Q1 2021 EMERGING GROWTH POCKETS - IRI
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
April
IRI Leaderboard 16
2021
Q1 2021 EMERGING
GROWTH POCKETS
The Shifting CPG Demand Curve
Executive • At-home consumption remains elevated to a similar level through Q1. As mobility improves, we expect this elevation vs.
Summary normal to erode, but still higher vs. pre-COVID-19.
• Improving mobility is impacting categories like breakfast cereal, as the elevated at-home consumption “right-sizes” with
higher-than-normal at-home consumption easing from pandemic levels and shifting back to away-from-home consumption.
With nearly 30% • Boosted by stimulus and improved SNAP benefits, low-income consumers are increasingly important, as are high-income
households and other growing cohorts, such as Gen Z and millennials.
of the population
• Increasing commodity and supply costs, as well as continued trends toward premium, will keep price / mix elevated at a
vaccinated, we are ~3% two-year CAGR. Nonedible price/mix is higher than edible.
seeing early
Execution
improvements in • Convenience and out-of-home consumption sales are beginning to recover.
consumer mobility, • Category growth in e-commerce shows food continues to capture a greater share of omnichannel sales.
• With the continued growth of e-commerce, it will be important to drive traffic both in-store and online (to capture the
macroeconomic omnichannel shopper) and drive impulse online and to the front end of store.
environment, • Retailers will continue to seek innovation within self and societal-care, indulgence and convenience.
dining out and Implications
summer travel • Engage consumers with personalized solutions, offers and variety.
plans, supporting • Drive total consumption at-home and away-from-home across categories – seek to extend at-home behaviors and build
on needs for self-care at-home and drive excitement in foodservice to win over competitors.
expectations for • Build greater price differentiation and premiumization to capture demand for small luxuries across cohorts.
reversal of some • Double down with winning retailers to drive in-store vs. online differentiation and trip drivers.
• Market larger holiday celebrations at home.
COVID-19 trends. • Track and optimize digital marketing and digital trade / shopper spend in real time against the most responsive digital
properties (e.g., retail media networks, walled gardens, delivery apps, etc.).
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 2
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 3
Consumer Lifestyle Shifts Work & Workout At Home
Will Have Lasting Impact • Remote working continues to some
degree, a plus for at-home food spend
• Reduction in work commute
negatively impacts out-of-home
Home Upgrades, Inside food dollars
& Out, Especially Digitally
• Focus on cleaning and
sanitation will stick
• Work, shop and entertain Consumption Shifts
from home will continue • At-home experiences are
• More pets at home Self- and elevated vs. pre-pandemic
Societal Care • Premiumization elevates
Convenience the everyday
• Emphasis on self- and
Indulgence
societal care continues
Leisure & Holidays
• Increased digital
entertainment Shopping Shifts
• Permission to celebrate
• Significant growth in e-commerce
anything at home
and contactless shopping
• New holiday traditions
• Preference for one-stop shopping,
in-store for perishables, meat
• Auto-replenish for routine needs
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 4
As Vaccinations Accelerate, Consumer Mobility
Improves, Especially for Retail and Recreation
U.S. Vaccination Progress & Outlook1 Total U.S. Consumer Mobility vs. COVID-19
% of U.S. population Rates Average Daily Value by Month
% chg. vs. Jan.-Feb. 2020 baseline
20
Expectations for 10
sharp decline in Residential
COVID-19 0
hospitalizations Grocery
by June. -10
Retail & Recreation
COVID-19
-20 Workplace
variants2 and lack -30 Transit
of vaccines for Average new
children (expected -40 COVID-19 cases
early 2022) are the per day
primary -50
January
March
February
September
October
Through 3-21-21
November
December
headwinds; U.S. is
now less stringent
vs. other countries
in COVID-19
Retail and transit mobility is increasing at a faster rate than workplace mobility
restrictions.
in recent weeks. Majority of employers and employees expect ~3 of 5 days
work in office by end of summer, with schools and colleges in-person in fall.
1. Anticipates decline in hospitalizations and mortality at the point vaccinations reach 50% of the population, assuming 20% of population has existing survivor antibodies. 2. More severe B.1.1.7. variant expected to be dominant in the US as of end -March 2021.
Source: JP Morgan COVID research. Google Mobility.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 5
Overall Macroeconomic Conditions Improve, based on Moody’s
Resulting in an Encouraging Outlook for 2021 Actual to-date baseline forecast
U.S. Macroeconomic Indicators
After negative GDP growth through last year, Unemployment levels are declining in recent months,
GDP trend is expected to turn positive in 2021 with continuing decline throughout 2021
Real GDP, % chg. vs. 2YA CAGR Unemployment rate, %, seasonally adjusted
Unemployment concentrated
1.8 with low-wage workers in
1.2 1.0 8.1 service industries
0.4 0.7 6.8 6.3 6.2 6.0 6.0
0.2 5.5 5.0 5.7
-0.1 -0.1
-0.7
CY ’20 Q4 ’20 Jan ’21 Feb ’21 Mar ’21 Q2 ’21 Q3 ’21 Q4 ’21 CY ’21 CY ’20 Q4 ’20 Jan ’21 Feb ’21 Mar ’21 Q2 ’21 Q3 ’21 Q4 ’21 CY ’21
Spending grew in January with the stimulus and Consumer confidence rebounded in March,
is expected to see higher growth in later months with expectations to continue increasing during the year
Personal Consumption, % chg. vs. 2YA CAGR Consumer Sentiment Index, University of Michigan, 1966 = 100
2.8 3.4 2.7
2.5 2.6 2.4 91.2 79.8 79.0 76.8 84.9 85.6 89.4 91.5 86.3
1.9
1.2
0.6
CY ’20 Q4 ’20 Jan ’21 Feb ’21 Mar ’21 Q2 ’21 Q3 ’21 Q4 ’21 CY ’21
Economic Impact American Rescue CY ’20 Q4 ’20 Jan ’21 Feb ’21 Mar ’21 Q2 ’21 Q3 ’21 Q4 ’21 CY ’21
Payment Plan Payments
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar (e.g., Store Pickup, Instacart).
Categories filtered above $250M sales Total US MULO+C L52 WE 03/28/21. Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: BEA, BLS, University of Michigan, Moody’s.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 6
Stimulus Boosts Have Driven Increases in Discretionary Areas of Purchase;
Signs of Summer Travel Plans/Mobility Emerge to Lift Away-from-Home Spend
U.S. Monthly Retail Sales $B by Store Type
The American Rescue Plan, aimed at assisting people
+8%
Mar ’21 vs. at lower income levels, will further boost discretionary
596 Feb ’20 (pre Mar ’21 vs. spend of lower-income households. March saw gains
566 COVID-19) Feb ‘21
Index Index in foodservice, clothing, sporting goods, gas and
525 car sales.
255 123 113 Consumers are likely to continue to trade up in CPG/F&B.
237 (43%)
220 (42%)
All Other Retail1 (42%) Recent credit card spend data shows growth in pent-up
demand areas including retail, restaurants and
airlines / travel.
46 112 111
43
37 (8%)
Gasoline Stations (8%)
(7%) 68
61
65
(11%)
114 109 Increased mobility will drive out-of-home
Gen Merch Retailers (12%) (12%)
food & beverage spend.
72 72
71 112 101
F&B Stores (13%) (12%) Gas price gains, steeper than previous years and up
(13%)
62 ~33% vs. YA, are an early sign of the expectations for
Food Service & 53 58 95 113
(10%) (10%) increased consumer mobility and demand in sectors
Drinking Places (10%)
closed by COVID-19.
Non-Store Retailers 84 91 93
135 106
(e.g., Online) (16%) (16%) (16%)
Similarly, in air travel, passenger numbers are
Q4 2020 Avg. Q1 2021 Avg. Mar 2021 increasing in recent weeks and airlines are adding
capacity flight routes for summer leisure travel.
Total Retail
% Change vs. YA +3.8% +16.6% +34.2%
Source: U.S. Census Retail Trade. IRI research.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 7
Food Away-from-Home Is Improving and Should Accelerate in the Months Ahead
Full-Service Restaurants Performance
Food at Home, Food Away from Home All Restaurants (including closed) $ sales %
Share of $ Spend Dollar Sales Growth Forecast change vs. pre-COVID-19
70 1.0 March -55
66
April -83
65 61 0.9 May -69
60
60 55 56 57 56 June -53
55 53 0.8 2020 vs.
55 52 53 53 53 July -50
49 51 50 0.7 2019
48 August -48
50 45 47 47 47 September -42
45 44 43 44 0.6
45 49 October -42
39 47
40 40 0.5 November -55
34 Expectations are for December -61
35 close to an even split
0.4 January -53
30 of food spend in-home w/e 2/7/21 -55
0.3
and out-of-home, as w/e 2/14/21 -48
25 vaccine becomes 0.2 2021 vs. w/e 2/21/21 -53
increasingly available.
2019 w/e 2/28/21 -47
5 0.1
Food at Home Food Away from Home (incl. takeout & delivery) w/e 3/7/21 -48
0 0.0 w/e 3/14/21 -45
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4 w/e 3/21/21 -41
Total Food 2021 2021 2021 2021
($B) F F F For restaurants that remain open,
sales are near pre-COVID-19 levels.
Note: Q1 to date based on IRI estimates from IRI On Premise & BEA data. 2021 forecast based on IRI point of view.
Full-service restaurants include casual and fine dining based on restaurant sample in IRI On Premise solution. Sales for same -store (excluding closed restaurants) are nearing pre-COVID levels in recent weeks.
Source: USDA Monthly Sales of Food with taxes & tips; Includes food sales across store types. IRI POS Total US, data ending 2 /28/21. IRI On Premise. IRI Analysis
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 8
Improving Consumer Mobility and Away-from-Home Consumption Will Reduce
Elevated Food-at-Home Volume by Half, With Some At-Home Behaviors Lingering
U.S. Consumer Mobility vs. F&B At-Home Volume / % Change From Pre-COVID-19
Elevation of F&B (and other
(Jan.-mid-Feb. 2020) Base 4 Week Rolling Average, Estimated Total Omnichannel
CPG) consumption at home vs.
40 pre-COVID-19 erodes as
2020 F&B volume
~+8% consumer mobility increases.
30
~+10-12% vs. Vs. Jan- +6%
Jan-Feb 2020 Feb 2020
Vs. Jan-
Feb 2020 +3% Yet in-home consumption
20 +3%
Vs. Jan- Vs. Jan-
Median
Feb 2020 Feb 2020 will remain higher vs. pre-
Forecast
10 F&B COVID-19 levels due to lingering
Volume
0
stay-at-home behaviors.
1/1/2020
4/1/2020
7/1/2020
1/1/2021
4/1/2021
7/1/2021
1/1/2022
10/1/2020
10/1/2021
Mobility
-10 2021 demand for specific
categories will vary depending
-20
on how they were impacted
Forecast
-30 based on assumption of full COVID-19 last year.
vaccine distribution by June 2021
-40
Q2 ‘21
Q1 ‘21
Q3 ‘21
Q4 ‘21
Elevated price / mix levels
-50 will give a boost to value
sales growth.
Source: Google Mobility – Workplace. IRI POS data. IRI Strategic Analytics models. IRI Analysis. Note: Omnichannel = MULO+C + Costco + eCom – Overlap.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 9
Forecast Go-Forward Demand Is Based on Unique Category
Variables Aligned to Evolving Consumer Behaviors
Momentum Growth / Aisle % Volume CAGR (’16-’19) vs. Volume Acceleration in 2020
Expect CPG categories to revert to a lower level of elevated at-home consumption in 2021,
with those more positively impacted by changing consumer mobility to “right size” more.
2021 CPG 2020
Average (F) CPG Average
6%
Volume CAGR (’16-’19)
5%
Rfg. Meals
Water
4%
Household Plastics/Storage
3%
Sports/Energy Drinks Condiments & Sauces
2% Snacks
Nutrition/Weight Loss Personal Cleansing
Health Remedies
Floral Cookies & Crackers FZ Fruit & Veg
1% FZ Meals
Laundry Ethnic
Skin Care FZ Meat
Coffee & Tea Liquor
Produce
0% Baby Care Pet Care Dairy
FZ Desserts Baking
Candy Baby Food SS Meals Household Cleaning
-1% Deli Meat
Mouth Care CSD Meat Paper Products Ss Vegetables
Seafood
Bakery
-2% Cosmetics Hair Care Breakfast Alcohol Beauty
Juices Ss Fruit
-3% Disposable Tableware Rfg. Beverages Beverages Health
Tobacco Foils, Wraps, & Bags
Fresh Home Care
-4%
-15% 0% 5% 10% 15% 20% 25% Frozen General Merch
General Food Tobacco
2020 Volume Growth Acceleration (Ppt. Difference 2020 Growth Rate—2016-2019 CAGR)
Refrigerated
Source: IRI data for MULO+C (multi-outlet and convenience) / IRI analysis / Note: Includes top 50 aisles by size
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 10$ Sales % Unit Sales %
Compared to Two Years Ago, CPG Sales Trends Remain High Change Change
Omnichannel Rolling 4 Weeks vs. 2 YA
EDIBLE
25.0% 26.4%
19.8% 19.9% 19.2% 18.0% 19.6%
17.0% 15.7% 17.0% 15.8% 15.6% 16.6%
10.9% 10.8%
6.4% 6.7% 6.6% 7.5% 8.2%
5.6% 4.9% 6.2% 5.5% 4.8% 5.1%
NONEDIBLE
28.3%
24.2% 24.0% 24.5% 24.7% 24.1% 24.9%
23.1% 22.0% 23.1%
21.5%
18.2% 18.2%
10.0%
7.0% 7.1% 6.9% 6.5% 7.2% 6.5%
5.8% 5.2% 5.7%
3.1%
0.5% 1.3%
04-19-20 05-17-20 06-14-20 07-12-20 08-09-20 09-06-20 10-04-20 11-01-20 11-29-20 12-27-20 01-24-21 02-21-21 03-21-21
Note: Omnichannel = MULO+C + Costco + eCom – Overlap. Omnichannel does not include Alcohol sales. Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/1 9.
Source: IRI Syndicated Omnichannel, Latest 13 Quad Weeks data ending 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 11$ Sales % Unit Sales %
Year-Ago Comparisons Paint a Dim Picture Change Change
Omnichannel Rolling 4 Weeks vs. YA
EDIBLE
24.6%
19.9%
16.9% 16.0% 15.4% 14.9%
13.1% 12.8% 13.3% 13.8% 12.6% 14.5%
12.0%
9.8%
7.0% 6.6% 6.2% 5.2% 5.6% 6.1% 5.4% 7.0% 6.3%
4.7%
-14.0%
-18.7%
NONEDIBLE
22.1% 19.6% 19.9%
15.5% 17.8% 17.3% 17.8% 16.7% 16.5% 15.6%
14.5%
10.4%
10.2% 7.6%
6.3% 5.6% 6.2% 4.7% 5.7% 6.7% 7.0% 5.0%
1.9% -15.0%
-1.2%
-24.9%
04-19-20 05-17-20 06-14-20 07-12-20 08-09-20 09-06-20 10-04-20 11-01-20 11-29-20 12-27-20 01-24-21 02-21-21 03-21-21
Note: Omnichannel = MULO+C + Costco + eCom – Overlap. Omnichannel does not include Alcohol sales. Change vs. YA compare to 13 WE 03/29/20, Change vs. YA compare to 13 WE 03/31/19.
Source: IRI Syndicated Omnichannel, Latest 13 Quad Weeks data ending 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 12Top Edible and Nonedible Growth Categories
Continue to Reveal Pandemic Behaviors
Compare: vs. 2 YA
Top Growing Edible Categories Top Growing Nonedible Categories
Dollars Sales % Change vs. 2 YA Dollars Sales % Change – Category vs. 2 YA
PREMIXED
130.6% HOME HEALTH CARE/KITS 152.4%
COCKTAILS/COOLERS
SEAFOOD - RFG 43.3% HOUSEHOLD CLEANER CLOTHS 58.9%
SEAFOOD - FZ 40.4% CANDLES 55.0%
PICKLES/RELISH - RFG 39.0% SLEEPING REMEDIES 54.9%
COCKTAIL MIXES 38.2% CHARCOAL 46.7%
CHEESECAKES - RFG 36.4% DRINKWARE 38.4%
LIQUID DRINK ENHANCERS 36.3% GLOVES 37.9%
PROCESSED POULTRY -
36.2% COFFEE & ESPRESSO & TEA 37.5%
FZ/RFG
ASIAN FOOD 36.1% LAUNDRY CARE 37.2%
MEAT - FZ 35.2% PERSONAL THERMOMETERS 36.0%
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart),
Categories filtered above $250M sales Total US MULO+C L52 WE 03/28/21, Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 13Seafood Remains a Big Catch and Floral Blooms
Top Growing Fresh Departments by Dollars Sales % Change vs. 2 YA
33.4%
23.9%
16.9%
13.6% 13.5%
11.8%
SEAFOOD FLORAL MEAT DELI MEAT DELI PRODUCE
CHEESE
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Insta cart),
Categories filtered above $250M sales Total US MULO+C L52 WE 03/28/21, Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS Fresh Perimeter, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 14Increase in Seafood Sales Illustrates
Consumer Confidence in the Kitchen
Top Growing Fresh Categories by Dollars Sales % Change vs. 2 YA
SHELLFISH/SEAFOOD 53.3%
RIB/BEEF 43.3%
LOIN/BEEF 35.4%
POTTED PLANT/FLORAL 34.9%
WINGS/CHICKEN 34.4%
ROSE/FLORAL 32.2%
PREPARED MEAT/DELI PREPARED 26.6%
RIBS/PORK 23.7%
BERRIES/FRUIT 22.5%
THIGHS/CHICKEN 21.2%
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Insta cart),
Categories filtered above $250M sales Total US MULO+C L52 WE 03/28/21, Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS Fresh Perimeter, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 15Home Healthcare a Top Category Among All
Age Cohorts, Premixed Cocktails Also Strong
Top Growing Categories vs. 2 YA
Note: All Shopper Loyalty Food Stores based on sample of 65M HHs and 6M static Grocery HH Categories filtered Buyer Index > 8 0
and $/1000 HH > $1000 to All HH L52 WE 03/21/21, Change vs. YA compare to 12 WE 03/22/21, Change vs. 2 YA compare to 12 WE 03/24/19
Source: IRI Shopper Loyalty, All Shopper Loyalty Food Stores, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 16CPG Growth Due to Increased Consumption by Gen Z and Millennials
Total Store vs. YA
Total Store $ Share $ Share Change vs. YA $ Sales % Change vs. YA
Total Store: -8.1%
0.9
7.6
Seniors and
Retirees (Born
1925-1945) 0.2
35.5
Boomers (Born
1946-1964)
-0.2 -1.5%
Generation X -0.4
-0.5
(Born 1965- -3.9%
1980)
33.1
Millennials (Born
1981-1996) -8.6%
-9.0%
Gen Z (Born
1997 and After)
21.1
-14.1%
2.7
Note: All Shopper Loyalty Food Stores based on sample of 65M households and 6M static Grocery household. Change vs. YA compare to 12 WE 03/22/20, Change vs. 2 YA compare to 12 WE 03/24/19
Source: IRI Shopper Loyalty, All Shopper Loyalty Food Stores, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 17Millennials and Gen Z Are Driving Growth in Frozen Department
EXAMPLE: Frozen Department vs. YA
Frozen Department $ Share $ Share Change vs. YA $ Sales % Change vs. YA
Frozen Dept: -3.7%
7.5
Seniors and 3.1%
Retirees (Born 0.9
1925-1945)
34.3 0.2 0.5%
Boomers (Born
1946-1964)
-0.2
Generation X -0.4 -0.5
(Born 1965-
1980)
33.6
Millennials (Born
-4.3%
1981-1996) -4.9%
Gen Z (Born
1997 and After) 21.7
-9.0%
2.9
Note: All Shopper Loyalty Food Stores based on sample of 65M households and 6M static Grocery household. Change vs. YA compare to 12 WE 03/22/20, Change vs. 2 YA compare to 12 WE 03/24/19
Source: IRI Shopper Loyalty, All Shopper Loyalty Food Stores, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 18Growth Seen Among Parent Companies of All Sizes
Total Store vs. 2 YA / Top Parent Companies by Dollar Sales % Change
Small Total Store vs. 2 YA Medium Total Store vs. 2 YA Large Total Store vs. 2 YA
PUFF E CIG 117.3K % MARK ANTHONY BRANDS INC 182.3% CONSTELLATION BRANDS INC 31.4%
UNCONDITIONAL LOVE INC 803.5% BODYARMOR NUTRITION LLC 131.9% TYSON FOODS INC 21.8%
MPL BRANDS 557.2% BOSTON BEER CO 118.7% MONSTER BVRG CORP 17.1%
VI JON LABS INC 429.9% SWEDISH MATCH 54.1% GRUPO BIMBO 16.4%
DOT'S HOMESTYLE PRETZELS 335.0%
VITAL PHARMA INC 38.4% KEURIG DR PEPPER 15.2%
NORTH AMERICAN COFFEE
PARTNERSHIP 32.6% THE HERSHEY CO 14.1%
SILVER BUFFALO LLC 329.5%
H P HOOD INC 31.6% COCA-COLA CO 13.9%
BEYOND MEAT INC 289.4%
CJ FOODS INC 29.7% CONAGRA BRANDS 12.4%
CELSIUS INC 253.1%
SAZERAC CO 29.0% GENERAL MILLS INC 12.3%
PISA 233.0%
GRUMA S A 27.5% PRIVATE LABEL 11.4%
NJOY 213.1%
Note: MULO+C includes brick and mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., store Pickup, lns tacart) Parent Company Sales> $10M 13 WE 03/28/21, Large Parent companies > $6.0 B Total store. MULO+C sales,
Medium >$1 B, small>$100M L52 week Ending 03/28/21, Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19, Some product selections do not have qualifying Parent Companies and charts will render
Source: IRI POS, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 19Top Brands and Top Growing Brands
Total Store vs. 2 YA
Top Total Store Largest Brands Top Total Store Growing Brands
Dollar Sales w/ Dollar Sales% Change vs. 2 Dollar Sales Change vs. 2 YA
$ Sales % Change $ Sales % Change
WHITE CLAW HARD
MARLBORO $7.4B $324.5M
SELTZER
NEWPORT $2.1B COCA-COLA $282.3M
BUDWEISER $1.9B RED BULL $274.M
COCA-COLA $1.8B STARBUCKS $256.5M
PURINA $1.6B NESTLE $229.M
NABISCO $1.6B MODELO $217.4M
CAMEL $1.5B MICHELOB $216.4M
RED BULL $1.4B LYSOL $212.3M
KELLOGG'S $1.3B VUSE $205.9M
MONSTER $1.3B GATORADE $201.7M
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart). Change vs. YA compare to 13 WE 03/29/20. Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS. MULO+C. 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 20Top Frozen Brands Are Maintaining Growth Momentum
EXAMPLE: Frozen Department vs. 2 YA
Top Dept – Frozen Brand Franchises Top Dept – Frozen Brand Franchises
Dollar Sales w/ Dollar Sales % vs. 2 YA Dollar Sales Change vs. 2 YA
$ Sales % Change $ Sales % Change
TYSON $622.1M JIMMY DEAN $140.5M
STOUFFER'S $509.6M TYSON $114.1M
JIMMY DEAN $476.6M STOUFFER'S $88.4M
BIRDS EYE $426.1M BEN & JERRY'S $69.7M
DI GIORNO $397.8M MARIE CALLENDER'S $62.1M
MARIE CALLENDER'S $331.6M RED BARON $58.M
TOTINO'S $308.3M DI GIORNO $57.2M
BEN & JERRY'S $263.5M NESTLE $52.5M
RED BARON $246.6M TOTINO'S $49.7M
KELLOGG'S $243.1M HAAGEN-DAZS $48.1M
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart), Change vs. YA compare to 13 WE 03/29/20. Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS. MULO+C. 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 21Self-Care, Indulgence and Convenience Trends Continue in 2021+
Self and Societal Care Indulgence Convenience
• Nutritional supplements, especially • More permissible indulgence, • Retail-driven ingredient bars for
those that support immunity, especially in support of dietary quick, fresh meal solutions.
mental health and sleep. restrictions and lifestyle diets. • Meal kits with varying degrees of
• New self-care products to support • Premium private / own brands prepared foods (in-store, delivery).
other wellness efforts, e.g., as a point of differentiation, • New support for meal solutions
products for pre- and post-workout. especially for meal components. from products in-store, via retailer
• Skin care products that include • Customizable celebration kits apps, shoppable recipes.
remedies for joint pain, skin health. for various occasions. • Shopping convenience (e.g., menu,
• Sustainable, renewable and • Indulgent treats available in purchasing recommendations).
refillable packaging. smaller portions for smaller • Products designed for small
• Home care products that sanitize celebrations and smaller kitchen appliances, including
over longer periods of time. households. cocktail and other drink pods, air
• Water conservation in personal • Home spa products for fryer products / kits, sous vide, etc.
and home care products. consumers of all ages. • New e-commerce product
• Pet innovation will support post- discovery (e.g., shoppable recipes,
pandemic adjustments for sampling via click & collect or
socializing and anti-anxiety. home delivery).
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 22Brand Franchises of All Sizes Saw Influx of New Buyers
Total Store vs. 2 YA – Top Brand Franchises by Buyer Change
Small Total Store vs. 2 YA Medium Total Store vs. 2 YA Large Total Store vs. 2 YA
SWAN 7.6M RAO'S 5.M LYSOL 6.2M
MICROBAN 4.3M DAISY 4.7M PILLSBURY 5.8M
KIKKOMAN 4.2M CERAVE 4.6M HEINZ 5.6M
MT OLIVE 3.8M BIMBO 4.3M NESTLE 5.4M
GREENIES 3.7M FERRERO 4.2M MISSION 5.3M
FLTR 3.5M BODYARMOR 4.1M LAND O' LAKES 5.3M
BADIA 3.3M MORTON 3.7M PHILADELPHIA 4.7M
LAMB WESTON 3.M PREGO 3.4M THOMAS' 4.3M
PLANET OAT 2.8M SMITHFIELD 3.2M JIMMY DEAN 4.2M
ACT II 2.7M BELGIOIOSO 3.1M BETTY CROCKER 4.2M
Note: Brand Franchise Sales > $1M 12 WE 03/21/21; Large Brand Franchises > $1.0 B Total Store All Outlet sales, Medium >$500M , Small>$100M L52 WE 03/21/21; Change vs. YA compare to 12 WE 03/22/20, Change vs. 2 YA compare to 12 WE 03/24/19
Source: IRI PNL, All Outlets, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 23Small Homecare Brand Franchises Saw the Largest Influx of New Buyers
Total Store vs. YA – Top Brand Franchises by Buyer Change
Small Dept – Home Care vs. 2 YA Medium Dept – Home Care vs. 2 YA Large Dept – Home Care vs. 2 YA
MICROBAN 2.7M
SWIFFER 1.2M
LIBMAN 1.3M
AIR WICK 591.1K
AWESOME 1.2M
DOWNY 754.8K
BISSELL 588.6K
SCENTSATIONALS 566.4K
STERILITE 332.2K
LITTLE TREES 548.2K
RESOLVE 365.4K KEURIG 25.K
BONA 318.3K OXO 327.8K
WOODWICK 314.4K HUGGIES 208.4
ARMOR ALL 279.K
Large Brand Franchises > $1.0 B Total Store All Outlet sales, Medium >$500M, Small>$100M L52 WE 03/21/21; Change vs. YA compa re to 12 WE 03/22/20, Change vs. 2 YA
compare to 12 WE 03/24/19. Some product selections do not have qualifying Brand Franchises and charts will render "Required d ata cannot be found for chart. Please amend the member selections."
Source: IRI PNL, All Outlets, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 24Small, General Food Brand Franchises Saw the Strongest Sales Gains
EXAMPLE: General Food Dept. vs. YA – Top Brand Franchises by Dollar Sales % Change
Small Dept – General Food vs. 2 YA Medium Dept – General Food vs. 2 YA Large Dept – General Food vs. 2 YA
FARM RICH 87.8K% LINDT 24.0% JACK LINKS 22.2%
TAYLOR 2.8K% BARCEL 24.0% REESE'S 19.1%
ARIZONA 429.0% GHIRARDELLI 18.7% THOMAS 11.2%
NERDS 91.4% FERRERO 14.0% PRINGLES 10.4%
COLUMBUS 76.3% SLIM JIM 12.4% FRITO LAY 9.6%
P F CHANG'S 54.0% WONDERFUL 11.8% HERSHEY'S 8.6%
DOT'S HOMESTYLE PRETZELS 49.2% DAVE'S KILLER BREAD 8.7% MISSION 8.2%
DIETZ & WATSON 46.3% HIDDEN VALLEY 6.4% HOSTESS 7.5%
BELL'S 44.4% OLD EL PASO 4.3% RUFFLES 5.6%
FIORUCCI 40.9% BIMBO 4.0% ENTENMANN'S 4.0%
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Insta cart) Brand Franchise Sales > $1M 13 WE 03/28/21;
Large Brand Franchises >B Total Store MULO+C sales, Medium >$500M, Small>$100M L52 WE 03/28/21; Change vs. YA compare to 13 W E 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19.
Source: IRI POS, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 25Brand Franchise Growth Rankings Among Cohorts
Are Similar When Compared to Two Years Ago
Top Growing Brands – Total Store vs. 2 YA
Note: All Shopper Loyalty Food Stores based on sample of 65M HH & 6M static Grocery HH. Brand Franchise filtered Buyer Index >80 & $/1000 HH >$1000 L52 WE 03/21/21;, Change vs. Y compare to 12 WE 03/22/20, Change vs. 2 YA compare to 12 WE 03/24/19
Source: IRI Shopper Loyalty, All Shopper Loyalty Food Stores, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 26Price / Mix Remains Elevated vs. Year Ago
While Dollar Sales See Lapping Impact Price/Mix vs. YA Price/Mix CAGR
Due to commodity inflation and supply chain challenges, several manufacturers have announced
price increases this year (e.g., General Mills, Hormel, J.M. Smucker & Co., Kimberly-Clark).
Promotional activity in-store continues to be softer compared to YA.
CPG Edible and Nonedible Price / Mix % Change vs. YA / MULO + C
EDIBLE
4 w/e 4 w/e 4 w/e
Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021
01-24-21 02-21-21 03-21-21
4.3 4.9
3.8 3.3 4.0 3.6 3.5
2.9 3.2 2.6 2.8 2.9 2.6 2.9
Price / Mix 1.6 1.7
Promo Index
vs. 2YA 92.6 72.2 84.1 86.0 85.5 85.6 86.9 83.8
NONEDIBLE
5.0 5.5 5.1 5.4 5.3
4.3 4.6 4.4 3.9 4.9
4.0 4.0 4.1 3.8
3.1 3.2
Price / Mix
Promo Index
vs. 2YA 97.6 70.7 77.1 83.9 81.6 80.1 84.2 80.6
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 27E-Commerce Sales Surge, but Mass, Club and
Convenience Also Post Growth Over Prior Year Trends
Total Store Dollar Sales % Change vs. YA
2.8% Q1 21 Q1 20 Q1 21 v Q1 19
Omnichannel 15.4%
18.7%
-0.2%
Multi Outlet + Conv 11.5%
11.3%
-2.7%
Food 16.0%
12.8%
1.6%
Mass 11.2%
12.9%
2.6%
Club 14.1%
17.1%
-12.5%
Drug 7.3%
-6.2%
6.7%
Conv 2.8%
9.6%
39.8%
E-Comm 41.9%
98.4%
-4.3%
Dollar 25.0%
19.6%
Note: Omnichannel = MULO+C + Costco + eCom – Overlap. Includes 205 measured CPG channels, excluding alcohol, perishables and
some general merchandise Club = Sam's, BJ's, Costco . Q1 20 = 13 WE 03/29/20 & 12 WE 03/22/20, Q1 19 = 13 WE 03/31/19 & 12 We eks 03/24/19
Source: IRI Syndicated Omnichannel, IRI POS, IRI eMarket Insights, 13 WE 03/28/21, IRI Consumer Panel, 12 WE 03/21/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 28Channels Show They Are Shopped for Unique Categories
Top Growing Categories by $ Sales % / Edible vs. 2 YA
Note: IRI Consumer Panel, 12 WE 03/21/21; Club = Sam's, BJ's, Costco. Change vs. YA compare to 13 WE 03/29/20 & 12 WE 03/22/2 0, Change vs. 2 YA compare to 13 WE 03/31/19 & 12 WE 03/24/19
Source: IRI POS, IRI eMarket Insights, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 29Home Healthcare a Top Category Across Food, Mass and Club Channels
Top Growing Categories by $ Sales % – Nonedible vs. 2 YA
Note: IRI Consumer Panel, 12 WE 03/21/21; Club = Sam's, BJ's, Costco. Change vs. YA compare to 13 WE 03/29/20 & 12 WE 03/22/2 0, Change vs. 2 YA compare to 13 WE 03/31/19 & 12 WE 03/24/19
Source: IRI POS, IRI eMarket Insights, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 30Retailers Should Invest to Win Omnichannel
Shoppers and Gain Greater Share of Wallet
Grocery Retailer B: Difference in Total Spend by Type of Shopper /
Latest 26 Weeks vs. YA
E-Commerce
In-Store Only Omnichannel Only Shopper
Shopper Shopper (likely 1-2 person
HH, 65+)
29%
100% 100%
% of Retail Spend (Online
(In-Store) (Online)
Average)
% of Shoppers 94% 4.3% 1.7%
Growth in Spend vs. 18% 8%
12%
YA (Δ vs. In-Store) (+6ppts.) (-4ppts.) “Over time, omnichannel guests spend
Increases in Gaps in most
on average nearly 4x more than a
Source of Higher / store-only guest and nearly 10x more
most depts., depts., particularly
Lower Spend vs. N/A
In-Store Shopper
except general nonedible and than a digital-only guest.”*
merchandise impulse
Note: Grocery retailer A offers pickup and delivery e-commerce services. *Target. Source: Grocery Retailer Shopper Loyalty Card Data, Tracked Households.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 31Across Cohorts, Shopper Adoption of Grocery E-Commerce Is Increasing
Grocery Retailer A – Shopper Penetration by Income and Generation / % of Retailer Shoppers Buying in E-Commerce
Income Cohorts Low
Generation Cohorts 19-35
36-45
Middle
3.6% 46-65
1.4% High
26 WE 4.2% 66+
26 WE
2.4% Feb. 22, 2020
Feb. 22, 2020 2.1%
3.6% 0.9% Δ vs. 2/22/20
Δ vs. 2/22/20
+2.1
3.0% +1.6 5.7%
+2.3
26 WE 26 WE 6.5%
4.7% +2.3 +1.9
Aug. 22, 2020 Aug. 22, 2020 4.0%
6.1% +2.5 +2.4
3.3%
4.0% 7.6% +4.0
+2.6
26 WE 26 WE 8.3% +4.1
6.0%
Feb. 20, 2021 +3.6 Feb. 20, 2021 5.3% +3.2
7.5% 3.6%
+3.9 +2.7
Note: Income Levels defined as Low $100k. Grocery retailer A offers pickup and delivery e-commerce services. Source: Grocery Retailer Shopper Loyalty Card Data, Tracked Households.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 32Nonedible Category Growth in E-Commerce
Remains Strong, but Edible Growth Is Notable
E-Commerce Categories by % of All Channel Sales Change vs. YA
Note: Omnichannel = MULO+C + Costco + eCom – Overlap. Omnichannel and Ecommerce includes 205 measured CPG channels, excluding alcohol,
perishables and some general merchandise. Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI Syndicated Omnichannel, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 33Edible Aisles Accelerate in Pickup & Delivery, Nonedible in Shipment
Home Shipment & Pickup / Delivery % $ Share of Omnichannel Sales in Largest Aisles / Latest 26 Weeks
62.7
25.6 Edible Nonedible
49.2
46.5 45.9
19.9
2.5 17.6 38.3 38.7
16.7
17.7 Home 55.3
3.9 Shipment
12.7 26.6 25.3
11.3 43.7 37.5
8.9 10.5 40.6
9.7 33.9
4.4 9.2 34.5 17.6
Home 17.4 3.7 0.4 14.1
3.9 2.2 6.4 20.7 20.3 12.5 11.5
Shipment 13.7 6.1 5.2
0.3 10.4 7.1
9.3 0.7 8.0 4.5
7.9 7.8 8.3 7.6 3.5 Pickup /
6.6 7.0 6.1 7.4 9.0 5.8 7.2 7.0 7.0
Pickup / 4.5 Delivery 5.5 5.3 3.8 4.8 5.0 4.5
Delivery 2.7
Laundry
Baby Care
Skin Care
Health
Remedies
Cleansing
Pet Care
HH Cleaning
Weight Loss
Personal
Nutrition/
Paper
Hair Care
& Bags
Products
Cosmetics
Foils, Wraps
Dairy
Coffee &
Ref. Meats
Tea
Baking
Poultry, Sfd
Cookies &
CSD
SS Veg
Breakfast
Drinks
Fz Meals
Snacks
Crackers
Sports/
Energy
Fz Meat,
∆ vs. YA
∆ vs. YA
Total Total
E-comm 6.6 7.5 4.8 4.9 3.9 4.2 3.8 3.4 3.8 2.8 1.9 2.3 E-comm 5.4 10.0 9.5 6.3 9.4 10.7 7.2 8.2 5.6 4.6 6.1 3.1
Shipment 3.4 0.7 0.8 1.8 0.5 1.1 1.1 0.2 0.8 0.2 0.8 0.4 Shipment 2.7 8.5 8.9 4.0 7.9 9.0 5.4 6.3 2.9 2.1 3.4 0.4
P/D 3.2 6.8 4.0 3.1 3.4 3.1 2.7 3.2 3.0 2.6 1.1 1.9 P/D 2.7 1.5 0.6 2.3 1.5 1.7 1.8 1.9 2.7 2.5 2.7 2.7
.
Note: Largest category aisles with tracked e-commerce sales shown. E-commerce data is based on projected receipt-based sample and reported data with varying levels of
granularity and accuracy available. Based on retailers where modality can be determined or assumed to majority classification . Source: IRI eMarket Insights, 26 WE 2/21/21.
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 34Companies of All Sizes Enjoyed Significant E-Commerce Growth
Top E-Commerce Parent Companies by Dollar Sales
Small vs. YA Medium vs. YA Large vs. YA
KAMIHATA FISH IND LTD 4.4K FRONERI 135.8% GRUPO BIMBO 89.8%
GRANDMA'S COUNTRY
247.8% LINDT & SPRUNGLI A G 95.8% MONSTER BVRG CORP 72.9%
FOODS
INDIGO WILD 169.2% CHOBANI INC 94.7% COCA-COLA CO 72.8%
EDISON NATION 143.2% SARGENTO FOOD CO 92.6% TYSON FOODS INC 67.5%
ANDIS CO 109.0% BIC USA INC 90.4% GRP DANONE S A 65.1%
PACIFIC WORLD CORP 90.2% GRUMA S A 78.8% CONAGRA BRANDS 64.0%
MID WEST METAL
85.9% MCKEE FOODS CORP 76.8% THE HERSHEY CO 63.5%
PRODS CO INC
STARBUCKS COFFEE
HOFFMASTER GRP INC 83.2% 74.0% PEPSICO INC 62.5%
CO
BLUE BOX HOLDINGS SMITHFIELD FOODS
74.1% 73.0% KRAFT HEINZ CO 56.3%
LTD INC
COMBE INC 72.5% CJ FOODS INC 71.4% UNILEVER 54.9%
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart) Parent Companies filtered on Dollar Sales > $100M in E-Commerce L52 WE 3/28/21
Large Parent Companies > $5.5 B total CPG MULO+C sales, Medium >$1 B, Small>$100M L52 WE 3/28/21; Change vs. YA compare to 03 /29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI eMarket Insights, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 35Total CPG Sales Are Up vs. Two Years Ago,
With Southern Regions and Markets Posting Growth vs. YA
Total Store vs. 2 YA, MULO+C
Top Growing MULO+C Regions Top Growing MULO+C Markets
Total Store Dollar Sales % Change vs. 2 YA Total Store Dollar Sales % Change vs. 2 YA
13.2% 13.0% 13.0% Charlotte, NC 17.4%
11.7% Richmond/Norfolk, VA 15.8%
11.2%
10.1% Dallas/Ft. Worth, TX 13.7%
9.5%
Houston, TX 13.5%
8.1%
Birmingham/Montgomery, AL 13.5%
South Carolina 13.5%
Las Vegas, NV 13.4%
Raleigh/Greensboro, NC 13.3%
Little Rock, AR 13.2%
New England 13.2%
West Mid-South South Southeast Great California Plains Northeast
Central Lakes
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart). Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 36Frozen Sales Are Especially Strong Across Western and Southern Regions
EXAMPLE: Frozen Department vs. 2 YA, MULO+C
Top Growing MULO+C Regions Top Growing MULO+C Markets
Frozen Department Dollar Sales % Change vs. 2 YA Frozen Department Dollar Sales % Change vs. 2 YA
Raleigh/Greensboro, NC 28.8%
24.7% Charlotte, NC 28.2%
22.8% 22.8% 22.6% 22.3%
Las Vegas, NV 27.0%
20.3% 20.3%
Richmond/Norfolk, VA 26.0%
15.0% Dallas/Ft. Worth, TX 25.1%
San Diego, CA 24.9%
Los Angeles, CA 24.3%
New Orleans, LA/Mobile, AL 24.3%
Atlanta, GA 24.2%
Jacksonville, FL 23.1%
Mid-South West California South Southeast Great Northeast Plains
Central Lakes
Note: MULO+C includes brick & mortar sales and Ecommerce orders fulfilled by brick & mortar stores (e.g., Store Pickup, Instacart). Change vs. YA compare to 13 WE 03/29/20, Change vs. 2 YA compare to 13 WE 03/31/19
Source: IRI POS, MULO+C, 13 WE 03/28/21
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 37Key Imperatives for 2021
More Emphasis on Forward-Looking Insights as Consumer Behaviors, Lifestyles Shift
• Quantify consumer and channel shifts more quickly with real-time insights and analytics to meet
evolving demand patterns.
• Understand brand trust, emotional connection and brand experiences and build on key strengths.
• Engage with the consumers via direct-to-consumer initiatives and social media.
• Make brands more relevant for everyday moments via understanding and extending usage.
• Build baskets for holidays and events, in partnership with retailers, to cater to omnichannel shoppers.
• Offer more personalized solutions and variety (flavors, packs) and drive more price / mix in online grocery.
Leverage Heightened Role of the Home in Consumers’ Lives
• Cater to more occasions at home – celebratory and everyday.
• Spot enduring vs. reverting trends and partner with retailers to drive trips for traditions that are likely to stick.
• Accelerate go-to-market timing and effectiveness.
• Highlight trusted brands that appeal to everyone in the household.
Continue to Focus On:
• Investments in omnichannel shoppers to gain greater share of wallet
• Balancing health and wellness vs. taste
• Value
• Relevant and faster innovation
• Raising digital media investments to build & scale brands (retail media, paid search, social media, shopping apps)
• Variety of ways to get products to the consumer, e.g., omnichannel, flexible routes
• Sustainable packaging and ingredients, as well as giving back to communities in which we operate
Source: Team analysis; IRI 2020 Growth Leaders in CPG Webinar – Panel Discussions
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 38Mark Clouse Stuart Aitken Vivek Sankaran
President and CEO, Campbell Soup Company Chief Merchant & Marketing Officer, The Kroger Co. President & CEO, Albertsons Companies
November 10, 2020 September 3, 2020 August 25, 2020
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 39IRI’s Latest CPG and Retail Insights Reports to Manage
the Impact of COVID-19 (click to see full report)
The Changing Shape of Discovering Pockets COVID-19 Emerging Recession Proof IRI COVID-19 Impact
the CPG Demand Curve of Demand Point of View Your Business Assessment Reports
14. Vitamins, Minerals, Supplements 3. Innovation for a Post- 5. COVID-19 Vaccine Update: 7. Defending and Recapturing 5. Anticipating Life After
13. America Is Ready for Football Pandemic World Impact on CPG Industry the Shelf COVID-19
12. Revenue Management 2. Harness Growth in 2021 4. Anticipated Vaccine Adoption & 6. Innovation Lessons From the 4. Consumers Provide a
Opportunities in a Pandemic 1. The Premium Opportunity Impact on the CPG Industry Great Recession to Apply Pessimistic View of Coming
11. Home for the Holidays 3. Potential Impact of Reduced Today Months
10. Powering the Future of Unemployment Benefit 5. Building Brands During 3. Tracking the Dramatic Pivot
Convenience Retail Changes on F&B Spending Recessionary Times of U.S. Consumer and
2. Consumer Stimulus, 4. Recessionary Lessons to Shopper Behavior
9. Reignite In-Store
Merchandising in Grocery Unemployment Benefit Apply to Private Label Today 2. Then and Now: Consumer
8. SNAP Benefits Spending & Shopping Behavior 3. How Big Brands Performed CPG Behavior During
1. The Impact of a Second Round During the Great Recession Economic Downturns
7. U.S. CPG Growth Leaders
of Stimulus on the CPG 2. Maintaining Pricing Discipline 1. COVID-19: Impact on CPG
6. E-Commerce
Demand Curve During a Recession and Retail
5. Boomers
4. A Global Perspective 1. How the Great Recession
Reshaped CPG Demand Curve
3. Tracking Transformation
2. Meat and Millennials
1. Anticipate the Future
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 40CPG Economic Indicators
Access IRI’s industry-standard metrics for consumer product demand and supply
during the pandemic, our CPG inflation tracker and the latest data on category
trends, out-of-stock levels, consumer sentiment and more.
U.S. Demand Channel Shift E-Commerce
Demand Index™
Index™ Forecasts Index™ Demand Index™
Inflation Out-of-Stock Levels U.S. Topics from
Supply Index™
Tracker™ for Subcategories IRI Social Pulse™
The IRI CPG Demand Index™ provides a standard metric for tracking
changes in spending on consumer packaged goods.
U.S. Demand Index™ Forecasts are delivered through a proprietary,
fully automated forecasting solution that anticipates consumer demand.
Channel Shift Index™ provides a standard metric for tracking changes (migration)
in spending on consumer packaged goods across select channels.
The IRI E-Commerce Demand Index™ provides a standard metric for tracking changes
in spending on consumer packaged goods purchased online.
Inflation Tracker™ provides the well-known price per unit metric for tracking changes in pricing of consumer packaged goods.
Supply Index™ provides a standard metric for tracking changes in product availability (i.e., in-stock rates) in stores for consumer packaged goods.
Out-of-Stock Levels for Top-Selling Subcategories by Market Area in the U.S.
Top U.S. Topics from IRI Social Pulse™
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 41Want to Be the First to Know?
www.iriworldwide.com/en-US/Insights/Subscribe
Registered Users Get New Thought Leadership
from IRI’s Research, Data & Analytics Experts
© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 42IRI Global Headquarters
CONTACT US 203 N. LaSalle St., Suite 1500
Chicago, IL 60601
FOR MORE IRI@IRIworldwide.com
+1 312.726.1221
INFORMATION Follow IRI on Twitter: @IRIworldwide
© 2021 Information Resources Inc. (IRI).
© 2021 Information Resources Inc. (IRI). Confidential
Confidential and
and Proprietary.
Proprietary. 43 43You can also read
