PT Marketing Plan Template - Future-Proof Your Practice + Plan Your Best Year Ever! - Practice Promotions
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PT Marketing Plan Template
Future-Proof Your Practice + Plan Your Best Year Ever!
Go Directly to Attract More New Boost ROI with
Consumers Patients Online Reactivations & Referrals
A SRECOMMENDED
R E CO M M E N D E D BY:
BY:
Step 1: Goals
A 5-Step Strategy to Marketing Your
Clinic Directly to Consumers.
To increase New Patients online, expand your clinic, or reach your business goals, you need to create a marketing plan that puts
you in control. An annual marketing plan has 3 sections:
The specific GOALS An overarching STRATEGY TACTICS (or actions) you will use
for your practice to reach those goals to accomplish that strategy
For this section, list 3 goals and your plan to measure progress (a statistic)
EXAMPLE GOALS YOUR CLINIC GOALS
GOAL 1:
1. Go Direct To Consumers
According to the APTA, 97% of PT clinics reported a STAT:
decrease in doctor referrals– a big threat to practices
who heavily rely on them; however, if you take control
of your own marketing, you have better predictability NOTES:
and survivability during “referral droughts.”
For this stat, use the percentage of patients that
come in directly (such as walk-ins, through phone,
email, via website, etc.) vs. patients that come
through doctor referrals.
GOAL 1:
2. Increase New Patients Online
One of the primary ways new patients find you and STAT:
your practice is through an online search, allowing
them to visit your website or look up your contact NOTES:
information.
For this stat, tracker the Number of New Patient Leads
& New Patient Calls from your website.
GOAL 1:
3. Bring Past Patients Back
Bringing in new patients is a great goal, but patients STAT:
are an even better investment when they come back
in to seek your help in the future with injuries, check- NOTES:
ins, or other rehab services.
For this stat, set a goal for your clinic’s number of
reactivated patients.
Step 2: Strategy A 5-Step Strategy to Marketing Your
Clinic Directly to Consumers.
To succeed at marketing and ensure all your efforts stay laser-focused on the results that matter, you need to outline the right
strategy. One of the most common ways to create a marketing strategy is with a “Funnel” which turns a person who had never
heard of you into a loyal, referring patient.
Follow along as Neil explains his tested Funnel Strategy and create your own funnel as well. This Funnel Strategy is designed to
achieve all 3 Goals from Step 1. Remember, each step should lead the potential patient into the next stage. Feel free to copy ours!
EXAMPLE STRATEGY YOUR CLINIC’S STRATEGY
STEP 1:
ONLINE DISCOVERY
Create a massive online presence to be PURPOSE:
discovered by thousands more people
in your community searching for your
solutions.
RELATED GOAL: Attract New Patients Online
STATS:
STATS: Organic Google Rank, Website Traffic
STEP 2:
BUILD TRUST
PURPOSE:
Develop 5-star online reviews, and build
your online brand to attract higher paying,
motivated patients.
RELATED GOAL: Attract New Patients Online
STATS: # of 5-Star Google Reviews STATS:
STEP 3:
NEW PATIENT CONVERSION
PURPOSE:
Utilize website systems and Google, to
increase phone call inquiries and online
appointment requests.
RELATED GOAL: Attract New Patients Online
STATS: # of Website Appointment Requests STATS:
STEP 4:
PATIENT ENGAGEMENT
PURPOSE:
Leverage marketing tools that increase
compliance, retention, testimonials, and
social media engagement.
RELATED GOAL: Bring Past Patients Back
STATS: Plan of Care Completion % STATS:
STEP 5:
RAVING FANS
PURPOSE:
Nurture your patient list to reactivate,
refer, and promote your practice.
RELATED GOAL: Bring Past Patients Back
STATS: # of Reactivated Patients
STATS:
Remember that each area of your strategy should have a budget, and a portion
of your marketing team’s time every month. Consistency is critical!
Step 3: Tactics
A 5-Step Strategy to Marketing Your
Clinic Directly to Consumers.
Next, list some specific actions or “tactics” that you plan to use for each stage of the strategy.
EXAMPLE YOUR CLINIC
ONLINE DISCOVERY What tactics will you use in 2022 to
get discovered online?
GOOGLE GOOGLE ADS for
RANKING “PHYSICAL THERAPY”
LOCAL GOOGLE ADS for
SEARCH PT CONDITIONS
BUILD TRUST What tactics will you use in 2022 to
build trust in your services?
GOOGLE WEBSITE
REVIEWS WOW FACTOR
FACEBOOK ONLINE
& YELP BRAND
REVIEWS PRESENCE
NEW PATIENT CONVERSION What tactics will you use in 2022 to
convert more new patients?
ONLINE DISCOVERY
WEBSITE PT AUTOMATED
CONVERSIONS CHATBOT
ONLINE
APPOINTMENT MOBILE & GMB
MECHANISM PHONE CALLS
COMMITTED PATIENTS What tactics will you use in 2022 to
keep your patients committed?
VALUABLE REVIEW
ONLINE DISCOVERY
CONTENT REQUESTS
HEP SOCIAL
EXPERIENCE ENGAGEMENT
RAVING FANS What tactics will you use in 2022 to
turn patients into raving fans of your clinic?
MONTHLY
REACTIVATION
PATIENT
EMAILS & CALLS
NEWSLETTERS
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PATIENT
BLOG & REFERRAL
HEALTH TIPS PROGRAM
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