SEASON 10 RETAIL, MARKETING & TECHNOLOGY - THE BIGGEST - Webflow
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MARCH 2 - 5, 2021
SEASON 10
THE BIGGEST
RETAIL,
MARKETING &
TECHNOLOGY
EVENT IN
CANADA
A #DX32021 BROCHURE
WELCOME navigate logistics, and enhance user experience. Technology is
playing a critical role in reshaping the retail and media landscape
TO DX3 in these changing times.
DX3 2021 speaking faculty will give you industry insights on key
2021 focused areas; Retail, Marketing, and Technology. They will share
their challenges and opportunities on how to build a brand and
be relevant in this competitive environment. Explore trending and
futuristic technology leaders and solution providers through the
DX3 - Canada’s Biggest Retail, Marketing and
virtual exhibition. We urge you to take in as much as you can from
Tech Event
our latest season.
What will the future look like post pandemic? DX3 CANADA
This is what you can expect at DX3 2021:
– 10th ANNIVERSARY EDITION
Content. More streamlined and structured around three streams
DX3 is turning 10 in the middle of the world’s greatest digi-
of content, based on the Retail Summit, Marketing & Innova-
tal acceleration. It has been a tumultuous time for us all, and
tion Summit, and Generational Summit, with over 200 industry
yet it has been also the most exciting for those of us in the
thought leaders and experts.
technology space. We have seen some of our alumni brands
shoot to the stars while others have been adapting and DX3 Marketing and Innovation focused on marketing and media
evolving. We have seen the rapid growth of small brands, functions. Catch 20 episodes in 4 days!
the stumbling of giants, and everything in between. Over
DX3 Retail focused on retail strategy, technology, and operational
the past 10 year, DX3 has always been committed to the
functions. Stream all 22 episodes in March!
nexus of retail, marketing, and technology, and for our 10th
annual event, we are taking it a step further. DX3 Generational focused on the cutting edge thought leader-
ship and research on retailing and marketing through consumer
Presenting - DX3 Season 10 with 56+ episodes streaming on
segmentation by generation, specifically the next three genera-
March 2-5. This season we will explore, what will the future
tions - Millennials, Gen Z, and Gen Alpha. 10 brand new episodes
look like post pandemic?
this season!
Today we are looking forward to what our transformative
DX3 Studio. Simultaneous, interactive learning sessions every
retail and marketing sectors will look like beyond 2020.
afternoon from March 2-5, 2021.
The retail landscape is evolving - success of the brand is no
longer limited to the depth and breadth of inventory but Exhibition. Innovative and creative exhibitors on our virtual
instead has expanded into creating a safe and long-lasting platform providing you with insight into the future of retail and
experience for consumers. Buyers are looking for a more marketing.
tailored and personalized experience, and marketing plays
Plan your binge this spring. See you at DX3 2021.
a crucial role in spreading this message. Emerging tech-
nologies help to understand the data with analytical tools,
DX3 2020 THEME: RESILIENCE
After emerging from the crucible of 2020, the retail, marketing, and technology industries have honed a new collection of skills:
Adjusting, adapting, pivoting, and evolving. Working though uncertainty, though social movements, through rapid change. But what
comes next?
As we shift practices, systems, and paradigms, we must embed both resilience and diversity while we build anew. In order to flourish in
the future, let’s rebuild better today.
Learn how to use and implement new tools, channels, and strategies towards success. Gain new ideas, diverse perspectives, and
discover what leading businesses are doing to be successful. Meet like-minded people, connect with industry leaders, and be inspired
at DX3 2021.
MEET THE RIGHT PEOPLE | DX32020 DEMOGRAPHICS
3000+
retail, marketing and tech professionals came to pre-
vious DX3 events to learn, experience and connect
with each other.
100+
thought leaders from various industries discussed
topics related to current trends and behaviours
60%
of attendees were from the Retail or Marketing indus-
try.
54%
of the conference attendees were retailers.
DX3 2021 FEATURES VIRTUAL EVENT We’re excited to share that DX3 2021 will be a virtual event. Everyone who registers for the event can attend it in person as well as access the event by downloading the app on their phone and logging in with their registered email address. Features of the app: Connect with other event attendees, exhibitors, and speakers Engage - Post pictures, rate speakers and sessions Stay up-to-date - Updated agendas, speaker line-up, exhibitor list and floor plan! Plus: We may even send out important notifications on the day of the event through the app Once you have been added to the app participant list, we will send an email with a link to download the app! RETAIL SUMMIT Want to know what top retailers are doing TODAY to succeed? This content stream is packed with expert insights from leaders who shape the retail industry. Hear from some of the most innovative retail professionals as well as tech experts who help retailers be successful. With 22 episodes, including 2 keynotes, this is THE place to be for anyone in the retail space who wants to move up in their career and grow their compa- ny. MARKETING & INNOVATION SUMMIT Learn how top marketers break through the noise! Hear from marketing leaders who know what it takes to build successful brands and run cam- paigns that do well. Over the course of 20 episodes, including 2 keynotes, hear their stories, case studies, best tips, and take part in interactive panel discussions, so that you can take home a new perspective and actions to take your marketing skills to the next level. Plus: You’ll even get to discover some of the latest innovations transforming GENERATIONAL SUMMIT Explore the generational approach to consumer segmentation, and identify the generations that are most important to you. Understand generational buying behaviors and their lifestyle preferences. Discover the very best in- sights, thought-leadership, case studies, and technologies, towards retailing and marketing to these upcoming generations. Learn how to use and imple- ment new tools, channels, and strategies towards success in the generational approach to retail and marketing. This is the ONLY event that will look at these three generations in terms of their retail and marketing preferences in a post-COVID world EXHIBITION: LATEST IN RETAIL, MARKETING & TECHNOLOGY Discover for yourself, what the latest in retail and marketing innovation has to offer at this ongoing virtual exhibition! Uncover new and clever concepts and solutions that can help you take your company to the next level. Have fun and explore the booths and offerings. Make meaningful connections with fellow retailers, marketers, and tech professionals. And make sure to soak up skills at the DX3 Studio as well! DX3 STUDIO Enjoy a variety of learning offerings and formats every afternoon at DX3 2021. The DX3 Studio will include roundtables, workshops, whirlpools, hot takes, and other interactive and intimate virtual sessions, designed to give you actionable advice to help you thrive as a professional and grow your business. They are all about HOW TO implement strategies, new concepts, products, and expert advice. This amazing feature takes place after the main episodes of each day.
SPEAKER LINE-UP
MERYL AFRICA
PROF. JORIJ ABRAHAM CAROLINA ACOSTA IAN ADLER
Managing Director CEO & Founder CMO Head of Globe Content
Studio
Ecommerce Foundation Tragos Game LLC PepsiCo Foods Canada
President
HIFAZAT AHMAD MATT ALEXANDER JULIA AMORIM EMME ANDERSON
Associate, Client Strategy
CEO & President CEO & Co-Founder CEO
Nielsen Media Canada
DX3 Canada Neighborhood Goods MediaNet
ALISHA ARORA
MARK ANG STEPHEN BAILEY PAUL BALLEW
CEO & Co-Founder Innovator
CMO Chief Data & Analytics
Second Closet The Knowledge Officer
Society John Fluevog Shoes
Loblaw Companies
Limited
GAIL BANACK
DON BARDEN MIKE BARTELS
VP – Kids | Chief Kids MYRIAM BELZILE-MAGUIRE
Officer CEO & Managing
Partner Director of Marketing Founder and Designer
Indigo Books & Mu- Research and UX
sic Inc. GeorgiaXtracts Maguire Boutique
Tobii Pro
JESSICA BENCHEMAM RYAN BERMAN JENNY BIRD DUNCAN BLAIR
Exective Producer, Alibi Founder CEO & Creative Director VP of Marketing
Content
Courageous JENNY BIRD Article
Alibi Entertainment
FORD BLAKELY
JOSHUA BLOOM MICHELLE CAMPBELL ALEX CASH
SVP & GM, Zingle
GM of Global Business Offering Lead
Medallia Solutions VP Strategy
OneTrust Preference-
TikTok Huge Inc. Choice
3 #DX32021 BROCHURE
SPEAKER LINE-UP
COURTNEY CHEW ALBERT CHOW
PATRICK CHAN STEVEN CHARLES
CEO & Co-founder
General Manager, Canada Founder and President Founder
Silk & Snow
Sezzle LS Cream OCIN
FAREENA CONTRACTOR ANDREW CUDMORE SCOTT CUTLER
JEREMIAH CURVERS
Director, Intl. Emerging AVP Co-Founder & CEO CEO
Tech
Medallia Canada Polysleep StockX
Walmart
DAVE DABBAH MELISSA DAVIS JOHN DEFRANCO MO DEZYANIAN
CMO Head of North America CCO President
Clever Tap Afterpay Staples Canada Empathy Inc.
®
VÉRONIQUE DORVAL MARK DWYER
PATRICK DIAB JACQUELINE DINSMORE
CPO OWNER SVP, Chief Client Experi- Managing Director
ence Officer
Moneris Flapjackkids & Caravel Afterpay Canada
Law Sun Life Canada
MELISSA ESHAGHBEIGI
ANIEFRE ESSIEN
LAURA ENDRES SUZZANE EVANS
Cultural Strategist &
Vice President and Digital Ethnographer Country Manager -
General Manager Canada Founder
Closing My Tabs
Dexcom Clif Bar & Company Driven Inc.
LESLIE EWING
JIM EWEL RACHEL FEINBERG JUDITH FETZER
Founder Executive Director CEO & Cofounder Co-founder & President
Peel the Layers Plant-Based Foods of ateyo Cook it
CanadaSPEAKER LINE-UP
JULIE FILION DR. AUGUSTINE FOU ASHELY FREEBORN SERGIO FRIAS
Head of Marketing, Ad Fraud Investigator CEO, Co-founder, Chief CXO
Ecommerce Principal
Marketing Science Con- CIMMO
Sobeys Inc. sulting Group, Inc. Smash + Tess
DIANA FROST MATYAS GABOR GENEVIÈVE GAGNON KRISTEN GALE
Chief Growth Officer Vice-President, Digital President CEO + Creator
Consumer Experience
Kraft Heinz Canada La fourmi bionique THE TEN SPOT®
BRP Inc.
HEATHER GARAND AUDREY GAUTHIER SHAHZAD GIDWANI MANDY GILBERT
CMO CEO & Founder
Vice President VP of Marketing &
Ecommerce CIMMO Creative Niche
Nielsen Media
Canada Little Burgundy
KELLY GO SHAUN GOSWELL JOANNA GRIFFITHS ADAM GROGAN
Co-Founder and Man- Chief Food Officer CEO & Founder COO
aging Director
Chartwells Canada Knix Greenleaf Foods
Auro Chocolate
PHILLIP HAID SAMUEL HALE
STEVE HIMEL
PETER HOLZWORTH
CEO & Founder Co-Founder
Founder Chief Rainmaker
Public Inc. nutrimeals
Henderson Brewing Fly Soul Shoes
Co. In.
SUSAN IRVING
ALLISON HUMPHRIES ERIC HWANG RANDI JACHINO
CMO
VP of Strategy Solution Engineer VP of Marketing for North
Kruger Products America
Appnovation CleverTap L. P
Weleda Inc.SPEAKER LINE-UP
KELLY JACKSON VINO JEYAPALAN SARAH JORDAN SARAH JOYCE
Children’s Author and CEO & Founder CEO SVP, E-Commerce
AVP
Kabo Mastermind Toys Sobeys Inc.
Humber College
AROOBA KHAN
VIVIAN KAYE
JEN KELLY ALYSSA KERBEL
Ecommerce Manager,
CEO & Founder Co-CEO & Co-Founder Founder & President Crate & Barrel & Inter-
national
KinkyCurlyYaki Pehr mini mioche
Crate and Barrel
GUNJAN KHETAN BRANDON KIM ELLIOT KIM
DYLAN KIM
VP, Marketing Co-founder, Creative & Co-founder, Finance & Co-founder, Marketing
Strategy Operations
Reckitt Benckiser Brevite
USA Brevite Brevite
SUSAN ROBERTSON DEREK LACKEY MARC LAFLEUR TONYA LAGRASTA
Retailing Reporter Chairman Senior Director, Cor-
CEO and Co-founder porate Social Respon-
The Globe and Mail Response Marketing sibility
Association truLOCAL
Loblaw Companies
Limited
BRANDI LEIFSO
VIPUL LALKA MARIE-MICHÈLE LARIVÉE AMY LASKI
VP of Digital Payments Trends, Strategy & Foresight Founder & President CEO & Founder
Consultant
TD Felicity Evio Beauty
Consultant
TYLER LESSARD ALLISON LITZINGER GOIKO LLOBET STUART LOMBARD
Chief Video Strategist VP Marketing | Brand, CXO and CoFounder CEO, Founder, & Pres-
Customer & Loyalty ident
Vidyard GrowPro Experience
Hudson’s Bay ecobeeSPEAKER LINE-UP
KEVIN MARTIN
BRIAN MAC MAHON RACHEL MACQUEEN SKYLER MAPES
Founder Senior Vice President, Co-Founder CTO & Co-founder
Collector Experience &
Expert DOJO Marketing EXAU Olive Oil unspun
AIR MILES Reward
PERRI MAXWELL DAVE MAZZONE MIKE MCCARRON CHRIS MEADE
VP of Marketing VP of Customer and CMO & Co-founder
Director of Product Sales
Marketing Staples Canada CROSSNET
Gladly
Ada
NIKITA MEDVEDEV LARRY MILSTEIN GRACE MISTRY CESAR MORALES
Sr. Manager of Predic- Co- Founder Head of Marketing, B2B & Marketing Director
tive Analytics Personal Wealth Adver-
PRZM tising Stokes Inc.
Coca-Cola
BMO Financial Group
SUZZANA MORRIS
JANE MORAN NICOLA NAPPI
HYLA NAYERI
SVP of Data & Tech- VP, Loyalty & Customer National Fulfillment De-
nology Intelligence velopment & Multichannel Co-Founder
Network Manager
AIR MILES Reward Indigo 437
Program IKEA Canada
ASHLEY NEWMAN
HA NGUYEN MIGLENA NIKOLOVA
RENA NICKERSON
CEO Chief Experience Officer
GM President
Queen of Bud Swimply
SodaStream Canada AMA Toronto
SUSAN PALEY LAURA PALLOTTA
JILL NYKOLIATION ROBERT PASIN
Regional Vice President,
CEO CEO Sales and Distribution, Chief Wagon Officer
Canada
Juniper Park\TBWA DropLabs Radio Flyer
Marriott InternationalSPEAKER LINE-UP
ROHIT PURI
LANCE PORIGOW JEN PROCTOR
KELLY PIGEON
CEO & Founder National TMT Industry
CEO & Co-Founder EVP, Head of eCommerce Sector Leader
Growth Cultivated Entertain-
dresst™ ment EY Canada
The Shipyard
DUSTIN RIDEOUT ABI ROACH NICKLAS RØNNING
KIRAN RAI (KAYRAY)
Actor / Creative Director CSO Senior Product Manager Managing Partner
& Co-founder
Juniper Park\TBWA The Ontario Cannabis Signifly Canada
The Kollective Store
JOHNNY RUSSO
CALEB RUBIN RAJEN RUPARELL STEWART SAMUEL
VP, Ecommerce and
VP of Marketing Chairman & Founder Marketing Program Director North
America
Equitable Bank Endy The Kersheh Group
IGD
ROBERTO SARJOO SANGITA SARKAR KIM SAUNDERS PETER SCHWARTZ
Director, Marketing and VP, Community & Part- Executive Chairman &
Communications VP, Marketing nerships Founder
Restaurants Canada Level Ex Inc. Canadian Tire Corpo- Kognitiv
ration
MICHAEL SETTE JAMIE SHAW STEPHEN SILLS
PETER SEMPLE
Co-Founder & Creative
CEO & Founder Director Director
CMO
KOVO Essentials BCICIA Student Life Network
Depop (SLN) & 55 Rush
DOMINIC SMITH
ALISON SIMPSON COURTNE SMITH TRACY SOHN
CMO Writer and Strategist CEO & Founder YouTube Content Cre-
ator and Influencer
Key What You Don’t NewNew
Know About Gen Z saranghoeSPEAKER LINE-UP
LORNE SOLWAY PAIGE SONTAG DHRUV SOOD
DMITRY SOKOLOV
Co-President Senior Client Strategy Co-CEO and Co-Found-
Global Industry Lead, Retail Manager er
Response Marketing
HP Inc. Association Nielsen Media Canada Fresh Prep Foods
Inc.
NICOLE SOPKO AARON SPIVAK SEAN STANLEIGH JAMES STEVENSON
Co-Founder Brand Marketing
VP Head of Globe Content Manager
Hush Blankets Studio
Upton’s Naturals Buy and Sell a Busi-
The Globe and Mail ness
CATHARINE P. TAYLOR SIMON TOOLEY
SHELBY TAYLOR TRINH THAM
CEO & Founder Commissioning Editor CMO Founder & President
U.S.
Chickapea Harry Rosen Maison Etiket
WARC
DANIEL TORCHIA, APR JEFF TRUONG MARTA TRYSHAK
KERRY TUCKER
Managing Director,
Partner Partner Digital Marketing CMO
Professor & Managing
Torchia Communica- VMG Catalyst Partner pocket.watch
tions
Seneca Business &
TryMus Group
SINDHYA VALLOPPILLIL MIKE VAN JILL VAN GYN NADIA VATTOVAZ
CFO & EVP-Operations
CEO & Founder CEO & Co-Founder CEO/Founder
Fire & Flower Hold-
Skin Dossier Furnishr Fatso ings Corp.
CHRIS VODOLA MICHELLE WATSON
JOHN VELLINGA MIKE WAGMAN
Chief Experience Officer Director, Client Services CEO Creative Director |
Founder
Zirkova Vodka Stella Connect Ace Beverage Group
& Ace Valley MICHISPEAKER LINE-UP
KRISTA WEBSTER KIMBERLEE WEST ROBIN WHALEN ROSHNI WIJAYASINHA
CEO & President Founder CEO & President Founder & CSO
Veritas Communica- Kids Swag Church+State Prosh Marketing
tions
CYNTHIA WONG
TARA WILKINSON ELIZABETH WILLIAMS
KENT WILSON
Associate Vice President,
Director of Marketing Co-Founder CMO Digital Product Manage-
ment
Best Buy Canada Academy of Business RV SnapPad
Communications Canadian Tire Corpora-
tiontions
DENNIS WOODSIDE HAMUTAL YITZHAK KAREN GREVE YOUNG MICHAEL ZAHRA
President
CEO, Chair Woman, & CEO CEO & President
Impossible Foods Co- Founder
Futurpreneur Drone Delivery
ELSE Nutrition Hold- Canada
ings Inc.
SAHIR ZAVERI DAVID ZIETSMA RUTH ZIVE
SVP, Strategy and Per- SVP of Marketing
CEO & Co-Founder formance
Ada
King Children JackmanAGENDA
TUESDAY | MARCH 2, 2021
10:00 Retail Keynote
Sparking Happiness: How Iconic Brands And Businesses are Using Scale and Agility to Transform Themselves for Today’s
Consumers
Diana Frost, Chief Growth Officer, Kraft Heinz Canada
Tech Keynote -
Andrew Cudmore, AVP Sales, Medallia Canada
10:30
The Changing Retail Landscape - A Call Marketing for the Right Brain
for Courage The XYZ (& α) of Generations
• The power of storytelling
•What are the overarching trends that can be expected • Who are Millennials, Gen Z, and Gen Alpha?
•Building momentum by reinventing a brand
for the rest of 2021 and into 2022? • What are their characteristics?
•Be consistent, be real and stand for something
•How have shocks accelerate change and expose fault • Why are they significant to retail and marketing?
11:00 lines?
•Connect with the consumer’s soul
Melissa Davis, Head of North America, Afterpay
Ian Adler, CMO, PepsiCo Foods Canada Moderator: Hifazat Ahmad, CEO & President,
•What is essential for successful retail recovery? Stevens Charles, Founder & President, LS Cream DX3 Canada
Sarah Jordan, CEO, Mastermind Toys Aniefre Essien, Country Manager - Canada, Clif Bar
& Company
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.
Jill Van Gyn, CEO/Founder, Fatso
Laura Pallotta, Regional Vice President, Sales and
Moderator: Jessica Benchemam, Executive Produc-
Distribution, Canada, Marriott International
er, Alibi Content, Alibi Entertainment
E-Commerce, Now and Always The Future of Direct-To-Consumer Marketing to Gen Z: How to connect
•How has e-commerce changed over the past year? •How did the pandemic change DTC? and resonate with this new generation
•The unfiltered generation: Real people, real voices,
• What are we expecting in the future? •How are individual direct-to-consumer brands shaping
real experiences
• Is e-commerce the default? their businesses?
11:30 •What problems could be challenging former DTC darlings?
•Creativity at its best: Beating the 8 seconds attention
• Blurring the lines between B2C and B2B
span
Vivian Kaye, CEO & Founder, KinkyCurlyYaki •The relationship between brick and mortar and direct to
•The fall of Celebrity influence
Arooba Khan, Ecommerce Manager, Crate & consumer
Barrel & International, Crate and Barrel Duncan Blair, VP of Marketing, Article •Active Engagement
Johnny Russo, VP, Ecommerce & Marketing, The Joanna Griffiths, CEO & Founder, Knix Rachel Feinberg, CEO & Co-Founder, ateyo
Kersheh Group Randi Jachino, VP of Marketing for North America, Heather Garand, VP, Nielsen Media Canada
Moderator: Prof Jorij Abraham, Managing Weleda Inc. Tracy Sohn, Youtube Content Creator and Influ-
Lance Porigow, EVP, Head of eCommerce Growth, encer, saranghoe
Director, Ecommerce Foundation
The Shipyard Michelle Watson, Creative Director | Founder,
Moderator: Catharine P. Taylor, Commissioning MICHI
Editor U.S., WARC Moderator: Dominic Smith, Author, What You
Redefining UX beyond the screen Charting a path for retail innovation in #Millennials
• Providing Best-in-class Customer Experience 2021 and beyond • Shopping preferences: Online, Physical, Subscription
12:00 • In what ways can we create fulfilling and consistent • The digital innovations guiding retailers right now, and • Experiential vs Ownership
customer experiences using digital means? how they will carry into the year ahead • Value driven: ethical consumption
• How can multi-sensory experiences be replicated • The strategies that will help brands maintain their mo- Carolina Acosta, CEO & Founder, Tragos Game
online? mentum on eCommerce LLC
Jeremiah Curvers, CEO & Co-Founder, Polysleep Jen Kelly, Co-CEO & Co-Founder, Pehr
• Shopping trends and predictions for a post-COVID
Vino Jeyapalan, CEO & Founder, Kabo Brandi Leifso, CEO & Founder, Evio Beauty
world, and how to plan ahead Group
Susan Paley, CEO, DropLabs Moderator: Mark Dwyer, Managing Director,
Simon Tooley, Founder & President, Maison Etiket Alison Simpson, CMO, Key
Moderator: Nicklas Roenning, Managing Partner, Afterpay Canada
Signifly Canada
Managing Supply Chain Risk The Rise of the Chief CXO The Evolution and Future of Subscrip-
• Is the local movement here to stay? • How are CXOs transforming the industry?
tion Retail
• What are the possibilities for full vertical •Moving to the service-based model from a prod-
12:30
11:30 AM • The digital and the CXO uct-based model
integration?
• Who “owns” the customer? •Subscription vs. transactional
• Do smaller brands have a chance against Goiko Llobet, CXO and CoFounder, GrowPro •Managing customer expectations and focusing on the
economies of scale? Experience customer experience
Geneviève Gagnon, President, La fourmi Ha Nguyen, Chief Experience Officer, Swimply Judith Fetzer, Co-founder & President, Cook it
bionique Inc. John Vellinga, Chief Experience Officer, Zirkova Kelly Pigeon, CEO & Co-Founder, dresst™
Steve Himel, Founder, Henderson Brewing Co. Vodka Dhruv Sood, Co-CEO and Co-Founder, Fresh Prep
Inc Moderator: Mike McCarron, VP of Customer Foods Inc.
Elliot Kim, Co-founder, Finance & Operations, and Sales, Gladly Moderator: Sergio Frias, Chief CXO, CIMMO
Brevitē
Marc Lafleur, CEO & Co-Founder, truLOCAL
How to use customer
DX3 TALKS
insights to drive en-
gagement and perfor- The Road to App
13:00 A Marketer’s Guide CPPA: A Check-list The Attention
mance improvements, Supergrowth
to Launching Prod- for Compliance, Economy: Total In-
by Medallia X Stella in 2021, by Eric
ucts, by Roshni by Derek Lackey, ternet Domination,
Connect. Facilitator : Hwang, Solution
Wijayasinha Chairman, RMA by Suzanne Evans
Chris Vodola, Director, Engineer, Clever-
Client Services, Stella- Tap
ConnectAGENDA
WEDNESDAY | MARCH 3, 2021
Marketing Keynote
Rohit Puri, National TMT Industry Sector Leader, EY Canada
10:00
10:30 Tech Keynote - Jane Moran, SVP of Data & Technology, AIR MILES Reward Program
The Elephant in the Room The Evolving Role of the CMO in the Brand Differentiation through Consum-
• How can we compete with the digitally native, Digital Space er Data Protection & Earned Trust
and giant players like Amazon?
• How are evolving technologies increasing challenges for • What’s shifting for retailers in the privacy space,
• Who has massive amounts of data, and what does marketers? with consumer expections, and technology
11:00 it look like?
• Understanding the challenges and creating opportuni- • Why Trust is the new currency for brands to earn
• Why is it worth it: retrospectively embedding data ties for consumers loyalty, revenue, and to collect data
transformation for improved strategic deci-
• How to manage complexities and shape the company’s • What retailers can do in-store, online, and within
sion-making
public profile? mobile apps to be transparent about data
Paul Ballew, Chief Data & Analytics Officer, Loblaw
Stephen Bailey, CMO, John Fluevog Shoes collection and processing to ease customer
Moderator: Hifazat Ahmad, CEO & President, DX3
Allison Humphries, VP of Strategy, Appnovation concerns
Canada
Susan Irving, CMO, Kruger Products L. P. Alex Cash, Offering Lead, OneTrust Prefer-
Trinh Tham, CMO, Harry Rosen enceChoice
Moderator: Miglena Nikolova, President, AMA
Toronto
The Plant-Based Revolution Social Movements and Marketing
•Innovation and strides in deliciousness driving demand • What motivates a company’s stance on social
creation impact? Why do some make statements, while
•Pandemic-based meat shortages as a supply shock others do not. Inspiration Session:
11:30 Storytelling with TikTok
•A perfect storm of sector growth – but is it here to • How do customers perceive the brand through
stay? their social activities? Join 4 top TikTok creators in a candid Q&A session on
• What are the challenges and opportunities? how they’ve gained success, why they choose TikTok
•The Sustainability Movement and the rise of the
Tonya Lagrasta, Senior Director, Corporate Social and how brands can work with them.
Flexitarian
Adam Grogan, COO, Greenleaf Foods Responsibility, Loblaw Companies Limited
Nicole Sopko, VP, Upton’s Naturals Allison Litzinger, Vice President Marketing | Brand,
Dennis Woodside, President, Impossible Foods Customer + Loyalty, Hudson’s Bay Company
Hamutal Yitzhak, CEO, Chair Woman, & Co- Moderator: Phillip Haid, CEO & Founder, Public Inc.
Founder, ELSE Nutrition Holdings Inc.
Moderator: Leslie Ewing, Executive Director,
Plant-Based Foods of Canada
Who Are the Consumers? Big Data and
Consumer Segmentation
• Consumer Types/Personas of today
• Next Gen Segmentation or the art of making big The Power of Collaborative Commerce
data smart • How collaboration will redefine loyalty and con-
12:00 • The science of scaling consumer acquisition sumer expectations Presentation by Second Closet
• Finding consumers for your product or building
• The value of Zero Party Data in developing richer
Mark Ang, CEO & Co-Founder, Second
products for your consumers
consumer relationships
Closet
• The costs of customer acquisition
Peter Schwartz, Founder & Executive Chairman,
Don Barden, CEO & Managing Partner, Georgi-
Kognitiv
aXtracts
Nikita Medvedev, Sr. Manager of Predictive
Analytics, Coca-Cola
Tara Scott, VP, Commercial Growth Strategy &
Execution, Coca-Cola Canada Bottling Limited
Stephen Sills, Co-Founder, Student Life Network
(SLN) & Creative Director, 55 Rush
Moderator: Susan Krashinsky Robertson, Retail-
ing Reporter, The Globe and Mail
The Slow Down
Innovation Showcase Social Trends to Watch
• What are the benefits of slowing down elements of
product design, production, and delivery?
12:30 Presentation by Sezzle • New transformative technologies such as AI,
Patrick Chan, General Manager, Canada, could bring about a radically better future — are we
• What makes consumers willing to slow down for
12:30
11:30 AM Sezzle prepared?
your products?
• Internet culture in the digital age
• What aspects must remain fast?
12:45 In-Home Research – Studying • Ecological awareness goes mainstream
• Is your business slow-suitable?
the Consumer in its Natural Habitat, by Alisha Arora, Innovator, The Knowledge Society
Albert Chow, CEO & Co-Founder, Silk & Snow
Ashley Freeborn, CEO & Founder, Smash + Tess
Tobii Pro Melissa Eshaghbeigi, Cultural Strategist &
Kelly Go, Co-Founder and Managing Director, Mike Bartels, Director of Marketing Digital Ethnographer, Closing My Tabs
Auro Chocolate Research and UX, Tobii Pro Moderator: Michelle Campbell, VP Strategy,
Skyler Mapes, Co-founder, EXAU Olive Oil Huge
Moderator: Amy Laski, Founder & President,
Felicity
13:00 The Importance of Men-
DX3 TALKS
torship in Driving Your Per-
sonal Growth and Career, Workshop by Gladly
by AMAAGENDA
THURSDAY | MARCH 4, 2021
2021 - The Year of The Customer
10:00 Perri Maxwell, Director of Product Marketing, Ada
10:30 Tech Keynote - Paypal
Retail Cannabis - Informing Consumer
Strategy Brand preferences of the Next Genera-
• Bringing confidence to consumers in an unstable The Rise of Social Shopping tions
category • What are the most popular channels? • What do they expect from a brand? Customer satisfac-
• Overcoming marketing limitations and build a tion, online engagement, unique experiences
• How are these differentiated?
brand in a new sector • Importance of Values and Corporate Social Responsi-
• How do you evaluate impact, and track customer • Why do companies choose different channels?
11:00 loyalty? Michael Sette, CEO & Founder, KOVO Essentials
bility
Moderator: Marta Tryshak, Digital Marketing • Relevance to Social issues
• Leadership and Legacy
Professor & Managing Partner, Seneca Business Myriam Belzile-Maguire, Designer & Founder,
Peter Holzworth, Chief Rainmaker, Fly Soul Shoes Maguire Boutique
& TryMus Group
Ashley Newman, CEO, Queen of Bud Jenny Bird, Creative Director & CEO, Jenny Bird
Abi Roach, Senior Product Manager, The Ontario Hyla Nayeri, Co-Founder, 437
Cannabis Store Mike Wagman, CEO, Ace Beverage Group & Ace
Nadia Vattovaz, CFO & EVP-Operations, Fire & Valley
Flower Holdings Corp. Moderator: Larry Milstein, Co-founder, PRZM
Moderator: Jamie Shaw, Director, BCICIA
How to Build a Rocketship Omnichannel – Beyond the Buzzword BOPIS (Buy online, pick up in-store)
Rajen Ruparell is Canada’s e-commerce king. From • Holistic approach to marketing, production, pay- • BOPIS vs delivery?
building one of the fastest-growing companies in the ments, and distribution for a seamless, contactless
• Managing your BOPIS in-house vs. outsource
world as co-founder of Groupon International, to lead- experience
11:30 • Frictionless, streamlined fulfillment
ing Endy to greatness by revolutionizing e-commerce in • What are the benefits for customers?
Julie Filion, Head of Marketing, Ecommerce,
Canada, Rajen downloads some of the secrets that have • How to repurpose existing business infrastructures? Sobeys Inc.
mystified competitors and fuelled his success — here Lena Helmts, Manager, Retail Channels, Nicola Nappi, National Fulfillment Develop-
in Canada and around the world Porsche ment & Multichannel Network Manager, IKEA
Gregoire Baret, Senior Director, Omnichannel Canada Moderator: Ford Blakely, SVP & GM,
Rajen Ruparell, Chairman & Founder, Endy
Experience, ALDO Group Zingle at Medallia
Moderator: Dave Dabbah, CMO, CleverTap.com
Retail Customization and Personaliza-
tion Personalisation & Marketing
Retail Design for Tech-Enabled Experi-
Optimize personalization to influence customer • Data-driven marketing to individual customers
ences
loyalty • Is email dead?
Presented by HP
Technology accelerates the degree of personalization • What are customization options?
12:00
available Véronique Dorval, SVP, Chief Client Experience Paul Filek, Managing Partner, Burdifilek
Kristen Gale, CEO + Creator, THE TEN SPOT® Officer, Sun Life Canada Dmitry Sokolov, Global Industry Lead, Retail,
Brandon Kim, Co-founder, Creative & Strategy, Rachel MacQueen, Senior Vice President, Collec-
HP Inc
Brevitē tor Experience & Marketing, AIR MILES Reward
Kevin Martin, CTO & Co-founder, unspun Program
Mike Van, CEO & Co-Founder, Furnishr Aaron Spivak, Co-founder, Hush Blankets
Moderator: Sindhya Valloppillil, CEO & Founder, Moderator: Mo Dezyanian, President, Empathy
Skin Dossier Inc.
Digital vs. Digitization
Embedding Innovation How, When, and Where we Pay
• What does digital leadership mean moving
forward? • How can we build systems that inspire change and
• Innovations and disruptions in payment
innovation, especially at speed?
• Digitization is internal: Communicate, Collaborate, methods
11:3012:30
AM WFH, etc • Where do we need to be today in order to build out
• Eliminating frictions in payment
tomorrow?
• Digital is customer-facing: E-commerce, Digital • Maintaining Consumer and Merchant safety
Marketing, etc. • The important of digital options for both customer
Patrick Diab, CPO, Moneris
and companies Vipul Lalka, Vice President, Head of Enterprise
• What are the best tools and strategies to progress
Fareena Contractor, Director, Intl. Emerging Payments Platform & Capabilities, Digital &
on both fronts? Tech, Walmart Payments, TD
Hubert Chan, Director of Cloud Data Innovation Moderator: Hifazat Ahmad, CEO & President, Moderator: Meryl Afrika, President, CAUFP
Platform, Hudson’s Bay Company DX3 Canada
Matyas Gabor, Vice-President, Digital Consumer
Experience, BRP
Cynthia Wong, Associate Vice President, Digital
Product Management, Canadian Tire Corporation
Ruth Zive, SVP of Marketing, Ada
Moderator: Sean Stanleigh, Head of Globe Content
Studio, The Globe and Mail
13:00 DX3 TALKS
Leveraging Psy-
Digital Ad Fraud - Is it chographic Data to
Real? By Dr Augustine The Death of the Press Imagining the future -
Create Targetable Workshop by Eric
Fou, Ad Fraud Investi- Release - Truth or a collective workshop
Audiences by Paige Barnes & Jordan
gator & Lorne Solway, misinformed? By Daniel by Marie-Michèle
Sontag and Emme Boyne, Tug Toronto
Co-President, RMA Torchia, APR Larivée
Anderson, Nielsen
Media CanadaAGENDA
FRIDAY | MARCH 5, 2021
10:00 Generational Keynote
Robert Pasin, Chief Wagon Officer, Radio Flyer
Real Is the New Cultural Currency: How Brands Become a Part of Culture on TikTok
10:30 Joshua Bloom, GM of Global Business Solutions, TikTok
Increasing Marketing Speed, Creativity,
and Performance through Agile The Sustainability Imperative
• Adopting a Change Mindset
Adapting for the Circular Economy • The rise of climate friendly retail, from supply chain to
• Tips, Tricks & Tools for Getting Started product lifecycle
• “Re-commerce”
• The Power (and Challenges) of Cross-Functional • Consumer are more aware than ever of their ecolog-
• Rent not own or rent to own models
Teams ical impacts
• The sharing economy in a post-COVID world
11:00 Scott Cutler, CEO, StockX • The Role of Marketing Leaders in an Agile Organi- • Are we done with “greenwashing”?
Moderator: Hifazat Ahmad, CEO & President, DX3 zation Courtney Chew, Founder, OCIN
Gunjan Khetan, VP, Marketing, Reckitt Benckiser Stuart Lombard, CEO, Founder, & President,
Canada
USA ecobee
Tyler Lessard, Chief Video Strategist, Vidyard Rena Nickerson, General Manager, SodaStream
Caleb Rubin, VP of Marketing, Equitable Bank Canada
Tara Wilkinson, Director of Marketing, Best Buy Sahir Zaveri, CEO & Co-Founder, King Children
Canada Moderator: Amy Laski, Founder & President,
Moderator: Jim Ewel, Founder, Peel the Layers Felicity
Is It Still Location, Location, Location? What About Agencies? Generation Alpha’s Technology Re-
• The future of brick and mortar
• How have agencies fared in the past year? bound
• How to balance your physical and virtual
• What can agencies offer in new times? • How are we engaging with the first digitally
footprints
11:30 native generation?
• What is happening in Commercial Real Estate? • How do brands decide whether to stay in-house
• The rise of the flagship “no purchases” physical or use externals? • Can the digital truly spark imagination, and
store encourage creativity & learning?
• Who are the new competitors and what are the
Matt Alexander, CEO & Co-Founder, Neighbor- threats? • What are the COVID-19 impacts on our young-
hood Goods est generation?
Sophie Brooks, Managing Director, Tug Toronto
Jacqueline Dinsmore, Owner, Flapjackkids & Mandy Gilbert, CEO & Founder, Creative Niche Gail Banack, VP Kids, Indigo and Chief Kids
Caravel Law Grace Mistry, Head of Marketing, B2B & Personal Officer, Indigokids, Indigo
Alyssa Kerbel, Founder & President, mini mioche Wealth Advertising, BMO Financial Group Kerry Tucker, CMO, Pocketwatch
Cesar Morales, Marketing Director, Stokes Inc. Kimberlee West, Founder, Kids Swag
Moderator: Stewart Samuel, Program Director Moderator: Kelly Jackson, Children’s Author and
North America, IGD AVP, Humber College
An Odyssey of Phoenixes The Age of Digital Advertising The Young and the Cashless
• Entrepreneurship after COVID-19 • In what ways has digital advertising changed? • Consumer resilience in the post-COVID world
12:00 • Small business transformation • Lessons learnt, what worked and what does not? • Becoming your customers’ Day One brand
• Learning and scaling • What comes next? New channels, platforms? • Bringing back the barter
• How does private equity/VC encourage Im- Julia Amorim, CEO, MediaNet • Travel small and slow
pactful systemic change? Dylan Kim, Co-founder, Marketing, Brevitē Peter Semple, CMO, Depop
Brian Mac Mahon, Founder, Expert DOJO Chris Meade, CMO & Co-Founder, CROSSNET Moderator: Dustin Rideout, CSO, Juniper Park\
Sangita Sarkar, Vice President, Marketing, Level TBWA
Jeff Truong, Partner, VMG Catalyst
Courtne Smith, CEO & Founder, NewNew Ex Inc.
Moderator: Karen Greve Young, CEO, Futur- Dylan Kim, Co-founder, Marketing, Brevitē Presentation by Vividata
preneur Moderator: Shahzad Gidwani, CMO, CIMMO
Brand Resilience: Thinking INSIDE the The Rise, Fall, and Recovery of Influencers Next Gen F&B
box •Customers are influenced by people they trust and • Ethically sourced, Organic, Clean, Green - what
• How the right strategy helped Staples adapt connect with does it mean and why is it important?
without changing • • Allergies and Options as drivers of niche
•Influencers vs Ambassadors
11:3012:30
AM dominance
• Staying relevant in the midst of dramatic •Recognising customer touchpoints • Cloud kitchens
change Laura Endres, VP & GM, Dexcom Canada • Limited time Pop-ups
John DeFranco, Chief Commercial Officer, Jen Proctor, CEO & Founder, Cultivated Entertain-
Staples Canada ment • Hyper-personalization of food
Dave Mazzone, Vice President of Marketing, Kiran Rai (KayRay), Actor / Creative Director & Samuel Hale, Founder & Owner, nutrimeals
Staples Canada Co-founder, The Kollective Shaun Goswell, Chief Food Officer, Chartwells
David Zietsma, SVP, Strategy and Performance, Kent Wilson, CMO, RV SnapPad Canada
Jackman Moderator: Krista Webster, CEO & President, Veri- Shelby Taylor, CEO & Founder, Chickapea
Moderator: Roberto Sarjoo, Director, Marketing
Innovation Showcase: and Communications, Restaurants Canada
Michael Zahra, CEO & President, Drone Delivery
Canada
DX3 TALKS
How to TikTok: How brands are using
13:00 TikTok to Transform Their Marketing, by How to Capitalize on Digital Buying Think Like a Marketer For Top Talent, By
Confidence, by James Stevenson Elizabeth Williams
TikTokSPONSORS AND PARTNERS
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MEDIA / ASSOCIATION PARTNERS
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