Short Guide to Healthy Food for Dogs - Mud Bay's

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Mud Bay’s
                       Short Guide to
                       Healthy Food for Dogs
Written by Katy Patterson-Miller, DVM, Mud Bay’s Director of Dog and Cat Health and Nutrition, and Lars Wulff, Mud Bay’s Co-CEO

   I  n the 1970’s, many
      Americans believed
that astronauts’ powdered
                                                                      largest pet retailer headquartered in
                                                                         the Pacific NW and one of the
                                                                         largest in the world focused on
orange drink was as good                                                   natural food for dogs and cats.
for them as orange juice                                                      We hope you find our brief
and that dog food was just…                                                    introduction to natural diets
dog food. Fifty years later,                                                     for dogs useful. And we
most Americans know fresh                                                             hope you stop by one
orange juice is healthier than                                                        of our stores. We’d
sugar water and some dog                                                            love to hear about your
foods are better for their                                                        dog and help you identify
dogs than others.                                                    the natural foods that make the
                                                                     most sense for him or her.
What many US dog owners don’t
know is that canine nutritionists have                                       What’s a Mud Bay?
recently begun creating foods that
emulate the natural diets dogs ate                                    In the 1990’s, Mud Bay was one
before commercial dog food was                                        of the first retailers to embrace
invented. These nutritionists have                                    natural cat and dog food. Today,
ushered in a golden age of natural                                    Mud Bay is the largest pet retailer
dog food: today’s dog owners have                                     headquartered in the Pacific NW
more and healthier choices than                                       and one of the largest in the
they had even 10 years ago—many                                       world focused on natural food for
offering great value for their money.                                 cats and dogs.

In the 1990’s, Mud Bay was one of the
first retailers to embrace natural dog
and cat food. Today, Mud Bay is the
The myth of The Best
                  Dog Food
  N      o two dogs are exactly the
         same—even those that come
from the same litter. And when you
consider the differences between
dog breeds, you discover that dogs
are one of the most heterogeneous1
species on earth. (If the physiological
differences between people were as
great as those between Chihuahuas
and Great Danes, then professional
football players might weigh up to
5,000 lbs, consume 100,000 calories
per day and live only to age forty!)      Every dog is a unique individual
                                          with unique nutritional needs. When
Find what works best                      we’re helping owners choose foods,
for your dog                              it sometimes takes us a couple of
                                            tries, but we can almost always find
So when dog owners ask Mud Bay
                                                   a healthy diet that’s a great
staff, “What’s the best dog food?”,
                                                   fit. And our veterinarian
we have to tell them it’s a question
                                                 has trained Mud Bay’s staff
we can’t answer—because it’s
                                              on specific dietary approaches to
the wrong question. The
                                           improve a wide range of conditions
question we can help them
                                          from itchy skin to diarrhea.
answer is, “What’s the
best food to feed                         1
                                           Heterogeneous means composed of highly varied
my particular dog?”                       parts—the opposite of homogenous.

    2
Re-evaluate a dog’s diet
              every few years
  D      og owners often seem
         inclined to find one diet
for their dog and
                                          up to us to make it for them—and to
                                          continue making adjustments as their
                                          bodies continue to age.
keep feeding it for
rest of their dog’s                                            Dogs’ food
life. This approach                                            choices
sounds simple, but it
                                                               improve
doesn’t make a lot of
nutritional sense, and it doesn’t
                                                               every year
work well for many dogs.                                       We live in a golden
                                          age of natural dog food. Each year,
Dog’s dietary needs change                dozens of new dog formulas are
                                          created, and many offer significant
7 times faster than ours
                                          nutritional advances over foods
Most owners know that during a year       developed earlier. Re-evaluating
of their own life, their dog ages about   your dog’s diet every few years gives
7 years. But owners often don’t think     you the chance to find a food that’s a
about the nutritional implications        better fit for his nutritional needs or
of dogs’ rapid aging. Sometime            that provides a better value
between the age of 4 and 7,               (or both).
dogs reach the human equivalent
of ages 30 to 50—when most of us
discover that the diet we were happy
with in our teens and twenties now
leaves us feeling less than our best.
Since dogs can’t make a mid-life
dietary adjustment on their own, it’s

                                                                            3
Dogs are what they eat...

  E    very cell in a dog’s body is
       made up of the nutrients that
came from his diet.
                                         The strongest reasons to
                                         feed the right diet may
                                         be invisible
Thriving vs. surviving                   Owners quickly notice the immediate
When one or more of the nutrients a      consequences of a diet that isn’t
particular dog needs are missing from    a perfect fit for their unique dog:
its diet (or in insufficient quantity    vomiting, diarrhea, bad breath, dirty
or in an unusable form), some of         teeth, itchy skin or poor coat —
its cells can’t function as nature       issues that can often be improved by
intended. And when a dog eats a diet     a switch to a diet that’s a better fit.
that contains chemicals or unusable
nutrients, its organs work overtime to   Harder for anyone to see—and
eliminate them.                          harder to reverse—are the long-term
                                         effects of a diet that isn’t a good fit.
By contrast, when a dog is fed a
minimally processed, biologically        Obesity, cancer and damage to joints,
appropriate diet that contains all of    the kidneys, liver, heart or digestive
the nutrients it needs, its cells are    system can be exacerbated, or even
more likely to function well, spend      caused, by a sub-optimal diet.2
less energy expelling toxins, and
experience optimal health.               2
                                          Steiff EL, Bauer JE. Nutritional adequacy of diets
                                         formulated for companion animals. JAVMA September
                                         2001; 219(5):601-604.
                                         Bontempo V. Nutrition and Health of Dogs and Cats:
                                         Evolution of Petffod. Veterinary Research Communications
                                         August 2005;29(2):45-50.
                                         Patton R. Ruined by Excess, Perfected by Lack: The paradox
                                         of pet nutrition. Nottingham University Press, Nottingham,
                                         UK 2011.

    4
...and they behave accordingly

    P  arents often say that feeding
       young children a lot
of sugar affects the way
                                                            and fat, with few if any carbohydrates.
                                                                          Diets that are difficult to
                                                                              digest and diets with
they behave. There                                                            inappropriate levels
appears to be a similar                                                       of protein, fat, or
connection between                                                           carbs appear to cause,
diet and behavior for dogs.                                                 or contribute to, a
                                                            variety of challenging behaviors:
What do you feed him?                                       unresponsiveness to training, pooping
                                                            or peeing in the house, hyperactivity,
For years, “what do you feed
                                                            anxiousness or aggression.
him?” has been one of the first
questions many dog trainers ask
                                                            Nutrition may lie behind
their clients. Much of the evidence
for connections between canine diet
                                                            the behavior we experience
and behavior remains anecdotal,                             Diets that are low in a particular
but recent studies have begun to                            nutrient can lead dogs to look for
identify and validate some of these                         it someplace else—in garbage,
interrelationships.3                                        plants, poop, furniture, clothes etc.
                                                            We experience this as a behavior
Unlike humans, dogs’ digestive
                                                            problem, but nutrition may play a
systems are built to obtain energy
                                                            primary role.
from diets that are high in protein
3
 DeNapoli JS, Dodman NH, Shuster L, Rand WM, Gross
KL. Effect of dietary protein content and tryptophan
supplementation on dominance aggression, territorial
aggression, and hyperactivity in dogs. JAVMA August 2000;
217(4): 504-508.

                                                                                              5
Variety makes
                 nutritional sense...
  D      ogs are made to be
         scavengers. There’s nothing
biologically appropriate for a dog
                                            we don’t know today. And even
                                            today, canine nutritionists disagree on
                                            how best to feed dogs. A varied diet
about eating the same kibble                  reduces your dog’s dependence on
day after day,                              a potentially incomplete nutritional
year after                                  approach.
year. Here
are three                                   3. Different manufacturers
other
reasons to
                                            do things differently
offer dogs a                                The foods produced by each dog and
varied diet.                                cat food manufacturer are unique.
                                            Spreading your dog’s diet among dif-
1. Different dogs need                      ferent manufacturing plants reduces the
different nutrition                         risk that your dog’s unique needs and
Dogs are an extraordinarily heterogeneous   a particular manufacturer’s unique
species: the nutritional needs of a 5lb     foods are a poor fit for one another.
Maltese and a 200lb Mastiff differ in
more than amount. By increasing va-         Dogs dig variety
riety, you reduce the chance that your      Eating the same thing every day is
dog with his unique needs will suffer       boring. Dogs are smart enough to
from a dietary mismatch.                    appreciate variety.

2. Nutritional science is
incomplete
We’ll know things about canine
nutrition ten years from now that

     6
...and so does combining kibble,
    raw and canned dog foods
  B    y combining different forms of
       natural dog food, owners can
give their dog a diet that’s healthy,
convenient and economical.

1. Natural kibble. Kibble is
the most familiar, convenient and
economical kind of dog food. It’s also
the most highly processed and
the poorest in high quality meat,
naturally occurring vitamins and
other nutrients. We believe most
dogs can healthfully eat a well-chosen   Substituting raw food for as little as
natural kibble, but we also believe      a quarter of a dog’s kibble seems to
most dogs benefit from diets that also   provide some of the benefits of an
include raw, cans or both.               all-raw diet. Frozen foods are the
2. Raw (freeze-dried,                    least processed and most economical
dehydrated & raw frozen).                kind of raw. Dehydrated and freeze-
Raw dog foods have                       dried foods are the most convenient.
precisely the advantages                 3. Natural canned foods.
kibbles lack. They’re                    Natural canned (and pouch) foods
minimally processed                      are rich in high quality meat, with
and rich in high                         nutrients that have been less oxidized
quality meat, naturally                  than those in kibble. Canned foods
occurring vitamins                       lack the naturally occurring enzymes
and other valuable                       found in raw.
nutrients.

                                                                         7
A Brief History of Dog Food

  B    efore the last 150 years, dogs
       ate table scraps or what
they could scavenge. Then, about
1860, an American electrician
named James Spratt launched the
commercial dog food industry when
he hired a British company to bake
biscuits for dogs.

                                         Tasked with selling kibble to Ameri-
                                         cans who believed canned foods were
                                         better, advertising agencies claimed
                                         that crunchy kibble was better for
                                         dogs’ teeth. There was little science
                                         to back up the claim, but the ads
                                         put kibble on the path to commercial
In the 1920’s,                           success, and increasing numbers of
canned and dry food were                 US dog owners began feeding their
introduced, with canned food             carnivores grain-based kibble instead
dominating the dog food business         of meat-rich table scraps.
before WWII. When the war-time
government categorized dog food as       Then, in the 1990s, the
non-essential, dog food companies        carnivorousness of dogs inspired the
couldn’t buy steel for cans, and their   first commercial dog foods designed
focus switched to dry food.              to emulate the meat-rich diets dogs
                                         had been eating for thousands of
In the 1950’s, the first extruded        years—and commercially-produced,
kibble was brought to market.            natural dog food was born.

    10
Things to look for on a
                dog food label
  P    rotein from meat. Protein
        matters a lot to dogs. They use
it not only to build muscle, but also
                                          Specific ingredients. Ingredients
                                          that don’t specify a species (e.g.
                                                    meat and bone meal) are
as a primary energy source. For                        generally of lower quality
most dogs, the more protein                             than those that do
that comes from meat                                   (e.g. chicken meal).
(instead of from vegetable
ingredients), the better.                          What you won’t find.
                                                  Much of what a dog owner
Healthy fats.                                          needs to know about
Look for healthy,
                                                       her dog’s food can’t
specifically-
                                          be found on the label. That’s why
named fats: chicken fat, sunflower
                                          Mud Bay visits manufacturing plants,
oil, canola oil, for example. Avoid
                                          analyzes formulas and quizzes
generically named fats (such as
                                          company owners, diet formulators
animal fat) and fats that are solid
                                          and plant operators.
at room temperature (like tallow).
Canned and raw foods get most or all
of their fat from their meats—perfect.

What comes before the fat.
On the ingredient list, ingredients
are listed in order of weight before
processing. With kibble, ingredients
listed before the fat source generally
have much more impact on the food
than those listed after the fat source.

                                                                          11
Mud Bay carefully evaluates 23

  A      mong pet food manufacturers
         headquarted in North America,
Mud Bay has earned a unique
                                         QUALITY CONTROL: How
                                         do they control the quality of their
                                         foods? SUPPLY: How well do
reputation for the care it takes in      they keep their foods in stock?
investigating companies and products.    EXPERTISE: What is their level
Here are the 23 criteria we use to
                                         of mastery? INNOVATION:
evaluate foods before beginning to
                                         How innovative is the company?
offer them to cat owners.
                                                  SUSTAINABILITY:
DOG HEALTH: How will the                             Are they focused on

foods contribute to canine health?                         sustainability?

VISION: Does their vision for their
company support Mud Bay’s mission?
PEOPLE: How committed are
the people running the company
to their vision? INTEGRITY:
Does the company act with
integrity? VALUE: How much value         LOCAL: Is it a Pacific NW
do the foods offer to dog owners?        company? PARTNERSHIP: Will
STABILITY: How stable is the             the company be a good partner for
company? PRODUCTION:                     Mud Bay? EFFICIENCY: How
Do they make their own foods or          efficiently can we deliver the food to
outsource them?                          our stores? ALIGNMENT: Will

    8
characteristics of every dog food
adding this food help us improve            Why we carry so many
our overall selection of dog food?          dog foods
RETAILERS: Where is the brand
                                            Mud Bay carries more than 400
sold? PACKAGING: Is the
                                            carefully selected dry, canned, pouch,
packaging effective, attractive and
                                            freeze-dried, dehydrated and raw
sustainable? CHARACTER: Does
                                            frozen foods for dogs. This enables
the brand fit Mud Bay’s character?          Mud Bay’s staff to find the right
UNIQUENESS: How unique                      nutritional solution at the right price
are its nutritional characteristics?        for almost every dog.
SALES: How well do we expect this
food to sell? CONTRIBUTION:
                                             Instead of treating sick dogs,
Can Mud Bay make a fair profit                Mud Bay’s staff veterinarian
               selling this food?              helps keep them healthy
                 FULFILLS REAL               After years of treating sick dogs,
                 NEED: How well              Katy Patterson-Miller, DVM, now
                 does this food fulfill a    spends much of her time analyzing
                                             dogs’ diets, visiting pet food plants
real need for dogs and owners?               and quizzing canine nutritionists. Her
                                             focus is helping select the dog foods
                                             Mud Bay will carry and enabling Mud
                                             Bay’s staff to help each dog owner who
                                             visits our stores identify the specific
                                             diets that are most likely to keep their
                                             unique dog healthy.

                                                                                9
What does it cost to feed a
    dog a healthy natural diet?
  I  t costs between sixty eight cents
     and $6.75 per day to feed a
forty pound dog a healthy diet from
Mud Bay.

Most of Mud Bay’s natural kibbles        It’s cost per day (or over
cost between seventy cents and
                                         a lifetime) that counts
$1.25 per day for an average forty
pound dog. Replacing 100% of the         When comparing dog food prices,
kibble with less processed, more         focus on cost-per-day, not cost-per-
meat-rich foods could bring the cost     pound. Foods that offer a low price
per day up to as much as $6.75, but      per pound usually provide little
owners of medium and large dogs          real savings because they’re less
frequently choose a more economical      nutritionally dense, so dogs have to
combination of 50%-75% kibble with       eat more of them. For most dogs,
25%-50% freeze-dried, dehydrated,        these less dense foods also mean both
raw frozen or canned food.               bigger poops and reduced long-term
                                         health—because these aren’t the
                                         kinds of diets dogs are made to eat.

                                         If we could put a price on longer,
                                         healthier lives—or just calculate the
                                         potential for fewer teeth cleanings
                                         and other veterinary procedures—
                                         feeding a high-quality, natural diet
                                         would almost certainly work out to be
                                         a bargain for most dogs.

   12
Two supplements every dog
    owner should know about
  N     atural supplements can
        help dog owners address a
wide range of health and behavioral
                                      enzymes in well-made digestive aids
                                      help dogs get the most from whatever
                                      food they’re eating. Especially good
problems from challenged immune       candidates for a digestive aid include
systems to fireworks anxiety.         middle-aged and senior dogs, dogs
Mud Bay’s staff or others trained     suffering from diarrhea, vomiting or
                                      poor skin/coat and dogs undergoing
                                      diet transitions or other stresses.

                                      Joint supplements are a must
                                      for almost every dog over the age of
                                      seven or weighing more than eighty
                                      pounds. Rather than waiting for the
in natural solutions can often help   development of pain or loss of mobil-
owners identify supplements to help   ity, most dogs seem to be well served
with specific conditions. But every   by receiving high-quality, natural
owner—no matter how healthy their     joint support throughout
dog—should know about these two       their lives.
canine supplements.

Digestive aids. Most dogs
eating a cooked or processed
diet experience significant
benefits from taking a digestive
supplement. That’s because
the probiotics and digestive

                                                                     13
Making dinnertime fun

  L    ife with your dog is too short
       not to make it as fun as it can
be. Here are three things you can
                                                     associate food with fun,
                                                     reduces obesity and is
                                                     a great opportunity for
do to make dinnertime a kick.                       bonding.

Variety is the spice of life,                      Create anticipation for
and dogs are scavengers by                           the next meal by picking
nature. Introducing                                   up the dish after 20 or 30
new foods and meat-                                     minutes. Leaving food out
rich toppers makes                                       all day isn’t good for dogs’
mealtime more                                            digestive systems, and it
fun and stimulates dogs’ immune          takes all the excitement out of mealtime.
systems.

Play just before dinner. Goofing             Mud Bay supports adoption
around before mealtime helps dogs          with healthy food and cold cash.
                                           Most dogs and cats adopted from shel-
                                           ters around Puget Sound go home with
                                           coupons for natural foods from Mud
                                           Bay. And now, we are pleased that dogs
                                           and cats adopted in the Vancouver/
                                           Portland area go home with them too.
                                           When these coupons are used, Mud Bay
                                           makes a donation to the shelter. Since
                                           2001, Mud Bay has donated more than
                                           $460,000 to organizations that contrib-
                                           ute to the well-being of animals.

    14
Mud Bay has been helping
 dog owners feed healthy foods
          since 1988
 O      ur company began in 1988,
        the year Elsa Wulff bought
a small farm store on a hill above
Mud Bay just outside of Olympia,
Washington. Today, there are Mud
Bay stores all around the Pacific
Northwest and we’re employee-owned         Our original store on Mud Bay Road, outside of Olympia

and operated, but we’re all still doing   Visit any of our stores for more information
the same thing: helping owners feed       on solutions to everyday problems that arise
healthy foods to their animals.           when caring for your dog.

  Employee-owned Mud Bay shares information, decision-making, profits
  and company ownership with the members of our staff.
  We don’t charge extra We put a fair, low price on everything we sell—
  and we almost always set the prices of our pet foods below the everyday
  prices of every other major retailer in the area.
  We research everything we sell Mud Bay has earned a unique
  reputation for the care we take in investigating companies and products.
  We guarantee satisfaction We guarantee
  everything on our shelves. If a cat, a dog or
  an owner is unsatisfied with anything we sell,
  we’ll happily buy it back.

                                                                                       15
Good nutrition provides the best
               foundation of health for your dog...

                                        T   hat’s why Mud Bay staff give dog owners
                                            customized nutritional recommendations
                                     and why Mud Bay stores carry more than 300
                                     healthy and fairly priced natural dog foods.
                                     We’d love to help you choose the diet that makes
                                     the most sense for you and your dog.
                                     Where is Mud Bay?
                                                    There is a body of water called
                                                    Mud Bay in Puget Sound (and at
                                                    low tide, it really is very muddy),
                                                    but we’ve established and staffed
                                     Mud Bay stores in communities all around the
                                     Pacific Northwest.

                                                                          mudbay.com

        Natural foods, well-made supplies and useful information
 Mud Bay and its staff strive to help dog and cat owners improve the health of their animals
 and to increase the happiness owners experience in caring for their animals by provid-
 ing natural foods, well-made supplies and useful information. Mud Bay and its staff do
 not diagnose or treat specific conditions, and the information provided by Mud Bay’s staff,
 publications, website and other media are not substitutes for treatment by a veterinarian. A
 great vet is an invaluable resource, and we recommend that owners discuss diet and other
 changes in the care of their animals with theirs.

©Mud Bay
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