Our Community Volume One - Far North District Council
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Volume One
Our Community
FAR NORTH 2006
FUTURE PLAN 2016
Artist Acknowledgement
Winner: 1st Place
Artist: Dot Field
Title: Our Dreams of the Future
Story behind the cover artwork:
The wave at the top of the painting represents the joining of
the two great oceans. The carving or ‘pikorua’, depicts the
assimilation of the different cultures within our region. To the left,
the mighty west coast and its native bush land are symbolised
by the koru fern. The rising sun represents the light of the future
in which our multi cultural society from both the East and West
Coasts, move forward together to achieve.
Council gratefully acknowledges the support of the following
Far North organisations/individuals who have contributed to
the production of this Volume:
• Designco – design and print
• Louise Cleveland (Paihia) – freelance writer
Awards
Business Excellence Award Winner 2001 Category Winner 2004 Creative Places Awards - Procter Library
Carter Holt Harvey Forest Resources Environmental Award “Celebrating Cultural Diversity”
Runner-up in the Local Government sector of the 2002 Most Improved National Sales by
Performance Excellence Study Awards Local Regional Office – I-Site
Kaitaia 2001/2002
Most Improved Regional Sales I-Site Kaitaia 2004/2005
Bay of Islands 2001/2002
Bay of Islands 2003/2004 University of Auckland Survey Feb 2005
Bay of Islands 2005 FNDC Ranked 7th out of 86 Local Government Websites
Nationwide
Management Unit Achieved ISO 9001 Accreditation May 2004
ACC Workplace Safety Management Programme, Tertiary Level
Design Category Winner 2000 Creative Places Award, Premier accreditation April 2005
Winner - Hundertwasser Building “Urban and Landscape”
Contents
Introduction 2 Community Outcomes 31
Visions of Growth in the Far North 3 Council’s Contribution to Community Outcomes 36
What is growth? 3
What’s Driving the Growth? 5 Monitoring Outcomes - Key links with our District Plan 54
The Costs and Impacts of Growth 6 Environmental Indicators for Priority Issues 56
Forecasts for Growth Areas of Our District 8 Climate Change and Energy Efficiency 57
Growth and Our Infrastructure 9
Our Thinking So Far 10 Engaging with the Community 58
Our Visitors 22
Where To From Here? 24 Delivering Our Plan 62
The Far North Economy 25 Audit New Zealand 72
Enterprise Northland 25
Northland Economic Report Card 2005 26 Appendix Infrastructure Maps 75
Big Business / Small Business 27
Photo: Courtesy of Destination Northland
Photo: Courtesy of Destination Northland
Volume 1 - Draft Our Community 
What You Will Find
in this Volume
Welcome to ‘Our Community’, Volume One of our Long
Term Council Community Plan. Here we focus on some
important issues influencing the future development of our district
and our community.
OUR COMMUNITY
VOLUME 1
This is about the future of the Far North
1
and how we all want it to grow.
COUNCIL ACTIVITIES SUMMARY COUNCIL POLICIES
VOLUME 2
VOLUME 4
SUMMARY
More detail on what Council is doing A Summary of the Far North Future All of the policies Council works under.
2 4
and plans to do in the different activity Plan 2006/2016. Contains the main Use this volume to check anything
areas. points from the plan and where to look about policy.
if you feel you need more information.
FINANCIAL INFORMATION
VOLUME 3
If you want all the facts and figures
3
on where your $$$ are going, that’s
where to look.
• The Growth of our district and its implications in terms of
increasing demand for infrastructure and council services.
• The Far North Economy – Information from Enterprise
Northland on the economic development of our region,
together with a particular focus on the views of business
people across the Far North – “Big Business / Small Busi-
ness”.
• Community Outcomes – the issues that you have told us,
through consultation, are most important to you. Our analysis
sets out how we and other key agencies currently contribute
to delivering against these outcomes, what we are planning
to do in the future, and how you will be able to assess our
progress.
• Community Engagement – What we are doing to ensure our
plan reflects the views of people across our community.
Photo: Courtesy of Designco
• Delivering our Plan – Some key information about the
Council and how we will ensure that we deliver against this
plan, including improving our customer services, reporting on
our performance and managing risk.
Far North Future Plan 2006/2016
Visions of Growth
in the F
ar North
What is growth?
So what is growth, and, what do Council mean when they talk • New land and building developments (also puts pressure on
about growth? existing Council services).
• Increases or changes in the style or character of business
Although population increase is readily associated by most as
being what ‘growth’ is, other things can also have a significant activity.
influence. Growth can also arise from: • Seasonal fluctuations in areas that attract high numbers of
visitors and/or have a significant proportion of holiday
• Changes in the structure of the population (eg more of a homes and/or visitor accommodation.
particular age group, for example older people, can mean
increases in particular services from Council but not an On top of factors internal to a district, growth is also subject to
external influences such as changes in interest rates, employment
increase in the overall number of people). rates, the value of the New Zealand dollar, business confidence,
• Changes in the composition of households (eg an increase in and national trends around the immigration to and emigration
single parent households can mean more households in the from New Zealand.
district but not more people).
• Fragmentation of landholdings (smaller sections can mean
more houses in the same area putting more pressure on water
and sewerage services).
building consents
value 2004 - 2005
Legend
Low
Medium Low
Medium
Medium High
High
Very High
Volume 1 - Our Community 
Why is Council Looking at
Growth
Over recent years parts of the Far North District have been
experiencing a sustained period of rapid growth. The bulk
of this growth has been centred on the coastal areas on the
Eastern side of the district. At the same time, in other areas of
the district growth has been moderate or limited.
This growth has placed increased pressure on existing
infrastructure, as well as generating demand for new
infrastructure.
Maintenance and upgrading existing infrastructure and the
provision of new infrastructure, in a timely manner, are core
Council responsibilities.
Council also has an important role in promoting the sustainable
development of both existing and developing communities.
Growth, particularly in terms of land and building
development, doesn’t come for free. It places a cost burden on
existing ratepayers, developers and new ratepayers to fund the
costs of infrastructure necessary for that new development to
take place. This is in addition to maintaining existing levels of
service to the community.
The challenge for Council is to gain improved understanding of
the growth issues in the district so that it is able to better respond
to them in a strategic manner.
Photo: Courtesy of Destination Northland
Far North Future Plan 2006/2016
What’s Driving the Growth
Contributing factors toward
growth in the Far North
Coast, Climate and Kai • The Far North is one of the summer holiday capitals of New
Zealand, alongside the Coromandel, Bay of Plenty, Taupo
The Far North boasts many attractions: and Nelson-Marlborough.
• Some of the tourists and holidaymakers return to stay for good
• Nature and the endless coast. From lush native forest, or are excellent advocates for the Far North.
rolling pastures, secluded pohutukawa-fringed bays, to the
best swimming and surfing beaches in New Zealand. Lifestyle Migration
• A subtropical climate. The sun keeps on shining in the
“winterless” north. Everyone wants a slice of the lifestyle:
• Cosmopolitan marinas and anchorages. The Far North is a
boating, diving and fishing mecca. • People want to live where people know and care about their
• Lively bars, cafes and restaurants. A strong developing neighbours.
“good food” culture. • Aucklanders who are sick and tired of waiting in traffic, never
• Culture and heritage. The Far North is truly the birthplace of seeing their children and paying the escalating costs of living
a nation. in the city.
• Ex-pat kiwis who are returning home with fond memories of
Tourism and Summer Holidays summer holidays at the bach and on the beach.
• Retiring baby boomers who want warmth, comfort and safe
Every year we welcome thousands of visitors: small communities.
• Urban Mãori who are returning home to their ahi kaa
• The Bay of Islands remains one of New Zealand’s (home fires).
premier destinations alongside Queenstown. Practically, this • People from the UK, Southern Africa, the US and Europe who
stretches from the Bay of Islands itself to Ninety Mile Beach know the good life when they see it.
and the Cape.
Photo: Courtesy of The Far North District Council
Volume 1 - Our Community 
The Costs and Impacts of Growth
A number of other factors also contribute to growth within the Growth doesn’t come for free. It costs money to provide
Far North District: the additional services associated with growth, such as
infrastructure. This can place a financial burden on both
• A growing national and regional economy ratepayers and developers.
• New development brings more people and with it, the need It is also important to protect and improve the natural/coastal
for infrastructure to service the new developments landscape, urban amenity and cultural heritage of the district
from the impacts of growth. This also costs money alongside
• More improved roads and highways providing necessary infrastructure for new developments.
• Better airports and cheaper flights
Council collects development contributions from developers to
• Better marinas help fund the costs of providing the necessary infrastructure for
new development to take place.
What are Council’s responsibilities when it comes to growth?
More Infrastructure Helping Communities Develop
Council provides all sorts of infrastructure for the community. Council also has an important role in promoting the development
Drinking water, roads, stormwater drainage, sewerage schemes, of growing communities on the East Coast, as well as existing
airports, marinas, libraries, community halls, information communities in the rest of the district. We’ve had a look where
centres, reserves and walkways and sporting grounds. The list major growth is happening and it fits into 5 main areas:
goes on. The growth is placing increased pressure on existing • Kerikeri
infrastructure and in turn, generating demand for new • Bay of Islands
infrastructure. It is Council’s responsibility to maintain and • Doubtless Bay
upgrade existing infrastructure and build new infrastructure in a • Ahipara and Pukenui-Houhora
timely way. • Opononi-Omapere
Photo: Courtesy of Designco
Far North Future Plan 2006/2016
Photo: Courtesy of Designco Photo: Courtesy of Designco Photo: Courtesy of Destination Northland Volume 1 - Our Community
Forecasts for Growth Areas of our District
We estimate that by 2021, the Far North’s usually resident The reason we are concentrating on these major growth areas
population could increase by more than 17, 000 people. In the is because our forecasts show that over the next 20 years these
previous section we’ve mentioned that some major growth areas areas will account for 74% of the district’s population growth
in the district have emerged - Kerikeri, Bay of Islands, Doubtless and around 72% of growth in household units, even though a
Bay, Ahipara and Pukenui-Houhora and Opononi-Omapere. large amount of houses are used for holiday homes and visitor
We have initially focused on producing growth forecasts for accommodation.
these areas.
District Population Growth to Forecast Forecast
Based on Number of New Dwelling Units Actual
73,500
71,000
68,500
66,000
63,500
61,000
58,500
56,000
Census 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2001
Population 2001 2021 Household Units 2001 2021
Kerikeri 7,830 14,975 That’s 7,145 more Kerikeri 3,351 6,424 That’s 3,073 more
Bay of Islands 7,120 9,958 That’s 2,838 more Bay of Islands 3,426 4,810 That’s 1,384 more
Doubtless Bay 6,030 7,873 That’s 1,843 more Doubtless Bay 3,063 4,008 That’s 945 more
Ahipara and Pukenui-Houhora 4,150 4,990 That’s 840 more Ahipara and Pukenui-Houhora 1,674 2,065 That’s 391 more
Opononi-Omapere 620 838 That’s 218 more Opononi-Omapere 282 399 That’s 117 more
Photo: Courtesy of Designco
Far North Future Plan 2006/2016Growth & Our Infrastructure
Managing the Growth STOP PRESS:
We have to provide infrastructure with enough capacity for these Provisional results from Census 2006 confirm the trends
houses and apartments whether they’re full of people or not. If outlined in Council’s Growth Forecast. These results are based
we don’t, our infrastructure may not cope during the holiday on the population count on Census night, including visitors but
season and peak times when visitors flock to the Far North. excluding the usually resident population away from their
homes. Detailed analysis cannot be undertaken until Statistics
Paying for Growth New Zealand completes its analysis of census data and
releases figures late in 2006.
We think growth should pay for growth. We can help to do this
by charging a fair contribution on the consents developers need Strong growth shows in the Kerikeri area, Waihau Valley -
to develop land or construct buildings. We’ll use the money we Hupara Road, Omapere/Opononi, and Doubtless Bay through
get to provide necessary infrastructure at an affordable price. to Ahipara. Moderate growth has been experienced in
This should also help protect the natural/coastal landscape, Kaitaia, Kaikohe and the central districts. Declines in population
urban amenities and cultural heritage of the district from the show in the Hokianga, Moerewa and Kawakawa, Houhora,
possible impacts of development. Paihia and Russell.
Infrastructure An interesting note; the number of occupied dwellings has
dropped markedly in Paihia and Russell. That, together with
Growth should match-up with infrastructure. That means that the obvious building boom in apartments would suggest a major
development should only take place if it can independently shift in use from residential to tourist related accommodation and
support itself with its own infrastructure, or if it is close enough to holiday homes in these areas.
the infrastructure of existing settlements that it can ‘hook’ into it.
This will help us decide where to build new infrastructure in the
future and how and when to invest in it.
Council is looking to put better systems in place for forecasting
growth in the district and how that may affect infrastructure. Part
of that will be structure plans (concepts of what an area might Population 2001 2021
look like in the future) and possible changes to the District Plan
to reflect those plans.
District 56,400 73,823 That’s 17,423 more
The main thing is we want to do our best to match-up the growth
with the way we fund and provide infrastructure. So we’ve
done some preliminary growth forecasts for the population and
houses so that the infrastructure we are planning to provide has
enough capacity.
Household Units 2001 2021
District 23,661 31,860 That’s 8,199 more
Development: Courtesy of Far North District Council
Volume 1 - Our Community Our Thinking So Far
Pressures in different parts of
the District
The different growth pressures in different parts of the Far North 2009/2019 LTCCP, linked to further development of our
pose a variety of challenges for council services. We have done Activity Management Plans.
some preliminary thinking on what this means for our key service
areas as set out below. We will be developing our thinking as They are best estimates and don’t override the District Plan.
part of the review of the District Plan and preparation for our Any development will be subject to the provisions of the District
Plan.
Kerikeri / Waipapa
Background / Assumptions / Principles Current thinking / Areas for further work
• Currently there are differing opinions about future growth Water / Wastewater:
in Kerikeri and the surrounding area. Without a considered • There will be constraints on new sewerage connections until 2010,
long term plan there is the potential for disjointed future limited by the capacity of current plant
development. We are developing structure plans for key • Subject to consents there is the potential to develop a new scheme east
areas, linked to our activity management plans. Council of Kerikeri capable of servicing the projected growth in population.
has also established new management responsibilities to
Roading:
coordinate the responses of council departments to growth
• Roading will need to respond to the need for central
issues. We see the area between Kerikeri and Paihia as a
bypasses in Kerikeri and access to developing industrial/urban/
significant area for future growth and development, extending
commercial areas around Kerikeri and Waipapa
from current development in the Inlet Road area of Kerikeri
• Potentially a new road between Kerikeri and Paihia will be required
and this could be a focus for future development in the area (within the
• There will be further commercial development around timeframe of sewerage upgrades)
Waipapa. It will be important to avoid a “ribbon
Stormwater:
development” effect, which will be more difficult to support
• Further Stormwater provision will be required to cope with expansion
from an infrastructure point of view
around Waipapa and further development along Inlet Road
Community Facilities:
• We are sensitive to the need to protect sensitive coastal
• If the Kerikeri / Paihia link goes ahead we will plan for additional
margins and areas with high kiwi populations. This will
reserves. This will also apply as Waipapa develops commercially
constrain future development in the Opito Bay area
• The need for additional medical facilities and other community
facilities (including an information centre by the end of the ten year
• We are sensitive to potential treaty claims affecting future plan) is also recognised
development in Waitangi Forest
There are a number of complex issues in the Kerikeri-Waipapa area to be
addressed, mainly due to the rapid change that the area has
• Kerikeri Airport will be upgraded and expanded to cater for experienced in recent years. Key issues for Council investment in this
increased business and tourist traffic, including charter flights. planning include:
There will be a consequent need for flight paths and noise
• provision of water and sewerage
contours to be protected.
• traffic and parking issues (heritage bypass, potential CBD bypass,
possible one way system)
• Council will initiate detailed structure places for the Kerikeri-
• walking and cycling
Waipapa area in 2006/2007. As a signatory to the Urban
Design Protocol, Council is conscious that a coordinated • implications to the District Plan
design approach is necessary to ensure that the design of • main street development
buildings, places, spaces and networks that make up our • possible new link road between Paihia and Kerikeri
towns, work for all of us, both now and in the future.
• recreation and amenity spaces and values including provision of
sports fields and the future amenity use of the Kerikeri domain.
10 Far North Future Plan 2006/2016Infrastructure Study - Kerikeri / Waipapa
Kiwi Zone
Heritage Bypass
Expansion Future
Intensification
Flooding
Kerikeri - Waitangi
Link Road
LEGEND
Subdivision Intensification Subdivision Urban Spread Restricted Development Future Intensification
10-20 year
Sewerage Expansion Water Expansion Stormwater Expansion
Photo: Courtesy of Clive Crombie
Volume 1 - Our Community 11Doubtless Bay / Mangonui / Taipa
Background / Assumptions / Principles Current thinking / Areas for further work
• More work is required to confirm potential growth figures, Water / Wastewater:
which look high. Although significant growth is projected, • There are currently 24 pumping stations serving this area
demand for additional services may be limited if growth and one treatment plant in Taipa. Treatment plant upgrade is
represents largely holiday accommodation and second already in our plans
homes, rather than permanent residency. • Need for a contingency plan to ensure continuation of water
supply in the light of population growth
• Coastal hazards will influence / limit future growth
Roading:
• There is the potential for commercial development at • Potential need for bypass off State Highway 10 at Coopers
Taipa Beach. This issue is also being considered by Transit New
Zealand
• Mangonui / Coopers Beach / Cable Bay / Taipa need to
be considered as a single development area with Mangonui Community Facilities:
at its heart • Information centre and library provision included towards the
end of our ten year plan
• Council has identified Doubtless Bay as a priority for structure • Need for further consideration of local retail, social,
planning educational and medical facilities or reliance on Kerikeri,
Waipapa, Kaitaia
Photo: Courtesy of The Far North District Council
12 Far North Future Plan 2006/2016Infrastructure Study - Doubtless Bay / Mangonui / Taipa
Residential
Proposed Sewerage
Treatment Plant Rural Living
LEGEND
Subdivision Intensification Street Lights Recreation
Stormwater Upgrade Footpath
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 13Whatuwhiwhi / Tokerau / RANGIPUTA
Background / Assumptions / Principles Current thinking / Areas for further work
• Coastal hazard issues may constrain growth Water / Wastewater:
• Upgrade of Wastewater treatment plant included in our ten
• A number of factors will have an effect on future year plans
development – land availability, Mãori land issues, • New Water treatment plant included in our ten year plans
Department of Conservation land, District Plan restrictions,
need to preserve outstanding natural landscape, potential Roading:
for flooding • Access issues through flood zone need to be addressed
• Route security works included in LTCCP
• Need to consider post Treaty settlement Mãori Trust
development aspirations Community Facilities:
• Potential need for commercial area and sports
field development
• Potential for maritime facilities to be developed
Photo: Courtesy of Designco
14 Far North Future Plan 2006/2016Infrastructure Study - Whatuwhiwhi / Tokerau / Rangiputa
Carrington Estate
DOC
LEGEND
Intensification Urban Spread Street Lights Sewerage Upgrade
Stormwater Upgrade 0 - 10 year Recreation
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 15Bay of Islands Townships
(RUSSELL, TAPEKA, OPUA, PAIHIA, WAITANGI, HARURU FALLS, TE HAUMI, AUCK’S ROAD, OKIATO)
Background / Assumptions / Principles Current thinking / Areas for further work
• Potential for integrated development of Inner Bay area, or Water / Wastewater:
separate development in separate communities • Upgraded Sewage Treatment Plant in Waitangi Forest could
service the whole area. Options to be costed for sewage
• Different potential development scenarios may be transfer from Russell peninsula – pipe or bridge
envisaged: • Water treatment plant from Waitangi River has plenty of
Integrated development of the whole area – capacity. Secondary sources identified in ten year plan -
potentially the more costly scenario in infrastructure new water supply to inner Bay area, including Russell and
terms Okiato, to be investigated – sourced from Kawakawa River
or Kerikeri Irrigation
Restricted development focusing on preserving the • Water distribution and sewerage system upgrades for Haruru
uniqueness of individual communities – would mean Falls included in our ten year plans
less development on the Russell peninsula and more
on the Opua / Paihia side Roading:
• Possible bridge linking Russell peninsula to be considered
• Paihia development likely to be tourist-driven rather than further. This is not a fait accompli but it is one of a number
residential and marked by intensification rather than of factors that need to be considered in thinking about
spread infrastructure requirements. All this will be subject to further
consultation in the future.
• Council has identified Paihia as a priority for structure • Further roading provision in our ten year plans
planning. • Need for realignment of State Highway 11 / Puketona Road
(Haruru Falls). Link road between Paihia and Kerikeri could
divert development away from Puketona and out to Kerikeri
Community Facilities:
• Limited recreation land at Paihia. Will need to source
land further out at Haruru Falls or Waitangi National Trust
(Bledisloe Domain)
For more details on the individual townships please refer • Paihia cemetery capacity limited to 10-15 years
to the appendix.
Photo: Courtesy of Destination Northland
16 Far North Future Plan 2006/2016Infrastructure Study - Bay of Islands Townships
Tapeka
Kerikeri - Waitangi
Link Road
Russell
Waitangi
Haruru Falls
Paihia
Aucks Road
Okiato
Opua
LEGEND
Subdivision Intensification Subdivision Urban Spread Subdivision Urban Spread Road Upgrade
0-10 year 10-20 year
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 17Ahipara
Background / Assumptions / Principles Current thinking / Areas for further work
• Intensification of growth towards Kaitaia – commuter town Water / Wastewater:
• Ten year plan includes bringing water supply out from
• Council has identified Ahipara as a priority for structure Kaitaia
planning • Sewerage upgrade in next ten years
Roading:
• Road upgrade in next ten years
Photo: Courtesy of Destination Northland
18 Far North Future Plan 2006/2016Infrastructure Study - Ahipara
Likely Expansion
10-20 Years
Intensification
LEGEND
Subdivision Intensification Subdivision Urban Spread Subdivision Urban Spread Proposed Sewerage Upgrade
0-10 year 10-20 year
Stormwater Upgrade Road Upgrade Recreation Street Lights
Facilities/Halls/Community Footpath
Centre/Libraries
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 19Koutu / Omapere / Opononi
Background / Assumptions / Principles Current thinking / Areas for further work
• Limited numbers of development applications in Hokianga Water / Wastewater:
as a whole • Security of water supply in summer to be addressed in ten
year plans
• Constraints on development include coastal erosion,
topography, flooding issues Community Facilities:
• Maritime / parking issues - Opononi reclamation and car
park to address
Roading / Drainage:
• Traffic congestion in summer period to be addressed –
response will be partly dependent on Transit New Zealand’s
preferred approach
• Some flooding issues to address
For more details on the individual townships please refer to
the appendix.
Photo: Courtesy of Destination Northland
20 Far North Future Plan 2006/2016Infrastructure Study - Koutu / Opononi / Omapere
Koutu
Opononi
Omapere
LEGEND
Subdivision Intensification Subdivision Urban Spread
10-20 year
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 21Our Visitors Tourism Investment in
Northland
Northland’s tourism industry is experiencing an unparalleled
Visitors and Commercial Visitor period of investment, with more than $40 million spent on new
Accommodation and expanded facilities in the past two years. According to
regional tourism agency Destination Northland, a number of
further projects are planned, with some already working through
The district gets plenty of visitors each year and has to have the resource consent process.
plenty of commercial visitor accommodation to accommodate
them. Destination Northland manager Robyn Bolton said the
benefits are being shared throughout the region, with major
Aside from the forecasts we’ve done for population and developments in the Hokianga, at Tutukaka and at Doubtless
households, we think it is important to do some forecasts for Bay joining those in the Bay of Islands. “Northland’s economic
visitors and the commercial visitor accommodation they will development and tourism strategies have provided a platform
need. for strong regional development, and have also helped to
secure Government involvement, which in turn has given investors
Like the district’s many holiday homes, most commercial visitor confidence in the region. “This sort of investment paves the way
accommodation is not filled to capacity for most of the year but for an increase in visitor numbers and length of stay, which
it definitely does get full during summer. This has a big impact translates into higher earnings for Northland,” said Ms Bolton.
on our services and infrastructure.
The largest of Northland’s new tourism projects over the past two
This is very important for us. We have to provide infrastructure years was the construction of Oceans Resort Tutukaka, at close
that has enough capacity for commercial visitor accommodation to $30 million. The complex contains 28 hotel rooms and 35
as if it’s full of people, whether it’s full or not. If we don’t our apartments, along with conference facilities and retail shops.
infrastructure won’t cope with the heaviest demands.
General manager Stephan Rudich says Oceans has created 30
We know that the Bay of Islands gets most of the district’s new full-time positions, along with indirect employment in the
visitors and has the most commercial visitor accommodation. shops. “We have been well-received by the Auckland leisure
Just because most visitors stay in the Bay of Islands that doesn’t market and we’re starting to really get ahead in the conference
mean they don’t go and see the rest of the district – particularly market.” Oceans has already hosted product launches and
places like Tane Mahuta, Ninety Mile Beach, and the Cape. conferences for major corporates, including some household
names.
Visitors also venture into other growth areas of the district. This
is because some of the tourists and holidaymakers return to On the Hokianga, the former Omapere Tourist Hotel became
stay for good in those areas. With that in mind we think that the Copthorne Hokianga in April 2005. The existing units were
commercial visitor accommodation is distributed across the upgraded, 12 new beachfront rooms were added and a health
district on the following basis: spa built, at a total cost of almost $1.5 million.
General Manager Shane Lloydd said the arrival of the
international Copthorne brand has been a big plus for the
Kerikeri 10.0 % Hokianga. “Having the Copthorne name has brought a
Bay of Islands 70.0 % lot of confidence to inbound tour operators and coach tour
companies. We are really rapt to have made it into some major
Doubtless Bay 10.0 %
brochures overseas, which is going to be huge for us in terms of
Ahipara and Pukenui-Houhora 2.5 %
our 2006/2007 and 2007/2008 seasons.”
Opononi-Omapere 7.5 %
In the Far North, last year saw the opening of Carrington
Resort’s multi-million dollar Karikari Estate winery, which includes
tasting facilities and café/function areas overlooking Great
Exhibition Bay. Karikari Estate has won 14 medals in its first two
However, because of all the uncertainty we have kept our vintages and now exports to China, the United States and Japan.
visitor forecasts for the district as a whole. We’ll be able to split Together, Carrington Resort and Karikari Estate employ a core
the forecasts for the different areas of the district as the data staff of about 60 people, with extra staff taken on during vintage
improves into the future. (harvesting) and pruning.
We have only been able to base our forecasts on current visitor Another new Northland facility is the $7 million theatre and
and commercial visitor accommodation trends. So the forecasts convention complex ‘The Centre’ at Kerikeri. Opened in July
are pretty rough. Again, we’ll be able to do better as the data 2005 The Centre plays host to an increasingly impressive list
improves into the future. of cultural and community events, as well as conferences and a
range of other functions.
22 Far North Future Plan 2006/2016Visitors: 2001-2021
total visitors to far north district
2001 - 2021
In 2001:
There were 475,166 visitors
(not including day-trippers).
By 2021: 1,200,000
We think there will be 1,059,247 visitors. 1,000,000
Visitor Numbers
800,000
That’s 584,081 more. 600,000
400,000
200,000
0
2001 2011 2021
Year
Commercial Visitor
Accommodation Units: Commercial Visitor Accommodation Units in Far North District
2001-2021 2001 - 2021
In 2001:
There were 6,825 commercial visitor 25,000
accommodation units (e.g. a room in a
Visitor Accommodation Units
hostel/motel/lodge/hotel). 20,000
15,000
By 2021:
10,000
We think there will be 11,087
commercial visitor accommodation units. 5000
0
That’s 4,262 more
2001 2011 2021
Year
Photo: Courtesy of Destination Northland
Photo: Courtesy of Destination Northland
Volume 1 - Our Community 23Where to From Here?
Far North Growth Strategy
Our next major task will be to put together a Far North Growth A Detailed Strategy and Action Plan, which will set out:
Management Strategy. It will be a public document which will
set out everything we think about the district’s growth and what • What we are going to do to manage growth, including
we will do to manage it. This will include the things we have priority actions
talked about above:
• Where the growth is likely to occur
• How much it will cost and where the money will come from
a) Growth Drivers • The timeframe for beginning and finishing the things we will
be doing to manage growth
b) The Costs and Impacts of Growth
• How we will monitor our progress, and what we will do to
c) Our Growth Management Responsibilities solve problems if we strike any along the way
• When and how we will review the Strategy
d) Our Growth Forecasts
We think it’ll be one of the most important things we’ll be doing
e) Our Policies on Growth over the next few years. We are aiming to publish the strategy
by 2008/2009.
Photo: Courtesy of Designco
24 Far North Future Plan 2006/2016The Far North Economy
Below we continue to explore growth within the Far North. We Northland’s popularity with visitors continues and the region has
present you with the results from the 2005 Enterprise Northland again held first place for visitor nights and second place for
Report and introduce you to business owners and operators visitor arrivals. Northland has also emerged as a leader in
throughout the district, who will give us insights into their visions new home construction, with more dwelling consents (both by
for the future growth of our community. number and value) than any other comparable region.
Consumer confidence in Northland has also outshone the other
regions, perhaps with good reason as growth in economic
Enterprise Northland
activity was again third equal.
While it has been a great period for Northland, there are
challenges as there are for the country as a whole. Interest
rates, exchange rates and fuel costs are likely to show their
Northland’s economic report effect over the coming year. The key strategic tasks remain to
card confirms steady progress create a high value workforce by raising qualification levels,
towards sustainable growth both school and post school; to improve our infrastructure and to
attract and grow investment.
Northlanders have enjoyed the benefits of a bubbling national The economic report card tracks performance since 2002
economy over the past year, according to the region’s third towards the goals identified in Northland’s regional econom-
annual economic report card. ic strategy, Northland Forward Together – Kokiri Ngatahi Tai
Tokerau, with comparisons against a peer group of eight similar
As Northland’s regional economic development agency, regions. The outcomes for the last 3 years are summarised on
Enterprise Northland is responsible for implementing the the following page.
strategy, with the key objective: ‘Northland will be recognised
within five years [from 2002] as a top-performing regional
economy of its type in New Zealand, by being a leading (with-
in the top three) destination for visitors, a leading region for
sustainable business development, and by being a leading
region for Mãori business successes.’
A recent report from Enterprise Northland tells us a number
of surprising facts about growth in the district. “The rising
national economy has meant that in some instances, even by just
maintaining our position against other regions, Northlanders
are considerably better off”, said Enterprise Northland Chief
Executive Brian Roberts. Last year Northland was eighth out of
eight regions for average weekly income. This year we are fifth
– the average Northlander is taking home $70 a week more
than they were last year, and in dollar terms that increase is
more than double the national average.
“However, that’s primarily a reflection of a tight labour
market – our rankings on the unemployment rate, labour force
participation and school leaver qualifications show there is still
Photo: Courtesy of Destination Northland
room for improvement”, said Mr Roberts. Northlanders also
spent more during the year. The region moved from eighth
place to sixth equal for new motor vehicle registrations and
annual retail spend per person increased from just over $11,000
in 2004 to almost $13,000 in 2005.
Volume 1 - Our Community 25Northland Economic Report Card 2005
Economic Indicator 2005 Ranking 2004 Ranking 2003 Ranking
Regional Economic Activity 3rd Equal 3rd Equal 3rd Equal
Consumer Confidence 1st 3rd 1st
Visitor Nights 1st 1st 1st
Visitor Arrivals 2nd 2nd 2nd
Length of Stay 3rd 2nd 3rd
Total Building & Construction (value) 2nd 1st 3rd
No Qualifications (school leavers) 7th 6th Equal 8th
Unemployment Rate 9th 9th 9th
Average Weekly Income 5th 8th 8th
A full copy of the economic report card, Northland: State
of the Economy 2005 can be found on the Enterprise
Northland website www.enterprisenorthland.co.nz. For further
information: Brian Roberts, Enterprise Northland, 09-438 5110
or 0274-958 308
Photo: Courtesy of Fullers Bay of Islands
Photo: Courtesy of Footprints Waipoua
26 Far North Future Plan 2006/2016Big Business / Small Business
Examples of what is happening within our communities
Last year we introduced you to big business and small Our aim was to give an insight into the district from a community
business owners throughout the Far North District. You met the point of view. To let you know why these people have moved
Patel Family, owners of Kerikeri’s only dairy. Chris Nathan and to become, and continued to grow as part of our beautiful
John Ellegard, Founder and Managing Director of Olivado district. This year, we will continue the journey focusing on other
and the Lloydd Family, owner operators of the Omapere Hotel businesses throughout the Far North. Working together to shape
and Holiday Camp on the Hokianga. We also introduced the future of our district.
you to Evan Williams a Mataka Developer, Vince Burgess from
Juken NZ, Kaitaia’s largest employer and Jim Burgin, one of the
developers behind the development in Waipapa.
Koro Carman - Footprints Waipoua Jim Clark – Far North Packers
The stunning landscape of the Hokianga has sadly long been The Far North has long been recognised as wonderful citrus
overshadowed by its glamorous eastern neighbour, the Bay of growing country, and is increasingly gaining a reputation for its
Islands. However, recent investment by the Copthorne Group wine. What many may not realise is that the warm sunny climate
in Omapere indicates increasing commercial interest in the makes it the perfect place for growing avocados. Moreover,
Hokianga. The purchase of a Millennium Copthorne franchise with national production almost doubling this year avocados are
by Shane and Pip Lloydd has turned the old Omapere hotel and already a big growth industry for the country, and the region.
holiday camp into an international tourist hotel, and is bringing
not only more holidaymakers, but conference delegates to the The Far North region will produce fifty percent more
Hokianga. avocados this year than last. Production is forecast to reach
almost half a million trays this year, out of 3.4 million produced
And the spin-offs are already becoming evident for the local nationally. Owner of the Far North’s largest pack house, Jim Clark
community. Koro Carman, who was raised in Rawene, has made says “We’re recognised as the most productive and efficient
the journey back home to start up his own business “Footprints part of New Zealand for growing avocados. The warm Spring
Waipoua”. Now the proud employer of five Mãori guides, and temperatures are ideal.”
operating out of the Copthorne, Koro and his team take people
on guided day and night walks around the largest and oldest Also ideal is the plentiful supply of cheap water derived from
Kauri forest in the world. wells bored below the sea floor. “The growth potential here is
huge,” says Jim. “I see our production trebling in the future, with
Using a wide variety of props and interactive tools, the guides new investors coming on board all the time.”
aim to bring the forest and its history alive. “We paint a picture
of what the forest was like, both in prehistoric times, and when When Jim Clark started farming avocados in 1975 at his
it formed a playground for our ancestors,” says Koro. “The aim Oro Verde orchard, he was only the second orchardist in the
is to show visitors why rare environments like this are still needed Kaitaia area. Only 9 years ago the largest orchard spanned
today.” 12 hectares. Now new ventures are being developed with
240-320 hectares going into production.
Koro has been operating for 11 months, and says he and his
group of local shareholders hope to be profitable within 3 years. However, although Kiwis may be enjoying avocados at under
“Up until now the Hokianga just hasn’t been set up as a tourist $1 in the supermarket, as with mandarins, export is critical to
destination. It has been very difficult to attract visitors when they the industry’s success. Far North Packers export 80 - 85% of the
haven’t even heard of it!”. But he is hopeful that the arrival of the crop to Australia, Japan, the US and Singapore. Fortunately the
Copthorne, and the increasing popularity of Northland gener- fruit produced in this region is larger than elsewhere, and with
ally will generate the numbers he needs to keep the accountants the concentration on the excellent commercial “Hass” variety,
happy. And people like him need to make it work. Hokianga’s Far North avocados are in increasing demand overseas.
unemployment rate stands at over 20% which saddens Koro.
“Coming home I see a lot of people I’ve known all my life who As for living and working in the Far North, Californian-born Jim
just don’t have a job, which makes me a wee bit sad.” has the last word. “I live in Paradise. Why should I move?!”
Volume 1 - Our Community 27Mark Rose - Carrington Golf Estate & Phil Butler - Springbank Orchards
Karikari Winery
Set amidst 1215 hectares of some of our most beautiful “I love this job. I may not have made a profit yet, but I’m
coastline, the Carrington Estate has been described by the New convinced I will before I die!”. So speaks Phil Butler,
Zealand Herald as a “new shining star” of the wine and hospi- Kerikeri orchardist and die-hard supporter of the Far North and its
tality industry. It comprises a luxury Lodge, with both suites and lifestyle.
self-contained villas, a restaurant whose nationwide reputation
is burgeoning, an international-ranked tournament golf course, Phil was born in England, educated in Canada, but raised his
and the gold-medal winning Karikari Vineyard. family in Rotorua before moving to Kerikeri in 1992. When
he took on Springbank orchard then it was a 7 hectare site
It was conceived in 1995 by American Paul Kelly, and growing 14 different cultivars. Now he grows exclusively what
painstakingly constructed over an eight year period. Relaxed the area is increasingly famous for; satsuma mandarins, and has
and “kiwi” in its style, the Estate is attracting not only golfers, doubled the orchard’s area.
and lovers of gourmet food and wine, but winning the battle for
conference business as well. He concedes that making money in orcharding is tough. Price
pressure in the domestic marketplace means that NZ’s two major
And why the Karikari peninsula? The answer is simple according supermarkets pay just $2.00 a kilo for mandarins, which means
to General Manager Mark Rose, “It’s the most beautiful piece of operators like Phil only break even in domestic sales. His major
land in New Zealand. That’s why!” cost is labour, and his major problem is finding reliable workers
prepared to work for what he can realistically afford.
Sipping an award-winning glass of Pinotage on the winery
terrace with a panoramic view of the wetlands, sandhills and “If you look at the low cost of labour in competing South
the ocean, you can see what he means. For wine, food and American countries, we’re sitting on a high wall in a strong
scenery, Karikari competes with the best that Hawke’s Bay wind” he says, smiling ruefully. “An increase in the minimum
has to offer. Fifty percent of the Estate’s revenue is derived wage would be the death knell for us.”
from the Vineyard already, and with the US and China on the
customer list, Karikari’s winemakers are well on the way to putting However, exporting mandarins is a lucrative business, and
Northland on the international wine map. one that he and others in the area have banded together to
exploit. “The way forward is to gain the critical mass to export to
Environmental sustainability is important to Paul Kelly and his countries like Japan, and through the establishment of the
team too. Three hundred and sixty four hectares of wetlands Northland Mandarin Group, working closely with Kerifresh,
have been created, and the Estate is home to New Zealand’s we’ve done that.” Getting a good price for his top-quality export
largest nesting population of the rare dotterill. “We want sus- crop is where future profitability lies.
tainable development for the Far North,” says Mark Rose, “no-
one wants to see this area carved up by sharp-suited Auckland And the advantages of growing mandarins in this region are
developers.” overwhelming. Phil lists the perfect climate, the availability
of plentiful and cheap high quality water, and proximity to a
The development has also given a much needed boost to the world-class pack house facility, namely Kerifresh. The “Keri”
local economy. The golf course and vineyard were built by brand is essential too, as it is synonymous with high quality fruit
locals, and are worked by them too. Eighty percent of the world over.
Carrington staff are drawn from the immediate area.
“All in all, I’m very positive,” he concludes, “and I love the
Accessibility is, however, a problem. Remoteness adds to life!”
Carrington’s unique beauty but also to its costs. The restaurants
use as much local produce as possible, including beef and eels
from the Estate farms, Whangaroa oysters, Karikari scallops
and Mahoe cheese, but there is no doubt that supply costs are
relatively high. “That’s the price you pay for million dollar views,”
concludes Mark Rose, “and one we believe is worth paying!”.
Photos: Courtesy of
Carrington Estate
28 Far North Future Plan 2006/2016Kit Nixon – Fullers Suzanne Hall – Living Nature
Fullers hardly needs an introduction to Northlanders. It is one of Living Nature is one of Northland’s most famous brands, and
the country’s leading tour operators, employing 100 staff in the one of its most astonishing success stories. Founded in a Kerikeri
Bay of Islands and boasting an annual turnover of 16 million kitchen by Suzanne Hall in 1987, it is regarded globally as one
dollars. As such, the company’s success acts as a barometer for of the most comprehensive, truly natural skin care ranges.
the region’s tourist industry.
The company now boasts 80 staff, and exports over 200
The good news is that revenue is forecast to be 8% higher this beauty and skincare products to the UK, Australia, Russia,
year, and CEO Kit Nixon is bullish about the region’s prospects: Korea, Malaysia, Germany, Holland and the US. It is still
“We see huge potential for growth in our business, both through however based in the Bay of Islands, a place which Suzanne
local sales agents and offices, and through tour companies.” Hall holds very dear.
80% of customers are international visitors, from Australia, the
UK, the US and central Europe, and the perception is that She says that when she arrived in Kerikeri aged 19 to study art
Northland is “an absolute must” as part of any trip to New she had an immediate connection with the place and people:
Zealand. “It felt like home and I wanted to raise my family here. I love it
for its beaches, trees, rivers, people – its nature in a pure form.
The bad news is that rising fuel prices have become a Kerikeri is my favourite place in the whole world, it restores and
problem for a tour company whose business revolves around diesel inspires me – I love it”.
guzzling boats and coaches. “It certainly is a problem,”
admits Kit Nixon, “we, and other operators, have been forced to Suzanne and Living Nature’s international Board are also
increase our prices for this coming season.” passionate about supporting and encouraging local
communities, and very aware that owning and operating a
Sustainability is also a big issue for the company. For those who business in the region has a huge impact on the local economy.
criticise Fullers for its “bums-on-seats” approach to tourism, or “At Living Nature we are proud to be exporting world-leading
for spoiling our pristine environment, Mr Nixon has an answer skincare from Kerikeri....our aim and my challenge to all other
ready. “Fullers has come on in leaps and bounds in the last New Zealanders is to create value-added products and support
couple of years. Our staff are fantastic ambassadors for the rural communities.”
Bay’s environment, and they communicate that to every visitor.
We’ve even worked with other operators on a “Sustainability The inspiration for Living Nature’s unique natural range of
Charter”. skincare and cosmetics comes directly from nature, and many
of the raw ingredients come directly from the Kerikeri area.
No-one would deny that Fullers are good ambassadors for The company promotes its New Zealand heritage through
Northland too. The company has a sizeable team dedicated to harnessing the natural healing and hydrating properties of local
marketing its tours and cruises overseas, and works tirelessly to plants such as Harekeke, Kumerahou, Kelp and other naturally
raise its profile, and that of the region overseas. sourced Northland ingredients such as Manuka Honey and Oil,
and Halloysite Clay.
But in order to prosper in the longer term, he believes the
region needs not only sustainable tourism, but an improved Operating in the Far North does naturally have its
infrastructure too. “The council has a huge role to play. It is disadvantages. Suzanne points out that freight and transport
critical for the future of our business, and that of the region, that costs are obviously greater. The company has also found that
issues such as improving roads, sewerage provision and waste key upper management are often difficult to locate in Kerikeri, as
disposal are looked at long and hard. We are delighted to see are a number of key business suppliers. However, Living Nature
a long term plan coming together.” has overcome this problem to some extent with a support office
in Auckland.
And this Bay of Islands company is going from strength to
strength. This year Living Nature has expanded into key
pharmacy chains here and overseas, and the international
appeal and quality of the company’s products was confirmed
with Air New Zealand now stocking them on its long-haul
network, increasing the global exposure of Living Nature, and
of Kerikeri, still further.
Photos: Courtesy of Living Nature Kerikeri (right)
Photos: Courtesy of Fullers Bay of Islands
and Destination Northland
Volume 1 - Our Community 29Lindsay & James Faircliff – Ceramics Café
Kerikeri
Amongst the rash of new businesses that have sprung up
in Kerikeri in the last year one stands out from the rest as
offering something completely new in Northland. Despite its name,
Lindsay and James Faircliff’s Ceramics Cafe is not just another
cafe or shop, but a place where children and adults can explore
their creativity through painting and pottery.
For the cost of the item you choose, be it a vase, teapot or
plate, plus a $5.00 fee for use of materials, you can design and
create your own piece of pottery, which will then be
professionally glazed and fired.
Open since September, the Cafe is proving popular for rainy
days and birthdays. “Children take to it very easily,” says
Lindsay, “especially those between 8 and 12 years old.” Adults
are catered for too, with “Ladies Ceramics Evenings” already
well established.
Photo: Courtesy of Destination Northland
Company directors Lindsay and James are new imports to
the region too. The couple hail from South Africa, but are thrilled
to make Kerikeri their home. “Having travelled around New
Zealand this place was obvious. Its warmer, the people are
lovely, and it has a nice feeling to it.” The town is also growing,
which made it attractive as a location for their new business.
Although very popular in Europe, the concept of painting your
own ceramics is relatively new here. The Faircliffs believe there
are only two other such cafes in the North Island. However, if
they are successful they would look at expanding. “This is my
passion,” admits Lindsay, “I love the fact I’m helping people to
create something unique every day.”
Photo: Courtesy of Destination Northland
Photos: Ceramics Cafe Kerikeri
30 Far North Future Plan 2006/2016Community Outcomes
Background Past work on Community
Outcomes
One of the requirements in the Local Government Act 2002
is the process for identifying community outcomes and Through the 2004 transitional LTCCP process and the
including these in an LTCCP. Outcomes are what the community production of the 2005/2006 Annual Plan, we consulted
considers important for their wellbeing. Typically these will on the following high level statements reflecting the overall
extend past what people consider being Council’s core aspirations of the district. As a lead up to the 2006
business. LTCCP, we undertook further consultation – mail outs and
personal interviews. 89% of respondents considered the
This section of our plan sets out: statements below to be a reflection of their vision for the Far
North.
• The priority community outcomes for our district
• How these outcomes were identified • Shared Spirit of Northland
• How Council currently contributes to these outcomes • Wellbeing for All
(including working with partners – other local and regional • Sustainable Environment
organisations, Mãori, central government organisations, • Valuable Workforce
other agencies and the private sector) • Thriving Economy
• What we are proposing to do in the future to contribute • Partnership & Collaboration
further to priority outcomes and thus to the social,
environmental, economic and cultural aspects of community
The wording around these aspirations has been integrated into
wellbeing the following paragraph and provides the community context for
• How the outcomes relate to other key Council strategies and the outcome areas and actions within the document:
processes
• How we will measure progress against community outcomes
“Far North people have a sense of pride in their
Councils are required to work with communities to identify district, and want strong, healthy and safe
outcomes, but the Act makes clear that progressing outcomes is communities. Development is supported as long
a collective, community-wide initiative, with councils playing a as it respects the region’s natural resources and
role in facilitating the process. Full consultation for community allows the commnity to access them. Education and
outcomes must take place at least every 6 years as a minimum decent jobs are vitally important, as is partnership and
requirement (i.e. for every second LTCCP). collaboration between government agencies, council
and the community.”
Outcomes are useful for both communities and councils. They
provide a starting point for people to express their differing
opinions on what they would want their communities to be like
and encourage people to be involved in local affairs.
For Council, knowing what the district wants and what they
think is important, helps planning processes, aligns activities
with community aspirations, promotes better co-ordination and
application of resources, and encourages collaboration. This
Photo: Courtesy of Destination Northland
also holds true in terms of the relationship with other councils
in the Northland Region. If the aspirations of communities
are similar throughout Northland, then it makes sense for all
councils to work together strategically to further the outcomes.
With this in mind, consistency is important when linking to regional
outcomes. Similarly, outcomes identified by the Far North
District residents should be reflected in, or reinforce, the overall
vision of Northland as a region.
Volume 1 - Our Community 31You can also read
