Perlindungan Tenang - Bank Negara Malaysia
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Perlindungan Tenang Applicable to: 1. Licensed insurers 2. Licensed takaful operators Issued on: 1 December 2020 BNM/RH/ED 029-19
Perlindungan Tenang This exposure draft sets out the proposed requirements and guidance in providing microinsurance/microtakaful products under Perlindungan Tenang. The proposals in this exposure draft seek to accommodate further development of insurance and takaful products that respond to the needs of the unserved or underserved segments as well as promote innovative, sustainable and inclusive insurance and takaful business models. Bank Negara Malaysia invites written feedback on the proposals in this exposure draft, including suggestions on areas to be clarified and alternative proposals that the Bank should consider. The written feedback should be supported with clear rationales, accompanying evidences or appropriate illustrations to facilitate an effective review of this exposure draft. Responses must be submitted by 15 January 2021 to: Pengarah, Jabatan Pembangunan Insurans Bank Negara Malaysia Jalan Dato' Onn 50480 Kuala Lumpur Email: tenang@bnm.gov.my Electronic submission is encouraged. Submissions received may be made public unless confidentiality is specifically requested for the whole or part of the submission. In the course of preparing your feedback, you may direct any queries to the following officers at 03-26988044- For insurance related queries: (i) Muhammad Ilman bin Ismail (ext. 7530); (ii) Nurul Najiha binti Md Razin (ext. 8377); (iii) Liung Miao Shan (ext. 8264); or (iv) Tang Khai Sheng (ext. 7603). For takaful related queries: (i) Wafiuddin bin Ahmad (ext. 7621); or (ii) Suhana Alia binti Sidek (ext. 8665). Issued on: 1 December 2020
Perlindungan Tenang TABLE OF CONTENTS PART A OVERVIEW ............................................................................................... 1 1 Introduction................................................................................................ 1 2 Applicability ............................................................................................... 2 3 Legal provisions ........................................................................................ 2 4 Effective date............................................................................................. 3 5 Interpretation ............................................................................................. 3 6 Related legal instruments and policy documents ...................................... 4 7 Policy documents superseded................................................................... 4 PART B POLICY REQUIREMENTS ....................................................................... 5 8 Product principles and features ................................................................. 5 9 Riders and endorsements ......................................................................... 6 10 Combined products ................................................................................... 7 11 Remuneration for Perlindungan Tenang products ..................................... 9 12 Distribution of Perlindungan Tenang products......................................... 10 13 Product approval ..................................................................................... 15 14 Monitoring and reporting.......................................................................... 16 PART C APPENDICES ......................................................................................... 17 Appendix 1: Product development process .............................................................. 17 Appendix 2: Information Checklist for Application to Participate in Perlindungan Tenang Initiative ...................................................................................... 19 Appendix 3: Product documentation for Perlindungan Tenang applications ............ 21 Issued on: 1 December 2020
Perlindungan Tenang 1 of 24 PART A OVERVIEW 1 Introduction 1.1 The Perlindungan Tenang initiative was launched1 by Bank Negara Malaysia (the Bank) in 2017 in collaboration with the industry, with the objective of expanding insurance and takaful solutions targeted at the unserved and underserved segment, particularly the bottom 40% of households (B40), which are affordable and accessible, provides good protection value, easy to understand and administratively simple to purchase and to make claims. 1.2 Since the launch, the progress on Perlindungan Tenang has been encouraging, with a total of 13 licensed insurers and licensed takaful operators (individually or collectively referred as licensed person or licensed persons as the case may be) offering microinsurance and microtakaful products through various distribution channels which have provided protection coverage to nearly 75 thousand people as at end-2019. The experience over the last several years has also provided valuable insights into the development of commercially viable and sustainable microinsurance and microtakaful market in Malaysia. 1.3 Recognising the progress and the opportunities for further development, the Bank is reviewing the Perlindungan Tenang framework to drive greater innovation and diversity in products offerings to better cater to the needs of the unserved and underserved segments (including Small and Medium Enterprises), as well as enhance the fit-for-purpose framework under Perlindungan Tenang to address supply-side challenges. This is in addition to the other initiatives that have and will be rolled out on the demand side with the objectives to better understand the needs of the target segments and prevailing coverage gaps, as well as enhancing communication strategies and financial literacy levels on the importance of protection coverage. 1.4 This Exposure Draft provides for enhancement to the existing framework aimed at achieving the following: (a) Promoting greater and more meaningful microinsurance/microtakaful take-up through more robust requirement on product development and enabling product combination; (b) Promoting wider distribution channels to address challenges associated with high distribution costs through greater operational flexibility; and (c) Strengthening consumer protection to safeguard consumer interests. 1.5 With the proposed enhancements, the Bank hopes that the overall vision for Perlindungan Tenang which is to enable the unserved and underserved segments to access affordable and basic insurance and takaful products that meet their needs could be further achieved in support of the financial inclusion 1 In 2016, the Bank published the Microinsurance and Microtakaful Discussion Paper which had invited interested licensed persons to submit product proposals to apply for proportionate regulatory treatment for microinsurance/microtakaful products. Issued on: 1 December 2020
Perlindungan Tenang 2 of 24 agenda. It is also envisioned that the “Perlindungan Tenang” brand evolves to become a household name in the unserved and underserved segments that consumers trust when looking for protection in the future. To make the vision a reality, the Bank encourages licensed persons to consider the product development process adopted by other microinsurance and microtakaful providers across the globe as per Appendix 1 and welcomes constructive feedback to achieve the intended objectives. Envisaged growth of the microinsurance and microtakaful market in Malaysia OBJECTIVE Unserved and underserved households and SMEs can access and afford insurance and takaful products that meet their financial protection needs DEMAND SIDE SUPPLY SIDE Unserved and underserved households and Industry offers commercially sustainable, SMEs demand insurance and takaful needs-driven products that compete on products on their own accord quality Critical success factors Critical success factors Unserved and underserved households Providers have a long-term growth and SME have a positive experience and perspective on the microinsurance and develop confidence in insurance and microtakaful market and hence invest in takaful pilots, innovation and service improvement Unserved and underserved households Regulatory environment is proportionate to and SME recognise the importance of the nature, complexity and risk of financial protection and how insurance and microinsurance and microtakaful takaful meet their financial protection needs 2 Applicability 2.1 This policy document is applicable to licensed person as defined in paragraph 5.2. 3 Legal provisions 3.1 The requirements in this policy document are issued pursuant to sections 47, 123, 143 and 266 of the Financial Services Act 2013 (FSA) and sections 57, 135, 155 and 277 of the Islamic Financial Services Act 2013 (IFSA). Issued on: 1 December 2020
Perlindungan Tenang 3 of 24 4 Effective date 4.1 This policy document comes into effect on [date of publication of final policy document]. 5 Interpretation 5.1 The terms and expressions used in this policy document shall have the same meanings assigned to them in the FSA and IFSA, as the case may be, unless otherwise defined in this policy document. 5.2 For the purpose of this policy document – “S” denotes a standard, an obligation, a requirement, specification, direction, condition and any interpretative, supplemental and transitional provisions that must be complied with. Non-compliance may result in enforcement action; “G” denotes guidance which may consist of statements or information intended to promote common understanding and advice or recommendations that are encouraged to be adopted; “financial institution” means a person carrying on a financial business regulated under the laws enforced by the Bank; “financial products” refer to financial products developed, offered or marketed, by a financial institution or for and on behalf of another person by a financial institution; “free look period” means a required period of time in which a policyholder/participant may examine a newly issued individual policy/certificate and surrender it in exchange for a full refund of premium minus any claims made; “grace period” means an additional period of time after the due date of premium/takaful contribution during which payment may be made without penalty while keeping the policy/certificate in force; “industry” means the insurance and takaful industry; “licensed person” refers to a licensed insurer under the FSA and a licensed takaful operator under the IFSA; “Perlindungan Tenang product” refers to an insurance or takaful product participating in the Perlindungan Tenang initiative that has been approved by the Bank to meet the requirements set out in this policy document; and “Perlindungan Tenang partner” refers to an entity appointed by a licensed person to distribute Perlindungan Tenang products, which is not an insurance and takaful agents. Issued on: 1 December 2020
Perlindungan Tenang 4 of 24 6 Related legal instruments and policy documents 6.1 This policy document must be read together with other relevant policy documents, guidelines or circulars that have been issued by Bank Negara Malaysia (the Bank), in particular – (a) ‘Guidelines on Proper Advice Practices for Life Insurance/Family Takaful Business’; (b) ‘Risk Management in Technology (RMiT); (c) ‘Outsourcing’; (d) ‘Internet Insurance (Consolidated)’; (e) ‘Internet Takaful’; (f) ‘Product Transparency and Disclosure’; (g) ‘Introduction of New Products by Insurers and Takaful Operators’; (h) ‘Schedules 8 and 10 of the Financial Services Act 2013’; (i) ‘Anti-Money Laundering, Countering Financing of Terrorism and Targeted Financial Sanctions for Financial Institutions (AML/CFT and TFS for FIs)’; (j) ‘Medical and Health Insurance Business’; (k) ‘Medical and Health Takaful Business’; (l) ‘Direct Distribution Channels for Pure Protection Products’; (m) ‘Agent Banking’ and ‘Specifications Relating to the Policy Document on Agent Banking’; (n) ‘Management of Customer Information and Permitted Disclosures’; (o) ‘Fair Treatment of Financial Consumers’; and (p) ‘Prohibited Business Conduct’. 7 Policy documents superseded 7.1 This policy document supersedes the specification letter on Introduction of Insurance and Takaful Products Targeted at Underserved Segments issued by the Bank on 9 November 2017. Issued on: 1 December 2020
Perlindungan Tenang 5 of 24 PART B POLICY REQUIREMENTS 8 Product principles and features S 8.1 Licensed persons must ensure that Perlindungan Tenang products, including any riders or endorsements, adhere to the following principles2 – Affordable Amount of premium/takaful contribution is affordable for the target group. Accessible Distribution channel is accessible to and approachable for the target group. Product may have minimal exclusions. Good value Protection provided corresponds to the key needs of the target group3. Proportion of premium/takaful contribution allocated to insurance/takaful benefit is at least 50%. Easy to Product features are self-explanatory such that no understand advice and only simple disclosure are needed. Benefits, terms and conditions are straightforward. Content, language, mode and timing of disclosure and marketing are suitable for consumers with only a basic understanding of insurance or takaful. Easy to buy, All processes from purchase to claims minimise nominate and administrative burden for consumers. claim Claims process is designed to minimise the time between the risk event occurring and pay-out. S 8.2 Licensed persons shall include in Perlindungan Tenang products, the following features but not limited to: All product lines Maximum term of coverage of 1 year Minimum 15-day free-look period 30 days grace period Guaranteed acceptance or on-the-spot acceptance or rejection of risk Provides a lump-sum payment Claims to be paid out within five working days from receipt of complete documentation Life insurance or No savings or investment or surrender benefit family takaful only 2 For examples of the application of these principles, refer to FSPSR 2017 box article – Expanding Insurance and Takaful Solutions for the Underserved Segment 3 Please refer to Item 2 in Appendix 2 for the justification criteria Issued on: 1 December 2020
Perlindungan Tenang 6 of 24 Question 1: Do the above principles and features sufficiently address or support your company’s potential new or innovative solutions e.g. value- added services? Please elaborate on any challenges you may face in complying with them and share examples of principles/features that you propose to be considered, and why. Is your company interested to offer a life/family takaful product with a savings/investment element under Perlindungan Tenang e.g. education or endowment products? Please share how your company envisions such a product, and how it would be able to meet the 5 principles in paragraph 8.1. S 8.3 Before launching any Perlindungan Tenang product that fulfils the above principles and features, licensed persons are required to submit an application to the Bank for approval as set out in paragraph 13. 9 Riders and endorsements S 9.1 In the event that a rider (for life insurance/family takaful product) or an endorsement (for general insurance/takaful product) is attached to a Perlindungan Tenang product, licensed persons shall only consider the rider or endorsement as Perlindungan Tenang product, if it meets the following requirements: (a) the rider or endorsement meets the principles and features of Perlindungan Tenang products set out under paragraph 8. In particular, the rider(s)/endorsement(s) must provide basic cover, easy to understand, complements the base Perlindungan Tenang product and corresponds to the key needs of the target segment; and (b) the rider or endorsement is attached on an opt-in basis to the base Perlindungan Tenang product, whereby surrendering the base Perlindungan Tenang policy/certificate will also terminate all related riders or endorsements in effect. S 9.2 Licensed persons shall ensure that clear and adequate disclosure is made to consumers on the option of adding the rider or endorsement, the coverage provided under the optional rider or endorsement, the amount of additional premium or takaful contribution that needs to be paid and the sum assured provided under the optional rider or endorsement. Question 2: Does your company envision any other possible additions to a Perlindungan Tenang product, apart from riders/endorsements? Issued on: 1 December 2020
Perlindungan Tenang 7 of 24 10 Combined products G 10.1 To facilitate meaningful take-up of Perlindungan Tenang products, the Bank is open to consider applications from licensed persons to offer a combination of Perlindungan Tenang product(s) with other financial products offered by financial institutions (“combined product”). S 10.2 Licensed persons shall sell the combined product with an opt-out feature to give consumers the option to withdraw from purchasing or discontinue purchase of Perlindungan Tenang products at both point of sale and during the free-look period, while continuing with other components of the combined product. S 10.3 Licensed persons shall consider the following in structuring a combined product: (a) the overall benefit or value add of the combined products in managing risks of consumers when products are combined vis-a-vis being offered individually; (b) mechanisms are in place to facilitate consumer awareness and to allow consumers to provide feedback to the licensed persons on the combined product; and (c) the ability of the combined products to reach scale and drive process efficiency. S 10.4 When financial institutions (including licensed persons) are involved in offering a combined product, the following requirements must be met: (a) the licensed person shall carry out appropriate due diligence on the financial institution(s) before establishing a business relationship for the purpose of offering the combined product; (b) the licensed person shall enter into a contractual agreement with the financial institution(s) involved which must clearly specify the rights, responsibilities and expectations of all parties, including but not limited to the following: (i) policy or takaful certificates and claims servicing, collection and transmission of premium or takaful contribution, complaints handling and disputes settlement, including specific time frames or turnaround time; (ii) underwriting of the Perlindungan Tenang product(s) (if any) shall be carried out by the respective licensed person(s); (iii) profit, cost-sharing of expenses or any other form of remuneration to be earned by parties involved; and (iv) exit plan upon termination of the non-Perlindungan Tenang component of the combined product. (c) to ensure seamless consumer experience and effective administration, the licensed person must identify a lead financial institution which would act as the main contact point for the consumer or Perlindungan Tenang partner; (d) the licensed person shall ensure that financial institutions involved shall not be absolved of their responsibility and obligations in accordance with the terms and conditions of their respective financial products; and Issued on: 1 December 2020
Perlindungan Tenang 8 of 24 (e) where Perlindungan Tenang partner is distributing the combined product, the licensed person must ensure that the Perlindungan Tenang partner meets the necessary regulatory requirements, qualification criteria and other necessary requirements for distributing the primary financial product. S 10.5 The licensed person shall ensure that the lead financial institution collecting the premium or takaful contribution attributable to the Perlindungan Tenang product(s) either directly or through any of the assigned distribution partners transmit such amount to the respective licensed person. S 10.6 In the event of any claim in regard to Perlindungan Tenang product(s), the licensed person shall put in place a mechanism for the lead financial institution to forward the claim to the respective licensed person(s) and offer assistance for the expeditious disposal of claim. S 10.7 In offering combined products, licensed person(s) must observe the following requirements: (a) identify and disclose the name(s) of the licensed person(s) that underwrite Perlindungan Tenang products to the consumer in the marketing materials and policy or takaful certificate; (b) identify and disclose separately the premium or takaful contribution components of Perlindungan Tenang product(s) to the consumers at point-of-sale and post-sale stages, as well as in all marketing materials (e.g. brochure, sales literature, policy document); (c) notify consumers about the purchase of a Perlindungan Tenang product within 5 working days from the date of the product purchase, including policy or takaful certificate coverage, exclusions, waiting period (if any), claims procedure and free-look period through 100%4 welcome calls for first-time consumers (excluding renewals) of the combined product; (d) offer a free-look period on the Perlindungan Tenang product(s) of 30 days from the date of the product purchase; and (e) ensure the withdrawal or discontinuation process is made easy, immediate and convenient for consumers. G 10.8 The Bank reserves the right to require licensed persons to review or permanently or temporarily withdraw the combined product at any time, should the Bank be concerned over the effectiveness of the consumer safeguards. 4 100% welcome calls refer to to the welcome calls successfully conducted (where customers pick up the call)”. Issued on: 1 December 2020
Perlindungan Tenang 9 of 24 Question 3: Is the requirement to only allow Perlindungan Tenang product(s) to be combined with other financial products too restrictive? If yes, please provide examples of possible combinations with non- financial products/services your company have in mind. In relation to paragraph 10.3, what are the factors that would necessitate/justify for a Perlindungan Tenang product to be combined with other financial products? Please share any potential example of a combined product your company has in mind and what would be the potential challenges in applying the requirements and safeguards mentioned under paragraphs 10 above e.g. conducting 100% welcome calls to first- time consumers of the combined product? 11 Remuneration for Perlindungan Tenang products G 11.1 Limits on commission and agency-related expenses as specified in the following policy documents, do not apply in respect of agents distributing Perlindungan Tenang products and Perlindungan Tenang partners (collectively referred to as “Perlindungan Tenang distributors” in this part: (a) Guidelines to Control Operating Costs of General Insurance Business issued by the Bank on 1 July 2009; (b) Operating Costs Controls for Life Insurance and Family Takaful Business issued by the Bank on 24 December 2019; (c) Guidelines on Bancassurance issued by the Bank on 27 April 2009; and (d) Guidelines on Bancatakaful issued by the Bank on 27 April 2009. G 11.2 Licensed persons are provided the flexibility to ascertain the structure and amount of remuneration for the Perlindungan Tenang distributors. G 11.3 The licensed person should ensure that the remuneration structure minimises erosion of protection value and aims to achieve the following: (a) minimise the Perlindungan Tenang distributor’s bias towards promoting Perlindungan Tenang products with higher premiums or takaful contributions but do not meet the consumer's needs; and (b) incentivise Perlindungan Tenang distributors to provide better quality and consistency in service delivery to support consumers’ needs and maintain high level of persistency. G 11.4 Examples of remuneration structures that licensed persons may consider are as follows: (a) a fee that is not linked to the premium or takaful contribution amount; (b) absolute fee amount per service rendered, such as per policy or takaful certificate issuance or per claims paid out; and (c) a climbing fee structure that is linked to policy or takaful certificate renewals. Issued on: 1 December 2020
Perlindungan Tenang 10 of 24 12 Distribution of Perlindungan Tenang products G 12.1 For the purposes of distributing Perlindungan Tenang products, licensed persons may appoint entities under a new category of intermediaries termed as “Perlindungan Tenang partners”. This is in addition to the existing insurance or takaful agents registered with the respective industry associations i.e. the General Insurance Association of Malaysia (PIAM), Life Insurance Association of Malaysia (LIAM) and Malaysian Takaful Association (MTA). G 12.2 For the purposes of distributing Perlindungan Tenang products, insurance or takaful agents will not be subject to the limit on the number of licensed insurers and licensed takaful operators that an insurance or takaful agent is allowed to represent under the respective industry associations’ requirements. Appointment of Perlindungan Tenang partners S 12.3 Subject to paragraphs 12.6 and 12.7, if licensed persons decide to appoint Perlindungan Tenang partners, such Perlindungan Tenang partners must be appointed from any of the following types of entities: (a) a sole proprietorship, partnership or company established in Malaysia; (b) an agent bank appointed pursuant to the Policy Document on Agent Banking issued by the Bank on 30 April 2015; (c) a society, including co-operatives or non-governmental organisation, established in Malaysia; or (d) a statutory body, a public authority or instrumentality or agency of the Federal Government or a State Government such as hospitals, clinics, zakat institutions, religious organisations and district offices. S 12.4 Licensed persons shall register and maintain an updated list of appointed Perlindungan Tenang partners with the respective industry associations for monitoring purposes. However, Perlindungan Tenang partners will be excluded from all applicable definitions of insurance or takaful agents in the intercompany agreements or guidelines of the respective industry associations and will not be subjected to the requirements specified in the corresponding rules such as: (a) qualifications, written examinations, training and Continuing Professional Development; (b) minimum requirements for persistency, maintenance of contract and promotion; and (c) the number of licensed persons the agent is allowed to represent. Selection of Perlindungan Tenang partners S 12.5 Licensed persons shall establish internal selection criteria to ensure that appointed Perlindungan Tenang partners are sufficiently capable and reliable to discharge assigned responsibilities competently. S 12.6 In appointing Perlindungan Tenang partners, licensed persons shall ensure that due diligence on the selected entity has been conducted. At minimum, the appointed entity must be an established entity which: Issued on: 1 December 2020
Perlindungan Tenang 11 of 24 (a) is approved, registered with or licensed by the relevant authorities, other than entities in paragraph 12.3(d); (b) the entity shall not be on any publicly available blacklist or watchlist issued by domestic authorities; and (c) has permanent business premises and an established core business or function. S 12.7 Licensed person shall ensure that staff or members of a Perlindungan Tenang partner who are directly engaged in or responsible for distributing Perlindungan Tenang products meet the following requirements: (a) Malaysian citizen of at least 18 years old; (b) have attended a training program that is developed and provided by the licensed person as stipulated in paragraph 12.8. For avoidance of doubt, the individual staff or member is not required to undertake the PCEIA, TBE and CEILLI5 examinations. (c) shall not be an undischarged bankrupt. He/she must not have been involved in criminal acts or acts of dishonesty. This must be confirmed by licensed persons before his or her appointment. The licensed person must ensure that any agreements or arrangements between the licensed person and the Perlindungan Tenang partner provide sufficient ground for the licensed person to terminate the appointment of the Perlindungan Tenang partner in the event of any non-disclosure or inaccurate disclosure on past conduct by staff or members of the Perlindungan Tenang partner. S 12.8 Licensed persons shall develop and conduct training to ensure that the staff or members of their Perlindungan Tenang partners are sufficiently competent to discharge their responsibilities at a reasonable standard of service quality. The training must encompass, at minimum: (a) product features, including additional features i.e. rider or endorsement and combined products, if any; (b) standard operating procedure for product distribution, servicing and claims; (c) code of ethics and conduct; (d) protection of consumer information; (e) fraud detection mechanisms including identification of counterfeit money and anti-money laundering and combating of financing terrorism (AML/CFT) procedures; and (f) basic concepts and principles of microinsurance or microtakaful. S 12.9 Licensed persons are required to provide adequate and self-explanatory marketing and educational materials to appointed Perlindungan Tenang partners on, among others: (a) product features; (b) claim and nomination procedures; 5 PCEIA: Pre-contract Examinations for Insurance Agents; TBE: Takaful Basic Examination; CEILLI: Certificate Examination in Investment-Linked Life Insurance Issued on: 1 December 2020
Perlindungan Tenang 12 of 24 (c) contact details of the consumer service centre (preferably a toll-free line at the minimum); and (d) rights and responsibilities of consumers. Role and responsibilities of Perlindungan Tenang partners G 12.10 Provided that any assigned responsibilities commensurate with their capacity, Perlindungan Tenang partners may: (a) assist with product distribution, premium or takaful contribution collection, collecting consumer and nominee’s details, claims submission and claims payout; and (b) describe the product features and relevant processes including premium or takaful contribution payment, policy or takaful certificate renewal and claims procedures in accordance with the marketing and educational materials provided by the licensed person. However, further queries will need to be routed to the licensed person. G 12.11 For avoidance of doubt, the agreements entered into between licensed persons and their Perlindungan Tenang partners and activities carried on by Perlindungan Tenang partners in relation to Perlindungan Tenang products are not considered as outsourcing arrangements. S 12.12 Licensed persons shall ensure the appointed Perlindungan Tenang partners do not carry on the following: (a) analysing the financial planning needs of a person relating to an insurance product; and (b) recommending an appropriate insurance product to a person. S 12.13 Where agent banks are appointed as Perlindungan Tenang partners, licensed persons shall ensure that agent banks do not: (a) market and provide explanations regarding the product beyond the marketing materials provided by licensed persons; (b) facilitate manual claim or nomination application; and (c) receive physical documents from consumers. S 12.14 Licensed persons shall ensure that all transactions by their Perlindungan Tenang partners are conducted via online on a real-time basis. S 12.15 Licensed persons are required to ensure internal policies, procedures, systems and controls are available to support Perlindungan Tenang partners at all stages, consistent with the Risk Management in Technology Policy Document issued by the Bank on 19 June 2020. In establishing systems and infrastructure to support Perlindungan Tenang partners, licensed persons shall ensure the systems comply with the following: (a) able to support on-line real-time processing; (b) able to provide a secured network including end-to-end encryption; and (c) robust in managing infrastructure capacity to support the Perlindungan Tenang partner’s role, responsibilities and services. Issued on: 1 December 2020
Perlindungan Tenang 13 of 24 S 12.16 Licensed persons shall put in place adequate safeguards for consumer protection. At minimum, licensed persons must prominently display the contact details of their customer service centre (preferably a toll-free line at the minimum) at the business premise of the Perlindungan Tenang partners and marketing materials. S 12.17 For appointments of agent banks as Perlindungan Tenang partners, the licensed person must enter into a contractual agreement with the financial institution(s) which had appointed the agent bank for effective oversight over the affairs and conduct of the appointed Perlindungan Tenang partner. S 12.18 Licensed persons shall review the appointment of Perlindungan Tenang partners or terminate any arrangements with their Perlindungan Tenang partners at any time, whether permanently or temporarily, if there is any concern over the conduct of the Perlindungan Tenang partners including their staff or members, and its impact to consumers has been brought to the attention of the licensed person. Oversight and governance of Perlindungan Tenang partners S 12.19 Licensed persons shall be responsible and accountable for the oversight of, and management of risks arising from the conduct of their Perlindungan Tenang partners including their staff or members. S 12.20 In ensuring effective oversight of Perlindungan Tenang partners, a licensed person shall: (a) enter into a contractual agreement with their Perlindungan Tenang partners that specifies the rights, responsibilities and expectations of the licensed person and its Perlindungan Tenang partners. The licensed person must ensure that the contract does not contain any clause that would prevent the licensed person from modifying or terminating the contract if required; (b) establish measures to enable consumers to identify and verify the identity of their Perlindungan Tenang partner. At minimum, licensed persons must: (i) issue a formal identification document to their Perlindungan Tenang partners, such as an authority card or certificate, that Perlindungan Tenang partners will be required to clearly display to the consumer; and (ii) publish and update the list and details of authorised appointed Perlindungan Tenang partners (e.g. name, address, the period of the appointment) on their website or other channels that allows the consumers to verify the identity of the Perlindungan Tenang partner; and (c) develop and implement effective and efficient procedures to monitor and control the conduct of their Perlindungan Tenang partners. This includes the maintenance of a proper record of all arrangements as well as conduct and performance tracking. Issued on: 1 December 2020
Perlindungan Tenang 14 of 24 S 12.21 Licensed person shall establish measures to ensure customer’s information is protected. Licensed person and Perlindungan Tenang partners are not allowed to share customers’ information with third parties without the prior consent of customers. S 12.22 The Board of Directors (BOD) of the licensed person must establish and approve the overall framework governing the appointment of Perlindungan Tenang partners including: (a) policies relating to the selection, management, monitoring, operations, compliance, conduct and service quality of a Perlindungan Tenang partner; (b) consumer protection measures, including awareness and education strategies; (c) infrastructure to support Perlindungan Tenang partners including system and technology requirements; (d) controls and monitoring to ensure compliance with relevant legislation and regulatory requirements; and (e) Business Continuity Plan (BCP) and contingency arrangements to ensure continuity of insurance and takaful services in the event of a disruption. Question 4: Would licensed persons be interested to partner with entities other than those listed in paragraph 12.3? Please state the type of entities accompanied by reason(s) for such interest. Issued on: 1 December 2020
Perlindungan Tenang 15 of 24 13 Product approval S 13.1 Before launching any Perlindungan Tenang product that fulfils the principles and features as specified under paragraph 8, licensed persons are required to submit an application6 for the Bank’s approval. The written application shall be directed to: Pengarah Jabatan Penyeliaan Insurans dan Takaful Bank Negara Malaysia Jalan Dato' Onn 50480 Kuala Lumpur. S 13.2 Licensed persons shall ensure that the products that adhere to the principles and features as set out in paragraph 8, and are approved by the Bank, carry a designated “Perlindungan Tenang” logo to enable the public to recognise these products. The logo shall be displayed on the disclosure and marketing material of the approved product. After the Bank has approved the application submitted pursuant to paragraph 13.1, Licensed persons shall obtain the logo from the respective industry associations, namely, the Life Insurance Association of Malaysia, Persatuan Insurans Am Malaysia and Malaysian Takaful Association which are entrusted for the management and administration of the logo. S 13.3 Licensed person shall submit proposals for combined products, riders or endorsements and the appointment of Perlindungan Tenang partners together with the Perlindungan Tenang product application, for the Bank's assessment and approval pursuant to paragraph 13.1. S 13.4 Licensed persons must seek the Bank’s approval by submitting an application if any revision is to be made to the original Perlindungan Tenang product such as changes to pricing, distribution and material operational processes. Such application to the Bank must be made through an addendum which shall include a comparison of the original and revised wordings of the affected area(s) and a history of all previous related revisions. S 13.5 For the purpose of the submission under paragraph 13.4, licensed persons must include a description of the impact, if any, on the product’s adherence to the Perlindungan Tenang principles and requirements as set out in paragraphs 8.1 and 8.2. S 13.6 For products that are currently being sold, please also provide together with the product application as specified in paragraph 13.1, the following information to date: (a) Number policies sold (b) Number of people covered (if group policy or takaful certificate); and (c) Data on claims experience e.g. claims paid, claims ratio and no. of claims. 6 Please refer to Appendix 2 for the Information Checklist for application to participate under Perlindungan Tenang together with Appendix 3 for general insurance and takaful product. Issued on: 1 December 2020
Perlindungan Tenang 16 of 24 14 Monitoring and reporting S 14.1 In monitoring the effectiveness and progress of Perlindungan Tenang products, licensed persons shall maintain a report of the performance of all Perlindungan Tenang products on a quarterly basis. S 14.2 A licensed person shall ensure that the report referred to in paragraph 14.1 is maintained in accordance with the reporting template7 attached with this policy document, which generally comprises information on the following: (i) In-force and new policies or takaful certificates; (ii) Persons covered (group policies); (iii) Premium or takaful contribution amount; (iv) Sum assured; (v) Claims information; (vi) Consumer satisfaction; and (vii) Combined product (where applicable). S 14.3 A licensed person shall submit the report as stipulated in paragraph 14.2 digitally to the Pengarah, Jabatan Perkhidmatan Data dan Statistik, Bank Negara Malaysia on a quarterly basis within 21 days after the end of each quarter. S 14.4 A licensed person shall also submit any additional information as specified in the reporting template to be submitted annually, together with the fourth quarter submission, as specified in paragraph 14.3. G 14.5 A licensed person may continually monitor and undertake process enhancements to improve consumer’s experience including buying, nomination, post-sales servicing and claims of Perlindungan Tenang products. G 14.6 If the claims ratio for a combined product or a rider/endorsement does not meet the expected level, the Bank may require the licensed person, to undertake necessary actions to ensure the Perlindungan Tenang product continue to meet the needs of the target segment. Question 5: What would be the potential challenges, if any, to comply with the reporting requirements in paragraph 14.1 to 14.4 above? 7 Please refer to the attachment to this Exposure Draft - Perlindungan Tenang Reporting Template Issued on: 1 December 2020
Perlindungan Tenang 17 of 24 PART C APPENDICES Appendix 1: Product development process Microinsurance Product Development Process i. Globally, the microinsurance product development process is designed with a primary focus on the consumers’ perspective, to ensure that appropriate products are distributed to the targeted market segment in an effective manner and is meaningful for the end consumer. The process is also continuous, as products are monitored for potential improvements. ii. The following are suggested steps for new product development8 that may be considered or adopted by licensed persons: (a) Institutional assessment: Thorough understanding of the commitment to be made before embarking on product development; (b) Market research: Understanding the market is e.g. demand, supply, delivery channels, regulations and education level of potential clients; (c) Prototype design and testing: Designing prototype to evaluate the market’s response to the product and to educate the public about its value before full roll-out; (d) Partnerships: Evaluating and selecting the right partner which will affect the quality and success of the product; (e) Product design: Every product needs to meet Perlindungan Tenang principles; (f) Pilot testing: Products may be tested on a small scale to address problems earlier than after a product is fully implemented; (g) Roll-out: Once a product has been shown to be feasible and successful on a small scale, it can be made available to a wider audience; and (h) Continuous assessment: Even after a successful roll-out, products must be continually monitored and undertake enhancements to continue improvement of the products. Examples of potential risk events to be covered and other value-added services 1) Medical and Health Basic coverage to defray potential public hospital expenses, such as for certain types of medical devices or equipment or travelling expenses. Global example: CARE Foundation in India sent community health workers (CHW) to villages to offer primary and preventive care consultations alongside outpatient health insurance9. After screening patients, they used mobile to consult doctors remotely to determine the appropriate action. 2) Agriculture 8 Microinsurance product development for microfinance providers – Michael J. McCord, 2012 9 Brief No. 2 on Creating client value: Ten blueprints for microinsurance providers, ILO, 2014 Issued on: 1 December 2020
Perlindungan Tenang 18 of 24 In Malaysia, the agriculture sector recorded the highest percentage of job losses compared to other sectors following the Covid-19 outbreak (21.9%). 33% and 21.1% workers from Fishing and Agriculture & plantations sub-sectors respectively had lost their jobs10. This shows that this segment, which typically live on uncertain income flow, could be particularly vulnerable to shocks. Global example: Weather Risk Management Services (WRMS) in India provides weather forecasts and alerts, as well as crop prices to clients via mobile as part of its crop insurance package11. WRMS learnt that farmers preferred receiving weather alerts as they were able to respond by adapting their irrigation techniques to save crops. This in turn reduced the number of claims and damaged crops. 3) Small and Medium Enterprises (SME)12 The majority of Malaysian SMEs are microenterprises (77%), and these businesses are concentrated in the services sector13. Based on the SME Finance Survey conducted by the Bank in 2018, 54% of SMEs have insurance/takaful products, with only 38% of microenterprises having insurance/takaful. From the survey, demand for all risk covers, fire and burglary are among the highest.14 Global examples: i. MicroEnsure provides multi-risk insurance services and products to its consumers in many African markets. The exact cover provided is worked out together with its partner microfinance institution, but a typical product includes the following benefits: o Credit health – Hospitalization for any medical reason of owner and up to five employees; o Death of owner; o Permanent disability of owner or up to five employees; o Catastrophic business loss (fire/allied perils); and o Death of any of up to five employees; ii. Pacifico offers several products to small businesses in Peru: o Multi-risk business insurance product which covers fire, earthquake, civil unrest, natural disaster, robbery, cash in premises and transit, electronic and mobile devices, and breakdown of machinery. It is a voluntary product with free hotlines for medical and legal advice, as well as free transport to hospitals. 10 Report of Special Survey on Effects of Covid-19 on Economy and Individual (Round 1), Department of Statistics Malaysia 11 Brief No. 2 on Creating Client Value: Ten Blueprints for Microinsurance Providers, ILO, 2014 12 Insurance for Small Businesses, ILO and Impact Insurance, 2016 13 Economic Census, Department of Statistics Malaysia, 2016 14 Understanding Financing through the Lens of Small and Medium Enterprises (SMEs), Financial Stability and Payment Systems Report, 2018 Issued on: 1 December 2020
Perlindungan Tenang 19 of 24 Appendix 2: Information Checklist for Application to Participate in Perlindungan Tenang Initiative Documents Tick if appended 1. Product documentation and overview (a) For life insurance and family takaful or medical and health insurance and takaful, all information specified under Paragraph 13.4 of the policy document on Introduction of New Products by Insurers and Takaful Operators issued on 15 May 2015. Projected business volume shall be for a minimum projection period of three years. For group policies or certificates, please provide the target number of insured or covered persons. (b) For general insurance and takaful, all information is specified under Appendix 3. 2. An explanation of how the proposal has been designed to meet the profile and needs of the target group, including justifications on how the product meets the Perlindungan Tenang criteria listed in paragraph 8.1. To demonstrate this, the licensed person should provide the following: (a) Key features/benefits of the product; (b) The relevant target segment, and the risks it seeks to address, including: (i) Characteristics of the target segment, e.g. age range, gender, life stages, socio-economic characteristics, geographical location and any other defining characteristics (ii) Impact of the risk events (iii) Existing coping mechanisms and their effectiveness (if available) (c) Comparison with existing products/services currently available in the market to address the risks, and highlight any modifications or advantages of the product to be introduced; (d) Market research in support of the above assessments, for example: (i) Market study/analysis (ii) Questionnaire or surveys (iii) Focus Group Discussions (iv) Pilot tests (v) Reference to official publications such as Department of Statistics Malaysia’s reports (e) Key Performance Indicator(s) to achieve on a yearly basis for continuous assessment on the relevancy of the product. 3. A clear explanation of any departure from existing regulatory requirements sought (if any), including: (a) justification as to why it is necessary (b) how the regulatory flexibility required will benefit the consumer (c) an assessment of arising risks (d) how these risks will be managed 4. A clear map of operational processes, including expected timelines and the consumer journey (a) Marketing and disclosure (b) Purchase or enrolment (c) Mode and frequency of premium/ takaful contribution payment (d) Nomination, including how consumers will be reminded to nominate (e) Enquiries, including how to access critical documents such as policy or takaful certificate, claim form and nomination form (f) Cancellation (g) Claims notification, submission and settlement, including claims documentation and how claims will be paid out (h) Renewals (i) Up-selling or offering of add-ons, if any Issued on: 1 December 2020
Perlindungan Tenang 20 of 24 5. If involving a new distribution channel, including the appointment of Perlindungan Tenang partner: (a) clear description of the role and responsibilities of the distribution channel (b) structure and amount of remuneration (c) procedures to ensure oversight of and management of risks arising from the proposed distribution model such as operational including IT-related risks, conduct, AML/CFT or other risks (d) plans to ensure capacity and competence of the distribution channel to carry out its responsibilities (e) when appointing the same Perlindungan Tenang partner, the value of such arrangements 6. Applications for any other concurrent regulatory approvals needed under other existing policy documents (e.g. Introduction of New Products by Insurers and Takaful Operators, Guidelines on Internet Insurance, Guidelines on Takaful Operational Framework, or any other policy documents issued by the Bank to the Bank’s regulatees particularly for combined products or appointment of Perlindungan Tenang partners to distribute the products). Please state the full list of approvals sought in the application letter. Question 6: What would be the potential challenges, if any, to comply with the justification criteria set out under item 2 above? Issued on: 1 December 2020
Perlindungan Tenang 21 of 24 Appendix 3: Product documentation for Perlindungan Tenang applications A. General information 1. Product description Summary of the product i.e. type and purpose of cover, benefits and premiums or takaful contributions for all plan options. 2. Marketing name(s) 3. Target product launch date 4. Distribution channel(s) and target market(s) (a) Provide details of the distribution channel(s) which will be used to market the product, including any specific sales strategy and partner names such as bancassurance/Perlindungan Tenang partners. (b) Provide details on the target market and the risk(s) the product seeks to address similar to Appendix 2 Item 2(b). 5. Projected business volume (a) Specify the target or projected business volume for a minimum projection period of three years, in terms of monetary value (RM) and number of policies or takaful certificates. For group policies or certificates, please provide target number of insured or covered persons. (b) The target or projected business volume can be presented at more granular levels by distribution channels, age bands or consumer segments, if there is such a differentiation. B. Detailed product description 6. Nature of contract and product benefits (a) Duration of contract (b) Specific underwriting considerations and/or underwriting questions for this product (c) Benefits available under this product: i. Describe the benefits provided in relation to the contingencies covered by the product. ii. State the minimum or maximum sum insured or covered. iii. Indicate the cessation of any particular benefits at a predetermined date, or at policy or takaful certificate anniversary. (d) Benefit schedule if applicable, giving full details on each benefit payable including any limits. (e) Rebate, surplus sharing or other non-claim payouts or benefits (f) Available options and guarantees. Issued on: 1 December 2020
Perlindungan Tenang 22 of 24 i. Describe any options and guarantees available under the product. (g) Key exclusions or limitations i. Describe all major exclusions or limitations in terms of coverage for this product. (h) Applicable excesses. 7. Premium or takaful contribution and charges (a) Table of premium or takaful contribution rates. (b) Describe the premium or takaful contribution term, frequency and any contingent or reinstatement premiums or takaful contribution that is applicable. (c) Provide details on fees or charges including the basis, conditions and purpose of the imposed fees or charges. 8. Smoothing of premium or takaful contribution rates (a) If premium or takaful contribution rates are smoothened, provide a comparison of the premium or takaful contribution rates with and without smoothing. (b) Explain the financial impact of the smoothing on the total expected portfolio. 9. Endorsements available for this product Specify the endorsements currently available for this product subject to the requirement in 9.1. C. Pricing basis 10. Technical basis (a) Describe in detail the methodology used to price the product. Where combinations of pricing approaches are used, provide the methodology and rationale for each pricing approach. (b) State the underlying assumptions of this product. (c) Provide the rating differentials and parameters used: i. If Generalised Linear Models (GLM) are used, provide the relativity factors and the base price of the GLM; ii. If a formula method is used for pricing, provide and explain the formula. (d) Provide the expense assumption used to price this product. (e) Describe the commission structure for this product and its rationale. (f) Describe the basis for profit loading, if any. (g) Describe the basis for any additional contingency buffer, such as to compensate for the lack of data for new features or insured/covered perils. (h) State the basis and methodology used for the valuation of reserves for the product. (i) State the basis and methodology used to determine the capital required for the product. Issued on: 1 December 2020
Perlindungan Tenang 23 of 24 11. Reinsurance or retakaful arrangement Describe the reinsurance or retakaful arrangement for the product, including the form of reinsurance or retakaful, the retention level and name of the reinsurer(s) or retakaful operator(s) as well as their financial rating(s). 12. Departure from technical basis Justify any departure of pricing from the premium or takaful contribution rates obtained if the technical basis under paragraph 10 is adopted in its entirety. D. Documents for marketing and contractual uses 13. Policy documentation, disclosure and marketing material (a) sample proposal form (b) sample nomination form (c) sample policy or takaful certificate documents (d) policy or takaful certificate (e) policy or takaful certificate schedule (f) sample sales materials (g) sample marketing brochure (h) sample telemarketing script (i) sample flyers (j) policy or takaful certificate information statement (k) product disclosure sheet E. Additional supporting information The information below does not have to be submitted together with the application. However, a licensed person must maintain proper internal documentation of the information below and be able to provide it to the Bank upon request. 14. Financial impact analysis (a) Provide the results of financial projection for a minimum projection period of one year, including: i. business volume in terms of monetary value and number of policies; ii. projected profitability using relevant profitability measures such as profit margin, return on equity etc.; and iii. projected capital requirement and impact to capital position, including capital required, capital available and capital adequacy ratio (CAR). The results shall be provided with and without the quantitative impact of the departures described under paragraph 12. Issued on: 1 December 2020
Perlindungan Tenang 24 of 24 (b) Provide quantification results of sensitivity test and break-even analysis for key risk factors, including: i. results and comments on the sensitivity tests on the profit margins for the overall portfolio and the key model points by varying the assumptions of key rating factors. The comments must take into account the validity of the sensitivity tests, plausibility of occurrence, non-linearity of risks, correlations, etc; ii. explanation on the appropriateness of stress levels applied; and iii. results and comment on the stress level of the key risk factors which lead to the break-even point of the projected profit margin. 15. Product risk management (a) Provide details of the risk management for the product including: i. description of the product’s key inherent risks from the perspectives of both the licensed person and consumers; ii. systems and/or processes in place to manage the risks identified and the effectiveness of the measures; and iii. consistency of the product with enterprise risk and capital management, including: (A) consistency of the product with internal risk appetite, risk limits and capital limits; (B) any capital support provided for the product and the measures of when the capital will be recouped; and (C) any product specific risk limits, thresholds or triggers for re-pricing or ceasing new business. (b) For new products distributed through internet, wireless or other electronic channels, provide a brief description on the IT infrastructure and risks management for IT-related risks. This includes: i. assessment of the IT-related risks and measures put in place to mitigate the risks; ii. description on application security and application architecture diagram; iii. IT and network security infrastructure arrangements; and iv. network diagram (where applicable) depicting external linkages and control checkpoint. Issued on: 1 December 2020
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