SPARK STRATEGY UPDATE - Amazon AWS

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SPARK STRATEGY UPDATE - Amazon AWS
SPARK      INVESTOR
                     STRATEGY UPDATE

16 September 2020
SPARK STRATEGY UPDATE - Amazon AWS
Justine Smyth
Chair
SPARK STRATEGY UPDATE - Amazon AWS
SPARK
      2023 STRATEGY

Jolie Hodson
Chief Executive Officer
SPARK STRATEGY UPDATE - Amazon AWS
The last three years
SPARK STRATEGY UPDATE - Amazon AWS
WHAT      WE SAID
    WE WOULD DO             BY 2020                         +30NPS
                                                      Outstanding customer                                    Growing
                                                           experience                                       key segments

1   Up-weight our emphasis on wireless
    services and investment

2
                                                         Holding market share                          Top-decile culture
    Do better at serving price-sensitive
    customers, by further developing our multi-
    brand strategy

3
    Become the lowest cost operator, through
                                                                Lowest cost                                   Top 10
    radically simplified and digitised processes,                                                         global telco ROI
                                                                 operator
    products and services
                                                    NB: +30 NPS is the minimum standard we aspire to for all NPS measures including market,
                                                    relationship, interaction, journey and employee metrics
                                                                                                                                              5
SPARK STRATEGY UPDATE - Amazon AWS
3 YEAR                                      PLAN SUCCESSFULLY DELIVERED
             WITH STRONG MARKET OUTCOMES                                                                                                        AND INDUSTRY LEADING RETURNS
Outstanding customer                    Significant improvements across most key NPS(1) measures – with many above                                        Solid
experience                              +30.                                                                                                              progress

                                        Winning in mobile, growing connections and outpacing the market in mobile
                                        service revenue share growth.
Holding market share                                                                                                                                      Achieved
                                        New Zealand’s largest hybrid cloud provider.
                                        Return to broadband connection growth with focus on stablising revenues.

                                        $228m gross cost reduction since FY17. Delivered through Quantum programme
Lowest cost operator                    focused on digitisation, automation and simplification and ongoing focus on                                       Delivered
                                        productivity and efficiency.

                                                                                                                                                                             Revenue
                                                                                                                                                                                                             Achieved
                                        Sustained growth in mobile, cloud, security and service management.                                                                  0-2% CAGR
Growing key markets                                                                                                                                       Achieved
                                        Broadband market remains challenging.

                                                                                                                                                                             EBITDAI
                                        Employee NPS +66. Continue to mature Agile ways of working. Strong diversity                                                                                         Achieved
Top decile culture                                                                                                                                        Achieved           at least 31% margin
                                        and inclusion focus.

                                        Ranked #1 against international peers(2) for Total Shareholder Returns.                                                              Dividend
                                        Compound annual growth rate of 13%(3) .                                                                                              Sustainable total dividend of   Solid
Top 10 global telco ROI                                                                                                                                                      25cps or above that is not      progress
                                        Three-year(3) Return on Invested Capital 16% per annum. Ranked #2 against
                                        international peers(2).                                                                                                              supplemented by debt

(1)NetPromoter Score is an index ranging from -100 to 100 that measures the willingness of an employee or customer to recommend a company to others
(2)Pre-taxROIC and TSR versus international peers: Verizon, BT Group, Telstra, Swisscom, Singapore Telecom, AT&T, Orange, KT Corporation, Vodafone Group, Telecom Malaysia
(3)Representing the last three reported years for each peer
                                                                                                                                                                                                                        6
SPARK STRATEGY UPDATE - Amazon AWS
3 YEAR TSR(1) & ROIC(2)
                                  VS INTERNATIONAL PEERS(3)
 Ranked #1against international peers for Total Shareholder                                                                                                       Ranked #2 against international peers.
 Returns. Compound annual growth rate of 13%.                                                                                                                     Spark three-year Return on Invested Capital 16% per annum.

                                                                                                                                                                   18%
    13%      12%                                                                                                                                                             16%
                                                                                                                                                                                     15%
                       7%
                                  4%                                                                                                                                                            13%   13%
                                        3%
                                                                                                                                                                                                                11%
                                                                                                                                                                                                                           10%                 10%
                                                           (2%)                                                                                                                                                                                                   8%
                                                                  (4%)     (5%)                                                                                                                                                                                          7%       6%               6%
                                                                                     (7%)                                                                                                                                                                                                                           5%
                                                                                                      (9%)
                                                                                                                (11%)
                                                                                                                                  (13%)

                                                                                                                                                      (22%)

                                                                                                                                                                                     BT Group

                                                                                                                                                                                                      Telstra
                                                                                                                                                                                                BCE

                                                                                                                                                                                                                                               Deutsche Telekom
                                                                                                                                                                             Spark

                                                                                                                                                                                                                Swisscom

                                                                                                                                                                                                                                                                  AT&T

                                                                                                                                                                                                                                                                                  KT Corporation

                                                                                                                                                                                                                                                                                                   Vodafone Group
                                                                                                                                                                                                                           Singapore Telecom
                                                                                                                                                                   Verizon

                                                                                                                                                                                                                                                                         Orange
                                                                           Telstra
                                        Deutsche Telekom

                                                                                                                                                       BT Group
     Spark

                                  BCE

                                                                                                                                                                                                                                                                                                                    Telekom Malaysia
                       Swisscom

                                                           AT&T

                                                                                     KT Corporation

                                                                                                                 Vodafone Group
                                                                                                      SingTel

                                                                                                                                   Telecom Malaysia
             Verizon

                                                                  Orange

(1)TSR calculated as share price and dividend per share (reinvested at the ex-dividend date) over Spark's FY18 – FY20 period (1 July 2017 to 30 June 2020)
(2)ROIC: pre-tax ROIC calculated as the average of annual operating EBIT divided by average invested capital, for the last three reporting years for each peer
(3)Peer group is not exhaustive but is a selected group of primarily integrated telco operators that are deemed the closest peers to Spark in terms of market exposure

                                                                                                                                                                                                                                                                                                                                       7
SPARK STRATEGY UPDATE - Amazon AWS
Our new context
SPARK STRATEGY UPDATE - Amazon AWS
WE                                   ARE NOT IMMUNE TO COVID-19 IMPACTS
            BUT ARE WELL POSITIONED                                                              TO ADAPT TO OUR NEW NORMAL
                             • IMF has predicted the largest global economic downturn since the Great Depression of the 1930s, this will have flow on impacts for New Zealand
                               given our dependence on global trade and tourism.

                             • Tourism unlikely to return to historical levels for some time.

                             •     New Zealand will enter a recession and unemployment is forecast to increase.
                             •     The impact on small-medium businesses, many of whom are our customers, may be significant.
                             •     This creates an environment of volatility and uncertainty, which has been further exacerbated by the resurgence of COVID-19.

                             •     Billing collection risk as customers experience financial hardship and wage subsidies roll off.
                             •     Mobile market growth likely to be slower, particularly roaming and mobile handsets.
                             •     IaaS and SaaS(1) likely to benefit, but potentially some offset in other IT outsourcing programmes.​
                             •     Greater confidence to increase caps and drive wireless broadband uptake​ after strong network performance during lockdown.
                             •     Accelerate cost reduction programmes.
                             •     5G rollout and sustainability focus on digital divide even more critical to support New Zealand’s recovery.

(1)Infrastructure   as a Service and Software as a Service                                                                                                                      9
SPARK STRATEGY UPDATE - Amazon AWS
MACRO     TRENDS WILL INCREASE
  THE MAGNITUDE AND    PACE OF DISRUPTION

        A seismic shift of business and                       Increasing pace of technology
        society from physical to digital                      disruption and business
        solutions.                                            transformation.

        An unprecedented recessionary                         Greater emphasis on connectivity as a
        event requiring a period of                           basic social need.
        nation building and a focus on
        affordability.

            COVID-19 has accelerated the macro trends we have been planning for
                                                                                                      10
The next three years
ENERGISED                           AND CAPABLE
    LEADERSHIP TEAM

              Chief Executive Officer                     Product Director                  Marketing Director                    Technology Director
                     Jolie Hodson                           Tessa Tierney                          Matt Bain                          Mark Beder

 Customer Director                      Finance Director                     Corporate Relations                 General Counsel                   Human Resources
   Grant McBeath                          Stefan Knight                                                          Melissa Anastasiou
                                                                                  Director                                                            Director
                                                                                Leela Gantman                                                       Heather Polglase

                                                                                                                                                                       12
FOUR            KEY INSIGHTS      HAVE EMERGED
      AND HELPED SHAPE            OUR THINKING

1                        2                       3                      4
Customers expect         Data growth and         Data insights unlock   Wireless is
‘uber-like’ digital      new content creating    better customer        increasingly able
experiences,             opportunities for       experiences            to meet most
and will choose          growth and                                     customer needs
those who offer it       monetisation

                                                                                            13
MACRO       TRENDS    AND INSIGHTS
    SHAPED OUR   STRATEGIC CHOICES
                                      CONSIDERATIONS

1   Stay the course               •
                                  •
                                      Historical sources of value creation will erode over time
                                      Macro trends create clear upside opportunity to capture additional value

2   Become a super lean, lowest   •   Incumbent players face greater challenges due to legacy products, systems and channels
                                  •   More exposed to future disruptive market entrants
    cost connectivity provider    •   Macro trends create clear upside opportunity to capture additional value

3   Expand into new growth        •   Few attractive growth markets where showing up and deploying capital is enough to
                                      succeed – need best-in-class, foundational capabilities that underpin success
    adjacencies beyond the core   •   Limits optionality and increases risk through ‘big bets’
                                  •   Divided leadership focus and resource allocation between ‘core’ and new markets

4   Adopt a capability centric    •   Focuses on protecting and expanding Spark’s differentiation – value-accretive in the
                                      short-term through the core and the long-term through new markets
    approach within the core      •   Increases optionality in a rapidly changing environment
    and beyond                    •   Attracts the best talent

                                                                                                                               14
OUR STRATEGY FOCUSES ON INCREASING OUR

                   COMPETITIVE                   ADVANTAGE
                    BY BUILDING FOUR                  WORLD CLASS            CAPABILITIES
CUSTOMER BENEFIT

                   Simple, intuitive             Deep customer            Automated,                 Growth mindsets
                   customer experience           insights                 smart network
                   My interactions with          Spark offers me the      Spark delivers me          I want to work at Spark to
                   Spark ‘just work’             right products at the    connectivity,              grow my career and help
                                                 right time               anytime, anywhere          deliver Spark’s purpose

                   Engaged customers             Marketing efficiencies   Growth opportunities       Highly engaged talented
SPARK BENEFIT

                   Upsell and cross sell         ROI                      Efficient cost base        people will strive to
                   Efficiency in cost to serve   Upsell and cross sell    Core foundation to great   deliver more
                                                                          digital experiences

                                                                                                                                  15
THESE                          FOUR CAPABILITIES            WILL REINFORCE GROWTH
                          IN OUR ESTABLISHED MARKETS AND                          FUTURE MARKETS

               Established                                                                         Future
               markets                            Simple, intuitive customer experience
                                                                                                   markets

                            Wireless                     Deep customer insights                          IoT(1)

                                                                                                         Digital
                            Broadband                   Automated, smart network
                                                                                                         Health

                            Cloud                           Growth mindsets                              Sport

(1)Internet   of Things
                                                                                                                   16
WHERE                          WE ASPIRE
                          TO BE        BY 2023

                     Primarily                      Digitally                   Leading Cloud                       5G                               Future
                     Wireless                        Native                       Custodian                     Everywhere
                                                                                                                     .                              Workforce
              ~80% of relationships            Digital channels are the         Bringing the best of         5G and IoT(1) deployed                Skills rebalanced
                  on wireless                   predominant choice            private and public cloud            nationwide               Top decile culture, defined
                  technology                   Experience consistently           together with our              Unconstrained               by inclusivity and growth
                                                 replicated across all            service expertise             mobile capacity              Best-in-class adaptive
                                                       channels                                                                                    leadership

                                 Delivery of these aspirations will result in highly engaged customers and people, growth and top decile returns

(1)Internet   of Things                                                                                                                                                  17
A STRATEGIC                         FOCUS              ON UNCONSTRAINED CAPACITY
                               WILL UNDERPIN           GROWTH IN WIRELESS

1.                  Simplification and moving off legacy technology will pave the way for technology
                    evolution, new revenue streams, improved cost base and environmental performance.

2.
                    5G rollout will cater to customers with high data needs, underpin innovation and free
                    up 4G spectrum to increase capacity in regional and rural areas.

3.                  Wireless broadband take-up will continue to grow as 5G delivers greater capacity and
                    speeds over time.

4.                  Big data and AI(1) driving enhanced customer experience, lower cost of acquisition and
                    improving data insights and return on marketing investment.

(1)Artificial   Intelligence
                                                                                                             18
Our 3 Year Goals
                               • Brand Strength +10pp
                               • +40 Customer
                                 Engagement (NPS)
                               • +70 Employee
                                 Engagement (eNPS)
                               • Sustainable Free Cash
                                 Flow Growth and Top
                                 Decile TSR
                               • Best Cost ~31% EBITDAI
                                 margin
                               • Lift Digital Equity +25k

Our Strategic Pillars
• World Class Capabilities
  and Culture
• Grow Established Markets
• Accelerate Future Markets
• A Positive Digital Future
  for all of New Zealand

                              Our Values
                              • Whakamana, We Empower
                              • Matomato,
                                We Succeed Together
                              • Tūhono, We Connect
                              • Māia, We are Bold
1   World Class Capabilities
                and Culture
                •   Simple, intuitive customer experience
                •   Deep customer insights
                •   Smart, automated networks
                •   Growth mindsets

            2   Grow Established Markets
   Our          • Wireless
                • Broadband

Strategic       • Cloud

 Pillars    3   Accelerate Future Markets
                • IoT
                • Digital Health
                • Sport

            4   A Positive Digital Future for all
                of New Zealand
                • Create a Sustainable Spark
                • Economic Recovery and Transformation
                • Champion Digital Equity
Create a                                     • Invest in the capabilities of our people, equipping them to thrive in a
                                                Sustainable Spark                                digital future
                                                                                             • Reduce our footprint and meet our emissions target of -25% by 2025,
                                                Be bold in our business to have a positive       investing in our fleet and infrastructure
                                                impact on our communities and the
                                                environment.
                                                                                             • Be responsible, transparent and accountable for our social and
                                                                                                 environmental performance

                                                Economic Recovery and                        • Focus our infrastructure investment on supporting New Zealand’s
                                                Transformation                                   recovery and transformation
                                                                                             •   Support Kiwi businesses to adapt to become more
                                                Help New Zealand transform to a high             productive, resilient and sustainable through technology
                                                productivity, low carbon economy.
                                                                                             • Support New Zealanders to upskill and adapt to new ways
We will work alongside New Zealand to harness                                                    of working
the power of technology and create a positive
digital future for all.

                                                Champion                                     • Extend the reach of Skinny Jump to benefit more households
                                                Digital Equity                                   – 35,000 by June 2023
                                                                                             •   Partner alongside the Spark Foundation to address barriers
                                                Champion digital equity so all New               to digital equity, including access, skills, trust and motivation
                                                Zealanders have the opportunity to thrive    • Champion diversity and inclusion in our business and
                                                in a digital future.                             our communities
OUR PURPOSE

       TO HELP                               ALL OF NEW ZEALAND
           WIN BIG                  IN A DIGITAL WORLD
   Āwhinatia ngā tangata katoa o Aotearoa Kia matomato te tipu I te ao matihiko.

                                                                                       Our 3 year goals

                                                                                                                                                                 Sustainable
                                                                                                                                      Best cost                free cash flow
            +40 NPS on                                                                                   Lift digital
                                            Brand                                                                                   ~31% EBITDAI                 growth and
              every                                                        +70 eNPS                        equity
                                           strength                                                                                    margin                     top decile
             measure                                                                                        +25k
                                           +10pp(1)                                                                                                                 TSR(2)

                                      WORLD CLASS CAPABILITIES        WORLD CLASS CAPABILITIES      A POSITIVE DIGITAL FUTURE FOR   WORLD CLASS CAPABILITIES    WORLD CLASS CAPABILITIES
      WORLD CLASS CAPABILITIES
                                           AND CULTURE                     AND CULTURE                   ALL OF NEW ZEALAND              AND CULTURE                 AND CULTURE
           AND CULTURE

                                                                    A POSITIVE DIGITAL FUTURE FOR                                                              GROW ESTABLISHED MARKETS
     GROW ESTABLISHED MARKETS        GROW ESTABLISHED MARKETS            ALL OF NEW ZEALAND

                                    ACCELERATE FUTURE MARKETS                                                                                                  ACCELERATE FUTURE MARKETS
     ACCELERATE FUTURE MARKETS

    A POSITIVE DIGITAL FUTURE FOR   A POSITIVE DIGITAL FUTURE FOR
         ALL OF NEW ZEALAND              ALL OF NEW ZEALAND

(1)Percentage   points
(2)Total   Shareholder Returns                                                                                                                                                             22
SIMPLE INTUITIVE
  CUSTOMER      EXPERIENCE

Tessa Tierney
Product Director
WHAT        IS IT?          SIMPLE INTUITIVE
   CUSTOMER EXPERIENCE
                      Delivering scalable, distinctively ‘Spark’ customer journeys that ‘just
                               work’ and drive customer engagement and loyalty

       Discovering                                   Using our                                    Changing
                              Joining Spark                            Enquiring about
       our products                                products and                                 and renewing
                                                                        our products
                                                  paying for them

                                                                                                               24
WHERE                                    WE ARE
                           ON THE JOURNEY

           ~570k customers                                                        One unified cloud             ~1.1m Spark App users(2)          Significant reduction in
           migrated(1) onto new fit                                               portfolio established         completing ~3.6m                  customer care interactions
           for purpose plans                                                      across Spark                  transactions per month(3)         down 40% since 2017

           141 Bots automating tasks                                              ~33% of legacy Public        70% of broadband customers now on new broadband
           across the business and                                                Switched Telephone Network   technologies in line with our ambition to be mostly
           proactively solving customer                                           (PSTN) decommissioned(2)     ex-copper by 2020 and reducing complexity of legacy
           issues                                                                                              products and services

(1)Forthe three year period from rom 1 July 2017 to 30 June 2020
(2)Asat 30 June 2020
(3)Average self service interactions for the period 1 July 2019 to 30 June 2020
                                                                                                                                                                               25
OUR            2023
    AMBITION

                                   Where Spark is today                                    Ambition for FY23

‘Product of the          100s of plans that are built ‘one off’ and managed   10s of simple modular products with less complex
future’                  by complicated eligibility processes                 rules and conditions

Taking agility to the   Up to 4 months to release new products and            Ability to release on demand products and
next level              customer experiences                                  customer experiences

                        Multiple screens used by customers and frontline      ‘Apple like’ frontline model, where a single screen is
Digitisation            employees across our various channels/portals         shared across customers and employees

Partnering              Onboarding new partners takes ~6 months               Onboarding any partner takes
DELIVERING                                                           CLEAR CUSTOMER,
                 OPERATIONAL AND                                                                FINANCIAL BENEFITS

                                            •      Strong acquisition and retention benefits from simplified plan
                                                   offerings and enhanced digital customer experience
                                            •      On demand product and customer experience releases
           Revenue                                 providing churn benefits                                                    Ambition for FY23(1)
                                            •      Partnering to deliver customers with best-in-class value added
                                                   services resulting in new revenue streams
                                                                                                                     Financial Performance
                                                                                                                     Revenue growth captured under deep customer
                                                                                                                     insights capability and key market strategic pillars
                                            •      Investment in development and testing to support
                                                   propositions and on demand product and customer                   ~$40m-$50m cost efficiencies over the next three
           Investment                              experience releases                                               years
                                            •      New partner onboarding costs
                                            •      IT system investment to support ongoing digitisation of
                                                   customer experience and completing IT consolidation
                                                                                                                     Operational Performance
                                                                                                                     ~20% reduction in customer care interactions
                                            •      Plan rationalisation driving reductions in customer care and IT
                                                   maintenance costs                                                 ~90% of broadband customers migrated off copper
           Efficiencies                     •      Digitisation delivering channel and customer care efficiencies    to fibre and wireless
                                            •      Completion of IT consolidation lowering customer care, IT
                                                   system and channel cost base

(1)Refer   to financial aspiration section for overall summary of FY23 financial performance ambitions
                                                                                                                                                                            27
BALANCING                                  OPPORTUNITIES
  AND RISKS

                      Opportunities                                                                                   Risks
  Faster customer migration to simplified product offerings to unlock     Revenue loss due to higher                MITIGATED          Deep experience in large scale,
  better customer experience and cost savings earlier                     churn and customer disruption                 BY             complex migrations through the re-
                                                                          during migration                                             engineering programme

  More focus on each product, shortening innovation cycles and further
  increasing our speed to market
                                                                          Competitive inflexibility – less inclined to launch new product features to match competitor
                                                                          activity and/or reduced customer demand due to reduced choice

  More radical simplification – only 3 plans
                                                                          Testing and learning with sample subset   MITIGATED       Responding to competitive offers through
                                                                                                                        BY
                                                                          of customers first, before scaling to                     better use of the household data and
                                                                          whole base                                                precision marketing – right customer, right
  Holistic business process simplification and automation, widening our                                                             response rather than blanket product/plan
  operational efficiency gains                                            Designing from the customer back by
                                                                                                                                    changes
                                                                          using customer insights to inform
                                                                          product portfolio choices                                 Agile ways of working and ability to pivot
                                                                                                                                    and flex quickly

                                                                                                                                                                                  28
OUR PURPOSE

       TO HELP                               ALL OF NEW ZEALAND
           WIN BIG                  IN A DIGITAL WORLD
   Āwhinatia ngā tangata katoa o Aotearoa Kia matomato te tipu I te ao matihiko.

                                                                                       Our 3 year goals

                                                                                                                                                                 Sustainable
                                                                                                                                      Best cost                free cash flow
            +40 NPS on                                                                                   Lift digital
                                            Brand                                                                                   ~31% EBITDAI                 growth and
              every                                                        +70 eNPS                        equity
                                           strength                                                                                    margin                     top decile
             measure                                                                                        +25k
                                           +10pp(1)                                                                                                                 TSR(2)

                                      WORLD CLASS CAPABILITIES        WORLD CLASS CAPABILITIES      A POSITIVE DIGITAL FUTURE FOR   WORLD CLASS CAPABILITIES    WORLD CLASS CAPABILITIES
      WORLD CLASS CAPABILITIES
                                           AND CULTURE                     AND CULTURE                   ALL OF NEW ZEALAND              AND CULTURE                 AND CULTURE
           AND CULTURE

                                                                    A POSITIVE DIGITAL FUTURE FOR                                                              GROW ESTABLISHED MARKETS
     GROW ESTABLISHED MARKETS        GROW ESTABLISHED MARKETS            ALL OF NEW ZEALAND

                                    ACCELERATE FUTURE MARKETS                                                                                                  ACCELERATE FUTURE MARKETS
     ACCELERATE FUTURE MARKETS

    A POSITIVE DIGITAL FUTURE FOR   A POSITIVE DIGITAL FUTURE FOR
         ALL OF NEW ZEALAND              ALL OF NEW ZEALAND

(1)Percentage   points
(2)Total   Shareholder Returns                                                                                                                                                             29
DEEP CUSTOMER
  INSIGHTS

Tessa Tierney
Product Director
WHAT     IS IT?   DEEP
 CUSTOMER INSIGHTS

   Next generation analytics capabilities that deliver an unrivalled ability to
 understand and serve the needs of New Zealand consumers, households and
                                 businesses.
                                                                                  31
WHAT                                   IS IT?   DEEP
                       CUSTOMER INSIGHTS

           Ability to understand and
           anticipate the needs of
                                                                                         Marketing                     Channels                      Products
           New Zealand consumers
           and businesses in real-                             State of the art
           time.                                            customer experience

                                                                                        Infrastructure                  Tools                         Storage
           A future facing technology
           roadmap to support
           growth of data, AI/ML(1)                                                    Data Governance                  Access                       Artefacts
                                                             Enabling technology
           capability and use cases.                            architecture

           Analytics capability built into                                                Organisational Structure                Privacy Enabled Operating Model
           the organisation allowing it
           to respond
           to rapidly changing business                  Ways of working and partner      Capabilities and Skillsets                  3rd Party Collaborations
           needs                                                 ecosystem

(1)Artificial   Intelligence and Machine Learning
                                                                                                                                                                    32
NEW                                MEGATRENDS
                                ARE EMERGING

                                            Democratisation of AI(1) and data                Citizen AI/ML(2) platform & augmented BI(3) with actionable insights to rapidly scale across
                                            visualisation is the next frontier               business

                                            Data platform will decide                        Need for collaboration and open ecosystems – emergence of data standards (IoT(4), open
                                            the new leaders                                  data initiative), crowd-sourced innovation

                                            Privacy regulations (e.g. GDPR(5))               Balanced privacy approach will separate leaders & others; hyper-personalisation to
                                            to inform data usage innovations                 continue (opt-in incentives, social connect, one-on-one channels)

                                                                                             Business decision making and processes predicated upon extensive decision analytics; new
                                            Emergence of decision intelligence
                                                                                             role embedded in business tribes

                                            Leaders are realising a data dividend            Business models based on data: subscription pricing, shareable usage, bundled non-core
                                                                                             services

                                            Augmented data hubs                              Self-tuning and automatic reconfiguration of data management (e.g. AWS & Azure)
                                                                                             allowing wider use cases, particularly on unstructured datasets

(1) Artificial   Intelligence                                 (3) Business   Intelligence   (5)GDPR:  The General Data Protection Regulation is a European Union Law regulating data protection and privacy. GDPR regulation is more
(2) Artificial   Intelligence and Machine Learning            (4) Internet   of Things      strict than current regulation of data in New Zealand so is used as a relevant reference point for future data and privacy requirements.
                                                                                                                                                                                                                                       33
WHERE                       WE ARE
              ON THE JOURNEY

     Data analytics has started to deliver results at Spark
         Spark customer households
         accurately identified for    Improved conversion rate        Reduction in churn         Accuracy of precision   Improved customer
         churn/propensity modelling   of Endless mobile               (prepaid)                  marketing models        experience (NPS score)
                                                                                                                         by

         70%                          9   X IMPROVEMENT               13%                        70-75%                  5pp    (2)

         (Pioneering use case among   (Telco average: 3-5x in first   (Telco average: 5-8%)(1)
         Telcos)(1)                   year after launch)(1)

(1) Source   Kearney
(2) Percentage   points
                                                                                                                                                  34
BENCHMARKING                                            INDICATES
  A SOLID FOUNDATION
                                                                                  Enabling        Ways of working/
                        Marketing                 Channels     Products
                                                                                 Technology       Partner Ecosystem

   Pioneering 5 −

                                                                                       Spark
      Leading 4 −              Spark (Consumer)                                                             Spark

                                                       Spark

    Emerging 3 −
                               Spark (Business)
                                                                     Spark

 Foundational 2 −

                                                                                                                      Spark
      Nascent 1 −
                                                                                                                      Telcos

                                                                                                                      Digital natives (Avg)

                    Investment in tools and Agile ways of working create a solid foundation to build
                                 on the successes we have seen in marketing to date
                                                                                                                                              35
FOCUS                   ON USE CASES:
                         CASE STUDY WIRELESS BROADBAND

Win in Wireless Broadband:
Data and Analytics to develop                                                                                 Precision targeting
new propositions, acquire new          Lookalike modelling                          TARGET                    ML(1) powered targeting model
                                       ML(1) model to identify non-                                           identifies high-propensity
customers and migrate from             Spark customers exhibiting                                             customers, dramatically improving
                                       similar traits to existing high-
copper/fibre                           usage base
                                                                                                              retention outcomes

                                                                                                                        Migration engine
                                    Product innovation                                                                  Offer customers a better
                                    AI(2) engine to propose                                                             plan for them and for Spark
                                    tailored product                                                                    based on analytics and cost
                                    bundles and offers                                                                  of usage

                                                                          PROTECT            GROW
                                                                                             Precision marketing
                                                                                             Algorithms help deploy hyper-personalised
                                                                                             ads and curated personal purchase
                                                                                             experience, executed through in-house
                                                                                             programmatic media desk
(1) Machine       Learning
(2) Artificial   Intelligence
                                                                                                                                                      36
OUR                             2023
                    AMBITION

                                                                                     Where Spark is today                                                                                 Ambition for FY23

          Data                                                      Back-end architecture on premise                                                                        Back-end architecture completely on the cloud

          architecture                                              Spark data siloed across platforms                                                                      A single, scalable customer data repository

                                                                   55% of customer base in household view(1)                                                                ~90% of customer base in household view(1)
          Customer analytics                                       70% of customer base covered by propensity models                                                        ~90% of customer base covered by propensity
                                                                                                                                                                            models

         Campaign                                                 95% of marketing ‘mass’ based on segments                                                                 40% of marketing personalised campaigns consistent across
                                                                                                                                                                            channels
         execution                                                Manual campaign launches (~1-3 months)
                                                                                                                                                                            Automated campaign launches (days not months)

                                                                   Inconsistent Spark experience with limited ability to track                                              One single Spark experience across all channels that can
         Channel execution                                         customers across channels                                                                                be tracked end-to-end

(1) Household   view is an insights platform that allows us to better anticipate the needs of New Zealand households to deliver more targeted, relevant and personalised services
                                                                                                                                                                                                                                        37
DELIVERING                                                        CLEAR CUSTOMER,
                OPERATIONAL AND                                                              FINANCIAL BENEFITS
                                                               BUSINESS OBJECTIVE

          1                                                    1
   Win in Wireless                                                              Target high potential existing and competitor
    Broadband                                                                   customers with tailored offers and incentives to               Ambition for FY23(3)
                                                                                encourage migration
                               2
                          Omnichannel                          2                                                                      Financial Performance
                          Deep Insights                                         Delight customers with a personalised, joined-up
                                                                                experience whether they engage via digital            ~$30m-$40m revenue contribution opportunity
                                                                                channels, contact centres or in store
     Opportunity                                                                                                                      over the next three years
      Themes                          3                        3                                                                      Cost efficiencies over the next three years
                              SME(1)/Corporate:                                 Develop unified 360 view of SME(1)/corporates to
                               Acquire, Protect,                                                                                      captured under simple intuitive customer
                                    Grow                                        boost conversions through sales funnel and grow
                                                                                share of wallet through modular, tailored offerings   experience and smart automated networks
                                                                                                                                      capabilities
                                                               4                Launch data-analytics and AI(2)-enabled approach to
                               4
                         Next Horizon                                           network planning, optimisation and service            Operational Performance
                          Operations                                            operations, to achieve next-generation efficiency
                          Efficiency                                            and customer experience                               ~2% reduction in rate of household churn
         5
   Turbo charged
                                                               5                                                                      ~30% improvement in marketing effectiveness
                                                                                Embed data-driven culture by democratising access
     backbone
                                                                                and deploying AI(2) in spend & supplier
                                                                                management, finance and workforce planning

(1)Small and Medium sized enterprises
(2)Artificial
            Intelligence
(3)Refer to financial aspiration section for overall summary of FY23 financial performance ambitions                                                                                38
BALANCING                         OPPORTUNITIES
    AND RISKS

                   Opportunities                                                               Risks

 Increase ROI on                Reduce time to market for   Ensuring safeguards are           MITIGATED   Strong focus on data collections
 marketing                      offers and shorten          in place for appropriate              BY      and use policies
 investment                     optimisation loops          collection and use of data

 Improve customer experiences   Improved ability to lift    Ability to develop and find the   MITIGATED   Collaboration with Qrious to
                                                                                                  BY
 through increased relevance    average customer            right talent to deliver the                   scale intern, recruitment and
                                lifetime value              capability                                    development approach

                                                                                                                                             39
OUR PURPOSE

       TO HELP                               ALL OF NEW ZEALAND
           WIN BIG                  IN A DIGITAL WORLD
   Āwhinatia ngā tangata katoa o Aotearoa Kia matomato te tipu I te ao matihiko.

                                                                                       Our 3 year goals

                                                                                                                                                                 Sustainable
                                                                                                                                      Best cost                free cash flow
            +40 NPS on                                                                                   Lift digital
                                            Brand                                                                                   ~31% EBITDAI                 growth and
              every                                                        +70 eNPS                        equity
                                           strength                                                                                    margin                     top decile
             measure                                                                                        +25k
                                           +10pp(1)                                                                                                                 TSR(2)

                                      WORLD CLASS CAPABILITIES        WORLD CLASS CAPABILITIES      A POSITIVE DIGITAL FUTURE FOR   WORLD CLASS CAPABILITIES    WORLD CLASS CAPABILITIES
      WORLD CLASS CAPABILITIES
                                           AND CULTURE                     AND CULTURE                   ALL OF NEW ZEALAND              AND CULTURE                 AND CULTURE
           AND CULTURE

                                                                    A POSITIVE DIGITAL FUTURE FOR                                                              GROW ESTABLISHED MARKETS
     GROW ESTABLISHED MARKETS        GROW ESTABLISHED MARKETS            ALL OF NEW ZEALAND

                                    ACCELERATE FUTURE MARKETS                                                                                                  ACCELERATE FUTURE MARKETS
     ACCELERATE FUTURE MARKETS

    A POSITIVE DIGITAL FUTURE FOR   A POSITIVE DIGITAL FUTURE FOR
         ALL OF NEW ZEALAND              ALL OF NEW ZEALAND

(1)Percentage   points
(2)Total   Shareholder Returns                                                                                                                                                             40
AUTOMATED
  SMART NETWORK

Mark Beder
Technology Director
WHAT                            IS IT?     SMART
                   AUTOMATED NETWORK

                                            5G rollout                       Standalone                  Highly resilient ‘super
                                           nation-wide                     virtualised core                 data highway’

                                                                            Automated                         PSTN(1) fully
                                          Unconstrained
                                                                             network                        decommissioned
                                            capacity
                                                                            management

                                           Delivering unconstrained capacity across high quality and low latency networks

(1)Public   Switch Telephone Network                                                                                               42
WHERE                                       WE ARE
                          ON THE JOURNEY

                Leading the market in mobile and IoT(1) network        Significant progress towards wireless future with 22% of
                investment to meet the needs of growing customer       broadband base on wireless broadband with uncapped
                demand for data                                        services lunched(2)

               Phasing out legacy systems. ~33% of Public Switch       Spark 5G innovation including 5G lab and starter fund
               Telephone Network (PSTN) exchanges now                  providing the platform for New Zealand businesses to
               decommissioned, closing around 80 switches per year     incubate and co-create future 5G applications

               Network convergence and innovation delivered through    Secured 60MHz of 3.5MHz spectrum to enable rollout of
               the rollout of optical and core networks which has      mobile and wireless broadband 5G services bridging the
               enabled ongoing growth of wireless broadband services   gap until full spectrum band is available late 2022

(1)Internet   of Things
(2)Uncapped     wireless broadband services launched in metro areas                                                               43
BELL LABS                                     DATA
        GROWTH PREDICTION
                                                                                                                                                                                   3rd Sharing and         1st Networked
                         1st Discovery Era           2nd Discovery Era          1st Sharing Era            1st Commerce Era                     2nd Sharing Era
Pre-Internet Era                                                                                                                                                                  2nd Commerce Era        Intelligence and
                             (Browsers)                  (Search)             (Personal Content)           (Video & eGoods)                   (Personal Context)
                                                                                                                                                                                     (Everything)         Automation Era

                                                                                                                            80,000                                                                                           15 ZB/Yr
                                                                                                                                                      PB/Mo                                                                  Connected Everything +
                                                                                                                            60,000
                                                                                                                                                                                                                             Contextual
                                                                                                                                                                                                                             Automated Experiences
                                                                                                                            40,000
                                                                                                                                                                                                                             4th Industrial Revolution
                                                                                         22,400
                                                                                                            PB/Mo           20,000
                                                                                         17,400                                        2010   2011    2012   2013   2014   2015         AirBnB

                                                                                         12,400
                                                                                                                                                                                        Uber
                                                                                           7,400
                                                                                                                                                       Apple                           Flipcart
                                                                2,580           PB/Mo      2,400
                                                                                                   2005   2006    2007   2008   2009   2010
                                                                2,080                                                                                4K UltraHD                        Alibaba
                                                                1,580
                                                                1,080                                             Netflix
                                                                                                                                                     Instagram                         Amazon
                                        100                       580                                                                                                                        7 ZB/Yr
                                                       PB/Mo                                                     YouTube                             Snapchat
                                         80                        80
                                                                         2000 2001 2002 2003 2004 2005
                                         60                                                                      Facebook
                                         40                                      Napster                                                                                                                                     8K Video +
              0.20                       20                                                                      Amazon                                                                                                      Cloud Hosting
                            PB/Mo         0                                       Ebay
              0.15                            1995 1996 1997 1998 1999 2000
                                                                                                                                                                                                                             User-Generated Content
                                                                                                                 Twitter
              0.10                                                              BitTorrent
                                                       Google
              0.05
                                                                                                                                                                                       1.5 ZB/Yr (2017)
              0.00
                     1990 1991 1992 1993 1994 1995

                              Mosaic
1970                   1990                     1995                     2000                      2005                              2010                            2015                         2020             2025

                                                                          Spark’s data growth has followed the same curve
                                                                                                                                                                                                                                                         44
5G                  WILL BE
                                                                                   5G provides opportunity beyond ‘connectivity’ and will enable
                   GAME CHANGING                                                     the delivery of smart solutions for enterprise and industry

                                                                                    Latency and Reliability                                   Speed and Capacity

  Bringing 5G to New Zealand by investing in immediate
  use cases that create the most value

                                                                           Cloud          Autonomous            Industrial       Immersive       4K/8K Video         Smart Stadium/
                                                                          Gaming            Vehicles           automation        experience                           Universities

                                                                                                                        Massive IoT

           Wireless                 Massive          5G Partner
          Broadband                  IoT(1)           of Choice
                                                                         In-vehicle          Drones and              Connected   Connected Wearables    mIoT          Smart City/home
            Introducing        Innovative IoT(1)   Co-creating smart    connectivity      connected robots            Platform                         sensors
           unconstrained           solutions          solutions and
            capacity and          providing              network
         enhanced speed to     customers with       customisation to                    Edge Computing                                            Network Slicing
         support customer’s     real-time data       meet customer                 Real-time data/video analytics                              Vertical / Private Networks
          growing demand       and benefits of      needs on speed,
           for more data            digital            latency and
                                  monitoring       number of devices

                                                                       Security/video      Tele-health        Supply chain
                                                                         Solutions                             efficiencies

(1)Internet   of Things                                                                                                                                                                 45
WIRELESS                                           PERSPECTIVE                       WHAT DOES 5G BRING?
Evolution of throughput, reliability and latency network capabilities
                                                                                                                eMBB(1)              Fixed wireless access (FWA)
                                                                                                                                     Throughput         Latency
                                                                                                                                     Ultra-high         15-200 ms(3)

                                             Throughput

                                                                                                                                           Virtual Reality
                                                                                                                                           Throughput                  Latency
                                                                                     4.5G                                                  Upload: Ultra-high
                                                                                                      4.9G                                                             10-100 ms(3)
Mobile Tele-Operation (Vehicle                                                                                5G          5G
                                                                                                                                           Download: High
and drone)                                                                                                    phase1
                                                                                                                          phase2
 Throughput             Latency
 Varies                 50-100 ms(3)                                                                                                              Massive number of devices
                                                                                                                                                  (IoT(4))
                                                                                                                                                  Throughput       Latency
                                                                                                                                                  Low              10-100 ms(3)
Industry robotics and automation
 Throughput                Latency
                                                                                                                               Latency
 Varies
OUR                          2023
                    AMBITION
                                                    Where Spark is today                                                 Ambition for FY23

                                         Reliant on third party services for network backhaul             Owning more of our backhaul ‘assets’
               Resilience                Modern core network infrastructure yet still requires some       Automated ‘Super data highway’ for all traffic with high resiliency,
                                         manual configuration and provision                               that can be reconfigured remotely

                                                                                                          5G live in 5-7 locations by 30 June 2021
               5G RAN(1) roll-out and    Planning and deploying 5G - towers, core and edge architecture
                                                                                                          5G rolled out nation-wide and cloud native 5G core operating
               edge compute                                                                               standalone

               Unconstrained             Capacity planning focussed on meeting the “9pm”                  Unconstrained capacity enabling uncapped wireless
                                         Peak. Supporting ~22% broadband users on wireless broadband      broadband
               capacity                  already

                                         ~33% of PSTN(2) decommissioned                                   PSTN(2) decommissioned
              Legacy
                                         ~74% of broadband base on newer and more reliable fibre and      ~90% of broadband base migrated off copper
              decommissioning            wireless inputs

                                         A largely physical network with many points of manual            Ability to seamlessly provision capacity
              Automation                 intervention
                                                                                                          A virtualised network that uses algorithms to self-heal

                                         Network and IT managed as separate functions                     A fully congruent skill-set across mobile, fixed, and IT
              Talent
(1)Radio    Access Network
(2)Public   Switch Telephone Network                                                                                                                                             47
DELIVERING                                                           CLEAR CUSTOMER,
                 OPERATIONAL AND                                                                FINANCIAL BENEFITS

                                           •      Highly resilient wireless and fibre data networks providing
                                                  acquisition and retention benefits
                                           •
           Revenue                                Rollout of 5G generating new revenue opportunities over the
                                                  long-term                                                                    Ambition for FY23(2)
                                           •      Unconstrained capacity through uncapped plans supporting
                                                  customer demand for data and reducing churn
                                                                                                                     Financial Performance
                                                                                                                     Revenue growth captured under deep customer
                                           •      Ongoing investment in wireless and fibre networks providing        insights capability and key market strategic pillars
                                                  network advantage including 5G innovation and focus on
            Investment                            unconstrained capacity                                             ~$55m-$65m cost efficiencies over the next three
                                           •      Investment in future ready talent force certified in modern        years
                                                  technologies

                                                                                                                     Operational Performance
                                           •      Lower access input costs as wireless broadband base grows          ~30-40% of broadband base connected via wireless
                                           •      Investment in resilience and network automation driving            broadband services
                                                  network support and maintenance efficiencies
           Efficiencies                    •      Rollout of 5G lowering cost per GB                                 ~200% increase in network capacity over three years
                                           •      PSTN(1) decommissioning delivering property, network support
                                                  and maintenance and environmental efficiencies

(1)Public   Switch Telephone Network
(2)Refer   to financial aspiration section for overall summary of FY23 financial performance ambitions                                                                      48
BALANCING                                               OPPORTUNITIES
                     AND RISKS

                                         Opportunities                                                                         Risks
                     Accelerate PSTN(1) decommissioning to remove complexity of legacy     Higher churn and faster             MITIGATED   Phased decommissioning
                                                                                                                                   BY
                     systems and realise operational benefits faster                       revenue decline as                              programme to allow for
                                                                                           customers migrate to new                        customer communication
                                                                                           network or alternative                          managing commercial product
                                                                                           services                                        changes and provisioning of
                     Accelerate 5G rollout to increase capacity at lower cost per GB to                                                    capacity
                     support further wireless broadband migration and new 5G products
                     and services

                                                                                           Rolling out 5G ahead of clear use   MITIGATED   Phased rollout in line with economic
                                                                                                                                   BY
                     Open to collaborating with industry players to share infrastructure   cases and monetisation                          benefits and optionality of a multi-
                     where it makes commercial sense and delivers better customer          opportunities                                   vendor structure to utilise
                     outcomes, improves network economics and results in societal                                                          technology aligned to customer
                     benefits                                                                                                              demand for 5G products and
                                                                                                                                           services

(1)Public   Switch Telephone Network
                                                                                                                                                                                  49
OUR PURPOSE

       TO HELP                               ALL OF NEW ZEALAND
           WIN BIG                  IN A DIGITAL WORLD
   Āwhinatia ngā tangata katoa o Aotearoa Kia matomato te tipu I te ao matihiko.

                                                                                       Our 3 year goals

                                                                                                                                                                 Sustainable
                                                                                                                                      Best cost                free cash flow
            +40 NPS on                                                                                   Lift digital
                                            Brand                                                                                   ~31% EBITDAI                 growth and
              every                                                        +70 eNPS                        equity
                                           strength                                                                                    margin                     top decile
             measure                                                                                        +25k
                                           +10pp(1)                                                                                                                 TSR(2)

                                      WORLD CLASS CAPABILITIES        WORLD CLASS CAPABILITIES      A POSITIVE DIGITAL FUTURE FOR   WORLD CLASS CAPABILITIES    WORLD CLASS CAPABILITIES
      WORLD CLASS CAPABILITIES
                                           AND CULTURE                     AND CULTURE                   ALL OF NEW ZEALAND              AND CULTURE                 AND CULTURE
           AND CULTURE

                                                                    A POSITIVE DIGITAL FUTURE FOR                                                              GROW ESTABLISHED MARKETS
     GROW ESTABLISHED MARKETS        GROW ESTABLISHED MARKETS            ALL OF NEW ZEALAND

                                    ACCELERATE FUTURE MARKETS                                                                                                  ACCELERATE FUTURE MARKETS
     ACCELERATE FUTURE MARKETS

    A POSITIVE DIGITAL FUTURE FOR   A POSITIVE DIGITAL FUTURE FOR
         ALL OF NEW ZEALAND              ALL OF NEW ZEALAND

(1)Percentage   points
(2)Total   Shareholder Returns                                                                                                                                                             50
ESTABLISHED AND FUTURE
  MARKETS

Grant McBeath
Customer Director
THESE FOUR                            CAPABILITIES            WILL REINFORCE GROWTH
                                     IN OUR ESTABLISHED MARKETS                     AND FUTURE MARKETS

          Established                                                                           Future
          markets                                Simple, intuitive customer experience
                                                                                                markets

                          Wireless                                                                    IoT(1)
                                                        Deep customer insights

                          Broadband                   Automated, smart network                        Digital
                                                                                                      Health

                          Cloud                            Growth mindsets
                                                                                                      Sport

(1)Internet   of Things
                                                                                                                52
ESTABLISHED                                       MARKETS
                       WHAT ARE THEY

                Wireless                                          Broadband                                                  Cloud

  Always on connectivity anytime, anywhere                Exponential growth in data demand             Flexible ‘as a service’ solutions that utilise shared
                                                                                                                            infrastructure

  Emphasis on wireless over fixed driven by            Increasing pace of new entrants joining the           Digital business transformation services
           ownership economics                                           market

Strong customer preference for digital delivery               Consumers benefitting from                   Underpinned by best in class cyber security
  and self-service and fast hassle free set-up                     'more for less'

   ~75% of our customer relationships are            Success predicated on service experience, value   ‘Hybrid cloud’ capabilities delivering best of private
      currently on wireless technology                     adding partnerships and increasing                  and public to meet customer needs
                                                        personalisation of key lifecycle moments

                                                                                                                                                                53
WHERE                                  WE ARE
            ON THE JOURNEY

      Market leader                          Market leader in    Market leader         Promising     5G rollout   Clear channel
     in pay monthly                             fixed and         for onshore        early results   underway     advantage in
         mobile(1)                               wireless       cloud services(1)     from use of                 retail, SME(2)
                                              broadband(1)                              data and                    and B2B(3)
                                                                                        analytics
                                                                                    driving growth
                                                                                    in key markets

(1)Market share estimates sourced from IDC
(2)Smalland Medium sized enterprises
(3)Business-to-Business
                                                                                                                                   54
OUR          2023
   AMBITION
                                                                     Wireless
              To deliver amazing customer experiences wherever our customers are with great speeds, awesome
                                        content and underpinned by our 5G rollout

                        Market insights                                                         How we will deliver
                                                                                  Investments in 5G rollout, edge computing and network
    Demand for more data, at higher speeds with lower latency
                                                                                                     slicing capability

            Demand for connectivity anytime, anywhere                           Network densification and 4.5G expansion and rollout of 5G

       Scale adoption of mobile apps and streaming services                      Endless mobile and uncapped wireless broadband services

                                                                                Spark App – the remote control to your life, enabled through
 Strong preference for digital self-service and fast hassle free set-up
                                                                                             simple intuitive customer journeys

               Demand for value beyond connectivity                                Partnerships - Spotify, Netflix, Xbox, Xero, Spark Sport

                                                                                                                                               55
OUR                           2023
                   AMBITION
                                                                                 Broadband
                                                      Sustain our market leading(1) position whilst growing profitability

                                               Market insights                                                   How we will deliver

                  Highly mature market with high household penetration and UFB                  Multi-brand approach combined with data and analytics to
                                     rollout ~91% complete                                              increase relevance in all market segments

                    Highly competitive reseller market with 80+ internet service            Differentiation through best in class value added services, connected
                                 providers (low barriers to entry)                              home ecosystem and superior in-home customer experiences

                       Competitive acquisition offers and increased bundling                  Use wireless broadband to compete in more market segments to
                     reducing profitability and resulting in long payback periods                         expand product margin and profitability

                        Wireless can meet the needs of an increasingly broader                Uncapped wireless broadband and investments in 5G create a
                                           customer base                                          competitive offer to fibre for many of our customers

(1)Market   share estimates sourced from IDC                                                                                                                        56
OUR                              2023
                     AMBITION
                                                      Cloud, Security and Service Management
                                                               Spark is well positioned to accelerate digital transformation

                                                Market insights                                                      How we will deliver

                                        COVID-19 increasing demand for cloud                             Providing end-to-end hybrid-cloud solutions and cloud
                                        migration, security and remote working                         transformation support via our unique Leaven proposition

                                   Continued local IaaS(1) growth, particularly in the                       Partnerships with hyperscalers to deliver full
                                   context of hybrid and multi-cloud, albeit slowing                                suite of public cloud services

                                                                                                              Supporting remote working and business
                                    Strong and growing demand for (hyperscale)                              continuity through digital workplace solutions
                                               public cloud services                                            and securing customer environments

                                                                                                             Continued investment in people, process and
                         Sustained demand for outsourced IT service management                             technology to deliver an exceptional end-to-end
                                                                                                                      managed service offering

(1)Infrastructure   as a Service                                                                                                                                  57
FOUR                  KEY CRITERIA                   HAVE INFORMED OUR
                 IDENTIFICATION                      OF FUTURE MARKETS

           Builds from our                     Delivers a                               Reinforces                          Leverages our
           enhanced core                       material prize                           the core                            local advantage
           capabilities

•   Enables a simple and intuitive   •   Has established and/or growing      •   Improves our network            •   Service and experience are
    digital customer experience          revenue pools                       •   Improves our data or customer       important
•   Next generation customer         •   Material expected growth                insights                        •   Involves hardware or infrastructure
    insights and analytics can be    •   Way of doing business will likely   •   Improves our range of           •   Spark has in-person or personal
    leveraged                            change                                  offers/products                     touchpoints
•   An automated ‘smart network’     •   Market players/share will likely    •   Reduces our costs
    for the future with lowest           change
    cost/GB                          •   Short disruption timeframe
•   Leverages growth mindsets and    •   ROIC
    Agile at scale operating model

                                                                                                                                                           58
WHY                        WE PRIORITISED THESE
                            FUTURE MARKETS

                                                          Digital
                                                                                                               IoT                                                     Sport
                                                          health
                                    Spark Health will support the digital              The ‘Internet of Things’ (IoT) will                          Spark Sport helps us ‘own
                                    transformation of the New Zealand                    play a critical role improving                          entertainment in the home’ and
                                            healthcare sector                            productivity in New Zealand                              differentiates Spark products

Est. revenue pool
for                                                 ~$1bn                                           ~$1bn                                                    ~$0.5bn
New Zealand

Why Spark?                      •   Large space (>$20B) growing fast            •   Sizable value pool (~$3.5B by 2024)                •   Supports our strategy to offer best in class paid
                                    (~5% YoY)                                   •   New technology will bring significant disruption       VAS(2) in the home
                                •   Sector is ripe for digital disruption           in established growing profit pools                •   Leverages existing strong customer base
                                •   Spark has relationships and insights, via   •   Spark has a strong presence in B2B(1)              •   Technology has disrupted the market and Spark
                                    Spark Health                                •   Further enabled by 5G                                  introduced sports streaming to New Zealand
                                •   Experience in working with Government       •   Spark’s network, products and field services       •   Sports customers are looking for innovative
                                    and the public sector                           support growth in high value IoT management            viewing solutions
                                                                                    and support                                        •   Spark has exclusive and attractive content for both
                                                                                                                                           Spark and non-Spark customers
(1)Business-to-Business
(2)Value   added services                                                                                                                                                                        59
OUR                          2023
                   AMBITION
                                               Where Spark is today                                                   Ambition for FY23

                                      Creating awareness of Spark’s IoT(1) offerings. Already in       Become the New Zealand IoT(1) platform
                                      market with asset tracking and smart metering solutions          partner of choice

                                                                                                       Grow end-to-end offering beyond IoT(1) by leveraging
                                      Growing pipeline of strategic industry plays through proof
                           IoT(1)     of concepts, supported by industry expertise
                                                                                                       strength of existing assets

                                      Focussed on increasing sales of current offering to the health   An open, modern cloud based Digital Health Platform offering
                                      vertical (e.g. hospitals, GPs, aged care, etc.)                  a full range of Telco and IT services to the New Zealand health
                                                                                                       ecosystem
                          Digital     Preparing to launch Digital Health Platform to better connect
                          Health      New Zealand health providers                                     Value added services e.g. electronic medical records, health
                                                                                                       analytics

                                      Launched Spark Sport platform and established brand              New Zealand’s premier sports streaming business that meets
                                      and offering                                                     the evolving needs of New Zealand sports viewers
                                      Acquired key content rights                                      Partnering for success to delivery wider reach, capability and
                                                                                                       content
                          Sport       Successfully delivered Rugby World Cup 2019                      Growing business with targeted content investments focussed
                                      Preparing to launch New Zealand Cricket                          on customer demand and delivery of commercial returns

(1)Internet   of Things                                                                                                                                                  60
DELIVERING                                                           CLEAR CUSTOMER,
                 OPERATIONAL AND                                                                FINANCIAL BENEFITS

                                            • Acquisition and retention benefits driven by further growth in
                                              adoption of wireless technologies and ongoing digital services
       Revenue                                and cloud transformation
                                            • Entry into future markets IoT(1), health and sport providing new                    Ambition for FY23(2)
                                              revenue opportunities
                                                                                                                     Financial Performance

                                                                                                                     ~$140m-$160m revenue growth opportunity from established
                                            • Ongoing network investment supporting growth in wireless and           markets over the next three years
                                              IoT(1)
                                            • Cloud growth supported by investment in digital transformation         ~$80m-$90m revenue growth opportunity from future
       Investment                             support costs                                                          markets over the next three years
                                            • Platform development costs associated with enhancing Spark Sport
                                              offering and entry into health market                                  Innovating for growth in new business while delivering cost
                                            • Targeted investments in sports content that will deliver value         efficiencies in the core over the next three years captured
                                                                                                                     under simple intuitive customer experience and smart
                                                                                                                     automated networks capabilities

                                            • Ongoing transition to a wireless future and digital business           Operational Performance
                                              transformation delivering customer care efficiencies
                                            • Tight focus on product costs improving product profitability           ~30-40% of broadband base connected via wireless
       Efficiencies                         • Cost efficiencies provide optionality to reinvest in                   broadband services
                                              new future markets
                                                                                                                     ~1m IoT(1)connected devices

(1)Internet   of Things
(2)Refer   to financial aspiration section for overall summary of FY23 financial performance ambitions                                                                             61
BALANCING                                                OPPORTUNITIES
                  AND RISKS                             ESTABLISHED MARKETS

                                         Opportunities                                                                       Risks
                       Rollout of 5G supporting significant increase in                      Ability to scale and monetise   MITIGATED   Investing in line with demand and
                                                                                                                                 BY
                       capacity to meet customer demand for more data                        significant investment in 5G                use cases that can be scaled and
                       and unconstrained capacity                                            spectrum and infrastructure                 commercialised
                                                                                  Wireless

                       Growing need for super simple in-home                                 Competitive market place        MITIGATED   Investing in wireless capacity and vertical
                                                                                                                                 BY
                       experiences with intuitive, digital automations                       with pressure                               integration of digital experience layers that
                       'out of the box' across a growing range of                            on profitability                            simplify and automate customer
                       connected hardware                                                                                                experiences
                                                                                 Broadband

                       Growing data consumption and computing power increasing               Organic growth pipeline and     MITIGATED   Strategic partnerships with hyperscalers
                                                                                                                                 BY
                       demand for cloud solutions                                            demand attracting global                    and ongoing focus on complete cloud
                       Enabling data, AI and ML(1) to drive enhanced customer                hyperscalers to New Zealand                 custodianship and hybrid approach
                       experiences and operational effectiveness                             market
                                                                                   Cloud

(1)Artificial   intelligence and Machine Learning
                                                                                                                                                                                         62
BALANCING                                                OPPORTUNITIES
                 AND RISKS                              FUTURE MARKETS

                                    Opportunities                                                                                    Risks
                     Explosion of connected devices                                           Inability to get leverage across use   MITIGATED   Proof of concepts with select
                                                                                              cases resulting in having to build         BY      partners and regular market
                     Rapid market growth forecasted across the IoT(1)                         bespoke solutions                                  scanning and forward focussed
                     value chain beyond just connectivity                            IoT(1)   Arrival of large scale international               partnering
                                                                                              players

                     Significant government investment to accelerate digitisation             Heavily fractured health               MITIGATED   Clear focus on connecting with key
                     of health                                                                market                                     BY      stakeholders and cross sell of current
                                                                                              Slow moving partners and                           IT solutions
                     Increasing trust of tele-health services by medical            Digital   key stakeholders                                   Specialist team with deep
                                                                                                                                                 understanding of sector and
                     professionals and consumers post COVID-19
                                                                                    Health                                                       relationships

                                                                                              Limited additional sports content      MITIGATED   Leveraging existing content and
                                                                                              for next 18-24 months                      BY      value of Spark group and targeted
                     Increasing momentum in customers adopting online
                     viewing over traditional viewing solutions of a wide                     Increasing content acquisition                     strategic partnerships
                     range of entertainment offerings                                         costs
                                                                                    Sport

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OUR PURPOSE

       TO HELP                               ALL OF NEW ZEALAND
           WIN BIG                  IN A DIGITAL WORLD
   Āwhinatia ngā tangata katoa o Aotearoa Kia matomato te tipu I te ao matihiko.

                                                                                       Our 3 year goals

                                                                                                                                                                 Sustainable
                                                                                                                                      Best cost                free cash flow
            +40 NPS on                                                                                   Lift digital
                                            Brand                                                                                   ~31% EBITDAI                 growth and
              every                                                        +70 eNPS                        equity
                                           strength                                                                                    margin                     top decile
             measure                                                                                        +25k
                                           +10pp(1)                                                                                                                 TSR(2)

                                      WORLD CLASS CAPABILITIES        WORLD CLASS CAPABILITIES      A POSITIVE DIGITAL FUTURE FOR   WORLD CLASS CAPABILITIES    WORLD CLASS CAPABILITIES
      WORLD CLASS CAPABILITIES
                                           AND CULTURE                     AND CULTURE                   ALL OF NEW ZEALAND              AND CULTURE                 AND CULTURE
           AND CULTURE

                                                                    A POSITIVE DIGITAL FUTURE FOR                                                              GROW ESTABLISHED MARKETS
     GROW ESTABLISHED MARKETS        GROW ESTABLISHED MARKETS            ALL OF NEW ZEALAND

                                    ACCELERATE FUTURE MARKETS                                                                                                  ACCELERATE FUTURE MARKETS
     ACCELERATE FUTURE MARKETS

    A POSITIVE DIGITAL FUTURE FOR   A POSITIVE DIGITAL FUTURE FOR
         ALL OF NEW ZEALAND              ALL OF NEW ZEALAND

(1)Percentage   points
(2)Total   Shareholder Returns                                                                                                                                                             64
FINANCIAL
  ASPIRATION

Stefan Knight
Finance Director
WHERE                          WE ASPIRE
                      TO BE         BY 2023

                  Primarily                      Digitally                   Leading Cloud                       5G                               Future
                  Wireless                        Native                       Custodian                     Everywhere
                                                                                                                  .                              Workforce
        ~80% of relationships               Digital channels are the         Bringing the best of         5G and IoT(1) deployed                Skills rebalanced
            on wireless                      predominant choice            private and public cloud            nationwide               Top decile culture, defined
            technology                      Experience consistently           together with our              Unconstrained               by inclusivity and growth
                                              replicated across all            service expertise             mobile capacity              Best-in-class adaptive
                                                    channels                                                                                    leadership

                              Delivery of these aspirations will result in highly engaged customers and people, growth and top decile returns

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                                                                                                                                                                      66
OUR                                                    PLAN TO DELIVER
                                                LONG-TERM VALUE                                                                            FOCUS AREAS
SPARK’S MODEL FOR
                                                                                                                          • Grow established markets mobile, broadband and cloud
LONG-TERM VALUE                                                                  Consistent          REVENUE GROWTH       • Enter future markets – digital health, sport, IoT(1)
                                                                                  earnings
                                                                                                     MARGIN EXPANSION     • Primarily wireless
                                                                                   growth
                                                                                                                          • Ongoing cost reduction programmes
                                                                                                                          • Improved effectiveness of labour
                   Evidenced by Total Shareholder Returns

                                                                                                                          •    Simple intuitive customer experience
                                                                                                                          •    Deep customer insights
      Long-term value

                                                                                              COMPETITIVE ADVANTAGE       •    Automated smart network
                                                                                                                          •    Growth mindsets
                                                               Sustainable                      ENVIRONMENTAL AND
                                                                business                       SOCIAL SUSTAINABILITY
                                                                                                                          • Create a sustainable Spark
                                                              performance                                                 • Economic recovery and transformation
                                                                                                                          • Champion digital equity
                                                                                                STRONG GOVERNANCE
                                                                                                                              • Proactive risk management policies
                                                                                                                              • Diverse Board composition and skills

                                                                                                                          • Capex maintained at 10%-11% of revenues
                                                                                              TIGHT CAPITAL EXPENDITURE
                                                                                                                          • Improved cash conversion
                                                                                                MANAGEMENT DRIVING
                                                                             Sustainable       FREE CASH FLOW GROWTH      • Investment focussed on future revenue streams and
                                                                                                                            building capabilities
                                                                              dividend
                                                                               profile                                        • Ambition to pay growing and sustainable dividends, funded
                                                                                                  PRUDENT CAPITAL
                                                                                                     STRUCTURE                  through sustainable free cash flow

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                                                                                                                                                                                            67
COVID-19                                                            HAS RESULTED IN
                                           NEW BUSINESS IMPACTS

                                                                          Current
                                                                          assumptions/initiatives               What’s changed?
     COVID-19 BUSINESS IMPACTS

                                    Financial                             Mobile market growth                   Likely to be slower, particularly roaming and handset sales
                                                                          Cloud growth                           IaaS and SaaS(1) likely to benefit, but potentially some offset in other IT outsourcing
                                                                                                                 programmes
                                                                                                                 New opportunities emerging due to demand for remote working solutions

                                                                      Grow wireless broadband                    Removal of overage charges during lockdown creates greater confidence to increase caps,
                                    Current                                                                      and drive uptake of unconstrained capacity
                                    Initiatives                       Prepare for 5G                             Increasingly important to support New Zealand's return to growth and innovation

                                    Strategic                             Build world class capabilities        Increasingly important simple digital experiences need to be accelerated
                                    Choices                               Accelerate future markets             New opportunities will exist, those already identified (e.g. health) even more relevant

                                                                                     Negative EBITDAI impact for COVID-19 expected to be ~$75m in FY21

(1)Infrastructure                as a Service and Software as a Service                                                                                                                                    68
MODEST                                           REVENUE GROWTH THROUGH                                                                                         STRONG EXECUTION
                   IN ESTABLISHED MARKETS                                                                                AND ENTRY INTO FUTURE MARKETS
                                                      FY20(1)                         FY17-FY20
                                                                                                                     FY21 to FY23 Aspiration
                                                       $m                               CAGR
 Mobile Service Revenue                                  $848                               3.2%
                                                                                                                     Moderated growth in FY21, lifting thereafter, as COVID-19 situation improves
                                                                                                                     •   COVID-19 will impact roaming and handset sales in FY21
 Mobile Non-service revenue                              $440                               3.7%
                                                                                                                     •   Demand for data continues, supported by wireless network investment, driving ARPU(2) growth
                                                                                                                     •   Connection growth in pay-monthly and SME(3)
 Total Mobile                                           $1288                               3.3%
                                                                                                                     Moderated growth in FY21, lifting thereafter, as COVID-19 situation improves
                                                                                                                     •   IaaS and SaaS(4) will continue to grow, but potentially some short term offset in other IT outsourcing programmes
 Cloud, Security and Service                             $443                              11.9%                         due to COVID-19
 Management                                                                                                          •   Organic growth opportunities with strong pipeline for cloud and security services
                                                                                                                     •   Partially offset by price erosion as market matures

                                                                                                                     Broadly flat, with focus on holding connection share
                                                                                                                     •   Lower growth in overall market
 Broadband                                               $680                               0.3%
                                                                                                                     •   Competitive market place with 80+ players, low barriers to entry
                                                                                                                     •   Increasing data caps on wireless broadband to increase the addressable market

                                                                                                                     Consistent decline
                                                                                                                     •   Ongoing declines in legacy voice
 Fixed Voice                                             $391                              (13.4%)                   •   Ongoing fixed to mobile substitution
                                                                                                                     •   A much smaller part of our business by FY23 i.e. likely to be less than 7% of total revenues, compared to 11% in
                                                                                                                         FY20

                                                                                                                     Higher growth
 Other Revenues(5)                                       $130                              10.6%                     •   New revenues from future markets such as IoT(6) and Digital Health
                                                                                                                     •   Growing subscriber base in Sport

(1)FY20 Total revenue was $3,623m which also includes Managed Data, Network and Services             (3)Small   and Medium sized enterprises                                   (5)Other   Revenues include Spark Sport, Qrious, IoT (Internet of Things)
($248m), Procurement and partners ($408m), and Other gains ($35m)                                    (4)Infrastructure as a Service and Software as a Service                  (6)Internet  of Things
(2)Average Revenue Per User                                                                                                                                                                                                                                69
REVENUE                                       WILL CONTINUE
              TO REBALANCE
WITH MOBILE AND CLOUD EXPECTED TO DELIVER ~50% OF REVENUES AS VOICE                                                           Modest revenue growth comes from
           BECOMES A MUCH SMALLER PART OF THE BUSINESS                                                                        Established Markets

                                                                                                                                      Wireless
                                                                                                                                      Via 5G and unconstrained capacity

                                                                                                                                      Cloud
                                                            Mobile                                                                    Via hybrid cloud solutions and digital
                                                                                                                                      transformation
                                                         Cloud, security
                                                            & service
                                                          management                                                          And entry into Future Markets
                                                        Other IT Services                                                             IoT(2)
                                                                                                                                      Via growth in connected devices to
                                                             Other                                                                    grow to ~1m

                                                          Broadband
                                                                                                                                      Digital Health
                                                                                                                                      Via new revenue opportunities
                                                             Voice
                                                                                                                                      supported by the introduction of Digital
                                                                                                                                      Health Platform
                                       FY17                                                 FY23
                    ~$75m impact on gross margin from                 Impact on gross margin from fixed voice expected to             Sport
                           fixed voice decline                       be substantially lower as revenues and costs reduce as
                                                                         customers shift away from copper and PSTN(1)                 Via growth in subscriber base
(1)Public   Switch Telephone Network
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FOCUS                                     ON EFFICIENCY                                              AND WIRELESS
                                   DRIVING MARGIN EXPANSION

                                                                  FY20(1)                     FY17-FY20
                                                                                                                               FY21 to FY23 Aspiration
                                                                   $m                           CAGR
                                                                                                                               Broadly flat
                Total mobile                                        $459                            (0.3%)                     • Lower service revenue growth and slower handset renewals
COST OF SALES

                Cloud, security and service                                                                                    Moderation
                                                                     $90                           27.9%(2)
                management                                                                                                     • In line with revenue growth and reduced near term IT project activity

                                                                                                                               Continued declines
                                                                                                                               • Growth in wireless broadband; partially offset by
                Broadband                                           $339                            (3.3%)                     • Ongoing competitive intensity in market
                                                                                                                               • Migration to more expensive fibre inputs, and local fibre company price increases

                                                                                                                               Similar declines
                Fixed Voice                                         $146                            (9.7%)                     • Connection loss and substitution to alternative wireless and fibre alternatives

                                                                                                                               Declining
                                                                                                                               • Ongoing simplification, automation and digitisation
                Labour                                              $511                            (2.4%)                     • Agile maturity supporting further productivity and efficiency gains which offset inflationary pressures and
                                                                                                                                  pay rises
                                                                                                                               Targeted declines
                Opex                                                $402                             1.4%                      • Continue to target cost efficiencies to offset inflationary pressures and cost in
                                                                                                                               • Some cost reductions being consciously reinvested in support of revenue growth

                (1)FY20   Total costs were $2,510m which also includes Procurement & Partners ($362m), Managed data, network and services ($119m), Other product costs ($82m)
                (2)Increase  reflects changing mix of revenue with increases in public cloud which incur higher cost of sales but lower labour to support
                                                                                                                                                                                                                                               71
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