New Challenges for the New Year - U.S.ECONOMIC OUTLOOK JANUARY 2022
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U.S. ECONOMIC OUTLOOK New Challenges for the New Year JANUARY 2022 © 2022 Morning Consult, All Rights Reserved.
ABOUT THIS REPORT Morning Consult’s monthly U.S Economic Outlook report provides an integrated assessment of the strength of U.S. consumers, workers and households. Businesses and investors rely on this report to understand emerging trends in consumer demand, employment and personal finances. The report draws on Morning Consult Economic Intelligence, a high-frequency, global economic dataset, reflecting more than 11,000 daily economic surveys across the 15 largest global economies. 2
IN THIS REPORT 4 U.S. Economic Outlook: January 2022 7 Consumer Confidence 14 Employment 27 Spending 30 Price Expectations 35 Personal Finances, Consumer Credit and Housing 43 Methodology 3
SUMMARY Confidence Employment Personal finances Despite a rapid increase in cases, U.S. Rising COVID-19 cases negatively affected Financial vulnerability increased in consumer confidence fell moderately in workers and job seekers in December. The December, with 22.3% of American adults December. Morning Consult’s Index of incidence rate of pay or income losses spiked unable to pay their bills for a full month Consumer Sentiment has fallen 0.9% since the week ending Dec. 18 before falling the last using just their savings. Increases in the the onset of the omicron-driven surge in full week of the month. This moderate but costs of basic monthly necessities relative COVID-19 cases, significantly below the 7% temporary increase in lost pay provides yet to wages are eating into Americans’ drop experienced during the delta-driven another signal of the growing resilience of the savings. If financially vulnerable adults were surge in cases. While U.S. consumers have U.S. economy to the pandemic. Companies to lose their sources of income, they would grown more resilient to COVID surges, are holding onto workers even as cases rise rapidly fall behind on their payments, they are not yet in the clear, particularly as since they expect future demand to hold up. setting off a series of negative economic the global economic recovery suffers due Given ongoing worker shortages, it makes and financial outcomes that the United to omicron. more financial sense for companies to retain States has thus far avoided. workers instead of laying them off and then trying to rehire them. U.S. Economic Outlook | New Challenges for the New Year 5
ECONOMIC INDICATORS DASHBOARD CURRENT PERIOD PRIOR PERIOD CHANGE IMPACT Consumer Confidence ICS 89.4 89.9 0.5 pts ▼ NEGATIVE Employment Lost pay/income 12.6% 11.6% 1.0% ▲ NEGATIVE Unemployment rate 13.6% 13.7% -0.1% ▼ POSITIVE Labor force participation rate 55.0% 55.3% -0.3% ▼ NEGATIVE Employment to population ratio 47.5% 47.7% -0.2% ▼ NEGATIVE Personal Finances Expenses were more than income* 13.8% 16.4% -2.6% ▼ POSITIVE Financial vulnerability (unable to pay basic expenses for a full 22.3% 21.5% 0.8% ▲ NEGATIVE month using just savings) *Current period for this series reflects survey data collected the first week of the month asking about personal finances during the prior month; all other series compare the most recent data from the current month to the prior month U.S. Economic Outlook | New Challenges for the New Year 6
CONSUMER CONFIDENCE REMAINS LARGELY STABLE DESPITE CASE SURGE Morning Consult Daily U.S. Index of Consumer Sentiment 120 July 2021: March 11, 2020: Dec. 27, 2020: Jan. 20, 2021: WHO declares COVID- Trump signs second President Consumer confidence 115 begins to fall amid 19 a pandemic coronavirus relief Joe Biden’s package into law inauguration COVID surge 110 March 13, 2020: March 9, December White House declares national 105 2020: 2021: emergency over coronavirus pandemic Dow Jones Consumer 100 Industrial Nov. 3, 2020: confidence Average March 27, 2020: Election Day unfazed by 95 drops more President Donald Trump signs omicron than 2,000 CARES Act into law 90 points March 6, 2021: Senate passes October 2021: 85 $1.9 trillion Supply issues economic relief bill and rising prices 80 Sept. 15, 2020: undermine Average daily COVID-19 confidence 75 cases begin rising again 70 1 0 20 21 1 1 21 20 0 0 1 0 21 21 1 20 1 1 20 0 20 0 0 21 -2 -2 -2 l -2 r-2 -2 -2 -2 -2 -2 l -2 r-2 -2 -2 b- g- n- p- n- b- g- p- ay ar n- ct ec ov n- Ju ay ar ct ec ov Ap Ju Fe Ja Ju Au Ap Se O Fe Ja Ju Au M Se M N O D M M N D U.S. Economic Outlook | New Challenges for the New Year 8
SPIKE IN CASES HARDLY DENTED CONFIDENCE IN DECEMBER New cases, 7-day moving average • Morning Consult’s Index of Consumer Sentiment (ICS) fell 300,000 by 0.5 points in December, giving up some of the gains 250,000 experienced in November. 200,000 • Possibly the most remarkable aspect of the decline in the 150,000 ICS last month was that it was not worse, given the nearly 100,000 unprecedented spike in cases in many parts of the 50,000 country. Overall, the 7-day moving average for new daily 0 COVID-19 cases in the United States rose from 73,000 near the end of November to 237,000 as of Dec. 27. ICS, 7-day average • On the positive side — and likely a key factor in the 130 limited impact on confidence — hospitalizations and 120 deaths have been slower to rise compared to other 110 waves. Vaccinated adults especially are feeling more 100 protected, which is critical in supporting confidence as 90 adults inclined to receive the vaccine are also typically 80 70 more likely to have their confidence disrupted by rising case counts. Au 2 0 Au 2 1 Fe 2 1 N 21 O 21 Fe 2 0 M 20 N 20 Ju 2 1 O 20 Ju 0 M 21 Ju 1 Ap 21 D 21 1 Ap 20 D 20 Ja 0 M 21 Se 21 M 20 Se 20 2 -2 -2 -2 b- g- l- n- - p- - r- n- - - l- b- g- ay ar n- r- - ct p- ec ov - - ay ar ct ec ov Ja Source: Morning Consult Economic Intelligence, Our World in Data, Johns Hopkins University CSSE COVID-19 Data U.S. Economic Outlook | New Challenges for the New Year 9
OMICRON TESTING NEWFOUND RESILIENCE Morning Consult U.S. Index of Consumer Sentiment, by annual household income • As previously reported, the U.S. economy Rolling 30-day % change has becoming increasingly resilient to COVID-19 surges over the course of the Adults Less than $50,000 $50,000-$99,999 $100,000 or more pandemic, with each major COVID-19 15% wave having a less severe impact on 10% consumer confidence. 5% • While the current wave of COVID-19 has yet 0% to peak, its impact on confidence has been the most limited yet, with the 30-day rolling -5% -0.9% % change in the ICS reaching only -0.9% as Omicron-driven -10% -7.0% COVID surge of Dec. 28. -15% -7.6% Delta-driven • Despite increasing resilience, the U.S. COVID surge Second -20% widespread economic recovery is looking increasingly COVID outbreak fragile amid the rapid increase in new -25% -27.6% COVID-19 cases. Historical data suggests Initial U.S. -30% COVID wave that confidence could fall further as offices shutter, airlines cancel flights and plans are -35% 0 20 0 0 20 0 20 0 0 0 20 20 2 1 21 21 2 1 2 1 21 2 1 -21 2 1 2 1 21 21 widely disrupted, with the pandemic eb -2 ar- p r-2 ay-2 un- Jul -2 ug - e p-2 c t-2 c t-2 ov- ec- Jan- Feb - Mar- Ap r- ay- Jun- Jul - Aug Se p- Oc t- Nov- Dec- remaining the primary risk to economic F M A M J A S O O N D M activity moving into 2022. Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 10
WORRYING DECLINE IN PERCEPTIONS OF PERSONAL FINANCES • Like November, an improving outlook for business Change in ICS and each of its components (Nov. 30 to Dec. 28) conditions in the near term helped buoy the overall index, with 12-month expectations rising 1 point in December. Business Business Personal Personal • However, the overall ICS declined 0.5 points in Conditions: Current Conditions: Finances: Finances: ICS December, while the four remaining components of the 12-month Buying 5-year Current 12-month (Consumer expectations Conditions expectations conditions expectations Sentiment) index fell into the red, including expectations for longer- term business conditions. • Most alarming is the continued decline in perceptions of 1.0 current and future personal finances. Rising prices and the omicron surge are having a real impact on pocketbooks. As households begin to feel less certain about their own finances, consumers may begin to pull -0.5 -0.2 back on spending, undermining the engine of the current -0.8 economic recovery. -1.0 -1.6 Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 11
OLDER CONSUMERS SLOWER TO REGAIN CONFIDENCE • Older adults face much higher health risks Morning Consult Daily Index of Consumer Sentiment from COVID-19, so it is no surprise that (% change from Jan. 1, 2020) consumer confidence among baby boomers Baby boomers Gen Xers Millennials Gen Zers and Gen Xers fell further and has remained 5% lower over the course of the pandemic. 0% • In addition to public health risks, disparate concerns over rising prices have also -5% helped to widen the gap in recent months. -10% Retired adults on fixed incomes face the prospect of having their purchasing power -15% eroded by inflation. Additionally, older -20% Americans lived through the high inflation period of the 1970s and 1980s and -25% experienced the economic troubles that -30% came with it. -35% -40% c- 1 9 b -20 pr-20 n-2 0 g-2 0 t -2 0 c- 2 0 b -21 p r-2 1 n -21 g-21 c t -2 1 c -21 De F e A J u u Oc e Fe A Ju A u O De A D Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 12
DETERIORATION IN GLOBAL CONFIDENCE POSES RISK TO U.S. ECONOMIC RECOVERY • The rebound in global consumer confidence Morning Consult Index of Consumer Sentiment continued to languish in December. For the (monthly averages, % change from beginning of pandemic) third time in the last five months, the average 20% change in Morning Consult’s ICS across all 12 major economies fell in December. From May 10% Japan 2020 to July 2021, average global consumer France confidence increased each month. Australia • Even though U.S. consumer confidence appears 0% China Mexico stable in the face of the omicron variant, India Russia ongoing deterioration in global confidence acts -10% Canada as a headwind to the U.S. economic recovery. U.K. Germany • China poses one of the largest risks to the U.S. Brazil -20% economy: While Chinese consumers remain U.S. more optimistic about the economy relative to October 2019, confidence has declined in -30% recent weeks amid COVID-19 outbreaks and growing housing market weaknesses. -40% Prolonged lockdowns or business closures in p-1 9 c- 1 9 r- 2 0 n-2 0 p-2 0 c- 2 0 ar- 2 1 n -21 p-2 1 c -21 China will likely exacerbate ongoing supply Se De M a J u Se De M Ju Se De chain disruptions in the United States. Source: Morning Consult Economic Intelligence. Index period is January 2020 for all countries except China, which is indexed to October 2019. U.S. Economic Outlook | New Challenges for the New Year 13
SECTION 3 EMPLOYMENT
DECEMBER’S SPIKE IN PAY LOSSES HIGHLIGHTS ECONOMY’S RESILIENCE Share of U.S. adults who lost pay or income in the previous week, and • THE BAD: Morning Consult’s weekly lost pay or income unemployment insurance initial claims tracker jumped in mid-December to reach its highest level since June before easing in the week ending Dec. 25. The Lost pay or income Initial claims, NSA Initial claims, SA spike was driven by the omicron variant as well as seasonal factors, with companies laying off temporary 26% 3,000,000 hires brought on to accommodate the seasonal demand July 31, July 31, 24% for workers. 2020: 2020: 2,500,000 $600 Sept. 4, $600 • THE GOOD: Based on Morning Consult’s data, rising 22% Sept. 4, enhanced 2021: enhanced cases in mid-December produced a short and relatively 2,000,000 2021: 20% benefits $300 benefits $300 mild increase in the incidence of lost pay. Given the expire enhanced expire enhanced stability of consumer confidence in the face of rising case 18% benefits 1,500,000 benefits expire counts, businesses so far appear more concerned with 16% expire 1,000,000 retaining workers as a buffer against labor shortages than 14% with downsizing operations in case of potential demand 500,000 softening from omicron. 12% • UNEMPLOYMENT CLAIMS MISS THE STORY: Morning 10% 0 Consult’s data provides novel insight into the omicron Ja 0 M 1 21 No 0 0 No 1 1 Se 0 Se 1 M 1 Ja 0 M 21 21 No 0 0 No 1 1 Se 0 Se 1 M 1 l -2 2 -2 2 -2 l -2 2 l -2 2 2 -2 2 -2 variant’s true impact on employment since — unlike l -2 2 2 -2 n- v- p- n- - v- p- v- p- ar ay v- Ju p- ar ay ay Ju Ju ay Ju M M weekly unemployment insurance claims — the share of adults experiencing pay or income losses is not Source: Morning Consult Economic Intelligence, weekly surveys of a representative sample influenced by changes in unemployment benefit eligibility. of 20,000 U.S. adults on average U.S. Economic Outlook | New Challenges for the New Year 15
PAY LOSSES ACROSS DIFFERENT INDUSTRIES CONTINUE TO CONVERGE • Pandemic-affected sectors are once again showing Share of U.S. adults who lost pay or income in the prior week, by employment industry improved resilience to rising cases as consumers and (4-week moving average) businesses adapt to living and working during the pandemic with fewer disruptions to economic activity. Construction Financial services Food & beverage • As of the week ending Dec. 25, 19.1% of workers in the Leisure & hospitality Manufacturing Technology food and beverage industry reported a loss of pay or 60% income. While the incidence rate remains higher than in other industries, the food and beverage industry is no 50% longer the outlier it once was. • The relatively limited uptick in lost pay or income among 40% food & beverage and leisure & hospitality workers during the omicron surge provides an additional signal to out-of- 30% work adults considering applying for jobs. 20% • Looking ahead, the temporary and mild employment impact of omicron on pandemic-affected industries will 10% likely drive additional adults back into the labor force, as was the case following the limited impact of the delta 0% variant on pay losses. Au 2 1 Au 2 0 Fe 1 M 21 O 1 N 21 O 1 O 0 N 20 Ju 1 O 0 Ju 0 Ju 1 Ap 1 Ju 0 D 21 1 Se 20 D 20 Ja 0 M 1 Se 21 2 -2 -2 2 2 -2 2 -2 2 -2 -2 2 -2 l- b- g- n- r- - p- n- - g- l- ay ar - ct ct p- ec ov n- - ay ct ct ec ov M Source: Morning Consult Economic Intelligence; weekly surveys of a representative sample of 20,000 U.S. adults on average U.S. Economic Outlook | New Challenges for the New Year 16
JOBS GROWTH SUFFERED A SETBACK IN LATE DECEMBER U.S. (4-week moving average) Note differences in scales Unemployment Rate Employment to Population Ratio Labor Force Participation Rate 18% 50% 58% 16% 48% 56% 14% 46% 54% 12% 44% 52% / 21 / 21 /20 /20 /21 /21 /21 /21 /21 /21 /21 /21 /21 /20 /20 /21 / 21 /21 /21 /21 /20 /20 /21 /21 1/ 12 1/ 12 7/ 12 5/ 12 9/ 12 5/ 12 9/ 12 11/ 12 11/ 12 7/ 12 3/12 3/12 5/ 12 9/ 12 11/ 12 1/ 12 7/ 12 3/12 9/ 12 11/ 12 9/ 12 11/ 12 9/ 12 11/ 12 • Unemployment rate holds steady. Despite the rapid spread of the omicron • After peaking at 55.5% in early December, labor force participation variant, unemployment held relatively steady over the month of December. dropped to 55.0% over the second half of the month. Seasonal factors and Relative to prior surges, businesses appear to be responding with fewer the spread of the omicron variant likely contributed to the shrinking layoffs this time, signaling that employers’ concerns about ongoing labor workforce. More than half of those leaving the labor force in December shortages may be outweighing their desire to pre-empt possible pandemic moved from into the “Other” category, meaning that they did not identify as impacts on business activity. homemakers, students, retirees or disabled. Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 17
DECLINE IN LABOR FORCE PARTICIPATION MOSTLY DRIVEN BY VACCINATED ADULTS U.S. labor force participation rate by vaccination status (4-week moving average) • Vaccinated adults drove the recent decrease in labor force participation. As cases began to surge in December, vaccinated Vaccinated Not vaccinated, and not planning to get it adults — who tend to be more concerned about contracting 57% COVID-19 — stopped looking for work and dropped out of the labor force. 56% • Labor force participation changed little for unvaccinated adults, 55% suggesting that those who are not vaccinated and do not plan 54% to get a COVID-19 vaccine are less likely to opt out of working 53% due to health concerns associated with the pandemic, despite the higher mortality rate among the unvaccinated. 52% • Looking ahead, higher vaccination rates are unlikely to directly 51% lead to higher labor force participation rates, but vaccinations 50% do play a critical, albeit indirect role in supporting job search 49% activity. The indirect impact of vaccinations on labor force participation can already be felt: Vaccinations allowed the U.S. / 21 / 21 1 1 1 21 / 21 / 21 3/21 /21 1/21 5/21 8/21 5/21 /21 /21 7/21 6/ 2 0/ 2 0/2 9/ 4/ economy to remain open during the delta and omicron case 9/ 18 12/ 4 11/ 13 11/ 6 9/ 11 10/ 9 10/ 2 12/ 1 11/ 2 10/ 2 9/ 2 12/ 1 12/ 2 10/ 1 11/ 2 10/ 3 surges, supporting the demand for workers despite rising cases and encouraging out-of-work adults — vaccinated and unvaccinated — to look for jobs. Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 18
LABOR FORCE PARTICIPATION CONTRACTED SHARPLY FOR MIDDLE-INCOME ADULTS U.S. unemployment rate by annual household income (4-week moving average) • In mid-December, joblessness for those with under $50,000 Note differences in scales in annual household income fell to nearly its lowest level since the start of the series before flattening out over the Under $50,000 $50,000-$99,999 $100,000 or more second half of the month. This group is the only one that has 26% 12% 8% not reached a new series low in terms of unemployment within the past month. The lowest income group reported the 24% 10% 6% least fluctuation in workforce membership recently, with the 22% 8% 4% participation rate ranging between 48.4% to 48.6% over the 20% 6% 2% past six weeks. /2 1 /2 1 /2 1 /2 1 11 /12 0 /2 0 /2 0 /2 0 /2 1 11 /12 1 /2 1 /2 1 /2 1 /2 1 3 /12 1 /21 /2 1 /2 1 /2 1 /2 1 /2 0 /2 0 /2 1 /21 /2 /2 /2 • The share of adults earning $50,000-$99,999 who said they 7/1 2 7/1 2 1/1 2 1/1 2 3 /12 11 /12 5/12 9/12 5/12 9/12 7/1 2 1/1 2 3 /12 5/12 9/12 11 /12 9/12 9/12 11 /12 9/12 11 /12 are currently working or looking for work declined sharply over the second half of the month, falling from a series high U.S. labor force participation rate by annual household income (4-week moving average) Note differences in scales of 61.8% on Dec. 11 to 61.0% on Dec. 25. • For those earning $100,000 or more, unemployment 50% 64% 74% increased slightly over the second half of December. Adults 48% 62% 72% with higher incomes may have felt more able to separate 46% 60% 70% from jobs for seasonal reasons or to avoid exposure to the omicron variant. 44% 58% 68% /2 1 /2 1 /2 1 /2 0 /2 1 /2 1 11 /12 1 /2 1 11 /12 0 11 /12 0 /2 0 /2 1 11 /12 1 3 /12 1 /2 1 3 /12 1 /2 1 /2 0 /2 1 11 /12 1 /2 1 11 /12 0 /2 1 3 /12 1 /2 /2 /2 /2 /2 /2 /2 /2 /2 7/1 2 1/1 2 7/1 2 1/1 2 5/12 5/12 9/12 9/12 7/1 2 1/1 2 5/12 9/12 9/12 9/12 9/12 Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 19
GOVERNMENT DATA LIKELY TO REPORT FALLING UNEMPLOYMENT IN DECEMBER Morning Consult high-income earners’ unemployment rate (4-week moving average) • Morning Consult’s unemployment rate for those in vs. BLS unemployment rate (NSA) households earning $100,000 or more per year is strongly positively correlated (.93) with the Bureau of Labor Statistics’ Morning Consult Bureau of Labor Statistics Forecast headline unemployment rate. Midway through the month of 9% December, high earners reported lower rates of joblessness 8% compared with a month prior. 7% • The BLS reference week falls in the first half of the month; December’s unemployment number is therefore likely to 6% stay flat around 3.9%. 5% • Over the second half of December, Morning Consult found 4% that unemployment ticked slightly higher, but this occurred after the period during which the BLS collects data for 3% December and will likely not be reflected in government 2% data until the subsequent jobs report. 1% 0% - 21 21 - 21 - 21 - 21 - 20 - 21 - 21 - 21 - 20 -20 -21 -21 -21 -21 -20 Jul- Au g Apr Sep May Mar Dec Jan Oct F eb Jun Nov Sep Dec Oct Nov Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics U.S. Economic Outlook | New Challenges for the New Year 20
‘MORE MONEY’ TRUMPS OTHER MOTIVATORS FOR ACTIVE JOB SEEKERS • Prior to the onset of omicron, more and more Share of active job seekers (both with and without jobs) who cited the following as what workers in the United States were coming in off prompted them to look for work: the sidelines and re-entering the labor force. At the same time, a growing share of employed I wanted to earn more money 59% workers are looking for a move. • The reason for the uptick in active applicants is I ran out of savings 15% clear: more money. In December, 59% of active I wanted intellectual stimulation applicants cited a desire to earn more money as or felt bored at my job 13% a reason that prompted them to look for work, dwarfing the next highest response. None of the above 9% • While the prospect of a pay bump in a tight My unemployment benefits ran out 8% labor market is the primary driver, job seekers also cited a lack of savings and a desire for Other (please specify) 8% intellectual stimulation as key motivators. If savings continue to fall, more adults may begin Health concerns no longer prevented me from working 8% looking for work. My home responsibilities no longer prevented my ability to work 7% Source: Morning Consult Economic Intelligence, survey conducted My investments or retirement fund Dec. 14-18, 2021, among a representative sample of 2,191 U.S. adults. were not producing enough income 7% Chart shows a subsample of 500 U.S. adults that were looking for work in the past 4 weeks, with a margin of error of +/-4%. U.S. Economic Outlook | New Challenges for the New Year 21
GROWING SHARE OF PART-TIME WORKERS SEEK FULL-TIME WORK • In December, the share of U.S. adults Would you like to work more than 35 hours per week? Of those who responded “No”, why? who worked fewer than 35 hours per week and said they would like to work more hours inched higher to 48% from Yes Don't know No Other family/ 100% personal 47% the month prior, continuing the 90% Other obligations upward trend that began in August. 15% 80% Child care • The share of respondents who said 70% obligations 6% 37% they did not want to work more than 60% Health/ part-time also declined compared 50% medical 9% limitations to November. 40% 30% 16% • Family or personal obligations other Retired/Social 17% 20% than child care remained the most Security limit 10% on earnings School/ prominent reason for not wanting to training 0% work more hours, but the share citing 0 1 20 20 0 0 1 21 21 1 1 0 20 21 1 21 20 20 21 21 21 Jun- 2 Jul -2 Jan-2 Ap r-2 Oc t-2 Jun- 2 Jul -2 Ap r-2 Oc t-2 health or medical limitations increased Feb - Aug - May- Se p- Dec- Mar- Nov- Aug - May- Se p- Dec- Nov- from 13% to 16% between November and December as concerns over the omicron variant intensified. Source: Morning Consult Economic Intelligence; monthly surveys of an average of 542 U.S. adults that worked fewer than 35 hours per week, and 240 who did not want to work more than 35 hours per week in November. U.S. Economic Outlook | New Challenges for the New Year 22
OMICRON HAS YET TO RATTLE WORKERS Share of employed U.S. adults who expect to experience a loss of • Workers who held onto their jobs employment income in the next 4 weeks in December largely expected to avoid future pay losses, even in the face of rising cases. • Expectations for future 24.6% 23.2% employment income loss declined 22.4% 22.3% 22.3% 20.7% in December after nudging higher 19.8% 18.8% 19.1% the previous month. In December, 17.0% 16.7% 14.1% of employed U.S. adults said 14.6% 14.4% 14.1% they expected to lose income over 13.0% 13.3% 12.8% 13.5% 13.4% the next 4 weeks after labor metrics showed steady improvement through the first half of the month. • Surveys are conducted mid-month, meaning that December’s results reflect workers’ level of concern 21 1 21 0 20 20 20 1 21 21 21 20 1 21 1 21 0 20 1 -2 l- 2 r-2 -2 -2 l- 2 -2 n- p- n- c- b- g- v- p- n- v- c- ar ct g- ay even after news of omicron Ju ct Ap Ju De Ja Ju No Fe Au Se O No De Ju Au M Se M O dominated the U.S. media. Source: Morning Consult Economic Intelligence, monthly surveys conducted among an average sample of roughly 1,000 employed U.S. adults U.S. Economic Outlook | New Challenges for the New Year 23
ACTIVE APPLICANTS DECLINED, THOUGH MORE THAN HALF OF WORKERS ARE STILL OPEN TO JOB-SWITCHING • While omicron did not elevate workers’ job-loss Share of U.S. workers actively applying for new positions (4-week moving average) concerns, a smaller share of the total workforce actively applied for new positions last month. In 20% late December, 18.1% of employed workers were actively applying for new positions, down from 18.6% in late November. • Despite the decrease in active applicants, 18% employers worried about retaining their workers are not yet out of the woods: While active applicants fell, the share of workers open to new positions climbed to a series high of 33.4%. 16% In other words, a record-high share of workers remain open to taking a new position. • When new cases decrease, workers who are open to new positions are likely to return to 14% actively applying for them, driving quits higher /2 1 /2 0 /2 1 /2 1 /2 1 /2 0 /2 1 /2 1 /2 1 /2 1 /2 1 /2 0 21 /21 /20 21 / / 7/1 2 2 1/1 2 2 3 /12 4 /12 11 /12 2/12 5/12 6/12 8/12 9/12 2 2 11 /12 throughout 2022. 9/12 12/1 10 /1 12/1 10 /1 Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 24
LARGE SHARE OF WORKERS LOOKING TO RENEGOTIATE Share of employed adults who have done the following in the past 12 months: • With job openings exceeding job seekers, the average U.S. worker is feeling emboldened to Adults Men Women use newfound leverage to ask 28% for increases in compensation Asked for a raise 30% and benefits. 25% • In the last 12 months, 28% of U.S. 21% workers have asked for a raise, Asked for a bonus 24% 16% 21% have asked for a bonus and 20% have asked for a promotion. 20% Asked for a promotion 27% • Male workers were far more likely 13% to have negotiated than their female colleagues. For example, 16% Renegotiated your starting while 27% of male workers asked 21% salary or benefit package 11% for a promotion this past year, only 13% of female workers had 16% Asked for an increase in the done so. 20% number of paid vacation days 11% Source: Morning Consult Economic Intelligence, survey conducted Dec. 14-18, 2021, among a representative sample of 1122 employed U.S. adults, with a margin of error of +/-3%. U.S. Economic Outlook | New Challenges for the New Year 25
MORE SOUTHERN WORKERS SATISFIED WITH BENEFITS, PAY Share of employed adults who said they were “very satisfied” with each of the following • Workers in the South are more aspects of their job: likely to express satisfaction with their compensation and benefits, South Midwest Northeast West with the region ranking highest in four of the five categories tracked by Morning Consult — benefits, 51% compensation, parental leave and 45% 45% paid time off. 42% 40% 40% 38% 38% • The West ranked highest among 36% 34% 33% the four regions in the share who 32% 31% 31% 30% said they were very satisfied with 29% 29% 29% 27% 27% flexibility in work hours. • Among the categories surveyed by Morning Consult, U.S. workers were overall more likely to say they were very satisfied with flexibility and vacation policies, Benefits Compensation Flexibility in Maternity/ Paid time off/ work hours paternity leave Vacation policy while pay, overall benefits and maternity/paternity leave lagged. Source: Morning Consult Economic Intelligence, survey conducted Dec. 14-18, 2021, among a representative sample of 1122 employed U.S. adults, with a margin of error of +/-3%. U.S. Economic Outlook | New Challenges for the New Year 26
SECTION 4 SPENDING
U.S. ADULTS ALLOCATED ABOUT 34% OF MONTHLY HOUSEHOLD EXPENDITURES TO HOUSING IN NOVEMBER, AND ABOUT 14% WENT TOWARD GROCERY PURCHASES • Consumers continued to shift spending Reported average monthly spending in November by category, U.S. adults toward discretionary categories as incomes increased and lower spending $1,069 on staple goods and services freed up space in monthly budgets. • Soaring prices are discouraging Total = $3,105 ▼ $11 from October spending on housing, cars and food. Spending at grocery stores and restaurants was muted as higher $424 ingredient costs and worker wages drove up prices in supermarket aisles $194 $142 $142 $135 $122 $113 and on menus. $101 $98 $95 $87 $78 $73 $65 $57 $44 $35 $32 • As expenditures declined on staple categories like housing, cars and food, Re tion E d re l m e Ap e g re o n re p h o l su s ns as Fu nt y p o re s T e rs es se ts n ea ure el ie er t io nc c in c co Ca ra fa ca G ic an pa consumers were left with more space ilit ot ca odu s co c it ra a rta tra Air au rv ou le ro rn H ur lth uc Ut Al st G r H in household budgets for discretionary in re ns ri H lth Ca a categories like travel, personal care lc ea al ic a H bl on and apparel. rs Pu rs Pe Pe Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 28
TRANSPORTATION CATEGORIES AND DISCRETIONARY GOODS SAW A BOOST IN SPENDING IN NOVEMBER Percentage change in spending among U.S. adults from October to November 2021 • Total average spending changed little from October to November, but 10% consumers continued to reallocate 7% purchases away from staple goods 6% 4% 4% 4% and toward transportation and other 3% 2% 2% 1% discretionary categories. 0% 0% • Households spent less on housing, 0% -1% health care and food — though they -1% -2% -3% also cut back on alcohol and -5% restaurant spending. -11% • Housing and food prices continue to climb amid ongoing shortages, potentially discouraging spending Ap n Te e l ce ce au g H re l s uc s m ea ery es rs Al s se e ns cts n Fu els re ho a nt re ilitie io io Re usin re rfar r Ca co itu ca ic G an an pa u at ot ra lth tat co c rv Ca rod le ro rn in these categories. i ur ur H lth t A o ea por U G s Ed st p in ns ri H ca • Transportation spending increased as ca tra al al lic H on the holiday season began, while goods on b rs Pu rs Pe Pe categories like apparel and furniture also saw rising outlays. Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 29
SECTION 5 PRICE EXPECTATIONS
INFLATION EXPECTATIONS DECLINED SLIGHTLY IN LATE DECEMBER DESPITE RISING CPI Average inflation expectations for the next 12 months and historical inflation • U.S. adults said they expect prices to rise 5.3% on growth over the previous 12 months average over the next 12 months (excluding outliers), implying a slightly softer pace of price growth than that Inflation expectations Year-on-year change in CPI seen over the past 12 months according to the Bureau of 8.0% Labor Statistics’ consumer price index, which stood at a November near 40-year high of 6.8% in November. 7.0% October • Unlike the highly volatile first half of the year, inflation 6.0% June expectations have essentially stabilized since peaking at July August September May 5.6% in mid-October. 5.0% April • Observed inflation is likely to remain elevated through the 4.0% first quarter of 2022 as supply chain disruptions persist and prices continue to come in above those from early 3.0% 2021. While inflation is likely to ease later in the year, March surging COVID-19 cases across the globe threaten to 2.0% February derail progress with border closures and factory 1.0% shutdowns, which could limit the supply of goods throughout next year. 3/ /21 7/ /21 5/ 21 12 /21 8/ /21 /2 1 5/ /21 7/ 21 2/ /21 4/ /21 8/ /21 12 /21 4/ /21 6/ 21 9/ 21 1 11/ 21 6/ /21 9/ 1/21 11/ /21 7/ 1 3/ /21 10 /21 10 9/2 /2 /2 / / 3/ / 3/ 8 14 22 28 20 /18 17 27 5 6 19 13 25 /4 13 10 24 27 31 1 / 2/ Source: Morning Consult Economic Intelligence, Bureau of Labor Statistics U.S. Economic Outlook | New Challenges for the New Year 31
THE SHARE OF ADULTS WHO ARE EXPECTING HIGHER PRICES DECLINED ACROSS MOST CATEGORIES Percentage-point change from October to November in the share of consumers who • Inflation has risen sharply across many categories as said they expect prices to rise over the next 12 months in the following categories: supply chain disruptions and strong consumer demand drive up prices for cars, homes, grocery items and gas. Food and groceries -4.1% • The share of consumers expecting further price increases Electronics, computers or cellphones -2.8% decreased in nearly every category in November as supply chain disruptions began to ease. Energy and utility bills -2.1% • Grocery prices — which spiked 6.4% year-on-year as of A used car, pickup, van or sport utility vehicle -2.0% November — had the biggest drop in the share of A house or apartment -1.8% consumers expecting price increases. The pace of A new car, pickup, van or sport utility vehicle -1.5% monthly price increases for this category peaked at 1.2% in September and slowed in each subsequent month as Motorcycles -1.5% supply chain disruptions began to ease. Furniture -1.1% Home appliances -1.0% Home repairs, improvements or renovations -0.5% Trips and vacations 0.2% Source: Morning Consult Economic Intelligence, monthly surveys conducted among a representative sample of 1,000 U.S. adults each U.S. Economic Outlook | New Challenges for the New Year 32
PRICE EXPECTATIONS FOR HOUSING OVER THE NEXT 12 MONTHS FELL IN NOVEMBER Share of U.S. adults who expect housing prices to increase in the next 12 months, • The share of U.S. adults expecting price increases for by community type housing over the next 12 months declined across all community types, consistent with the recent slowdown in the pace of annual price growth implied by the Case- Rural Suburban Urban All U.S. adults Shiller home price index. • The latest shift in price expectations extended a roughly The share of urban adults expecting price increases dropped, 70% flat trend over the past five months; while a slight majority reversing a 3-month upward trend continue to expect further price growth, the relative 60% stability of responses suggests people anticipate steadier 50% price gains, if not an actual slowdown. • As monthly payment amounts fell for suburbanites, price 40% expectations climbed; the recent fall in housing expenses 30% for those areas may be extending the runway for price growth. Urban adults, meanwhile, reported a drop in price 20% expectations as payment amounts remained stable. 10% 0% 21 1 21 1 1 21 1 21 1 1 1 l- 2 -2 -2 r-2 -2 -2 -2 n- n- b- g- p ay ar ct v Ju Ap Ju No Fe Ja Au Se O M M Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 33
EXPECTATIONS FOR RISING FOOD PRICES DECLINED IN NOVEMBER • 80% of adults ages 65 and older expect food prices to rise Share of U.S. adults expecting food prices to increase in the next 12 months, over the next 12 months, up from 66% in February. People by age in this age group, many of whom are retired and living off fixed incomes, tend to worry more about inflation than 18-34 35-44 45-64 65 and over Adults 90% working adults who can expect wages to rise in accordance with prices. 80% 70% • Those under age 35 — who tend to worry less about inflation since rising wages might be expected to keep 60% pace with price growth — were least likely to expect price 50% increases. The gap between the oldest and youngest adults expecting price growth widened to 36 percentage 40% points from 27 points the prior month. 30% • Overall, the share of adults expecting further price 20% increases for food and groceries declined as supply chain 10% congestion showed signs of easing in November compared with the prior month, potentially alleviating some of the 0% 21 1 1 21 21 1 1 1 shortages that had driven up food costs. 1 1 -2 l- 2 -2 -2 -2 r-2 -2 n- b- g- p ar ct ay v Ju Ap Ju No Fe Au Se O M M Source: Morning Consult Economic Intelligence U.S. Economic Outlook | New Challenges for the New Year 34
SECTION 6 PERSONAL FINANCES, CONSUMER CREDIT AND HOUSING
THE SHARE OF HOUSEHOLDS WHERE EXPENSES EXCEEDED MONTHLY INCOME DECREASED TO ITS LOWEST LEVEL SINCE JUNE After you paid your recurring expenses last month, did you have any money left Of those who said their expenses were more than their over that you could save or add to your savings? income, 75% earned less than $50,000 per year No, our expenses were more than our income No, our expenses roughly equaled our income with nothing left over $100,000 or more Yes, we had some money left over 5% 16% 14% 13% 12% 14% 14% 16% 15% 17% 16% 14% 25% 26% 25% 26% 25% 27% $50,000- 28% 26% 26% 26% 25% $99,999 20% Under 56% 61% 61% 63% 60% 61% 57% 58% 58% 59% 59% $50,000 75% 21 21 1 21 1 1 21 1 21 1 1 l- 2 -2 -2 r-2 -2 -2 n- n- - b- g- p ay ar ct v Ju Ap Ju No Fe Ja Au Se O M M Source: Morning Consult Economic Intelligence, monthly surveys conducted among a representative sample of 2,200 U.S. adults U.S. Economic Outlook | New Challenges for the New Year 36
FINANCIAL VULNERABILITY INCREASED IN DECEMBER Share of adults lacking savings to pay basic expenses for a full month • The share of Americans who lack savings to cover their basic expenses Sept. 4, 2021: June 2021: for a full month rose to 22.3% in July 31, 2020: Federal $600 per week States begin terminating unemployment December as inflation continued to federal unemployment expanded federal unemployment benefits expire drive up costs for food, gas and other benefits expire benefits (26 states total by Aug) staple goods. 24.5% 22.8% 22.6% 23.1% 22.9% 22.6% • Financial vulnerability declined 21.9% 21.4% 22.3% 21.5% 21.0% 21.1% 21.5% 20.5% 20.7% gradually from June through 19.7% 18.7% 18.7% September, despite concerns over 17.4% the delta variant and persistently low workforce participation that limited the share of adults earning paychecks. • With the omicron variant driving up case counts, employment may face a setback, hurting wage incomes even as costs are rising. Unlike earlier in the pandemic, this lost income isn’t expected to be replaced by 21 1 1 20 21 0 1 20 20 21 21 1 21 21 20 0 21 20 1 r- 2 -2 l-2 -2 -2 l-2 -2 n- b- g- v- p- n- c- n- v- g- p- ay ar ct c- Ju government transfers. Ap ct Ju De No Fe Ja Ju Au Se O No De Ju Au M Se M O Source: Morning Consult Economic Intelligence, monthly surveys conducted among a representative sample of 2,200 U.S. adults U.S. Economic Outlook | New Challenges for the New Year 37
FEWER BOOMERS HAVE STUDENT LOANS, BUT THEY HAVE LARGER OUTSTANDING DEBTS • In late December, the Department of Education extended the student loan • The policy will impact adults of all ages: While younger adults are more payment pause until May. Payments had previously been set to resume on likely to say they have educational debt, baby boomers tend to report the Feb. 1, 2022. largest total balances, possibly due to parents who assisted with loans for their children. Share of adults with educational debt, by generation Average estimated total outstanding student loan balances, by generation Gen Zers Millennials Gen Xers Baby boomers 18% Gen Zers Millennials Gen Xers Baby boomers 16% 14% 12% 10% 8% $23,084 $32,934 $31,875 $40,413 6% 4% 2% 0% 1 1 21 21 21 21 1 1 21 1 1 l- 2 -2 -2 r-2 -2 -2 n- n- - b- g- p ar ct ay v Ju Ap Ja Ju No Fe Au Se O M M Correction: A previous version of this slide misidentified the generations associated with each average estimated total outstanding student loan balance. Source: Morning Consult Economic Intelligence, monthly surveys conducted among roughly 2,200 U.S. adults each. Average estimated outstanding loan balances are the average estimated outstanding loan amount over the last 3 months, derived from monthly surveys of roughly 200 U.S. adults each over the past 3 months. U.S. Economic Outlook | New Challenges for the New Year 38
WHILE EVICTIONS DECLINED IN NOVEMBER, MISSED PAYMENTS SUGGEST THEY’LL INCREASE AGAIN IN THE FUTURE • The share of adults who reported receiving an eviction Share of adults that reported receiving an eviction notice notice from their landlord decreased slightly in November, ending a 2-month upward trend. • However, the share of homeowners with mortgage or rent payments who missed their monthly housing 7.7% payments increased from 5.6% in August to 7.8% in 6.9% 6.4% November, signaling that evictions are likely to increase 6.1% in December. 5.5% 5.4% 5.4% 5.0% 5.1% 5.0% • Looking further into 2022, the expiration of the federal 4.5% eviction moratorium in August 2021 increases the likelihood that missed housing payments will translate into eviction notices. Like the expiration of federal unemployment benefits, this policy change increases the downside risk of future economic shocks caused by the pandemic. If workers lose their jobs en masse in 2022, the impact on the housing market will be more severe 21 1 1 21 21 21 1 1 21 1 1 l- 2 -2 -2 r-2 -2 -2 than anything experienced over the past two years. n- - n- b- g- p ay ar ct v Ju Ap Ja Ju No Fe Au Se O M M Source: Source: Morning Consult Economic Intelligence, monthly surveys conducted among an average monthly sample of 1,439 homeowners with mortgage and rent payments U.S. Economic Outlook | New Challenges for the New Year 39
REPORT AUTHORS JOHN LEER Chief Economist @JohnCLeer LEARN MORE MorningConsult.com KAYLA BRUUN FOLLOW US @MorningConsult Economic Analyst @KaylaBruun MEDIA & SPEAKING INQUIRIES press@morningconsult.com JESSE WHEELER Economic Analyst @JesseSprWheeler 40
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SECTION 7 METHODOLOGY
ECONOMIC MC E I D A T A I N T E L L I GE N C E C A P A B I L I T I E S INTELLIGENCE Economic Intelligence collects over 15,000 daily responses on key global macro economic indicators including: Data Intelligence § Personal Finances § Employment Type § Pricing Effect § Supply On Key Economic Indicators § Buying § Labor Market Expectations Conditions Sizing § Demand Morning Consult’s SaaS platform tracks key economic § Business § Future Price Expectations Conditions Increases § Ability to Pay indicators, including consumer sentiment, spending, § Employment § GDP labor conditions, and more. Status expectations Key Use Cases T R A C K GL OB A L MON I T OR L A B OR & T R A C K I N F L A T I ON U N D E R S T A N D HOU S I N G C ON S U ME R C ON F I D E N C E E MP L OY ME N T C ON D I T I ON S E X P E C T A T I ON S MA R K E T Track global consumer confidence to Compare labor market conditions across Tracking consumer inflation expectations Tracking supply and demand of housing, better understand and forecast consumer and within countries to identify job and the impact that has on consumer including buying and renting and ability to spending. seekers with appropriate skill sets. spending and buying habits. make payments. Available in 15 countries USA CHINA JAPAN GERMANY UK FRANCE INDIA ITALY BRAZIL CANADA S KOREA RUSSIA AUSTRALIA SPAIN MEXICO
WE USE RESPONSES TO FIVE DAILY SURVEY QUESTIONS TO MEASURE CONSUMER SENTIMENT Index of Cons. Index of Cons. Index of Current Sentiment Expectations Conditions (ICS) (ICE) (ICC) ❏ Better Now + % Pos. + % Pos. Current Conditions: Would you say that you (and your family living ❏ Same - % Neg. - % Neg. there) are better off or worse off financially than you were a year ❏ Worse ago? + 100 + 100 ❏ Don’t Know/No Opinion Personal Finances ❏ Will Be Better Off 12-Month Expectations: Now looking ahead — do you think that a + % Pos. + % Pos. ❏ Same - % Neg. - % Neg. year from now you (and your family living there) will be better off ❏ Will Be Worse Off financially, or worse off, or just about the same as now? + 100 + 100 ❏ Don’t Know/No Opinion ❏ Good Times + % Pos. + % Pos. 12-Month Expectations: Now turning to business conditions in the ❏ Neither Good/Bad - % Neg. - % Neg. country as a whole — do you think that during the next twelve ❏ Bad Times months we’ll have good times financially, or bad times, or what? + 100 + 100 Business ❏ Don’t Know/No Opinion Conditions 5-Year Expectations: Looking ahead, which would you say is more ❏ Good Times + % Pos. + % Pos. likely — that in the country as a whole we’ll have continuous good - % Neg. - % Neg. ❏ Unem./Depression times during the next 5 years or so, or that we will have periods of ❏ Don’t Know/No Opinion + 100 + 100 widespread unemployment or depression, or what? Current Buying Conditions: Thinking about the big things people buy ❏ Good Time + % Pos. + % Pos. Buying for their homes — such as furniture, a refrigerator, stove, television, ❏ Neither Good/Bad - % Neg. - % Neg. Conditions and things like that. Generally speaking, do you think now is a good ❏ Bad Time or bad time for people to buy major household items? ❏ Don’t Know/No Opinion + 100 + 100 avg. avg. avg. ICS ICE ICC U.S. Economic Outlook | New Challenges for the New Year 45
WE USE RESPONSES TO FIVE DAILY SURVEY QUESTIONS TO MEASURE CONSUMER SENTIMENT THOUSANDS OF DAILY SURVEYS Expanded Unemployment Rate Unemployment Rates Labor Force Part-Time / Full-Time Participation Rate Ratio Employment to Employee Stickiness Population Ratio Sentiment ✓ Consistent Cross-Country Data ✓ High Frequency Collection ✓ Detailed Demographic Collection and Methodology & Reporting Segmentation Capabilities U.S. Economic Outlook | New Challenges for the New Year 46
LABOR MARKET METRICS Morning Consult’s labor force calculations are simplified and standardized versions of those used by the Bureau of Labor Statistics, the OECD and the International Labour Organization. E MP LOY E D Working U N E MP LOY E D Not working, but looking for work and not disabled IN T HE LA B OR F OR C E Employed + Unemployed Has a job, but is open to leaving current job or is actively WILLIN G T O S WIT C H J OB S applying for new jobs U.S. Economic Outlook | New Challenges for the New Year 47
SURVEY COMPARISON Morning Consult’s labor market data provides enhanced scale, frequency, and depth not captured in BLS data. U.S. Economic Outlook | New Challenges for the New Year 48
UNEMPLOYMENT RATE METHODOLOGY Morning Consult’s unemployment rate calculation is a simplified version of the calculation used by the Bureau of Labor Statistics. Q3. Do you have a Q4. How would you describe Q1. In the past week, did Q2. Did you actively look disability that prevents you do any work for pay for work in the past 4 your present employment you from doing any kind or profit? weeks? situation? of work? Job in the private sector Job in government No No No Self-employed Homemaker Yes Yes Yes Student Retired Unemployed Other Unemployed ( Actively Searching & Able to Work ) Working in Private or Public Sector (but answered Q1 “no”) Unemployment Rate = Labor Force = Worked in past week Working in Private or Public Sector (but answered Q1 “no”) ( Actively Searching & Able to Work ) U.S. Economic Outlook | New Challenges for the New Year 49
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