Policy Brief Hosting the 2010 World Cup: What have we learned? Some South African Reflections
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Policy Brief Hosting the 2010 World Cup: What have we learned? Some South African Reflections June, 2012 Research Group of Urban Development and Sustainability BRICS Policy Center / Centro de Estudos e Pesquisa BRICS
Policy Brief Hosting the 2010 World Cup: What have we learned? Some South African Reflections June, 2012 Research Group of Urban Development and Sustainability BRICS Policy Center / Centro de Estudos e Pesquisa BRICS
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen Hosting the 2010 World Cup: What have we learned? Some South African Reflections 1. Introduction industries: Tiger Woods’ combined annual income for 2003 was US $ 76.6 million, A remarkable consequence of the while Bhutan’s GDP amounted to US $ 68 growing salience of the BRICS in the million, whilst the multiyear baseball, global economy is the coincidental basketball, American football and frequency with which major sports events European soccer contracts regularly are also being hosted in these new surpass the GDP’s of countries like centres of economic power. The 2008 Botswana or Belize and the franchise Olympics in China, the 2010 FIFA values of leading clubs like Real Madrid, (Federation Internationale de Football Manchester United or the New York Association) World Cup in South Africa Yankees are larger than the GDP of many and the 2014 FIFA World Cup and 2016 developing countries like Zambia, 1 Olympics Games in Brazil, the 2014 Honduras or Paraguay Olympics in Sochi, Russia and finally the XIX Commonwealth Games in India in Despite the economic significance 2010 are cases in point. Of course, given of mega-sports events, their growing the potential economies of scale in many frequency and the seemingly ever- of these states, but especially in ‘monster increasing competition to host them. state countries’ like Brazil, India and China, and elites’ appetite to embark on the costly the consumptive capacity of their middle process of both bidding and if successful, classes entails growing sources of actually hosting major or even mega- disposable income towards the global events are driven in part by the perceived leisure market and no less so in relation to need to appropriate these events as a the political economy of sport, major means of generating interest and sports events and its associated industries awareness of the state on the assumption with both forward and backward linkages. that the kind of publicity only such events Consider the following as indicative of the can generate on an unprecedented scale size of these increasingly transnational will further enmesh the state into the 3
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen financial, productive and consumptive accrued considerable prestige from dynamics of the international political hosting a major sport event, since the late economy and will be verifiable through twentieth century, the economic promising trade and tourism figures, imperatives behind it have become ever student exchanges, conventions, major art more significant. and cultural festivals, film and advertising processes, culinary competitions, gay This policy brief provides a brief pride festivals, and major rock concerts. Of glimpse into the complexities and course, as certain destinations become contradictions that often emerge in the more sought after, it heightens their run-up to, and the hosting of, mega-events capacity and appeal to host even more in ‘rising powers’ of the South. The focus events in future. The success with which is on South Africa’s hosting of the 2010 states and specifically cities, ‘plug into’ Soccer World Cup, concluding with brief capital’s circulatory processes, and reflections on similarities and differences enhance prospects for the development of with Brazil’s bid to host the World Cup in post-Fordist industries in the advanced 2014 and the Olympics in 2016. Both developed but even de-industrialising countries represent the possibility of sectors of the developing world, also helps massive new markets – more so in the to attract and ferment growing numbers of Brazilian case – juxtaposed against glaring what Florida has termed ‘the creative (and especially in the South African case) 2 class’ . These consist of scientists, growing inequalities. These issues will be engineers, architects, poets, designers examined according to three analytical and university professors and those dimensions. Firstly, questions of identity involved in high-tech industries that, in and how these are constructed; secondly, turn, impact upon urban and regional debates about the costs and benefits of development and hence heighten the hosting mega-events and finally, the international allure of the cities in which extent to which non-state actors such as they live. In short, nearly all states beyond FIFA abrogate states’ sovereignty, even if those traditionally classified as ‘least only for the two to three week duration of a developed’, compete in various ways – tournament. akin to brightly coloured anemone’s on the ocean floor - for whatever possibilities 2. Constructing identity there may be to entice various types of capital by enhancing their international The concept of marketing power helps appeal3.Whilst key cities have always relate both the domestic and international 4
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen dimensions whereby identities are When South Africa began bidding constructed and projected during mega- for the World Cup, its 2003 bid book, sports events. As a kind of two-level game loudly proclaimed the then president, marketing power internally, the concept Thabo Mbeki’s vision of the bid as being ‘a refers to attempts by state elites to shore- resolve to ensure that the twenty first up political legitimacy, reinforce a sense of century unfolds as a century of growth and national identity and placate those development in Africa’.6 Even the FIFA constituencies adversely affected by the Inspection Report contended that growing internationalization of domestic awarding the event to South Africa would 7 issue areas. In other words, hosting mega- assist in unifying the country. In keeping events demonstrate the benefits that with this pan-Africanist theme, the official accrue from an intensified connection to slogan of the 2010 FIFA World Cup has the global economy. Marketing power also been called ‘Ke Nako’ meaning “it’s time”. 8 serves an external political purpose since The slogan celebrates Africa as the state elites justify the huge costs of destination of ‘humanity and as a hosting an event on the basis of its contributor to every sphere of human potential to ‘export’ the country and ‘put it endeavour’, whilst the official mascot of on the world map’. However as state and the 2010 FIFA World Cup, ‘Zakumi’ is a business elites seek to enhance their leopard whose name comprises of ‘ZA’ legitimacy by prevailing on the states’ which represents South Africa and ‘kumi’ sources of marketing power, these efforts translates into the number ten in various 9 can often exacerbate or expose divisions, languages across Africa. According to disputes and some exceptional cases FIFA, the mascot represents the people, even impact upon these elites’ lack of geography and spirit of South Africa, and legitimacy and/or inefficiency. Moreover in personifies in essence the 2010 FIFA the context of the hard earned glare of the World Cup. Ironically, the mascot was global media attention these events marred in controversy. Not only was it not generate, embarrassments are concealed being manufactured in South Africa, but 4 with greater difficulty . In short, generating reportedly in a Chinese factory – linked to marketing power is not without risk, since FIFA’s branding company, Global Brands political or social embarrassments may Group (GBG) – where workers toiled also diminish rather than boost a state’s under poor working conditions. Moreover, 5 prestige. the factory, Shangai Fashion Plastic Products, was ‘contracted by a South African licensee company that is owned by 5
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen 11 a member of Parliament from the African Africa as an African state. In May 2008 10 National Congress’. an outbreak of xenophobic attacks occurred in Alexandria Township, on the Nowhere is the confluence of outskirts of Johannesburg and spread commercial marketing and appeals to countrywide, leaving over 40 people dead 12 South African national identity as crudely and some 16 000 displaced. These obvious in the slew of television widely publicised attacks, fuelled commercials aired in the last weeks’ run perceptions of a tainted image, and the up to the World Cup kick-off. In fact, so anticipation of much lower visitor tightly is the depiction of South African attendance figures for the the2010 FIFA sports fans and commercial products and World Cup, not only from North America services interwoven that it becomes very and Europe – where concerns about crime difficult to conceive of the South African even prompted the German coach to insist World Cup identity in the absence of its that his players use bullet proof vests many products and sponsors. The when leaving their hotel – but also television commercial for mobile amongst football supporters from other 13 telecommunications giant, Vodacom, African countries. More recently, the enitled ‘Jan and Elton: Bafana Bling’ is a mayor of the Western Cape municipality of case in point. Featuring two men rapping Theewaterskloof (between Cape Town and enveloped in commensurate ‘bling’ and Mossel Bay), suggested displaced attire, the two rappers call upon the nation foreigners complain ‘that Western Cape to support the national football team, provincial police and municipal officials are ‘Bafana Bafana’, reminding viewers that covering up the spate of violent attacks on the World Cup ‘is like 1995 all over again’, them because of the approaching FIFA 14 referring to the outburst of national pride World Cup’. Concerns were also when South African won the Rugby World expressed that following another incident Cup. in Imizamo Yethu, Hout Bay, residents feared that xenophobia would flare up Yet set against the backdrop of after the World Cup, particularly if South such elite-driven efforts to deploy South Africa lost and as anti-foreigner sentiments Africa’s marketing power, at the societal increased. Fortunately these apocalyptic level, xenophobic attacks directed visions proved exaggerated, and the particularly towards Africans cast heavy World Cup was largely from a logistical doubts about the success with which point of view, widely acclaimed to have Pretoria has sought to reconstruct South been a success. Indeed, one of the most 6
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen significant, if intangible legacies of the 20%, between R2.8 and R3.4 billion, with World Cup has been its symbolic value of a large part of budget overruns attributable enhancing South African pride. Not only in to the speed with which the planning the country’s ability to successfully host an process was undertaken, consequently event of such magnitude, but of particular using provisional sums instead of 20 significance to South Africans, as a rare specifics. opportunity – however fleeting -- to celebrate a sense of national identity. Despite dire predictions of the However, in terms of the costs versus eventual costs government would incur, benefits debate, the outcome has proved research consultancies employed by the to be less optimistic, at least over the short local organising committee pedalled term, than had initially been anticipated. inflated projections of returns. Foreign tourist arrivals, a key dimension in these In general, FIFA World Cups have had models, were estimated at 235 000 in only limited positive effects on local 2003, 480 000 in 2008 and then revised economies or more likely to be non- downward to 373 000 on the basis that 15 significant or even negative. In South although fewer tourists would arrive than Africa, government almost exclusively expected in earlier projections, they will covered the tab for the construction of stay longer and spend more21. More recent stadiums and related infrastructure, US $ post-hoc studies have now determined 1.38 billion for stadiums and 1.6 billion that these figures have turned out to be 16 pounds for infrastructure. . In 2006, R8.4 considerably lower at between 90 000 to billion was allocated for stadium 118 000 persons22. The contribution of the construction, supply of utility and services World Cup to GDP in 2011 over the short- to the stadiums and for FIFA overlay items term has been assessed to be a mere 0,1 17 in the stadium. A further R6.7 billion for %. What proved to be methodologically infrastructure, including transport, was problematic in terms of the research 18 allocated in the 2006 budget. However, consultancy’s model was the inclusion of in the 2007/2008 budget speech, the total money spent on infrastructure contribution by government was R17.4 improvement (including development of billion (R8.4 billion on stadia and R9 billion stadiums) as a form of income, rather than 19 for transport and infrastructure. By the a cost. Moreover the impact and end of 2007, concerns were growing that employment multipliers did not specify as a result of cost escalations the 2007 whether employment stimulated by the budget could be exceeded by more than tournament would be long or short-term or 7
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen how jobs would be affected by the of the R 600 bn infrastructure spend was 23 seasonal variation in demand . What to upgrade the country’s dated road explains these lower than expected network and improve public transport, passenger arrivals? The first and most including significant refurbishment of obvious is the impact of the global airports26. financial crisis, exacerbated by South Africa being a long-haul and therefore 3. Abrogating sovereignty more expensive destination; concerns that the country is a ´dangerous´ location as One of the most remarkable complexities well as the so-called ´crowding out of hosting mega-sports events is the effects´. These relate to both the effect of extent to which a non-state actor such as crowding out regular travellers (say on FIFA - in the realm of ´low politics´, namely business) as well as the effects of sport - abrogates host countries´ anticipated price increases. Du Plessis sovereignty, even if for only the duration of and Maennig for example, illustrate that the tournament. As part of the bidding even after the Competition Commission process, the South African government intervened to force price adjustments in had to provide a series of guarantees and the industry and the airlines realised that undertakings to ensure that the sufficient bookings are unlikely to requirements for hosting would be met. materialise, flights were at least 50% more The guarantees include, amongst others; expensive than during non-World Cup exempting FIFA personnel from work 24 periods . These have knock-on effects permits; guaranteeing customs and other throughout the tourism sector. Hence in tax, duty and levy exemption; some parts of the country, anecdotal guaranteeing the safety of FIFA evidence suggests that hotel occupancy in delegations; guaranteeing certain media 25 the three major cities were only 60% . and related rights, and undertaking to promulgate new laws if required to Whilst South Africa incurred excessive accommodate the event and guaranteeing cost over-runs – the cost of the Cape FIFA’s intellectual property rights27.To Town stadium was initially estimated at R facilitate these guarantees, the 2,5 billion (bn), it eventually cost R 4,5 bn; government had to introduce new Soccer City’s refurbishment cost R 3,2 bn; legislation and amend existing legislation Nelson Mandela Bay R 4bn – one of the to remove obstacles that impeded their positive aspects of the World Cup implementation. For example, two Special preparations was that a significant portion Measures Bills were designed to give 8
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen effect to the guarantees and were later terms are ‘procedurally unfair, unlawful refined and introduced as two new Acts and unconstitutional’28. and two amended Acts, viz. the 2010 FIFA World Cup Special Acts (No. 11 of 2006) Critics of South Africa´s bidding process and the Second 2010 FIFA World Cup have also noted the fact that public Measures Act (No. 12 of 2006). The participation in the process – if not entirely amended Acts include the Merchandise participatory – was decidedly uneven. For Marks Act (No. 17 of 1941) which provides example, FIFA insisted that the Cape the basis for protected event status and Town Stadium in Green Point become the the Revenue Laws Amendment Act (No. official competition venue and not Athlone 20 of 2006) which gives effect of the as was initially suggested by the provincial guarantee to provide a supportive financial government. Having Athlone as a match environment (tax exemptions etc.). These venue, it was hoped, would fast-track regulations in effect secures the smooth infrastructural development projects in an running of the event, however it is also area that had historically higher levels of apparent that FIFA’s rights and that of its unemployment than around the affluent partners and sponsors are of primary Green Point area. However according to concern and are an integral component of one report, a FIFA official lamented that the guarantees. Some of these measures Athlone would be unsuitable since ´a have also come close to skirting billion television viewers don´t want to see constitutional infringements. FIFA for shacks and poverty on this scale´29. example retains the right to unilaterally Moreover, none of the meetings between withdraw the rights of journalists who may the FIFA delegation and Cape Town be considered by FIFA to harm the officials were open to the public. Federation´s reputation. Although FIFA’s preamble and terms and conditions states Being the first African country to that ‘nothing in them is intended to be, or host a World Cup and a common shall be interpreted as restricting or perception of South Africa being more undermining the editorial independence of ´crime prone´ than many other countries – freedom to report and comment of a reputation it shares with Brazil – meant accredited parties’, the South African that the issue of securitisation was Media Interest Group contended that probably a more pronounced concern both under South African law ‘a prior restraint to FIFA as well as the South African on publication’ is unlawful and that FIFA’s government. In fact, Donaldson & Ferreira found that the perceived crime rate was a 9
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen potential deterrent for many prospective expenses for security amounted, to 30 visitors . Hence the need to demonstrate approximately R1.3 billion. This amount South African capability to host an event of excluded provincial and local municipal such magnitude involved at the same time, expenses (and excludes unanticipated the capacity to visibly be seen to manage costs such as R 665 million spent on the crime problem. As Cornelissen argues, overtime salaries for officers and the securitisation of mega-events in the reservists, sparked in part by stadium global South involves a dual function: to guard strikes)32. Nevertheless, some of the highlight the state´s capacities to the beneficial effects included improvement in international community (and underscore police infrastructure and human resource its sovereignty) but at the same time to capacities (ranging from forensic reinforce the idea of the state to domestic laboratories, surveillance by CCTV, audiences31. Securitisation in short, offers vehicles and larger numbers of recruits) as an opportunity for state-building especially well as anecdotal evidence of considerably in areas where the state´s monopoly is reduced crime levels for the duration of the often undermined, by criminal networks, World Cup33. Ironically, the withdrawal of gangs and the like. Rio de Janeiro´s local these measures post-World Cup and government efforts to pacify favela´s once reports of increased/previous crime levels, under the control of drug lords, emerges underscored the extent to which efficiency as a case in point. over the short-term translates into dashed expectations amongst the broad public if One month before the start of the the state is unable to maintain its level of tournament the announced security plan efficiency over the longer term, after the envisaged the deployment of 44 000 event. police officers to the nine host cities and at all land, air and sea ports of entry, 4. Conclusion providing 24 hour police protection to the national teams and their entourages, no-fly Unequivocally, the most outstanding zones in areas proximate to stadia and the memory of South Africa´s hosting of the like. ´Movement control systems´ were first African World Cup remains the extent instituted at international airports and entry to which South Africans felt extremely points, a special event visa created to proud of the achievement of their soccer ease border entry and control, and 56 team ‘Bafana Bafana’ (even though they special World Cup courts were created to did not qualify for the finals) and of the hear cases of petty crime. Total national country´s ability to successfully host a 10
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen games of such magnitude. The country´s trumpeted by the research consultancies most ardent critics – notably the foreign hired by state and business elites. Most press and British tabloids in particular revealing in this regard is the apparent (who envisaged thousands of tourists (temporary?) termination of South Africa´s falling victim to the country´s reputed interest in hosting major events which has crime rates or even a sensationalist ´racial continued since the country´s emblematic war´) had to concede to the success with hosting and historic victory of the 1995 which the Cup had been organised. This is Rugby World Cup. For example, although not to deny that some smaller logistical the International Olympic Committee (IOC) problems did occur (such as the president Jacques Rogge indicated that expeditious selling and distribution of the IOC would welcome a bid to host the tickets and an unexpected strike by 2020 Olympics from Africa and Durban stadium security staff). However, overall emerged as the South African city of South Africa´s hosting of the 2010 Soccer choice, it was estimated that at least US $ World Cup proved to be a unanimous 4,5 billion would have to be spent on new success as a means of enhancing the venues to enable Durban to host an country´s marketing power: it provided a Olympic Games. Against rising public rare opportunity for a society with a very protests against the lack of service nebulous sense of national identity to delivery (water, sanitation, better schools) celebrate what it meant to be South for the poor – which had already African whilst the Cup offered an manifested during the run-up to the 2010 unprecedented means to signal and World Cup - Cabinet announced that project this identity to millions around the South Africa would not bid to host the world. 2020 Olympics. A Government spokesperson noted ´It is better for the The more contentious dimension country to consolidate the gains of the relates to the more tangible aspects of 2010 Fifa World Cup for now and rather hosting an event of this magnitude and focus the country´s attention on the whether the enormous costs could be said delivery of basic services to all South to justify such incredible expense Africans’34. particularly in a society as unequal as ours. The South African case seems to 1 Nauright, J. ‘Global games: culture, echo much of the mega-events literature´s political economy and sport in the scepticism of the anticipated long-term globalised world of the 21st century’, Third returns frequently and optimistically World Quarterly 25 (7) 2004, p. :1334. 11
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen 2 Florida, R. 2002 The Rise of the Creative d3069&art_id=nw20080519175438324C1 Class: And How its Transforming Work, 36970. Accessed: 12 June 2008. 14 Leisure, Community and Everyday Life. Ibid. 15 Basic Books: New York, NY. Allmers S.& Maennig, W. South Africa 3 Van der Westhuizen J. & Swart K, ‘Bread 2010: Economic Scope and Limits. or circuses? The 2010 World Cup and Hamburg Contemporary Economic South Africa’s quest for marketing power’, Discussions, issue 21 (2008), The International Journal of the History of http://econpapers.repec.org/paper/hcewpa Sport 28 (1), January 2011, pp. 168-180. per/021.htm. Accessed: 15 September 4 Black D. & Van der Westhuizen J., ‘The 2009; Hiller, H. ‘Assessing the Impacts of allure of global games for ‘semi-peripheral’ Mega-Events’: A Linkage Model’, Current polities and spaces: a research agenda’, Issues in Tourism 1 (1), 1998, p. 47-57; Third World Quarterly 25 (7) 2004, pp. Maenning W. & Schwarthoff, F. ‘Stadium 1191-1195. Architecture and Regional Economic 5 Marketing power is not entirely akin to Development: International Experience ‘soft power’. For an elaboration, see van and Plans for Durban’, International der Westhuizen, J ‘Marketing the Association of Sports Economists. “Rainbow Nation: The Power of the South Working Paper Series no.08-16, 2008. 16 African Music, Film and Sport Industry’, Ibid. Maennig & Scwarthoff, ‘Stadium pp. 64-83 in K. Dunn & Shaw T., (eds.) architecture and regional economic 2001 Africa’s Challenge to International development: International experience and Relations Theory. Palgrave: Basingstoke. plans for Durban’, 2008. 6 17 South Africa Department of Sports and Davies, ‘Managing the alchemy of the Recreation, 2010 FIFA World Cup South 2010 Football World Cup’, in Development Africa, p. 1. and Dreams: The Urban Legacy of the 7 Black, D.‘The symbolic politics of sport 2010 Football World Cup, (ed.) U. Pillay, mega-events: 2010 in comparative R. Tomlinson and O. Bass. Cape Town: perspective’, Politikon 34 (3)2007, pp. HSRC Press, 2010, pp. 33-51. 18 261-76. Minister of Finance cited in Davies, 2010. 8 19 Government Communication and Ibid. 20 Information Service, no.date, p. 3 Ibid. 9 21 ’Zakumi’- Mascot Cornelissen, S. 2010 ‘The Economic unveiled’,Fifa.com,www.fifa.com/worldcup/ Impact of South Africa’s 2010 World Cup: organisation/media/newsid=887044.html, Ex ante ambitions and possible ex post accessed 11 Jan. 2010. realities’. Unpublished paper. 10 22 Ibid., Zhen and Mulvenney, Mail & Du Plessis S. & Maenning W., ‘The Guardian Online, 10 March 2010. 2010 World Cup high-frequency data 11 Van der Westhuizen, ‘Popular culture, economics: Effects on international discourse and divergent identities: tourism and awareness for South Africa’, reconstructing South Africa as an African Development Southern Africa 28 (3), state’, African Identities 6 (1) 2008, pp. 45- September 2011, pp. 349-365. 23 62. Ibid. Cornelissen, 2010. 12 24 ‘Xenophobic violence rock Alex’, Ibid., Du Plessis & Maenning, p. 356 25 Independent Online Web, Ibid. Cornelissen, 2010 26 http://www.iol.co.za/index.php?set_id=1&cl Ibid. 27 ickid=3069&art_idnw20080512090323769 Davies, G. ‘Managing the Alchemy of C488407. Accessed:8 June 2008. the 2010 Football World Cup’, in 13 V. John ‘Xenophobia won’t deter fans- Development and Dreams: The Urban LOC’, Cape Times, legacy of the 2010 Football World Cup, www.iol.co.za/index.php?set_id=1&click_i (ed.) U Pillay, R. Tomlinson and O. Bass. 12
BRICS POLICY CENTER – POLICY BRIEF Hosting the 2010 World Cup: What have we learned? Some South African Reflections Autor: Janis van der Westhuizen Cape Town: HSRC Press, 2010, pp. 33- 51. 28 ‘Media Groups Voice Concern over Fifa Restrictions’, Mail & Guardian, 29 January 2010, www.mg.co.za/printformat/single/2010-01- 29-media-groups-voice-concern-over. Accessed: 18 February 2010. 29 P. Joubert, “green Point gamble’, Mail & Guardian Online, 12 January 2007, www.mg.co.za/article/2007-01-12-green- point-gamble. Accessed: 20 February 2007. 30 Donaldson R., & Ferreira S. 2009 ‘(Re- )creating urban destination image:opinions of foreign visitors to South Africa on safety and security?’, Urban Forum, 20, pp. 1-18. 31 Cornelissen, S. ‘Mega-Event Securitisation in a Third World Setting: Glocal Processes and Ramifications during the 2010 FIFA World Cup’, Urban Studies 48 (15), pp. 3221-3240. 32 Ibid. 33 Ibid. 34 Business Day 27 May 2011. 13
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