to support network
                                                                                                                                                                                                                                                                 sustainability, RPO success and commitments of Scheme objectives (labour
                                                                                                                                                                                                                                                                 outcomes & community engagement)

18      STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                                            STRATEGY 2020-2021      19
PRODUCER RESPONSIBILITY
Led by the Head of Finance and Commercial

                                                                                                                                                          Oct-Dec Jan-Mar Apr-Jun Jul-Sept
 Strategic goal                 Focus areas                                Activity
                                                                                                                                                           2020     2021   2021     2021
                                                                           Develop FRS small business engagement strategy, in particular ease of doing
                               Identification, engagement and              business
                               contracting of WA First Responsible
                                                                           100 FRS contracted
                               Suppliers (FRS)
                                                                           300 FRS contracted
Scheme pricing is
maintained at a level
                               Contract management of FRS to ensure
that fully covers Scheme
                               compliance, including monthly reporting     FRS on time payment of invoices (95%)
costs, meets the terms of
                               and declarations, and debt recovery
the liquidity policy, and
minimises frequency of
changes
                                                                           Development of robust cashflow forecasting model reflecting Scheme actual
                               Understanding Scheme performance            costs
                               and flow of eligible containers in and
                               out of WA, to enable monitoring of          Liquidity cover ratio of 1
                               and maintaining Scheme liquidity in
                               accordance with liquidity policy            Scheme price review timed for review in line with excise tax adjustment. Any
                                                                           changes notified to FRS 14 weeks prior

The product registry           Transfer of products registered in
                                                                           Transfer of all products, insofar as supplier can be identified
is always current and          WARRRL’s name to appropriate supplier
accurately reflects eligible
product containers that are    Develop process for identification of new
                                                                           Establish a process for identifying and registering new SKUs
sold in the WA market          beverage stock-keeping units (SKUs)

                               Assess how WARRRL can use its
                                                                           Develop key findings report or similar for FRS to understand
Influence producers to use     knowledge and data to support producers
                                                                           cost impact of material types and consequential impact on
recyclable materials           in developing business cases to use
                                                                           Scheme pricing
                               recyclable materials

                                                                                                                                                                      STRATEGY 2020-2021     21
OPTIMISE SUPPLY CHAIN EFFICIENCY AND SCHEME RECYCLING
     Led by the Head of Processing, Logistics, Material Recovery Facilities (MRFs
                                                                             MRFs) and Recyclers

                                                                                                                                                                     Oct-Dec Jan-Mar Apr-Jun Jul-Sept                                                                                                                                                                 Oct-Dec Jan-Mar Apr-Jun Jul-Sept
      Strategic goal                 Focus areas                                   Activity                                                                                                              Strategic goal               Focus areas                                Activity
                                                                                                                                                                      2020     2021   2021     2021                                                                                                                                                                    2020     2021   2021     2021
                                                                                                                                                                                                                                                                                 Update DWER quarterly on any industry developments regarding recycling of
                                                                                   Contract targeted recyclers who currently participate in the Queensland                                                                                                                       specific material types and establishment of WA based recycling facilities
                                    Maximise the number of approved                container deposit scheme and other recyclers who meet the evaluation criteria                                                                     Optimise the sale value and frequency
                                    recyclers on the recycling panel, including                                                                                                                         Ensuring integrity of all                                                Establish processes to consolidate material from multiple regional processors
                                                                                                                                                                                                                                     of material sold from regionally based
                                    onboarding Queensland approved recyclers                                                                                                                            material recycling                                                       and sell regularly to recyclers in the form of combined (mixed) lots
                                                                                                                                                                                                                                     processors
                                    and pursue opportunities to include WA
                                    based entities and possibly some small         Recycle Evaluation Panel established to evaluate recycle applicants against                                                                                                                   Identify opportunities for glass sales to WA based recyclers for sales of regional
                                    niche regional players, for example glass      Scheme criteria including recycle material destination, ethical operations,                                                                                                                   glass
                                    outlets                                        slavery, carbon footprint
                                                                                                                                                                                                                                                                                 Review of deployed Scheme collection infrastructure to ensure continuous and
                                                                                                                                                                                                                                                                                 efficient operations at RPO sites
                                                                                                                                                                                                        Establish an effective
                                                                                                                                                                                                                                     Encourage and facilitate Scheme
     All Scheme material is                                                                                                                                                                             logistics and processing                                                 Establish at least one continuous improvement project with each major logistics
                                    Work with polyethylene terephthalate and                                                                                                                                                         participants introducing innovative
     sold to approved ethical                                                                                                                                                                           network that minimises                                                   and processing provider to reduce costs and/or carbon footprint of operations
                                    high-density polyethylene plastic recyclers    Work with WA industry to actively encourage and nurture the development of WA                                                                     logistics solutions
     recyclers in a timely manner                                                                                                                                                                       costs and carbon footprint
                                    to explore the potential for Scheme            based recyclers                                                                                                                                                                               Establish quarterly performance and cost review with logistics and processing
                                    material to be recycled in WA                                                                                                                                                                                                                providers

                                                                                   90% of Scheme processed material sold to approved recyclers within two months                                        Ensure the logistics
                                                                                                                                                                                                                                     Work with logistics providers to optimise   Optimise fleet configuration of logistics service providers for best cost and
                                    Ensure processed material is sold in a         of baling and 100% within six months including liquid paperboard and regional                                        network is safe, reliable
                                                                                                                                                                                                                                     network efficiency and cost                 supply chain efficiency and effectiveness
                                    timely and ethical manner and maximises        material                                                                                                             and scalable
                                    recoverable value and that this is reflected
                                                                                   Pursue opportunities to engage directly with recyclers
                                    in overall Scheme pricing
                                                                                   Regular review of active recyclers to ensure they continue to meet the terms of
                                                                                   their Agreement

22      STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                                                        STRATEGY 2020-2021     23
SCHEME PAYMENTS
Led by the Head of Finance and Commercial and the Head of Audit and Verification

                                                                                                                                                            Oct-Dec Jan-Mar Apr-Jun Jul-Sept
 Strategic goal                Focus areas                                 Activity
                                                                                                                                                             2020     2021   2021     2021

                              Bedding down Container Exchange              Clear design of daily, weekly, monthly financial processes including invoice
                              (Services) Pty Ltd (CES) and WARRRL roles    review
                              and responsibilities with daily, weekly,
                              monthly tasks for efficient review and       Develop and implement a training program to ensure Scheme participants are
                              approval of payments                         appropriately supported in POS and portal usage

                              Data and trend analysis to enable
                              prioritisation of customer payments
                                                                           Review and refine the established process for identification and review of
                              flagged for review, with assessment and
                                                                           potentially fraudulent activity by customers
                              approval (or justifiable hold) on a timely
Scheme payments are           basis
processed accurately
and efficiently, and are
made on a timely basis, in    Effective partnership with CES, including    Quarterly review and contract management meeting to review CES performance
accordance with contracts,    understanding scope of services,             and progress to targets, including annual plan reviews
with underlying systems and   measuring performance including
processes that make it easy   regarding CES’s responsibility for data
to do business with WARRRL    protection and security, and contract        Identification of enhancements to CES information technology (IT) platform,
                              review through performance improvement       including to increase use of Scheme ID, PayPal, deductible gift recipients tax
                              meetings                                     receipt

                                                                           Complete audits as per internal audit plan and ensure improvements are
                              Internal policies and processes to ensure    completed in a timely manner
                              good governance and integrity over
                              Scheme payments. Strengthen security
                              around data protection                       Engage third party auditor to perform internal audit confirming appropriate
                                                                           governance in place

                                                                                                                                                                        STRATEGY 2020-2021     25
SCHEME ENGAGEMENT
     Led by the Head of Marketing and Communications

                                                                                                                                                                Oct-Dec Jan-Mar Apr-Jun Jul-Sept                                                                                                                                                               Oct-Dec Jan-Mar Apr-Jun Jul-Sept
      Strategic goal                 Focus areas                              Activity                                                                                                              Strategic goal                Focus areas                                 Activity
                                                                                                                                                                 2020     2021   2021     2021                                                                                                                                                                  2020     2021   2021     2021
                                                                              Execute the Containers for Change ‘coin rattle’ integrated advertising campaign                                                                                                                 Develop and execute a blueprint and toolkit of creative assets for fundraising
                                                                              across TV, press, search, social, radio                                                                                                            Position Containers for Change as a viable   activities for community groups
                                                                                                                                                                                                   Position containers as        program for fundraising and effectively
                                                                              Ongoing development of RPO marketing toolkit and creative assets for local area                                                                                                                 Execute a major community group fundraising activation including the provision
                                                                                                                                                                                                   a community resource,         recruit Scheme fundraising partners
                                    In partnership with CES, develop and      marketing                                                                                                                                                                                       of supporting toolkits that enable community groups to deploy the program
                                                                                                                                                                                                   make the Scheme ‘more
                                    execute a year one marketing strategy                                                                                                                                                                                                     effectively
                                                                              Deliver new website that incorporates customer experience research learnings,                                        than money’ and build the
                                    that drives mass Scheme adoption and                                                                                                                           emotional reward
                                                                              drives participation and supports community groups
                                    supports WARRRL’s first year redemption                                                                                                                                                      For FRS and those commercially engaged
                                    rate of 65% by 1 October 2021             Ongoing website development and improvements                                                                                                       with the Scheme, position Containers for     Develop and execute a commercial engagement strategy that enables Scheme
                                                                                                                                                                                                                                 Change as a means to fulfil corporate        participation, builds trust and improves the Scheme’s commercial and
                                                                              Sustain engagement through always-on social media                                                                                                  social responsibility aims and deliver       community reach
     Drive mass Scheme adoption
                                                                                                                                                                                                                                 social licence
     with the most compelling
     value proposition: financial                                             Awareness quantitative research
     gain (individual and                                                                                                                                                                                                        Pursue industry engagement opportunities
                                                                              Develop an earned media strategy focussing on proactive positive media                                                                             with aim of building recognition and trust
     community)                     Generate earned media that shapes                                                                                                                                                                                                         Execute industry sponsorship and event participation opportunities
                                                                              generation                                                                                                                                         and becoming a recognised recycling
                                    positive perceptions of the Scheme                                                                                                                                                           spokesperson
                                                                              Ongoing media monitoring and reactive media as necessary                                                             Create trust in the
                                                                                                                                                                                                   Containers for Change
                                                                                                                                                                                                                                 Deliver a communications strategy that       Ongoing review and execution of communications strategy
                                                                              Develop and deliver Scheme awareness and understanding assets – such as                                              recycling process and
                                    Make the Scheme simple to understand                                                                                                                                                         informs, builds trust and activates
                                                                              ‘how to’ videos, container volume infographics and container eligibility                                             circular economy model                                                     Ongoing communications with government and Ministerial stakeholders
                                    and easy to participate in                                                                                                                                                                   Scheme participation
                                                                              information
                                                                                                                                                                                                                                 Develop community trust and knowledge
                                                                                                                                                                                                                                                                              Scope the development of an educational program for schools
                                                                              Develop a customer lifecycle retention strategy                                                                                                    through intergenerational teaching
                                    Focus on customer retention activities
                                    and strategy development                                                                                                                                                                     Ensure engagement with our Aboriginal        Develop WARRRL’s Reconciliation Action Plan (RAP)
                                                                              Develop and execute an effective customer on-boarding program
                                                                                                                                                                                                   Partner with Aboriginal       and Torres Strait Islander nations is
                                                                                                                                                                                                   and Torres Strait Islander    always in keeping with our pillars of
                                                                                                                                                                                                   communities to build          engagement: respect; culturally sensitive
                                                                                                                                                                                                   knowledge, capacity and       engagement; partnership as per WARRRL’s      Ensure targeted and culturally appropriate marketing and Scheme awareness
                                                                                                                                                                                                   capability to engage in the   Aboriginal and Torres Strait Communities     campaigns
                                                                                                                                                                                                   Scheme                        and Remote Communities Engagement
                                                                                                                                                                                                                                 Plan

26      STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                                                 STRATEGY 2020-2021     27
BUSINESS INTELLIGENCE AND SCHEME INSIGHTS
Led by the Head of Processing, Logistics, MRFs and Recyclers

                                                                                                                                                               Oct-Dec Jan-Mar Apr-Jun Jul-Sept
 Strategic goal                Focus areas                                 Activity
                                                                                                                                                                2020     2021   2021     2021
                                                                           Targeted reports available to each team that that disseminate Scheme based
                              Establish a suite of business intelligence
                                                                           data provide key information
Establish a robust            reports across RPOs, processing and
analytical platform for       logistics providers and MRFs, finance
                                                                           Half yearly review of information and insights generated from performance
use across the Scheme to      and audit
                                                                           reporting structures
analyse information and
identify opportunities for    Work collaboratively with CES, use
improvements in network       reporting tools such as OACS and Power       Establish automatic reporting to RPOs and processing and logistics providers
operation                     BI to provide timely insights and            and MRFs around key metrics (volumes, peak periods, material type, etc.)
                              feedback to Scheme participants

                                                                           Establishment of real time reports and presentation templates that provide
                                                                           insights into Scheme operations and outcomes

                                                                           Consolidate the software used and pursue innovative solutions for WARRRL to
                                                                           optimise performance including data analytics and establishing a platform to
                                                                           capture and disseminate qualitative data (for example feedback captured by
Develop a clear IT strategy   Establish a suite of business intelligence   RPO contract managers, customer service centre etc.)
for WARRRL with a focus       tools that provide real time information
on optimising business        useful to both WARRRL and external           Work collaboratively with CES and other IT service providers to ensure data
Intelligence tools            stakeholders                                 security and payment platforms are not compromised

                                                                           Lead and deliver ongoing development and training on business systems

                                                                           Complete an improvement review of the POS system to grow the Scheme,
                                                                           including donation receipt for tax, PayPal option, Scheme ID with bulk collection
                                                                           service fee, ATM integration, loyalty scheme

                                                                                                                                                                           STRATEGY 2020-2021     29
ORGANISATIONAL GOVERNANCE AND SCHEME INTEGRITY
     Led by the Chief Executive Officer, the Head of Audit and Verification, and the Head of Finance and Commercial

                                                                                                                                                                  Oct-Dec Jan-Mar Apr-Jun Jul-Sept                                                                                                                                    Oct-Dec Jan-Mar Apr-Jun Jul-Sept
      Strategic goal                 Focus areas                               Activity                                                                                                               Strategic goal                 Focus areas   Activity
                                                                                                                                                                   2020     2021   2021     2021                                                                                                                                       2020     2021   2021     2021
     Ensure 100% compliance                                                                                                                                                                                                                        Audit FRS declarations ensuring that the audits cover at least 90% of Scheme
                                                                                                                                                                                                                                    FRS
     with reporting code,                                                                                                                                                                                                                          containers
     State Deed, conditions                                                    Reporting framework in place to enable compliance with reporting requirements
                                    Adhering to reporting code requirements                                                                                                                                                                        Audit at least 50 RPOs each quarter to confirm adherence to verification
     of appointment and all                                                    and timelines                                                                                                                                        RPOs
     other statutory reporting                                                                                                                                                                                                                     methodology (container eligibility and counts)
     requirements                                                                                                                                                                                    Scheme integrity and                          Audit all logistic providers each quarter through both analytical and physical
                                                                                                                                                                                                     organisational governance      Logistics
                                    Creating public trust through Scheme       Develop reporting framework and processes for providing regular data/reporting                                                                                      means to confirm container chain of custody
                                                                                                                                                                                                     is upheld ensuring that
                                    transparency                               for the public (not just what is mandated)
                                                                                                                                                                                                     customers and beverage                        Audit all metropolitan processors each quarter
                                                                                                                                                                                                                                    Processors
                                                                                                                                                                                                     suppliers have a high degree                  Audit all regional processors every second quarter
                                    Audit, fraud, investigation and safety     Plans adhered to with reviews completed every quarter and reported to Audit and
                                                                                                                                                                                                     of confidence in the Scheme
                                    plans ensure Scheme compliance and         Risk Committee and the Board                                                                                                                                        Audit recycler declarations each quarter ensuring that the audits cover at least
                                                                                                                                                                                                     and the cost attributed to
                                    safety while gaining insights to enable                                                                                                                          each eligible container                       90% of Scheme containers and confirm containers are recycled (track and trace)
     Scheme integrity and           development of more focused plans and      Provide training to all Scheme participants to assist in fraud detection through                                                                                    and no modern slavery is detected
                                                                                                                                                                                                                                    Recyclers
     organisational governance      analytics                                  the provision of information packs and onsite training
     is upheld ensuring that                                                                                                                                                                                                                       Implement track and trace program to assist in the confirmation of container
     customers and beverage                                                                                                                                                                                                                        recycling
     suppliers have a high degree                                              Finalise Enterprise Risk Management Policy, plan and activities reported and
                                                                               reviewed monthly by the Audit and Risk Committee and the Board                                                                                       MRFs           Audit all MRF’s in line with the MRF protocol and sampling plan
     of confidence in the Scheme
     and the cost attributed to
     each eligible container        Enterprise Risk Management Framework       Complete the build of policy framework to deliver robust governance for the
                                    that creates the structure, systems and    organisation
                                    processes to identify, assess and manage
                                    risk                                       Implement all new mitigation measures developed in response to identified risks
                                                                               or fraud events in a timely manner

                                                                               Review all policies to ensure they remain fit for purpose

30      STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                        STRATEGY 2020-2021     31
EMBEDDING AND OPTIMISING SCHEME ID
Led by the Head of Marketing and Communications

                                                                                                                                                            Oct-Dec Jan-Mar Apr-Jun Jul-Sept
 Strategic goal                Focus areas                                Activity
                                                                                                                                                             2020     2021   2021     2021
                              Understand the motivations behind cash
                              being the prevalent refund payment          Conduct research into why cash is the dominant refund payment method, and
Expand use of Scheme ID to:   method, with learnings to inform Scheme     provide findings in an actionable format
                              ID renovation
•   reduce reliance on
    cash handling;            Improve the cash: Scheme ID ratio of
•   improve safety and        refund payments (current Queensland         Develop a Scheme ID value proposition strategy
    efficiency;               benchmark is cash 80: Scheme ID 20)
•   improve Scheme
    integrity;
•   enable granular           In consultation with all WARRRL
    analysis of               workstreams, drive innovation in the        Scope renovation of Scheme ID and process simplification
    redemptions; and          purpose and usage of Scheme IDs
•   provide the foundations
    for an integrated                                                     Improve Scheme ID sign-up experience
    Containers for Change     Improve ease and convenience for
    community                 customers in establishing a Scheme ID       Deliver a new Scheme ID onboarding process that supports customer lifecycle
                                                                          retention
Through Scheme ID we
can measure participation,                                                Monitor and improve Scheme ID sign-up versus usage (conversion rate)
gain behavioural insights
and inform relationship       Drive adoption of the Scheme ID to enable
marketing                     data collection and reinvestment into       Ensure all relevant materials and activities (website, electronic direct mail,
                              customer relationships                      creative assets, related campaigns, RPO training) are appropriately focussed on
                                                                          Scheme ID: sign-up and benefits of usage

                                                                                                                                                                        STRATEGY 2020-2021     33
APPENDIX A
                                          47Z. Functions of Coordinator                                    i. to make and receive the payments referred to       (b) to ensure arrangements are in place for             In terms of contractually imposed functions, the WA
                                          (1) The Coordinator’s main function is to administer                in paragraph (h);                                      verifying the number of containers that have        Container Deposit Scheme: Scheme Coordinator Deed
                                               and provide governance for the scheme.                      j. to ensure arrangements are in place for                been collected through the kerbside collection      (State Deed) expands the definition of “Functions” as

FUNCTIONS                                 (2) Without limiting subsection (1), the Coordinator
                                               has the following functions —
                                                                                                              verifying the validity of payments claimed and
                                                                                                              made under the scheme;
                                                                                                                                                                     of waste that has been separated for the
                                                                                                                                                                     purpose of recycling;
                                                                                                                                                                                                                         below (with capitalised terms being defined in the State
                                                                                                                                                                                                                         Deed) and imposes obligations as to the performance of

OF
                                               a. to enter into, and manage, supply agreements             k. to raise and maintain public awareness of the          (ba) to ensure arrangements are in place for        those Functions:
                                                    in order to ensure contributions are made to              scheme, including how the scheme operates                     verifying the number of containers that
                                                    the costs of the scheme;                                  and the location of refund points;                            have been returned to refund points;              I.     the Call Centre Functions;

COORDINATOR                                    b. to establish and maintain databases of
                                                    container approvals and scheme agreements;
                                               c. to enter into, and manage, export rebate
                                                    agreements;
                                                                                                           l. to receive and deal with complaints relating
                                                                                                              to the scheme from members of the public
                                                                                                              and entities participating in the scheme;
                                                                                                           m. to obtain data on recycling rates for containers
                                                                                                                                                                 (c) to ensure arrangements are in place to verify
                                                                                                                                                                     the eligibility of any first responsible supplier
                                                                                                                                                                     of a beverage product claiming to be a minor
                                                                                                                                                                     beverage supplier;
                                                                                                                                                                                                                              II.
                                                                                                                                                                                                                              III.
                                                                                                                                                                                                                              IV.
                                                                                                                                                                                                                              V.
                                                                                                                                                                                                                                     the Coordinator Functions;
                                                                                                                                                                                                                                     the IT Functions;
                                                                                                                                                                                                                                     the Plastic Bag Management Functions;
                                                                                                                                                                                                                                     the Transition Out Functions; and
The Coordinator statutory functions are        d. to establish a network of refund points by                  prior to the commencement of the scheme and            (ca) to receive applications under                       VI.    all other functions, things or tasks which
stated in s. 47Z of the Waste Avoidance             entering into refund point agreements and, if             throughout its operation in order to measure                  regulations 3I and 3O in relation to                     WARRRL performs, or is or may be required to
                                                    directed to do so by the Minister, by acting as           the outcomes of the scheme;                                   container approvals on behalf of the                     perform, to comply with its obligations under
and Resource Recovery Act 2007                      a refund point operator;                               n. any other functions given under this Act or                   CEO and to advise the CEO in relation                    this Deed.
                                               e. to enter into, and manage, refund point                     another Act.                                                  to the applications;
                                                    agreements;                                                                                                      (cb) to publish guidelines to assist people in      Note that the “Coordinator Functions” include all
                                               f. to enter into, and manage, material recovery        Pursuant to s. 47Z(3)(a) of the Act, the following                    identifying the person that is the first     functions, things or tasks which WARRRL performs
                                                    agreements;                                       additional functions have been given to the Coordinator               responsible supplier under section 47D       or may be required to perform to comply with the Act,
                                               g. to ensure arrangements are in place for —           in reg. 7(2) of the Waste Avoidance and Resource                      of the Act;                                  Regulations, Conditions of Appointment and the State
                                                    i. returning and collecting containers; and       Recovery (Container Deposit Scheme) Regulations 2019:      (d) to identify and report to the CEO on persons        Deed, so captures the entirety of obligations of WARRRL.
                                                    ii. handling, sorting, processing, verifying,                                                                    suspected of committing an offence under
                                                         transporting and recycling containers        (2) For the purposes of section 47Z(3)(a) of the Act,          section 47E(2) of the Act, and to attempt
                                                         that have been returned to a refund              the Coordinator has the following additional               to ensure that the persons comply with the
                                                         point or collected or received by an MRF         functions —                                                requirements of that section.
                                                         operator;                                        (a) to ensure arrangements are in place for
                                               h. to determine the amounts payable under                       verifying that all collected containers and
                                                    the scheme to and by the Coordinator under                 returned containers (as those terms are
                                                    scheme agreements;                                         defined in section 47M of the Act) are reused
                                                                                                               or recycled;

                                                                                                                                                                                                                                                            STRATEGY 2020-2021       35
APPENDIX B                    SCHEME ACCESSIBILITY

MOBILISATION                  What we promised                                             What we delivered                                                                                                  Status

PHASE
                                                                                           100% minimum service standards in regions and 75% in Perth/Peel; and, in some areas, exceeding minimum
                              Collection network established
                                                                                           standards

PROGRESS                      Proactive identification of businesses in target locations   107 applications for 399 refund points resulting in the most diverse RPO Scheme base in Australia

REPORT                        Application and tender process management
                                                                                           End-to-end management of initial procurement process consistent with commitments to the State Government,
                                                                                           with a Board committee formed (including State Government participation) to oversee completion

July 2019 to September 2020   Mobilisation support
                                                                                           A fully resourced RPOs team driving implementation of agreed plans with RPOs, processing providers and
                                                                                           logistics providers across WA

                                                                                                                                                                                                       STRATEGY 2020-2021   37
PRODUCER RESPONSIBILITY                                                                                                                                                         RECYCLING MATERIALS
     What we promised                                            What we delivered                                                                                          Status   What we promised                                                 What we delivered                                                                                                      Status

     Communication of methodology for setting                                                                                                                                        Contract finalisation and execution for processing, logistics,
                                                                 Published on WARRRL website in March 2020                                                                                                                                            Material Recovery Agreement and Recycle Panel Agreement approved by the CEO of DWER in August 2020
     Scheme price                                                                                                                                                                    MRFs and recycling panel

     Communication of expected Scheme price for                                                                                                                                                                                                       A request for proposal process was completed for glass only, which will result in all glass collected by RPOs
                                                                 Communication to beverage industry on 14 February 2020 and confirmed on 10 June 2020                                Tender process management
     initial Scheme periods                                                                                                                                                                                                                           recycled into new bottles

                                                                                                                                                                                                                                                      WARRRL Board approved 14 panel participants in July 2020 who are major recyclers who already transact in the
     Leverage and update existing approved container databases   14,909 beverage containers approved by the CEO of DWER, leveraging Queensland database with more to come                                                                             eastern states Schemes approved in July 2020
                                                                                                                                                                                     Establishment of panel of recyclers
                                                                                                                                                                                                                                                      Established a structure to consolidate small regional lots to ensure timely sale of processed material
                                                                 Extensive beverage supplier database created with support from Queensland and New South Wales and
     Leverage and update beverage supplier register
                                                                 communicating with them regularly via electronic direct mail and webinars
                                                                                                                                                                                     Validation and testing of the online recycling
                                                                                                                                                                                                                                                      Online auction platform performance business as usual acceptance completed by September 2020
                                                                                                                                                                                     material sales platform

     Finalise and execute beverage supplier                      Supply Agreement approved by the CEO of DWER on 17 March 2020 with execution commencing 24 August 2020
                                                                                                                                                                                     Establishment of operational protocols for collection network
                                                                                                                                                                                     participants, including work health and safety and
                                                                                                                                                                                                                                                      Protocols and handling and storing of all Scheme materials agreed with processing and logistics providers
                                                                                                                                                                                     environmental standards and material handling
                                                                                                                                                                                     and storage protocol

                                                                                                                                                                                     Implement robust contract governance framework                   Contract managers appointed for all contracted Scheme participants

                                                                                                                                                                                     IT platform implementation and testing                           CES will complete all testing and validation in September 2020

38     STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                                             STRATEGY 2020-2021   39
SCHEME PAYMENTS
What we promised                         What we delivered                                                                                                       Status

Forecast Scheme costs and Scheme price   Business plan submitted with all Scheme costs

                                         WARRRL Board approved Liquidity Policy in July 2020 Board meeting, which will underwrite the ability of the
Ensure initial liquidity of the Scheme   Scheme to meet all liabilities. State Government loan dedicated to initial working capital requirements of the
                                         Scheme approved by the WARRRL Board in June 2020

Payments components of IT platform
                                         End-to-end transaction business acceptance testing completed by CES on 7 September 2020
implementation and testing

Export rebates                           Export rebate agreement to be finalised in conjunction with the CEO of DWER prior to Scheme commencement

                                                                                                                                                          STRATEGY 2020-2021   41
SCHEME AWARENESS
     What we promised                                         What we delivered                                                                                               Status   What we promised                                               What we delivered                                                                                                       Status

     Development of Scheme brand in conjunction with                                                                                                                                                                                                  A monthly meeting with DWER, WARRRL and the State Government is held to review progress and discuss issues
                                                              Containers for Change approved by State Government as the Scheme brand in May 2019                                       Establish a close working relationship with State Government
     State Government                                                                                                                                                                                                                                 relevant to a successful commencement. A communications protocol to support effective messaging was agreed
                                                                                                                                                                                       to ensure consistency of message around the positive aspects
                                                                                                                                                                                                                                                      between the parties in January 2020 and provides an appropriate structure to ensure positive messaging to the
                                                              Public awareness and education have been demonstrated by:                                                                of the Scheme
                                                                                                                                                                                                                                                      community through the mobilisation period
                                                              • development and delivery of an integrated advertising campaign across television, press, search, radio and
                                                                   social media;
                                                              • completing over 50 in-person and online community information sessions statewide;                                                                                                     Community information sessions were developed for March to May 2020. In March 2020, these popular events
                                                              • delivery of a mobilisation website featuring essential information for Scheme participation;                                                                                          were cancelled due to the impact of COVID-19. To that point, 10 well attended sessions had taken place.
                                                              • delivery of an updated website that ensures the Scheme is simple to understand and easy to participate in,
                                                                   positions containers as a community resource and drives trust in the Scheme’s circular economy model;                                                                              Upon re-mobilisation, a new calendar of in-person and online community information sessions was developed and
                                                              • delivery of RPO marketing toolkit and suite of creative assets;                                                                                                                       then delivered throughout August 2020. Attendance at in-person sessions was capped in line with venue capacity
                                                              • delivery of a community group fundraising toolkit and suite of creative assets;                                        Successful delivery of in-person and online                    restrictions due to COVID-19 social distancing requirements.
     Refinement and implementation of                         • active social media presence, using channels as a tool for education about the Scheme;                                 community information sessions
     Public Education and Awareness Plan                      • built a customer and community group database that receives regular e-newsletter communications about                                                                                 In-person community information sessions were held in every region of the state, with online sessions also
                                                                   containers for change;                                                                                                                                                             available. WARRRL also partnered with the deaf and hard of hearing community for an accessible event, and
                                                              • delivery of a suite of ‘explainer’ assets to be used cross-platforms and by various network participants                                                                              waste wise schools for an information session with schools and teachers.
                                                                   for Scheme education purposes, for example ‘how to’ videos, circular economy infographics and container
                                                                   volume infographics;                                                                                                                                                               By Scheme launch, over 50 community information sessions were completed, with well over 2,500 registrants.
                                                              • utilising logistics providers to become ‘moving billboards’ with trucks Scheme-branded;
                                                              • participation and support of industry events, such as WA Local Government Association waste conferences;
                                                              • generating positive earned media with high population reach; and
                                                                                                                                                                                                                                                      Reflecting WARRRL’s commitment to engage and collaborate with WA Aboriginal and Torres Strait Islander
                                                              • the final Public Education and Awareness Plan is submitted to the Minister for approval with other business
                                                                                                                                                                                                                                                      communities in a way that upholds the pillars of engagement outlined in WARRRL’s Aboriginal and Torres
                                                                   plan documents.                                                                                                     Facilitate cultural awareness training (CAT) for WARRRL
                                                                                                                                                                                                                                                      Strait Islander Communities and Remote Communities Engagement Plan, WARRRL engaged its Aboriginal
                                                                                                                                                                                       staff, WARRRL Board and refund point network and begin
                                                                                                                                                                                                                                                      Advisor, Ingrid Cumming of Kaart Koort Wiern to lead cultural awareness training for WARRRL staff, WARRRL
     Scheme go-live marketing                                 A marketing investment in Containers for Change across all media platforms during mobilisation                           the RAP development project
                                                                                                                                                                                                                                                      Board members and Containers for Change RPOs and support the development of the WARRRL RAP. WARRRL
                                                                                                                                                                                                                                                      acknowledged that this important project is a long-term undertaking.
     Contact centre establishment                             CES is providing contact centre services to WARRRL and has been operational since July 2019

                                                              A weekly DWER, WARRRL, and State Government steering committee operated from July 2019 to June 2020, to
     Established plan of activities with DWER and the State
                                                              support mobilisation. The Scheme CDS Liaison Group established under regulation commenced meeting weekly in
     Government on the lead-up to go-live
                                                              June 2020

42     STRATEGY 2020-2021                                                                                                                                                                                                                                                                                                                                              STRATEGY 2020-2021   43
SCHEME REPORTING
What we promised                                                 What we delivered                                                                                                        Status

                                                                 The CEO of DWER has prepared a reporting code pursuant to the Regulations and all requirements of that code
Establish reporting protocols
                                                                 have been met to date

Ensure that DWER and the State Government is fully informed      A weekly DWER, WARRRL, and State Government steering committee operated from July 2019 to June 2020, to
of mobilisation performance via regular reporting of milestone   support mobilisation. The Scheme CDS Liaison Group, established under regulation commenced meeting weekly in
achievements                                                     June 2020

Reporting to DWER and the State Government on Scheme             A monthly meeting with DWER, WARRRL and the State Government is held to review progress and discuss issues
performance                                                      relevant to a successful commencement

                                                                 WARRRL is maintaining an ongoing review of Scheme performance in other jurisdictions and has built an effective
Obtain recycling rates of beverage containers prior
                                                                 relationship with Containers for Change Queensland. This relationship has enabled the sharing of information
to Scheme commencement
                                                                 including recycling rates, learnings and insights that have assisted the development of the WA Scheme

                                                                                                                                                                                   STRATEGY 2020-2021   45
OPPORTUNITIES TO PARTICIPATE
What we promised                                               What we delivered                                                                                                  Status   What we promised                                       What we delivered                                                                                                 Status

                                                               The 2019 procurement process included 30 state-wide industry information sessions, with attendees representing                                                                     In February 2020, WARRRL hosted a two-day induction event for all RPOs, covering all training and topics needed
                                                               various potential operators, including social enterprise. WARRRL held three specific social enterprise centred                                                                     to successfully mobile and operate a refund point. WARRRL also invited a selection of successful RPOs from
                                                               industry information sessions – two webinars with the state-wide network of Community Resource Centres                                                                             Queensland to this event so that local operators could gain valuable first-hand insights into how to operate a
                                                               (August 2019); and WARRRL also teamed with peak body, Shelter WA, to hold an industry information session for                                                                      successful and safe refund point.
                                                               social enterprises in October 2019.
                                                                                                                                                                                                                                                  Following Scheme delay due to COVID-19, WARRRL completed additional refund point training across July,
                                                               Attendees at the calendar of state-wide in-person industry information sessions comprising: 16% social                                                                             August and September 2020 through weekly webinars covering all essential subjects necessary for successful
Direct engagement with social enterprise                       enterprises, 15% local government and 30% businesses (39% undisclosed).                                                                                                            mobilisation and operations, including:
organisations and enable them to participate                   WARRRL visited the Kimberley in October 2019 to meet with Aboriginal organisations and community groups to
in the Scheme                                                  speak about participation opportunities within the Scheme as RPOs or logistics and processing providers.                                                                           •    work health safety and environment;
                                                                                                                                                                                                                                                  •    creating connections; commercial and community groups (creating social licence and driving redemption);
Support social enterprise organisations to                     The establishment of the most diversely operated container deposit scheme in Australia:                                                                                            •    best bang for your buck: marketing tips and tricks;
understand opportunities for participation in the Scheme –     • 36% of refund point sites are set to be operated by social enterprise                                                                                                            •    finding strength and stability through staff diversity;
as RPOs, processing providers, logistics providers, donation   • 9% of refund point sites are set to be operated by Local Government; and                                                                                                         •    customer creation and retention: minimising effort, maximising reward (customer experience, best practice
points or registered charity groups receiving donations via    • 55% of refund point sites are set to be operated by commercial business, including a large percentage of                                                                              sites, contact centre, handling complaints);
Customer Scheme Accounts                                            small to medium sized entities.                                                                                                                                               •    creating newsworthy content (earned media generation and a briefing on WARRRL’s Media Policy, a
                                                                                                                                                                                           Training and support to meet mobilisation activities        contractual obligation);
                                                               All RPOs in the Kimberley are Aboriginal organisations.                                                                     and ensure readiness for RPOs, processing providers    •    Kart Koort Wiern: cultural awareness training;
                                                                                                                                                                                           and logistics providers                                •    container eligibility and stopping fraud; and
                                                               WARRRL has directly engaged the community through community information sessions, marketing and                                                                                    •    multiple small group training sessions on the POS system.
                                                               communications campaigns and network partnerships to educate about participating in the Scheme as
                                                               donation points, both physical and virtual. Leveraging the Scheme to facilitate effective fundraising                                                                              WARRRL delivered the first ever green guide to RPOs in July 2020. The green guide is a handbook on how to
                                                               campaigns is a highly effective usage of the Scheme’s refund potential.                                                                                                            become a successful and profitable recycling partner. The green guide takes results from significant customer
                                                                                                                                                                                                                                                  experience research undertaken by the Scheme in the last quarter of 2019, together with learnings from the most
                                                                                                                                                                                                                                                  successful Containers for Change operators, drawing out best practice and the most useful advice, and distils
                                                               Containers for Change includes a Scheme ID facility which enables individuals and community groups to register                                                                     this knowledge into one comprehensive guide.
                                                               and thereby enable a ‘virtual donation’ capability.
                                                                                                                                                                                                                                                  WARRRL also communicates with its network of RPOs through its weekly ‘Refund Wrap’ e-newsletter, keeping
                                                               In addition to Scheme ID sign-up, the new Containers for Change website features:                                                                                                  operators up to date with all pertinent mobilisation information and supports.
Set up and implementation of donations to charity groups via   • A charity look-up facility so the public can search for their favourite charity/community group. If that group
the IT platform                                                     has registered for a Scheme ID it will appear in the search results and the customer can donate their                                                                         WARRRL regularly communicates with its logistics and processing partners to ensure Scheme readiness and
                                                                    container refund to the registered charity via their unique Scheme ID at any refund point across the state;                                                                   optimised operations.
                                                                    and
                                                               • Charities and community groups can access a community group blueprint and toolkit of creative assets to                                                                          WARRRL has also organised and hosted tours of the Queensland Containers for Change network for potential and
                                                                    successfully enable fundraising activities.                                                                                                                                   contracted RPOs, logistics providers and processing providers.
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