POST SHOW REPORT - Singapore Yacht Show
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MESSAGE FROM THE CEO This year was the eighth edition of the Singapore Yacht Show, yet it still feels like we’ve only just begun. I think this is because we all still feel a sense of excitement that there is so much undeveloped potential here in Asia - we want to see the yachting industry develop and flourish, but we also want to see the extraordinarily beautiful ASEAN region develop as a high-end yacht tourism destination. Singapore is at its epicenter - rightly seen as “the Monaco of the East” with the added benefit of a beautiful tropical coastal setting. Exhibitors, clients and visitors alike all love this place. They love the efficiency, safety and familiarity of the world-class infrastructure and international culture here, which is perfectly reflected in the ONE°15 Marina Sentosa Cove setting. Every year our Yacht Show grows more significant on the international boat show calendar, and has established itself as the principal marketing platform in Asia for the global yachting industry. We are proud to have an increasingly impressive display of nearly all the major boat brands and their local or regional dealers at the show each year - nearly 100 examples of their stunning sail and power yachts and water craft of all shapes and sizes, with a record number The mission of our team and the purpose behind the Singapore of world or Asia premieres. Yacht Show has changed somewhat over the last few years. We are lobbying and working closely with various governments in the “Superyacht charter is ASEAN economic community to promote this region as an alternative winter destination for the global fleet of 5,000 or so superyachts what would really drive that are virtually all based in the Mediterranean in the summer. We want some of them to turn left at the end of the summer season the growth of the whole and come to visit Asia for a change in the winter – a lot of them industry in Asia - big boats would like to do so, and if they were allowed to charter here, they would. The cost of bringing a superyacht half way round the world and little boats alike.” and running it here for a season can easily be several million dollars – so most owners won’t come if they can’t rent the yacht out when Significantly, we also had many of the world’s best-known custom they’re not using it, to cover some of that cost. superyacht builders present. Because while all boating is a healthy, active outdoor lifestyle that is, easy to do and available to everyone Thailand has announced that they are preparing to make the – we have boats in the show to meet any budget, no matter how necessary tax and immigration regulation changes. If we can get big or small - it’s superyacht tourism that would instigate change Indonesia, which has some of the biggest and most beautiful cruising in this region. It would bring exceptionally significant income and grounds in the world, to also allow foreign yachts to charter without prosperity to local businesses and communities, as well as revenues having to be imported, then the tremendous economic impact for governments, job creation, and inward investment. would be felt region-wide - and throughout the global industry. 2 SINGAPORE YACHT SHOW POST SHOW REPORT
“Developing a superyacht charter market in Asia would bring the highest spending tourism sector in the world to the region, with all its associated highly positive global PR.” – and thus a new generation of yacht tourists would be born. This would be a huge boost to the whole industry here – big boats and small boats alike. As every year, on behalf of the whole team at SYS, I would like to thank our exhibitors, who invest significant sums of money to bring their boats to Singapore for the visiting public to enjoy – some are shipped out specially from the builders in Europe - as well as our generous and loyal sponsors, without whom the yacht show just couldn’t happen. Our main sponsors this year were MTU, RUAG Singapore is the business capital right in the middle of ASEAN, and Aviation, Cosmo Holistic Wellness, Sunbrella, Equilibria Capital the owners of the big yachts are big businessmen - and they will all Investment, and Sevenstar Yacht Transport. The Singapore Tourism want to come here to do business. Board and Sentosa Cove have been partners and sponsors from the very beginning, as have ONE°15 Marina, our venue host – my With a new opportunity to charter yachts right on their doorstep, grateful thanks to you all. more and more affluent people from China and all over this hugely wealthy region would be more easily tempted to try it out – and thus Andy Treadwell a new generation of yacht tourists would be born. This would be a CEO and Founder For enquiries about participating in SYS 2019, please contact info@singaporeyachtshow.com or +65 6304 7950 SINGAPORE YACHT SHOW POST SHOW REPORT 3
CONTENTS THE SHOW 38 TESTIMONIALS 6 OVERVIEW OF THE SINGAPORE YACHT SHOW 2018 8 FACTS & FIGURES MARKETING & PR 12 KEY ACTIVITIES 42 KEY FIGURES SPONRSORS & 43 MEDIA PARTNERS PARTNERS 44 COLLATERALS 16 OFFICIAL SPONSORS & PARTNERS 46 MEDIA COVERAGE 19 SUPPORTING PARTNERS YACHTS ON SHOW 48 ASIA PACIFIC 21 SUPERYACHT HIGHLIGHTS SUPERYACHT 23 ASIA PREMIERES CONFERENCE & 30 YACHT LIST PROFESSIONAL INDUSTRY EXHIBITORS MULTIPASS 32 ON WATER 34 EAST WEST PAVILION 36 NORTH PAVILION 37 ESPLANADE & RETAIL VILLAGE CONTRIBUTING PHOTOGRAPHERS: CAROLYN STROVER, ADRI- AN THOO, GARETH GAY SEN MIN, YEO MING HUI, ANDY HO, ONE°15 MARINA, SENTOSA COVE, BLUEIPROD, GUY NOWELL 4 SINGAPORE YACHT SHOW POST SHOW REPORT
OVERVIEW OF THE 2018 SINGAPORE YACHT SHOW The Singapore Yacht Show (SYS) 2018 was more than just a boat show. It was a marine lifestyle event with something for everyone aspiring to own or rent a boat, a yacht, superyacht, a luxury boat - or just wanting to learn more about the yachting lifestyle. With a distinct focus on bringing the latest and best to the market, SYS 2018 really was the must-attend event of the year.
The main attraction was, of course, the superyachts and luxury However, it was when it came to party time that the Singapore Yacht boats on display. More than 90 vessels hailed from the Netherlands, Show really excelled; with nearly 60 separate events, gatherings, England, Italy, France, Australia, North America, South Africa forums, lunches and yacht parties, visitors definitely weren’t stuck and China, some of which were making their debut in Asia. with nothing to do come nightfall. The peak of the social calendar was The Sentosa Ball held on Thursday 12 April at the W Singapore – If seeing is not enough then a visit to the Floating Leisure Hub on Sentosa Cove, a sparkling evening of glitz and glamour which proved the marina was sure to satisfy anyone’s watersport cravings. This so popular that next year’s event is already on the drawing board. interactive space gave guests the opportunity to try out the newest water toys, tenders and equipment on the market. Newcomers There was much to see and many to meet for those who spent to the on-water lifestyle could also speak with professionals the four days with us at the Singapore Yacht Show this year. who were on hand to guide them on their boating journey. On land, visitors were treated to a jam-packed schedule of For enquiries about participating in SYS activities at the Luxury Lifestyle Pavilion, Superyacht Builder 2019, please contact Pavilion, VIP Lounge, Gin and Wine Festival, Boardwalk info@singaporeyachtshow.com Retail Village, Art Soirees and the Kids Creative Workshops. or +65 6304 7950
FACTS & FIGURES VISITORS 36% 15,700+ PARTICIPANTS OF VISITORS C-SUITE EXECUTIVES 15.4% VISITOR GROWTH OR BUSINESS OWNERS SINCE 2016 YACHTS & WATERCRAFT 100+ YACHTS, BOATS & WATER- CRAFT ON DISPLAY 23 14 SUPERYACHTS ASIA PREMIERES 8 SINGAPORE YACHT SHOW POST SHOW REPORT
BRANDS ELECTRONICS/ OTHERS FOOD & BEVERAGE YACHT 7% 8% FINE ARTS/ EQUIPMENT/ FABRICS/ SERVICES LUXURY GOODS 176 21% 17% 14% BRANDS 6% 10,000SQM YACHT PRIVATE BUILDERS/ AVIATION/ SHIPYARDS 22% 6% TRANSPORTATION YACHT BROKERS REAL ESTATE ON-LAND & ON-WATER EXHIBITION SPACE NUMBER OF BRANDS INCREASED BY 17.3% SINCE 2017 GEOGRAPHICAL BREAKDOWN OF EXHIBITORS & VISITORS EXHIBITORS (%) VISITORS (%) 21% 33% 6% 11% 42% 3% REST OF ASIA PACIFIC EUROPE AMERICAS 40% 39% 5% SINGAPORE REST OF WORLD SINGAPORE YACHT SHOW POST SHOW REPORT 9
VISITORS BY INDUSTRY GOVERNMENT/TRADE OTHERS OFFICE & ASSOCIATION 12% 10% FINANCE/LEGAL 14% YACHT SERVICES 18% 13% LIFESTYLE/SOCIAL 13% YACHT PARTS/ 8% 12% ACCESSORIES YACHT BUILDERS/ YACHT BROKERS DESIGNERS/SHIPYARDS WHAT ARE OUR VISITORS INTERESTED IN? 44% 42% 37% 26% BOATS UNDER LIFESTYLE/SOCIAL YACHTS FOR YACHTS OVER 24M FOR SALE ELEMENTS CHARTER 24M FOR SALE CARS & PRIVATE AVIATION NON -YACHTING MARINE TENDERS SERVICES PRODUCTS & LUXURY PRODUCTS & TOYS SERVICES 20% 13% 12% 11% 10 SINGAPORE YACHT SHOW POST SHOW REPORT
SINGAPORE YACHT SHOW POST SHOW REPORT 11
KEY ACTIVITIES The 2018 Social Calendar was jam- packed with both on-land and on-water events ranging from cocktail receptions to watersport demonstrations. Here are the highlights of the four days, which allowed SYS’ buyers and sellers to connect in sophisticated surroundings. 12 SINGAPORE YACHT SHOW POST SHOW REPORT
ALL THAT GLITTERS The Sentosa Ball was the pinnacle of the Singapore Yacht Show’s Social Calendar. Held on Thursday 12 April at the W Singapore – Sentosa Cove, it marked the return of this black-tie event, where Asia’s top influencers came together with the world’s yachting leaders. The occasion allowed guests to celebrate the glamorous side of the Asian yachting scene, with a dazzling evening of cocktails, haute cuisine, high fashion and great company. The event also raised funds for The Biosphere Foundation and their work in rehabilitating Asia Pacific’s oceans. REGAL NIGHT Back by popular demand after two successful previous editions, Regal Night was another social highlight at SYS 2018. It was an exclusive evening of networking and entertainment on the rooftop of ONE°15 Marina Club. Boating lifestyle-seekers, with many flying in especially from China, now recognize SYS as the principal platform for exploring Asia’s most comprehensive selection of yachting brands. YACHT PARTIES It wouldn’t be a yacht show without a yacht party - and this year, there were private cocktail parties and festivities galore each night. Parties like the Poland Shoik held on Lady Quik Glow went on well into the night and really captured the festive yachting spirit. SINGAPORE YACHT SHOW POST SHOW REPORT 13
BOARDWALK RETAIL THERAPY For guests wanting to take home something from the Show, this year saw the addition of the Boardwalk Retail Village along the public esplanade. Stretching from Quayside Isle to ONE°15 Marina Sentosa Cove, it showcased lifestyle goods with a more accessible price-point and was accompanied by a range of mouth-watering food and beverages. GIN AND WINE FESTIVAL Situated on the esplanade with an uninterrupted view of the yachts, this year’s Gin and Wine Festival was the perfect way to round off your day at the Show. Guests were invited to sample a variety of gin-based concoctions or fine wines from around the globe, whilst plotting their next big buy. SUPERCAR PARADE SYS wasn’t just about the superyachts. And the lion dancers weren’t the only things roaring at this year’s show, as a parade of Lamborghinis and Ferraris descended on the Show on Saturday and Sunday respectively. Sitting proudly on the esplanade, they were a spectacle that excited all the senses. 14 SINGAPORE YACHT SHOW POST SHOW REPORT
FLOATING LEISURE HUB When guests wanted to do more than just admire the yachts and luxury boats on display, they headed over to the Floating Leisure Hub on C/D Dock to try out the latest marine toys. It was a chance to get hands (and feet!) on the latest watersports equipment, watch professional demonstrations and speak with key industry players about starting your boating lifestyle. REJUVENATING YOGA It’s not all about the champagne and caviar. In 2018 we piloted a programme to broaden our VIP attendees’ experience at the Show. Wellness as the new status symbol is fast replacing other signifiers of affluence in the luxury lifestyle sector. Together with Yoga Plus, we selected an exclusive list of affluent participants to experience morning Yoga on board the top deck of a yacht. CREATIVE KIDS Yachting has always been an activity for the whole family, but sometimes even budding pirates need some downtime, which is where the Singapore Yacht Show’s Kids Creative Workshops came in. Held from Friday to Sunday in the Luxury Lifestyle Pavilion, children were entertained so their parents were free to roam the Show and discover all that yachting has to offer. SINGAPORE YACHT SHOW POST SHOW REPORT 15
OFFICIAL SPONSORS AND PARTNERS The success of any show is dependent on a strong relationship with its partners and stakeholders, and the Singapore Yacht Show is no different. We here at the SYS have worked incredibly hard to become an established fixture on the international boat show calendar, a feat which would not have been possible without the support of our partners. Each year, every partner, old and new, brings an additional note of excellence to the Show. From services suppliers to beverage companies, it is the sum of these parts that add up to a greater whole. OFFICIAL CAPTAIN’S LOUNGE PARTNER WELLNESS PARTNER PRIVATE AVIATION PARTNER MARINA RESORT PARTNER OFFICIAL CANVAS PARTNER CONFERENCE PARTNER VENUE HOST VENUE HOST HELD IN SUPPORTED BY OFFICIAL HOTEL PARTNER OFFICIAL POWER AND TEMPERATURE OFFICIAL BUREAU PARTNER CONTROL SOLUTIONS PROVIDER OFFICIAL VIP LOUNGE OFFICIAL BEER PARTNER OFFICIAL VIP LOUNGE OFFICIAL LUXURY PARTNER FURNITURE PARTNER WINE PARTNER SUPPORTING ASSOCIATIONS 16 SINGAPORE YACHT SHOW POST SHOW REPORT
VIP LOUNGE PARTNER OFFICIAL BICYCLE PARTNER OFFICIAL CATERING PARTNER OFFICIAL FLORISTRY PARTNER OFFICIAL CLOSING PARTY OFFICIAL TICKETING AND HOTEL PARTNER HOTEL PARTNER VENUE PARTNER PAYMENTS PARTNER HOTEL PARTNER HOTEL PARTNER PREFERRED AIRLINE PARTNER OFFICIAL GIN PARTNER OFFICIAL WHISKY PARTNER PARTY WINE PARTNER DRINKS PARTNER OFFICIAL WATER PARTNER LOUNGE PARTNER AFTER PARTY VENUE OFFICIAL COFFEE PARTNER OFFICIAL ICE CREAM PARTNER OFFICIAL BUGGY PARTNER OFFICIAL TENDER PARTNER SHOW PARTNER SHOW PARTNER OFFICIAL LADIES WEAR SHOW PARTNER SHOW PARTNER OFFICIAL YOGA PARTNER OFFICIAL KIDS CLUB SINGAPORE YACHT SHOW POST SHOW REPORT 17
SUPPORTING PARTNERS Each year the Singapore Yacht Show works closely with various local, regional and international organisations and associations, who help promote SYS to their members and clients and thus form a vital part of the success of the Show. A big thank you to them for their continued support! W orld ils SINGAPORE YACHT SHOW POST SHOW REPORT 19
YACHTS ON SHOW This year’s show attracted exceptionally strong representation from the highest-profile dealers and the world’s leading yachting and boating brands, many of whom chose SYS to present both regional and world premieres. We are hugely grateful to them all for their continued support and help in cementing SYS as the leading show in Asia! 20 SINGAPORE YACHT SHOW POST SHOW REPORT
M/Y LA FAMILIA With naval architecture by Tim Heywood, and built by the Dutch shipyard Amels, the 55 metre (180 Ft.) LA FAMILIA was delivered in 2015 as the yard’s limited edition 180 Ft. yacht. An impressive custom interior by Laura Sessa Design. LA FAMILIA is now offered for sale exclusively through EASTWIND YACHTS. This premier Amels is built to exceptionally high standards for an experienced yacht owner. M/Y AQUAMARINA Built in 2006 by ISA Yachts, with exterior styling by Walter Francini and a sophisticated interior by Cristiano Gatto, AQUAMARINA presents in immaculate condition. AQUAMARINA offers sleek lines and an eye- catching metallic turquoise hull, her neat lines and compact look hide an extremely spacious interior. In total, 12 guests are accommodated over six cabins in a configuration of a spacious master complete with office, an equally impressive VIP cabin plus a further four guests cabins finished with en suite bathrooms. Her exterior deck space offers ample options for al fresco dining in a tri deck layout. Most impressive of all is the upper deck where 360-degree views are offered. AQUAMARINA is exclusively for sale through Burgess. SINGAPORE YACHT SHOW POST SHOW REPORT 21
M/Y LADY AZUL This elegant and comfortable 39.4 metre motor yacht, custom built in 2001 by Heesen and was completely refitted in 2015. The impressive leisure and entertainment facilities make her an ideal charter yacht for socializing and entertaining with family and friends. She accommodates up to 10 guests in five luxurious staterooms comprising one full-beam owner’s suite located on the main deck, two double VIP staterooms and two twin guest cabins on the lower deck. Her unique Amphibian Iguana tender is one of only two in Asia and cruises at speeds up to 30 knots on water. Furthermore, LADY AZUL has a beach club with inflatable pontoons and an extensive range of water toys providing you a fun- filled charter. M/Y HAPPY DAYS Semi-custom built by CRN, HAPPY DAYS has been carefully designed down to the finest detail. Her interior is the result of various collaborations with the best Italian brands and incorporates a range of prestigious woods, fabrics and leathers. The 34.2 metre motor yacht offers comfortable onboard living with a bright and spacious 45 square metre main salon and accommodation for up to 14 guests in 5 generous ensuite staterooms. Twin 2,800hp MTU engines power HAPPY DAYS to cruise at 23 knots and reach a top speed of 27 knots. Combined with her large sun deck with spa pool and sunpads, she is the perfect yacht for hopping from island to island in style and comfort. 22 SINGAPORE YACHT SHOW POST SHOW REPORT
ASIA PREMIERES PRINCESS 30M This 30 metre superyacht is designed and handcrafted by English builder, Princess Yachts. She is a contemporary superyacht with generous use of glass throughout. Her sundeck is a welcoming space complete with jacuzzi and sunbeds. On the main deck, the owner enjoys panoramic views in a forward-facing stateroom. With over 50 years of boat building excellence to their name, the Princess 30M typifies everything we have come to expect from her builder. AZIMUT GRANDE 27 METRI This yacht is a shining gem which makes Azimut Yachts’ offer even brighter and more precious. The leading Italian brand set a new trend in the wide body segment: up to five cabins with sleek and sporty styling, the biggest living areas in the category thanks to carbon fiber construction and signature interior features which propose an absolutely contemporary interpretation of the new “Italian Renaissance”, bringing a new language to boat interior design. SINGAPORE YACHT SHOW POST SHOW REPORT 23
FERRETTI FY780 TAI HE BAN EDITION Ferretti Group’s new flybridge yacht, Ferretti 780, is the natural heir in the 75-foot category inheriting many of the successful features of models launched over the past three years, to which new and important elements have been added in a continuation of cutting-edge solutions. A collaboration between Ferretti’s engineering specialists and Studio Zuccon International – the Ferretti FY780 is a sleek, aerodynamic, stylish yacht which will delight even the most fastidious owner. RIVA 76’ PERSEO The new 76’ Perseo immediately strikes the eye for its sporty yet stylish features, further enhanced by its well-known Moon Grey metal silver – a colour that dominates the seas and found in both the hull and superstructure. The Riva 76’ Perseo is a collaboration between Officina Italiana Design (OID) and Ferretti Group’s Engineering Department. Riva 76’ Perseo is a culmination of the brand’s 173-year-old history and the latest contributor in a history of masterpieces. 24 SINGAPORE YACHT SHOW POST SHOW REPORT
SANLORENZO SL78 Awarded the Best Exterior Design by World Yacht Trophies, the Sanlorenzo SL78 was presented at her Southeast Asia Premiere at the Show. The Sanlorenzo SL78 is a mini superyacht in her own rights featuring bespoke quality and entirely tailor-made design according to each owner’s wishes. The newly arrived hosted a special Art Vernissage on board. A series of six works of art, curated by Shih Yun Yeo, an independent Singapore-based abstract expressionist painter was available for guests to enjoy throughout the Show, and a meeting with the artist herself was available during Sanlorenzo’s media event and VVIP cocktail party. ABSOLUTE 58 FLY The award winning Absolute 58 Fly arises from the union between ergonomics and technology. In this yacht, the values of the biggest luxury motor yachts find an exciting implementation. The IPS-800 systems and the celebrated Absolute hull ensure low consumption, maneuverability, silent movement, reliability, in order to offer to sea-lovers a seagoing experience guided by pleasure and safety on all sides. The comfort expresses itself through a space optimised in every detail, studied to host seven guests with a maximum capacity of fourteen people. Nothing can be left to the chance when the aim is always reaching for the absolute. SINGAPORE YACHT SHOW POST SHOW REPORT 25
PRINCESS P55 From the moment you step aboard, luxurious space is a constant companion. A timelessly elegant exterior profile is fused with ingenious interior layout solutions to deliver one of the most technically advanced and spaciously proportioned flybridge yachts on the water. Below, expansive hull windows create a sense of constant forward motion while generously flooding the interior with light. This oasis of calm can then be propelled to a top speed approaching 33 knots, and all with nimble composure. Magnificent refinement and performance, in equal measure. MARITIMO 51 The Maritimo M51 combines breathtaking performance and impressive features embodied in the unmistakable Maritimo design – a genuine long-range luxury motor yacht for those looking for space, comfort and power. The first thing you will notice is it loses none of the Maritimo hallmarks: the aft bi- fold doors, internal staircase to the enclosed flybridge (with fold out sofa option) and the walk around decks to the forward end of the windscreen. Maritimo’s advanced hull design and race-bred technology ensure superb balance, poise and fuel efficiency without compromise. 26 SINGAPORE YACHT SHOW POST SHOW REPORT
BENETEAU OCEANIS 51.1 Presented as an Asia Premiere, the new Beneteau Oceanis 51.1 registered high interest from visitors at the Show, each impressed by the new hull design and increased interior spaces on board. The Beneteau Oceanis 51.1 is truly a sailor’s yacht. This sailing yacht’s new and improved design has three configurations for the private cruiser, the perfect charter yacht or the competitive sailor. There are 700 individual options the Owner can select ensuring that each Oceanis 51.1 is as individual as its Owner. The newly designed stepped hull from Olivier Racocoupeau improves sailing performance as well as increasing internal space, making it the most spacious yacht in the category. Elegant modern finishes with brushed oak joinery and a clean deck plan makes her a very attractive family cruiser. LAGOON 50 The latest model by Lagoon with the Lagoon 50, proves to be the trendsetter of a new generation in the fleet. With her new visual identity, catamaran lovers will appreciate the generous volumes and panoramic views, more than ever enhanced. On the Show’s first day, the Lagoon 50 Asia Premiere was sold and will be soon cruising around Thailand. The yacht impressed visitors with big living spaces, several smart features and new interior by Nauta Design with new walnut wood and upgraded upholstery. 27 SINGAPORE YACHT SHOW POST SHOW REPORT SINGAPORE YACHT SHOW POST SHOW REPORT 27
FOUNTAINE PAJOT MY44 This compact catamaran was voted the 2018 European Power Boat of the Year. Catamarans are gaining worldwide appeal and the MY44 is leading the pack. A 6.61 metre beam generates enormous internal usable space and when combined with a clever hull design, it makes for a serious cruising boat. The external entertainment and relaxation spaces meld into the internal living spaces and there are even options for a hydraulic swim platform. OPEN 40 SUNREEF POWER The Open 40 Sunreef Power is a serious piece of equipment. Designed as a day boat to either support a superyacht or for the avid watersports lover, this catamaran has the power to get you where you want to be. The back deck opens up like origami to vast sun lounges which hide cavernous storage for seabobs, dive equipment, fishing equipment and anything else you could ever want to enjoy a day on the water. The Open 40 Sunreef Power is fully customisable. The bow houses dining space and can be used to install a comfortable cabin, depending on the selected layout. Hulls can accommodate big storage, a bathroom, and or a bed. The external galley, a large bar module on the main deck, offers more than enough space for a barbecue, sink, fridge and ice maker. 28 SINGAPORE YACHT SHOW POST SHOW REPORT
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YACHT LIST YACHT BROKER BUILDER LOA(M) LA FAMILIA EASTWINDS AMELS 55 AQUAMARINA BURGESS ISA 47 LADY AZUL CAMPER AND NICHOLSONS HEESEN 40 HAPPY DAYS Y.CO/LEE MARINE FERRETTI GROUP - CUSTOM LINE 34 HYE SEAS II LUXURY YACHTING AZIMUT 32 PRINCESS 30M BOAT LAGOON YACHTING PRINCESS YACHTS 30 AZIMUT 27 METRI AZIMUT SINGAPORE AZIMUT 27 SEDNA PRINCESS YACHTS 27 MCY 86 SIMPSON MARINE MONTE CARLO YACHTS 26 FERRETTI 850 HONG SEH MARINE FERRETTI GROUP 25 GRANOCEAN 80 GRANOCEAN 24 FERRETTI 780 HONG SEH MARINE FERRETTI GROUP 23 RIVA 76 PERSEO HONG SEH MARINE FERRETTI GROUP 23 SANLORENZO SL78 SIMPSON MARINE SAN LORENZO 23 DA VINCHI 2 MONTE CARLO YACHTS 23 PRINCESS 75MY BOAT LAGOON YACHTING PRINCESS YACHTS 22 RIVIERA 75 REEL TORQUE RIVIERA 22 HV VEGA 22 FERRETTI 700 HONG SEH MARINE FERRETTI GROUP 21 MCY 70 SIMPSON MARINE MONTE CARLO YACHTS 21 PRINCESS P68 BOAT LAGOON YACHTING PRINCESS YACHTS 20 LADY QUIKGLOW YMPL CUSTOM CATAMARAN 20 PRINCESS 68 BOAT LAGOON YACHTING PRINCESS YACHTS 20 PRINCESS S65 BOAT LAGOON YACHTING PRINCESS YACHTS 19 PRIME TIME LUXURY YACHTING LAGOON CATAMARANS 19 NOMAD 65 PROMARINE GULF CRAFT 19 LAGOON 630 SIMPSON MARINE LAGOON CATAMARANS 19 PRINCESS P62 BOAT LAGOON YACHTING PRINCESS YACHTS 18 PRINCESS P60 BOAT LAGOON YACHTING PRINCESS YACHTS 18 MONTE CARLO 6 SIMPSON MARINE BENETEAU 18 ABSOLUTE 58 FLY CARS AND YACHTS ABSOLUTE 17 LADY QUIKGLOW 2 YMPL FAIRLINE 17 AZIMUT 54 FLY AZIMUT SINGAPORE AZIMUT 16 PRINCESS P55 BOAT LAGOON YACHTING PRINCESS YACHTS 16 FERRETTI 550 HONG SEH MARINE FERRETTI GROUP 16 RIVIERA 54 REEL TORQUE RIVIERA 16 LEOPARD 51 POWER LEOPARD LEOPARD CATAMARANS 15 PALM BEACH 52 PALM BEACH PALM BEACH 15 MARITIMO 51 SG BOATING MARITIMO 15 MERIDIAN 55 SG BOATING MERIDIAN 15 BENETEAU 51.1 SIMPSON MARINE BENETEAU 15 BENETEAU GRAND TOUR- SIMPSON MARINE BENETEAU 15 ISMO 46 SIMPSON MARINE LAGOON CATAMARANS 15 LAGOON 50 MARINA YACHTS AZIMUT 15 SZ SEDNA BOAT LAGOON YACHTING JEANNEAU 14 JEANNEAU 440 GRAND BANKS GRAND BANKS 14 GRAND BANKS 44 HONG SEH MARINE FERRETTI GROUP 14 30 SINGAPORE YACHT SHOW POST SHOW REPORT
YACHT BROKER BUILDER LOA(M) LEOPARD 45 SAIL LEOPARD LEOPARD CATAMARANS 14 FOUNTAINE PAJOT MY44 MULTIHULL SOLUTIONS FOUNTAINE PAJOT 14 AZIMUT 43 ATLANTIS AZIMUT SINGAPORE AZIMUT 13 AZIMUT 43 MAGELLANO AZIMUT SINGAPORE AZIMUT 13 AZIMUT 43 ATLANTIS AZIMUT SINGAPORE AZIMUT 13 CRANCHI 43 HONG SEH MARINE CRANCHI 13 LEOPARD 43 POWER LEOPARD LEOPARD CATAMARANS 13 LEOPARD 43 LUXURY YACHTING LEOPARD CATAMARANS 13 AQUILLA 44 SIMPSON MARINE AQUILA POWER CATAMARANS 13 LEOPARD 40 SAIL LEOPARD LEOPARD CATAMARANS 12 SEALINE 40 LUXURY YACHTING SEALINE 12 RULIN LUXURY YACHTING FERRETTI 12 LE TARA LUXURY YACHTING ALASKA 12 GRACEFULLY LUXURY YACHTING LAGOON CATAMARANS 12 FOUNTAINE PAJOT LUCIA 40 MULTIHULL SOLUTIONS FOUNTAINE PAJOT 12 RIVERA 40 REEL TORQUE RIVIERA 12 LAGOON 42 SIMPSON MARINE LAGOON CATAMARANS 12 SUNREEF OPEN 40 SUNREEF SUNREEF 12 XIAO LIN MARINA YACHTS LAGOON 12 CERERA MOTIF MARINA YACHTS MARITIMO 12 AXOPAR 37 DERANI YACHTS AXOPAR 11 DEEP IMPACT 34 DEEP IMPACT 11 JEANNEAU 30 SG BOATING JEANNEAU 10 STERLING 30 TRUE LEASING HACKER BOATS 10 TIGER TOO MARINA YACHTS PRINCESS 10 FIESTA TOO MARINA YACHTS PRINCESS 10 E-WAVES 2 TBSA 10 ATLANTIS TBSA SEA RAY 10 JEANNEAU 349 BOAT LAGOON YACHTING JEANNEAU 9 MERRY FISHER 895 BOAT LAGOON YACHTING JEANNEAU 9 MERRY FISHER 895 BOAT LAGOON YACHTING JEANNEAU 9 BOSTON WHALER 315 CONQUEST HONG SEH MARINE BOSTON WHALER 9 CRUSIER 30 CRUSIER YACHTS 9 AXOPAR 28 DERANI YACHTS AXOPAR 8 STERLING 26 TRUE LEASING HACKER BOATS 8 SAFYNA TBSA RINKER 8 GRADY WHITE 236 MBR GRADY WHITE 7 VORTEX 2430VRX NAUTICAL HABITAT VORTEX 7 RABOLO 242 NAUTICAL HABITAT RABOLA 7 MOJO TBSA SEA RAY 7 FOUR WINNS 235 BENETEAU FOUR WINNS 6 BOSTON WHALER 210 HONG SEH MARINE BOSTON WHALER 6 CABO 22 REEL TORQUE CABO 6 SEA RAY SG BOATING SEA RAY 6 SINGAPORE YACHT SHOW POST SHOW REPORT 31
ON-WATER EXHIBITORS 32 SINGAPORE YACHT SHOW POST SHOW REPORT
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EAST & WEST PAVILION EXHIBITORS ANGLO-EASTERN YACHT SERVICES 34 SINGAPORE YACHT SHOW POST SHOW REPORT
TRITON SUBMARINES SINGAPORE YACHT SHOW POST SHOW REPORT 35
NORTH PAVILION EXHIBITORS BC Design Hannover, Germany JEWELS ROMA SOUTH EAST ASIA ® 36 SINGAPORE YACHT SHOW POST SHOW REPORT
ESPLANADE & RETAIL VILLAGE EXHIBITORS ESPLANADE RETAIL VILLAGE SINGAPORE YACHT SHOW POST SHOW REPORT 37
TESTIMONIALS “With sales of a 76ft Riva, 45ft Ferretti, 32ft Boston Whaler and a “On top of the exceptional results with our Sanlorenzo few brokerage boats following a successful event, the Singapore brand, we also sold a new Lagoon catamaran and an Yacht Show is becoming more important as the yachting lifestyle Aquila Power Cat during the show itself, and followed grows exponentially in South East Asia. We’ve seen more quality this up with a number of other sales as a result of visitors this year as compared to previous years. No doubt the Show SYS. This has unquestionably been the best Singapore is special to all of us in the industry as it allows us to showcase all Yacht Show for us yet, and we have exhibited at every the yacht brands we represent in one location and brings visitors single edition. We look forward to being back in 2019!” from the whole region to one place.” Richard Allen, Edward Tan, Group Sales Director, Executive Director, Simpson Marine Hong Seh “SUTL and ONE°15 Marina Sentosa Cove is proud and honoured to have been the venue host for the Singapore Yacht Show since its inception in 2011. As a key pioneer partner, we are delighted to showcase our award-winning modern marina infrastructure and warm ONE°15 hospitality through this spectacular yachting lifestyle event.” Arthur Tay, Executive Director and CEO, SUTL Enterprise “Sunbrella brand has been a proud sponsor of the Singapore Yacht “We sold two display boats and met many more Show for a number of years. We are delighted that the Show has potential buyers. As first-time exhibitors, it was a very become one of the most significant events in the region, each year we good show and experience for us.” are able to build on from previous years or network and partnerships throughout Asia Pacific. We are looking forward to SYS 2019.” Sunny Slaughter, Director, Simon Gatliff, Nereyda Marine Regional Sales Manager, Sunbrella
“A good end to the Singapore Yacht Show with 4 Leopards handed over in just over a month: the Leopard 40, Leopard 45 and two Leopard 51 Powercats. More to come!” Kit Chotithamaporn, Yacht Sales Manager – Asia, Leopard Catamarans “Of all the boat shows we do, the Singapore Yacht Show is the biggest producer of leads for us. Having participated for the last 5 years, I must say the 2018 show has been the biggest and the best one yet for Boat Lagoon Yachting. We brought in our largest line-up of yachts, featuring both the Princess and Jeanneau models. We are very impressed with the organisation of the Show itself, and especially the number and quality of visitors.” Rico Stapel, Head of Charter, Boat Lagoon Yachting “The Singapore Yacht Show is a great opportunity to understand how the yacht market in Asia is developing and the 2018 edition gave us plenty of chances to engage with our customers.” Alexander Tesch, Director, Marine & Offshore, MTU “We are very happy with the Singapore Yacht Show, it has been the premier Show in Asia for quite some time now. It simply is a must-attend event in the region. There has been so much growth in terms of the scale of the show, with an enormous atmosphere and presence of many big yachts. For business to business and business to client branding, we think it is very worthwhile for us to be here.” Bart J. Kimman, Commercial Director, Camper & Nicholsons Asia
“We always do well in Singapore, and this has been one of the best boat shows of all. We have now sold six boats from SYS 2018, five of them to new clients we met there, and we still have a lot more contacts to pursue.” Alister Brunskill, Singapore Country Head, Princess Yachts South East Asia “The Singapore Yacht Show 2018 was a fantastic event for our brand. It gave us a good platform to meet the right target audience with an interest in fine jewellery. SYS had a great crowd throughout the 4 days, with a good variety of different demographics.” Saagar Mehta, Director, Infiniti Jewels Pte Ltd “This year was the first time I attended the Singapore Yacht Show and Asia Pacific Superyacht Conference. It was very educational and enlightening for me, especially as I am working on a marina resort project in Gili Gede, Indonesia. I am definitely coming back next year as a sponsor or exhibitor.” Berwin Tanco, Managing Director, Powder Bay Marina Resort Gili Gede “It was our first time participating at the Singapore Yacht Show and the response to our two Hacker Craft boats and rental services was very positive. It was a fantastic show with great ambience and we had a lot of visitors at our Esplanade booth.” Kachorn Chiaravanont, President, True Leasing Co., Ltd
“The 2018 Singapore Yacht Show has “SYS 2018 has been a fantastically successful platform for launching Sanlorenzo in been a great platform for us to connect Singapore and Southeast Asia. A Sanlorenzo 78 was sold during the show, with a second with existing clients whilst meeting new order under contract immediately afterwards. We are now finalising contracts on two people from the yachting industry. The more production yachts and two superyachts with new clients we met at the show. show was very well organised and the Based on the success this year, we are hoping to have three of our larger yachts on display daily events gave the show a very lively in an even bigger line-up for SYS 2019. Clearly the market’s appetite is strong and the atmosphere.” Yacht Show here is fostering it.” Wiebke Bokelmann-Ratha, Nick Stratton, Sales Area Manager, Sanlorenzo Sales Manager for Asia, Sevenstar Yacht Transport Simpson Marine FROM VISITORS “The Singapore Yacht Show has been a big success for us and we are very happy to be here. We sold a Sunreef 50 Amber Limited Edition on the first day of the show and we had a good number of visitors here at the stand, who are very interested in “This is the best edition of the Singapore our boats. SYS has become an important annual event for Sunreef Yachts and we Yacht Show I have ever attended. It was include the show as part of our boat show schedule every year.” very well-organised.” Artur Połoczański, Visitor from Malaysia, met at the Floating PR Manager, Leisure Hub Sunreef Yachts “We thoroughly enjoyed our time at the Singapore Yacht Show, which displayed the finest superyachts and international yacht brands. As newcomers to the yachting industry, the show provided a platform to meet industry experts and like-minded visitors. Our main interest was to meet yacht charter brands to learn more about the various chartering options.” SINGAPORE YACHT SHOW POST SHOW REPORT 41 Visitor from Hong Kong
MARKETING & PR SYS is the main marketing platform in Asia Pacific for the world’s This year’s marketing campaign delivered 360° consumer leading yachting and boating brands. Our marketing team is engagement through different mass media channels (newspapers, constantly seeking to increase awareness of the show and our magazines, and broadcast). We developed a global, integrated clients. For this edition, emphasis was placed on attracting more marketing strategy, incorporating targeted e-newsletters, social visitors and industry from North Asia, and China in particular. This media posting, print advertising, the SYS website, supported by a was done through a mix of direct communication and strategic comprehensive media outreach programme via our appointed PR partnerships with select media as well as trade associations. agents in Singapore and Hong Kong. PR VALUE COVERAGE TOTAL PR VALUE SGD 7,282,394 LOCAL 25% REGIONAL 53% 150 PRINT 31% INTERNATIONAL SOCIAL MEDIA ONLINE 36% POSTS 33% INTERNATIONAL BROADCAST 29% SOCIAL MEDIA 5% 36% REGIONAL 300 31% LOCAL ARTICLES Above 60 million Reach PRESS EVENTS TO LAUNCH YACHTS AND PRODUCTS 10+ BRANDS HELD THEIR TO SHOWCASE NEW INITIATIVES TARGETING THE ASIAN MARKET PRESS EVENTS AT THE SHOW TO PRESENT COMPANY EXPANSION PLANS OR STRATEGIC DEVELOPMENTS 42 SINGAPORE YACHT SHOW POST SHOW REPORT
MEDIA PARTNERS Media Mediaand andpress pressplay playaavital vitalrole roleininhelping helpingto topromote promotethetheshow Showtotoasaswide widean anaudience audienceasaspossible, possible,especially especiallynew newmarkets. markets.We Wewould wouldlike like totothank our Media Partners for their ongoing support is raising awareness of the Singapore Yacht Show and the possibilities that thank our Media Partners for their ongoing support in raising awareness of the Singapore Yacht Show and the possibilities that a growinga growing yachting yachtingscene sceneininAsia Asiacan canbring. bring. BARCHE ® FULL ENGLISH TEXT MONTHLY INTERNATIONAL YACHTING MAGAZINE We sha re the same passion BARCHE ® FULL ENGLISH TEXT MONTHLY INTERNATIONAL YACHTING MAGAZINE attitude International Expo Emigration & Luxury Property TM 3RI 7YTIV]EGLX 环 球 新 势 SINGAPORE YACHT SHOW POST SHOW REPORT 63 SINGAPORE YACHT SHOW POST SHOW REPORT 43
COLLATERALS DEDICATED SYS WEBSITE OFFICIAL SHOW GUIDE SHOW INVITES DIGITAL BANNERS 44 SINGAPORE YACHT SHOW POST SHOW REPORT
BANNER ADVERTISING SHOW MAP ON SITE SIGNAGE SINGAPORE YACHT SHOW POST SHOW REPORT 45
MEDIA COVERAGE MAGAZINE THE 8TH SINGAPORE YACHT SHOW POST SINGAPORE YACHT SHOW SINGAPORE the brokers, dealers and manufacturers on the docks felt that visitors were enjoying all the activities the Show had to YACHT SHOW offer. There was certainly a happy mood around the booths when some of the brands started to announce on-site sales. as the Number One Sunreef Yachts reported the sale of a 50 Amber Limited Edition – one of only 10 scheduled to ever be produced – on the very first day. Similarly, Simpson Marine sold a Lagoon 50 on the second day and an Aquila 36 on the last day of the show, BOAT SHOW IN ASIA whilst Princess Yachts reported the sale of a 68-footer outright, with contracts out for another four boats. S The eighth edition of SYS welcomed more than 15,000 visitors INGAPORE, 24 April 2018 – SPECTACULAR PREMIERES AND The sounding of the horns ANNOUNCED SALES and over 90 yachts and superyachts, including 14 World and Asia premieres of nearly 100 yachts and This year’s line-up hit new milestones boats at 8pm on Sunday with the most prominent local industry REPORED BY SIN GAPORE YAC HT SHOW 15th April signalled the players and leading international brands close of the most successful run of the showcasing their products for the first Singapore Yacht Show (SYS) yet. In its time in Asia. A total of 14 vessels made 8th edition, SYS welcomed over 15,000 their way to Singapore for their debut visitors over the course of the four-day during the Show. event at ONE˚15 Marina in Sentosa Cove, all of whom were potential buyers and Simpson Marine returned to SYS for the charterers hailing from all around Asia. eighth year in a row with the biggest display – a total of 11 boats in their show Andy Treadwell, CEO of organiser fleet, including the premiere of Beneteau Singapore Yacht Events explained, 51.1, Beneteau Grand Tourismo 50, “Singapore is the geographical hub of Sanlorenzo 78 and Lagoon 50. Alongside an enormous region that is poised to them was an impressive showcase of become the third destination for the 10 boats from Boat Lagoon Yachting, yachting and superyachting world, after importer and distributor for Princess YACHT TOYS AND LIVE the Mediterranean and Caribbean. The Yachts, presented for the first time in Asia DEMONSTRATIONS potential for a burgeoning yachting the hydro-dynamic Princess 30M and the The Floating Leisure Hub, a dedicated industry in a space stretching from spacious Princess 55. area for boating enthusiasts and Phuket to the Pacific is almost limitless. watersports fans located in the heart Asia has the cruising grounds and In partnership with Hong Seh Marine, of the Show, was packed with the latest the scenery, and a whole rainbow the Ferretti Group showcased six yachts, recreational watercraft and luxury of different cultures, that can 2 be two of which made their regional debut retailers. Visitors joined a bumper marketed to existing yacht owners as a – Riva Perseo 76 and Ferretti 780, part of schedule of live demonstrations, new destination, and to potential yacht the Tai He Ban collection, a special new exhilarating sea trials, prize giveaways, owners from Asia as a new lifestyle. All it range specifically customized to meet and evening networking events. The takes to make it happen is support from the needs of the Asian market. Additional Interactive Demo on Demand – with the various regional governments.” premiers included the extra-wide Grande SUP, kayaking, fishing simulator, and 27 Metri by Italian yacht builder Azimut boating basics demonstrations – was a In addition to the yachts and Yachts, French-built Fountain Pajot MY major draw. superyachts on water, visitors were THE PEAK HONG 44 by Australian-Thai company Multihull treated to a glamorous programme Solutions, and the Open 40 by luxury www.singaporeyachtshow.com of yacht parties, networking events, catamaran manufacturer Sunreef. gourmet food and jewellery stalls, pop- Absolute 58 Fly, Palm Beach 52 and up bars and high-end entertainment. KONG MAGAZINE Maritimo 51 were also presented for the The Show was a sparkling affair which first time in Asia. proved conclusively that yachting in Asia is on the up and that SYS continues to With plenty of sunshine and despite a be an unrivalled event in the region. couple of showers on Friday and Sunday, 60 Luxury Chartering | Issue Two Luxury Chartering | Issue Two 61 LUXURY CHARTERING MAGAZINE Family Office & Yacht Management YACHT INVESTOR © Reel Productions © Reel Productions YACHT INVESTOR MAGAZINE © Reel Productions © Reel Productions © Reel Productions The eighth edition of the T he Singapore yacht Show will take place 12-15 April 2018 All That Glitters at ONE˚15 Marina in Sentosa Cove. The celebratory “All That Glitters” Sentosa Ball, opens the social Singapore Yacht Show (SYS), This year will see an expanding line-up of superyachts and boating brands at Asia’s biggest boat show, along with proceedings. Held in the Grand Ballroom of the W Singapore at Sentosa on Thursday 12 April, this will be a fun and glamourous Asia’s leading yachting and a social calendar replete with glamorous parties, networking events and high-end entertainment. In an impressive array of regional debuts, evening bringing together the world’s leading yachting personalities, Asia’s most influential people, yacht owners, and industry captains in on-water luxury lifestyle Boat Lagoon Yachting, Simpson Marine, Hong Seh Marine, Azimut, ProMarine, and Multihull Solutions, to name but a few, will all unveil an extravagantly stylish setting. show, is set to take place new models. Asia Pacific Superyacht Conference Also taking place the same week is the Show’s industry conference: once again at ONE˚15 Floating Leisure Hub The Floating Leisure Hub is a dedicated area for the new and the the Asia Pacific Superyacht Conference (APSC). APSC is the region’s main industry platform for leisure marine professionals to gather Marina in Sentosa Cove. We experieced watersport lovers. It will be one of the most anticipated new features of SYS 2018, located in the center of the Show. Visitors insights into critical market issues and important updates on regional government regulations. The two-day event attracts an audience of take a look at what’s in store will have the chance to see the latest water toys and recreational boats in action and don’t miss the bumper-schedule of live demonstrations, government representatives, leading yacht builders and shipyards, brokerage firms, marina developers and yacht management and at Asia’s biggest boat show. SOCIAL MEDIA sea trials, prize give-aways and evening parties. service companies. Family Office & Yacht Management Management Legal Analysis Profile www.yachtinvestor.com 43° 46 SINGAPORE YACHT SHOW POST SHOW REPORT
ONLINE PRESTIGE ONLINE L’OFFICIAL SINGAPORE ESQUIRE SG BURO 24//7 ROBB REPORT SINGAPORE BROADCAST CNBC CHANNEL NEWS ASIA SINGAPORE YACHT SHOW POST SHOW REPORT 47
ASIA PACIFIC SUPERYACHT CONFERENCE The Asia Pacific Superyacht Conference (APSC) is the region’s only industry platform for leisure marine professionals to come together and exchange insights into critical market issues. The 2018 programme featured keynote presentations and interactive discussions on industry-driven growth initiatives, charter regulations, High Net Worth Individual (HNWI) marketing, tackling the problem of plastics in the ocean and assessing the future of the luxury yacht market. Co-located with the annual Singapore Yacht Show, this two- day event attracts a high-quality audience of government representatives, leading yacht builders and shipyards, brokerage firms, marina developers and yacht management and service companies. APSC is the region’s one stop source of great thought leadership and networking. 48 SINGAPORE YACHT SHOW POST SHOW REPORT
PROFESSIONAL INDUSTRY MULTIPASS The Professional Industry Multipass offers complete access to all B2B aspects of the Singapore Yacht Show and is designed for those looking to maximise business opportunities in the growing marine industry in Asia. The pass entitles you to exclusive branding in the Singapore Yacht Show Website and Show Guide along with access to 6 days of conferences, workshops and networking events. It is the perfect opportunity to meet new clients and build your professional network of suppliers and distributors. SINGAPORE YACHT SHOW POST SHOW REPORT 49
SAVE THE DATE LIVE THE LIFE 11–14 APRIL 2019 ONE°15 MARINA SENTOSA COVE SINGAPORE For enquiries about participating in SYS 2019, please contact info@singaporeyachtshow.com or +65 6304 7950
Sunbrella® is a registered trademark of Glen Raven, Inc. FA D E P R O O F / E A S Y C A R E / B L E AC H C L E A N A B L E S U N B R E L L A .C O M
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