2019 SMM insights - driving the maritime transition - SMM Hamburg
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SMM insights 2019 driving the maritime transition
2 CONTENT & EDITORIAL
table of contents
04 06
news understanding the needs of
INMEX SMM India • the industry Key excerpts
Maritime world stage • from the SMM Maritime
Opinion: The human factor Industry Report 2019
10 16
the green revolution sustainable enjoyment
SMM 2020 will point the The cruise boom shows no
way towards emission-free signs of slowing. The latest
shipping developments
18 22
Cover photo: HMC/Michael Zapf
off to new shores wide spectrum and
The digital disruption is about comprehensive expertise
to revolutionise the shipping The conferences at
industry a glance
3
dear readers,
Claus Ulrich
Selbach
Business Unit
dear friends
Photo: HMC/Michael Zapf
Director
Maritime and
Technology Fairs
and partners
of SMM,
Hamburg Messe und
Congress GmbH
S hipping plays a key role in the international
exchange of goods. While the carbon diox-
ide emissions of ships per tonne of cargo carried
practical side of these environmental topics will be
represented by a wide range of sustainable technolo-
gies offered by leading manufacturers. Exhibition Hall
and kilometre travelled are lower than those of A5 as well as the “Green Route” through all 13 halls
other modes of transport, one fact remains: if the will be entirely focused on eco-friendly solutions for
shipping industry were a country, it would be the the maritime industry.
world’s sixth largest emitter of CO 2. Nevertheless
it has accepted its share of the responsibility, and SMM is the showcase of the global maritime
not just in the wake of the current environmen- industry, and its exhibitors and visitors are deter-
tal debate. It has defined ambitious goals and mined to support the global maritime transition,
is investing massive amounts of capital in new whether with regard to energy, green, or digital
technologies to minimise the negative effects of technologies.
maritime traffic.
Innovation is key, and this is especially evident
Global environmental and climate protection poli- in Smart Shipping. From fleet management to
cies and the digital transformation are two strong condition monitoring, through to weather routing,
forces that will fundamentally change global more and more maritime companies are embrac-
logistics processes and the maritime industry in ing the tools of the digital age. We are far from
particular. The motto we have chosen for SMM having exhausted their potential, as the Maritime
2020 – “Driving the Maritime Transition” – and Future Summit will demonstrate in its discussions
this issue of SMM Insights 2019 reflect this revolving around Artificial Intelligence; numerous
situation. solutions presented at SMM will show how these
concepts can be implemented in practice. Being
As the the leading international maritime trade fair, part of the event in 2020 will definitely be a
SMM has taken the lead: For example, gmec, the rewarding experience.
global maritime environmental congress, was estab-
lished as early as 2010. At SMM 2020, the sixth These are fascinating times – for the industry
edition of this conference will again bring together and beyond.
leading experts to highlight pathways towards a We look forward to joining hands with you
climate-friendly shipping sector. By addressing this to develop its potential!
topic, we are actively seeking to establish a dialogue
with environmental organisations and civic move- Sincerely yours,
ments such as Fridays for Future. It is important
for industry to interact with the public proactively,
rather than merely reacting to it. After all, the
maritime industry has many options to operate in a
more climate-friendly manner. At the trade fair, the Claus Ulrich Selbach
4 NEWS
from start-ups to the EU Commission – of the maritime world, for
SMM 2020 is a stage for the entire the first time setting up a
maritime world stand of its own and organ-
ising a conference. Further-
2019 is coming to a and moods that we can additional space will be set more, the German Federal
close, and SMM 2020 is incorporate directly into the aside for it at the next SMM. Ministries for Economic Af-
fully booked nine months planning of SMM,” says Claus Interior design and equip- fairs and Energy (BMWi) and
before it begins. More Ulrich Selbach, Business ment for passenger ships is of Transport and Digital Infra-
than 2,200 exhibitors from Unit Director – Maritime and another field of interest that structure (BMVI) will both be
around the world can be Technology Fairs & Exhibitions will feature more prominently, represented with stands of
confident that everything at at Hamburg Messe und Con- following the highly success- their own for the first time,
the fair will run smoothly. But gress GmbH. For example, ful debut of a new trade fair highlighting the German EU
a good trade fair has to do after the exhibition area exclusively dedicated to this Council Presidency during the
more: “We are engaged in a demonstrating innovative 3D discipline in September (refer second half of the year.
continuous dialogue with our printing technology was a to page 16). There will also With an action-packed pro-
customers to pick up topics top attraction at SMM 2018, be a new category called gramme, more than 90,000
SMMART Founders: “In square metres of exhibition
2020 we will offer innovative floor full of captivating exhibits,
formats to maritime start- and plenty of networking op-
up companies that will help portunities, the SMM will not
them succeed. There will only be an inspiring experience
be elevator pitches helping for visitors but also quite
founders establish contact hectic. Therefore recreational
with investors in an efficient areas will be set-up in 2020
manner,” says Selbach. The where attendees can take a
EU Commission will likewise break, relax and enjoy a low-
seize the opportunity to make stress conversation in a calm
an appearance at this stage atmosphere.
Foretaste: The new trailer raises anticipation for the upcoming
SMM next year. smm-hamburg.com/trailer
the human factor
D igitalisation is one of the focal topics at matters, helping them collaborate. Digital signage
Opinion
SMM 2020, along with environment and and apps provide visibility and help everybody plan
climate protection. But how “digital” can an ana- their day.
logue event actually be? And will digital technology Decision-makers in the maritime industry can
increasingly replace all things analogue? No, it will find virtually any information of interest online; yet
not. Rather, the digital transformation aims to they come to SMM every two years. Why? Be-
combine digital services with analogue experiences cause there is nothing like experiencing the event
to merge two interdependent worlds so they can directly on site, being able to meet up with busi-
perform at their best and generate added value. ness partners in person, shaking their hand and
At Hamburg Messe und Congress we have looking into their eyes. All these are things nobody
long been making use of advanced technology for could ever “digitalise”. It is what we call the human
purposes such as user visitor registration, hall factor, and it will never lose its importance.
layout planning, communication with clients, or SMM is a gathering that encompasses the
admission. 3D animations can produce a great industry’s full scope of knowledge and expertise.
impression of what a particular exhibition stand This is where visitors can inspect innovative
will look like. We use social media to inform exhib- components personally, ask questions, and get
itors and visitors quickly and concisely about what answers. VR goggles make it possible to see
5
Solemn: Opening of INMEX SMM India at the Bombay Exhibition Centre. Successful: More than 5,000 trade visitors attended the fair.
INMEX SMM India 2019 underpins its position as South
Asia’s leading maritime trade fair
The 3rd edition of South Asia’s was accompanied by a first-rate con- business relations across the region. A
flagship fair INMEX SMM India was a ference programme addressing current joint venture of Hamburg Messe und
full success for both, visitors and exhib- topics. For example, the second, highly Congress GmbH and Informa Markets,
itors. 5,000-plus top-ranking industry successful edition of the CIMAC Circle the trade event takes place every odd
visitors attended the event at the Bom- India examined technology solutions year. The dates for the next INMEX
Photos: SMM/Youtube; SMM India; HMC/Michael Zapf
bay Exhibition Centre, Mumbai in early for more sustainable ship operations, SMM India are 11 to 13 October
October. More than 260 exhibitors from among other items. Several networking 2021 at the Bombay Exhibition Centre,
22 nations presented the latest trends events provided attendees with oppor- Mumbai.
and innovative products from all major tunities for in-depth discussions and
segments of the maritime industry. At new contacts. Once again INMEX SMM
the end of the three action-packed days, India proved to be an ideal platform for
the exhibitors were highly satisfied with maritime suppliers who wish to enter Read more at:
the quality of the visitors. The trade fair the South Asian market or expand their inmex-smm-india.com
the technology in action. Specialist conferences For the entire international maritime
explore and discuss the breadth and depth of all community, SMM is the place to be when it
the core topics of concern to the industry. Quite returns every other year. And since all the
frequently, colleagues and business partners key players of the industry from all continents
continue this conversation in the evening come here for this four-day gathering,
hours, after the fair complex has closed their visit is highly efficient. After
its gates, over a glass of beer or wine. all, business deals are made be-
As fair organisers we support tween people – with a handshake
companies in presenting their advanced providing that crucial personal
products and services in the most touch.
compelling way possible. We stage
themes and create experiences that
help our visitors’ businesses thrive. Bernd Aufderheide,
President and CEO,
And we create the right atmosphere
Hamburg Messe und
for people to mingle, get to know each Congress GmbH
other and build the trust that is essen-
tial in business life.
6 MARITIME INDUSTRY REPORT
7
understanding
the needs of the industry
OUTLOOK How do maritime companies assess their perspectives? What are the
propulsion technologies of the future? Where will digitalisation have the strongest
impact? The SMM Maritime Industry Report 2019 delivers answers.
W here is the shipping industry heading? To
find answers, Hamburg Messe und Con-
gress GmbH again asked shipowners, shipbuild-
according to the SMM MIR. In particular, combinations
of battery technology with marine diesel oil (MDO; 48
per cent) or LNG (39 per cent) are high up on ship-
ing companies and suppliers around the world to owners’ agendas. Both are suitable options to meet the
assess the current economic and technological increasingly stringent environmental regulations. All in
developments, following up on the first survey all, more than two thirds of responding shipowners say
conducted in 2017. Roughly 1,500 industry play- they must invest in their fleets in service to comply with
ers from around the world, mostly company exec- the sulphur cap. Only 29 per cent intend to replace
utives, took part in the new survey for the SMM their tonnage with newbuilds. The general interest in
Maritime Industry Report (MIR). This makes the building new ships is relatively low among owners:
SMM MIR 2019 one of the most comprehensive
maritime industry surveys ever conducted.
choice of fuel
RETROFITS PREFERRED LNG has the highest single share, but MDO and HFO/MFO combined
Companies are facing enormous challenges: First remain higher. Preference for MDO/LNG declined notably compared
and foremost it is the tightened environmental with last time.
regulations that require rapid action. The abandon-
ment of high-sulphur fuel by most shipowners in LNG – Liquified
45
Natural Gas
response to the 2020 sulphur cap is just the first
step. In the medium term the shipping industry’s MDO – Marine
Diesel Oil 38
CO 2 footprint must be reduced substantially (refer
to page 8). “The most urgent question facing the Hybrid drive technolo-
gies/combination 31
shipping industry today is what the fuel of the
of different fuels
future will be,” says Ralf Nagel, Managing Board
HFO/MFO – 20
Hybrid drive technology
Member of the German Shipowners Association
Heavy Fuel Oil – Combination of fuels
(VDR). According to the MIR, ship operators cur-
rently prefer LNG (45 per cent) over all other ship Wind 10
fuels. This is especially true for cruise companies
48
which are determined to live up to their environ- Methanol 9 MDO / Electric
mental responsibility. According to the Cruise Lines
International Association (CLIA), the current global LPG – Liquefied LNG / Electric 39
Petroleum Gas 9
orderbook lists 26 LNG-powered vessels.
MDO / LNG 37
“More and more companies are taking active Electricity-based
9
Photos: HMC/Michael Zapf
measures to reduce emissions from ships,” says synthetic fuels HFO / MDO 12
Dr Reinhard Lüken, Managing Director, German
Solar Following fuels/
Shipbuilding and Ocean Industries Association 6 10
technologies
(VSM). Hybrid solutions are also on the shortlist,
8 MARITIME INDUSTRY REPORT
Photos: HMC / Nico; Katrin Neuhauser
Networking: At SMM, visitors can speak directly with experts. Eyecatcher: The corridors of the halls are lined with exciting exhibits.
Fewer than one third intend to order new ves-
sels before the end of the coming year. Gas carriers
order activities cruise ships (15 per cent) top the newbuilding shopping list.
The demand for all cruise ship types appears to be high. 54% of survey BOOMING SEGMENTS
participants from shipyards believe that the demand for river cruise ships Installing scrubbers, ballast water management
is increasing. They expect the biggest boost to come from cruise ships for systems and new propulsion technology, ship-
special areas (57%). More than 80% see repairs increasing up to the end
yards specialising in commercial ships are staying
of 2020.
busy mainly thanks to the demand for overhauls,
Cruise ships Cruise ships repairs, retrofitting and conversion jobs. 53 per
for rivers for deep sea cent of yard operators are expecting an increased
need for tanker repairs between now and the end
of 2020, and 48 per cent are anticipating the
same for container ships. As for the newbuilding
market, however, other segments are expected to
54 % 57 % grow: 64 per cent of shipbuilders believe orders
for RoPax ferries and expedition cruise ships will
Figures in Figures in
per cent per cent
increase, and 59 per cent see the demand for naval
vessels growing. The well-filled orderbooks benefit
the supply industry, as well. Among all the partici-
pating stakeholder groups, the outlook of suppliers
is brightest, with more than one third anticipat-
Cruise ships for Demand for ship overhauls, ing excellent sales opportunities. 74 per cent say
special areas repairs, refits or conversions they are able to sell their innovative technologies,
an outcome that shows in the Maritime Industry
Score: The improved mood in the industry com-
pared to 2017 (from 54.6 to 56.8) is mainly a
64 % 81 % result of the supply industry’s positive expectations.
Figures in Figures in
per cent per cent
INCREASING DIGITALISATION
Apart from environment and climate protection,
digitalisation is the strongest driver of the maritime
transformation. In particular, innovation enabling
ill increase significantly
w will not change will drop significantly autonomous shipping is receiving plenty of public at-
will increase will drop Don‘t know
tention, whereas the SMM MIR shows that industry
stakeholders view self-controlled ships as rather a
futuristic vision. Just under 70 per cent of respond-
9
ents from shipping companies cannot imagine un- can you imagine using unmanned
manned ships sailing the oceans in the near future. shipping commercially?
On the other hand, many see promising po-
The perception of commercially used unmanned shipping has hardly
tential in increasing digitalisation, for example in
changed, about 1/3 of shipping managers believe it will become a reality
the form of land-based fleet operation centres within the next 20 years.
processing ship operation data. “New digital and
0
propulsion technology developments help us man-
9
0
How long
9
1
4
age highly complex equipment, allowing us to op-
9
erate the sophisticated organisms we call ships in
do you think it
a much more climate-friendly manner around the
will take that
world,” says Martin Johannsmann, chairman of the
to happen?
8
32 %
5
board of the German Mechanical Engineering Indus-
try Association (VDMA). Unsurprisingly, the share
of respondents who believe that cyber security is a YES
Figures in
very important concern is as high as 83 per cent.
3
per cent
1
HIGH INTEREST IN SHIP INTERIORS
In view of the persistent boom of the cruise indus- ≤5 ≤10 ≤20 ≤40 >40
try, this year’s SMM MIR survey included questions years
68 No
specifically addressing interior design and equip-
ment for passenger ships. Approximately 40 per
cent of participants in the study indicated a need customer attitude towards
for products and services related to ship interiors innovations
within the next 12 months. Shipyard executives in
particular are highly interested in system suppliers Product innovations of the suppliers are
offering turnkey solutions. In response to this grow- accepted by the market: 74% say that
they can sell their innovations at
ing demand, Hamburg Messe und Congress GmbH
74 %
least occasionally.
arranged the Cruise & Ferry Route at SMM 2018,
and dedicated an exclusive exhibition area just for They are purchased regularly Figures in
They are purchased occasionally per cent
marine interiors. The highly positive feedback re- They are purchased rarely or never, but
ceived from exhibitors and visitors alike prompted most customers have shown interest in them
They are purchased rarely or never, but some
the organisers of SMM to create a new trade fair:
customers have shown interest in them
MARINE INTERIORS Cruise & Ferry Global Expo. There is little or no interest in innovations
This industry fair, which will regularly take place in
non-SMM years in the future, had its successful
debut in September 2019 (see page 16). SMM MIR: the background
AN INDUSTRY IN MOTION The SMM Maritime Industry Report (MIR) is prepared
Generally speaking, the SMM MIR provides fasci- jointly by Hamburg Messe und Congress GmbH (HMC),
nating insights into the mood across the industry, the organiser of SMM, and the market research institute
says Claus Ulrich Selbach, Business Unit Director mindline GmbH. It is a comprehensive study that reflects
– Maritime and Technology Fairs & Exhibitions at how SMM exhibitors and visitors assess the sector’s
Hamburg Messe und Congress GmbH. “The mari- economic and technological development. The Maritime
time industry is clearly undergoing a process of pro- Industry Score summarises the economic expectations.
found change that will be a prevailing topic in the The SMM MIR was conducted for the first time in 2017.
discussions at SMM 2020 and the accompanying This year’s study additionally covered aspects relating to
conferences,” says Selbach. Presenting innovative ship interiors. The participant demographics reflect the
technologies and comprehensive expertise, the full breadth of industry segments, with 62 per cent of
leading international maritime trade fair will defi- respondents representing suppliers, 18 per cent
nitely give visitors the ingredients they need to tack- shipowning companies, 13 per cent shipyards, and 7 per
le the challenges of the future, as promised by the cent interior designers. Nearly one third of respondents
motto of SMM: “Driving the Maritime Transition”. are exhibitors at SMM, while the remainder are visitors.
10 ENERGY TRANSITION
the green
revolutio
RESPONSIBILITY Environment and climate protection are at
the top of the maritime industry’s agenda. But the ambitious
goals announced by IMO can only be achieved through
innovative technologies. SMM 2020 in Hamburg will point
the way towards emission-free shipping.
T he SMM year 2020 marks a
turning point in internation-
al shipping. A lower global limit
for the sulphur content of ship
fuels will be in force as of January
1: Instead of the current 3.5 per
cent, the allowable maximum will be
0.5 per cent. For decades, heavy fuel oil By the year
was the fuel of choice for shipowners; soon they will 2050, CO 2 emissions
be unable to use HFO unless they install large and ex- from shipping are to be cut in half compared
pensive exhaust gas cleaning systems, or scrubbers to the reference year 2008. What is more, ac-
on their vessels. The new limit, called Sulphur Cap, is cording to the commitment announced by the In-
just one of the measures taken by the international ternational Maritime Organization (IMO), the industry
shipping industry to reduce its ecological footprint. wants to be able to operate entirely without carbon11
the International
Maritime Organization’s (IMO)
climate protection roadmap
on
Efficiency standards for Publication of 3rd CO2 roadmap adopted
newbuilds and fleet in service IMO Greenhouse
adopted (EEDI & SEEMP) Gas Study
July 2011 October 2014 October 2016
IMO CO2 strategy adopted Phase 1: Ships Beginning of 4th IMO
collect fuel data Greenhouse Gas Study
Spring 2018 January 2019 Spring 2019
Autumn 2020 2050 2100
Phase 2: Reduction of CO2 Reduction of CO2
Data analysis emissions from ships emissions from ships
to no more than 50 per by 100 per cent
cent of 2008 levels
emissions (refer to in- tanoğlu following her election as the new president BIMCO: The
world’s largest
fographic) by the year of BIMCO.
shipowners asso-
2100. ciation represents
The industry stake- IDENTIFYING THE BEST CONCEPTS roughly 1,900
members from
holders are fully aware of With its motto “SMM 2020 – Driving the Maritime more than 120
their responsibility; after all, Transition”, the leading international maritime trade countries.
the ship is the most important fair directly addresses the massive changes the in-
mode of transport in internation- dustry is undergoing. From efficiency improvements
al trade. “Environment protection and to LNG fuel, battery technology and fuel cells through
climate change are core concerns of the to synthetic fuels and power-to-X technology, “the
Photo: Alones/Shutterstock
public, and it will be my priority to induce the race for the best concepts has just begun,” says Dr
shipping industry to accept this reality and deliver Uwe Lauber, Chairman of the Mechanical Engineering
solutions that will fulfil the world’s environmental ex- Industry Association – Marine Equipment and Sys-
pectations,” said the Turkish ship owner Şadan Kap- tems, VDMA. As CEO of MAN Energy Solutions SE,12 ENERGY TRANSITION
Photo: Simon Kratzer/MAN; Helle Moos /BIMCO; AIDA Cruises (2); CMA CGM; Scandlines; Reederei Hartmann
New build:
“AIDAcosma”, equipped with state- »Environ-
of-the-art environmental technology, ment
will enter service in spring 2021.
protection
and climate
change
are core
concerns
of the
public.«
the world’s largest ship engine manufactur- to use LNG as an intermediate ship fuel. Passenger Şadan Kaptanoğlu,
president of BIMCO
er, he is fully aware that “decarbonising maritime ships have begun adopting the technology: Accord-
logistics must begin with decarbonising the fuels ing to the Cruise Lines International Association
used”. The users agree: “What we need in order (CLIA), 44 per cent of cruise ships on order at
to achieve the ambitious IMO climate goal is noth- the world’s shipyards will use LNG as primary fuel
ing less than a technology revolution,” says Alfred (refer to Cruise Market, Page 16/17). “AIDAnova”
Hartmann, president of Verband Deutscher Reeder and “Costa Smeralda”, both launched recently, have
(VDR), the German Shipowners Association. “We taken the lead.
need a full-fledged innovation push in research and
development. And we need alternative fuels that LNG AS A LOGICAL BRIDGE
can be produced sustainably in a carbon-neutral TECHNOLOGY
way.” But the merchant shipping segments are not lag-
»Decarboni-
While it will be a long way until we reach that ging behind; “Jaques Saadé” will be the first of nine sing mariti-
goal, the industry is producing an enormous amount new LNG-propelled megaboxers to join the fleet of me logistics
of innovations that show its potential. One option is CMA CGM as of 2020. With a capacity of 23,000 must begin
with decar-
bonising
the fuels
used.«
Dr Uwe Lauber,
Chairman of the
Mechanical
Engineering Industry
Association – Marine
Photo: By Alf van Beem - Own work, Public Domain, Wikimedia 76854305
Equipment and
Systems (VDMA)
Pioneer: The container ship “Sajir”, built in 2014, gets a conversion to LNG propulsion on behalf of Hapag-Lloyd.13
Tribute: The world’s first
Award: “AIDAnova” was the first LNG-powered 23,000 TEU con-
cruise ship ever to be awarded the tainer ship was named after CMA
“Blue Angel” german eco-label. CGM founder Jacques Saadé.
TEU, they will be among the world’s largest contain- United European Car Carriers, an operator
er ships. LNG propulsion lowers CO 2 emissions by specialising in transporting motor vehicles, has
20 per cent, while emissions of sulphur and particu- recently exercised an option for a third newbuild
late matter are eliminated almost entirely. with an LNG and battery hybrid power system on
The conversion to LNG propulsion of the board. The new vessel, which will be built by Jiang-
15,000 TEU container ship “Sajir” will cost $25– nan Shipyard Group, China, will enable the company
$30 million. The engine manufacturer MAN SE and to exceed the IMO goal to reduce CO 2 emissions »We need
the classification society DNV GL will be partners by 40 per cent by the year 2030: “When our third alternative
fuels that
to the project. “We offer a fully integrated, com- battery hybrid LNG PCTC is delivered in 2022, it
can be
plete solution. In addition to the conversion of the ushers in a new era for short sea shipping in Eu- produced
engine, this also includes the entire gas treatment rope,” says Glenn Edvardsen, CEO of UECC. sustainably
system for supplying gas to the main engine, includ- The energy transition at sea is progressing: in a carbon-
ing the pilot oil module, and the auxiliary engines The cruise ship “AIDAperla” will be able to oper- neutral
from MAN Cryo and a 300 bar high-pressure pump ate on electricity alone for up to 60 minutes at way.«
vaporator unit (VPU system) from MAN SE,” said a time. 300 metres long, and offering space Alfred Hartmann,
Wayne Jones, Chief Sales Officer MAN SE. A po- president of the
German Shipowners’
tential technology of interest for large cargo ships,
Association (VDR)
highly efficient Combined Gas and Steam Turbines
(COGAS) have achieved efficiency levels in excess of
60 per cent in land-based installations.
Refit: The Scandline hybrid ferry “Copenhagen” will be equipped with a rotor sail next year.14 ENERGY TRANSITION
»We offer
a state-
of-the-art
technology
based on
for 4,000 passengers, the vessel will receive art technology based on the ancient concept of sail-
the ancient
a lithium-ion-battery pack manufactured by the Nor- ing but using 21st century aeronautical technology”,
concept of
sailing but wegian company Corvus Energy within the scope of says Co-founder Cristina Aleixendri. For the SMM
using 21st a pilot project. 2020, she has promised a breathtaking surprise.
century DNV GL now offers a new class notation called
aeronautical TAIL WIND FOR THE INDUSTRY “WAPS” for wind-assisted propulsion systems and
technology.« The power of wind has been assisting the multi- has formed a strategic cooperation partnership
Cristina Aleixendri, purpose cargo ship “Fehn Pollux” since a Flet- with the Japanese shipbuilder Oshima to develop
Co-Founder of tner-type rotor sail was installed on board last year an eco-friendly bulk carrier dubbed “Ultramax 2030”.
bound4blue
– a time-honoured technology that is seeing a re- This concept combines LNG-propulsion, sails, solar
vival: the German-Danish ferry operator Scandlines, panels and batteries to achieve an Energy Efficien-
for example, intends to retrofit a rotor sail on its cy Design Index (EEDI) that is 50 per cent lower
hybrid ferry “Copenhagen”. The new unit, 30 me- than that of comparable current vessels. Meanwhile,
tres tall and five metres in diameter, will reduce the Oshima and the shipowner MOL have received Ap-
ship’s CO 2 emissions by an estimated 4 to 5 per proval in Principle from the classification society
cent. Sails that can be completely retracted are the Class NK for an extensible hard sail system. The two
speciality of the Spanish start-up company bound- companies expect this technology to reduce green-
4blue which presented a prototype of its “Wing Sail house gas (GHG) emissions by eight per cent, for ex-
System” at SMM 2018. “We offer a state-of-the- ample, on a trip between Japan and North America.
Design: Oshima Shipbuilding and
classification society DNV GL jointly
develop new bulk carrier designs
to reduce emissions. The first joint
project: “Oshima Ultramax 2030”.15
Flexible:
bound4blue
has developed
a foldable and
autonomous
wingsail system
to be fitted onto
a wide range of
vessels.
Milestone: The
2017-retrofitted
“Wes Amelie” will
use liquefied
synthetic natural
gas produced
from renewable
electrical energy
as drop-in fuel.
Using fuel cells – a technology companies SMM: THE PLACE TO BE
such as Meyer Werft and Thyssen Krupp Marine SMM 2020 will lend fresh impetus to these ef-
Systems are currently studying in depth – could forts. “Environment and climate protection are at
achieve an even better environmental outcome. the top of the maritime industry’s agenda. As the
Fuel cells generate electricity directly from hydro- industry’s most important platform, SMM brings
gen and can be used to power an electric motor. together all the key players. The manufacturer ex-
While the energy yield of current fuel cells is hibits focus on innovative, practical solutions,” »As the
not sufficient to provide full propulsion pow- says Carin Steinbach, Deputy Project Direc- industry’s
er for large ships, it is sufficient for the “ho- tor SMM. The conference programme held most
Photo: Oshima/DNV GL; Bound4Blue (2); MAN; HMC/ Michael Zapf
tel load”. But the development continues at in parallel with the exhibition will likewise important
platform,
high speed. revolve around the energy transition. At the
SMM
The key question will be at what environ- gmec, the global maritime environmental brings
mental cost the fuel can be produced. The congress, various panel discussions featuring together
name of the key technology is “Power-to-X”: distinguished experts from around the world all the key
It denotes fuels such as hydrogen or syn- will examine a range of aspects of the general players.
thetic gases produced with the help of re- topic “green shipping”. “I am certain that after The manu-
facturer
newable power. Methanol, methane and bio- next year’s SMM many market stakeholders
exhibits
diesel are other synthetic fuels scientists will have a better understanding of where the focus on
are studying. maritime transition is heading,” says Steinbach. innovative,
practical
solutions.«
Carin Steinbach,
Deputy Project
Director SMM at
Hamburg Messe und
Congress GmbH16 CRUISE SHIPS
Expedition:
“Crystal Endeavour”
will travel to remote
areas such as the
Arctic.
sustainable
enjoyment
TRENDSETTER The cruise boom shows no signs of slowing; shipowners are investing
in vessels with sophisticated entertainment technology, elegant interiors and advanced
propulsion systems. SMM 2020 is an important showcase for these developments.
T he popularity of cruises continues to rise: Ac-
cording to the Cruise Lines International Associ-
ation (CLIA), the number of passengers grew by 6.7
per cent globally in 2018, more than the worldwide
tourism industry as a whole. For the current year
CLIA expects a total of roughly 30 million travelers,
with the United States and China at the top of the
list. Shipbuilders and suppliers benefit from this Innovation: “Roald Amundsen” is the first of
three hybrid cruise ships to expand the Hurtigruten
trend: The global order book counts more than 120 fleet in the coming years.
newbuilding projects to be completed by 2027. Apart
from giant ships with capacities exceeding 5,000
passengers, there is an increasing number of smaller,
specialised vessels designed for unusual destinations. Werften during the first quarter of 2020, accommo-
The market share of European shipyards and dates no more than 200 passengers.
suppliers in this sophisticated segment is high, and Another ship featuring a high ice class is the Hur-
project dimensions are enormous: More than 800 tigruten vessel “Roald Amudsen”. She is the world’s
partner companies on average are involved in building first hybrid cruise ship. Her innovative hull design and
a large cruise ship. They are in charge of installing the combination of a diesel engine and battery packs
items such as 40,000 square metres of carpeting, lower fuel consumption and CO 2 emissions by 20 per
2,000 kilometres of electric wiring, or 1,800 toilets. cent compared to conventional ships of equal size.
In many cases, the value of a single ship can exceed
the billion-dollar limit by a significant amount. SENSITIVE AREAS
Expedition vessels are highly sought after: A ship This is significant because apart from offering ad-
like “Crystal Endeavor”, scheduled for delivery by MV venture holidays, sustainability is an aspect of grow-17
ing importance in the cruise industry, especially “HAMBURG IS A
since expedition vessels often operate in highly LEADER”
sensitive, pristine waters. “The cruise industry
is determined to make a greater contribution The inaugural MARINE INTERIORS
to the protection of maritime environments,” Cruise & Ferry Global Expo, which
says Helge Grammerstorf, the chairman of CLIA focuses specifically on interior design and
Germany. To date, shipowners have committed more equipment for cruise ships, took place at
Hamburg’s exhibition complex in September
than US$22 billion to the construction of state-of-
Claus Ulrich Selbach
Business Unit Director Hamburg Messe und Congress GmbH (HMC)
2019. Claus Ulrich Selbach, Business Unit
the-art cruise ships fuelled by liquefied natural gas Director – Maritime and Technology Fairs &
(LNG). One of the pioneers is “AIDAnova” which will Exhibitions at HMC, summarises the experience:
be testing the use of fuel cells as of 2021 as part
of a research project called “Pa-X-ell2”. All in all, 26 MR SELBACH, WHAT IS YOUR
additional LNG-powered ships are currently on order ASSESSMENT OF THE DEBUT OF THE
or under construction, including the two sister ships NEW TRADE FAIR?
“Smeralda” and “Toscana” of Costa Crociere, another We are very pleased with the great response
subsidiary of the global market leader Carnival. MARINE INTERIORS had among exhibitors and
visitors. This event augments our portfolio by an
Look: The exhibition that focuses on outfitting and interior design,
interior design
both of which are key topics. The successful debut with
on board
“HANSEATIC more than 100 exhibitors and roughly 2,800 visitors
nature” by underlines our role as a leader in the maritime segment,
Hapag-Lloyd
Cruises is with SMM as our flagship trade fair.
inspired by ice
floes, corals and
WHAT ASPECTS DID THE EXHIBITORS
lava crevasses.
LIKE BEST?
We got plenty of positive feedback regarding
the atmosphere at the fair and the quality of
visitors and new business contacts. The conference
programme with top-ranking experts was very popular,
“The entire shipping industry benefits from the as well. What is more, participants commended us on
early adoption of innovative technologies by cruise the efficiency of the event because it was held in parallel
lines – many of which did not exist five to ten years with Seatrade Europe right next door, another key event
ago, such as exhaust gas cleaning systems (EGCS), for the industry.
LNG as a fuel for passenger ships, and shore-side
power capabilities,” says Michael Thamm, the Chair- WILL SHIP INTERIORS PLAY A ROLE AT
man of CLIA Europe and Group CEO of Costa Group SMM 2020, AS WELL?
Photo: Chrystal Cruises; Karsten Bidstrup / Hurtigruten; Hapag-Lloyd Cruises / Wyrwa; HMV / Michael Zapf
and Carnival Asia. By all means! We believe marine interiors and
related subjects are extremely important topics
NEW TRADE FAIR IN HAMBURG in the industry, which is why we provided an exclusive
Designing passenger cabins and public areas on area for marine interiors companies at SMM 2018 and
board to suit the preferences of specific markets: will expand that space for the 2020 fair. Through SMM
This was the core topic of the MARINE INTERIORS and MARINE INTERIORS Cruise & Ferry Global Expo we
Cruise & Ferry Global Expo which was held in paral- will be offering an industrial platform on an annual basis
lel with the Seatrade Europe conference in Septem- from now on so that stakeholders can stay informed
ber 2019. “Finding so much expertise in the field of about relevant innova-
cruise ship interiors at a single trade fair is unique tions and continue
in Europe,” said Arjan Koole, Regional Sales Director strengthening their
at the kitchen equipment specialist Middleby Marine. networks at both, the
Many of the same exhibitors will return to Hamburg SMM in September
to showcase their solutions in the ‘extended area’ of 2020, and then again at
Marine Interiors@SMM 2020 or along the “Cruise & the MARINE INTERIORS
Ferry Route”, which was very popular at SMM 2018. in September 2021.18 DIGITAL TRANSITION
new sh
off to
DISRUPTION Autonomous shipping, artificial intelligence, 3D printing –
leading-edge technologies and advancing digitalisation are
about to revolutionise the shipping industry.
Similarly, digitally interlinked applications and
components enable enormous performance gains
D igital processes have fundamentally changed
the way ships are operated: For example, by
using software solutions in areas such as procure-
during ship operation. Major shipping companies such
as Maersk, Hapag-Lloyd, Schulte Group and Carnival
Cruises have set-up fleet operations centres where
ment, crewing and reporting, ship operators and employees can see the positions and fuel consumption
managers are able to run their businesses much of each of their ships on large monitors, along with
more efficiently than just a few years ago. There is a relevant weather data. These land-based experts can
strong trend to adopt cloud solutions providing com- then optimise the route and travelling speed of each
pany employees, including the crew on board, with vessel to save money while reducing emissions of nox-
access to software applications and data from any ious substances for the benefit of the environment.
location using their laptops or mobile devices. “With Another game changer is remote maintenance and
cloud-based software, companies can optimise their
entire fleet management, automate processes, im-
prove communication, increase business perfor- Control room:
At Carnival’s Fleet Operation Center,
mance and lower their costs,” says Alexander Buch- employees have a round-the-clock
mann, CEO at Hanseatic Soft. view of the entire fleet.19
shores
condition monitoring of wear parts, a service offered
by engine manufacturers such as MAN or Wärtsilä
(PCMS). reliability of individual components with high preci-
sion, and to identify anomalies and potential safety
SHIPPING GETS SMARTER risks. “These early warnings provide a means to low-
Real-time monitoring makes it possible to predict the er operating costs while maximizing equipment and
component life,” says Subrat Nanda, Chief Data Sci-
entist at the classification society ABS.
Companies are constantly developing new, inno-
vative CM applications. For example, the German
Photo: Carnival Maritime; sdecoret/Shutterstock
transmission specialist Reintjes has developed a sys-
tem that measures vibration to help avoid component
damage or other unexpected incidents in gearboxes
as early as possible.
Meanwhile, autonomous shipping is slowly but
surely picking up speed. One of the pioneer vessels
is “Yara Birkeland”. This electrically-propelled,20 DIGITAL TRANSITION
»AI is a
technology
that offers
Photo: Kongsberg; DNV GL
far-reaching
potential
to many
industry.«
Big Data: More and more information from the maritime industry is being Knut Ørbeck-Nilssen,
collected on the high seas and transmitted via the Internet. CEO of
DNV GL – Maritime
zero-emission container ship is scheduled ing-edge sensors, navigated entirely autonomously
for delivery during the first quarter 2020. It will between the cities of Parainen and Nauvo in south-
transport fertiliser from the Herøya manufacturing ern Finland, a distance of about 1.5 miles.
site to the ports of Larvik and Brevik. After an ini- But all in all, the industry remains largely skepti-
tial, manned trial phase the ship, which measures cal when it comes to autonomous ships. In the SMM
nearly 80 metres in length, is expected to operate Maritime Industry Reports 2019 (MIR) 68 per cent
autonomously as of 2022. The Norwegian technol- of respondents said they could not imagine deploy-
ogy company Kongsberg is installing the required ing unmanned ships commercially. At the same time,
sensors as well as the electric propulsion, battery, however, the MIR indicated that the overall trust in
and operations control systems. The automated technology has increased (see page 4).
mooring system was developed by MacGregor, a Experts distinguish between remote-controlled
subsidiary of Cargotec. ships, which are monitored or operated remote-
ly by nautical staff, and fully autonomous ships.
AUTONOMOUS NAVIGATION “Autonomous means that the ship makes complex
Kongsberg had caused quite a media stir when decisions on its own without being subject to hu-
the world’s first autonomous car ferry “Falco” was man interference,” explains Melvin Mathews, Direc-
commissioned at the end of last year. In a trial, tor - New Businesses, Wärtsilä. This can only be
the 54-metre vessel, which is equipped with lead- implemented by using artificial intelligence (AI) and
Photo: Mayflower; Iridium;
Support: The autonomous research ship “Mayflower” will help Connectivity: The Iridium network covers the entire Earth,
scientists understand the accumulation of ocean plastics. including oceans, poles and airways using 66 satellites.21
Photo: Rolls-Rouce; HMC / Nico
Intelligence: The first autonomous car ferry ”Falco” uses infrared, ultrasonic and thermal sensors Technology: Industrial 3D printing
as well as LIDAR, cameras, satellite and weather data to capture the ship’s environment. is fast, low-cost and flexible.
Deep Learning. “By using machine-learning algo- launched the last of their new 66 Certus® series
rithms we can provide better-quality answers fast- satellites into orbit. These high-powered units now
er and more consistently. AI is a technology that of- provide full L frequency band coverage of all of
fers far-reaching potential to many industries,” says Earth’s maritime surfaces. Next year Inmarsat will
Knut Ørbeck-Nilssen, CEO of DNV GL – Maritime. put the first of their sixth-generation I-6 satellites
AI will be on board “Mayflower”, an ambitious into space to significantly boost the performance
pilot project conducted jointly by IBM and the re- and coverage of their L and KA-band services.
search Institute ProMare. A high-tech trimaran Both providers will be at SMM 2020. In ad-
featuring an aluminium frame by Alutec as well as dition, equipment suppliers such as Intellian and
advanced navigation and sensor technology, the Glomex will exhibit communications hardware for
ship is expected to be the first autonomous vessel maritime satellite transmission.
to cross the Atlantic Ocean in September 2020.
Artificial intelligence will also be at the top of MORE SPACE FOR 3D PRINTING
the agenda of the next Maritime Future Summit It is fast, low-cost and flexible: Industrial 3D print-
during SMM 2020. At the conference, expert pres- ing is the technology of the future. Also referred to
entations and a final panel discussion will address as Additive Manufacturing, this technology builds
these and other current developments. up components layer by layer. It can process nearly
In a project exemplifying the use of an unmanned any material. Maritime accessories from the small-
vessel for purposes other than transporting cargo, est screw through to entire ship propellers can be
the US company Sea Machines Robotics recently custom-made using this technique, enabling just-in-
presented the world’s first Autonomous Oil Spill time supply of spare parts that will greatly improve
Response Vessel which will be used to intervene efficiency by increasing equipment availability.
in oil spills. It offers the advantage of avoiding ex- At the last SMM visitors were able to watch
posure of crew members to hazards such as toxic this process in the “Maritime 3D Printing Show
vapours. Area”. At SMM 2020, an even larger amount of
exhibition space will be dedicated to this innova-
SUPPORT FROM SPACE tive production technology. “Driving the Maritime
As the data volumes transmitted across global Transition”, the motto of SMM 2020, alludes to
fleets continue to grow, ship operators depend on digital solutions that will bring efficiency in the
the availability of fast Internet access anywhere shipping industry to new levels. The world’s
in the world. Major satellite operators are con- top suppliers will be present in Hamburg next
stantly upgrading their equipment. In 2018 Iridium September.22 CONFERENCES
wide spectrum and co
CONFERENCES The SMM 2020 conference programme will cover all major indu
7 SEPTEMBER 2020 8 SEPTEMBER 2020 9 SEPTEMBER 2020
Maritime Future TradeWinds gmec – global
Summit Shipowners maritime
Forum environmental
Held on the eve of SMM, the congress
Maritime Future Summit will take Where is shipping heading?
a look at the industry’s future. Shipping executives will dis- Protecting the environment and
The focus of the event will be cuss strategies to tackle these Earth’s climate are the greatest
Artificial Intelligence (AI): How challenges and share insight challenges for mankind today and
can self-learning systems make on opportunities ahead to in the years to come. The mari-
shipping more efficient? What lock in success in the face of time industry is no exception. The
constitutes a ‘smart logistics major changes driven by market gmec Congress, co-hosted by
chain’? What is the role of AI in uncertainties, regulation and Seatrade Maritime News, has been
the development of autonomous compliance issues, shifting trade addressing these topics at each
Photo: HMC / Nico; KATRIN NEUHAUSER: HMC/Stephan Wallocha; HMC/ HMC/Stephan Wallocha; HMC/ Hartmut Zielke
shipping technology? The event, patterns and new technologies. SMM since 2010. At the 2020
once again co-hosted by the Anchored by TradeWinds conference, the Sulphur Cap and
industry magazine HANSA, will Editor-In-Chief Julian Bray, the decarbonisation as well as solu-
bring together experts from aca- event will provide well-known tions helping the industry advance
demia and experienced profession- representatives of shipping com- in this field will be focal topics.
als from shipping companies and panies and financial institutions Representatives of the shipping
other parts of the industry. To from around the world with an industry, politics and NGOs will join
see what the market has to offer opportunity to share their views. to discuss the shipping industry’s
in support of the digital transi- A network of ship financing in- climate record. While LNG is
tion, SMM visitors can follow the stitutions which have agreed to definitely a viable bridge technolo-
“Digital Route”. It features com- centre their business decisions gy, achieving the IMO’s ambitious
panies that are strong in digital on climate protection has issued goals will require much greater ef-
solutions, from satellite commu- the new “Poseidon Principles”, a forts. Battery and fuel cell technol-
nications to information-based great example demonstrating ogy in hybrid systems plays a major
fleet operations, and from remote the impact of the two current role in the current discussion, as
equipment monitoring systems to top trends, ‘smart shipping’ and do synthetic fuels and wind-assist-
autonomous shipping. ‘green shipping’, in the finance ed propulsion using hard sails, wing
industry. sails or rotor sails.
smm-hamburg.com/mfs
smm-hamburg.com/sof smm-hamburg.com/gmec
Maritime
Future
Summit23
omprehensive expertise
ustry topics.
10 SEPTEMBER 2020 10/11 SEPTEMBER 2020 11 SEPTEMBER 2020
Offshore MS&D – Maritime
Dialogue International Career Market
conference on
Oceanic research, exploration of maritime securi- One topic all executives in the mari-
deep sea mineral resources, and time sector are concerned about is a
ty and defence
energy production at high sea general shortage of skilled personnel.
are activities requiring sophis- Safe shipping routes and the This is where the Maritime Career
ticated offshore technology. protection of the land-based port Market comes into play. As a platform
Organised jointly with GMT, the infrastructure are indispensable for recruiters and jobseekers it is
German Association for Marine prerequisites for a healthy world the right place to attract talent and
Technology, this conference will trade. Coastguards and naval highlight maritime job opportunities
cover the entire range of related forces have the important task to and careers. ”This is the fourth time
topics. “We are convinced that mitigate conflicts in the maritime our SMM Maritime Career Market pro-
the offshore segment has and environment. Increasingly ships vides companies with access to poten-
will continue to have a key role are confronted with asymmetric tial future employees, and jobseekers
to play in the energy mix,” says threat scenarios, such as ter- with fascinating insights into career
Marc Becker, CEO of the wind rorism or piracy. What is more, opportunities in the maritime industry,”
turbine manufacturer Siemens attacks directed against data says Mandy Jordan, Project Manager
Gamesa. An important reminder integrity are occurring ever more Conferences at Hamburg Messe und
not only for Offshore Dialogue frequently, making cyber security Congress GmbH. The job fair also
attendees: From 22 until 25 a major concern. At the MS&D, presents a wide array of information
September, shortly after SMM high ranking representatives of on training and education programmes.
2020, WindEnergy Hamburg, coastguards and navies will be Job applicants will be able to have their
the world’s biggest wind energy joined by scientists and industry application portfolios checked by hu-
event, will take place at the experts to investigate these is- man resources professionals. Another
Hamburg exhibition complex. sues. Numerous delegations from feature that is likely to attract plenty
around the world will be attending of attention once again will be the
smm-hamburg.com/od
this event, which is cohosted by ‘SMM Hackathon’, which was hosted by
the industry magazine NAVAL Bosch Rexroth in 2018.
FORCES.
smm-hamburg.com/msd smm-hamburg.com/mcm
international conference on
Maritime
Offshore maritime security and defence
Career
Dialogue Market24 SERVICE
Competence: The well-rehearsed SMM team ensures that everything runs smoothly before, during and after the world’s leading maritime trade fair.
contact persons
For For
Exhibitors Journalists
Christel Greiner
Sales Manager Nora Hirschfeld
Exhibition Services Press officer SMM
+49 (0)40 3569 2474 +49 (0)40 3569 2445
christel.greiner@ nora.hirschfeld@
hamburg-messe.de hamburg-messe.de
choosing a hotel
Within a short distance of the SMM site you will find about 100 hotels of all price categories and standards. To make booking
fast and easy, please visit our website where you can see our licensed service partners, select your preferred accommodation
and reserve it immediately: smm-hamburg.com/hotels
sponsoring
Enhance your visibility at the fair and beyond!
Use SMM as a platform to highlight attract business. Take advantage of this Christoph Lücke
your brand by becoming a trade fair spon- opportunity to present your products and Project manager
sor. Present your company, promote your services to the industry audience and ex- Sponsoring
Photo: HMC / Michael Zapf
products and communicate your capabilities perts from around the world. To learn about +49 (0)40 3569 2135
to boost recognition of your brand. You will available sponsorship options, please visit: christoph.luecke@
find it easier to establish new contacts and smm-hamburg.com/sponsoring hamburg-messe.de26 CONTACT INFORMATION
meet the world
at SMM
Nations represented by SMM
visitors and exhibitors
SMM representative offices worldwide
You can find full information and current contact details for your local representative at hamburg-messe.com/rep
supported by main sponsor
Association Mechanical German German German Ship
of Marine Engineering Industry Shipbuilding and Shipowners’ Suppliers’
Engineers, Association – Marine Ocean Industries Association Association
Hamburg Equipment and Association
Systems
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Hamburg Messe und Congress GmbH
Messeplatz 1 twitter.com/SMMfair
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